string: …and travels great distances, resulting in a significant reduction in terms of the taste and quality of produce; premade, packaged foods, of course, travel far more easily (Brownell and Yach, 2006; Cassels, 2006; Hawkes, 2006; Popkin, 1999, 2009, 2011; WHO, 2008, 2009, 2011b,c; Yach et al., 2006).