Daily Papers

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

Artificial Intelligence (AI) is a broad field that is upturning mental health care in many ways, from addressing anxiety, depression, and stress to increasing access, personalization of treatment, and real-time monitoring that enhances patient outcomes. The current paper discusses the evolution, present application, and future challenges in the field of AI for mental health and well-being. From the early chatbot models, such as ELIZA, to modern machine learning systems, the integration of AI in mental health has grown rapidly to augment traditional treatment and open innovative solutions. AI-driven tools provide continuous support, offering personalized interventions and addressing issues such as treatment access and patient stigma. AI also enables early diagnosis through the analysis of complex datasets, including speech patterns and social media behavior, to detect early signs of conditions like depression and Post-Traumatic Stress Disorder (PTSD). Ethical challenges persist, however, most notably around privacy, data security, and algorithmic bias. With AI at the core of mental health care, there is a dire need to develop strong ethical frameworks that ensure patient rights are protected, access is equitable, and transparency is maintained in AI applications. Going forward, the role of AI in mental health will continue to evolve, and continued research and policy development will be needed to meet the diverse needs of patients while mitigating associated risks.

The COVID-19 pandemic has escalated mental health crises worldwide, with social isolation and economic instability contributing to a rise in suicidal behavior. Suicide can result from social factors such as shame, abuse, abandonment, and mental health conditions like depression, Post-Traumatic Stress Disorder (PTSD), Attention-Deficit/Hyperactivity Disorder (ADHD), anxiety disorders, and bipolar disorders. As these conditions develop, signs of suicidal ideation may manifest in social media interactions. Analyzing social media data using artificial intelligence (AI) techniques can help identify patterns of suicidal behavior, providing invaluable insights for suicide prevention agencies, professionals, and broader community awareness initiatives. Machine learning algorithms for this purpose require large volumes of accurately labeled data. Previous research has not fully explored the potential of incorporating explanations in analyzing and labeling longitudinal social media data. In this study, we employed a model explanation method, Layer Integrated Gradients, on top of a fine-tuned state-of-the-art language model, to assign each token from Reddit users' posts an attribution score for predicting suicidal ideation. By extracting and analyzing attributions of tokens from the data, we propose a methodology for preliminary screening of social media posts for suicidal ideation without using large language models during inference.

Large language models (LLMs) have demonstrated impressive capabilities in role-playing tasks. However, there is limited research on whether LLMs can accurately simulate user behavior in real-world scenarios, such as social media. This requires models to effectively analyze a user's history and simulate their role. In this paper, we introduce FineRob, a novel fine-grained behavior simulation dataset. We collect the complete behavioral history of 1,866 distinct users across three social media platforms. Each behavior is decomposed into three fine-grained elements: object, type, and content, resulting in 78.6k QA records. Based on FineRob, we identify two dominant reasoning patterns in LLMs' behavior simulation processes and propose the OM-CoT fine-tuning method to enhance the capability. Through comprehensive experiments, we conduct an in-depth analysis of key factors of behavior simulation and also demonstrate the effectiveness of OM-CoT approachCode and dataset are available at \url{https://github.com/linkseed18612254945/FineRob}

Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)

Monitoring population-level changes in diet could be useful for education and for implementing interventions to improve health. Research has shown that data from social media sources can be used for monitoring dietary behavior. We propose a scrape-by-location methodology to create food image datasets from Instagram posts. We used it to collect 3.56 million images over a period of 20 days in March 2019. We also propose a scrape-by-keywords methodology and used it to scrape ~30,000 images and their captions of 38 Kenyan food types. We publish two datasets of 104,000 and 8,174 image/caption pairs, respectively. With the first dataset, Kenya104K, we train a Kenyan Food Classifier, called KenyanFC, to distinguish Kenyan food from non-food images posted in Kenya. We used the second dataset, KenyanFood13, to train a classifier KenyanFTR, short for Kenyan Food Type Recognizer, to recognize 13 popular food types in Kenya. The KenyanFTR is a multimodal deep neural network that can identify 13 types of Kenyan foods using both images and their corresponding captions. Experiments show that the average top-1 accuracy of KenyanFC is 99% over 10,400 tested Instagram images and of KenyanFTR is 81% over 8,174 tested data points. Ablation studies show that three of the 13 food types are particularly difficult to categorize based on image content only and that adding analysis of captions to the image analysis yields a classifier that is 9 percent points more accurate than a classifier that relies only on images. Our food trend analysis revealed that cakes and roasted meats were the most popular foods in photographs on Instagram in Kenya in March 2019.

While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Many people aim for change, but not everyone succeeds. While there are a number of social psychology theories that propose motivation-related characteristics of those who persist with change, few computational studies have explored the motivational stage of personal change. In this paper, we investigate a new dataset consisting of the writings of people who manifest intention to change, some of whom persist while others do not. Using a variety of linguistic analysis techniques, we first examine the writing patterns that distinguish the two groups of people. Persistent people tend to reference more topics related to long-term self-improvement and use a more complicated writing style. Drawing on these consistent differences, we build a classifier that can reliably identify the people more likely to persist, based on their language. Our experiments provide new insights into the motivation-related behavior of people who persist with their intention to change.

Generative Agent-Based Modeling (GABM) is an emerging simulation paradigm that combines the reasoning abilities of Large Language Models with traditional Agent-Based Modeling to replicate complex social behaviors, including interactions on social media. While prior work has focused on localized phenomena such as opinion formation and information spread, its potential to capture global network dynamics remains underexplored. This paper addresses this gap by analyzing GABM-based social media simulations through the lens of the Friendship Paradox (FP), a counterintuitive phenomenon where individuals, on average, have fewer friends than their friends. We propose a GABM framework for social media simulations, featuring generative agents that emulate real users with distinct personalities and interests. Using Twitter datasets on the US 2020 Election and the QAnon conspiracy, we show that the FP emerges naturally in GABM simulations. Consistent with real-world observations, the simulations unveil a hierarchical structure, where agents preferentially connect with others displaying higher activity or influence. Additionally, we find that infrequent connections primarily drive the FP, reflecting patterns in real networks. These findings validate GABM as a robust tool for modeling global social media phenomena and highlight its potential for advancing social science by enabling nuanced analysis of user behavior.

We develop a tool that extracts emotions from social media text data. Our methodology has three main advantages. First, it is tailored for financial context; second, it incorporates key aspects of social media data, such as non-standard phrases, emojis and emoticons; and third, it operates by sequentially learning a latent representation that includes features such as word order, word usage, and local context. This tool, along with a user guide is available at: https://github.com/dvamossy/EmTract. Using EmTract, we explore the relationship between investor emotions expressed on social media and asset prices. We document a number of interesting insights. First, we confirm some of the findings of controlled laboratory experiments relating investor emotions to asset price movements. Second, we show that investor emotions are predictive of daily price movements. These impacts are larger when volatility or short interest are higher, and when institutional ownership or liquidity are lower. Third, increased investor enthusiasm prior to the IPO contributes to the large first-day return and long-run underperformance of IPO stocks. To corroborate our results, we provide a number of robustness checks, including using an alternative emotion model. Our findings reinforce the intuition that emotions and market dynamics are closely related, and highlight the importance of considering investor emotions when assessing a stock's short-term value.

Social computing prototypes probe the social behaviors that may arise in an envisioned system design. This prototyping practice is currently limited to recruiting small groups of people. Unfortunately, many challenges do not arise until a system is populated at a larger scale. Can a designer understand how a social system might behave when populated, and make adjustments to the design before the system falls prey to such challenges? We introduce social simulacra, a prototyping technique that generates a breadth of realistic social interactions that may emerge when a social computing system is populated. Social simulacra take as input the designer's description of a community's design -- goal, rules, and member personas -- and produce as output an instance of that design with simulated behavior, including posts, replies, and anti-social behaviors. We demonstrate that social simulacra shift the behaviors that they generate appropriately in response to design changes, and that they enable exploration of "what if?" scenarios where community members or moderators intervene. To power social simulacra, we contribute techniques for prompting a large language model to generate thousands of distinct community members and their social interactions with each other; these techniques are enabled by the observation that large language models' training data already includes a wide variety of positive and negative behavior on social media platforms. In evaluations, we show that participants are often unable to distinguish social simulacra from actual community behavior and that social computing designers successfully refine their social computing designs when using social simulacra.

In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past scientific work focused on studying these forms in popular media, such as Facebook and Twitter. Building on such work, we present an 8-month study of the various forms of abusive behavior on Twitter, in a holistic fashion. Departing from past work, we examine a wide variety of labeling schemes, which cover different forms of abusive behavior, at the same time. We propose an incremental and iterative methodology, that utilizes the power of crowdsourcing to annotate a large scale collection of tweets with a set of abuse-related labels. In fact, by applying our methodology including statistical analysis for label merging or elimination, we identify a reduced but robust set of labels. Finally, we offer a first overview and findings of our collected and annotated dataset of 100 thousand tweets, which we make publicly available for further scientific exploration.

While social media has become an empowering agent to individual voices and freedom of expression, it also facilitates anti-social behaviors including online harassment, cyberbullying, and hate speech. In this paper, we present the first comparative study of hate speech instigators and target users on Twitter. Through a multi-step classification process, we curate a comprehensive hate speech dataset capturing various types of hate. We study the distinctive characteristics of hate instigators and targets in terms of their profile self-presentation, activities, and online visibility. We find that hate instigators target more popular and high profile Twitter users, and that participating in hate speech can result in greater online visibility. We conduct a personality analysis of hate instigators and targets and show that both groups have eccentric personality facets that differ from the general Twitter population. Our results advance the state of the art of understanding online hate speech engagement.

Social scientists increasingly use demographically stratified social media data to study the attitudes, beliefs, and behavior of the general public. To facilitate such analyses, we construct, validate, and release publicly the representative DADIT dataset of 30M tweets of 20k Italian Twitter users, along with their bios and profile pictures. We enrich the user data with high-quality labels for gender, age, and location. DADIT enables us to train and compare the performance of various state-of-the-art models for the prediction of the gender and age of social media users. In particular, we investigate if tweets contain valuable information for the task, since popular classifiers like M3 don't leverage them. Our best XLM-based classifier improves upon the commonly used competitor M3 by up to 53% F1. Especially for age prediction, classifiers profit from including tweets as features. We also confirm these findings on a German test set.

Retrieving temporal event sequences from textual descriptions is essential for applications such as analyzing e-commerce behavior, monitoring social media activities, and tracking criminal incidents. In this paper, we introduce TPP-LLM-Embedding, a unified model for efficiently embedding and retrieving event sequences based on natural language descriptions. Built on the TPP-LLM framework, which integrates large language models with temporal point processes, our model encodes both event types and times, generating a sequence-level representation through pooling. Textual descriptions are embedded using the same architecture, ensuring a shared embedding space for both sequences and descriptions. We optimize a contrastive loss based on similarity between these embeddings, bringing matching pairs closer and separating non-matching ones. TPP-LLM-Embedding enables efficient retrieval and demonstrates superior performance compared to baseline models across diverse datasets.

Sentiment analysis and opinion mining is an important task with obvious application areas in social media, e.g. when indicating hate speech and fake news. In our survey of previous work, we note that there is no large-scale social media data set with sentiment polarity annotations for Finnish. This publications aims to remedy this shortcoming by introducing a 27,000 sentence data set annotated independently with sentiment polarity by three native annotators. We had the same three annotators for the whole data set, which provides a unique opportunity for further studies of annotator behaviour over time. We analyse their inter-annotator agreement and provide two baselines to validate the usefulness of the data set.

This paper describes a preliminary study on the comparative linguistic ecology of online spaces (i.e., social media language data) and real-world spaces in Aotearoa New Zealand (i.e., subnational administrative areas). We compare measures of linguistic diversity between these different spaces and discuss how social media users align with real-world populations. The results from the current study suggests that there is potential to use online social media language data to observe spatial and temporal changes in linguistic diversity at subnational geographic areas; however, further work is required to understand how well social media represents real-world behaviour.

During crises, social media serves as a crucial coordination tool, but the vast influx of posts--from "actionable" requests and offers to generic content like emotional support, behavioural guidance, or outdated information--complicates effective classification. Although generative LLMs (Large Language Models) can address this issue with few-shot classification, their high computational demands limit real-time crisis response. While fine-tuning encoder-only models (e.g., BERT) is a popular choice, these models still exhibit higher inference times in resource-constrained environments. Moreover, although distilled variants (e.g., DistilBERT) exist, they are not tailored for the crisis domain. To address these challenges, we make two key contributions. First, we present CrisisHelpOffer, a novel dataset of 101k tweets collaboratively labelled by generative LLMs and validated by humans, specifically designed to distinguish actionable content from noise. Second, we introduce the first crisis-specific mini models optimized for deployment in resource-constrained settings. Across 13 crisis classification tasks, our mini models surpass BERT (also outperform or match the performance of RoBERTa, MPNet, and BERTweet), offering higher accuracy with significantly smaller sizes and faster speeds. The Medium model is 47% smaller with 3.8% higher accuracy at 3.5x speed, the Small model is 68% smaller with a 1.8% accuracy gain at 7.7x speed, and the Tiny model, 83% smaller, matches BERT's accuracy at 18.6x speed. All models outperform existing distilled variants, setting new benchmarks. Finally, as a case study, we analyze social media posts from a global crisis to explore help-seeking and assistance-offering behaviours in selected developing and developed countries.

We observe a recent behaviour on social media, in which users intentionally remove consonantal dots from Arabic letters, in order to bypass content-classification algorithms. Content classification is typically done by fine-tuning pre-trained language models, which have been recently employed by many natural-language-processing applications. In this work we study the effect of applying pre-trained Arabic language models on "undotted" Arabic texts. We suggest several ways of supporting undotted texts with pre-trained models, without additional training, and measure their performance on two Arabic natural-language-processing downstream tasks. The results are encouraging; in one of the tasks our method shows nearly perfect performance.

