Daily Papers

Pre-trained language models have achieved great success in various large-scale information retrieval tasks. However, most of pretraining tasks are based on counterfeit retrieval data where the query produced by the tailored rule is assumed as the user's issued query on the given document or passage. Therefore, we explore to use large-scale click logs to pretrain a language model instead of replying on the simulated queries. Specifically, we propose to use user behavior features to pretrain a debiased language model for document ranking. Extensive experiments on Baidu desensitization click logs validate the effectiveness of our method. Our team on WSDM Cup 2023 Pre-training for Web Search won the 1st place with a Discounted Cumulative Gain @ 10 (DCG@10) score of 12.16525 on the final leaderboard.

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93% accuracy in detecting and 89% accuracy in blocking clickbaits.

As mobile devices are becoming ubiquitous, regularly interacting with a variety of user interfaces (UIs) is a common aspect of daily life for many people. To improve the accessibility of these devices and to enable their usage in a variety of settings, building models that can assist users and accomplish tasks through the UI is vitally important. However, there are several challenges to achieve this. First, UI components of similar appearance can have different functionalities, making understanding their function more important than just analyzing their appearance. Second, domain-specific features like Document Object Model (DOM) in web pages and View Hierarchy (VH) in mobile applications provide important signals about the semantics of UI elements, but these features are not in a natural language format. Third, owing to a large diversity in UIs and absence of standard DOM or VH representations, building a UI understanding model with high coverage requires large amounts of training data. Inspired by the success of pre-training based approaches in NLP for tackling a variety of problems in a data-efficient way, we introduce a new pre-trained UI representation model called ActionBert. Our methodology is designed to leverage visual, linguistic and domain-specific features in user interaction traces to pre-train generic feature representations of UIs and their components. Our key intuition is that user actions, e.g., a sequence of clicks on different UI components, reveals important information about their functionality. We evaluate the proposed model on a wide variety of downstream tasks, ranging from icon classification to UI component retrieval based on its natural language description. Experiments show that the proposed ActionBert model outperforms multi-modal baselines across all downstream tasks by up to 15.5%.

Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confidence of each data having relevance information via the EM-algorithm. However, these methods failed to address the missing-not-at-random problem in which popular or frequently recommended items are more likely to be clicked than other items even if a user does not have a considerable interest in them. To overcome these limitations, we first define an ideal loss function to be optimized to realize recommendations that maximize the relevance and propose an unbiased estimator for the ideal loss. Subsequently, we analyze the variance of the proposed unbiased estimator and further propose a clipped estimator that includes the unbiased estimator as a special case. We demonstrate that the clipped estimator is expected to improve the performance of the recommender system, by considering the bias-variance trade-off. We conduct semi-synthetic and real-world experiments and demonstrate that the proposed method largely outperforms the baselines. In particular, the proposed method works better for rare items that are less frequently observed in the training data. The findings indicate that the proposed method can better achieve the objective of recommending items with the highest relevance.

For a long time, different recommendation tasks typically require designing task-specific architectures and training objectives. As a result, it is hard to transfer the learned knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches, e.g., a sequential recommendation model can hardly be applied or transferred to a review generation method. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called "Pretrain, Personalized Prompt, and Predict Paradigm" (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format -- natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation based on prompts. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several recommendation benchmarks, we conduct experiments to show the effectiveness of P5. We release the source code at https://github.com/jeykigung/P5.

Context information in search sessions has proven to be useful for capturing user search intent. Existing studies explored user behavior sequences in sessions in different ways to enhance query suggestion or document ranking. However, a user behavior sequence has often been viewed as a definite and exact signal reflecting a user's behavior. In reality, it is highly variable: user's queries for the same intent can vary, and different documents can be clicked. To learn a more robust representation of the user behavior sequence, we propose a method based on contrastive learning, which takes into account the possible variations in user's behavior sequences. Specifically, we propose three data augmentation strategies to generate similar variants of user behavior sequences and contrast them with other sequences. In so doing, the model is forced to be more robust regarding the possible variations. The optimized sequence representation is incorporated into document ranking. Experiments on two real query log datasets show that our proposed model outperforms the state-of-the-art methods significantly, which demonstrates the effectiveness of our method for context-aware document ranking.

