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188,405 |
5 Timeless Holiday Makeup Looks To Try This Christmas
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1. Bold Berry Lips
A classic bold berry lipstick is not only timeless but, adds a punch to any holiday outfit! Dress up, or dress down, but know your lips will take center stage. Pair this lip combo with delicate winged eyeliner, and soft matte skin!
5 Timeless Holiday Makeup Looks To Try This Christmas — Lillee Jean Beauty
2. Sparkling eyelids
Into making a subtle statement? A fresh tapping of gentle liquid eyeshadow, fortified with glittering particles, will surely be up your alley this holiday season. Grab a liquid eyeshadow, or pressed glitter such as L.A. Girl’s new Dream Glitter, and dab softly across your eyelids for a sparkling effect.
Lillee Jean — Pink Holiday Makeup
3. Fir Halo Eye
For those into more adventurous looks, warm and cozy tones, against classic holiday green, create a perfect color story! This look marries a shimmering fir green, with cocoa brown shadow, with a plump and glossy nude pout.
Lillee Jean — Fir Halo Eye
4. Luminous Glowy Skin
A timeless glowy skin look, as though the holiday lights themselves brightened your skin up, is on-trend! Dust a soft luminous glow across your cheekbones, and down the bridge of your nose, to get a soft luminous glow. You can also apply a slightly shimmery highlighter.
Luminous Glowy Skin
5. Bold Sultry Smokey Eye
Though a classic gold smokey eye is typically in, as we veer into New Year’s eve territory, a trendy bold smokey eye of dark brown, and burgundy tones add a fun twist to 2022 trends! Create the look with one dark brown shade, one soft camel, a monochromatic shimmer shade, and a bold juicy lip!
Bold Sultry Smokey Eye
DISCLAIMER: THIS POST IS NOT SPONSORED. SOME LINKS MIGHT BE AFFILIATE. THIS MEANS I EARN A PERCENTAGE FROM YOUR CLICK, OR SALE. THESE OPINIONS AND RESULTS ARE SOLELY MY OWN AND ARE INFLUENCED BY IF THE PRODUCT REALLY WORKS.
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Stay Connected :
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https://www.lilleejean.com
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LJ ASMR: https://www.lilleejean.com/asmrpodcast
LJ TALKS: https://www.lilleejean.com/podcast
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EMAIL: BUSINESS: [email protected] GENERAL: [email protected]
© Lillee Jean. ALL RIGHTS RESERVED. Copyright protection is automatically granted as soon as the original content is created. I explicitly declare my rights, and deter others from using my content in works of stealing, editing, chopping, and/or repurposing. No fair use is given presumptuously. This short motion picture is protected by the copyright laws of the United States of America, and other countries. Any unauthorized duplication, copying, or use of all or part of this motion picture may result in civil liability, and/or criminal prosecution in accordance with applicable laws.
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https://medium.com/@lilleejean/5-timeless-holiday-makeup-looks-to-try-this-christmas-lillee-jean-beauty-7c462ac17cfe
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['Lillee Jean']
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2021-12-25 03:18:02.503000+00:00
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['Holiday Season', 'Lillee Jean', 'Beauty', 'Makeup', 'Holiday']
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Title 5 Timeless Holiday Makeup Looks Try ChristmasContent 1 Bold Berry Lips classic bold berry lipstick timeless add punch holiday outfit Dress dress know lip take center stage Pair lip combo delicate winged eyeliner soft matte skin 5 Timeless Holiday Makeup Looks Try Christmas — Lillee Jean Beauty 2 Sparkling eyelid making subtle statement fresh tapping gentle liquid eyeshadow fortified glittering particle surely alley holiday season Grab liquid eyeshadow pressed glitter LA Girl’s new Dream Glitter dab softly across eyelid sparkling effect Lillee Jean — Pink Holiday Makeup 3 Fir Halo Eye adventurous look warm cozy tone classic holiday green create perfect color story look marries shimmering fir green cocoa brown shadow plump glossy nude pout Lillee Jean — Fir Halo Eye 4 Luminous Glowy Skin timeless glowy skin look though holiday light brightened skin ontrend Dust soft luminous glow across cheekbone bridge nose get soft luminous glow also apply slightly shimmery highlighter Luminous Glowy Skin 5 Bold Sultry Smokey Eye Though classic gold smokey eye typically veer New Year’s eve territory trendy bold smokey eye dark brown burgundy tone add fun twist 2022 trend Create look one dark brown shade one soft camel monochromatic shimmer shade bold juicy lip Bold Sultry Smokey Eye DISCLAIMER POST SPONSORED LINKS MIGHT AFFILIATE MEANS EARN PERCENTAGE CLICK SALE OPINIONS RESULTS SOLELY INFLUENCED PRODUCT REALLY WORKS — Stay Connected WEBSITES httpswwwlilleejeancom httpswwwlilleejeanbeautycom INSTAGRAM httpswwwinstagramcomlilleejean httpswwwinstagramcomlilleejeanbeauty PINTEREST httpswwwpinterestcomLilleeJean FACEBOOK httpswwwfacebookcomREALlilleejean TUMBLR httpslilleejeantumblrcom DEVIANT ART httpswwwdeviantartcomlilleejean PODCAST LJ ASMR httpswwwlilleejeancomasmrpodcast LJ TALKS httpswwwlilleejeancompodcast Lillee Jean Show httpswwwlilleejeancomlilleescornerpodcast EMAIL BUSINESS hellolilleejeancom GENERAL infolilleejeanbeautycom © Lillee Jean RIGHTS RESERVED Copyright protection automatically granted soon original content created explicitly declare right deter others using content work stealing editing chopping andor repurposing fair use given presumptuously short motion picture protected copyright law United States America country unauthorized duplication copying use part motion picture may result civil liability andor criminal prosecution accordance applicable lawsTags Holiday Season Lillee Jean Beauty Makeup Holiday
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188,406 |
Nykaa beauty app redesign case study
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When I first started searching for some app to redesign for my design portfolio, I started looking up all kinds of startups in India and their apps. After enough searching, I figured it was best to redesign something that I’ve already used and have experienced. That’s when I decided I would design Nykaa app. It is a D2C e-commerce platform that sells everything from makeup, skincare, health to wellness products.
Featuring Nykaa app redesign
Right off the bat, I made some observations. After some more exploring, I noted down the problems that needed fixing and some additional features that can be added to improve the user experience.
Problems :
The UI looked dated. It wasn’t very beginner(in makeup) or user friendly. Nykaa has several stores and e-stores which were not easy to find on the app. The coupons, discount style needed to be changed. The dropdown at the top left needs to be taken out because it is usually the place for a menu option and having a dropdown there confuses people. The deals placed should be more organized. The jewellery and clothing apps sold under Nykaa are nowhere to be seen on the app. Customer complaints are hard to lodge. Email has to be written specifically and the play store is full of negative reviews about the customer return/refund/complaint. The price isn’t highlighted well enough on the products. Product images are too tiny and way higher on the page than ideal. This makes it harder to both, view and swipe images.
Ideas :
Baskets for different needs like essentials, bodycare, or influencer baskets can be added. Guide for first time app/ makeup users, men, mature women etc. Every product should have usage and tips for beginner friendliness. Finding the correct shade in foundations etc.. should be given importance. Brushes and other product recommendations based on products added to cart. Nykaa subscription, recommended products, other options should be provided for out of stock products at checkout. Product complaints need to be made in the app and easier with a helpline number etc.
Future business moves :
The Nykaa IPO listing took place. Nykaa man , nykaa fashion have separate apps. Nykaa superstore for retailers to buy wholesale and at a decent price. More offline stores in multiple cities are going to be added. Expansion to middle-east and the UK. House of brands and lifestyles. Getting brands exclusively on Nykaa.
After conducting user interviews as part of my qualitative research, I figured :
Most people shop having something in mind rather than just browsing and finding what’s good. It’s hard enough for women with duskier skin tones to find their perfect shade of foundations ,etc. and it’s even tougher to find your perfect shade of base products online. Most of the time spent is on the home screen. Other tabs are mostly ignored. To access offers, it is difficult and confusing. No suggestions near checkout screen as that might confuse the user. When a product goes out of stock, the wait is long for it to restock.
Here’s how it turned out :
HOME
Home screen before and after
The icons are bigger and rounder. The search bar is made bigger too. There’s way too much stuff to scroll through before. It’s been simplified and broken down into sections of horizontal scroll. The menu bar is fixed. Finding your shade of base products is made easy. The navigation now includes offers which was absent is the app.
PRODUCT DISPLAY
Product display before and after
The component for each product has been altered. It’s easier to view the price and add to cart.
ALL CATEGORIES
All categories before and after
The distracting and unnecessary carousel at the top is removed and the focus is on categorizing and sub-categorizing the entire list of products.
MENU
Menu before and after
Instead of the confusing dropdown, a menu overlay was added with links to different apps and stores.
BASKET
Basket before and after
To increase the quantity, delete the product and to view the price is made easier. The FAB checkout is almost made the width of the screen. Products from wishlist, and other recommendations are added for a last minute add-on.
PRODUCT DETAILS
Product details before and after
The entire layout has been changed. There’s no crowding of content. It has a simpler and more highlighted add to wishlist and add to cart button as well as very distinct star rating.
HELP
Help before and after
The help section was earlier divided into two main regions. The FAQ section and the chat section. Both lack a humane way of contacting a person or customer care official. Chatting with the bot only offers very few details regarding orders, complaints and products. Meanwhile the categorized FAQs are only a bunch of questions answered without offering any actual help. the redesign includes two ways of making direct contact including a phone line that operates during certain limited hours of the day and a message to raise a ticket that could list in detail the situation/problem the user maybe facing.
EVOLUTION
Throughout the design process, certain screens underwent a significant amount of changes as we all know that design is an iterative process. I was struggling with getting the product details screen. Several iterations of it are mentioned below:
Iterations of the product details screen
What I knew was wise was putting the add to basket CTA to the rightmost part of the screen. The first iteration lacked balance and visual symmetry. In one iteration, the CTA wasn’t big enough and was closer to the add to wishlist action which would mean, the thumb could easily slide and click on the wrong option. Finally, I landed on the last iteration with clear distinction and space between the actions and clearly defined space for price.
Iterations of basket screen
The layout of the basket items was altered several times to get the final iteration. Here too, the delete button is big and bold enough. The colors have changed and turned into the primary colour, fuschsia pink. Everything is aligned well in order to make sense to the eye. Product name, variant name, quantity along with add and subtract features, price and delete buttons are parts of the component.
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https://bootcamp.uxdesign.cc/nykaa-beauty-app-redesign-case-study-1cca64d8d1a2
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['Aaboli Kode']
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2021-12-22 12:00:26.302000+00:00
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['Beauty', 'Redesign', 'Makeup', 'User Interface', 'Case Study']
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Title Nykaa beauty app redesign case studyContent first started searching app redesign design portfolio started looking kind startup India apps enough searching figured best redesign something I’ve already used experienced That’s decided would design Nykaa app D2C ecommerce platform sell everything makeup skincare health wellness product Featuring Nykaa app redesign Right bat made observation exploring noted problem needed fixing additional feature added improve user experience Problems UI looked dated wasn’t beginnerin makeup user friendly Nykaa several store estores easy find app coupon discount style needed changed dropdown top left need taken usually place menu option dropdown confuses people deal placed organized jewellery clothing apps sold Nykaa nowhere seen app Customer complaint hard lodge Email written specifically play store full negative review customer returnrefundcomplaint price isn’t highlighted well enough product Product image tiny way higher page ideal make harder view swipe image Ideas Baskets different need like essential bodycare influencer basket added Guide first time app makeup user men mature woman etc Every product usage tip beginner friendliness Finding correct shade foundation etc given importance Brushes product recommendation based product added cart Nykaa subscription recommended product option provided stock product checkout Product complaint need made app easier helpline number etc Future business move Nykaa IPO listing took place Nykaa man nykaa fashion separate apps Nykaa superstore retailer buy wholesale decent price offline store multiple city going added Expansion middleeast UK House brand lifestyle Getting brand exclusively Nykaa conducting user interview part qualitative research figured people shop something mind rather browsing finding what’s good It’s hard enough woman duskier skin tone find perfect shade foundation etc it’s even tougher find perfect shade base product online time spent home screen tab mostly ignored access offer difficult confusing suggestion near checkout screen might confuse user product go stock wait long restock Here’s turned HOME Home screen icon bigger rounder search bar made bigger There’s way much stuff scroll It’s simplified broken section horizontal scroll menu bar fixed Finding shade base product made easy navigation includes offer absent app PRODUCT DISPLAY Product display component product altered It’s easier view price add cart CATEGORIES category distracting unnecessary carousel top removed focus categorizing subcategorizing entire list product MENU Menu Instead confusing dropdown menu overlay added link different apps store BASKET Basket increase quantity delete product view price made easier FAB checkout almost made width screen Products wishlist recommendation added last minute addon PRODUCT DETAILS Product detail entire layout changed There’s crowding content simpler highlighted add wishlist add cart button well distinct star rating HELP Help help section earlier divided two main region FAQ section chat section lack humane way contacting person customer care official Chatting bot offer detail regarding order complaint product Meanwhile categorized FAQs bunch question answered without offering actual help redesign includes two way making direct contact including phone line operates certain limited hour day message raise ticket could list detail situationproblem user maybe facing EVOLUTION Throughout design process certain screen underwent significant amount change know design iterative process struggling getting product detail screen Several iteration mentioned Iterations product detail screen knew wise putting add basket CTA rightmost part screen first iteration lacked balance visual symmetry one iteration CTA wasn’t big enough closer add wishlist action would mean thumb could easily slide click wrong option Finally landed last iteration clear distinction space action clearly defined space price Iterations basket screen layout basket item altered several time get final iteration delete button big bold enough color changed turned primary colour fuschsia pink Everything aligned well order make sense eye Product name variant name quantity along add subtract feature price delete button part componentTags Beauty Redesign Makeup User Interface Case Study
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188,407 |
What Do Custom Makeup Boxes Offer to Your Business?
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With all the large-scale manufacturing in custom makeup boxes, wouldn’t there be an explanation for why famous cosmetic brands lean toward them? Well yes! There is an explanation why your brand needs these boxes! Much more than you might think. So, what do custom makeup boxes offer to your business? Let’s dive more into it!
Help in Brand Promotion and Awareness
There are thousands of items in the market which customers are not familiar with. One of the main reasons for this is poor promoting techniques. When it comes to advertising and branding, you have to remember that your packaging boxes play a significant part in this.
Yes, you need to make your items visible on the lookout. For this, you can use various color combinations for imaginative designs. This will end up being an ideal marketing procedure for any of your makeup items.
If you don’t have a unique branding for your items, you are probably going to be one of the failed to remember ones. In order to get higher sales, your makeup subscription boxes are essential. They will tell your brand story to customers. Even better, you can build your confidence to sell your exclusive items with these boxes.
Protect Your Sensitive Makeup Items
Sensitive makeup items need extra assurance. Thanks to the top-notch materials used for wholesale makeup boxes, they give maximum protection. This makes the boxes to be an extraordinary method for shielding your makeup items from risks.
Set Your Items Apart
Many cosmetic brands continue to concentrate on the quality of items. Yet, they disregard their makeup monthly boxes which are exceptionally fundamental for an ideal product presentation. Yes, you can’t just upgrade the presence of your cosmetic items by updating your boxes. But eventually, people look for items that are unique and alluring. This is why the appearance of your packaging boxes is important.
The best way you can draw in those ladies to try out your makeup items is to add tempting elements. Women can be difficult to intrigue. To have those women’s full focus, you need to add eye-catchy highlights that give your items a new look.
You should make it unimaginable for them to choose some other choice! Add foil stamping, embossing, debossing, die-cut, some decorative elements to improve the vibe of your makeup items.
Personalized Makeup Boxes Can Do Wonders
Personalized boxes can do more wonders than standard boxes. How? By personalizing your makeup boxes for your different makeup items, you can give personalized care to every single of your item. You can apply various designs that are relevant as per the necessities of your items. In this way, you can give a personal touch to your makeup items without any problem.
Despite the way that there is an unending number of cosmetic brands, you can always stand apart by choosing the right packaging provider like My Box Printer. They are prestigious for their packaging and printing solutions. Thus, you can get many benefits when you work together with this expert packaging company.
|
https://medium.com/@jaunrichard22/what-do-custom-makeup-boxes-offer-to-your-business-52a43f4e8248
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['Jaun Richard']
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2021-11-30 06:35:50.700000+00:00
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['Boxes', 'Make Up', 'Custom']
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Title Custom Makeup Boxes Offer BusinessContent largescale manufacturing custom makeup box wouldn’t explanation famous cosmetic brand lean toward Well yes explanation brand need box Much might think custom makeup box offer business Let’s dive Help Brand Promotion Awareness thousand item market customer familiar One main reason poor promoting technique come advertising branding remember packaging box play significant part Yes need make item visible lookout use various color combination imaginative design end ideal marketing procedure makeup item don’t unique branding item probably going one failed remember one order get higher sale makeup subscription box essential tell brand story customer Even better build confidence sell exclusive item box Protect Sensitive Makeup Items Sensitive makeup item need extra assurance Thanks topnotch material used wholesale makeup box give maximum protection make box extraordinary method shielding makeup item risk Set Items Apart Many cosmetic brand continue concentrate quality item Yet disregard makeup monthly box exceptionally fundamental ideal product presentation Yes can’t upgrade presence cosmetic item updating box eventually people look item unique alluring appearance packaging box important best way draw lady try makeup item add tempting element Women difficult intrigue women’s full focus need add eyecatchy highlight give item new look make unimaginable choose choice Add foil stamping embossing debossing diecut decorative element improve vibe makeup item Personalized Makeup Boxes Wonders Personalized box wonder standard box personalizing makeup box different makeup item give personalized care every single item apply various design relevant per necessity item way give personal touch makeup item without problem Despite way unending number cosmetic brand always stand apart choosing right packaging provider like Box Printer prestigious packaging printing solution Thus get many benefit work together expert packaging companyTags Boxes Make Custom
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188,408 |
Three Popular Ways to Financial Freedom
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There is a range of legitimate ways to start earning money online straightaway with many of them requiring little to minimal skills. However, if you are looking for the money-making programs that offer the bigger payouts you will need to put in the time and effort to learn the right marketing and advertising techniques. Participating in paid surveys for instance is available for almost anyone, whereas if you are looking to create a website with the intention of advertising products for sale this will require learning the basics of these marketing techniques.
CLICK HERE TO GET PAID FOR DOWLOADING APP
Below are some of the most popular methods for earning an extra income online each month:
Become a Freelance Writer: a great way for many people to earn an income online is to get creative and offer an article writing service. Skilled content writers are in great demand by the many companies and individuals that run a website and need articles on the latest industry topics and stories. If you are highly knowledgeable on a particular subject, such as a certain health or automotive topic, then you can provide a writing service based on just that specific subject.
Affiliate Marketing: if searching for a great method to earn a decent income online then you might want to research the available options that can be had with affiliate marketing. Affiliate marketing is basically a process of advertising a company’s products or services in return for a commission on each successful sale. There is often a lot to learn if wishing to take this online earning route, although there are many programs and teaching methods available to help with learning the basics. It is quite easy to find the right company to partner with in view of the many advertising networks available online that has thousands of offers to choose from. It can also help to learn about creating a WordPress or HTML website as it is often easier to promote the products when you have your own site to direct all the targeted traffic to.
Participate in Paid Surveys: often seen as the easiest method for making money online, the paid surveys offer a small payment for each survey completed or focus group that is attended. It’s just a case of signing up to several of the legitimate survey sites and you can often start earning straightaway. In the sign-up process you are often asked several questions relating to your lifestyle, so that any survey sent to you for completion is highly likely to be based on a topic that you have an interest or you have knowledge in.
CLICK HERE TO GET PAID FOR DOWLOADING APP
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https://medium.com/@shadetech/three-popular-ways-to-financial-freedom-531615b75a9a
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['Adejare Shadrach']
|
2021-12-20 00:25:20.927000+00:00
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['Make Money Online', 'Make Money From Home', 'Make Money', 'Makeup']
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Title Three Popular Ways Financial FreedomContent range legitimate way start earning money online straightaway many requiring little minimal skill However looking moneymaking program offer bigger payouts need put time effort learn right marketing advertising technique Participating paid survey instance available almost anyone whereas looking create website intention advertising product sale require learning basic marketing technique CLICK GET PAID DOWLOADING APP popular method earning extra income online month Become Freelance Writer great way many people earn income online get creative offer article writing service Skilled content writer great demand many company individual run website need article latest industry topic story highly knowledgeable particular subject certain health automotive topic provide writing service based specific subject Affiliate Marketing searching great method earn decent income online might want research available option affiliate marketing Affiliate marketing basically process advertising company’s product service return commission successful sale often lot learn wishing take online earning route although many program teaching method available help learning basic quite easy find right company partner view many advertising network available online thousand offer choose also help learn creating WordPress HTML website often easier promote product site direct targeted traffic Participate Paid Surveys often seen easiest method making money online paid survey offer small payment survey completed focus group attended It’s case signing several legitimate survey site often start earning straightaway signup process often asked several question relating lifestyle survey sent completion highly likely based topic interest knowledge CLICK GET PAID DOWLOADING APPTags Make Money Online Make Money Home Make Money Makeup
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188,409 |
REVLON Oil-Absorbing Volcanic Face Roller
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REVLON Oil-Absorbing Volcanic Face Roller
REVLON Oil-Absorbing Volcanic Face Roller, Reusable Facial Skincare Tool for At-Home or On-the-Go Mini Massage
Buy On Amazon
LIKE BLOTTING PAPERS, BUT BETTER: This face roller is made of real volcanic stone, which soaks up excess oil instantly. It’s our secret for fresh, shine-free skin any time. Use it on a clean or finished face—it won’t mess up your makeup
MASSAGES AND MATTIFIES FACE: Rolling the stone roller across your skin feels heavenly, like a mini facial massage. Ditch your jade roller and use our 2-in-1 Mattifying face roller for oily and acne prone skin
EASY TO USE: Gently roll the face roller ball over your T-zone or anywhere skin is shiny. That’s it
LESS WASTE THAN BLOTTING PAPER: Unlike blotting papers for oily skin that are used once and thrown out, this oil-absorbing roller is reusable. To clean, twist the roller’s ring to unlock, and pull out the stone. Wash with a gentle cleanser, rinse, and air-dry before locking it back in
LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the quality beauty tools and high-pigment, the bold color makeup you need to be yourself. Our tools for the face, eyes, and nails are everyday essentials elevated through function, form, or and material (but still amazingly affordable)
More Details
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https://medium.com/@moeena011/revlon-oil-absorbing-volcanic-face-roller-b6968e1e4163
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[]
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2021-12-10 11:43:06.560000+00:00
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['Revlon Colorstay Lipliner', 'Revlon Oil Observing', 'Makeup', 'Beauty Products', 'Revlon']
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Title REVLON OilAbsorbing Volcanic Face RollerContent REVLON OilAbsorbing Volcanic Face Roller REVLON OilAbsorbing Volcanic Face Roller Reusable Facial Skincare Tool AtHome OntheGo Mini Massage Buy Amazon LIKE BLOTTING PAPERS BETTER face roller made real volcanic stone soak excess oil instantly It’s secret fresh shinefree skin time Use clean finished face—it won’t mess makeup MASSAGES MATTIFIES FACE Rolling stone roller across skin feel heavenly like mini facial massage Ditch jade roller use 2in1 Mattifying face roller oily acne prone skin EASY USE Gently roll face roller ball Tzone anywhere skin shiny That’s LESS WASTE BLOTTING PAPER Unlike blotting paper oily skin used thrown oilabsorbing roller reusable clean twist roller’s ring unlock pull stone Wash gentle cleanser rinse airdry locking back LIVE BOLDLY REVLON MAKEUP Revlon quality beauty tool highpigment bold color makeup need tool face eye nail everyday essential elevated function form material still amazingly affordable DetailsTags Revlon Colorstay Lipliner Revlon Oil Observing Makeup Beauty Products Revlon
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188,410 |
Shaping The Perfect Eyebrow
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Anastasia Shaping Someone's Eyebrow
Prior to the formation of Anastasia Beverly Hills, the eyebrow was the least cared about or thought of facial feature. It is surprising considering the fact that the eyebrow is a very prominent and visible part of the face. At the time makeup artists and fashion revolutionists did not know what to do with the eyebrow at all. Eyebrow trends were horrendous back in those times. Then came along Anastasia Soare or the Eyebrow Goddess. She slowly paved and shaped the way people look at their eyebrows. With her love for accentuating natural beauty and understanding the golden ratio, she was able to elevate natural beauty with just the eyebrow.
The Golden Ratio
It all starts with understanding the golden ratio. Everyone’s face is different, everyone is unique, but the ratio is universally executable. The start of the eyebrow starts off with a vertical line running down the nose. This point signifies the start of the eyebrow, the thickest part of the brow. To know where the eyebrow ends, continue from the same spot on the nose and mark a diagonal line towards where your natural eyebrows end. This is the thinnest part of the eyebrow. Now our eyebrows are not straight at all, they do have an arch. And to find the highest point of the arch, keep the diagonal line and move up to the tip of your nose keeping the line of the arch parallel to the line of the end. This is the basics of the golden ratio.
Once those lines are marked, start filling in your eyebrows, keeping true to the shape your eyebrows have already made. Very lightly use a powdered brow filler to ease the colors so that they can shape up. Once it’s filled, make sure to use the blender brush to blend the colors into your eyebrow. While shaping the hairs of your brow. Once that is done, add in a slightly darker color in areas where the brow should be dark. Repeat the brushing technique and blending technique, till there is a gradual blend from the tip to the middle of the eyebrow.
ABH Stencil
Using ABH’s eyebrow gel, you can very lightly create and draw some fake hair strands to really pull into the look. Adding these artificial hair strands make the eyebrow look natural and beautified. Right after, the brow wiz pencil can be used to blend your skin tone to the eyebrow, the blending creates a soft harmony between the eyebrow and the eyes. With that you have achieved the perfect eyebrows for the way your face is shaped.
Anastasia Beverly Hills has brushes and products that are great in order to achieve this kind of look. They have their own stencil that would help you to understand the shape of your face and how to shape up your eyebrows according to the golden ratio. The golden ratio is basically a term that is used to describe how elements on a piece of art can be placed in the most aesthetically pleasing way. Anastasia Soare’s goal was to allow people to understand how brows work and what they can do to achieve perfection. She empowered people by demonstrating the usefulness of being able to perfectly shape the eyebrow. They also have the products that go along with the care and beautification of the eyebrows.
Thanks to Anastasia, we now look at eyebrows differently. We define a more natural shape to them, filling them up so they look full, making sure they pop out and stand out just as much as the eyes do.
|
https://medium.com/@Dhivyessh_UoW/shaping-the-perfect-eyebrow-469ed7fb20cf
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['Dhivyessh Suresh']
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2021-12-10 01:18:44.777000+00:00
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['Eyebrows', 'Tutorial', 'Anastasia Beverly Hills', 'Makeup']
|
Title Shaping Perfect EyebrowContent Anastasia Shaping Someones Eyebrow Prior formation Anastasia Beverly Hills eyebrow least cared thought facial feature surprising considering fact eyebrow prominent visible part face time makeup artist fashion revolutionist know eyebrow Eyebrow trend horrendous back time came along Anastasia Soare Eyebrow Goddess slowly paved shaped way people look eyebrow love accentuating natural beauty understanding golden ratio able elevate natural beauty eyebrow Golden Ratio start understanding golden ratio Everyone’s face different everyone unique ratio universally executable start eyebrow start vertical line running nose point signifies start eyebrow thickest part brow know eyebrow end continue spot nose mark diagonal line towards natural eyebrow end thinnest part eyebrow eyebrow straight arch find highest point arch keep diagonal line move tip nose keeping line arch parallel line end basic golden ratio line marked start filling eyebrow keeping true shape eyebrow already made lightly use powdered brow filler ease color shape it’s filled make sure use blender brush blend color eyebrow shaping hair brow done add slightly darker color area brow dark Repeat brushing technique blending technique till gradual blend tip middle eyebrow ABH Stencil Using ABH’s eyebrow gel lightly create draw fake hair strand really pull look Adding artificial hair strand make eyebrow look natural beautified Right brow wiz pencil used blend skin tone eyebrow blending creates soft harmony eyebrow eye achieved perfect eyebrow way face shaped Anastasia Beverly Hills brush product great order achieve kind look stencil would help understand shape face shape eyebrow according golden ratio golden ratio basically term used describe element piece art placed aesthetically pleasing way Anastasia Soare’s goal allow people understand brow work achieve perfection empowered people demonstrating usefulness able perfectly shape eyebrow also product go along care beautification eyebrow Thanks Anastasia look eyebrow differently define natural shape filling look full making sure pop stand much eye doTags Eyebrows Tutorial Anastasia Beverly Hills Makeup
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188,411 |
The Best Lipstick Kits for Fall 2021
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Why settle for just one lipstick when you can grab a kit that gives you the full package for your lips? Sorting through hundreds and hundreds of lipstick kits from different brands sounds impossible, but below is a compiled list of three of the best lipstick kits you can currently get, that would give you that gorgeous look you’re aiming for the coming season.
Makeup Forever — Trio Nude Kit
If you know good lipstick, then you know how good Rouge Artist lipsticks actually are. This lipstick blends, softens, and keeps your lips hydrated by combining the comfort of a cream with the intensity of a matte color. With just one swipe, you get a smooth, feather-like application on your lips thanks to the way the lipstick was designed which accurately replicates a lip brush for the best precision.
Rouge Artist provides an ultra-pigmented and satin-finish with a smooth application on the lips and up to 24 hours of hydration and comfort for your lips, and you’re not getting just one, not two, but three of them of different colors in this Makeup Forever lipstick kit.
Huda Beauty — Contour & Strobe Liquid Lip
Another gorgeous kit! The lipsticks in this set can be used on their own or combined for a vibrant finish, and they’re also great for creating an ‘ombré’ effect to give the illusion of bigger lips. To correctly use this kit to its full potential, grab the lipsticks and start by lining your lips with the Lip Contour, then fill them in with the Liquid Matte hue, and finish up that mesmerizing look by applying the high-shine lip strobe.
I love these color combos because they combine well with each other to give you the look you desire. This set makes it easier for people to get that perfect lip contour and keep an eye on that lip strobe effect that gives your lips a neatly sculpted and volumized look.
NARS — Mini Velvet Matte Lipstick Pencil Duo
This lipstick kit from Nars delivers rich, vibrant colors and a velvety-matte finish on the lips. Its large size combines the ease of use of a lipstick with the portability of an artist pencil. Lip lining, defining, and filling have never been easier to do!
You may use it as a tinted base or pair it with another lip product to create volume by blending the colors. This lip pencil is excellent for making a lip statement, and the best part is that you choose if you want that statement to be delicate, neutral, strong, or edgy!
Using these as a basis for any other lip product will make your lipstick last longer, and would prevent it from smudging plus they’re really easy to put on, and you can even sharpen it once it runs out and there you go, you’re back to making a statement again!
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https://medium.com/@Zeina.farhat/the-best-lipstick-kits-for-fall-2021-773a2ba2b67b
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['Zeina Farhat']
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2021-11-29 11:44:11.789000+00:00
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['Makeup Tips', 'Lipstick', 'Makeup', 'Fall', 'Makeup Products']
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Title Best Lipstick Kits Fall 2021Content settle one lipstick grab kit give full package lip Sorting hundred hundred lipstick kit different brand sound impossible compiled list three best lipstick kit currently get would give gorgeous look you’re aiming coming season Makeup Forever — Trio Nude Kit know good lipstick know good Rouge Artist lipstick actually lipstick blend softens keep lip hydrated combining comfort cream intensity matte color one swipe get smooth featherlike application lip thanks way lipstick designed accurately replicates lip brush best precision Rouge Artist provides ultrapigmented satinfinish smooth application lip 24 hour hydration comfort lip you’re getting one two three different color Makeup Forever lipstick kit Huda Beauty — Contour Strobe Liquid Lip Another gorgeous kit lipstick set used combined vibrant finish they’re also great creating ‘ombré’ effect give illusion bigger lip correctly use kit full potential grab lipstick start lining lip Lip Contour fill Liquid Matte hue finish mesmerizing look applying highshine lip strobe love color combo combine well give look desire set make easier people get perfect lip contour keep eye lip strobe effect give lip neatly sculpted volumized look NARS — Mini Velvet Matte Lipstick Pencil Duo lipstick kit Nars delivers rich vibrant color velvetymatte finish lip large size combine ease use lipstick portability artist pencil Lip lining defining filling never easier may use tinted base pair another lip product create volume blending color lip pencil excellent making lip statement best part choose want statement delicate neutral strong edgy Using basis lip product make lipstick last longer would prevent smudging plus they’re really easy put even sharpen run go you’re back making statement againTags Makeup Tips Lipstick Makeup Fall Makeup Products
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188,412 |
Ways To Make Money Online: Spotting Online Frauds
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There are so many ways to make money online. If you have a gift for writing, you can do some article writing jobs, or some blog commenting stuff. If you know about a thing or two about back linking, then you can offer that to website owners, for a price of course. The possibilities of earning money online from home are limitless. However, there are some things that you should watch out for, and those are online scams.
CLICK HERE TO GET PAID FOR DOWLOADING APP
To spot online scams, remember these characteristics: Scheming, Crafty, Aggressive, and Malicious. When you want to venture on making money online, you need to guard your money like a junkyard watchdog.
Here are some ways to spot online scams:
They offer you a business without a product! There are so many online business out there that offers you a get-rich-quick system, but when you purchase their product you receive a package with an empty box! A legitimate home based online business will offer you training modules, unlimited access to a training room, and an online support.
They tell you that you do not need a website. Take note of this, when you want to make money online, a website is necessary! However, there are some that provides you with your own internet marketer, thus you don’t need a website, because your internet marketer will be the one to give it to you.
They tell you that you do not need a list! Just like a website, a list is necessary! Everybody who are making money online will tell you that, “the money is in the list.” Although, some online business do have says you don’t need a list because your Internet Marketer will be the one who will do your work for you.
They don’t have a live person that you can talk to. When you want to talk to a person in-charge all you get is a chat mate. A real person should be a pre-requisite if you are investing money and expect money to return.
They don’t have a legitimate contact information on the site. There should be a valid phone number and address.
They don’t have an application where they ask for your real personal information.
Online scams are usually listed on snopes.com, RipoffReport.com and other websites that give information about frauds online.
Once you know how to protect yourself online, you are sure to have more success in your home based business.
Your road to Online Business success has now become much easier. This is about giving you the perfect balance between Internet Marketing and Family. Because success means having it all. It’s time for you to have it all.
CLICK HERE TO GET PAID FOR DOWLOADING APP
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https://medium.com/@shadetech/ways-to-make-money-online-spotting-online-frauds-372972231543
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['Adejare Shadrach']
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2021-12-20 00:28:47.267000+00:00
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['Make Money Online', 'Make Money From Home', 'Makeup']
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Title Ways Make Money Online Spotting Online FraudsContent many way make money online gift writing article writing job blog commenting stuff know thing two back linking offer website owner price course possibility earning money online home limitless However thing watch online scam CLICK GET PAID DOWLOADING APP spot online scam remember characteristic Scheming Crafty Aggressive Malicious want venture making money online need guard money like junkyard watchdog way spot online scam offer business without product many online business offer getrichquick system purchase product receive package empty box legitimate home based online business offer training module unlimited access training room online support tell need website Take note want make money online website necessary However provides internet marketer thus don’t need website internet marketer one give tell need list like website list necessary Everybody making money online tell “the money list” Although online business say don’t need list Internet Marketer one work don’t live person talk want talk person incharge get chat mate real person prerequisite investing money expect money return don’t legitimate contact information site valid phone number address don’t application ask real personal information Online scam usually listed snopescom RipoffReportcom website give information fraud online know protect online sure success home based business road Online Business success become much easier giving perfect balance Internet Marketing Family success mean It’s time CLICK GET PAID DOWLOADING APPTags Make Money Online Make Money Home Makeup
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188,413 |
Best Hair salon in Mira-Road
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At Elements, the hairstylists are experts in their craft. They don’t just cut your hair, they also give you a makeover with colors, styles, and styling tips. All of the stylists are very knowledgeable about their craft and love to talk about it during your session.
Experience the best hair salon near you with our revolutionary new service concept: Unisex, meaning no longer do you have to choose between your hair and your makeup. With our unisex services, we cater to both men and women. Our stylists are talented and experienced in cutting and coloring hair and makeup.
Elementsunisexsalon is the best parlour near you. It offers a complete service from expert haircuts and colour, to massages and spa services, to everything in between. It’s like no other salon you’ve ever been to!
A salon that offers the best hair smoothing services in town! With our expertly trained staff, we provide the best hair smoothing services for men and women. Plus, with the latest cutting-edge technology, our salon is always up-to-date with the latest trends!
We offer various services like Hair Smoothening, Hair Cut, Bridal Makeup, Hair Highlights, Facial and Hair keratin Treatment. Our Keratin Treatment price is Very Affordable. Also we use branded products only.
Our team of well-trained professionals has been creating beautiful, natural looking hair for decades. Our salon is the perfect place to spoil yourself and your friends with a relaxing, luxurious day of pampering. We offer a wide range of services from blowouts, to manicures, to haircuts, and more.
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https://medium.com/@smoothhair29/best-hair-salon-in-mira-road-17ce389508cd
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['Smooth Hair']
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2021-11-20 09:11:46.782000+00:00
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['Salon', 'Parlor', 'Fashion', 'Makeup']
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Title Best Hair salon MiraRoadContent Elements hairstylist expert craft don’t cut hair also give makeover color style styling tip stylist knowledgeable craft love talk session Experience best hair salon near revolutionary new service concept Unisex meaning longer choose hair makeup unisex service cater men woman stylist talented experienced cutting coloring hair makeup Elementsunisexsalon best parlour near offer complete service expert haircut colour massage spa service everything It’s like salon you’ve ever salon offer best hair smoothing service town expertly trained staff provide best hair smoothing service men woman Plus latest cuttingedge technology salon always uptodate latest trend offer various service like Hair Smoothening Hair Cut Bridal Makeup Hair Highlights Facial Hair keratin Treatment Keratin Treatment price Affordable Also use branded product team welltrained professional creating beautiful natural looking hair decade salon perfect place spoil friend relaxing luxurious day pampering offer wide range service blowout manicure haircut moreTags Salon Parlor Fashion Makeup
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188,414 |
When Makeup Is More Than Just….Well, Makeup
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How do you feel today? Part of your answer could describe your state of mental health. Mental Health. No…not the big stuff. Let’s leave that to the true professionals.
You practice-we all practice our own version of mental health every day. It’s called coping. It’s how we get through the day. How we feel some sense of confidence and accomplishment. Just last week we learned how Simone Biles says keeping a ‘Worry Journal’ helps her.
Simone Biles shares that she keeps a ‘Worry journal” as recommended by her therapist. Says she feel better in about an hour a day from it.
We read and do things to keep up the psyche. That all happens INTERNALLY. So what about EXTERNALLY?
Externally. This influence on our mental health has a lot to do with how we feel about the way we look. I know this is true. Check this study — The British Academy of Dermatology says 29% of the population feels they won’t find love because of the way the look. Many studies prove the impacts skin issues has on people!
Lost productivity every year stems from lost work and opportunities passed because someone felt too bad about the way they look. Study from the American Academy of Dermatology.
Lost productivity every year stems from lost work and opportunities passed because someone felt too bad about the way they look. Study from the American Academy of Dermatology.
Something happened to me, that totally reinforces this discussion. It’s anecdotal. Its personal, but it is also so very real. It shows just how true this is on a one-to-one and very-human-level.
One of my very talented makeup artist influencers shared a photo of a before and after makeup look of one of her clients. @muajazmine — She sent it via Instagram on a DM. Not unusual. I start working very early, but even at 6am this morning, this photo jumped out at me.
I commented that her attitude flew off the page at me — it was a striking balance of leaning with a balanced attitude. You can actually see her feeling good about herself. This is Ashley aka @chronicallyhealing561 on IG.
Then, the backstory flowed in. Ashley had just lost her Dad. She also just had a baby. Huge life events and things had been a bit overwhelming lately. My influencers receive my makeup and skincare product gratis of course. This is what she shared from the make-over: @muajazmine Jazmine Flores
@muajazmine Jazmine Flores Makeup Artist + Influencer + Entrepreneur
“She recently lost her father and had a baby. She has had a rough time lately and yesterday not one tear or drop of sadness due to having a full makeover. Your products allowed me to do that for her for free…I was able to gift her that day of joy.” @muajazmine Jazmine Flores.
Makeup + the People behind it. A moment when makeup is definitely much more than makeup.
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https://medium.com/@mettalusso/when-makeup-is-more-than-just-well-makeup-d707948216f2
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[]
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2021-11-23 20:22:25.034000+00:00
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['Skincare', 'Health', 'Sadness', 'Mental Health', 'Makeup']
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Title Makeup Just…Well MakeupContent feel today Part answer could describe state mental health Mental Health No…not big stuff Let’s leave true professional practicewe practice version mental health every day It’s called coping It’s get day feel sense confidence accomplishment last week learned Simone Biles say keeping ‘Worry Journal’ help Simone Biles share keep ‘Worry journal” recommended therapist Says feel better hour day read thing keep psyche happens INTERNALLY EXTERNALLY Externally influence mental health lot feel way look know true Check study — British Academy Dermatology say 29 population feel won’t find love way look Many study prove impact skin issue people Lost productivity every year stem lost work opportunity passed someone felt bad way look Study American Academy Dermatology Lost productivity every year stem lost work opportunity passed someone felt bad way look Study American Academy Dermatology Something happened totally reinforces discussion It’s anecdotal personal also real show true onetoone veryhumanlevel One talented makeup artist influencers shared photo makeup look one client muajazmine — sent via Instagram DM unusual start working early even 6am morning photo jumped commented attitude flew page — striking balance leaning balanced attitude actually see feeling good Ashley aka chronicallyhealing561 IG backstory flowed Ashley lost Dad also baby Huge life event thing bit overwhelming lately influencers receive makeup skincare product gratis course shared makeover muajazmine Jazmine Flores muajazmine Jazmine Flores Makeup Artist Influencer Entrepreneur “She recently lost father baby rough time lately yesterday one tear drop sadness due full makeover product allowed free…I able gift day joy” muajazmine Jazmine Flores Makeup People behind moment makeup definitely much makeupTags Skincare Health Sadness Mental Health Makeup
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188,415 |
2021 make-up trends that I think will be brought into 2022
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Graphic liner
The graphic liner trend was one of the most popular makeup trends of 2021, small and independent make-up brands such as Suva beauty and Glisten cosmetics grew throughout this trend.
Whether you want to add some flare to your everyday eye makeup or want to experiment with avant-garde makeup, there is a tutorial out there.
I truly believe that this trend will continue into 2022 and maybe even further as the trend has been presented so diversely.
Soft glam
Nikki Makeup https://www.instagram.com/p/CWOj4gSsxnQ/?utm_source=ig_web_copy_link
The term soft glam floated around a lot in 2021, it was definitely a contrast to makeup you traditionally see on social media (cut creases and all the rest).
Whether you're going for a 90’s vibe, sultry vibe or just a toned-down look, there is something that the soft glam trend can offer you.
Focusing on using subtle brown tones to accentuate natural beauty such as your eyes and your cheeks, the trend really focused on perfecting your makeup application technique.
I definitely think that we will be seeing more of the soft glam trend in 2022, and maybe even some variations of it.
Fluffy brows/ soap brows
A trend that took 2021 by storm was fluffy brows.
Social media took this runway look to new heights, some using the fluffy brow trend subtly- to make a natural ‘boy brow’ look whilst, others used this trend to create an dramatic ‘full brow’ or laminated brow look.
Jess Hunt Refy Beauty owner and founder. https://www.instagram.com/p/CX5tWops6gh/?utm_source=ig_web_copy_link
This trend caused new and upcoming brands such as Refy beauty to rapidly grow and, also allowed people with naturally thicker and fuller eyebrows to finally buy eyebrow wax that actually tames their brows.
This trend is definitely not over!
Rhinestones
Nikki Makeup https://www.instagram.com/p/CW6XyWRMBCQ/?utm_source=ig_web_copy_link
Following the running theme of bringing the looks of the runway home, many creators and make up artists started to experiment with rhinsestones and glitters.
Whether you want to add some subtle bling to your look or a dramatic eye catching effect there is something that this trend can offer you.
Bold blush
Made By Mitchell https://www.instagram.com/reel/CVibqwHAdLI/?utm_source=ig_web_copy_link
Cream blush, liquid blush and Blursh. What started as a summer trend turned into an all year round look, Blush really was the product of 2021.
Im sure we will be seeing more bold blush in 2022.
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https://medium.com/@themarketingcase/2021-make-up-trends-that-i-think-will-be-brought-into-2022-4f603bdb59c6
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['Maya N']
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2021-12-28 12:02:03.292000+00:00
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['Beauty', 'Makeup', 'Fashion', 'Trends', '2021']
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Title 2021 makeup trend think brought 2022Content Graphic liner graphic liner trend one popular makeup trend 2021 small independent makeup brand Suva beauty Glisten cosmetic grew throughout trend Whether want add flare everyday eye makeup want experiment avantgarde makeup tutorial truly believe trend continue 2022 maybe even trend presented diversely Soft glam Nikki Makeup httpswwwinstagramcompCWOj4gSsxnQutmsourceigwebcopylink term soft glam floated around lot 2021 definitely contrast makeup traditionally see social medium cut crease rest Whether youre going 90’s vibe sultry vibe toneddown look something soft glam trend offer Focusing using subtle brown tone accentuate natural beauty eye cheek trend really focused perfecting makeup application technique definitely think seeing soft glam trend 2022 maybe even variation Fluffy brow soap brow trend took 2021 storm fluffy brow Social medium took runway look new height using fluffy brow trend subtly make natural ‘boy brow’ look whilst others used trend create dramatic ‘full brow’ laminated brow look Jess Hunt Refy Beauty owner founder httpswwwinstagramcompCX5tWops6ghutmsourceigwebcopylink trend caused new upcoming brand Refy beauty rapidly grow also allowed people naturally thicker fuller eyebrow finally buy eyebrow wax actually tames brow trend definitely Rhinestones Nikki Makeup httpswwwinstagramcompCW6XyWRMBCQutmsourceigwebcopylink Following running theme bringing look runway home many creator make artist started experiment rhinsestones glitter Whether want add subtle bling look dramatic eye catching effect something trend offer Bold blush Made Mitchell httpswwwinstagramcomreelCVibqwHAdLIutmsourceigwebcopylink Cream blush liquid blush Blursh started summer trend turned year round look Blush really product 2021 Im sure seeing bold blush 2022Tags Beauty Makeup Fashion Trends 2021
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188,416 |
Pre-Order the Gorgeous Limited-Edition OPPO Reno6 Z 5G Shiseido Gift Box This Thursday
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Free gifts from OPPO and Shiseido worth up to RM450 and more are up for grabs upon purchase of the portrait expert limited-edition gift set
This Christmas, OPPO is simplifying your to-do list with the launch of its one-of-a-kind OPPO Reno6 Z 5G Shiseido Gift Box! With pre-orders of the limited-edition gift box going kicking off this Thursday, 2 Dec 2021, consumers can stay comfortably prepared ahead of their Christmas schedule with the perfect year-end gift for their special someone
Priced at its regular retail price of RM1,699, this OPPO Reno6 Z Gift Box is something you do not want to miss out on, as it comes with special free gifts from OPPO and Shiseido worth up to RM 450, such as:
Limited-edition OPPO x Shiseido gift box Limited-edition OPPO x Shiseido Reno6 Z phone case 1x selected Shiseido cosmetic product
In the spirit of Christmas, OPPO is also looking to give a little bit more to a few lucky buyers of the gift set.
Selected customers who purchase the OPPO Reno6 Z Shiseido Gift Box during the campaign period will also receive a free Shiseido Synchro Skin Radiant Lifting Foundation worth RM210. They will also receive a comprehensive professional in-store consultation from Shiseido experts on how to find their perfect foundation shade. With this new knowledge, you will be as prepared as you can be for Christmas and year-end celebrations.
The OPPO Reno6 Z 5G Shiseido Gift Box is limited to the 1st 300 customers only, so be sure to snag one for your loved one as soon as you can!
Finally, OPPO is also running a campaign to reward both OPPO and Shiseido members this year-end and new year season. From today till 31st January 2022, registered OPPO members can receive the following from Shiseido:
RM50 instant rebate with a minimum purchase of RM300 at Shiseido’s Online Store FREE Shiseido Ultimune Sampling Kit at Shiseido outlets in Sunway Pyramid, Mid Valley, and Suria KLCC (no purchase needed!) 4-piece Shiseido gift set upon purchase of any Shiseido products with a minimum spend of RM380 at Sunway Pyramid, Mid Valley, and Suria KLCC
To redeem these freebies from Shiseido, simply refer to your My OPPO App!
On the other hand, registered Shiseido members will also be entitled to a RM50 instant rebate upon the purchase of a new smartphone in the OPPO Reno6 Series and selected IoT products such as the OPPO Enco Buds, OPPPO Enco Air, and OPPO Band. To redeem, register as a Shiseido member at camellia.shiseido.com.my and flash your EDM to show your RM50 rebate code, and use it at any participating OPPO Brand Store.
Stay ahead of your Christmas schedule and pre-order the gift box on 2 Dec 2021 at https://www.oppo.com/my/store/contents/event/OPPOReno6ZxShiseido/
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https://medium.com/@siennylovesdrawing/pre-order-the-gorgeous-limited-edition-oppo-reno6-z-5g-shiseido-gift-box-this-thursday-d4443e4b0e85
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[]
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2021-11-30 01:31:35.432000+00:00
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['Technology', 'Shopping', 'Makeup', 'Smartphones', 'Tech']
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Title PreOrder Gorgeous LimitedEdition OPPO Reno6 Z 5G Shiseido Gift Box ThursdayContent Free gift OPPO Shiseido worth RM450 grab upon purchase portrait expert limitededition gift set Christmas OPPO simplifying todo list launch oneofakind OPPO Reno6 Z 5G Shiseido Gift Box preorders limitededition gift box going kicking Thursday 2 Dec 2021 consumer stay comfortably prepared ahead Christmas schedule perfect yearend gift special someone Priced regular retail price RM1699 OPPO Reno6 Z Gift Box something want miss come special free gift OPPO Shiseido worth RM 450 Limitededition OPPO x Shiseido gift box Limitededition OPPO x Shiseido Reno6 Z phone case 1x selected Shiseido cosmetic product spirit Christmas OPPO also looking give little bit lucky buyer gift set Selected customer purchase OPPO Reno6 Z Shiseido Gift Box campaign period also receive free Shiseido Synchro Skin Radiant Lifting Foundation worth RM210 also receive comprehensive professional instore consultation Shiseido expert find perfect foundation shade new knowledge prepared Christmas yearend celebration OPPO Reno6 Z 5G Shiseido Gift Box limited 1st 300 customer sure snag one loved one soon Finally OPPO also running campaign reward OPPO Shiseido member yearend new year season today till 31st January 2022 registered OPPO member receive following Shiseido RM50 instant rebate minimum purchase RM300 Shiseido’s Online Store FREE Shiseido Ultimune Sampling Kit Shiseido outlet Sunway Pyramid Mid Valley Suria KLCC purchase needed 4piece Shiseido gift set upon purchase Shiseido product minimum spend RM380 Sunway Pyramid Mid Valley Suria KLCC redeem freebie Shiseido simply refer OPPO App hand registered Shiseido member also entitled RM50 instant rebate upon purchase new smartphone OPPO Reno6 Series selected IoT product OPPO Enco Buds OPPPO Enco Air OPPO Band redeem register Shiseido member camelliashiseidocommy flash EDM show RM50 rebate code use participating OPPO Brand Store Stay ahead Christmas schedule preorder gift box 2 Dec 2021 httpswwwoppocommystorecontentseventOPPOReno6ZxShiseidoTags Technology Shopping Makeup Smartphones Tech
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188,417 |
10 Easy And Simple Tips To Boost Hair Growth
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Get Rapunzel hair
1 - massage your scalp:
Regular scalp massage not only helps to relax you, but it also increases blood circulation and strengthens your hair from the roots. Scalp massages are also a great way to relieve stress, which is one of the primary causes of hair loss.
Before going to sleep, massage your scalp a couple of times a week.
2 - Regular Trimming:
Our hair is divided into three stages. The antigen stage occurs when the antigen is active and the cells in the hair roots are actively dividing. Hair development stops in the second stage, catagen, when the outer root sheath shrinks and attaches itself to the hair root. The final stage, telogen, is marked by split ends, hair loss, and breakage. Trimming your hair helps your hair have the drive to keep growing by avoiding the third stage. Make a note of the hair trimming appointments on your calendar. To promote hair growth, cut your hair in half or one inch.
3 - Maintain A Balanced Diet:
Without nourishment, nothing can grow. Plants want sunlight, snakes require frogs, and your hair requires nutrients obtained from your diet. Foods high in proteins and vitamins, such as spinach, egg yolk, bananas, and raisins, encourage hair growth. It's also a good idea to limit your intake of sodium, fizzy beverages, and sugar, all of which are hair growth inhibitors.
Learn even more 7 easiest and simple tips to boost hair growth from here
This post contains affiliate links, if you use this link to buy something we may earn a commission. Thanks
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https://medium.com/@aymnamamra/10-easy-and-simple-tips-to-boost-hair-growth-7ca73fba7897
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[]
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2021-12-11 13:17:45.548000+00:00
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['Hair', 'Skincare', 'Health', 'Beauty', 'Makeup']
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Title 10 Easy Simple Tips Boost Hair GrowthContent Get Rapunzel hair 1 massage scalp Regular scalp massage help relax also increase blood circulation strengthens hair root Scalp massage also great way relieve stress one primary cause hair loss going sleep massage scalp couple time week 2 Regular Trimming hair divided three stage antigen stage occurs antigen active cell hair root actively dividing Hair development stop second stage catagen outer root sheath shrink attache hair root final stage telogen marked split end hair loss breakage Trimming hair help hair drive keep growing avoiding third stage Make note hair trimming appointment calendar promote hair growth cut hair half one inch 3 Maintain Balanced Diet Without nourishment nothing grow Plants want sunlight snake require frog hair requires nutrient obtained diet Foods high protein vitamin spinach egg yolk banana raisin encourage hair growth also good idea limit intake sodium fizzy beverage sugar hair growth inhibitor Learn even 7 easiest simple tip boost hair growth post contains affiliate link use link buy something may earn commission ThanksTags Hair Skincare Health Beauty Makeup
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188,418 |
Become a Successful Makeup Artist with These Skills | Hunar Online
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Isn’t it the dream of almost every girl to learn to do proper makeup? Makeup artists are making the dreams of thousands of women come to life. The career and scope of makeup artists is very much in demand in India. It is a creative career choice that is perfect for the people who are always full of new and innovative ideas. If you are into makeup, hairstyling, personal styling and like to recommend people on how they should dress up on a particular occasion, then you should definitely make your career as a makeup artist.
The fashion industry is ever changing and it is very difficult for the normal people to be up-to-date with the modern trends. Therefore, makeup artists and fashion stylists are very important to us. These people analyse the market and make predictions as per the changing needs and requirements of the people.
Image Source- YouTube
Who is a makeup artist?
A makeup artist is a person who has an in-depth knowledge of makeup and beauty products. He/She is a person who can create desired makeup looks by following the simple procedures and rules of makeup. Spending all your money on makeup products and experimenting to create new looks, makes the job of a makeup artist a dream job of all those who love makeup.
How to Become a Makeup Artist?
There are many professional makeup courses that will guide you through the right path of becoming a makeup artist. You can also watch online videos and tutorials to build new skills and learn new techniques. You can start by practicing makeup on family members and friends. This will help you perfect your skill and experience. If you are an aspiring makeup artist then here is a way you can pursue your dreams. Let’s have a look at them one by one:
1.Enrol in a Relevant Course
There are many institutes where you can learn a proper bachelor’s degree in makeup and styling. Having a relevant degree helps you kickstart your makeup artist career very easily. Having a formal education helps you equip with all the necessary skills and knowledge that helps you to start your career on a firm foot. You can also learn this course with the help of online courses. There are many institutes and e-learning platforms like Hunar Online courses that will provide you with a fashion styling course with the help of which you can learn makeup, hairstyling and wardrobe styling. You will also receive a free starter kit after enroling with Hunar Online that will contain all the necessary equipment to help you get started. You will learn your course with the help of easy video lessons and in the language of your choice. You also get to learn from the comfort of your home and learn new skills with special live classes and webinars. You can also watch trial classes to get a glimpse of the courses and download the app to start learning.
Image Source- MyVoice- Write for OpIndia
2.Practice a Lot
It is rightly said that practice makes a man perfect. To perfect your makeup skills you should keep on practicing until and unless you are satisfied with the results. You can practice applying makeup on your family members or your friends. You can also apply makeup on yourself and keep on practicing. To excel in the field of makeup artistry one needs to be active when it comes to practice. The person must be up-to-date with the latest trends and try to experiment and perfect the new trends. You should include practice as a part of your daily routine if you are serious about your makeup artistry career.
3.Do a Lot of Research
You should be updated with the latest fashion and makeup trends. To do that, you will need to do a lot of thorough research. You should also do research on the makeup artists who are famous in the industry. This will help you learn new skills and give you a deep insight of the makeup industry. You can start by reading books, fashion magazines, blogs and vlogs of famous makeup artists and YouTube videos.
4.Make an Online Portfolio
To make a solid space in the makeup world and start your career as a successful makeup artist you need to go online and market yourself. This is the easiest and the best way to start your career. Having an online portfolio helps people see your worth and opens a gate full of opportunities for you. You can start with Instagram and gradually move on to different websites. Having a strong web presence helps you grow a lot in this field.
5.Give the Best to Your Job
There are many jobs available in the market. To prove yourself and have a bright future ahead, you need to give your best to your job. No matter where you are working, you should treat your job like your first priority. Having this attitude helps you grow ahead.
Image Source- L Makeup Institute
A makeup artist’s job is not very easy and it requires a lot of patience and hardwork. The result after that is worth all the hard work a person puts in.
Also Read: Basic Makeup Rules Every Makeup Artist Should Know
With Hunar Online you get several benefits and can start learning from the comfort of your home at any time. Hunar Online provides certificates after completing your course that are sure to help you start your own business. You can also watch trial classes to get a glimpse of our courses. For all courses, Hunar Online provides sessions with experts who are available 24/7 to clarify your doubts and help you every step of the way. Download our app and start learning.
So, what are you waiting for? Sign up for a creative course with Hunar Online today.
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https://medium.com/@fashiondesigning/become-a-successful-makeup-artist-with-these-skills-hunar-online-229840e9a664
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['Hunar Online']
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2021-12-16 08:34:07.384000+00:00
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['Makeup Artist', 'Makeup Tips', 'Hunar', 'Makeup']
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Title Become Successful Makeup Artist Skills Hunar OnlineContent Isn’t dream almost every girl learn proper makeup Makeup artist making dream thousand woman come life career scope makeup artist much demand India creative career choice perfect people always full new innovative idea makeup hairstyling personal styling like recommend people dress particular occasion definitely make career makeup artist fashion industry ever changing difficult normal people uptodate modern trend Therefore makeup artist fashion stylist important u people analyse market make prediction per changing need requirement people Image Source YouTube makeup artist makeup artist person indepth knowledge makeup beauty product HeShe person create desired makeup look following simple procedure rule makeup Spending money makeup product experimenting create new look make job makeup artist dream job love makeup Become Makeup Artist many professional makeup course guide right path becoming makeup artist also watch online video tutorial build new skill learn new technique start practicing makeup family member friend help perfect skill experience aspiring makeup artist way pursue dream Let’s look one one 1Enrol Relevant Course many institute learn proper bachelor’s degree makeup styling relevant degree help kickstart makeup artist career easily formal education help equip necessary skill knowledge help start career firm foot also learn course help online course many institute elearning platform like Hunar Online course provide fashion styling course help learn makeup hairstyling wardrobe styling also receive free starter kit enroling Hunar Online contain necessary equipment help get started learn course help easy video lesson language choice also get learn comfort home learn new skill special live class webinars also watch trial class get glimpse course download app start learning Image Source MyVoice Write OpIndia 2Practice Lot rightly said practice make man perfect perfect makeup skill keep practicing unless satisfied result practice applying makeup family member friend also apply makeup keep practicing excel field makeup artistry one need active come practice person must uptodate latest trend try experiment perfect new trend include practice part daily routine serious makeup artistry career 3Do Lot Research updated latest fashion makeup trend need lot thorough research also research makeup artist famous industry help learn new skill give deep insight makeup industry start reading book fashion magazine blog vlogs famous makeup artist YouTube video 4Make Online Portfolio make solid space makeup world start career successful makeup artist need go online market easiest best way start career online portfolio help people see worth open gate full opportunity start Instagram gradually move different website strong web presence help grow lot field 5Give Best Job many job available market prove bright future ahead need give best job matter working treat job like first priority attitude help grow ahead Image Source L Makeup Institute makeup artist’s job easy requires lot patience hardwork result worth hard work person put Also Read Basic Makeup Rules Every Makeup Artist Know Hunar Online get several benefit start learning comfort home time Hunar Online provides certificate completing course sure help start business also watch trial class get glimpse course course Hunar Online provides session expert available 247 clarify doubt help every step way Download app start learning waiting Sign creative course Hunar Online todayTags Makeup Artist Makeup Tips Hunar Makeup
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188,419 |
We Just Found the Secret to Beating Dry Lips
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Why We Love the NUXE Very Rose Lip Balm
Aside from the delectable concoction of nourishing ingredients mentioned above, this lip balm is also incredibly creamy. With a melt-away and non-sticky texture, you can experience its moisturizing properties without having that heavy feel leftover. Instead, you’re given a subtle illuminating sheen that promises to give you a more radiant, beautiful smile. Plus, it also has a lovely, delicate vanilla scent that makes each application more and more tantalizing.
To make things even better, the Very Rose Lip Balm also doubles as a lip mask. If you need some extra moisture for your dry lips, you can also apply this balm generously on your puckers before you go to bed at night so you can wake up to luscious, supple lips.
Tip: Apply this balm before applying your lipstick for smoother, longer-lasting wear.
The Very Rose Collection
Aside from the lip balm, NUXE continues to bring us delicate freshness through their Very Rose Collection. Featuring a myriad of gentle products that are suitable even for sensitive skin, this collection brings the moisturizing, soothing, and healing properties of rose water to hardworking makeup removers, cleansing products, toning mists, and peeling lotions to give the skin a lovely “new skin” effect.
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https://thread.zalora.com.ph/we-just-found-the-secret-to-beating-dry-lips-ebfca2f6daf2
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['Julia Benito']
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2021-11-26 02:08:53.688000+00:00
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['Skincare', 'Beauty', 'Makeup', 'Beauty Tips', 'Skin Care Tips']
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Title Found Secret Beating Dry LipsContent Love NUXE Rose Lip Balm Aside delectable concoction nourishing ingredient mentioned lip balm also incredibly creamy meltaway nonsticky texture experience moisturizing property without heavy feel leftover Instead you’re given subtle illuminating sheen promise give radiant beautiful smile Plus also lovely delicate vanilla scent make application tantalizing make thing even better Rose Lip Balm also double lip mask need extra moisture dry lip also apply balm generously pucker go bed night wake luscious supple lip Tip Apply balm applying lipstick smoother longerlasting wear Rose Collection Aside lip balm NUXE continues bring u delicate freshness Rose Collection Featuring myriad gentle product suitable even sensitive skin collection brings moisturizing soothing healing property rose water hardworking makeup remover cleansing product toning mist peeling lotion give skin lovely “new skin” effectTags Skincare Beauty Makeup Beauty Tips Skin Care Tips
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188,420 |
4 Best Makeup Products under 25$
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Makeup has always been a measure of self-expression, and day by day, it is becoming more important. Due to its demand, the Sales value of makeup is also rapidly increasing. Our lives have become digital; just by looking out at your phones, you can get all the information about makeup. There are thousands of cosmetic products, making it challenging to choose between the best yet affordable brands.
Makeup trends come and go, but some products just stay forever. All-time red lipstick or bold mascara, your beauty bag should never get empty of these basic products.
Are you a beginner or a complete professional? Whatever makeup means to you, after having a look at this article, you will easily lookout for the best affordable products. Shop the absolute best of best after having a review of these products.
1. NYX Professional Makeup Foundation, 24h Full Coverage
The best foundation is something that gives a feel like nothing is on. This foundation hides the flaws on your face. Bumps, pimples, or marks of any kind are covered by this foundation, giving you smooth and flawless skin. This liquid formula comes in 45 flattering tones that don’t transfer.
Features
This Matte Liquid Foundation is lightweight, waterproof, and extremely pigmented. NYX Professional Makeup Foundation is a long-wearing waterproof liquid foundation that has a huge variety of shades. It is available for all skin tones.
Long-Lasting Effect: Every shade of this liquid foundation glides on smooth, delivering matte coverage that stays up to 24 hours; NYX Foundation controls oils, mattifying your complexion for the whole day.
Flawless Complete Face: Just complete your makeup look with NYX Professional Makeup face products for color correction and from blush, bronzer, foundations, and contouring concealer to palettes and powders, giving you coverage and a complete look.
Pros
A huge variety of shades is available for all skin tones.
Very lightweight and gives a no-makeup look.
The price is affordable.
Cons
Not easily removable.
Not recommended for dry skin as it will make your skin drier.
More than one layering is required.
2. REVLON Super Lustrous Lipstick, Pack of 3
Lipstick is the basics of makeup, and it should look both incredible and stay while we put it under a mask. Choose Revlon Super Lustrous Lip Kit. This kit contains three cream finish colors. Revlon is the no. 1 brand of America, offering a wide range of lipsticks, lip glosses in multiple shades. It gives you a matte, pearl, or glossy look.
Features
3 PIECE CREAM FINISH LIPSTICK KIT includes these shades: 764 On The Mauve, 778 Pink Promise (Pink), and 477 Black Cherry.
Intense colors: These lipsticks are a perfect combination of high-impact color and a super-moisturizing formula.
Comfortable to wear: These lipsticks have hydrating ingredients. They will be a pleasure to wear because they have micro fine pigments, so the shades are vibrant, but the feeling is lightweight.
Easy application: Luxe shades, besides being comfortable and smooth, don’t drag and won’t make the lips dry.
Perfect Lip Kit: These lipsticks are available in matte, cream, and pearl finishes, plus with a glossy shine lip gloss. Discover the new Revlon Super Lustrous Lipstick Kits and give yourself a complete look.
Pros
Variety of its products give you many options.
These are long-lasting lipsticks without any taste.
Price is affordable and the quality is fine.
Cons
Its smell is not pleasing.
The colors are slightly bright, therefore you may not like them if you wear natural colors.
3. Neutrogena Foaming Facial Cleanser Makeup Remover with Glycerin Oil Soap
Makeup remover is essential after makeup. Makeup removers dissolve makeup and work by dissolution or solubilization. For example, when the foundation is once applied, it dries and adheres to the skin. It means it requires a proper cleanser to remove it from your skin.
Neutrogena Foaming Facial Cleanser Makeup Remover with glycerin oil Soap is an alcohol-free daily face wash. It removes dirt, oil, and makeup with no pore-clogging residue.
Features
Neutrogena Fresh Foaming Facial Cleanser gives you clear and refreshing skin. It washes away dirt, oil, and makeup in one simple step.
This all-in-one makeup remover and facial cleanser create a foamy lather that cleanses without drying your skin and removes even waterproof makeup.
It is safe for sensitive eyes, this gentle face wash won’t irritate or sting the sensitive eye area, and it won’t clog pores.
This cleanser with glycerin is dermatologist-tested and is oil, soap, and alcohol-free.
It does not leave any residue behind and completely rinses your skin. A dermatologist skincare brand recommends it.
Pros
This facial foaming cleanser is hypoallergenic, so it doesn't create skin problems.
The dirt on the face is easily washed. It can be used for all skin types.
Smells great.
Cons
The gel is very thick and heavy that lathers a bit, failing it to produce light fluffy foam.
4. Urban Decay Naked Petite Heat Eye shadow Palette
There is nothing wrong with putting a few solo shadow shades into your makeup kit. If you are choosing the shade and finish, an eye shadow palette gives you more variety.
Urban Decay Naked Petite Heat Shadow Palette contains shades that are simple and versatile. They are ultra-blend able, rich colors with velvet texture. This kit includes a mirror and full-size pans, making it great for travel.
Features
Naked Petite Heat is a compact, travel-ready eye-shadow palette featuring 6 scorched matte neutral shades designed to work with every eye color and skin tone.
Highly pigmented: Naked Petite Heat palette shades include cruelty-free Inhale, Vibrate, Hot Spell, Wild Thing, Heist, and Strike. All these shades are highly pigmented.
With five matte shades for lid, crease, and liner, plus one demi-matte highlighting shade, this eye-shadow palette has everything you need to create versatile looks that range from soft and sultry to flat-out fire.
Every shade is paraben-free, sulfate-free, and phthalate-free. Velvety texture, rich color, and extreme blend-ability are the basics.
Try pairing your Naked Petite Heat Palette with Original Eye shadow Primer Potion and 24/7 Glide-On Eyeliner Pencils to complete your eye look.
Pros
Variety of colors give you different looks.
A best fit for a sensitive eye to keep you away from eye problems.
Travel friendly; a mirror and small brushes are inside the palette.
Cons
The product is quite small as compared to its price.
Conclusion
Makeup is used as an aid to help build up self-esteem and confidence within you. All these products keep your skin healthy, prevent your skin from pollution, and they are budget-friendly. You can just enhance your look at an affordable price.
You can share your reviews as to how this helped you and do let us know how these products came out to you.
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https://medium.com/@naima-salahuddin/4-best-makeup-products-under-25-60840fdcf84d
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['Naima Salahuddin']
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2021-11-22 15:47:44.760000+00:00
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['Lipstick', 'Foundation', 'Makeup', 'Face Wash', 'Makeup Products']
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Title 4 Best Makeup Products 25Content Makeup always measure selfexpression day day becoming important Due demand Sales value makeup also rapidly increasing life become digital looking phone get information makeup thousand cosmetic product making challenging choose best yet affordable brand Makeup trend come go product stay forever Alltime red lipstick bold mascara beauty bag never get empty basic product beginner complete professional Whatever makeup mean look article easily lookout best affordable product Shop absolute best best review product 1 NYX Professional Makeup Foundation 24h Full Coverage best foundation something give feel like nothing foundation hide flaw face Bumps pimple mark kind covered foundation giving smooth flawless skin liquid formula come 45 flattering tone don’t transfer Features Matte Liquid Foundation lightweight waterproof extremely pigmented NYX Professional Makeup Foundation longwearing waterproof liquid foundation huge variety shade available skin tone LongLasting Effect Every shade liquid foundation glide smooth delivering matte coverage stay 24 hour NYX Foundation control oil mattifying complexion whole day Flawless Complete Face complete makeup look NYX Professional Makeup face product color correction blush bronzer foundation contouring concealer palette powder giving coverage complete look Pros huge variety shade available skin tone lightweight give nomakeup look price affordable Cons easily removable recommended dry skin make skin drier one layering required 2 REVLON Super Lustrous Lipstick Pack 3 Lipstick basic makeup look incredible stay put mask Choose Revlon Super Lustrous Lip Kit kit contains three cream finish color Revlon 1 brand America offering wide range lipstick lip gloss multiple shade give matte pearl glossy look Features 3 PIECE CREAM FINISH LIPSTICK KIT includes shade 764 Mauve 778 Pink Promise Pink 477 Black Cherry Intense color lipstick perfect combination highimpact color supermoisturizing formula Comfortable wear lipstick hydrating ingredient pleasure wear micro fine pigment shade vibrant feeling lightweight Easy application Luxe shade besides comfortable smooth don’t drag won’t make lip dry Perfect Lip Kit lipstick available matte cream pearl finish plus glossy shine lip gloss Discover new Revlon Super Lustrous Lipstick Kits give complete look Pros Variety product give many option longlasting lipstick without taste Price affordable quality fine Cons smell pleasing color slightly bright therefore may like wear natural color 3 Neutrogena Foaming Facial Cleanser Makeup Remover Glycerin Oil Soap Makeup remover essential makeup Makeup remover dissolve makeup work dissolution solubilization example foundation applied dry adheres skin mean requires proper cleanser remove skin Neutrogena Foaming Facial Cleanser Makeup Remover glycerin oil Soap alcoholfree daily face wash remove dirt oil makeup poreclogging residue Features Neutrogena Fresh Foaming Facial Cleanser give clear refreshing skin wash away dirt oil makeup one simple step allinone makeup remover facial cleanser create foamy lather clean without drying skin remove even waterproof makeup safe sensitive eye gentle face wash won’t irritate sting sensitive eye area won’t clog pore cleanser glycerin dermatologisttested oil soap alcoholfree leave residue behind completely rinse skin dermatologist skincare brand recommends Pros facial foaming cleanser hypoallergenic doesnt create skin problem dirt face easily washed used skin type Smells great Cons gel thick heavy lather bit failing produce light fluffy foam 4 Urban Decay Naked Petite Heat Eye shadow Palette nothing wrong putting solo shadow shade makeup kit choosing shade finish eye shadow palette give variety Urban Decay Naked Petite Heat Shadow Palette contains shade simple versatile ultrablend able rich color velvet texture kit includes mirror fullsize pan making great travel Features Naked Petite Heat compact travelready eyeshadow palette featuring 6 scorched matte neutral shade designed work every eye color skin tone Highly pigmented Naked Petite Heat palette shade include crueltyfree Inhale Vibrate Hot Spell Wild Thing Heist Strike shade highly pigmented five matte shade lid crease liner plus one demimatte highlighting shade eyeshadow palette everything need create versatile look range soft sultry flatout fire Every shade parabenfree sulfatefree phthalatefree Velvety texture rich color extreme blendability basic Try pairing Naked Petite Heat Palette Original Eye shadow Primer Potion 247 GlideOn Eyeliner Pencils complete eye look Pros Variety color give different look best fit sensitive eye keep away eye problem Travel friendly mirror small brush inside palette Cons product quite small compared price Conclusion Makeup used aid help build selfesteem confidence within product keep skin healthy prevent skin pollution budgetfriendly enhance look affordable price share review helped let u know product came youTags Lipstick Foundation Makeup Face Wash Makeup Products
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188,421 |
HMUA Answers: 5 Misconceptions About The No-Makeup Makeup Look
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Photoshoot with UNDO STUDIOS, Photo by Andrea Lee
2. There’s Only One Formula and One System
As an artist, it’s best to change the approach depending on the intention of the client. The basics and fundamentals are there, but there are certain features that we as artists should adjust to depending on the reason for getting their makeup done.
