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from dotenv import load_dotenv | |
import streamlit as st | |
import os | |
import google.generativeai as genai | |
import random | |
# Cargar las variables de entorno | |
load_dotenv() | |
# Configurar la API de Google | |
genai.configure(api_key=os.getenv("GOOGLE_API_KEY")) | |
# Función para obtener una mención del producto de manera probabilística | |
def get_random_product_mention(): | |
mentions = ["Directa", "Indirecta", "Metafórica"] | |
probabilities = [0.34, 0.33, 0.33] | |
return random.choices(mentions, probabilities)[0] | |
# Crear la instrucción de mención basada en la opción seleccionada | |
def get_mention_instruction(product_mention, product): | |
if product_mention == "Directa": | |
return f""" | |
Directly introduce the product '{product}' as the clear solution to the problem the reader is facing. Ensure that the product is presented in a way that highlights its key benefits and demonstrates how it directly addresses the issue at hand. The mention should feel natural and seamlessly integrated into the narrative. | |
""" | |
elif product_mention == "Indirecta": | |
return f""" | |
Subtly reference the product '{product}' as a potential solution to the reader's problem without naming it explicitly. Weave the product's core benefits into the description of how the reader can overcome the issue, creating an implicit connection between the solution and the product. Ensure the mention is subtle but clear enough to guide the reader towards the product. | |
""" | |
elif product_mention == "Metafórica": | |
return f""" | |
Introduce the product '{product}' using a metaphor, connecting it symbolically to the solution the reader needs. The metaphor should relate to the problem being discussed and should creatively suggest how the product offers a resolution without explicitly stating its name. The metaphor should evoke the benefits of the product in a memorable and thought-provoking way. | |
""" | |
return "" | |
# System Prompt - Instrucción en inglés para el modelo | |
system_instruction = """ | |
You are a world-class copywriter, expert in creating benefits that connect symptoms with problems. You deeply understand the emotions, desires, and challenges of a specific audience, allowing you to design personalized marketing strategies that resonate and motivate action. You know how to use proven structures to attract your target audience, generating interest and creating a powerful connection. | |
Generate unusual, creative, and fascinating bullets that capture readers' attention about the product. Respond in Spanish and use a numbered list format. Important: Only answer bullets, never include explanations or categories, like this: 'La leyenda del padre soltero: Dice que nunca hay tiempo suficiente. El yoga te enseña a usar mejor el tiempo que tienes, incluso cuando te parece imposible.'. | |
IMPORTANT: Only write the bullets. No headers, no explanations, no types of bullets, just the bullets. | |
""" | |
# Función para obtener una cantidad de bullets | |
def get_gemini_response_bullets(target_audience, product, num_bullets, creativity): | |
product_mention = get_random_product_mention() | |
mention_instruction = get_mention_instruction(product_mention, product) # Define aquí | |
model_choice = "gemini-1.5-flash" # Modelo por defecto | |
model = genai.GenerativeModel(model_choice) | |
# System Prompt - Instrucción en inglés para el modelo | |
system_instruction = """ | |
You are a world-class copywriter, expert in creating benefits that connect symptoms with problems. You deeply understand the emotions, desires, and challenges of a specific audience, allowing you to design personalized marketing strategies that resonate and motivate action. You know how to use proven structures to attract your target audience, generating interest and creating a powerful connection. | |
Generate unusual, creative, and fascinating bullets that subtly hint at the product without direct mention, capturing readers' attention. Respond in Spanish and use a numbered list format. Important: Never include explanations or categories, like this: 'La leyenda del padre soltero: Dice que nunca hay tiempo suficiente. El yoga te enseña a usar mejor el tiempo que tienes, incluso cuando te parece imposible.'. | |
""" | |
