diff --git "a/161a89f3-7a70-4e12-a1a2-7832e098b0a7.json" "b/161a89f3-7a70-4e12-a1a2-7832e098b0a7.json" new file mode 100644--- /dev/null +++ "b/161a89f3-7a70-4e12-a1a2-7832e098b0a7.json" @@ -0,0 +1,40 @@ +{ + "interaction_id": "161a89f3-7a70-4e12-a1a2-7832e098b0a7", + "search_results": [ + { + "page_name": "The History of Salesforce - Salesforce", + "page_url": "https://www.salesforce.com/news/stories/the-history-of-salesforce/", + "page_snippet": "Here's a history of Salesforce over the years, including newsworhty highlights and a timeline of milestones since the company began in 1999.Here's the Salesforce History over the years, including newsworthy highlights and a timeline of milestones since 1999. Revenue grows to $10.548 billion for the fiscal year ending January 31, 2018, up 25% on the previous year. Chairman and CEO Marc Benioff publishes Behind the Cloud, a memoir of Salesforce\u2019s early days and growth to a company with $1 billion in annual revenues. Salesforce Chair & CEO, Marc Benioff, delivers the Dreamforce To You 2020 Keynote from Salesforce Park.", + "page_result": "\n\n\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\n\n\n\t\n\tThe History of Salesforce - Salesforce\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\t\n\t\t\t\t\n\t\t\n\n\t\t\n\t\t\n\t\n\t\n\t\n\t\n\n\n\n\t\n\n \n\t\n\t\t\t\n\t\t
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Company News

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The History of Salesforce

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Here's the Salesforce History over the years, including newsworthy highlights and a timeline of milestones since 1999.

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Editor\u2019s Note: This page was last updated in January 2024. For media inquiries about the history of Salesforce, please contact PR@salesforce.com.

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23 Years of Salesforce News Highlights

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The below timeline captures the history of Salesforce, including some key milestones along the way, illustrating our record of doing well while doing good.

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Salesforce is the global leader in CRM, helping companies connect with customers in a whole new way. Founded in 1999, Salesforce enables companies of every size and industry to digitally transform around their customers by harnessing the power of automation, artificial intelligence, and real-time data to make every customer experience more personal, valuable and memorable. With a global community driven by shared core values, Salesforce is more than a business \u2013 it\u2019s a platform for change.

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1999

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    \n
  • In February, the Salesforce journey begins with a clear vision to be \u201cA World-Class Internet Company for Sales Force Automation.\u201d
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  • On March 8, Salesforce incorporates and Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff begin working on the first version of Salesforce\u2019s CRM. Their base is a rented one-bedroom apartment at 1449 Montgomery Street, on San Francisco\u2019s Telegraph Hill.
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  • As the four develop their prototype, they also build a distinctive startup culture. They only work on what they believe is important and necessary, to do it \u201cfast, simple, and right the first time.\u201d \u201cNo fluff\u201d is their mantra. They wear Hawaiian print shirts, brunch at Mama\u2019s, appoint Marc\u2019s dog Koa as Chief Love Officer, and constantly ask for feedback.
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  • The company also writes its first V2MOM (Vision, Values, Methods, Obstacles, and Measures) strategic plan, aiming to provide employees with a clear vision and align the organization around common goals. In true startup fashion, the original draft is written on the back of an envelope. V2MOM remains at the core of how Salesforce runs its business, and continues to guide every decision the company makes.
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  • By the end of its first year, the company has expanded to 40 employees and an 8,000-square-foot office at the Rincon Center.
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Parker Harris personal video of the apartment where salesforce.com started
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2000

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  • Like many other tech companies, Salesforce endured challenges brought on by the dot-com bubble bursting, and 20% of the company\u2019s workforce was laid off.
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  • On February 7, salesforce.com officially launches at an event themed around \u201cThe End of Software\u201d at San Francisco\u2019s Regency Theater with 1,500 attendees and a concert with The B-52s.
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  • In March, Salesforce gets a boost from its first piece of major press coverage, in The Wall Street Journal, when it hires actors to stage a mock protest outside a Siebel Systems conference. The \u201cprotestors\u201d carry signs with anti-software messages to drive home Salesforce\u2019s \u201cThe End of Software\u201d marketing tagline.
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  • Salesforce.org launches the 1-1-1 model, leveraging its technology, people, and resources to improve communities around the world.
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  • In November, the growing business moves from the Rincon Center to a larger base at One Market Street.
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  • Revenue hits $5.4 million for fiscal year ending January 31, 2001.
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An early Salesforce office circa 2000
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An early Salesforce office circa 2000
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2001

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  • In April, Salesforce announces its expansion into the worldwide marketplace with headquarters in Dublin and Tokyo.
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  • Salesforce surpasses 3,000 customers, making it the fastest-growing CRM company. 
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  • In November, Benioff is named Chief Executive Officer and Chairman.
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  • Salesforce delivers $22.4 million in revenue for the fiscal year, ending January 31, 2002.
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2002

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  • By end of the year, the company has 5,740 customers, 70,000 users in 107 countries accessing the service in multiple currencies and eight languages. 
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  • Salesforce delivers $51 million in revenue for the fiscal year, ending January 31, 2003.
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  • Marc Benioff makes a prediction about the future of Salesforce, CRM, and business: “There were the leaders, but Oracle displaced them. The same thing is going to happen again. It\u2019s the beginning of a brand new technology and business world.\u201d
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2003

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  • The first Dreamforce event is held at the Westin St. Francis hotel in downtown San Francisco. Just over 1,000 registered attendees take part in the event, which has 52 presentations.
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  • sForce 2.0 \u2014 the industry\u2019s first on-demand application service \u2014 is launched at the event.
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  • The company\u2019s employees number more than 400.
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  • It establishes a global presence, opening offices in Australia, France, Germany, Ireland, Japan, Spain, and the U.K.
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  • Salesforce reaches almost $100 million in revenue by year end, files to go public in December.
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Dreamforce badges from the inaugural Salesforce conference in 2003
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Dreamforce badges from the inaugural Salesforce conference in 2003
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2004

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  • On June 23, Salesforce successfully completes its initial public offering on the New York Stock Exchange, raising $110 million at $11 per share.
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  • Salesforce earns $176 million in revenue over the fiscal year ending January 31, 2005.
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  • The company has 767 employees.
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  • The customer base has grown to 13,900.
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  • Some 8,000 developers and 150 independent software vendors are using Salesforce technologies to create apps.
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  • Salesforce has 12 offices around the world.
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2005

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  • In September, Salesforce introduces its AppExchange service, offering third-party developers a place to work on their own applications and open them up to Salesforce customers.
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  • By the end of the year, the company\u2019s customer base stands at 20,500 worldwide, with nearly 400,000 unique users. 
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  • The company surpasses 1,300 employees by end of fiscal year.
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  • It has earned $309.98 million in revenue for fiscal year ending January 31, 2006.
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2006

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  • Salesforce\u2019s mobile journey starts with the acquisition of wireless technology startup Sendia, and the original Salesforce mobile app, AppExchange Mobile. 
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  • The AppExchange ecosystem grows into a vibrant marketplace with 575 apps from 250 independent software vendors.
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  • In a defining moment, Benioff shares his view that business is the greatest platform for change, publishing The Business of Changing the World with essays by 20 other thought leaders.
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  • The Power of Us partner program launches, engaging Salesforce\u2019s partners with the 1-1-1 philanthropy model.
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  • Salesforce has 29,800 customers worldwide.
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  • Revenue tops $497 million for the fiscal year ending January 31, 2007.
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The Salesforce AppExchange circa 2006
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The Salesforce AppExchange circa 2006
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2007

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  • IdeaExchange (now Trailblazer Community) launches, inviting customers to contribute new feature ideas for future releases.
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  • At Dreamforce, plans for the Force.com technology platform are announced, which will allow developers to build applications on the Salesforce platform and create any user interface on demand.
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  • Salesforce reports revenue of $748.7 million for the fiscal year ending January 31, 2008.
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  • Users exceed 1.1 million, from 41,000 customers across the globe.
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  • The AppExchange community has 450 independent software vendor partners.
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  • Salesforce employees log 70,000 volunteer hours.
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2008

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  • Salesforce has revenue of just over $1 billion for the fiscal year ending January 31 2009, making it the first cloud computing company to breach the billion-dollar mark in annual revenue.
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  • Forbes names Salesforce among the fastest-growing technology companies in the world.
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  • Number of customers grows to 55,400.
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  • Dreamforce in San Francisco reaches a new milestone, with 10,000 registered attendees.
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  • Force.com is released, making it easier for customers to build and install apps on Salesforce\u2019s architecture.
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2009