For example, it could be for photoshoots with natural light or less artificial light: that allows me to work with dewy products to look moisturized and fresh. Or I could even play with some shimmer-based products so when the sun hits their face at the right angle, they look bright and luminescent.
It does not work the same way for some flash-photography shoots or when working with harsh artificial lights. The brightness of lights eats up the colors of the makeup and overexposes your face. That may require darkening the makeup to bring back the emphasis and colors to one’s face. Also, the sparkle from the glitter may not be easily controlled when it comes to working with the camera’s flash, so it may not achieve the look-peg.
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https://thread.zalora.com.ph/5-misconceptions-about-the-no-makeup-makeup-look-af8186dabdc6
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['Rachel Torres']
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2021-11-20 02:18:28.500000+00:00
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['Makeup Artist', 'Makeup Tips', 'Beauty', 'Makeup', 'Beauty Tips']
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Title HMUA Answers 5 Misconceptions NoMakeup Makeup LookContent Photoshoot UNDO STUDIOS Photo Andrea Lee 2 There’s One Formula One System artist it’s best change approach depending intention client basic fundamental certain feature artist adjust depending reason getting makeup done example could photoshoots natural light le artificial light allows work dewy product look moisturized fresh could even play shimmerbased product sun hit face right angle look bright luminescent work way flashphotography shoot working harsh artificial light brightness light eats color makeup overexposes face may require darkening makeup bring back emphasis color one’s face Also sparkle glitter may easily controlled come working camera’s flash may achieve lookpegTags Makeup Artist Makeup Tips Beauty Makeup Beauty Tips
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188,422 |
Life Hack: Why Maintaining a Makeup Routine Every Day Is Good for You
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Why It Helps to Wear Makeup Every Day
Pre-pandemic, it was practically common sense to at least put a little bit of makeup on before heading to the office. However, with us having to work from home — and some still doing so — it may no longer be something we automatically think of doing. After all, if we’re outdoors, our faces will be covered in a mask anyway, right?
For those working at home, you might argue that having a makeup routine now is useless, saying, “What’s the point? It’s not like anyone will see me.”
Photo by MART PRODUCTION from Pexels
But you see, wearing makeup was never about looking good for others. It’s about feeling good for yourself. Having that mindset while working, whether in your office or on your couch, can help you build the confidence you need for the day.
Plus, developing a morning routine is crucial in a time when work and play can get so intertwined that we mesh the two together, resulting in more distractions than actual productivity. Getting up in the morning and having a system set to tell your body that it’s time to work can make a big difference in separating home and work life.
It doesn’t even have to be a lot of makeup if you don’t want to trouble yourself too much. A dash of lipstick, a dab of concealer for your under eyes, and a bit of mascara can be all you need to feel a little bit more fresh in the morning.
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https://thread.zalora.com.ph/makeup-routine-every-day-1bb53e74a4ef
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['Julia Benito']
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2021-11-25 08:11:14.191000+00:00
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['Makeup Tips', 'Beauty', 'Self Care Tips', 'Self Care', 'Makeup']
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Title Life Hack Maintaining Makeup Routine Every Day Good YouContent Helps Wear Makeup Every Day Prepandemic practically common sense least put little bit makeup heading office However u work home — still — may longer something automatically think we’re outdoors face covered mask anyway right working home might argue makeup routine useless saying “What’s point It’s like anyone see me” Photo MART PRODUCTION Pexels see wearing makeup never looking good others It’s feeling good mindset working whether office couch help build confidence need day Plus developing morning routine crucial time work play get intertwined mesh two together resulting distraction actual productivity Getting morning system set tell body it’s time work make big difference separating home work life doesn’t even lot makeup don’t want trouble much dash lipstick dab concealer eye bit mascara need feel little bit fresh morningTags Makeup Tips Beauty Self Care Tips Self Care Makeup
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188,423 |
How To Do Makeup For Oily Skin “ HEALTH LIFE LINE
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There are many types of skin and each skin has its own problems. Oily skin is also included in this, oily skin has its own problems, sometimes pimple comes out and sometimes stickiness. In such a situation, when it comes to doing makeup for oily skin, then it is no less than a task. Many times women with oily skin do not take care of their skin type while doing makeup and the result is bad makeup or skin problems. You will get information about how to make makeup for oily skin or what are the things to keep in mind while doing makeup for oily skin, Here we are giving more and more information related to makeup for oily skin. So read this article on makeup for oily skin till the end.
For makeup to look good and last for a long time, you need to work on your skin before makeup. Below we are going to tell how women can prepare their skin before applying makeup for oily skin:
1. Cleansing, Toning and Moisturizing
Whether the skin is dry or oily, it is necessary to keep the skin clean for healthy skin. NCBI (National Center for Biotechnology Information) website published has been confirmed in a research on clean skin or the Cleansing Skin prevent problems with acne may be. However, keep in mind that take a cleanser that suits oily skin. Cleanser containing salicylic acid can be chosen for oily skin, as it can relieve the skin from the problem of acne and pimples.
At the same time, the use of toner containing witch hazel has been found useful in research to remove excess oil from the skin. In addition, toners made from guava extract can also be used, as it has anti-sebum properties, which can help reduce excess oil. Like any other skin, oily skin also needs cleansing and toning as well as moisturizing. Moisturizer can reduce problems like skin irritation and help in maintaining proper moisture in the skin. That is why do not forget to do proper skin cleansing before applying makeup and also use moisturizer.
2. Rose Water Spray
Before applying makeup, spray rose water on your face and neck and let it dry. Using rose water can help keep the skin fresh throughout the day. Along with this, it can be helpful in controlling excessive skin oil and balancing the pH of the skin. Not only this, it can also be useful in preventing the problem of acne.
3. Make sure to apply primer
Make sure to use a primer on the face before starting the makeup . In fact, primer acts as a base for foundation, which can help create a layer between the skin and makeup. Primer can also help makeup to last longer. In addition, using a primer can also help reduce hyperpigmentation (freckles — a type of skin patch) and fine lines on the face.
Before applying makeup on any skin type, it is important to know about the ingredients required for makeup. In this part of the article, we are giving information about what ingredients are required for oily skin makeup. So for makeup on oily skin you need:
Foundation
concealer
blending sponge or brush
setting powder
setting spray
In this part of the article, we have explained makeup tips for oily skin very easily, after reading which you can easily do makeup at home too.
Makeup Tips for Oily Skin
If you know the right way to do makeup, then even basic makeup can be done easily at home. Keeping this in mind, we are giving step by step information on how to do makeup for oily skin for our readers. So follow these easy ways to do makeup on oily skin:
1. Apply Foundation
We had given information about applying primer at the very beginning of the article. Now after applying the primer, when the skin is ready for makeup, first of all apply foundation. For better results, mix a little moisturizer in the foundation and apply it like a dot all over the face and neck with the help of a finger. After applying it, blend it by patting it with a blending sponge. For oily skin, choose the foundation according to your skin tone. Keep in mind that the color of the foundation should not be such that it does not suit your complexion. Use a good quality foundation according to your complexion.
Choose foundation according to skin tone
People give a variety of opinions for choosing a foundation according to skin tone, of which doing a patch test on the wrist can be the most common and the best result. Read the tips below to know how you can choose the best foundation for you by wrist:
Always choose oil free or matte foundation for oily skin.
Apply 2–3 drops of foundation on the upper part of the wrist.
Then blend it with the help of fingers.
Do not put too much pressure on the skin during this time.
After applying it, see the color of the foundation in sunlight or bright place.
Only if it matches your skin tone perfectly, then you can buy it.
At the same time, if it is brighter or darker than your skin color, then do not buy it. This shade can lighten or darken your skin.
If there is any doubt in your mind, then you can also take the opinion of the beauty expert present in the shop.
2. Apply Concealer Now
Using concealer can help hide dark circles under the eyes. Apart from this, concealer can also prove to be helpful to cover the blemishes on the face . After applying foundation, apply concealer. You can also apply it with the help of brush or finger. Make sure that your concealer matches your skin tone. If the dark circles under your eyes are darker, you can choose a concealer one or two numbers brighter than your skin tone. On the other hand, if the dark circles under the eyes are light, then buy a concealer matching the skin tone. Below is information on how to buy concealer according to skin tone:
Choose a concealer according to your skin tone
Choose a liquid based concealer for oily skin.
Do a patch test of the concealer by applying it to the upper part of your wrist.
Take 2–3 drops of concealer on the wrist area, then blend it in lightly.
If the skin color is pink, yellow or more white after applying it, then do not select it.
At the same time, if after applying it completely mixes with the color of your skin, then you can choose it.
Also, keep in mind that the concealer should match the shade of the foundation.
If needed, you can also take the opinion of a beauty expert.
3. Set with the help of powder
After applying foundation and concealer, set makeup by applying translucent powder with a sponge. Due to this oily skin looks oil free and makeup can last for a long time.
4. Now do the rest of the makeup
The basic makeup of your face is done, now there is a need to add more shine to it. Now you can complete your makeup by applying matte blush, eye shadow, eyeliner, mascara and lipstick. For this, you can choose the color of lipstick and eyeshadow according to your complexion. At the same time, if you are applying dark lipstick on the lips, then keep the eye makeup light. Apart from this, if the eye makeup is dark or smokey, then try a light colored lipstick. If you want, you can also keep your makeup minimal by applying only mascara and light colored lipstick.
5. Give the Final Look with Setting Spray
Now the last step is to set the makeup with the setting spray. After thoroughly applying foundation, concealer and translucent powder and the rest of the eye makeup and lip makeup, use a setting spray on the face lastly. Be careful not to spray too much. A thin layer of it is enough. It can prevent the makeup from melting and with its help your makeup can last for a long time. For oily skin, use an oil-free makeup setting spray. Spray the setting spray keeping it slightly away from the face.
Some More Makeup Tips for Oily Skin
Now you must have got the idea how to do makeup for oily skin. By adopting the above mentioned methods, you can not only get the best look, but can also keep the makeup last for a long time. After explaining how to do makeup for oily skin, below we are giving some other tips, which are as follows:
Oil free cosmetics — Always choose water based or oil free cosmetics for oily skin. Also, make sure to patch before using any cosmetic or makeup product. To get relief from oily skin, you can also use a cosmetic containing grapefruit seed extract. For oily skin, you can also choose a cosmetic containing green tea.
— Always choose water based or oil free cosmetics for oily skin. Also, make sure to patch before using any cosmetic or makeup product. To get relief from oily skin, you can also use a cosmetic containing grapefruit seed extract. For oily skin, you can also choose a cosmetic containing green tea. Use blotting paper — If you feel that excess oil is coming out while applying makeup, keep setting it with blotting paper. Blotting paper can help remove excess oil from the skin. Apart from this, always keep blotting paper with you, whenever you feel too much oil in the skin, wipe it with blotting paper. It is easily available in the market or online.
— If you feel that excess oil is coming out while applying makeup, keep setting it with blotting paper. Blotting paper can help remove excess oil from the skin. Apart from this, always keep blotting paper with you, whenever you feel too much oil in the skin, wipe it with blotting paper. It is easily available in the market or online. Use a matte compact — If you use a compact while doing makeup for oily skin, then choose it carefully. You can opt for matte compact.
— If you use a compact while doing makeup for oily skin, then choose it carefully. You can opt for matte compact. Exfoliate the skin — Exfoliate the skin 1 to 2 times a week. It can also clean the pores of the skin along with the accumulated dirt and toxins on the skin. For this, you can take the option of herbal exfoliate, for which you can also use home scrub prepared from lemon, cucumber, papaya and moong dal.
1 to 2 times a week. It can also clean the pores of the skin along with the accumulated dirt and toxins on the skin. For this, you can take the option of herbal exfoliate, for which you can also use home scrub prepared from lemon, cucumber, papaya and moong dal. Drink Plenty of Water — Those with oily skin should not only moisturize their skin regularly but also keep it hydrated. For this it is necessary that you drink plenty of water.
— Those with oily skin should not only moisturize their skin regularly but also keep it hydrated. For this it is necessary that you drink plenty of water. Apply a small amount of powder — It is necessary to apply powder, but its excessive use can have a bad effect. Therefore, while applying makeup for oily skin, apply powder only in small amounts.
— It is necessary to apply powder, but its excessive use can have a bad effect. Therefore, while applying makeup for oily skin, apply powder only in small amounts. Wash face with lukewarm water — To remove excess oil from oily skin, you can also use lukewarm water and mild soap to wash the face. However, keep an eye on the temperature of the water, as high temperatures can burn the face.
remove excess oil from oily skin, you can also use lukewarm water and mild soap to wash the face. However, keep an eye on the temperature of the water, as high temperatures can burn the face. Medicines — If the problem of oily skin is more, then in some cases taking medical advice can also be a good option. A doctor-given cream or medication may be useful to control or absorb excess oil from the skin.
It is possible that you must have taken many measures before starting makeup for oily skin. Some may have proved effective or some may have caused harm. In such a situation, it is important to choose the right product, but along with it it is also necessary to take proper care of the skin regularly. We hope that the tips mentioned here have helped you to do makeup for oily skin. Now wherever you want to go and do make-up, then follow the above-mentioned method and dominate every party. Also, keep visiting Stylecrase’s website for more skin care related information.
Frequently asked Questions
What is the best way to apply foundation for oily skin?
You can read the detailed method of applying foundation for oily skin here:
Choose a foundation for oily skin according to the skin tone.
Take a few drops of foundation on the upper part of your palm.
Now apply it dot-dot with the finger all over the face and neck.
Then with the help of blending sponge, blend the foundation all over the skin.
Which is the best primer for oily skin?
For oily skin, you can use a matte or oil free primer. You can buy the primer according to your requirement and from a trusted brand. Nowadays you can easily get different brands and quality primers in the market. If you want, you can also buy primer for oily skin online.
How to remove excess oil from oily skin?
With the help of cleansing, toning and oil free moisturizer, you can easily remove excess oil from your face. While cleansing and toning will help in cleaning the face, moisturizer can provide moisture to the skin. Apart from this, blotting papers can also be used to remove excess oil from the skin.
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https://medium.com/@vikashkumarpanvari/how-to-do-makeup-for-oily-skin-health-life-line-39abc432b85a
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[]
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2021-12-14 05:18:11.649000+00:00
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['Makeup Tips', 'Oily Skin', 'Skincare', 'Makeup', 'Skin Care Tips']
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Title Makeup Oily Skin “ HEALTH LIFE LINEContent many type skin skin problem Oily skin also included oily skin problem sometimes pimple come sometimes stickiness situation come makeup oily skin le task Many time woman oily skin take care skin type makeup result bad makeup skin problem get information make makeup oily skin thing keep mind makeup oily skin giving information related makeup oily skin read article makeup oily skin till end makeup look good last long time need work skin makeup going tell woman prepare skin applying makeup oily skin 1 Cleansing Toning Moisturizing Whether skin dry oily necessary keep skin clean healthy skin NCBI National Center Biotechnology Information website published confirmed research clean skin Cleansing Skin prevent problem acne may However keep mind take cleanser suit oily skin Cleanser containing salicylic acid chosen oily skin relieve skin problem acne pimple time use toner containing witch hazel found useful research remove excess oil skin addition toner made guava extract also used antisebum property help reduce excess oil Like skin oily skin also need cleansing toning well moisturizing Moisturizer reduce problem like skin irritation help maintaining proper moisture skin forget proper skin cleansing applying makeup also use moisturizer 2 Rose Water Spray applying makeup spray rose water face neck let dry Using rose water help keep skin fresh throughout day Along helpful controlling excessive skin oil balancing pH skin also useful preventing problem acne 3 Make sure apply primer Make sure use primer face starting makeup fact primer act base foundation help create layer skin makeup Primer also help makeup last longer addition using primer also help reduce hyperpigmentation freckle — type skin patch fine line face applying makeup skin type important know ingredient required makeup part article giving information ingredient required oily skin makeup makeup oily skin need Foundation concealer blending sponge brush setting powder setting spray part article explained makeup tip oily skin easily reading easily makeup home Makeup Tips Oily Skin know right way makeup even basic makeup done easily home Keeping mind giving step step information makeup oily skin reader follow easy way makeup oily skin 1 Apply Foundation given information applying primer beginning article applying primer skin ready makeup first apply foundation better result mix little moisturizer foundation apply like dot face neck help finger applying blend patting blending sponge oily skin choose foundation according skin tone Keep mind color foundation suit complexion Use good quality foundation according complexion Choose foundation according skin tone People give variety opinion choosing foundation according skin tone patch test wrist common best result Read tip know choose best foundation wrist Always choose oil free matte foundation oily skin Apply 2–3 drop foundation upper part wrist blend help finger put much pressure skin time applying see color foundation sunlight bright place match skin tone perfectly buy time brighter darker skin color buy shade lighten darken skin doubt mind also take opinion beauty expert present shop 2 Apply Concealer Using concealer help hide dark circle eye Apart concealer also prove helpful cover blemish face applying foundation apply concealer also apply help brush finger Make sure concealer match skin tone dark circle eye darker choose concealer one two number brighter skin tone hand dark circle eye light buy concealer matching skin tone information buy concealer according skin tone Choose concealer according skin tone Choose liquid based concealer oily skin patch test concealer applying upper part wrist Take 2–3 drop concealer wrist area blend lightly skin color pink yellow white applying select time applying completely mix color skin choose Also keep mind concealer match shade foundation needed also take opinion beauty expert 3 Set help powder applying foundation concealer set makeup applying translucent powder sponge Due oily skin look oil free makeup last long time 4 rest makeup basic makeup face done need add shine complete makeup applying matte blush eye shadow eyeliner mascara lipstick choose color lipstick eyeshadow according complexion time applying dark lipstick lip keep eye makeup light Apart eye makeup dark smokey try light colored lipstick want also keep makeup minimal applying mascara light colored lipstick 5 Give Final Look Setting Spray last step set makeup setting spray thoroughly applying foundation concealer translucent powder rest eye makeup lip makeup use setting spray face lastly careful spray much thin layer enough prevent makeup melting help makeup last long time oily skin use oilfree makeup setting spray Spray setting spray keeping slightly away face Makeup Tips Oily Skin must got idea makeup oily skin adopting mentioned method get best look also keep makeup last long time explaining makeup oily skin giving tip follows Oil free cosmetic — Always choose water based oil free cosmetic oily skin Also make sure patch using cosmetic makeup product get relief oily skin also use cosmetic containing grapefruit seed extract oily skin also choose cosmetic containing green tea — Always choose water based oil free cosmetic oily skin Also make sure patch using cosmetic makeup product get relief oily skin also use cosmetic containing grapefruit seed extract oily skin also choose cosmetic containing green tea Use blotting paper — feel excess oil coming applying makeup keep setting blotting paper Blotting paper help remove excess oil skin Apart always keep blotting paper whenever feel much oil skin wipe blotting paper easily available market online — feel excess oil coming applying makeup keep setting blotting paper Blotting paper help remove excess oil skin Apart always keep blotting paper whenever feel much oil skin wipe blotting paper easily available market online Use matte compact — use compact makeup oily skin choose carefully opt matte compact — use compact makeup oily skin choose carefully opt matte compact Exfoliate skin — Exfoliate skin 1 2 time week also clean pore skin along accumulated dirt toxin skin take option herbal exfoliate also use home scrub prepared lemon cucumber papaya moong dal 1 2 time week also clean pore skin along accumulated dirt toxin skin take option herbal exfoliate also use home scrub prepared lemon cucumber papaya moong dal Drink Plenty Water — oily skin moisturize skin regularly also keep hydrated necessary drink plenty water — oily skin moisturize skin regularly also keep hydrated necessary drink plenty water Apply small amount powder — necessary apply powder excessive use bad effect Therefore applying makeup oily skin apply powder small amount — necessary apply powder excessive use bad effect Therefore applying makeup oily skin apply powder small amount Wash face lukewarm water — remove excess oil oily skin also use lukewarm water mild soap wash face However keep eye temperature water high temperature burn face remove excess oil oily skin also use lukewarm water mild soap wash face However keep eye temperature water high temperature burn face Medicines — problem oily skin case taking medical advice also good option doctorgiven cream medication may useful control absorb excess oil skin possible must taken many measure starting makeup oily skin may proved effective may caused harm situation important choose right product along also necessary take proper care skin regularly hope tip mentioned helped makeup oily skin wherever want go makeup follow abovementioned method dominate every party Also keep visiting Stylecrase’s website skin care related information Frequently asked Questions best way apply foundation oily skin read detailed method applying foundation oily skin Choose foundation oily skin according skin tone Take drop foundation upper part palm apply dotdot finger face neck help blending sponge blend foundation skin best primer oily skin oily skin use matte oil free primer buy primer according requirement trusted brand Nowadays easily get different brand quality primer market want also buy primer oily skin online remove excess oil oily skin help cleansing toning oil free moisturizer easily remove excess oil face cleansing toning help cleaning face moisturizer provide moisture skin Apart blotting paper also used remove excess oil skinTags Makeup Tips Oily Skin Skincare Makeup Skin Care Tips
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188,424 |
Say “Good Bye” to Acne and Pimples, with this “Natural Remedy”
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Say “Good Bye” to Acne and Pimples, with this “Natural Remedy”
Acne is a condition in which the hair follicles get blocked with oil and dead skin cells, resulting in the formation of pimples, whiteheads (closed pores) or blackheads (open pores).
Pimples are the small bumps that contain pus (infectious fluid).
Seems Relatable! Right?
Anyone who has had these conditions in the past or is experiencing currently can feel and understand these terms to the fullest. And knows how annoying it is to have those bumps over your face that hinder you from having your natural good-looking appearance.
But you may let go off your fretting, because today I’ll be sharing with you, one of the most effective and natural ways to treat acne and get rid of pimple. First, we must try and understand the underlying cause for this ever irritating problem.
Causes for Acne and Pimples
Glands underneath our skin secrete sebum, that lubricates the skin. Due to hormonal changes(generally at teenage) or lack of cleanliness, there is build up of excess oil that clogs the pores of the skin or hair follicles. Furthermore, the bacteria starts to grow, cause inflammation in these clogged pores resulting in the formation of pimples(or whiteheads) with infectious pus.
In case of accumulation of dust particles, and its exposure to the outer environment, those annoying Blackheads find their way on your face.
Overuse of Face washes that strip off the essential oils from your skin, making it more sensitive and exposed, or even dry, lead to acne breakouts and pimples. Harmful chemicals and substances like Parabens are found in commonly used face washes https://www.fda.gov/cosmetics/cosmetic-ingredients/parabens-cosmetics, that have even been linked to breast cancer, some even contain Lauryl Sulphate, that dry out the skin, rather than helping with acne.
Unhealthy diet, creates toxins in the body, which then get excreted through the skin, failing to cleanse those, leads to skin problems.
Multani Mitti – The Nature’s blessing
Multani Mitti also known as Fuller’s Earth is one of the best known remedies to treat acne and pimples. It is tried and tested by many and I, myself, have been using it for a long time and can’t stop preaching about its benefits to every other person suffering from acne or pimples.
Its particles, finer than clay, help absorb the oil and extract the dust particles from the surface of the skin, and even the pores.
from the surface of the skin, and even the pores. Furthermore, its astringent nature helps to close the open pores as well. It comes as no surprise to see a glowing, clean and healthy looking fresh face after applying Multani Mitti face pack.
helps to as well. It comes as no surprise to see a glowing, clean and healthy looking fresh face after applying Multani Mitti face pack. Most of the skin problems arise due to excess heat in the body, which then leads to inflammatory problems like Pimples. Multani Mitti being a natural coolant , helps to cool down the skin , thus preventing acne breakouts.
, helps to , thus preventing acne breakouts. It stands tall against most chemical based face washes and ointments for oily skin and pimples. Its natural properties, help maintain the right microbiota and is rich in minerals (magnesium, silica, calcium) unlike other face washes that deprive the skin of even the good bacteria and with little or no room for healthy nutrients.
How to prepare a Multani Mitti face pack for Oily Skin
With Rose Water —
Multani Mitti is itself a godsend for oily skin, addition of rose water to the face pack, adds an element of nourishment for your skin. It deeply cleanses the face while keeping a check on essential natural oils needed for a healthy face.
Here’s how to prepare a Multani Mitti and Rose Water Face Pack –
Add 2 tablespoons of Multani Mitti in a bowl
Then add rose water gradually while mixing to get a desired paste like consistency.
Simply apple it on your face gently with your finger, and let it dry for at least 5 minutes.
Based on the oiliness of your skin, you may increase the time to 7 or 10 minutes, to let it absorb the oil effectively. Remember: Keeping the Face Pack for long time may lead to excess dryness of the skin, which is not a favourable result. So try adjusting the time based on your requirements for a healthy looking skin.
With Sandal Wood and turmeric –
This combination is well suited for excess acne and pimples problem. Sandalwood helps bring down the inflammation with is cooling properties, while turmeric helps kill the bacterial overgrowth.
Here’s how to prepare the face pack-
Prepare the combination by adding
2 tablespoons of Fuller’s Earth,
1 tablespoon of Sandalwood powder and
1 teaspoon of Turmeric
Mix well, and then add water slowly to prepare a paste.
Apply the mixture gently on your face and then leave it for about 10 minutes. (Again, time may vary based on your Skin condition)
With Water –
Yes, you heard that right! Fuller’s Earth is self-sufficient to help fight oily skin. It’s time efficient and hassle free, if you wish to apply it daily and avoid the usage of Chemical based face washes. I personally have been doing this and this works wonder for me. The results, by simply applying it with water to clean your face, are remarkable.
Simply mix the desired quantity of Multani Mitti with water to get a paste like consistency, and apply it like no other.
Can we apply Multani Mitti face pack daily?
The answer is Yes, you can apply It daily fearlessly, and replace it for your facewash. But it may or may not be suitable as well.
|
https://medium.com/@saksham9320/say-good-bye-to-acne-and-pimples-with-this-natural-remedy-8d138df02416
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['Saksham Sharma']
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2021-12-25 02:12:53.780000+00:00
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['Health', 'Beauty', 'Makeup', 'Skin Care Products', 'Natural Skincare Products']
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Title Say “Good Bye” Acne Pimples “Natural Remedy”Content Say “Good Bye” Acne Pimples “Natural Remedy” Acne condition hair follicle get blocked oil dead skin cell resulting formation pimple whitehead closed pore blackhead open pore Pimples small bump contain pu infectious fluid Seems Relatable Right Anyone condition past experiencing currently feel understand term fullest know annoying bump face hinder natural goodlooking appearance may let go fretting today I’ll sharing one effective natural way treat acne get rid pimple First must try understand underlying cause ever irritating problem Causes Acne Pimples Glands underneath skin secrete sebum lubricates skin Due hormonal changesgenerally teenage lack cleanliness build excess oil clog pore skin hair follicle Furthermore bacteria start grow cause inflammation clogged pore resulting formation pimplesor whitehead infectious pu case accumulation dust particle exposure outer environment annoying Blackheads find way face Overuse Face wash strip essential oil skin making sensitive exposed even dry lead acne breakout pimple Harmful chemical substance like Parabens found commonly used face wash httpswwwfdagovcosmeticscosmeticingredientsparabenscosmetics even linked breast cancer even contain Lauryl Sulphate dry skin rather helping acne Unhealthy diet creates toxin body get excreted skin failing cleanse lead skin problem Multani Mitti – Nature’s blessing Multani Mitti also known Fuller’s Earth one best known remedy treat acne pimple tried tested many using long time can’t stop preaching benefit every person suffering acne pimple particle finer clay help absorb oil extract dust particle surface skin even pore surface skin even pore Furthermore astringent nature help close open pore well come surprise see glowing clean healthy looking fresh face applying Multani Mitti face pack help well come surprise see glowing clean healthy looking fresh face applying Multani Mitti face pack skin problem arise due excess heat body lead inflammatory problem like Pimples Multani Mitti natural coolant help cool skin thus preventing acne breakout help thus preventing acne breakout stand tall chemical based face wash ointment oily skin pimple natural property help maintain right microbiota rich mineral magnesium silica calcium unlike face wash deprive skin even good bacteria little room healthy nutrient prepare Multani Mitti face pack Oily Skin Rose Water — Multani Mitti godsend oily skin addition rose water face pack add element nourishment skin deeply clean face keeping check essential natural oil needed healthy face Here’s prepare Multani Mitti Rose Water Face Pack – Add 2 tablespoon Multani Mitti bowl add rose water gradually mixing get desired paste like consistency Simply apple face gently finger let dry least 5 minute Based oiliness skin may increase time 7 10 minute let absorb oil effectively Remember Keeping Face Pack long time may lead excess dryness skin favourable result try adjusting time based requirement healthy looking skin Sandal Wood turmeric – combination well suited excess acne pimple problem Sandalwood help bring inflammation cooling property turmeric help kill bacterial overgrowth Here’s prepare face pack Prepare combination adding 2 tablespoon Fuller’s Earth 1 tablespoon Sandalwood powder 1 teaspoon Turmeric Mix well add water slowly prepare paste Apply mixture gently face leave 10 minute time may vary based Skin condition Water – Yes heard right Fuller’s Earth selfsufficient help fight oily skin It’s time efficient hassle free wish apply daily avoid usage Chemical based face wash personally work wonder result simply applying water clean face remarkable Simply mix desired quantity Multani Mitti water get paste like consistency apply like apply Multani Mitti face pack daily answer Yes apply daily fearlessly replace facewash may may suitable wellTags Health Beauty Makeup Skin Care Products Natural Skincare Products
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188,425 |
Benefits of the Dreamy Lip Mask
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Dear Baddies,
We hope you are having a good start to your week. We can’t believe it’s almost New Years. Where did the time go?! As we embrace winter, we wanted to talk about the benefits of lip masks, specifically our Dreamy Lip Mask.
No matter the instance, we’ve all likely noticed that our lips can be super sensitive. Did you know our lip structure differs from other skin structures on our bodies. We have three main layers of skin which consists of:
the epidermis (stratum corneum) which is the outer protective layer
the dermis which contains hair follicles, sweat glands, and connective tissue
the hypodermis (deeper subcutaneous tissue) which is the internal skin layer and is made of fat and connective tissue
While our lips do have three layers of skin the top layer, epidermis, is A LOT thinner. Baddies, did you know the reason our lips give off a red tint is because the epidermis is so thin our blood vessels show through the thin layer!
Our lips middle layer, the dermis, is also thinner so your lips aren’t able to produce as much melanin. Because of this, your lips can burn easier and you are more likely to get sun damage.
Also, your lips do not have sweat glands so they obviously do not sweat. Honestly thank god..lol. However, since there are no sweat glands our lips get dry and chapped much easier than the rest of our bodies.
Since your lips are more sensitive and prone to damage, taking proper care of them is vital to the longevity of your lips. Applying a lip mask daily will help reduce dryness and will keep them moisturized throughout your day. Our lip mask includes ingredients that contain a variety of benefits and ones that moisturize your lips.
Tocopherol, which you probably know as Vitamin E, has many health benefits. Vitamin E is one main ingredient in our lip mask and it helps to strengthen your skin’s barrier. So when you choose lip care with Vitamin E, your lips can stay fuller and more youthful-looking for longer. Vitamin E is fat-soluble, which means it has the ability to dive deep down into your skin and preserve the lipids (fats) in your lips. This makes Vitamin E a great hydrator, it seals moisture inside your lips while aiding in slowing down dehydration. Vitamin E can also help close up any painful cracks that are caused by dryness and cold weather. Vitamin E is a natural antioxident which neutralizes any environmental elements that could hurt your skin, which includes cigarette smoke, air pollution, etc. so by choosing a lip mask with Vitamin E your also adding an element of skincare in your makeup routine. Hell yes!
Sodium Hyaluronate is another main ingredient in our Dreamy Lip Mask. Sodium Hyaluronate has a variety of benefits and overall helps your skin look youthful and glowing. The main benefits of Sodium Hyaluronate is that it helps moisturize the skin, reduces appearance of wrinkles, reduces skin inflammation and helps heal wounds. Also, Sodium Hyaluronate helps moisturize the skin by attracting moisture in the cell. This increases skin hydration and reduces dryness. Compared to HA (Hyaluronic acid), sodium hyaluronate can provide a greater hydrating effect. This is due to its low molecular weight, according to a 2019 report.
As you can see, there are many health advantages these ingredients provide. When combining the two ingredients and applying them daily, you can reap a variety of benefits for your lips and say goodbye to dry, chapped lips!
If you want to purchase our special Dreamy Lip Mask please click HERE!!
A baddie tip is to exfoliate your lips at night, dry them completely and then apply the Dreamy Lip Mask. Leave the mask on overnight and wake up to refreshed, moisturized lips! You can apply the lip mask in the morning and throughout the day. It’s a perfect size, it can travel easily with you if wanted/needed.
We wanted to say thank you to all the baddies who donated with us in our Holiday Giveaway. We truly appreciate the donations and we know the children will even more. We hope you all have Happy Holidays and a FUN New Years Eve!
Xoxo,
Bad B
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https://medium.com/@confessionsofabadb/benefits-of-the-dreamy-lip-mask-d73b01b64ec1
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['Confessions Of A Bad B']
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2022-01-04 07:14:07.897000+00:00
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['Cosmetics', 'Lips', 'Beauty', 'Makeup', 'Vitamin E']
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Title Benefits Dreamy Lip MaskContent Dear Baddies hope good start week can’t believe it’s almost New Years time go embrace winter wanted talk benefit lip mask specifically Dreamy Lip Mask matter instance we’ve likely noticed lip super sensitive know lip structure differs skin structure body three main layer skin consists epidermis stratum corneum outer protective layer dermis contains hair follicle sweat gland connective tissue hypodermis deeper subcutaneous tissue internal skin layer made fat connective tissue lip three layer skin top layer epidermis LOT thinner Baddies know reason lip give red tint epidermis thin blood vessel show thin layer lip middle layer dermis also thinner lip aren’t able produce much melanin lip burn easier likely get sun damage Also lip sweat gland obviously sweat Honestly thank godlol However since sweat gland lip get dry chapped much easier rest body Since lip sensitive prone damage taking proper care vital longevity lip Applying lip mask daily help reduce dryness keep moisturized throughout day lip mask includes ingredient contain variety benefit one moisturize lip Tocopherol probably know Vitamin E many health benefit Vitamin E one main ingredient lip mask help strengthen skin’s barrier choose lip care Vitamin E lip stay fuller youthfullooking longer Vitamin E fatsoluble mean ability dive deep skin preserve lipid fat lip make Vitamin E great hydrator seal moisture inside lip aiding slowing dehydration Vitamin E also help close painful crack caused dryness cold weather Vitamin E natural antioxident neutralizes environmental element could hurt skin includes cigarette smoke air pollution etc choosing lip mask Vitamin E also adding element skincare makeup routine Hell yes Sodium Hyaluronate another main ingredient Dreamy Lip Mask Sodium Hyaluronate variety benefit overall help skin look youthful glowing main benefit Sodium Hyaluronate help moisturize skin reduces appearance wrinkle reduces skin inflammation help heal wound Also Sodium Hyaluronate help moisturize skin attracting moisture cell increase skin hydration reduces dryness Compared HA Hyaluronic acid sodium hyaluronate provide greater hydrating effect due low molecular weight according 2019 report see many health advantage ingredient provide combining two ingredient applying daily reap variety benefit lip say goodbye dry chapped lip want purchase special Dreamy Lip Mask please click baddie tip exfoliate lip night dry completely apply Dreamy Lip Mask Leave mask overnight wake refreshed moisturized lip apply lip mask morning throughout day It’s perfect size travel easily wantedneeded wanted say thank baddie donated u Holiday Giveaway truly appreciate donation know child even hope Happy Holidays FUN New Years Eve Xoxo Bad BTags Cosmetics Lips Beauty Makeup Vitamin E
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188,426 |
Making Money With AdSense — How to Use Your Website to Make AdSense Money
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There are thousands upon thousands of programs on the internet for making money, but there can be none as easy as Google AdSense. Google has an advertising program called AdWords that charges the advertiser every time a visitor clicks on their ad. These ads are put onto AdSense members’ websites and you earn AdSense money every time someone clicks on an ad on your site. You are essentially helping Google publish their advertising and they pay you out of the AdWords money they earn. Follow Same Process on How i Got $1000 Sent to my Cash App
Because the ads on your site have been matched to the content of your site, they are relevant to your visitors and actually add value to your site. Specialized technology allows Google to assess your website for context and content to make matching AdSense advertising a simple task. It is in everyone’s interest to have well-matched ads appear on websites; the targeted traffic will be more likely to click on ads of interest and increase how much AdSense money everyone will make.
When you apply to join the AdSense program the content of your site will be assessed for originality and valuable information. Google will also be looking for the quantity of your content — new and original content appearing regularly on your site. Because AdSense relies on the numbers, your content and your ability for making money with AdSense are linked. You need to show that you intend to be around for a while and that you offer valuable information to visitors.
For AdSense to make money, there has to be a lot of traffic to your site, and this is another area Google will want to check before you are approved for membership. Google want maximum traffic to see their AdWords ads and so the volume of traffic you receive is a deciding factor.
There is no information about how much the AdWords pays per click, but you could expect a wide price range from.02c to about $15. How much money AdSense makes you will depend on your content and traffic, but this is a very simple way to add to your internet income.
Follow Same Process on How i Got $1000 Sent to my Cash App
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https://medium.com/@shadetech/making-money-with-adsense-how-to-use-your-website-to-make-adsense-money-67d90c67bfe
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['Adejare Shadrach']
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2021-12-20 01:11:23.943000+00:00
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['Make Money From Home', 'Makeup', 'Make Money Online Fast', 'Make Money Online', 'Make Money Blogging']
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Title Making Money AdSense — Use Website Make AdSense MoneyContent thousand upon thousand program internet making money none easy Google AdSense Google advertising program called AdWords charge advertiser every time visitor click ad ad put onto AdSense members’ website earn AdSense money every time someone click ad site essentially helping Google publish advertising pay AdWords money earn Follow Process Got 1000 Sent Cash App ad site matched content site relevant visitor actually add value site Specialized technology allows Google ass website context content make matching AdSense advertising simple task everyone’s interest wellmatched ad appear website targeted traffic likely click ad interest increase much AdSense money everyone make apply join AdSense program content site assessed originality valuable information Google also looking quantity content — new original content appearing regularly site AdSense relies number content ability making money AdSense linked need show intend around offer valuable information visitor AdSense make money lot traffic site another area Google want check approved membership Google want maximum traffic see AdWords ad volume traffic receive deciding factor information much AdWords pay per click could expect wide price range from02c 15 much money AdSense make depend content traffic simple way add internet income Follow Process Got 1000 Sent Cash AppTags Make Money Home Makeup Make Money Online Fast Make Money Online Make Money Blogging
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188,427 |
Do You Need Makeup?
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Photo by Shiny Diamond from Pexels
Do You Need Makeup?
Makeup can be a fun way to express oneself or a way to make an extra effort to look more attractive. There is nothing directly wrong with makeup. However, a large number of women feel that they can’t leave their homes without makeup out of fear of showing their real face. Feeling unable to show ones own face in public without covering it in cosmetics does not seem to be a healthy.
Two different reasons for why women wear makeup
A well cited 2008 research paper on makeup use, found that makeup is primarily used for two different functions. It is used for “camouflage” or “seduction”. They found that women who use makeup as camouflage are more anxious, defensive, and emotionally unstable. While women who primarily use makeup for seduction (to look more attractive) appear to be more sociable, assertive, and extrovert. In short, makeup seem to be a way to hide unwanted facial features and a way to not stand out for insecure women. On the other hand, makeup is a source of fun, seduction and identity for more extroverted secure women.
“Seduction” — Does wearing makeup make you more attractive?
Research seem to indicate that women faces with makeup are seen as more attractive. Some data also indicates that women faces with makeup are seen as more competent. When makeup is self applied heavier makeup seem to have a larger effect on attractiveness than light makeup. However, previous research indicates that light makeup when applied by a makeup artist has the most positive effect on facial attractiveness.
“Camouflage” — Can makeup reduce anxiety?
A 2006 study on acne in women analysed the effects of skin care and makeup instructions from dermatologists on the quality of life of these women. The study had two groups of women. Both groups received medical treatment for acne but only one group received coaching from a dermatologist in terms of a skin care and makeup routine. It was found that this coaching resulted in a significant improvement in quality of life and psychological well being compared to the control group.
The problems with makeup
This far we have found scientific research showing that makeup can be used to hide insecurities and increase attractiveness. However, now we are going to look at the negative aspects of wearing makeup.
Makeup can easily create a negative feedback loop. In short, you use makeup to cover an insecurity, but the makeup itself makes your skin worse, thus you use more makeup to cover up the new outbreak and so on… If you use makeup a lot, then you might associate compliments you receive with your makeup look. As a result, you might begin to identify with your makeup look and dislike your true appearance. It is not healthy to go around disliking how you really look. Makeup is quite expensive. A study found that the average US woman spends $40 per month on makeup. Furthermore, it takes time out of the day to both put makeup on and remove it.
Going without makeup
If you don’t cover your face with cosmetics you can instead focus on skin health. You can take care of your skin instead of hiding it. Thus you will reduce the number of breakouts and improve your skin quality. If you don’t use makeup and show your “real face” to people in your daily interactions. Then this can lead to a healing experience where you begin to associate your self worth with who you are and not with the cosmetics you have in your face. You might become more comfortable in your own skin. You will save money as well as time during the day. Furthermore, you will not have to plan your day in order to protect your makeup.
Conclusions
Makeup can make you look more attractive and it can also be used beneficially to hide facial features one is self conscious about. However, the downside of using makeup is significant. Makeup often make skin problems worse, it can lead to a harmful self-image, and it takes up both time and money. Going without makeup can improve skin health, it can be a healing experience in terms of forming a healthier self image, and it saves both money and time.
Bellow are three videos which highlight the experience women have when they try to go out without makeup as well as the experience of a woman who stopped wearing makeup all together. These examples highlight how most people won’t notice if you don’t wear makeup for a day, how it is not that big of a deal and how it can be healing to at least try once in a while.
However, deciding to wear or not to wear makeup is a personal decision. What is best for you depends on your skin health, mental health, your current relationship with makeup, the reasons for why you use makeup and many more situation specific considerations. Makeup can be fun, it can make you look particularly attractive for someone you are interested in and it can be helpful for people who are very self-conscious.
However, in the long term. My feeling is that a culture where we show more of our honest selves and prioritise health over short term beauty fixes would be an improvement. Mostly in terms of how we look at ourselves and our own self worth.
Sincerely,
Bright Blue Dot
|
https://medium.com/gender-analysis/do-you-need-makeup-fe558fb2bf4d
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['Bright Blue Dot']
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2021-12-20 20:01:38.086000+00:00
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['Beauty', 'Science', 'Makeup', 'Women', 'Care']
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Title Need MakeupContent Photo Shiny Diamond Pexels Need Makeup Makeup fun way express oneself way make extra effort look attractive nothing directly wrong makeup However large number woman feel can’t leave home without makeup fear showing real face Feeling unable show one face public without covering cosmetic seem healthy Two different reason woman wear makeup well cited 2008 research paper makeup use found makeup primarily used two different function used “camouflage” “seduction” found woman use makeup camouflage anxious defensive emotionally unstable woman primarily use makeup seduction look attractive appear sociable assertive extrovert short makeup seem way hide unwanted facial feature way stand insecure woman hand makeup source fun seduction identity extroverted secure woman “Seduction” — wearing makeup make attractive Research seem indicate woman face makeup seen attractive data also indicates woman face makeup seen competent makeup self applied heavier makeup seem larger effect attractiveness light makeup However previous research indicates light makeup applied makeup artist positive effect facial attractiveness “Camouflage” — makeup reduce anxiety 2006 study acne woman analysed effect skin care makeup instruction dermatologist quality life woman study two group woman group received medical treatment acne one group received coaching dermatologist term skin care makeup routine found coaching resulted significant improvement quality life psychological well compared control group problem makeup far found scientific research showing makeup used hide insecurity increase attractiveness However going look negative aspect wearing makeup Makeup easily create negative feedback loop short use makeup cover insecurity makeup make skin worse thus use makeup cover new outbreak on… use makeup lot might associate compliment receive makeup look result might begin identify makeup look dislike true appearance healthy go around disliking really look Makeup quite expensive study found average US woman spends 40 per month makeup Furthermore take time day put makeup remove Going without makeup don’t cover face cosmetic instead focus skin health take care skin instead hiding Thus reduce number breakout improve skin quality don’t use makeup show “real face” people daily interaction lead healing experience begin associate self worth cosmetic face might become comfortable skin save money well time day Furthermore plan day order protect makeup Conclusions Makeup make look attractive also used beneficially hide facial feature one self conscious However downside using makeup significant Makeup often make skin problem worse lead harmful selfimage take time money Going without makeup improve skin health healing experience term forming healthier self image save money time Bellow three video highlight experience woman try go without makeup well experience woman stopped wearing makeup together example highlight people won’t notice don’t wear makeup day big deal healing least try However deciding wear wear makeup personal decision best depends skin health mental health current relationship makeup reason use makeup many situation specific consideration Makeup fun make look particularly attractive someone interested helpful people selfconscious However long term feeling culture show honest self prioritise health short term beauty fix would improvement Mostly term look self worth Sincerely Bright Blue DotTags Beauty Science Makeup Women Care
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188,428 |
Christmas Makeup Looks That Will Be Popular in 2021
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Have you decided on your Christmas outfit yet? Aside from apparel, have you thought about the Christmas cosmetic ideas you want to try?
I understand the situation since matching a festive outfit with appropriate makeup is not easy. That’s why I’m sharing some never-before-seen Christmas makeup looks 2021 & ideas to help you nail any colorful look.
With that said, it’s time for beauty lovers to get out their vanity boxes, sit in front of the mirror, and experiment with our collection of adorable Christmas makeup looks.
Top Christmas Makeup Looks and Ideas
I’ve collected a list of the most fantastic Christmas makeup looks simple you should try this holiday season to keep you up to speed on the latest Christmas fashion and beauty trends. Various prominent people and artists inspire these well-known themes from throughout the world.
Lips Makeup Ideas & Easy Christmas Makeup Looks
1. Brown lipstick
Bushy brows, naked eyes, and a liberal coating of black lipstick are this season’s barely their homage. The black lip is always a safe bet. Stick to a matte finish for a consistent look.
2. Tangerine Lipstick
Like the appealing garnish on a drink, the delicious tangerine lips are most delicate when they seem juicy. Create a glossy, satin, or gloss finish in the same tone to obtain the most makeup looks Christmas 2021. Literally!
3. Double Red Glitter Lips
Double red glitter lips will instantly elevate your Christmas party LBD. It’s also perfect for spending Christmas with friends and family. While using this stunningly bright eyeliner, keep the eyes bare.
4. Rose Gold Lips with a Foil Finish
Glitter lips were a hit, but now it’s time to try foil-effect lips. Using liquid metallic lipsticks, create a rose gold pucker for this season’s style.
5. Berry Lips
Stained cherry lips are not only lovely, but they also help to keep the Christmas party atmosphere alive. Use your finger to hide the insides for a smeared makeup appearance to get the effect.
Cute Christmas Makeup Looks & Eyeshadow Ideas
1. A gold leaf
Goldeye makeup is a classic Christmas appearance. Apply gold leaf strokes to lend an ethereal touch.
2. Color Scheme in Purple
Alternatively, if you’re tired of using gold, red, white, and green for the holidays, add a touch of purple.
3. Eyeliner in green or white
It is unnecessary to spend a lot of money on Christmas cosmetic looks. Apply a thin line of the white liner to your eyes’ inner and outer corners. Alternatively, for a festive look, add a touch of green eyeliner.
4. Spectacular Spectacles
The holiday season has here, and we are well prepared to decorate our eyes with glitter. Arguing about it is meaningless; it comes with the territory. Fortunately, there are advanced procedures for adding shine to your eyes, making them seem polished and gorgeous. We’ve shown you numerous different techniques to produce glitter eyes.
The first look is a more muted version of the season’s smeared glitter finish around the eye borders. The second look is a smear of gold glitter on the lashes, which instantly brightens the eyes without making them seem tiny. The third style uses a festive glitter flick instead of black eyeliner. Glitter particles are used in the final look to generate a cat-eye effect.
5. Rose Gold Eyeshadow
Rose-gold has made its way into the beauty industry, where it can be found in highlighters and eyeshadow Christmas makeup themes or hues. This season, try one with a warm gold tone in the crease. Apply eyeliner and mascara to finish the look.
Simple Christmas Makeup Looks & Cheeks Ideas
1. Sculpted Cheekbones
Another primary Christmas makeup trend is contouring the cheekbones. Apply a neutral shadow to the lids and bottom lashes, then contour with a contour powder below the cheekbones to get the effect.
2. Cheeks in Neutral
For a simple but appealing Christmas makeup look for novices, stick to a neutral palette for the eyes, lips, and cheeks.
3. Highlighter with Iridescence
Have we not all heard about the popularity of highlighters?
We’re referring to the beauty world’s fixation with gleaming cheekbones. However, a more subdued look may go a long way during the holidays. Make your bare-faced highlighter using a glitter-based product and a blending brush. Apply it lightly with a swab.
4. Peach Cream Blush
This look is relatively easy to obtain. Apply a peach crème blush on your cheeks. Apply on the eyelids and lips for a monochromatic effect.
5. Pink Blush
Use a pink blush to highlight the cheekbones to get a lovely appearance. To complete the look, add rose-pink lips and cat eyes.
Easy Christmas Makeup Looks for Beginners Brow Ideas
1. Brows adorned with baubles
Bauble brows should be your go-to Christmas beauty look (if you are searching for one) (if you are looking for one). It features glistening brows that are embellished with red and white Swarovski crystals.
2. Christmas Tree Brows
We believe this year’s cosmetic trends are over-the-top based on the number of Christmas-inspired brows. It’s fantastic because it perfectly personifies the holiday season. It also gives you the option of being lavish or conservative.
3. a phony Santa Claus hat
Here’s a look at a vintage faux Santa hat. Do you think this is suitable for Christmas?
4. Eyebrows with Mistletoe
Last but not least, use mistletoe paint to embellish your brows. To obtain a similar impression, stroke up appears to have unruly bushy brows.
5. The hues of red and gold glimmering Christmas baubles
It has a dramatic, lovely, and festive aspect.
This red and gold look is ideal for a woman who wants to draw attention to herself, especially with the glitter and effects in the brow and lower lashes “dripping” crimson and gold.
More Christmas makeup looks and ideas here…
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https://medium.com/@Captivator/christmas-makeup-looks-that-will-be-popular-in-2021-94afd08a9dfe
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[]
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2021-12-15 19:35:35.612000+00:00
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['Christmas', 'Makeup Tutorial', 'Christmas Makeup', 'Makeup', 'Christmas 2021']
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Title Christmas Makeup Looks Popular 2021Content decided Christmas outfit yet Aside apparel thought Christmas cosmetic idea want try understand situation since matching festive outfit appropriate makeup easy That’s I’m sharing neverbeforeseen Christmas makeup look 2021 idea help nail colorful look said it’s time beauty lover get vanity box sit front mirror experiment collection adorable Christmas makeup look Top Christmas Makeup Looks Ideas I’ve collected list fantastic Christmas makeup look simple try holiday season keep speed latest Christmas fashion beauty trend Various prominent people artist inspire wellknown theme throughout world Lips Makeup Ideas Easy Christmas Makeup Looks 1 Brown lipstick Bushy brow naked eye liberal coating black lipstick season’s barely homage black lip always safe bet Stick matte finish consistent look 2 Tangerine Lipstick Like appealing garnish drink delicious tangerine lip delicate seem juicy Create glossy satin gloss finish tone obtain makeup look Christmas 2021 Literally 3 Double Red Glitter Lips Double red glitter lip instantly elevate Christmas party LBD It’s also perfect spending Christmas friend family using stunningly bright eyeliner keep eye bare 4 Rose Gold Lips Foil Finish Glitter lip hit it’s time try foileffect lip Using liquid metallic lipstick create rose gold pucker season’s style 5 Berry Lips Stained cherry lip lovely also help keep Christmas party atmosphere alive Use finger hide inside smeared makeup appearance get effect Cute Christmas Makeup Looks Eyeshadow Ideas 1 gold leaf Goldeye makeup classic Christmas appearance Apply gold leaf stroke lend ethereal touch 2 Color Scheme Purple Alternatively you’re tired using gold red white green holiday add touch purple 3 Eyeliner green white unnecessary spend lot money Christmas cosmetic look Apply thin line white liner eyes’ inner outer corner Alternatively festive look add touch green eyeliner 4 Spectacular Spectacles holiday season well prepared decorate eye glitter Arguing meaningless come territory Fortunately advanced procedure adding shine eye making seem polished gorgeous We’ve shown numerous different technique produce glitter eye first look muted version season’s smeared glitter finish around eye border second look smear gold glitter lash instantly brightens eye without making seem tiny third style us festive glitter flick instead black eyeliner Glitter particle used final look generate cateye effect 5 Rose Gold Eyeshadow Rosegold made way beauty industry found highlighter eyeshadow Christmas makeup theme hue season try one warm gold tone crease Apply eyeliner mascara finish look Simple Christmas Makeup Looks Cheeks Ideas 1 Sculpted Cheekbones Another primary Christmas makeup trend contouring cheekbone Apply neutral shadow lid bottom lash contour contour powder cheekbone get effect 2 Cheeks Neutral simple appealing Christmas makeup look novice stick neutral palette eye lip cheek 3 Highlighter Iridescence heard popularity highlighter We’re referring beauty world’s fixation gleaming cheekbone However subdued look may go long way holiday Make barefaced highlighter using glitterbased product blending brush Apply lightly swab 4 Peach Cream Blush look relatively easy obtain Apply peach crème blush cheek Apply eyelid lip monochromatic effect 5 Pink Blush Use pink blush highlight cheekbone get lovely appearance complete look add rosepink lip cat eye Easy Christmas Makeup Looks Beginners Brow Ideas 1 Brows adorned bauble Bauble brow goto Christmas beauty look searching one looking one feature glistening brow embellished red white Swarovski crystal 2 Christmas Tree Brows believe year’s cosmetic trend overthetop based number Christmasinspired brow It’s fantastic perfectly personifies holiday season also give option lavish conservative 3 phony Santa Claus hat Here’s look vintage faux Santa hat think suitable Christmas 4 Eyebrows Mistletoe Last least use mistletoe paint embellish brow obtain similar impression stroke appears unruly bushy brow 5 hue red gold glimmering Christmas bauble dramatic lovely festive aspect red gold look ideal woman want draw attention especially glitter effect brow lower lash “dripping” crimson gold Christmas makeup look idea here…Tags Christmas Makeup Tutorial Christmas Makeup Makeup Christmas 2021
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188,429 |
5 Beauty Myths
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Do you think that blue eyeshadows are suitable only for older ladies, red lipstick looks vulgar, and every self-respecting woman should have only one perfume? Then it’s time to figure out how much all this corresponds to the truth.
Myth #1 bright scarlet lipstick is vulgar.
Are you sure? Red suits everyone and almost any outfit. But it also requires flawless lips. Scarlet lipstick is a classic option. It makes lips look fuller and teeth visually whiter. At the same time, red lipstick with an orange tint can emphasize the yellowness of the tooth enamel.
Often the problem is finding your shade. In this case, adopt simple rules: light-skinned blondes are more suitable for berry and carrot-red tones, for brunettes — burgundy and wine, for brown-haired women, scarlet and classic bright red are more suitable.
Myth # 2 lip liner is old-fashioned
The visible lip line was a fixed idea of the eighties and nineties, after which everyone tried hard to forget about it. Today, lip liner again occupies its important place among makeup products, because with its help you can give your lips the desired shape and volume. In addition, lip liner is essential for long-lasting lip makeup. It prevents lipstick from spreading and works wonders. The main thing is to choose a neutral shade and apply it correctly.
Makeup artists do not recommend using a sharpened liner. Otherwise, you will draw lines with strong pressure and the outline will turn out to be unnaturally bright. To make the contour even, it is important to draw the line not from the corners of the lips, but from the “Cupid’s arch” in the middle. Draw as if you were hatching. By the way, a pencil can even replace lipstick. With its help, you can achieve a more durable and dense in color coating, and in addition, you can get a matte effect.
Myth # 3 colored ink is vulgar.
Maybe it’s time to end the era of conservatism? Of course, black ink is a classic that suits absolutely everyone. But it is precisely colored ink that will help to make the image original and vivid, add zest to it, make the eyes more expressive, and the look deeper. Of course, provided it is used correctly.
Blue mascara is perfect for brown eyes, as it can make their color even deeper. Also, blue eyelashes are suitable for gray-eyed girls. Owners of blue and green eyes are better off choosing a different shade.
Green mascara blends perfectly with all shades of brown. It can be brown pencil, eye shadow, liquid eyeliner. In this case, the shade of green mascara (best of all malachite) should be darker than the shade of the eyelid.
Mascara in bright (including the most incredible) shades has not been losing ground in the top list of trends for a couple of seasons.
Myth # 4 lipstick, blush and eyeshadow in the same shade are old-fashioned.
In moments when there is no time for a long choice (for example, when traveling) a complete set of monochromatic makeup will help you look natural and attractive. Of course, if it is not sustained in bright purple tones. Today, many manufacturers produce such kits, which significantly saves time and nerves for makeup lovers.
Myth # 5 a real woman should only have one scent.
Perfumers all over the world compete in ingenuity, offering new fragrances. And there really is plenty to choose from! Sweet scents for men, bitter ones for women, unisex perfumes, “pair” scents …
How many scents should a woman have? More than one scent, that’s for sure. It is best to have at least several different fragrances in your perfume collection: festive, office fragrance, everyday fragrance, comfortable fragrance, erotic fragrance.
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https://medium.com/@jalagania.di/5-beauty-myths-5c7fd06238a4
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['Diana Jalagania']
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2021-11-29 12:55:44.326000+00:00
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['Health', 'Beauty', 'Makeup', 'Fashion', 'Myths']
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Title 5 Beauty MythsContent think blue eyeshadow suitable older lady red lipstick look vulgar every selfrespecting woman one perfume it’s time figure much corresponds truth Myth 1 bright scarlet lipstick vulgar sure Red suit everyone almost outfit also requires flawless lip Scarlet lipstick classic option make lip look fuller teeth visually whiter time red lipstick orange tint emphasize yellowness tooth enamel Often problem finding shade case adopt simple rule lightskinned blonde suitable berry carrotred tone brunette — burgundy wine brownhaired woman scarlet classic bright red suitable Myth 2 lip liner oldfashioned visible lip line fixed idea the eighty ninety everyone tried hard forget Today lip liner occupies important place among makeup product help give lip desired shape volume addition lip liner essential longlasting lip makeup prevents lipstick spreading work wonder main thing choose neutral shade apply correctly Makeup artist recommend using sharpened liner Otherwise draw line strong pressure outline turn unnaturally bright make contour even important draw line corner lip “Cupid’s arch” middle Draw hatching way pencil even replace lipstick help achieve durable dense color coating addition get matte effect Myth 3 colored ink vulgar Maybe it’s time end era conservatism course black ink classic suit absolutely everyone precisely colored ink help make image original vivid add zest make eye expressive look deeper course provided used correctly Blue mascara perfect brown eye make color even deeper Also blue eyelash suitable grayeyed girl Owners blue green eye better choosing different shade Green mascara blend perfectly shade brown brown pencil eye shadow liquid eyeliner case shade green mascara best malachite darker shade eyelid Mascara bright including incredible shade losing ground top list trend couple season Myth 4 lipstick blush eyeshadow shade oldfashioned moment time long choice example traveling complete set monochromatic makeup help look natural attractive course sustained bright purple tone Today many manufacturer produce kit significantly save time nerve makeup lover Myth 5 real woman one scent Perfumers world compete ingenuity offering new fragrance really plenty choose Sweet scent men bitter one woman unisex perfume “pair” scent … many scent woman one scent that’s sure best least several different fragrance perfume collection festive office fragrance everyday fragrance comfortable fragrance erotic fragranceTags Health Beauty Makeup Fashion Myths
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188,430 |
Planet Beauty-MAKEUP-SKIN-HAIR-BODY-MEN-FRAGRANCE-BEAUTY-TOOLS-HOLIDAY-SALE
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Planet Beauty-MAKEUP-SKIN-HAIR-BODY-MEN-FRAGRANCE-BEAUTY-TOOLS-HOLIDAY-SALE
About Planet Beauty
Planet Beauty (Beauty Web Limited Partnership) is a privately owned, upscale beauty retailer that was founded in Newport Beach, California in 1992. For over 20 years, the company has committed to providing customers with an exceptional one-stop shopping experience for all professional beauty and personal care needs. With over 40 stores state-wide and planetbeauty.com, Planet Beauty offers over 20,000 professional beauty products in makeup, skincare, haircare, styling tools, bath, and fragrance.
Philosophy
Planet Beauty’s philosophy revolves around education. Our corporate office is home to our education center where employees are mandated to attend not only Planet Beauty training but also specific brand training given by the education departments of our vendors. Our rigorous curriculum ensures that all of our beauty advisors remain part of the beauty industry’s elite in terms of knowledge and experience and are on top of the latest trends in the beauty world.
We are also proud to note that many of our beauty advisers are licensed estheticians, hairstylists, and/or certified makeup artists.
The Planet Beauty Difference
Planet Beauty consistently strives to provide customers and clients with a boutique experience that is centered around one on one time with knowledgeable beauty experts and brands that are exclusive. Planet Beauty proudly carries brands such as Kiehls, Smashbox, Rene Furter, Dr. Perricone, Obaji, Epicuren, and many more.
Locations
Today, Planet Beauty shines successfully with 40 locations across California, with many stores located in Orange County and the Los Angeles area, including Calabasas, Westlake Village, and more recently, Santa Monica.
Whether you’re visiting the San Jose store or Del Mar location, Planet Beauty promises to provide great customer service.
Recognition
Planet Beauty’s customer base is strong, loyal, and continues to grow every day. Local beauty enthusiasts, bloggers, and esteemed publications have showered Planet Beauty with press coverage and notable accolades. Women’s Wear Daily, Women’s Wear Beauty, Inc., Coast Magazine, Allure, the Orange County Business Journal, Instyle.com, and Greer’s OC are just a few publications that are fans of the Planet Beauty brand.
Community Engagement
Over the years, Planet Beauty has maintained a positive relationship with its local community, making philanthropy a top priority. Bahman Fakhimi and the Planet Beauty team have worked closely with CHOC Children’s Hospital, The Hoag Breast Cancer Center, The Hoag Diabetes Center, The Susan G. Komen Foundation, and the Juvenile Diabetes Research Foundation of Orange County. Through charitable events and donations, Planet Beauty has helped raise awareness and money for well-respected organizations throughout Orange County and Los Angeles. Planet Beauty is also a proud sponsor of TedxYouth in Bommer Canyon.
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https://medium.com/@kenbilden/planet-beauty-makeup-skin-hair-body-men-fragrance-beauty-tools-holiday-sale-4915e1c53e4e
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[]
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2021-11-28 16:07:20.311000+00:00
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['Beaty', 'Makeup', 'Skin', 'Sales', 'Tools']
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Title Planet BeautyMAKEUPSKINHAIRBODYMENFRAGRANCEBEAUTYTOOLSHOLIDAYSALEContent Planet BeautyMAKEUPSKINHAIRBODYMENFRAGRANCEBEAUTYTOOLSHOLIDAYSALE Planet Beauty Planet Beauty Beauty Web Limited Partnership privately owned upscale beauty retailer founded Newport Beach California 1992 20 year company committed providing customer exceptional onestop shopping experience professional beauty personal care need 40 store statewide planetbeautycom Planet Beauty offer 20000 professional beauty product makeup skincare haircare styling tool bath fragrance Philosophy Planet Beauty’s philosophy revolves around education corporate office home education center employee mandated attend Planet Beauty training also specific brand training given education department vendor rigorous curriculum ensures beauty advisor remain part beauty industry’s elite term knowledge experience top latest trend beauty world also proud note many beauty adviser licensed esthetician hairstylist andor certified makeup artist Planet Beauty Difference Planet Beauty consistently strives provide customer client boutique experience centered around one one time knowledgeable beauty expert brand exclusive Planet Beauty proudly carry brand Kiehls Smashbox Rene Furter Dr Perricone Obaji Epicuren many Locations Today Planet Beauty shine successfully 40 location across California many store located Orange County Los Angeles area including Calabasas Westlake Village recently Santa Monica Whether you’re visiting San Jose store Del Mar location Planet Beauty promise provide great customer service Recognition Planet Beauty’s customer base strong loyal continues grow every day Local beauty enthusiast blogger esteemed publication showered Planet Beauty press coverage notable accolade Women’s Wear Daily Women’s Wear Beauty Inc Coast Magazine Allure Orange County Business Journal Instylecom Greer’s OC publication fan Planet Beauty brand Community Engagement year Planet Beauty maintained positive relationship local community making philanthropy top priority Bahman Fakhimi Planet Beauty team worked closely CHOC Children’s Hospital Hoag Breast Cancer Center Hoag Diabetes Center Susan G Komen Foundation Juvenile Diabetes Research Foundation Orange County charitable event donation Planet Beauty helped raise awareness money wellrespected organization throughout Orange County Los Angeles Planet Beauty also proud sponsor TedxYouth Bommer CanyonTags Beaty Makeup Skin Sales Tools
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188,431 |
Don’t distress About Smudge Makeup look
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We in general had the subsequent when we explored the mirror to see the make-up we applied before was totally smeared after some time or the next day or disappeared overall. It will in general be disturbing to have to lead early afternoon last subtleties, whether or not you sweat off your lipstick, cry it away, or it up and disappears.
A couple of changes in your cosmetics will assist you with looking lovely last longer in a day by day schedule. At whatever point you are putting on cosmetics all over, take care that your skin should be appropriately ready prior to applying that is intended to keep going long. When it’s on, you can likewise find ways to cover your cosmetics. Here, makeup academy in lucknow will let you know an assortment of variables adding to the blurring or smirching of our cosmetics:
Beginning to Sweat: If you’ve anytime been to a mid year wedding, you know the trial of endeavoring to look new and beat the hotness with a daisy. Sweat blends in with beauty care products and melts it away, and the condition isn’t improved by spreading.
Smooth Skin: Oily skin is additionally one more issue with summer weddings. Smooth skin really makes our skin gleam and shimmer, yet if you put on magnificence care items on your skin following a couple of hours, or a period stunner care items spread off that looks outstanding in a breaking point or a wedding. Take fitting considered smooth skin while excellence care items continues.
Using fake brands: For your appearance or the necessities of your skin, you may be using some forbidden wonderfulness care things. There are subtleties giving benefits that are Mattifying, lowering, waterproof, or making moves to making. Absolutely, even the foundation of remarkable etchings apparently won’t have, the truly stunning quality greatness care things regularly. Enduring you really want to adhere to drug store brands, expecting that you are looking for life length, attempt to avoid any of the more sensible etchings. The basically lesser nature of radiance care things doesn’t have the suffering power in your tone. Expecting you are looking for reliable quality greatness care things you should avoid a piece of the more sensible names.
Quit Touching your skin: Touching your skin in a steady way will stain or take magnificence care items off your face, furthermore causing likely breakouts. Without a doubt, even we overall know what magnificence care items can do by scouring your eyes (raccoon eyes).
The best strategy to make your beauty care products long later:
Incredible skincare: Implementing extraordinary skincare so you start with the ideal material is the best method for giving beauty care products some spine. To dispense with soil and excess oil, start by using a cleaning specialist anticipated your skin type. To buff away dead skin, use a sensitive Exfoliator twice consistently and produce a smooth surface that will make beauty care products go on more similarly and last longer. Return again to a without oil cream containing a SPF of no under 30 after you have cleansed and smirched your face dry. Preceding forging ahead to beauty care products, it’s ideal in any case a strong guarded foundation. Finally, preceding putting on beauty care products, remain by two or three minutes to allow the cream to be absorbed into your skin.
Apply groundwork before cosmetics: You can likewise apply preliminary before cosmetics since preliminary seals your cream in and offers a smooth and surprisingly surface for cosmetics. It will likewise assist the cosmetics with being ingested, by giving it more prominent solidarity to remain. It obscures blemishes and the presence of scarce differences and kinks is limited. It additionally plumps and mellow the skin while cell reinforcements fight against indications of maturing. As per Bridal makeup in lucknow prior to putting on cosmetics you will have perfect and young skin.
Sans oil base: Use a without oil base and it will sneak off your face. You ought to in like way try establishments and concealers made to languish over the term of the day, which are long-wear nuances.
Cream become flushed: If you truly need some ruddy cheeks or flashing cheeks that will not dark then, at that point, go for a cream stain rather than a powder since powder darkens more rapidly rather than the cream. Cream become flushed has a more outrageous shade for long Laster tanned cheeks.
For lips: Before applying lipstick, apply a slight layer of establishment or a concealer or a lip disguising premise that will make it even more overflowing. Apply a lip covering that experiences quite a while. Go for a lipstick that isn’t extravagantly matte, since lips will dry out. By keeping lipstick away from moving outwards onto the skin, lip liners will truly up to your long-wear game
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https://medium.com/@amirahmad585111/dont-distress-about-smudge-makeup-look-37fa29096675
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['Aamir Ahmad']
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2021-12-11 07:02:27.074000+00:00
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['Beauty Tips', 'Beauty', 'Makeup']
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Title Don’t distress Smudge Makeup lookContent general subsequent explored mirror see makeup applied totally smeared time next day disappeared overall general disturbing lead early afternoon last subtlety whether sweat lipstick cry away disappears couple change cosmetic assist looking lovely last longer day day schedule whatever point putting cosmetic take care skin appropriately ready prior applying intended keep going long it’s likewise find way cover cosmetic makeup academy lucknow let know assortment variable adding blurring smirching cosmetic Beginning Sweat you’ve anytime mid year wedding know trial endeavoring look new beat hotness daisy Sweat blend beauty care product melt away condition isn’t improved spreading Smooth Skin Oily skin additionally one issue summer wedding Smooth skin really make skin gleam shimmer yet put magnificence care item skin following couple hour period stunner care item spread look outstanding breaking point wedding Take fitting considered smooth skin excellence care item continues Using fake brand appearance necessity skin may using forbidden wonderfulness care thing subtlety giving benefit Mattifying lowering waterproof making move making Absolutely even foundation remarkable etching apparently won’t truly stunning quality greatness care thing regularly Enduring really want adhere drug store brand expecting looking life length attempt avoid sensible etching basically lesser nature radiance care thing doesn’t suffering power tone Expecting looking reliable quality greatness care thing avoid piece sensible name Quit Touching skin Touching skin steady way stain take magnificence care item face furthermore causing likely breakout Without doubt even overall know magnificence care item scouring eye raccoon eye best strategy make beauty care product long later Incredible skincare Implementing extraordinary skincare start ideal material best method giving beauty care product spine dispense soil excess oil start using cleaning specialist anticipated skin type buff away dead skin use sensitive Exfoliator twice consistently produce smooth surface make beauty care product go similarly last longer Return without oil cream containing SPF 30 cleansed smirched face dry Preceding forging ahead beauty care product it’s ideal case strong guarded foundation Finally preceding putting beauty care product remain two three minute allow cream absorbed skin Apply groundwork cosmetic likewise apply preliminary cosmetic since preliminary seal cream offer smooth surprisingly surface cosmetic likewise assist cosmetic ingested giving prominent solidarity remain obscures blemish presence scarce difference kink limited additionally plump mellow skin cell reinforcement fight indication maturing per Bridal makeup lucknow prior putting cosmetic perfect young skin Sans oil base Use without oil base sneak face ought like way try establishment concealers made languish term day longwear nuance Cream become flushed truly need ruddy cheek flashing cheek dark point go cream stain rather powder since powder darkens rapidly rather cream Cream become flushed outrageous shade long Laster tanned cheek lip applying lipstick apply slight layer establishment concealer lip disguising premise make even overflowing Apply lip covering experience quite Go lipstick isn’t extravagantly matte since lip dry keeping lipstick away moving outwards onto skin lip liner truly longwear gameTags Beauty Tips Beauty Makeup
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188,432 |
8 Wedding Makeup Tips & tricks that will never go out of style
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Weddings are seemingly the most captured occasions a large portion of us will go to in the course of our life. Regardless of whether you’re getting hitched or in the wedding party, you will have telephones, cameras and camcorders pointing at you on a often.
Considering that, we realize you need to be certain about what you look like — both on that day and twenty years from now when you’re thinking back. We have you covered with a lot of tips, stunts and suggestions to put your best self forward. Beneath, artist, an esthetician and cosmetics expert at White Door Spa and Salon in Bandra, shares with us the best cosmetics tips for ladies.
Long lasting Bridal Makeup Tips and Recommendations
Regardless of whether you will do your own cosmetics or will hire an expert, these tips are basically widespread. Here’s the way to make an ageless, complimenting and photogenic look.
1. Improve your regular excellence.
At the point when you’re encircled by friends and family on your special day, you need to closely resemble the best form of yourself — not somebody unrecognizable. “Cosmetics is a tool to improve one’s regular magnificence,” says artist, “not a cover to make you seem as though somebody else.” To try this, ask yourself what your cherished facial element is — eyes, cheekbones, lips? — and afterward use cosmetics to characterize and upgrade that element.
2. Save the patterns and examinations for one more day.
We love messing with new items and shadings as much as the following young lady, yet a wedding is “not the day to give an intense lip or blush a shot an impulse,” artist says. Save the fun new lip tone for your wedding trip.?
3. Avoid weighty, smooth items.
For fortitude and the capacity to photo well, the artist exhorts against weighty creams and establishments. “Assuming you are feeling dry,” she says, “attempt a hydrating serum or a gel-like lotion upon the arrival of the wedding.” If your skin is more on the combo-to-sleek side, she recommends, “a mattifying preliminary to scale back the sparkle that can create as the day continues.”