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

Recommendation systems play a critical role in enhancing user experience and engagement in various online platforms. Traditional methods, such as Collaborative Filtering (CF) and Content-Based Filtering (CBF), rely heavily on past user interactions or item features. However, these models often fail to capture the dynamic and evolving nature of user preferences. To address these limitations, we propose DUIP (Dynamic User Intent Prediction), a novel framework that combines LSTM networks with Large Language Models (LLMs) to dynamically capture user intent and generate personalized item recommendations. The LSTM component models the sequential and temporal dependencies of user behavior, while the LLM utilizes the LSTM-generated prompts to predict the next item of interest. Experimental results on three diverse datasets ML-1M, Games, and Bundle show that DUIP outperforms a wide range of baseline models, demonstrating its ability to handle the cold-start problem and real-time intent adaptation. The integration of dynamic prompts based on recent user interactions allows DUIP to provide more accurate, context-aware, and personalized recommendations. Our findings suggest that DUIP is a promising approach for next-generation recommendation systems, with potential for further improvements in cross-modal recommendations and scalability.

Large Language Models (LLMs) are increasingly used as chatbots, yet their ability to personalize responses to user preferences remains limited. We introduce PrefEval, a benchmark for evaluating LLMs' ability to infer, memorize and adhere to user preferences in a long-context conversational setting. PrefEval comprises 3,000 manually curated user preference and query pairs spanning 20 topics. PrefEval contains user personalization or preference information in both explicit and implicit forms, and evaluates LLM performance using a generation and a classification task. With PrefEval, we evaluated the aforementioned preference following capabilities of 10 open-source and proprietary LLMs in multi-session conversations with varying context lengths up to 100k tokens. We benchmark with various prompting, iterative feedback, and retrieval-augmented generation methods. Our benchmarking effort reveals that state-of-the-art LLMs face significant challenges in proactively following users' preferences during conversations. In particular, in zero-shot settings, preference following accuracy falls below 10% at merely 10 turns (~3k tokens) across most evaluated models. Even with advanced prompting and retrieval methods, preference following still deteriorates in long-context conversations. Furthermore, we show that fine-tuning on PrefEval significantly improves performance. We believe PrefEval serves as a valuable resource for measuring, understanding, and enhancing LLMs' preference following abilities, paving the way for personalized conversational agents. Our code and dataset are available at https://prefeval.github.io/.

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.

The paper investigates using a Large Language Model (LLM) to automatically perform web software tasks using click, scroll, and text input operations. Previous approaches, such as reinforcement learning (RL) or imitation learning, are inefficient to train and task-specific. Our method uses filtered Document Object Model (DOM) elements as observations and performs tasks step-by-step, sequentially generating small programs based on the current observations. We use in-context learning, either benefiting from a single manually provided example, or an automatically generated example based on a successful zero-shot trial. We evaluate the proposed method on the MiniWob++ benchmark. With only one in-context example, our WebWISE method achieves similar or better performance than other methods that require many demonstrations or trials.

With the growing reliance on digital devices equipped with graphical user interfaces (GUIs), such as computers and smartphones, the need for effective automation tools has become increasingly important. Although multimodal large language models (MLLMs) like GPT-4V excel at tasks such as drafting emails, they struggle with GUI interactions, which limits their effectiveness in automating everyday tasks. In this paper, we introduce ClickAgent, a novel framework for building autonomous agents. In ClickAgent, the MLLM handles reasoning and action planning, while a separate UI location model (e.g., SeeClick) identifies the relevant UI elements on the screen. This approach addresses a key limitation of current-generation MLLMs: their difficulty in accurately locating UI elements. ClickAgent significantly outperforms other prompt-based autonomous agents (such as CogAgent, AppAgent, and Auto-UI) on the AITW benchmark. Our evaluation was conducted on both an Android smartphone emulator and an actual Android smartphone, using the task success rate as the key metric for measuring agent performance.

Language models (LMs) can be directed to perform target tasks by using labeled examples or natural language prompts. But selecting examples or writing prompts for can be challenging--especially in tasks that involve unusual edge cases, demand precise articulation of nebulous preferences, or require an accurate mental model of LM behavior. We propose to use *LMs themselves* to guide the task specification process. In this paper, we introduce **Generative Active Task Elicitation (GATE)**: a learning framework in which models elicit and infer intended behavior through free-form, language-based interaction with users. We study GATE in three domains: email validation, content recommendation, and moral reasoning. In preregistered experiments, we show that LMs prompted to perform GATE (e.g., by generating open-ended questions or synthesizing informative edge cases) elicit responses that are often more informative than user-written prompts or labels. Users report that interactive task elicitation requires less effort than prompting or example labeling and surfaces novel considerations not initially anticipated by users. Our findings suggest that LM-driven elicitation can be a powerful tool for aligning models to complex human preferences and values.

