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The first step is to determine contact details of potential customers. | |
This can be achieved in several ways. | |
Sometimes , we buy details for cold calls , sometimes , our marketing staff participates in exhibitions and sometimes , you just happen to know somebody , who is interested in the product. | |
Then we start calling the customer. | |
That is done by the call center staff. | |
They are determining the contact person and the budget which would be available for the project. | |
Of course , asking the customer whether he is generally interested is also important. | |
If this is not the case , we leave him alone , except if the potential project budget is huge. | |
Then the head of development personally tries to acquire the customer. | |
If the customer is interested in the end , the next step is a detailed online presentation. | |
It is given either by a sales representative or by a pre-sales employee in case of a more technical presentation. | |
Afterwards we are waiting for the customer to come back to us. | |
If we are not contacted within 2 weeks , a sales representative is calling the customer. | |
The last phase is the creation of a quotation . |