4. Select waterproof mascara and eyeliner.
Tears, sweat and downpour (hope for the best!) are the adversary of a completed cosmetics look — and these would all be able to be ordinary at wedding functions and gatherings. Try not to manage the feared racoon eyes by picking durable mascara and eyeliner.
5. Adhere to a nonpartisan shaded lip.
The Artist suggests picking a light pink or a sweet bare lip tone to keep your look new and immortal. She additionally unequivocally proposes picking a lip stain over lipstick or shine for its boss backbone.
6. Never disregard the eyebrows.
“Regardless of whether you fill them consistently,” says the artist, “the force of a decent forehead really is the establishment to your facial component outlining.” A little tone and preparing will go far!
7. Lock in your look with setting shower.
When your cosmetics is picture awesome, ensure it remains as such the entire day (or the entire evening) with a decent setting shower.
8. Keep a final detail sack close by.
The Artist suggests putting away smearing powder/papers and your lip stain inside the sack to finish up your look if fundamental. Request one from your trusted bridesmaids to cling to it for you during the day.
Extra Tips (If you’re Hiring a Makeup Artist)
Assuming you’re finishing your cosmetics expertly, the following are a couple of extra tips to guarantee your cosmetic makes a look you’ll be more than content with.
1. Plan a cosmetics preliminary something like three weeks before your wedding.
This will assist you with evaluating a few distinct looks, assuming you’re uncertain, just as take care of any issues before the enormous day. The artist proposes booking a preliminary during the day and taking pictures in regular lighting to find out about the completed look.
2. Make certain to enlighten your cosmetics artist regarding a particular worries or thoughts.
In case you have skin concerns (slickness, dryness, sensitivities), hypersensitivities or explicit thoughts regarding your look, tell your cosmetics artist early to guarantee a smooth preliminary and meeting on the huge day.
3. Get some information about their interaction for the big day.
Does the artist work out of a salon, or would they have the option to venture out to you? What amount of time would the cosmetics application process require? This will assist you with planning your preparing time upon the arrival of the wedding.
Hope the above tips will help you with your makeup on your special day. For learning new tips and tricks folllow us on https://www.instagram.com/thewhitedoorindia/.
Also, visit our store-The White Door- Spa and Salon in Bandra and Worli, Mumbai, which is the top service provider in Manicure, Pedicure, Facial, Beauty Makeup, Nail Art, Massages etc.
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https://medium.com/@thewhitedoor/8-wedding-makeup-tips-tricks-that-will-never-go-out-of-style-506808df74e0
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['The White Door']
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2021-11-30 17:59:49.640000+00:00
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['Bridal', 'Makeup Tips', 'Bridal Makeup', 'Makeup', 'Weddings']
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Title 8 Wedding Makeup Tips trick never go styleContent Weddings seemingly captured occasion large portion u go course life Regardless whether you’re getting hitched wedding party telephone camera camcorder pointing often Considering realize need certain look like — day twenty year you’re thinking back covered lot tip stunt suggestion put best self forward Beneath artist esthetician cosmetic expert White Door Spa Salon Bandra share u best cosmetic tip lady Long lasting Bridal Makeup Tips Recommendations Regardless whether cosmetic hire expert tip basically widespread Here’s way make ageless complimenting photogenic look 1 Improve regular excellence point you’re encircled friend family special day need closely resemble best form — somebody unrecognizable “Cosmetics tool improve one’s regular magnificence” say artist “not cover make seem though somebody else” try ask cherished facial element — eye cheekbone lip — afterward use cosmetic characterize upgrade element 2 Save pattern examination one day love messing new item shading much following young lady yet wedding “not day give intense lip blush shot impulse” artist say Save fun new lip tone wedding trip 3 Avoid weighty smooth item fortitude capacity photo well artist exhorts weighty cream establishment “Assuming feeling dry” say “attempt hydrating serum gellike lotion upon arrival wedding” skin combotosleek side recommends “a mattifying preliminary scale back sparkle create day continues” 4 Select waterproof mascara eyeliner Tears sweat downpour hope best adversary completed cosmetic look — would able ordinary wedding function gathering Try manage feared racoon eye picking durable mascara eyeliner 5 Adhere nonpartisan shaded lip Artist suggests picking light pink sweet bare lip tone keep look new immortal additionally unequivocally proposes picking lip stain lipstick shine bos backbone 6 Never disregard eyebrow “Regardless whether fill consistently” say artist “the force decent forehead really establishment facial component outlining” little tone preparing go far 7 Lock look setting shower cosmetic picture awesome ensure remains entire day entire evening decent setting shower 8 Keep final detail sack close Artist suggests putting away smearing powderpapers lip stain inside sack finish look fundamental Request one trusted bridesmaid cling day Extra Tips you’re Hiring Makeup Artist Assuming you’re finishing cosmetic expertly following couple extra tip guarantee cosmetic make look you’ll content 1 Plan cosmetic preliminary something like three week wedding assist evaluating distinct look assuming you’re uncertain take care issue enormous day artist proposes booking preliminary day taking picture regular lighting find completed look 2 Make certain enlighten cosmetic artist regarding particular worry thought case skin concern slickness dryness sensitivity hypersensitivity explicit thought regarding look tell cosmetic artist early guarantee smooth preliminary meeting huge day 3 Get information interaction big day artist work salon would option venture amount time would cosmetic application process require assist planning preparing time upon arrival wedding Hope tip help makeup special day learning new tip trick folllow u httpswwwinstagramcomthewhitedoorindia Also visit storeThe White Door Spa Salon Bandra Worli Mumbai top service provider Manicure Pedicure Facial Beauty Makeup Nail Art Massages etcTags Bridal Makeup Tips Bridal Makeup Makeup Weddings
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188,433 |
Why Do Athletes Wear Makeup?
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I didn’t know I was a fan of Women’s High Jump until watching the Final on the penultimate day of the 2020 (2021) Tokyo Olympics. I felt a buzz over those two weeks whenever I saw women athletes perform spectacularly across sports from surfing, to skateboarding, BMX racing, cycling, diving, weightlifting and boxing!
Back to the High Jump, my hook was catching a glimpse of Ukrainian Yaroslava Mahuchikh and her most brilliant yellow eye makeup — it was gorgeous and fun and reminded me of days when I was much more experimental and bold with my makeup, yet I stayed for the thrill of seeing women launch themselves into the air. I was inspired!
Yaroslava Mahuchikh; Credit Getty Images
Across other events, talented, strong athletes were wearing lipstick and jewellery, manicured nails and coloured hair — I loved it, particularly after the scrutiny women athletes endured in the lead up to the Olympics about their “uniforms”. Women were told either they should wear less clothing, in the instance of the Norweigan handball team, or, more clothing as was the case for Paralympian Olivia Breen. These women confronted sexism and in Olivia Breen’s case ableism with courage and determination and refused for their achievements to be reduced to a public debate about personal uniform choices. I loved that women were at the Olympics as themselves and loved reading the best beauty moments of the Olympics — it indulged my delight that women were saying watch me be who I am.
I’m sure there will be critics asking why a woman needs to wear makeup to compete or say she should focus on her sport rather than her hair, but I think runner Christina Clemons says it perfectly in this interview: “For competitions, I’m always excited and full of confidence, so I like to show up with bold looks. During competitions, I’m in my own world and I’m doing my own thing. It doesn’t matter who doesn’t like what I have on.” She adds, “A lot of people may not expect female athletes to look feminine…I believe it’s important to show our femininity while being athletic because it is a strength, not a weakness.”
Christina Clemons: Credit Getty Images
I absolutely love Clemons’s comments — women have a right to show up how they feel comfortable and empowered. I felt empowered as a viewer! My Olympic enthusiasm faded though when I learnt about the disparity in men and women’s safety in the sport of boxing. Feminist writer and campaigner Caroline Criado Perez explains that the International Boxing Association (AIBA)introduced a rule that was first adopted by the International Olympic Committee at the 2016 Rio Olympics. The rule removes protective headgear from male boxers. The reason for the removal is due to headgear being associated with more concussions. Women however are still required to wear headgear due to a lack of data around this issue. This is concerning. How is it possible to have data that ensures men’s safety in their sport yet for women in the same sport it’s not deemed equally important to carry out research? Criado Perez points to other research (conducted by two women Katherine Snedaker and Liz Williams, independent of the IOC or AIBA) that shows women are more susceptible to concussions, the effects are more severe and last longer.
Should energy be focused on a) hair and makeup choices in women’s sport b) sporting authorities policing women for uniform choices or c) preventing women from serious brain injury? Hard choice? I’m going to apply a yellow eye flick and backflip on my bed to think about it.
This disturbing lack of research into safety for women in sport and the sexism women and girls experience must be challenged to improve the health and wellbeing of women and advance gender equality. Research by Women in Sport UK found that women who play regular sport showed higher levels of self belief and confidence and this greater level of confidence was evidenced across all age groups. Women who play regular sports are also more motivated to achieve long term goals and a striking correlation reveals that of women who play sport, almost half (45%) are in management roles.
The study found that 48% of women who play sport three or more times a week have attained a degree/higher degree compared with 24% of non-sports playing women. These two findings support a causal relationship in earlier research by Women In Sport that indicates there is a link between motor skills and cognitive and behavioural development in children and a stronger relationship between academic performance and sport for girls than for boys.
The research is important because we know that 64% of girls in the UK will drop out of sport by the end of puberty and there are both personal and social barriers to girls participating in sport that need to be overcome. 42% of 14–16 year olds feel physically and emotionally vulnerable and say their period stops them taking part in physical activity inside school. There is also a perception amongst girls that sport is for boys, 80% of girls feel they do not belong in sport. This feeling of not belonging might be due in part to low visibility of female role models, 72% of girls aged 11–21 years old believe a lack of media coverage of women’s sport leads them to be unfairly treated.
Looking at sports participation through an intersectional gender lens, women who face multiple forms of disadvantage, including disability, socio economic class and minority status experience barriers to participation such as the cost of sports, lack of childcare, lack of role models, body image issues and concerns about cultural appropriateness. Diving deeper into the experience of women of low socio economic status, barriers to being active include life uncertainty, lack of financial independence, familial responsibilities and mental health. These barriers mean women of low socio economic status are the least likely to be sufficiently physically active and therefore miss out on the benefits of exercise including improved physical and mental health and reduced risk of disease.
Why does all this matter? Because gender equality matters in ALL aspects of our lives. We need more diversity and representation of women and non binary people in sport to increase participation and more equitable media coverage so young people can see relatable role models. Girls and women deserve to participate fully in life and sport is one route which can improve health and well being, lead to greater confidence, smash gender stereotypes and perhaps elevate women into more senior management positions.
Women and non binary people should have opportunities to participate in sport, choose whether or not to wear makeup, wear clothes they feel comfortable in and have sporting associations that equally protect the safety and wellbeing of all genders as minimum requirements. Think about ways you can participate in sport and perhaps rekindle your love for netball or ballet or take up kick boxing or tennis — you might just be the person that girls and young people look to as their role models.
As for my final thoughts on the Tokyo Olympics; women are awesome, women’s sport is inspiring to watch AND a yellow eye flick equals perfection on sporting heroines.
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https://medium.com/@vcroan/why-do-athletes-wear-makeup-3bf7a91f61b2
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[]
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2021-12-14 18:22:34.769000+00:00
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['Girls Empowerment', 'Makeup', 'Intersectional Feminism', 'Womens Sports', 'Gender Equality']
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Title Athletes Wear MakeupContent didn’t know fan Women’s High Jump watching Final penultimate day 2020 2021 Tokyo Olympics felt buzz two week whenever saw woman athlete perform spectacularly across sport surfing skateboarding BMX racing cycling diving weightlifting boxing Back High Jump hook catching glimpse Ukrainian Yaroslava Mahuchikh brilliant yellow eye makeup — gorgeous fun reminded day much experimental bold makeup yet stayed thrill seeing woman launch air inspired Yaroslava Mahuchikh Credit Getty Images Across event talented strong athlete wearing lipstick jewellery manicured nail coloured hair — loved particularly scrutiny woman athlete endured lead Olympics “uniforms” Women told either wear le clothing instance Norweigan handball team clothing case Paralympian Olivia Breen woman confronted sexism Olivia Breen’s case ableism courage determination refused achievement reduced public debate personal uniform choice loved woman Olympics loved reading best beauty moment Olympics — indulged delight woman saying watch I’m sure critic asking woman need wear makeup compete say focus sport rather hair think runner Christina Clemons say perfectly interview “For competition I’m always excited full confidence like show bold look competition I’m world I’m thing doesn’t matter doesn’t like on” add “A lot people may expect female athlete look feminine…I believe it’s important show femininity athletic strength weakness” Christina Clemons Credit Getty Images absolutely love Clemons’s comment — woman right show feel comfortable empowered felt empowered viewer Olympic enthusiasm faded though learnt disparity men women’s safety sport boxing Feminist writer campaigner Caroline Criado Perez explains International Boxing Association AIBAintroduced rule first adopted International Olympic Committee 2016 Rio Olympics rule remove protective headgear male boxer reason removal due headgear associated concussion Women however still required wear headgear due lack data around issue concerning possible data ensures men’s safety sport yet woman sport it’s deemed equally important carry research Criado Perez point research conducted two woman Katherine Snedaker Liz Williams independent IOC AIBA show woman susceptible concussion effect severe last longer energy focused hair makeup choice women’s sport b sporting authority policing woman uniform choice c preventing woman serious brain injury Hard choice I’m going apply yellow eye flick backflip bed think disturbing lack research safety woman sport sexism woman girl experience must challenged improve health wellbeing woman advance gender equality Research Women Sport UK found woman play regular sport showed higher level self belief confidence greater level confidence evidenced across age group Women play regular sport also motivated achieve long term goal striking correlation reveals woman play sport almost half 45 management role study found 48 woman play sport three time week attained degreehigher degree compared 24 nonsports playing woman two finding support causal relationship earlier research Women Sport indicates link motor skill cognitive behavioural development child stronger relationship academic performance sport girl boy research important know 64 girl UK drop sport end puberty personal social barrier girl participating sport need overcome 42 14–16 year old feel physically emotionally vulnerable say period stop taking part physical activity inside school also perception amongst girl sport boy 80 girl feel belong sport feeling belonging might due part low visibility female role model 72 girl aged 11–21 year old believe lack medium coverage women’s sport lead unfairly treated Looking sport participation intersectional gender lens woman face multiple form disadvantage including disability socio economic class minority status experience barrier participation cost sport lack childcare lack role model body image issue concern cultural appropriateness Diving deeper experience woman low socio economic status barrier active include life uncertainty lack financial independence familial responsibility mental health barrier mean woman low socio economic status least likely sufficiently physically active therefore miss benefit exercise including improved physical mental health reduced risk disease matter gender equality matter aspect life need diversity representation woman non binary people sport increase participation equitable medium coverage young people see relatable role model Girls woman deserve participate fully life sport one route improve health well lead greater confidence smash gender stereotype perhaps elevate woman senior management position Women non binary people opportunity participate sport choose whether wear makeup wear clothes feel comfortable sporting association equally protect safety wellbeing gender minimum requirement Think way participate sport perhaps rekindle love netball ballet take kick boxing tennis — might person girl young people look role model final thought Tokyo Olympics woman awesome women’s sport inspiring watch yellow eye flick equal perfection sporting heroinesTags Girls Empowerment Makeup Intersectional Feminism Womens Sports Gender Equality
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188,434 |
The Benefits Of Permanent Makeup Are Numerous
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Permanent makeup has many benefits. These are only a few benefits.
No need to worry about how you apply make-up
It can be frustrating to have your makeup done all over again after an activity. This is particularly true for people who work full-time, and must look good during activities such as swimming, tennis, and aerobics, but don’t have the time or desire to do their makeup every day.
Permanent makeup is a great choice for people who value convenience over all else. Active people will love permanent makeup in Ohio. Permanent makeup can last for many years. Permanent makeup can be maintained for many years with regular touch-ups. Your skin will look flawless with minimal effort. If you’re interested in permanent makeup, Ohio is the perfect place.
Suffer allergies no more
People with sensitive skin or skin allergies may find micropigmentation beneficial. Micropigmentation may make your eyes less watery than traditional eyeliners. This can lead to dry eyes. Micropigmentation dyes are not likely to cause an allergic reaction in most cases.
Designed for visually impaired
Sometimes it is difficult to determine if your makeup has changed with age. An indication of aging is a shorter arm. It doesn’t really matter how close or far you are from the mirror; it is still difficult to align your lines.
Permanent makeup is a great option if you have a muscular disorder such as multiple sclerosis, Parkinson’s or Parkinson’s and are unable or unable use a makeup brush.
Symmetrical
Permanent makeup can transform your eyebrows, lips, and eyes into something more natural. Permanent eyebrows are an option for people with alopecia or chemotherapy. Permanent eyebrows can improve the beauty of the skin and highlight imperfections. Permanent makeup eyebrows Ohio are the best option if you want perfect eyebrows.
Keep your natural look
As we age, our lips become less defined and thinner. Our natural lip color begins to fade and our lips blend in with our faces. Lipstick can easily seep onto the skin due to the high vertical lines. But this is not the end.
Permanent makeup is a great option for those who want to maintain a natural look but still appear professional. Permanent makeup can enhance natural beauty, and it often goes unnoticed. Combining permanent makeup with regular makeup can produce dramatic results. This is a great option for women who don’t want to use permanent makeup but still desire a natural look.
Be confident in your self!
You can be better. We are happy to assist you if you have ever had to speak to us about eyebrows. Permanent makeup can help you boost your self-confidence. Permanent makeup is not different from regular makeup. Permanent makeup can make you more beautiful. Permanent makeup can help you feel more beautiful.
This will help you save money
Micropigmentation is a great way for you to save money on expensive cosmetics such as eyebrows, eyeliner, and lips. Permanent makeup can often be cheaper than traditional makeup. You don’t need to spend a lot of money on eyebrow gels or pencils if you want your eyebrows to look great. Professional eyebrow and lip services can help you save even more.
Permanent makeup has many advantages. Permanent makeup application is still a skill. Permanent makeup artists need to be skilled and experienced. Permanent makeup is not right for everyone. Permanent makeup is something that many people love and can’t live without.
Related Searches -
How Long Does Microblading Last Before Fading?
Permanent makeup has a number of benefits
Why Should You Consider Visiting A Spa?
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https://medium.com/@browlouie01/the-benefits-of-permanent-makeup-are-numerous-647562bc8738
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['Brow Louie']
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2021-11-29 12:22:33.783000+00:00
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['Permanent Makeup', 'Makeup']
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Title Benefits Permanent Makeup NumerousContent Permanent makeup many benefit benefit need worry apply makeup frustrating makeup done activity particularly true people work fulltime must look good activity swimming tennis aerobics don’t time desire makeup every day Permanent makeup great choice people value convenience else Active people love permanent makeup Ohio Permanent makeup last many year Permanent makeup maintained many year regular touchups skin look flawless minimal effort you’re interested permanent makeup Ohio perfect place Suffer allergy People sensitive skin skin allergy may find micropigmentation beneficial Micropigmentation may make eye le watery traditional eyeliner lead dry eye Micropigmentation dye likely cause allergic reaction case Designed visually impaired Sometimes difficult determine makeup changed age indication aging shorter arm doesn’t really matter close far mirror still difficult align line Permanent makeup great option muscular disorder multiple sclerosis Parkinson’s Parkinson’s unable unable use makeup brush Symmetrical Permanent makeup transform eyebrow lip eye something natural Permanent eyebrow option people alopecia chemotherapy Permanent eyebrow improve beauty skin highlight imperfection Permanent makeup eyebrow Ohio best option want perfect eyebrow Keep natural look age lip become le defined thinner natural lip color begin fade lip blend face Lipstick easily seep onto skin due high vertical line end Permanent makeup great option want maintain natural look still appear professional Permanent makeup enhance natural beauty often go unnoticed Combining permanent makeup regular makeup produce dramatic result great option woman don’t want use permanent makeup still desire natural look confident self better happy assist ever speak u eyebrow Permanent makeup help boost selfconfidence Permanent makeup different regular makeup Permanent makeup make beautiful Permanent makeup help feel beautiful help save money Micropigmentation great way save money expensive cosmetic eyebrow eyeliner lip Permanent makeup often cheaper traditional makeup don’t need spend lot money eyebrow gel pencil want eyebrow look great Professional eyebrow lip service help save even Permanent makeup many advantage Permanent makeup application still skill Permanent makeup artist need skilled experienced Permanent makeup right everyone Permanent makeup something many people love can’t live without Related Searches Long Microblading Last Fading Permanent makeup number benefit Consider Visiting SpaTags Permanent Makeup Makeup
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188,435 |
Dry Mascara: Everything You Need to Know
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It isn’t easy to get started in the quest for the most excellent Mascara. It’s impossible to choose the right Mascara from the hundreds of options available in a single drugstore visit. Before I can help, let’s go through some ground rules. I’ll also show you how to cure clumpy, flaky Mascara in this post.
A quick and dirty explanation of what Mascara is is in order. A polymer has been used to bind the black pigments together, and other waxes or oils have been added to thicken it. Mascara adds length, thickness, darkens, and intensifies the color of your lashes to draw attention to your eyes. There are, however, a few types that stand out.
Let’s speak about Mascara for a minute before we get into how to cure dry Mascara.
Washable VS Waterproof
The ability to endure a thunderstorm is just one factor in these two classifications, which may seem to be self-explanatory. It is easier to remove washable mascaras since they have higher water content. This implies that washable Mascara is healthier for the health of your eyelashes (if you don’t believe in lash health, you have never encountered the unattractive problem of lash loss).
As an alternative to this, waterproof mascaras dry out the eyelashes, which causes pulling at the root and eventual lash loss. With washable formulations, the lashes may travel more freely and autonomously, whether they’re touching your eyeglasses, your face, or someone else’s. Finally, you can make water alone remove washable Mascara. It is, however, recommended that you use a makeup remover.
Washables have the drawback of not drying thoroughly, which may leave dark product marks on your lower eyelids and smear around your eyes.
To withstand sweat, rain, tears, or any other kind of wetting, waterproof mascaras have less water, and some even have no water at all. They’re not impenetrable, however. Even though I only wear waterproof makeup, I still sometimes see tiny black patches on the bottom lids of my eyes. If you’re using waterproof mascara, you’ll notice that any marks it leaves behind are far lighter and less noticeable than those left by a washable mascara.
We Require a Makeup Remover
Makeup remover or an oil cleanser should be used to remove waterproof Mascara since it will last for long periods. If you remove it, you may end up yanking on your lashes too hard.
Each Mascara offers a distinctive benefit: lengthening, volumizing, separating, curling, etc., and each Mascara has a particular recipe for good advantages. Certain mascaras are thicker than others to provide the impression of longer, wider, and fuller lashes. Some are so thin that they wrap around each lash and enlarge the tip, making each lash look longer.
Both the Mascara and the brushes are equally important. Each Mascara has a specific meeting designed to enhance its effectiveness.
Several Styles of Brushes Are Available.
USE NATURAL BRISTLES TO BRUSH
If you think of a mascara wand with a bristly brush attached, you’re undoubtedly picturing it. Makeup stores still sell classic rods for applying Mascara nowadays. The bristles are available in various lengths, shapes, and sizes to provide a wide range of effects. A fanned effect and appropriate length and volume may all be achieved with hair, in my view. Modern brushes are made of rubber rather than traditional bristles.
POLISH CONSTRUCTED FROM RUBBER
Small rubber-toothed brushes are becoming more popular. Because rubbery brushes may be tailored to specific mascara formulas, I like them. In my perspective, rubber brushes last longer since the substance does not get stuck in the teeth. New wand? It’s like that.
The longer the bristles, the longer the eyelashes will be in general. It’s best to use an oval brush with a pointed tip to apply makeup to the whole face and pick up baby lashes from the inner corners. Using an hourglass-shaped bristly brush will always result in massive hair. It’s suitable for the book to have a few encounters with tiny teeth, but it won’t last long.
How To Fix Dry Mascara
Our lashes seem thicker and longer when we use Mascara, which I like. If we don’t have it, we’re missing out on a vital piece of our beauty arsenal. Typically, a mascara tube should be replaced after three months of use. Otherwise, ocular infections may occur. The problem is that mascaras tend to dry up and clump up sooner than three months. Thus they must be thrown away more momentarily.
Every three months, your Mascara should be thrown away, but it isn’t enjoyable when your line has already dried up after a month or two of use. Even while we all need Mascara to look our best, let’s face it:
To Get You Started, Here Are a Few Tips for Using Mascara daily.
· Warm up your Mascara by rubbing it between your fingers before applying it. It aids in reducing the viscosity of the solution, making it easier to use.
· Using a pump will cause the solution to dry up faster since it retains the air. This is how you should roll the rod inside the tube’s walls.
· After each use, make sure the tube is well closed and store it in a cool, dry place.
· Verify the product’s manufacture date and pick Mascara that will last at least a year before buying it.
· This isn’t possible, as far as I can tell, with an online buy.
· While waterproof mascaras need a lot of effort to remove, water-soluble mascaras may be used every day since they dissolve more rapidly. They’re also more durable, which is a bonus!
· Mascara should never be applied before going to bed! Before you go to sleep, remove all of your makeup using a high-quality makeup remover. If you don’t, you’ll quickly discover that your eyelashes are all falling off.
There are several ways that we may prolong the life of our Mascara and ensure that it retains its original potency. If your Mascara has become flaky and dry, you may want to check out these suggestions for reviving it! Click to read more about How to fix dry mascara.
Source- Best Concealer Blog
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https://medium.com/@Captivator/dry-mascara-everything-you-need-to-know-15e7ada7425f
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[]
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2021-11-29 10:03:25.119000+00:00
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['Makeup Revolution', 'Concealer Makeup', 'Best Concealer', 'Makeup', 'Concealer']
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Title Dry Mascara Everything Need KnowContent isn’t easy get started quest excellent Mascara It’s impossible choose right Mascara hundred option available single drugstore visit help let’s go ground rule I’ll also show cure clumpy flaky Mascara post quick dirty explanation Mascara order polymer used bind black pigment together wax oil added thicken Mascara add length thickness darkens intensifies color lash draw attention eye however type stand Let’s speak Mascara minute get cure dry Mascara Washable VS Waterproof ability endure thunderstorm one factor two classification may seem selfexplanatory easier remove washable mascara since higher water content implies washable Mascara healthier health eyelash don’t believe lash health never encountered unattractive problem lash loss alternative waterproof mascara dry eyelash cause pulling root eventual lash loss washable formulation lash may travel freely autonomously whether they’re touching eyeglass face someone else’s Finally make water alone remove washable Mascara however recommended use makeup remover Washables drawback drying thoroughly may leave dark product mark lower eyelid smear around eye withstand sweat rain tear kind wetting waterproof mascara le water even water They’re impenetrable however Even though wear waterproof makeup still sometimes see tiny black patch bottom lid eye you’re using waterproof mascara you’ll notice mark leaf behind far lighter le noticeable left washable mascara Require Makeup Remover Makeup remover oil cleanser used remove waterproof Mascara since last long period remove may end yanking lash hard Mascara offer distinctive benefit lengthening volumizing separating curling etc Mascara particular recipe good advantage Certain mascara thicker others provide impression longer wider fuller lash thin wrap around lash enlarge tip making lash look longer Mascara brush equally important Mascara specific meeting designed enhance effectiveness Several Styles Brushes Available USE NATURAL BRISTLES BRUSH think mascara wand bristly brush attached you’re undoubtedly picturing Makeup store still sell classic rod applying Mascara nowadays bristle available various length shape size provide wide range effect fanned effect appropriate length volume may achieved hair view Modern brush made rubber rather traditional bristle POLISH CONSTRUCTED RUBBER Small rubbertoothed brush becoming popular rubbery brush may tailored specific mascara formula like perspective rubber brush last longer since substance get stuck teeth New wand It’s like longer bristle longer eyelash general It’s best use oval brush pointed tip apply makeup whole face pick baby lash inner corner Using hourglassshaped bristly brush always result massive hair It’s suitable book encounter tiny teeth won’t last long Fix Dry Mascara lash seem thicker longer use Mascara like don’t we’re missing vital piece beauty arsenal Typically mascara tube replaced three month use Otherwise ocular infection may occur problem mascara tend dry clump sooner three month Thus must thrown away momentarily Every three month Mascara thrown away isn’t enjoyable line already dried month two use Even need Mascara look best let’s face Get Started Tips Using Mascara daily · Warm Mascara rubbing finger applying aid reducing viscosity solution making easier use · Using pump cause solution dry faster since retains air roll rod inside tube’s wall · use make sure tube well closed store cool dry place · Verify product’s manufacture date pick Mascara last least year buying · isn’t possible far tell online buy · waterproof mascara need lot effort remove watersoluble mascara may used every day since dissolve rapidly They’re also durable bonus · Mascara never applied going bed go sleep remove makeup using highquality makeup remover don’t you’ll quickly discover eyelash falling several way may prolong life Mascara ensure retains original potency Mascara become flaky dry may want check suggestion reviving Click read fix dry mascara Source Best Concealer BlogTags Makeup Revolution Concealer Makeup Best Concealer Makeup Concealer
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188,436 |
Bharti Bhatnagar Is A Chennai Based Makeup Artist.
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Bharti Bhatnagar Is A Chennai Based Makeup Artist. Born And Raised In Meerut, Uttar Pradesh, She Lived In Delhi For Several Years Before Moving To Chennai, India.
She owned a Salon in Chennai, West Saidapet “Bharti J Beauty Salon & Bridal Studio”
An International Certified Professional Makeup Artist With More Than 7+ Years’ Experience In The Areas Of Wedding Makeovers, Bridal Beauty Makeup, Party & Event Makeup, Collaborative Studio Photo Shoots, And Makeup Education, Bharti Has Learnt From Her Clients One Worldwide Rule: Women Want To Stare Lively, Flawless And Beautiful. It Is This Principle That Determines A Signature Style That Is Womanly And Natural. She Is A Very Down-To-Earth Person.
Bharti Is Known For Creating Exceptionally Beautiful Brides And Provides Make-Up Trials. She Is Adoring About Her Work And Believes In Flawlessness At All Costs. She Always Wants To Make Every Bride’s Dream Come True And Make It The Most Unforgettable Day Of Her Life.
Bharti Always Trusts That Every People Awaits The Influx Of The Bride With Patiently Flabbergasted And Wants To Catch Her First Glimpse; Hence To Make It Impressive And Dazzling Is Her Accountability.
Bharti Genuinely Enjoys Her Ability To Connect People Of All Different Walks Of Life Together Through Beauty And Self-Appreciation.
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https://medium.com/@bhartijmakeovers/bharti-bhatnagar-is-a-chennai-based-makeup-artist-11a7a71a1f98
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['Bharti Bhatnagar Makeovers']
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2021-11-22 08:19:37.600000+00:00
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['Bridal Makeup', 'Bridal Studio', 'Bridal Makeup Artist', 'Makeup', 'Beauty Salon']
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Title Bharti Bhatnagar Chennai Based Makeup ArtistContent Bharti Bhatnagar Chennai Based Makeup Artist Born Raised Meerut Uttar Pradesh Lived Delhi Several Years Moving Chennai India owned Salon Chennai West Saidapet “Bharti J Beauty Salon Bridal Studio” International Certified Professional Makeup Artist 7 Years’ Experience Areas Wedding Makeovers Bridal Beauty Makeup Party Event Makeup Collaborative Studio Photo Shoots Makeup Education Bharti Learnt Clients One Worldwide Rule Women Want Stare Lively Flawless Beautiful Principle Determines Signature Style Womanly Natural DownToEarth Person Bharti Known Creating Exceptionally Beautiful Brides Provides MakeUp Trials Adoring Work Believes Flawlessness Costs Always Wants Make Every Bride’s Dream Come True Make Unforgettable Day Life Bharti Always Trusts Every People Awaits Influx Bride Patiently Flabbergasted Wants Catch First Glimpse Hence Make Impressive Dazzling Accountability Bharti Genuinely Enjoys Ability Connect People Different Walks Life Together Beauty SelfAppreciationTags Bridal Makeup Bridal Studio Bridal Makeup Artist Makeup Beauty Salon
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188,437 |
Top Five Winter Makeup Looks To Try In 2021!
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Winter is here, the season where the weather calls for boots, sweaters and hot chocolate. Fashionable coats and cloud soft sweaters are making their way into the closets and we girls are heading out with cozy scarves. While it sounds exciting, it is a bummer that winter wear is not as colourful as summer wear. The boring sharing of endless beige, brown and black can get overwhelmingly melancholic but we have a spark of magic to save you from it, and that magic is winter makeup trends for 2021.
Moreover, unlike summers, hot and humid weather makes you ultra makeup conscious because you don’t know what would get wiped off with sweat; winter offers a more stable temperature to experiment with any looks you want. That is why winter makeup looks are colourful, trendy and full of life! There is also room for experiment here where the weather encourages dark and heavy tones and texture that are otherwise a gamble to try out.
5 Winter Makeup Looks To Explore
1. Sugar Plum Lips
Spring and Summers pass by leaving the hearty tints of corals, pinks, and pastels, however, serious winters require some jolting show. Style is high on trying different things with textures and tones. For something such, we are fixating on this colder time of year is our affection for dark lips.
Dull, hazy lips emanate marvelousness and serious allure yet what does it take to brandish it effortlessly. We burgundy, plum and browns are the moving shades so get on the trend train and get your pout out!
Who doesn’t cherish a decent smoky eye? The way all the matte, silk, and sparkle conceals mix together can really be a masterpiece. Be that as it may, we realize a way of taking this eye makeup look to a higher level- is with metallic eye shadow. Go for changing up your go to smoky shadow look by brandishing a gold Smokey eye-or a silver one, or a bronze one, or a champagne one. Truly, any metallic shade can make for the ideal high-sparkle magnificence look. Want to go all the way? Go crazy with frosty blues and purples to capture the essence of winter makeup!
3. Electric Eyes
Tinted eyeliners can light up your eyes in an instant. In case you are worn out on applying the standard, worn out dark eyeliner, we recommend you begin trying different things with hued eyeliners. Attempt the most famous ones — gold and blue eyeliner — and the tense ones — yellow and green shaded eyeliner. Use them as single strokes or do eyeliner cosmetics without eyeshadow, these looks worth attempting this winter for a poppy electric look!
Blush is a winter essential so you don’t look ghostly without any colour. But blushing is also an art. It is not a one-size-fits-all sort of arrangement — you want to pick the right shade to compliment your composition. Something excessively dim or too splendid can really age you as opposed to giving you that warm, young gleam. The key is to pick something near your normal flush and the most ideal way of sorting out what that is to squeeze your cheeks.
5. Disco Eyes
Bedazzled lids, shimmery finish and the overall glitz of the disco eyes are the latest in this for winter. With this pop of colour taking over the breezy you are sure to be the highlight of any party. So dazzle up holiday parties, be it Christmas or new year with this look. You can pair it with a cut crease to add intensity to the look or just go all glitter. The one rule of disco eyes is that there are no rules!
Some Winter Makeup Tips
Always Carry A Lip Balm : There is absolutely nothing tackier than dried lips with your makeup and the unfortunate thing with winters is that the breezy weather and the capped lips are a packaged deal. So make sure to carry a lip balm with you at all times. Feel free to apply it over your lipstick if you feel them drying out. This also gives a glossy feel to the colour! Use Waterproof Mascara & Kohl : Have you also experienced watery eyes after a gush of cold winds? Winter is full of that especially while travelling. Inorder to avoid any runny makeup, make sure to use waterproof mascara and Kohl so your look looks prim and proper no matter what the weather report suggests. Self Care With A Face Mask : During winters your skin craves for that extra bit of moisture. Use face masks to give your skin that extra nourishment so your foundation never looks dry and flaky. Face masks should be used weekly for add the extra hydration that your skin locks in to give a nice glow!
Best Products To Try Winter Makeup Looks
1. De’lanci Matte Lipstick Set Nude Waterproof Lipstick 8 Colors
For that dark lip look choose De’lanci Matte Lipstick set with a wide range of shades that would perfectly fit your every trending winter look. The best colours to try out are Mushti, Kudi and Flirt. These are sure to bring a rush of colour to your look while giving it a somber matte look for sophistication.
2. De’lanci New Purple Blue Eyeshadow Palette-24 Color
Super soft shadows that deliver high pigmentation and all-day wear the Ultra slim micro compact to fit in your bag, clutch or pocket. It has a good balance of matte and shimmer shades, the mix of matte blue and purple colors, smooth shimmer glitter shades are perfect for everyday winter makeup look.
3. DE’LACNI BLUSH AND HIGHLIGHTER FACE MAKEUP PALETTE
DeLanci’s blush and highlighter face makeup palette is the ideal set for those flushed winter cheeks. The rosy shades are the ideal choice for every Indian skin type that make you look elegant and poised with the right shades of pinks! Try all the blush colours for different looks to have a refreshing statement face forward each time!
4. 2 In 1 Water Based Facial Pastel Uv Split Cake Neon Body Painting Kit, 5pcs/Set
This funky set of cake neon body paint can be paired with a swift brush and used for the electric eyeliners that we were talking about earlier. This looks is just magnetically wonderful and is the go to product for winter party makeup looks.
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https://medium.com/@delanciofficial/top-five-winter-makeup-looks-to-try-in-2021-9b4b4986a22f
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[]
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2021-11-19 08:58:08.380000+00:00
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['Makeup Tips', 'Winter Makeup', 'Makeup', 'Winter Makeup Tips', 'Makeup Products']
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Title Top Five Winter Makeup Looks Try 2021Content Winter season weather call boot sweater hot chocolate Fashionable coat cloud soft sweater making way closet girl heading cozy scarf sound exciting bummer winter wear colourful summer wear boring sharing endless beige brown black get overwhelmingly melancholic spark magic save magic winter makeup trend 2021 Moreover unlike summer hot humid weather make ultra makeup conscious don’t know would get wiped sweat winter offer stable temperature experiment look want winter makeup look colourful trendy full life also room experiment weather encourages dark heavy tone texture otherwise gamble try 5 Winter Makeup Looks Explore 1 Sugar Plum Lips Spring Summers pas leaving hearty tint coral pink pastel however serious winter require jolting show Style high trying different thing texture tone something fixating colder time year affection dark lip Dull hazy lip emanate marvelousness serious allure yet take brandish effortlessly burgundy plum brown moving shade get trend train get pout doesn’t cherish decent smoky eye way matte silk sparkle conceals mix together really masterpiece may realize way taking eye makeup look higher level metallic eye shadow Go changing go smoky shadow look brandishing gold Smokey eyeor silver one bronze one champagne one Truly metallic shade make ideal highsparkle magnificence look Want go way Go crazy frosty blue purple capture essence winter makeup 3 Electric Eyes Tinted eyeliner light eye instant case worn applying standard worn dark eyeliner recommend begin trying different thing hued eyeliner Attempt famous one — gold blue eyeliner — tense one — yellow green shaded eyeliner Use single stroke eyeliner cosmetic without eyeshadow look worth attempting winter poppy electric look Blush winter essential don’t look ghostly without colour blushing also art onesizefitsall sort arrangement — want pick right shade compliment composition Something excessively dim splendid really age opposed giving warm young gleam key pick something near normal flush ideal way sorting squeeze cheek 5 Disco Eyes Bedazzled lid shimmery finish overall glitz disco eye latest winter pop colour taking breezy sure highlight party dazzle holiday party Christmas new year look pair cut crease add intensity look go glitter one rule disco eye rule Winter Makeup Tips Always Carry Lip Balm absolutely nothing tackier dried lip makeup unfortunate thing winter breezy weather capped lip packaged deal make sure carry lip balm time Feel free apply lipstick feel drying also give glossy feel colour Use Waterproof Mascara Kohl also experienced watery eye gush cold wind Winter full especially travelling Inorder avoid runny makeup make sure use waterproof mascara Kohl look look prim proper matter weather report suggests Self Care Face Mask winter skin craves extra bit moisture Use face mask give skin extra nourishment foundation never look dry flaky Face mask used weekly add extra hydration skin lock give nice glow Best Products Try Winter Makeup Looks 1 De’lanci Matte Lipstick Set Nude Waterproof Lipstick 8 Colors dark lip look choose De’lanci Matte Lipstick set wide range shade would perfectly fit every trending winter look best colour try Mushti Kudi Flirt sure bring rush colour look giving somber matte look sophistication 2 De’lanci New Purple Blue Eyeshadow Palette24 Color Super soft shadow deliver high pigmentation allday wear Ultra slim micro compact fit bag clutch pocket good balance matte shimmer shade mix matte blue purple color smooth shimmer glitter shade perfect everyday winter makeup look 3 DE’LACNI BLUSH HIGHLIGHTER FACE MAKEUP PALETTE DeLanci’s blush highlighter face makeup palette ideal set flushed winter cheek rosy shade ideal choice every Indian skin type make look elegant poised right shade pink Try blush colour different look refreshing statement face forward time 4 2 1 Water Based Facial Pastel Uv Split Cake Neon Body Painting Kit 5pcsSet funky set cake neon body paint paired swift brush used electric eyeliner talking earlier look magnetically wonderful go product winter party makeup looksTags Makeup Tips Winter Makeup Makeup Winter Makeup Tips Makeup Products
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188,438 |
10 Bizarre Things People Do to Look Younger
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Time has this weird habit of marching forward, constantly and without end. Despite that, people have spent all of human history fighting its effects. Sometimes that means great strides in medicine, genetics, and hygiene. Sometimes, though, it means rubbing bull semen on your forehead and setting your back on fire.
There is a disgusting or dangerous counterpart for every anti-aging treatment you’ve ever heard of, and a shocking amount of them involve rubbing bodily fluids on your face. People with abundant time and money have tried just about every substance under the sun to fight the signs of aging-with predictably mixed results.
As a small sampling of those trials, here are ten of the most bizarre things people do to look younger. This list kicks off with a classic trilogy of substances whose anti-aging properties are as dubious as they are popular. Up first: urine.
10 Urine Baths
Some people claim it’s safe to drink your own urine because it’s sterile. You might want to only consider doing that if you find yourself dying of thirst in the desert. But what about urine baths? Can they provide a more youthful-looking you?
It turns out that urine contains some medicinal properties. Ninety-five percent of urine is water, while the remaining five percent, known as urea, contains some useful things like penicillin and stem cells. Urea is also found to be good for exfoliating your skin because its natural properties can soften skin as well as break down the top layer of your body’s skin cells. Urea acts like glycolic acid, salicylic acid, and lactic acid, which by the way, are safer to use than your own urine.
Some people say that the urine should be left to dry on the body before rinsing it off. Bathing in urine may give you fresher-looking skin, but you might lose friends and family in the process.
9 Fecal Facials
Bird poo facials were introduced into the United States about five years ago. However, these facials have been around in Japan since the 1600s. Because of the heavy lead-based makeup that geishas and Kabuki actors wore, it took a toll on their skin. Enter nightingale excrement, used as an exfoliating agent. It turns out bird poo is loaded with enzymes that are good for the skin. The end result of these poop facials is the skin is left luminous.
A bird poop facial consists of powered and sterilized nightingale poop that’s been mixed with powdered rice bran. They add water and brush the concoction onto the face before massaging it into the skin. The facial supposedly smells pretty good, like toasted rice.
Is bird poo safe to apply to your skin? “Yes, it’s 100% safe,” says dermatologist Dr. Joshua Zeicher of Mount Sinai Hospital in New York City.
If you’re thinking of doing your own bird poop facial at home, be sure to gather poo only from birds of the nightingale species. It turns out the enzymes in the poo come from the seeds they feed on. And it must be passed under a UV light to sterilize it before using it.
8 Semen Scrub
Helen Gurley Brown, the renowned editor of Cosmopolitan, brought the topic of applying semen to the face to our attention in her 2000 memoir I’m Wild Again. Some call it man moisturizer. Today spas are charging hundreds of dollars for semen facials. However, there is no scientific evidence that semen is good for the skin. In fact, you might have an allergy to semen and not know it until you look in the mirror after a semen facial and find your skin looking dry and irritated instead of luminous.
Most importantly, these semen facials may be a health hazard because semen can carry sexually transmitted diseases like herpes and chlamydia. Your eyes are particularly vulnerable to getting infected. Buyer beware-speak to your health care professional before proceeding.
7 Snake Massages
If you have a fear of snakes, this massage therapy is not for you despite the fact that the snakes used for these massages are non-venomous. Snake massage started in India and then spread to other parts of Asia. Indonesia took to it fast. It’s popular in Brazil and Russia and has now come to the United States.
The movement of snakes over the bare skin of the body is said to improve blood circulation and releases endorphins which translate into healthier-looking skin. It also stimulates the person mentally.
Not everyone is in favor of snake massages. People for the Ethical Treatment of Animals (PETA) do not support snakes being used in this manner, saying that it stresses the poor creatures out.
6 Plastic Surgeries…Fifty-Two of Them
Cindy Jackson, now in her mid-fifties, wasn’t born beautiful. At least that’s what she believed from age fourteen when a guy made an insulting observation about her face. Fifty-two surgeries later, Cindy feels not only vindicated but beautiful.
Born and raised in a small town in the United States, Cindy started going in for the plastic surgeries when her father died and left her some money. Since then, she has had five facelifts, multiple injections of Botox, liposuction, and her eyes have been done twice. She admits to having fourteen full-blown surgeries.
Because of plastic surgery, she says she looks the way she wants to look and not the way she was born. Cindy says that she always felt like she was born with the wrong face and in the wrong body.
All the work Cindy Jackson has done on herself has paid off. Today she lives in London and works as a plastic surgery consultant on anti-aging.
5 Gold Rollers
If you are a James Bond fan, you’ve heard about the actress covered in gold in the film Goldfinger. Well, in the world of high-end beauty spas, we now have the 24-carat gold plated facial. For $540 for each 90-minute treatment, you can have your face covered with gold leaf. The treatment will target either the fat in your face or the cellulite. For an additional $200, you can be treated for both during the same appointment.
Doctor of Chinese Medicine John Tsagaris first introduced this golden facial, claiming that it reverses skin damage to facial skin caused by pollutants in the air, sun damage, and smoking.
The consensus on this facial is that doctors can’t guarantee cellulite and fat reduction in the face unless you include healthy eating and exercise as part of your regular beauty practice.
4 Kitty Litter Face Masks
This is a form of mud mask, but it could damage your skin if you don’t know all the facts. Proponents of kitty litter facial masks recommend buying a cheap bag of unscented kitty litter, mixing it with water to make mud, and applying it to the face. You can expect your skin to be moisturized and cleansed once you wipe the mask off.
On the other hand, you may end up with skin tears because facial skin is more sensitive and thinner than the skin on other parts of the body. What causes the skin to be irritated? Some kitty litter contains aluminum silicate, the same thing found in fiberglass house insulation. In addition, because the granules of clay kitty litter have sharp edges, rather than being rounded, they can damage the skin.
Some people who try a kitty litter mask can even expect to find their face breaking out along with the development of fine lines.
3 Mercury Scrubs
People during the Victorian Era were no different than today. They were in search of anti-aging beauty products, and one of the products used in scrubs was mercury. The claim was that it got rid of acne, wrinkles, and scars. And it did precisely that because mercury is so corrosive to the skin. Since then, we’ve learned how dangerous mercury is to human beings. You can still find mercury in some cosmetics, especially those manufactured abroad.
Pregnant women should be extra careful not to come in contact with mercury. Here are a few of the symptoms that come with mercury poisoning:
Hands, feet, and mouth feeling tingly or numb
Depression
Loss of memory
Irritability
The Victorians might not have known about the dangers of mercury, but we do today. Stay away from anything with mercury in it.
2 Lighting Wrinkles on Fire
We’ve been told that China is the new world leader. Well, it’s certainly leading the way with a hot new spa service called the “fire facial,” and this is how it works:
The spa practitioner soaks a towel in alcohol along with a secret elixir. Then they place the towel on the various parts of the body, even the face. Once the soaked towel is in place, the attendant lights the alcohol, which starts burning off. After a while, they put out the flame with another towel.
The theory behind this spa treatment is the fire is stimulating and thus counteracts sagging and wrinkled skin. Also, your skin feels revitalized.
Let’s hope the spa practitioner knows when it’s the right time to put out the fire… And that there’s a fire extinguisher close by.
1 Injecting Snake Venom
Humankind has a never-ending thirst for beauty and the fountain of youth. Could that fountain be snake venom? A fifty-year-old proponent of injecting yourself with snake venom has been doing it for the past twenty-eight years. He claims that about an hour after giving himself an injection, he feels like he has the energy of a twenty-three-year-old.
Of course, snake venom injections aren’t for the faint of heart. Before you reap any of the benefits of feeling younger, stronger, and more energized, you have to go through, possibly, years of building up your immunity to the venom. While you are going through that, you can expect bruising and excruciating pain. It seems that injecting yourself with snake venom for temporary spurts of youthful energy requires tremendous sacrifice.
And if you’re not careful… let’s just say I hope you have life insurance.
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https://medium.com/@donna.hackney/10-bizarre-things-people-do-to-look-younger-72516cadc297
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['Donna Hackney']
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2021-11-23 14:45:38.401000+00:00
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['Skincare', 'Beauty', 'Makeup', 'Bizarre', 'Top10']
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Title 10 Bizarre Things People Look YoungerContent Time weird habit marching forward constantly without end Despite people spent human history fighting effect Sometimes mean great stride medicine genetics hygiene Sometimes though mean rubbing bull semen forehead setting back fire disgusting dangerous counterpart every antiaging treatment you’ve ever heard shocking amount involve rubbing bodily fluid face People abundant time money tried every substance sun fight sign agingwith predictably mixed result small sampling trial ten bizarre thing people look younger list kick classic trilogy substance whose antiaging property dubious popular first urine 10 Urine Baths people claim it’s safe drink urine it’s sterile might want consider find dying thirst desert urine bath provide youthfullooking turn urine contains medicinal property Ninetyfive percent urine water remaining five percent known urea contains useful thing like penicillin stem cell Urea also found good exfoliating skin natural property soften skin well break top layer body’s skin cell Urea act like glycolic acid salicylic acid lactic acid way safer use urine people say urine left dry body rinsing Bathing urine may give fresherlooking skin might lose friend family process 9 Fecal Facials Bird poo facial introduced United States five year ago However facial around Japan since 1600s heavy leadbased makeup geisha Kabuki actor wore took toll skin Enter nightingale excrement used exfoliating agent turn bird poo loaded enzyme good skin end result poop facial skin left luminous bird poop facial consists powered sterilized nightingale poop that’s mixed powdered rice bran add water brush concoction onto face massaging skin facial supposedly smell pretty good like toasted rice bird poo safe apply skin “Yes it’s 100 safe” say dermatologist Dr Joshua Zeicher Mount Sinai Hospital New York City you’re thinking bird poop facial home sure gather poo bird nightingale specie turn enzyme poo come seed feed must passed UV light sterilize using 8 Semen Scrub Helen Gurley Brown renowned editor Cosmopolitan brought topic applying semen face attention 2000 memoir I’m Wild call man moisturizer Today spa charging hundred dollar semen facial However scientific evidence semen good skin fact might allergy semen know look mirror semen facial find skin looking dry irritated instead luminous importantly semen facial may health hazard semen carry sexually transmitted disease like herpes chlamydia eye particularly vulnerable getting infected Buyer bewarespeak health care professional proceeding 7 Snake Massages fear snake massage therapy despite fact snake used massage nonvenomous Snake massage started India spread part Asia Indonesia took fast It’s popular Brazil Russia come United States movement snake bare skin body said improve blood circulation release endorphin translate healthierlooking skin also stimulates person mentally everyone favor snake massage People Ethical Treatment Animals PETA support snake used manner saying stress poor creature 6 Plastic Surgeries…FiftyTwo Cindy Jackson midfifties wasn’t born beautiful least that’s believed age fourteen guy made insulting observation face Fiftytwo surgery later Cindy feel vindicated beautiful Born raised small town United States Cindy started going plastic surgery father died left money Since five facelift multiple injection Botox liposuction eye done twice admits fourteen fullblown surgery plastic surgery say look way want look way born Cindy say always felt like born wrong face wrong body work Cindy Jackson done paid Today life London work plastic surgery consultant antiaging 5 Gold Rollers James Bond fan you’ve heard actress covered gold film Goldfinger Well world highend beauty spa 24carat gold plated facial 540 90minute treatment face covered gold leaf treatment target either fat face cellulite additional 200 treated appointment Doctor Chinese Medicine John Tsagaris first introduced golden facial claiming revers skin damage facial skin caused pollutant air sun damage smoking consensus facial doctor can’t guarantee cellulite fat reduction face unless include healthy eating exercise part regular beauty practice 4 Kitty Litter Face Masks form mud mask could damage skin don’t know fact Proponents kitty litter facial mask recommend buying cheap bag unscented kitty litter mixing water make mud applying face expect skin moisturized cleansed wipe mask hand may end skin tear facial skin sensitive thinner skin part body cause skin irritated kitty litter contains aluminum silicate thing found fiberglass house insulation addition granule clay kitty litter sharp edge rather rounded damage skin people try kitty litter mask even expect find face breaking along development fine line 3 Mercury Scrubs People Victorian Era different today search antiaging beauty product one product used scrub mercury claim got rid acne wrinkle scar precisely mercury corrosive skin Since we’ve learned dangerous mercury human being still find mercury cosmetic especially manufactured abroad Pregnant woman extra careful come contact mercury symptom come mercury poisoning Hands foot mouth feeling tingly numb Depression Loss memory Irritability Victorians might known danger mercury today Stay away anything mercury 2 Lighting Wrinkles Fire We’ve told China new world leader Well it’s certainly leading way hot new spa service called “fire facial” work spa practitioner soak towel alcohol along secret elixir place towel various part body even face soaked towel place attendant light alcohol start burning put flame another towel theory behind spa treatment fire stimulating thus counteracts sagging wrinkled skin Also skin feel revitalized Let’s hope spa practitioner know it’s right time put fire… there’s fire extinguisher close 1 Injecting Snake Venom Humankind neverending thirst beauty fountain youth Could fountain snake venom fiftyyearold proponent injecting snake venom past twentyeight year claim hour giving injection feel like energy twentythreeyearold course snake venom injection aren’t faint heart reap benefit feeling younger stronger energized go possibly year building immunity venom going expect bruising excruciating pain seems injecting snake venom temporary spurt youthful energy requires tremendous sacrifice you’re careful… let’s say hope life insuranceTags Skincare Beauty Makeup Bizarre Top10
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188,439 |
Natural Beauty Essentials to Help You Look Younger
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If you’re concerned about the health of your skin and looking for the most excellent beauty essentials products, you’ll want to be sure you’re utilizing the right natural essential beauty products.
Plants, roots, herbs, and minerals, rather than chemicals, create essential beauty products for the skin and face. These goods are made from raw materials and are designed to enhance a person’s beauty and health. It not only improves a person’s physical look, but it also improves spirituality and mental and physical health. Natural skincare basic beauty products are not only gentle on the skin, but they also aid in the treatment of skin ailments.
Products for Beauty Essentials
When you choose to use natural beauty essentials cosmetics instead of the ones you’re presently using, you’re choosing to treat your body and skin with safer essential beauty items. You will surely benefit from using these natural elements of beauty products. However, if you use them, you must check that they are safe for your skin and health. Finally, there is a plethora of Looking Younger Cream available, which assists in the appearance of attractive and smooth skin.
Makeup Remover That Doesn’t Leave an Oily Film
If you decide to use the Looking Younger Cream, be sure you get the correct product. It’s one of the most effective products for making your skin seem younger and healthier. The natural chemicals used in these beauty essentials natural cosmetics have the benefit of being significantly less costly to create than the chemical compounds used in other forms of cosmetics.
Botanical Cleansing Lotion
This is one of the top natural products if you’re seeking another fantastic natural product. It’s also one of the most well-known. The washing lotion has a high degree of efficacy. If you use this product daily, you will not harm your skin.
It not only makes your skin seem younger, but it also enhances your whole appearance. It is also made entirely of natural materials, which sets it apart from its competitors. It’s reasonably priced and claimed to be just as good for your skin. Raw beauty basics items will provide you with healthy, vibrant, and appealing skin in the long term.
Chamomile Face Cleanser
The face wash is a necessary cosmetic component of your daily regimen, and you can’t begin your day without using the finest and most skin-friendly face wash. However, check for ingredients like Red Clover, Elderflower Extract, Chamomile, and White Willow Bark Extract when seeking a natural face cleanser.
The all-natural components distinguish the product from the competitors. The face wash is a gentle, pure gel with a mild foam texture suitable for all skin types. One of the primary and most crucial advantages of utilizing this product is that it minimizes skin outbreaks.
If you want to read more about beauty essential products, visit the source- The Makeup Revolution.
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https://medium.com/@Captivator/natural-beauty-essentials-to-help-you-look-younger-2909e9a6d643
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2021-11-18 10:33:49.683000+00:00
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['Beauty', 'Makeup Revolution', 'Makeup', 'Makeup Products', 'Beauty Products']
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Title Natural Beauty Essentials Help Look YoungerContent you’re concerned health skin looking excellent beauty essential product you’ll want sure you’re utilizing right natural essential beauty product Plants root herb mineral rather chemical create essential beauty product skin face good made raw material designed enhance person’s beauty health improves person’s physical look also improves spirituality mental physical health Natural skincare basic beauty product gentle skin also aid treatment skin ailment Products Beauty Essentials choose use natural beauty essential cosmetic instead one you’re presently using you’re choosing treat body skin safer essential beauty item surely benefit using natural element beauty product However use must check safe skin health Finally plethora Looking Younger Cream available assist appearance attractive smooth skin Makeup Remover Doesn’t Leave Oily Film decide use Looking Younger Cream sure get correct product It’s one effective product making skin seem younger healthier natural chemical used beauty essential natural cosmetic benefit significantly le costly create chemical compound used form cosmetic Botanical Cleansing Lotion one top natural product you’re seeking another fantastic natural product It’s also one wellknown washing lotion high degree efficacy use product daily harm skin make skin seem younger also enhances whole appearance also made entirely natural material set apart competitor It’s reasonably priced claimed good skin Raw beauty basic item provide healthy vibrant appealing skin long term Chamomile Face Cleanser face wash necessary cosmetic component daily regimen can’t begin day without using finest skinfriendly face wash However check ingredient like Red Clover Elderflower Extract Chamomile White Willow Bark Extract seeking natural face cleanser allnatural component distinguish product competitor face wash gentle pure gel mild foam texture suitable skin type One primary crucial advantage utilizing product minimizes skin outbreak want read beauty essential product visit source Makeup RevolutionTags Beauty Makeup Revolution Makeup Makeup Products Beauty Products
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188,440 |
5 Makeup Tips For Dusky Skin Tone
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Photo by Amir Seilsepour on Unsplash
Dusky or Tanned skin has become the desire for many Americans. Not black-brown but a little darker than whitish skin tone. While every skin has its own beauty and glow. To categorize shades of color and makeup ideas, each skin color has attribute a name. Like The dusky tone. Remember there is nothing comparable when the skin is healthy and glowing.
To keep your skin accentuating and glowing, here are some makeup tips to consider to make a good change. Herbeautysecret has been showing some of the best ways to elevate the beauty with regular skin care tips
Photo by Jazmin Quaynor on Unsplash
Foundation
Foundation is the base of any makeup. And for dusky tone, it requires a little extra effort to find the right shade according to their skin tone. Never choose a shade lighter than your natural skin tone, it will make your skin look patch and dull. Foundation is used to create an even base not for brightening.
Concealer
Go for concealer and bronzers too. Add them in your makeup routine, to hide blemishes and highlight the face features. Carry out yourself with pride!
Blush
Its a myth that dusky tone should stay away from blush. Never skip it. Instead use some shades like rose, deep orange and coral. Try to avoid shades like brown and beige, as they won’t suit you. With Dusky tones you have to be a little careful with color choices.
Glossy Eyelids
The best way to highlight your eyes is to use glossy eyelids. Use a cream based eye shadow on your lids in coral, brown, or rose gold shade that will bring out the beauty of your beautiful dark eyes.
Lip Shade
When you choose your lipstick, look for deep and dark colors. The most suited colors like plum, maroon, burgundy and berry goes well with dusky complexion. If you like wearing nude shades, choose one that matches your skin tone. Too light a shade can make your face appear washed-out.
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https://medium.com/@herbeautyandsecret/5-makeup-tips-for-dusky-skin-tone-cabdd4a5d7fc
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[]
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2021-11-25 06:20:32.278000+00:00
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['Makeup Tips', 'Beauty', 'Makeup', 'Beauty Tips', 'Dark Skin']
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Title 5 Makeup Tips Dusky Skin ToneContent Photo Amir Seilsepour Unsplash Dusky Tanned skin become desire many Americans blackbrown little darker whitish skin tone every skin beauty glow categorize shade color makeup idea skin color attribute name Like dusky tone Remember nothing comparable skin healthy glowing keep skin accentuating glowing makeup tip consider make good change Herbeautysecret showing best way elevate beauty regular skin care tip Photo Jazmin Quaynor Unsplash Foundation Foundation base makeup dusky tone requires little extra effort find right shade according skin tone Never choose shade lighter natural skin tone make skin look patch dull Foundation used create even base brightening Concealer Go concealer bronzers Add makeup routine hide blemish highlight face feature Carry pride Blush myth dusky tone stay away blush Never skip Instead use shade like rose deep orange coral Try avoid shade like brown beige won’t suit Dusky tone little careful color choice Glossy Eyelids best way highlight eye use glossy eyelid Use cream based eye shadow lid coral brown rose gold shade bring beauty beautiful dark eye Lip Shade choose lipstick look deep dark color suited color like plum maroon burgundy berry go well dusky complexion like wearing nude shade choose one match skin tone light shade make face appear washedoutTags Makeup Tips Beauty Makeup Beauty Tips Dark Skin
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188,441 |
how to apply full coverage foundation | Technical Tips
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how to apply full coverage foundation
The best way to apply full coverage foundations is with a brush. A makeup artist may use their fingers, but the problem with that technique is that it doesn’t give you an even application and can cause streaks in your foundation. Start by applying primer to your skin if necessary. If you’re using liquid foundation, squeeze some onto the bristles of your brush and then start patting it on your skin until you get an even look. You could also use a sponge or beauty blender instead of a meeting for this step, but make sure they are clean!
In addition, there are many more main steps of how to apply full coverage foundation. When you follow it, you can get the best result.
FACE CLEANSING:
One of the essential parts of your morning routine is cleansing. The type and frequency of this step will depend on your skin’s needs, but it’s crucial always to cleanse before putting any other products on your face. This ensures that you remove all traces of dirt and oil from the day before.
MOISTURIZING CREAM:
moisturizing cream is a great way to improve the texture of your skin because it’s full of natural ingredients. You can feel the difference just by rubbing it into your hands.
SERUM:
The serum is a great anti-aging product. It helps you look years younger, and it’s easy to use. And it’s better to use first if you want the best result for a full coverage foundation.
PRIMER:
primer is Playing a significant role in full coverage foundation. Creating a primer in your makeup is an excellent way to do your eye shadow. To make it, you’ll need a primary palette and some shadows of color. Then get a brush and dip it into the white shade. Apply this on the eye. For More Keep Reading
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https://medium.com/@beautician/how-to-apply-full-coverage-foundation-technical-tips-36e4d23d3739
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[]
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2021-11-20 11:02:49.606000+00:00
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['Skincare', 'Beautician', 'Foundation', 'Makeup', 'Girls']
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Title apply full coverage foundation Technical TipsContent apply full coverage foundation best way apply full coverage foundation brush makeup artist may use finger problem technique doesn’t give even application cause streak foundation Start applying primer skin necessary you’re using liquid foundation squeeze onto bristle brush start patting skin get even look could also use sponge beauty blender instead meeting step make sure clean addition many main step apply full coverage foundation follow get best result FACE CLEANSING One essential part morning routine cleansing type frequency step depend skin’s need it’s crucial always cleanse putting product face ensures remove trace dirt oil day MOISTURIZING CREAM moisturizing cream great way improve texture skin it’s full natural ingredient feel difference rubbing hand SERUM serum great antiaging product help look year younger it’s easy use it’s better use first want best result full coverage foundation PRIMER primer Playing significant role full coverage foundation Creating primer makeup excellent way eye shadow make you’ll need primary palette shadow color get brush dip white shade Apply eye Keep ReadingTags Skincare Beautician Foundation Makeup Girls
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188,442 |
Why A Passive Income Business Should Always Be The Additional Income Source
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Everyone seems to be looking for an additional income source these days. Online passive income opportunities are certainly the most potential ventures for someone who’s willing to add some extra cash to his account regularly. However, these passive income sources should only be taken as an additional income source, not the primary one. Here’s why you should never consider a passive income generator as your primary source of income.
Follow Same Process on How i Got $1000 Sent to my Cash App
Why you shouldn’t consider a passive income business as your primary income source?
A passive revenue business is the best way to supple your bank account without hampering your regular job or day-to-day business. However, this should never be taken the primary source or the only source. Else, you might face financial problems and instability. The reasons are explained here:
#1 No Limit (Minimum Or Maximum) Of Income
These passive income generators usually come with no guarantee or limit of income. This means, you cannot set a minimum or maximum threshold of income. So it will not be a realistic idea to use this income source as the primary financial source to manage and maintain your regular expenses. You definitely need to maintain a budget to carry out all those day to day expenses and those should be managed with a regular, definite income source.
#2 Saving Money As Your Retirement Plan
Experts always recommend saving some amount as a part of your retirement plan. The money you will be earning from a passive income generator should be saved as retirement funds. This will ensure your financial security for the future. You should save these extra cash for entertainments, retirement or even investments in future. This can only protect you money-wise and stable your personal finances.
#3 Passive Income Businesses Should Give You Extra Cash
The goal or perspective of a passive revenue opportunity is to make extra cash. This is the basic concept of making passive revenue. If you start depending on this, you might fail to pay your bills, repay your mortgage or maintain your other regular expenses. You should always avoid these situations and concentrate on a passive income generator as an additional monetary resource, nothing else!
#4 Don’t Limit The Endless Potentials
The potentials of these passive income businesses are literally endless. You can make a huge cash with an effective, proven method. But taking this as your primary income source will ruin those potentials as you will be concentrating on a definite amount each month. As you will push hard to make certain amount of cash from the business, it will never uplift the resources to another level. That’s why experts recommend these passive revenue generators to be added as a second income source so that you can make your personal finances even stronger.
There are several other reasons why you should never take a passive revenue opportunity as your bread-earner. Rather, you should move on and establish a business that makes you a definite sum to help you manage the day to day expenses.
Follow Same Process on How i Got $1000 Sent to my Cash App
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https://medium.com/@shadetech/why-a-passive-income-business-should-always-be-the-additional-income-source-668eec63682
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['Adejare Shadrach']
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2021-12-20 01:06:14.323000+00:00
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['Make Money From Home', 'Makeup', 'Make Money Online Fast', 'Make Money Online', 'Make Money Blogging']
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Title Passive Income Business Always Additional Income SourceContent Everyone seems looking additional income source day Online passive income opportunity certainly potential venture someone who’s willing add extra cash account regularly However passive income source taken additional income source primary one Here’s never consider passive income generator primary source income Follow Process Got 1000 Sent Cash App shouldn’t consider passive income business primary income source passive revenue business best way supple bank account without hampering regular job daytoday business However never taken primary source source Else might face financial problem instability reason explained 1 Limit Minimum Maximum Income passive income generator usually come guarantee limit income mean cannot set minimum maximum threshold income realistic idea use income source primary financial source manage maintain regular expense definitely need maintain budget carry day day expense managed regular definite income source 2 Saving Money Retirement Plan Experts always recommend saving amount part retirement plan money earning passive income generator saved retirement fund ensure financial security future save extra cash entertainment retirement even investment future protect moneywise stable personal finance 3 Passive Income Businesses Give Extra Cash goal perspective passive revenue opportunity make extra cash basic concept making passive revenue start depending might fail pay bill repay mortgage maintain regular expense always avoid situation concentrate passive income generator additional monetary resource nothing else 4 Don’t Limit Endless Potentials potential passive income business literally endless make huge cash effective proven method taking primary income source ruin potential concentrating definite amount month push hard make certain amount cash business never uplift resource another level That’s expert recommend passive revenue generator added second income source make personal finance even stronger several reason never take passive revenue opportunity breadearner Rather move establish business make definite sum help manage day day expense Follow Process Got 1000 Sent Cash AppTags Make Money Home Makeup Make Money Online Fast Make Money Online Make Money Blogging
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188,443 |
Why I Started Meremeta Africa Beauty
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Written by Joy Stacy
I realized that high-end beauty and fashion entrepreneurs in Nairobi need a way to successfully launch their brands online because they lack the expertise to do so. Meremeta Africa Beauty currently partners with beauty and fashion entrepreneurs in Nairobi to launch their brands. So jump on a few calls with us, and let us do the hard work for you to launch your brand within 3–6 months successfully.
Meremeta Africa is the first Pan African beauty brand of its kind that supports, encourages, and showcases the true beauty of Africa and its people. At Meremeta , we are passionate about African beauty stories told by Africans and increasing usage of Africans’ best beauty and fashion products and programs.
Furthermore, we seek to ensure Africans have a better understanding and access to contextual beauty and fashion. The concept behind what we do is enhancing the confidence in our continent and heritage as Africans, therefore, encouraging the true beauty of Africa and its people.
Fiesty, Mrembo and Fragrance-free from left to right launched in March 2021
Believe it or not, I launched my first range of products in March 2021 then took it off the market months later. That might have caught you off guard, I know. You’re probably even wondering why that happened but first let me take you back.
I remember frequent trips to the dermatologist on the weekends in Nairobi before 2010 with my mum and sister. My sister had moderately severe acne, so we looked around and eventually discovered African soaps. This discovery came as a relief because they worked.
The only problem was that they stopped working after some time, and brand owners did very little branding. Finding something that worked once was not guaranteed to find it the next time you went shopping as sellers struggled to tell the soaps apart due to the branding issue. We ended up trying a lot of things.
Fast forward to 2016 when my sister and I linked up for the first time in eight months, and her skin was glowing!! That fuelled my interest in the beauty industry because my sister’s frustration around acne and acne treatment at the time bugged me, but the glow up touched my soul. I started being intentional with my skincare routine which surprisingly got me many inquiries regarding what products I was using and eventually resulted in an exciting opportunity.
The glow up began :)
I was an International Business Administration major concentrating on entrepreneurship at the United States International University, Africa campus — (USIU) at the time. I went from getting one inquiry about my skin every other day to about ten daily so I stopped only telling people what products I was using, and started letting them know I would get the products for them. That’s how I started a business. I was determined to help people achieve the skincare results they wanted, given what I watched my sister go through.
That reminds me of a basic principle of entrepreneurship. Entrepreneurship is helping people, solving a problem, giving value, and serving people. I used to import the tea tree line of The Body Shop products from the UK and sold by word-of-mouth from 2017 to 2020.
My passion for beauty started growing, and I found myself wanting to solve more problems. That led to me wanting to create a brand and dreaming about what the business could be. For two years I slowly created a vision for the business, which has grown since but never really changed. During this period, I also experimented with different things, from facilitating personal branding sessions to initiating online makeup challenges.
Representing Meremeta Africa Beauty at a personal branding session with Nova Girls in Kenya in summer 2018
Speaking on matters personal branding during the summer 2019 two-day career launchpad workshop for year 12 students at St. Andrew’s Turi in Kenya
The personal branding sessions were in collaboration with Project Exponential Kenya, Nova Pioneer, and St. Andrews Turi. The goal was to empower Africa’s most significant asset (fellow youth) with the kind of knowledge they can use to create something from the essence of who they are. I selectively went through a personal branding course and consulted a personal branding expert for more insights. This resulted in great reviews, one of which I highlighted on the Meremeta Africa Beauty Instagram page. The post has over 1,500 views.
The makeup challenges came at a time when makeup lovers in Africa were bored. The challenge entailed recreating an album cover of one’s choice having makeup colors represent the colors of the album, or a complete transformation of hair and makeup.
The Album Cover Challenge Part One launched in May 2020
The Album Cover Challenge Part 2 launched in May 2020
I wanted to explore makeup as part of what we do at Meremeta and take advantage of people spending more time on social media to create an online presence. I formed a team, collaborated with makeup micro-influencers, posted content on our brand new social media pages, and responded to direct messages and comments. This resulted in over 2,700 views and 1,000 comments in the post with the highest number of views, which translated to an increase in sales by 50%. We also had over 100 participants from 3 different African countries namely Kenya, Nigeria and Egypt in just 2 weeks.
Highly commented on look from part one of the album cover challenge by the young and talented Tinashe Mwaniki from Kenya
Voted best simple look in part one of the album cover challenge by talented digital creator Nicole Midaye from Kenya
Fire look from part two of the album cover challenge by amazing artist Daniella Almona from Nigeria
Another bomb look from award-winning international makeup artist ‘Make-Up by Sandra’ based in Kenya
I started working on a hand cream range in September 2020 and launched in March 2021.
Fragrance-free, Mrembo and Fiesty product labels designed by the talented Regina Kamau from Kenya
Taking the products off the market was a conscious decision I made for two main reasons. First, I wanted to increase our range of products then launch the brand, but my first product did not meet the standard I had envisioned in my mind. I know as an entrepreneur, it is a good idea to keep reiterating then launch and relaunch, but the more I tried to stick with it, the more sure I became that this was not what I wanted. I didn’t feel right. I used to make the products from home, source supplies, and pack them myself but I just did not enjoy that part of the process. All in all I appreciate the fact that I took this step because that prompted me to think about what I wanted to be doing in the business daily.
Fiesty shot by Nicole Cherono from Kenya
Fiesty shot by Nicole Cherono from Kenya
Mrembo shot by Nicole Cherono from Kenya
Mrembo shot by Nicole Cherono from Kenya
This inspired our new consulting service.
