Update formulas/email_formulas.py
Browse files- formulas/email_formulas.py +614 -436
formulas/email_formulas.py
CHANGED
@@ -304,100 +304,100 @@ email_formulas = {
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"""
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],
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"subject_line_types": {
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"curiosity": "
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"direct_benefit": "
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"bizarre": "
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"shocking_effect": "
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"playing_with_quotes": "
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"contrast": "
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"book_movie_titles": "
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"tv_movie_characters": "
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"challenging_dogmas": "
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"numbers": "
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"authority_proof": "
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"mix_match": "
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},
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"infotainment_techniques": {
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"cruel_irony": "
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"dramatic_contrast": "
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"emotional_rollercoaster": "
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"unexpected_twist": "
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"vulnerable_confession": "
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"mentor_character": "
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"specific_details": "
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"sensory_language": "
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"cliffhanger": "
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"relatable_struggle": "
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"surprising_data": "
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"metaphors_analogies": "
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"personal_transformation": "
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"behind_scenes": "
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"uncomfortable_truths": "
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"industry_myths": "
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"specific_numbers": "
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"before_after_framework": "
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"three_options_close": "
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"future_pacing": "
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},
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"email_structure_template": {
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"email1": {
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"purpose": "
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"recommended_subject_types": ["curiosity", "shocking_effect", "contrast"],
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"recommended_techniques": ["vulnerable_confession", "specific_details", "cliffhanger"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email2": {
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"purpose": "
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"recommended_subject_types": ["shocking_effect", "numbers", "challenging_dogmas"],
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"recommended_techniques": ["emotional_rollercoaster", "relatable_struggle", "sensory_language"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email3": {
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"purpose": "
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"recommended_subject_types": ["bizarre", "curiosity", "mix_match"],
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"recommended_techniques": ["mentor_character", "unexpected_twist", "surprising_data"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email4": {
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"purpose": "
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"recommended_subject_types": ["numbers", "direct_benefit", "contrast"],
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"recommended_techniques": ["personal_transformation", "specific_numbers", "before_after_framework"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email5": {
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"purpose": "
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"recommended_subject_types": ["direct_benefit", "curiosity", "authority_proof"],
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"recommended_techniques": ["three_options_close", "future_pacing", "specific_details"],
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"emotional_focus": "
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"key_elements": [
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]
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}
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}
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@@ -703,105 +703,105 @@ email_formulas = {
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"""
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],
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"subject_line_types": {
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"educational": "
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"problem_solving": "
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"myth_busting": "
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"story_based": "
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"results_focused": "
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"question": "
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"list_based": "
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"how_to": "
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"case_study": "
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"urgency": "
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"insider_knowledge": "
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"transformation": "
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},
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"nurturing_techniques": {
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"value_first": "
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"social_proof": "
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"storytelling": "
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"problem_agitation": "
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"solution_revelation": "
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"objection_handling": "
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"authority_building": "
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"specific_results": "
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"future_pacing": "
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"transparency": "
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"educational_content": "
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"personalization": "
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"comparison": "
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"scarcity": "
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"urgency": "
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"guarantee": "
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"bonus_stacking": "
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"three_options_close": "
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"bridge_building": "
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"call_to_action": "
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},
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"email_structure_template": {
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"email1": {
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"purpose": "
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"recommended_subject_types": ["educational", "list_based", "problem_solving"],
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"recommended_techniques": ["value_first", "problem_agitation", "bridge_building"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email2": {
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"purpose": "
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"recommended_subject_types": ["myth_busting", "question", "insider_knowledge"],
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"recommended_techniques": ["objection_handling", "social_proof", "transparency"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email3": {
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"purpose": "
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"recommended_subject_types": ["story_based", "case_study", "results_focused"],
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"recommended_techniques": ["storytelling", "authority_building", "specific_results"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email4": {
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"purpose": "
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"recommended_subject_types": ["transformation", "how_to", "results_focused"],
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"recommended_techniques": ["solution_revelation", "comparison", "personalization"],
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"emotional_focus": "
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"key_elements": [
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]
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},
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"email5": {
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"purpose": "
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"recommended_subject_types": ["urgency", "transformation", "question"],
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"recommended_techniques": ["scarcity", "guarantee", "three_options_close", "bonus_stacking"],
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"emotional_focus": "
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"key_elements": [
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}
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}
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@@ -1138,111 +1138,151 @@ email_formulas = {
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"""
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],
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"subject_line_types": {
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"curiosity": "
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"direct_benefit": "
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"bizarre": "
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"shocking_effect": "
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"playing_with_quotes": "
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"contrast": "
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"book_movie_titles": "
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"tv_movie_characters": "
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"challenging_dogmas": "
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"numbers": "
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"authority_proof": "
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"mix_match": "
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},
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"infotainment_techniques": {
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"cruel_irony": "
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"ironic_news": "
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"sarcasm": "
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"playful_arrogance": "
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"poking_fun_competition": "
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"historical_analogies": "
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"high_contrast": "
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"avoidance_lists": "
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"unusual_words": "
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"surprising_data": "
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"wordplay": "
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"action_items": "
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"future_trends": "
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"personal_stories": "
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"behind_scenes": "
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"uncomfortable_stories": "
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"industry_myths": "
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"quotes_references": "
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"making_comparisons": "
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"top_lists": "
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},
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"email_structure_template": {
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"email1": {
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"purpose": "
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"recommended_subject_types": ["challenging_dogmas", "shocking_effect", "curiosity"],
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"recommended_infotainment": ["personal_stories", "industry_myths", "surprising_data"]
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},
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"email2": {
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"purpose": "
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"recommended_subject_types": ["numbers", "bizarre", "mix_match"],
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"recommended_infotainment": ["historical_analogies", "making_comparisons", "behind_scenes"]
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},
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"email3": {
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"purpose": "
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"recommended_subject_types": ["challenging_dogmas", "authority_proof", "shocking_effect"],
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"recommended_infotainment": ["industry_myths", "uncomfortable_stories", "playful_arrogance"]
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},
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"email4": {
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"purpose": "
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"recommended_subject_types": ["bizarre", "direct_benefit", "contrast"],
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"recommended_infotainment": ["surprising_data", "avoidance_lists", "action_items"]
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},
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"email5": {
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"purpose": "
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"recommended_subject_types": ["curiosity", "direct_benefit", "mix_match"],
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"recommended_infotainment": ["personal_stories", "future_trends", "quotes_references"]
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}
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}
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},
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"Conversión Directa": {
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"description": """
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1. **Email 1 -
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2. **Email 2 -
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3. **Email 3 -
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4. **Email 4 -
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5. **Email 5 -
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""",
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"examples": [
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# Email 1 - Conexión inicial y valor anticipado
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""",
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],
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"subject_line_types": {
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},
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"conversion_techniques": {
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"email_structure_template": {
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"email1": {
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"purpose": "
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"recommended_subject_types": ["
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"recommended_techniques": ["
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"emotional_focus": "
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"key_elements": [
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},
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"email2": {
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"purpose": "
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"recommended_subject_types": ["
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"recommended_techniques": ["
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"emotional_focus": "
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"key_elements": [
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},
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"email3": {
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"purpose": "
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"recommended_subject_types": ["
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"recommended_techniques": ["
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"emotional_focus": "
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"key_elements": [
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"email4": {
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"purpose": "
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"recommended_subject_types": ["
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"recommended_techniques": ["
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"emotional_focus": "
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"key_elements": [
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},
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"email5": {
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"purpose": "
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"recommended_subject_types": ["
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"recommended_techniques": ["
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"emotional_focus": "
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"key_elements": [
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},
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"description": """
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1. **Email 1 -
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2. **Email 2 -
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3. **Email 3 -
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""",
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"examples": [
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# Email 1 - Recordatorio
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"""
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ASUNTO:
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• Curso
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•
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• Acceso a la Comunidad
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¿Por qué completar tu compra ahora?
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•
|
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-
•
|
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-
•
|
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• Nuestra garantía de satisfacción de 30 días elimina cualquier riesgo (si no te encanta, nos lo devuelves y listo)
|
1593 |
|
1594 |
-
>>
|
1595 |
https://tudominio.com/completar-compra
|
1596 |
|
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-
¿Tienes alguna duda o necesitas ayuda para
|
1598 |
|
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📱 Escríbenos por WhatsApp: https://wa.me/34612345678
|
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Nuestro
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Fundador de Marketing Efectivo
|
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-
|
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-
P.D. Tu carrito está considerando unirse a un grupo de apoyo para "Carritos Abandonados Anónimos". Puedes evitarle este trauma completando tu compra en los próximos dos días y aprovechando tu descuento del 25%.
|
1610 |
""",
|
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|
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-
# Email 2 -
|
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"""
|
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-
ASUNTO:
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|
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• Curso Completo de Marketing Digital
|
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• Plantillas Premium de Email Marketing
|
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-
• Acceso a la Comunidad VIP
|
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-
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|
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• "¿Es complicado de usar?" → Si puedes hacer un sándwich, puedes implementar nuestras estrategias (¡y si no puedes hacer un sándwich, incluimos instrucciones para eso también!)
