app.py

from dotenv import load_dotenv
import streamlit as st
import os
import google.generativeai as genai
import random
from streamlit import session_state as state
from formulas import email_formulas  # Updated import statement
from angles import angles

# Cargar las variables de entorno
load_dotenv()

# Configurar la API de Google
genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))

# Fórmulas con ejemplos y explicaciones
# email_formulas dictionary has been moved to formulas/email_formulas.py

# Cambiar el nombre de la función
def generate_emails(number_of_emails, target_audience, product, temperature, selected_formula, selected_angle, file_content="", image_parts=None, is_image=False, emotion="", desired_action=""):
    # Crear la configuración del modelo
    generation_config = {
        "temperature": temperature,
        "top_p": 0.65,
        "top_k": 360,
        "max_output_tokens": 8196,
    }

    model = genai.GenerativeModel(
        model_name="gemini-2.0-flash",
        generation_config=generation_config,
    )
    
    # Angle dictionaries have been moved to angles/angle_data.py
    
    # Incluir las instrucciones del sistema en el prompt principal
    system_prompt = f"""You are a world-class direct response copywriter trained by Gary Halbert, Gary Bencivenga, and David Ogilvy.



You have helped many marketers before me persuade their clients through emotional email sequences.

Your task is to create email sequences that make my [buyer persona] feel [emotion] about my [product/service] and convince them to register/take [desired action].



FORMAT RULES:

- Each email must have a clear and attractive subject line

- Include personalized greeting

- The email body must be persuasive and emotional

- Include a clear call to action

- Add a professional signature

- Separate each email with a dividing line



IMPORTANT ANGLE INSTRUCTIONS:

- The selected angle MUST be applied to EACH email

- The angle modifies HOW the message is expressed, not its structure

- Think of the angle as a "tone overlay" on the content

- The formula provides the structure, the angle provides the style

- Both must work together seamlessly



FORMAT EXAMPLE:

---

SUBJECT: [Attractive subject line]



Hello [Name],



[Email body with persuasive and emotional content]



[Clear call to action]



[Signature]

---



IMPORTANT:

- Each email must be unique and memorable

- Avoid clichés and generalities

- Maintain a persuasive but credible tone

- Adapt language to the target audience

- Focus on transformative benefits

- Follow the selected angle style while maintaining the structure"""

    # Iniciar el prompt con las instrucciones del sistema
    email_instruction = f"{system_prompt}\n\n"

    # Añadir contenido del archivo si existe
    if file_content:
        email_instruction += f"""

REFERENCE CONTENT:

Carefully analyze the following content as a reference for generating emails:

{file_content[:3000]}



ANALYSIS INSTRUCTIONS:

1. Extract key information about the product or service mentioned

2. Identify the tone, style, and language used

3. Detect any data about the target audience or customer avatar

4. Look for benefits, features, or pain points mentioned

5. Use relevant terms, phrases, or concepts from the content

6. Maintain consistency with the brand identity or main message

7. Adapt the emails to resonate with the provided content



IMPORTANT COMBINATIONS:

"""
        # Updated conditions for specific input combinations
        if product and not target_audience:
            email_instruction += f"""- FILE + PRODUCT: You have a reference document and product ({product}). Create emails that highlight this specific product's benefits and features using insights from the document. Extract audience information from the document to better target the emails.

"""
        elif target_audience and not product:
            email_instruction += f"""- FILE + TARGET AUDIENCE: You have a reference document and target audience ({target_audience}). Create emails tailored to this specific audience using language and concepts from the document. Identify products or services from the document that would appeal to this audience.

"""
        elif product and target_audience:
            email_instruction += f"""- PRODUCT + TARGET AUDIENCE: You have both product ({product}) and target audience ({target_audience}). Create emails that connect this specific product with this specific audience, using insights from the document to strengthen the connection.

"""
        
        email_instruction += """

IMPORTANT: Naturally integrate the elements found in the content with the selected formula and angle.

"""
    
    # Añadir instrucciones de ángulo solo si no es "NINGUNO"
    if selected_angle != "NINGUNO":
        email_instruction += f"""

MAIN ANGLE: {selected_angle}

SPECIFIC ANGLE INSTRUCTIONS:

{angles[selected_angle]["instruction"]}



IMPORTANT: The angle {selected_angle} must be applied as a "style layer" over the formula structure:

1. Keep the base structure of the formula intact

2. Apply the tone and style of the {selected_angle} angle

3. Ensure each element of the formula reflects the angle

4. The angle affects "how" it's said, not "what" is said



SUCCESSFUL EXAMPLES OF THE {selected_angle} ANGLE:

"""
        for example in angles[selected_angle]["examples"]:
            email_instruction += f"- {example}\n"