The exponential growths of social media and micro-blogging sites not only provide platforms for empowering freedom of expressions and individual voices, but also enables people to express anti-social behaviour like online harassment, cyberbullying, and hate speech. Numerous works have been proposed to utilize textual data for social and anti-social behaviour analysis, by predicting the contexts mostly for highly-resourced languages like English. However, some languages are under-resourced, e.g., South Asian languages like Bengali, that lack computational resources for accurate natural language processing (NLP). In this paper, we propose an explainable approach for hate speech detection from the under-resourced Bengali language, which we called DeepHateExplainer. Bengali texts are first comprehensively preprocessed, before classifying them into political, personal, geopolitical, and religious hates using a neural ensemble method of transformer-based neural architectures (i.e., monolingual Bangla BERT-base, multilingual BERT-cased/uncased, and XLM-RoBERTa). Important(most and least) terms are then identified using sensitivity analysis and layer-wise relevance propagation(LRP), before providing human-interpretable explanations. Finally, we compute comprehensiveness and sufficiency scores to measure the quality of explanations w.r.t faithfulness. Evaluations against machine learning~(linear and tree-based models) and neural networks (i.e., CNN, Bi-LSTM, and Conv-LSTM with word embeddings) baselines yield F1-scores of 78%, 91%, 89%, and 84%, for political, personal, geopolitical, and religious hates, respectively, outperforming both ML and DNN baselines.

Exponential growths of social media and micro-blogging sites not only provide platforms for empowering freedom of expressions and individual voices but also enables people to express anti-social behaviour like online harassment, cyberbullying, and hate speech. Numerous works have been proposed to utilize these data for social and anti-social behaviours analysis, document characterization, and sentiment analysis by predicting the contexts mostly for highly resourced languages such as English. However, there are languages that are under-resources, e.g., South Asian languages like Bengali, Tamil, Assamese, Telugu that lack of computational resources for the NLP tasks. In this paper, we provide several classification benchmarks for Bengali, an under-resourced language. We prepared three datasets of expressing hate, commonly used topics, and opinions for hate speech detection, document classification, and sentiment analysis, respectively. We built the largest Bengali word embedding models to date based on 250 million articles, which we call BengFastText. We perform three different experiments, covering document classification, sentiment analysis, and hate speech detection. We incorporate word embeddings into a Multichannel Convolutional-LSTM (MConv-LSTM) network for predicting different types of hate speech, document classification, and sentiment analysis. Experiments demonstrate that BengFastText can capture the semantics of words from respective contexts correctly. Evaluations against several baseline embedding models, e.g., Word2Vec and GloVe yield up to 92.30%, 82.25%, and 90.45% F1-scores in case of document classification, sentiment analysis, and hate speech detection, respectively during 5-fold cross-validation tests.

Shannon, in his seminal paper introducing information theory, divided the communication into three levels: technical, semantic, and effectivenss. While the technical level is concerned with accurate reconstruction of transmitted symbols, the semantic and effectiveness levels deal with the inferred meaning and its effect on the receiver. Thanks to telecommunications, the first level problem has produced great advances like the internet. Large Language Models (LLMs) make some progress towards the second goal, but the third level still remains largely untouched. The third problem deals with predicting and optimizing communication for desired receiver behavior. LLMs, while showing wide generalization capabilities across a wide range of tasks, are unable to solve for this. One reason for the underperformance could be a lack of "behavior tokens" in LLMs' training corpora. Behavior tokens define receiver behavior over a communication, such as shares, likes, clicks, purchases, retweets, etc. While preprocessing data for LLM training, behavior tokens are often removed from the corpora as noise. Therefore, in this paper, we make some initial progress towards reintroducing behavior tokens in LLM training. The trained models, other than showing similar performance to LLMs on content understanding tasks, show generalization capabilities on behavior simulation, content simulation, behavior understanding, and behavior domain adaptation. Using a wide range of tasks on two corpora, we show results on all these capabilities. We call these models Large Content and Behavior Models (LCBMs). Further, to spur more research on LCBMs, we release our new Content Behavior Corpus (CBC), a repository containing communicator, message, and corresponding receiver behavior.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Language models demonstrate both quantitative improvement and new qualitative capabilities with increasing scale. Despite their potentially transformative impact, these new capabilities are as yet poorly characterized. In order to inform future research, prepare for disruptive new model capabilities, and ameliorate socially harmful effects, it is vital that we understand the present and near-future capabilities and limitations of language models. To address this challenge, we introduce the Beyond the Imitation Game benchmark (BIG-bench). BIG-bench currently consists of 204 tasks, contributed by 442 authors across 132 institutions. Task topics are diverse, drawing problems from linguistics, childhood development, math, common-sense reasoning, biology, physics, social bias, software development, and beyond. BIG-bench focuses on tasks that are believed to be beyond the capabilities of current language models. We evaluate the behavior of OpenAI's GPT models, Google-internal dense transformer architectures, and Switch-style sparse transformers on BIG-bench, across model sizes spanning millions to hundreds of billions of parameters. In addition, a team of human expert raters performed all tasks in order to provide a strong baseline. Findings include: model performance and calibration both improve with scale, but are poor in absolute terms (and when compared with rater performance); performance is remarkably similar across model classes, though with benefits from sparsity; tasks that improve gradually and predictably commonly involve a large knowledge or memorization component, whereas tasks that exhibit "breakthrough" behavior at a critical scale often involve multiple steps or components, or brittle metrics; social bias typically increases with scale in settings with ambiguous context, but this can be improved with prompting.

The continuous and increasing use of social media has enabled the expression of human thoughts, opinions, and everyday actions publicly at an unprecedented scale. We present the Vent dataset, the largest annotated dataset of text, emotions, and social connections to date. It comprises more than 33 millions of posts by nearly a million of users together with their social connections. Each post has an associated emotion. There are 705 different emotions, organized in 63 "emotion categories", forming a two-level taxonomy of affects. Our initial statistical analysis describes the global patterns of activity in the Vent platform, revealing large heterogenities and certain remarkable regularities regarding the use of the different emotions. We focus on the aggregated use of emotions, the temporal activity, and the social network of users, and outline possible methods to infer emotion networks based on the user activity. We also analyze the text and describe the affective landscape of Vent, finding agreements with existing (small scale) annotated corpus in terms of emotion categories and positive/negative valences. Finally, we discuss possible research questions that can be addressed from this unique dataset.

Communication is defined as "Who says what to whom with what effect." A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about it. Even after carrying signals about the message, the behavior data is often ignored while training large language models. We show that training LLMs on receiver behavior can actually help improve their content-understanding abilities. Specifically, we show that training LLMs to predict the receiver behavior of likes and comments improves the LLM's performance on a wide variety of downstream content understanding tasks. We show this performance increase over 40 video and image understanding tasks over 23 benchmark datasets across both 0-shot and fine-tuning settings, outperforming many supervised baselines. Moreover, since receiver behavior, such as likes and comments, is collected by default on the internet and does not need any human annotations to be useful, the performance improvement we get after training on this data is essentially free-lunch. We release the receiver behavior cleaned comments and likes of 750k images and videos collected from multiple platforms along with our instruction-tuning data.

Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.

Social media is a great source of data for users reporting information and regarding their health and how various things have had an effect on them. This paper presents various approaches using Transformers and Large Language Models and their ensembles, their performance along with advantages and drawbacks for various tasks of SMM4H'24 - Classifying texts on impact of nature and outdoor spaces on the author's mental health (Task 3), Binary classification of tweets reporting their children's health disorders like Asthma, Autism, ADHD and Speech disorder (task 5), Binary classification of users self-reporting their age (task 6).

Text-based personality prediction by computational models is an emerging field with the potential to significantly improve on key weaknesses of survey-based personality assessment. We investigate 3848 profiles from Twitter with self-labeled Myers-Briggs personality traits (MBTI) - a framework closely related to the Five Factor Model of personality - to better understand how text-based digital traces from social engagement online can be used to predict user personality traits. We leverage BERT, a state-of-the-art NLP architecture based on deep learning, to analyze various sources of text that hold most predictive power for our task. We find that biographies, statuses, and liked tweets contain significant predictive power for all dimensions of the MBTI system. We discuss our findings and their implications for the validity of the MBTI and the lexical hypothesis, a foundational theory underlying the Five Factor Model that links language use and behavior. Our results hold optimistic implications for personality psychologists, computational linguists, and other social scientists aiming to predict personality from observational text data and explore the links between language and core behavioral traits.

Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in enhancing the visibility of machine learning research, particularly the citation counts of papers they share. We have compiled a comprehensive dataset of over 8,000 papers, spanning tweets from December 2018 to October 2023, alongside 1:1 matched controls based on publication year, venue, and abstract topics. Our analysis reveals a significant increase in citations for papers endorsed by these influencers, with median citation counts 2-3 times higher than those of the control group. Additionally, the study delves into the geographic, gender, and institutional diversity of highlighted authors. These findings highlight the expanding influence of social media in scholarly communication and underscore the importance of an evolving ecosystem in today's digital academic landscape.

The recent advances in natural language processing have yielded many exciting developments in text analysis and language understanding models; however, these models can also be used to track people, bringing severe privacy concerns. In this work, we investigate what individuals can do to avoid being detected by those models while using social media platforms. We ground our investigation in two exposure-risky tasks, stance detection and geotagging. We explore a variety of simple techniques for modifying text, such as inserting typos in salient words, paraphrasing, and adding dummy social media posts. Our experiments show that the performance of BERT-based models fined tuned for stance detection decreases significantly due to typos, but it is not affected by paraphrasing. Moreover, we find that typos have minimal impact on state-of-the-art geotagging models due to their increased reliance on social networks; however, we show that users can deceive those models by interacting with different users, reducing their performance by almost 50%.

Trolling in online communities typically involves disruptive behaviors such as provoking anger and manipulating discussions, leading to a polarized atmosphere and emotional distress. Robust moderation is essential for mitigating these negative impacts and maintaining a healthy and constructive community atmosphere. However, effectively addressing trolls is difficult because their behaviors vary widely and require different response strategies (RSs) to counter them. This diversity makes it challenging to choose an appropriate RS for each specific situation. To address this challenge, our research investigates whether humans have preferred strategies tailored to different types of trolling behaviors. Our findings reveal a correlation between the types of trolling encountered and the preferred RS. In this paper, we introduce a methodology for generating counter-responses to trolls by recommending appropriate RSs, supported by a dataset aligning these strategies with human preferences across various troll contexts. The experimental results demonstrate that our proposed approach guides constructive discussion and reduces the negative effects of trolls, thereby enhancing the online community environment.

Researchers of political communication study the impact and perceptions of political incivility on social media. Yet, so far, relatively few works attempted to automatically detect and characterize political incivility. In our work, we study political incivility in Twitter, presenting several research contributions. First, we present state-of-the-art incivility detection results using a large dataset, which we collected and labeled via crowd sourcing. Importantly, we distinguish between uncivil political speech that is impolite and intolerant anti-democratic discourse. Applying political incivility detection at large-scale, we derive insights regarding the prevalence of this phenomenon across users, and explore the network characteristics of users who are susceptible to disseminating uncivil political content online. Finally, we propose an approach for modeling social context information about the tweet author alongside the tweet content, showing that this leads to significantly improved performance on the task of political incivility detection. This result holds promise for related tasks, such as hate speech and stance detection.

Conventional surveillance systems for monitoring infectious diseases, such as influenza, face challenges due to shortage of skilled healthcare professionals, remoteness of communities and absence of communication infrastructures. Internet-based approaches for surveillance are appealing logistically as well as economically. Search engine queries and Twitter have been the primarily used data sources in such approaches. The aim of this study is to assess the predictive power of an alternative data source, Instagram. By using 317 weeks of publicly available data from Instagram, we trained several machine learning algorithms to both nowcast and forecast the number of official influenza-like illness incidents in Finland where population-wide official statistics about the weekly incidents are available. In addition to date and hashtag count features of online posts, we were able to utilize also the visual content of the posted images with the help of deep convolutional neural networks. Our best nowcasting model reached a mean absolute error of 11.33 incidents per week and a correlation coefficient of 0.963 on the test data. Forecasting models for predicting 1 week and 2 weeks ahead showed statistical significance as well by reaching correlation coefficients of 0.903 and 0.862, respectively. This study demonstrates how social media and in particular, digital photographs shared in them, can be a valuable source of information for the field of infodemiology.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

Traditional social media platforms, once envisioned as digital town squares, face growing criticism over corporate control, content moderation, and privacy concerns. Events such as Twitter's acquisition(now X) and major policy changes have driven users toward alternative platforms like Mastodon and Threads. However, this diversification has led to user dispersion and fragmented discussions across isolated social media platforms. To address these issues, federation protocols like ActivityPub have been adopted, with Mastodon leading efforts to build decentralized yet interconnected networks. In March 2024, Threads joined this federation by introducing its Fediverse Sharing service, which enables interactions such as posts, replies, and likes between Threads and Mastodon users as if on a unified platform. Building on this development, we introduce FediverseSharing, the first dataset capturing interactions between 20,000+ Threads users and 20,000+ Mastodon users over a ten-month period. This dataset serves as a foundation for studying cross-platform interactions and the impact of federation as previously two separate platforms integrate.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

In the current environment, psychological issues are prevalent and widespread, with social media serving as a key outlet for individuals to share their feelings. This results in the generation of vast quantities of data daily, where negative emotions have the potential to precipitate crisis situations. There is a recognized need for models capable of efficient analysis. While pre-trained language models have demonstrated their effectiveness broadly, there's a noticeable gap in pre-trained models tailored for specialized domains like psychology. To address this, we have collected a huge dataset from Chinese social media platforms and enriched it with publicly available datasets to create a comprehensive database encompassing 3.36 million text entries. To enhance the model's applicability to psychological text analysis, we integrated psychological lexicons into the pre-training masking mechanism. Building on an existing Chinese language model, we performed adaptive training to develop a model specialized for the psychological domain. We assessed our model's effectiveness across four public benchmarks, where it not only surpassed the performance of standard pre-trained models but also showed a inclination for making psychologically relevant predictions. Due to concerns regarding data privacy, the dataset will not be made publicly available. However, we have made the pre-trained models and codes publicly accessible to the community via: https://github.com/zwzzzQAQ/Chinese-MentalBERT.

Detecting disclosures of individuals' employment status on social media can provide valuable information to match job seekers with suitable vacancies, offer social protection, or measure labor market flows. However, identifying such personal disclosures is a challenging task due to their rarity in a sea of social media content and the variety of linguistic forms used to describe them. Here, we examine three Active Learning (AL) strategies in real-world settings of extreme class imbalance, and identify five types of disclosures about individuals' employment status (e.g. job loss) in three languages using BERT-based classification models. Our findings show that, even under extreme imbalance settings, a small number of AL iterations is sufficient to obtain large and significant gains in precision, recall, and diversity of results compared to a supervised baseline with the same number of labels. We also find that no AL strategy consistently outperforms the rest. Qualitative analysis suggests that AL helps focus the attention mechanism of BERT on core terms and adjust the boundaries of semantic expansion, highlighting the importance of interpretable models to provide greater control and visibility into this dynamic learning process.