Unbiased learning-to-rank (ULTR) is a well-established framework for learning from user clicks, which are often biased by the ranker collecting the data. While theoretically justified and extensively tested in simulation, ULTR techniques lack empirical validation, especially on modern search engines. The dataset released for the WSDM Cup 2023, collected from Baidu's search engine, offers a rare opportunity to assess the real-world performance of prominent ULTR techniques. Despite multiple submissions during the WSDM Cup 2023 and the subsequent NTCIR ULTRE-2 task, it remains unclear whether the observed improvements stem from applying ULTR or other learning techniques. We revisit and extend the available experiments. We find that unbiased learning-to-rank techniques do not bring clear performance improvements, especially compared to the stark differences brought by the choice of ranking loss and query-document features. Our experiments reveal that ULTR robustly improves click prediction. However, these gains in click prediction do not translate to enhanced ranking performance on expert relevance annotations, implying that conclusions strongly depend on how success is measured in this benchmark.

Macros are building block tasks of our everyday smartphone activity (e.g., "login", or "booking a flight"). Effectively extracting macros is important for understanding mobile interaction and enabling task automation. These macros are however difficult to extract at scale as they can be comprised of multiple steps yet hidden within programmatic components of mobile apps. In this paper, we introduce a novel approach based on Large Language Models (LLMs) to automatically extract semantically meaningful macros from both random and user-curated mobile interaction traces. The macros produced by our approach are automatically tagged with natural language descriptions and are fully executable. We conduct multiple studies to validate the quality of extracted macros, including user evaluation, comparative analysis against human-curated tasks, and automatic execution of these macros. These experiments and analyses show the effectiveness of our approach and the usefulness of extracted macros in various downstream applications.

Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users' behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.

Modeling long histories plays a pivotal role in enhancing recommendation systems, allowing to capture user's evolving preferences, resulting in more precise and personalized recommendations. In this study we tackle the challenges of modeling long user histories for preference understanding in natural language. Specifically, we introduce a new User Embedding Module (UEM) that efficiently processes user history in free-form text by compressing and representing them as embeddings, to use them as soft prompts to a LM. Our experiments demonstrate the superior capability of this approach in handling significantly longer histories compared to conventional text based prompting methods, yielding substantial improvements in predictive performance. The main contribution of this research is to demonstrate the ability to bias language models with user signals represented as embeddings.

Recommender systems exploit interaction history to estimate user preference, having been heavily used in a wide range of industry applications. However, static recommendation models are difficult to answer two important questions well due to inherent shortcomings: (a) What exactly does a user like? (b) Why does a user like an item? The shortcomings are due to the way that static models learn user preference, i.e., without explicit instructions and active feedback from users. The recent rise of conversational recommender systems (CRSs) changes this situation fundamentally. In a CRS, users and the system can dynamically communicate through natural language interactions, which provide unprecedented opportunities to explicitly obtain the exact preference of users. Considerable efforts, spread across disparate settings and applications, have been put into developing CRSs. Existing models, technologies, and evaluation methods for CRSs are far from mature. In this paper, we provide a systematic review of the techniques used in current CRSs. We summarize the key challenges of developing CRSs in five directions: (1) Question-based user preference elicitation. (2) Multi-turn conversational recommendation strategies. (3) Dialogue understanding and generation. (4) Exploitation-exploration trade-offs. (5) Evaluation and user simulation. These research directions involve multiple research fields like information retrieval (IR), natural language processing (NLP), and human-computer interaction (HCI). Based on these research directions, we discuss some future challenges and opportunities. We provide a road map for researchers from multiple communities to get started in this area. We hope this survey can help to identify and address challenges in CRSs and inspire future research.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

Large language models (LLMs) have revolutionized natural language processing. However, effectively incorporating complex and potentially noisy user interaction data remains a challenge. To address this, we propose User-LLM, a novel framework that leverages user embeddings to contextualize LLMs. These embeddings, distilled from diverse user interactions using self-supervised pretraining, capture latent user preferences and their evolution over time. We integrate these user embeddings with LLMs through cross-attention and soft-prompting, enabling LLMs to dynamically adapt to user context. Our comprehensive experiments on MovieLens, Amazon Review, and Google Local Review datasets demonstrate significant performance gains across various tasks. Notably, our approach outperforms text-prompt-based contextualization on long sequence tasks and tasks that require deep user understanding while being computationally efficient. We further incorporate Perceiver layers to streamline the integration between user encoders and LLMs, reducing computational demands.