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  • Salesforce launches Service Cloud, bringing customer service and support automation features to the market.
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  • Revenues rise by more than 20% to $1.3 billion for the fiscal year, ending January 31, 2010.
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  • Salesforce\u2019s global customer base grows to 72,000 customers.
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  • The first application built on Force.com for the iPhone launches, and it\u2019s the first enterprise partner on Apple\u2019s App Store.
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  • Salesforce.org gives $14 million in grants to support nonprofits.
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  • Chairman and CEO Marc Benioff publishes Behind the Cloud, a memoir of Salesforce\u2019s early days and growth to a company with $1 billion in annual revenues.
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An original Salesforce mascot called “SaaSy”
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An original Salesforce mascot called “SaaSy”
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2010

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  • Salesforce agrees to acquire Heroku, an application platform-as-a-service, to support for the next generation of app developers. Editor’s Note: Read more about Salesforce acquisitions.
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  • Company finishes the fiscal year with more than 92,000 customers and 5,000 employees.
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  • Annual revenue rises to almost $1.66 billion for the fiscal year, ending January 31, 2011.
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  • Over the last ten years, Salesforce gave $23 million in grants, employees volunteered 255,000 hours, and 11,000 nonprofits had access to Salesforce products for free.
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  • Fortune magazine ranks Salesforce fourth on its list of the world\u2019s fastest-growing companies.
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  • Salesforce is also named by the Ethisphere Institute as one of the world\u2019s most ethical companies for the fourth consecutive year.
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2011

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Marc Benioff takes the number one spot on Fortune’s “The 50 Companies of Tomorrow” list
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Marc Benioff takes the number one spot on Fortune’s “The 50 Companies of Tomorrow” list
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2012

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2013

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2014

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Salesforce Tower London
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Salesforce Tower London
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2015

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2016

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2017

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Salesforce launches Einstein, the first comprehensive artificial intelligence (AI) technology for CRM
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Salesforce launches Einstein, the first comprehensive artificial intelligence (AI) technology for CRM
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2018

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2019

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Marc Benioff demos Einstein Voice capabilities at Dreamforce 2019
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Marc Benioff demos Einstein Voice capabilities at Dreamforce 2019
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2020

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Salesforce Chair & CEO, Marc Benioff, delivers the Dreamforce To You 2020 Keynote from Salesforce Park.
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\"Dreamforce
Salesforce Chair & CEO, Marc Benioff, delivers the Dreamforce To You 2020 Keynote from Salesforce Park.
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2021

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2022

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2023

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\n\n\t\n\n\n\n\n\n\n\t\n\n", + "page_last_modified": "" + }, + { + "page_name": "Marc Benioff - Wikipedia", + "page_url": "https://en.wikipedia.org/wiki/Marc_Benioff", + "page_snippet": "Marc Russell Benioff (born September 25, 1964) is an American internet entrepreneur and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.Marc Russell Benioff (born September 25, 1964) is an American internet entrepreneur and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018. Benioff was raised in a Jewish family ... In November 2021, Benioff became co-CEO of Salesforce when Bret Taylor's promotion to co-CEO was announced. One year later, Bret Taylor stepped down as Salesforce co-CEO, leaving Marc Benioff as the sole CEO again. As of February 2022, Benioff had an estimated net worth of US$8.31 billion according to Bloomberg Billionaires Index. In 2016, Fortune named him one of the \"World's 50 Greatest Leaders.\" In 2019, he was recognized as one of the 10 Best-Performing CEOs by Harvard Business Review and as the CNN Business CEO of 2020. In addition to founding Salesforce in 1999, Benioff also founded the Salesforce Foundation. Benioff founded Salesforce in 1999 in a San Francisco apartment and defined its mission in a marketing statement as \"The End of Software.\" This was a slogan he used frequently to preach about software on the Web, and used as a guerilla marketing tactic against the dominant CD-ROM CRM competitor Siebel at the time. Benioff extended Salesforce's offerings in the early 2000s with the idea of a platform that allowed developers to create applications. Salesforce is now the biggest employer in San Francisco and the anchor tenant of Salesforce Tower, the tallest building in San Francisco.", + "page_result": "\n\n\n\nMarc Benioff - Wikipedia\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJump to content\n
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Marc Benioff

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From Wikipedia, the free encyclopedia
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American businessman
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Marc Benioff
Benioff in 2021
Born
Marc Russell Benioff

(1964-09-25) September 25, 1964 (age 59)
San Francisco, California, U.S.
EducationUniversity of Southern California (BS)
Known forFounder, chairman and CEO, Salesforce
Co-chair and owner, Time[1]
SpouseLynne Krilich
Children2
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Marc Russell Benioff (born September 25, 1964)[2] is an American internet entrepreneur and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.[3][4]\n

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Early life and education[edit]

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Benioff was raised in a Jewish family[5][6] in the San Francisco Bay Area.[7] He is the grandson of Marvin Lewis, a California trial attorney and once-time member of the San Francisco Board of Supervisors who championed the creation of the BART system.[8][9] Benioff grew up in Hillsborough[10] and graduated from Burlingame High School in 1982.[11] Benioff received a Bachelor of Science in business administration from the University of Southern California, where he was a member of the Tau Kappa Epsilon fraternity, in 1986.[11][12] Benioff is a second cousin of showrunner and television writer David Benioff, known for Game of Thrones.[13] He is married to Lynne Benioff and has two children. The family lives in San Francisco, California.[3][11]\n

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Career[edit]

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While in high school, Benioff sold his first application, How to Juggle, for $75.[11] In 1979, when he was 15, Benioff founded Liberty Software, creating and selling games such as Flapper and King Arthur's Heir for the Atari 8-bit.[11][14][15] Royalties from these games helped Benioff pay for college.[11][16]\n

While at USC, Benioff had an internship as a programmer at Apple where he wrote assembly code for the Macintosh.[17][18] He joined Oracle Corporation in a customer-service role after graduating.[11] Benioff worked at Oracle for 13 years in a variety of sales, marketing, and product development roles.[3] At 23, he was named Oracle's Rookie of the Year. Three years later, he became the youngest person in the company's history to earn the title of vice president.[3]\n

Benioff founded Salesforce in 1999[19] in a San Francisco apartment and defined its mission in a marketing statement as \"The End of Software.\"[20] This was a slogan he used frequently to preach about software on the Web, and used as a guerilla marketing tactic against the dominant CD-ROM CRM competitor Siebel at the time.[21] Benioff extended Salesforce's offerings in the early 2000s with the idea of a platform that allowed developers to create applications.[22] Salesforce is now the biggest employer in San Francisco and the anchor tenant of Salesforce Tower, the tallest building in San Francisco.[23]\n

Benioff also serves on the World Economic Forum's board of trustees and USC board of trustees.[3][7] On September 16, 2018, Marc and his wife Lynne bought Time for $190 million.[4] In 2019, Benioff started Time Ventures, a venture capital fund that has invested in multiple companies, including Commonwealth Fusion Systems, Universal Hydrogen and NCX.[24][25][26][27][28] In 2021, two companies Time Venture backed, Planet Labs and IonQ, went public.[29][30][31] Benioff is a member of Business Roundtable, an advocacy group of CEOs, and the Business Council.[32][33] In November 2021, Benioff became co-CEO of Salesforce when Bret Taylor's promotion to co-CEO was announced.[34] One year later, Bret Taylor stepped down as Salesforce co-CEO, leaving Marc Benioff as the sole CEO again.[35] As of February 2022, Benioff had an estimated net worth of US$8.31 billion according to Bloomberg Billionaires Index.[36]\n

A 2024 investigation by NPR journalist Dara Kerr found that Benioff has purchased more than 600 acres of land in Hawaii, mostly near the town of Waimea on Big Island. Benioff's purchases, which totaled $24.5 million as of February 2024, have sparked concern among Waimea locals regarding rising housing prices.[37]\n

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Co-written work[edit]

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Benioff has co-written four books about business and technology. In 2004, he co-wrote Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well with Karen Southwick.[38] In 2006, he co-wrote The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy with Carlye Adler.[38] In 2009, he co-wrote Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry, also with Carlye Adler.[39] In 2019, he again co-wrote Trailblazer: The Power of Business as the Greatest Platform for Change, with Monica Langley.[38] The book became a New York Times bestseller.[40]\n

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Recognition[edit]

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Benioff during the WEF 2013

In 2003, President George W. Bush appointed Benioff co-chair of the President's Information Technology Advisory Committee.[41] In 2009, Benioff was named a Young Global Leader by the World Economic Forum, and is a member of its board of trustees.[42][43] In 2012, he was named one of the \"Best CEOs in the World\" by Barron's[44] and received The Economist's Innovation Award.[45] In 2014, Fortune readers voted him \"Businessperson of the Year.\"[46] In 2016, Fortune named him one of the \"World's 50 Greatest Leaders.\"[47] In 2019, he was recognized as one of the 10 Best-Performing CEOs by Harvard Business Review[48] and as the CNN Business CEO of 2020.[49]\n

