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5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] raw materrial exporting economies
these economies are rich in one or more natural resources but poor in other ways?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] industrializing economies
manufacturing accounts for 10 to 20 percent of the country's economy
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] industrial economies
major exporters off manufactured goods, services, and investment funds, these economies trade goods among themselves and also export them to other economies for raw materials
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] subsistence economies
the vast majority of people in these economies engage in simple agriculture
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] the political environment
Political stability and government bureaucracy make up the _____ __________ of international economies
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] cultural factors
These are the business norms and cultural preferences, traditions, and behaviors of international markets
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] exporting, joint venturing- licensing or joint ownership, and direct investment- assembling facilities
3 ways to enter global markets? examples
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] inorder for smallest to largest, exporting, joint venturing, and direct investment
how does the aamount of commitment, risk, control, and profit potential change between the three ways to go global?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] direct- the firm handles its own exports= more risk and investment, indirect- there is an independent international marketing intermediary
describe direct and indirect exporting
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] standardized- same products and marketing approaches worldwide, or adapted- adjust the marketing mix to each target market
2 kinds of marketing mixes?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] same product, change product to meet local needs, and creating new product for a specific country
What is straight product extension, product adaptation, and product invention when adjusting the product for an international market?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] high prices, deceptive practices, high pressure selling, harmful products, planned obsolescence, poor service
6 ways that marketers have harmed consumers HDHHPP
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] deception
misrepresenting product info to mislead consumers?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] marketers know theres no value in selling bad products
what is a marketers response to the criticism of selling unsafe products
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] environmentalism
an organized movement of concerned citizens and government agencies to protect and improve peoples current and future lving environment
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] environmental sustainability
a management approach that involves developing strategies that both sustain the environment and produce profits for the company
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] consumerism
an organized movement of citizens and government agencies to improve the rights and power off buyers in relation to sellers
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] rights listed for consumers- expect performance, don't have to buy, and safety. Thought up by JFK
What is the consumers bill of rights?
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] false wants and too much materialism, too few social goods, and cultural pollution
3 criticisms of marketings? FTC
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] consumer-oriented marketing
the philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumers point of view
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] customer-value marketing
a principle of sustainable marketing that holds that a company should =put most of its resources into customer value building marketing investments
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
5e27c7ea_nal_Exam_Flashcards___Cram_com__ter_value_than_competitors_do_
[competitive advantage] societal marketing
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumer wants, the companys requirements, consumers interests, and society's interests
[]
BA 390 Final Exam Flashcards - Cram.com
this is an advantage over competitors gained by offering consumers greater value than competitors do?
http://www.cram.com/flashcards/ba-390-final-exam-1569863
7/1438042988311.72_20150728002308-00203-ip-10-236-191-2_388689921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment [1]
Sensation
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events [1]
Perception
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Analysis that beings with the sensory receptors and works up to the brain's integration of sensory information [1]
Bottom-up Processing
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations [1]
Top-down Processing
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The study of relationships between physical characteristics of stimuli, such as their intensity, and our psychological experience of them [1]
Psychophysics
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The minimum stimulation needed to detect a particular stimulus 50% of the time [1]
Absolute Threshold
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise) [1]
Signal Detection Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Below one's absolute threshold for conscious awareness [1]
Subliminal
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or respone [1]
Priming
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The minimum difference between two stimuli required for detection 50% of the time [1]
Difference Threshold
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The principal that to be perceived as different, two stimuli must differ by a constant minimum percentage [1]
Weber's Law
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Diminished sensitivity as a consequence of constant stimulation [1]
Sensory Adaptation
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Conversion of one form of energy into another [1]
Transduction
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The distance from the peak of one light or sound wave to the peak of the next [1]
Wavelength
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The dimension of color that is determined by the wavelength of light [1]
Hue
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The amount of energy in a light or sound wave, which we perceive as brightness or loudness [1]
Intensity
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The adjustable opening in the center of the eye through which light enters [1]
Pupil
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The ring of muscle tissue that forms the colored portion of the eye around the pupil and controls the size of the pupil opening [1]
Iris
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The transparent structure behind the pupil that changes shape to help focus images on the retina [1]
Lens
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin the processing of visual information [1]
Retina
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The process by which the eye's lens changes shape to focus near or far objects on the retina [1]
Accommodation
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Retinal receptors that detect black, white, and grey; necessary for peripheral and twilight vision when cones don't respond [1]
Rods
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Retinal receptor cells that are concentrated near the center of the retinal and that function in daylight or in well-lit conditions; detect detail and give rise to color sensations [1]
Cones
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The nerve that carries neural impulses from the eye to the brain [1]
Optic Nerve
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The point at which the optic nerve leaves the eye, creating a "blind" spot because no receptor cells are located there [1]
Blind Spot
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The central focal point in the retina, around which the eye's cones cluster [1]
Fovea
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Nerve cells in the brain that respond to specific features of the stimulus, such as shape, angle, or movement [1]
Feature Detectors
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions [1]
Parallel Processing