Automatic web navigation aims to build a web agent that can follow language instructions to execute complex and diverse tasks on real-world websites. Existing work primarily takes HTML documents as input, which define the contents and action spaces (i.e., actionable elements and operations) of webpages. Nevertheless, HTML documents may not provide a clear task-related context for each element, making it hard to select the right (sequence of) actions. In this paper, we propose to contextualize HTML elements through their "dual views" in webpage screenshots: each HTML element has its corresponding bounding box and visual content in the screenshot. We build upon the insight -- web developers tend to arrange task-related elements nearby on webpages to enhance user experiences -- and propose to contextualize each element with its neighbor elements, using both textual and visual features. The resulting representations of HTML elements are more informative for the agent to take action. We validate our method on the recently released Mind2Web dataset, which features diverse navigation domains and tasks on real-world websites. Our method consistently outperforms the baseline in all the scenarios, including cross-task, cross-website, and cross-domain ones.

Leveraging users' long engagement histories is essential for personalized content recommendations. The success of pretrained language models (PLMs) in NLP has led to their use in encoding user histories and candidate items, framing content recommendations as textual semantic matching tasks. However, existing works still struggle with processing very long user historical text and insufficient user-item interaction. In this paper, we introduce a content-based recommendation framework, SPAR, which effectively tackles the challenges of holistic user interest extraction from the long user engagement history. It achieves so by leveraging PLM, poly-attention layers and attention sparsity mechanisms to encode user's history in a session-based manner. The user and item side features are sufficiently fused for engagement prediction while maintaining standalone representations for both sides, which is efficient for practical model deployment. Moreover, we enhance user profiling by exploiting large language model (LLM) to extract global interests from user engagement history. Extensive experiments on two benchmark datasets demonstrate that our framework outperforms existing state-of-the-art (SoTA) methods.

Methods for making high-quality recommendations often rely on learning latent representations from interaction data. These methods, while performant, do not provide ready mechanisms for users to control the recommendation they receive. Our work tackles this problem by proposing LACE, a novel concept value bottleneck model for controllable text recommendations. LACE represents each user with a succinct set of human-readable concepts through retrieval given user-interacted documents and learns personalized representations of the concepts based on user documents. This concept based user profile is then leveraged to make recommendations. The design of our model affords control over the recommendations through a number of intuitive interactions with a transparent user profile. We first establish the quality of recommendations obtained from LACE in an offline evaluation on three recommendation tasks spanning six datasets in warm-start, cold-start, and zero-shot setups. Next, we validate the controllability of LACE under simulated user interactions. Finally, we implement LACE in an interactive controllable recommender system and conduct a user study to demonstrate that users are able to improve the quality of recommendations they receive through interactions with an editable user profile.

Existing embodied instance goal navigation tasks, driven by natural language, assume human users to provide complete and nuanced instance descriptions prior to the navigation, which can be impractical in the real world as human instructions might be brief and ambiguous. To bridge this gap, we propose a new task, Collaborative Instance Navigation (CoIN), with dynamic agent-human interaction during navigation to actively resolve uncertainties about the target instance in natural, template-free, open-ended dialogues. To address CoIN, we propose a novel method, Agent-user Interaction with UncerTainty Awareness (AIUTA), leveraging the perception capability of Vision Language Models (VLMs) and the capability of Large Language Models (LLMs). First, upon object detection, a Self-Questioner model initiates a self-dialogue to obtain a complete and accurate observation description, while a novel uncertainty estimation technique mitigates inaccurate VLM perception. Then, an Interaction Trigger module determines whether to ask a question to the user, continue or halt navigation, minimizing user input. For evaluation, we introduce CoIN-Bench, a benchmark supporting both real and simulated humans. AIUTA achieves competitive performance in instance navigation against state-of-the-art methods, demonstrating great flexibility in handling user inputs.