Two commonly-employed strategies to combat the rise of misinformation on social media are (i) fact-checking by professional organisations and (ii) community moderation by platform users. Policy changes by Twitter/X and, more recently, Meta, signal a shift away from partnerships with fact-checking organisations and towards an increased reliance on crowdsourced community notes. However, the extent and nature of dependencies between fact-checking and helpful community notes remain unclear. To address these questions, we use language models to annotate a large corpus of Twitter/X community notes with attributes such as topic, cited sources, and whether they refute claims tied to broader misinformation narratives. Our analysis reveals that community notes cite fact-checking sources up to five times more than previously reported. Fact-checking is especially crucial for notes on posts linked to broader narratives, which are twice as likely to reference fact-checking sources compared to other sources. In conclusion, our results show that successful community moderation heavily relies on professional fact-checking.

Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets of politicians from different countries and explore whether their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on hundreds of thousands of tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.

Mental health research through data-driven methods has been hindered by a lack of standard typology and scarcity of adequate data. In this study, we leverage the clinical articulation of depression to build a typology for social media texts for detecting the severity of depression. It emulates the standard clinical assessment procedure Diagnostic and Statistical Manual of Mental Disorders (DSM-5) and Patient Health Questionnaire (PHQ-9) to encompass subtle indications of depressive disorders from tweets. Along with the typology, we present a new dataset of 40191 tweets labeled by expert annotators. Each tweet is labeled as 'non-depressed' or 'depressed'. Moreover, three severity levels are considered for 'depressed' tweets: (1) mild, (2) moderate, and (3) severe. An associated confidence score is provided with each label to validate the quality of annotation. We examine the quality of the dataset via representing summary statistics while setting strong baseline results using attention-based models like BERT and DistilBERT. Finally, we extensively address the limitations of the study to provide directions for further research.

The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

In the digital era, the rapid propagation of fake news and rumors via social networks brings notable societal challenges and impacts public opinion regulation. Traditional fake news modeling typically forecasts the general popularity trends of different groups or numerically represents opinions shift. However, these methods often oversimplify real-world complexities and overlook the rich semantic information of news text. The advent of large language models (LLMs) provides the possibility of modeling subtle dynamics of opinion. Consequently, in this work, we introduce a Fake news Propagation Simulation framework (FPS) based on LLM, which studies the trends and control of fake news propagation in detail. Specifically, each agent in the simulation represents an individual with a distinct personality. They are equipped with both short-term and long-term memory, as well as a reflective mechanism to mimic human-like thinking. Every day, they engage in random opinion exchanges, reflect on their thinking, and update their opinions. Our simulation results uncover patterns in fake news propagation related to topic relevance, and individual traits, aligning with real-world observations. Additionally, we evaluate various intervention strategies and demonstrate that early and appropriately frequent interventions strike a balance between governance cost and effectiveness, offering valuable insights for practical applications. Our study underscores the significant utility and potential of LLMs in combating fake news.

Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.

This study investigates the automated classification of Calls to Action (CTAs) within the 2021 German Instagram election campaign to advance the understanding of mobilization in social media contexts. We analyzed over 2,208 Instagram stories and 712 posts using fine-tuned BERT models and OpenAI's GPT-4 models. The fine-tuned BERT model incorporating synthetic training data achieved a macro F1 score of 0.93, demonstrating a robust classification performance. Our analysis revealed that 49.58% of Instagram posts and 10.64% of stories contained CTAs, highlighting significant differences in mobilization strategies between these content types. Additionally, we found that FDP and the Greens had the highest prevalence of CTAs in posts, whereas CDU and CSU led in story CTAs.

Food choice is a complex phenomenon shaped by factors such as taste, ambience, culture or weather. In this paper, we explore food-related tweeting in different weather conditions. We inspect a Latvian food tweet dataset spanning the past decade in conjunction with a weather observation dataset consisting of average temperature, precipitation, and other phenomena. We find which weather conditions lead to specific food information sharing; automatically classify tweet sentiment and discuss how it changes depending on the weather. This research contributes to the growing area of large-scale social network data understanding of food consumers' choices and perceptions.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

In today's digital age, conspiracies and information campaigns can emerge rapidly and erode social and democratic cohesion. While recent deep learning approaches have made progress in modeling engagement through language and propagation models, they struggle with irregularly sampled data and early trajectory assessment. We present IC-Mamba, a novel state space model that forecasts social media engagement by modeling interval-censored data with integrated temporal embeddings. Our model excels at predicting engagement patterns within the crucial first 15-30 minutes of posting (RMSE 0.118-0.143), enabling rapid assessment of content reach. By incorporating interval-censored modeling into the state space framework, IC-Mamba captures fine-grained temporal dynamics of engagement growth, achieving a 4.72% improvement over state-of-the-art across multiple engagement metrics (likes, shares, comments, and emojis). Our experiments demonstrate IC-Mamba's effectiveness in forecasting both post-level dynamics and broader narrative patterns (F1 0.508-0.751 for narrative-level predictions). The model maintains strong predictive performance across extended time horizons, successfully forecasting opinion-level engagement up to 28 days ahead using observation windows of 3-10 days. These capabilities enable earlier identification of potentially problematic content, providing crucial lead time for designing and implementing countermeasures. Code is available at: https://github.com/ltian678/ic-mamba. An interactive dashboard demonstrating our results is available at: https://ic-mamba.behavioral-ds.science.

Understanding the characteristics of public attention and sentiment is an essential prerequisite for appropriate crisis management during adverse health events. This is even more crucial during a pandemic such as COVID-19, as primary responsibility of risk management is not centralized to a single institution, but distributed across society. While numerous studies utilize Twitter data in descriptive or predictive context during COVID-19 pandemic, causal modeling of public attention has not been investigated. In this study, we propose a causal inference approach to discover and quantify causal relationships between pandemic characteristics (e.g. number of infections and deaths) and Twitter activity as well as public sentiment. Our results show that the proposed method can successfully capture the epidemiological domain knowledge and identify variables that affect public attention and sentiment. We believe our work contributes to the field of infodemiology by distinguishing events that correlate with public attention from events that cause public attention.

The COVID-19 pandemic has accentuated socioeconomic disparities across various racial and ethnic groups in the United States. While previous studies have utilized traditional survey methods like the Household Pulse Survey (HPS) to elucidate these disparities, this paper explores the role of social media platforms in both highlighting and addressing these challenges. Drawing from real-time data sourced from Twitter, we analyzed language patterns related to four major types of adverse experiences: loss of employment income (LI), food scarcity (FS), housing insecurity (HI), and unmet needs for mental health services (UM). We first formulate a sparsity optimization problem that extracts low-level language features from social media data sources. Second, we propose novel constraints on feature similarity exploiting prior knowledge about the similarity of the language patterns among the adverse experiences. The proposed problem is challenging to solve due to the non-convexity objective and non-smoothness penalties. We develop an algorithm based on the alternating direction method of multipliers (ADMM) framework to solve the proposed formulation. Extensive experiments and comparisons to other models on real-world social media and the detection of adverse experiences justify the efficacy of our model.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.

The work of this paper presents a dataset that contains the data of 4011 videos about the ongoing outbreak of measles published on 264 websites on the internet between January 1, 2024, and May 31, 2024. The dataset is available at https://dx.doi.org/10.21227/40s8-xf63. These websites primarily include YouTube and TikTok, which account for 48.6% and 15.2% of the videos, respectively. The remainder of the websites include Instagram and Facebook as well as the websites of various global and local news organizations. For each of these videos, the URL of the video, title of the post, description of the post, and the date of publication of the video are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis (using VADER), subjectivity analysis (using TextBlob), and fine-grain sentiment analysis (using DistilRoBERTa-base) of the video titles and video descriptions were performed. This included classifying each video title and video description into (i) one of the sentiment classes i.e. positive, negative, or neutral, (ii) one of the subjectivity classes i.e. highly opinionated, neutral opinionated, or least opinionated, and (iii) one of the fine-grain sentiment classes i.e. fear, surprise, joy, sadness, anger, disgust, or neutral. These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for performing sentiment analysis or subjectivity analysis in this field as well as for other applications. Finally, this paper also presents a list of open research questions that may be investigated using this dataset.

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

Language varies across users and their interested fields in social media data: words authored by a user across his/her interests may have different meanings (e.g., cool) or sentiments (e.g., fast). However, most of the existing methods to train user embeddings ignore the variations across user interests, such as product and movie categories (e.g., drama vs. action). In this study, we treat the user interest as domains and empirically examine how the user language can vary across the user factor in three English social media datasets. We then propose a user embedding model to account for the language variability of user interests via a multitask learning framework. The model learns user language and its variations without human supervision. While existing work mainly evaluated the user embedding by extrinsic tasks, we propose an intrinsic evaluation via clustering and evaluate user embeddings by an extrinsic task, text classification. The experiments on the three English-language social media datasets show that our proposed approach can generally outperform baselines via adapting the user factor.

Understanding human social behaviour is crucial in computer vision and robotics. Micro-level observations like individual actions fall short, necessitating a comprehensive approach that considers individual behaviour, intra-group dynamics, and social group levels for a thorough understanding. To address dataset limitations, this paper introduces JRDB-Social, an extension of JRDB. Designed to fill gaps in human understanding across diverse indoor and outdoor social contexts, JRDB-Social provides annotations at three levels: individual attributes, intra-group interactions, and social group context. This dataset aims to enhance our grasp of human social dynamics for robotic applications. Utilizing the recent cutting-edge multi-modal large language models, we evaluated our benchmark to explore their capacity to decipher social human behaviour.

This survey draws a broad-stroke, panoramic picture of the State of the Art (SoTA) of the research in generative methods for the analysis of social media data. It fills a void, as the existing survey articles are either much narrower in their scope or are dated. We included two important aspects that currently gain importance in mining and modeling social media: dynamics and networks. Social dynamics are important for understanding the spreading of influence or diseases, formation of friendships, the productivity of teams, etc. Networks, on the other hand, may capture various complex relationships providing additional insight and identifying important patterns that would otherwise go unnoticed.

During natural and man-made disasters, people use social media platforms such as Twitter to post textual and multime- dia content to report updates about injured or dead people, infrastructure damage, and missing or found people among other information types. Studies have revealed that this on- line information, if processed timely and effectively, is ex- tremely useful for humanitarian organizations to gain situational awareness and plan relief operations. In addition to the analysis of textual content, recent studies have shown that imagery content on social media can boost disaster response significantly. Despite extensive research that mainly focuses on textual content to extract useful information, limited work has focused on the use of imagery content or the combination of both content types. One of the reasons is the lack of labeled imagery data in this domain. Therefore, in this paper, we aim to tackle this limitation by releasing a large multi-modal dataset collected from Twitter during different natural disasters. We provide three types of annotations, which are useful to address a number of crisis response and management tasks for different humanitarian organizations.

Many studies explore how people 'come into' misinformation exposure. But much less is known about how people 'come out of' misinformation exposure. Do people organically sever ties to misinformation spreaders? And what predicts doing so? Over six months, we tracked the frequency and predictors of ~1M followers unfollowing ~5K health misinformation spreaders on Twitter. We found that misinformation ties are persistent. Monthly unfollowing rates are just 0.52%. Users are also 31% more likely to unfollow non-misinformation spreaders than they are to unfollow misinformation spreaders. Although generally infrequent, the factors most associated with unfollowing misinformation spreaders are (1) redundancy and (2) ideology. First, users initially following many spreaders, or who follow spreaders that tweet often, are most likely to unfollow later. Second, liberals are more likely to unfollow than conservatives. Overall, we observe strong persistence of misinformation ties. The fact that users rarely unfollow misinformation spreaders suggests a need for external nudges and the importance of preventing exposure from arising in the first place.

In recent years, Vietnam witnesses the mass development of social network users on different social platforms such as Facebook, Youtube, Instagram, and Tiktok. On social medias, hate speech has become a critical problem for social network users. To solve this problem, we introduce the ViHSD - a human-annotated dataset for automatically detecting hate speech on the social network. This dataset contains over 30,000 comments, each comment in the dataset has one of three labels: CLEAN, OFFENSIVE, or HATE. Besides, we introduce the data creation process for annotating and evaluating the quality of the dataset. Finally, we evaluated the dataset by deep learning models and transformer models.

Self-disclosure, while being common and rewarding in social media interaction, also poses privacy risks. In this paper, we take the initiative to protect the user-side privacy associated with online self-disclosure through identification and abstraction. We develop a taxonomy of 19 self-disclosure categories, and curate a large corpus consisting of 4.8K annotated disclosure spans. We then fine-tune a language model for identification, achieving over 75% in Token F_1. We further conduct a HCI user study, with 82\% of participants viewing the model positively, highlighting its real world applicability. Motivated by the user feedback, we introduce the task of self-disclosure abstraction. We experiment with both one-span abstraction and three-span abstraction settings, and explore multiple fine-tuning strategies. Our best model can generate diverse abstractions that moderately reduce privacy risks while maintaining high utility according to human evaluation.

Increasingly, alternative platforms are playing a key role in the social media ecosystem. Koo, a microblogging platform based in India, has emerged as a major new social network hosting high profile politicians from several countries (India, Brazil, Nigeria) and many internationally renowned celebrities. This paper presents the largest publicly available Koo dataset, spanning from the platform's founding in early 2020 to September 2023, providing detailed metadata for 72M posts, 75M comments, 40M shares, 284M likes and 1.4M user profiles. Along with the release of the dataset, we provide an overview of the platform including a discussion of the news ecosystem on the platform, hashtag usage and user engagement. Our results highlight the pivotal role that new platforms play in shaping online communities in emerging economies and the Global South, connecting local politicians and public figures with their followers. With Koo's ambition to become the town hall for diverse non-English speaking communities, our dataset offers new opportunities for studying social media beyond a Western context.