    # Dentro de la función, actualizar el prompt para incluir emoción y acción deseada
    email_instruction += (
    f"\nYour task is to create {number_of_emails} persuasive emails for {target_audience} "
    f"that evoke {emotion} and convince them to {desired_action} about {product}. "
    )

    if selected_angle != "NINGUNO":
        email_instruction += f"IMPORTANT: Each email MUST follow the {selected_angle} angle clearly and consistently.\n\n"

    email_instruction += (
        f"Avoid obvious mentions of {product} and focus on generating genuine interest"
    )

    if selected_angle != "NINGUNO":
        email_instruction += f" using the selected angle"

    email_instruction += ".\n\n"

    email_instruction += (
        f"IMPORTANT: Carefully study these examples of the selected formula. "
        f"Each example represents the style and structure to follow"
    )

    if selected_angle != "NINGUNO":
        email_instruction += f", adapted to the {selected_angle} angle"

    email_instruction += ":\n\n"

    # Agregar 5 ejemplos aleatorios de la fórmula
    random_examples = random.sample(selected_formula['examples'], min(5, len(selected_formula['examples'])))

    email_instruction += "FORMULA EXAMPLES TO FOLLOW:\n"
    for i, example in enumerate(random_examples, 1):
        email_instruction += f"{i}. {example}\n"

    email_instruction += "\nSPECIFIC INSTRUCTIONS:\n"
    email_instruction += "1. Maintain the same structure and length as the previous examples\n"
    email_instruction += "2. Use the same tone and writing style\n"
    email_instruction += "3. Replicate the phrase construction patterns\n"
    email_instruction += "4. Preserve the level of specificity and detail\n"
    email_instruction += f"5. Adapt the content for {target_audience} while maintaining the essence of the examples\n\n"

    email_instruction += f"FORMULA TO FOLLOW:\n{selected_formula['description']}\n\n"

    # CORRECTO (con indentación):
    if selected_angle != "NINGUNO":
        email_instruction += f"""

    FINAL REMINDER:

    1. Follow the structure of the selected formula

    2. Apply the angle as a "style layer"

    3. Maintain coherence between formula and angle

    4. Ensure each email reflects both elements



GENERATE NOW:

Create {number_of_headlines} emails that faithfully follow the style and structure of the examples shown.

"""
    else:
        email_instruction += f"""

GENERATE NOW:

Create {number_of_headlines} emails that faithfully follow the style and structure of the examples shown.

"""

    # Modificar la forma de enviar el mensaje según si hay imagen o no
    if is_image and image_parts:
        chat_session = model.start_chat(
            history=[
                {
                    "role": "user",
                    "parts": [
                        email_instruction,  # Cambiar headlines_instruction por email_instruction
                        image_parts
                    ],
                },
            ]
        )
        response = chat_session.send_message("Genera los emails siguiendo exactamente el estilo de los ejemplos mostrados, inspirándote en la imagen proporcionada.")
    else:
        chat_session = model.start_chat(
            history=[
                {
                    "role": "user",
                    "parts": [email_instruction],  # Cambiar headlines_instruction por email_instruction
                },
            ]
        )
        response = chat_session.send_message("Genera los emails siguiendo exactamente el estilo de los ejemplos mostrados.")
    
    return response.text

# Configurar la interfaz de usuario con Streamlit
st.set_page_config(page_title="Email Composer", layout="wide")

# Leer el contenido del archivo manual.md
with open("manual.md", "r", encoding="utf-8") as file:
    manual_content = file.read()

# Mostrar el contenido del manual en el sidebar
st.sidebar.markdown(manual_content)

# Load CSS from file
with open("styles/main.css", "r") as f:
    css = f.read()
    
# Apply the CSS
st.markdown(f"<style>{css}</style>", unsafe_allow_html=True)

# Centrar el título y el subtítulo
st.markdown("<h1 style='text-align: center;'>Generador de Emails</h1>", unsafe_allow_html=True)
st.markdown("<h4 style='text-align: center;'>Transforma tu marketing con emails persuasivos que convierten. Esta aplicación es tu arma secreta para crear emails emocionales de respuesta directa que impulsan a la acción.</h4>", unsafe_allow_html=True)

# Crear columnas
col1, col2 = st.columns([1, 2])  

# Columnas de entrada
with col1:
    target_audience = st.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Estudiantes Universitarios")
    product = st.text_input("¿Qué producto/servicio estás promocionando?", placeholder="Ejemplo: Curso de Inglés")
    number_of_emails = st.selectbox("Número de Emails", options=[1, 2, 3, 4, 5], index=2)

    # Crear un único acordeón para fórmula, creatividad y ángulo
    with st.expander("Personaliza tus emails"):
        temperature = st.slider("Creatividad", min_value=0.0, max_value=2.0, value=1.0, step=0.1)
        
        emotion = st.selectbox(
            "¿Qué emoción quieres evocar?",
            options=["Curiosidad", "Miedo", "Esperanza", "Entusiasmo", "Confianza", "Urgencia"]
        )
        
        desired_action = st.text_input("Acción deseada", placeholder="Ejemplo: Registrarse para una prueba gratuita")

        selected_formula_key = st.selectbox(
            "Selecciona una fórmula para tus emails",
            options=list(email_formulas.email_formulas.keys())  # Updated reference
        )