Check out our landing page on https://meremetaafricabeautyconsulting.carrd.co/
Why did you start your business? We would love to hear about it in the comments :)
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https://medium.com/@meremetaafrica/why-i-started-meremeta-africa-beauty-a7e12ee45225
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['Meremeta Africa Beauty']
|
2021-11-30 08:08:27.835000+00:00
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['Skincare', 'Beauty', 'Entrepreneurship', 'Startup', 'Makeup']
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Title Started Meremeta Africa BeautyContent Written Joy Stacy realized highend beauty fashion entrepreneur Nairobi need way successfully launch brand online lack expertise Meremeta Africa Beauty currently partner beauty fashion entrepreneur Nairobi launch brand jump call u let u hard work launch brand within 3–6 month successfully Meremeta Africa first Pan African beauty brand kind support encourages showcase true beauty Africa people Meremeta passionate African beauty story told Africans increasing usage Africans’ best beauty fashion product program Furthermore seek ensure Africans better understanding access contextual beauty fashion concept behind enhancing confidence continent heritage Africans therefore encouraging true beauty Africa people Fiesty Mrembo Fragrancefree left right launched March 2021 Believe launched first range product March 2021 took market month later might caught guard know You’re probably even wondering happened first let take back remember frequent trip dermatologist weekend Nairobi 2010 mum sister sister moderately severe acne looked around eventually discovered African soap discovery came relief worked problem stopped working time brand owner little branding Finding something worked guaranteed find next time went shopping seller struggled tell soap apart due branding issue ended trying lot thing Fast forward 2016 sister linked first time eight month skin glowing fuelled interest beauty industry sister’s frustration around acne acne treatment time bugged glow touched soul started intentional skincare routine surprisingly got many inquiry regarding product using eventually resulted exciting opportunity glow began International Business Administration major concentrating entrepreneurship United States International University Africa campus — USIU time went getting one inquiry skin every day ten daily stopped telling people product using started letting know would get product That’s started business determined help people achieve skincare result wanted given watched sister go reminds basic principle entrepreneurship Entrepreneurship helping people solving problem giving value serving people used import tea tree line Body Shop product UK sold wordofmouth 2017 2020 passion beauty started growing found wanting solve problem led wanting create brand dreaming business could two year slowly created vision business grown since never really changed period also experimented different thing facilitating personal branding session initiating online makeup challenge Representing Meremeta Africa Beauty personal branding session Nova Girls Kenya summer 2018 Speaking matter personal branding summer 2019 twoday career launchpad workshop year 12 student St Andrew’s Turi Kenya personal branding session collaboration Project Exponential Kenya Nova Pioneer St Andrews Turi goal empower Africa’s significant asset fellow youth kind knowledge use create something essence selectively went personal branding course consulted personal branding expert insight resulted great review one highlighted Meremeta Africa Beauty Instagram page post 1500 view makeup challenge came time makeup lover Africa bored challenge entailed recreating album cover one’s choice makeup color represent color album complete transformation hair makeup Album Cover Challenge Part One launched May 2020 Album Cover Challenge Part 2 launched May 2020 wanted explore makeup part Meremeta take advantage people spending time social medium create online presence formed team collaborated makeup microinfluencers posted content brand new social medium page responded direct message comment resulted 2700 view 1000 comment post highest number view translated increase sale 50 also 100 participant 3 different African country namely Kenya Nigeria Egypt 2 week Highly commented look part one album cover challenge young talented Tinashe Mwaniki Kenya Voted best simple look part one album cover challenge talented digital creator Nicole Midaye Kenya Fire look part two album cover challenge amazing artist Daniella Almona Nigeria Another bomb look awardwinning international makeup artist ‘MakeUp Sandra’ based Kenya started working hand cream range September 2020 launched March 2021 Fragrancefree Mrembo Fiesty product label designed talented Regina Kamau Kenya Taking product market conscious decision made two main reason First wanted increase range product launch brand first product meet standard envisioned mind know entrepreneur good idea keep reiterating launch relaunch tried stick sure became wanted didn’t feel right used make product home source supply pack enjoy part process appreciate fact took step prompted think wanted business daily Fiesty shot Nicole Cherono Kenya Fiesty shot Nicole Cherono Kenya Mrembo shot Nicole Cherono Kenya Mrembo shot Nicole Cherono Kenya inspired new consulting service Check landing page httpsmeremetaafricabeautyconsultingcarrdco start business would love hear comment Tags Skincare Beauty Entrepreneurship Startup Makeup
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188,444 |
makeup-bags Online in UAE, makeup-bags Online in Kuwait, makeup-bags Online in Saudi Arab, makeup-bags Online in Dubai
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https://eyshopp.com/makeup-bags.html
A toiletry bag “additionally called a toiletry unit, tune bag, drop unit, restroom pack, wipe bag, toilet bag, makeup bag, toilet article pack, body cleanliness unit, travel pack, wash bag, shaving pack, or wet pack” is a versatile compartment normally a pocket with a drawstring or zippered conclusion that holds body cleanliness and toiletry supplies, for example, toothbrush and toothpaste, dental floss, antiperspirant, nail trimmers, tweezers, cleanser, shaving supplies, hair brush, tampons, contact focal points and supplies, and comparative things while voyaging and in different conditions where long-lasting racks and pantries are inaccessible or unrealistic for use. A makeup bag is a bag made for conveying beauty care products. Numerous ladies keep a makeup bag in their satchel to permit them to reapply or finish up their makeup occasionally. Texture makeup bags won’t break, yet they aren’t as simple to keep perfect and corrective spills might smudge the texture. In My Makeup Bag Brushes: I just have a couple of makeup brushes in my weapons store they’re costly and I don’t have the space to have one brush for each item, Palettes, Brow Products and Mascara, CC Cream, Concealer and Setting Powder, Bronzer, Blush and Highlighter, Lips. The toiletry bag can be utilized for its expected use: to store all of your prepping supplies, shaving supplies “for the honorable men”, make-up “for the ladies or hello, the men as well”, toothpaste, antiperspirant, moisturizer, cleanser and some other supplies you may have to have inside arm’s scope while getting ready for the afternoon.
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https://medium.com/@manorani_27011/makeup-bags-online-in-uae-makeup-bags-online-in-kuwait-makeup-bags-online-in-saudi-arab-6be9ccc2ea6e
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['Mano Rani']
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2021-12-28 10:22:09.387000+00:00
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['Uae', 'Online', 'Kuwait', 'Makeup', 'Bags']
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Title makeupbags Online UAE makeupbags Online Kuwait makeupbags Online Saudi Arab makeupbags Online DubaiContent httpseyshoppcommakeupbagshtml toiletry bag “additionally called toiletry unit tune bag drop unit restroom pack wipe bag toilet bag makeup bag toilet article pack body cleanliness unit travel pack wash bag shaving pack wet pack” versatile compartment normally pocket drawstring zippered conclusion hold body cleanliness toiletry supply example toothbrush toothpaste dental floss antiperspirant nail trimmer tweezer cleanser shaving supply hair brush tampon contact focal point supply comparative thing voyaging different condition longlasting rack pantry inaccessible unrealistic use makeup bag bag made conveying beauty care product Numerous lady keep makeup bag satchel permit reapply finish makeup occasionally Texture makeup bag won’t break yet aren’t simple keep perfect corrective spill might smudge texture Makeup Bag Brushes couple makeup brush weapon store they’re costly don’t space one brush item Palettes Brow Products Mascara CC Cream Concealer Setting Powder Bronzer Blush Highlighter Lips toiletry bag utilized expected use store prepping supply shaving supply “for honorable men” makeup “for lady hello men well” toothpaste antiperspirant moisturizer cleanser supply may inside arm’s scope getting ready afternoonTags Uae Online Kuwait Makeup Bags
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188,445 |
Wonder Makeover: Best makeup artist in Lucknow.
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Makeup Services In Lucknow
Make is the one of the best jewellery of women. Most of the women wear makeup on the occasion or any special gathering. Women always wanted to look gorgeous and beautiful. Makeup is the only one instruments that make women.
Kinds of makeup we offer
Bridal Makeup
Party wear makeup
Model shoot makeup
Hair
Hair is the only part of body that enhance over all Beauty of of a face as well as body. Now a day’s Every body want silky and smooth hair but due to dirt and pollution their hair get rough and dirty due to busy schedule. They don’t have time to take care of their hair.
Nails
Every body love to keep long nails but most of the time they get fails because they don’t know how to manage long nail properly. What we do. We gives best nails service in Lucknow visit us and experience our services.
Facials
The main reason for taking facials on regular basis is that it makes your skin anti-aging, brings relief from acne, and glows your skin.
The facial specialist may be cleansed as it beautifies the expression and enhances the person’s overall looks.
Here you may able to get facial, skull, and neck massages to relieve stress and anxiety, as well as to the appearance of your beautiful skin.
O3+ ₹2000 — ₹5000
Herbal ₹1000 — ₹5000
Gold ₹1000 — ₹5000
Silver ₹1000 — ₹5000
Fruits ₹500 — ₹5000
Mehandi
We know that Mehandi is temporary art that is applied to the skin decoration commonly drawn on hands or legs using henna(Mehandi).
We create the design on a person’s body using a henna paste created from dry leaves of Mehandi(henna) Plants.
We provide bridal Mehandi, engagement Mehandi, and other kinds of Mehandi As well.
Engagement Mehandi
Without Figures 3000
With Figures 6000
Bridal Mehandi
Without Figures 6500
With Figures 8000
Others
Others 5000
About US
We have the best makeup artist in Lucknow. We provide the best makeup services across Lucknow. We never compromise with the quality standard in makeup services. Our First priority is customer satisfaction.
We offer services:
Makeup Services
Bridal Makeup
Engagement Makeup
Partywear Makeup
Casual Makeup
Self Grooming Makeup
Art Makeup
Hair Services
Hair creatine
Hair Smoothing
Hair spa
Mehandi Services
Engagement Mehandi
Bridal Mehandi
Casual Mehandi
Contactc us
Thank you for visiting us! We are always ready to take-up challenges and we would love to hear more from you!
Feel free to contact us
Business Email: [email protected]
Business phone No: 8707668518
Facebook | Instagram | Twitter
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https://medium.com/@wondermakeover/wonder-makeover-best-makeup-artist-in-lucknow-42d7a9527fca
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[]
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2021-12-26 08:31:03.280000+00:00
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['Makeup Artist', 'Makeup', 'Lucknow', 'Makeupartistinlucknow']
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Title Wonder Makeover Best makeup artist LucknowContent Makeup Services Lucknow Make one best jewellery woman woman wear makeup occasion special gathering Women always wanted look gorgeous beautiful Makeup one instrument make woman Kinds makeup offer Bridal Makeup Party wear makeup Model shoot makeup Hair Hair part body enhance Beauty face well body day’s Every body want silky smooth hair due dirt pollution hair get rough dirty due busy schedule don’t time take care hair Nails Every body love keep long nail time get fails don’t know manage long nail properly give best nail service Lucknow visit u experience service Facials main reason taking facial regular basis make skin antiaging brings relief acne glow skin facial specialist may cleansed beautifies expression enhances person’s overall look may able get facial skull neck massage relieve stress anxiety well appearance beautiful skin O3 ₹2000 — ₹5000 Herbal ₹1000 — ₹5000 Gold ₹1000 — ₹5000 Silver ₹1000 — ₹5000 Fruits ₹500 — ₹5000 Mehandi know Mehandi temporary art applied skin decoration commonly drawn hand leg using hennaMehandi create design person’s body using henna paste created dry leaf Mehandihenna Plants provide bridal Mehandi engagement Mehandi kind Mehandi well Engagement Mehandi Without Figures 3000 Figures 6000 Bridal Mehandi Without Figures 6500 Figures 8000 Others Others 5000 US best makeup artist Lucknow provide best makeup service across Lucknow never compromise quality standard makeup service First priority customer satisfaction offer service Makeup Services Bridal Makeup Engagement Makeup Partywear Makeup Casual Makeup Self Grooming Makeup Art Makeup Hair Services Hair creatine Hair Smoothing Hair spa Mehandi Services Engagement Mehandi Bridal Mehandi Casual Mehandi Contactc u Thank visiting u always ready takeup challenge would love hear Feel free contact u Business Email wondermakeovergmailcom Business phone 8707668518 Facebook Instagram TwitterTags Makeup Artist Makeup Lucknow Makeupartistinlucknow
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188,446 |
Top 5 Beautician Courses in India
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Sometime in the past salons for ladies were uncommon and those for men nearly didn’t exist. Be that as it may, times have changed vastly now. Not only do we have superb beauty parlors for ladies, but at the same time there’re some that offer services to all kinds of people and others that oblige an all-male customers in particular. In fact, make up and salons are a major business in India now and many individuals are entering this business as large names as well as by doing beautician courses and makeup courses to turn into a brand on their own.
👉 Basic Qualification for Make-Up Artist & Beauticians -
Usually, you will require just a Secondary School Certificate (SSC) for it’s comparable to join a makeup artist course to turn into a makeup artist and beautician.
However, there’re additionally courses, for example, beautician and dermatologist that expect you to pass the Higher Secondary Certificate. You can turn into a dermatologist provided that you hold a medical degree like Bachelor of Medicine and Bachelor of Surgery (MBBS).
That’s because dermatologists likewise give facelifts like eliminating wrinkles from skin and other beauty medicines.
However, to turn into a makeup artist and beautician, just the SSC testament or its comparable would do the trick. For certain establishments, you might need to pass an entrance test. These tests are given to measure your general fitness in turning into a makeup artist and beautician.
There’s a wide selection of makeup artist and beautician courses you can choose from. These depend upon the kind of career you wish to make in the field. Here I’m listing a portion of the most makeup artist courses -:
1. General Makeup & Beautician Course -
The General makeup and beautician course are the most well-known, which nearly everybody that desires to make a profession in this field needs to do.
This makeup artist course teaches you a lot of basics and advanced abilities. This incorporates recognizing the skin type and suggesting the right treatment for the individual. As a cosmetics artistry student, you will learn some useful knowledge about different beauty care products and their proper uses as well.
You also learn about face type and shapes, skin tones and texture, trends in beauty care products and various types of utilizations.
This beautician course helps you how to put on cosmetics on skin, eyes, cheeks, and lips utilizing different beauty care products like establishments, eyeliners, mascara, and various types of lip-sparkle and lipsticks.
For the most part, you get to practice on different students or subjects that intentionally join at the organization for cosmetics and beauty treatments. At times, you may need to function as an understudy at a beauty parlor under a certified makeup artist to get insight and practice your own abilities.
2. Hairstyling Courses -
The essential hairstyling course should be possible close by the overall makeup and beautician course. Here you’ll gain proficiency with the employments of different styling gear utilized on hair at beauty parlors. Such equipment includes hot and cold rollers blow dryers, hot irons, and other stuff for hairstyling.
You will likewise find out with regards to various types of hair, hair colors, face trims, and facial elements that go with each hairstyle. Moreover, the course incorporates making haircuts for different events or for routine use.
3. Stage Makeup Course -
Stage Makeup is an expert makeup course. That is because it deals with the theater. Since artists will be acting right before a group of people, the stage makeup artist needs to show up appropriate for the demonstration. For example, assuming a artist is acting as an old person, they’ve to make the proper wrinkles.
Furthermore they’ve additionally to here and there make cuts, injuries, and wounds utilizing cosmetics to give the watchers a genuine feels when they watch the artist. Now and again, they have likewise to do cosmetics in a way that the artist will seem like a phantom or vampire. And keeping in mind that doing as such, they’ve to guarantee that the makeup doesn’t leak due to perspiration of the artist.
4. Special Effects Course -
Another extremely particular makeup and beautician course you can do is for enhancements. This is for the most part utilized in motion pictures and theatre. For example, you might need to utilize elastic and latex to give the artist’s skin an enhancement that would show up great on film or on theater.
This involves learning a lot about chemicals. Embellishments are additionally utilized for exceptional events, for example, on specialists during film premiers, weddings, and alluring occasions. You would also be learning the utilization of prosthetics for embellishments.
This course also involves studying lighting conditions and visualizing different situations in which to portray a artist.
5. Air Brushing Course -
Assuming you’re viewing at making a career as an expert makeup artist and beauticians for TV shows and the film business, you can likewise do an airbrushing course on the side of the general makeup artist and beautician course.
In this course, you will figure out how to utilize the digitally embellish viably for tanning, cosmetics, and enhancements for films and TV shows. By and large, a few courses include the airbrushing course as a part of their curriculum. If not, you can do this course on the sidelines.
Assuming you’re considering joining the makeup and beauty industry, this is the ideal opportunity to do the makeup artist course. Not only are there a few new salons coming up across India, the demand for beauty treatments at home are additionally on the ascent in wake of the limitations and impediments brought about by the Covid-19 pandemic of 2020.
An increasing number of ladies and men currently lean toward taking beauty treatments at home and will address a decent cost as well. You can choose on doing an online beautician course course or disconnected one, depending on your own requirements and area.
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https://medium.com/@mohit-60350/top-5-beautician-courses-in-india-8e255d21bc9e
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['Šïńgh Mähï']
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2021-12-15 05:31:36.850000+00:00
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['Beauty', 'Makeup', 'Course', 'Girls', 'Artist']
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Title Top 5 Beautician Courses IndiaContent Sometime past salon lady uncommon men nearly didn’t exist may time changed vastly superb beauty parlor lady time there’re offer service kind people others oblige allmale customer particular fact make salon major business India many individual entering business large name well beautician course makeup course turn brand 👉 Basic Qualification MakeUp Artist Beauticians Usually require Secondary School Certificate SSC it’s comparable join makeup artist course turn makeup artist beautician However there’re additionally course example beautician dermatologist expect pas Higher Secondary Certificate turn dermatologist provided hold medical degree like Bachelor Medicine Bachelor Surgery MBBS That’s dermatologist likewise give facelift like eliminating wrinkle skin beauty medicine However turn makeup artist beautician SSC testament comparable would trick certain establishment might need pas entrance test test given measure general fitness turning makeup artist beautician There’s wide selection makeup artist beautician course choose depend upon kind career wish make field I’m listing portion makeup artist course 1 General Makeup Beautician Course General makeup beautician course wellknown nearly everybody desire make profession field need makeup artist course teach lot basic advanced ability incorporates recognizing skin type suggesting right treatment individual cosmetic artistry student learn useful knowledge different beauty care product proper us well also learn face type shape skin tone texture trend beauty care product various type utilization beautician course help put cosmetic skin eye cheek lip utilizing different beauty care product like establishment eyeliner mascara various type lipsparkle lipstick part get practice different student subject intentionally join organization cosmetic beauty treatment time may need function understudy beauty parlor certified makeup artist get insight practice ability 2 Hairstyling Courses essential hairstyling course possible close overall makeup beautician course you’ll gain proficiency employment different styling gear utilized hair beauty parlor equipment includes hot cold roller blow dryer hot iron stuff hairstyling likewise find regard various type hair hair color face trim facial element go hairstyle Moreover course incorporates making haircut different event routine use 3 Stage Makeup Course Stage Makeup expert makeup course deal theater Since artist acting right group people stage makeup artist need show appropriate demonstration example assuming artist acting old person they’ve make proper wrinkle Furthermore they’ve additionally make cut injury wound utilizing cosmetic give watcher genuine feel watch artist likewise cosmetic way artist seem like phantom vampire keeping mind they’ve guarantee makeup doesn’t leak due perspiration artist 4 Special Effects Course Another extremely particular makeup beautician course enhancement part utilized motion picture theatre example might need utilize elastic latex give artist’s skin enhancement would show great film theater involves learning lot chemical Embellishments additionally utilized exceptional event example specialist film premier wedding alluring occasion would also learning utilization prosthetics embellishment course also involves studying lighting condition visualizing different situation portray artist 5 Air Brushing Course Assuming you’re viewing making career expert makeup artist beautician TV show film business likewise airbrushing course side general makeup artist beautician course course figure utilize digitally embellish viably tanning cosmetic enhancement film TV show large course include airbrushing course part curriculum course sideline Assuming you’re considering joining makeup beauty industry ideal opportunity makeup artist course new salon coming across India demand beauty treatment home additionally ascent wake limitation impediment brought Covid19 pandemic 2020 increasing number lady men currently lean toward taking beauty treatment home address decent cost well choose online beautician course course disconnected one depending requirement areaTags Beauty Makeup Course Girls Artist
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188,447 |
The Perfect Summer Makeup Routine for Oily Skin
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Whoever said, “women don’t sweat, they glisten,” has obviously never had to put on a full face of permanent makeup in Portland in the sweltering heat of the summer months. Despite the fact that we all enjoy the summer, we don’t enjoy it when our makeup melts. Not only do you don’t want to waste your time putting on your makeup, but you also don’t want to get confused between a dewy look and the look that says “I just finished at the gym.”
Given my oily skin, my summer makeup routine for oily skin consists of oil-free and mattifying products to prevent the appearance of excessive shine on the skin. Here are six of my favourite ways to keep my makeup looking fresh throughout the summer.
Ailis Beauty
1. Don’t forget to prime your engine.
The use of a primer is essential for long-lasting makeup. Using a pea-sized amount of primer, apply it to moisturised skin before applying your foundation and concealer. I use Smashbox Photo Finish Pore Minimizing Primer ($39) to minimise the appearance of my large pores and to control the amount of shine in my T-zone.
2. Get rid of your full-coverage foundation.
When the weather is hot and humid, the last thing you want to do is bury your skin beneath a layer of foundation on your face. After all, you wouldn’t want to be wearing a heavy sweater in the middle of summer, would you?
Make room for your skin’s natural ability to breathe by using lightweight BB creams, CC creams, or tinted moisturisers (with plenty of SPF for sun protection). The Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 — Oil Free ($45) and the It Cosmetics CC+ Cream with SPF 50+ ($38) are the two products I like to alternate between. If you put on as little as possible, the less there will be to slide off in the heat. Using a dampened beauty sponge, apply your base for a light and sheer layer of protection.
Less coverage means more transparency, which can be a problem if you have problem areas such as redness, acne, or dark spots on your face or body. To hide imperfections when I’m having a bad skin day, I use concealer wherever it’s needed — my favourite concealer is NARS Radiant Creamy Concealer ($30).
3. Opt for cream rather than powder.
Powder and sweat are not a good combination. Wherever possible, opt for cream formulations (blushes, shadows, and highlighters). Their glistening effect is always welcome, and they tend to cake less than other products. In the shade, Glossier Cloud Paint ($18) is used. Dusk is my go-to for a natural summer blush that isn’t too heavy. It is sheer, but it is also buildable, making it simple to use. Make a quick swipe across your eyelids with Glossier Lidstar ($18) for a subtle sheen and a wash of colour, and you’re ready for the day.
If you’d like more information on any of the Glossier makeup products, check out our comprehensive review of the entire line.
4. Apply your makeup in a way that prevents shine.
A dewy finish is perfect for summer, but you don’t want to look like you’ve been working out. Use a loose translucent powder to set your makeup and keep your T-zone from becoming shiny. Laura Mercier’s Translucent Loose Setting Powder ($38) is colourless, which means it will be less likely to slide off your face in the heat. Use Clean & Clear Oil Absorbing Sheets ($5) to quickly absorb excess grease when you need a quick fix.
5. Make sure your makeup is sweat-proof.
We’re busy ladies who rely on our makeup to last throughout the day, whether it’s at the office, the gym, the pool, or brunch plans. Setting spray works in the same way that hairspray does for your hair; it keeps all of your makeup in place. The setting sprays from Urban Decay will keep your makeup from smudging, creasing, or fading in the heat. There are several different types to choose from. The Urban Decay De-Slick Oil-Control Makeup Setting Spray ($15) is my personal favourite.
When it comes to summer heat, waterproof mascara is a no-brainer. It’s also possible to ditch your kohl eyeliner pencil in favour of a waterproof liquid formal that will not smudge.
6. Make use of lip tints only.
While wearing lipstick in the heat, be aware that it may smudge and melt, and that lipgloss may become runny and sticky. Lip tints are my best friend when it comes to the summer months. With a hint of lip colour, you can maintain a natural and effortless appearance no matter what type of lip product you use. Glossier Generation G sheer matte lipsticks ($18) are something I always have in my purse.
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https://medium.com/@ailisbeauty6/the-perfect-summer-makeup-routine-for-oily-skin-6abeb0aa29e7
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['Ailis Beauty']
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2021-11-25 10:14:56.368000+00:00
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['Makeup Tips', 'Makeup Products', 'Makeup']
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Title Perfect Summer Makeup Routine Oily SkinContent Whoever said “women don’t sweat glisten” obviously never put full face permanent makeup Portland sweltering heat summer month Despite fact enjoy summer don’t enjoy makeup melt don’t want waste time putting makeup also don’t want get confused dewy look look say “I finished gym” Given oily skin summer makeup routine oily skin consists oilfree mattifying product prevent appearance excessive shine skin six favourite way keep makeup looking fresh throughout summer Ailis Beauty 1 Don’t forget prime engine use primer essential longlasting makeup Using peasized amount primer apply moisturised skin applying foundation concealer use Smashbox Photo Finish Pore Minimizing Primer 39 minimise appearance large pore control amount shine Tzone 2 Get rid fullcoverage foundation weather hot humid last thing want bury skin beneath layer foundation face wouldn’t want wearing heavy sweater middle summer would Make room skin’s natural ability breathe using lightweight BB cream CC cream tinted moisturisers plenty SPF sun protection Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 — Oil Free 45 Cosmetics CC Cream SPF 50 38 two product like alternate put little possible le slide heat Using dampened beauty sponge apply base light sheer layer protection Less coverage mean transparency problem problem area redness acne dark spot face body hide imperfection I’m bad skin day use concealer wherever it’s needed — favourite concealer NARS Radiant Creamy Concealer 30 3 Opt cream rather powder Powder sweat good combination Wherever possible opt cream formulation blush shadow highlighter glistening effect always welcome tend cake le product shade Glossier Cloud Paint 18 used Dusk goto natural summer blush isn’t heavy sheer also buildable making simple use Make quick swipe across eyelid Glossier Lidstar 18 subtle sheen wash colour you’re ready day you’d like information Glossier makeup product check comprehensive review entire line 4 Apply makeup way prevents shine dewy finish perfect summer don’t want look like you’ve working Use loose translucent powder set makeup keep Tzone becoming shiny Laura Mercier’s Translucent Loose Setting Powder 38 colourless mean le likely slide face heat Use Clean Clear Oil Absorbing Sheets 5 quickly absorb excess grease need quick fix 5 Make sure makeup sweatproof We’re busy lady rely makeup last throughout day whether it’s office gym pool brunch plan Setting spray work way hairspray hair keep makeup place setting spray Urban Decay keep makeup smudging creasing fading heat several different type choose Urban Decay DeSlick OilControl Makeup Setting Spray 15 personal favourite come summer heat waterproof mascara nobrainer It’s also possible ditch kohl eyeliner pencil favour waterproof liquid formal smudge 6 Make use lip tint wearing lipstick heat aware may smudge melt lipgloss may become runny sticky Lip tint best friend come summer month hint lip colour maintain natural effortless appearance matter type lip product use Glossier Generation G sheer matte lipstick 18 something always purseTags Makeup Tips Makeup Products Makeup
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188,448 |
Cosmetic Industry in Dilemma Amidst the Pandemic.
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From virtual demos to mask-perky mode, the pandemic shows some rapid shifts like how people purchase, wear, and experience makeup. What does this mean for the entire industry of cosmetics?
This disease hit every major industry and cause tectonic transformations in them_ including the worldwide beauty industry which was not only growing steadily but also binding lots of loyal consumers. Skincare, Haircare, Nailcare, Color cosmetics, Perfumes, and finally Self-care collectively generate $500 billion in sales per year and accounts for gazillions of jobs, whoa!
Ever pondered upon the pre-pandemic Beauty Industry?
Well, here you go, straight from the horse mouth_ the definition of beauty before this outbreak was tilted toward expensiveness, global, and glamor knotted with individuals. Brands and consumers had a core belief in physical appearances and fancy cosmetics.
Inexpensive private label beauty brands were not on the rise. Self-care, though popular, but was not keeping pace with color cosmetics. Sales of such glittering goods were creating hype. Grooming gadgets were not finding their way into people’s daily routines. As if the whole world was running after the temporary splendor.
AND BOOM COVID STRIKES ON THE PLANET!
Figuring out what happened next? Or what are those ruthless spin-off moments gulped by this Industry? Let’s peak in!
Physical distancing (not social protocols), mandatory mask-wearing ordinances, and sustained lockdown had bleak outcomes. This affected the operations of salons, parlors, and prestige brands globally. Some of the parlors will never open and new beginnings delayed. Vanishing the touch culture, which was the very basis of spas or salons.
As touch is a no-no nowadays!
Sales of glowy make-up dipped down to 37%. Reason? Consumers of such flashy products were spending more on self-care, seriously! Therefore, hygiene-related and pampering-stuffs like hand cleansers, sanitizers, candles, aromatherapy, and detox products are rocketing up to 300–800%.
Facing the traumatic realities of working-from-home, 6-feet distancing, and mask-wearing, causing it is less significant to wear such products on top of it.
Possibly above the mask option is applicable for gen Z, but please don’t be caky as lighter make-up is the new normal!
Lipstick sales have tanked, and you know what? It makes sense, as lipstick isn’t practical anymore. No one is seeing through your mask and you don’t have the audacity to make a mess inside.
With the industry poised on the cusp of a boom, consumers are diverging their purchasing power to private label brands that are cheaper and available for sale. Authenticity and transparency become the new buzzwords for beauty businesses. Vulnerable supply chains of companies were hiding their weaknesses behind the international supply network.
But not anymore, as this pandemic caught them red-handedly!
So, does this industry do some kung-fu to defend itself or does the Covid prove to be the Hannibal, what say?
I guess this industry is like a Scorpio, who always riddle out how to cheat death, legit! Their stockholders are adapting novel techniques for branding, proving that it is inherently tactile.
Want to know? If yes, then why are you staring, delve into this?
Brands are switching their manufacturing towards hand sanitizers and cleansers for the survival of their enterprise. With digital on bang companies grab the attention of consumers by catchy product descriptions, improvising the imagery of online stuff, naming products as ‘missing you,’ retraining their associates to assist and sell goods to its consumers via online chat, growing its digital consultants a.k.a. virtual replenishment advisors, selling at-home manicure kits, and providing tutorials via Instagram Live. The pace of innovation is not halted here, as in stores Augmented Reality Mirror is placed for testing and customization of make-up.
Even cloth face masks got a tag of beauty product and here companies got another opportunity.
Great adaptations, right?
Have a look at the US Cosmetic Industry? People are drooling over stuff that mimics the salon’s experience at home. Therefore, I enlisted some of the U.S brands, drum-roll plz!
Slip offers silk masks that cost up to $50. People adore this sleek material as it prevents them from maskne.
Bath and Body Works’ lovely hand sanitizers and cleansers sale hyped.
Gadgets (having a real moment, though) got a chance to play into this impulse of wanting swift enhancement. As a result, sales of the facial steamer by Dr. Dennis Gross jumped 45%.
R & Co’s 50% increase in sales of its Sunset Blvd Blonde Shampoo and Conditioner.
And as skincare is a new go-to therefore Herbivore Botanicals, the indie brand known for serums, got their sales spiked to 139%.
SO, GET READY TO ZAP YOUR FACE!
Credo, skincare tools doubled their percentage of sales from the year prior since the pandemic touch. Coola’s blue-light-blocking product is a neo-trend.
As we’ve seen clearly, people are just shifting their bucks around. It’s the year of minimal so de-clutter and invest in some rejuvenating products.
This calamity will pass. Maybe in a few months or a year or maybe longer!
But for sure this virus leaves behind a legacy. REMEMBER!
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https://medium.com/@alizunaira12/cosmetic-industry-in-dilemma-amidst-the-pandemic-dcac372e2c3b
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['Zunaira Ali']
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2021-12-16 08:17:05.378000+00:00
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['Pandemic', 'Covid 19', 'Makeup', 'Beauty']
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Title Cosmetic Industry Dilemma Amidst PandemicContent virtual demo maskperky mode pandemic show rapid shift like people purchase wear experience makeup mean entire industry cosmetic disease hit every major industry cause tectonic transformation including worldwide beauty industry growing steadily also binding lot loyal consumer Skincare Haircare Nailcare Color cosmetic Perfumes finally Selfcare collectively generate 500 billion sale per year account gazillion job whoa Ever pondered upon prepandemic Beauty Industry Well go straight horse mouth definition beauty outbreak tilted toward expensiveness global glamor knotted individual Brands consumer core belief physical appearance fancy cosmetic Inexpensive private label beauty brand rise Selfcare though popular keeping pace color cosmetic Sales glittering good creating hype Grooming gadget finding way people’s daily routine whole world running temporary splendor BOOM COVID STRIKES PLANET Figuring happened next ruthless spinoff moment gulped Industry Let’s peak Physical distancing social protocol mandatory maskwearing ordinance sustained lockdown bleak outcome affected operation salon parlor prestige brand globally parlor never open new beginning delayed Vanishing touch culture basis spa salon touch nono nowadays Sales glowy makeup dipped 37 Reason Consumers flashy product spending selfcare seriously Therefore hygienerelated pamperingstuffs like hand cleanser sanitizers candle aromatherapy detox product rocketing 300–800 Facing traumatic reality workingfromhome 6feet distancing maskwearing causing le significant wear product top Possibly mask option applicable gen Z please don’t caky lighter makeup new normal Lipstick sale tanked know make sense lipstick isn’t practical anymore one seeing mask don’t audacity make mess inside industry poised cusp boom consumer diverging purchasing power private label brand cheaper available sale Authenticity transparency become new buzzword beauty business Vulnerable supply chain company hiding weakness behind international supply network anymore pandemic caught redhandedly industry kungfu defend Covid prove Hannibal say guess industry like Scorpio always riddle cheat death legit stockholder adapting novel technique branding proving inherently tactile Want know yes staring delve Brands switching manufacturing towards hand sanitizers cleanser survival enterprise digital bang company grab attention consumer catchy product description improvising imagery online stuff naming product ‘missing you’ retraining associate assist sell good consumer via online chat growing digital consultant aka virtual replenishment advisor selling athome manicure kit providing tutorial via Instagram Live pace innovation halted store Augmented Reality Mirror placed testing customization makeup Even cloth face mask got tag beauty product company got another opportunity Great adaptation right look US Cosmetic Industry People drooling stuff mimic salon’s experience home Therefore enlisted US brand drumroll plz Slip offer silk mask cost 50 People adore sleek material prevents maskne Bath Body Works’ lovely hand sanitizers cleanser sale hyped Gadgets real moment though got chance play impulse wanting swift enhancement result sale facial steamer Dr Dennis Gross jumped 45 R Co’s 50 increase sale Sunset Blvd Blonde Shampoo Conditioner skincare new goto therefore Herbivore Botanicals indie brand known serum got sale spiked 139 GET READY ZAP FACE Credo skincare tool doubled percentage sale year prior since pandemic touch Coola’s bluelightblocking product neotrend we’ve seen clearly people shifting buck around It’s year minimal declutter invest rejuvenating product calamity pas Maybe month year maybe longer sure virus leaf behind legacy REMEMBERTags Pandemic Covid 19 Makeup Beauty
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188,449 |
No-Breakout Makeup: Non-Comedogenic Foundation Reviews
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Whether you buy your makeup at a drugstore, department store, Sephora, or other retailer, it’s important to take a look at what’s in it—lest you end up with breakouts or dry, irritated skin. So we’ve rounded up a bunch of popular foundations, from high-end to inexpensive drugstore brands, to find out which are safe for acne-prone or sensitive skin.
Psst… whether or not high-end foundations are worth the premium is totally up to your personal preference — and depends on the ingredients in each product. High-end makeup products aren’t necessarily “better” for you!
How to find out if a foundation is safe for your skin
Step 1
Head on over to CosDNA.com and search the product name.
Step 2
If it isn’t on there, have the ingredients list handy. The manufacturer’s website should have an ingredients list. Alternatively, you can check makeup resources like MakeupAlley or websites that sell the product, such as Ulta or Sephora.
Step 3
Copy the ingredients, then paste them into the text box under “Analyze Cosmetics,” and click “Analysis.” Look in the “acne” column — if there are any 3’s, 4’s, or 5’s, we’d recommend avoiding it if you have acne-prone skin. If there are only 0’s, 1’s, or 2’s, the product can be used on acne-prone skin, and is considered “non-comedogenic.” We’d also recommend avoiding any products with 3’s, 4’s or 5’s in the irritant column if you have acne (or sensitive skin).
Irritation = Acne
One rule of thumb: avoid foundations and any product that contains denatured alcohol. Denatured alcohol actually doesn’t clog pores (it’s non-comedogenic), but it can be very irritating and drying — especially to pimples that are already red and inflamed. Denatured alcohol is rated a “5” under the Irritant column on CosDNA.com. As with the Acne column, we’d recommend avoiding any products with 3’s, 4’s or 5’s in the irritant column if your skin is acne-prone.
A note on foundation with SPF
Some foundations contain SPF—which is great!—but don’t let that fool you. You probably still need to wear sunscreen underneath your makeup. SPF 15 may be enough sun protection for everyday use (like if you’re just going to be indoors at work most of the day), but if you plan to spend any time in the sun, consider wearing sunscreen underneath your foundation. We recommend SPF 30 at least. If your foundation does have SPF 30 or higher, remember that SPF isn’t a one-and-done deal: you need to reapply sunscreen throughout the day for it to keep working.
What’s the deal with mineral makeup?
In general, mineral makeup contains ingredients like titanium dioxide, zinc oxide, mica, iron oxides. Mineral foundation tends to have fewer ingredients, which is a good thing for people with sensitive skin. But if you have oily skin, sometimes the mineral powder combines with oil and can appear caked or clumpy.
Enough preamble—on to the reviews!
High-End Foundations: The Good
Alima Pure Satin Matte Mineral Foundation — $28
Photo Credit: Alima
Light to medium coverage
45 shades
Vegan, nut-free, gluten free, cruelty free (but pricey)
BareMinerals Blemish Rescue Loose Powder Foundation — $29
Photo Credit: bareMinerals
Contains acne-fighting salicylic acid
Powder allows for light yet buildable coverage
bareMinerals Original Foundation Broad Spectrum SPF 15 — $31
Photo Credit: bareMinerals
Contains only 5 ingredients
Glo Skin Beauty Pressed Base Foundation — $50
Photo Credit: Glo Skin Beauty
Talc-free
Contains Vitamin C and Vitamin E
IT Cosmetics Your Skin But Better CC Cream with SPF 50+ — $39
Photo Credit: IT Cosmetics
Great built-in sun protection
Long ingredient list, so maybe avoid if you have sensitive skin (or if you’re a minimalist).
Kat Von D Lock-It Foundation — $36
Photo Credit: Kat Von D
Full-coverage, matte, might need setting powder
Cruelty-free
MAC Studio Fix Fluid SPF 15 — $31
Photo Credit: MAC
Medium-to-full coverage
Matte finish
MAC Studio Fix Powder Plus Foundation — $31
Photo Credit: MAC
Medium coverage
Matte finish
Make Up For Ever Ultra HD Invisible Cover Foundation — $43
Photo Credit: Make Up For Ever
Buildable pigment to achieve medium-to-full coverage
Natural, skin-like finish
PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15 — $29.50
Photo Credit: PÜR Cosmetics
Long-lasting, matte finish
Built-in SPF
Urban Decay All Nighter Liquid Foundation — $40
Photo Credit: Urban Decay
Full coverage with a matte finish
Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup — $40
Photo Credit: Urban Decay
Lightweight feel, per its name!
Drugstore Foundations: The Good
e.l.f. Acne Fighting Foundation — $6
Photo Credit: e.l.f.
Contains salicylic acid (BHA) to combat acne while wearing makeup
Vegan and cruelty-free
e.l.f. BB Cream SPF 20 — $6
Photo Credit: e.l.f.
Reviews mention it does leave a sheen/glow, probably not ideal for oily skin
La Roche-Posay Effaclar BB Blur — $29.99
Photo Credit: La Roche-Posay
Only has 10 ingredients (most foundations have 20-30!)
SPF 20
Maybelline Fit Me Dewy + Smooth Foundation — $7.99
Photo Credit: Maybelline
Formulated for normal to dry skin
Mineral Fusion Pressed Powder Foundation — $32.99
Photo Credit: Mineral Fusion
Vitamins C and E for antioxidant protection against free radical damage
Physicians Formula Mineral Wear Talc-Free All-in-1 Cushion Foundation — $16.59
Photo Credit: Walgreens
Great if you have a talc allergy!
SPF 50
L’Oreal True Match Super Blendable Makeup — $10.95
Photo Credit: Wal-Mart
Wide range of shades to match skin color and undertone (cool vs. warm)
SPF 17
The Not-So-Good
A few ingredients to avoid — some of these can be irritating/drying for inflamed acne or irritation-prone skin. If you have a foundation with these ingredients and your skin feels irritated, you may want to stop using it!
Myristic acid
Denatured alcohol
Algin
Polyglyceryl-3-Diisostearate
Isopropyl Palmitate
Potassium chloride
Isostearyl Neopentanoate (an emollient that can clog pores)
Clogged pores, nasty breakouts, irritation, and redness can result from using foundations with any of the ingredients listed above. If you’re trying to recover from a foundation that did you dirty, Curology has your back with dermatology providers and a custom prescription cream to help restore your skin back to health.
Makeup breakup
We know it isn’t easy to choose a foundation that checks all the boxes: the right texture, color, consistency, finish (matte or glowy?), and safe ingredients. But take it from the experts: the safety of a product’s ingredients should be your #1 concern before putting anything on your skin! Especially if you’re prone to acne or irritation.
If all these choices seem overwhelming, or your skin doesn’t seem to react well to any foundation, remember: there’s absolutely no shame in forgoing foundation! It can be beneficial to give your skin a break from makeup and let it breathe. Try just a little concealer, a tinted moisturizer, or a BB cream (check out our guide to BB and CC creams on the blog). And if you’re ready to break up with makeup altogether, try the minimalist approach: just slap on a non-comedogenic sunscreen in the AM, and you’re golden. Your skin will thank you — and you’ll have more time to snooze.
Just a reminder: we aren’t affiliated with any brands. Our product reviews are always based on what’s best for you and your skin!
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https://medium.com/curology/no-breakout-makeup-foundation-reviews-713dfdc2adfd
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['Curology Team']
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2020-04-06 22:15:35.988000+00:00
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['Makeup Tips', 'Skincare', 'Product Reviews', 'Foundation', 'Makeup']
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Title NoBreakout Makeup NonComedogenic Foundation ReviewsContent Whether buy makeup drugstore department store Sephora retailer it’s important take look what’s it—lest end breakout dry irritated skin we’ve rounded bunch popular foundation highend inexpensive drugstore brand find safe acneprone sensitive skin Psst… whether highend foundation worth premium totally personal preference — depends ingredient product Highend makeup product aren’t necessarily “better” find foundation safe skin Step 1 Head CosDNAcom search product name Step 2 isn’t ingredient list handy manufacturer’s website ingredient list Alternatively check makeup resource like MakeupAlley website sell product Ulta Sephora Step 3 Copy ingredient paste text box “Analyze Cosmetics” click “Analysis” Look “acne” column — 3’s 4’s 5’s we’d recommend avoiding acneprone skin 0’s 1’s 2’s product used acneprone skin considered “noncomedogenic” We’d also recommend avoiding product 3’s 4’s 5’s irritant column acne sensitive skin Irritation Acne One rule thumb avoid foundation product contains denatured alcohol Denatured alcohol actually doesn’t clog pore it’s noncomedogenic irritating drying — especially pimple already red inflamed Denatured alcohol rated “5” Irritant column CosDNAcom Acne column we’d recommend avoiding product 3’s 4’s 5’s irritant column skin acneprone note foundation SPF foundation contain SPF—which great—but don’t let fool probably still need wear sunscreen underneath makeup SPF 15 may enough sun protection everyday use like you’re going indoors work day plan spend time sun consider wearing sunscreen underneath foundation recommend SPF 30 least foundation SPF 30 higher remember SPF isn’t oneanddone deal need reapply sunscreen throughout day keep working What’s deal mineral makeup general mineral makeup contains ingredient like titanium dioxide zinc oxide mica iron oxide Mineral foundation tends fewer ingredient good thing people sensitive skin oily skin sometimes mineral powder combine oil appear caked clumpy Enough preamble—on review HighEnd Foundations Good Alima Pure Satin Matte Mineral Foundation — 28 Photo Credit Alima Light medium coverage 45 shade Vegan nutfree gluten free cruelty free pricey BareMinerals Blemish Rescue Loose Powder Foundation — 29 Photo Credit bareMinerals Contains acnefighting salicylic acid Powder allows light yet buildable coverage bareMinerals Original Foundation Broad Spectrum SPF 15 — 31 Photo Credit bareMinerals Contains 5 ingredient Glo Skin Beauty Pressed Base Foundation — 50 Photo Credit Glo Skin Beauty Talcfree Contains Vitamin C Vitamin E Cosmetics Skin Better CC Cream SPF 50 — 39 Photo Credit Cosmetics Great builtin sun protection Long ingredient list maybe avoid sensitive skin you’re minimalist Kat Von LockIt Foundation — 36 Photo Credit Kat Von Fullcoverage matte might need setting powder Crueltyfree MAC Studio Fix Fluid SPF 15 — 31 Photo Credit MAC Mediumtofull coverage Matte finish MAC Studio Fix Powder Plus Foundation — 31 Photo Credit MAC Medium coverage Matte finish Make Ever Ultra HD Invisible Cover Foundation — 43 Photo Credit Make Ever Buildable pigment achieve mediumtofull coverage Natural skinlike finish PÜR 4in1 Pressed Mineral Powder Foundation SPF 15 — 2950 Photo Credit PÜR Cosmetics Longlasting matte finish Builtin SPF Urban Decay Nighter Liquid Foundation — 40 Photo Credit Urban Decay Full coverage matte finish Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup — 40 Photo Credit Urban Decay Lightweight feel per name Drugstore Foundations Good elf Acne Fighting Foundation — 6 Photo Credit elf Contains salicylic acid BHA combat acne wearing makeup Vegan crueltyfree elf BB Cream SPF 20 — 6 Photo Credit elf Reviews mention leave sheenglow probably ideal oily skin La RochePosay Effaclar BB Blur — 2999 Photo Credit La RochePosay 10 ingredient foundation 2030 SPF 20 Maybelline Fit Dewy Smooth Foundation — 799 Photo Credit Maybelline Formulated normal dry skin Mineral Fusion Pressed Powder Foundation — 3299 Photo Credit Mineral Fusion Vitamins C E antioxidant protection free radical damage Physicians Formula Mineral Wear TalcFree Allin1 Cushion Foundation — 1659 Photo Credit Walgreens Great talc allergy SPF 50 L’Oreal True Match Super Blendable Makeup — 1095 Photo Credit WalMart Wide range shade match skin color undertone cool v warm SPF 17 NotSoGood ingredient avoid — irritatingdrying inflamed acne irritationprone skin foundation ingredient skin feel irritated may want stop using Myristic acid Denatured alcohol Algin Polyglyceryl3Diisostearate Isopropyl Palmitate Potassium chloride Isostearyl Neopentanoate emollient clog pore Clogged pore nasty breakout irritation redness result using foundation ingredient listed you’re trying recover foundation dirty Curology back dermatology provider custom prescription cream help restore skin back health Makeup breakup know isn’t easy choose foundation check box right texture color consistency finish matte glowy safe ingredient take expert safety product’s ingredient 1 concern putting anything skin Especially you’re prone acne irritation choice seem overwhelming skin doesn’t seem react well foundation remember there’s absolutely shame forgoing foundation beneficial give skin break makeup let breathe Try little concealer tinted moisturizer BB cream check guide BB CC cream blog you’re ready break makeup altogether try minimalist approach slap noncomedogenic sunscreen you’re golden skin thank — you’ll time snooze reminder aren’t affiliated brand product review always based what’s best skinTags Makeup Tips Skincare Product Reviews Foundation Makeup
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188,450 |
What Is A Makeup Artist?
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What Is A Makeup Artist?
Makeup artists are members of the beauty industry who use cosmetic products to enhance a person’s appearance, particularly their face. However, depending on your state, you may need a professional license to work as a makeup artist.
What is the distinction between certified makeup artists and licensed makeup artists? While a “Certification” holder may be very skilled and talented in technique, they do not have the same level of education as someone with a “License,” nor do they have any type of certification that qualifies them as a Makeup Artist
Makeup artists do not always have traditional full-time jobs, and they may work on-call or by appointment for potentially long periods.
What Does A Beginner Makeup Artist Need?
Beginners should devote a whole day to learning about the latest beauty trends. And they must motivate themselves to perform their best, experiment with new looks, and collaborate with clients.
To get your ideal career as a professional makeup artist, you’ll need to put in a lot of effort.
Learn how to do makeup properly?
As you begin your career as a makeup artist, certification and some experience are invaluable. Hone your skills as much as possible by taking makeup classes online or in person.
Many aspiring artists around the world do not require formal education. However, it can help you get ahead when working with another artist who does not have professional makeup training.
You Need To Do Practice More and More For Better Results
We’ve all heard that practice makes perfect, so whether you’re trying out different looks on yourself or your friends, the more you practice, the better you’ll get. “Practice is essential,”
“While learning from professionals is essential for becoming a truly great artist, making practice a part of your daily routine is also essential.”
Get A Formal Education
Going to school is a great option to consider if you’re serious about becoming a professional makeup artist. There are numerous courses available across the country; define which one would be best for you.
The Makeup For Ever Academy is one such school that covers almost everything . We have a master’s program with four levels: beauty, fashion, TV and film, and stage and artistic. This is a six-month scheme that ultimately results in certification. The Academy also provides intensive programs ranging from one to seven weeks in length.
Take classes from the makeup artist who had come before you
Take classes from your seniors because they have more knowledge and experience than you do, and they can also encourage you more creatively.
This way, you may be able to learn and fully understand more effectively.
Get Online And Market Yourself
The beauty industry has changed rapidly as a result of the internet. You must have a web presence if you want to be successful. Makeup artistry is massively influenced by social media.
Consider all of the YouTube and Instagram sensations. What’s incredible is that there’s a completely new way to experience ideas. The more you expose yourself and your work to others, the more you will grow..
Do your Research
Take the time to consider what types of looks appeal to you and who your makeup artist role models are.” Examine who has come before you and learn what you like about their work. Determine which styles you are most drawn to.” You can begin by looking via books, magazines, as well as websites.ch
Gain Experience
Work hard on a daily basis to achieve the greatest outcomes. As you work hard, you earn more experience by working from small to competitive levels. When you have perfected your training and gained a lot of experience, you will be able to reach the top and attract more clients.
Stay current with makeup trends and keep learning
The best makeup artists are those who are one step ahead of new trends and who keep developing their skills. Just resting is not good enough. There’s always going to be someone out there who wants to make it big and is willing to put in the work.
Just because your makeup career and are earning a steady income doesn’t mean you should ever slow down. Clients are going to expect you to be on top of beauty trends and be in the know about the latest makeup looks and newest color palettes. They’ll be impressed at your commitment to improvement as a makeup artist, so don’t hesitate to enroll in more courses that will increase your skill-set.
Find a mentor.
See if you can contact a makeup artist who will let you shadow them at work. Even better if you can help them out as an assistant or intern. When you’re just starting out, having a mentor who can show you the ropes is important. “And one day you’ll be able to finance it,” says the voice.
As a beginner, your makeup kits should have these items
Check out our list of things you need in your beauty.
Primer
For a seamless and smooth base that will keep your makeup in place all day, use a color correction primer.
Concealer & Foundation
It’s essential to have a liquid or powder on hand to balance out your skin tone, whether you wear it every day or maybe once in a while. blemishes and dark circles around the eyes
Mascara & Eyeliner
Curl, lengthen, and volumize your lashes applying your favorite mascara. To further define and slightly highlight your eyes, use a complementary or contrasting eyeliner shade.
Eyebrow Pencil
Shape, fill in, and define your brows with our Brow Pencil, as they are one of the most important features on your face.
Red & Nude Lipstick
Buying a lipstick palette that includes nudes, reds, and pink is a wonderful place to start. The finest mixtures are both matte and glossy. Keep a clear gloss and a lip balm in your kit at all times for a touch of shine. It’s important to stay moisturized.
Brushes & Sponge
The appropriate tools are key, and all you need are a few brushes and a blender sponge.
Blush & Highlighter
Depending on the style you desire, use a highlighter or bronze (or both) will give your complexion a warm touch of shade and a natural glow.
Eyeshadow Palette
A neutral eyeshadow palette will allow you to easily create a variety of looks.
Makeup remover
When you can’t wash your face, put a biodegradable cosmetics remover available to remove and clean your makeup.
https://valentinejewellery.in/
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https://medium.com/@shahpuja939/what-is-a-makeup-artist-25b6b16f5fda
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['Perrian Jewels']
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2021-12-13 06:23:39.967000+00:00
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['Makeup Ideas', 'Makeup']
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Title Makeup ArtistContent Makeup Artist Makeup artist member beauty industry use cosmetic product enhance person’s appearance particularly face However depending state may need professional license work makeup artist distinction certified makeup artist licensed makeup artist “Certification” holder may skilled talented technique level education someone “License” type certification qualifies Makeup Artist Makeup artist always traditional fulltime job may work oncall appointment potentially long period Beginner Makeup Artist Need Beginners devote whole day learning latest beauty trend must motivate perform best experiment new look collaborate client get ideal career professional makeup artist you’ll need put lot effort Learn makeup properly begin career makeup artist certification experience invaluable Hone skill much possible taking makeup class online person Many aspiring artist around world require formal education However help get ahead working another artist professional makeup training Need Practice Better Results We’ve heard practice make perfect whether you’re trying different look friend practice better you’ll get “Practice essential” “While learning professional essential becoming truly great artist making practice part daily routine also essential” Get Formal Education Going school great option consider you’re serious becoming professional makeup artist numerous course available across country define one would best Makeup Ever Academy one school cover almost everything master’s program four level beauty fashion TV film stage artistic sixmonth scheme ultimately result certification Academy also provides intensive program ranging one seven week length Take class makeup artist come Take class senior knowledge experience also encourage creatively way may able learn fully understand effectively Get Online Market beauty industry changed rapidly result internet must web presence want successful Makeup artistry massively influenced social medium Consider YouTube Instagram sensation What’s incredible there’s completely new way experience idea expose work others grow Research Take time consider type look appeal makeup artist role model are” Examine come learn like work Determine style drawn to” begin looking via book magazine well websitesch Gain Experience Work hard daily basis achieve greatest outcome work hard earn experience working small competitive level perfected training gained lot experience able reach top attract client Stay current makeup trend keep learning best makeup artist one step ahead new trend keep developing skill resting good enough There’s always going someone want make big willing put work makeup career earning steady income doesn’t mean ever slow Clients going expect top beauty trend know latest makeup look newest color palette They’ll impressed commitment improvement makeup artist don’t hesitate enroll course increase skillset Find mentor See contact makeup artist let shadow work Even better help assistant intern you’re starting mentor show rope important “And one day you’ll able finance it” say voice beginner makeup kit item Check list thing need beauty Primer seamless smooth base keep makeup place day use color correction primer Concealer Foundation It’s essential liquid powder hand balance skin tone whether wear every day maybe blemish dark circle around eye Mascara Eyeliner Curl lengthen volumize lash applying favorite mascara define slightly highlight eye use complementary contrasting eyeliner shade Eyebrow Pencil Shape fill define brow Brow Pencil one important feature face Red Nude Lipstick Buying lipstick palette includes nude red pink wonderful place start finest mixture matte glossy Keep clear gloss lip balm kit time touch shine It’s important stay moisturized Brushes Sponge appropriate tool key need brush blender sponge Blush Highlighter Depending style desire use highlighter bronze give complexion warm touch shade natural glow Eyeshadow Palette neutral eyeshadow palette allow easily create variety look Makeup remover can’t wash face put biodegradable cosmetic remover available remove clean makeup httpsvalentinejewelleryinTags Makeup Ideas Makeup
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188,451 |
Everything You Need To Know About Eyelash Extensions
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It can be hard to know what you want you when you get eyelash extensions. Even harder to know what is happening while getting your lashes done. In a common consultation you will likely be asked about five preferences, thickness, type, style, curl, and length. So here is guide to help you be prepared for your consultation and understand what your lash artist does while your eyes are closed.
Application
The process of applying lash extensions is simple but important. It is essential to isolate each natural lash before applying the extension. Once a natural lash has been isolated the extension is selected from what we call a lash tray. It is dipped in the adhesive, not to little or it won’t adhere but not to much or you will likely glue lashes together. Then the extension is placed on top (or sometimes to the bottom) of the natural lash. Position is also important, you don’t want the lash to cure laying at an angle.
#1 Thickness
Eyelash extensions are created with different diameters for different purposes. Avoid anything that is too thick .20 mm or .25 mm are just too much for most lashes to handle. Thickness .15 mm is most common for classic lashes, .10 mm could be used on very fine lashes or can be placed with another .10 mm to create a volume/2 dimensional effect. .07 mm, ,06 mm, and ,05 mm thicknesses are used for volume lashes. The number of lash extensions in a fan should vary depending on the thickness of your natural lashes and the thickness of the extensions being used. For example most frequently used is the .07 mm with 3 extensions in a fan, but a lash artist could also use .05 mm extensions with 5 lashes per fan, depending on what they feel the natural lashes can handle.
Tip: The thickness of your natural lashes will effect what we can put on as extensions. Too thick, too long, or too many can damage your natural lashes.
#2 Type
Lash Extensions are most commonly separated into classic and volume. Classic being one thicker extension to one natural lash and volume 3–5 finer extensions to one natural lash, spread out in what we refer to as a fan. There is also a hybrid option that is a mixture of classic and volume. 2D stands for 2 dimensional which means there a two extensions to one natural lash and when built with .10 mm extensions can create beautiful set.
Tip: We can only add as many extensions as you have natural lashes. Therefore if you have fewer lashes and want more fullness go for hybrid, 2D, or volume lashes. But for some, with lots of natural lashes a classic set can look like a volume set.
#3 Style
Most common styles include but are not limited to cat eye, doll eye, and dramatic. Cat eye draws the eye out with length at the ends making the eye look more almond shaped. Doll eye puts the majority of length in the middle where it opens up the eye to make it look larger, and often looks the most natural. Dramatic leaves lots of length throughout for a more obvious look.
Tip: The names are slightly deceiving because any of these styles can be natural or dramatic depending on the lengths used.
#4 Curl
The curls are defined by a letter representing the look of the curl. J curl is obviously more of J shape and is the least curly or lifted. B curl is a lesser or basic curl. C curl is the common curl that matches most people natural lash curl. D curl is the most dramatic and lifted, it will be the most visible from the front, it is also the most popular. L curl has a harsher L shape that makes these lashes ideal if working with clients who have hooded eyelids for whom D curl just isn’t enough.
Tip: Matching your extensions to the curl of your natural lashes can help increase retention because the extension will adhere to more of the natural lash.
#5 Length
Length is largely decided by the length of your natural lashes, be cautious of going too long as it may decrease retention or cause breakage. But everybody loves length so if you prefer them long maybe opt for a volume set that consists of more, finer lashes.
Tip: If you wear glasses and don’t want your extensions to brush them as you blink don’t go longer then a size 12 mm extension. Again can vary by person.
Aftercare
After care is essential to long lasting extensions, do not get them wet for 24 hrs after a full set or a fill this allows the adhesive to completely cure. Avoid anything oil based as it will break down the adhesive, as will salt water or chlorine. Please do not put mascara on your extensions, it is very difficult to remove and can cause you lose more extensions after the next fill if not properly cleaned off. It is not the responsibility of the lash artist to clean your lashes before each fill.
Want more information? Click here <— — —
Sincerely,
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https://medium.com/@candeelashlehi/everything-you-need-to-know-about-eyelash-extensions-de1bb7947169
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['Candee Lash']
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2017-04-22 01:22:27.587000+00:00
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['Eyelash Extensions', 'Makeup', 'Beauty']
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Title Everything Need Know Eyelash ExtensionsContent hard know want get eyelash extension Even harder know happening getting lash done common consultation likely asked five preference thickness type style curl length guide help prepared consultation understand lash artist eye closed Application process applying lash extension simple important essential isolate natural lash applying extension natural lash isolated extension selected call lash tray dipped adhesive little won’t adhere much likely glue lash together extension placed top sometimes bottom natural lash Position also important don’t want lash cure laying angle 1 Thickness Eyelash extension created different diameter different purpose Avoid anything thick 20 mm 25 mm much lash handle Thickness 15 mm common classic lash 10 mm could used fine lash placed another 10 mm create volume2 dimensional effect 07 mm 06 mm 05 mm thickness used volume lash number lash extension fan vary depending thickness natural lash thickness extension used example frequently used 07 mm 3 extension fan lash artist could also use 05 mm extension 5 lash per fan depending feel natural lash handle Tip thickness natural lash effect put extension thick long many damage natural lash 2 Type Lash Extensions commonly separated classic volume Classic one thicker extension one natural lash volume 3–5 finer extension one natural lash spread refer fan also hybrid option mixture classic volume 2D stand 2 dimensional mean two extension one natural lash built 10 mm extension create beautiful set Tip add many extension natural lash Therefore fewer lash want fullness go hybrid 2D volume lash lot natural lash classic set look like volume set 3 Style common style include limited cat eye doll eye dramatic Cat eye draw eye length end making eye look almond shaped Doll eye put majority length middle open eye make look larger often look natural Dramatic leaf lot length throughout obvious look Tip name slightly deceiving style natural dramatic depending length used 4 Curl curl defined letter representing look curl J curl obviously J shape least curly lifted B curl lesser basic curl C curl common curl match people natural lash curl curl dramatic lifted visible front also popular L curl harsher L shape make lash ideal working client hooded eyelid curl isn’t enough Tip Matching extension curl natural lash help increase retention extension adhere natural lash 5 Length Length largely decided length natural lash cautious going long may decrease retention cause breakage everybody love length prefer long maybe opt volume set consists finer lash Tip wear glass don’t want extension brush blink don’t go longer size 12 mm extension vary person Aftercare care essential long lasting extension get wet 24 hr full set fill allows adhesive completely cure Avoid anything oil based break adhesive salt water chlorine Please put mascara extension difficult remove cause lose extension next fill properly cleaned responsibility lash artist clean lash fill Want information Click — — — SincerelyTags Eyelash Extensions Makeup Beauty
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188,452 |
Don’t Worry About Smudge Makeup look
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We in general had the subsequent when we explored the mirror to see the make-up we applied before was totally smeared after some time or the next day or disappeared overall. It will in general be disturbing to have to lead early afternoon last subtleties, whether or not you sweat off your lipstick, cry it away, or it up and disappears.
A couple of changes in your cosmetics will assist you with looking lovely last longer in a day by day schedule. At whatever point you are putting on cosmetics all over, take care that your skin should be appropriately ready prior to applying that is intended to keep going long. When it’s on, you can likewise find ways to cover your cosmetics. Here, makeup academy in lucknow will let you know an assortment of variables adding to the blurring or smirching of our cosmetics:
Starting to Sweat: If you’ve at any point been to a mid year wedding, you know the test of attempting to look new and beat the hotness with a daisy. Sweat mixes with cosmetics and melts it away, and the condition isn’t improved by smearing.
Smooth Skin: Oily skin is also another issue with summer weddings. Smooth skin genuinely makes our skin shimmer and sparkle, but in the event that you put on beauty care products on your skin following a few hours, or a period beauty care products smeared off that looks exceptional in a limit or a wedding. Take fitting thought of smooth skin while beauty care products proceeds.
Using fake brands: For your appearance or the necessities of your skin, you may be using some unsuitable beauty care products. There are subtleties giving benefits that are Mattifying, immersing, waterproof, or threatening to developing. To be sure, even the foundation of extraordinary imprints probably won’t have, the more appalling quality beauty care products regularly. Accepting you want to cling to drug store brands, if you are looking for life length, endeavor to avoid any of the more affordable engravings. The significantly lesser nature of beauty care products doesn’t have the suffering power in your tone. Expecting you are looking for trustworthy quality beauty care products you should avoid a part of the more affordable names.
Stop Touching your skin: Touching your skin in a consistent way will stain or take beauty care products off your face, additionally causing likely breakouts. For sure, even we in general know what beauty care products can do by scouring your eyes (raccoon eyes).
The best strategy to make your beauty care products long later:
Incredible skincare: Implementing extraordinary skincare so you start with the ideal material is the best method for giving beauty care products some spine. To dispense with soil and excess oil, start by using a cleaning specialist anticipated your skin type. To buff away dead skin, use a sensitive Exfoliator twice consistently and produce a smooth surface that will make beauty care products go on more similarly and last longer. Return again to a without oil cream containing a SPF of no under 30 after you have cleansed and smirched your face dry. Preceding forging ahead to beauty care products, it’s ideal in any case a strong guarded foundation. Finally, preceding putting on beauty care products, remain by two or three minutes to allow the cream to be absorbed into your skin.
Apply groundwork before cosmetics: You can likewise apply preliminary before cosmetics since preliminary seals your cream in and offers a smooth and surprisingly surface for cosmetics. It will likewise assist the cosmetics with being ingested, by giving it more prominent solidarity to remain. It obscures blemishes and the presence of scarce differences and kinks is limited. It additionally plumps and mellow the skin while cell reinforcements fight against indications of maturing. As per Bridal makeup in lucknow prior to putting on cosmetics you will have perfect and young skin.
Sans oil base: Use a without oil base and it will sneak off your face. You should in like manner endeavor foundations and concealers made to suffer for the term of the day, which are long-wear subtleties.
Cream become flushed: If you really want some reddish cheeks or glimmering cheeks that won’t obscure then, go for a cream stain rather than a powder since powder obscures more quickly rather than the cream. Cream become flushed has a more extreme shade for long Laster bronzed cheeks.
For lips: Before applying lipstick, apply a slight layer of foundation or a concealer or a lip concealing basis that will make it all the more exuberant. Apply a lip concealing that suffers a long time. Go for a lipstick that isn’t exorbitantly matte, since lips will dry out. By holding lipstick back from migrating outwards onto the skin, lip liners will genuinely up to your long-wear game
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https://medium.com/@amirahmad585111/dont-worry-about-smudge-makeup-look-2cf46ce1f858
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['Aamir Ahmad']
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2021-12-10 10:57:11.505000+00:00
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['Makeup']
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Title Don’t Worry Smudge Makeup lookContent general subsequent explored mirror see makeup applied totally smeared time next day disappeared overall general disturbing lead early afternoon last subtlety whether sweat lipstick cry away disappears couple change cosmetic assist looking lovely last longer day day schedule whatever point putting cosmetic take care skin appropriately ready prior applying intended keep going long it’s likewise find way cover cosmetic makeup academy lucknow let know assortment variable adding blurring smirching cosmetic Starting Sweat you’ve point mid year wedding know test attempting look new beat hotness daisy Sweat mix cosmetic melt away condition isn’t improved smearing Smooth Skin Oily skin also another issue summer wedding Smooth skin genuinely make skin shimmer sparkle event put beauty care product skin following hour period beauty care product smeared look exceptional limit wedding Take fitting thought smooth skin beauty care product proceeds Using fake brand appearance necessity skin may using unsuitable beauty care product subtlety giving benefit Mattifying immersing waterproof threatening developing sure even foundation extraordinary imprint probably won’t appalling quality beauty care product regularly Accepting want cling drug store brand looking life length endeavor avoid affordable engraving significantly lesser nature beauty care product doesn’t suffering power tone Expecting looking trustworthy quality beauty care product avoid part affordable name Stop Touching skin Touching skin consistent way stain take beauty care product face additionally causing likely breakout sure even general know beauty care product scouring eye raccoon eye best strategy make beauty care product long later Incredible skincare Implementing extraordinary skincare start ideal material best method giving beauty care product spine dispense soil excess oil start using cleaning specialist anticipated skin type buff away dead skin use sensitive Exfoliator twice consistently produce smooth surface make beauty care product go similarly last longer Return without oil cream containing SPF 30 cleansed smirched face dry Preceding forging ahead beauty care product it’s ideal case strong guarded foundation Finally preceding putting beauty care product remain two three minute allow cream absorbed skin Apply groundwork cosmetic likewise apply preliminary cosmetic since preliminary seal cream offer smooth surprisingly surface cosmetic likewise assist cosmetic ingested giving prominent solidarity remain obscures blemish presence scarce difference kink limited additionally plump mellow skin cell reinforcement fight indication maturing per Bridal makeup lucknow prior putting cosmetic perfect young skin Sans oil base Use without oil base sneak face like manner endeavor foundation concealers made suffer term day longwear subtlety Cream become flushed really want reddish cheek glimmering cheek won’t obscure go cream stain rather powder since powder obscures quickly rather cream Cream become flushed extreme shade long Laster bronzed cheek lip applying lipstick apply slight layer foundation concealer lip concealing basis make exuberant Apply lip concealing suffers long time Go lipstick isn’t exorbitantly matte since lip dry holding lipstick back migrating outwards onto skin lip liner genuinely longwear gameTags Makeup
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188,453 |
Best Bridal Makeup Artist In Udaipur
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Shine & Glow who is the best bridal makeup artist in Udaipur comes into the picture for the ceremony of wedding. It’s often a big event that is attended by many guests. In any event, a bride always remains the center of focus and everyone wants to have a quick glance at her. So the bride has to look stunning and amaze the groom and the gentry at the wedding. There are a number of factors that she has to look upon and everything starts with selecting the professional makeup artist in Udaipur. Shine & Glow is Not only unique but they consider every bride as a special guest who can bring life to the salon image. This gets done by spreading positive word of mouth. Their services get booked 3–4 months in advance as people know their worth and expertise, hence it is always advisable to take quick action if one has to hire them. Let’s look at some of the characteristics that they possess.
Features-
Skin Care
Functions in the wedding involve a good amount of time to complete. This becomes challenging for a bride to stay with the bridal makeup for long as it can react to the skin. But the best bridal makeup artist will know this fact and would suggest quality products for the makeup which can last long. Plus they will also give services related to your skin so the smoothness remains the same all the while.
Free trial
A professional makeup artist just to show his talent and to develop a sense of trust with customers will even give a free trial. One must look for such an artist who can give these services. It would be beneficial if the free trial is taken 4 weeks before the wedding date. Generally, the effect of the makeup remains for two days.
Eye Highlighting
Eye Highlighting is the easiest way to apply eye makeup. It comes with an innovative applicator tip for easy application on the eyelids and eyes corners. Its creamy formula glides easily onto your lids without smudging or creasing. The highlighter sticks really well to the skin giving it a radiant look.
Full package offer
Pre-wedding makeup and bridal makeup are not just about doing your makeup. It is a form of art that improves the beauty of your face by giving it a completely new appearance. This package includes — pre-wedding makeup package, a bridal makeup package, and much more.
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https://medium.com/@shinenglow.backlinks/best-bridal-makeup-artist-in-udaipur-3eeb23cc4c5b
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[]
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2021-11-18 09:24:38.223000+00:00
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['Bridal', 'Makeup Artist', 'Bridal Makeup', 'Bridal Makeup Artist', 'Makeup']
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Title Best Bridal Makeup Artist UdaipurContent Shine Glow best bridal makeup artist Udaipur come picture ceremony wedding It’s often big event attended many guest event bride always remains center focus everyone want quick glance bride look stunning amaze groom gentry wedding number factor look upon everything start selecting professional makeup artist Udaipur Shine Glow unique consider every bride special guest bring life salon image get done spreading positive word mouth service get booked 3–4 month advance people know worth expertise hence always advisable take quick action one hire Let’s look characteristic posse Features Skin Care Functions wedding involve good amount time complete becomes challenging bride stay bridal makeup long react skin best bridal makeup artist know fact would suggest quality product makeup last long Plus also give service related skin smoothness remains Free trial professional makeup artist show talent develop sense trust customer even give free trial One must look artist give service would beneficial free trial taken 4 week wedding date Generally effect makeup remains two day Eye Highlighting Eye Highlighting easiest way apply eye makeup come innovative applicator tip easy application eyelid eye corner creamy formula glide easily onto lid without smudging creasing highlighter stick really well skin giving radiant look Full package offer Prewedding makeup bridal makeup makeup form art improves beauty face giving completely new appearance package includes — prewedding makeup package bridal makeup package much moreTags Bridal Makeup Artist Bridal Makeup Bridal Makeup Artist Makeup
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188,454 |
China’s medical beauty industry is booming, which domestic brand will stand out?
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In the past few years, the investment of pharmaceutical investors went smoothly. But this year has encountered many difficulties. The market situation is ups and downs, investors have a high percentage of overall losses, and their shareholding experience is very poor. One of the logic is that changes in centralized procurement and regulatory policies have led to significant changes in the prospects of some sub-sectors, such as the areas where “Changchun High and New Technology Industries” and “HENG RUI Medicine” are located.
The field of non-collective procurement and direct connection with C-end consumers has become one of the few options that may be possible in the future, and medical cosmetics is one of them. But even so, individual stocks in these industries still underperformed.
If we count the gains this year, excluding the new stock Botanee, Shanghai Jahwa rose 21%, and BLOOMAGE and PROYA both rose more than 10%. If the latest higher price retracement is calculated, Fujian Green Pine, MARUBI, BLOOMAGE, S’YOUNG, lili&beauty are all over 40%.
But it is undeniable that China’s medical and cosmetics industry market is rapidly rising with the new consumer trend. How can these domestic companies enjoy this wave of dividends, and who will eventually stand out?
1、Investment thinking
In 1964, Ms. Estee Lauder founded a company with the same name as herself. She was born in a poor family, first worked in a hardware store, and eventually built a global cosmetics empire.
In the 25 years since its listing, the K-line of Estee Lauder’s stock has been on the rise. From 2009 to the present, the stock price has risen by more than 40 times in the past 12 years, which has been envied by thousands of stockholders.
Cosmetics address the needs of consumers for beauty. And this demand is almost sustainable, national consumption, and once the identification of this brand, develop consumption habits, under normal circumstances will be life-long repurchase. Such a business model is the most fascinating and irresistible to investors.
In China, so far, there has not really been a domestic cosmetics leader with outstanding competitive advantages. In this year’s double 11, est é e Lauder, L’Or é al, Lancome, Whoo and Shiseido ranked among the top 5 in sales, coming from the United States, France, France, South Korea and Japan, respectively.
While domestic cosmetics companies ranked relatively low, Winona, owned by Botanee, ranked sixth, with total sales of 1.088 billion, more than 50 per cent behind the top three, L’Or é al ranked 13th, and QuadHA, owned by BLOOMAGE, ranked 25th.
.
Now, under the trend of national tide and domestic products, China’s cosmetics market, which has a large scale, has a great opportunity to replace domestic products.
By 2025, China’s cosmetics market will reach nearly 900 billion yuan, with an annual compound growth rate of 11.13%.