Along with the COVID-19 pandemic, an "infodemic" of false and misleading information has emerged and has complicated the COVID-19 response efforts. Social networking sites such as Facebook and Twitter have contributed largely to the spread of rumors, conspiracy theories, hate, xenophobia, racism, and prejudice. To combat the spread of fake news, researchers around the world have and are still making considerable efforts to build and share COVID-19 related research articles, models, and datasets. This paper releases "AraCOVID19-MFH" a manually annotated multi-label Arabic COVID-19 fake news and hate speech detection dataset. Our dataset contains 10,828 Arabic tweets annotated with 10 different labels. The labels have been designed to consider some aspects relevant to the fact-checking task, such as the tweet's check worthiness, positivity/negativity, and factuality. To confirm our annotated dataset's practical utility, we used it to train and evaluate several classification models and reported the obtained results. Though the dataset is mainly designed for fake news detection, it can also be used for hate speech detection, opinion/news classification, dialect identification, and many other tasks.

Due to the exponentially increasing reach of social media, it is essential to focus on its negative aspects as it can potentially divide society and incite people into violence. In this paper, we present our system description of work on the shared task ComMA@ICON, where we have to classify how aggressive the sentence is and if the sentence is gender-biased or communal biased. These three could be the primary reasons to cause significant problems in society. As team Hypers we have proposed an approach that utilizes different pretrained models with Attention and mean pooling methods. We were able to get Rank 3 with 0.223 Instance F1 score on Bengali, Rank 2 with 0.322 Instance F1 score on Multi-lingual set, Rank 4 with 0.129 Instance F1 score on Meitei and Rank 5 with 0.336 Instance F1 score on Hindi. The source code and the pretrained models of this work can be found here.

With the growing spread of misinformation online, research has increasingly focused on detecting and tracking fake news. However, an overlooked issue is that fake news does not naturally exist in social networks -- it often originates from distorted facts or deliberate fabrication by malicious actors. Understanding how true news gradually evolves into fake news is critical for early detection and prevention, reducing its spread and impact. Hence, in this paper, we take the first step toward simulating and revealing this evolution, proposing a Fake News evolUtion Simulation framEwork (FUSE) based on large language models (LLMs). Specifically, we employ LLM as agents to represent individuals in a simulated social network. We define four types of agents commonly observed in daily interactions: spreaders, who propagate information; commentators, who provide opinions and interpretations; verifiers, who check the accuracy of information; and bystanders, who passively observe without engaging. For simulated environments, we model various social network structures, such as high-clustering networks and scale-free networks, to mirror real-world network dynamics. Each day, the agents engage in belief exchanges, reflect on their thought processes, and reintroduce the news accordingly. Given the lack of prior work in this area, we developed a FUSE-EVAL evaluation framework to measure the deviation from true news during the fake news evolution process. The results show that FUSE successfully captures the underlying patterns of how true news transforms into fake news and accurately reproduces previously discovered instances of fake news, aligning closely with human evaluations. Moreover, our work provides insights into the fact that combating fake news should not be delayed until it has fully evolved; instead, prevention in advance is key to achieving better outcomes.

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

As the prevalence of mental health challenges, social media has emerged as a key platform for individuals to express their emotions.Deep learning tends to be a promising solution for analyzing mental health on social media. However, black box models are often inflexible when switching between tasks, and their results typically lack explanations. With the rise of large language models (LLMs), their flexibility has introduced new approaches to the field. Also due to the generative nature, they can be prompted to explain decision-making processes. However, their performance on complex psychological analysis still lags behind deep learning. In this paper, we introduce the first multi-task Chinese Social Media Interpretable Mental Health Instructions (C-IMHI) dataset, consisting of 9K samples, which has been quality-controlled and manually validated. We also propose MentalGLM series models, the first open-source LLMs designed for explainable mental health analysis targeting Chinese social media, trained on a corpus of 50K instructions. The proposed models were evaluated on three downstream tasks and achieved better or comparable performance compared to deep learning models, generalized LLMs, and task fine-tuned LLMs. We validated a portion of the generated decision explanations with experts, showing promising results. We also evaluated the proposed models on a clinical dataset, where they outperformed other LLMs, indicating their potential applicability in the clinical field. Our models show strong performance, validated across tasks and perspectives. The decision explanations enhance usability and facilitate better understanding and practical application of the models. Both the constructed dataset and the models are publicly available via: https://github.com/zwzzzQAQ/MentalGLM.

Research community has witnessed substantial growth in the detection of mental health issues and their associated reasons from analysis of social media. We introduce a new dataset for Causal Analysis of Mental health issues in Social media posts (CAMS). Our contributions for causal analysis are two-fold: causal interpretation and causal categorization. We introduce an annotation schema for this task of causal analysis. We demonstrate the efficacy of our schema on two different datasets: (i) crawling and annotating 3155 Reddit posts and (ii) re-annotating the publicly available SDCNL dataset of 1896 instances for interpretable causal analysis. We further combine these into the CAMS dataset and make this resource publicly available along with associated source code: https://github.com/drmuskangarg/CAMS. We present experimental results of models learned from CAMS dataset and demonstrate that a classic Logistic Regression model outperforms the next best (CNN-LSTM) model by 4.9\% accuracy.

As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.

We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.

We aim to automatically identify human action reasons in online videos. We focus on the widespread genre of lifestyle vlogs, in which people perform actions while verbally describing them. We introduce and make publicly available the WhyAct dataset, consisting of 1,077 visual actions manually annotated with their reasons. We describe a multimodal model that leverages visual and textual information to automatically infer the reasons corresponding to an action presented in the video.

With the proliferation of social media, many studies resort to social media to construct datasets for developing social meaning understanding systems. For the popular case of Twitter, most researchers distribute tweet IDs without the actual text contents due to the data distribution policy of the platform. One issue is that the posts become increasingly inaccessible over time, which leads to unfair comparisons and a temporal bias in social media research. To alleviate this challenge of data decay, we leverage a paraphrase model to propose a new persistent English Twitter dataset for social meaning (PTSM). PTSM consists of 17 social meaning datasets in 10 categories of tasks. We experiment with two SOTA pre-trained language models and show that our PTSM can substitute the actual tweets with paraphrases with marginal performance loss.

The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.

Short-video platforms show an increasing impact on people's daily lives nowadays, with billions of active users spending plenty of time each day. The interactions between users and online platforms give rise to many scientific problems across computational social science and artificial intelligence. However, despite the rapid development of short-video platforms, currently there are serious shortcomings in existing relevant datasets on three aspects: inadequate user-video feedback, limited user attributes and lack of video content. To address these problems, we provide a large-scale dataset with rich user behavior, attributes and video content from a real mobile short-video platform. This dataset covers 10,000 voluntary users and 153,561 videos, and we conduct four-fold technical validations of the dataset. First, we verify the richness of the behavior and attribute data. Second, we confirm the representing ability of the content features. Third, we provide benchmarking results on recommendation algorithms with our dataset. Finally, we explore the filter bubble phenomenon on the platform using the dataset. We believe the dataset could support the broad research community, including but not limited to user modeling, social science, human behavior understanding, etc. The dataset and code is available at https://github.com/tsinghua-fib-lab/ShortVideo_dataset.

Machine learning provides a powerful tool for building socially compliant robotic systems that go beyond simple predictive models of human behavior. By observing and understanding human interactions from past experiences, learning can enable effective social navigation behaviors directly from data. In this paper, our goal is to develop methods for training policies for socially unobtrusive navigation, such that robots can navigate among humans in ways that don't disturb human behavior. We introduce a definition for such behavior based on the counterfactual perturbation of the human: if the robot had not intruded into the space, would the human have acted in the same way? By minimizing this counterfactual perturbation, we can induce robots to behave in ways that do not alter the natural behavior of humans in the shared space. Instantiating this principle requires training policies to minimize their effect on human behavior, and this in turn requires data that allows us to model the behavior of humans in the presence of robots. Therefore, our approach is based on two key contributions. First, we collect a large dataset where an indoor mobile robot interacts with human bystanders. Second, we utilize this dataset to train policies that minimize counterfactual perturbation. We provide supplementary videos and make publicly available the largest-of-its-kind visual navigation dataset on our project page.

The way people respond to messaging from public health organizations on social media can provide insight into public perceptions on critical health issues, especially during a global crisis such as COVID-19. It could be valuable for high-impact organizations such as the US Centers for Disease Control and Prevention (CDC) or the World Health Organization (WHO) to understand how these perceptions impact reception of messaging on health policy recommendations. We collect two datasets of public health messages and their responses from Twitter relating to COVID-19 and Vaccines, and introduce a predictive method which can be used to explore the potential reception of such messages. Specifically, we harness a generative model (GPT-2) to directly predict probable future responses and demonstrate how it can be used to optimize expected reception of important health guidance. Finally, we introduce a novel evaluation scheme with extensive statistical testing which allows us to conclude that our models capture the semantics and sentiment found in actual public health responses.

The complexity and diversity of today's media landscape provides many challenges for researchers studying news producers. These producers use many different strategies to get their message believed by readers through the writing styles they employ, by repetition across different media sources with or without attribution, as well as other mechanisms that are yet to be studied deeply. To better facilitate systematic studies in this area, we present a large political news data set, containing over 136K news articles, from 92 news sources, collected over 7 months of 2017. These news sources are carefully chosen to include well-established and mainstream sources, maliciously fake sources, satire sources, and hyper-partisan political blogs. In addition to each article we compute 130 content-based and social media engagement features drawn from a wide range of literature on political bias, persuasion, and misinformation. With the release of the data set, we also provide the source code for feature computation. In this paper, we discuss the first release of the data set and demonstrate 4 use cases of the data and features: news characterization, engagement characterization, news attribution and content copying, and discovering news narratives.

As of writing this paper, COVID-19 (Coronavirus disease 2019) has spread to more than 220 countries and territories. Following the outbreak, the pandemic's seriousness has made people more active on social media, especially on the microblogging platforms such as Twitter and Weibo. The pandemic-specific discourse has remained on-trend on these platforms for months now. Previous studies have confirmed the contributions of such socially generated conversations towards situational awareness of crisis events. The early forecasts of cases are essential to authorities to estimate the requirements of resources needed to cope with the outgrowths of the virus. Therefore, this study attempts to incorporate the public discourse in the design of forecasting models particularly targeted for the steep-hill region of an ongoing wave. We propose a sentiment-involved topic-based latent variables search methodology for designing forecasting models from publicly available Twitter conversations. As a use case, we implement the proposed methodology on Australian COVID-19 daily cases and Twitter conversations generated within the country. Experimental results: (i) show the presence of latent social media variables that Granger-cause the daily COVID-19 confirmed cases, and (ii) confirm that those variables offer additional prediction capability to forecasting models. Further, the results show that the inclusion of social media variables introduces 48.83--51.38% improvements on RMSE over the baseline models. We also release the large-scale COVID-19 specific geotagged global tweets dataset, MegaGeoCOV, to the public anticipating that the geotagged data of this scale would aid in understanding the conversational dynamics of the pandemic through other spatial and temporal contexts.

Since the Internet is flooded with hate, it is one of the main tasks for NLP experts to master automated online content moderation. However, advancements in this field require improved access to publicly available accurate and non-synthetic datasets of social media content. For the Polish language, such resources are very limited. In this paper, we address this gap by presenting a new open dataset of offensive social media content for the Polish language. The dataset comprises content from Wykop.pl, a popular online service often referred to as the "Polish Reddit", reported by users and banned in the internal moderation process. It contains a total of 691,662 posts and comments, evenly divided into two categories: "harmful" and "neutral" ("non-harmful"). The anonymized subset of the BAN-PL dataset consisting on 24,000 pieces (12,000 for each class), along with preprocessing scripts have been made publicly available. Furthermore the paper offers valuable insights into real-life content moderation processes and delves into an analysis of linguistic features and content characteristics of the dataset. Moreover, a comprehensive anonymization procedure has been meticulously described and applied. The prevalent biases encountered in similar datasets, including post-moderation and pre-selection biases, are also discussed.

With people moving out of physical public spaces due to containment measures to tackle the novel coronavirus (COVID-19) pandemic, online platforms become even more prominent tools to understand social discussion. Studying social media can be informative to assess how we are collectively coping with this unprecedented global crisis. However, social media platforms are also populated by bots, automated accounts that can amplify certain topics of discussion at the expense of others. In this paper, we study 43.3M English tweets about COVID-19 and provide early evidence of the use of bots to promote political conspiracies in the United States, in stark contrast with humans who focus on public health concerns.

This paper focuses on the task of measuring and forecasting incivility in conversations following replies to hate speech. Identifying replies that steer conversations away from hatred and elicit civil follow-up conversations sheds light into effective strategies to engage with hate speech and proactively avoid further escalation. We propose new metrics that take into account various dimensions of antisocial and prosocial behaviors to measure the conversation incivility following replies to hate speech. Our best metric aligns with human perceptions better than prior work. Additionally, we present analyses on a) the language of antisocial and prosocial posts, b) the relationship between antisocial or prosocial posts and user interactions, and c) the language of replies to hate speech that elicit follow-up conversations with different incivility levels. We show that forecasting the incivility level of conversations following a reply to hate speech is a challenging task. We also present qualitative analyses to identify the most common errors made by our best model.

Toxic language, such as hate speech, can deter users from participating in online communities and enjoying popular platforms. Previous approaches to detecting toxic language and norm violations have been primarily concerned with conversations from online forums and social media, such as Reddit and Twitter. These approaches are less effective when applied to conversations on live-streaming platforms, such as Twitch and YouTube Live, as each comment is only visible for a limited time and lacks a thread structure that establishes its relationship with other comments. In this work, we share the first NLP study dedicated to detecting norm violations in conversations on live-streaming platforms. We define norm violation categories in live-stream chats and annotate 4,583 moderated comments from Twitch. We articulate several facets of live-stream data that differ from other forums, and demonstrate that existing models perform poorly in this setting. By conducting a user study, we identify the informational context humans use in live-stream moderation, and train models leveraging context to identify norm violations. Our results show that appropriate contextual information can boost moderation performance by 35\%.

Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.

Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector.

People employ expressive behaviors to effectively communicate and coordinate their actions with others, such as nodding to acknowledge a person glancing at them or saying "excuse me" to pass people in a busy corridor. We would like robots to also demonstrate expressive behaviors in human-robot interaction. Prior work proposes rule-based methods that struggle to scale to new communication modalities or social situations, while data-driven methods require specialized datasets for each social situation the robot is used in. We propose to leverage the rich social context available from large language models (LLMs) and their ability to generate motion based on instructions or user preferences, to generate expressive robot motion that is adaptable and composable, building upon each other. Our approach utilizes few-shot chain-of-thought prompting to translate human language instructions into parametrized control code using the robot's available and learned skills. Through user studies and simulation experiments, we demonstrate that our approach produces behaviors that users found to be competent and easy to understand. Supplementary material can be found at https://generative-expressive-motion.github.io/.