This paper addresses the limitations of traditional keyword-based search in understanding user intent and introduces a novel hybrid search approach that leverages the strengths of non-semantic search engines, Large Language Models (LLMs), and embedding models. The proposed system integrates keyword matching, semantic vector embeddings, and LLM-generated structured queries to deliver highly relevant and contextually appropriate search results. By combining these complementary methods, the hybrid approach effectively captures both explicit and implicit user intent.The paper further explores techniques to optimize query execution for faster response times and demonstrates the effectiveness of this hybrid search model in producing comprehensive and accurate search outcomes.

Research interest in task-oriented dialogs has increased as systems such as Google Assistant, Alexa and Siri have become ubiquitous in everyday life. However, the impact of academic research in this area has been limited by the lack of datasets that realistically capture the wide array of user pain points. To enable research on some of the more challenging aspects of parsing realistic conversations, we introduce PRESTO, a public dataset of over 550K contextual multilingual conversations between humans and virtual assistants. PRESTO contains a diverse array of challenges that occur in real-world NLU tasks such as disfluencies, code-switching, and revisions. It is the only large scale human generated conversational parsing dataset that provides structured context such as a user's contacts and lists for each example. Our mT5 model based baselines demonstrate that the conversational phenomenon present in PRESTO are challenging to model, which is further pronounced in a low-resource setup.

The web provides a rich, open-domain environment with textual, structural, and spatial properties. We propose a new task for grounding language in this environment: given a natural language command (e.g., "click on the second article"), choose the correct element on the web page (e.g., a hyperlink or text box). We collected a dataset of over 50,000 commands that capture various phenomena such as functional references (e.g. "find who made this site"), relational reasoning (e.g. "article by john"), and visual reasoning (e.g. "top-most article"). We also implemented and analyzed three baseline models that capture different phenomena present in the dataset.

Large pretrained language models (LLMs) can be rapidly adapted to a wide variety of tasks via a text-to-text approach, where the instruction and input are fed to the model in natural language. Combined with in-context learning (ICL), this paradigm is impressively flexible and powerful. However, it also burdens users with an overwhelming number of choices, many of them arbitrary. Inspired by markup languages like HTML, we contribute a method of using soft-token tags to compose prompt templates. This approach reduces arbitrary decisions and streamlines the application of ICL. Our method is a form of meta-learning for ICL; it learns these tags in advance during a parameter-efficient fine-tuning ``warm-up'' process. The tags can subsequently be used in templates for ICL on new, unseen tasks without any additional fine-tuning. Our experiments with this approach yield promising initial results, improving LLM performance on important enterprise applications such as few-shot and open-world intent detection, as well as text classification in news and legal domains.

User experience (UX) is a part of human-computer interaction (HCI) research and focuses on increasing intuitiveness, transparency, simplicity, and trust for system users. Most of the UX research for machine learning (ML) or natural language processing (NLP) focuses on a data-driven methodology, i.e., it fails to focus on users' requirements, and engages domain users mainly for usability evaluation. Moreover, more typical UX methods tailor the systems towards user usability, unlike learning about the user needs first. The paper proposes a methodology for integrating generative UX research into developing domain NLP applications. Generative UX research employs domain users at the initial stages of prototype development, i.e., ideation and concept evaluation, and the last stage for evaluating the change in user value. In the case study, we report the full-cycle prototype development of a domain-specific semantic search for daily operations in the process industry. Our case study shows that involving domain experts increases their interest and trust in the final NLP application. Moreover, we show that synergetic UX+NLP research efficiently considers data- and user-driven opportunities and constraints, which can be crucial for NLP applications in narrow domains

Conventional recommender systems (RSs) face challenges in precisely capturing users' fine-grained preferences. Large language models (LLMs) have shown capabilities in commonsense reasoning and leveraging external tools that may help address these challenges. However, existing LLM-based RSs suffer from hallucinations, misalignment between the semantic space of items and the behavior space of users, or overly simplistic control strategies (e.g., whether to rank or directly present existing results). To bridge these gap, we introduce ToolRec, a framework for LLM-empowered recommendations via tool learning that uses LLMs as surrogate users, thereby guiding the recommendation process and invoking external tools to generate a recommendation list that aligns closely with users' nuanced preferences. We formulate the recommendation process as a process aimed at exploring user interests in attribute granularity. The process factors in the nuances of the context and user preferences. The LLM then invokes external tools based on a user's attribute instructions and probes different segments of the item pool. We consider two types of attribute-oriented tools: rank tools and retrieval tools. Through the integration of LLMs, ToolRec enables conventional recommender systems to become external tools with a natural language interface. Extensive experiments verify the effectiveness of ToolRec, particularly in scenarios that are rich in semantic content.