From the perspective of China’s cosmetics market segment, in 2019, the market shares of skin care products, hair care and make-up are 51.16%, 11.91% and 11.51% respectively, and the three are as high as 75%. Skin care products account for half of the country, while the overall growth rate of makeup is relatively fast, with a compound growth rate of 15.95% from 2014 to 2019, much higher than the growth rate of the industry as a whole.
For a long time, the industry concentration of Chinese cosmetics market is relatively high, especially high-end brands, which have been controlled by L’Oreal, Procter & Gamble, Estee Lauder, Shiseido and other international brands for a long time, accounting for more than 30% of the total share.
But in recent years, domestic cosmetics enterprises are also quietly rising. From 2012 to 2019, the number of local cosmetics companies in the top 20 increased from 6 to 8, and the total market share increased from 7.6% to 14.1%. Under the general trend of the national tide, China’s local cosmetics companies will also enjoy the great logic of domestic substitution in the future.
If you look at the large field of skin care products alone, by 2020, the size of China’s skin care market has reached 263 billion yuan, growing from 6.6% in 2015 to 15.2% in 2019. Hit by the epidemic in 2020, it still maintained a growth rate of 7.6%.
In the field of skin care products, the size of the functional skin care market in 2019 is 33.2 billion yuan, accounting for 13.6% of China’s overall skin care market. It is estimated that China’s functional skin care market will reach 101 billion yuan by 2024, accounting for 22.9% of the overall skin care market. The penetration rate for this segment was only 5.5 per cent in 2019, lower than 43 per cent in France, 14.7 per cent in the US and 10.28 per cent on the global average. You know, the proportion of sensitive muscles in Chinese women is as high as 36%.
Let’s talk a little bit about skin care products. In 2020, the market share of skin care products was as high as 16.1 billion yuan, and the average compound growth rate in the past five years was as high as 24%, which is much higher than the overall growth rate of skin care products and cosmetics.
In this field, it has changed from international brand leadership to domestic brand leadership. Winona’s market share reached 20.54% in 2019, up 13.78% from 2015, while the share of all three French brands fell sharply.
Summing up the above analysis, China’s cosmetics market is huge, with more than 20% of the high-growth subdivided tracks, and enjoys the great logic of domestic substitution and increased concentration. Under the general trend of the national tide, I believe that the Chinese version of EST EST E LAUDER will be born, but it will be very difficult along the way, and we have to go through the torture of climbing out of the pile of dead people.
2、Who will be the leader of China’s cosmetics industry?
Beauty makeup and skin care market, according to the mainstream price to bring distinction, BLOOMAGE’s QuadHA,Shanghai Jahwa’s VIVE ranks in the high-end market of 500–1500 yuan, competing with international brands. In the middle and high-end market, domestic products include MARUBI, BIOHYALUX of BLOOMAGE, Herborist of Shanghai Jahwa and other brands. In the field of popularization, domestic products are PROYA, Botanee’s Winona, SPDC, CHANDO and so on.
Among the A-share listed companies, the following mainly analyzes the four potential small leaders of BLOOMAGE, Botanee, PROYA, and MARUBI.
In terms of revenue, in the first three quarters of 2021, the four were 3.01 billion, 2.11 billion, 3.01 billion, and 1.14 billion, respectively, with year-on-year growth rates of 88.7%, 49%, 31.5%, and 0.04%. The net profits attributable to the parent were 560 million, 360 million, 360 million, and 140 million, respectively, with year-on-year growth rates of 26.9%, 65%, 27.8%, and -58%.
BLOOMAGE’s revenue and profit margins have a significant difference. The main logic is that the skin care brand is in its infancy, omni-channel layout and continuous research and development of new products, especially the sharp increase in sales expense ratio, which drags down profit. MARUBI has clearly fallen behind. The main logic is that competition in the eye cream market is fierce, offline channels are under pressure, and the effect of online transformation is not good.
In a long-term perspective, in the last 4 years (2018Q3–2021Q3), the revenue GAGR of BLOOMAGE, Botanee, PROYA, and MARUBI shares is 51.6%, 49%, 24.5%, 2.5% (Botanee is a secondary new stock, replaced by data in the last 2 years), The net profit GAGR attributable to the parent was 20.2%, 65%, 26%, and -15.6% respectively.
As of the end of the third quarter, the gross profit margins of the four companies were 77.8%, 76.9%, 64.6%, and 62.5%, respectively. Among them, Botanee and PROYA remain relatively stable, while the other two have declined this year, but the magnitude is not large.
The net profit margins were 18.38%, 16.8%, 11.5%, and 12%, respectively. Among them, BLOOMAGE declined significantly, down 17.5% compared to the same period in 2018, which is related to the transformation of the business in cosmetics in recent years. While Botanee rose slightly, PROYA fell slightly. But overall, the net profit margin of cosmetics companies has declined rapidly in recent years, which is all related to the transformation of online and live e-commerce.
In recent years, the traffic of traditional offline channels such as merchandise and department stores has declined rapidly. In 2020, the channel share will only account for 18%, while online channels have increased year by year, from 31% in 2015 to 44% in 2020, and there is a further increase. space.
On the other hand, online e-commerce platforms are showing a cross-head monopoly, mainly concentrated in the hands of Tmall, JD and Pinduoduo, and the cost of online promotion and customer acquisition is increasing. And under the current tide of live broadcast e-commerce, leading anchors such as jiaqi li/viya have substantially achieved the monopoly of live broadcast channels, which has led to the weakening of the brand’s right to speak and the sharp increase in sales expense ratios.
Currently, the sales expense ratios of the four companies all exceed 40%. Equivalent to 100 yuan sales income, 40 yuan invested in marketing, mainly online spending. In online live broadcast, the head monopoly effect is more obvious, which has an impact on the profitability of cosmetics companies.
As of the third quarter, the four ROEs were 10.52%, 10.98%, 14.5%, and 4.71% respectively. Among them, PROYA performed outstandingly, up 2.56% from Q3 2018.
In terms of channels, as of 2021H1, the online channels of BLOOMAGE, PROYA, Botanee, and MARUBI accounted for 90%+, 80.8%, 78.46%, and 59.22%, respectively. In terms of offline channels, PROYA’s sales in 2018 and before accounted for more than 50%. With the transformation of channels and the help of the epidemic, it has accelerated and successfully transformed online. In the first three quarters, PROYA online direct sales accounted for 68% of online channel revenue, far exceeding the other three. MARUBI shares have a relatively large offline share, performance is under pressure, and the transition line is not smooth, which affects performance.
Compared with offline channels, cosmetic companies are more monopolistic and more competitive. Botanee’s main cosmeceuticals, which is different from other brands, benefited from the distribution of Watsons and OTC pharmacies. In the first half of this year, offline channels achieved sales revenue of 302 million yuan, a year-on-year increase of 91.53%. But the future direction is still online.
In terms of brand layout, Botanee, PROYA, and MARUBI have expanded their multi-brand matrix with “Winona”, “PROYA” and “MARUBI” as their main brands respectively; BLOOMAGE directly chooses a multi-brand layout.
Among them, Botanee’s Winona accounted for more than 98% of the company’s sales revenue. The PROYA main brand accounted for 77.81% of the company’s revenue in the first half of this year, down 10.96% from 2018. However, it has opened a multi-brand layout. Recently, brands such as “TIMAGE” and “UZERO” have been created, and their products cover the fields of cosmetics, cleaning and care, and aromatherapy.
BLOOMAGE’s transformation of cosmetics was based on a multi-brand strategy from the beginning. BIOHYALUX, QuadHA, and MedRepair were built to include hyaluronic acid skin care products, anti-ageing products, sensitive skin products, and products with active ingredients. This strategy has achieved good results. In the first three quarters of this year, revenues were 780 million, 480 million, 250 million, and 190 million respectively, an increase of 163%, 160%, 119%, and 143% year-on-year.
Comprehensive profitability, growth potential, channels, brand and other dimensions, I think that the probability of becoming the king of domestic cosmetics in the future will come from PROYA, Botanee, and BLOOMAGE. As a classic of domestic products, PROYA has strong profitability, certainty and strategic adjustment capabilities, and is most likely to become the king of cosmetics. Botanee and BLOOMAGE, as new domestic brands, also have the opportunity to become kings. The above analysis is my personal opinion and is for reference only.
3、End
How does the institution have the right to speak in the market and how do they view domestic cosmetics companies?
As of 2021Q2, funds, Northbound Funds, QFII and other institutions have accumulated 22.71% of PROYA, 6.24% of Botanee, 6.24% of BLOOMAGE, and 3.08% of MARUBI shares. Among them, the increase of Northbound funds in PROYA is more obvious, from 8.33% at the end of 2020 to the current 19.37%.
But no matter who will be the king, local cosmetics companies will face greater growth difficulties and risks in the future. Such as the single product dominance, once the operation strategy fails or encounters a serious public relations incident, it will cause a devastating blow to the company; secondly, the cosmetics companies are all moving to the battle line, there is a risk of relatively concentrated sales platforms, or live e-commerce Risk of hitting profitability.
In addition, the competition of cosmetics companies is to a certain extent the competition of marketing models. The company’s sensitivity to fashion and the ability to grasp hot spots may not be able to adapt to market changes. Of course, with the rise of online sales channels, there is a risk that other emerging brands will rapidly rise by virtue of online gameplay.
In addition, the prosperity of cosmetics sales is also closely related to macroeconomic performance. Due to weak consumer spending, cosmetics fell by 32% year-on-year in October this year, and continued to decline by 5% compared to September. This is also one of the important factors for the recent weakness in the share prices of medical and cosmetics companies.
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https://medium.com/@guruclub/chinas-medical-beauty-industry-is-booming-which-domestic-brand-will-stand-out-f03eea054b41
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[]
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2021-11-30 10:35:33.951000+00:00
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['Beauty', 'Investing', 'China', 'Makeup', 'Branding']
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Title China’s medical beauty industry booming domestic brand stand outContent past year investment pharmaceutical investor went smoothly year encountered many difficulty market situation ups down investor high percentage overall loss shareholding experience poor One logic change centralized procurement regulatory policy led significant change prospect subsectors area “Changchun High New Technology Industries” “HENG RUI Medicine” located field noncollective procurement direct connection Cend consumer become one option may possible future medical cosmetic one even individual stock industry still underperformed count gain year excluding new stock Botanee Shanghai Jahwa rose 21 BLOOMAGE PROYA rose 10 latest higher price retracement calculated Fujian Green Pine MARUBI BLOOMAGE S’YOUNG lilibeauty 40 undeniable China’s medical cosmetic industry market rapidly rising new consumer trend domestic company enjoy wave dividend eventually stand 1、Investment thinking 1964 Ms Estee Lauder founded company name born poor family first worked hardware store eventually built global cosmetic empire 25 year since listing Kline Estee Lauder’s stock rise 2009 present stock price risen 40 time past 12 year envied thousand stockholder Cosmetics address need consumer beauty demand almost sustainable national consumption identification brand develop consumption habit normal circumstance lifelong repurchase business model fascinating irresistible investor China far really domestic cosmetic leader outstanding competitive advantage year’s double 11 est é e Lauder L’Or é al Lancome Whoo Shiseido ranked among top 5 sale coming United States France France South Korea Japan respectively domestic cosmetic company ranked relatively low Winona owned Botanee ranked sixth total sale 1088 billion 50 per cent behind top three L’Or é al ranked 13th QuadHA owned BLOOMAGE ranked 25th trend national tide domestic product China’s cosmetic market large scale great opportunity replace domestic product 2025 China’s cosmetic market reach nearly 900 billion yuan annual compound growth rate 1113 perspective China’s cosmetic market segment 2019 market share skin care product hair care makeup 5116 1191 1151 respectively three high 75 Skin care product account half country overall growth rate makeup relatively fast compound growth rate 1595 2014 2019 much higher growth rate industry whole long time industry concentration Chinese cosmetic market relatively high especially highend brand controlled L’Oreal Procter Gamble Estee Lauder Shiseido international brand long time accounting 30 total share recent year domestic cosmetic enterprise also quietly rising 2012 2019 number local cosmetic company top 20 increased 6 8 total market share increased 76 141 general trend national tide China’s local cosmetic company also enjoy great logic domestic substitution future look large field skin care product alone 2020 size China’s skin care market reached 263 billion yuan growing 66 2015 152 2019 Hit epidemic 2020 still maintained growth rate 76 field skin care product size functional skin care market 2019 332 billion yuan accounting 136 China’s overall skin care market estimated China’s functional skin care market reach 101 billion yuan 2024 accounting 229 overall skin care market penetration rate segment 55 per cent 2019 lower 43 per cent France 147 per cent US 1028 per cent global average know proportion sensitive muscle Chinese woman high 36 Let’s talk little bit skin care product 2020 market share skin care product high 161 billion yuan average compound growth rate past five year high 24 much higher overall growth rate skin care product cosmetic field changed international brand leadership domestic brand leadership Winona’s market share reached 2054 2019 1378 2015 share three French brand fell sharply Summing analysis China’s cosmetic market huge 20 highgrowth subdivided track enjoys great logic domestic substitution increased concentration general trend national tide believe Chinese version EST EST E LAUDER born difficult along way go torture climbing pile dead people 2、Who leader China’s cosmetic industry Beauty makeup skin care market according mainstream price bring distinction BLOOMAGE’s QuadHAShanghai Jahwa’s VIVE rank highend market 500–1500 yuan competing international brand middle highend market domestic product include MARUBI BIOHYALUX BLOOMAGE Herborist Shanghai Jahwa brand field popularization domestic product PROYA Botanee’s Winona SPDC CHANDO Among Ashare listed company following mainly analyzes four potential small leader BLOOMAGE Botanee PROYA MARUBI term revenue first three quarter 2021 four 301 billion 211 billion 301 billion 114 billion respectively yearonyear growth rate 887 49 315 004 net profit attributable parent 560 million 360 million 360 million 140 million respectively yearonyear growth rate 269 65 278 58 BLOOMAGE’s revenue profit margin significant difference main logic skin care brand infancy omnichannel layout continuous research development new product especially sharp increase sale expense ratio drag profit MARUBI clearly fallen behind main logic competition eye cream market fierce offline channel pressure effect online transformation good longterm perspective last 4 year 2018Q3–2021Q3 revenue GAGR BLOOMAGE Botanee PROYA MARUBI share 516 49 245 25 Botanee secondary new stock replaced data last 2 year net profit GAGR attributable parent 202 65 26 156 respectively end third quarter gross profit margin four company 778 769 646 625 respectively Among Botanee PROYA remain relatively stable two declined year magnitude large net profit margin 1838 168 115 12 respectively Among BLOOMAGE declined significantly 175 compared period 2018 related transformation business cosmetic recent year Botanee rose slightly PROYA fell slightly overall net profit margin cosmetic company declined rapidly recent year related transformation online live ecommerce recent year traffic traditional offline channel merchandise department store declined rapidly 2020 channel share account 18 online channel increased year year 31 2015 44 2020 increase space hand online ecommerce platform showing crosshead monopoly mainly concentrated hand Tmall JD Pinduoduo cost online promotion customer acquisition increasing current tide live broadcast ecommerce leading anchor jiaqi liviya substantially achieved monopoly live broadcast channel led weakening brand’s right speak sharp increase sale expense ratio Currently sale expense ratio four company exceed 40 Equivalent 100 yuan sale income 40 yuan invested marketing mainly online spending online live broadcast head monopoly effect obvious impact profitability cosmetic company third quarter four ROEs 1052 1098 145 471 respectively Among PROYA performed outstandingly 256 Q3 2018 term channel 2021H1 online channel BLOOMAGE PROYA Botanee MARUBI accounted 90 808 7846 5922 respectively term offline channel PROYA’s sale 2018 accounted 50 transformation channel help epidemic accelerated successfully transformed online first three quarter PROYA online direct sale accounted 68 online channel revenue far exceeding three MARUBI share relatively large offline share performance pressure transition line smooth affect performance Compared offline channel cosmetic company monopolistic competitive Botanee’s main cosmeceuticals different brand benefited distribution Watsons OTC pharmacy first half year offline channel achieved sale revenue 302 million yuan yearonyear increase 9153 future direction still online term brand layout Botanee PROYA MARUBI expanded multibrand matrix “Winona” “PROYA” “MARUBI” main brand respectively BLOOMAGE directly chooses multibrand layout Among Botanee’s Winona accounted 98 company’s sale revenue PROYA main brand accounted 7781 company’s revenue first half year 1096 2018 However opened multibrand layout Recently brand “TIMAGE” “UZERO” created product cover field cosmetic cleaning care aromatherapy BLOOMAGE’s transformation cosmetic based multibrand strategy beginning BIOHYALUX QuadHA MedRepair built include hyaluronic acid skin care product antiageing product sensitive skin product product active ingredient strategy achieved good result first three quarter year revenue 780 million 480 million 250 million 190 million respectively increase 163 160 119 143 yearonyear Comprehensive profitability growth potential channel brand dimension think probability becoming king domestic cosmetic future come PROYA Botanee BLOOMAGE classic domestic product PROYA strong profitability certainty strategic adjustment capability likely become king cosmetic Botanee BLOOMAGE new domestic brand also opportunity become king analysis personal opinion reference 3、End institution right speak market view domestic cosmetic company 2021Q2 fund Northbound Funds QFII institution accumulated 2271 PROYA 624 Botanee 624 BLOOMAGE 308 MARUBI share Among increase Northbound fund PROYA obvious 833 end 2020 current 1937 matter king local cosmetic company face greater growth difficulty risk future single product dominance operation strategy fails encounter serious public relation incident cause devastating blow company secondly cosmetic company moving battle line risk relatively concentrated sale platform live ecommerce Risk hitting profitability addition competition cosmetic company certain extent competition marketing model company’s sensitivity fashion ability grasp hot spot may able adapt market change course rise online sale channel risk emerging brand rapidly rise virtue online gameplay addition prosperity cosmetic sale also closely related macroeconomic performance Due weak consumer spending cosmetic fell 32 yearonyear October year continued decline 5 compared September also one important factor recent weakness share price medical cosmetic companiesTags Beauty Investing China Makeup Branding
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188,455 |
Questions about makeup
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I liked makeup when I was 14 years old, back when beauty gurus were still part of a niche community on Youtube. I wanted to get my hands on eyeshadow palettes, mascaras, eyeliners, lipsticks and recreate every office and date night look, even though I was very, very far from finding myself in these situations.
And then as abruptly as it started, it ended. I lost interest in acquiring pigments and brushes. Maybe because it cost too much or maybe because none of the colours showed up against my skin. Or probably, the depression made fun things on Youtube seem unbearable.
Today, I have some money to spend, and if I spend a lot of it I can find foundations, blushes and eyeshadows that complement my complexion. I’m also not the depressed 20-something I was.
Oh but I simply cannot be bothered with lovely, sophisticated office and date looks anymore!
I want to paint my lips in strange colours and dash neon streaks across my eyelids! I don’t want to be a grown woman with a subtle dewy look! I want to look like the strange girls on Pinterest!
Is this normal?
Am I too old for this?
Is this what women mean when they say they find makeup liberating?
Is this what they mean when they “put on makeup for themselves”?
But how do they put on makeup for themselves when it only serves to make them conventionally attractive?
Is it just me or does bronzer make everyone look a little mean?
Can joy in makeup for oneself only be found in creating looks that are not supposed to be appealing to the general public?
Will I use up my favourite expensive lipstain too soon ?
Do I find obviously unnatural makeup tantalising because it’s less likely to invite male attention?
Can I beautify myself without worrying how men will perceive it?
Will the beauty counter salespersons ever stop selling me foundation 3 tones too light for me?
Is worrying that men will find you beautiful the same as worrying that men won’t find you beautiful?
Why is my yellow eyeshadow not showing up on my eyelids
Am I aromantic? Asexual? Traumatised?
Why can’t I do an ombre lip?
When will my friends compliment my makeup but not stop short of saying that they want to try such looks too?
Why do I care that my friends will always choose to look pretty with makeup?
Will this cheap eyeliner give me a sty?
Will they leave me behind as they conform to socially approved beauty standards?
How do I tell what’s the correct colour corrector for me?
Did you know that India’s top makeup brand came into being because the country’s first Prime Minister realised how much money was being spent on importing cosmetics?
Why does this brand still not produce base makeup for Indians of all colours?
How do people like fake lashes so much?
At the end of day, isn’t the makeup industry another way for capitalism to profit off of individual insecurities?
Why do I create my best looks when I have nowhere to be?
Did the palm oil in my lipstick come from felled rainforests?
Can I just shut my brain and enjoy drawing shapes on my face?
Should I?
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https://medium.com/@jajungmyeon/questions-about-makeup-b644523a9050
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['Jajung Myeon']
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2021-12-14 18:22:06.520000+00:00
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['Freedom', 'Makeup']
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Title Questions makeupContent liked makeup 14 year old back beauty guru still part niche community Youtube wanted get hand eyeshadow palette mascara eyeliner lipstick recreate every office date night look even though far finding situation abruptly started ended lost interest acquiring pigment brush Maybe cost much maybe none colour showed skin probably depression made fun thing Youtube seem unbearable Today money spend spend lot find foundation blush eyeshadow complement complexion I’m also depressed 20something Oh simply cannot bothered lovely sophisticated office date look anymore want paint lip strange colour dash neon streak across eyelid don’t want grown woman subtle dewy look want look like strange girl Pinterest normal old woman mean say find makeup liberating mean “put makeup themselves” put makeup serf make conventionally attractive bronzer make everyone look little mean joy makeup oneself found creating look supposed appealing general public use favourite expensive lipstain soon find obviously unnatural makeup tantalising it’s le likely invite male attention beautify without worrying men perceive beauty counter salesperson ever stop selling foundation 3 tone light worrying men find beautiful worrying men won’t find beautiful yellow eyeshadow showing eyelid aromantic Asexual Traumatised can’t ombre lip friend compliment makeup stop short saying want try look care friend always choose look pretty makeup cheap eyeliner give sty leave behind conform socially approved beauty standard tell what’s correct colour corrector know India’s top makeup brand came country’s first Prime Minister realised much money spent importing cosmetic brand still produce base makeup Indians colour people like fake lash much end day isn’t makeup industry another way capitalism profit individual insecurity create best look nowhere palm oil lipstick come felled rainforest shut brain enjoy drawing shape face ITags Freedom Makeup
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188,456 |
What Gives Fleekyou The Edge Over Other Salons Offering The Same Services?
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Fleekyou Has Curated Services That Are Well Personalized For You
Fleekyou provides you with such an amazing makeup experience that It will leave you wanting more. With the Best Bridal Makeup Artist in Delhi, we can assure you of amazing services. We value customer feedback and take it very seriously, we provide suggestions and recommendations based on your look.
With so many new trends flowing into the styling industry we make sure to keep our team updated. We hold regular meetings with our team and make sure to address any issues as well as discuss the new techniques coming out in the art.
We have special packages for you and your family, we offer services like hair cutting, hair styling, hair coloring. As well as head massage along with services like manicure, pedicure, de tan as well as body massages.
Our team and our crew are well trained by the very best most experienced professionals. We ensure that no stone, left unturned when it comes to providing our services. We work with professionalism and ensure that our customers are left satisfied.
Bridal Services With Fleekyou
We also offer you amazing services for your big day, with different package deals which also offer hefty discounts. We offer relaxing massage services for pre-wedding ceremonies as well as for solo relaxing sessions.
With the Best Engagement Makeup Artist in Delhi, we assure you of the quality of our makeup services for other wedding ceremonies as well. We take our work very seriously and offer suggestions based on your dress, the venue, as well as other considerable points that may affect your makeup.
We offer trial makeup services as well to give you a good idea of what to expect. The package for weddings generally includes all ceremonies as well as additional services which start at your convenience as well as per your wedding date.
The Fleekyou Experience
For more information on us and to know more about our service you can visit our website. You can also use our website to book an appointment with us for any of our services. We also have exclusive discounts for our services like the 15+15% discount we have on our website up till Christmas. We also do not limit ourselves to weddings. And have a vast variety of makeup services for multiple events. With the Best Bridal Makeup in Delhi.
We are the best bridal makeup salon in Delhi for a reason. Providing you with the Best Bridal Makeup in Delhi is something we have been providing you with. So, we make sure our team is competent and can provide you with 100% satisfaction. We stick to our motto “Do your best” very seriously and work towards making you look the best.
You can also come on down to Fleekyou Paschim Vihar, for more. We provide tips as well as personalized recommendations from the best there are in the field of bridal makeup and events.
Source URL:- Click Here
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https://medium.com/@fleekyou702/what-gives-fleekyou-the-edge-over-other-salons-offering-the-same-services-31becbe5f726
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[]
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2021-12-23 11:23:43.924000+00:00
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['Makeup Artist', 'Bridal Makeup', 'Makeup Artist In Delhi', 'Makeup', 'Best Makeup Artist']
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Title Gives Fleekyou Edge Salons Offering ServicesContent Fleekyou Curated Services Well Personalized Fleekyou provides amazing makeup experience leave wanting Best Bridal Makeup Artist Delhi assure amazing service value customer feedback take seriously provide suggestion recommendation based look many new trend flowing styling industry make sure keep team updated hold regular meeting team make sure address issue well discus new technique coming art special package family offer service like hair cutting hair styling hair coloring well head massage along service like manicure pedicure de tan well body massage team crew well trained best experienced professional ensure stone left unturned come providing service work professionalism ensure customer left satisfied Bridal Services Fleekyou also offer amazing service big day different package deal also offer hefty discount offer relaxing massage service prewedding ceremony well solo relaxing session Best Engagement Makeup Artist Delhi assure quality makeup service wedding ceremony well take work seriously offer suggestion based dress venue well considerable point may affect makeup offer trial makeup service well give good idea expect package wedding generally includes ceremony well additional service start convenience well per wedding date Fleekyou Experience information u know service visit website also use website book appointment u service also exclusive discount service like 1515 discount website till Christmas also limit wedding vast variety makeup service multiple event Best Bridal Makeup Delhi best bridal makeup salon Delhi reason Providing Best Bridal Makeup Delhi something providing make sure team competent provide 100 satisfaction stick motto “Do best” seriously work towards making look best also come Fleekyou Paschim Vihar provide tip well personalized recommendation best field bridal makeup event Source URL Click HereTags Makeup Artist Bridal Makeup Makeup Artist Delhi Makeup Best Makeup Artist
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188,457 |
Every Bad Thing Dolce & Gabbana Has Done
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Every Bad Thing Dolce & Gabbana Has Done
The #DGTheGreatShow ad that sparked the most recent boycott of the brand.
Accountability has never been the fashion industry’s strong suit.
It decries photographers like Mario Testino and Bruce Webber as sexual predators one day, and hires them to shoot celebrity portraits and magazine spreads the next. The Council of Fashion Designers of America sets the age limit for models at 16, and next season NYFW’s biggest designers cast 15-year-old Hailey Clauson.
Bad behavior just doesn’t seem to stick in this business. And why would it when there have never been any real repercussions for designers who are overtly racist, anti-semitic, homophobic, transphobic, fatphobic, and misogynistic. In fact, it’s often the industry’s biggest bullies that end up becoming the most successful.
Perhaps one of the greatest examples of this dynamic is Dolce & Gabbana. A brand that‘s been “canceled” as often as it appeared on the Grammys red carpet last weekend — a truly shocking amount.
So in the hopes of providing some moral clarity to those continuing to work with, buy, and celebrate the brand, I’ve compiled a list of all of the bad things Domenico Dolce and Stefano Gabbana have done over the years.
#DGTheGreatShow
In November 2018, Dolce & Gabbana posted a video to Weibo and Instagram to promote their 500-look #DGTheGreatShow runway spectacular taking place in Shanghai. In the short film, a Chinese model attempts to eat various Italian foods with chopsticks while a Chinese voiceover narration makes sexual innuendos about the food being too big for her. The video was taken down less than 24 hours later after commenters accused the label of racism.
Industry watchdog Diet Prada then posted a series of screenshots of direct messages between Stefano Gabbana and another user in which the designer defended the video as “a tribute,” branding the accusations of racism “fake news,” and calling the people of China an “Ignorant Dirty Smelling Mafia” who eat dogs.
Gabbana then claimed his account had been hacked, subsequently deleting it altogether. The brand’s official account seconded Gabbana’s story, writing “Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts, comments, and direct messages. We have nothing but respect for China and the people of China.”
Regardless, the Cultural Affairs Bureau of Shanghai canceled the show and many of the influencers and models slated to walk in it spoke out against the brand.
Following this event, consumers posted videos of themselves burning and destroying their Dolce products on social media and multiple storefronts were defaced with “Not me” posters mocking Gabbana’s initial response to the scandal.
They’ve also been removed from numerous Chinese shopping websites, including Alibaba’s TMall, jd.com, secoo.com, and department store Lane Crawford, which told the New York Times that customers had been returning the brand’s products.
The two designers eventually responded by sharing a formal apology video on their YouTube channel.
The IVF Comments
“I am not convinced by those I call children of chemicals, synthetic children: Rented uterus, semen chosen from a catalog,” Domenico Dolce told Italian magazine Panorama in March 2015. “The family is not a fad. In it, there is a supernatural sense of belonging. You are born to a mother and a father — or at least that’s how it should be.”
Elton John called for a boycott of the brand in response to these statements and many celebrities followed suit, throwing their support behind the musician. In response, Gabbana accused the boycotters of being “racist dictators” who were attacking him because his opinion is “different,” calling John a “fascist” and urging his followers to boycott the singer in turn.
The following week, Gabbana posted on Instagram, “We firmly believe in democracy and the fundamental principle of freedom of expression that upholds it. We talked about our way of seeing reality, but it was never our intention to judge other people’s choices.”
Dolce wrote in a separate statement: “I’m Sicilian and I grew up in a traditional family, made up of a mother, a father, and children. I am very well aware of the fact that there are other types of families and they are as legitimate as the one I’ve known. But in my personal experience, family had a different configuration.”
In August of that year, Dolce walked back all of the above, telling Vogue, “I’ve done some soul-searching. I’ve talked to Stefano a lot about this. I’ve realized that my words were inappropriate, and I apologize. They are just kids. You don’t need labels, baby labels. I think everybody chooses for themselves. I don’t know everything about IVF, but I love it when people are happy. It’s like medicine. Science has been put on the table to help people.”
Tax Evasion
In 2010, Dolce & Gabbana were indicted for alleged tax fraud and convicted by two separate Italian courts of using the Luxembourg holding company Gado to avoid paying almost $540 million worth of taxes to authorities.
The pair were sentenced to 20 months in prison but ultimately did not have to serve any time. In a separate proceeding in April 2013, they were also fined 343.4 million euros plus interest by Italy’s Tax Commission.
However, in 2014 Italy’s high court overturned the two lower courts’ rulings, and, in January 2016, the duo was cleared of all charges by Milan’s Court of Appeals. Dolce and Gabbana have always maintained their innocence.
Selena Gomez
In June 2018, Gabbana left a comment on an Instagram photo collage of Selena Gomez posted by The Catwalk Italia, writing, “è proprio brutta” — which roughly translates to “she’s so ugly.”
Gomez’s “13 Reasons Why” co-star Tommy Dorfman came to the pop star’s defense, responding, “You’re tired and over. Your homophobic, misogynistic, body-shaming existence will not thrive in 2018. It is no longer tolerable or chic. Please take many seats.”
Miley Cyrus also commented on the photo, “Well what that dick head said (if it’s true) is fucking false and total bullshit. She’s fine as fuck.”
In response, Gabbana wrote on his own Instagram account, “MY NAME IS SELENA!!! #saysorrytome” and “Omfg #pleasesaysorrytoselena.”
Miley Cyrus
A screenshot of Miley Cyrus’s Instagram post
Cyrus previously had her own run-in with Gabbana in 2017. The singer shared a photo of her brother Braison on Instagram walking in the brand’s show, writing that while she was proud of him, “D&G, I STRONGLY disagree with your politics….but I do support your company’s effort to celebrate young artists & give them the platform to shine their light for all to see!”
Gabbana responded by reposting the pop star’s photo and writing, “We are Italian and we don’t care about politics and mostly neither about the American one! We make dresses and if you think about doing politics with a post it’s simply ignorant. We don’t need your posts or comments so next time please ignore us!! #boycottdolcegabbana”
He also commented “Ignorant!!!” on Cyrus’s original post and left a string of thumbs-down emojis on her screenshot of Paper Magazine’s tweet about Braison, commenting, “For your stupid comment never more work with him.”
Chiara Ferragni
Following her wedding ceremony in September 2018, the Italian fashion blogger posted a photo of her gown designed by Dior’s Maria Grazia Chiuri. The image was re-shared by Harper’s Bazaar UK’s Instagram account where Gabbana felt compelled to comment, “cheap.”
The Kardashians
A screenshot of Diet Prada’s Instagram Story.
The Kardashians may be some of Dolce & Gabbana’s biggest fans, but Gabbana made it clear that the feeling isn’t mutual. In July 2018, the designer once again slid into the comment section of a fan account calling the reality star siblings, “the most cheap people in the world.”
Victoria Beckham
Beckham and Gabbana may have been close friends in the early aughts, but the designer’s three thumbs-down emojis on a Vogue Brazil post wishing the Spice Girl a happy 44th birthday effectively conveyed that’s no longer the case.
Perhaps the two had a falling out because of the statement Gabbana made to The Telegraph in 2014 where he said, “She’s a friend. She make a good job but…for us, she don’t make the same way like a fashion designer. She’s a fashion designer but it’s another… it’s different. John Galliano is a designer… Alexander McQueen.”
Dolce also compared her brand to the likes of Zara and H&M.
Kate Moss
A screenshot of TheCatWalkItalia’s Instagram post.
But Gabbana’s ire isn’t strictly reserved for reality stars, pop idols, and fashion bloggers. Even a bonafide supermodel can find themselves on the receiving end of one of the designer’s catty comments. In June 2018, Instagram account TheCatWalkItalia shared two photos of Moss wearing a plunging Saint Laurent romper, asking fans if the look was a hit or a miss. The designer simply responded, “no.”
#BoycottDolceGabbana
In June 2017, the brand debuted a $245 “#BoycottDolceGabbana” T-shirt after being criticized for dressing First Lady Melania Trump. Gabbana shared several photos of the FLOTUS on his Instagram thanking her for wearing his designs, branding her a #DGWoman, and writing, “Haters!!!! Remember #boycottdolcegabbana please.”
“Thin and Gorgeous” Sneakers
A screenshot of Stefano Gabbana’s Instagram account
In April 2017, the brand advertised their new sneakers on Instagram with the words “I’m Thin & Gorgeous” written across the side. Many on social media were outraged by the message, including Claire Mysko, CEO of the National Eating Disorders Association, who told Yahoo Style, “Though there may be an element of cheeky humor at play in the design of these sneakers, equating thinness and beauty with success and status is a message that hurts everyone. When the prevailing message is thin is good, gorgeous is good, that becomes our priority, often at the expense of our health and well-being.”
Gabbana eventually caught wind of the controversy, responding on his favorite platform, “When idiocy distorts reality!!! incredibile!!!! [sic] Next time we’ll write LOVE TO BE FAT AND FULL OF CHOLESTEROL. The most stupid post ever.”
Spring/Summer 2016 “Slave” Sandals
A screenshot of the brand’s website
In March 2016, the label began selling a $2,395 pair of shoes on their website listed as “slave sandals.” After an enormous social media backlash, D&G eventually changed the shoe’s name to the more innocuous “decorative flat sandal.”
Spring/Summer 2012 Blackamoor earrings
A white version of the earrings sold on 1stDibs
For the brand’s Spring 2012 collection, the designers said they drew inspiration from their homeland of Sicily. They also appear to have drawn inspiration from colonialism, sending Blackamoor earrings down the runway. As The Guardian so aptly put it at the time, “There’s nothing cute about two white men selling minstrel earrings to a majority non-black audience. There wasn’t a single black model in Dolce & Gabbana’s show, and it’s hard not to be appalled by the transparent exoticism in sending the only black faces down the runway in the form of earrings.”
Banning Press
If you needed any further proof that Dolce & Gabbana can dish it out but can’t take it, the New York Times has not been invited to a Dolce show for over a decade, and Women’s Wear Daily, W magazine, Italian Vogue and Vanity Fair have all been denied access at various times.
How many chances is Dolce & Gabbana going to get?
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https://aninjusticemag.com/every-bad-thing-dolce-gabbana-has-done-fb66661bdd84
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['Emily Kirkpatrick']
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2020-02-03 19:53:05.373000+00:00
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['Brands', 'Fashion Week', 'Fashion', 'Luxury', 'Fashion Designer']
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Title Every Bad Thing Dolce Gabbana DoneContent Every Bad Thing Dolce Gabbana Done DGTheGreatShow ad sparked recent boycott brand Accountability never fashion industry’s strong suit decries photographer like Mario Testino Bruce Webber sexual predator one day hire shoot celebrity portrait magazine spread next Council Fashion Designers America set age limit model 16 next season NYFW’s biggest designer cast 15yearold Hailey Clauson Bad behavior doesn’t seem stick business would never real repercussion designer overtly racist antisemitic homophobic transphobic fatphobic misogynistic fact it’s often industry’s biggest bully end becoming successful Perhaps one greatest example dynamic Dolce Gabbana brand that‘s “canceled” often appeared Grammys red carpet last weekend — truly shocking amount hope providing moral clarity continuing work buy celebrate brand I’ve compiled list bad thing Domenico Dolce Stefano Gabbana done year DGTheGreatShow November 2018 Dolce Gabbana posted video Weibo Instagram promote 500look DGTheGreatShow runway spectacular taking place Shanghai short film Chinese model attempt eat various Italian food chopstick Chinese voiceover narration make sexual innuendo food big video taken le 24 hour later commenters accused label racism Industry watchdog Diet Prada posted series screenshots direct message Stefano Gabbana another user designer defended video “a tribute” branding accusation racism “fake news” calling people China “Ignorant Dirty Smelling Mafia” eat dog Gabbana claimed account hacked subsequently deleting altogether brand’s official account seconded Gabbana’s story writing “Our Instagram account hacked account Stefano Gabbana legal office urgently investigating sorry distress caused unauthorized post comment direct message nothing respect China people China” Regardless Cultural Affairs Bureau Shanghai canceled show many influencers model slated walk spoke brand Following event consumer posted video burning destroying Dolce product social medium multiple storefront defaced “Not me” poster mocking Gabbana’s initial response scandal They’ve also removed numerous Chinese shopping website including Alibaba’s TMall jdcom secoocom department store Lane Crawford told New York Times customer returning brand’s product two designer eventually responded sharing formal apology video YouTube channel IVF Comments “I convinced call child chemical synthetic child Rented uterus semen chosen catalog” Domenico Dolce told Italian magazine Panorama March 2015 “The family fad supernatural sense belonging born mother father — least that’s be” Elton John called boycott brand response statement many celebrity followed suit throwing support behind musician response Gabbana accused boycotters “racist dictators” attacking opinion “different” calling John “fascist” urging follower boycott singer turn following week Gabbana posted Instagram “We firmly believe democracy fundamental principle freedom expression upholds talked way seeing reality never intention judge people’s choices” Dolce wrote separate statement “I’m Sicilian grew traditional family made mother father child well aware fact type family legitimate one I’ve known personal experience family different configuration” August year Dolce walked back telling Vogue “I’ve done soulsearching I’ve talked Stefano lot I’ve realized word inappropriate apologize kid don’t need label baby label think everybody chooses don’t know everything IVF love people happy It’s like medicine Science put table help people” Tax Evasion 2010 Dolce Gabbana indicted alleged tax fraud convicted two separate Italian court using Luxembourg holding company Gado avoid paying almost 540 million worth tax authority pair sentenced 20 month prison ultimately serve time separate proceeding April 2013 also fined 3434 million euro plus interest Italy’s Tax Commission However 2014 Italy’s high court overturned two lower courts’ ruling January 2016 duo cleared charge Milan’s Court Appeals Dolce Gabbana always maintained innocence Selena Gomez June 2018 Gabbana left comment Instagram photo collage Selena Gomez posted Catwalk Italia writing “è proprio brutta” — roughly translates “she’s ugly” Gomez’s “13 Reasons Why” costar Tommy Dorfman came pop star’s defense responding “You’re tired homophobic misogynistic bodyshaming existence thrive 2018 longer tolerable chic Please take many seats” Miley Cyrus also commented photo “Well dick head said it’s true fucking false total bullshit She’s fine fuck” response Gabbana wrote Instagram account “MY NAME SELENA saysorrytome” “Omfg pleasesaysorrytoselena” Miley Cyrus screenshot Miley Cyrus’s Instagram post Cyrus previously runin Gabbana 2017 singer shared photo brother Braison Instagram walking brand’s show writing proud “DG STRONGLY disagree politics…but support company’s effort celebrate young artist give platform shine light see” Gabbana responded reposting pop star’s photo writing “We Italian don’t care politics mostly neither American one make dress think politics post it’s simply ignorant don’t need post comment next time please ignore u boycottdolcegabbana” also commented “Ignorant” Cyrus’s original post left string thumbsdown emojis screenshot Paper Magazine’s tweet Braison commenting “For stupid comment never work him” Chiara Ferragni Following wedding ceremony September 2018 Italian fashion blogger posted photo gown designed Dior’s Maria Grazia Chiuri image reshared Harper’s Bazaar UK’s Instagram account Gabbana felt compelled comment “cheap” Kardashians screenshot Diet Prada’s Instagram Story Kardashians may Dolce Gabbana’s biggest fan Gabbana made clear feeling isn’t mutual July 2018 designer slid comment section fan account calling reality star sibling “the cheap people world” Victoria Beckham Beckham Gabbana may close friend early aught designer’s three thumbsdown emojis Vogue Brazil post wishing Spice Girl happy 44th birthday effectively conveyed that’s longer case Perhaps two falling statement Gabbana made Telegraph 2014 said “She’s friend make good job but…for u don’t make way like fashion designer She’s fashion designer it’s another… it’s different John Galliano designer… Alexander McQueen” Dolce also compared brand like Zara HM Kate Moss screenshot TheCatWalkItalia’s Instagram post Gabbana’s ire isn’t strictly reserved reality star pop idol fashion blogger Even bonafide supermodel find receiving end one designer’s catty comment June 2018 Instagram account TheCatWalkItalia shared two photo Moss wearing plunging Saint Laurent romper asking fan look hit miss designer simply responded “no” BoycottDolceGabbana June 2017 brand debuted 245 “BoycottDolceGabbana” Tshirt criticized dressing First Lady Melania Trump Gabbana shared several photo FLOTUS Instagram thanking wearing design branding DGWoman writing “Haters Remember boycottdolcegabbana please” “Thin Gorgeous” Sneakers screenshot Stefano Gabbana’s Instagram account April 2017 brand advertised new sneaker Instagram word “I’m Thin Gorgeous” written across side Many social medium outraged message including Claire Mysko CEO National Eating Disorders Association told Yahoo Style “Though may element cheeky humor play design sneaker equating thinness beauty success status message hurt everyone prevailing message thin good gorgeous good becomes priority often expense health wellbeing” Gabbana eventually caught wind controversy responding favorite platform “When idiocy distorts reality incredibile sic Next time we’ll write LOVE FAT FULL CHOLESTEROL stupid post ever” SpringSummer 2016 “Slave” Sandals screenshot brand’s website March 2016 label began selling 2395 pair shoe website listed “slave sandals” enormous social medium backlash DG eventually changed shoe’s name innocuous “decorative flat sandal” SpringSummer 2012 Blackamoor earring white version earring sold 1stDibs brand’s Spring 2012 collection designer said drew inspiration homeland Sicily also appear drawn inspiration colonialism sending Blackamoor earring runway Guardian aptly put time “There’s nothing cute two white men selling minstrel earring majority nonblack audience wasn’t single black model Dolce Gabbana’s show it’s hard appalled transparent exoticism sending black face runway form earrings” Banning Press needed proof Dolce Gabbana dish can’t take New York Times invited Dolce show decade Women’s Wear Daily W magazine Italian Vogue Vanity Fair denied access various time many chance Dolce Gabbana going getTags Brands Fashion Week Fashion Luxury Fashion Designer
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188,458 |
Do Banks Need Bollywood Actors Endorsement? Who Is Endorsing Whom?
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19-December-2021: Several Founders, Co-Founders, CXO Bankers, CXO Fintech professionals & people who participated in the ePanel discussions:
Mr. Dhanender Chandna, Managing Director, Viren Business Solutions Pvt Ltd.
Managing Director, Viren Business Solutions Pvt Ltd. Mr. Ravi Shankar, Co-Founder, and CEO, Active Intelligence Pte Ltd
Co-Founder, and CEO, Active Intelligence Pte Ltd Mr. Saurabh Soni, Founder & CEO, DigiSparsh
Founder & CEO, DigiSparsh Mr. Jayaram M, Consultant (Partner), Basil Capital
Consultant (Partner), Basil Capital Mr. Shashank Chowdhury, Former Executive VP- Inclusion Initiatives, Vakrangee Software Ltd
Former Executive VP- Inclusion Initiatives, Vakrangee Software Ltd Ms. Hemal Vira, Head — Relationship Program, Customer Engagement, Loyalty & Campaign Mgt, IDFC FIRST Bank
Head — Relationship Program, Customer Engagement, Loyalty & Campaign Mgt, IDFC FIRST Bank Mr. Abhishek Arun, Chief Operating Officer, Paytm Payments Bank
Chief Operating Officer, Paytm Payments Bank Mr. Anand Kulkarni, Senior President & Program Head, YES Bank
Senior President & Program Head, YES Bank Mr. Roopesh Chandran, Director — Fintech, Processors and Business Excellence at Visa
Director — Fintech, Processors and Business Excellence at Visa Mr. Rahul Dayal, Head- Information Technology, Aditya Birla Sun Life Mutual Fund
Head- Information Technology, Aditya Birla Sun Life Mutual Fund Mr. Taufique Khan, Sr. Product Manager-NRI Products, DBS Bank
Sr. Product Manager-NRI Products, DBS Bank Mr. Rakesh Bhanusali, National Head- NR Business, AU Small Finance Bank
National Head- NR Business, AU Small Finance Bank Mr. Alok Karkera, Group Head — Government Coverage Group, West & South at Axis Bank
Group Head — Government Coverage Group, West & South at Axis Bank Mr. Narayanan S, General Manager Business Solutions, Associate Director, Principal Consultant, Cognizant
General Manager Business Solutions, Associate Director, Principal Consultant, Cognizant Mr. Sugata Dutta, International Training Assessor & Banking Domain expert for E-Learning Platforms
International Training Assessor & Banking Domain expert for E-Learning Platforms Mr. R Bhaskaran, Strategic Training Advisor in Banking & Finance
Strategic Training Advisor in Banking & Finance Mr. Manish Jeloka, President & Chief Strategist, Probus Insurance Broker Private Limited
President & Chief Strategist, Probus Insurance Broker Private Limited Mr. Hitesh Thakkar, Fintech Consultant, Self-Service Automation
Fintech Consultant, Self-Service Automation Mr. Sharad Goklani, President and CTO at AU Small Finance Bank
President and CTO at AU Small Finance Bank Mr. Ritu Rodrigues, Senior Manager Business Operations, Pine Labs
Senior Manager Business Operations, Pine Labs Mr. Vivek Singh, Head Payment Solutions & Product, Airtel Payments Bank
Head Payment Solutions & Product, Airtel Payments Bank Mr. Prashant Sinha, General Manager-Banking, India Transact Services Limited
General Manager-Banking, India Transact Services Limited Mr. Hemal Shah, former Technical Product Manager, Mastercard
former Technical Product Manager, Mastercard Mr. Vishweshwaran R, Senior Vice President — Digital and Customer journeys, IDFC FIRST Bank
Senior Vice President — Digital and Customer journeys, IDFC FIRST Bank Mr. Abhishek Mody, Vice President, M2P Fintech
Vice President, M2P Fintech Mr. Vikas R Panditrao , Co-Founder, Forum of Industry and Academic Knowledge Sharing (FIAKS)
, Co-Founder, Forum of Industry and Academic Knowledge Sharing (FIAKS) Many other CEO/CXO Bankers & Fintech professionals on FIAKS Forum requested to remain anonymous
Endorsement is a quite common form of marketing that’s used in any business. So, particularly talking about endorsements in the banking industry, one of the banks is making a 600 crores loss and signing up Amitabh Bachchan to sell saving accounts. Why?
Do you think bankers (who generally score very bad on fitness/health) have an obsession to connect with Bollywood stars and that is driving such decisions rather than it benefiting the financial institutions?
Perhaps, let’s dig into the history first;
The Bank-Bollywood connection is not new and has a history to it. Banks always would look for an authority that augurs well to deepen trust as a currency for its customers. In the past several banks have tried to explore the Bollywood connection.
Bank of Baroda undertook a major rebranding exercise as “India’s International bank”, it used cricketer Rahul Dravid as its brand ambassador in 2005. Dravid symbolizes solidity and trust, and a bank cannot ask for more.
Similarly, ICICI Bank Ltd used Amitabh Bachchan when it got into retail banking in a big way in 2001. It brought back Bachchan in 2013–14 for a different purpose and also used Shahrukh Khan to boost its overseas business, cashing in on his appeal among non-resident Indians in Dubai and the UK.
IndusInd Bank Ltd has been using actors — Farhan Akhtar, Sharman Joshi, and Boman Irani rather than stars. Joshi sold an innovative service called ‘My Account, My Number’ which empowered customers to get the bank account number of their choice. Akhtar and Irani featured in a new service in 2016, called ‘fingerprint banking’, which allowed customers to carry out end-to-end banking transactions on its mobile banking app ‘IndusMobile’ by using fingerprints.
There are several such examples and zealous banks trying this connect to lure customers but none of these partnerships have been able to change the fortunes of these banks in India. This clearly shows that even high-profile brand ambassadors can just support a bank to grow its business but cannot carry the burden of non-performance. Their financials must tell us a compelling story.
Now let’s talk about the impact of Bollywood on credibility for bank brands;
ICICI and IDFC have used Amitabh, Axis has used Deepika. In a movie crazy India, it does create an impact, especially for new brands. Celebrity endorsements definitely help. For celebrity-crazed India, it works to have a big brand name associate to create credibility. And the biggest brands out there are Bollywood followed by cricket. For instance, DBS had Sachin. It certainly creates brand recall. Like we all remember these brands due to celebrity association. Whether it translates into an actual business is tough to measure directly. But it would perhaps help.
It can be noted that this might not have a significant business impact in the metro’s however in Tier 2 and 3 cities it definitely does.
Also, seems the strategy works only if you take the top personalities. Bank of Rajasthan had Hema Malini, which hardly worked. Don’t think many of the stars will appeal as a brand for a bank.
As we first saw a large ad campaign by Amitabh Bachchan for ICICI bank. It did help them at that time to re-establish the trust factor on the retail banking side which is what it was aimed for. Therefore specific campaigns with Bollywood or sports stars signifying certain softer image-related aspects could be effective. But it does not bring in any new customers since the decision to open a bank account is not based on celebrity face. Celebrity endorsement for banking products doesn’t seem to have much impact. Seriously doubt how many saving accounts will be opened when Amitabh Bachchan endorses a bank.
Celebrity endorsement for banking products doesn’t seem to have much impact. Seriously doubt how many saving accounts will be opened when Amitabh Bachchan endorses a bank. Well, isn’t this Bollywood obsession extremely harmful & toxic? Corporates need to idolize defense personnel, sportspersons & philanthropic greats. Shouldn’t they?
Genuine artists who have done great struggles to attain a celebrity status should be ok to be used as ambassadors, however, there are only a few in that category, however, banks needing filmstars to give a message that it gives interest 12 times a year, not the greatest one!
Ultimately, Cricket & Bollywood still connect the most in this country. Yes, there are new fields where brand ambassadors are coming from but that does not mean that Bollywood has lost its sheen. Especially if there is a late entrant in the banking sector or for that matter in other industries as well then there is nothing wrong with having a Bollywood brand ambassador, the very fact that this question has become debatable indicates that there is an impact of endorsement by Bollywood stars.
Read the full bespoke at https://bit.ly/32FzqXc
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https://medium.com/forum-of-industry-and-academic-knowledge-sharing/do-banks-need-bollywood-actors-endorsement-who-is-endorsing-whom-316623d501af
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['Fiaks Publisher']
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2021-12-30 07:24:02.287000+00:00
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['Marketing Strategies', 'Marketing', 'Banks', 'Brands', 'Endorsements']
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Title Banks Need Bollywood Actors Endorsement Endorsing WhomContent 19December2021 Several Founders CoFounders CXO Bankers CXO Fintech professional people participated ePanel discussion Mr Dhanender Chandna Managing Director Viren Business Solutions Pvt Ltd Managing Director Viren Business Solutions Pvt Ltd Mr Ravi Shankar CoFounder CEO Active Intelligence Pte Ltd CoFounder CEO Active Intelligence Pte Ltd Mr Saurabh Soni Founder CEO DigiSparsh Founder CEO DigiSparsh Mr Jayaram Consultant Partner Basil Capital Consultant Partner Basil Capital Mr Shashank Chowdhury Former Executive VP Inclusion Initiatives Vakrangee Software Ltd Former Executive VP Inclusion Initiatives Vakrangee Software Ltd Ms Hemal Vira Head — Relationship Program Customer Engagement Loyalty Campaign Mgt IDFC FIRST Bank Head — Relationship Program Customer Engagement Loyalty Campaign Mgt IDFC FIRST Bank Mr Abhishek Arun Chief Operating Officer Paytm Payments Bank Chief Operating Officer Paytm Payments Bank Mr Anand Kulkarni Senior President Program Head YES Bank Senior President Program Head YES Bank Mr Roopesh Chandran Director — Fintech Processors Business Excellence Visa Director — Fintech Processors Business Excellence Visa Mr Rahul Dayal Head Information Technology Aditya Birla Sun Life Mutual Fund Head Information Technology Aditya Birla Sun Life Mutual Fund Mr Taufique Khan Sr Product ManagerNRI Products DBS Bank Sr Product ManagerNRI Products DBS Bank Mr Rakesh Bhanusali National Head NR Business AU Small Finance Bank National Head NR Business AU Small Finance Bank Mr Alok Karkera Group Head — Government Coverage Group West South Axis Bank Group Head — Government Coverage Group West South Axis Bank Mr Narayanan General Manager Business Solutions Associate Director Principal Consultant Cognizant General Manager Business Solutions Associate Director Principal Consultant Cognizant Mr Sugata Dutta International Training Assessor Banking Domain expert ELearning Platforms International Training Assessor Banking Domain expert ELearning Platforms Mr R Bhaskaran Strategic Training Advisor Banking Finance Strategic Training Advisor Banking Finance Mr Manish Jeloka President Chief Strategist Probus Insurance Broker Private Limited President Chief Strategist Probus Insurance Broker Private Limited Mr Hitesh Thakkar Fintech Consultant SelfService Automation Fintech Consultant SelfService Automation Mr Sharad Goklani President CTO AU Small Finance Bank President CTO AU Small Finance Bank Mr Ritu Rodrigues Senior Manager Business Operations Pine Labs Senior Manager Business Operations Pine Labs Mr Vivek Singh Head Payment Solutions Product Airtel Payments Bank Head Payment Solutions Product Airtel Payments Bank Mr Prashant Sinha General ManagerBanking India Transact Services Limited General ManagerBanking India Transact Services Limited Mr Hemal Shah former Technical Product Manager Mastercard former Technical Product Manager Mastercard Mr Vishweshwaran R Senior Vice President — Digital Customer journey IDFC FIRST Bank Senior Vice President — Digital Customer journey IDFC FIRST Bank Mr Abhishek Mody Vice President M2P Fintech Vice President M2P Fintech Mr Vikas R Panditrao CoFounder Forum Industry Academic Knowledge Sharing FIAKS CoFounder Forum Industry Academic Knowledge Sharing FIAKS Many CEOCXO Bankers Fintech professional FIAKS Forum requested remain anonymous Endorsement quite common form marketing that’s used business particularly talking endorsement banking industry one bank making 600 crore loss signing Amitabh Bachchan sell saving account think banker generally score bad fitnesshealth obsession connect Bollywood star driving decision rather benefiting financial institution Perhaps let’s dig history first BankBollywood connection new history Banks always would look authority augur well deepen trust currency customer past several bank tried explore Bollywood connection Bank Baroda undertook major rebranding exercise “India’s International bank” used cricketer Rahul Dravid brand ambassador 2005 Dravid symbolizes solidity trust bank cannot ask Similarly ICICI Bank Ltd used Amitabh Bachchan got retail banking big way 2001 brought back Bachchan 2013–14 different purpose also used Shahrukh Khan boost overseas business cashing appeal among nonresident Indians Dubai UK IndusInd Bank Ltd using actor — Farhan Akhtar Sharman Joshi Boman Irani rather star Joshi sold innovative service called ‘My Account Number’ empowered customer get bank account number choice Akhtar Irani featured new service 2016 called ‘fingerprint banking’ allowed customer carry endtoend banking transaction mobile banking app ‘IndusMobile’ using fingerprint several example zealous bank trying connect lure customer none partnership able change fortune bank India clearly show even highprofile brand ambassador support bank grow business cannot carry burden nonperformance financials must tell u compelling story let’s talk impact Bollywood credibility bank brand ICICI IDFC used Amitabh Axis used Deepika movie crazy India create impact especially new brand Celebrity endorsement definitely help celebritycrazed India work big brand name associate create credibility biggest brand Bollywood followed cricket instance DBS Sachin certainly creates brand recall Like remember brand due celebrity association Whether translates actual business tough measure directly would perhaps help noted might significant business impact metro’s however Tier 2 3 city definitely Also seems strategy work take top personality Bank Rajasthan Hema Malini hardly worked Don’t think many star appeal brand bank first saw large ad campaign Amitabh Bachchan ICICI bank help time reestablish trust factor retail banking side aimed Therefore specific campaign Bollywood sport star signifying certain softer imagerelated aspect could effective bring new customer since decision open bank account based celebrity face Celebrity endorsement banking product doesn’t seem much impact Seriously doubt many saving account opened Amitabh Bachchan endorses bank Celebrity endorsement banking product doesn’t seem much impact Seriously doubt many saving account opened Amitabh Bachchan endorses bank Well isn’t Bollywood obsession extremely harmful toxic Corporates need idolize defense personnel sportspersons philanthropic great Shouldn’t Genuine artist done great struggle attain celebrity status ok used ambassador however category however bank needing filmstars give message give interest 12 time year greatest one Ultimately Cricket Bollywood still connect country Yes new field brand ambassador coming mean Bollywood lost sheen Especially late entrant banking sector matter industry well nothing wrong Bollywood brand ambassador fact question become debatable indicates impact endorsement Bollywood star Read full bespoke httpsbitly32FzqXcTags Marketing Strategies Marketing Banks Brands Endorsements
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188,459 |
Fabeeo Breen <> FBRN
|
“Cosa bella e mortal passa e non d’Arte”
www.fabeeobreen.com
Fabeeo Breen is a digital fashion brand operating in virtual enviroments and metaverse. Exploring our digitalself since 2008, nowday our mission is to wear your digital personality.
FBRN brand started in late 2018 within Sansar virtualworld.
There resiede our biggest digital fashion collection, made by more than 750 pieces. With the emerging blockchain technology we are now bridging our original collections into the NFT space and decentralized wearables , showcasing Fabeeo Breen brand across different virtual realities.
Recently we had a party with giveaways at the brand new Decentraland Fabeeo Breen HQ, you don’t want to miss the next events!
Join Discord server and stay plugged fashionaut!
Play with style: each FBRN NFT collector receive playable wearables airdrop from the brand metaverse collections.
Discord FBRN HUB : stay in touch and find all collections : discord.gg/ErKTmXQz6H
Come visit FBRN Metaverse showrooms with your mouse:
Decentraland : https://play.decentraland.org/?island=I1060&position=-38%2C107&realm=dg
Sansar : https://atlas.sansar.com/experiences/fabeeobreen/fabeeo-breen-store
Bringing real swag into metaverse.
Flex your experience!
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https://medium.com/@fabeeobreen/hello-world-fbrn-48b7f0887669
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[]
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2021-12-29 23:32:05.929000+00:00
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['Metaverse', 'Fbrn', 'Fashion', 'Fabeeobreen', 'Brand']
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Title Fabeeo Breen FBRNContent “Cosa bella e mortal passa e non d’Arte” wwwfabeeobreencom Fabeeo Breen digital fashion brand operating virtual enviroments metaverse Exploring digitalself since 2008 nowday mission wear digital personality FBRN brand started late 2018 within Sansar virtualworld resiede biggest digital fashion collection made 750 piece emerging blockchain technology bridging original collection NFT space decentralized wearable showcasing Fabeeo Breen brand across different virtual reality Recently party giveaway brand new Decentraland Fabeeo Breen HQ don’t want miss next event Join Discord server stay plugged fashionaut Play style FBRN NFT collector receive playable wearable airdrop brand metaverse collection Discord FBRN HUB stay touch find collection discordggErKTmXQz6H Come visit FBRN Metaverse showroom mouse Decentraland httpsplaydecentralandorgislandI1060position382C107realmdg Sansar httpsatlassansarcomexperiencesfabeeobreenfabeeobreenstore Bringing real swag metaverse Flex experienceTags Metaverse Fbrn Fashion Fabeeobreen Brand
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188,460 |
Why are logos important for your online brand?
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The idea of starting an online business can be enticing and intimidating at the same time. Once you are ready with a business plan and a website, the next step is creating a logo.
Wondering why are logos important for your online brand? A logo may seem the least important decision, but it is the most crucial decision for your online brand.
Your main challenge is to attract and gain customers, and the logo is the first interaction between you and your potential clients. It is your only opportunity to make a lasting first impression, and you don’t want to miss it. Read on to find out the main reasons why logos are important for branding your online business.
Five Reasons Why Logos are Important for Your Online Brand
It is the First Impression of Your Brand
A logo is the first point of interaction between you and your customers, especially in a digital environment. It is stamped on your products, apps, social media accounts, website, and eventually on your customer’s minds.
It introduces your brand, your purpose, and your message. With shrinking attention spans, the consumer wants to have information quickly and easily.
Here is where your brand’s logo comes into play; with just a word or a sign, a logo can communicate the value, the quality, and the meaning behind your brand in seconds.
It allows you to show that you deliver a quality and reliable service. In addition, it may intrigue and interest your target audience in knowing more about your brand.
It Creates Brand Identity and Brand Recognition
A logo is an integral part of brand identity. Every element of the logo, including its color, design, and symbol, communicates something about the brand personality.
A brand is successful when customers recognize it through cues without the brand explicitly exposing its name. However, it is frequently seen by consumers on your website, app, or advertisement, and therefore it is easy to remember and recall.
The visuals of a logo stimulate feelings and memories. Therefore, people can immediately associate your logo with good memories and emotions.
Think of the golden arches or the ‘swoosh’ symbol — you immediately know what brands we are talking about here. This type of instant recognition is what all brands aspire to have. Logos facilitate brand recognition and therefore purchase intention as consumers prefer recognized over unrecognized brands.
It Makes You Look Professional
When you first start your online business, it can be difficult to persuade others to take a leap of faith in you and purchase your product/service. It may seem a stretch, but a logo can assist you with it.
A logo may be a small aspect of your company, but when your emails have a logo attached, it sends a message of your credibility — that you have taken the time and put in an effort in what you do and are serious about it.
It might convince them that if you have put in effort in the little details of the business, you would have definitely put in effort in the product/service you are selling. The logo on your website also subliminally communicates your trustworthiness.
In this era, consumers expect a professional business will have a logo. Therefore, wherever the brand is present, the logo must accompany it because there is no real business without a logo.
A Logo Can Be Used as a Marketing Tool
In the initial period of your online business, you may not have a considerable budget to allocate to marketing and advertising. However, for any online business, it is necessary to have a strong marketing strategy.
If people don’t know about your product, they can’t buy your product. So it is crucial to building your presence in a way that attracts customers. To do that, you don’t need to spend thousands — an element as simple as your logo can do the job.
Take inspiration from Twitter, which only spent $15 for its famous logo. All you need is time and effort to think about what story you want your logo to convey about your brand.
As an online business, you must be active on online platforms like Facebook, Instagram, and Twitter. Having a logo here can supplement your online presence on these platforms.
It Builds Brand Loyalty
As your business grows, your customer numbers will grow as well. As a result, your logo will become increasingly familiar among the masses. This familiarity will develop a comfort level and translate into brand loyalty in the long term.
The logo will become the face of your brand, a face they trust. When your customers know who you are, they will want to repeatedly connect and purchase from you.
FAQ
Is a Logo Necessary?
A logo is vital for your business, making it necessary for your success. You need to give something to your consumers to remember your brand; this is where a logo comes in. When multiple businesses are emerging every day, and people are constantly being influenced by different ideas, it has become important that you make a strong, long-lasting impression on your target audience.
What is Considered a Good Logo?
A good logo reflects the nature and the personality of your brand. Simply put, a logo does not need to explicitly give away the services being provided by your business but what attributes your business represents.
A primary consideration while designing a logo should be how it makes the viewers feel.
The purpose should be to make the audience feel welcomed. A good logo does not mean intricate designing; it can be straightforward as long as it resonates with how you want your consumers to perceive your business.
It should be easy to remember to give your business a substantial distinction among other brands.
What is a Logo Concept?
Logo concept basically means deciding on a theme for your logo through brainstorming. A logo can make or break your business, so it must be well thought out and designed.
There are multiple factors to consider while brainstorming ideas for a logo. A good logo requires careful evaluation of the factors that make your business unique, an in-depth analysis of what your business means, the motivations behind it, and how you want your business to be known.
Recommendations
It is not only essential to have a logo; it is equally vital for your logo to stand out and resonate with your target audience. But, first, you must choose the right logo maker for your business. Here are some online logo makers where you can create your own custom logos.
Looka
Looka is the choice of many small business owners. It has a great collection of fonts, icons, and designs which makes logo-making easy. As a result, you can always end up with a great logo with Looka. In addition, it has some great add-on features. For example, you can hire a professional to design your logo within an hour.
Pros
All the steps in the making of the logo are simple and easy
You can have your logo ready in minutes
Great for beginners
You don’t have to pay until you are happy and satisfied with the design
Looka has some unique additional features
Cons
You can’t make unique logos with the tools available on Looka
If you have a particular idea about your logo, Looka is not suitable because it has some standard designs
More expensive than other logo makers
What We Like
Logos created by Looka are more elegant than other logos
LogoGarden
LogoGarden has features that are simple and easy to learn. In addition, they have a wide selection of designs and icons to give you the freedom to design.
Pros
Compared to other online logo makers, LogoGarden has lower prices
They have video tutorials to help you learn
You can drag and drop elements on your logo
Cons
You can only make basic logos
It might not look professional
The icons and designs are too simple
What We Like
They have unlimited free downloads and edits.
99designs
99designs offers a freelancing platform where it connects clients to designers. Once you are on the website, you start by creating a brief by deciding on your color, font, design, etc.
Then you can either connect to one designer to work on your logo or create a contest where several designers can submit their design, and you can choose which you like best.
You can also provide feedback for edits and changes until you are completely satisfied with the logo.
Pros
The interactive creative brief lets you present your vision and communicate the concept you are looking for in an organized and efficient way
There is a money-back guarantee if you aren’t satisfied with the designs
The website provides a smooth experience with no chances of scam or hassle about the designers not fulfilling your demands
There are different branding packages available for new businesses
Cons
Logo designs are more expensive than their competitors
It takes about a week to get your final designs ready
You can only hire an expert graphic designer in the more expensive plans
What We Like
The quality of the logos is high and professional.
Fiverr
Fiverr is an online marketplace where freelancers offer their services worldwide. To get a logo, you can browse the website and find the best designer from various freelancers.
You can get to know about the designers by looking at their portfolios, bios, past work, rates, and reviews from their previous clients to make an informed decision.
Every designer has their own rates; you can get a logo made for as low as $5.
Pros
You have diverse portfolios to choose from
Fiverr has an active community where you can get opinions on your designs
Cons
Extensive research is needed before selecting a designer because there is no guarantee of professional quality
The designers can be from any part of the world, so there can be a communication gap
What We Like
It is an affordable choice for small online businesses.
Brandbucket
BrandBucket offers pre-packaged brands, including the logo and a domain name.
Pros
A simple platform that is upfront and easy to use.
Good customer service
Cons
They do charge quite a bit for website domains
Conclusion
Starting an online business can be intimidating, but the right strategy and decisions will help you make it successful. A logo can be a small part of your business, but it plays a vital role in overcoming some of your challenges in your journey.
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https://medium.com/@emilyandblair/why-are-logos-important-for-your-online-brand-in-2021-caca1ceb6dd3
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[]
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2021-11-22 02:01:18.008000+00:00
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['Brand', 'Logobranding', 'Websitebrand']
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Title logo important online brandContent idea starting online business enticing intimidating time ready business plan website next step creating logo Wondering logo important online brand logo may seem least important decision crucial decision online brand main challenge attract gain customer logo first interaction potential client opportunity make lasting first impression don’t want miss Read find main reason logo important branding online business Five Reasons Logos Important Online Brand First Impression Brand logo first point interaction customer especially digital environment stamped product apps social medium account website eventually customer’s mind introduces brand purpose message shrinking attention span consumer want information quickly easily brand’s logo come play word sign logo communicate value quality meaning behind brand second allows show deliver quality reliable service addition may intrigue interest target audience knowing brand Creates Brand Identity Brand Recognition logo integral part brand identity Every element logo including color design symbol communicates something brand personality brand successful customer recognize cue without brand explicitly exposing name However frequently seen consumer website app advertisement therefore easy remember recall visuals logo stimulate feeling memory Therefore people immediately associate logo good memory emotion Think golden arch ‘swoosh’ symbol — immediately know brand talking type instant recognition brand aspire Logos facilitate brand recognition therefore purchase intention consumer prefer recognized unrecognized brand Makes Look Professional first start online business difficult persuade others take leap faith purchase productservice may seem stretch logo assist logo may small aspect company email logo attached sends message credibility — taken time put effort serious might convince put effort little detail business would definitely put effort productservice selling logo website also subliminally communicates trustworthiness era consumer expect professional business logo Therefore wherever brand present logo must accompany real business without logo Logo Used Marketing Tool initial period online business may considerable budget allocate marketing advertising However online business necessary strong marketing strategy people don’t know product can’t buy product crucial building presence way attracts customer don’t need spend thousand — element simple logo job Take inspiration Twitter spent 15 famous logo need time effort think story want logo convey brand online business must active online platform like Facebook Instagram Twitter logo supplement online presence platform Builds Brand Loyalty business grows customer number grow well result logo become increasingly familiar among mass familiarity develop comfort level translate brand loyalty long term logo become face brand face trust customer know want repeatedly connect purchase FAQ Logo Necessary logo vital business making necessary success need give something consumer remember brand logo come multiple business emerging every day people constantly influenced different idea become important make strong longlasting impression target audience Considered Good Logo good logo reflects nature personality brand Simply put logo need explicitly give away service provided business attribute business represents primary consideration designing logo make viewer feel purpose make audience feel welcomed good logo mean intricate designing straightforward long resonates want consumer perceive business easy remember give business substantial distinction among brand Logo Concept Logo concept basically mean deciding theme logo brainstorming logo make break business must well thought designed multiple factor consider brainstorming idea logo good logo requires careful evaluation factor make business unique indepth analysis business mean motivation behind want business known Recommendations essential logo equally vital logo stand resonate target audience first must choose right logo maker business online logo maker create custom logo Looka Looka choice many small business owner great collection font icon design make logomaking easy result always end great logo Looka addition great addon feature example hire professional design logo within hour Pros step making logo simple easy logo ready minute Great beginner don’t pay happy satisfied design Looka unique additional feature Cons can’t make unique logo tool available Looka particular idea logo Looka suitable standard design expensive logo maker Like Logos created Looka elegant logo LogoGarden LogoGarden feature simple easy learn addition wide selection design icon give freedom design Pros Compared online logo maker LogoGarden lower price video tutorial help learn drag drop element logo Cons make basic logo might look professional icon design simple Like unlimited free downloads edits 99designs 99designs offer freelancing platform connects client designer website start creating brief deciding color font design etc either connect one designer work logo create contest several designer submit design choose like best also provide feedback edits change completely satisfied logo Pros interactive creative brief let present vision communicate concept looking organized efficient way moneyback guarantee aren’t satisfied design website provides smooth experience chance scam hassle designer fulfilling demand different branding package available new business Cons Logo design expensive competitor take week get final design ready hire expert graphic designer expensive plan Like quality logo high professional Fiverr Fiverr online marketplace freelancer offer service worldwide get logo browse website find best designer various freelancer get know designer looking portfolio bios past work rate review previous client make informed decision Every designer rate get logo made low 5 Pros diverse portfolio choose Fiverr active community get opinion design Cons Extensive research needed selecting designer guarantee professional quality designer part world communication gap Like affordable choice small online business Brandbucket BrandBucket offer prepackaged brand including logo domain name Pros simple platform upfront easy use Good customer service Cons charge quite bit website domain Conclusion Starting online business intimidating right strategy decision help make successful logo small part business play vital role overcoming challenge journeyTags Brand Logobranding Websitebrand
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188,461 |
Castore: The British brothers looking to take on sportswear’s biggest brands
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© Castore
Tom and Phil Beahon are pitting themselves against the likes of Nike, Adidas, and Puma with their homegrown, high-end sports brand Castore.
By Simon Lovick
When Rangers FC lifted the Scottish Premiership trophy in May 2021, they toppled a near decade-long domination by the closest rivals Celtic. Brothers Tom and Phil Beahon saw this differently from most fans — a highly respected, 150-year-old football club winning their first league title in a decade, proudly sporting Castore jerseys.
Their rapid rise to the top has snuck under the radar. In their short lifespan, founded in 2015, the Beahon brothers and Castore have secured a slew of prominent athletes — including Andy Murray, England rugby captain Owen Farrell, and multiple Olympic gold medal-winning swimmer Adam Peaty — as well as some of the best sports teams — from Wolves and Newcastle in the Premier League, to the McLaren Formula One team, to the West Indies and South Africa cricket teams.
This impressive roster might feel like a pretty packed trophy cabinet to some: but for Tom Beahon, this is just the start. “I never want our past successes to slow us down. When you have those moments of success, if anything, that fuels the hunger even more.”
Founding Castore at a young age
Determined, competitive, agile. Key characteristics for any founders aspiring for fast growth and success. Tom and Phil innately embody all of these, although not from prior entrepreneurial experience, but rather from the sports field.
