JeCabrera commited on
Commit
6559ad6
verified
1 Parent(s): 3b060bd

Update puv_formulas.py

Browse files
Files changed (1) hide show
  1. puv_formulas.py +62 -9
puv_formulas.py CHANGED
@@ -1,12 +1,65 @@
1
  puv_formulas = {
2
  "F贸rmula Tradicional": {
3
  "description": """
4
- The Traditional Formula creates a clear and direct UVP that focuses on four key objectives:
5
  - Attracting your ideal client by highlighting specific characteristics and pain points
6
  - Repelling non-ideal clients to ensure resource efficiency
7
  - Explaining the promised transformation clearly
8
  - Generating purchase commitment through value demonstration
9
-
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10
  Structure:
11
  1. Start with a powerful opener:
12
  - "Yo transformo..."
@@ -15,7 +68,7 @@ puv_formulas = {
15
  - "Mi misi贸n es..."
16
  - "Potencio a..."
17
  (Choose one and describe your avatar's situation, problems, desires)
18
-
19
  2. To achieve [PROMISED TRANSFORMATION]
20
  (Explain the change/result simply and convincingly)
21
  Key elements to include:
@@ -55,13 +108,13 @@ puv_formulas = {
55
  - Presenting your solution in an unexpected, intriguing way
56
  - Highlighting a transformative benefit that seems "too good to be true"
57
  - Differentiating from traditional solutions by stating what you won't do
58
-
59
  This formula is particularly effective when you want to:
60
  - Stand out in a crowded market
61
  - Challenge industry conventions
62
  - Appeal to audiences frustrated with traditional solutions
63
  - Create an emotional connection while maintaining credibility
64
-
65
  Structure:
66
  1. Start with a bold opener:
67
  - "驴Te imaginas poder..."
@@ -70,13 +123,13 @@ puv_formulas = {
70
  - "驴Y si te dijera que..."
71
  - "Desbloqueo el potencial..."
72
  (Be specific with your target audience)
73
-
74
  2. [PRODUCT/SERVICE]
75
  (Describe it in a fun, unexpected way that shows transformation)
76
-
77
  3. You won't believe [TRANSFORMATIVE BENEFIT]
78
  (Must be directly related to the expected change/result)
79
-
80
  4. But watch out: [ANTI-TRADITIONAL APPROACH]
81
  (Show how you're different from conventional solutions)
82
  """,
@@ -117,7 +170,7 @@ puv_formulas = {
117
  - Tell a relatable story
118
  - Point out an absurd industry situation
119
  (Make it specific and recent: "The other day...", "Last week...", "Yesterday...")
120
-
121
  2. Address your audience with empathy and humor:
122
  - Call out their specific struggles
123
  - Reference industry inside jokes
 
