### Rubric for Excel Review – Sales Data Analysis (General Evaluation Criteria) 

 

#### Evaluation Criteria 

Each criterion is rated on a scale from 1 (lowest) to 4 (highest). 
 

1. **Data Analysis and Interpretation:** 

   - **1:** Minimal or incorrect answers, including numerical and qualitative answers, interpretation of data, failure to identify key trends or insights. 

   - **2:** Basic interpretation with some correct insights, but with notable errors or omissions. 

   - **3:** Good interpretation and analysis with accurate identification of most trends and patterns. 

   - **4:** Excellent and thorough analysis, with insightful and comprehensive identification of trends and key insights. 

 

2. **Problem Solving:** 

   - **1:** Lacks a clear strategy, minimal or ineffective problem-solving approach. 

   - **2:** Basic problem-solving skills, some effective strategies but lacking in creativity or thoroughness. 

   - **3:** Good problem-solving ability, demonstrates effective and strategic approach. 

   - **4:** Excellent problem-solving skills, highly creative and strategic, achieving outstanding analytical goals. 

 

3. **Critical Thinking:** 

   - **1:** Minimal critical engagement, accepting data without questioning or exploration. 

   - **2:** Some evidence of critical thinking, but surface-level exploration and incomplete reasoning. 

   - **3:** Good critical thinking, with comprehensive exploration and well-reasoned conclusions. 

   - **4:** Excellent critical thinking skills, deeply questioning and rigorously evaluating data before forming conclusions. 

 

4. **Written Communication:** 

   - **1:** Poorly structured, unclear, and ineffective communication of ideas. 

   - **2:** Basic communication, some clarity and structure but with errors or lack of coherence. 

   - **3:** Good communication, clear and well-structured expression of ideas, minor imperfections. 

   - **4:** Excellent written communication, clear, coherent, and compelling expression of ideas, integrating various writing styles and media effectively.