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The theory that the retina contains three different color receptors (red, green, blue), and when stimulated, can produce any color [1]
Young-Helmholtz Trichromatic (Three-Color) Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The theory that opposing retinal processes (red-green, yellow-blue, white-black) enable color vision [1]
Opponent-Process Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The sense or act of hearing [1]
Audition
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The number of complete wavelengths that pass a point in a given time [1]
Frequency
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A tone's experienced highness or lowness; depends on frequency [1]
Pitch
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The chamber between the eardrum and cochlea containing three tiny bones (hammer, anvil, stirrup) that concentrate the vibrations of the eardrum on the cochlea's oval window [1]
Middle Ear
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A coiled, bony, fluid-filled tube in the inner ear through which sound waves trigger nerve impulses [1]
Cochlea
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The innermost part of the ear, containing the cochlea, semicircular canals, and vestibular sacs [1]
Inner Ear
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] In hearing, the theory that links the pitch we hear with the place where the cochlea's membrane is stimulated [1]
Place Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] In hearing, the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch [1]
Frequency Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Hearing loss caused by damage to the mechanical system that conducts sound haves to the cochlea [1]
Conduction Hearing Loss
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Hearing loss caused by damage to the cochlea's receptor cells or to the auditory nerves [1]
Sensorineural Hearing Loss
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A device for converting sounds into electrical signals and stimulating the auditory nerve through electrodes threaded into the cochlea [1]
Cochlear Implant
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The system for sensing the position and movement of individual body parts [1]
Kineshesis
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The sense of body movement and position, including the sense of balance [1]
Vestibular Sense
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The theory that the spinal cord contains a neurological "gate" that blocks pain signals or allows them to pass through the brain [1]
Gate-Control Theory
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The principal that one sense may influence another, as when the smell of food influences its taste [1]
Sensory Interaction
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] An organized whole [1]
Gestalt
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The organization of the visual field into objects (the figures) that stand out from their surroundings (the ground) [1]
Figure-Ground
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The perceptual tendency to organize stimuli into coherent groups [1]
Grouping
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance [1]
Depth Perception
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A laboratory device for testing depth perception in infants and young animals [1]
Visual Cliff
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Depth cues, such as retinal disparity, that depend on the use of two eyes [1]
Binocular Cues
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A binocular cue for perceiving depth: by comparing images from the retinas in the two eyes, the brain computes distance- the greater the disparity between the two images, the closer the object [1]
Retinal Disparity
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Depth cues, such as interposition and linear perspective, available to either eye alone [1]
Monocular Cues
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] An illusion of movement created who two or more adjacent lights blink on and off in quick succession [1]
Phi Phenomenon
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Perceiving objects as unchanging (having consistent shape, size, lightness, and color) even as illumination and retinal images change [1]
Perceptual Constancy
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] Perceiving familiar objects as having consistent color, even if changing illumination alters the wavelengths reflected by the object [1]
Color Constancy
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] In vision, the ability to adjust to an artificially displaced or even inverted visual field [1]
Perceptual Adaptation
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A mental predisposition to perceive one thing and not another [1]
Perceptual Set
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] A branch of psychology that explores how people and machines interact and how machines and physical environments can be made safe and easy to use [1]
Human Factors Psychology
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The controversial clam that perceptional can occur apart from sensory input; includes telepathy, clairvoyance, and precognition [1]
Extrasensory Perception (ESP)
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
f0df455f_yers_CH6_Flashcards___Cram_com__1
[2] The study of paranormal phenomena, including ESP and psychokinesis [1]
Parapsychology
[]
PSY100 Introduction to Psychology Myers CH6 Flashcards - Cram.com
1
http://www.cram.com/flashcards/psy100-introduction-to-psychology-myers-ch6-2145209
7/1438042988860.4_20150728002308-00155-ip-10-236-191-2_379149921_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Fill this in with Tammie's notes.
What are the glands of the endocrine system?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
adipose cells thymus cells in walls of small intestine stomach kidneys heart
Give some examples of tissues/organs that produce hormones
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
neural and endocrine
What functions does the hypothalamus have?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Hormones Autocrines Paracrines
What are the 3 chemical messengers?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
long-distance chemical signals in blood or lypmh
Describe basically hormones.
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
exert effects on same cells that secrete them
Describe basically Autocrines
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
locally acting chemicals affect cells other then those that secrete them
Describe basically Paracrines
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Blood and lymph
Where are hormones found in?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Amino-acid based Steroids
What are the 2 classes of hormones?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Cholesterol
What are steroids made from?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Gonadal and adrenocortical hormones
Where do steroids come from? What area?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Amines Thyroxine Peptides Proteins
What are the amino-acid based hormones made from?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Alter plasma membrane permeability Stimulate synthesis of proteins or regulatory molecules Activate or deactivate enzyme systems Induce secretory activity Stimulate mitosis
What do hormones do to target cells? (1 or more)
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
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9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
By closing or opening ion channels..
How do hormones alter the plasma membrane permeability?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Enter target cells
What thing can water-soluble hormones NOT do?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Plasma membrane receptors, because they cannot enter the cells.
What things do water-soluble hormones act on?
[]
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What does the endocrine system basically do?
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9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json
0829bcc1__2_Day_2_Flashcards___Cram_com__endocrine_system_basically_do_
Steroid and thyroid hormones
What are lipid-soluble hormones come from?
[]
Anatomy 2 Exam 2 Day 2 Flashcards - Cram.com
What does the endocrine system basically do?
http://www.cram.com/flashcards/anatomy-2-exam-2-day-2-987384
9/1438042990611.52_20150728002310-00209-ip-10-236-191-2_380980922_0.json