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409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Marketing [Question] | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Customers [Question] | The focal point of all marketing activities | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Target Market [Question] | A specific group of customers on whom an organization focuses its marketing efforts | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Marketing Mix [Question] | Four marketing activities -- product, pricing, distribution, and promotion -- that a firm can control to meet the needs of customers within its target market | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] 1. product2. pricing3. distribution4. promotion [Question] | The four marketing activites in the Marketing Mix | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Product [Question] | A good, service, or idea | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Price Variable [Question] | relates to decisions and actions associated with establishing pricing objectives and policies and determining product prices | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Promotion variable [Question] | relates to activities used to inform individuals or groups about the organization and its products | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] exchanges [Question] | The provision or transfer of goods, services, or ideas in return for something of value | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] stakeholders [Question] | Constituents who have a "stake," or claim, in some aspect of a company's products, operations, markets, industry, and outcomes | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing environment [Question] | The competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing concept [Question] | A managerial philosophy that an organization should try to satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing orientation [Question] | an organizationwide commitment to researching and responding to customer needs | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] relationship marketing [Question] | establishing long-term, mutually satisfying buyer-seller relationships | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Customer relationship management (CRM) [Question] | using information about customers to create marketing strategies that develop and sustain desireable customer relationships | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] value= benefits - costs [Question] | a customer's subjective assessment of benefits relative to costs in determining the worth of a product | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing management [Question] | the process of planning, organizing, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] United States during the 1950's [Question] | marketing concept emerged when? | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] about 1/2 [Question] | how much of each buyer's dollar goes to marketing | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] planning (part of marketing management) [Question] | systematic process of assessing opportunities and resources, determining market objectives, developing a marketing startegy, and preparing for implementation and control | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Organizing (part of marketing management) [Question] | involves developing the marketing unit's internal structure | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] coordinate marketing activities, motivate marketing personnel, and communicate effectively within the unit [Question] | how to implement marketing plans | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] collect in-depth, up-to-date information about customer needs [Question] | what to do before developing a marketing mix | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] strategic planning [Question] | the process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing strategy [Question] | a plan of action for identifying and analyzing a target market and developing a marketing mix to meet the needs of that market | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing plan [Question] | a written document that specifies the activities to be performed to implement and control an organization's marketing activities | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] core competencies [Question] | things a firm does extremely well, which sometimes gives it an advantage | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] market opportunity [Question] | a combination of circumstances and timing that permits an organization to take action to reach a target market | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] strategic windows [Question] | temporary periods of optimal fit between the key requirements of a market and a firm's capabilities | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] competitive advantage [Question] | the result of a company's matching a core competancy to opportunities in the marketplace | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] SWOT analysis [Question] | a tool that marketers use to assess an organization's strengths, weaknesses, opportunities, and threats | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] mission statement [Question] | a long-term view of what the organization wants to become | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing objective [Question] | a statement of what is to be accomplished through marketing activities | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] corporate strategy [Question] | a strategy that determines the means for using resources in the various functional areas to reach the organization's goals | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] strategic business unit (SBU) [Question] | a division, product line, or other profit center within a parent company | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] market [Question] | a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] market share [Question] | the percentage of a market that actually buys a specific product from a particular company | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] market-growth/market-share matrix [Question] | a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining market strategy | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] sustainable competitive advantage [Question] | an advantage that the competition cannot copy | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing planning [Question] | the process of assessing opportunities and resources, determining objectives, defining strategies, and establishing guidelines for implementation and control of the marketing program | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing implementation [Question] | the process of putting marketing strategies into action | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] intended strategy [Question] | the strategy the company decides on during the planning phase | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] realized strategy [Question] | the strategy that actually takes place | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] external customers [Question] | individuals who patronize a business | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] internal customers [Question] | a company's employees | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] internal marketing [Question] | coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] total quality management (TQM) [Question] | a philosophy that uniform commitment to quality in all areas of the organization will promote a culture that meets customers' perceptions of quality | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] benchmarking [Question] | comparing the quality of the firm's goods, services, or processes with that of the best performing competitors | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] empowerment [Question] | giving customer-contact employees authority and responsibility to make marketing decisions on their own | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] centralized organization [Question] | a structure in which top management delegates little authority to levels below it | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] decentralized organization [Question] | a structure in which decision making authority is delegated as far down the chain of command as possible | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing control process [Question] | establishing performance standards and trying to match actual performance to those standards | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] performance standard [Question] | an expected level of performance | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] environmental scanning [Question] | the process of collecting information about forces in the marketing environment | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] environmental analysis [Question] | the process of assessing and interpreting the information gathered through environmental scanning | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] competition [Question] | other firms that market products that are similar to or can be substituted for a firm's products in the same geographic area | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] brand competitors [Question] | firms that market products with similar features and benefits to the same customers at similar prices | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] product competitors [Question] | firms that compete in the same product class but market products with different features, benefits, and prices | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] generic competitors [Question] | firms that provide very different products that solve the same problem or satisfy the same basic customer need | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] total budget competitors [Question] | firms that compete for the limited financial resources of the same customers | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] monopoly [Question] | a competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] oligopoly [Question] | a competitive structure in which a few sellers control the supply of a large proportion of a product | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] monopolistic competition [Question] | a competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] pure competition [Question] | a market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] buying power [Question] | resources, such as money, goods, and services, which can be traded in an exchange | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] disposable income [Question] | after-tax income | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] discretionary income [Question] | disposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] willingness to spend [Question] | an inclination to buy because of expected satisfaction from a product, influenced by the ability to buy and numerous psychological and social forces | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] business cycle [Question] | a pattern of economic fluctuations that has four stages: Prosperity, recession, depression, and recovery | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] Federal Trade Commission (FTC) [Question] | an agency that regulates a variety of business practices and curbs false advertising, misleading pricing, and deceptive packaging and labeling | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] better business bureau [Question] | a local, nongovernmental regulatory agency, supported by the local businesses, that helps settle problems between customers and specific business firms | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] national advertising review board (NARB) [Question] | a self-regulatory unit that considers challenges to issues raised by the national advertising division (an arm of the better business bureaus) about an advertisement | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] technology [Question] | the application of knowledge and tools to solve problems and perform tasks more efficiently | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] sociocultural forces [Question] | the influences in a society and its culture(s) that change people's attitudes, beliefs, norms, customs, and lifestyles | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] social responsibility [Question] | an organization's obligation to maximize its positive impact and minimize its negative impact on society | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing citizenship [Question] | the adoption of a strategic focus for fufilling the economic, legal, ethhical, and philanthropic social responsabilities expected by stakeholders | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] marketing ethics [Question] | principles and standards that define acceptable marketing conduct as determined by various stakeholders | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] ethical issue [Question] | an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] cause-related marketing [Question] | the practice of linking products to a particular social cause on an ongoing or short-term basis | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] strategic philanthrophy [Question] | the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] green marketing [Question] | the specific developement, pricing, promotion, and distribution of products that do not harm the natural environment | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] consumerism [Question] | organized efforts by individuals, groups, and organizations to protect consumers' rights | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] codes of conduct [Question] | formalized rules and standards that describe what the company expects of its employees | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] research design [Question] | an overall plan for obtaining the information needed to adress a research problem or issue | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] hypothesis [Question] | an informed guess or assumption about a certain problem or set of circumstances | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] exploratory research [Question] | research conducted to gather more information about a problem or to make a tentative hypothesis more specific | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] conclusive research [Question] | research designed to verify insights through objective procedures and to help marketers in making decisions | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] descriptive research [Question] | research conducted to clarify the characteristics of certain phenomena and thus solve a particular problem | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] experimental research [Question] | research that allows marketers to make casual inferences about relationships | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] reliability [Question] | a condition existing when a research technique produces almost identical results in repeated trials | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] validity [Question] | a condition existing when a research method measures what it is supposed to measure | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] primary data [Question] | data observed and recorded or collected directly from respondents | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] secondary data [Question] | data compiled both inside and outside the organization for some purpose other than the current investigation | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] population [Question] | all the elements, units, or individuals of interest to researchers for a specific study | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] sample [Question] | a limited number of units chosen to represent the characteristics of a population | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] sampling [Question] | the process of selecting representative units from a total population | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] probability sampling [Question] | a sampling technique in which every element in the population being studied has a known chance of being selected for study | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] random sampling [Question] | a type of probability sampling in which all units in a population have an equal chance of appearing in a sample | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] stratified sampling [Question] | a type of probability sampling in which the population is divided into groups according to a common attribute, and a random sample is then chosen within each group | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
409f324d_ashcards_about_MKTG_321_Test_1__Question | [Answer] nonprobability sampling [Question] | a sampling technique in which there is no way to calculate the likelihood that a specific element of the population being studied will be chosen | [] | Flashcards about MKTG 321 Test 1 | Question | http://www.studystack.com/flashcard-356623 | 10/1438042988065.26_20150728002308-00016-ip-10-236-191-2_729016671_3.json |
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