Production-Linked Incentive (PLI) Scheme:

This sub-scheme aims at providing international branding support to leading Indian manufacturers in Footwear and Leather sector to achieve Brands as Assets and higher valuations for their products and facilitate access to Indian products in the international niche market, shoring up bottom lines and top lines of the sector. Quantum of assistance: a) The Government assistance under this sub-scheme of FLADP would be restricted to 50% of total project cost for all eligible activities as per the approval of Steering Committee based on the total project cost of detailed project proposal submitted, subject to a limit of Rs. 3 crore for each brand, each year for the next 3 years. The share of the Indian manufacturer would be balance 50% of the project cost. b) An appropriate amount would be paid to the designated agency for implementation and monitoring of the projects ELigibility: All Indian Manufacturers in the Footwear and Leather sector including finished leather, leather goods, leather garments, saddlery, footwear and footwear components industries having (i) cash profits for last 3 years, (ii) having minimum exports of Rs. 50 crore per year of products manufactured by them or having minimum domestic sales of Rs. 50 crore per year of products manufactured by them, (iii) Indian Brands having registered logo in Indian/overseas market, undertaking viable brand promotion programmes

This scheme will provide assistance in marketing handicrafts. Assistance will be in the nature of funding for exhibitions, fairs, workshops, etc. The scheme has three components: 1. Domestic Marketing 2. Marketing Events in India and Abroad 3. Publicity and Brand promotion Financial assistance will be given in various areas like space rent charges, administrative charges, setting-up stalls, etc. The eligible organization includes Central/ State Handloom and Handicrafts Development Corporations and any other eligible Govt. Corporations/ agencies promoted by State Government or local govt. bodies. Non-Government Organizations empanelled with O/o DC(Handicrafts), Registered SHGs, local statutory bodies, Apex cooperative Societies and National level Apex Societies (registered under society act/ trust act, etc.) and organization like IICT, MHSC, HMCM, National Crafts Museum & Hastkala Academy, New Delhi, Trade Facilitation Centre & Crafts Museum, Varanasi, NIFT, and Export Promotion Councils, National Design Centre, Producer companies registered under Section 8 of Companies Act. and working for the promotion and development of Handicrafts & Handlooms.