Philanthropy[edit]

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Marc Benioff in 2009

In addition to founding Salesforce in 1999, Benioff also founded the Salesforce Foundation. The foundation uses a \"1-1-1\" approach to corporate philanthropy, where the company gives one percent of employee time as volunteer hours, one percent of its product and one percent of its revenue to charitable causes.[50][51][52]\n

In 2010, the Benioffs donated $100 million to UCSF Children's Hospital. In 2014, they donated an additional $100 million to the hospital and $50 million to fund research on premature birth. In 2019, the Benioffs donated $25 million to UCSF to create the UCSF Benioff Center for Microbiome Medicine; $10 million to Stanford University for the Microbiome Therapies Initiative;[53] and $35 million to establish a Prostate Cancer Research Initiative at University of California, San Francisco.[54]\n

In 2016, Benioff announced a $10 million donation to the University of California at Santa Barbara to establish the Benioff Ocean Initiative.[55] In 2017, the Benioffs partnered with the US National Fish and Wildlife Foundation and the National Oceanic and Atmospheric Administration to form the Pacific Islands Research and Conservation Programme.[56] In 2019, the Benioffs donated $30 million to the Center for Vulnerable Populations for the Benioff Homelessness and Housing Initiative to study the impacts of homelessness, housing, and health.[57] In January 2020, Benioff announced that he and his wife would provide financial backing for 1t.org to support a global initiative to plant and conserve 1 trillion trees over the next decade.[58]\n

In March 2020, Benioff procured 50 million pieces of personal protective equipment for hospitals and COVID-19 first responders in the United States.[59] In April 2020, Benioff donated more than $1 million to Give2SF COVID-19 Response and Recovery Fund.[60] In April 2021, Benioff and Salesforce sent a plane filled with medical supplies to India to help the country handle the COVID-19 pandemic.[61]\n

In October 2020, Marc and Lynne Benioff were founding partners of Prince William's Earthshot Prize, a program for finding solutions to environmental issues.[62] In October 2021, Benioff pledged a $200 million donation to plant trees and fund ecologically focused entrepreneurs.[63] Salesforce also donated $100 million to the same causes.[63][64] In 2021, they were founding members of the World Economic Forum's Friends of Ocean Action initiative, providing approximately $11 million in funding.[56] Marc and Lynne Benioff have been included in lists of top givers by Forbes and the Chronicle of Philanthropy.[65][66][67][68]\n

In 2024, the Benioffs donated a total of $150 million towards Hawaii hospitals that will link Hawaii Pacific Health system (HPH) with Hilo Medical Center (HMC) and the UCSF Health. $100 million will be used toward the redevelopment of the new Straub Hospital campus in Honolulu, part of HPH, slated for completion in 2026; $50 million will go towards revamping the aging Hilo Medical Center on the Hawaii island. HPH intends to collaborate with HMC in physician co-recruitment efforts on the Hawaii island, while UCSF Health, specifically and UCSF Benioff Children\u2019s Hospitals, will provide clinical expertise outreach efforts in  oncology and neurology for patients needing specialized care at these Hawaii facilities. Both Straub and HMC will rename their hospitals to Straub Benioff Medical Center and Hilo Benioff Medical Center, respectively, in recognition of the Benioffs.[69]\n

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Social activism[edit]

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In March 2015, Benioff announced Salesforce would cancel all employee programs and travel in the state of Indiana after the passing of the Religious Freedom Restoration Act, a bill that would allow companies and individuals to choose not to serve LGBT individuals based on religious beliefs.[70] Benioff led an effort of business leaders fighting back against the legislation, leading to a revised version of the bill being signed into law that prohibited businesses from denying services to someone based on sexual orientation or gender identity.[71]\n

In April 2015, Benioff announced that he would review salaries at Salesforce to ensure men and women were paid equally.[72] In February 2016, Benioff announced that Salesforce would reduce investments in Georgia and cancel a conference if HB 757, a bill that would allow businesses to decline services to same-sex couples, was passed.[73] The governor vetoed the bill.[74]\n

In an October 2018 interview with The Guardian, Benioff criticized other technology industry executives for \"hoarding\" their money and refusing to help the homeless in the San Francisco Bay Area.[75] In November, Benioff announced his support for San Francisco's Prop C measure that would increase taxes on large corporations to aid unhoused residents in the city.[76] In September 2021, Benioff announced that Salesforce would relocate any Texas employees who wanted to move after an abortion law went into effect.[77][78] In 2023, Benioff stated that San Francisco \"will never go back to the way it was before the pandemic\" and recommended that city leadership convert old office space into housing and hire more police.[79]\n

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References[edit]

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  1. ^ \"The Enduring Hope of Jane Goodall\". time.com. September 30, 2021. Retrieved March 30, 2022.\n
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  3. ^ a b c d e \"Marc Benioff\". Forbes. Retrieved December 30, 2018.\n
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  4. ^ a b Chozick, Amy; Gelles, David (September 16, 2018). \"Time Magazine Is Bought by Marc Benioff, Salesforce Billionaire\". The New York Times.\n
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  5. ^ Jerusalem Post: \"Jews take 5 of top 6 spots in annual list of top US givers\" By JACOB BERKMAN September 2, 2011\n
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  6. ^ Jewish Philanthropy: \"Jewish Philanthropy 2.0\" February 23, 2011\n
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  7. ^ a b Rogers, Matt Weinberger, Taylor Nicole. \"The rise of Marc Benioff, the bombastic owner of Time Magazine who just became Salesforce's sole CEO, has an $8 billion fortune, and owns a 5-acre compound in Hawaii\". Business Insider. Retrieved March 30, 2022.{{cite web}}: CS1 maint: multiple names: authors list (link)\n
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  8. ^ \"Marc Benioff, Salesforce, and the monorail-loving SF supervisor who inspired them\". October 15, 2019.\n
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  9. ^ \"Marvin e. Lewis, 84, A Pioneering Lawyer\". The New York Times. October 7, 1991.\n
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  24. ^ Hiller, Jennifer (December 2021). \"WSJ News Exclusive | Nuclear-Fusion Startup Lands $1.8 Billion as Investors Chase Star Power\". Wall Street Journal.\n
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  28. ^ \"Universal Hydrogen Raises $62 Million in Series B\". October 14, 2021.\n
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  29. ^ \"Satellite imagery company Planet Labs is going public, backed by Google, BlackRock and Marc Benioff\". CNBC. July 7, 2021.\n
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  30. ^ Maurer, Mark (November 29, 2021). \"Planet Labs Looks to Expand Software Offerings, Win New Customers with IPO Funds\". Wall Street Journal.\n
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  33. ^ \"Marc Benioff says CEOs must be held more accountable \u2014 and pay more taxes, too | CNN Business\". CNN. October 17, 2019.\n
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  34. ^ \"Salesforce promotes Bret Taylor to co-CEO alongside Benioff\". CNBC. November 30, 2021.\n
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  39. ^ Kim, Eugene. \"Billionaire CEO Marc Benioff is writing a sequel to his best-selling memoir about Salesforce \u2014 and wants your help\". Business Insider. Retrieved March 30, 2022.\n
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  68. ^ The Chronicle of Philanthropy: \"Bequests Put Conservative Billionaire Richard Scaife Atop List of America's 50 Biggest Donors\" By Maria Di Mento and Drew Lindsay February 9, 2016\n
    69. \n
  69. ^ Wu, Nina (March 5, 2024). \"Marc and Lynne Benioff donate $150M to 2 Hawaii hospitals\". Honolulu Star-Advertiser. Retrieved March 5, 2024.\n
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  70. ^ Indiana Business Journal: \"Salesforce CEO: We're canceling travel to Indiana\" By Jared Council March 26, 2015\n
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  71. ^ The Huffington Post: \"The CEO Who Took On Indiana's Anti-LGBT Law \u2014 And Won\" By Alexander C. Kaufman April 7, 2015\n
    72. \n
  72. ^ The Huffington Post: \"Salesforce CEO Takes Radical Step To Pay Men And Women Equally\" By Emily Peck April 23, 2015\n
    73. \n
  73. ^ Fortune: \"Salesforce CEO Marc Benioff Battles Georgia Over Gay Rights\" By Jonathan Vanian February 26, 2016\n
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  74. ^ Atlanta Journal-Constitution: \"BREAKING: Nathan Deal vetoes Georgia's 'religious liberty' bill\" By Greg Bluestein April 9, 2016\n
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  75. ^ Levin, Sam (October 17, 2018). \"Salesforce CEO: tech billionaires 'hoard their money' and won't help homeless\". The Guardian – via www.theguardian.com.\n
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  76. ^ Ghaffary, Shirin (November 14, 2018). \"Marc Benioff says he had rabbis and imams supporting the Prop C homelessness tax \u2014 but not tech CEOs\". Vox. Retrieved March 30, 2022.\n
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  77. ^ \"Salesforce to help workers leave states over abortion laws\". AP NEWS. September 11, 2021. Retrieved March 30, 2022.\n
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  79. ^ Wehner, Greg (July 16, 2023). \"San Francisco's downtown 'never going back to the way it was,' Salesforce's Marc Benioff says\". FOXBusiness. Retrieved February 7, 2024.\n
    80. \n
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Further reading[edit]

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External links[edit]

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Wikiquote has quotations related to Marc Benioff.
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Wikimedia Commons has media related to Marc Benioff.
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Retrieved from \"https://en.wikipedia.org/w/index.php?title=Marc_Benioff&oldid=1212012149\"
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\n \n Salesforce Leadership\t\n \n

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Salesforce prides itself not only on award-winning technology, but also on the talent of its people. The company is thriving under the guidance and leadership of some of the brightest minds and most experienced executives in business.