Conversational moderation of online communities is crucial to maintaining civility for a constructive environment, but it is challenging to scale and harmful to moderators. The inclusion of sophisticated natural language generation modules as a force multiplier to aid human moderators is a tantalizing prospect, but adequate evaluation approaches have so far been elusive. In this paper, we establish a systematic definition of conversational moderation effectiveness grounded on moderation literature and establish design criteria for conducting realistic yet safe evaluation. We then propose a comprehensive evaluation framework to assess models' moderation capabilities independently of human intervention. With our framework, we conduct the first known study of language models as conversational moderators, finding that appropriately prompted models that incorporate insights from social science can provide specific and fair feedback on toxic behavior but struggle to influence users to increase their levels of respect and cooperation.

Mental health is a significant and growing public health concern. As language usage can be leveraged to obtain crucial insights into mental health conditions, there is a need for large-scale, labeled, mental health-related datasets of users who have been diagnosed with one or more of such conditions. In this paper, we investigate the creation of high-precision patterns to identify self-reported diagnoses of nine different mental health conditions, and obtain high-quality labeled data without the need for manual labelling. We introduce the SMHD (Self-reported Mental Health Diagnoses) dataset and make it available. SMHD is a novel large dataset of social media posts from users with one or multiple mental health conditions along with matched control users. We examine distinctions in users' language, as measured by linguistic and psychological variables. We further explore text classification methods to identify individuals with mental conditions through their language.

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

Social media has become a valuable resource for the study of suicidal ideation and the assessment of suicide risk. Among social media platforms, Reddit has emerged as the most promising one due to its anonymity and its focus on topic-based communities (subreddits) that can be indicative of someone's state of mind or interest regarding mental health disorders such as r/SuicideWatch, r/Anxiety, r/depression. A challenge for previous work on suicide risk assessment has been the small amount of labeled data. We propose an empirical investigation into several classes of weakly-supervised approaches, and show that using pseudo-labeling based on related issues around mental health (e.g., anxiety, depression) helps improve model performance for suicide risk assessment.

As social media becomes increasingly prominent in our day to day lives, it is increasingly important to detect informative content and prevent the spread of disinformation and unverified rumours. While many sophisticated and successful models have been proposed in the literature, they are often compared with older NLP baselines such as SVMs, CNNs, and LSTMs. In this paper, we examine the performance of a broad set of modern transformer-based language models and show that with basic fine-tuning, these models are competitive with and can even significantly outperform recently proposed state-of-the-art methods. We present our framework as a baseline for creating and evaluating new methods for misinformation detection. We further study a comprehensive set of benchmark datasets, and discuss potential data leakage and the need for careful design of the experiments and understanding of datasets to account for confounding variables. As an extreme case example, we show that classifying only based on the first three digits of tweet ids, which contain information on the date, gives state-of-the-art performance on a commonly used benchmark dataset for fake news detection --Twitter16. We provide a simple tool to detect this problem and suggest steps to mitigate it in future datasets.

Social media platforms allow users to freely share their opinions about issues or anything they feel like. However, they also make it easier to spread hate and abusive content. The Fulani ethnic group has been the victim of this unfortunate phenomenon. This paper introduces the HERDPhobia - the first annotated hate speech dataset on Fulani herders in Nigeria - in three languages: English, Nigerian-Pidgin, and Hausa. We present a benchmark experiment using pre-trained languages models to classify the tweets as either hateful or non-hateful. Our experiment shows that the XML-T model provides better performance with 99.83% weighted F1. We released the dataset at https://github.com/hausanlp/HERDPhobia for further research.

Recent years have witnessed an interesting phenomenon in which users come together to interrogate potentially harmful algorithmic behaviors they encounter in their everyday lives. Researchers have started to develop theoretical and empirical understandings of these user driven audits, with a hope to harness the power of users in detecting harmful machine behaviors. However, little is known about user participation and their division of labor in these audits, which are essential to support these collective efforts in the future. Through collecting and analyzing 17,984 tweets from four recent cases of user driven audits, we shed light on patterns of user participation and engagement, especially with the top contributors in each case. We also identified the various roles user generated content played in these audits, including hypothesizing, data collection, amplification, contextualization, and escalation. We discuss implications for designing tools to support user driven audits and users who labor to raise awareness of algorithm bias.

The detection of sensitive content in large datasets is crucial for ensuring that shared and analysed data is free from harmful material. However, current moderation tools, such as external APIs, suffer from limitations in customisation, accuracy across diverse sensitive categories, and privacy concerns. Additionally, existing datasets and open-source models focus predominantly on toxic language, leaving gaps in detecting other sensitive categories such as substance abuse or self-harm. In this paper, we put forward a unified dataset tailored for social media content moderation across six sensitive categories: conflictual language, profanity, sexually explicit material, drug-related content, self-harm, and spam. By collecting and annotating data with consistent retrieval strategies and guidelines, we address the shortcomings of previous focalised research. Our analysis demonstrates that fine-tuning large language models (LLMs) on this novel dataset yields significant improvements in detection performance compared to open off-the-shelf models such as LLaMA, and even proprietary OpenAI models, which underperform by 10-15% overall. This limitation is even more pronounced on popular moderation APIs, which cannot be easily tailored to specific sensitive content categories, among others.

Natural disasters, such as floods, tornadoes, or wildfires, are increasingly pervasive as the Earth undergoes global warming. It is difficult to predict when and where an incident will occur, so timely emergency response is critical to saving the lives of those endangered by destructive events. Fortunately, technology can play a role in these situations. Social media posts can be used as a low-latency data source to understand the progression and aftermath of a disaster, yet parsing this data is tedious without automated methods. Prior work has mostly focused on text-based filtering, yet image and video-based filtering remains largely unexplored. In this work, we present the Incidents1M Dataset, a large-scale multi-label dataset which contains 977,088 images, with 43 incident and 49 place categories. We provide details of the dataset construction, statistics and potential biases; introduce and train a model for incident detection; and perform image-filtering experiments on millions of images on Flickr and Twitter. We also present some applications on incident analysis to encourage and enable future work in computer vision for humanitarian aid. Code, data, and models are available at http://incidentsdataset.csail.mit.edu.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel

False news that spreads on social media has proliferated over the past years and has led to multi-aspect threats in the real world. While there are studies of false news on specific domains (like politics or health care), little work is found comparing false news across domains. In this article, we investigate false news across nine domains on Weibo, the largest Twitter-like social media platform in China, from 2009 to 2019. The newly collected data comprise 44,728 posts in the nine domains, published by 40,215 users, and reposted over 3.4 million times. Based on the distributions and spreads of the multi-domain dataset, we observe that false news in domains that are close to daily life like health and medicine generated more posts but diffused less effectively than those in other domains like politics, and that political false news had the most effective capacity for diffusion. The widely diffused false news posts on Weibo were associated strongly with certain types of users -- by gender, age, etc. Further, these posts provoked strong emotions in the reposts and diffused further with the active engagement of false-news starters. Our findings have the potential to help design false news detection systems in suspicious news discovery, veracity prediction, and display and explanation. The comparison of the findings on Weibo with those of existing work demonstrates nuanced patterns, suggesting the need for more research on data from diverse platforms, countries, or languages to tackle the global issue of false news. The code and new anonymized dataset are available at https://github.com/ICTMCG/Characterizing-Weibo-Multi-Domain-False-News.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

Earthquake monitoring is necessary to promptly identify the affected areas, the severity of the events, and, finally, to estimate damages and plan the actions needed for the restoration process. The use of seismic stations to monitor the strength and origin of earthquakes is limited when dealing with remote areas (we cannot have global capillary coverage). Identification and analysis of all affected areas is mandatory to support areas not monitored by traditional stations. Using social media images in crisis management has proven effective in various situations. However, they are still limited by the possibility of using communication infrastructures in case of an earthquake and by the presence of people in the area. Moreover, social media images and messages cannot be used to estimate the actual severity of earthquakes and their characteristics effectively. The employment of satellites to monitor changes around the globe grants the possibility of exploiting instrumentation that is not limited by the visible spectrum, the presence of land infrastructures, and people in the affected areas. In this work, we propose a new dataset composed of images taken from Sentinel-1 and a new series of tasks to help monitor earthquakes from a new detailed view. Coupled with the data, we provide a series of traditional machine learning and deep learning models as baselines to assess the effectiveness of ML-based models in earthquake analysis.

Content moderation is the process of screening and monitoring user-generated content online. It plays a crucial role in stopping content resulting from unacceptable behaviors such as hate speech, harassment, violence against specific groups, terrorism, racism, xenophobia, homophobia, or misogyny, to mention some few, in Online Social Platforms. These platforms make use of a plethora of tools to detect and manage malicious information; however, malicious actors also improve their skills, developing strategies to surpass these barriers and continuing to spread misleading information. Twisting and camouflaging keywords are among the most used techniques to evade platform content moderation systems. In response to this recent ongoing issue, this paper presents an innovative approach to address this linguistic trend in social networks through the simulation of different content evasion techniques and a multilingual Transformer model for content evasion detection. In this way, we share with the rest of the scientific community a multilingual public tool, named "pyleetspeak" to generate/simulate in a customizable way the phenomenon of content evasion through automatic word camouflage and a multilingual Named-Entity Recognition (NER) Transformer-based model tuned for its recognition and detection. The multilingual NER model is evaluated in different textual scenarios, detecting different types and mixtures of camouflage techniques, achieving an overall weighted F1 score of 0.8795. This article contributes significantly to countering malicious information by developing multilingual tools to simulate and detect new methods of evasion of content on social networks, making the fight against information disorders more effective.

Misinformation spread in online social networks is an urgent-to-solve problem having harmful consequences that threaten human health, public safety, economics, and so on. In this study, we construct a novel dataset, called MiDe-22, having 5,284 English and 5,064 Turkish tweets with their misinformation labels under several recent events, including the Russia-Ukraine war, COVID-19 pandemic, and Refugees. Moreover, we provide the user engagements to the tweets in terms of likes, replies, retweets, and quotes. We present a detailed data analysis with descriptive statistics and temporal analysis, and provide the experimental results of a benchmark evaluation for misinformation detection on our novel dataset.

This work presents an extensive study of transformer-based NLP models for detection of social media posts that contain verifiable factual claims and harmful claims. The study covers various activities, including dataset collection, dataset pre-processing, architecture selection, setup of settings, model training (fine-tuning), model testing, and implementation. The study includes a comprehensive analysis of different models, with a special focus on multilingual models where the same model is capable of processing social media posts in both English and in low-resource languages such as Arabic, Bulgarian, Dutch, Polish, Czech, Slovak. The results obtained from the study were validated against state-of-the-art models, and the comparison demonstrated the robustness of the proposed models. The novelty of this work lies in the development of multi-label multilingual classification models that can simultaneously detect harmful posts and posts that contain verifiable factual claims in an efficient way.

The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can be abused by malicious advertisers who attempt to deceive people by disinformation such as propaganda and divisive opinion. To counter this problem, we introduce a new application named FBAdTracker. The purpose of this application is to provide an integrated data collection and analysis system for current research on fact-checking related to Facebook advertisements. Our system is capable of monitoring up-to-date Facebook ads and analyzing ads retrieved from Facebook Ads Library.

A key challenge in social network analysis is understanding the position, or stance, of people in the graph on a large set of topics. While past work has modeled (dis)agreement in social networks using signed graphs, these approaches have not modeled agreement patterns across a range of correlated topics. For instance, disagreement on one topic may make disagreement(or agreement) more likely for related topics. We propose the Stance Embeddings Model(SEM), which jointly learns embeddings for each user and topic in signed social graphs with distinct edge types for each topic. By jointly learning user and topic embeddings, SEM is able to perform cold-start topic stance detection, predicting the stance of a user on topics for which we have not observed their engagement. We demonstrate the effectiveness of SEM using two large-scale Twitter signed graph datasets we open-source. One dataset, TwitterSG, labels (dis)agreements using engagements between users via tweets to derive topic-informed, signed edges. The other, BirdwatchSG, leverages community reports on misinformation and misleading content. On TwitterSG and BirdwatchSG, SEM shows a 39% and 26% error reduction respectively against strong baselines.

The creation, dissemination, and consumption of disinformation and fabricated content on social media is a growing concern, especially with the ease of access to such sources, and the lack of awareness of the existence of such false information. In this paper, we present an overview of the techniques explored to date for the combating of disinformation with various forms. We introduce different forms of disinformation, discuss factors related to the spread of disinformation, elaborate on the inherent challenges in detecting disinformation, and show some approaches to mitigating disinformation via education, research, and collaboration. Looking ahead, we present some promising future research directions on disinformation.

Human body actions are an important form of non-verbal communication in social interactions. This paper focuses on a specific subset of body actions known as micro-actions, which are subtle, low-intensity body movements that provide a deeper understanding of inner human feelings. In real-world scenarios, human micro-actions often co-occur, with multiple micro-actions overlapping in time, such as simultaneous head and hand movements. However, current research primarily focuses on recognizing individual micro-actions while overlooking their co-occurring nature. To narrow this gap, we propose a new task named Multi-label Micro-Action Detection (MMAD), which involves identifying all micro-actions in a given short video, determining their start and end times, and categorizing them. Achieving this requires a model capable of accurately capturing both long-term and short-term action relationships to locate and classify multiple micro-actions. To support the MMAD task, we introduce a new dataset named Multi-label Micro-Action-52 (MMA-52), specifically designed to facilitate the detailed analysis and exploration of complex human micro-actions. The proposed MMA-52 dataset is available at: https://github.com/VUT-HFUT/Micro-Action.

The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.

T\"urkiye is located on a fault line; earthquakes often occur on a large and small scale. There is a need for effective solutions for gathering current information during disasters. We can use social media to get insight into public opinion. This insight can be used in public relations and disaster management. In this study, Twitter posts on Izmir Earthquake that took place on October 2020 are analyzed. We question if this analysis can be used to make social inferences on time. Data mining and natural language processing (NLP) methods are used for this analysis. NLP is used for sentiment analysis and topic modelling. The latent Dirichlet Allocation (LDA) algorithm is used for topic modelling. We used the Bidirectional Encoder Representations from Transformers (BERT) model working with Transformers architecture for sentiment analysis. It is shown that the users shared their goodwill wishes and aimed to contribute to the initiated aid activities after the earthquake. The users desired to make their voices heard by competent institutions and organizations. The proposed methods work effectively. Future studies are also discussed.