|
1635 |
-
• "¿Realmente vale la pena?" → Considerando que podrías duplicar tus ingresos en 90 días, el precio con descuento es prácticamente un robo (pero legal)
|
1636 |
|
1637 |
>> COMPLETA TU COMPRA ANTES QUE EXPIRE <<
|
1638 |
https://tudominio.com/completar-compra
|
1639 |
|
1640 |
-
¿Sigues con dudas? Únete a nuestro grupo de WhatsApp donde Laura, nuestra
|
1641 |
|
1642 |
📱 Grupo de WhatsApp: https://chat.whatsapp.com/AbCdEfGhIjKl
|
1643 |
Horario de atención: 9:00 - 20:00h (Hora española)
|
1644 |
|
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-
Recuerda: solo 24 horas más para aprovechar tu descuento del 25%. Después, volverá al precio regular de
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""",
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# Email
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"""
|
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-
ASUNTO:
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-
|
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-
|
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• Curso Completo de Marketing Digital
|
1663 |
-
• Plantillas Premium de Email Marketing
|
1664 |
-
• Acceso a la Comunidad VIP
|
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|
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Antes de que tomes tu decisión final, considera esto:
|
1671 |
|
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-
•
|
1673 |
-
•
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|
1674 |
• Tu inversión está completamente protegida por nuestra garantía de satisfacción
|
1675 |
-
• El precio volverá a
|
1676 |
|
1677 |
-
Como gesto
|
1678 |
|
1679 |
>> ÚLTIMA OPORTUNIDAD - COMPLETA TU COMPRA <<
|
1680 |
https://tudominio.com/completar-compra
|
1681 |
|
1682 |
-
¿Necesitas ayuda para tomar tu decisión? Nuestro equipo está
|
1683 |
|
1684 |
-
|
1685 |
📞 Llámanos: 900 123 456
|
1686 |
-
💬 Videollamada express (
|
1687 |
|
1688 |
-
Estamos disponibles hasta la medianoche para ayudarte a tomar la mejor decisión para tu
|
1689 |
|
1690 |
-
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|
1691 |
|
1692 |
-
|
1693 |
-
Fundador de Marketing Efectivo
|
1694 |
-
|
1695 |
-
P.D. Tu carrito me pidió que te transmitiera sus últimas palabras: "Podríamos haber tenido algo especial juntos. Aún no es tarde para nuestro final feliz." (Realmente se está poniendo melodramático con esto).
|
1696 |
|
1697 |
P.P.D. En serio, solo quedan unas horas. El descuento del 25% expira a la medianoche, sin excepciones ni prórrogas.
|
1698 |
""",
|
1699 |
],
|
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"subject_line_types": {
|
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"
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"cuenta_atrás": "
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"
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"
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"
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"
|
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},
|
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"recovery_techniques": {
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"
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"
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|
1721 |
},
|
1722 |
"email_structure_template": {
|
1723 |
"email1": {
|
1724 |
-
"purpose": "
|
1725 |
-
"recommended_subject_types": ["
|
1726 |
-
"recommended_techniques": ["
|
1727 |
-
"emotional_focus": "
|
1728 |
"key_elements": [
|
1729 |
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|
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]
|
1736 |
},
|
1737 |
"email2": {
|
1738 |
-
"purpose": "
|
1739 |
-
"recommended_subject_types": ["cuenta_atrás", "
|
1740 |
-
"recommended_techniques": ["
|
1741 |
-
"emotional_focus": "
|
1742 |
"key_elements": [
|
1743 |
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"
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1744 |
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"
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|
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]
|
1750 |
},
|
1751 |
"email3": {
|
1752 |
-
"purpose": "
|
1753 |
-
"recommended_subject_types": ["
|
1754 |
-
"recommended_techniques": ["
|
1755 |
-
"emotional_focus": "
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|
1756 |
"key_elements": [
|
1757 |
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|
1758 |
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|
1763 |
]
|
1764 |
}
|
1765 |
},
|
1766 |
"webinar_default_name": "Masterclass Exclusiva: Cómo Sacar el Máximo Provecho de Tu Compra",
|
1767 |
"processing_instructions": """
|
1768 |
-
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|
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|
1781 |
"""
|
1782 |
},
|
1783 |
}
|
|
|
304 |
"""
|
305 |
],
|
306 |
"subject_line_types": {
|
307 |
+
"curiosity": "Creates intrigue that drives email opens (e.g. 'La llamada que cambió mi vida')",
|
308 |
+
"direct_benefit": "Clearly establishes what the reader will gain (e.g. 'Cómo ganar libertad financiera en 6 meses')",
|
309 |
+
"bizarre": "Uses unusual or unexpected elements to capture attention (e.g. 'El extraño encuentro que me hizo millonario')",
|
310 |
+
"shocking_effect": "Creates emotional impact through surprising statements (e.g. 'Me dijeron que era un fracasado, y tenían razón')",
|
311 |
+
"playing_with_quotes": "Modifies familiar sayings (e.g. 'Más vale sistema en mano que promesa volando')",
|
312 |
+
"contrast": "Juxtaposes unexpected elements (e.g. 'Cómo pasé de desempleado a empresario en 90 días')",
|
313 |
+
"book_movie_titles": "Leverages familiar media (e.g. 'El Padrino del marketing digital')",
|
314 |
+
"tv_movie_characters": "References to popular culture (e.g. 'La estrategia Walter White para construir tu imperio')",
|
315 |
+
"challenging_dogmas": "Questions established beliefs (e.g. 'Por qué el trabajo duro NO te hará rico')",
|
316 |
+
"numbers": "Uses specific quantities to create structure (e.g. '3 errores que me costaron 50.000€')",
|
317 |
+
"authority_proof": "Leverages credible sources (e.g. 'El método que Harvard no quiere que conozcas')",
|
318 |
+
"mix_match": "Combines multiple approaches (e.g. 'La extraña técnica de un monje budista que generó 30.000€')"
|
319 |
},
|
320 |
"infotainment_techniques": {
|
321 |
+
"cruel_irony": "Highlight contradictory or unexpected results in your story",
|
322 |
+
"dramatic_contrast": "Emphasize the difference between 'before' and 'after'",
|
323 |
+
"emotional_rollercoaster": "Take the reader through intense emotional ups and downs",
|
324 |
+
"unexpected_twist": "Introduce surprising narrative turns",
|
325 |
+
"vulnerable_confession": "Share moments of personal weakness or failure",
|
326 |
+
"mentor_character": "Introduce a mentor figure who changes perspective",
|
327 |
+
"specific_details": "Use precise details that make the story more credible",
|
328 |
+
"sensory_language": "Employ descriptions that activate the senses",
|
329 |
+
"cliffhanger": "End with a promise that creates anticipation",
|
330 |
+
"relatable_struggle": "Present obstacles that the audience identifies with",
|
331 |
+
"surprising_data": "Share unexpected statistics or facts",
|
332 |
+
"metaphors_analogies": "Use creative comparisons to explain concepts",
|
333 |
+
"personal_transformation": "Narrate personal change dramatically",
|
334 |
+
"behind_scenes": "Reveal internal perspectives or industry secrets",
|
335 |
+
"uncomfortable_truths": "Share difficult realities that others avoid mentioning",
|
336 |
+
"industry_myths": "Debunk common misconceptions",
|
337 |
+
"specific_numbers": "Use exact figures to increase credibility",
|
338 |
+
"before_after_framework": "Structure the narrative in a clear before and after",
|
339 |
+
"three_options_close": "Present three possible paths, with yours being the most attractive",
|
340 |
+
"future_pacing": "Help the reader visualize their future after taking action"
|
341 |
},
|
342 |
"email_structure_template": {
|
343 |
"email1": {
|
344 |
+
"purpose": "Capture initial attention and establish emotional connection",
|
345 |
"recommended_subject_types": ["curiosity", "shocking_effect", "contrast"],
|
346 |
"recommended_techniques": ["vulnerable_confession", "specific_details", "cliffhanger"],
|
347 |
+
"emotional_focus": "Empathy and curiosity",
|
348 |
"key_elements": [
|
349 |
+
"Impactful personal story",
|
350 |
+
"Moment of crisis or change",
|
351 |
+
"Hint about transformation",
|
352 |
+
"Question that creates identification"
|
353 |
]
|
354 |
},
|
355 |
"email2": {
|
356 |
+
"purpose": "Intensify the drama and deepen emotional connection",
|
357 |
"recommended_subject_types": ["shocking_effect", "numbers", "challenging_dogmas"],
|
358 |
"recommended_techniques": ["emotional_rollercoaster", "relatable_struggle", "sensory_language"],
|
359 |
+
"emotional_focus": "Frustration and hopelessness",
|
360 |
"key_elements": [
|
361 |
+
"Detailed obstacles and failures",
|
362 |
+
"Emotional low point",
|
363 |
+
"Desperate decision",
|
364 |
+
"Identification question"
|
365 |
]
|
366 |
},
|
367 |
"email3": {
|
368 |
+
"purpose": "Present the turning point and solution",
|
369 |
"recommended_subject_types": ["bizarre", "curiosity", "mix_match"],
|
370 |
"recommended_techniques": ["mentor_character", "unexpected_twist", "surprising_data"],
|
371 |
+
"emotional_focus": "Hope and possibility",
|
372 |
"key_elements": [
|
373 |
+
"Transformative encounter",
|
374 |
+