Grounding natural language instructions on the web to perform previously unseen tasks enables accessibility and automation. We introduce a task and dataset to train AI agents from open-domain, step-by-step instructions originally written for people. We build RUSS (Rapid Universal Support Service) to tackle this problem. RUSS consists of two models: First, a BERT-LSTM with pointers parses instructions to ThingTalk, a domain-specific language we design for grounding natural language on the web. Then, a grounding model retrieves the unique IDs of any webpage elements requested in ThingTalk. RUSS may interact with the user through a dialogue (e.g. ask for an address) or execute a web operation (e.g. click a button) inside the web runtime. To augment training, we synthesize natural language instructions mapped to ThingTalk. Our dataset consists of 80 different customer service problems from help websites, with a total of 741 step-by-step instructions and their corresponding actions. RUSS achieves 76.7% end-to-end accuracy predicting agent actions from single instructions. It outperforms state-of-the-art models that directly map instructions to actions without ThingTalk. Our user study shows that RUSS is preferred by actual users over web navigation.

Understanding the nuances of a user's extensive interaction history is key to building accurate and personalized natural language systems that can adapt to evolving user preferences. To address this, we introduce PERSOMA, Personalized Soft Prompt Adapter architecture. Unlike previous personalized prompting methods for large language models, PERSOMA offers a novel approach to efficiently capture user history. It achieves this by resampling and compressing interactions as free form text into expressive soft prompt embeddings, building upon recent research utilizing embedding representations as input for LLMs. We rigorously validate our approach by evaluating various adapter architectures, first-stage sampling strategies, parameter-efficient tuning techniques like LoRA, and other personalization methods. Our results demonstrate PERSOMA's superior ability to handle large and complex user histories compared to existing embedding-based and text-prompt-based techniques.

AI assistants can now carry out tasks for users by directly interacting with website UIs. Current semantic parsing and slot-filling techniques cannot flexibly adapt to many different websites without being constantly re-trained. We propose FLIN, a natural language interface for web navigation that maps user commands to concept-level actions (rather than low-level UI actions), thus being able to flexibly adapt to different websites and handle their transient nature. We frame this as a ranking problem: given a user command and a webpage, FLIN learns to score the most relevant navigation instruction (involving action and parameter values). To train and evaluate FLIN, we collect a dataset using nine popular websites from three domains. Our results show that FLIN was able to adapt to new websites in a given domain.

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

Current language model-driven agents often lack mechanisms for effective user participation, which is crucial given the vagueness commonly found in user instructions. Although adept at devising strategies and performing tasks, these agents struggle with seeking clarification and grasping precise user intentions. To bridge this gap, we introduce Intention-in-Interaction (IN3), a novel benchmark designed to inspect users' implicit intentions through explicit queries. Next, we propose the incorporation of model experts as the upstream in agent designs to enhance user-agent interaction. Employing IN3, we empirically train Mistral-Interact, a powerful model that proactively assesses task vagueness, inquires user intentions, and refines them into actionable goals before starting downstream agent task execution. Integrating it into the XAgent framework, we comprehensively evaluate the enhanced agent system regarding user instruction understanding and execution, revealing that our approach notably excels at identifying vague user tasks, recovering and summarizing critical missing information, setting precise and necessary agent execution goals, and minimizing redundant tool usage, thus boosting overall efficiency. All the data and codes are released.

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

Language varies across users and their interested fields in social media data: words authored by a user across his/her interests may have different meanings (e.g., cool) or sentiments (e.g., fast). However, most of the existing methods to train user embeddings ignore the variations across user interests, such as product and movie categories (e.g., drama vs. action). In this study, we treat the user interest as domains and empirically examine how the user language can vary across the user factor in three English social media datasets. We then propose a user embedding model to account for the language variability of user interests via a multitask learning framework. The model learns user language and its variations without human supervision. While existing work mainly evaluated the user embedding by extrinsic tasks, we propose an intrinsic evaluation via clustering and evaluate user embeddings by an extrinsic task, text classification. The experiments on the three English-language social media datasets show that our proposed approach can generally outperform baselines via adapting the user factor.