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\n \n Marc Benioff\n \n

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\n \n Marc Benioff\n \n

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\n \n Maynard Webb\n \n

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\n\n\n\n\n\n\n\n\n", + "page_last_modified": "" + }, + { + "page_name": "Salesforce - Wikipedia", + "page_url": "https://en.wikipedia.org/wiki/Salesforce", + "page_snippet": "Across 2020 and 2021, Salesforce saw some notable leadership changes; in February 2020, co-chief executive officer Keith Block stepped down from his position in the company. Marc Benioff remained as chairman and chief executive officer. In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. In November 2021, Bret Taylor was named vice chair and co-CEO ...Across 2020 and 2021, Salesforce saw some notable leadership changes; in February 2020, co-chief executive officer Keith Block stepped down from his position in the company. Marc Benioff remained as chairman and chief executive officer. In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. In November 2021, Bret Taylor was named vice chair and co-CEO of the company. In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. In November 2021, Bret Taylor was named vice chair and co-CEO of the company. In December 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET. In November 2022, Salesforce announced its co-CEO and vice chair, Bret Taylor, would be stepping down from his roles at the end of January 2023, with Benioff continuing to run the company and serve as board chair. Within the week, former Tableau CEO Mark Nelson and former Slack CEO Stewart Butterfield also announced their departures. Within the week, former Tableau CEO Mark Nelson and former Slack CEO Stewart Butterfield also announced their departures. When asked about the departures, Benioff stated, \"people come and people go\"; Salesforce's stock dropped to a 52-week low after Nelson's resignation.", + "page_result": "\n\n\n\nSalesforce - Wikipedia\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJump to content\n
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Salesforce

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From Wikipedia, the free encyclopedia
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American software company
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Salesforce, Inc.
Salesforce Tower in San Francisco, the headquarters of Salesforce
FormerlySalesforce.com, Inc. (1999\u20132022)
Company typePublic
Industry
FoundedFebruary 3, 1999; 25 years ago (1999-02-03)
Founders
HeadquartersSalesforce Tower
San Francisco, California, U.S.
Key people
ServicesCloud computing
Revenue\"Increase\" US$31.35 billion (2023)
\"Increase\" US$1.03 billion (2023)
\"Decrease\" US$208 million (2023)
Total assets\"Increase\" US$98.85 billion (2023)
Total equity\"Increase\" US$58.36 billion (2023)
Number of employees
79,390 (2023)
Subsidiaries
ASN
  • 14340
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Websitesalesforce.com
Footnotes / references
Financials as of January 31, 2023[update].[1]
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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. \n

Founded by former Oracle executive Marc Benioff in February 1999, Salesforce grew quickly, making its IPO in 2004. As of September 2022, Salesforce is the 61st largest company in the world by market cap with a value of nearly US$153 billion.[2] It became the world's largest enterprise software firm in 2022.[3] Salesforce ranked 491st on the 2023 edition of the Fortune 500, making $31,352 million in revenues.[4] Since 2020, Salesforce has also been a component of the Dow Jones Industrial Average.[5]\n

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History[edit]

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Salesforce's annual Dreamforce convention in 2022
\n

Salesforce was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company.[6][7] Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET.[7]\n

Salesforce was severely affected by the dot-com bubble bursting at the beginning of the new millennium, with the company laying off 20% of its workforce. Despite its losses, Salesforce continued strong during the early 2000s. Salesforce also gained notability during this period for its \"the end of software\" tagline and marketing campaign, in which it also hired actors to hold up signs with its slogan outside a Siebel Systems conference.[8] Salesforce's revenue continued to increase from 2000 to 2003, with 2003's revenue skyrocketing from $5.4 million in the fiscal year 2001 to over $100 million by December 2003.[9]\n

Also in 2003, Salesforce held its first annual Dreamforce conference in San Francisco.[10] In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million.[11][12] In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers.[13]\n

In 2009, Salesforce passed $1 billion in annual revenue.[7] Also, in 2009, the company launched Service Cloud, an application that helps companies manage service conversations about their products and services.[14]\n

In 2014, the company released Trailhead, a free online learning platform.[15] In October 2014, Salesforce announced the development of its Customer Success Platform.[16] In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce's cloud services.[17][18]\n

In 2020, Salesforce joined the Dow Jones Industrial Average, replacing energy giant and Standard Oil-descendant ExxonMobil.[19] Salesforce's ascension to the Dow Jones was concurrent with that of Amgen and Honeywell.[5] Because the Dow Jones factors its components by market price, Salesforce was the largest technology component of the index at its accession.[20]\n

Across 2020 and 2021, Salesforce saw some notable leadership changes; in February 2020, co-chief executive officer Keith Block stepped down from his position in the company.[21] Marc Benioff remained as chairman and chief executive officer.[22] In February 2021, Amy Weaver, previously the chief legal officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October.[23][24] In November 2021, Bret Taylor was named vice chair and co-CEO of the company.[25]\n

In December 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date.[26] The acquisition closed in July 2021.[27] Journalists covering the acquisition emphasized the price Salesforce paid for Slack, which was a 54% premium compared to Slack's market value.[28][better source needed]\n

In April 4, \"Salesforce.com, Inc.\" changed its legal name to \"Salesforce, Inc.\"[29]\n

In August 2022, Salesforce reported second-quarter earnings of $7.72 billion. Upon the German software firm SAP reporting its earnings for the same quarter totaling \u20ac7.52 Billion,[a] Acceleration Economy reported that Salesforce had surpassed SAP to become the world's largest enterprise software vendor. This mirrored Benioff's remarks in Salesforce's earnings call, where he stated he looked at \"this quarter very much as kind of a milestone\".[3]\n

Salesforce announced a partnership with Meta Platforms in September 2022. The deal called for Meta's consumer application WhatsApp to integrate Salesforce's Customer 360 platform to allow consumers to communicate with companies directly.[30]\n

In November 2022, Salesforce announced it would terminate employees in its sales organization.[31] Protocol reported that the company would likely eliminate some 2500 jobs.[32]\n

In November 2022, Salesforce announced its co-CEO and vice chair, Bret Taylor, would be stepping down from his roles at the end of January 2023, with Benioff continuing to run the company and serve as board chair. Within the week, former Tableau CEO Mark Nelson and former Slack CEO Stewart Butterfield also announced their departures. When asked about the departures, Benioff stated, \"people come and people go\"; Salesforce's stock dropped to a 52-week low after Nelson's resignation.[33][34][35][36]\n

In January 2023, the company announced a layoff of about 10% or approximately 8,000 positions. According to Benioff, the company hired too aggressively during the COVID-19 pandemic and the increase in working from home led to the layoff. The company will also reduce office space as part of the restructuring plan.[37] The same month brought an announcement from activist investor Elliott Management that it would acquire a \"big stake\" in the company.[38]\n

In January 2024, Salesforce announced it was laying off 700 employees (about 1%) of its global staff.[39]\n

\n

Services[edit]

\n

Salesforce offers several customer relationship management (CRM) services, including: Sales Cloud,[40] Service Cloud,[41] Marketing Cloud,[42] and Commerce Cloud and Platform.[42] Additional technologies include Slack.\n

\n

Main services[edit]

\n

Salesforce's main services are for customer management. Other services include app creation, data integration and visualization, and training.[43]\n

\n

Salesforce Platform[edit]

\n

Salesforce Platform (formerly known as Force.com) is a platform as a service (PaaS) that allows developers to add applications to the main Salesforce.com application.[44][failed verification] These applications are hosted on Salesforce.com's infrastructure.[45]\n