1
  puv_formulas = {
2
  "F贸rmula Tradicional": {
3
  "description": """
4
+ The Traditional Formula creates a powerful UVP that focuses on four key objectives:
5
  - Attracting your ideal client by highlighting specific characteristics and pain points
6
  - Repelling non-ideal clients to ensure resource efficiency
7
  - Explaining the promised transformation clearly
8
  - Generating purchase commitment through value demonstration
9
+ - Clear avatar description with specific pain points
10
+ - Direct transformation promise
11
+
12
+ Structure:
13
+ 1. Start with "Yo ayudo a..." followed by:
14
+ [AVATAR DESCRIPTION]
15
+ - Demographics
16
+ - Current situation
17
+ - Pain points
18
+ - Specific characteristics
19
+
20
+ 2. Then "a conseguir..." followed by:
21
+ [TRANSFORMATION]
22
+ - Clear outcome
23
+ - Specific benefits
24
+ - What they won't need to do
25
+
26
+ Key elements:
27
+ - Ultra-specific avatar description
28
+ - Clear transformation promise
29
+ - Natural client filtering
30
+ - Simple, direct language
31
+ """,
32
+ "examples": [
33
+ {
34
+ "target_audience": "mujeres empresarias solteras con poco tiempo para el amor",
35
+ "product_service": "programa de citas y relaciones para ejecutivas",
36
+ "uvp": "Yo ayudo a mujeres empresarias solteras con poco tiempo para el amor, que se sienten atrapadas en su carrera y han tenido malas experiencias en el pasado, a conseguir una pareja compatible que respete su 茅xito y su tiempo, sin tener que perderse en citas frustrantes ni en relaciones que no aportan nada."
37
+ },
38
+ {
39
+ "target_audience": "fot贸grafos principiantes abrumados por la tecnolog铆a",
40
+ "product_service": "curso de fotograf铆a digital simplificada",
41
+ "uvp": "Yo ayudo a fot贸grafos principiantes abrumados por los t茅rminos t茅cnicos y configuraciones complejas, que se sienten frustrados al ver sus fotos salir borrosas o sobreexpuestas, a dominar su c谩mara y crear im谩genes profesionales que impresionen a sus clientes, sin tener que memorizar manual tras manual ni invertir en equipos car铆simos."
42
+ },
43
+ {
44
+ "target_audience": "profesionales del bienestar estresados por el marketing",
45
+ "product_service": "sistema de atracci贸n de clientes para terapeutas",
46
+ "uvp": "Yo ayudo a terapeutas y coaches hol铆sticos que prefieren enfocarse en sanar a sus clientes en lugar de promocionarse, y que se sienten inc贸modos con las t谩cticas de marketing agresivas, a llenar su agenda con clientes ideales que valoran su trabajo, sin tener que convertirse en vendedores ni comprometer sus valores."
47
+ },
48
+ {
49
+ "target_audience": "emprendedores creativos sin presencia digital",
50
+ "product_service": "programa de marca personal aut茅ntica",
51
+ "uvp": "Yo ayudo a emprendedores creativos que tienen talento pero pasan desapercibidos en el mundo digital, que se sienten invisibles a pesar de su experiencia y pasi贸n, a construir una marca personal magn茅tica que atrae oportunidades y clientes de forma natural, sin tener que fingir ser alguien m谩s ni seguir f贸rmulas gen茅ricas de marketing."
52
+ }
53
+ ]
54
+ },
55
+ "F贸rmula Anti-tradicional": {
56
+ "description": """
57
+ The Anti-traditional Formula creates a clear and direct UVP that focuses on four key objectives:
58
+ - Attracting your ideal client by highlighting specific characteristics and pain points
59
+ - Repelling non-ideal clients to ensure resource efficiency
60
+ - Explaining the promised transformation clearly
61
+ - Generating purchase commitment through value demonstration
62
+
63
  Structure:
64
  1. Start with a powerful opener:
65
  - "Yo transformo..."
 
68
  - "Mi misi贸n es..."
69
  - "Potencio a..."
70
  (Choose one and describe your avatar's situation, problems, desires)
71
+
72
  2. To achieve [PROMISED TRANSFORMATION]
73
  (Explain the change/result simply and convincingly)
74
  Key elements to include:
 
108
  - Presenting your solution in an unexpected, intriguing way
109
  - Highlighting a transformative benefit that seems "too good to be true"
110
  - Differentiating from traditional solutions by stating what you won't do
111
+
112
  This formula is particularly effective when you want to:
113
  - Stand out in a crowded market
114
  - Challenge industry conventions
115
  - Appeal to audiences frustrated with traditional solutions
116
  - Create an emotional connection while maintaining credibility
117
+
118
  Structure:
119
  1. Start with a bold opener:
120
  - "驴Te imaginas poder..."
 
123
  - "驴Y si te dijera que..."
124
  - "Desbloqueo el potencial..."
125
  (Be specific with your target audience)
126
+
127
  2. [PRODUCT/SERVICE]
128
  (Describe it in a fun, unexpected way that shows transformation)
129
+
130
  3. You won't believe [TRANSFORMATIVE BENEFIT]
131
  (Must be directly related to the expected change/result)
132
+
133
  4. But watch out: [ANTI-TRADITIONAL APPROACH]
134
  (Show how you're different from conventional solutions)
135
  """,
 
170
  - Tell a relatable story
171
  - Point out an absurd industry situation
172
  (Make it specific and recent: "The other day...", "Last week...", "Yesterday...")
173
+
174
  2. Address your audience with empathy and humor:
175
  - Call out their specific struggles
176
  - Reference industry inside jokes