"Key revelation",
|
375 |
+
"First positive results",
|
376 |
+
"Anticipation of greater transformation"
|
377 |
]
|
378 |
},
|
379 |
"email4": {
|
380 |
+
"purpose": "Demonstrate complete transformation and the system",
|
381 |
"recommended_subject_types": ["numbers", "direct_benefit", "contrast"],
|
382 |
"recommended_techniques": ["personal_transformation", "specific_numbers", "before_after_framework"],
|
383 |
+
"emotional_focus": "Inspiration and motivation",
|
384 |
"key_elements": [
|
385 |
+
"Step-by-step system",
|
386 |
+
"Concrete results with figures",
|
387 |
+
"Unexpected benefits",
|
388 |
+
"Demystification of requirements"
|
389 |
]
|
390 |
},
|
391 |
"email5": {
|
392 |
+
"purpose": "Present the offer and create urgency for action",
|
393 |
"recommended_subject_types": ["direct_benefit", "curiosity", "authority_proof"],
|
394 |
"recommended_techniques": ["three_options_close", "future_pacing", "specific_details"],
|
395 |
+
"emotional_focus": "Decision and commitment",
|
396 |
"key_elements": [
|
397 |
+
"Summary of the complete journey",
|
398 |
+
"Clear presentation of the offer",
|
399 |
+
"Bonuses and guarantees",
|
400 |
+
"Call to action with genuine urgency"
|
401 |
]
|
402 |
}
|
403 |
}
|
|
|
703 |
"""
|
704 |
],
|
705 |
"subject_line_types": {
|
706 |
+
"educational": "Offers valuable knowledge (e.g. '3 estrategias que revolucionarán tus ventas')",
|
707 |
+
"problem_solving": "Addresses a specific problem (e.g. 'Cómo superar el estancamiento en tus conversiones')",
|
708 |
+
"myth_busting": "Debunks common beliefs (e.g. 'La verdad sobre el marketing digital que nadie te cuenta')",
|
709 |
+
"story_based": "Uses personal narrative (e.g. 'Mi camino de freelancer frustrado a consultor exitoso')",
|
710 |
+
"results_focused": "Emphasizes concrete results (e.g. 'Cómo aumenté mis ventas un 315% en 90 días')",
|
711 |
+
"question": "Poses an intriguing question (e.g. '¿Por qué tu estrategia digital no está funcionando?')",
|
712 |
+
"list_based": "Structures with numbers (e.g. '5 razones por las que tu marketing no convierte')",
|
713 |
+
"how_to": "Offers practical instructions (e.g. 'Cómo crear una campaña rentable en 7 días')",
|
714 |
+
"case_study": "Presents a real example (e.g. 'Cómo María pasó de 0 a 30.000€ mensuales')",
|
715 |
+
"urgency": "Creates a sense of limited opportunity (e.g. 'ÚLTIMO DÍA: Tu oportunidad termina hoy')",
|
716 |
+
"insider_knowledge": "Suggests privileged information (e.g. 'Lo que los expertos no quieren que sepas')",
|
717 |
+
"transformation": "Promises significant change (e.g. 'Transforma tu negocio digital en 8 semanas')"
|
718 |
},
|
719 |
"nurturing_techniques": {
|
720 |
+
"value_first": "Provide useful information before asking for something in return",
|
721 |
+
"social_proof": "Use testimonials and success stories to build credibility",
|
722 |
+
"storytelling": "Use personal narratives to create emotional connection",
|
723 |
+
"problem_agitation": "Delve into the prospect's pain points and problems",
|
724 |
+
"solution_revelation": "Present the solution as a valuable discovery",
|
725 |
+
"objection_handling": "Anticipate and respond to common doubts",
|
726 |
+
"authority_building": "Demonstrate expertise and knowledge on the subject",
|
727 |
+
"specific_results": "Share concrete data and figures of results",
|
728 |
+
"future_pacing": "Help the reader visualize their future after implementing the solution",
|
729 |
+
"transparency": "Show honesty about limitations or challenges",
|
730 |
+
"educational_content": "Provide information that educates and empowers",
|
731 |
+
"personalization": "Adapt the message to the reader's specific circumstances",
|
732 |
+
"comparison": "Contrast different approaches or solutions",
|
733 |
+
"scarcity": "Create a sense of limited opportunity",
|
734 |
+
"urgency": "Establish a timeframe for action",
|
735 |
+
"guarantee": "Offer guarantees that reduce perceived risk",
|
736 |
+
"bonus_stacking": "Add additional value through bonuses or extras",
|
737 |
+
"three_options_close": "Present three alternatives, with yours being the most attractive",
|
738 |
+
"bridge_building": "Connect each email with the next to maintain interest",
|
739 |
+
"call_to_action": "Include clear instructions on the next step to take"
|
740 |
},
|
741 |
"email_structure_template": {
|
742 |
"email1": {
|
743 |
+
"purpose": "Provide immediate value and establish expectations",
|
744 |
"recommended_subject_types": ["educational", "list_based", "problem_solving"],
|
745 |
"recommended_techniques": ["value_first", "problem_agitation", "bridge_building"],
|
746 |
+
"emotional_focus": "Curiosity and hope",
|
747 |
"key_elements": [
|
748 |
+
"Brief and personal introduction",
|
749 |
+
"Valuable content related to their problems",
|
750 |
+
"Establishment of initial credibility",
|
751 |
+
"Anticipation of future emails",
|
752 |
+
"Invitation to interaction"
|
753 |
]
|
754 |
},
|
755 |
"email2": {
|
756 |
+
"purpose": "Address common objections and build trust",
|
757 |
"recommended_subject_types": ["myth_busting", "question", "insider_knowledge"],
|
758 |
"recommended_techniques": ["objection_handling", "social_proof", "transparency"],
|
759 |
+
"emotional_focus": "Relief and understanding",
|
760 |
"key_elements": [
|
761 |
+
"Recognition of common concerns",
|
762 |
+
"Evidence that debunks objections",
|
763 |
+
"Relevant success stories",
|
764 |
+
"Data that supports your claims",
|
765 |
+
"Transition to the next email"
|
766 |
]
|
767 |
},
|
768 |
"email3": {
|
769 |
+
"purpose": "Establish authority and deep credibility",
|
770 |
"recommended_subject_types": ["story_based", "case_study", "results_focused"],
|
771 |
"recommended_techniques": ["storytelling", "authority_building", "specific_results"],
|
772 |
+
"emotional_focus": "Trust and respect",
|
773 |
"key_elements": [
|
774 |
+
"Relevant personal story",
|
775 |
+
"Credentials and experience",
|
776 |
+
"Achievements and recognition",
|
777 |
+
"Detailed success cases",
|
778 |
+
"Anticipation of the solution"
|
779 |
]
|
780 |
},
|
781 |
"email4": {
|
782 |
+
"purpose": "Present the solution and create desire",
|
783 |
"recommended_subject_types": ["transformation", "how_to", "results_focused"],
|
784 |
"recommended_techniques": ["solution_revelation", "comparison", "personalization"],
|
785 |
+
"emotional_focus": "Enthusiasm and anticipation",
|
786 |
"key_elements": [
|
787 |
+
"Clear presentation of the offer",
|
788 |
+
"Specific and tangible benefits",
|
789 |
+
"Convincing testimonials",
|
790 |
+
"Differentiation from other solutions",
|
791 |
+
"Initial call to action"
|
792 |
]
|
793 |
},
|
794 |
"email5": {
|
795 |
+
"purpose": "Create urgency and motivate immediate action",
|
796 |
"recommended_subject_types": ["urgency", "transformation", "question"],
|
797 |
"recommended_techniques": ["scarcity", "guarantee", "three_options_close", "bonus_stacking"],
|
798 |
+
"emotional_focus": "Decision and commitment",
|
799 |
"key_elements": [
|
800 |
+
"Reminder of the time limit",
|
801 |
+
"Summary of the total value offered",
|
802 |
+
"Guarantee that eliminates risk",
|
803 |
+
"Exclusive bonuses for immediate action",
|
804 |
+
"Clear and direct call to action"
|
805 |
]
|
806 |
}
|
807 |
}
|
|
|
1138 |
"""
|
1139 |
],
|
1140 |
"subject_line_types": {
|
1141 |
+
"curiosity": "Creates intrigue that compels opening the email (e.g. 'La enfermedad que podrías tener')",
|
1142 |
+
"direct_benefit": "Clearly states what the reader will gain (e.g. 'Cómo dominar libros de copywriting en la mitad del tiempo')",
|
1143 |
+
"bizarre": "Uses unusual or unexpected elements to grab attention (e.g. 'Monstruos sedientos de sangre en el marketing')",
|
1144 |
+
"shocking_effect": "Creates emotional impact through surprising statements (e.g. 'Por qué pienso en ti en la ducha')",
|
1145 |
+
"playing_with_quotes": "Modifies familiar sayings (e.g. 'Más vale cliente en mano que ver un ciento volar')",
|
1146 |
+
"contrast": "Juxtaposes unexpected elements (e.g. 'Cómo este alcohólico poco atractivo atrajo a mujeres atractivas')",
|
1147 |
+
"book_movie_titles": "Leverages familiar media (e.g. 'Beavies y Butthead hacen copywriting')",
|
1148 |
+
"tv_movie_characters": "References to popular culture (e.g. 'Las lecciones secretas de marketing de Pulp Fiction')",
|
1149 |
+
"challenging_dogmas": "Questions established beliefs (e.g. 'Por qué la redacción no funciona')",
|
1150 |
+
"numbers": "Uses specific quantities to create structure (e.g. '5 maneras de arruinar una buena carta de ventas')",
|
1151 |
+
"authority_proof": "Leverages credible sources (e.g. 'El secreto para bajar de peso de Albert Einstein')",
|
1152 |
+
"mix_match": "Combines multiple approaches (e.g. 'El secreto mejor guardado de marketing de Obama')"
|
1153 |
},
|
1154 |
"infotainment_techniques": {
|
1155 |
+
"cruel_irony": "Highlight contradictory or unexpected results",
|
1156 |
+
"ironic_news": "Present information in news format with ironic twists",
|
1157 |
+
"sarcasm": "Use sharp humor to make a point",
|
1158 |
+
"playful_arrogance": "Adopt a confident tone with self-awareness",
|
1159 |
+
"poking_fun_competition": "Humorously highlight competitors' weaknesses",
|
1160 |
+
"historical_analogies": "Establish parallels with historical events",
|
1161 |
+
"high_contrast": "Juxtapose dramatically different concepts",
|
1162 |
+
"avoidance_lists": "Share what NOT to do",
|
1163 |
+
"unusual_words": "Use unexpected vocabulary",
|
1164 |
+
"surprising_data": "Share unexpected statistics or facts",
|
1165 |
+