Force.com applications are built using Apex, a proprietary Java-like programming language[46] to generate HTML originally via the \"Visualforce\" framework. Beginning in 2015[47] the \"Lightning Components\" framework has been supported. The Apex Compiler was designed by James Spagnola.[48]\n

As of 2014, the Force.com platform had 1.5 million registered developers according to SalesForce.[49]\n

\n

AppExchange[edit]

\n

Launched in 2005, the Salesforce AppExchange is an online app store that allows users to sell third-party applications and consulting services.[50][51] \n

As of 2021, the exchange has over 5,000 apps listed.[52][53]\n

\n

Trailhead[edit]

\n

Launched in 2014, Trailhead is a free online learning platform with courses focused on Salesforce technologies.[54][55][15]\n

\n

Discontinued[edit]

\n
\"Desk.com
Desk.com logo
\n

Desk.com was a SaaS help desk and customer support product that was acquired by Salesforce for $50 million in 2011.[56][57] In March 2018, Salesforce announced that Desk.com would be consolidated with other services into Service Cloud Essentials.[58]\n

Do.com was a cloud-based task management system for small groups and businesses, introduced in 2011, and discontinued in 2014.[59][60][61]\n

\n

Operations[edit]

\n
A discussion panel at Salesforce's Customer Company Tour event that focused on customer relationship management
\n

Salesforce is headquartered in San Francisco in the Salesforce Tower.[62] Salesforce has 110 offices, including ones in Hong Kong, Israel, London, Paris, Sydney and Tokyo.[63][64]\n

\n
Salesforce Tower in New York City
\n

Standard & Poor's added Salesforce to the S&P 500 Index in September 2008.[65] In August 2020, S&P Dow Jones Indices announced that Salesforce would replace ExxonMobil in the Dow Jones Industrial Average.[19]\n

\n

Culture[edit]

\n

According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.[66]\n

In 2021, Cynthia Perry, a design research senior manager, resigned, alleging discrimination in the workplace and posting her resignation letter on LinkedIn.[67]\n

On September 10, 2021, Benioff tweeted that the company is prepared to help any employee who wishes to move out of the state of Texas, following abortion legislation in Texas, announced on September 1, 2021.[68]\n

\n

Finances[edit]

\n

For the fiscal year 2022, Salesforce reported revenue of US$26.49 billion, an increase of 25% year-over-year and 24% in constant currency.[69] Salesforce ranked 126 on the 2022 Fortune 500 list of the largest United States companies by revenue.[70]\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Year[71]\nRevenue
US$
millions\n		Net income
US$
millions\n		Total Assets
US$
millions\n		Price per Share
US$\n		Employees\n
2005\n176\n7\n280\n5.19\n767\n
2006\n310\n28\n435\n8.62\n1,304\n
2007\n497\n0\n665\n11.69\n2,070\n
2008\n749\n18\n1,090\n13.43\n2,606\n
2009\n1,077\n43\n1,480\n11.37\n3,566\n
2010\n1,306\n81\n2,460\n24.21\n3,969\n
2011\n1,657\n64\n3,091\n32.93\n5,306\n
2012\n2,267\n\u221212\n4,164\n35.73\n7,785\n
2013\n3,050\n\u2212270\n5,529\n45.94\n9,800\n
2014\n4,071\n\u2212232\n9,153\n57.26\n13,300\n
2015\n5,374\n\u2212263\n10,665\n70.66\n16,000\n
2016\n6,667\n\u221247\n12,763\n74.55\n19,000\n
2017\n8,392\n180\n17,585\n90.26\n25,000\n
2018\n10,480\n127\n21,010\n132.21\n29,000\n
2019\n13,282\n1,110\n30,737\n155.10\n35,000\n
2020\n17,098\n126\n55,126\n222.40\n49,000\n
2021\n21,252\n4,072\n66,301\n255.33\n56,606\n
2022\n26,492\n1,444\n95,209\n132.59\n73,541\n
2023\n31,352\n208\n98,849\n\n79,390\n
\n

IT infrastructure[edit]

\n

In 2008, Salesforce migrated from Sun Fire E25K servers with SPARC processors running Solaris, to Dell servers with Advanced Micro Devices processors, running Linux.[72]\n

In 2012, Salesforce announced plans to build a data center in the UK to handle European citizens' personal data.[73] The center opened in 2014.[74]\n

In 2013, Salesforce and Oracle announced a nine-year partnership focusing on applications, platforms, and infrastructure.[75]\n

In 2016, Salesforce announced that it will use Amazon Web Services hosting for countries with restrictive data residency requirements and where no Salesforce data centers are operating.[76]\n

\n

Acquisitions[edit]

\n

Salesforce has acquired many companies throughout its history.\n

\n

2006\u20132015[edit]

\n

In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million[77] and Kieden, an online advertising company.[78] In 2007, Koral, a content management service, was acquired.[79] In 2008, Salesforce acquired Instranet for $31.5 million.[80] In 2010, Salesforce acquired multiple companies, including Jigsaw, a cloud-based data service provider, for $142 million,[81] Heroku, a Ruby application platform-as-a-service, for $212 million,[82] and Activa Live Chat, a live chat software provider.[83] \nIn 2011, Salesforce acquired Dimdim, a web conferencing platform, for $31 million,[84] Radian6, a social media tracking company, for $340 million,[85] and Rypple, a performance management software company.[86] Rypple became known as Work.com in 2012.[87] In 2012, Salesforce acquired Buddy Media, a social media marketer, for $689 million,[88] and GoInstant, a browser collaboration startup, for $70 million.[89]\n

In 2013, Salesforce acquired ExactTarget, an email marketer, for $2.5 billion.[90] In 2014, Salesforce acquired RelateIQ, a data company, for $390 million.[91] In 2015, Salesforce acquired multiple companies for undisclosed sums, including Toopher, a mobile authentication company,[92] Tempo, an AI calendar app,[93] and MinHash, an AI platform.[94] The company also acquired SteelBrick, a software company, for $360 million.[95]\n

\n

2016\u2013present[edit]

\n

In 2016, Salesforce spent over $5 billion in acquisitions.[96] Companies acquired included Demandware, a cloud-based provider of e-commerce services, for $2.8 billion[97] and Quip, a word processing app, for $750 million.[98] In 2017, the company acquired Sequence, a user experience design agency, for an undisclosed amount.[99] In 2018, Salesforce acquired several companies, including MuleSoft, a cloud service company, for $6.5 billion,[100][101] as well as Rebel, an email services provider,[102] and Datorama, an AI marketing platform, for undisclosed amounts.[103]\n

Between 2019 and 2021, Salesforce made two of its largest acquisitions, with Salesforce completing its acquisition Tableau, a data visualization and analytics software company, for $15.7 billion[104] in 2019, and Slack Technologies, the developers of its namesake office messaging platform, for $27.7 billion in 2021.[105] Salesforce also made smaller acquisitions throughout 2019, 2020, and 2021, which included ClickSoftware for $1.35 billion,[106] consulting firm Acumen Solutions for $570 million,[107] CRM firm Vlocity for $1.33 billion,[21] privacy compliance startup Phennecs for $16.5 million,[108] and robotic process automation firm Servicetrace for an undisclosed amount.[109]\n

Salesforce's most recent acquisition was Slack-bot maker Troops.ai, announced in May 2022, and expected to close in 2023.[110]\n

In September 2023, Salesforce acquired Airkit.ai, a creator of AI-powered customer service applications and experiences.[111] In December 2023, Salesforce announced it would acquire Spiff, an automated commission management platform for an undisclosed amount.[112]\n

\n
\"\"
Simplified timeline of Salesforce's biggest acquisitions ($750M or greater)
\n

Controversies[edit]

\n

Subject to a phishing attack[edit]

\n

In November 2007, a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce.[113][114] Salesforce stated that \"a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database.\"[113]\n

\n

\u2018Meatpistol\u2019 presenters let go at Def Con[edit]

\n

In 2017, at DEF CON, two security engineers were let go after giving a presentation on an internal project called MEATPISTOL.[115] The presenters were sent a message 30 minutes prior to the presentation telling them not to go on stage, but the message wasn't seen until after they finished.[115][116] The MEATPISTOL tool was anticipated to be released as open-source at the time of the presentation, but Salesforce didn't release the code to developers or the public during the conference.[115] The terminated employees called on the company to open-source the software after being let go.[117]\n

\n

RAICES donation refusal[edit]

\n

The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 donation from Salesforce because the company has contracts with U.S. Customs and Border Protection.[118]\n

\n

2018 taxes[edit]

\n

In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who \"paid an effective federal tax rate of 0% or less\" in 2018, as a result of the Tax Cuts and Jobs Act of 2017. Their findings were published in a report based on the 379 Fortune 500 companies that declared a profit in 2018.[119]\n