People often utilise online media (e.g., Facebook, Reddit) as a platform to express their psychological distress and seek support. State-of-the-art NLP techniques demonstrate strong potential to automatically detect mental health issues from text. Research suggests that mental health issues are reflected in emotions (e.g., sadness) indicated in a person's choice of language. Therefore, we developed a novel emotion-annotated mental health corpus (EmoMent), consisting of 2802 Facebook posts (14845 sentences) extracted from two South Asian countries - Sri Lanka and India. Three clinical psychology postgraduates were involved in annotating these posts into eight categories, including 'mental illness' (e.g., depression) and emotions (e.g., 'sadness', 'anger'). EmoMent corpus achieved 'very good' inter-annotator agreement of 98.3% (i.e. % with two or more agreement) and Fleiss' Kappa of 0.82. Our RoBERTa based models achieved an F1 score of 0.76 and a macro-averaged F1 score of 0.77 for the first task (i.e. predicting a mental health condition from a post) and the second task (i.e. extent of association of relevant posts with the categories defined in our taxonomy), respectively.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

Moderators and automated methods enforce bans on malicious users who engage in disruptive behavior. However, malicious users can easily create a new account to evade such bans. Previous research has focused on other forms of online deception, like the simultaneous operation of multiple accounts by the same entities (sockpuppetry), impersonation of other individuals, and studying the effects of de-platforming individuals and communities. Here we conduct the first data-driven study of ban evasion, i.e., the act of circumventing bans on an online platform, leading to temporally disjoint operation of accounts by the same user. We curate a novel dataset of 8,551 ban evasion pairs (parent, child) identified on Wikipedia and contrast their behavior with benign users and non-evading malicious users. We find that evasion child accounts demonstrate similarities with respect to their banned parent accounts on several behavioral axes - from similarity in usernames and edited pages to similarity in content added to the platform and its psycholinguistic attributes. We reveal key behavioral attributes of accounts that are likely to evade bans. Based on the insights from the analyses, we train logistic regression classifiers to detect and predict ban evasion at three different points in the ban evasion lifecycle. Results demonstrate the effectiveness of our methods in predicting future evaders (AUC = 0.78), early detection of ban evasion (AUC = 0.85), and matching child accounts with parent accounts (MRR = 0.97). Our work can aid moderators by reducing their workload and identifying evasion pairs faster and more efficiently than current manual and heuristic-based approaches. Dataset is available https://github.com/srijankr/ban_evasion{here}.

As offensive content has become pervasive in social media, there has been much research in identifying potentially offensive messages. However, previous work on this topic did not consider the problem as a whole, but rather focused on detecting very specific types of offensive content, e.g., hate speech, cyberbulling, or cyber-aggression. In contrast, here we target several different kinds of offensive content. In particular, we model the task hierarchically, identifying the type and the target of offensive messages in social media. For this purpose, we complied the Offensive Language Identification Dataset (OLID), a new dataset with tweets annotated for offensive content using a fine-grained three-layer annotation scheme, which we make publicly available. We discuss the main similarities and differences between OLID and pre-existing datasets for hate speech identification, aggression detection, and similar tasks. We further experiment with and we compare the performance of different machine learning models on OLID.

Moral framing and sentiment can affect a variety of online and offline behaviors, including donation, pro-environmental action, political engagement, and even participation in violent protests. Various computational methods in Natural Language Processing (NLP) have been used to detect moral sentiment from textual data, but in order to achieve better performances in such subjective tasks, large sets of hand-annotated training data are needed. Previous corpora annotated for moral sentiment have proven valuable, and have generated new insights both within NLP and across the social sciences, but have been limited to Twitter. To facilitate improving our understanding of the role of moral rhetoric, we present the Moral Foundations Reddit Corpus, a collection of 16,123 Reddit comments that have been curated from 12 distinct subreddits, hand-annotated by at least three trained annotators for 8 categories of moral sentiment (i.e., Care, Proportionality, Equality, Purity, Authority, Loyalty, Thin Morality, Implicit/Explicit Morality) based on the updated Moral Foundations Theory (MFT) framework. We use a range of methodologies to provide baseline moral-sentiment classification results for this new corpus, e.g., cross-domain classification and knowledge transfer.

Accurately detecting student behavior in classroom videos can aid in analyzing their classroom performance and improving teaching effectiveness. However, the current accuracy rate in behavior detection is low. To address this challenge, we propose the Student Classroom Behavior Detection system based on based on YOLOv7-BRA (YOLOv7 with Bi-level Routing Attention ). We identified eight different behavior patterns, including standing, sitting, speaking, listening, walking, raising hands, reading, and writing. We constructed a dataset, which contained 11,248 labels and 4,001 images, with an emphasis on the common behavior of raising hands in a classroom setting (Student Classroom Behavior dataset, SCB-Dataset). To improve detection accuracy, we added the biformer attention module to the YOLOv7 network. Finally, we fused the results from YOLOv7 CrowdHuman, SlowFast, and DeepSort models to obtain student classroom behavior data. We conducted experiments on the SCB-Dataset, and YOLOv7-BRA achieved an [email protected] of 87.1%, resulting in a 2.2% improvement over previous results. Our SCB-dataset can be downloaded from: https://github.com/Whiffe/SCB-datase

Online competitive action games have flourished as a space for entertainment and social connections, yet they face challenges from a small percentage of players engaging in disruptive behaviors. This study delves into the under-explored realm of understanding the effects of moderation on player behavior within online gaming on an example of a popular title - Call of Duty(R): Modern Warfare(R)II. We employ a quasi-experimental design and causal inference techniques to examine the impact of moderation in a real-world industry-scale moderation system. We further delve into novel aspects around the impact of delayed moderation, as well as the severity of applied punishment. We examine these effects on a set of four disruptive behaviors including cheating, offensive user name, chat, and voice. Our findings uncover the dual impact moderation has on reducing disruptive behavior and discouraging disruptive players from participating. We further uncover differences in the effectiveness of quick and delayed moderation and the varying severity of punishment. Our examination of real-world gaming interactions sets a precedent in understanding the effectiveness of moderation and its impact on player behavior. Our insights offer actionable suggestions for the most promising avenues for improving real-world moderation practices, as well as the heterogeneous impact moderation has on indifferent players.

The ever growing usage of social media in the recent years has had a direct impact on the increased presence of hate speech and offensive speech in online platforms. Research on effective detection of such content has mainly focused on English and a few other widespread languages, while the leftover majority fail to have the same work put into them and thus cannot benefit from the steady advancements made in the field. In this paper we present Shaj, an annotated Albanian dataset for hate speech and offensive speech that has been constructed from user-generated content on various social media platforms. Its annotation follows the hierarchical schema introduced in OffensEval. The dataset is tested using three different classification models, the best of which achieves an F1 score of 0.77 for the identification of offensive language, 0.64 F1 score for the automatic categorization of offensive types and lastly, 0.52 F1 score for the offensive language target identification.

Online social media works as a source of various valuable and actionable information during disasters. These information might be available in multiple languages due to the nature of user generated content. An effective system to automatically identify and categorize these actionable information should be capable to handle multiple languages and under limited supervision. However, existing works mostly focus on English language only with the assumption that sufficient labeled data is available. To overcome these challenges, we propose a multilingual disaster related text classification system which is capable to work under \{mono, cross and multi\} lingual scenarios and under limited supervision. Our end-to-end trainable framework combines the versatility of graph neural networks, by applying over the corpus, with the power of transformer based large language models, over examples, with the help of cross-attention between the two. We evaluate our framework over total nine English, Non-English and monolingual datasets in \{mono, cross and multi\} lingual classification scenarios. Our framework outperforms state-of-the-art models in disaster domain and multilingual BERT baseline in terms of Weighted F_1 score. We also show the generalizability of the proposed model under limited supervision.

Recent advancements in natural language processing, especially the emergence of Large Language Models (LLMs), have opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. However, LLMs are complex statistical learners without straightforward deductive rules, making them prone to unexpected behaviors. In this study, we highlight the limitations of LLMs in simulating human interactions, particularly focusing on LLMs' ability to simulate political debates. Our findings indicate a tendency for LLM agents to conform to the model's inherent social biases despite being directed to debate from certain political perspectives. This tendency results in behavioral patterns that seem to deviate from well-established social dynamics among humans. We reinforce these observations using an automatic self-fine-tuning method, which enables us to manipulate the biases within the LLM and demonstrate that agents subsequently align with the altered biases. These results underscore the need for further research to develop methods that help agents overcome these biases, a critical step toward creating more realistic simulations.

Stickers are increasingly used in social media to express sentiment and intent. When finding typing troublesome, people often use a sticker instead. Despite the significant impact of stickers on sentiment analysis and intent recognition, little research has been conducted. To address this gap, we propose a new task: Multimodal chat Sentiment Analysis and Intent Recognition involving Stickers (MSAIRS). Additionally, we introduce a novel multimodal dataset containing Chinese chat records and stickers excerpted from several mainstream social media platforms. Our dataset includes paired data with the same text but different stickers, and various stickers consisting of the same images with different texts, allowing us to better understand the impact of stickers on chat sentiment and intent. We also propose an effective multimodal joint model, MMSAIR, for our task, which is validated on our datasets and indicates that visual information of stickers counts. Our dataset and code will be publicly available.

In this paper, we present a computational analysis of the Persian language Twitter discourse with the aim to estimate the shift in stance toward gender equality following the death of Mahsa Amini in police custody. We present an ensemble active learning pipeline to train a stance classifier. Our novelty lies in the involvement of Iranian women in an active role as annotators in building this AI system. Our annotators not only provide labels, but they also suggest valuable keywords for more meaningful corpus creation as well as provide short example documents for a guided sampling step. Our analyses indicate that Mahsa Amini's death triggered polarized Persian language discourse where both fractions of negative and positive tweets toward gender equality increased. The increase in positive tweets was slightly greater than the increase in negative tweets. We also observe that with respect to account creation time, between the state-aligned Twitter accounts and pro-protest Twitter accounts, pro-protest accounts are more similar to baseline Persian Twitter activity.

The Philippines is a common ground to natural calamities like typhoons, floods, volcanic eruptions and earthquakes. With Twitter as one of the most used social media platform in the Philippines, a total of 39,867 preprocessed tweets were obtained given a time frame starting from November 1, 2013 to January 31, 2014. Sentiment analysis determines the underlying emotion given a series of words. The main purpose of this study is to identify the sentiments expressed in the tweets sent by the Filipino people before, during, and after Typhoon Yolanda using two variations of Recurrent Neural Networks; standard and bidirectional. The best generated models after training with various hyperparameters achieved a high accuracy of 81.79% for fine-grained classification using standard RNN and 87.69% for binary classification using bidirectional RNN. Findings revealed that 51.1% of the tweets sent were positive expressing support, love, and words of courage to the victims; 19.8% were negative stating sadness and despair for the loss of lives and hate for corrupt officials; while the other 29% were neutral tweets from local news stations, announcements of relief operations, donation drives, and observations by citizens.

With the rapid development of social media such as Twitter and Weibo, detecting keywords from a huge volume of text data streams in real-time has become a critical problem. The keyword detection problem aims at searching important information from massive text data to reflect the most important events or topics. However, social media data usually has unique features: the documents are usually short, the language is colloquial, and the data is likely to have significant temporal patterns. Therefore, it could be challenging to discover critical information from these text streams. In this paper, we propose a novel method to address the keyword detection problem in social media. Our model combines the Inverse Document Frequency (IDF) and Latent Dirichlet Allocation (LDA) models to better cope with the distinct attributes of social media data, such as the number of likes, comments, and retweets. By weighting the importance of each document based on these attributes, our method can effectively detect more representative keywords over time. Comprehensive experiments conducted under various conditions on Weibo data illustrate that our approach outperforms the baselines in various evaluation metrics, including precision and recall for multiple problem settings.

The recent developments in Large Language Models (LLM), mark a significant moment in the research and development of social interactions with artificial agents. These agents are widely deployed in a variety of settings, with potential impact on users. However, the study of social interactions with agents powered by LLM is still emerging, limited by access to the technology and to data, the absence of standardised interfaces, and challenges to establishing controlled experimental setups using the currently available business-oriented platforms. To answer these gaps, we developed LEXI, LLMs Experimentation Interface, an open-source tool enabling the deployment of artificial agents powered by LLM in social interaction behavioural experiments. Using a graphical interface, LEXI allows researchers to build agents, and deploy them in experimental setups along with forms and questionnaires while collecting interaction logs and self-reported data. The outcomes of usability testing indicate LEXI's broad utility, high usability and minimum mental workload requirement, with distinctive benefits observed across disciplines. A proof-of-concept study exploring the tool's efficacy in evaluating social HAIs was conducted, resulting in high-quality data. A comparison of empathetic versus neutral agents indicated that people perceive empathetic agents as more social, and write longer and more positive messages towards them.

Instant messaging has become a predominant form of communication, with texts and emoticons enabling users to express emotions and ideas efficiently. Emoticons, in particular, have gained significant traction as a medium for conveying sentiments and information, leading to the growing importance of emoticon retrieval and recommendation systems. However, one of the key challenges in this area has been the absence of datasets that capture both the temporal dynamics and user-specific interactions with emoticons, limiting the progress of personalized user modeling and recommendation approaches. To address this, we introduce the emoticon dataset, a comprehensive resource that includes time-based data along with anonymous user identifiers across different conversations. As the largest publicly accessible emoticon dataset to date, it comprises 22K unique users, 370K emoticons, and 8.3M messages. The data was collected from a widely-used messaging platform across 67 conversations and 720 hours of crawling. Strict privacy and safety checks were applied to ensure the integrity of both text and image data. Spanning across 10 distinct domains, the emoticon dataset provides rich insights into temporal, multilingual, and cross-domain behaviors, which were previously unavailable in other emoticon-based datasets. Our in-depth experiments, both quantitative and qualitative, demonstrate the dataset's potential in modeling user behavior and personalized recommendation systems, opening up new possibilities for research in personalized retrieval and conversational AI. The dataset is freely accessible.