"wordplay": "Use wordplay and linguistic creativity",
|
1166 |
+
"action_items": "Provide clear and actionable steps",
|
1167 |
+
"future_trends": "Forecast upcoming changes",
|
1168 |
+
"personal_stories": "Share relevant experiences",
|
1169 |
+
"behind_scenes": "Reveal insider perspectives",
|
1170 |
+
"uncomfortable_stories": "Share vulnerable moments",
|
1171 |
+
"industry_myths": "Debunk common misconceptions",
|
1172 |
+
"quotes_references": "Use media, books, or expert advice",
|
1173 |
+
"making_comparisons": "Establish parallels between different concepts",
|
1174 |
+
"top_lists": "Create ranked collections of ideas"
|
1175 |
},
|
1176 |
"email_structure_template": {
|
1177 |
"email1": {
|
1178 |
+
"purpose": "Capture initial attention and establish credibility",
|
1179 |
"recommended_subject_types": ["challenging_dogmas", "shocking_effect", "curiosity"],
|
1180 |
+
"recommended_infotainment": ["personal_stories", "industry_myths", "surprising_data"],
|
1181 |
+
"detailed_instructions": "Open with a powerful hook that challenges conventional wisdom or shares a surprising personal discovery. Establish immediate connection through relatability while subtly positioning yourself as a knowledgeable guide. Include at least one unexpected statistic or fact that creates an 'aha moment' for the reader. End with a clear promise of value in upcoming emails and a simple engagement question that encourages replies.",
|
1182 |
+
"key_elements": [
|
1183 |
+
"Attention-grabbing opening statement that disrupts expectations",
|
1184 |
+
"Brief personal introduction that builds immediate rapport",
|
1185 |
+
"One counter-intuitive insight that challenges industry norms",
|
1186 |
+
"Preview of valuable content to come in future emails",
|
1187 |
+
"Simple call-to-action that encourages engagement"
|
1188 |
+
]
|
1189 |
},
|
1190 |
"email2": {
|
1191 |
+
"purpose": "Provide valuable content with unique personality",
|
1192 |
"recommended_subject_types": ["numbers", "bizarre", "mix_match"],
|
1193 |
+
"recommended_infotainment": ["historical_analogies", "making_comparisons", "behind_scenes"],
|
1194 |
+
"detailed_instructions": "Deliver genuinely useful information packaged in an entertaining narrative structure. Use unexpected historical analogies or behind-the-scenes insights to illustrate key points. Incorporate your unique perspective and voice to differentiate from competitors. Balance educational content with personality-driven storytelling. Include specific, actionable advice that provides immediate value while building anticipation for deeper insights to come.",
|
1195 |
+
"key_elements": [
|
1196 |
+
"Entertaining story that naturally introduces the main teaching point",
|
1197 |
+
"Practical, immediately applicable advice with clear examples",
|
1198 |
+
"Unexpected comparison or analogy that makes complex ideas simple",
|
1199 |
+
"Behind-the-scenes insight that only an insider would know",
|
1200 |
+
"Natural transition that builds anticipation for the next email"
|
1201 |
+
]
|
1202 |
},
|
1203 |
"email3": {
|
1204 |
+
"purpose": "Establish authority and deep credibility",
|
1205 |
"recommended_subject_types": ["challenging_dogmas", "authority_proof", "shocking_effect"],
|
1206 |
+
"recommended_infotainment": ["industry_myths", "uncomfortable_stories", "playful_arrogance"],
|
1207 |
+
"detailed_instructions": "Solidify your authority position by debunking common industry myths with evidence-based insights. Share a vulnerable personal story about overcoming challenges or making mistakes to create authentic connection. Balance confidence with self-awareness through 'playful arrogance' that demonstrates expertise without appearing arrogant. Include specific results, case studies or credentials presented as narratives rather than dry facts.",
|
1208 |
+
"key_elements": [
|
1209 |
+
"Bold statement that challenges industry conventional wisdom",
|
1210 |
+
"Vulnerable personal story that demonstrates growth and expertise",
|
1211 |
+
"Specific evidence, data or credentials presented in narrative form",
|
1212 |
+
"Debunking of a common misconception with clear explanation",
|
1213 |
+
"Confident but self-aware tone that balances authority with relatability"
|
1214 |
+
]
|
1215 |
},
|
1216 |
"email4": {
|
1217 |
+
"purpose": "Demonstrate problem-solving expertise",
|
1218 |
"recommended_subject_types": ["bizarre", "direct_benefit", "contrast"],
|
1219 |
+
"recommended_infotainment": ["surprising_data", "avoidance_lists", "action_items"],
|
1220 |
+
"detailed_instructions": "Focus on practical problem-solving by identifying common pain points and presenting unique solutions in an entertaining format. Use surprising data or research to support your approach. Create high-value content through specific action items and clear implementation steps. Include 'avoidance lists' that highlight common mistakes to prevent. Position your methodology as distinctly different from conventional approaches through direct comparisons.",
|
1221 |
+
"key_elements": [
|
1222 |
+
"Clear identification of a significant problem or challenge",
|
1223 |
+
"Unexpected or counter-intuitive approach to solving it",
|
1224 |
+
"Specific action steps presented in an easily digestible format",
|
1225 |
+
"Supporting data or evidence that validates your approach",
|
1226 |
+
"Common mistakes to avoid, presented in an engaging way"
|
1227 |
+
]
|
1228 |
},
|
1229 |
"email5": {
|
1230 |
+
"purpose": "Solidify relationship and offer clear next steps",
|
1231 |
"recommended_subject_types": ["curiosity", "direct_benefit", "mix_match"],
|
1232 |
+
"recommended_infotainment": ["personal_stories", "future_trends", "quotes_references"],
|
1233 |
+
"detailed_instructions": "Create emotional resonance through a meaningful personal story that ties together the key themes from previous emails. Present a compelling vision of the future that inspires action. Incorporate relevant quotes or references that add depth and authority. Summarize the key insights from the email sequence while introducing a clear path forward. Include a direct but non-aggressive call to action that feels like a natural next step rather than a sales pitch.",
|
1234 |
+
"key_elements": [
|
1235 |
+
"Meaningful personal story that creates emotional connection",
|
1236 |
+
"Forward-looking perspective that inspires and motivates",
|
1237 |
+
"Summary of key insights from the entire email sequence",
|
1238 |
+
"Clear presentation of the opportunity or next steps",
|
1239 |
+
"Compelling call to action that feels like a natural progression"
|
1240 |
+
]
|
1241 |
}
|
1242 |
}
|
1243 |
},
|
1244 |
"Conversión Directa": {
|
1245 |
"description": """
|
1246 |
+
The "Direct Conversion" formula is designed to maximize response to specific calls to action such as purchases, downloads, or webinar registrations. Unlike other more structured formulas, this approach prioritizes naturalness and conversational tone, making each email appear as genuine personal communication instead of a predictable marketing sequence.
|
1247 |
+
|
1248 |
+
Key elements of a 5-email Direct Conversion sequence:
|
1249 |
+
|
1250 |
+
1. **Email 1 - Initial connection and anticipated value**:
|
1251 |
+
- Casual and personal opening that establishes an immediate connection
|
1252 |
+
- Introduction of a relevant problem or challenge from a fresh perspective
|
1253 |
+
- Mention of a unique solution or approach you've discovered
|
1254 |
+
- Personal stories that generate natural curiosity
|
1255 |
+
- Subtle anticipation of future value without seeming promotional
|
1256 |
+
|
1257 |
+
2. **Email 2 - Credibility through stories**:
|
1258 |
+
- Narrative that naturally incorporates social proof elements
|
1259 |
+
- Real experiences presented in a conversational manner
|
1260 |
+
- Overcoming common doubts through relevant anecdotes
|
1261 |
+
- Authority elements integrated into the conversation
|
1262 |
+
- Deepening the value of what you will eventually offer
|
1263 |
+
|
1264 |
+
3. **Email 3 - Expansion of specific benefits**:
|
1265 |
+
- Detailed exploration of a key benefit through concrete examples
|
1266 |
+
- Natural visualization of results through stories and cases
|
1267 |
+
- Subtle comparisons that highlight your unique approach
|
1268 |
+
- Differentiating elements presented in the context of real value
|
1269 |
+
- Casual but strategic mention of the available opportunity
|
1270 |
+
|
1271 |
+
4. **Email 4 - Natural presentation of the offer**:
|
1272 |
+
- Fluid transition to the complete presentation of the offer
|
1273 |
+
- Description of value-added elements as a logical extension of the conversation
|
1274 |
+
- Elimination of perceived risks through conversational guarantees
|
1275 |
+
- Justification of value that seems to arise naturally in communication
|
1276 |
+
- Clear but non-aggressive invitation to action
|
1277 |
+
|
1278 |
+
5. **Email 5 - Closing with a sense of opportunity**:
|
1279 |
+
- Friendly reminder about the time limit
|
1280 |
+
- Reinforcement of key points through new perspectives
|
1281 |
+
- Final testimonials integrated as part of the conversation
|
1282 |
+
- Sense of opportunity that closes without obvious pressure tactics
|
1283 |
+
- Final invitation to action that seems like a genuine suggestion
|
1284 |
+
|
1285 |
+
Each email should maintain an authentic and conversational tone, avoiding rigid structures or excessively promotional language. Persuasive techniques should be integrated so naturally that the reader does not perceive they are being guided through a predetermined sales sequence.