\n

Sex trafficking lawsuit[edit]

\n

In March 2019, Salesforce faced a lawsuit by 50 anonymous women claiming to be victims and survivors of sex trafficking, abuse, and rape. The suit alleges that the company profited from and helped build technology that facilitated sex trafficking on Backpage.com, a now defunct website.[120] In March 2021, a judge granted partial dismissal of the case, dismissing charges of negligence and conspiracy, but allowed the case to proceed regarding charges of sex trafficking.[121]\n

\n

Disability discrimination lawsuit in Japan[edit]

\n
\"\"
This section needs to be updated. Please help update this article to reflect recent events or newly available information. (March 2023)
\n

In July 2021, Salesforce Japan faced a discrimination lawsuit from a former employee, according to Japanese legal media.[122] The firm declined to comment on the suit to the media. The ex-employee, who has Autism Spectrum Disorder and ADHD, claimed she was discriminated against because of her disability and terminated in the firm's Japan web marketing team.\nThe suit alleged that the anonymous woman, as an employee at Salesforce Japan from 2018 to 2020, faced hate speech, microaggressions and rejection of reasonable accommodation from the manager. She alleged that her attempts to resolve the problem were met with pressure from HR and job coach. The lawsuit is still continuing in Tokyo district court.[123][124]\n

In Japan, the legal disability quota for private companies is 2.3%. But Salesforce Japan has not met the quota and pay levy from 2009 to 2021 except 2017. In 2020 the firm did not report the number of disabled employees to Japanese labor official. Depending on the result of lawsuit, it is undeniable that the firm may face a risk of negative impact to disability hiring such as performance improvement plan on the disability employment act or disclosure as social punishment from the labor official.[125]\n

\n

Employee layoffs/Matthew McConaughey's salary[edit]

\n

In January 2023, Salesforce reported that 8,000 employees had been laid off as a result of over-hiring during the Covid lockdown and a global economic downturn. In March 2023, the Wall Street Journal reported that actor Matthew McConaughey was paid 10 million dollars yearly for his role as a \"creative advisor and TV pitchman\". American musician will.i.am was also cited to be on the company's payroll due to his \"strong understanding of technology\".[126][127]\n

\n

Salesforce Ventures[edit]

\n

In 2009, Salesforce began investing in startups.[128] These investments became Salesforce Ventures, headed by John Somorjai[128][129] In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones.[130] In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.[131]\n

In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 companies, including CloudCraze (e-commerce),[132] Figure Eight (artificial intelligence),[133] Forter (online fraud prevention),[134] and FinancialForce (automation software).[135] In 2019, SFV's five largest investments\u2014Domo (data-visualization software), SurveyMonkey (online survey software), Twilio (cloud-communication), Dropbox (cloud storage), and DocuSign (secure e-signature company)\u2014accounted for nearly half of its portfolio.[136] In 2021, Salesforce announced that its investments had resulted in $2.17 Billion annual gain.[137] In June 2023 Salesforce increased the size of its Generative AI Fund for startups from $250 million to $500 million.[138]\n

\n

Office locations[edit]

\n\n

Notes[edit]

\n
\n
    \n
  1. ^ In mid-2022, the Euro and the US dollar were at a 1:1 parity\n
    2. \n
\n

References[edit]

\n
\n
    \n
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Company News

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The History of Salesforce

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Here's the Salesforce History over the years, including newsworthy highlights and a timeline of milestones since 1999.

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Editor\u2019s Note: This page was last updated in January 2024. For media inquiries about the history of Salesforce, please contact PR@salesforce.com.

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23 Years of Salesforce News Highlights

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The below timeline captures the history of Salesforce, including some key milestones along the way, illustrating our record of doing well while doing good.

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Salesforce is the global leader in CRM, helping companies connect with customers in a whole new way. Founded in 1999, Salesforce enables companies of every size and industry to digitally transform around their customers by harnessing the power of automation, artificial intelligence, and real-time data to make every customer experience more personal, valuable and memorable. With a global community driven by shared core values, Salesforce is more than a business \u2013 it\u2019s a platform for change.

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1999

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  • In February, the Salesforce journey begins with a clear vision to be \u201cA World-Class Internet Company for Sales Force Automation.\u201d
    • \n\n\n\n
  • On March 8, Salesforce incorporates and Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff begin working on the first version of Salesforce\u2019s CRM. Their base is a rented one-bedroom apartment at 1449 Montgomery Street, on San Francisco\u2019s Telegraph Hill.
    • \n\n\n\n
  • As the four develop their prototype, they also build a distinctive startup culture. They only work on what they believe is important and necessary, to do it \u201cfast, simple, and right the first time.\u201d \u201cNo fluff\u201d is their mantra. They wear Hawaiian print shirts, brunch at Mama\u2019s, appoint Marc\u2019s dog Koa as Chief Love Officer, and constantly ask for feedback.
    • \n\n\n\n
  • The company also writes its first V2MOM (Vision, Values, Methods, Obstacles, and Measures) strategic plan, aiming to provide employees with a clear vision and align the organization around common goals. In true startup fashion, the original draft is written on the back of an envelope. V2MOM remains at the core of how Salesforce runs its business, and continues to guide every decision the company makes.
    • \n\n\n\n
  • By the end of its first year, the company has expanded to 40 employees and an 8,000-square-foot office at the Rincon Center.
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Parker Harris personal video of the apartment where salesforce.com started
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2000

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  • Like many other tech companies, Salesforce endured challenges brought on by the dot-com bubble bursting, and 20% of the company\u2019s workforce was laid off.
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  • On February 7, salesforce.com officially launches at an event themed around \u201cThe End of Software\u201d at San Francisco\u2019s Regency Theater with 1,500 attendees and a concert with The B-52s.
    • \n\n\n\n
  • In March, Salesforce gets a boost from its first piece of major press coverage, in The Wall Street Journal, when it hires actors to stage a mock protest outside a Siebel Systems conference. The \u201cprotestors\u201d carry signs with anti-software messages to drive home Salesforce\u2019s \u201cThe End of Software\u201d marketing tagline.
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  • Salesforce.org launches the 1-1-1 model, leveraging its technology, people, and resources to improve communities around the world.
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  • In November, the growing business moves from the Rincon Center to a larger base at One Market Street.
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  • Revenue hits $5.4 million for fiscal year ending January 31, 2001.
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An early Salesforce office circa 2000
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An early Salesforce office circa 2000
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2001

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    \n
  • In April, Salesforce announces its expansion into the worldwide marketplace with headquarters in Dublin and Tokyo.
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  • Salesforce surpasses 3,000 customers, making it the fastest-growing CRM company. 
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  • In November, Benioff is named Chief Executive Officer and Chairman.
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  • Salesforce delivers $22.4 million in revenue for the fiscal year, ending January 31, 2002.
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2002

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    \n
  • By end of the year, the company has 5,740 customers, 70,000 users in 107 countries accessing the service in multiple currencies and eight languages. 
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  • Salesforce delivers $51 million in revenue for the fiscal year, ending January 31, 2003.
    • \n\n\n\n
  • Marc Benioff makes a prediction about the future of Salesforce, CRM, and business: “There were the leaders, but Oracle displaced them. The same thing is going to happen again. It\u2019s the beginning of a brand new technology and business world.\u201d
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2003

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  • The first Dreamforce event is held at the Westin St. Francis hotel in downtown San Francisco. Just over 1,000 registered attendees take part in the event, which has 52 presentations.
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  • sForce 2.0 \u2014 the industry\u2019s first on-demand application service \u2014 is launched at the event.
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  • The company\u2019s employees number more than 400.
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  • It establishes a global presence, opening offices in Australia, France, Germany, Ireland, Japan, Spain, and the U.K.
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  • Salesforce reaches almost $100 million in revenue by year end, files to go public in December.
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Dreamforce badges from the inaugural Salesforce conference in 2003
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Dreamforce badges from the inaugural Salesforce conference in 2003
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2004

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    \n
  • On June 23, Salesforce successfully completes its initial public offering on the New York Stock Exchange, raising $110 million at $11 per share.
    • \n\n\n\n
  • Salesforce earns $176 million in revenue over the fiscal year ending January 31, 2005.
    • \n\n\n\n
  • The company has 767 employees.
    • \n\n\n\n
  • The customer base has grown to 13,900.
    • \n\n\n\n
  • Some 8,000 developers and 150 independent software vendors are using Salesforce technologies to create apps.
    • \n\n\n\n
  • Salesforce has 12 offices around the world.
    • \n
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2005

