Marketing Support & Services
This scheme will provide assistance in marketing handicrafts. Assistance will be in the nature of funding for exhibitions, fairs, workshops, etc. The scheme has three components:
+
+1. Domestic Marketing
+2. Marketing Events in India and Abroad
+3. Publicity and Brand promotion
+
+Financial assistance will be given in various areas like space rent charges, administrative charges, setting-up stalls, etc.
+
+The eligible organization includes Central/ State Handloom and Handicrafts Development Corporations and any other eligible Govt. Corporations/ agencies promoted by State Government or local govt. bodies. Non-Government Organizations empanelled with O/o DC(Handicrafts), Registered SHGs, local statutory bodies, Apex cooperative Societies and National level Apex Societies (registered under society act/ trust act, etc.) and organization like IICT, MHSC, HMCM, National Crafts Museum & Hastkala Academy, New Delhi, Trade Facilitation Centre & Crafts Museum, Varanasi, NIFT, and Export Promotion Councils, National Design Centre, Producer companies registered under Section 8 of Companies Act. and working for the promotion and development of Handicrafts & Handlooms.