|
1286 |
""",
|
1287 |
"examples": [
|
1288 |
# Email 1 - Conexión inicial y valor anticipado
|
|
|
1475 |
""",
|
1476 |
],
|
1477 |
"subject_line_types": {
|
1478 |
+
"personal_experience": "Share a relevant experience that creates connection (e.g. 'This made me rethink everything I knew about productivity')",
|
1479 |
+
"conversational_testimonial": "Present a real case in a natural way (e.g. 'I thought I was a lost cause until...')",
|
1480 |
+
"intriguing_concept": "Introduce a novel idea that generates curiosity (e.g. 'The secret is in the micro-moments')",
|
1481 |
+
"friendly_offer": "Present an opportunity in a close manner (e.g. 'I've prepared something special for you')",
|
1482 |
+
"genuine_urgency": "Create a sense of opportunity without excessive pressure (e.g. 'Last hours to transform your productivity')",
|
1483 |
+
"reflective_question": "Invite personal introspection (e.g. 'What if you've been focusing on the wrong thing?')",
|
1484 |
+
"discovery": "Share a surprising finding (e.g. 'What I discovered about productivity left me speechless')",
|
1485 |
+
"natural_contrast": "Present a before/after without exaggerations (e.g. 'From fighting against the clock to enjoying my work')",
|
1486 |
+
"specific_curiosity": "Generate intrigue about a specific aspect (e.g. 'The hidden pattern in your most productive days')",
|
1487 |
+
"personal_invitation": "Extend an invitation that seems exclusive (e.g. 'I would like to invite you to something special')"
|
1488 |
},
|
1489 |
"conversion_techniques": {
|
1490 |
+
"authentic_narrative": "Use real stories that connect emotionally without seeming fabricated",
|
1491 |
+
"contextual_social_proof": "Integrate testimonials and success cases within a natural conversation",
|
1492 |
+
"subtle_risk_elimination": "Reduce objections without overly emphasizing guarantees",
|
1493 |
+
"honest_scarcity": "Create real limitations presented with transparency",
|
1494 |
+
"experiential_visualization": "Help the reader vividly imagine the experience, not just the results",
|
1495 |
+
"justified_value": "Explain value organically within the conversation",
|
1496 |
+
"micro_commitments": "Guide toward small actions that build commitment gradually",
|
1497 |
+
"anticipation_objections": "Address common doubts conversationally before they arise",
|
1498 |
+
"contextual_personalization": "Adapt the message to the specific moment of the reader's journey",
|
1499 |
+
"opportunity_based_urgency": "Create a sense of timely moment instead of artificial pressure",
|
1500 |
+
"transformative_stories": "Share narratives of change that inspire action",
|
1501 |
+
"selective_relevance": "Focus the message on what's most important to the specific reader",
|
1502 |
+
"natural_reciprocity": "Offer genuine value that creates a natural desire to reciprocate",
|
1503 |
+
"authority_by_experience": "Demonstrate knowledge through practical insights, not credentials",
|
1504 |
+
"community_belonging": "Create a feeling of being part of a group with shared values",
|
1505 |
+
"simplified_decision": "Make the decision process seem simple and natural",
|
1506 |
+
"conversational_guarantee": "Present protections against risks as a natural part of the dialogue",
|
1507 |
+
"timely_incentive": "Offer additional benefits that seem to arise naturally",
|
1508 |
+
"realistic_inaction_cost": "Illustrate the consequences of not acting without dramatizations",
|
1509 |
+
"organic_closing": "Present multiple conversion opportunities that flow with the conversation"
|
1510 |
},
|
1511 |
"email_structure_template": {
|
1512 |
"email1": {
|
1513 |
+
"purpose": "Establish genuine connection and generate natural interest",
|
1514 |
+
"recommended_subject_types": ["personal_experience", "reflective_question", "discovery"],
|
1515 |
+
"recommended_techniques": ["authentic_narrative", "anticipation_objections", "contextual_personalization"],
|
1516 |
+
"emotional_focus": "Curiosity and recognition",
|
1517 |
"key_elements": [
|
1518 |
+
"Conversational opening that connects immediately",
|
1519 |
+
"Relevant personal story that introduces the topic",
|
1520 |
+
"Mention of an interesting discovery or approach",
|
1521 |
+
"Initial benefits presented as personal experience",
|
1522 |
+
"Subtle invitation to continue the conversation"
|
1523 |
]
|
1524 |
},
|
1525 |
"email2": {
|
1526 |
+
"purpose": "Build credibility through shared experiences",
|
1527 |
+
"recommended_subject_types": ["conversational_testimonial", "natural_contrast", "specific_curiosity"],
|
1528 |
+
"recommended_techniques": ["contextual_social_proof", "authority_by_experience", "transformative_stories"],
|
1529 |
+
"emotional_focus": "Empathy and possibility",
|
1530 |
"key_elements": [
|
1531 |
+
"Natural follow-up from the previous email",
|
1532 |
+
"Story or success case presented conversationally",
|
1533 |
+
"Social proof elements integrated into the narrative",
|
1534 |
+
"Anticipation of common doubts in an empathetic way",
|
1535 |
+
"Natural transition to more valuable information"
|
1536 |
]
|
1537 |
},
|
1538 |
"email3": {
|
1539 |
+
"purpose": "Deepen specific benefits with concrete examples",
|
1540 |
+
"recommended_subject_types": ["intriguing_concept", "discovery", "reflective_question"],
|
1541 |
+
"recommended_techniques": ["experiential_visualization", "micro_commitments", "natural_reciprocity"],
|
1542 |
+
"emotional_focus": "Inspiration and possibility",
|
1543 |
"key_elements": [
|
1544 |
+
"Detailed exploration of a key benefit or concept",
|
1545 |
+
"Concrete examples that illustrate practical application",
|
1546 |
+
"Differentiating elements presented naturally",
|
1547 |
+
"Visualization of results through stories",
|
1548 |
+
"Casual introduction of the offer as a logical extension"
|
1549 |
]
|
1550 |
},
|
1551 |
"email4": {
|
1552 |
+
"purpose": "Present the complete offer as a natural solution",
|
1553 |
+
"recommended_subject_types": ["friendly_offer", "personal_invitation", "intriguing_concept"],
|
1554 |
+
"recommended_techniques": ["justified_value", "subtle_risk_elimination", "community_belonging", "conversational_guarantee"],
|
1555 |
+
"emotional_focus": "Enthusiasm and decision",
|
1556 |
"key_elements": [
|
1557 |
+
"Natural transition to the presentation of the offer",
|
1558 |
+
"Complete description of the value offered in context",
|
1559 |
+
"Testimonials integrated as part of the conversation",
|
1560 |
+
"Risk elimination presented conversationally",
|
1561 |
+
"Clear invitation to action that emerges naturally"
|
1562 |
]
|
1563 |
},
|
1564 |
"email5": {
|
1565 |
+
"purpose": "Create a sense of opportunity and facilitate final decision",
|
1566 |
+
"recommended_subject_types": ["genuine_urgency", "personal_reflection", "personal_invitation"],
|
1567 |
+
"recommended_techniques": ["honest_scarcity", "realistic_inaction_cost", "organic_closing", "simplified_decision"],
|
1568 |
+
"emotional_focus": "Resolution and opportunity",
|
1569 |
"key_elements": [
|
1570 |
+
"Personal opening that reconnects emotionally",
|
1571 |
+
"Natural reminder of the time limit",
|
1572 |
+
"Presentation of decision options in a conversational way",
|
1573 |
+
"Final reinforcement of value and guarantees without excessive pressure",
|
1574 |
+
"Friendly closing with clear invitation to action"
|
1575 |
]
|
1576 |
}
|
1577 |
}
|
1578 |
},
|
1579 |
+
"Carrito Abandonado": {
|
1580 |
"description": """
|
1581 |
+
The "Abandoned Cart" formula is designed to recover potential customers who started the purchase process but didn't complete it. It uses a conversational tone with elements of urgency and scarcity to motivate the customer to complete their purchase, incorporating relevant stories that connect with a high-awareness audience.
|
1582 |
+
|
1583 |
+
Key elements of a 5-email Abandoned Cart sequence:
|
1584 |
+
|
1585 |
+
1. **Email 1 - Initial reminder with focus on the pending task**:
|
1586 |
+
- Direct opening that acknowledges the incomplete purchase without pressure
|
1587 |
+
- Specific reminder of products/services in the cart
|
1588 |
+
- Brief story that creates connection and shows understanding
|
1589 |
+
- Subtle mention of limited time to complete the purchase
|
1590 |
+
- Clear call to action
|
1591 |
+
- Contact option to resolve doubts
|
1592 |
+
|
1593 |
+
2. **Email 2 - Main benefits with scarcity elements**:
|
1594 |
+
- Reminder of remaining time to take advantage of the offer
|
1595 |
+
- Story of a customer who almost missed the opportunity
|
1596 |
+
- Reinforcement of the main benefits of the product/service
|
1597 |
+
- Elements of genuine scarcity (limited spots, time, etc.)