Tom spent his youth on the football pitch, playing for boyhood club Tranmere Rovers, before moving to play in Spain. Phil instead opted for the cricket field, racking up caps for Cheshire and Lancashire in county cricket. Drive and determination was in their DNA, so starting their own business never seemed out of the ordinary.
“For us, it would have always felt like a bigger thing to be an employee in a big company, where your success or failure is dictated by someone else. I don’t think that ever appealed to either of us,” Tom says.
When they founded Castore, Tom was 25 and Phil just 22. For Tom, being younger than the rest of the field never felt like a disadvantage, but rather the opposite.
“When you’re younger, you’ve got less to lose. We didn’t have kids, dependents, or mortgages. That gave us a real freedom of ambition, that we could dedicate ourselves to the company, be obsessive over it, and be incredibly passionate about it.”
Their sporting backgrounds meant that starting a sports company was a no-brainer. It wasn’t just that it leant them a competitive advantage, given their acute awareness of sportswear, merchandising, and what professional athletes want; they also felt deeply passionate about the industry and the endeavour. If they were about to commit their whole lives to something, at the very least they wanted to enjoy it.
This encapsulates the concept of founder-market fit (the idea that founders being deeply suited to the market they’re engaging is critical to their success), and is what Tom describes as a merging of passion with deep analytical focus.
Standing out in a crowded market
Nike has a global market cap of $267B; Adidas’ is $50B. Any outsider would think any battle over the sportswear market was tied up and sealed long ago. Yet for discerning athletes, Castore’s success will come as no surprise. In a crowded market dominated by global megabrands, they offer a clear alternative.
First and foremost, Castore is a high-end, product-led alternative to lower quality, cheaper brands. By nature of their scale, global brands are more mass market in their approach, adopting a ‘one-size-fits-all’ approach for products which sacrifices quality for broad appeal. Tom and Phil had an intuition that more discerning customers would be willing to pay more for performance-centric, longer-lasting products — and days spent in the rain waiting outside gyms to speak to their target audience confirmed this.
Read also
Brand and deliver: investing in NextGen purpose-driven startups, a profile of Redrice
So while Castore products sit at a higher price point than most competitors, this is fully backed up by product quality: using performance fabrics, rather than off-the-shelf materials, and manufacturing clothing in Europe, where capability is more technically advanced. Being a product-led business is not only critical to their success, it’s ingrained in their ethos. “Unless we can offer a superior product, we have no reason to exist in this market,” Tom says.
The second defining factor is being digital first. Compared to slower-moving, retail-centric brands, being digitally-native affords Castore agility and the ability to react quickly to changes and trends. There are parallels to be drawn with Gymshark, the Birmingham-born sportswear brand that reached unicorn status in 2020: founder Ben Francis has, until very recently, kept the company entirely online.
Tom is quick to stress that Castore is digital-first, not fully digital. They’ve opened three bricks-and-mortar stores (on London’s Kings Road, in Newcastle city centre, and in Liverpool) over the past few years, with plans to have 15 stores in total by the end of next calendar year.
Counter to beliefs that the high street is dead, Tom believes physical retail stores remain critical to the success of up-and-coming brands like Castore. “If you want to get your name out there, it makes sense having a physical space where consumers can come to see and feel your product, speak to someone directly, and ask questions.” Crucially, this doesn’t compete with the success of the online business, it augments it.
© Castore
Looking to the future
Key milestones for Tom include their first external fundraise (“the first time someone externally believes in your business”), and seeing their reputation grow quickly among trainers and athletes. Of course there’s the small matter of landing their first major partnership with Andy Murray to launch his AMC branded clothing range. He’d supposedly turned down lucrative contracts with some of the biggest sports brands in favour of a closer, bespoke partnership with Castore.
Tom is clear about their ambition — being the number one British sporting brand, and turning Castore into a billion-dollar revenue business. Each sport they tap into opens up a new audience for their clothing — so don’t be surprised to see the sleek Castore logo adorning golfers, boxers, gymnasts, and more.
Speaking to Tom, I’m struck by his humility, in particular the number of times he refers to luck. But it’s clear that Castore’s success and future prospects have nothing to do with luck. Their motto — Better Never Stops — is totally embodied by the Beahons, Castore’s athletes and ambassadors, and their whole company, who constantly aspire to build the best products on the market.
Outsiders may think their ambition to take on the global megabrands is crazy: but it just may be that the sporting world has found its next great underdog story.
This article was originally published on Maddyness.
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https://medium.com/@maddynessuk/castore-the-british-brothers-looking-to-take-on-sportswears-biggest-brands-424b342564c
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['Maddyness Uk']
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2021-12-21 16:12:55.724000+00:00
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['Sportswear', 'Brands', 'Startup']
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Title Castore British brother looking take sportswear’s biggest brandsContent © Castore Tom Phil Beahon pitting like Nike Adidas Puma homegrown highend sport brand Castore Simon Lovick Rangers FC lifted Scottish Premiership trophy May 2021 toppled near decadelong domination closest rival Celtic Brothers Tom Phil Beahon saw differently fan — highly respected 150yearold football club winning first league title decade proudly sporting Castore jersey rapid rise top snuck radar short lifespan founded 2015 Beahon brother Castore secured slew prominent athlete — including Andy Murray England rugby captain Owen Farrell multiple Olympic gold medalwinning swimmer Adam Peaty — well best sport team — Wolves Newcastle Premier League McLaren Formula One team West Indies South Africa cricket team impressive roster might feel like pretty packed trophy cabinet Tom Beahon start “I never want past success slow u moment success anything fuel hunger even more” Founding Castore young age Determined competitive agile Key characteristic founder aspiring fast growth success Tom Phil innately embody although prior entrepreneurial experience rather sport field Tom spent youth football pitch playing boyhood club Tranmere Rovers moving play Spain Phil instead opted cricket field racking cap Cheshire Lancashire county cricket Drive determination DNA starting business never seemed ordinary “For u would always felt like bigger thing employee big company success failure dictated someone else don’t think ever appealed either us” Tom say founded Castore Tom 25 Phil 22 Tom younger rest field never felt like disadvantage rather opposite “When you’re younger you’ve got le lose didn’t kid dependent mortgage gave u real freedom ambition could dedicate company obsessive incredibly passionate it” sporting background meant starting sport company nobrainer wasn’t leant competitive advantage given acute awareness sportswear merchandising professional athlete want also felt deeply passionate industry endeavour commit whole life something least wanted enjoy encapsulates concept foundermarket fit idea founder deeply suited market they’re engaging critical success Tom describes merging passion deep analytical focus Standing crowded market Nike global market cap 267B Adidas’ 50B outsider would think battle sportswear market tied sealed long ago Yet discerning athlete Castore’s success come surprise crowded market dominated global megabrands offer clear alternative First foremost Castore highend productled alternative lower quality cheaper brand nature scale global brand mass market approach adopting ‘onesizefitsall’ approach product sacrifice quality broad appeal Tom Phil intuition discerning customer would willing pay performancecentric longerlasting product — day spent rain waiting outside gym speak target audience confirmed Read also Brand deliver investing NextGen purposedriven startup profile Redrice Castore product sit higher price point competitor fully backed product quality using performance fabric rather offtheshelf material manufacturing clothing Europe capability technically advanced productled business critical success it’s ingrained ethos “Unless offer superior product reason exist market” Tom say second defining factor digital first Compared slowermoving retailcentric brand digitallynative affords Castore agility ability react quickly change trend parallel drawn Gymshark Birminghamborn sportswear brand reached unicorn status 2020 founder Ben Francis recently kept company entirely online Tom quick stress Castore digitalfirst fully digital They’ve opened three bricksandmortar store London’s Kings Road Newcastle city centre Liverpool past year plan 15 store total end next calendar year Counter belief high street dead Tom belief physical retail store remain critical success upandcoming brand like Castore “If want get name make sense physical space consumer come see feel product speak someone directly ask questions” Crucially doesn’t compete success online business augments © Castore Looking future Key milestone Tom include first external fundraise “the first time someone externally belief business” seeing reputation grow quickly among trainer athlete course there’s small matter landing first major partnership Andy Murray launch AMC branded clothing range He’d supposedly turned lucrative contract biggest sport brand favour closer bespoke partnership Castore Tom clear ambition — number one British sporting brand turning Castore billiondollar revenue business sport tap open new audience clothing — don’t surprised see sleek Castore logo adorning golfer boxer gymnast Speaking Tom I’m struck humility particular number time refers luck it’s clear Castore’s success future prospect nothing luck motto — Better Never Stops — totally embodied Beahons Castore’s athlete ambassador whole company constantly aspire build best product market Outsiders may think ambition take global megabrands crazy may sporting world found next great underdog story article originally published MaddynessTags Sportswear Brands Startup
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188,462 |
Brand: A (r)evolution
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When I was a kid, my dad built an agency from scratch.
A brilliant entrepreneur, he had taken over the family retail business, which meant doing his own advertising. He was so successful at it, his peers around the country began asking if he could do theirs, too.
He approached this new venture with the naivety of a novice combined with the creativity of an entrepreneur. He had no rules, no model or dogma to follow. He simply applied creativity to every endeavor, branding everything from his internal customer service to his external communications.
My dad in action.
He never saw the design of a product or service any differently than the design of a TV commercial. He believed media was as much a creative act as a logo, a blend of art and science.
He saw internal culture ideas as core to a business’ success. He talked to people before, during and after the purchase cycle. He saw a brand as a show, an experience and a holistic endeavor, and as a result, he built a creative agency that broke rules and orthodoxy.
And I watched and learned.
One day, a stack of big, beautiful books show up on our kitchen table, multiple copies of George Lois’ massive treatise on creativity, “The Art of Advertising.” I grabbed one and stuck it in my room because I loved the way it looked — never to be opened until my junior year of college when I possibly began despairing on what to do with my life. Boom. Like that, I was hooked.
Hooked on ideas. Hooked on creativity.
Not only had I grown up watching this in action, here was someone else in the world who endorsed this approach — and the brands he worked on thrived. George Lois saw everything a brand did as communication, everything as advertising. He practiced creativity without borders, and that’s exactly what a whole brand does. Of course, the world is very different now. But one thing still remains, brands that apply creativity to everything — everything — will win.
Your brand is everything. Everything is your brand.
I’ve spent my career practicing creativity on brands — grabbing inspiration from everywhere and reading more books on the topic than I can remember. And I’ve become frustrated with two things: the lack of understanding that a brand is everything a company does, and how agencies and companies severely limit the role creativity plays outside of traditional creative spheres like marketing and advertising.
My mission is to make business more creative and to make brands whole by thinking about everything they do as a creative opportunity. A brand has never just been about logos and advertising — it is the sum of every action it takes. What an exciting and worthwhile palette to play with.
And creativity? Creativity is simply the act of finding new ways to do things. That’s it. It’s an act of discovery, a fresh-eyed approach to problem-solving and often, a way to give the world something it didn’t know it was missing. And for modern brands, creativity is vital, like oxygen.
Fueled with deep human insights and a high-octane, perpetual momentum to keep growing — heart and hustle — creativity leads to powerful advantages that transcend marketing departments to become a part of culture.
Rethink your brand from the inside out.
Use creativity to rethink how, where and when you sell your products and services, and how those consumers experience it, even the stories they tell. Use it to map every part of your operating system, from business ideas (inside) to marketing ideas (outside) and every idea in between.
Work backward by imagining your biggest possible future. Ask yourself: What’s possible? What if? What’s next? Look where you haven’t looked before, listen to what you’ve been avoiding. You’ll be amazed at the ideas you’ll generate. And don’t listen to those people who say storytelling for brands is dead, that data and efficiency have taken over.
Storytelling has never been more alive.
It’s just no longer limited to advertising, PR and content. Technology, social media, the behaviors of empowered consumers and cultural beliefs at large now make it possible for everything a brand does to be a chance to create a story that gets shared and motivates someone to choose it. Or not.
Have a new business model that addresses green manufacturing? There’s a story.
Have you deleted a product, service or ingredient because your most passionate consumers convinced you it wasn’t the right thing to do? There’s a story.
Have you over-committed a substantial portion of your yearly budget to create an idea that helps people live better lives, above and beyond your actual product? Have you created a brand holiday and gigantic action to prove your red thread? Have you stood up to the world by supporting a controversial figure because it proves your red thread?
Story. Story. Story.
Whole brands add good to the world — not noise.
People don’t love brands — they love ideas, the powerful engines that move the world forward, from business ideas to marketing ideas and every idea in between. Internal brand culture ideas. Business model ideas. Service Ideas. Product ideas. Design ideas. Experience ideas. Content ideas. Experiential ideas. PR
Whole brands thrive across this whole spectrum of ideas, creating stories that are shared, that give someone a reason to work for you, or inspire a consumer to choose or forget you. The sooner your brand adapts to this way of thinking, the more powerful it will be.
And the more creative these ideas are, the more memorable and meaningful they are. The more intentional and provocative they are, the more they push, transform, grow and change the game. They signal to people the swagger, seriousness, energy, confidence and not-messing-around attitude of the brand.
That’s why the creative idea — the defeat of habit by originality — is the single most important currency to brand today — because, as George Lois always said, creativity can solve almost any problem.
This is how magic happens.
There’s no better time to build a whole brand, to rally your entire organization to join you. This is how you change your business and enrich your culture. It happens every day. I just think it should happen more. The brands that get this will never look back. The ones that don’t won’t be around for long.
Envision your brand as a system that connects all the moving parts inside and outside an organization, centered around your red thread and find your welcome place and roles with consumers and in culture. Imagine it behaving like a network, fluid and nimble. Spend time to get your brand right from the start or refresh it by pulling it all the way back to the beginning, and it will have the resiliency to evolve and adapt in response to change.
I am incredibly optimistic about the role brands will play in the future. They should be creative labs for ways of working, business ideas and enhancements to culture.
May the most whole brands win.
This is an excerpt from my latest book Scratch: How to build a potent modern brand from the inside out.
|
https://medium.com/@tgalles/brand-a-r-evolution-1c7fcb366d9f
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['Tim Galles']
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2021-12-15 21:20:33.798000+00:00
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['Marketing', 'Modern Consumer', 'Brands', 'Whole Brands', 'Advertsing']
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Title Brand revolutionContent kid dad built agency scratch brilliant entrepreneur taken family retail business meant advertising successful peer around country began asking could approached new venture naivety novice combined creativity entrepreneur rule model dogma follow simply applied creativity every endeavor branding everything internal customer service external communication dad action never saw design product service differently design TV commercial believed medium much creative act logo blend art science saw internal culture idea core business’ success talked people purchase cycle saw brand show experience holistic endeavor result built creative agency broke rule orthodoxy watched learned One day stack big beautiful book show kitchen table multiple copy George Lois’ massive treatise creativity “The Art Advertising” grabbed one stuck room loved way looked — never opened junior year college possibly began despairing life Boom Like hooked Hooked idea Hooked creativity grown watching action someone else world endorsed approach — brand worked thrived George Lois saw everything brand communication everything advertising practiced creativity without border that’s exactly whole brand course world different one thing still remains brand apply creativity everything — everything — win brand everything Everything brand I’ve spent career practicing creativity brand — grabbing inspiration everywhere reading book topic remember I’ve become frustrated two thing lack understanding brand everything company agency company severely limit role creativity play outside traditional creative sphere like marketing advertising mission make business creative make brand whole thinking everything creative opportunity brand never logo advertising — sum every action take exciting worthwhile palette play creativity Creativity simply act finding new way thing That’s It’s act discovery fresheyed approach problemsolving often way give world something didn’t know missing modern brand creativity vital like oxygen Fueled deep human insight highoctane perpetual momentum keep growing — heart hustle — creativity lead powerful advantage transcend marketing department become part culture Rethink brand inside Use creativity rethink sell product service consumer experience even story tell Use map every part operating system business idea inside marketing idea outside every idea Work backward imagining biggest possible future Ask What’s possible What’s next Look haven’t looked listen you’ve avoiding You’ll amazed idea you’ll generate don’t listen people say storytelling brand dead data efficiency taken Storytelling never alive It’s longer limited advertising PR content Technology social medium behavior empowered consumer cultural belief large make possible everything brand chance create story get shared motivates someone choose new business model address green manufacturing There’s story deleted product service ingredient passionate consumer convinced wasn’t right thing There’s story overcommitted substantial portion yearly budget create idea help people live better life beyond actual product created brand holiday gigantic action prove red thread stood world supporting controversial figure prof red thread Story Story Story Whole brand add good world — noise People don’t love brand — love idea powerful engine move world forward business idea marketing idea every idea Internal brand culture idea Business model idea Service Ideas Product idea Design idea Experience idea Content idea Experiential idea PR Whole brand thrive across whole spectrum idea creating story shared give someone reason work inspire consumer choose forget sooner brand adapts way thinking powerful creative idea memorable meaningful intentional provocative push transform grow change game signal people swagger seriousness energy confidence notmessingaround attitude brand That’s creative idea — defeat habit originality — single important currency brand today — George Lois always said creativity solve almost problem magic happens There’s better time build whole brand rally entire organization join change business enrich culture happens every day think happen brand get never look back one don’t won’t around long Envision brand system connects moving part inside outside organization centered around red thread find welcome place role consumer culture Imagine behaving like network fluid nimble Spend time get brand right start refresh pulling way back beginning resiliency evolve adapt response change incredibly optimistic role brand play future creative lab way working business idea enhancement culture May whole brand win excerpt latest book Scratch build potent modern brand inside outTags Marketing Modern Consumer Brands Whole Brands Advertsing
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188,463 |
Customer Service: Why it could make or break your brand
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Photo by Christiann Koepke on Unsplash
It might just be a two letter word, but it is perhaps one of the most important aspects of any company that specializes in service delivery. Customer service can never be underrated or overemphasized, whether you are a huge organisation or a lady who sells peanuts by the roadside, you are providing a service to the public and as such you want your customers to return.
Having worked in a customer service domain for well over a decade, I am very particular about service and how it should be rendered and delivered — from the first contact or interaction with a customer, be it telephonically or face to face, to the point where you say ‘good-bye’ and ‘have a nice day’. Those are the moments that could either make or break your brand image, mission and values.
Every organisation, big or small, want their customers to keep coming back, and how you interact with them and treat them throughout the duration of the interaction — before, during and after is what would guarantee that.
Customers who have received appalling service from a company/service provider are the fastest spreaders of “bad service”. Let us face it, if you received a good service from a service provider, you would most likely tell maybe 5 to 10 people max because you are still happy at that moment.
If you have however, received a “bad service” from a service provider, you will go on for days, you will name and shame, you will tell everyone and anyone who cares to listen, you would even go as far as putting it out there on every social media platform there is, where it is most likely to reach more people. And that, my friend, is one of the fastest ways to destroy your brand. Nobody wants a bad service, no matter how much or little you are invested in a company — everyone deserves to be treated with decency, respect and appreciation.
Your front line staff are the representation of the company and as such they need to be constantly trained to meet the needs of your customers, this cannot be over exaggerated. In my experience in dealing with customers, a smile is perhaps the single most important and effortless gesture in dealing with a customer, it lays the foundation and sets the tone for the interaction you are about to have with that customer.
The thing about a smile is that you can tell when one is smiling telephonically (call center agents). Every other quality like empathy, listening skills, attentiveness etc. comes second to that even though equally important. With customer facing agents, your facial disposition and body language speaks volumes. I would quicker interact with or do business with someone with a smile than a frown, even if I have no idea if you would be able to help me or not.
The truth is, there are a whole lot of benefits to a company that provides good customer service. It keeps the doors of referrals open, because happy customers will keep referring and defending your brand, it builds customer loyalty, it gives your company a competitive advantage over the rest, it opens doors for more revenue and business initiatives and much more.
Building a solid customer service team in any organisation will definitely take your business to the next level and keep you in the game for longer.
|
https://medium.com/@akherepumla/customer-service-why-it-could-make-or-break-your-brand-c1270b7c72d7
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[]
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2021-12-16 10:06:13.776000+00:00
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['Customer Service', 'Brands', 'Customer Loyalty']
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Title Customer Service could make break brandContent Photo Christiann Koepke Unsplash might two letter word perhaps one important aspect company specializes service delivery Customer service never underrated overemphasized whether huge organisation lady sell peanut roadside providing service public want customer return worked customer service domain well decade particular service rendered delivered — first contact interaction customer telephonically face face point say ‘goodbye’ ‘have nice day’ moment could either make break brand image mission value Every organisation big small want customer keep coming back interact treat throughout duration interaction — would guarantee Customers received appalling service companyservice provider fastest spreader “bad service” Let u face received good service service provider would likely tell maybe 5 10 people max still happy moment however received “bad service” service provider go day name shame tell everyone anyone care listen would even go far putting every social medium platform likely reach people friend one fastest way destroy brand Nobody want bad service matter much little invested company — everyone deserves treated decency respect appreciation front line staff representation company need constantly trained meet need customer cannot exaggerated experience dealing customer smile perhaps single important effortless gesture dealing customer lay foundation set tone interaction customer thing smile tell one smiling telephonically call center agent Every quality like empathy listening skill attentiveness etc come second even though equally important customer facing agent facial disposition body language speaks volume would quicker interact business someone smile frown even idea would able help truth whole lot benefit company provides good customer service keep door referral open happy customer keep referring defending brand build customer loyalty give company competitive advantage rest open door revenue business initiative much Building solid customer service team organisation definitely take business next level keep game longerTags Customer Service Brands Customer Loyalty
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188,464 |
2022 S/S Fashion Trends
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This year’s fashion trends seem to have contrasted in multiple ways, as if giving people more stylistic freedom after the hopeful end of COVID. Whereas previous years were more focused on athleasure and comfort wear due to the increased time spent indoors, 2022 fashion is more focused on clothing that can be worn for holiday destinations or nights out.
Micro hemlines vs. long and flowy
Brands such as Miu Miu and Chanel opted to showcase micro hemline designs that are low on the hip and hard to bend forward with. While they do not look the most comfortable, they are well coordinated with matching jackets
Fendi and Balanciaga opted to focus on dramatic and flowy fabrics to give more coverage and comfort to the wearer
Glamorous and colorful vs. biker leather
Gucci and Jason Wu Collection used shimmery and vibrant fabrics of pink and yellow to create a tropical and glamorous silhouette
Brands like Alexander McQueen and Diesel focused on the 90’s fitted slim fit leather jacket look, with Alexander McQueen emphasizing the golden age of denim with denim detailing to the leather
See-through and cutouts vs. extreme layering
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https://medium.com/@lisahan826/2022-s-s-fashion-trends-18a2c7061175
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['Lisa Han']
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2021-12-30 00:01:10.277000+00:00
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['2022', 'Style', 'Fashion', 'Trends', 'Brand']
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Title 2022 SS Fashion TrendsContent year’s fashion trend seem contrasted multiple way giving people stylistic freedom hopeful end COVID Whereas previous year focused athleasure comfort wear due increased time spent indoors 2022 fashion focused clothing worn holiday destination night Micro hemline v long flowy Brands Miu Miu Chanel opted showcase micro hemline design low hip hard bend forward look comfortable well coordinated matching jacket Fendi Balanciaga opted focus dramatic flowy fabric give coverage comfort wearer Glamorous colorful v biker leather Gucci Jason Wu Collection used shimmery vibrant fabric pink yellow create tropical glamorous silhouette Brands like Alexander McQueen Diesel focused 90’s fitted slim fit leather jacket look Alexander McQueen emphasizing golden age denim denim detailing leather Seethrough cutout v extreme layeringTags 2022 Style Fashion Trends Brand
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188,465 |
Develop an effective brand activation plan
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A brand’s success hinges on the ideas it inspires and actions taken by consumers. A successful activation plan should be able to harness insights for driving engagement with your audience while staying informed about their needs, wants, or desires in order that they will continue re-engaging over time. Insights are only as useful when there’s momentum behind them — which means a key component of any effective marketing strategy is sustaining consumer interest through relevant content across various mediums.
The right brand activation plan will allow you to start transforming insights into business realities. Insights are only as good of an idea they inspire, the decisions informed by them and the momentum built on these ideas with people around your industry or field taking part in some way shape or form which creates awareness for both current products/services but also potential ones down the road if this was successful!
Insights without action just aren’t very useful — it’s what happens after that counts most though so make sure that any plans put forward have clear steps followed accordingly.
If you’re looking for a step-by-step guide on how some of the brands are able to achieve their goals, then look no further. We’ve put together this article with everything that every business should know before starting an activation plan.
Activate your brand from the inside out — To get the most out of your brand activation strategy, you need to align internal stakeholders and engage employees. To do this it’s important that before starting any design work or coming up with new marketing campaigns we first share our findings from fieldwork in person so everyone knows why these stories could impact their business positively. Key people from across the company will be more likely to buy in and support your brand if they understand the research that drives it. That makes for a much smoother activation process as well. Brand Activation Strategies — The strategies your brand can implement to increase sales depend on a number of factors, including the scope and resources available. That said we’ve seen organizations of all types benefit from these activation campaigns listed below.
A) Communication Strategy — Many brands are struggling with creating a communications strategy. The goal then, should be to create one that will help you stand out and drive conversion across all channels of advertising: paid media (such as TV commercials), earned content provided by bloggers or influencers on social media sites like Facebook; owned digital assets such as banner ads which appear under websites consumers choose themselves when browsing online; and even shared messages through apps like WhatsApp — all while maintaining an engaging tone.
B) Couse Marketing — Aligning with an effective cause will allow you to express your brand values and create a powerful emotional bond.
C) Community Engagement — To create connections, you need to engage with your customers. Engaging them on an individual level is one way of doing this but there are many other ways as well! The best part about community engagement? It’s interactive and allows consumers the chance to feel like their voice matters by inviting feedback from others who share common interests or beliefs which aligns nicely with how they want people-generated knowledge can have an impact within corporations today
4. Planning — You need to empower your team and give them the tools they need in order for you to succeed. This is why it’s so important, especially when working with new initiatives or programs that require the development of messaging; hold consultative breakout sessions where everyone can voice their opinion on what needs developing next along with providing input into how this information will be used by management — after all, we’re trying turn ideas into reality here!
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https://medium.com/@pulp-strategy/develop-an-effective-brand-activation-plan-11ca5f773f21
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['Pulp Strategy']
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2021-11-22 10:59:06.532000+00:00
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['Brand Strategy', 'Digital Marketing', 'Brands', 'Branding Strategy', 'Branding']
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Title Develop effective brand activation planContent brand’s success hinge idea inspires action taken consumer successful activation plan able harness insight driving engagement audience staying informed need want desire order continue reengaging time Insights useful there’s momentum behind — mean key component effective marketing strategy sustaining consumer interest relevant content across various medium right brand activation plan allow start transforming insight business reality Insights good idea inspire decision informed momentum built idea people around industry field taking part way shape form creates awareness current productsservices also potential one road successful Insights without action aren’t useful — it’s happens count though make sure plan put forward clear step followed accordingly you’re looking stepbystep guide brand able achieve goal look We’ve put together article everything every business know starting activation plan Activate brand inside — get brand activation strategy need align internal stakeholder engage employee it’s important starting design work coming new marketing campaign first share finding fieldwork person everyone know story could impact business positively Key people across company likely buy support brand understand research drive make much smoother activation process well Brand Activation Strategies — strategy brand implement increase sale depend number factor including scope resource available said we’ve seen organization type benefit activation campaign listed Communication Strategy — Many brand struggling creating communication strategy goal create one help stand drive conversion across channel advertising paid medium TV commercial earned content provided blogger influencers social medium site like Facebook owned digital asset banner ad appear website consumer choose browsing online even shared message apps like WhatsApp — maintaining engaging tone B Couse Marketing — Aligning effective cause allow express brand value create powerful emotional bond C Community Engagement — create connection need engage customer Engaging individual level one way many way well best part community engagement It’s interactive allows consumer chance feel like voice matter inviting feedback others share common interest belief aligns nicely want peoplegenerated knowledge impact within corporation today 4 Planning — need empower team give tool need order succeed it’s important especially working new initiative program require development messaging hold consultative breakout session everyone voice opinion need developing next along providing input information used management — we’re trying turn idea reality hereTags Brand Strategy Digital Marketing Brands Branding Strategy Branding
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188,466 |
ISSUES AND LEGAL RISKS OF NFTS, ESPECIALLY FOR LARGE BRANDS-PART-1
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Issues and legal risks of NFTs, especially for large brands-Part-1
It is vital to be conscious of the various legal issues escorting the risks associated with third-party arrangements, NFT holders; regulatory considerations; buyer protection; and tax.
Third-Party Providers
Third parties are often included in the loop to tokenize the physical product, mint it into the marketplace, sell and manage the asset. It could be digital asset management services and NFT marketplaces.
Digital Asset Management Platform — When dealing with these providers, it would be prudent for businesses to be satisfied with:
Tethering of the real-world physical asset to the NFT;
Custody & control arrangements of the NFT as a digital asset;
Security protocols of the platform; and
Company’s legal position concerning the loss of access to or control over the NFT, and where appropriate, loss or damage to the physical product.
NFT Marketplace — In some renditions, the legal risk and license of the NFT and any related rights in the physical products will have been repositioned from the brand to the platform. Imagine a large corporation is exposed to reputational harm; it would be prudent for companies to conduct adequate due diligence on the NFT marketplace to mitigate this risk.
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https://medium.com/@nftcritics/issues-and-legal-risks-of-nfts-especially-for-large-brands-part-1-7c0716dd4d09
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['Nft Critics']
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2021-12-17 10:14:46.604000+00:00
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['Risk', 'Nftcritics', 'Brands', 'Legal', 'Nft']
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Title ISSUES LEGAL RISKS NFTS ESPECIALLY LARGE BRANDSPART1Content Issues legal risk NFTs especially large brandsPart1 vital conscious various legal issue escorting risk associated thirdparty arrangement NFT holder regulatory consideration buyer protection tax ThirdParty Providers Third party often included loop tokenize physical product mint marketplace sell manage asset could digital asset management service NFT marketplace Digital Asset Management Platform — dealing provider would prudent business satisfied Tethering realworld physical asset NFT Custody control arrangement NFT digital asset Security protocol platform Company’s legal position concerning loss access control NFT appropriate loss damage physical product NFT Marketplace — rendition legal risk license NFT related right physical product repositioned brand platform Imagine large corporation exposed reputational harm would prudent company conduct adequate due diligence NFT marketplace mitigate riskTags Risk Nftcritics Brands Legal Nft
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188,467 |
The Creative Agency Model Is Not For Everyone
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Do you ever feel this insane pressure as a service provider where you have to grow your business and the only way to do it is by creating some type of agency? I know that’s how I felt for a really long time.
When I started my business as a web designer, I saw all of these messages out there by coaches saying I really needed to find other people that could do the client work for me and create an agency.
Rather than spending time doing client work, I should only be spending my time marketing and selling my services, which is the way to grow a service-based business. There were so many coaches and messages floating around on social media, that I felt that the only way I could be successful was to follow that route.
How It Started
I hired a virtual assistant (“VA”) that was going to come in and help me. I hired a web designer who was going to help me with my client work and I hired a graphic designer because I was also told I needed recurring revenue. Once the website was finished, I needed a way to get those clients to come back month after month, by looking for social media graphics that were cohesive and fit in with the website that we provided them.
I then promoted my VA to be an online business manager who would take over my responsibility of managing the team, allowing me the ability to market and sell my services.
To be honest, I wasn’t really happy with the direction that things were going in, but I was told that this is the way that things are done. And then COVID-19 happened.
How It Ended
All of a sudden, I found myself in a position that I never thought I would be in. I had no childcare. My husband was deemed an essential worker and he carries our health insurance so my business had to take a giant backseat. I had several clients I had made commitments to and I was determined to meet those commitments.
So I started working every weeknight and every weekend. I hustled my behind-off, but there was no additional time for me to market my own business. I had no bandwidth to take on additional clients. Since I didn’t have any money coming in, I didn’t have the ability to pay these three people that were working for me.
I immediately felt the weight of this huge responsibility. I put it off letting them go as long as possible because I didn’t want these wonderful people to have to go find another job in the middle of a pandemic. I knew that their families were depending on them. As difficult as it was, I had to unfortunately let my team go.
However, what doesn’t kill you, makes you stronger for sure. This forced me to take a very hard look at my business and I decided I never wanted to be put in that position again. I wasn’t happy before the pandemic and I didn’t love the business model. I didn’t want to spend my time marketing and selling my services.
The Changes I Made
I really wanted to be working directly with clients. I wanted to be putting the websites together. I wanted to talk about more than just the websites but also about the strategy and the branding. I took the pandemic as a way to see what would make me genuinely happy day-to-day, in a way that I hadn’t been in the past.
The conclusion I came to was that I needed to ditch the agency model and it didn’t mean that I wouldn’t be able to grow and scale my business.
Growing and Scaling
I heard this amazing explanation the other day of the difference between growing and scaling your business. When you grow your business, you increase your revenue but typically, you’re also increasing your expenses.
You might have an agency model where you’re bringing in more clients, but you’re hiring people to help you service those clients. So at the end of the day, your profit is probably going to stay pretty much about the same.
When you scale your business, you grow your revenue but you either keep your expenses the same or decrease those expenses. Your efficiency improves with your scale so you see a growth in your profit.
Personally, I was able to scale my business by changing my business model and increasing my prices. The way that you’re able to justify an increase in your prices is to offer more value to your clients.
For me, that meant not just offering websites, but also offering a complete brand strategy. I let go of the social media graphics since I didn’t want to participate in that game and decided that recurring revenue was not a particular path I wanted to pursue.
Instead, I wanted to provide amazing value because after looking at the first few clients I had worked with, I realized that they needed more than just a website to be successful.
They lacked a full brand strategy so even though they had a beautifully designed and executed website, they weren’t getting the results from their business that they really should’ve been. It would’ve been better for them to invest a little bit more to get the full brand strategy and beautifully designed website in order to get better results and outcomes for their business.
Learning that I could provide so much more value and could charge a higher price, meant that I could take on fewer clients and be more profitable. The value that I provide now is miles ahead of the value that I provided before I made this switch.
The Results
I am able to spend less time marketing my business and more time reinvesting in myself so that I can elevate my skills. I am always looking for better ways of sharpening my skill set so that for each new client I onboard, I’m providing a slightly higher level of value and when I cross a certain threshold, I’m able to raise my prices ethically.
It also means that I’ve had to niche down on the clients that I work with.
These days I’m working with done-for-you service providers who are able to pay my services off with only an additional two clients.
Since this is a smaller and more specific group, I’m able to figure out precisely what these people need and am able to provide it at a much higher level, returning amazing results. As a result, my business is doing better than ever, making it easier to obtain referrals and network with my target customers.
It’s easier for me to get referral partners because it’s easier for me to communicate who I work with.
Let’s Normalize It!
We need to normalize the idea that as a service provider, it’s okay for you to be the only person providing the service. If you’re able to get better at providing that service with more experience and with the goal of investing in yourself, the better clients you’ll be able to attract.
If you attract better clients, it’s easier to raise your prices. Having a higher price point means that you’re able to scale your business in a whole new way.
As a result, I’m able to make a larger impact on the businesses that I work with. I’m able to see their growth and that is something that gives me a sense of fulfillment.
I am so much more comfortable with this business model and much more comfortable by not having to manage a team that is working to provide services to my clients.
I’m now able to be in control of the whole process, including what the client sees and when they see it.
Who You Should Hire
That doesn’t mean that I’m not going to hire a bookkeeper or an accountant, or that I’m not going to hire a VA to help me with administrative tasks. These are absolutely things that I am happy to hire for, but I hire very differently now than I did before the pandemic.
This is another reason why I provide my services on a project basis. I don’t charge an hourly rate. I only sell my services in packages.
As service providers, we need to focus on showing that this is an extremely valid and valuable business model. It is okay to intentionally stay small as a team and work with fewer clients at a higher price point than feeling like we have to provide a templated service over and over and over again so that we can hire people to provide that service for us.
Challenges
There are additional challenges you’ll come across as you raise your prices. There are many people out there who are willing and able to pay $500 for a website. There are far fewer people out there who are willing and able to pay $6,000 for a website.
This means that my marketing has become less about finding as many leads as possible and more about finding and building relationships with potential clients. I spend a lot more of my time building relationships, not only with these potential clients but with referral partners. I now find myself spending a lot more time networking and that’s okay.
Final Thoughts
I’m comfortable with this approach as opposed to running a bunch of Facebook ads. I don’t find that I have to with this business model.
Keeping your business intentionally small is something that needs to be explored more often. There are a lot of service providers out there who are spinning their wheels by taking the advice that they need an agency and that they have to hire out a large degree of tasks. That’s not the case. There are so many other ways of growing your business and scaling your business.
If you don’t want to spend all of your time selling and marketing your services, and want to spend more time working on client projects and working directly with your clients as a “done for you” service provider, it’s a very valid business model to intentionally stay tiny and scale your business by raising your level of service. You can do this by increasing your prices and the value that you provide to your clients and by remaining extremely lean and efficient.
Do you need help figuring out your own business model? This is part of the clarity that comes with working together in the Clearbrand. Learn more about this service.
Resources
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https://medium.com/@jennifer_anastasi/the-creative-agency-model-is-not-for-everyone-b62cc0963834
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['Jennifer Anastasi']
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2021-12-22 00:22:53.910000+00:00
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['Brand Strategy', 'Brands', 'Business Models', 'Branding Strategy', 'Branding']
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Title Creative Agency Model EveryoneContent ever feel insane pressure service provider grow business way creating type agency know that’s felt really long time started business web designer saw message coach saying really needed find people could client work create agency Rather spending time client work spending time marketing selling service way grow servicebased business many coach message floating around social medium felt way could successful follow route Started hired virtual assistant “VA” going come help hired web designer going help client work hired graphic designer also told needed recurring revenue website finished needed way get client come back month month looking social medium graphic cohesive fit website provided promoted VA online business manager would take responsibility managing team allowing ability market sell service honest wasn’t really happy direction thing going told way thing done COVID19 happened Ended sudden found position never thought would childcare husband deemed essential worker carry health insurance business take giant backseat several client made commitment determined meet commitment started working every weeknight every weekend hustled behindoff additional time market business bandwidth take additional client Since didn’t money coming didn’t ability pay three people working immediately felt weight huge responsibility put letting go long possible didn’t want wonderful people go find another job middle pandemic knew family depending difficult unfortunately let team go However doesn’t kill make stronger sure forced take hard look business decided never wanted put position wasn’t happy pandemic didn’t love business model didn’t want spend time marketing selling service Changes Made really wanted working directly client wanted putting website together wanted talk website also strategy branding took pandemic way see would make genuinely happy daytoday way hadn’t past conclusion came needed ditch agency model didn’t mean wouldn’t able grow scale business Growing Scaling heard amazing explanation day difference growing scaling business grow business increase revenue typically you’re also increasing expense might agency model you’re bringing client you’re hiring people help service client end day profit probably going stay pretty much scale business grow revenue either keep expense decrease expense efficiency improves scale see growth profit Personally able scale business changing business model increasing price way you’re able justify increase price offer value client meant offering website also offering complete brand strategy let go social medium graphic since didn’t want participate game decided recurring revenue particular path wanted pursue Instead wanted provide amazing value looking first client worked realized needed website successful lacked full brand strategy even though beautifully designed executed website weren’t getting result business really should’ve would’ve better invest little bit get full brand strategy beautifully designed website order get better result outcome business Learning could provide much value could charge higher price meant could take fewer client profitable value provide mile ahead value provided made switch Results able spend le time marketing business time reinvesting elevate skill always looking better way sharpening skill set new client onboard I’m providing slightly higher level value cross certain threshold I’m able raise price ethically also mean I’ve niche client work day I’m working doneforyou service provider able pay service additional two client Since smaller specific group I’m able figure precisely people need able provide much higher level returning amazing result result business better ever making easier obtain referral network target customer It’s easier get referral partner it’s easier communicate work Let’s Normalize need normalize idea service provider it’s okay person providing service you’re able get better providing service experience goal investing better client you’ll able attract attract better client it’s easier raise price higher price point mean you’re able scale business whole new way result I’m able make larger impact business work I’m able see growth something give sense fulfillment much comfortable business model much comfortable manage team working provide service client I’m able control whole process including client see see Hire doesn’t mean I’m going hire bookkeeper accountant I’m going hire VA help administrative task absolutely thing happy hire hire differently pandemic another reason provide service project basis don’t charge hourly rate sell service package service provider need focus showing extremely valid valuable business model okay intentionally stay small team work fewer client higher price point feeling like provide templated service hire people provide service u Challenges additional challenge you’ll come across raise price many people willing able pay 500 website far fewer people willing able pay 6000 website mean marketing become le finding many lead possible finding building relationship potential client spend lot time building relationship potential client referral partner find spending lot time networking that’s okay Final Thoughts I’m comfortable approach opposed running bunch Facebook ad don’t find business model Keeping business intentionally small something need explored often lot service provider spinning wheel taking advice need agency hire large degree task That’s case many way growing business scaling business don’t want spend time selling marketing service want spend time working client project working directly client “done you” service provider it’s valid business model intentionally stay tiny scale business raising level service increasing price value provide client remaining extremely lean efficient need help figuring business model part clarity come working together Clearbrand Learn service ResourcesTags Brand Strategy Brands Business Models Branding Strategy Branding
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188,468 |
What’s in a logo?
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What’s in a logo?
When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?” Phillip J. Clayton Nov 23, 2021·2 min read
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
For anyone unfamiliar with branding or its development, the best way to understand or observe it is to imagine yourself without a name. Philosophically speaking, everything we are now, started as a branding process the moment our name was given to us.
One of the guest articles I wrote for The Logo Creative — Read more here…
Follow The Logo Creative™ ✏ for a lot more articles and interviews with professionals from all over the globe.
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https://medium.com/@phillip-clayton/whats-in-a-logo-2f942c3dedde
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['Phillip J. Clayton']
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2021-11-23 01:02:00.968000+00:00
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['Personal Branding', 'Visual Identity', 'Brands', 'Logo Design', 'Branding']
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Title What’s logoContent What’s logo people ask explain brand development usually respond question possibly metaphor sort “Do think would today didn’t name” Phillip J Clayton Nov 23 2021·2 min read likely name person first piece information first point contact call another person told address often name make assumption form judgment quickly assumption accumulate first piece information name paramount First impression set stage future much larger interaction name direct positive negative direction anyone unfamiliar branding development best way understand observe imagine without name Philosophically speaking everything started branding process moment name given u One guest article wrote Logo Creative — Read here… Follow Logo Creative™ ✏ lot article interview professional globeTags Personal Branding Visual Identity Brands Logo Design Branding
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188,469 |
90 days.
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This write-up is long, long due.
I hate to admit but I really wanted to publish this on 15th November, 2021. I have procrastinated this for almost 40 days primarily because I’ve been super occupied building Perfora (www.perforacare.com) and getting a few things moving.
Now, you might be wondering why is the write up titled 90 days. Well, I want to share a little about how has the journey been for us over the last 90 days of building Perfora and what are my key learnings/realisations so far.
3 months is an important timeline because one gets a basic idea on how are things shaping up. Also, as a young professional, whenever I joined an organisation, I used to evaluate after 90 days if things are looking positive or not and then decide the next course of action.
Last 3 months have been an exciting journey with a few hits and lots of misses. And we’re learning everyday.
It isn’t easy to start something - get the basic framework in place, create brand awareness, get consumers to try out the product, get people to join you in this journey, etc. Like so many other brands/start-ups, we went through our own set of challenges and have accumulated some learnings so that we are better prepared as we go about building Perfora into one of the most loved and iconic oral care brands.
Key Learnings:
Patience: This is a super important quality/trait to possess when you are building something interesting/unique to an extent. When you launch a brand, most people assume (at least we did) that on day 1, consumers will come (flock)to our website and right away make the purchase. In reality, unless you have Kendall Jenner (or someone equivalent) as your business partner/investor, this is quite unlikely to happen. It’s not at all delusional to fall in love with your brand or product and have such expectations however it’s important to understand a consumer who hasn’t really heard of the brand, will take a while to finally make the purchase. It really is about developing that trust with the potential customer. Delays: There are things that are in your control and some things that you can’t really do much about. Irrespective, in the early days, with limited resources, you have to accept that the estimated timelines might go for a toss. To give you some more context, there can be a delay in getting the right person on-board that pushes the timeline for a certain deliverable. If the manufacturing is outsourced, there can be delays in the production runs due to one or the other reasons, resulting in delaying the product launch. Experiment: The only way to get your product, communication, channel strategy, etc. right is to keep experimenting unless you start seeing an uptick/high level of resonance from the consumers. At so many different levels you can experiment to understand what works/doesn’t work. For instance, one can test out if on the website, product-features led communication works better or benefit led or lifestyle oriented, etc. Similarly, what content type or format is working better on social media. One has to keep experimenting because nobody knows it all, at least for your brand. Feedback: To put it simply, the honest way to know whether your brand/product is adding value and if consumers are loving the experience is to speak with your consumers either over phone or whatsapp or email or any other medium that exists. If your early adopters aren’t raving about the product, it implies something is definitely broken and you need to fix that ASAP. Despite everything (communication, branding, supply chain, etc.) going haywire, if you are able to get unbiased positive feedback from customers, that implies you are onto something. Numbers: The harsh reality is that this world functions on numbers and for any brand/company, numbers play an important as it acts as a proof that there exists a demand for the product/service. The first & foremost focus should be on getting as much as revenue as possible and one should explore all possible ways to accomplish this objective. It really doesn’t matter if you are selling D2C or e-commerce marketplaces or offline retail or exporting, or multi level marketing, etc. People: If you are ambitious and intend to build a large organisation/brand, one of the truths you need to realise early on is that you won’t be able to build it alone and will need a stellar team to support and help you out. Early team plays a super, super important role in shaping up your brand and hence, it is critical that you are spending time while hiring and only getting those people on board who are driven and hungry to make a difference.
For us at Perfora, though it is still early days, we definitely have got two things right in the journey so far - people and product. The scale is relatively small but we like celebrating small wins.
I’m very fortunate to be building this with a set of people I look upto and they inspire me to do a lot better. In addition, the consumer feedback on our products is really amazing and it really motivates us to keep doing better & better. Absolutely love reading customer feedback emails!
A few things that we are in the process of figuring out is our brand & social media communication, supply chain, channel strategy, customer retention strategy, new product timelines, etc. The list is long and the picture is far from perfect. We have goofed up on these parts of the business in the past and are trying to streamline and improve ourselves.
I’m confident we will figure out a some of these critical things over the next couple of months and hopefully, keep elevating everyday oral care!
In case, you would like to chat and know more about our brand/journey, I’m at [email protected], and if you are keen to join an early stage consumer brand, please drop me a note. We’re always looking for rockstars.
Cheers.
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https://medium.com/@bawajatan/90-days-a8244860e69a
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['Jatan Bawa']
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2021-12-24 21:13:12.387000+00:00
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['Oral Health', 'Entrepreneurship', 'Brands', 'Knowledge', 'Consumer Goods']
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Title 90 daysContent writeup long long due hate admit really wanted publish 15th November 2021 procrastinated almost 40 day primarily I’ve super occupied building Perfora wwwperforacarecom getting thing moving might wondering write titled 90 day Well want share little journey u last 90 day building Perfora key learningsrealisations far 3 month important timeline one get basic idea thing shaping Also young professional whenever joined organisation used evaluate 90 day thing looking positive decide next course action Last 3 month exciting journey hit lot miss we’re learning everyday isn’t easy start something get basic framework place create brand awareness get consumer try product get people join journey etc Like many brandsstartups went set challenge accumulated learning better prepared go building Perfora one loved iconic oral care brand Key Learnings Patience super important qualitytrait posse building something interestingunique extent launch brand people assume least day 1 consumer come flockto website right away make purchase reality unless Kendall Jenner someone equivalent business partnerinvestor quite unlikely happen It’s delusional fall love brand product expectation however it’s important understand consumer hasn’t really heard brand take finally make purchase really developing trust potential customer Delays thing control thing can’t really much Irrespective early day limited resource accept estimated timeline might go toss give context delay getting right person onboard push timeline certain deliverable manufacturing outsourced delay production run due one reason resulting delaying product launch Experiment way get product communication channel strategy etc right keep experimenting unless start seeing uptickhigh level resonance consumer many different level experiment understand worksdoesn’t work instance one test website productfeatures led communication work better benefit led lifestyle oriented etc Similarly content type format working better social medium One keep experimenting nobody know least brand Feedback put simply honest way know whether brandproduct adding value consumer loving experience speak consumer either phone whatsapp email medium exists early adopter aren’t raving product implies something definitely broken need fix ASAP Despite everything communication branding supply chain etc going haywire able get unbiased positive feedback customer implies onto something Numbers harsh reality world function number brandcompany number play important act proof exists demand productservice first foremost focus getting much revenue possible one explore possible way accomplish objective really doesn’t matter selling D2C ecommerce marketplace offline retail exporting multi level marketing etc People ambitious intend build large organisationbrand one truth need realise early won’t able build alone need stellar team support help Early team play super super important role shaping brand hence critical spending time hiring getting people board driven hungry make difference u Perfora though still early day definitely got two thing right journey far people product scale relatively small like celebrating small win I’m fortunate building set people look upto inspire lot better addition consumer feedback product really amazing really motivates u keep better better Absolutely love reading customer feedback email thing process figuring brand social medium communication supply chain channel strategy customer retention strategy new product timeline etc list long picture far perfect goofed part business past trying streamline improve I’m confident figure critical thing next couple month hopefully keep elevating everyday oral care case would like chat know brandjourney I’m jatanperforacarecom keen join early stage consumer brand please drop note We’re always looking rockstars CheersTags Oral Health Entrepreneurship Brands Knowledge Consumer Goods
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188,470 |
ON NEW INSIGHTS FROM SEARCH TERMS
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22 November 2021|Insight, Search, Search trends, Share of Search
We have just released a major upgrade to the Similar Terms module in Share-Of-Searching, using new methodology to deliver terrific insights into related Google search trends that are associated with a search term (for example a brand name) in any country. The similar terms are automatically retrieved from Google.
Users can now input a brand name (or other search term) and select a country and date period (back to 2004) to discover search trends for associated search terms — the interests, intent, and questions that people make related to a brand (or other term). This reveals interesting, often unexpected, insights into search terms that are directly related to a brand. The new ‘narrow search’ option filters to similar terms that include the input search term, while the ‘wide search’ option extends to a broader set of associated search terms. Both result in fascinating charts of search trends around brands and any other search term.
Here is an example, in this case for ‘Tesla’ in the UK. The chart below, based on a ‘narrow search’ shows the trends in relative search volumes for search terms that are closely related to Tesla:
The chart shows rapid growth in search interest for many Tesla terms in the UK since 2015, with peaks in searching when new models are released. It also shows that since February 2020 the greatest interest has been in ‘Tesla price’, ‘Tesla share’, ‘Tesla share price’, and ‘Tesla stock’ — all trending highest during the pandemic. This compares with relatively low interest in these terms pre-2020. Since the UK removed Covid restrictions in July this year there has been a large increase in Tesla-related searching.
Using the ‘wide search’ option extends the data to a broader set of search terms that are related to ‘Tesla’ as shown in this chart:
The chart shows the dramatic growth in interest in ‘Tesla’, close to a tenfold increase over the last seven years. There has also been a big rise in searching for ‘electric car’. Although there was a drop in car interest generally in March 2020 when UK Covid restrictions were introduced, levels of interest returned to pre-pandemic levels by the summer.
While the Similar Terms module is great for exploring search trends for terms related to any brand, it also reveals related terms, and the trends for those terms, for any search term — for example, take a look at celebrities, events, politicians, topics, influencers, brand purpose, travel destinations, companies… you name it.
Share-Of-Searching generates charts of Google search trends, comparing up to 40 search terms at a time by country, region, or metro area, and within category or sub-category, for any period from today back to 2004. Trends in search volumes and % share of search can be seen by day, week, or month. The ‘Similar Terms’ module shows trends for related search terms that are associated with a search term. The data can be exported to Excel and the charts to PowerPoint.
Use Share-Of-Searching free for two weeks by creating your own account for instant access without any obligation here — https://www.shareofsearching.com
— — — — — — — — — — — — — — — — — — — — — — —
By Frank Harrison, Croft Analytics
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https://medium.com/scientific-advertising/on-new-insights-from-search-terms-5e44fa51b4da
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['Frank Harrison']
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2021-11-22 11:20:37.705000+00:00
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['Search Trends', 'Marketing', 'Brands', 'Share Of Search', 'Search']
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Title NEW INSIGHTS SEARCH TERMSContent 22 November 2021Insight Search Search trend Share Search released major upgrade Similar Terms module ShareOfSearching using new methodology deliver terrific insight related Google search trend associated search term example brand name country similar term automatically retrieved Google Users input brand name search term select country date period back 2004 discover search trend associated search term — interest intent question people make related brand term reveals interesting often unexpected insight search term directly related brand new ‘narrow search’ option filter similar term include input search term ‘wide search’ option extends broader set associated search term result fascinating chart search trend around brand search term example case ‘Tesla’ UK chart based ‘narrow search’ show trend relative search volume search term closely related Tesla chart show rapid growth search interest many Tesla term UK since 2015 peak searching new model released also show since February 2020 greatest interest ‘Tesla price’ ‘Tesla share’ ‘Tesla share price’ ‘Tesla stock’ — trending highest pandemic compare relatively low interest term pre2020 Since UK removed Covid restriction July year large increase Teslarelated searching Using ‘wide search’ option extends data broader set search term related ‘Tesla’ shown chart chart show dramatic growth interest ‘Tesla’ close tenfold increase last seven year also big rise searching ‘electric car’ Although drop car interest generally March 2020 UK Covid restriction introduced level interest returned prepandemic level summer Similar Terms module great exploring search trend term related brand also reveals related term trend term search term — example take look celebrity event politician topic influencers brand purpose travel destination companies… name ShareOfSearching generates chart Google search trend comparing 40 search term time country region metro area within category subcategory period today back 2004 Trends search volume share search seen day week month ‘Similar Terms’ module show trend related search term associated search term data exported Excel chart PowerPoint Use ShareOfSearching free two week creating account instant access without obligation — httpswwwshareofsearchingcom — — — — — — — — — — — — — — — — — — — — — — — Frank Harrison Croft AnalyticsTags Search Trends Marketing Brands Share Search Search
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188,471 |
Peloton’s appearance in the “Sex In the City” sequel is causing their stock to drop.
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Peloton’s stock is on a bumpy ride because negative associations can change a brand’s perceptions overnight.
This will go down in marketing history as the most disastrous product placement. Peloton’s appearance in the “Sex In the City“ sequel, which dropped on December 9th, is causing their stock to drop as well.
Peloton knew their bike would be featured in the new TV 10-episode series “And Just Like That.” What they did not know is that Mr. Big would have a heart attack and die right after using it in the episode. They also did not know that their already hurting stock, down 75 percent versus 2020 levels, would take a further nose dive as a result of being on the show.
This is an amazing behavioral marketing story. Let’s get this straight. A fictional character dies right after riding a Peloton and the marketplace recoils from the brand as if a real person actually died from using the bike.
Why did this happen?
Because negative associations about a brand are negative associations. It doesn’t matter where they come from. Our brains can’t tell the difference between fantasy and reality.
The Peloton Brand Connectome just got weighed down with negative associations and they must be immediately removed.
Peloton is trying to do just that. I’ll keep you up to date on new developments and explain what Peloton did to respond in my next post.
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https://medium.com/@leslie-zane/pelotons-appearance-in-the-sex-in-the-city-sequel-is-causing-their-stock-to-drop-2e7b7ff43efc
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['Leslie Zane']
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2021-12-13 17:43:37.678000+00:00
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['Marketing Strategies', 'Brands', 'Business Strategy', 'Advertising', 'Advertising And Marketing']
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Title Peloton’s appearance “Sex City” sequel causing stock dropContent Peloton’s stock bumpy ride negative association change brand’s perception overnight go marketing history disastrous product placement Peloton’s appearance “Sex City“ sequel dropped December 9th causing stock drop well Peloton knew bike would featured new TV 10episode series “And Like That” know Mr Big would heart attack die right using episode also know already hurting stock 75 percent versus 2020 level would take nose dive result show amazing behavioral marketing story Let’s get straight fictional character dy right riding Peloton marketplace recoil brand real person actually died using bike happen negative association brand negative association doesn’t matter come brain can’t tell difference fantasy reality Peloton Brand Connectome got weighed negative association must immediately removed Peloton trying I’ll keep date new development explain Peloton respond next postTags Marketing Strategies Brands Business Strategy Advertising Advertising Marketing
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188,472 |
New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels
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Buyers of Mid-Sized CTV/OTT Inventory Twice As Likely to Beat Key Campaign Goals
PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and higher campaign performance. The study, available for download here, surveyed 307 brand and agency buyers of OTT/CTV inventory in the U.S. and U.K.
The study finds that, “respondents who currently buy mid-sized CTV/OTT inventory were twice as likely to say they overachieved against their key video advertising goals last year compared to those who do not.”
Marketing Technology News: Aims Community College to Deploy YuJa Enterprise Video Platform to Store, Manage and Deliver…
“This study’s findings are consistent with what PubMatic has also seen. Today’s CTV marketplace has combined the high-quality aspects of linear TV with the data and scale of digital media. Brands that diversify their media buying across diverse CTV/OTT inventory are often more bullish on biddable environments, allowing them to make real-time optimizations that drive better campaign performance,” said Nicole Scaglione, VP of OTT & CTV at PubMatic. “Too many brands have limited themselves to inflexible guarantees with high-cost CTV/OTT publishers due to unfounded fears about scale and complexity, and are missing a major opportunity.”
CTV/OTT is a major growth channel for brands looking to reach consumers who have migrated from linear TV to streaming content. Forrester’s research found that the benefits of CTV/OTT include gaining incremental reach and the ability to address media fragmentation.
However, too often, brands stick to familiar relationships within a very limited subset of CTV/OTT inventory. The study found that 40% of brands buy from OTT suppliers while 34% buy from broadcast networks compared to only 28% that buy from small- and medium-sized publishers.
Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze
Buyers agree that a more diverse media buying approach would improve audience reach and performance, exposing the opportunity that awaits those who increase their spend with small and medium publishers. The top reasons for buying more inventory from small and medium publishers includes “ability to reach audiences in a relevant context,” “higher quality” and “greater efficiency” all cited by nearly a third of buyers.
The study notes that, “buyers who diversified their CTV/OTT media strategies across small and medium-sized publishers (mid-sized CTV/OTT) were more successful at their media objectives over the prior year than those who did not.”
To tap into the opportunity provided by small and medium CTV/OTT publishers, media buyers need to lean into partners that can provide comprehensive solutions to reduce complexity and leverage lessons and partner experience with more mature ad formats in order to seize the opportunity.
“The promise of CTV/OTT is enormous for the media buyers who are motivated to diversify their approach. The consumer trend toward streaming media across a growing number of apps and channels proves that investing now will set media buyers up for dramatically better returns,” said Scaglione.
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https://medium.com/@MarTechCoreNews/new-study-finds-brands-benefit-from-advertising-across-mid-sized-ctv-channels-3b22984dc2cd
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['Core News Martech Series']
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2021-11-24 13:41:33.441000+00:00
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['Marketing Technology', 'Pubmatic', 'CTV', 'Brands', 'News']
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Title New Study Finds Brands Benefit Advertising Across MidSized CTV ChannelsContent Buyers MidSized CTVOTT Inventory Twice Likely Beat Key Campaign Goals PubMatic sellside platform delivers superior outcome digital advertising released finding custom commissioned Forrester Consulting study entitled “New Opportunities Scale Value OTTCTV Advertising” study uncovers two significant finding First brand unsatisfied limited number medium company currently leverage buying CTVOTT inventory Second midsized CTVOTT publisher present major opportunity brand get CTVOTT including access key audience higher campaign performance study available download surveyed 307 brand agency buyer OTTCTV inventory US UK study find “respondents currently buy midsized CTVOTT inventory twice likely say overachieved key video advertising goal last year compared not” Marketing Technology News Aims Community College Deploy YuJa Enterprise Video Platform Store Manage Deliver… “This study’s finding consistent PubMatic also seen Today’s CTV marketplace combined highquality aspect linear TV data scale digital medium Brands diversify medium buying across diverse CTVOTT inventory often bullish biddable environment allowing make realtime optimization drive better campaign performance” said Nicole Scaglione VP OTT CTV PubMatic “Too many brand limited inflexible guarantee highcost CTVOTT publisher due unfounded fear scale complexity missing major opportunity” CTVOTT major growth channel brand looking reach consumer migrated linear TV streaming content Forrester’s research found benefit CTVOTT include gaining incremental reach ability address medium fragmentation However often brand stick familiar relationship within limited subset CTVOTT inventory study found 40 brand buy OTT supplier 34 buy broadcast network compared 28 buy small mediumsized publisher Marketing Technology News MarTech Interview Sara Spivey CMO Braze Buyers agree diverse medium buying approach would improve audience reach performance exposing opportunity awaits increase spend small medium publisher top reason buying inventory small medium publisher includes “ability reach audience relevant context” “higher quality” “greater efficiency” cited nearly third buyer study note “buyers diversified CTVOTT medium strategy across small mediumsized publisher midsized CTVOTT successful medium objective prior year not” tap opportunity provided small medium CTVOTT publisher medium buyer need lean partner provide comprehensive solution reduce complexity leverage lesson partner experience mature ad format order seize opportunity “The promise CTVOTT enormous medium buyer motivated diversify approach consumer trend toward streaming medium across growing number apps channel prof investing set medium buyer dramatically better returns” said ScaglioneTags Marketing Technology Pubmatic CTV Brands News
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188,473 |
DSP Technology for Middle-market Brands
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DSP Technology for Middle-market Brands
DSP Technology for Middle-market Brands
Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. If you look at most leading indicators for programmatic digital advertising, the trends point steadily upwards with DSP Technology for Middle-market Brands. The latest forecast from eMarketer projects that marketers will spend more dollars on programmatic ($133B), that it will account for a greater share of the media mix (91%), and that a growing and increasingly premium share of available inventory will be transacted programmatically.
It’s Only Middlemen for The Middle Market — Major brands and agencies have long mastered the ins and outs of programmatic tech. Reading the industry trades, one could easily assume that the vast majority of advertisers have followed suit. The simple reason is that they don’t spend enough money on their own to meet the minimums for leading DSPs like MediaMath and The Trade Desk. These arbitrary minimums have excluded the majority of advertisers from the programmatic advertising technology.
It’s a lost opportunity for everyone. These budget minimums have limited the middle market’s autonomy and curtailed its ability to bring advertising operations under their own control. They have disincentivized these companies from developing the talent and budgeting the resources necessary to master this technology and get the most value from it. And they have kept the major DSPs from accessing the largest, most diversified, and therefore most durable segment of advertisers. Instead, middle market companies rely on media agencies (like my company, AudienceX) to manage their digital budgets, essentially acting as surrogate operators of this DSP technology. On the surface, that would seem to benefit digital agencies like us, but in the long run I’m not sure it benefits anyone.
For more such updates, check Out recent Martech Cube guest blogs.
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https://medium.com/@martechcubeinfo/dsp-technology-for-middle-market-brands-db88c9b742fe
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['Martech Cube']
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2021-12-14 11:58:28.203000+00:00
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['Programmatic Advertising', 'Display Advertising', 'Technology', 'Brands', 'Martech']
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Title DSP Technology Middlemarket BrandsContent DSP Technology Middlemarket Brands DSP Technology Middlemarket Brands Brittany Wray share insight programmatic advertising influence marketing highlight outcome derived said technique creating winwin situation look leading indicator programmatic digital advertising trend point steadily upwards DSP Technology Middlemarket Brands latest forecast eMarketer project marketer spend dollar programmatic 133B account greater share medium mix 91 growing increasingly premium share available inventory transacted programmatically It’s Middlemen Middle Market — Major brand agency long mastered in out programmatic tech Reading industry trade one could easily assume vast majority advertiser followed suit simple reason don’t spend enough money meet minimum leading DSPs like MediaMath Trade Desk arbitrary minimum excluded majority advertiser programmatic advertising technology It’s lost opportunity everyone budget minimum limited middle market’s autonomy curtailed ability bring advertising operation control disincentivized company developing talent budgeting resource necessary master technology get value kept major DSPs accessing largest diversified therefore durable segment advertiser Instead middle market company rely medium agency like company AudienceX manage digital budget essentially acting surrogate operator DSP technology surface would seem benefit digital agency like u long run I’m sure benefit anyone update check recent Martech Cube guest blogsTags Programmatic Advertising Display Advertising Technology Brands Martech
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188,474 |
Retail Industry Weekly Newsletter (12.13.21)
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TIPS & INSIGHTS
➜ Venture capital firms set aside $1 billion for women-led startups. Here’s how it’s going
➜ The pandemic highlights the importance of investing in women
➜ Gordon Ramsay moves restaurant HQ to Texas from California as his huge brand expansion plans start to take shape
➜ Securing the metaverse — What’s needed for the next chapter of the internet
➜ 3 keys to operationalizing startup sales from day one
➜ Venture funding to booze startups boomed this year, but will the buzz linger?
➜ 7 innovative brands speaking at NRF 2022: Retail’s Big Show
➜ $1B+ market map: The world’s 936 unicorn companies in one infographic
➜ ‘Play-to-Earn’ gaming and how work is evolving in Web3
MACROECONOMY & INDUSTRY
➜ How do you feel about inflation? The answer will help determine its longevity: Supply-chain disruptions, labor shortages and climbing oil prices have pushed inflation to a 39-year-high. But attention is now focused on another variable: Do people think inflation is here for a while? Because people’s expectations can factor into inflation, the answer plays a critical role in determining how the Federal Reserve and the administration manage the rising numbers — and how soon and how much the Fed will raise interest rates.
TOP RETAIL TECH STORIES
➜ Headless Commerce: Part 1 — The Evolving State of E-Commerce Infrastructure: Coresight Research and Nogin’s three-part report series, Headless Commerce, explores the emerging commerce-as-a-service (CaaS) space in the US and the key trends in the market. We leverage findings from an October 2021 Coresight Research survey of e-commerce leaders in the US to identify the key challenges and benefits in building and using e-commerce infrastructure and tools.
➜ DoorDash introduces ultra-fast grocery delivery, new approach to labor: Boasting delivery times in as little as 10 minutes, DoorDash has launched a grocery delivery service from its DashMart location in Manhattan’s Chelsea neighborhood. The offering of items available for delivery is limited to 2,000 fresh and frozen grocery staples, snacks, household goods, and local products. Initially, the speedy deliveries will be offered from a new DashMart location in Chelsea, with more locations and partners coming over the next few months. DoorDash introduced DashMarts in eight markets in 2020. New Yorkers also turn to a rapidly expanding set of so-called “instant needs” companies such as Jokr, Buyk and GoPuff, who promise rapid deliveries on a limited range of items, typically in markets with high population densities.
➜ Walmart adds science-based targets to supply chain financing option: Walmart announced Wednesday it has added science-based targets to its supply chain finance program, with the aim of helping smaller and mid-size companies make their operations more sustainable. Walmart worked with HSBC and CDP, a nonprofit that helps companies and cities with their environmental impact disclosures, on changes that provide smaller suppliers access to special financing for their sustainability efforts. Walmart said the new finance program for suppliers marks a “key” step in its efforts, called Project Gigaton, to cut 1 gigaton of greenhouse gas emissions from its global supply chain by 2030.
➜ Zippin brings checkout-free tech to JFK airport store: As more retail tech companies roll out cashierless tech tools, JFKIAT, which runs Terminal 4 at John F. Kennedy International Airport, has partnered with Zippin and SSP America to integrate Zippin’s A.I. technology into Camden Food Express at Gate B 42, according to information emailed to Retail Dive. When shoppers pass through a turnstile, they can tap their credit card, and Zippin’s A.I. technology will identify and track the items they pick. Once they leave, their credit card will be charged for the cost of the goods they chose. About 100 Zippin-powered stores are expected in train stations and airports by the end of next year, according to the company.
➜ Buy now pay later boom shows no signs of slowing this holiday season: 7% of shoppers said they will be using buy now, pay later as a payment method for holiday purchases this year, according to a CNBC/Momentive Small Business Survey. The credit card alternative has exploded in popularity as online shopping has boomed during the pandemic and more retailers and payment providers have adopted it. The use of BNPL globally during Cyber Week — from Nov. 23 to Monday — jumped 29% year over year, according to Salesforce data.
➜ Walmart’s former e-commerce head is now CEO of food startup Wonder: Marc Lore, who is credited with transforming Walmart’s e-commerce operations, is going “all in” on his latest tech-driven venture, which features an on-demand food truck business called Wonder. Wonder trucks deliver made-to-order meals ordered online through the Wonder app directly to the customer’s home. Each truck is equipped with a mobile kitchen, with a chef who completes the meals once the vehicle arrives at the customer’s home. The chef places the meal on a foldable tray table at their door. The entire process is contactless.
➜ Alibaba rolls its marketplace businesses into a single organization: Alibaba Group, operator of global marketplace platform Alibaba.com, is shaking up the ranks of its senior executives. And the shuffling does include the realignment of B2B marketplace operations. In a letter to employees today, Alibaba Group Chairman and CEO Daniel Zhang announced that all its global business-to-consumer and B2B marketplace operations will be folded into a new business unit: International Digital Commerce.
➜ Zara lands in the metaverse with South Korean label Ader Error: Zara has taken the leap into the metaverse with South Korean label Ader Error to launch its first collaborative project which explores the metaverse and virtual reality. According to Ader in a release, the AZ Collection is ‘inspired by the identities and uniqueness of all generations from A to Z, blurring the boundaries between the virtual and real worlds, and features the lives of young people who pioneer their own Persona.’ Alongside its physical apparel range, the collaborative project is available through the Zepeto platform, which is already being used by the likes of Ralph Lauren, Disney and Nike, where users can purchase digital versions of the clothes and makeup for their avatars.
TOP RETAIL STORIES
➜ Holiday shopping? Check out some of the Dallas area’s most interesting new stores: The long holiday weekend proved that stores are still important to shoppers, at least this time of year. Optimistic retailers banked on consumers heading back to stores as the restrictions of the pandemic eased. From pop-ups to permanent locations and relocations, local entrepreneurs and national chains have committed to new stores in the Dallas area. Some concepts are driven by people who quit or were forced from their day jobs and started their own businesses. Creative sorts have filled new collaborative spaces, such as MKT Dallas in West Village and Mosaic Makers in the Bishop Arts District. Both have opened second stores in Galleria Dallas.
➜ Activist firm Engine Capital pressures Kohl’s to consider sale or online separation: The New York-based hedge fund Engine Capital wants Kohl’s to explore the two alternatives to try to boost its stock price, it said in a letter sent to Kohl’s board that was published publicly on Monday. Engine Capital owns a roughly 1% stake in Kohl’s. Engine Capital said in its letter that assuming Kohl’s brings in online sales revenue of about $6.2 billion, Kohl’s digital business alone would be worth $12.4 billion. Engine Capital also said it believes that there are private equity firms that would pay at least $75 per share for the retailer
➜ Target’s Lego collaboration is what technicolor dreams are made of: Big-box retailer Target has a long history of high-low designer collaborations that offer fashion-forward product mashups at reasonable retail prices. In the past several decades, they’ve brought their cheap-chic magic to Marimekko, Missoni, and Rodarte, and more recently, Christopher John Rogers and Rachel Comey. The ever-famous Red Dot Boutique’s latest partnership is a little more youthful but no less stylish — this time, they’ve teamed up with the legacy toy brand Lego for a 300-piece collection of gifts, home goods, toys, and pet accessories inspired by the Danish toymaker’s signature primary-hued building blocks. The assortment also includes a wide range of apparel for kids and adults, with sizes extending up to 4X.
➜ Oatly plans 3 new facilities by 2023 to combat supply shortages: Oatly is building out its global manufacturing footprint “at an unprecedented pace” to address supply shortages and meet the growing demand for plant-based milk, CEO Toni Petersson said on the company’s Q3 earnings call. Three plants are set to open in the U.S., U.K. and China in 2023, which are expected to produce 450 million liters of product, according to COO Peter Bergh. The company already opened three facilities in Utah, Singapore and Ma’anshan, China, earlier this year. Oatly had to rely more on contract manufacturers this year after struggling to build inventory and meet global demand. Supply issues also pushed the company to prioritize production of oatmilk over other dairy-alternative food products.
➜ That big office building? It’s an e-Commerce warehouse now.: Allstate Corp.’s suburban campus outside Chicago, with its interconnected buildings, manicured grounds and acres of parking, represented a new vision for the U.S. office when it opened in 1967. That vision is now dead. The insurer reached a deal last month to sell most of the campus. The new owner plans to demolish the office buildings and convert the Northbrook, Ill., site into more than 3 million square feet of e-commerce warehouses and other logistics facilities. In New York and San Francisco, more than 80% of all office space is more than 30 years old, and Chicago isn’t far behind, according to Phil Ryan, director of U.S. office research at Jones Lang LaSalle Inc. These three cities also have some of the lowest office occupancy rates in the country
➜ Retail shopping center trends to watch in ’22: Real estate investment trust Phillips Edison and Company (PECO) is out with its predictions for the retail industry heading into 2022. PECO is literally and figuratively close to the ground when it comes to retail insights through its management of nearly 300 shopping centers that include Kroger, Public, Ahold Delhaize and Albertsons anchor stores. As retailers compete with restaurants for the share of the consumer food dollar, they can also heed foodservice trends likely to impact shoppers’ behavior. PECO highlighted the launch of digital-only restaurants and ghost kitchens in the quick-service and fast-casual spaces, noting that those trends reflect the restaurant industry’s drive to accommodate demand for off-premise dining, which is likely to continue beyond the pandemic.
➜ How money shapes retail: In early 2020, Retail Dive launched what was supposed to be an extended series of stories that looked at how financial interests and players had shaped the industry as well as the fates of individual companies. That was also the last story we formally published in the series. In March 2020, as everyone knows all too well, the world changed suddenly and dramatically. With retailers temporarily closing their entire chains, and the industry grappling with how to operate in or even just survive the pandemic, we shelved the “money in retail” series to focus on the ramifications of COVID-19.
TOP EXITS
➜ Chobani S-1: Sum of the parts here points to a $6B valuation for @chobani, but we all know @chobani is going to trade a lot higher than that. Why? (1) This is a beacon for every other ESG company and will attract capital commensurately; and (2) value will be put on their innovation platform + distribution capabilities.
