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mistakes. |
Of course, Equifax had made a prior statement about the quality of its |
data security, a statement similar to that made by many companies: |
We are committed to protecting the security of your information through procedures and |
technologies designed for this purpose by taking these steps: We limit access to your personal |
information to employees having a reasonable need to access this information to provide |
products and services to you . . . We have reasonable physical, technical, and procedural |
safeguards to help protect your personal information.37 |
Statements like this are essentially meaningless to people who receive them. |
Everyone says they are being reasonable about security. |
The FTC charged Equifax for failing to live up to its promise of |
reasonable security. Along with 50 states and territories, the FTC reached a |
settlement with Equifax, which agreed to pay $575 million (and potentially |
up to $700 million). This money would compensate people who suffered |
harm as well as pay for up to 10 years of free credit monitoring, in addition |
to other things. The irony is that it was users of Equifax’s credit monitoring |
who were victimized by the breach; they would receive credit monitoring |
for the data compromised when they were using credit monitoring. |
This particular breach involved personal data on many people who were |
customers of Equifax, using its credit monitoring and identity theft |
protection services. But most people whose data Equifax maintains are not |
customers. These people often have never even heard of Equifax, let alone |
had an account with them. |
The primary business of the consumer reporting agencies is credit |
reporting. Their main customers aren’t the people they are maintaining data |
about. Instead, their customers are creditors or others who want to obtain |
information about people. The law allows consumer reporting agencies to |
collect data about people and to report on their creditworthiness without |
people’s consent. People can’t even opt out. |
ChoicePoint is another example of this type of actor. This was a |
company that had gathered extensive dossiers about individuals, mostly |
without their knowledge or consent. The people whose data it gathered, |
maintained, and analyzed weren’t its customers. ChoicePoint’s customers |
were other organizations. |
The fact that people affected by breaches are often not customers |
presents a big problem. There isn’t a sufficient market mechanism to |
incentivize these companies to devote extensive resources to protecting the |
security of personal data. |
If you don’t like the way that your bank treats you, you can take your |
money to another bank. If your doctor breaches your confidentiality, you |
can go to another doctor. But if a consumer reporting agency is careless |
with your data, you can’t do anything. It can still keep and use your data. |
Consumer reporting agencies began developing as early as the late |
1870s.38 With the help of computers, from the 1960s on, they grew into |
behemoths, processing torrents of data about hundreds of millions of |
people. Consumer reports contain financial information, bankruptcy filings, |
judgments and liens, mortgage foreclosures, checking accounts, and |
information from other creditors, including how well you paid back your |
debts in the past. Some companies also prepare investigative consumer |
reports, which supplement the credit report with information about an |
individual’s character and lifestyle. |
Before they were regulated by law, credit reporting agencies were |
notorious for their abuses. Credit reports often contained numerous errors. |
People had no right to check the accuracy of their credit reports or even see |
them. If people wanted to dispute something on their credit reports, there |
was often nobody they could call for help. A parade of complaints of abuse |
and lack of responsiveness of consumer reporting agencies sparked |
Congress to pass the Fair Credit Reporting Act (FCRA) in 1970.39 |
FCRA provides a set of rights to people in their credit reports. People |
have a right to access their credit reports, challenge inaccuracies in their |
credit reports, and consent for their credit reports be obtained for |
employment purposes.40 |
The law is good in many respects, but an incentive problem remains. |
Legally mandated requirements are never administered with the same zeal |
as profit-motivated endeavors. And, without robust enforcement of existing |
rules, there isn’t much incentive for companies to follow the rules. |
Consumer reporting agencies such as Equifax, Experian, and |
TransUnion process lots of data. Instead of holding these companies |
responsible if they make a mistake, courts often act as apologists for these |
companies by giving them greater leeway to make mistakes because of their |
vast size. The business model of these companies is to keep costs low and |
do things fast and at a huge volume. This isn’t just the business model of |
consumer reporting agencies; it’s increasingly the business model of many |
companies, especially online service platforms. Automate as much as |
possible, grow to an enormous size, and process a tremendous volume of |
data very efficiently. |
Consider the case of Sarver v. Experian. In this case Experian reported |
incorrectly that Lloyd Sarver had gone bankrupt when he hadn’t. The error |
resulted in Sarver being denied a loan from a bank. Sarver sued under the |
FCRA, which requires that consumer reporting agencies use “reasonable |
procedures to assure maximum possible accuracy.” |
The court tossed out the lawsuit. The court concluded that Experian |
gathers credit information from about 40,000 sources, and it is stored in a |
database “containing approximately 200 million names and addresses and |
some 2.6 billion trade lines. . . . The company processes over 50 million |
updates to trade information each day.” Because Experian processes so |
much data, the court stated, some mistakes are bound happen, and these |
mistakes should be forgiven. |
Sarver argued there were anomalies in his report that should have alerted |
Experian. The court, however, was sympathetic to Experian: “What Sarver |
is asking, then, is that each computer-generated report be examined for |
anomalous information and, if it is found, an investigation be launched.” |
The court concluded that “given the enormous volume of information |
Experian processes daily,” Experian shouldn’t have any duty to examine |
each person’s data for anomalies.41 |
Like many courts, the court in Sarver took Experian’s business model as |
a given. With this business model, the tradeoffs make sense for a company |
like Experian. It must process a tremendous amount of data and doesn’t |
want to devote too much time and too many resources to scrutinizing |
everyone’s record. But must it have this business model? This business |
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