|
1598 |
+
- Call to action with a sense of opportunity
|
1599 |
+
- Personalized assistance option
|
1600 |
+
|
1601 |
+
3. **Email 3 - Objections overcome through stories**:
|
1602 |
+
- Narrative about someone who had the same doubts
|
1603 |
+
- Answers to frequently asked questions presented conversationally
|
1604 |
+
- Real testimonials that address common objections
|
1605 |
+
- Reminder of limited time/availability
|
1606 |
+
- Guarantees presented naturally in the conversation
|
1607 |
+
- Call to action that emerges as a logical conclusion
|
1608 |
+
|
1609 |
+
4. **Email 4 - Growing urgency with additional value**:
|
1610 |
+
- Story about the consequences of postponing decisions
|
1611 |
+
- Reminder of the imminent expiration of the special offer
|
1612 |
+
- Introduction of an additional bonus or incentive
|
1613 |
+
- Social proof elements presented conversationally
|
1614 |
+
- Emphasis on the opportunity cost of not acting
|
1615 |
+
- Multiple contact options for last-minute questions
|
1616 |
+
|
1617 |
+
5. **Email 5 - Final opportunity with maximum urgency**:
|
1618 |
+
- Direct opening about the final hours/minutes remaining
|
1619 |
+
- Recap of everything that will be missed
|
1620 |
+
- Last-minute testimonial or success story
|
1621 |
+
- Final incentive or special consideration
|
1622 |
+
- Multiple clear calls to action
|
1623 |
+
- Final reminder of the value proposition and guarantees
|
1624 |
+
|
1625 |
+
Each email maintains a conversational and authentic tone, avoiding robotic language or excessive formality. Urgency and scarcity are communicated genuinely, focusing on the real value the customer is about to miss.
|
1626 |
""",
|
1627 |
"examples": [
|
1628 |
+
# Email 1 - Recordatorio inicial con enfoque en la tarea pendiente
|
1629 |
"""
|
1630 |
+
ASUNTO: Vimos que dejaste algo pendiente, ¿todo bien?
|
1631 |
|
1632 |
+
Por poco lo lograste, y por eso estoy aquí para apoyarte en lo que necesites.
|
1633 |
|
1634 |
+
Estos son los artículos que quedaron esperando en tu carrito:
|
1635 |
+
• Curso Online de Yoga para Papás Solteros
|
1636 |
+
• Guía de Meditación para Principiantes
|
1637 |
+
• Acceso a la Comunidad Exclusiva "Zen Solteros"
|
1638 |
|
1639 |
+
El otro día estaba hablando con Javier, un papá soltero como tú, que también dejó su carrito abandonado. Me contó que entre las mil responsabilidades diarias, simplemente se distrajo con una llamada de la escuela de su hijo y olvidó completar la compra. Cuando finalmente regresó tres días después, su descuento había expirado.
|
1640 |
|
1641 |
+
No quisiera que te pasara lo mismo, especialmente porque tu descuento especial del 25% sigue activo por las próximas 48 horas, lo que significa que aún puedes ahorrar 97€ en tu compra.
|
1642 |
|
1643 |
¿Por qué completar tu compra ahora?
|
1644 |
|
1645 |
+
• Te ahorrarás 97€ gracias al descuento del 25%
|
1646 |
+
• Te unirás a los 230 papás que ya están mejorando su bienestar
|
1647 |
+
• Nuestra garantía de satisfacción de 30 días elimina cualquier riesgo
|
|
|
1648 |
|
1649 |
+
>> COMPLETAR MI COMPRA AHORA <<
|
1650 |
https://tudominio.com/completar-compra
|
1651 |
|
1652 |
+
¿Tienes alguna duda o necesitas ayuda para finalizar tu pedido? Estamos a un mensaje de distancia:
|
1653 |
|
1654 |
📱 Escríbenos por WhatsApp: https://wa.me/34612345678
|
1655 |
+
Nuestro instructor Javier estará encantado de resolver cualquier pregunta que tengas.
|
1656 |
|
1657 |
+
También puedes responder a este email y te ayudaremos a resolver cualquier obstáculo.
|
1658 |
|
1659 |
+
Un saludo,
|
1660 |
+
Miguel Torres
|
1661 |
+
Fundador de Yoga para Papás
|
1662 |
|
1663 |
+
P.D. Tu carrito de compra permanecerá guardado durante 48 horas más, junto con tu descuento especial. Después de ese tiempo, no podemos garantizar que los artículos o el precio especial sigan disponibles.
|
|
|
|
|
|
|
1664 |
""",
|
1665 |
|
1666 |
+
# Email 2 - Beneficios principales con elementos de escasez
|
1667 |
"""
|
1668 |
+
ASUNTO: Solo 24 horas para aprovechar tu descuento de yoga
|
1669 |
|
1670 |
+
Quedan exactamente 24 horas antes de que tu descuento del 25% desaparezca.
|
1671 |
|
1672 |
+
Recordatorio rápido: dejaste estos recursos de bienestar en tu carrito:
|
1673 |
+
• Curso Online de Yoga para Papás Solteros
|
1674 |
+
• Guía de Meditación para Principiantes
|
1675 |
+
• Acceso a la Comunidad Exclusiva "Zen Solteros"
|
1676 |
|
1677 |
+
Te quiero contar algo que me pasó la semana pasada. Carlos, uno de nuestros miembros actuales, me escribió para agradecerme por el recordatorio que le envié sobre su carrito abandonado. Estaba a punto de perder su descuento porque, como él mismo dijo: "Entre el trabajo y mis dos hijos, los días pasan volando y las cosas importantes para mí siempre quedan para después".
|
|
|
|
|
|
|
1678 |
|
1679 |
+
Afortunadamente, completó su compra justo a tiempo y ahora, apenas dos semanas después, ya está practicando yoga con su hija de 6 años cada mañana antes del desayuno.
|
1680 |
|
1681 |
+
Mientras el tiempo sigue avanzando, pensé que te gustaría saber lo que otros papás están diciendo sobre nuestro curso:
|
1682 |
|
1683 |
+
Roberto nos escribió: "Al principio dudé si tendría tiempo para hacer yoga con mi agenda tan apretada. Después de dos semanas siguiendo el programa, mi hijo y yo hacemos las posturas juntos cada mañana. Ha sido una forma increíble de conectar con él."
|
1684 |
|
1685 |
+
Y Daniel comentó: "Llevo practicando yoga con el curso durante un mes y no solo he notado mejoras físicas, sino que ahora manejo el estrés de la paternidad en solitario mucho mejor. Mi único arrepentimiento es no haberlo descubierto antes."
|
1686 |
|
1687 |
+
Debo mencionarte que solo nos quedan 15 plazas para la próxima sesión de coaching grupal que incluimos con el curso. Los que compren después tendrán que esperar al próximo mes para la siguiente sesión.
|
|
|
|
|
1688 |
|
1689 |
>> COMPLETA TU COMPRA ANTES QUE EXPIRE <<
|
1690 |
https://tudominio.com/completar-compra
|
1691 |
|
1692 |
+
¿Sigues con dudas? Únete a nuestro grupo de WhatsApp donde Laura, nuestra instructora principal, responde preguntas en tiempo real:
|
1693 |
|
1694 |
📱 Grupo de WhatsApp: https://chat.whatsapp.com/AbCdEfGhIjKl
|
1695 |
Horario de atención: 9:00 - 20:00h (Hora española)
|
1696 |
|
1697 |
+
Recuerda: solo 24 horas más para aprovechar tu descuento del 25%. Después, volverá al precio regular de 197€.
|
1698 |
+
|
1699 |
+
Un saludo,
|
1700 |
+
Miguel Torres
|
1701 |
+
Fundador de Yoga para Papás
|
1702 |
+
|
1703 |
+
P.D. Varios papás nos han comentado que este curso ha transformado no solo su bienestar físico, sino también la relación con sus hijos. No pierdas la oportunidad de experimentar estos beneficios con el precio especial.
|
1704 |
+
""",
|
1705 |
+
|
1706 |
+
# Email 3 - Objeciones superadas a través de historias
|
1707 |
+
"""
|
1708 |
+
ASUNTO: ¿Dudas sobre el yoga para papás? Esto te ayudará a decidir
|
1709 |
+
|
1710 |
+
Entiendo perfectamente que puedas tener dudas antes de completar tu compra.
|
1711 |
+
|
1712 |
+
Hace unos meses, Alejandro (papá soltero de dos niños) me escribió con exactamente las mismas preocupaciones que muchos tienen antes de unirse a nuestro programa. Me dijo: "Miguel, me encanta la idea, pero no sé si realmente tendré tiempo para hacerlo, si es adecuado para principiantes como yo, y si realmente vale la inversión".
|
1713 |
+
|
1714 |
+
Hoy Alejandro es uno de nuestros miembros más activos y recientemente me envió un video practicando una secuencia completa con sus hijos en el salón de su casa.
|
1715 |
|
1716 |
+
Permíteme abordar las dudas más comunes que quizás también tengas:
|
1717 |
|
1718 |
+
"No tengo experiencia en yoga, ¿podré seguir el curso?"