        # Automatically use the keys from the angles dictionary
        # Make sure "NINGUNO" appears first, then the rest alphabetically
        angle_keys = ["NINGUNO"] + sorted([key for key in angles.keys() if key != "NINGUNO"])
        selected_angle = st.selectbox(
            "Selecciona un ángulo para tus emails",
            options=angle_keys
        )
        
        # Añadir cargador de archivos dentro del acordeón
        uploaded_file = st.file_uploader("📄 Archivo o imagen de referencia", 
                                        type=['txt', 'pdf', 'docx', 'jpg', 'jpeg', 'png'])
        
        file_content = ""
        is_image = False
        image_parts = None
        
        if uploaded_file is not None:
            file_type = uploaded_file.name.split('.')[-1].lower()
            
            # Manejar archivos de texto
            if file_type in ['txt', 'pdf', 'docx']:
                if file_type == 'txt':
                    try:
                        file_content = uploaded_file.read().decode('utf-8')
                        st.success(f"Archivo TXT cargado correctamente: {uploaded_file.name}")
                    except Exception as e:
                        st.error(f"Error al leer el archivo TXT: {str(e)}")
                        file_content = ""
                
                elif file_type == 'pdf':
                    try:
                        import PyPDF2
                        pdf_reader = PyPDF2.PdfReader(uploaded_file)
                        file_content = ""
                        for page in pdf_reader.pages:
                            file_content += page.extract_text() + "\n"
                        st.success(f"Archivo PDF cargado correctamente: {uploaded_file.name}")
                    except Exception as e:
                        st.error(f"Error al leer el archivo PDF: {str(e)}")
                        file_content = ""
                        
                elif file_type == 'docx':
                    try:
                        import docx
                        doc = docx.Document(uploaded_file)
                        file_content = "\n".join([para.text for para in doc.paragraphs])
                        st.success(f"Archivo DOCX cargado correctamente: {uploaded_file.name}")
                    except Exception as e:
                        st.error(f"Error al leer el archivo DOCX: {str(e)}")
                        file_content = ""
            
            # Manejar archivos de imagen
            elif file_type in ['jpg', 'jpeg', 'png']:
                try:
                    from PIL import Image
                    image = Image.open(uploaded_file)
                    image_bytes = uploaded_file.getvalue()
                    image_parts = {
                        "mime_type": uploaded_file.type,
                        "data": image_bytes
                    }
                    is_image = True
                    st.image(image, caption="Imagen cargada", use_column_width=True)
                except Exception as e:
                    st.error(f"Error processing image: {str(e)}")
                    is_image = False

    selected_formula = email_formulas.email_formulas[selected_formula_key]  # Updated reference

    # Botón de enviar
    submit = st.button("Generar Emails")

# Mostrar los emails generados
if submit:
    # Check if we have a valid combination of inputs
    has_file = 'file_content' in locals() and file_content.strip() != ""
    has_product = product.strip() != ""
    has_audience = target_audience.strip() != ""
    has_emotion = 'emotion' in locals() and emotion.strip() != ""
    has_action = 'desired_action' in locals() and desired_action.strip() != ""
    
    # Valid combinations:
    # 1. File + Product (no audience needed)
    # 2. File + Audience (no product needed)
    # 3. Product + Audience (traditional way)
    valid_inputs = (
        (has_file and has_product) or
        (has_file and has_audience) or
        (has_product and has_audience and has_emotion and has_action)
    )
    
    if valid_inputs and selected_formula:
        try:
            # Update the function call to include emotion and desired_action
            generated_emails = generate_emails(
                number_of_emails,
                target_audience,
                product,
                temperature,
                selected_formula,
                selected_angle,
                file_content if 'file_content' in locals() else "",
                image_parts if 'image_parts' in locals() else None,
                is_image if 'is_image' in locals() else False,
                emotion,  # Añadir el parámetro de emoción
                desired_action  # Añadir el parámetro de acción deseada
            )
            col2.markdown(f"""

                <div class="results-container">

                    <h4>Tus emails persuasivos:</h4>

                    <p>{generated_emails}</p>

                </div>

            """, unsafe_allow_html=True)
        except ValueError as e:
            col2.error(f"Error: {str(e)}")
    else:
        if not selected_formula:
            col2.error("Por favor selecciona una fórmula.")
        elif not (has_emotion and has_action):
            col2.error("Por favor especifica la emoción que quieres evocar y la acción deseada.")
        else:
            col2.error("Por favor proporciona al menos una de estas combinaciones: archivo + producto, archivo + público objetivo, o producto + público objetivo + emoción + acción deseada.")