# Crear el prompt para generar bullets | |
full_prompt = f""" | |
{system_instruction} | |
Your task is to create {num_bullets} benefits or bullets that connect the symptom with the problem faced by {target_audience}, increasing their desire to acquire the {product}. | |
Infuse your responses with a creativity level of {creativity}. The bullets should be of the following types: | |
* 'The bathroom cabinet is the best place to store medicine, right? Incorrect. It's the worst. The facts are on page 10.' | |
* 'The best verb tense that gives your clients the feeling they've already bought from you.' | |
* 'The story of...', 'The mysteries of...', 'The legend of...' | |
* 'A simple system to write copy without trying to convince them to buy.' | |
* 'The truth that you've never been told in school, or at home, about how to make a living from music.' | |
* 'Did you know that...' | |
* 'When is it a good idea to tell a girl you like her? If you don't say it at that moment, say goodbye to getting to know her intimately.' | |
Use the following mention instructions to guide your writing: {mention_instruction} | |
Using the mention type '{product_mention}' to guide how to mention the product in the benefits or bullets. Ensure to adapt your writing based on this mention type: | |
- Direct: Clearly highlight the product as the solution. | |
- Indirect: Subtly suggest the product without naming it. | |
- Metaphorical: Use a metaphor to connect the product to the solution. | |
Please create the bullets now. | |
Cuando respondas siempre escribe un títular que mencione el público objetivo, el producto de la siguiente manera: Aquí tienes 5 bullets para Papás solteros, que aumenten el deseo de adquirir el Aceite multigrado, usando la mención indirecta: | |
""" | |
response = model.generate_content([full_prompt]) | |
if response and response.parts: | |
return response.parts[0].text | |
else: | |
raise ValueError("Lo sentimos, intenta con una combinación diferente de entradas.") | |
# Inicializar la aplicación Streamlit | |
st.set_page_config(page_title="Generador de Bullets", layout="wide") | |
# Inicializar el estado de la expansión del acordeón | |
if "accordion_expanded" not in st.session_state: | |
st.session_state["accordion_expanded"] = False | |
def toggle_accordion(): | |
st.session_state["accordion_expanded"] = not st.session_state["accordion_expanded"] | |
# Centrar el título y el subtítulo | |
st.markdown("<h1 style='text-align: center;'>Generador de Bullets</h1>", unsafe_allow_html=True) | |
st.markdown("<h4 style='text-align: center;'>Crea bullets efectivos que conecten emocionalmente con tu audiencia.</h4>", unsafe_allow_html=True) | |
# Añadir CSS personalizado para el botón | |
st.markdown(""" | |
<style> | |
div.stButton > button { | |
background-color: #FFCC00; | |
color: black; | |
width: 90%; | |
height: 60px; | |
font-weight: bold; | |
font-size: 22px; | |
text-transform: uppercase; | |
border: 1px solid #000000; | |
border-radius: 8px; | |
display: block; | |
margin: 0 auto; | |
} | |
div.stButton > button:hover { | |
background-color: #FFD700; | |
color: black; | |
} | |
</style> | |
""", unsafe_allow_html=True) | |
# Crear dos columnas para el layout (40% y 60%) | |
col1, col2 = st.columns([2, 3]) | |
with col1: | |
# Campos de entrada | |
target_audience = st.text_input("¿Quién es tu público objetivo?") | |
product = st.text_input("¿Qué producto tienes en mente?") | |
# Campos de personalización sin acordeón | |
num_bullets = st.slider("Número de Bullets", min_value=1, max_value=15, value=5) | |
creativity = st.selectbox("Creatividad", ["Alta", "Media", "Baja"]) | |
# Botón de enviar | |
submit = st.button("Generar Bullets") | |
# Mostrar los bullets generados | |
if submit: | |
if target_audience and product: | |
try: | |
# Obtener la respuesta del modelo | |
generated_bullets = get_gemini_response_bullets(target_audience, product, num_bullets, creativity) | |
col2.markdown(f""" | |
<div style="border: 1px solid #000000; padding: 5px; border-radius: 8px; background-color: #ffffff;"> | |
<h4>Aquí están tus bullets:</h4> | |
<p>{generated_bullets}</p> | |
</div> | |
""", unsafe_allow_html=True) | |
except ValueError as e: | |
col2.error(f"Error: {str(e)}") | |
else: | |
col2.error("Por favor, proporciona el público objetivo y el producto.") | |