Depression is a global burden and one of the most challenging mental health conditions to control. Experts can detect its severity early using the Beck Depression Inventory (BDI) questionnaire, administer appropriate medication to patients, and impede its progression. Due to the fear of potential stigmatization, many patients turn to social media platforms like Reddit for advice and assistance at various stages of their journey. This research extracts text from Reddit to facilitate the diagnostic process. It employs a proposed labeling approach to categorize the text and subsequently fine-tunes the Longformer model. The model's performance is compared against baseline models, including Naive Bayes, Random Forest, Support Vector Machines, and Gradient Boosting. Our findings reveal that the Longformer model outperforms the baseline models in both English (48%) and Luganda (45%) languages on a custom-made dataset.

The popularity of social media has created problems such as hate speech and sexism. The identification and classification of sexism in social media are very relevant tasks, as they would allow building a healthier social environment. Nevertheless, these tasks are considerably challenging. This work proposes a system to use multilingual and monolingual BERT and data points translation and ensemble strategies for sexism identification and classification in English and Spanish. It was conducted in the context of the sEXism Identification in Social neTworks shared 2021 (EXIST 2021) task, proposed by the Iberian Languages Evaluation Forum (IberLEF). The proposed system and its main components are described, and an in-depth hyperparameters analysis is conducted. The main results observed were: (i) the system obtained better results than the baseline model (multilingual BERT); (ii) ensemble models obtained better results than monolingual models; and (iii) an ensemble model considering all individual models and the best standardized values obtained the best accuracies and F1-scores for both tasks. This work obtained first place in both tasks at EXIST, with the highest accuracies (0.780 for task 1 and 0.658 for task 2) and F1-scores (F1-binary of 0.780 for task 1 and F1-macro of 0.579 for task 2).

Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money for businesses, wrong audience targeting in advertising, wrong product predictions systems, and unhealthy social network environment. This study is related with the detection of fake and automated accounts which leads to fake engagement on Instagram. Prior to this work, there were no publicly available dataset for fake and automated accounts. For this purpose, two datasets have been published for the detection of fake and automated accounts. For the detection of these accounts, machine learning algorithms like Naive Bayes, Logistic Regression, Support Vector Machines and Neural Networks are applied. Additionally, for the detection of automated accounts, cost sensitive genetic algorithm is proposed to handle the unnatural bias in the dataset. To deal with the unevenness problem in the fake dataset, Smote-nc algorithm is implemented. For the automated and fake account detection datasets, 86% and 96% classification accuracies are obtained, respectively.

Online hate speech is a recent problem in our society that is rising at a steady pace by leveraging the vulnerabilities of the corresponding regimes that characterise most social media platforms. This phenomenon is primarily fostered by offensive comments, either during user interaction or in the form of a posted multimedia context. Nowadays, giant corporations own platforms where millions of users log in every day, and protection from exposure to similar phenomena appears to be necessary in order to comply with the corresponding legislation and maintain a high level of service quality. A robust and reliable system for detecting and preventing the uploading of relevant content will have a significant impact on our digitally interconnected society. Several aspects of our daily lives are undeniably linked to our social profiles, making us vulnerable to abusive behaviours. As a result, the lack of accurate hate speech detection mechanisms would severely degrade the overall user experience, although its erroneous operation would pose many ethical concerns. In this paper, we present 'ETHOS', a textual dataset with two variants: binary and multi-label, based on YouTube and Reddit comments validated using the Figure-Eight crowdsourcing platform. Furthermore, we present the annotation protocol used to create this dataset: an active sampling procedure for balancing our data in relation to the various aspects defined. Our key assumption is that, even gaining a small amount of labelled data from such a time-consuming process, we can guarantee hate speech occurrences in the examined material.

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

Social media often serves as a breeding ground for various hateful and offensive content. Identifying such content on social media is crucial due to its impact on the race, gender, or religion in an unprejudiced society. However, while there is extensive research in hate speech detection in English, there is a gap in hateful content detection in low-resource languages like Bengali. Besides, a current trend on social media is the use of Romanized Bengali for regular interactions. To overcome the existing research's limitations, in this study, we develop an annotated dataset of 10K Bengali posts consisting of 5K actual and 5K Romanized Bengali tweets. We implement several baseline models for the classification of such hateful posts. We further explore the interlingual transfer mechanism to boost classification performance. Finally, we perform an in-depth error analysis by looking into the misclassified posts by the models. While training actual and Romanized datasets separately, we observe that XLM-Roberta performs the best. Further, we witness that on joint training and few-shot training, MuRIL outperforms other models by interpreting the semantic expressions better. We make our code and dataset public for others.

With the development of web technology, social media texts are becoming a rich source for automatic mental health analysis. As traditional discriminative methods bear the problem of low interpretability, the recent large language models have been explored for interpretable mental health analysis on social media, which aims to provide detailed explanations along with predictions. The results show that ChatGPT can generate approaching-human explanations for its correct classifications. However, LLMs still achieve unsatisfactory classification performance in a zero-shot/few-shot manner. Domain-specific finetuning is an effective solution, but faces 2 challenges: 1) lack of high-quality training data. 2) no open-source LLMs for interpretable mental health analysis were released to lower the finetuning cost. To alleviate these problems, we build the first multi-task and multi-source interpretable mental health instruction (IMHI) dataset on social media, with 105K data samples. The raw social media data are collected from 10 existing sources covering 8 mental health analysis tasks. We use expert-written few-shot prompts and collected labels to prompt ChatGPT and obtain explanations from its responses. To ensure the reliability of the explanations, we perform strict automatic and human evaluations on the correctness, consistency, and quality of generated data. Based on the IMHI dataset and LLaMA2 foundation models, we train MentalLLaMA, the first open-source LLM series for interpretable mental health analysis with instruction-following capability. We also evaluate the performance of MentalLLaMA on the IMHI evaluation benchmark with 10 test sets, where their correctness for making predictions and the quality of explanations are examined. The results show that MentalLLaMA approaches state-of-the-art discriminative methods in correctness and generates high-quality explanations.

The research described in this paper concerns automatic cyberbullying detection in social media. There are two goals to achieve: building a gold standard cyberbullying detection dataset and measuring the performance of the Samurai cyberbullying detection system. The Formspring dataset provided in a Kaggle competition was re-annotated as a part of the research. The annotation procedure is described in detail and, unlike many other recent data annotation initiatives, does not use Mechanical Turk for finding people willing to perform the annotation. The new annotation compared to the old one seems to be more coherent since all tested cyberbullying detection system performed better on the former. The performance of the Samurai system is compared with 5 commercial systems and one well-known machine learning algorithm, used for classifying textual content, namely Fasttext. It turns out that Samurai scores the best in all measures (accuracy, precision and recall), while Fasttext is the second-best performing algorithm.

Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.

In today's digital world, cyberbullying is a serious problem that can harm the mental and physical health of people who use social media. This paper explains just how serious cyberbullying is and how it really affects indi-viduals exposed to it. It also stresses how important it is to find better ways to detect cyberbullying so that online spaces can be safer. Plus, it talks about how making more accurate tools to spot cyberbullying will be really helpful in the future. Our paper introduces a deep learning-based ap-proach, primarily employing BERT and BiLSTM architectures, to effective-ly address cyberbullying. This approach is designed to analyse large vol-umes of posts and predict potential instances of cyberbullying in online spaces. Our results demonstrate the superiority of the hateBERT model, an extension of BERT focused on hate speech detection, among the five mod-els, achieving an accuracy rate of 89.16%. This research is a significant con-tribution to "Computational Intelligence for Social Transformation," prom-ising a safer and more inclusive digital landscape.

Traditional POI recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based and complex agentic frameworks but is also more scalable for real-world scenarios and on-device POI recommendations. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP.

We present CoNTACT: a Dutch language model adapted to the domain of COVID-19 tweets. The model was developed by continuing the pre-training phase of RobBERT (Delobelle, 2020) by using 2.8M Dutch COVID-19 related tweets posted in 2021. In order to test the performance of the model and compare it to RobBERT, the two models were tested on two tasks: (1) binary vaccine hesitancy detection and (2) detection of arguments for vaccine hesitancy. For both tasks, not only Twitter but also Facebook data was used to show cross-genre performance. In our experiments, CoNTACT showed statistically significant gains over RobBERT in all experiments for task 1. For task 2, we observed substantial improvements in virtually all classes in all experiments. An error analysis indicated that the domain adaptation yielded better representations of domain-specific terminology, causing CoNTACT to make more accurate classification decisions.

The wealth of text data generated by social media has enabled new kinds of analysis of emotions with language models. These models are often trained on small and costly datasets of text annotations produced by readers who guess the emotions expressed by others in social media posts. This affects the quality of emotion identification methods due to training data size limitations and noise in the production of labels used in model development. We present LEIA, a model for emotion identification in text that has been trained on a dataset of more than 6 million posts with self-annotated emotion labels for happiness, affection, sadness, anger, and fear. LEIA is based on a word masking method that enhances the learning of emotion words during model pre-training. LEIA achieves macro-F1 values of approximately 73 on three in-domain test datasets, outperforming other supervised and unsupervised methods in a strong benchmark that shows that LEIA generalizes across posts, users, and time periods. We further perform an out-of-domain evaluation on five different datasets of social media and other sources, showing LEIA's robust performance across media, data collection methods, and annotation schemes. Our results show that LEIA generalizes its classification of anger, happiness, and sadness beyond the domain it was trained on. LEIA can be applied in future research to provide better identification of emotions in text from the perspective of the writer. The models produced for this article are publicly available at https://huggingface.co/LEIA

Millions of people participate in online peer-to-peer support sessions, yet there has been little prior research on systematic psychology-based evaluations of fine-grained peer-counselor behavior in relation to client satisfaction. This paper seeks to bridge this gap by mapping peer-counselor chat-messages to motivational interviewing (MI) techniques. We annotate 14,797 utterances from 734 chat conversations using 17 MI techniques and introduce four new interviewing codes such as chit-chat and inappropriate to account for the unique conversational patterns observed on online platforms. We automate the process of labeling peer-counselor responses to MI techniques by fine-tuning large domain-specific language models and then use these automated measures to investigate the behavior of the peer counselors via correlational studies. Specifically, we study the impact of MI techniques on the conversation ratings to investigate the techniques that predict clients' satisfaction with their counseling sessions. When counselors use techniques such as reflection and affirmation, clients are more satisfied. Examining volunteer counselors' change in usage of techniques suggest that counselors learn to use more introduction and open questions as they gain experience. This work provides a deeper understanding of the use of motivational interviewing techniques on peer-to-peer counselor platforms and sheds light on how to build better training programs for volunteer counselors on online platforms.

Machine learning (ML) enabled classification models are becoming increasingly popular for tackling the sheer volume and speed of online misinformation and other content that could be identified as harmful. In building these models, data scientists need to take a stance on the legitimacy, authoritativeness and objectivity of the sources of ``truth" used for model training and testing. This has political, ethical and epistemic implications which are rarely addressed in technical papers. Despite (and due to) their reported high accuracy and performance, ML-driven moderation systems have the potential to shape online public debate and create downstream negative impacts such as undue censorship and the reinforcing of false beliefs. Using collaborative ethnography and theoretical insights from social studies of science and expertise, we offer a critical analysis of the process of building ML models for (mis)information classification: we identify a series of algorithmic contingencies--key moments during model development that could lead to different future outcomes, uncertainty and harmful effects as these tools are deployed by social media platforms. We conclude by offering a tentative path toward reflexive and responsible development of ML tools for moderating misinformation and other harmful content online.

Vaccine hesitancy has been a common concern, probably since vaccines were created and, with the popularisation of social media, people started to express their concerns about vaccines online alongside those posting pro- and anti-vaccine content. Predictably, since the first mentions of a COVID-19 vaccine, social media users posted about their fears and concerns or about their support and belief into the effectiveness of these rapidly developing vaccines. Identifying and understanding the reasons behind public hesitancy towards COVID-19 vaccines is important for policy markers that need to develop actions to better inform the population with the aim of increasing vaccine take-up. In the case of COVID-19, where the fast development of the vaccines was mirrored closely by growth in anti-vaxx disinformation, automatic means of detecting citizen attitudes towards vaccination became necessary. This is an important computational social sciences task that requires data analysis in order to gain in-depth understanding of the phenomena at hand. Annotated data is also necessary for training data-driven models for more nuanced analysis of attitudes towards vaccination. To this end, we created a new collection of over 3,101 tweets annotated with users' attitudes towards COVID-19 vaccination (stance). Besides, we also develop a domain-specific language model (VaxxBERT) that achieves the best predictive performance (73.0 accuracy and 69.3 F1-score) as compared to a robust set of baselines. To the best of our knowledge, these are the first dataset and model that model vaccine hesitancy as a category distinct from pro- and anti-vaccine stance.

We present the Twitter Job/Employment Corpus, a collection of tweets annotated by a humans-in-the-loop supervised learning framework that integrates crowdsourcing contributions and expertise on the local community and employment environment. Previous computational studies of job-related phenomena have used corpora collected from workplace social media that are hosted internally by the employers, and so lacks independence from latent job-related coercion and the broader context that an open domain, general-purpose medium such as Twitter provides. Our new corpus promises to be a benchmark for the extraction of job-related topics and advanced analysis and modeling, and can potentially benefit a wide range of research communities in the future.

As political attitudes have diverged ideologically in the United States, political speech has diverged lingusitically. The ever-widening polarization between the US political parties is accelerated by an erosion of mutual understanding between them. We aim to make these communities more comprehensible to each other with a framework that probes community-specific responses to the same survey questions using community language models CommunityLM. In our framework we identify committed partisan members for each community on Twitter and fine-tune LMs on the tweets authored by them. We then assess the worldviews of the two groups using prompt-based probing of their corresponding LMs, with prompts that elicit opinions about public figures and groups surveyed by the American National Election Studies (ANES) 2020 Exploratory Testing Survey. We compare the responses generated by the LMs to the ANES survey results, and find a level of alignment that greatly exceeds several baseline methods. Our work aims to show that we can use community LMs to query the worldview of any group of people given a sufficiently large sample of their social media discussions or media diet.