|
1719 |
+
Más del 80% de nuestros miembros nunca habían practicado yoga antes. El curso está diseñado específicamente para principiantes, comenzando con posturas básicas y avanzando gradualmente. Como nos dijo Manuel: "Nunca pensé que alguien tan rígido como yo podría hacer yoga, pero las instrucciones son tan claras que desde la primera semana ya notaba la diferencia".
|
1720 |
|
1721 |
+
"No tengo tiempo en mi agenda"
|
1722 |
+
Hemos estructurado el programa en sesiones de solo 15-20 minutos, diseñadas para encajar en la vida ocupada de un papá soltero. Muchos miembros practican mientras sus hijos duermen o incluso los incorporan a la práctica como un juego. David nos comentó: "Convertí el yoga en nuestro ritual de las mañanas. Mis hijos ahora me recuerdan que es hora de practicar".
|
1723 |
+
|
1724 |
+
"¿Realmente funciona el yoga para reducir el estrés?"
|
1725 |
+
Un estudio reciente de la Universidad de Barcelona demostró que solo 8 semanas de práctica regular de yoga reducen los niveles de cortisol (hormona del estrés) en un 23%. Nuestros propios miembros reportan mejoras significativas en su capacidad para manejar situaciones estresantes después de solo 3 semanas de práctica.
|
1726 |
+
|
1727 |
+
Recuerda que tu compra está protegida por nuestra garantía de 30 días. Si por cualquier motivo el programa no cumple tus expectativas, te devolvemos el 100% de tu inversión sin preguntas.
|
1728 |
+
|
1729 |
+
>> COMPLETAR MI COMPRA AHORA <<
|
1730 |
+
https://tudominio.com/completar-compra
|
1731 |
+
|
1732 |
+
Tu descuento del 25% sigue activo, pero expirará en menos de 12 horas. Además, solo quedan 8 plazas para la próxima sesión de coaching grupal.
|
1733 |
+
|
1734 |
+
Si tienes cualquier otra duda, estoy personalmente disponible para ayudarte:
|
1735 |
+
|
1736 |
+
📱 Mi WhatsApp directo: https://wa.me/34612345678
|
1737 |
+
Estaré disponible hasta las 22:00h para responder tus preguntas.
|
1738 |
+
|
1739 |
+
Un saludo,
|
1740 |
+
Miguel Torres
|
1741 |
+
Fundador de Yoga para Papás
|
1742 |
+
|
1743 |
+
P.D. "La mejor decisión que tomé fue dejar de postergar mi bienestar. Mis hijos ahora tienen un padre más paciente y presente" - Estas palabras de Raúl, miembro desde hace 3 meses, resumen perfectamente lo que este programa puede hacer por ti y tu familia.
|
1744 |
""",
|
1745 |
|
1746 |
+
# Email 4 - Urgencia creciente con valor adicional
|
1747 |
"""
|
1748 |
+
ASUNTO: [URGENTE] Últimas 6 horas + Bonus especial para ti
|
1749 |
+
|
1750 |
+
Hace dos meses, Martín estaba exactamente donde tú estás ahora: con el curso en su carrito, dudando si dar el paso final.
|
1751 |
+
|
1752 |
+
Decidió esperar "solo un par de días más" para pensarlo mejor. Cuando finalmente regresó, el descuento había expirado y las plazas para la sesión de coaching estaban completas.
|
1753 |
|
1754 |
+
Me escribió bastante frustrado: "Siempre hago lo mismo, postergo las decisiones importantes y luego me arrepiento. Ahora tendré que esperar un mes entero para la próxima sesión y pagar el precio completo".
|
1755 |
|
1756 |
+
No quiero que te pase lo mismo, especialmente porque tu descuento del 25% expira en exactamente 6 horas y solo quedan 3 plazas para la sesión de coaching de este mes.
|
|
|
|
|
|
|
1757 |
|
1758 |
+
Tu carrito sigue conteniendo:
|
1759 |
+
• Curso Online de Yoga para Papás Solteros
|
1760 |
+
• Guía de Meditación para Principiantes
|
1761 |
+
• Acceso a la Comunidad Exclusiva "Zen Solteros"
|
1762 |
|
1763 |
+
Como gesto especial de último momento, he decidido incluir un BONUS ADICIONAL exclusivamente para ti:
|
1764 |
+
|
1765 |
+
🎁 "Rutinas de 5 Minutos para Momentos de Crisis" - Una guía con 15 micro-prácticas diseñadas específicamente para esos momentos en que el estrés parental alcanza niveles críticos. Valorada en 47€, será tuya GRATIS si completas tu compra en las próximas 6 horas.
|
1766 |
+
|
1767 |
+
En las últimas 24 horas, 17 papás han aprovechado esta oferta. Como me comentó uno de ellos: "Finalmente tomé la decisión después de postergarla durante semanas. Ahora me pregunto por qué esperé tanto para hacer algo tan beneficioso para mí y mis hijos".
|
1768 |
+
|
1769 |
+
>> ASEGURAR MI PLAZA Y BONUS AHORA <<
|
1770 |
+
https://tudominio.com/completar-compra
|
1771 |
+
|
1772 |
+
Si necesitas ayuda para tomar tu decisión, estamos disponibles por múltiples canales:
|
1773 |
+
|
1774 |
+
📱 WhatsApp directo: https://wa.me/34612345678
|
1775 |
+
📞 Llamada rápida: 900 123 456
|
1776 |
+
💬 Chat en vivo: https://tudominio.com/chat
|
1777 |
+
|
1778 |
+
Estaremos disponibles hasta la medianoche para asegurarnos de que puedas completar tu compra sin problemas.
|
1779 |
+
|
1780 |
+
Un saludo,
|
1781 |
+
Miguel Torres
|
1782 |
+
Fundador de Yoga para Papás
|
1783 |
+
|
1784 |
+
P.D. Recuerda que tu inversión está completamente protegida por nuestra garantía de satisfacción de 30 días. Si el programa no cumple tus expectativas, te devolvemos el 100% de tu dinero sin preguntas ni complicaciones.
|
1785 |
+
""",
|
1786 |
+
|
1787 |
+
# Email 5 - Última oportunidad con máxima urgencia
|
1788 |
+
"""
|
1789 |
+
ASUNTO: ⏰ ÚLTIMAS HORAS: Tu descuento de yoga está por desaparecer
|
1790 |
+
|
1791 |
+
AVISO FINAL: En menos de 2 horas, tu oportunidad de ahorrar 97€ en:
|
1792 |
+
• Curso Online de Yoga para Papás Solteros
|
1793 |
+
• Guía de Meditación para Principiantes
|
1794 |
+
• Acceso a la Comunidad Exclusiva "Zen Solteros"
|
1795 |
+
• BONUS: Rutinas de 5 Minutos para Momentos de Crisis
|
1796 |
+
|
1797 |
+
...desaparecerá completamente.
|
1798 |
+
|
1799 |
+
Acabo de recibir un mensaje de Javier, quien completó su compra hace apenas una hora: "Casi pierdo esta oportunidad. Gracias por el último recordatorio, fue lo que necesitaba para tomar acción. Ya he revisado los primeros módulos y son exactamente lo que estaba buscando".
|
1800 |
|
1801 |
Antes de que tomes tu decisión final, considera esto:
|
1802 |
|
1803 |
+
• Las 3 últimas plazas para la sesión de coaching de este mes están a punto de agotarse
|
1804 |
+
• Más de 35 papás se han unido al programa en las últimas 48 horas
|
1805 |
+
• El 89% reporta mejoras significativas en su nivel de estrés en las primeras dos semanas
|
1806 |
• Tu inversión está completamente protegida por nuestra garantía de satisfacción
|
1807 |
+
• El precio volverá a 197€ después de hoy, sin excepciones
|
1808 |
|
1809 |
+
Como gesto final, también incluiremos acceso anticipado a nuestro próximo taller "Comunicación Efectiva con tus Hijos" (valorado en 67€) completamente gratis si completas tu compra en las próximas 2 horas.
|
1810 |
|
1811 |
>> ÚLTIMA OPORTUNIDAD - COMPLETA TU COMPRA <<
|
1812 |
https://tudominio.com/completar-compra
|
1813 |
|
1814 |
+
¿Necesitas ayuda para tomar tu decisión? Nuestro equipo está disponible para asistirte:
|
1815 |
|
1816 |
+
📱 Habla directamente con Miguel (Fundador): https://wa.me/34612345678
|
1817 |
📞 Llámanos: 900 123 456
|
1818 |
+
💬 Videollamada express (10 min): https://calendly.com/yogaparapapas/decision
|
1819 |
|
1820 |
+
Estamos disponibles hasta la medianoche para ayudarte a tomar la mejor decisión para tu bienestar y el de tu familia.
|
1821 |
|
1822 |
+
Un saludo,
|
1823 |
+
Miguel Torres
|
1824 |
+
Fundador de Yoga para Papás
|
1825 |
|
1826 |
+
P.D. Muchos de nuestros miembros actuales estuvieron exactamente donde tú estás ahora: dudando si dar el paso. La mayoría nos dice que su único arrepentimiento es no haber comenzado antes.
|
|
|
|
|
|
|
1827 |
|
1828 |
P.P.D. En serio, solo quedan unas horas. El descuento del 25% expira a la medianoche, sin excepciones ni prórrogas.
