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### Rubric for Excel Review – Sales Data Analysis (General Evaluation Criteria)
#### Evaluation Criteria
Each criterion is rated on a scale from 1 (lowest) to 4 (highest).
1. **Data Analysis and Interpretation:**
- **1:** Minimal or incorrect answers, including numerical and qualitative answers, interpretation of data, failure to identify key trends or insights.
- **2:** Basic interpretation with some correct insights, but with notable errors or omissions.
- **3:** Good interpretation and analysis with accurate identification of most trends and patterns.
- **4:** Excellent and thorough analysis, with insightful and comprehensive identification of trends and key insights.
2. **Problem Solving:**
- **1:** Lacks a clear strategy, minimal or ineffective problem-solving approach.
- **2:** Basic problem-solving skills, some effective strategies but lacking in creativity or thoroughness.
- **3:** Good problem-solving ability, demonstrates effective and strategic approach.
- **4:** Excellent problem-solving skills, highly creative and strategic, achieving outstanding analytical goals.
3. **Critical Thinking:**
- **1:** Minimal critical engagement, accepting data without questioning or exploration.
- **2:** Some evidence of critical thinking, but surface-level exploration and incomplete reasoning.
- **3:** Good critical thinking, with comprehensive exploration and well-reasoned conclusions.
- **4:** Excellent critical thinking skills, deeply questioning and rigorously evaluating data before forming conclusions.
4. **Written Communication:**
- **1:** Poorly structured, unclear, and ineffective communication of ideas.
- **2:** Basic communication, some clarity and structure but with errors or lack of coherence.
- **3:** Good communication, clear and well-structured expression of ideas, minor imperfections.
- **4:** Excellent written communication, clear, coherent, and compelling expression of ideas, integrating various writing styles and media effectively.
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