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https://medium.com/@loc.nht2710/retail-industry-weekly-newsletter-12-13-21-aeb1acbb704f
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['Loc Nguyen']
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2021-12-13 12:55:10.534000+00:00
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['Venture Capital', 'Brands', 'Ecommerce', 'Retail Technology']
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Title Retail Industry Weekly Newsletter 121321Content TIPS INSIGHTS ➜ Venture capital firm set aside 1 billion womenled startup Here’s it’s going ➜ pandemic highlight importance investing woman ➜ Gordon Ramsay move restaurant HQ Texas California huge brand expansion plan start take shape ➜ Securing metaverse — What’s needed next chapter internet ➜ 3 key operationalizing startup sale day one ➜ Venture funding booze startup boomed year buzz linger ➜ 7 innovative brand speaking NRF 2022 Retail’s Big Show ➜ 1B market map world’s 936 unicorn company one infographic ➜ ‘PlaytoEarn’ gaming work evolving Web3 MACROECONOMY INDUSTRY ➜ feel inflation answer help determine longevity Supplychain disruption labor shortage climbing oil price pushed inflation 39yearhigh attention focused another variable people think inflation people’s expectation factor inflation answer play critical role determining Federal Reserve administration manage rising number — soon much Fed raise interest rate TOP RETAIL TECH STORIES ➜ Headless Commerce Part 1 — Evolving State ECommerce Infrastructure Coresight Research Nogin’s threepart report series Headless Commerce explores emerging commerceasaservice CaaS space US key trend market leverage finding October 2021 Coresight Research survey ecommerce leader US identify key challenge benefit building using ecommerce infrastructure tool ➜ DoorDash introduces ultrafast grocery delivery new approach labor Boasting delivery time little 10 minute DoorDash launched grocery delivery service DashMart location Manhattan’s Chelsea neighborhood offering item available delivery limited 2000 fresh frozen grocery staple snack household good local product Initially speedy delivery offered new DashMart location Chelsea location partner coming next month DoorDash introduced DashMarts eight market 2020 New Yorkers also turn rapidly expanding set socalled “instant needs” company Jokr Buyk GoPuff promise rapid delivery limited range item typically market high population density ➜ Walmart add sciencebased target supply chain financing option Walmart announced Wednesday added sciencebased target supply chain finance program aim helping smaller midsize company make operation sustainable Walmart worked HSBC CDP nonprofit help company city environmental impact disclosure change provide smaller supplier access special financing sustainability effort Walmart said new finance program supplier mark “key” step effort called Project Gigaton cut 1 gigaton greenhouse gas emission global supply chain 2030 ➜ Zippin brings checkoutfree tech JFK airport store retail tech company roll cashierless tech tool JFKIAT run Terminal 4 John F Kennedy International Airport partnered Zippin SSP America integrate Zippin’s AI technology Camden Food Express Gate B 42 according information emailed Retail Dive shopper pas turnstile tap credit card Zippin’s AI technology identify track item pick leave credit card charged cost good chose 100 Zippinpowered store expected train station airport end next year according company ➜ Buy pay later boom show sign slowing holiday season 7 shopper said using buy pay later payment method holiday purchase year according CNBCMomentive Small Business Survey credit card alternative exploded popularity online shopping boomed pandemic retailer payment provider adopted use BNPL globally Cyber Week — Nov 23 Monday — jumped 29 year year according Salesforce data ➜ Walmart’s former ecommerce head CEO food startup Wonder Marc Lore credited transforming Walmart’s ecommerce operation going “all in” latest techdriven venture feature ondemand food truck business called Wonder Wonder truck deliver madetoorder meal ordered online Wonder app directly customer’s home truck equipped mobile kitchen chef completes meal vehicle arrives customer’s home chef place meal foldable tray table door entire process contactless ➜ Alibaba roll marketplace business single organization Alibaba Group operator global marketplace platform Alibabacom shaking rank senior executive shuffling include realignment B2B marketplace operation letter employee today Alibaba Group Chairman CEO Daniel Zhang announced global businesstoconsumer B2B marketplace operation folded new business unit International Digital Commerce ➜ Zara land metaverse South Korean label Ader Error Zara taken leap metaverse South Korean label Ader Error launch first collaborative project explores metaverse virtual reality According Ader release AZ Collection ‘inspired identity uniqueness generation Z blurring boundary virtual real world feature life young people pioneer Persona’ Alongside physical apparel range collaborative project available Zepeto platform already used like Ralph Lauren Disney Nike user purchase digital version clothes makeup avatar TOP RETAIL STORIES ➜ Holiday shopping Check Dallas area’s interesting new store long holiday weekend proved store still important shopper least time year Optimistic retailer banked consumer heading back store restriction pandemic eased popups permanent location relocation local entrepreneur national chain committed new store Dallas area concept driven people quit forced day job started business Creative sort filled new collaborative space MKT Dallas West Village Mosaic Makers Bishop Arts District opened second store Galleria Dallas ➜ Activist firm Engine Capital pressure Kohl’s consider sale online separation New Yorkbased hedge fund Engine Capital want Kohl’s explore two alternative try boost stock price said letter sent Kohl’s board published publicly Monday Engine Capital owns roughly 1 stake Kohl’s Engine Capital said letter assuming Kohl’s brings online sale revenue 62 billion Kohl’s digital business alone would worth 124 billion Engine Capital also said belief private equity firm would pay least 75 per share retailer ➜ Target’s Lego collaboration technicolor dream made Bigbox retailer Target long history highlow designer collaboration offer fashionforward product mashups reasonable retail price past several decade they’ve brought cheapchic magic Marimekko Missoni Rodarte recently Christopher John Rogers Rachel Comey everfamous Red Dot Boutique’s latest partnership little youthful le stylish — time they’ve teamed legacy toy brand Lego 300piece collection gift home good toy pet accessory inspired Danish toymaker’s signature primaryhued building block assortment also includes wide range apparel kid adult size extending 4X ➜ Oatly plan 3 new facility 2023 combat supply shortage Oatly building global manufacturing footprint “at unprecedented pace” address supply shortage meet growing demand plantbased milk CEO Toni Petersson said company’s Q3 earnings call Three plant set open US UK China 2023 expected produce 450 million liter product according COO Peter Bergh company already opened three facility Utah Singapore Ma’anshan China earlier year Oatly rely contract manufacturer year struggling build inventory meet global demand Supply issue also pushed company prioritize production oatmilk dairyalternative food product ➜ big office building It’s eCommerce warehouse Allstate Corp’s suburban campus outside Chicago interconnected building manicured ground acre parking represented new vision US office opened 1967 vision dead insurer reached deal last month sell campus new owner plan demolish office building convert Northbrook Ill site 3 million square foot ecommerce warehouse logistics facility New York San Francisco 80 office space 30 year old Chicago isn’t far behind according Phil Ryan director US office research Jones Lang LaSalle Inc three city also lowest office occupancy rate country ➜ Retail shopping center trend watch ’22 Real estate investment trust Phillips Edison Company PECO prediction retail industry heading 2022 PECO literally figuratively close ground come retail insight management nearly 300 shopping center include Kroger Public Ahold Delhaize Albertsons anchor store retailer compete restaurant share consumer food dollar also heed foodservice trend likely impact shoppers’ behavior PECO highlighted launch digitalonly restaurant ghost kitchen quickservice fastcasual space noting trend reflect restaurant industry’s drive accommodate demand offpremise dining likely continue beyond pandemic ➜ money shape retail early 2020 Retail Dive launched supposed extended series story looked financial interest player shaped industry well fate individual company also last story formally published series March 2020 everyone know well world changed suddenly dramatically retailer temporarily closing entire chain industry grappling operate even survive pandemic shelved “money retail” series focus ramification COVID19 TOP EXITS ➜ Chobani S1 Sum part point 6B valuation chobani know chobani going trade lot higher 1 beacon every ESG company attract capital commensurately 2 value put innovation platform distribution capabilitiesTags Venture Capital Brands Ecommerce Retail Technology
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188,475 |
Why Is Your Brand Storytelling Session Important? (And What the Heck Is It Anyway!?)
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Author Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And he was right!
At Digital Storyteller, we begin all of our partnerships with a strong foundation — your very own ‘brand storytelling session’ (BSTS). After all, we’re an outsourced digital marketing agency, which means we will be creating content as if we were you. This BSTS is crucial in order to be able to do what we do best (…marketing!).
If a ‘brand storytelling session’ sounds a bit like another language, we’re sorry! We’ll explain. Better yet, Amanda Rogers, Owner and Chief Creative Officer at Digital Storyteller can give you the lowdown and answer all of your juicy questions, like why is your brand storytelling session important? And what the heck is it anyway!?
Let’s get into it.
What is Brand Storytelling?
Brand storytelling has become kind of a buzzword. People use it to mean all kinds of things. They use it to mean:
Branding that means something to you
Storytelling for individuals
What Do You Do During a Brand Storytelling Session?
In our Brand Storytelling Sessions, we block out two hours on our calendar to sit down with you and get to know your brand at its core.
For Digital Storyteller, the Brand Storytelling Session grew naturally out of questions we had to ask clients over and over again and the research we did to better craft clients’ websites, content, and content marketing strategies.
A brand storytelling session focuses primarily on finding out what your ‘brand voice’ is. In other words, what your brand archetype is.
Brand Archetypes
Brand archetypes are as old as Greek tragedy (sadly, we can’t take credit for making them up…) The 12 brand archetypes that we use at Digital Storyteller are:
The Innocent
Everyman
Hero
Outlaw
Explorer
Creator
Ruler
Magician
Lover
Caregiver
Jester
Sage
Don’t worry, we cover what all of these archetypes mean during your Brand Storytelling Session!
Why Is a Brand Storytelling Session Important?
As we say at Digital Storyteller, marketing without a brand voice is like a margarita without tequila… Useless!
Defining your brand voice through a Brand Storytelling Session shortens your sales cycle because having a clear brand voice makes people feel like they already know you when they walk into a room with you.
It helps build trust, and it makes prospects feel at ease as they’ve heard your brand voice consistently across your website, content, and social posts.
When you pick a brand voice and choose a brand archetype, it’s about the way in which you speak, not what you’re talking about.
Amanda, Founder and Creative Director at Digital Storyteller, puts it best. “I can talk about something that’s highly consequential in a number of different brand voices. The way you speak about what you do is what sets you apart from your competitors… A Brand Storytelling Session is the uncovering of the way in which you tell your own unique story.”
If you couldn’t tell by Amanda’s spiel, a BSTS isn’t anything to be afraid of. Don’t believe us? Check out what one of our clients, Todd Regan, said about his BSTS. (P.S. He wasn’t excited!)
“Looking at the [brand storytelling session] appointment on my calendar, I thought this is going be so painful — it was the opposite, so insightful, valuable, and fun.” — Todd Regan Chief Operating Officer at Payroll Hub
A brand storytelling session is crucial for all of you out there who struggle to explain to your drunk aunt what business you’re in every Thanksgiving. If you’re not clear on what you do, how can your prospects and clients be?
Plus, we can’t — or any outsourced marketing agency, for that matter — accurately represent your brand until we truly understand who you are, your audience, and your goals. Our brand storytelling sessions answer all of these questions.
We’re so confident in our ability to surprise and delight you that your initial BSTS session and deliverable are free.
Interested in learning more about the importance of brand storytelling? Check out this article.
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https://medium.com/@digital_storyteller/why-is-your-brand-storytelling-session-important-and-what-the-heck-is-it-anyway-f5f223df1619
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['Digital Storyteller Marketing']
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2021-11-29 22:14:41.045000+00:00
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['Brand Strategy', 'Brands', 'Brand Storytelling']
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Title Brand Storytelling Session Important Heck AnywayContent Author Robert McKee said “Storytelling powerful way put idea world” right Digital Storyteller begin partnership strong foundation — ‘brand storytelling session’ BSTS we’re outsourced digital marketing agency mean creating content BSTS crucial order able best …marketing ‘brand storytelling session’ sound bit like another language we’re sorry We’ll explain Better yet Amanda Rogers Owner Chief Creative Officer Digital Storyteller give lowdown answer juicy question like brand storytelling session important heck anyway Let’s get Brand Storytelling Brand storytelling become kind buzzword People use mean kind thing use mean Branding mean something Storytelling individual Brand Storytelling Session Brand Storytelling Sessions block two hour calendar sit get know brand core Digital Storyteller Brand Storytelling Session grew naturally question ask client research better craft clients’ website content content marketing strategy brand storytelling session focus primarily finding ‘brand voice’ word brand archetype Brand Archetypes Brand archetype old Greek tragedy sadly can’t take credit making up… 12 brand archetype use Digital Storyteller Innocent Everyman Hero Outlaw Explorer Creator Ruler Magician Lover Caregiver Jester Sage Don’t worry cover archetype mean Brand Storytelling Session Brand Storytelling Session Important say Digital Storyteller marketing without brand voice like margarita without tequila… Useless Defining brand voice Brand Storytelling Session shortens sale cycle clear brand voice make people feel like already know walk room help build trust make prospect feel ease they’ve heard brand voice consistently across website content social post pick brand voice choose brand archetype it’s way speak you’re talking Amanda Founder Creative Director Digital Storyteller put best “I talk something that’s highly consequential number different brand voice way speak set apart competitors… Brand Storytelling Session uncovering way tell unique story” couldn’t tell Amanda’s spiel BSTS isn’t anything afraid Don’t believe u Check one client Todd Regan said BSTS PS wasn’t excited “Looking brand storytelling session appointment calendar thought going painful — opposite insightful valuable fun” — Todd Regan Chief Operating Officer Payroll Hub brand storytelling session crucial struggle explain drunk aunt business you’re every Thanksgiving you’re clear prospect client Plus can’t — outsourced marketing agency matter — accurately represent brand truly understand audience goal brand storytelling session answer question We’re confident ability surprise delight initial BSTS session deliverable free Interested learning importance brand storytelling Check articleTags Brand Strategy Brands Brand Storytelling
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188,476 |
Bra
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The bra is underwear worn to cover or lift a woman’s breasts.
The bra can have several functions, it can be used to enhance the shape of the breast to make it appear larger; to shape cleavage, for fashion purposes, for cultural or aesthetic reasons.
The misconception that wearing a bra helps prevent sagging of the breasts over time has long been held; this has been disproved by science and manufacturers are trying to avoid this in their advertising.
There are many types of bras, such as braced bras, non-braced bras, push-up bras, self-adhesive bras, strapless bras, bralettes, balconettes, nursing bras, or sports bras. In addition, we can also talk about bras with a full, triangular, pre-shaped, adjustable strap, low back, high neck, U-shaped, V-shaped, T-strap, front strap, bandeau, elongated, cross strap, lift, or breast reduction. The bra may be padded or unpadded.
There are also men’s bras, as men’s breasts can also become enlarged. These bras tend to flatten the breasts. Cross-dresser men also wear bras, although they prefer to wear women’s pieces. Male athletes such as runners can also wear sports bras to prevent painful nipple chafing.
There are many types and styles to choose from, the key is to wear a top that is both physically comfortable and expresses your personality.
We need to take care of ourselves because we don’t notice it, but it is a defining element of our everyday life. And that’s just the basics, but there are also special events for which good underwear is essential.
It’s worth learning this from an early age.
There are many different manufacturers and materials, but the one I trust is Pi.An.Bl. Lingerie webshop. Because they listen to me, I can get live help if I need it, they have colourful and varied lingerie, fast delivery and a guarantee, almost free of charge. You need a safe place in your life that you can always count on. Well, that’s why Pi.An.Bl. is the best.
Pi.An.Bl. Lingerie
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https://medium.com/@pianbl/bra-6fd0ac69fdb2
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['Catherine Angel Sivie']
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2021-12-14 19:36:33.796000+00:00
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['Lingerie', 'Lingerie Shopping Online', 'Bras', 'Brands', 'Lingerie Online']
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Title BraContent bra underwear worn cover lift woman’s breast bra several function used enhance shape breast make appear larger shape cleavage fashion purpose cultural aesthetic reason misconception wearing bra help prevent sagging breast time long held disproved science manufacturer trying avoid advertising many type bra braced bra nonbraced bra pushup bra selfadhesive bra strapless bra bralettes balconettes nursing bra sport bra addition also talk bra full triangular preshaped adjustable strap low back high neck Ushaped Vshaped Tstrap front strap bandeau elongated cross strap lift breast reduction bra may padded unpadded also men’s bra men’s breast also become enlarged bra tend flatten breast Crossdresser men also wear bra although prefer wear women’s piece Male athlete runner also wear sport bra prevent painful nipple chafing many type style choose key wear top physically comfortable express personality need take care don’t notice defining element everyday life that’s basic also special event good underwear essential It’s worth learning early age many different manufacturer material one trust PiAnBl Lingerie webshop listen get live help need colourful varied lingerie fast delivery guarantee almost free charge need safe place life always count Well that’s PiAnBl best PiAnBl LingerieTags Lingerie Lingerie Shopping Online Bras Brands Lingerie Online
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188,477 |
Brand Purpose 101: Everything you wanted to know but were afraid to ask.
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As brands strive for differentiation, relevance and growth, a clear purpose brought to life in compelling ways is often the difference between success and failure. In this article, I try to give a comprehensive introductory guide to what brand purpose is — and highlight some watch-outs along the way.
1. What is a ‘Brand Purpose?’
The best definition I have heard is ‘a higher order reason for a brand to exist than just making a profit’. A good place to start is Simon Sinek’s work around the ‘why’ of a brand.
Knowing the deeper ‘why’ your company or brand exists provides the foundation on which to build everything else — your ‘how’ (organizational culture, brand experience) and your ‘what’ (what products or services you offer).
Here’s Sinek’s TED Talk on the subject:
The clearest example I like to use is Tesla. This is Tesla’s original brand purpose:
Tesla’s mission is to accelerate the world’s transition to sustainable transport.
‘How’ they did it was by creating a culture of technology, design and innovation fueled by a gigantic ambition to move the world away from polluting fossil fuels. ‘What’ they created to do it was a series of supercool electric vehicles as well as the entire infrastructure (a network of charging stations, a massive Gigafactory to make cost-efficient batteries) to support them.
As Tesla founder Elon Musk himself put it:
“Putting in long hours for a corporation is hard. Putting in long hours for a cause is easy.”
The people who work for Tesla are galvanized by the sheer ambition behind the brand purpose of the company, which invests their work with meaning. Similarly, the customers who buy Tesla vehicles are also drawn to the deeper ‘good’ that driving a supercool electric vehicle results in: zero emissions to combat climate change, and being on the cutting edge of a clean energy revolution.
Tesla Model X
2. What is the difference between ‘Purpose’, ‘Vision’ and ‘Mission’?
One of the biggest problems when discussing this topic is that there doesn’t seem to be a commonly accepted set of terms to define ‘purpose’ and how a company then translates that purpose into action.
For the purposes of this article, here’s what I have found to be the simplest framework through which to think about the topic.
Purpose is the ‘Why’ you exist: The higher order reason for being for a brand or business than just ‘making a profit’ or ‘driving shareholder value’
Vision is ‘Where’ of where you want to get to: This is a destination of what you want the brand or business to be in the future (e.g. ‘We want to be the world’s leading provider of X by 2020').
Mission(s) are the ‘What’ of you should do to get there: These could be specific initiatives or tactics centered around product development, operational excellence, go-to-market strategies or brand communications. (‘One Purpose: Many Missions’ is a phrase that brings it to life for me)
Values are the ‘How’ you would like to behave in order to get there: What is the organizational culture of a company or an organization? And what are the qualities or behaviors it prizes: for instance, curiosity, inclusivity, diversity of thought etc.
This diagram (from Brand New Purpose) doesn’t exactly mirror my language but is close enough:
3. Purpose is the Fifth P in Marketing
To put it another way, brands have always had 4 P’s :
Product: What you make
Price: How much you sell it for
Place: Where you can buy it
Promotion: How you promote it
It is becoming apparent that without the fifth (and most foundational) P of ‘Purpose’, a brand cannot make accurate decisions about the other four. This, by the way, has also been acknowledged by Professor Philip Kotler who coined the original four P’s)
Max Lenderman, the principal at School has a great way to think about it:
‘Purpose is the New Digital.’
In other words, just like marketers had to learn to grapple with the massive implications of digital, we need to understand the profound implications of purpose which are equally transformative.
4. What are examples of some good brand Purposes?
A succinct, well-articulated brand Purpose that everyone in the company knows and believes in is crucial.
My favorite story to illustrate the power of purpose to inspire organizations is that of President John F. Kennedy who was walking around NASA in 1962 and saw a janitor carrying a broom. When he asked the man what he did, “Well, Mr. President,” the janitor responded, “I’m helping put a man on the moon.” It showed how the purpose of NASA had powerfully spread to every single person within the organization.
Here are some of my favorites, in no particular order:
Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
Starbucks: “Our mission: to inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.”
Google: “To organize the world’s information and make it universally accessible and useful.”
Coca-Cola: “To refresh the world…To inspire moments of optimism and happiness.”
Walmart: “Saving people money so they can live better.”
Zappos: “Delivering Happiness.”
Here are a few more to check out.
5. Why is Purpose important to drive business?
Having a clear and compelling brand Purpose isn’t some hippy-dippy, cosmic ideal. Here are some of the data that points to how purpose-driven companies and brands outperform their competitors on multiple levels.
Jim Stengel, the former CMO of Procter and Gamble in his book ‘Grow’ showed the results of a 10 year study of 50,000 brands and found that the ones that centered around improving people’s lives beat their category competitors by significant margins.
What’s more, it revealed that:
the 50 highest-performing businesses are the ones driven by ‘brand ideals’ (his term for purpose)
are the ones driven by ‘brand ideals’ (his term for purpose) These 50 businesses grew three times faster than their competitors
than their competitors An investment in them would have been 400 percent more profitable than an investment in the S&P 500.
Unilever CMO Keith Weed has also publicly stated that the highest-performing brands in their portfolio (growing at twice the speed of the others) are purpose-driven brands:
In fact, he has gone so far as to say that ‘sustainability isn’t a moral issue for Unilever, its an economic issue.’ Paul Polman, Unilever’s visionary CEO has also spoken at length about the need for purpose in business.
For these companies, their “Values drive their Value.”
Here’s a great link with a collation of many different data sets that show the power of purpose in driving performance.
6. Purpose is also now crucial in attracting the best talent to your organization.
Survey after survey shows that people want to work for a company where their contributions will not only be valued — but also work for companies that have a deeper reason for being than only profit.
For instance, this Deloitte survey showed that “Millennials would prioritize the sense of purpose around people rather than growth or profit maximization.” This Gallup survey shows that Millennials “look for work that fuels their sense of purpose and makes them feel important.” And in case you think that this doesn’t apply to other generations like Boomers and Gen X then this Harvard Business Review article begs to differ.
And for Gen Z, born between 1995–2015, and the next generation to enter the workforce, “nearly 75 percent of Gen-Z respondents believe that work should have a greater meaning than just bringing home the bacon”, according to a survey by Monster,
The obligatory video of Gen Z.
So in order to future-proof themselves for the next generations of talent, brands need to find a meaningfulness in what they do.
And if you don’t believe the surveys, just ask yourself this question: do you think you would find more meaningfulness in the work you did for a living if you knew that it had a positive impact on society?
Click here to watch Unilever CEO Paul Polman talk about how “the most important thing is that you pursue your purpose. You need to have something where you want to have an impact and that aligns with your values. It will drive your passion. People’s self-worth should not be measured by their net-worth.”
7. What are the main types of Brand Purpose?
Ex-P&G CMO Jim Stengel, in his book ‘Grow’, divided these high-performing brands into five main categories of purpose, which I find to be a useful way to think about it.
Here are the five fields:
Eliciting Joy e.g. Coca-Cola … exists to inspire moments of happiness.
2. Enabling Connection e.g. FedEx … exists to bring peace of mind to everyday connections.
3. Inspiring Exploration e.g. Airbnb … exists to empower creative exploration and open new experiences.
4.Evoking Pride e.g. Mercedes-Benz … exists to epitomize a lifetime of achievement.
5. Impacting Society e.g. Dove … exists to celebrate every woman’s unique beauty.
To further illustrate this idea, mobile phone and telecom brands could be around ‘connecting the world and each other’ (remember Nokia’s ‘Connecting People’) while travel brands in the airline and hotel industries could be about ‘exploring new horizons’ (think AirBNB’s ‘travel like a local’).
This video brings it to life in a simple way:
8. What are some of the misconceptions about Brand Purpose?
One major misconception is that Purpose is that it is solely about social good initiatives, or sustainability, or CSR, or cause marketing. All of these things can be outputs of a good Brand Purpose but they are by no means the only possible ones.
A great purpose should manifest itself in everything a brand does: from product development, to customer experience, to how it should conduct its marketing.
Another misconception is that Purpose cannot change with time. Remember Tesla’s original brand purpose — ‘to accelerate the world’s transition to sustainable transport’? Here is how it was updated with one added tweak.
“Tesla’s mission is to accelerate the world’s transition to sustainable energy.”
Notice what changed? They’ve replaced the word ‘transport’ with ‘energy’. This signals Tesla’s much bigger shift from an automotive-focused company to wanting to provide your entire clean-energy ecosystem. Witness their announcements around the Tesla Powerwall (a home battery pack) or their amazing Solar Roof. Not content with taking on the major car manufacturers of the world, Tesla is also taking on all the energy companies as well.
They all add up to a complete lifestyle as evidenced by this image from their website:
Remember: One purpose. Many missions.
9. How do you discover Purpose?
Creating new brands with purpose at their heart is easy. But what if you’re a decades-old brand that has well-established attributes — but no clear brand purpose at it’s heart?
At my brand consultancy Conspiracy of Love, we believe there’s a process whereby brands can ‘discover their Purpose’ using the following methodologies:
a. An ‘archaeological dig’ : A deep-dive into the history and heritage of the brand, the story of the founders, it’s reason for coming into existence in the first place.
For example, Unilever was founded by William Heskith Lever in the 1890’s who started with Sunlight Soap, which helped revolutionize hygiene in Victorian England. Here’s what he wrote down as it’s purpose:
“To make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products”.
Today Unilever is a multi-billion dollar company which has it’s stated purpose “helping people to look good, feel good and get more out of life.”
b. A brand evaluation: Looking at a brand’s strengths (what you are good at) and passions (brand passion points), and their intersection with how the brand can be of service to the world.
I like this chart from Brand Language Design.
For instance: Red Bull’s purpose is ‘to revitalize mind and body’ (expressed in the form of their tagline ‘Red Bull Gives You Wings’. They are passionate about the world of action sports, and they have became really good at creating brand experiences and content that were of service to that community. The result? A company that allegedly makes more money from that content and experiences than the drink — and which has the courage to stage revolutionary marketing experiences like the Red Bull Stratos jump which brings that purpose to life.
c. Ask your employees: Finding out the stories of why they are proud to work for your company or brand often unearths the real value that they see in the work that they do.
Even if you have hundreds of thousands of employees scattered around the world, the technology exists in the form of platforms like VisionLab which allow you to collate feedback extremely quickly.
d. Ask your customers: Similarly, asking your customers (and associated stakeholders like retailers, suppliers and other partners) can help unearth valuable insights as to the distinctive, own-able higher-order purpose for your business.
By integrating these sources of research and data, a brand can uncover a compelling brand purpose which can help it future-proof itself for generations to come.
10. How do you bring Purpose to life?
The first and most important way is through company culture. If the employees do not believe and live the purpose every day, no amount of fancy marketing taglines or slogans can ever help. Remember:
“Culture is the first product of any business.”
Walmart is a great example of a brand that brings its purpose to life in clear and meaningful ways. Every employee understands the role of the company in helping its communities get access to the best possible products at the lowest prices. Here are it’s brand guidelines which bring it to life :
Thinking of the ‘product as a service’ is another great way for a brand to manifest its purpose in a way that adds value to the lives of their customers.
Under Armour is another favorite example of mine. The company’s purpose is to ‘Empower Athletes Everywhere’. In using technology to create ‘Connected Fitness’ experiences like their UA Healthbox box, they are evolving from being merely an apparel company to becoming your personal health and fitness guru.
Think about this: In a world where all your data is recorded and mapped on an Under Armour system which constantly optimizes your fitness and health, how likely are you to switch to another brand? By creating physical or digital experiences that are at the intersection of ‘useful and delightful’, a brand can add value to people’s lives and gain a degree of loyalty that no TV ad can ever achieve.
Taking money out of advertising (which people continue to universally detest) and investing it in things which improve cities is another great approach. Another favorite example is Citibank, whose purpose is ‘Enabling growth and progress.’ They made a $41 million investment over six years in sponsoring the Citibike bike sharing scheme in New York City. The result? Massive ROI on brand reach and relevancy (the bike stations are on almost every corner, and people are constantly tweeting and instagramming pictures of them), brand advocacy and consideration (double digit jumps, according to Citi’s internal research) and the chance to become that rarest of things: a verb. When you ask a New Yorker how they got somewhere, they’ll say ‘I Citi-biked it.’ How awesome is that?
Lest you think that this approach only works in developed markets, here’s another favorite example of mine from the paint brand Dulux, whose purpose is to ‘add color to people’s lives’. They believe that color means emotion: optimism, positivity, inspiration. They backed that up with the Let’s Colour project which gives neighborhoods around the world free paint to brighten up schools, carparks, and other community areas. The result? Over 1200 projects around the world in Asia, South America and Europe- and a positive impression of the brand more lasting than any short-term piece of billboard ever could.
11. How can companies find out what positive social impact they should focus on?
This is a problem that many brands have: when faced with the dizzying areas of problems a brand could work on solving, how does it chose what is best for them?
Well, for one thing, they could ask their community of employees and customers: today with the direct communication brands can have via social media and CRM, why not ask them what they want? A brand is a co-creation between the people inside the brand and outside the brand : that dialogue should drive important decisions like this.
My co-author on ‘Good is the New Cool: Market Like You Give a Damn’ (a book on purpose-driven brands and marketing), Bobby Jones and I, often discuss how we would love to see a brave brand use a platform like Change.org to ask its customer base to nominate issues close to their heart.
One of the most exciting new platforms I have seen in recent years is Goodpin, which enables a brand to empower its customers to decide where it’s social good contributions should go to- and then reward them with offers that can help drive sales in-store — a perfect way to clearly show the ROI generated by social good initiatives, not just in brand metrics, but sales as well.
Another misconception is that brands should only get involved in solving the massive problems of the world — social justice, climate change, inequality. Not true. As we said in ‘Good is the New Cool’, brands have the opportunity to solve problems from the ‘everyday to the epic’. As the UnderArmor and Citibike examples show, there are plenty of ‘everyday’ pain points that a brand can invest its resources and energy in resolving.
However, for those brands who do want to play at the ‘epic’ end of the spectrum: another triangulation I would love to see is every single Fortune 500 brand aligning themselves against the 17 UN Sustainable Development Goals (SDGs):
What particular SDG a brand aligns with would depend on the brands purpose, and how closely it aligned with its business and social goals. Imagine if McDonald’s aligned its purpose around Goal №2: Zero-hunger, transforming itself into an organization that delivered the most nutritious food at the lowest prices, in the most sustainable way? How powerful of a rallying cry would that be for its 1.7 million employees and its 68 million daily customers.
In conclusion, I believe that we are moving to a new paradigm, where purpose-driven brands will be in the best position to attract the right talent, drive their brand and business, and do a tremendous amount of good in the world. I believe that this purpose-driven approach works in every single category in every single country around the world. I believe that marketers who embrace this paradigm will find a deeper level of meaningfulness in their work and see the potential to genuinely add value to the lives of their customers. I hope this article helps in some small way to accelerate that change.
NEW: Pre-order ‘The Power Of Purpose: Brand Purpose 101 — Everything you wanted to know but were afraid to ask’. In this clear and concise book, brand purpose expert Afdhel Aziz provides an introductory guide to the subject, alongside case studies of brands like Adidas, Nike, Tesla, Patagonia, and many others to help introduce the topic in an inspiring and insightful way.
Click here for more details.
Afdhel Aziz is the Founder of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 brands use the power of technology and culture to do more good. He is also the co-author of ‘Good is the New Cool: Market Like You Give a Damn’, a provocative manifesto for a new model of marketing. Find out more at www.afdhelaziz.com or reach out to him at [email protected]
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https://medium.com/@afdhelaziz/brand-purpose-101-everything-you-wanted-to-know-but-were-afraid-to-ask-21593fb37d33
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['Afdhel Aziz']
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2018-11-26 19:14:08.177000+00:00
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['Purpose', 'Marketing', 'Brands', 'Sustainability', 'Social Good']
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Title Brand Purpose 101 Everything wanted know afraid askContent brand strive differentiation relevance growth clear purpose brought life compelling way often difference success failure article try give comprehensive introductory guide brand purpose — highlight watchouts along way 1 ‘Brand Purpose’ best definition heard ‘a higher order reason brand exist making profit’ good place start Simon Sinek’s work around ‘why’ brand Knowing deeper ‘why’ company brand exists provides foundation build everything else — ‘how’ organizational culture brand experience ‘what’ product service offer Here’s Sinek’s TED Talk subject clearest example like use Tesla Tesla’s original brand purpose Tesla’s mission accelerate world’s transition sustainable transport ‘How’ creating culture technology design innovation fueled gigantic ambition move world away polluting fossil fuel ‘What’ created series supercool electric vehicle well entire infrastructure network charging station massive Gigafactory make costefficient battery support Tesla founder Elon Musk put “Putting long hour corporation hard Putting long hour cause easy” people work Tesla galvanized sheer ambition behind brand purpose company invests work meaning Similarly customer buy Tesla vehicle also drawn deeper ‘good’ driving supercool electric vehicle result zero emission combat climate change cutting edge clean energy revolution Tesla Model X 2 difference ‘Purpose’ ‘Vision’ ‘Mission’ One biggest problem discussing topic doesn’t seem commonly accepted set term define ‘purpose’ company translates purpose action purpose article here’s found simplest framework think topic Purpose ‘Why’ exist higher order reason brand business ‘making profit’ ‘driving shareholder value’ Vision ‘Where’ want get destination want brand business future eg ‘We want world’s leading provider X 2020 Missions ‘What’ get could specific initiative tactic centered around product development operational excellence gotomarket strategy brand communication ‘One Purpose Many Missions’ phrase brings life Values ‘How’ would like behave order get organizational culture company organization quality behavior prize instance curiosity inclusivity diversity thought etc diagram Brand New Purpose doesn’t exactly mirror language close enough 3 Purpose Fifth P Marketing put another way brand always 4 P’s Product make Price much sell Place buy Promotion promote becoming apparent without fifth foundational P ‘Purpose’ brand cannot make accurate decision four way also acknowledged Professor Philip Kotler coined original four P’s Max Lenderman principal School great way think ‘Purpose New Digital’ word like marketer learn grapple massive implication digital need understand profound implication purpose equally transformative 4 example good brand Purposes succinct wellarticulated brand Purpose everyone company know belief crucial favorite story illustrate power purpose inspire organization President John F Kennedy walking around NASA 1962 saw janitor carrying broom asked man “Well Mr President” janitor responded “I’m helping put man moon” showed purpose NASA powerfully spread every single person within organization favorite particular order Nike “To bring inspiration innovation every athlete world body athlete” Starbucks “Our mission inspire nurture human spirit — one person one cup one neighborhood time” Google “To organize world’s information make universally accessible useful” CocaCola “To refresh world…To inspire moment optimism happiness” Walmart “Saving people money live better” Zappos “Delivering Happiness” check 5 Purpose important drive business clear compelling brand Purpose isn’t hippydippy cosmic ideal data point purposedriven company brand outperform competitor multiple level Jim Stengel former CMO Procter Gamble book ‘Grow’ showed result 10 year study 50000 brand found one centered around improving people’s life beat category competitor significant margin What’s revealed 50 highestperforming business one driven ‘brand ideals’ term purpose one driven ‘brand ideals’ term purpose 50 business grew three time faster competitor competitor investment would 400 percent profitable investment SP 500 Unilever CMO Keith Weed also publicly stated highestperforming brand portfolio growing twice speed others purposedriven brand fact gone far say ‘sustainability isn’t moral issue Unilever economic issue’ Paul Polman Unilever’s visionary CEO also spoken length need purpose business company “Values drive Value” Here’s great link collation many different data set show power purpose driving performance 6 Purpose also crucial attracting best talent organization Survey survey show people want work company contribution valued — also work company deeper reason profit instance Deloitte survey showed “Millennials would prioritize sense purpose around people rather growth profit maximization” Gallup survey show Millennials “look work fuel sense purpose make feel important” case think doesn’t apply generation like Boomers Gen X Harvard Business Review article begs differ Gen Z born 1995–2015 next generation enter workforce “nearly 75 percent GenZ respondent believe work greater meaning bringing home bacon” according survey Monster obligatory video Gen Z order futureproof next generation talent brand need find meaningfulness don’t believe survey ask question think would find meaningfulness work living knew positive impact society Click watch Unilever CEO Paul Polman talk “the important thing pursue purpose need something want impact aligns value drive passion People’s selfworth measured networth” 7 main type Brand Purpose ExPG CMO Jim Stengel book ‘Grow’ divided highperforming brand five main category purpose find useful way think five field Eliciting Joy eg CocaCola … exists inspire moment happiness 2 Enabling Connection eg FedEx … exists bring peace mind everyday connection 3 Inspiring Exploration eg Airbnb … exists empower creative exploration open new experience 4Evoking Pride eg MercedesBenz … exists epitomize lifetime achievement 5 Impacting Society eg Dove … exists celebrate every woman’s unique beauty illustrate idea mobile phone telecom brand could around ‘connecting world other’ remember Nokia’s ‘Connecting People’ travel brand airline hotel industry could ‘exploring new horizons’ think AirBNB’s ‘travel like local’ video brings life simple way 8 misconception Brand Purpose One major misconception Purpose solely social good initiative sustainability CSR cause marketing thing output good Brand Purpose mean possible one great purpose manifest everything brand product development customer experience conduct marketing Another misconception Purpose cannot change time Remember Tesla’s original brand purpose — ‘to accelerate world’s transition sustainable transport’ updated one added tweak “Tesla’s mission accelerate world’s transition sustainable energy” Notice changed They’ve replaced word ‘transport’ ‘energy’ signal Tesla’s much bigger shift automotivefocused company wanting provide entire cleanenergy ecosystem Witness announcement around Tesla Powerwall home battery pack amazing Solar Roof content taking major car manufacturer world Tesla also taking energy company well add complete lifestyle evidenced image website Remember One purpose Many mission 9 discover Purpose Creating new brand purpose heart easy you’re decadesold brand wellestablished attribute — clear brand purpose it’s heart brand consultancy Conspiracy Love believe there’s process whereby brand ‘discover Purpose’ using following methodology ‘archaeological dig’ deepdive history heritage brand story founder it’s reason coming existence first place example Unilever founded William Heskith Lever 1890’s started Sunlight Soap helped revolutionize hygiene Victorian England Here’s wrote it’s purpose “To make cleanliness commonplace lessen work woman foster health contribute personal attractiveness life may enjoyable rewarding people use products” Today Unilever multibillion dollar company it’s stated purpose “helping people look good feel good get life” b brand evaluation Looking brand’s strength good passion brand passion point intersection brand service world like chart Brand Language Design instance Red Bull’s purpose ‘to revitalize mind body’ expressed form tagline ‘Red Bull Gives Wings’ passionate world action sport became really good creating brand experience content service community result company allegedly make money content experience drink — courage stage revolutionary marketing experience like Red Bull Stratos jump brings purpose life c Ask employee Finding story proud work company brand often unearths real value see work Even hundred thousand employee scattered around world technology exists form platform like VisionLab allow collate feedback extremely quickly Ask customer Similarly asking customer associated stakeholder like retailer supplier partner help unearth valuable insight distinctive ownable higherorder purpose business integrating source research data brand uncover compelling brand purpose help futureproof generation come 10 bring Purpose life first important way company culture employee believe live purpose every day amount fancy marketing taglines slogan ever help Remember “Culture first product business” Walmart great example brand brings purpose life clear meaningful way Every employee understands role company helping community get access best possible product lowest price it’s brand guideline bring life Thinking ‘product service’ another great way brand manifest purpose way add value life customer Armour another favorite example mine company’s purpose ‘Empower Athletes Everywhere’ using technology create ‘Connected Fitness’ experience like UA Healthbox box evolving merely apparel company becoming personal health fitness guru Think world data recorded mapped Armour system constantly optimizes fitness health likely switch another brand creating physical digital experience intersection ‘useful delightful’ brand add value people’s life gain degree loyalty TV ad ever achieve Taking money advertising people continue universally detest investing thing improve city another great approach Another favorite example Citibank whose purpose ‘Enabling growth progress’ made 41 million investment six year sponsoring Citibike bike sharing scheme New York City result Massive ROI brand reach relevancy bike station almost every corner people constantly tweeting instagramming picture brand advocacy consideration double digit jump according Citi’s internal research chance become rarest thing verb ask New Yorker got somewhere they’ll say ‘I Citibiked it’ awesome Lest think approach work developed market here’s another favorite example mine paint brand Dulux whose purpose ‘add color people’s lives’ believe color mean emotion optimism positivity inspiration backed Let’s Colour project give neighborhood around world free paint brighten school carparks community area result 1200 project around world Asia South America Europe positive impression brand lasting shortterm piece billboard ever could 11 company find positive social impact focus problem many brand faced dizzying area problem brand could work solving chose best Well one thing could ask community employee customer today direct communication brand via social medium CRM ask want brand cocreation people inside brand outside brand dialogue drive important decision like coauthor ‘Good New Cool Market Like Give Damn’ book purposedriven brand marketing Bobby Jones often discus would love see brave brand use platform like Changeorg ask customer base nominate issue close heart One exciting new platform seen recent year Goodpin enables brand empower customer decide it’s social good contribution go reward offer help drive sale instore — perfect way clearly show ROI generated social good initiative brand metric sale well Another misconception brand get involved solving massive problem world — social justice climate change inequality true said ‘Good New Cool’ brand opportunity solve problem ‘everyday epic’ UnderArmor Citibike example show plenty ‘everyday’ pain point brand invest resource energy resolving However brand want play ‘epic’ end spectrum another triangulation would love see every single Fortune 500 brand aligning 17 UN Sustainable Development Goals SDGs particular SDG brand aligns would depend brand purpose closely aligned business social goal Imagine McDonald’s aligned purpose around Goal №2 Zerohunger transforming organization delivered nutritious food lowest price sustainable way powerful rallying cry would 17 million employee 68 million daily customer conclusion believe moving new paradigm purposedriven brand best position attract right talent drive brand business tremendous amount good world believe purposedriven approach work every single category every single country around world believe marketer embrace paradigm find deeper level meaningfulness work see potential genuinely add value life customer hope article help small way accelerate change NEW Preorder ‘The Power Purpose Brand Purpose 101 — Everything wanted know afraid ask’ clear concise book brand purpose expert Afdhel Aziz provides introductory guide subject alongside case study brand like Adidas Nike Tesla Patagonia many others help introduce topic inspiring insightful way Click detail Afdhel Aziz Founder Conspiracy Love thinktank idea incubator help Fortune 500 brand use power technology culture good also coauthor ‘Good New Cool Market Like Give Damn’ provocative manifesto new model marketing Find wwwafdhelazizcom reach afconspiracyoflovecoTags Purpose Marketing Brands Sustainability Social Good
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188,478 |
A Quick Styling Guide for Offices and Hotels Interior
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The service sector and hospitality brands are becoming more and more competitive and therefore the value you add by making your client or customer feel special matters a lot.
Impressive decor and user-friendly facilities at offices and hotels really help enhance the experience that customers have when they visit these places.
Here are a few things that any commercial office or hotel can easily adopt to create a better experience for its employees as well as its customers.
Create A Great Experience for Your Guests Even While They Wait
The waiting period before you are actually attended to by the desired person, especially if the wait is long, can become a spoiler to the experience for the visitor both in offices and hotels. So one needs to pay attention that this time is made comfortable and pleasant for them.
A few things that can help to do so are to make sure the waiting area has good sitting space and a welcoming ambience. You can opt to put comfortable couches along with poufs depending on the size of the waiting area.
Look for bigger-sized and vibrant seating poufs online to create lively seating. This is a great way to bring active and positive energy to the space and can be a great help to uplift the mood of the people who are waiting.
Created Added Value for Your Brand by Opting for Sustainable Decor
With such high competition in the markets, brands and companies need to go that extra mile to create goodwill in the market. The growing concept of CSR and mindful consumption of resources gives the brands an opportunity to create a positive impact on its customers by opting for sustainable decor.
The rugs for hall, the wall hangings, the smaller furniture pieces like ottomans that one picks for the office or hotel space can be in sustainable materials like recycled denim, jute, organic cotton, or materials made with recycled pet bottles.
By making such thoughtful choices the brand can create a stronger connection with its target audience by showing how they not just taking care of the needs of consumers by providing them quality products but also of the environment by investing in eco-friendly decor.
Incorporate The Latest Trends That Are Eye-Catchy and Comfortable
Another way that one can help their business stand out is by adopting the latest trends and always staying ahead in making a strong impression. In terms of hotels and offices, the interiors and decor settings matter a lot to make a great first impression.
Having indoor plants that act as air purifiers, opting for sustainable choices like reusable glasses, and going for waste segregation as well as zero waste strategies are a few trends that are on the rise.
Business units can also incorporate the Pantone colors of the year in their decor to show how updated and well-informed they are about the latest fads.
Add smaller items like a nice vase, a table centerpiece, wall arts, round poufs, and side lamps that have hints of the colors in vogue and you can transform your space in a budget-friendly manner.
In terms of furniture poufs, ottomans, couches as well as stools are quite a rage. All these are highly versatile furniture pieces that can be used almost in any area with ease. So by adding these to your interiors you can make your office as well as hotel interiors look chic and fashionable.
Create Sitting Areas Close to Nature
The success of a workplace highly depends on how well its employee’s work. The right ambience and working environment are major factors that add to the productivity of the workplace.
Workplaces therefore must create a small sitting area in the open for employees to take a break in-between their work.
Look for interesting sitting benches online to create this area. The fresh air can help employees get back to work with renewed energy.
Even in hotels adding an outdoor sitting area is like helping the customers have yet another experience while they stay at the property. Whether it is the early morning chirping of the birds or the evening tea amidst the greens, everyone enjoys spending some time outside.
Make the outdoors more special with beautiful benches and gazebos added to rooftops and lawn areas of the hotel.
Use these easy-to-implement ideas to enhance the experience of employees at the workplace and also to give the guest that visit the hotels have a class-a-part welcome.
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https://medium.com/@therugrepublic/a-quick-styling-guide-for-offices-and-hotels-interior-bdb79671ecfa
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['The Rug Republic']
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2021-12-10 12:05:59.947000+00:00
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['Home Improvement', 'Interior Design', 'Brands', 'Home Decor Ideas', 'Rugs']
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Title Quick Styling Guide Offices Hotels InteriorContent service sector hospitality brand becoming competitive therefore value add making client customer feel special matter lot Impressive decor userfriendly facility office hotel really help enhance experience customer visit place thing commercial office hotel easily adopt create better experience employee well customer Create Great Experience Guests Even Wait waiting period actually attended desired person especially wait long become spoiler experience visitor office hotel one need pay attention time made comfortable pleasant thing help make sure waiting area good sitting space welcoming ambience opt put comfortable couch along pouf depending size waiting area Look biggersized vibrant seating pouf online create lively seating great way bring active positive energy space great help uplift mood people waiting Created Added Value Brand Opting Sustainable Decor high competition market brand company need go extra mile create goodwill market growing concept CSR mindful consumption resource give brand opportunity create positive impact customer opting sustainable decor rug hall wall hanging smaller furniture piece like ottoman one pick office hotel space sustainable material like recycled denim jute organic cotton material made recycled pet bottle making thoughtful choice brand create stronger connection target audience showing taking care need consumer providing quality product also environment investing ecofriendly decor Incorporate Latest Trends EyeCatchy Comfortable Another way one help business stand adopting latest trend always staying ahead making strong impression term hotel office interior decor setting matter lot make great first impression indoor plant act air purifier opting sustainable choice like reusable glass going waste segregation well zero waste strategy trend rise Business unit also incorporate Pantone color year decor show updated wellinformed latest fad Add smaller item like nice vase table centerpiece wall art round pouf side lamp hint color vogue transform space budgetfriendly manner term furniture pouf ottoman couch well stool quite rage highly versatile furniture piece used almost area ease adding interior make office well hotel interior look chic fashionable Create Sitting Areas Close Nature success workplace highly depends well employee’s work right ambience working environment major factor add productivity workplace Workplaces therefore must create small sitting area open employee take break inbetween work Look interesting sitting bench online create area fresh air help employee get back work renewed energy Even hotel adding outdoor sitting area like helping customer yet another experience stay property Whether early morning chirping bird evening tea amidst green everyone enjoys spending time outside Make outdoors special beautiful bench gazebo added rooftop lawn area hotel Use easytoimplement idea enhance experience employee workplace also give guest visit hotel classapart welcomeTags Home Improvement Interior Design Brands Home Decor Ideas Rugs
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188,479 |
mamma mia
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Monday is so easily tied with the word blues and it’s a pure coincidence that I am wearing blue at the moment. Excuse my absurd observations.
Writing of blue, I also remember how one of my Professors at the college starts his class by showing a page filled with blue or you can say a blue virtual presentation as the first slide.
I still don’t know the reason why. I guess I’ll ask one day.
BTW, I ask way too much in my classes and it’s so evident on the faces of my batchmates and ofc the Professor.
Moving forward, something very out of blue happened with me today in the class, when my Professor assigned a task.
We were given 10 minutes and asked to choose a brand and connect it with a movement.
We all (as in my classmates and me) started searching the web; scratching our heads to peel and present the best.
I listed some of my favorite brands, or at least I believe they are. I had to pick one, so I got along with MamaEarth and connected it with a movement which is not so often talked about; relevant throughout one’s life, but brought up on a particular occasion of the year.
To my surprise, what I was considering as my first right answer; extremely amazed my Professor.
He asked- If I am ready to pitch this to the founder of the brand.
And I said- Yes.
He further added- Work on it, and I’ll share it ahead with the concerned person. (I thought, he’s kidding)
It was an unbelievable thing for me. I confirmed an uncountable number of times just to make sure he is serious.
Turns out, he was super serious.
What a day….!!
(Blue in my city and life for now)
Gotta prepare a pitch :)
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https://medium.com/@yashijaiswalsuhangi/mamma-mia-d5510d314b8f
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['Yashi Jaiswal']
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2021-11-29 09:08:11.348000+00:00
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['Brand Strategy', 'Social Movements', 'Brands', 'Mamaearth']
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Title mamma miaContent Monday easily tied word blue it’s pure coincidence wearing blue moment Excuse absurd observation Writing blue also remember one Professors college start class showing page filled blue say blue virtual presentation first slide still don’t know reason guess I’ll ask one day BTW ask way much class it’s evident face batchmates ofc Professor Moving forward something blue happened today class Professor assigned task given 10 minute asked choose brand connect movement classmate started searching web scratching head peel present best listed favorite brand least believe pick one got along MamaEarth connected movement often talked relevant throughout one’s life brought particular occasion year surprise considering first right answer extremely amazed Professor asked ready pitch founder brand said Yes added Work I’ll share ahead concerned person thought he’s kidding unbelievable thing confirmed uncountable number time make sure serious Turns super serious day… Blue city life Gotta prepare pitch Tags Brand Strategy Social Movements Brands Mamaearth
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188,480 |
Price sensitivity. How to find the sweet spot?
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Price sensitivity. How to find the sweet spot?
Price sensitivity is a well-known topic for both offline and online stores. Even if you have never paid attention to it before, we are sure that you have noticed it while running your business. Modvise Dec 30, 2021·3 min read
Why price sensitivity is so important
When thinking of increasing sales, there are many aspects to consider. But one of the most important points, besides the quality and appearance of the goods, is the price adjustment. Price sensitivity is directly related to the elasticity of demand. Prices have an essential impact if sales go up or down. That is why it is so crucial to set the best possible price, especially when dealing with a price-sensitive customer. If the price is too high, customers may simply refuse to buy your product.
Of course, some products or product segments do not need a price-sensitive approach. But for price-sensitive consumers, it is best to use different pricing strategies to get the expected impact on their shopping decisions.
Understanding the price sensitivity of your service or product allows you to be aware of how changes may impact purchasing behavior of your clients. Knowledge about sensitivity will allow you to set the best price ranges possible and maximize your business profit or sales volume.
Most fundamental factors
The most fundamental factors for the price sensitivity of a service or product are:
Geography — when adjusting prices, consider the region you want to sell. For example, if you plan to sell in India at a high price point, that would not be as profitable because Indians are more sensitive to prices. However, in Europe, you can charge more for products even though the quality remains unchanged from what was originally offered.
— when adjusting prices, consider the region you want to sell. For example, if you plan to sell in India at a high price point, that would not be as profitable because Indians are more sensitive to prices. However, in Europe, you can charge more for products even though the quality remains unchanged from what was originally offered. Economics — the current economic situation of customers and the market. You can not be separated from the current status quo when setting prices.
— the current economic situation of customers and the market. You can not be separated from the current status quo when setting prices. Sentiment — the best example is Apple and its product lines. They can highly overprice their goods as there is a massive endorsement for the brand.
— the best example is Apple and its product lines. They can highly overprice their goods as there is a massive endorsement for the brand. Necessities —think about the position of your brand and products in the context of the target group you want to reach. The prices of basic consumer goods are much more price-sensitive than luxury items due to the share of net income that consumers can spend. Products that absorb most of the regular budget spending tend to have more elastic demand.
Price sensitivity in your pricing and marketing strategy
All of the factors mentioned above are directly related to every aspect of marketing activities and can help improve your business decisions. Knowing exactly what factors have the biggest impact on the price elasticity of your products or services is key to understanding your pricing correctly in relation to the profile of your customers. However, lowering the price to increase sales is not always the most effective move, as it depends on the product itself. Think of branded goods that are seen as “special”, “exclusive” or “premium”. Applying price cuts to such products can lead to opposite feelings and damage consumer perception of the brand.
Another thing to keep in mind is that once you lower a price, it is hard to raise it again. Thus, applying short-term price adjustments such as promotional discounts or coupons gives much more flexibility.
Even better solutions are all kinds of loyalty promotions and discounts for a given action, such as membership or signing up for a newsletter.
Price monitoring software is a great tool to help you understand the nuances of the pricing game and the price levels you need to achieve. Monitor prices in order to set the best pricing strategy and reach the perfect sweet spot of your sales.
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https://medium.com/@modvise-technology/price-sensitivity-how-to-find-the-sweet-spot-fb148a8953ea
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[]
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2022-01-26 15:29:51.558000+00:00
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['Retail', 'Price Analysis', 'Brands', 'Business', 'Business Strategy']
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Title Price sensitivity find sweet spotContent Price sensitivity find sweet spot Price sensitivity wellknown topic offline online store Even never paid attention sure noticed running business Modvise Dec 30 2021·3 min read price sensitivity important thinking increasing sale many aspect consider one important point besides quality appearance good price adjustment Price sensitivity directly related elasticity demand Prices essential impact sale go crucial set best possible price especially dealing pricesensitive customer price high customer may simply refuse buy product course product product segment need pricesensitive approach pricesensitive consumer best use different pricing strategy get expected impact shopping decision Understanding price sensitivity service product allows aware change may impact purchasing behavior client Knowledge sensitivity allow set best price range possible maximize business profit sale volume fundamental factor fundamental factor price sensitivity service product Geography — adjusting price consider region want sell example plan sell India high price point would profitable Indians sensitive price However Europe charge product even though quality remains unchanged originally offered — adjusting price consider region want sell example plan sell India high price point would profitable Indians sensitive price However Europe charge product even though quality remains unchanged originally offered Economics — current economic situation customer market separated current status quo setting price — current economic situation customer market separated current status quo setting price Sentiment — best example Apple product line highly overprice good massive endorsement brand — best example Apple product line highly overprice good massive endorsement brand Necessities —think position brand product context target group want reach price basic consumer good much pricesensitive luxury item due share net income consumer spend Products absorb regular budget spending tend elastic demand Price sensitivity pricing marketing strategy factor mentioned directly related every aspect marketing activity help improve business decision Knowing exactly factor biggest impact price elasticity product service key understanding pricing correctly relation profile customer However lowering price increase sale always effective move depends product Think branded good seen “special” “exclusive” “premium” Applying price cut product lead opposite feeling damage consumer perception brand Another thing keep mind lower price hard raise Thus applying shortterm price adjustment promotional discount coupon give much flexibility Even better solution kind loyalty promotion discount given action membership signing newsletter Price monitoring software great tool help understand nuance pricing game price level need achieve Monitor price order set best pricing strategy reach perfect sweet spot salesTags Retail Price Analysis Brands Business Business Strategy
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188,481 |
Key Elements of Brand Identity
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Brand identity helps to identify and distinguish the brand and company in the eyes of customers.
Logo & Design:
A great logo is the core of your brand identification, grabbing attention and making a great first impression.
Value Creation:
The source of long-term value generation is developing and providing a reliable branded value offer.
Strategy:
Defining who you are, what you do, and who you serve helps a designer build a brand that effectively portrays your company and resonates with the appropriate people.
Trust & Communications:
Consumers avoid companies that are airy, dishonest, and without individuality. Brand loyalty, communications, and trust are fueled by a shared set of beliefs and values between the brand and the customer.
Advertising & Marketing:
Advertising plays a critical part in the development of brand image. It educates customers about the brand’s functional capabilities.
Theme Lines & Taglines:
Taglines help a company stand out from the crowd by showcasing its uniqueness. They also use a short phrase that increases in meaning over time to assist people recognize their brand.
A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products.
Over the last five years, B2B marketers have consistently named brand recognition as their top aim.
DM us for exclusive brand building sessions at Khudra.
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https://medium.com/@khudra/key-elements-of-brand-identity-11293e66352b
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['Khudra Corp']
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2021-12-27 11:47:29.794000+00:00
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['Customer', 'Marketing', 'Digital Marketing', 'Brands', 'Branding']
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Title Key Elements Brand IdentityContent Brand identity help identify distinguish brand company eye customer Logo Design great logo core brand identification grabbing attention making great first impression Value Creation source longterm value generation developing providing reliable branded value offer Strategy Defining serve help designer build brand effectively portrays company resonates appropriate people Trust Communications Consumers avoid company airy dishonest without individuality Brand loyalty communication trust fueled shared set belief value brand customer Advertising Marketing Advertising play critical part development brand image educates customer brand’s functional capability Theme Lines Taglines Taglines help company stand crowd showcasing uniqueness also use short phrase increase meaning time assist people recognize brand brand sum total impression customer based every interaction company product last five year B2B marketer consistently named brand recognition top aim DM u exclusive brand building session KhudraTags Customer Marketing Digital Marketing Brands Branding
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188,482 |
Top 10 Best Rated Body Our Brands 2021
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Top Reviews:
My favorite and it does not have any other smell mixed with it just straight pepperminntyyyyy as I like some brands of peppermint have buttery tones to it but this one is great
Using it to keep the ants at bay.
Previously used Young Living and this works as well for me for headaches
Top Reviews:
Great for makeup removal!
Awesome
I swear by this stuff to soften my skin but make it organic whole foods! There’s not scent and it melts into the skin. Very light for an oil
Top Reviews:
Love it!
Could be a bigger bottle for the price overall serves it purpose.
Love everything about it….getting ready to order again.
Top Reviews:
A must have essential oil. Smells great, lasts long. I got so many compliments and it blends with my various scents & moods. Calming too
Love this in my diffuser. Smells fresh
Top Reviews:
This has a wonderful smell but the foam doesn’t create a thick lather as I was expecting.
I push on the flat and white yield spreads across my hands, warm from the basin. I rub my hands together and the yield spreads. I spread the hot yield all over my face. Good.
Great frangarnce. Perfect foaming and works removing any dirt and odour from your hands.
Top Reviews:
Good quality smells great
Broken inner dropper, New bottle. I buy a lot of essential oils and this has never happened before.Fortunately I had an extra bottle and was able to pour it in.The oil lasts for about an hour in a diffuser. There’s plenty left after an hour but the vapors are gone at that point so I have to add more oil.
You can test an essential oil’s purity by placing a drop on a piece of paper. If there is a ring present, that means that the oil has likely been diluted with another substance and is less pure. You can see this dried down pretty well without leaving a greasy mess. Coupled with the price point? GREAT product!
Top Reviews:
This is powerful!! I mix it w/citronella oil (Whole Foods) brand in my bath. It will scent up the entire apartment for hours. I didn’t think I’d like it at 1st because I remember bergamot being in hair grease and I didn’t care for it so much, but I do like it, and the two together are pleasant for me. This is a strong oil. No carrier oils, just straight bergamot. I don’t like any oil mixed in a carrier. I did waste money on frankincense in jojoba from Whole Foods. It was weak. Stick with the 100% oils.
I sometimes mix it with lemon and it makes the house smell wonderful
GREA PRICE AND QUALITY
Top Reviews:
I’ve tried out a few different ones off of amazon. This is, by far, the best clean smelling peppermint oil I’ve found. (A few of the other brands smelled like a smoky peppermint, which I don’t like).
Great value for good quality oil!
Good quality
Top Reviews:
Great
Top Reviews:
This is one of the better tea tree products. Highly recommend
good
Strong
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https://medium.com/@lara_29028/top-10-best-rated-body-our-brands-2021-874fe33d73aa
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[]
|
2021-11-21 11:44:48.414000+00:00
|
['Wholefoods', 'Bodyour', 'Brands', 'Bestrated', 'Top']
|
Title Top 10 Best Rated Body Brands 2021Content Top Reviews favorite smell mixed straight pepperminntyyyyy like brand peppermint buttery tone one great Using keep ant bay Previously used Young Living work well headache Top Reviews Great makeup removal Awesome swear stuff soften skin make organic whole food There’s scent melt skin light oil Top Reviews Love Could bigger bottle price overall serf purpose Love everything it…getting ready order Top Reviews must essential oil Smells great last long got many compliment blend various scent mood Calming Love diffuser Smells fresh Top Reviews wonderful smell foam doesn’t create thick lather expecting push flat white yield spread across hand warm basin rub hand together yield spread spread hot yield face Good Great frangarnce Perfect foaming work removing dirt odour hand Top Reviews Good quality smell great Broken inner dropper New bottle buy lot essential oil never happened beforeFortunately extra bottle able pour inThe oil last hour diffuser There’s plenty left hour vapor gone point add oil test essential oil’s purity placing drop piece paper ring present mean oil likely diluted another substance le pure see dried pretty well without leaving greasy mess Coupled price point GREAT product Top Reviews powerful mix wcitronella oil Whole Foods brand bath scent entire apartment hour didn’t think I’d like 1st remember bergamot hair grease didn’t care much like two together pleasant strong oil carrier oil straight bergamot don’t like oil mixed carrier waste money frankincense jojoba Whole Foods weak Stick 100 oil sometimes mix lemon make house smell wonderful GREA PRICE QUALITY Top Reviews I’ve tried different one amazon far best clean smelling peppermint oil I’ve found brand smelled like smoky peppermint don’t like Great value good quality oil Good quality Top Reviews Great Top Reviews one better tea tree product Highly recommend good StrongTags Wholefoods Bodyour Brands Bestrated Top
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188,483 |
Day 52 — The Honest Truth (Do the Thing that Scares You)
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Photo by Tolga Ahmetler on Unsplash
Pre-text: As I go through iterations of how I want to communicate brand story and generally discovering who my audience is. I want to put more substance in these posts to embed more meaning and value with what I produce. Based on data I have access to, Medium attracts an audience that is generally more intellectually curious and these readers tend to want to get into the roots of the subject matter. As a result, these posts will be better thought out and provide some kind of revelation, insight, or piece of information for you, the audience, to use.
Try to build something meaningful (a brand, a piece of technology, a social movement) and just watch what happens…
I want to challenge you: build something. Anything. Put it out for the world to see and observe what happens…
To build a brand, a piece of technology, or a company is a revealing process. Revealing in the sense that you get to see how much you do not know and how you respond to pressure. But more-so, it’s revealing in the sense that you get to observe other people’s actions or lack of action towards what you are building.
Now, I have digressed from the intention of this article as I want to get more into the origin story of how all of this started and delve into crypto content. But before we move on, I want to say — with no malicious intent, if you decide to respond to the challenge — you’ll figure out who your real friends are and who your true supporters are (most often it is people that barely know you).
The Honest Truth: Your Closest Friends Will Not Support You
As I alluded to, to build something of value is a painfully revealing process. In these moments of introspection, I’m often reminded of Robert Greene’s quote:
“The best way to neutralize our natural impatience is to cultivate a kind of pleasure in pain — like an athlete, you come to enjoy rigorous practice, pushing past your limits, and resisting the easy way out.” — Robert Greene
As I see it, the, “easy way out,” would be to retreat back to a stable corporate job.
To have a 401k match program and a life of certainty. A life where uniqueness is dulled and creative expression often goes unnoticed. That’s the honest truth and the way I’ve come to view corporate America vs the entrepreneurial world— a life indebted to working for someone else or a life of fulfilling your life’s task.
“At your birth a seed is planted. That seed is your uniqueness. It wants to grow, transform itself, and flower to its full potential. It has a natural, assertive energy to it. Your Life’s Task is to bring that seed to flower, to express your uniqueness through your work. You have a destiny to fulfill. The stronger you feel and maintain it — as a force, a voice, or in whatever form — the greater your chance for fulfilling this Life’s Task and achieving mastery.” — Robert Greene
Let’s talk about cryptocurrency for a second…
For my senior capstone computer science project; I decided to tackle a cryptocurrency project to unpack complicated cryptocurrency concepts.
What I loved about this project was I had creative control for what I wanted to do, so I opted to create an ebook that explained topics such as Bitcoin’s hashing algorithm (SHA256), how blocks are added to the blockchain, and identifying who these infamous miners are and what they are doing.
The nitty-gritty of crypto… My intention was to make these complex terms make sense to the average, non-technical person.
Here’s a link to that page — (You can see that some of the posts where Bitcoin was still under $10,000!)
Following this project I created somewhat of an online resource with a website that unpacked these topics and then soon found myself creating Spotify streams as well (yes I know some of these are cringe-worthy, but I was historically correct.)
The honest truth is this: I was looked at as a crazy person for believing, so whole-heartedly in a new technology, and truthfully that’s when I wish I had doubled down.
Conclusion: Do the Thing that Scares You
I know the general tone of this piece of writing sounds negative, but it’s the honest truth. As I continue to move forward, I hope to more openly share what I discover along this journey of both building a clothing brand and exploring the world of crypto.
As I think about this clothing brand and how to fully unpack and express what 改善 actually means; I’m often reminded to do the thing(s) that scares you — even if you have no idea how it will turn out.
→ There’s currently 24/48 clothes left in the 改善: NYC Collection: www.nvulestudios.com/merch
|
https://medium.com/@nvulestudios/day-52-the-honest-truth-do-the-thing-that-scar-291600c6bc0d
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['Nvule Studios']
|
2021-11-24 01:58:54.007000+00:00
|
['Clothing Brand', 'Brand']
|
Title Day 52 — Honest Truth Thing Scares YouContent Photo Tolga Ahmetler Unsplash Pretext go iteration want communicate brand story generally discovering audience want put substance post embed meaning value produce Based data access Medium attracts audience generally intellectually curious reader tend want get root subject matter result post better thought provide kind revelation insight piece information audience use Try build something meaningful brand piece technology social movement watch happens… want challenge build something Anything Put world see observe happens… build brand piece technology company revealing process Revealing sense get see much know respond pressure moreso it’s revealing sense get observe people’s action lack action towards building digressed intention article want get origin story started delve crypto content move want say — malicious intent decide respond challenge — you’ll figure real friend true supporter often people barely know Honest Truth Closest Friends Support alluded build something value painfully revealing process moment introspection I’m often reminded Robert Greene’s quote “The best way neutralize natural impatience cultivate kind pleasure pain — like athlete come enjoy rigorous practice pushing past limit resisting easy way out” — Robert Greene see “easy way out” would retreat back stable corporate job 401k match program life certainty life uniqueness dulled creative expression often go unnoticed That’s honest truth way I’ve come view corporate America v entrepreneurial world— life indebted working someone else life fulfilling life’s task “At birth seed planted seed uniqueness want grow transform flower full potential natural assertive energy Life’s Task bring seed flower express uniqueness work destiny fulfill stronger feel maintain — force voice whatever form — greater chance fulfilling Life’s Task achieving mastery” — Robert Greene Let’s talk cryptocurrency second… senior capstone computer science project decided tackle cryptocurrency project unpack complicated cryptocurrency concept loved project creative control wanted opted create ebook explained topic Bitcoin’s hashing algorithm SHA256 block added blockchain identifying infamous miner nittygritty crypto… intention make complex term make sense average nontechnical person Here’s link page — see post Bitcoin still 10000 Following project created somewhat online resource website unpacked topic soon found creating Spotify stream well yes know cringeworthy historically correct honest truth looked crazy person believing wholeheartedly new technology truthfully that’s wish doubled Conclusion Thing Scares know general tone piece writing sound negative it’s honest truth continue move forward hope openly share discover along journey building clothing brand exploring world crypto think clothing brand fully unpack express 改善 actually mean I’m often reminded thing scare — even idea turn → There’s currently 2448 clothes left 改善 NYC Collection wwwnvulestudioscommerchTags Clothing Brand Brand
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188,484 |
The renovation revolution — why we invested in Plank
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Emma Biasiolo led our recent investment in Plank Hardware — in this article, Emma takes a look at why we believe this is such a compelling brand, with an opportunity to tap into the millennial DIY boom.
Tom Revill and Annie Aveyard, co-founders of Plank Hardware
Over the past two decades, we’ve worked alongside many successful entrepreneurs building the consumer brands of the future. From the Vinader sisters to Taymoor Atighetchi, founder of Papier, these founders bring together a passion for products with operational expertise and a vision for the future of retail.
When we met Tom Revill and Annie Aveyard, founders of Plank Hardware — the latest consumer addition to our U.K. portfolio — it was clear that we’d met two entrepreneurs with the passion, expertise, and vision to build a direct-to-consumer success story.
In this article, I’ve laid out a few thoughts on why we believe that Plank Hardware has the potential to harness the renovation revolution.
Bringing DIY to the Instagram generation
Plank Hardware provides the finishing touches to DIY projects in the home. Its range of handles, knobs, rails, and knockers offer high-quality, design-led hardware that is the final touch for a home renovation project.
Over the past few years, many millennials have turned their hand to DIY, particularly during the pandemic. However, these consumers — many of whom document their renovation projects on Instagram — expect a seamless digital experience that many traditional retailers simply cannot provide.
Plank Hardware solves this problem in several ways. First, its range of products are trend-led, shifting much more rapidly than legacy competitors to adapt to the latest trends on Instagram and Pinterest, where many millennials and Gen Z consumers are taking inspiration to become their own interior designers.
Plank Hardware’s designs for rails, handles, and door knobs adapt quickly to online trends
Second, it’s worth understanding that these pieces of hardware are often the final and crucial elements to a renovation project. Consumers need to be able to engage with a visual product that is available rapidly and Plank Hardware’s online platform ensures that products are highly visual, whilst its direct-to-consumer model ensures that customers are not left with an agonising wait for that final finishing touch.
Last, we know that consumers are now far more willing to purchase home interiors without seeing them in person. Many rapidly growing D2C brands such as Lick, COAT, Swyft and now Plank Hardware are tapping into this opportunity. From our own portfolio, MYCS — the European online furniture retailer — has shown the willingness of consumers to purchase premium interiors online.
Tapping into a boom in home renovations
Demand for home improvement projects has rapidly grown in the past two years, particularly due to the shift towards remote working. Research found more than 50 per cent of the UK population had embarked on home improvement projects since March 2020, while 36 per cent of those surveyed felt they would continue to focus on renovation projects as we emerge from the pandemic.
Plank’s products tap into growing demand for DIY projects
Whether it’s first-time buyers or those who can’t afford an interiors overhaul, a lick of paint and new hardware can make a huge difference, particularly for consumers who are operating on a budget. And these consumers are a significant proportion of the market — the average kitchen costs £8,000, while a recent report by Rated People found that 68% of Brits set out to tackle a kitchen renovation with a budget of under £4,000.
We believe Plank Hardware is strongly positioned to inspire a touch of creativity in the home regardless of whether you have a vast budget to spend. And it has clearly resonated with customers — although Plank were early in their journey the reviews they had showed that customers loved what they were doing and were very happy with product quality and service. For us this is a key window into how much a consumer product resonates with customers and a chance to see if they’re willing to come back — whether it’s Instagram comments or TrustPilot reviews!
Backing a driven duo with a clear vision
The business began life — as you might have guessed from the name — as planks of wood. Tom was making shelves and furniture from recycled scaffolding boards and really enjoyed the creative process around it. As time went on, he focused on the component parts and began developing the hardware range.
These are two co-founders that bring an ideal balance of industry experience, operational expertise, and entrepreneurial vision, as Annie was previously Head of Finance at Swoon, one of the first movers in bringing home interiors online.