Formulating effective search queries remains a challenging task, particularly when users lack expertise in a specific domain or are not proficient in the language of the content. Providing example documents of interest might be easier for a user. However, such query-by-example scenarios are prone to concept drift, and the retrieval effectiveness is highly sensitive to the query generation method, without a clear way to incorporate user feedback. To enable exploration and to support Human-In-The-Loop experiments we propose QueryExplorer -- an interactive query generation, reformulation, and retrieval interface with support for HuggingFace generation models and PyTerrier's retrieval pipelines and datasets, and extensive logging of human feedback. To allow users to create and modify effective queries, our demo supports complementary approaches of using LLMs interactively, assisting the user with edits and feedback at multiple stages of the query formulation process. With support for recording fine-grained interactions and user annotations, QueryExplorer can serve as a valuable experimental and research platform for annotation, qualitative evaluation, and conducting Human-in-the-Loop (HITL) experiments for complex search tasks where users struggle to formulate queries.

Did you try out the new Bing Search? Or maybe you fiddled around with Google AI~Overviews? These might sound familiar because the modern-day search stack has recently evolved to include retrieval-augmented generation (RAG) systems. They allow searching and incorporating real-time data into large language models (LLMs) to provide a well-informed, attributed, concise summary in contrast to the traditional search paradigm that relies on displaying a ranked list of documents. Therefore, given these recent advancements, it is crucial to have an arena to build, test, visualize, and systematically evaluate RAG-based search systems. With this in mind, we propose the TREC 2024 RAG Track to foster innovation in evaluating RAG systems. In our work, we lay out the steps we've made towards making this track a reality -- we describe the details of our reusable framework, Ragnar\"ok, explain the curation of the new MS MARCO V2.1 collection choice, release the development topics for the track, and standardize the I/O definitions which assist the end user. Next, using Ragnar\"ok, we identify and provide key industrial baselines such as OpenAI's GPT-4o or Cohere's Command R+. Further, we introduce a web-based user interface for an interactive arena allowing benchmarking pairwise RAG systems by crowdsourcing. We open-source our Ragnar\"ok framework and baselines to achieve a unified standard for future RAG systems.

With the emergence of mobile and wearable devices, push notification becomes a powerful tool to connect and maintain the relationship with App users, but sending inappropriate or too many messages at the wrong time may result in the App being removed by the users. In order to maintain the retention rate and the delivery rate of advertisement, we adopt Deep Neural Network (DNN) to develop a pop-up recommendation system "Click sequence-aware deeP neural network (DNN)-based Pop-uPs recOmmendation (C-3PO)" enabled by collaborative filtering-based hybrid user behavioral analysis. We further verified the system with real data collected from the product Security Master, Clean Master and CM Browser, supported by Leopard Mobile Inc. (Cheetah Mobile Taiwan Agency). In this way, we can know precisely about users' preference and frequency to click on the push notification/pop-ups, decrease the troublesome to users efficiently, and meanwhile increase the click through rate of push notifications/pop-ups.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) na\"ive methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

In light of the success of the pre-trained language models (PLMs), continual pre-training of generic PLMs has been the paradigm of domain adaption. In this paper, we propose QUERT, A Continual Pre-trained Language Model for QUERy Understanding in Travel Domain Search. QUERT is jointly trained on four tailored pre-training tasks to the characteristics of query in travel domain search: Geography-aware Mask Prediction, Geohash Code Prediction, User Click Behavior Learning, and Phrase and Token Order Prediction. Performance improvement of downstream tasks and ablation experiment demonstrate the effectiveness of our proposed pre-training tasks. To be specific, the average performance of downstream tasks increases by 2.02% and 30.93% in supervised and unsupervised settings, respectively. To check on the improvement of QUERT to online business, we deploy QUERT and perform A/B testing on Fliggy APP. The feedback results show that QUERT increases the Unique Click-Through Rate and Page Click-Through Rate by 0.89% and 1.03% when applying QUERT as the encoder. Our code and downstream task data will be released for future research.