\n\n\n\n
    \n
  • In September, Salesforce introduces its AppExchange service, offering third-party developers a place to work on their own applications and open them up to Salesforce customers.
    • \n\n\n\n
  • By the end of the year, the company\u2019s customer base stands at 20,500 worldwide, with nearly 400,000 unique users. 
    • \n\n\n\n
  • The company surpasses 1,300 employees by end of fiscal year.
    • \n\n\n\n
  • It has earned $309.98 million in revenue for fiscal year ending January 31, 2006.
    • \n
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2006

\n\n\n\n
    \n
  • Salesforce\u2019s mobile journey starts with the acquisition of wireless technology startup Sendia, and the original Salesforce mobile app, AppExchange Mobile. 
    • \n\n\n\n
  • The AppExchange ecosystem grows into a vibrant marketplace with 575 apps from 250 independent software vendors.
    • \n\n\n\n
  • In a defining moment, Benioff shares his view that business is the greatest platform for change, publishing The Business of Changing the World with essays by 20 other thought leaders.
    • \n\n\n\n
  • The Power of Us partner program launches, engaging Salesforce\u2019s partners with the 1-1-1 philanthropy model.
    • \n\n\n\n
  • Salesforce has 29,800 customers worldwide.
    • \n\n\n\n
  • Revenue tops $497 million for the fiscal year ending January 31, 2007.
    • \n
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The Salesforce AppExchange circa 2006
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The Salesforce AppExchange circa 2006
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2007

\n\n\n\n
    \n
  • IdeaExchange (now Trailblazer Community) launches, inviting customers to contribute new feature ideas for future releases.
    • \n\n\n\n
  • At Dreamforce, plans for the Force.com technology platform are announced, which will allow developers to build applications on the Salesforce platform and create any user interface on demand.
    • \n\n\n\n
  • Salesforce reports revenue of $748.7 million for the fiscal year ending January 31, 2008.
    • \n\n\n\n
  • Users exceed 1.1 million, from 41,000 customers across the globe.
    • \n\n\n\n
  • The AppExchange community has 450 independent software vendor partners.
    • \n\n\n\n
  • Salesforce employees log 70,000 volunteer hours.
    • \n
\n\n\n\n

2008

\n\n\n\n
    \n
  • Salesforce has revenue of just over $1 billion for the fiscal year ending January 31 2009, making it the first cloud computing company to breach the billion-dollar mark in annual revenue.
    • \n\n\n\n
  • Forbes names Salesforce among the fastest-growing technology companies in the world.
    • \n\n\n\n
  • Number of customers grows to 55,400.
    • \n\n\n\n
  • Dreamforce in San Francisco reaches a new milestone, with 10,000 registered attendees.
    • \n\n\n\n
  • Force.com is released, making it easier for customers to build and install apps on Salesforce\u2019s architecture.
    • \n
\n\n\n\n

2009

\n\n\n\n
    \n
  • Salesforce launches Service Cloud, bringing customer service and support automation features to the market.
    • \n\n\n\n
  • Revenues rise by more than 20% to $1.3 billion for the fiscal year, ending January 31, 2010.
    • \n\n\n\n
  • Salesforce\u2019s global customer base grows to 72,000 customers.
    • \n\n\n\n
  • The first application built on Force.com for the iPhone launches, and it\u2019s the first enterprise partner on Apple\u2019s App Store.
    • \n\n\n\n
  • Salesforce.org gives $14 million in grants to support nonprofits.
    • \n\n\n\n
  • Chairman and CEO Marc Benioff publishes Behind the Cloud, a memoir of Salesforce\u2019s early days and growth to a company with $1 billion in annual revenues.
    • \n
\n\n\n
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An original Salesforce mascot called “SaaSy”
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An original Salesforce mascot called “SaaSy”
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\n\n\n

2010

\n\n\n\n
    \n
  • Salesforce agrees to acquire Heroku, an application platform-as-a-service, to support for the next generation of app developers. Editor’s Note: Read more about Salesforce acquisitions.
    • \n\n\n\n
  • Company finishes the fiscal year with more than 92,000 customers and 5,000 employees.
    • \n\n\n\n
  • Annual revenue rises to almost $1.66 billion for the fiscal year, ending January 31, 2011.
    • \n\n\n\n
  • Over the last ten years, Salesforce gave $23 million in grants, employees volunteered 255,000 hours, and 11,000 nonprofits had access to Salesforce products for free.
    • \n\n\n\n
  • Fortune magazine ranks Salesforce fourth on its list of the world\u2019s fastest-growing companies.
    • \n\n\n\n
  • Salesforce is also named by the Ethisphere Institute as one of the world\u2019s most ethical companies for the fourth consecutive year.
    • \n
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\n\t\t\t\t\n\t\t\t\tSalesforce Named to World's Most Ethical Companies List for 15th Time\n\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\n\t\t\t\tSalesforce Signs Definitive Agreement to Acquire Spiff\u00a0\n\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\n\t\t\t\tSalesforce Tower Chicago Makes Its Mark on the City Skyline\n\n\n\t\t\t\t\t\t\t\t\t

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2011

\n\n\n\n
    \n
  • Salesforce launches Chatter as a social collaboration service for the enterprise; more than 80,000 customers adopt Chatter in the first year.  
    • \n\n\n\n
  • Salesforce extends its social enterprise capabilities to include marketing with the acquisition of social media monitoring company, Radian6.
    • \n\n\n\n
  • Annual revenue rises 37% over the fiscal year to almost $2.27 billion, for the fiscal year ending January 31, 2012.
    • \n\n\n\n
  • By the end of the fiscal year, Salesforce employs 7,785 people around the globe.
    • \n\n\n\n
  • Forbes names Salesforce one of \u201cThe 50 Companies of Tomorrow,\u201d taking notice of the innovation the company has achieved.
    • \n
\n\n\n
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Marc Benioff takes the number one spot on Fortune’s “The 50 Companies of Tomorrow” list
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Marc Benioff takes the number one spot on Fortune’s “The 50 Companies of Tomorrow” list
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\n\n\n

2012

\n\n\n\n
    \n
  • Salesforce has more than $3 billion in annual revenue for the fiscal year ending January 31, 2013.
    • \n\n\n\n
  • The company has 9,800 employees in 22 offices around the world.
    • \n\n\n\n
  • The company also crosses a threshold with more than 100,000 customers.
    • \n\n\n\n
  • Salesforce leases space in the yet-to-be-built tower at 350 Mission Street as the plan for an urban campus takes shape.  
    • \n\n\n\n
  • Dreamforce 2012 notches up 90,000 registered attendees. Salesforce Marketing Cloud is unveiled during the keynote address.
    • \n\n\n\n
  • Forbes selects Salesforce as the world\u2019s most innovative company for the second consecutive year.
    • \n\n\n\n
  • Gartner ranks Salesforce #1 in CRM.
    • \n
\n\n\n\n

2013

\n\n\n\n
    \n
  • Salesforce completes its largest acquisition to date with ExactTarget, allowing it to supercharge the power of Marketing Cloud. 
    • \n\n\n\n
  • The Salesforce1 Platform launches, empowering customers to run their business from their phone.  
    • \n\n\n\n
  • Dreamforce has more than 143,000 registered attendees. A benefit concert during the event features the bands Blondie and Green Day.
    • \n\n\n\n
  • The AppExchange hosts more than 2,000 apps, and records over 2 million installs.
    • \n\n\n\n
  • Annual revenue over the fiscal year exceeds $4 billion for the fiscal year ending January 31, 2014.
    • \n\n\n\n
  • Salesforce has more than 13,300 employees worldwide.
    • \n
\n\n\n\n

2014

\n\n\n\n
    \n
  • Salesforce launches Trailhead, empowering anyone \u2014 regardless of education level \u2014 to develop the skills needed for top tech jobs.
    • \n\n\n\n
  • The company now has 1.5 million registered developers.
    • \n\n\n\n
  • Salesforce reaches the $5 billion in annual revenue milestone faster than any other enterprise software company.
    • \n\n\n\n
  • The company has more than 150,000 customers and 16,000 employees.
    • \n\n\n\n
  • Since its inception, the Salesforce Foundation has donated $80 million and employees volunteered more than 840,000 hours.
    • \n\n\n\n
  • Salesforce Tower London opens.
    • \n
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Salesforce Tower London
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Salesforce Tower London
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2015

\n\n\n\n
    \n
  • Salesforce enters the Fortune 500.
    • \n\n\n\n
  • Fortune also recognizes Salesforce as one of the Top 10 Best Companies to Work For and one of the World\u2019s Most Admired Software Companies.
    • \n\n\n\n
  • At Dreamforce, Salesforce announces new Lightning Experience, a completely new CRM experience.
    • \n\n\n\n
  • Salesforce unveils IoT Cloud, connecting billions of events from devices, sensors, apps and more from the Internet of Things to Salesforce.
    • \n\n\n\n
  • When San Francisco runs short of hotel rooms for Dreamforce attendees, Salesforce docks the \u2018Dreamboat\u2019 cruise ship to provide 1,000  extra accommodations.
    • \n\n\n\n
  • The company generates more than $6.66 billion in revenue for the fiscal year ending January 31, 2016.
    • \n\n\n\n
  • Salesforce has more than 150,000 customers worldwide and more than 20,000 employees.
    • \n
\n\n\n\n