|
1829 |
""",
|
1830 |
],
|
1831 |
"subject_line_types": {
|
1832 |
+
"tarea_pendiente": "Recognizes the incomplete task (e.g., 'Vimos que dejaste algo pendiente, ¿todo bien?')",
|
1833 |
+
"cuenta_atrás": "Emphasizes limited time (e.g., 'Solo 24 horas para aprovechar tu descuento de yoga')",
|
1834 |
+
"duda_resuelta": "Addresses common doubts (e.g., '¿Dudas sobre el yoga para papás? Esto te ayudará a decidir')",
|
1835 |
+
"urgencia_bonus": "Communicates urgency with additional value (e.g., '[URGENTE] Últimas 6 horas + Bonus especial para ti')",
|
1836 |
+
"alerta_final": "Communicates maximum urgency (e.g., '⏰ ÚLTIMAS HORAS: Tu descuento de yoga está por desaparecer')",
|
1837 |
+
"historia_relevante": "Uses a story to create connection (e.g., 'La historia de Carlos y cómo casi pierde esta oportunidad')",
|
1838 |
+
"beneficio_específico": "Highlights the main value (e.g., 'Cómo ahorrar 97€ en tu curso de yoga (por tiempo limitado)')"
|
1839 |
},
|
1840 |
"recovery_techniques": {
|
1841 |
+
"historia_conexión": "Using relevant stories that connect emotionally with the target audience",
|
1842 |
+
"escasez_plazas": "Communicating limited spots for coaching sessions or community access",
|
1843 |
+
"descuento_temporizador": "Offering a discount with a clear expiration date",
|
1844 |
+
"testimonios_específicos": "Sharing testimonials that address common objections",
|
1845 |
+
"objeciones_narrativas": "Addressing doubts through stories and conversational explanations",
|
1846 |
+
"garantía_destacada": "Emphasizing the return policy or guarantee to eliminate risk",
|
1847 |
+
"recordatorio_específico": "Mentioning exactly which products are in the cart",
|
1848 |
+
"incentivo_progresivo": "Offering additional bonuses in later emails",
|
1849 |
+
"datos_científicos": "Including relevant research or data that supports the benefits",
|
1850 |
+
"fomo_social": "Showing how many people are buying or have bought the product",
|
1851 |
+
"costo_inacción": "Illustrating what will be lost by not taking action",
|
1852 |
+
"asistencia_multicanal": "Offering help through multiple channels (WhatsApp, calls, etc.)",
|
1853 |
+
"urgencia_genuina": "Creating genuine urgency based on real limitations"
|
1854 |
},
|
1855 |
"email_structure_template": {
|
1856 |
"email1": {
|
1857 |
+
"purpose": "Initial reminder with focus on the pending task",
|
1858 |
+
"recommended_subject_types": ["tarea_pendiente", "beneficio_específico", "historia_relevante"],
|
1859 |
+
"recommended_techniques": ["historia_conexión", "recordatorio_específico", "garantía_destacada", "descuento_temporizador"],
|
1860 |
+
"emotional_focus": "Support and opportunity",
|
1861 |
"key_elements": [
|
1862 |
+
"Direct opening that acknowledges the incomplete purchase",
|
1863 |
+
"Specific reminder of abandoned products",
|
1864 |
+
"Brief story that creates connection",
|
1865 |
+
"Mention of available discount and its expiration",
|
1866 |
+
"Main benefits presented clearly",
|
1867 |
+
"Direct call to action",
|
1868 |
+
"Direct contact option via WhatsApp or with an advisor"
|
1869 |
]
|
1870 |
},
|
1871 |
"email2": {
|
1872 |
+
"purpose": "Highlight main benefits with scarcity elements",
|
1873 |
+
"recommended_subject_types": ["cuenta_atrás", "historia_relevante", "beneficio_específico"],
|
1874 |
+
"recommended_techniques": ["testimonios_específicos", "escasez_plazas", "historia_conexión", "descuento_temporizador"],
|
1875 |
+
"emotional_focus": "Opportunity and value",
|
1876 |
"key_elements": [
|
1877 |
+
"Reminder of remaining time for the discount",
|
1878 |
+
"Story of someone who almost missed the opportunity",
|
1879 |
+
"Testimonials that reflect real results",
|
1880 |
+
"Mention of limited spots or availability",
|
1881 |
+
"Reinforcement of main benefits",
|
1882 |
+
"Call to action with sense of opportunity",
|
1883 |
+
"Invitation to WhatsApp group to resolve doubts"
|
1884 |
]
|
1885 |
},
|
1886 |
"email3": {
|
1887 |
+
"purpose": "Overcome objections through stories and evidence",
|
1888 |
+
"recommended_subject_types": ["duda_resuelta", "beneficio_específico", "historia_relevante"],
|
1889 |
+
"recommended_techniques": ["objeciones_narrativas", "datos_científicos", "testimonios_específicos", "garantía_destacada"],
|
1890 |
+
"emotional_focus": "Understanding and reassurance",
|
1891 |
+
"key_elements": [
|
1892 |
+
"Story about someone who had the same doubts",
|
1893 |
+
"Addressing common objections conversationally",
|
1894 |
+
"Scientific data or research that supports benefits",
|
1895 |
+
"Testimonials that address specific concerns",
|
1896 |
+
"Reminder of guarantee and risk-free trial",
|
1897 |
+
"Mention of discount expiration and limited spots",
|
1898 |
+
"Call to action with focus on making an informed decision"
|
1899 |
+
]
|
1900 |
+
},
|
1901 |
+
"email4": {
|
1902 |
+
"purpose": "Create growing urgency with additional value",
|
1903 |
+
"recommended_subject_types": ["urgencia_bonus", "cuenta_atrás", "historia_relevante"],
|
1904 |
+
"recommended_techniques": ["incentivo_progresivo", "costo_inacción", "fomo_social", "asistencia_multicanal"],
|
1905 |
+
"emotional_focus": "Urgency and added value",
|
1906 |
"key_elements": [
|
1907 |
+
"Story about the consequences of postponing decisions",
|
1908 |
+
"Reminder of imminent expiration of special offer",
|
1909 |
+
"Introduction of additional bonus or incentive",
|
1910 |
+
"Social proof elements presented conversationally",
|
1911 |
+
"Emphasis on the opportunity cost of not acting",
|
1912 |
+
"Multiple contact options for last-minute questions",
|
1913 |
+
"Clear call to action with focus on securing the bonus"
|
1914 |
+
]
|
1915 |
+
},
|
1916 |
+
"email5": {
|
1917 |
+
"purpose": "Final opportunity with maximum urgency",
|
1918 |
+
"recommended_subject_types": ["alerta_final", "cuenta_atrás", "urgencia_bonus"],
|
1919 |
+
"recommended_techniques": ["urgencia_genuina", "incentivo_progresivo", "fomo_social", "asistencia_multicanal", "costo_inacción"],
|
1920 |
+
"emotional_focus": "Last chance and decision",
|
1921 |
+
"key_elements": [
|
1922 |
+
"Final notice about imminent expiration",
|
1923 |
+
"Last-minute testimonial or success story",
|
1924 |
+
"Recap of everything that will be missed",
|
1925 |
+
"Final additional incentive",
|
1926 |
+
"Multiple clear calls to action",
|
1927 |
+
"Various contact options for immediate assistance",
|
1928 |
+
"Final reminder of value proposition and guarantees"
|
1929 |
]
|
1930 |
}
|
1931 |
},
|
1932 |
"webinar_default_name": "Masterclass Exclusiva: Cómo Sacar el Máximo Provecho de Tu Compra",
|
1933 |
"processing_instructions": """
|
1934 |
+
When generating emails for the Abandoned Cart sequence:
|
1935 |
+
|
1936 |
+
1. If the user doesn't specify a name for the webinar or event mentioned in the emails, use the default value "Masterclass Exclusiva: Cómo Sacar el Máximo Provecho de Tu Compra".
|
1937 |
+
|
1938 |
+
2. Replace all placeholders like [PERCENTAGE], [AMOUNT], [NUMBER], etc. with realistic values based on the context provided by the user.
|
1939 |
+
|
1940 |
+
3. Adapt the tone according to the product/service industry, maintaining a conversational style that doesn't sound robotic.
|
1941 |
+
|
1942 |
+
4. Personalize objections and frequently asked questions according to the specific type of product or service.
|
1943 |
+
|
1944 |
+
5. Adjust testimonials to reflect realistic benefits related to the product/service in question.
|
1945 |
+
|
1946 |
+
6. Always include direct contact options such as WhatsApp, support group, or personal advisor, adapting the format according to the industry and type of product.
|
1947 |
|
1948 |
+
7. Never start emails with greetings like "Hello", "Hi", or "Hello [NAME]". Instead, begin directly with the main message to create immediate urgency or interest.
|
1949 |
|
1950 |
+
8. Maintain a sense of urgency or scarcity throughout all emails, especially at the beginning of each message.
|
1951 |
|
1952 |
+
9. For the first email, focus on the "unfinished task" approach, emphasizing how close the customer was to completing their purchase.
|
1953 |
|
1954 |
+
10. Include relevant stories in each email that help create connection and demonstrate understanding of the customer's situation.
|
1955 |
|
1956 |
+
11. Make sure all emails read conversationally, as if written by a real person, avoiding corporate language or overly formal structures.
|
1957 |
|
1958 |
+
12. For audiences with high awareness levels, focus more on urgency and scarcity elements rather than explaining basic benefits they already understand.
|
1959 |
"""
|
1960 |
},
|
1961 |
}
|