Misinformation is an ever increasing problem that is difficult to solve for the research community and has a negative impact on the society at large. Very recently, the problem has been addressed with a crowdsourcing-based approach to scale up labeling efforts: to assess the truthfulness of a statement, instead of relying on a few experts, a crowd of (non-expert) judges is exploited. We follow the same approach to study whether crowdsourcing is an effective and reliable method to assess statements truthfulness during a pandemic. We specifically target statements related to the COVID-19 health emergency, that is still ongoing at the time of the study and has arguably caused an increase of the amount of misinformation that is spreading online (a phenomenon for which the term "infodemic" has been used). By doing so, we are able to address (mis)information that is both related to a sensitive and personal issue like health and very recent as compared to when the judgment is done: two issues that have not been analyzed in related work. In our experiment, crowd workers are asked to assess the truthfulness of statements, as well as to provide evidence for the assessments as a URL and a text justification. Besides showing that the crowd is able to accurately judge the truthfulness of the statements, we also report results on many different aspects, including: agreement among workers, the effect of different aggregation functions, of scales transformations, and of workers background / bias. We also analyze workers behavior, in terms of queries submitted, URLs found / selected, text justifications, and other behavioral data like clicks and mouse actions collected by means of an ad hoc logger.

Predicting stock market movements has always been of great interest to investors and an active area of research. Research has proven that popularity of products is highly influenced by what people talk about. Social media like Twitter, Reddit have become hotspots of such influences. This paper investigates the impact of social media posts on close price prediction of stocks using Twitter and Reddit posts. Our objective is to integrate sentiment of social media data with historical stock data and study its effect on closing prices using time series models. We carried out rigorous experiments and deep analysis using multiple deep learning based models on different datasets to study the influence of posts by executives and general people on the close price. Experimental results on multiple stocks (Apple and Tesla) and decentralised currencies (Bitcoin and Ethereum) consistently show improvements in prediction on including social media data and greater improvements on including executive posts.

Online mental health support communities have grown in recent years for providing accessible mental and emotional health support through volunteer counselors. Despite millions of people participating in chat support on these platforms, the clinical effectiveness of these communities on mental health symptoms remains unknown. Furthermore, although volunteers receive some training based on established therapeutic skills studied in face-to-face environments such as active listening and motivational interviewing, it remains understudied how the usage of these skills in this online context affects people's mental health status. In our work, we collaborate with one of the largest online peer support platforms and use both natural language processing and machine learning techniques to measure how one-on-one support chats affect depression and anxiety symptoms. We measure how the techniques and characteristics of support providers, such as using affirmation, empathy, and past experience on the platform, affect support-seekers' mental health changes. We find that online peer support chats improve both depression and anxiety symptoms with a statistically significant but relatively small effect size. Additionally, support providers' techniques such as emphasizing the autonomy of the client lead to better mental health outcomes. However, we also found that some behaviors (e.g. persuading) are actually harmful to depression and anxiety outcomes. Our work provides key understanding for mental health care in the online setting and designing training systems for online support providers.

The emergence of pretrained large language models has led to the deployment of a range of social chatbots for chitchat. Although these chatbots demonstrate language ability and fluency, they are not guaranteed to be engaging and can struggle to retain users. This work investigates the development of social chatbots that prioritize user engagement to enhance retention, specifically examining the use of human feedback to efficiently develop highly engaging chatbots. The proposed approach uses automatic pseudo-labels collected from user interactions to train a reward model that can be used to reject low-scoring sample responses generated by the chatbot model at inference time. Intuitive evaluation metrics, such as mean conversation length (MCL), are introduced as proxies to measure the level of engagement of deployed chatbots. A/B testing on groups of 10,000 new daily chatbot users on the Chai Research platform shows that this approach increases the MCL by up to 70%, which translates to a more than 30% increase in user retention for a GPT-J 6B model. Future work aims to use the reward model to realise a data fly-wheel, where the latest user conversations can be used to alternately fine-tune the language model and the reward model.

Accurate user interest modeling is important for news recommendation. Most existing methods for news recommendation rely on implicit feedbacks like click for inferring user interests and model training. However, click behaviors usually contain heavy noise, and cannot help infer complicated user interest such as dislike. Besides, the feed recommendation models trained solely on click behaviors cannot optimize other objectives such as user engagement. In this paper, we present a news feed recommendation method that can exploit various kinds of user feedbacks to enhance both user interest modeling and model training. We propose a unified user modeling framework to incorporate various explicit and implicit user feedbacks to infer both positive and negative user interests. In addition, we propose a strong-to-weak attention network that uses the representations of stronger feedbacks to distill positive and negative user interests from implicit weak feedbacks for accurate user interest modeling. Besides, we propose a multi-feedback model training framework to learn an engagement-aware feed recommendation model. Extensive experiments on a real-world dataset show that our approach can effectively improve the model performance in terms of both news clicks and user engagement.

Emotion plays an important role in detecting fake news online. When leveraging emotional signals, the existing methods focus on exploiting the emotions of news contents that conveyed by the publishers (i.e., publisher emotion). However, fake news often evokes high-arousal or activating emotions of people, so the emotions of news comments aroused in the crowd (i.e., social emotion) should not be ignored. Furthermore, it remains to be explored whether there exists a relationship between publisher emotion and social emotion (i.e., dual emotion), and how the dual emotion appears in fake news. In this paper, we verify that dual emotion is distinctive between fake and real news and propose Dual Emotion Features to represent dual emotion and the relationship between them for fake news detection. Further, we exhibit that our proposed features can be easily plugged into existing fake news detectors as an enhancement. Extensive experiments on three real-world datasets (one in English and the others in Chinese) show that our proposed feature set: 1) outperforms the state-of-the-art task-related emotional features; 2) can be well compatible with existing fake news detectors and effectively improve the performance of detecting fake news.

Misinformation is becoming increasingly prevalent on social media and in news articles. It has become so widespread that we require algorithmic assistance utilising machine learning to detect such content. Training these machine learning models require datasets of sufficient scale, diversity and quality. However, datasets in the field of automatic misinformation detection are predominantly monolingual, include a limited amount of modalities and are not of sufficient scale and quality. Addressing this, we develop a data collection and linking system (MuMiN-trawl), to build a public misinformation graph dataset (MuMiN), containing rich social media data (tweets, replies, users, images, articles, hashtags) spanning 21 million tweets belonging to 26 thousand Twitter threads, each of which have been semantically linked to 13 thousand fact-checked claims across dozens of topics, events and domains, in 41 different languages, spanning more than a decade. The dataset is made available as a heterogeneous graph via a Python package (mumin). We provide baseline results for two node classification tasks related to the veracity of a claim involving social media, and demonstrate that these are challenging tasks, with the highest macro-average F1-score being 62.55% and 61.45% for the two tasks, respectively. The MuMiN ecosystem is available at https://mumin-dataset.github.io/, including the data, documentation, tutorials and leaderboards.

As offensive language has become a rising issue for online communities and social media platforms, researchers have been investigating ways of coping with abusive content and developing systems to detect its different types: cyberbullying, hate speech, aggression, etc. With a few notable exceptions, most research on this topic so far has dealt with English. This is mostly due to the availability of language resources for English. To address this shortcoming, this paper presents the first Greek annotated dataset for offensive language identification: the Offensive Greek Tweet Dataset (OGTD). OGTD is a manually annotated dataset containing 4,779 posts from Twitter annotated as offensive and not offensive. Along with a detailed description of the dataset, we evaluate several computational models trained and tested on this data.

Modelling persuasion strategies as predictors of task outcome has several real-world applications and has received considerable attention from the computational linguistics community. However, previous research has failed to account for the resisting strategies employed by an individual to foil such persuasion attempts. Grounded in prior literature in cognitive and social psychology, we propose a generalised framework for identifying resisting strategies in persuasive conversations. We instantiate our framework on two distinct datasets comprising persuasion and negotiation conversations. We also leverage a hierarchical sequence-labelling neural architecture to infer the aforementioned resisting strategies automatically. Our experiments reveal the asymmetry of power roles in non-collaborative goal-directed conversations and the benefits accrued from incorporating resisting strategies on the final conversation outcome. We also investigate the role of different resisting strategies on the conversation outcome and glean insights that corroborate with past findings. We also make the code and the dataset of this work publicly available at https://github.com/americast/resper.

Conversational agents are increasingly used to address emotional needs on top of information needs. One use case of increasing interest are counselling-style mental health and behaviour change interventions, with large language model (LLM)-based approaches becoming more popular. Research in this context so far has been largely system-focused, foregoing the aspect of user behaviour and the impact this can have on LLM-generated texts. To address this issue, we share a dataset containing text-based user interactions related to behaviour change with two GPT-4-based conversational agents collected in a preregistered user study. This dataset includes conversation data, user language analysis, perception measures, and user feedback for LLM-generated turns, and can offer valuable insights to inform the design of such systems based on real interactions.

Multi-behavior sequential recommendation (MBSR) aims to incorporate behavior types of interactions for better recommendations. Existing approaches focus on the next-item prediction objective, neglecting the value of integrating the target behavior type into the learning objective. In this paper, we propose MBGen, a novel Multi-Behavior sequential Generative recommendation framework. We formulate the MBSR task into a consecutive two-step process: (1) given item sequences, MBGen first predicts the next behavior type to frame the user intention, (2) given item sequences and a target behavior type, MBGen then predicts the next items. To model such a two-step process, we tokenize both behaviors and items into tokens and construct one single token sequence with both behaviors and items placed interleaved. Furthermore, MBGen learns to autoregressively generate the next behavior and item tokens in a unified generative recommendation paradigm, naturally enabling a multi-task capability. Additionally, we exploit the heterogeneous nature of token sequences in the generative recommendation and propose a position-routed sparse architecture to efficiently and effectively scale up models. Extensive experiments on public datasets demonstrate that MBGen significantly outperforms existing MBSR models across multiple tasks.

The past several years have witnessed a huge surge in the use of social media platforms during mass convergence events such as health emergencies, natural or human-induced disasters. These non-traditional data sources are becoming vital for disease forecasts and surveillance when preparing for epidemic and pandemic outbreaks. In this paper, we present GeoCoV19, a large-scale Twitter dataset containing more than 524 million multilingual tweets posted over a period of 90 days since February 1, 2020. Moreover, we employ a gazetteer-based approach to infer the geolocation of tweets. We postulate that this large-scale, multilingual, geolocated social media data can empower the research communities to evaluate how societies are collectively coping with this unprecedented global crisis as well as to develop computational methods to address challenges such as identifying fake news, understanding communities' knowledge gaps, building disease forecast and surveillance models, among others.

The presence of offensive language on social media platforms and the implications this poses is becoming a major concern in modern society. Given the enormous amount of content created every day, automatic methods are required to detect and deal with this type of content. Until now, most of the research has focused on solving the problem for the English language, while the problem is multilingual. We construct a Danish dataset containing user-generated comments from Reddit and Facebook. It contains user generated comments from various social media platforms, and to our knowledge, it is the first of its kind. Our dataset is annotated to capture various types and target of offensive language. We develop four automatic classification systems, each designed to work for both the English and the Danish language. In the detection of offensive language in English, the best performing system achieves a macro averaged F1-score of 0.74, and the best performing system for Danish achieves a macro averaged F1-score of 0.70. In the detection of whether or not an offensive post is targeted, the best performing system for English achieves a macro averaged F1-score of 0.62, while the best performing system for Danish achieves a macro averaged F1-score of 0.73. Finally, in the detection of the target type in a targeted offensive post, the best performing system for English achieves a macro averaged F1-score of 0.56, and the best performing system for Danish achieves a macro averaged F1-score of 0.63. Our work for both the English and the Danish language captures the type and targets of offensive language, and present automatic methods for detecting different kinds of offensive language such as hate speech and cyberbullying.

With the rise of digital communication, memes have become a significant medium for cultural and political expression that is often used to mislead audiences. Identification of such misleading and persuasive multimodal content has become more important among various stakeholders, including social media platforms, policymakers, and the broader society as they often cause harm to individuals, organizations, and/or society. While there has been effort to develop AI-based automatic systems for resource-rich languages (e.g., English), it is relatively little to none for medium to low resource languages. In this study, we focused on developing an Arabic memes dataset with manual annotations of propagandistic content. We annotated ~6K Arabic memes collected from various social media platforms, which is a first resource for Arabic multimodal research. We provide a comprehensive analysis aiming to develop computational tools for their detection. We will make them publicly available for the community.

Communicating science and technology is essential for the public to understand and engage in a rapidly changing world. Tweetorials are an emerging phenomenon where experts explain STEM topics on social media in creative and engaging ways. However, STEM experts struggle to write an engaging "hook" in the first tweet that captures the reader's attention. We propose methods to use large language models (LLMs) to help users scaffold their process of writing a relatable hook for complex scientific topics. We demonstrate that LLMs can help writers find everyday experiences that are relatable and interesting to the public, avoid jargon, and spark curiosity. Our evaluation shows that the system reduces cognitive load and helps people write better hooks. Lastly, we discuss the importance of interactivity with LLMs to preserve the correctness, effectiveness, and authenticity of the writing.

Initial work has been done to address fake news detection and misrepresentation of news in the Bengali language. However, no work in Bengali yet addresses the identification of specific claims in social media news that falsely manipulates a related news article. At this point, this problem has been tackled in English and a few other languages, but not in the Bengali language. In this paper, we curate a dataset of social media content labeled with information manipulation relative to reference articles, called BanMANI. The dataset collection method we describe works around the limitations of the available NLP tools in Bangla. We expect these techniques will carry over to building similar datasets in other low-resource languages. BanMANI forms the basis both for evaluating the capabilities of existing NLP systems and for training or fine-tuning new models specifically on this task. In our analysis, we find that this task challenges current LLMs both under zero-shot and fine-tuned settings.

Convincing people to get vaccinated against COVID-19 is a key societal challenge in the present times. As a first step towards this goal, many prior works have relied on social media analysis to understand the specific concerns that people have towards these vaccines, such as potential side-effects, ineffectiveness, political factors, and so on. Though there are datasets that broadly classify social media posts into Anti-vax and Pro-Vax labels, there is no dataset (to our knowledge) that labels social media posts according to the specific anti-vaccine concerns mentioned in the posts. In this paper, we have curated CAVES, the first large-scale dataset containing about 10k COVID-19 anti-vaccine tweets labelled into various specific anti-vaccine concerns in a multi-label setting. This is also the first multi-label classification dataset that provides explanations for each of the labels. Additionally, the dataset also provides class-wise summaries of all the tweets. We also perform preliminary experiments on the dataset and show that this is a very challenging dataset for multi-label explainable classification and tweet summarization, as is evident by the moderate scores achieved by some state-of-the-art models. Our dataset and codes are available at: https://github.com/sohampoddar26/caves-data