2016

\n\n\n\n
    \n
  • Salesforce conducts its first equal pay assessment, resulting in $3 million in salary adjustments.
    • \n\n\n\n
  • Salesforce Tower opens in New York.
    • \n\n\n\n
  • The company acquires ecommerce platform Demandware to extend its Customer Success Platform to the retail industry, and introduces Commerce Cloud.
    • \n\n\n\n
  • Year-over-year revenue increases 26% to more than $8.4 billion for the fiscal year ending January 31, 2017.
    • \n\n\n\n
  • Salesforce has more than 25,000 employees across 25 countries.
    • \n\n\n\n
  • Forbes recognizes CEO Marc Benioff as \u201cthe decade\u2019s top innovator.\u201d
    • \n\n\n\n
  • The company acquires productivity software company Quip.
    • \n\n\n\n
  • Salesforce is named the #1 \u201cWorkplace for Giving Back\u201d by Fortune.
    • \n\n\n\n
  • Salesforce.org has given $160 million in grants, logged 2 million employee volunteer hours, and more than 31,000 nonprofits and NGOs use the software for free or at a discount.
    • \n\n\n\n
  • Salesforce launches Einstein, the first comprehensive artificial intelligence (AI) technology for CRM, making AI accessible to every company and business user.
    • \n
\n\n\n\n

2017

\n\n\n\n
    \n
  • The company achieves net-zero greenhouse gas emissions and begins delivering a carbon-neutral cloud.
    • \n\n\n\n
  • mySalesforce is unveiled, allowing everyone from admins to business users to build and deploy modern, highly customized mobile apps with point-and-click tools.
    • \n\n\n\n
  • Revenue grows to $10.548 billion for the fiscal year ending January 31, 2018, up 25% on the previous year.
    • \n\n\n\n
  • Salesforce has 29,000 employees around the world and more than 150,000 customers.
    • \n\n\n\n
  • Ninety-five of the Fortune 100 run at least one app from the AppExchange.
    • \n
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Salesforce launches Einstein, the first comprehensive artificial intelligence (AI) technology for CRM
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Salesforce launches Einstein, the first comprehensive artificial intelligence (AI) technology for CRM
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2018

\n\n\n\n
    \n
  • The Salesforce Tower in San Francisco has its grand opening.
    • \n\n\n\n
  • The company introduces Salesforce Customer 360, a new platform service that seamlessly manages customer data across clouds via a click-based user interface. 
    • \n\n\n\n
  • Einstein Voice is introduced, empowering any user to talk to Salesforce.
    • \n\n\n\n
  • The company acquires MuleSoft to help power Salesforce\u2019s integration capabilities. Fortune names Salesforce #1 on the 100 Best Companies to Work For list.
    • \n\n\n\n
  • The company has more than 36,000 employees.
    • \n\n\n\n
  • Revenue reaches $13.3 billion for the fiscal year ending January 31, 2019.
    • \n
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2019

\n\n\n\n
    \n
  • Salesforce acquires Tableau, bringing the world\u2019s #1 CRM and #1 analytics platform together to supercharge customers\u2019 digital transformations.
    • \n\n\n\n
  • Benioff\u2019s book Trailblazer hits the shelves.
    • \n\n\n\n
  • More than 1.8 million learners are changing their lives on Trailhead.
    • \n\n\n\n
  • Dreamforce gathers Trailblazers from 120 countries and 50 U.S. states, with more than 171,000 registered attendees and 16 million online viewers.
    • \n\n\n\n
  • Annual revenue grew 29%, surpassing $17 billion for the fiscal year ending January 31, 2020.
    • \n\n\n\n
  • Fortune ranked Salesforce as one of its 100 Best Companies to Work for the 12th year in a row, one of the top 10 Most Admired Companies in the World and one of the Best Workplaces for Giving Back.
    • \n\n\n\n
  • Over the last two decades, Salesforce has given $330 million in grants to worthy causes, employees volunteered 4.9 million hours, and 46,000 nonprofits and NGO use the software for free or at a discount.
    • \n
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Open Image Modal\"\"
Marc Benioff demos Einstein Voice capabilities at Dreamforce 2019
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Marc Benioff demos Einstein Voice capabilities at Dreamforce 2019
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2020

\n\n\n\n
    \n
  • IDC ranks Salesforce #1 in CRM for the 7th year in a row, gaining more share of market than the next nine competitors combined.
    • \n\n\n\n
  • Salesforce launches a number of products and resources to help companies navigate the pandemic including:\n
      \n
    • Salesforce Care, a set of free rapid response solutions, companies can stay connected to employees, customers, and partners during the pandemic. 
      • \n\n\n\n
    • Work.com, a suite of expert advice, content, data, and new products to help companies around the globe reopen their businesses and communities, then get back to growth. 
      • \n\n\n\n
    • Vaccine Cloud to help public health authorities, healthcare providers, and nonprofits quickly scale vaccine operations, from recipient registration and scheduling to inventory management and public health outreach.
      • \n
    \n
    • \n\n\n\n
  • Salesforce is added to the Dow Jones Industrial Average, effective August 31, 2020.
    • \n\n\n\n
  • Salesforce acquires Vlocity, and signs definitive agreement to acquire Slack.
    • \n\n\n\n
  • Salesforce hosts a virtual Dreamforce, attracting more than 140 million views, and its first ever Dreamforce To You, bringing a version of Dreamforce tailored to individual customers around the world.
    • \n
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Open Image Modal\"Dreamforce
Salesforce Chair & CEO, Marc Benioff, delivers the Dreamforce To You 2020 Keynote from Salesforce Park.
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\"Dreamforce
Salesforce Chair & CEO, Marc Benioff, delivers the Dreamforce To You 2020 Keynote from Salesforce Park.
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2021

\n\n\n\n
    \n
  • Salesforce completes acquisition of Slack, shares vision for Slack-driven Digital HQ.
    • \n\n\n\n
  • According to data from a new study from IDC, Salesforce and its ecosystem of partners will create 9.3 million new jobs and $1.6 trillion in new business revenues worldwide by 2026. 
    • \n\n\n\n
  • Salesforce+ is introduced, an all-new streaming service with compelling live and on-demand content for every role, industry and line of business.
    • \n\n\n\n
  • Salesforce was ranked #1 in CRM for the 8th consecutive year.
    • \n\n\n\n
  • Salesforce announced that it is a Net Zero company across its full value chain and has achieved 100% renewable energy for its global operations by procuring renewable energy equivalent to our electric energy usage.
    • \n\n\n\n
  • Salesforce commits to new Equality initiatives following widespread racial injustice incidents, pushes for police reform.
    • \n
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2022

\n\n\n\n
    \n
  • At the 20th annual Dreamforce, Salesforce announced Customer Data Cloud, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform.
    • \n\n\n\n
  • Salesforce announced Safety Cloud to help people get together safely. Building on Salesforce\u2019s own event and workplace experience.
    • \n\n\n\n
  • Salesforce officially announced sustainability as a core company value.
    • \n\n\n\n
  • Salesforce was ranked #1 in CRM for the 9th consecutive year.
    • \n\n\n\n
  • Salesforce announced NFT Cloud a trusted, sustainable, connected, NFT commerce solution.
    • \n\n\n\n
  • Salesforce received multiple notable recognitions including Most Sustainable Company, World\u2019s Best Workplace and World\u2019s Most Admired.
    • \n
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2023

\n\n\n\n
    \n
  • Einstein, launched at Dreamforce in 2016, generates more than 1 trillion AI-powered predictions per week for customers.
    • \n\n\n\n
  • Salesforce introduces the next generation of Einstein AI, Einstein GPT, the world\u2019s first generative AI for CRM.
    • \n\n\n\n
  • At Dreamforce, Salesforce unveiled the Einstein 1 Platform \u2014 helping facilitate faster development of generative apps and automation.\u00a0
    • \n\n\n\n
  • Salesforce announced Einstein Copilot, bringing a conversational AI assistant, safely grounded in business and customer data, to every CRM application and customer experience. 
    • \n\n\n\n
  • Salesforce Ventures, the company\u2019s global investment arm, launched a $500 million generative AI fund to bolster the AI startup ecosystem.
    • \n\n\n\n
  • Following the 1-1-1 model, Salesforce has given more than $704 million in grants, 8.7 million hours of community service, and provided product donations for more than 56,000 nonprofits and educational institutions.
    • \n
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