Refactor PDF export functionality in app.py

Add PDF export functionality in app.py for marketshares data

Refactor dataframe display in app.py to set index and reduce height

Add matchups formatting to app.py for improved data display

Enhance matchup data processing in app.py by adding new columns: 'HDCF%', 'o_HDCA%', 'HDCF_m%', and 'HDSF+'. This improves the analysis capabilities of the matchups dataset.

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Create app.py