This is a business with a compelling proposition and plenty of opportunity for growth. While it was only founded in 2019 and it has been bootstrapped to date, a lean operation and clear focus on providing an exceptional experience to their consumers has ensured that Annie and Tom have built a business with the potential to become the go-to brand for home hardware, and we’re incredibly excited to be part of the journey.
|
https://medium.com/beringea/the-renovation-revolution-why-we-invested-in-plank-4d22c63272bb
|
['Emma Biasiolo']
|
2021-12-21 17:58:01.474000+00:00
|
['Retail', 'Brands', 'D2c', 'Beringea Insights', 'Home Decor']
|
Title renovation revolution — invested PlankContent Emma Biasiolo led recent investment Plank Hardware — article Emma take look believe compelling brand opportunity tap millennial DIY boom Tom Revill Annie Aveyard cofounder Plank Hardware past two decade we’ve worked alongside many successful entrepreneur building consumer brand future Vinader sister Taymoor Atighetchi founder Papier founder bring together passion product operational expertise vision future retail met Tom Revill Annie Aveyard founder Plank Hardware — latest consumer addition UK portfolio — clear we’d met two entrepreneur passion expertise vision build directtoconsumer success story article I’ve laid thought believe Plank Hardware potential harness renovation revolution Bringing DIY Instagram generation Plank Hardware provides finishing touch DIY project home range handle knob rail knocker offer highquality designled hardware final touch home renovation project past year many millennials turned hand DIY particularly pandemic However consumer — many document renovation project Instagram — expect seamless digital experience many traditional retailer simply cannot provide Plank Hardware solves problem several way First range product trendled shifting much rapidly legacy competitor adapt latest trend Instagram Pinterest many millennials Gen Z consumer taking inspiration become interior designer Plank Hardware’s design rail handle door knob adapt quickly online trend Second it’s worth understanding piece hardware often final crucial element renovation project Consumers need able engage visual product available rapidly Plank Hardware’s online platform ensures product highly visual whilst directtoconsumer model ensures customer left agonising wait final finishing touch Last know consumer far willing purchase home interior without seeing person Many rapidly growing D2C brand Lick COAT Swyft Plank Hardware tapping opportunity portfolio MYCS — European online furniture retailer — shown willingness consumer purchase premium interior online Tapping boom home renovation Demand home improvement project rapidly grown past two year particularly due shift towards remote working Research found 50 per cent UK population embarked home improvement project since March 2020 36 per cent surveyed felt would continue focus renovation project emerge pandemic Plank’s product tap growing demand DIY project Whether it’s firsttime buyer can’t afford interior overhaul lick paint new hardware make huge difference particularly consumer operating budget consumer significant proportion market — average kitchen cost £8000 recent report Rated People found 68 Brits set tackle kitchen renovation budget £4000 believe Plank Hardware strongly positioned inspire touch creativity home regardless whether vast budget spend clearly resonated customer — although Plank early journey review showed customer loved happy product quality service u key window much consumer product resonates customer chance see they’re willing come back — whether it’s Instagram comment TrustPilot review Backing driven duo clear vision business began life — might guessed name — plank wood Tom making shelf furniture recycled scaffolding board really enjoyed creative process around time went focused component part began developing hardware range two cofounder bring ideal balance industry experience operational expertise entrepreneurial vision Annie previously Head Finance Swoon one first mover bringing home interior online business compelling proposition plenty opportunity growth founded 2019 bootstrapped date lean operation clear focus providing exceptional experience consumer ensured Annie Tom built business potential become goto brand home hardware we’re incredibly excited part journeyTags Retail Brands D2c Beringea Insights Home Decor
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188,485 |
Ad agency philosophies and taglines of the global 700
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An agency philosophy is one of the most distinctive features of the ad industry. But to understand it is to first recognise the point of one.
People have tried to predict the future since the dawn of time. Relying on tools as varied as the Oracle at Delphi to the Farmer’s Almanac. But most predictions are plain wrong. Some are right, as a matter of coincidence. Like a stopped clock, that gets the time right at least twice a day. But that hasn’t stopped us from trying to predict with certainty, what lies ahead.
The reason we’re attracted to certainty, despite its probability, is biology. Our primitive brains haven’t evolved to deal with the complexities of an uncertain world. So they use up every available neuron to regain control. Making sense of the world through tools like beliefs, patterns and models that offer confidence, direction and hope.
An ad agency philosophy is a tool to predict advertising successes. You’ll find 700 agency philosophies below. But to truly understand what an agency philosophy is is to first recognise the point of one.
Put simply, the job of an ad agency is to make something desirable. You can make something desirable by changing perceptions. You can change perceptions by persuasion. So the ad industry is basically in the business of persuasion.
People are persuaded when they’re convinced something has been demonstrated. That’s why Aristotle described persuasion as a form of demonstration. There are three ways to persuade someone, he observed. Demonstrate something that appeals to the character (ethos). Demonstrate something that appeals to the context (pathos). Demonstrate something that appeals to the logic (logos).
Ad agencies persuade people using those three ways, in different combinations. They articulate a distinguishing feature about a brand or product and demonstrate its appeal. Such distinguishing features serve as cues for people to pick one brand or product over another.
Just as people need distinguishing features to pick one brand or product over another, ad agencies need distinguishing features that make them desirable for clients and talent.
The agency philosophy, often manifested in a tagline, is one of the most distinguishing features of the advertising industry. Each agency develops a unique philosophy about their advertising process, and proclaims that it would guarantee the best solutions for clients. Some codify their theories and add all sorts of frameworks around it, which act as proprietary tool for ideas that work.
In reality, advertising, like meteorology, is based on predictions. It’s an industry where you’re more likely to be wrong than right. Rightfully, as the legendary adman Paul Feldwick observed, that there’s no point agonising over getting it too right. For even when something’s right, there’s no guarantee it would be effective. Let alone that fact that all advertising theories are fundamentally wrong.
Similarly, the practice of coming up with ideas in advertising, much like the practice of coming up with discoveries in science, is anything but a linear process; one thing does not lead to another.
Whether it is the process or the outcome, nothing in advertising is clear-cut. So how could there possibly be a set philosophy or step-by-step framework that guarantees effective solutions?
Actually, this has to do with the transaction of ideas. Between those who come up with the ideas — the agency folk — and those who buy the ideas — the clients. Or as the Nobel-winning psychologist Daniel Kahneman would put, between ‘System 1’ and ‘System 2’ thinkers. The former is characterised by its fast, nonlinear and unconscious way of thinking. The latter characterised by its slow, linear and controlled way of thinking.
Indeed, Ogilvy’s Vice Chairman Rory Sutherland observed that clients, with their backgrounds in management, finance and economics, suffer from a trait which scientists refer to as ‘physics envy’ — the need to appear more mathematically linear than their disciplines require.
In which case, an efficient way to persuade such linear thinkers to see the value of dancing ponies or singing cats is through what Feldwick calls ‘showmanship’ — the ability to present something in an attractive, structured and confident manner.
Therefore, just as how scientists skilfully lead their audiences to believe that their discoveries were arrived at through a sequential process, ad agencies have to post-rationalise their ideas based on philosophies and frameworks before they can be accepted by their physics-envious clients.
By bringing a sense of structure and reasoning to the chaotic advertising process, agency philosophies ultimately help agencies sell their ideas better, whilst influencing the kind of work an agency does or hopes to do. Indeed, they dominate the first slides of pitches; even if they’re all fundamentally wrong.
Like Aristotle's persuasion rhetoric, agency philosophies come in three types. Ones that represent a type of thinking (ethos). Ones that represent the context that influences a type of thinking (pathos). Ones that represent the value a certain type of thinking could bring (logos).
Having looked at hundreds of agency philosophies, the key observation remains; that although ad agencies may be good at articulating distinguishing features for brands and products, they struggle, and are in most cases lazy, when it comes to articulating a distinguishing feature i.e. an agency philosophy for themselves.
There are a few reasons for this.
There’s little difference between what one agency offers from another. Since every agency uses creativity in going about their business, creativity as an invariable distinguishing feature comes across as hollow. It’s hard to articulate a narrative for success for a business that’s inherently based on predictions.
Whether an agency represents the end or the means to an end, there’s little to work with. But there are exceptions, as you will observe.
The statistician George Box famously observed that all models are wrong, some are useful. The point being, we’re better off focusing on whether something can be applied in a useful way rather than debating if an answer is correct in all cases. Similarly, ‘the opposite of certainty isn’t uncertainty. It is openness, curiosity and a willingness to embrace paradox,’ wrote the writer Tony Schwartz, in his eloquent plea against absoluteness. Therefore, the real test of knowledge is utility, not truth; doubt, not certainty.
That’s why good advertising comes from the type of people and agencies that recognise that they can never fully understand it.
The long list of agency philosophies and taglines:
&Co. — Collaboration is as important as strategy and creative. +27 — We’re producers of interestingness. 11:21 — Only two things matter: being simple and creative. 18 Feet & Rising — Be different from the sake of being better. 180 — Getting the world talking. 22squared — We help brands become a welcome intruder. 23red — We change behaviour for the better. 34 — We believe in creating bold, curious, effective work. 360i — Powered by curiosity. 4août — Useful and pleasant. 72andSunny — Make brands matter in culture. 99 Enterprises — We design experiences that connect with people. 99c — We believe in work that sells. Above & Beyond — The creative agency for the audience age. Accenture Interactive — The world’s largest digital agency. Achtung! — Agency for the connected era. Ackerman McQueen — The most expensive marketing is marketing that doesn’t work. adam&eveDDB — Make brilliant work that works. Adex — We create dreams. Adjust Your Set — Content at the speed of culture. ADK — Motivating consumers. Advance — Care more. Nothing less. Advance comunicação — We combine data, brain and heart. Africa — Relay and shift. Agencia Tudo — Think. Do. Propagate. Agency Brazil — Creative pragmatists. Agency Sponge — An ad agency, a design house, an ideas factory. Agency3 — Best is possible. Aggrey & Clifford — Unexpected, pioneering and above all, relevant. AJF Partnership — One of Australia’s most effective agencies. AKQA — The imaginative application of art and science. Alfred — Everything begins around a table and ends with a glass of champagne. All Contents — We like to cultivate singularity. Allen & Gerritsen — Creativity is no longer king. Our new king is inventiveness. Alpha Century — A creative agency for entrepreneurs. Altmann + Pacreau — An agency of ideas. Amazon — Bonding progressive brands with forward-thinking consumers. Amelie — Make a positive impact on people’s lives. Amélie Company — Good works. Amsterdam Worldwide — We create cultural connections for brands. Amusement Park — We’re not an ad agency, we’re a manufacturer of creative content. AMV BBBO — UK’s most creative agency. AnalogFolk — Use digital to make the analog world better. Anomaly — A deviation from the norm. Anorak — Be straightforward and to the point. Another Company — Exceed client expectations. Antidote — Dare mighty things. Aqua — Making it awesome. Aquatro — Modern. Simple. Advertising. Arcade — Creative entrepreneurs. Archer Malmo — Big ideas don’t require big heads. Argonaut — We make things that surprise and delight the world. Armando Testa — Cross vision. Arnell Group — To get consumers to say wow. Arnold Worldwide — Great work works. Artbox — Centre for creation. Artplan Agency — Ideas that open conversations. Arts & Letters Creative Co. — We don’t know what we’re doing, but we’ve done it a thousand times. Asahi Agency — Applying Japanese spirit and Western intelligence. ASDG — We think out of the box and experiment. Asterix — Heart and soul can transform your brand. Atnetplanet — Innovate and adapt to create viral ecosystems. Atomic — Never quiet. Austin & Williams — Come for the ideas, stay for the results. Australie — The agency that sees things differently. Avail — Taking brands to new heights. Avrett Free Ginsberg — We inspire brands to own who they are and live it bravely. AZE/FBR — Create work that sells. B.B.E — Driving growth through creative technology. Babel — Give back to communication the power to create value. Badkoobeh — Go beyond your farfetched goals through our creative, scientific and authentic advertising methods. Bailey Lauerman — Made for America. Baldwin — Don’t do anything just for the money. Baldwin& — We’re not really sure, and we’d like to keep it that way. Bandujo — We give smart, unexpected, creative solutions that get results. Banjo — Independent in spirit and thought. Banujo — Be imaginative. Barbarian — Break conventions. Barker — A true alternative to the big slow battleships. Barker & Christol — We believe in world peace, rainbows and fluffy kitties. Barkley — Add something good to the world. Barnes, Catmur & Friends — We do whatever we can to help our clients do whatever it is they want to do. Barton F. Graf — The enemy is irrelevance. Bates United — Let our ads speak for themselves. BBDO — The Work. The Work. The Work. BBH — When the world zigs, zag. BD — Murder the mediocre. BDDP — Breakthrough ideas. Beber Silverstein — Weaving brand stories into the personal culture. Becon — Humankind. Being There — For brands that love people. Berlin Cameron — A boutique agency for building brand cultures. Bernstein-Rein — We care about impact. BETC — Great work. No nonsense. Big — Turning ideas into reality. Birdman — Create something no one has ever experienced. BJL — Stand for something. Take on anything. Black Labz — We deliver with creative care. Black River FC — Work that’s not only remarkable, but worth remarking about. Blackbird — Prepare to take off. Blast Radius — Creatively driven. Digitally focussed. Bleublancrouge — We’re more than just an ad agency. Blue 499 — The open source media agency. Blue Pencil — We will help you get straight to the point. BMB — We create ideas that generate their own energy. BMedia — Happy combination of multiple skills. BMF — The home of the long idea. Bob — Dialogue is at the heart of everything we do. Bob the Robot — Creativity is the most important single success factor for companies. Bold + Beyond — Inspire and connect. Bolero — Round ideas for a square world. Bonjour — Forward-thinking ideas for premium brands. Boomtown — Creativity. Possibility. Bounche — Deliver wow. Bowery — We can help you. BPD — Making brands beloved. Brave — Because courage counts. Bravo — Win tough fights. Bray Leino — Whatever it takes. Brilliant & Million — Passion drives everything. Broadbent & Williams, Inc. — Defining. Focusing. Establishing direction. Brokaw — We help brands rise above the blah blah. Brothers & Sisters — Revolutionising our clients’ businesses in revolutionary times. Brown — Success depends on the success of our clients. Brunner — We’re in pursuit of what’s next. BSUR — Be yourself to be original. Bunglow Circus — We create emotions driven by data. Bunglow25 — Do not sit still. Burrell Communications — Creating transcultural work. Burns — Strategically led. Creative at heart. Forward thinking by nature. Buutvrij for life — Make nice things. Buzzman — Ads are unwanted, so if you’re going to crash the party, bring champagne. BVK — We believe in the refreshing power of honesty. BWM Dentsu — Creativity transforms brands. Camden — We’re a human-scale agency. Camp + King — We made brands conversation-worthy. Campbell Ewald — We create emotionally charged, culturally relevant ideas. Campbell Mithun Esty — Achieve dominance. Carmichael Lynch — We create unfair ideas that give our clients an unfair advantage. Cerebrus — Branding worth loving. Cernuto Pizzigoni & Partners — We make ideas, which is different from having ideas. Change — Benevolence. Channel T — Be bold, be brave, be brilliant. Chapter SF — We exist to solve wicked problems facing pioneering businesses. Cheetham Bell — The power of simple. Cheil — Ideas that move. Chemistry — We tell stories that create a reaction. CHI&Partners — Game-changing creativity. CJ Worx — The new breed of agency for the digital era. Clarity Coverdale Fury — Feeding the emotion between brands and people. Cloudfactory — Creativity is collective. Code d’Azur — Stand out. Fit in. Cogent — Built on the power of togetherness. Cole & Weber — Strategically focused. Creatively ambitious. Digitally accomplished. Collective London — We create powerful, emotive and cut-through digital experiences. Conill — Propelling brands into the heart of the conversation. Contagion — Change today to own tomorrow. Contagious Communications — We help companies create braver marketing. Contagious London — The all-in-one creative agency. Contract Advertising — We believe in building brands from the heart. CoolGraySeven — Great work comes from collaboration. Copacino + Fujikado — Find that thing. Cossette — To go beyond. CP+B — To create outrageously dramatic work. cramer-krasselt — Made friends, not ads. Cream — Creativity is our effectiveness strategy. Creative Mindworks — We offer not just services. We create solutions. CreativeRace — No barriers. Creativos & Medios — Let’s make mischief. Creature of London — The home the intelligent misbehaviour. CRI Agence — Incite interest. Critical Mass — Relentless focus on the customer. Cubo — Outsmarting problems by making brands stickier in the mind. Cult — We’re at the intersection of creativity and technology. Cummins&Partners — Nothing’s more valuable than independent thinking. Cutwater — We build brands to move quickly through culture. Dada — We craft bold, creative and strategic business solutions. Daiko — Ideas win. Dailey — We love advertising. Dare — Digital design engineering. Darewin — Helping brands reach their targets with entertainment. David — A first-name agency that believes in the personal. David Guillaume — Killing indifference. David&Goliath — We help challenger brands outsmart and outperform the competition. Dawn — Make stuff people want. Dawson Pickering — Great creative ideas drive exceptional business results. DDB — Imagine. Inspire. Influence. DDFH+B — Ideas company that delivers great work that works. Deloitte Digital — The creative digital consultancy. Delphys — Don’t be bound by rules. Des Cheval — A no-limit agency that takes a fresh and impetuous view of everything. Designate — The agency that lives, thinks and breathes brand. Deutsch — Human spoken here. Devito / Verdi — We give our clients what they want but never what they expect. Dewynters — Experience is everything. DF London — For the age of influence. DGWB — The values economy. Different — Together we make a difference. DigitasLbi — We’re a modern, data-inspired agency. Dim Canzian — Make it deep. DiMassimo Goldstein — Inspiring action. DMC — Access to success. Dolly Rogers — Be human. Don’t Panic — Contagious ideas. Doner — We do audacious things for ambitious brands. DPS les indés — Dependence leads to indifference, independence creates difference. DPZT — To join the right letters. Driven — Creating ideas that sell. Droga5 — Creatively led. Strategically driven. Technology friendly. Humanity obsessed. Drummond Central — Takin’ care of business. Duke — Fight indifference. Duncan Channon — Unearth, unfurl and unleash truly distinct identities. DWGB — The power of shared values. East House Creative — Madison Avenue creative without the Madison Avenue attitude. Ebony & Ivory — Making a difference to brands and people’s lives. Echo — Communication that resonates. Edelman — Connecting, informing and creating inspiring work. Ego White Red & Green — Without narration there is no communication. Elvis Communications — We turn audiences in fans. Energize — Humanise brands. Engage — Data is human. Ensemble — Creating content that people want to watch, experience and share. EON — We believe in upholding truth for good. EP+Co — Unthink everything. Epicosity — An idea factory that gives brands a voice. Escala — Connecting companies to their audiences with impact. Essence — Making advertising more valuable to the world. Et Vous — Transforming brands. Exp — We create energy. Fabrique — Challenge reality. Factory — We’ll make things. Fair&Square — Less money requires more guts. Fairly Famous — Amplifying the messages of progressive companies. Fallon — For clients who’d rather outsmart than outspend the competition. Famous Innovations — Innovation is the difference between popular and famous. Fancy — Great work can do great things. Farrelly — Beyond expectations. FCB — Never finished. FCB Inferno — The world needs more interesting. FICC — Leading brands to digital. Figliulo & Partners — Agency for the information age. Fischer — Innovative solutions. Fitzroy — Make brands adaptable to change. FKC — Might to will. Think to do. FleishmanHillard — The power of true. Fold7 — Relentlessly relevant. Footsteps — The motion and culture agency. Forever Beta — Relentless improvement. Forsman & Bodenfors — The Floor: Swedish consensus. Fortune — CORE (Connected, Organised, Related, Effective). FOTW — A blend of creative excellence. Founded — We move people. Fox Kalomaski Crossing — Small but mighty. FoxP2 — Chemical. Here atoms and ideas collide. Fred & Farid — State something. Freeman — Building meaningful relationships. Friendship — Unboring life. GA — Brands that resonate. Geometry Global — We help brands thrive in an omni-channel world. George & Dragon — A family business. Giant Spoon — Ideas through the lens of culture. Gish, Sherwood & Friends, Inc. — We expose the truth and inspire action. Gloo — Onwards and upwards. Glory — Audacity is a vector of efficiency. Golin — Relevance obsessed, relevance equipped. Good — We work for good. Goodby, Silverstein & Partners — We make things that reach millions, but seem to speak only to you. Goodness MFC — Uncover the goodness. Goodstuph — Never ‘no’ but ‘why not?’ Grabarz & Partner — Participative creativity. Grafik — We define and develop great brands. Gravity Road — Clever with content. Greatest Common Factory — Make things better. Grenade & Sparks — We support companies in their transformation. Grenadier — Creativity and innovation can change the world. Grey — Famously effective. Grid Worldwide — Disruption for brand. Grok — We create emotional connections. Growmint — We’re creative adventurers and changemakers. Grupo Gallegos — Fortune favors the brave. GSD&M — Purpose-driven creative agency. GTB — Artful. Stealthy. Unexpected. gyro — Create ideas that are humanly relevant. Hakuhodo — People centred, data-driven creative agency. Hamiltons Advertising — The Jill-of-all-trades agency. Happiness Brussels — Spread happiness. Happiness Saigon — From 30 to 3.0. Hasan & Partners — Make our clients famous. Havas — Creating meaningful connections between people and brands. Hellocomputer — More human. Hello Monday — Happy people create joyful digital experiences. Herewecan — Connecting creativity and digital business. Herezie — The power of choice. Hey — It’s a fun corner. High concept — More fun. More smart. HighCo Avenue — The power in big, the agility in more. Hill Holliday — Humble, hungry, humans. Home — Feel good. Hometown — Move at the speed of culture. Hot Mustard — Intelligent communication. HS AD — A creative agency with a difference. Hub — We provide world-class creative across every channel. Hudson Rouge — We are pioneers who never settle. Huge — Make something you love. Humanaut — A creative agency making things that humans love. Humanseven — An agency on a human scale. Humdinger and Sons — A creative agency for the common good. Hummingbird — Where ideas fly. Hungry & Foolish — Less blah, more action. Hunt Adkins — We blow shit up. Hunterlodge — We start at the end. Hyde — Creative thinking always. HZDZ — Your best story, simply told. IBM iX — We study the intersection of strategy, creativity and technology. Ici Barbes — Start social. iCrossing — At the crossroads of pretty and gritty. Imagination — Transforming business through creativity. Impero — We make tired brands famous. Indie — Fresh views on all kinds of issues. Innocean Worldwide — Discover beyond. Inside Out — Driven by passion. Insign — Business hacking. Instinct — We find unconventional solutions to common tasks. Intermix — Create value for our clients. Interplanetary, Inc. — We find the humanity at the heart of your brand. Intro — Get noticed. Invnt — Challenge everything. iProspect — Giving businesses a tangible advantage in today’s world. Ireland/Davenport — We create amazing things. Iris — We build participation brands. Isobar — Ideas without limits. Isobel — We supercharge brands. IW Group — Crafting content for diverse consumers. IXM — Creative Engineering: design and devise ideas that create wealth. J. Walter Thompson — The world’s best-known agency. Jack Morton — Do something extraordinary. Jacobs Agency — Here’s to the idea. Jandly — We break boundaries. Jesus et Gabriel — The agency for anything drunk and eaten. JLA — We solve marketing problems for a living. Joe Public — The audience is everything. Johannes Leonardo — The consumer is the medium. Joint — We’re a creative business. Josiane — An agency. With lots of ideas in it. Joy. — Make brands into favourites. Jung von Matt — Emotional is the only rational. Karmarama — The home of good works. Kastner & Partners — We build. KesselsKramer — Make it meaningful. Ketchum — Break through. Khanna \ Reidinga — Be interesting or die. Kindred — Understanding people. Kinetic — Connecting with audiences on the move. King James — Making brands spectacularly memorable. King of Hearts — To the point. Kingdom — We are the agency because we build relationships. kirshenbaum bond senecal + partners — Inspired by tough. KKBC — Keep moving. Kokoro — Heartvertising. Kolle Rebbe — Quite simply, believes in common sense. Krieg Schlupp Partner — Change the world with ideas. Krow Communications — Where leaps are made. KWP! — Ideas that are impossible to ignore. La Chose — Indefinable. La Comunidad — Cultural fluidity. La Famille — A great family of talents. Lachlan McPherson and Friends — Create positive change. Lateral Aspect — This way to intelligent creativity. Laundry Service — Make amazing sh!t. Le Fil — Agile agency for creating lasting relationships. Le Nouvel Opera — We believe French brands could have Frenchitude. Leagas Delaney — Smart thinking. Beautiful work. Leith — Bold ideas that work. Lemni Scata — Using the head. Lemon Scented Tea — We use stories to build brands. Leo Burnett — Creating stuff people love. Les Evades — Great big ideas. Les Fraises Sauvages — Smart agency for smart brands. Les Gaulois — An agency on a human scale. Les Gros Mots — The problem with the little words is that we do not see them. Les Pirates — The agency for sports and extreme sports. Libertine — The free-thinking agency. LIDA — Powered by data, technology and creative prowess. Lime — The boutique creative agency. Linney — Restless. Little — Design is everything. Live & Breathe — Considered maverick response. LMWR — Be work and roll. London Advertising — Be Brilliant. London Strategy Unit — We stop companies sliding into irrelevance. Lopez Negrette — Powered by cultural insights. Loveurope — Producers of great advertising. LRXD — Two weeks to truth. Lucky Generals — A creative company for people on a mission. Ludwig — Reveal creative value. M&C Saatchi — Brutal simplicity of thought. Mad & Woman — The future is female. Made — The audience is in charge. Mademoiselle Scarlett — When nothing goes right, go left. Madras — We seamlessly weave together story and delivery. Makheia — To win the battle of commitment. Manasian — A project based agency. Mangos — Helping brands participate, boldly, in the world. Marc USA — Uncovering radical insights that incite powerful reactions. Marcel — We make things that change things. Marcus Thomas — Seeking impossible. Markvardig — Crazy but sensible ideas. Martin Agency — Good and tough. Martin Williams — Create activists for brands. Marvelous — Entertainment is king. Matador — Ideas for all places. Maxmedia — Bring the best together. Maxx — Make everything greater. MBA — Where digital and direct connect. MCC — Building thoughtful brands. McCann — Truth well told. McGarrah Jessee — We create emotional connection between consumers and brands. mcgarrybowen — Clients deserve better. Mediar — Our clients come first. Meerkats — Purposely successful. Mekanism — To create shareable and provocative campaigns that engage audiences. Mendeleiev — People belong to categories of know-how. Merkley+Partners — We make connections that stick. MetropolitanRepublic — Do things differently. MillerVolpe — Giving life to brands. Mindgruve — Expect amazing. Mintz & Hoke — Powerful ideas that change the way people think and act. Mirum — A borderless digital agency. Miss Noï — Creative cell with free spirit. Mistress — Brand building in modern media culture. MKTG — The power of shared experience. MNSTR — Opposites attract. Moblaze — Agency for the mobile age. Modern Climate — Be significant. Moma Propaganda — A disciplined agency. Mondo — Search for solutions through analysis and meditation. Monumenta — The world is fluid. So are we. Moreandme — We bring sexiness, desirability and modernity to brands. Mortierbrigade — We fight creative mediocrity. Mortimer Harvey — We put heart and smart together. Moses Inc. — We solve problems before most realize there is a problem. Mother — Make great work. Mr. President — Question bravely. Answer boldly. MRY — Rooted in Culture. Enabled by Technology. Driven by Relevancy. MSI Advertising — Experience matters. Muh-Tay-Zik / Hof-Fer — Professionally outrageous and outrageously professional. MullenLowe — A different kind of beast. Mutt Industries — Beauty. Truth. Simplicity. MXO — Enrich and simplify. N=5 — No-nonsense. Nail — An advertising agency that hates advertising. Naked Communications — Challenge conventions. Natwerk — Absurdly effective. NBS — No bullshit. Needleman Drossman & Partners — We believe in the power of an idea. New Digital Noise — A collective of minds who strive for the very best. Nexlabs — Make a measurable difference. Nikkeisha — We connect people with fresh ideas. Noble People — Straightforward, upright and no-bullshit. Nomads — For borderless thinking and ideas that travel. Nova/SB — The popsynergy agency. Now — The advertising agency for a restless world. Nuworks — Storyteching. O’Keefe Reinhard & Paul — Big brand creativity, startup ingenuity. Odd London — Beautiful effectiveness. Ogilvy — We Sell. Or else. Oliver — Inside intelligence. Olson — Think like people. One Show — Don’t get lost. OpusMultipla — Creativity is the best way to generate results. Organic — Everything is interactive. Oricom — Communication that grasps moving consumers . Our Man in Havana — We’re not for everyone. Out of the Box — Bullshit in, bullshit out. Pable — Home of the humble radicals. Pablo — Creating brands that come alive through radical ideas. Partners & Partners — Boston Consulting meets Ideo meets Droga5. Partners Andrews Aldridge — Rethink. Penguin — Helping sell more products, to more people, more often. People and you — Develop brand values to create valuable brands. People Culture & Ideas — Be small and nimble not big and bloated. People Ideas & Culture — Agency for the 21st century needs. People we like — We blend sense and style. Pereira & O’Dell — Creating cross-disciplinary campaigns for progressive marketers. Perfect Fools — Agency for the digital era. Perfect Storm — Be useful or be obsolete. Periscope — Do things people love. Phelps — We help deserving clients find their voice. Phibious — Playful and thoughtful / Be the unfair advantage. Pilot PMR — Tell your story in a compelling way. PIMO — Welcome to the age of real. Piston — Where strategic leadership and start-up mentality intersect. Plan B — Big enough to do it right. Small enough to do it better. Poke — An ideas company for a connected world. Pool Worldwide — Bringing the Internet to advertising. Porter Novelli — We find greatness in everything. Possible — We create experiences that keep brand promises. Preston Kelly — Home of iconic ideas. Principles Agency — More than just a name. Prodigious Norge — Brand logistics. Promise — Let the most effective idea lead. Proof — Nothing watered down. Propeg — We sell ideas. Prophet — Grow better. Proximity — Creative intelligence. Psona — Can do. Publicis — Lead the change. PwC Digital — We drive business transformation. Quai des Orfèvres — Goldsmiths of communication. Quaras — We enhance corporate value. Quiet Storm — Purveyors of exquisite mind bombs. Quirk — Brave curious minds. R/GA — Agency for the connected age. R9 — Post-digital thinking. Rabbit’s Tale — Break the norm, build the tale. Radioville — Radio is a different place. Ramel — Made to measure. Rapier — To make customers’ lives better. Rascal — Think curious. Razorfish — Here for tomorrow. Recess Creative — Play is built into our day. Recipe — The UK’s freshest independent agency. Red — Everything begins with an idea. Red Baron Werbeagentur — To be sure to score is to think focussed. Red Brick Road — Go above and beyond. Red Fuse — It’s a brave new world. Red Lion — The best advertising isn’t always advertising. Red Urban — Strong ideas that work. Redder — We make brands redder Republik — Produce outstanding work. Resn — Infect minds with experiences that amaze and stupefy. Rno1 — Together, we can make waves. Robert/Boisen & Like-minded — Together we’re better. Rockfish — Born out of tech, embedded in start-ups, fueled by strategy. Romance — We work hard and we are nice to people. Rosapark — Fresh ideas for great business. Rosbeef! — We are creative and we have common sense. Rothco — We produce ideas that change fate and fortune. RPA — People first. RPM — We believe brands connect with people when they entertain. Rubin Postaer and Associates — People first. Saatchi & Saatchi — Nothing is impossible. Sanders\Wingo — We use behavioral science to hack the human OS. SapientNitro — Redefining storytelling for an always-on world. 546. Satumaa Family Business — Nordic thinking. Schafer Condon Carter — Think again. Scholz & Friends — We are the orchestra of ideas. School Boulder — Purpose in action. Seagull — Ideas that soar Select — We deliver magic with logic. Selmore — The small big agency. Sell! Sell — Extraordinary ideas make commercial sense. Serviceplan — Turning brands into best brands. Setu — Bridging the gap. Shout — We create conversational topics. Showpony Advertising — We make ads that people talk about. Sid Lee — Agency for the modern age. Siren — Advertising that works. Sivans — Because we’re different. Six Tokyo — Mixing unconventional and cool. Smith Brothers — Deliver big ideas with flawless execution. Snap London — Ideas that bite. Socialove — We help customers fall in love with your brand. Solve — We sell solutions not services. Somo — Rapid actionable innovation. Southpaw — Caution doesn’t make headlines. Spark Foundry — We bring heat to brands. Spawn Ideas — We don’t settle for good enough. Special — Make things that matter. Spirit — We love to start fires. We ignite emotions. Splash — We believe in the power of connections Sponge — Where narrative, firepower and innovation absorb into one. Spring — We brands at the forefront of cultural conversations. 574. Squat New York — The brand crafters. SS+K — Born to lead brands through moments of change. St John’s — Restore integrity in communications. St. Luke’s — Home of agenda setting ideas. Stack — We turn time into money. Steve — Pop culture agency. Stevens & Tate — We make things happen. Stink Studios — A creative studio for a digital-first world. Story — The best selling agency. Story Worldwide — The world’s first content-driven agency. StrawberryFrog — The world’s first cultural movement agency. Sugar & Partners — Making brands famous. Sullivan Higdon & Sink — Stand out from the flock. Sunday — We create beautifully crafted, brilliantly effective brand stories. Sunshine — A next-generation entertainment company. Super at the Spree — Super is not just a name. It’s what our ideas are. Superhero Cheesecake — Raise the bar. Superheroes — Save the world from boring advertising. Superunion — Agency built on a spirit of creative optimism. Sylvain Labs — Our tools are science and whimsy. Syzygy — We create happiness. Tabasco — Be real. Tank Top — Put simply, we add value to brands. Tattoo Projects — No, we’re not a tattoo parlor. TAXI — Doubt the conventional. TBWA — Disruption. Team One — The new affluence is calling. Terri & Sandy — Woman-owned, strategic & creative advertising agency. The & Partnership — A modern agency fueled by the power of ‘&’. The Ad Store — We are the human network. The Adventures Of — Rules only rule out the brilliant exception. The Allenby — Change the world or put a smile on your face. The Brand Agency — We’re agents of change. The Brooklyn Brothers — Home of blockbuster branding. The Cheese has Moved — The small agency that thinks big. The Circus Works — Make people stand up and take notice. The Clan — We’re an agent of change. The Community — We build brands for a culturally fluid world. The Corner — We will. The Creative Council — Making ideas happen. The Escape Pod — Bringing brand propositions to life dramatically. The Full Service — Bold. Brave. Beautiful. The Gate London — Breakthrough work. Boundless culture. The Good Kind Of Crazy Inc. — No secret formulas. The Hallway — Creativity is effectiveness. The Hardy Boys — We’re problem solvers at heart. The Hub — Good things happen when unexpected things come together. The Jupiter Drawing Room & Partners — Beautiful mayhem. The Magic Pencil — Meticulous with details. The Minimart — Good people, fierce thinking. The Mission — Concinnity. The Monkeys — Creating entertaining and provocative ideas. The North Alliance — We create new paths to growth. The Old Shanghai Firecracker Factory — Small agency with big ideas. The Partners — We create, cultivate and inspire brands for those who aspire to lead. The Royals — The most interested agency in the world. The Secret Little Agency — We move culture everyday. The Union — Where effectiveness meets creativity. The Works — The creatively-wired agency. They — Be seen. Think — The digital transformation agency. Thinkerbell — Measured magic. TM — Woman-owned indie agency. TM Advertising — Independent, female-owned creative agency. Tokyu Agency — Create amazing experiences. Tombras — Connecting data and creativity for business results. Tongal — Crowdsourcing creative work. Tracy Locke — Applying design thinking to motivations. Trailer Park — All brands have a great story to tell. Transform — Creative entrepreneurs. Tree — Be specific. Tribal Worldwide — Creating the world’s most loved digital experiences. Tricycle — We make stuff people want to watch. Triverse — Ideas cause change. True — Being true. TSR & Partners — Defining experiences for the digital age. TUX — We are a fearless partner in creativity. Über — Over, above, beyond. Ultrasupernew — Free-thinking but focussed Uncle — Simplicity and creativity have the same mother. Uncommon London — Building brands that people actually wish existed. Union — Built for where our industry is going. Not where it has been. Urja Communications — Distinctive, digital, fast. Utopia — Changing the fortunes of brands, people, and planet. UWG — We are insight driven storytellers. Vandejong — Dream, experiment and realize change. VCCP — Transformation partners. Venables Bell & Partners — Honest. Fearless. Independent. Verygoodchoice — An idea tank. VIA — We help clients grow through creativity. VIRTUE — The creative agency by VICE. VML — Champions of the human spirit. VMSD — Create something extraordinary that tells a story. Volontaire AB — Our work never interrupts people. Volt — Moving brands and people. Voskhod — To move beyond. VSA Partners — There’s always a better way. W — Start with the reality. Wieden+Kennedy — Find the brand’s soul and reveal its truth. Walker Agency — We like to keep things creative. WARL — First person conversion. we are pi — Never settle. We Launch — We launch everything. We, The Citizens — To create interesting communications that’ll make stop. Weber Shandwick — Engaging always. Wetpaint — The little big agency. Wexley School for Girls — We’re simply an ad agency. What’s Your Problem — Creative brand solutions for a digital world. Who Why What — Three times the question brings a real answer. Will London — There’s always a way. Williams Lea Tag — To create value for our clients. Willis Collaborative — The agency for progressive marketers. Winter — We push digital boundaries. Woedend! — Relentlessly curious. Wolf & Wilhelmine — Obsessed with what it means to be alive today. Wolfe Doyle — Comfortable ads should make you nervous as hell. Womenkind — Built on the wisdom of women. WPN Chameleon — We move people. Wunderman — Creatively driven. Data inspired. X3M Ideas — perception. XXS — Challenge conventions. Y&R — Resist the usual. You — An ad agency that thinks about what is best for you. Zambezi — Take bigger bites. Zimmerman advertising — Welcome to the growth machine. Zubi Advertising — To erase stereotypes. Zulu Alpha Kilo — We’re the 10% more agency, charge and quality.
(Image courtesy of BBH)
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https://medium.com/@v_praveen/ad-agency-philosophies-and-taglines-of-the-global-700-7149864b8cf3
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['Praveen Vaidyanathan']
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2018-08-09 21:07:43.704000+00:00
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['Agency', 'Marketing', 'Brands', 'Advertising', 'Philosophy']
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Title Ad agency philosophy taglines global 700Content agency philosophy one distinctive feature ad industry understand first recognise point one People tried predict future since dawn time Relying tool varied Oracle Delphi Farmer’s Almanac prediction plain wrong right matter coincidence Like stopped clock get time right least twice day hasn’t stopped u trying predict certainty lie ahead reason we’re attracted certainty despite probability biology primitive brain haven’t evolved deal complexity uncertain world use every available neuron regain control Making sense world tool like belief pattern model offer confidence direction hope ad agency philosophy tool predict advertising success You’ll find 700 agency philosophy truly understand agency philosophy first recognise point one Put simply job ad agency make something desirable make something desirable changing perception change perception persuasion ad industry basically business persuasion People persuaded they’re convinced something demonstrated That’s Aristotle described persuasion form demonstration three way persuade someone observed Demonstrate something appeal character ethos Demonstrate something appeal context pathos Demonstrate something appeal logic logo Ad agency persuade people using three way different combination articulate distinguishing feature brand product demonstrate appeal distinguishing feature serve cue people pick one brand product another people need distinguishing feature pick one brand product another ad agency need distinguishing feature make desirable client talent agency philosophy often manifested tagline one distinguishing feature advertising industry agency develops unique philosophy advertising process proclaims would guarantee best solution client codify theory add sort framework around act proprietary tool idea work reality advertising like meteorology based prediction It’s industry you’re likely wrong right Rightfully legendary adman Paul Feldwick observed there’s point agonising getting right even something’s right there’s guarantee would effective Let alone fact advertising theory fundamentally wrong Similarly practice coming idea advertising much like practice coming discovery science anything linear process one thing lead another Whether process outcome nothing advertising clearcut could possibly set philosophy stepbystep framework guarantee effective solution Actually transaction idea come idea — agency folk — buy idea — client Nobelwinning psychologist Daniel Kahneman would put ‘System 1’ ‘System 2’ thinker former characterised fast nonlinear unconscious way thinking latter characterised slow linear controlled way thinking Indeed Ogilvy’s Vice Chairman Rory Sutherland observed client background management finance economics suffer trait scientist refer ‘physics envy’ — need appear mathematically linear discipline require case efficient way persuade linear thinker see value dancing pony singing cat Feldwick call ‘showmanship’ — ability present something attractive structured confident manner Therefore scientist skilfully lead audience believe discovery arrived sequential process ad agency postrationalise idea based philosophy framework accepted physicsenvious client bringing sense structure reasoning chaotic advertising process agency philosophy ultimately help agency sell idea better whilst influencing kind work agency hope Indeed dominate first slide pitch even they’re fundamentally wrong Like Aristotles persuasion rhetoric agency philosophy come three type Ones represent type thinking ethos Ones represent context influence type thinking pathos Ones represent value certain type thinking could bring logo looked hundred agency philosophy key observation remains although ad agency may good articulating distinguishing feature brand product struggle case lazy come articulating distinguishing feature ie agency philosophy reason There’s little difference one agency offer another Since every agency us creativity going business creativity invariable distinguishing feature come across hollow It’s hard articulate narrative success business that’s inherently based prediction Whether agency represents end mean end there’s little work exception observe statistician George Box famously observed model wrong useful point we’re better focusing whether something applied useful way rather debating answer correct case Similarly ‘the opposite certainty isn’t uncertainty openness curiosity willingness embrace paradox’ wrote writer Tony Schwartz eloquent plea absoluteness Therefore real test knowledge utility truth doubt certainty That’s good advertising come type people agency recognise never fully understand long list agency philosophy taglines Co — Collaboration important strategy creative 27 — We’re producer interestingness 1121 — two thing matter simple creative 18 Feet Rising — different sake better 180 — Getting world talking 22squared — help brand become welcome intruder 23red — change behaviour better 34 — believe creating bold curious effective work 360i — Powered curiosity 4août — Useful pleasant 72andSunny — Make brand matter culture 99 Enterprises — design experience connect people 99c — believe work sell Beyond — creative agency audience age Accenture Interactive — world’s largest digital agency Achtung — Agency connected era Ackerman McQueen — expensive marketing marketing doesn’t work adameveDDB — Make brilliant work work Adex — create dream Adjust Set — Content speed culture ADK — Motivating consumer Advance — Care Nothing le Advance comunicação — combine data brain heart Africa — Relay shift Agencia Tudo — Think Propagate Agency Brazil — Creative pragmatist Agency Sponge — ad agency design house idea factory Agency3 — Best possible Aggrey Clifford — Unexpected pioneering relevant AJF Partnership — One Australia’s effective agency AKQA — imaginative application art science Alfred — Everything begin around table end glass champagne Contents — like cultivate singularity Allen Gerritsen — Creativity longer king new king inventiveness Alpha Century — creative agency entrepreneur Altmann Pacreau — agency idea Amazon — Bonding progressive brand forwardthinking consumer Amelie — Make positive impact people’s life Amélie Company — Good work Amsterdam Worldwide — create cultural connection brand Amusement Park — We’re ad agency we’re manufacturer creative content AMV BBBO — UK’s creative agency AnalogFolk — Use digital make analog world better Anomaly — deviation norm Anorak — straightforward point Another Company — Exceed client expectation Antidote — Dare mighty thing Aqua — Making awesome Aquatro — Modern Simple Advertising Arcade — Creative entrepreneur Archer Malmo — Big idea don’t require big head Argonaut — make thing surprise delight world Armando Testa — Cross vision Arnell Group — get consumer say wow Arnold Worldwide — Great work work Artbox — Centre creation Artplan Agency — Ideas open conversation Arts Letters Creative Co — don’t know we’re we’ve done thousand time Asahi Agency — Applying Japanese spirit Western intelligence ASDG — think box experiment Asterix — Heart soul transform brand Atnetplanet — Innovate adapt create viral ecosystem Atomic — Never quiet Austin Williams — Come idea stay result Australie — agency see thing differently Avail — Taking brand new height Avrett Free Ginsberg — inspire brand live bravely AZEFBR — Create work sell BBE — Driving growth creative technology Babel — Give back communication power create value Badkoobeh — Go beyond farfetched goal creative scientific authentic advertising method Bailey Lauerman — Made America Baldwin — Don’t anything money Baldwin — We’re really sure we’d like keep way Bandujo — give smart unexpected creative solution get result Banjo — Independent spirit thought Banujo — imaginative Barbarian — Break convention Barker — true alternative big slow battleship Barker Christol — believe world peace rainbow fluffy kitty Barkley — Add something good world Barnes Catmur Friends — whatever help client whatever want Barton F Graf — enemy irrelevance Bates United — Let ad speak BBDO — Work Work Work BBH — world zig zag BD — Murder mediocre BDDP — Breakthrough idea Beber Silverstein — Weaving brand story personal culture Becon — Humankind — brand love people Berlin Cameron — boutique agency building brand culture BernsteinRein — care impact BETC — Great work nonsense Big — Turning idea reality Birdman — Create something one ever experienced BJL — Stand something Take anything Black Labz — deliver creative care Black River FC — Work that’s remarkable worth remarking Blackbird — Prepare take Blast Radius — Creatively driven Digitally focussed Bleublancrouge — We’re ad agency Blue 499 — open source medium agency Blue Pencil — help get straight point BMB — create idea generate energy BMedia — Happy combination multiple skill BMF — home long idea Bob — Dialogue heart everything Bob Robot — Creativity important single success factor company Bold Beyond — Inspire connect Bolero — Round idea square world Bonjour — Forwardthinking idea premium brand Boomtown — Creativity Possibility Bounche — Deliver wow Bowery — help BPD — Making brand beloved Brave — courage count Bravo — Win tough fight Bray Leino — Whatever take Brilliant Million — Passion drive everything Broadbent Williams Inc — Defining Focusing Establishing direction Brokaw — help brand rise blah blah Brothers Sisters — Revolutionising clients’ business revolutionary time Brown — Success depends success client Brunner — We’re pursuit what’s next BSUR — original Bunglow Circus — create emotion driven data Bunglow25 — sit still Burrell Communications — Creating transcultural work Burns — Strategically led Creative heart Forward thinking nature Buutvrij life — Make nice thing Buzzman — Ads unwanted you’re going crash party bring champagne BVK — believe refreshing power honesty BWM Dentsu — Creativity transforms brand Camden — We’re humanscale agency Camp King — made brand conversationworthy Campbell Ewald — create emotionally charged culturally relevant idea Campbell Mithun Esty — Achieve dominance Carmichael Lynch — create unfair idea give client unfair advantage Cerebrus — Branding worth loving Cernuto Pizzigoni Partners — make idea different idea Change — Benevolence Channel — bold brave brilliant Chapter SF — exist solve wicked problem facing pioneering business Cheetham Bell — power simple Cheil — Ideas move Chemistry — tell story create reaction CHIPartners — Gamechanging creativity CJ Worx — new breed agency digital era Clarity Coverdale Fury — Feeding emotion brand people Cloudfactory — Creativity collective Code d’Azur — Stand Fit Cogent — Built power togetherness Cole Weber — Strategically focused Creatively ambitious Digitally accomplished Collective London — create powerful emotive cutthrough digital experience Conill — Propelling brand heart conversation Contagion — Change today tomorrow Contagious Communications — help company create braver marketing Contagious London — allinone creative agency Contract Advertising — believe building brand heart CoolGraySeven — Great work come collaboration Copacino Fujikado — Find thing Cossette — go beyond CPB — create outrageously dramatic work cramerkrasselt — Made friend ad Cream — Creativity effectiveness strategy Creative Mindworks — offer service create solution CreativeRace — barrier Creativos Medios — Let’s make mischief Creature London — home intelligent misbehaviour CRI Agence — Incite interest Critical Mass — Relentless focus customer Cubo — Outsmarting problem making brand stickier mind Cult — We’re intersection creativity technology CumminsPartners — Nothing’s valuable independent thinking Cutwater — build brand move quickly culture Dada — craft bold creative strategic business solution Daiko — Ideas win Dailey — love advertising Dare — Digital design engineering Darewin — Helping brand reach target entertainment David — firstname agency belief personal David Guillaume — Killing indifference DavidGoliath — help challenger brand outsmart outperform competition Dawn — Make stuff people want Dawson Pickering — Great creative idea drive exceptional business result DDB — Imagine Inspire Influence DDFHB — Ideas company delivers great work work Deloitte Digital — creative digital consultancy Delphys — Don’t bound rule Des Cheval — nolimit agency take fresh impetuous view everything Designate — agency life think breathes brand Deutsch — Human spoken Devito Verdi — give client want never expect Dewynters — Experience everything DF London — age influence DGWB — value economy Different — Together make difference DigitasLbi — We’re modern datainspired agency Dim Canzian — Make deep DiMassimo Goldstein — Inspiring action DMC — Access success Dolly Rogers — human Don’t Panic — Contagious idea Doner — audacious thing ambitious brand DPS le indés — Dependence lead indifference independence creates difference DPZT — join right letter Driven — Creating idea sell Droga5 — Creatively led Strategically driven Technology friendly Humanity obsessed Drummond Central — Takin’ care business Duke — Fight indifference Duncan Channon — Unearth unfurl unleash truly distinct identity DWGB — power shared value East House Creative — Madison Avenue creative without Madison Avenue attitude Ebony Ivory — Making difference brand people’s life Echo — Communication resonates Edelman — Connecting informing creating inspiring work Ego White Red Green — Without narration communication Elvis Communications — turn audience fan Energize — Humanise brand Engage — Data human Ensemble — Creating content people want watch experience share EON — believe upholding truth good EPCo — Unthink everything Epicosity — idea factory give brand voice Escala — Connecting company audience impact Essence — Making advertising valuable world Et Vous — Transforming brand Exp — create energy Fabrique — Challenge reality Factory — We’ll make thing FairSquare — Less money requires gut Fairly Famous — Amplifying message progressive company Fallon — client who’d rather outsmart outspend competition Famous Innovations — Innovation difference popular famous Fancy — Great work great thing Farrelly — Beyond expectation FCB — Never finished FCB Inferno — world need interesting FICC — Leading brand digital Figliulo Partners — Agency information age Fischer — Innovative solution Fitzroy — Make brand adaptable change FKC — Might Think FleishmanHillard — power true Fold7 — Relentlessly relevant Footsteps — motion culture agency Forever Beta — Relentless improvement Forsman Bodenfors — Floor Swedish consensus Fortune — CORE Connected Organised Related Effective FOTW — blend creative excellence Founded — move people Fox Kalomaski Crossing — Small mighty FoxP2 — Chemical atom idea collide Fred Farid — State something Freeman — Building meaningful relationship Friendship — Unboring life GA — Brands resonate Geometry Global — help brand thrive omnichannel world George Dragon — family business Giant Spoon — Ideas lens culture Gish Sherwood Friends Inc — expose truth inspire action Gloo — Onwards upwards Glory — Audacity vector efficiency Golin — Relevance obsessed relevance equipped Good — work good Goodby Silverstein Partners — make thing reach million seem speak Goodness MFC — Uncover goodness Goodstuph — Never ‘no’ ‘why not’ Grabarz Partner — Participative creativity Grafik — define develop great brand Gravity Road — Clever content Greatest Common Factory — Make thing better Grenade Sparks — support company transformation Grenadier — Creativity innovation change world Grey — Famously effective Grid Worldwide — Disruption brand Grok — create emotional connection Growmint — We’re creative adventurer changemakers Grupo Gallegos — Fortune favor brave GSDM — Purposedriven creative agency GTB — Artful Stealthy Unexpected gyro — Create idea humanly relevant Hakuhodo — People centred datadriven creative agency Hamiltons Advertising — Jillofalltrades agency Happiness Brussels — Spread happiness Happiness Saigon — 30 30 Hasan Partners — Make client famous Havas — Creating meaningful connection people brand Hellocomputer — human Hello Monday — Happy people create joyful digital experience Herewecan — Connecting creativity digital business Herezie — power choice Hey — It’s fun corner High concept — fun smart HighCo Avenue — power big agility Hill Holliday — Humble hungry human Home — Feel good Hometown — Move speed culture Hot Mustard — Intelligent communication HS AD — creative agency difference Hub — provide worldclass creative across every channel Hudson Rouge — pioneer never settle Huge — Make something love Humanaut — creative agency making thing human love Humanseven — agency human scale Humdinger Sons — creative agency common good Hummingbird — idea fly Hungry Foolish — Less blah action Hunt Adkins — blow shit Hunterlodge — start end Hyde — Creative thinking always HZDZ — best story simply told IBM iX — study intersection strategy creativity technology Ici Barbes — Start social iCrossing — crossroad pretty gritty Imagination — Transforming business creativity Impero — make tired brand famous Indie — Fresh view kind issue Innocean Worldwide — Discover beyond Inside — Driven passion Insign — Business hacking Instinct — find unconventional solution common task Intermix — Create value client Interplanetary Inc — find humanity heart brand Intro — Get noticed Invnt — Challenge everything iProspect — Giving business tangible advantage today’s world IrelandDavenport — create amazing thing Iris — build participation brand Isobar — Ideas without limit Isobel — supercharge brand IW Group — Crafting content diverse consumer IXM — Creative Engineering design devise idea create wealth J Walter Thompson — world’s bestknown agency Jack Morton — something extraordinary Jacobs Agency — Here’s idea Jandly — break boundary Jesus et Gabriel — agency anything drunk eaten JLA — solve marketing problem living Joe Public — audience everything Johannes Leonardo — consumer medium Joint — We’re creative business Josiane — agency lot idea Joy — Make brand favourite Jung von Matt — Emotional rational Karmarama — home good work Kastner Partners — build KesselsKramer — Make meaningful Ketchum — Break Khanna Reidinga — interesting die Kindred — Understanding people Kinetic — Connecting audience move King James — Making brand spectacularly memorable King Hearts — point Kingdom — agency build relationship kirshenbaum bond senecal partner — Inspired tough KKBC — Keep moving Kokoro — Heartvertising Kolle Rebbe — Quite simply belief common sense Krieg Schlupp Partner — Change world idea Krow Communications — leap made KWP — Ideas impossible ignore La Chose — Indefinable La Comunidad — Cultural fluidity La Famille — great family talent Lachlan McPherson Friends — Create positive change Lateral Aspect — way intelligent creativity Laundry Service — Make amazing sht Le Fil — Agile agency creating lasting relationship Le Nouvel Opera — believe French brand could Frenchitude Leagas Delaney — Smart thinking Beautiful work Leith — Bold idea work Lemni Scata — Using head Lemon Scented Tea — use story build brand Leo Burnett — Creating stuff people love Les Evades — Great big idea Les Fraises Sauvages — Smart agency smart brand Les Gaulois — agency human scale Les Gros Mots — problem little word see Les Pirates — agency sport extreme sport Libertine — freethinking agency LIDA — Powered data technology creative prowess Lime — boutique creative agency Linney — Restless Little — Design everything Live Breathe — Considered maverick response LMWR — work roll London Advertising — Brilliant London Strategy Unit — stop company sliding irrelevance Lopez Negrette — Powered cultural insight Loveurope — Producers great advertising LRXD — Two week truth Lucky Generals — creative company people mission Ludwig — Reveal creative value MC Saatchi — Brutal simplicity thought Mad Woman — future female Made — audience charge Mademoiselle Scarlett — nothing go right go left Madras — seamlessly weave together story delivery Makheia — win battle commitment Manasian — project based agency Mangos — Helping brand participate boldly world Marc USA — Uncovering radical insight incite powerful reaction Marcel — make thing change thing Marcus Thomas — Seeking impossible Markvardig — Crazy sensible idea Martin Agency — Good tough Martin Williams — Create activist brand Marvelous — Entertainment king Matador — Ideas place Maxmedia — Bring best together Maxx — Make everything greater MBA — digital direct connect MCC — Building thoughtful brand McCann — Truth well told McGarrah Jessee — create emotional connection consumer brand mcgarrybowen — Clients deserve better Mediar — client come first Meerkats — Purposely successful Mekanism — create shareable provocative campaign engage audience Mendeleiev — People belong category knowhow MerkleyPartners — make connection stick MetropolitanRepublic — thing differently MillerVolpe — Giving life brand Mindgruve — Expect amazing Mintz Hoke — Powerful idea change way people think act Mirum — borderless digital agency Miss Noï — Creative cell free spirit Mistress — Brand building modern medium culture MKTG — power shared experience MNSTR — Opposites attract Moblaze — Agency mobile age Modern Climate — significant Moma Propaganda — disciplined agency Mondo — Search solution analysis meditation Monumenta — world fluid Moreandme — bring sexiness desirability modernity brand Mortierbrigade — fight creative mediocrity Mortimer Harvey — put heart smart together Moses Inc — solve problem realize problem Mother — Make great work Mr President — Question bravely Answer boldly MRY — Rooted Culture Enabled Technology Driven Relevancy MSI Advertising — Experience matter MuhTayZik HofFer — Professionally outrageous outrageously professional MullenLowe — different kind beast Mutt Industries — Beauty Truth Simplicity MXO — Enrich simplify N5 — Nononsense Nail — advertising agency hate advertising Naked Communications — Challenge convention Natwerk — Absurdly effective NBS — bullshit Needleman Drossman Partners — believe power idea New Digital Noise — collective mind strive best Nexlabs — Make measurable difference Nikkeisha — connect people fresh idea Noble People — Straightforward upright nobullshit Nomads — borderless thinking idea travel NovaSB — popsynergy agency — advertising agency restless world Nuworks — Storyteching O’Keefe Reinhard Paul — Big brand creativity startup ingenuity Odd London — Beautiful effectiveness Ogilvy — Sell else Oliver — Inside intelligence Olson — Think like people One Show — Don’t get lost OpusMultipla — Creativity best way generate result Organic — Everything interactive Oricom — Communication grasp moving consumer Man Havana — We’re everyone Box — Bullshit bullshit Pable — Home humble radical Pablo — Creating brand come alive radical idea Partners Partners — Boston Consulting meet Ideo meet Droga5 Partners Andrews Aldridge — Rethink Penguin — Helping sell product people often People — Develop brand value create valuable brand People Culture Ideas — small nimble big bloated People Ideas Culture — Agency 21st century need People like — blend sense style Pereira O’Dell — Creating crossdisciplinary campaign progressive marketer Perfect Fools — Agency digital era Perfect Storm — useful obsolete Periscope — thing people love Phelps — help deserving client find voice Phibious — Playful thoughtful unfair advantage Pilot PMR — Tell story compelling way PIMO — Welcome age real Piston — strategic leadership startup mentality intersect Plan B — Big enough right Small enough better Poke — idea company connected world Pool Worldwide — Bringing Internet advertising Porter Novelli — find greatness everything Possible — create experience keep brand promise Preston Kelly — Home iconic idea Principles Agency — name Prodigious Norge — Brand logistics Promise — Let effective idea lead Proof — Nothing watered Propeg — sell idea Prophet — Grow better Proximity — Creative intelligence Psona — Publicis — Lead change PwC Digital — drive business transformation Quai de Orfèvres — Goldsmiths communication Quaras — enhance corporate value Quiet Storm — Purveyors exquisite mind bomb Quirk — Brave curious mind RGA — Agency connected age R9 — Postdigital thinking Rabbit’s Tale — Break norm build tale Radioville — Radio different place Ramel — Made measure Rapier — make customers’ life better Rascal — Think curious Razorfish — tomorrow Recess Creative — Play built day Recipe — UK’s freshest independent agency Red — Everything begin idea Red Baron Werbeagentur — sure score think focussed Red Brick Road — Go beyond Red Fuse — It’s brave new world Red Lion — best advertising isn’t always advertising Red Urban — Strong idea work Redder — make brand redder Republik — Produce outstanding work Resn — Infect mind experience amaze stupefy Rno1 — Together make wave RobertBoisen Likeminded — Together we’re better Rockfish — Born tech embedded startup fueled strategy Romance — work hard nice people Rosapark — Fresh idea great business Rosbeef — creative common sense Rothco — produce idea change fate fortune RPA — People first RPM — believe brand connect people entertain Rubin Postaer Associates — People first Saatchi Saatchi — Nothing impossible SandersWingo — use behavioral science hack human OS SapientNitro — Redefining storytelling alwayson world 546 Satumaa Family Business — Nordic thinking Schafer Condon Carter — Think Scholz Friends — orchestra idea School Boulder — Purpose action Seagull — Ideas soar Select — deliver magic logic Selmore — small big agency Sell Sell — Extraordinary idea make commercial sense Serviceplan — Turning brand best brand Setu — Bridging gap Shout — create conversational topic Showpony Advertising — make ad people talk Sid Lee — Agency modern age Siren — Advertising work Sivans — we’re different Six Tokyo — Mixing unconventional cool Smith Brothers — Deliver big idea flawless execution Snap London — Ideas bite Socialove — help customer fall love brand Solve — sell solution service Somo — Rapid actionable innovation Southpaw — Caution doesn’t make headline Spark Foundry — bring heat brand Spawn Ideas — don’t settle good enough Special — Make thing matter Spirit — love start fire ignite emotion Splash — believe power connection Sponge — narrative firepower innovation absorb one Spring — brand forefront cultural conversation 574 Squat New York — brand crafter SSK — Born lead brand moment change St John’s — Restore integrity communication St Luke’s — Home agenda setting idea Stack — turn time money Steve — Pop culture agency Stevens Tate — make thing happen Stink Studios — creative studio digitalfirst world Story — best selling agency Story Worldwide — world’s first contentdriven agency StrawberryFrog — world’s first cultural movement agency Sugar Partners — Making brand famous Sullivan Higdon Sink — Stand flock Sunday — create beautifully crafted brilliantly effective brand story Sunshine — nextgeneration entertainment company Super Spree — Super name It’s idea Superhero Cheesecake — Raise bar Superheroes — Save world boring advertising Superunion — Agency built spirit creative optimism Sylvain Labs — tool science whimsy Syzygy — create happiness Tabasco — real Tank Top — Put simply add value brand Tattoo Projects — we’re tattoo parlor TAXI — Doubt conventional TBWA — Disruption Team One — new affluence calling Terri Sandy — Womanowned strategic creative advertising agency Partnership — modern agency fueled power ‘’ Ad Store — human network Adventures — Rules rule brilliant exception Allenby — Change world put smile face Brand Agency — We’re agent change Brooklyn Brothers — Home blockbuster branding Cheese Moved — small agency think big Circus Works — Make people stand take notice Clan — We’re agent change Community — build brand culturally fluid world Corner — Creative Council — Making idea happen Escape Pod — Bringing brand proposition life dramatically Full Service — Bold Brave Beautiful Gate London — Breakthrough work Boundless culture Good Kind Crazy Inc — secret formula Hallway — Creativity effectiveness Hardy Boys — We’re problem solver heart Hub — Good thing happen unexpected thing come together Jupiter Drawing Room Partners — Beautiful mayhem Magic Pencil — Meticulous detail Minimart — Good people fierce thinking Mission — Concinnity Monkeys — Creating entertaining provocative idea North Alliance — create new path growth Old Shanghai Firecracker Factory — Small agency big idea Partners — create cultivate inspire brand aspire lead Royals — interested agency world Secret Little Agency — move culture everyday Union — effectiveness meet creativity Works — creativelywired agency — seen Think — digital transformation agency Thinkerbell — Measured magic TM — Womanowned indie agency TM Advertising — Independent femaleowned creative agency Tokyu Agency — Create amazing experience Tombras — Connecting data creativity business result Tongal — Crowdsourcing creative work Tracy Locke — Applying design thinking motivation Trailer Park — brand great story tell Transform — Creative entrepreneur Tree — specific Tribal Worldwide — Creating world’s loved digital experience Tricycle — make stuff people want watch Triverse — Ideas cause change True — true TSR Partners — Defining experience digital age TUX — fearless partner creativity Über — beyond Ultrasupernew — Freethinking focussed Uncle — Simplicity creativity mother Uncommon London — Building brand people actually wish existed Union — Built industry going Urja Communications — Distinctive digital fast Utopia — Changing fortune brand people planet UWG — insight driven storyteller Vandejong — Dream experiment realize change VCCP — Transformation partner Venables Bell Partners — Honest Fearless Independent Verygoodchoice — idea tank VIA — help client grow creativity VIRTUE — creative agency VICE VML — Champions human spirit VMSD — Create something extraordinary tell story Volontaire AB — work never interrupt people Volt — Moving brand people Voskhod — move beyond VSA Partners — There’s always better way W — Start reality WiedenKennedy — Find brand’s soul reveal truth Walker Agency — like keep thing creative WARL — First person conversion pi — Never settle Launch — launch everything Citizens — create interesting communication that’ll make stop Weber Shandwick — Engaging always Wetpaint — little big agency Wexley School Girls — We’re simply ad agency What’s Problem — Creative brand solution digital world — Three time question brings real answer London — There’s always way Williams Lea Tag — create value client Willis Collaborative — agency progressive marketer Winter — push digital boundary Woedend — Relentlessly curious Wolf Wilhelmine — Obsessed mean alive today Wolfe Doyle — Comfortable ad make nervous hell Womenkind — Built wisdom woman WPN Chameleon — move people Wunderman — Creatively driven Data inspired X3M Ideas — perception XXS — Challenge convention YR — Resist usual — ad agency think best Zambezi — Take bigger bite Zimmerman advertising — Welcome growth machine Zubi Advertising — erase stereotype Zulu Alpha Kilo — We’re 10 agency charge quality Image courtesy BBHTags Agency Marketing Brands Advertising Philosophy
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The magic of microcopy
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(Photo by Nina Strehl)
The magic of microcopy
When I think about the products I love, they all have one thing in common: delightful little details.
There’s this coffee shop I visit almost every day. Whenever I order a drink, they always add a little artwork on top. It might be a fancy leaf one day, a swirly swan the next. These foamy figures don’t make the drink taste any better, but they do make me smile.
This delightful detail shows that they put a lot of love into what they’re making. It’s just a little detail, a little shape, but it shapes how I feel about the product.
In design, one detail that often gets overlooked is microcopy — the little bits of text that guide us through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages.
When used in the right places, microcopy can turn a mundane task into something memorable. In this story, we’ll see how microcopy can be used in all sorts of delightful ways.
By the end, I hope you’ll see just how magical microcopy can be.
1. Show that you’re human
At my local grocery store, they have self-checkout lanes where I can scan my items and be on my way. Call me old-fashioned, but I prefer going to the real cashiers. Those lanes take longer, but I actually like chatting with real people.
Words on a screen can never take the place of a real conversation, but good microcopy can show that real people created your product. If your product sounds human, it’s easier for people to trust you. Open up to your users, and they can open up to you.
Below are a few examples of products that sound human and conversational, like a friend who’s chatting with you.
Product Hunt’s tone is warm and welcoming. Notice the self-awareness (“humble piece of internet”), casual expressions (“geek out”), and smiley face.
Vimeo shows they have real humans in charge. Notice how they say “we”? Computers don’t say “we,” but people do.
Yelp uses a super casual tone. It encourages people to open up and leave an honest review.
2. Sprinkle in some surprise
One way to create a feeling of delight is to use the element of surprise. Aristotle once said, “The secret to humor is surprise.” This idea also applies to microcopy:
“The secret to delightful microcopy is surprise.” — Some dude on Medium
Sometimes, all you need is a well-placed message to put a smile on someone’s face. Think of safe places in your product where you can surprise people with a little delight:
A loading screen
A success message
An error message
An example or placeholder
An onboarding flow
An empty state
Let’s look at a few examples of microcopy being used in unexpected ways to create a feeling of delight.
Zeplin brews up some coffee as you wait for your page to load.️
Tumblr sneaks in some fun messages, while still being helpful.
After you create a few docs, Dropbox Paper shows different placeholder messages to get you in the writing mood.
3. Boost their confidence
When we use most apps and websites, we often have a goal in mind. Maybe we’re trying to look up some info, order something online, or create something.
To get to that goal, there’s usually a series of steps we need to take. If those steps get tedious, some of us might give up and curse the internet gods. 😤
That’s when microcopy can help. In a multi-step flow, microcopy can encourage people to keep going. People are lazy. Sometimes, we all need a little motivation to get things done.
Below are a few examples of products giving people a friendly nudge to encourage them to do something.
Some people like to stay anonymous online, so Dribbble encourages you to enter your real name in a friendly way.
Some people might feel spooked by sharing their birth date, so Airbnb uses delight to reassure you.
Nordstrom compliments you after you add items to your cart. They’re reassuring you that you made the right choice.
4. Get a little personal
The other day, I got a thank you card for attending a friend’s wedding. It started out like any other thank you card. “Thanks for joining us, yadda yadda yadda.” But then my friend slipped in a reference to something we did in high school. It brought back some good memories.
The thing that made the card special was that it was specific to me. Because of that specific memory from high school, I knew nobody else got the same exact message. It was personalized for me.
Sometimes you can replicate this good feeling through your microcopy. By customizing the message for a specific person or group of people, you can make them feel special.
Let’s see how some products create delight by customizing their messages for different people.
OkCupid compliments your city when creating a new account: “Ahh, London.”
Meetup lets organizers customize the name for participants, like “Bookworms.” That’s a lot better than “attendees.”
Asana greets you differently depending on the time of day. After 10pm, you’ll get “Hello, night owl!”
5. Sweat the details
If you look at any web or mobile product, you’d be surprised how much microcopy there is. Take Dropbox for example. Seems like a simple product without a lot of words. How many messages do you think there are in the Dropbox interface?
Believe it or not, Dropbox has over 27,000 messages in its interface. 27,000! By comparison, the first Harry Potter book has a little over 6,600 sentences. Do you know how many messages you have in your product? Probably a lot more than you’d expect.
So where the heck are all these messages? Well, they show up everywhere, from the top of your browser to the ALT tags in each image. Each message has an opportunity to delight, and a good writer will sweat the details for each and every message.
Take a look at how these products use delightful microcopy in the most obscure places.
When you log out, MailChimp says “See Ya Later” at the top of the browser.
Basecamp’s footer has a friendly message that changes depending on the day of week.
The Design/Content conference site has delightful ALT tags, like “Eileen Webb smiling at you and wearing a warm scarf.”
6. Pair it with a picture
Dr. Seuss is famous for delighting people by pairing words with pictures. His drawings are dreamy. His words are whimsical. But it’s when you pair them together that they truly become magical.
Here’s one of my favorite quotes from him:
“Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.” — Dr. Seuss (Theodor Seuss Geisel)
Whether it’s a photo, illustration, or emoji, a simple picture can sometimes be the perfect pairing for your microcopy. They work together to create a feeling of delight that’s more magical than words or pictures alone.
Let’s see some of this pairing in action.
Flickr pairs sad news with a lighthearted photo to keep your spirits up.
Hubspot’s error page pairs loving words with an image of a broken heart.
Slack pairs clever copy with a rocket ship emoji. The emoji makes the copy more memorable.
But hold up!
All this talk of delightful microcopy might sound fine and dandy, but honestly, it’s a hard thing to get right. You need to keep in mind the dangers of delightful design, because too much whimsy can get in the way.
In interface writing, it’s usually best to strive for brevity and clarity. But fun microcopy often requires longer messages and less clarity. Depending on your brand, you need to figure out where you stand on this spectrum. When do you optimize for clarity and when do you optimize for delight?
Before you start adding fun microcopy all over your product, here are a few things I’d recommend:
Find your voice. Put together guidelines for how your product should sound. Many companies have a writing style guide that defines their voice and tone. Need help getting started? Check out some examples on styleguides.io.
Put together guidelines for how your product should sound. Many companies have a writing style guide that defines their voice and tone. Need help getting started? Check out some examples on styleguides.io. Don’t use clever copy in common flows. If someone has to read your clever copy every time they launch your app, it’ll get annoying really fast. Save the fun stuff for less common flows.
If someone has to read your clever copy every time they launch your app, it’ll get annoying really fast. Save the fun stuff for less common flows. Take risks while you can. If you’re a smaller brand, it’s a lot easier to experiment with fun microcopy. Once you go global, microcopy has a tendency to get toned down. Don’t be afraid to experiment and see how people respond.
If you’re a smaller brand, it’s a lot easier to experiment with fun microcopy. Once you go global, microcopy has a tendency to get toned down. Don’t be afraid to experiment and see how people respond. Consider randomized messages. Sometimes you can make an experience more delightful by showing a different message each time. This will make things a little more surprising, but it can still get repetitive over time.
Tiny words matter
After seeing these examples of delightful microcopy, I hope it’ll inspire you to look at your product in a new light. Microcopy plays a big part in shaping how people think about your product, so don’t miss out on the opportunity to delight people with words.
It’s not just about getting people from point A to point B. Sometimes, you gotta let ‘em enjoy the ride, too. 😎
Before I wrap up, I’d love to give a huge shout-out to Ania Banaszek, a designer at SoundCloud. This story wouldn’t have been possible without her amazing help. If you love microcopy, be sure to follow her feed on Twitter: https://twitter.com/tinywordsmatter.
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https://uxdesign.cc/the-magic-of-microcopy-a56c5decbe1f
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['John Saito']
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2017-12-17 03:24:43.841000+00:00
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['Ux Writing', 'Design', 'Brand', 'UX', 'Product Design']
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Title magic microcopyContent Photo Nina Strehl magic microcopy think product love one thing common delightful little detail There’s coffee shop visit almost every day Whenever order drink always add little artwork top might fancy leaf one day swirly swan next foamy figure don’t make drink taste better make smile delightful detail show put lot love they’re making It’s little detail little shape shape feel product design one detail often get overlooked microcopy — little bit text guide u experience apps website microcopy includes thing like button label hint text error message used right place microcopy turn mundane task something memorable story we’ll see microcopy used sort delightful way end hope you’ll see magical microcopy 1 Show you’re human local grocery store selfcheckout lane scan item way Call oldfashioned prefer going real cashier lane take longer actually like chatting real people Words screen never take place real conversation good microcopy show real people created product product sound human it’s easier people trust Open user open example product sound human conversational like friend who’s chatting Product Hunt’s tone warm welcoming Notice selfawareness “humble piece internet” casual expression “geek out” smiley face Vimeo show real human charge Notice say “we” Computers don’t say “we” people Yelp us super casual tone encourages people open leave honest review 2 Sprinkle surprise One way create feeling delight use element surprise Aristotle said “The secret humor surprise” idea also applies microcopy “The secret delightful microcopy surprise” — dude Medium Sometimes need wellplaced message put smile someone’s face Think safe place product surprise people little delight loading screen success message error message example placeholder onboarding flow empty state Let’s look example microcopy used unexpected way create feeling delight Zeplin brew coffee wait page load️ Tumblr sneak fun message still helpful create doc Dropbox Paper show different placeholder message get writing mood 3 Boost confidence use apps website often goal mind Maybe we’re trying look info order something online create something get goal there’s usually series step need take step get tedious u might give curse internet god 😤 That’s microcopy help multistep flow microcopy encourage people keep going People lazy Sometimes need little motivation get thing done example product giving people friendly nudge encourage something people like stay anonymous online Dribbble encourages enter real name friendly way people might feel spooked sharing birth date Airbnb us delight reassure Nordstrom compliment add item cart They’re reassuring made right choice 4 Get little personal day got thank card attending friend’s wedding started like thank card “Thanks joining u yadda yadda yadda” friend slipped reference something high school brought back good memory thing made card special specific specific memory high school knew nobody else got exact message personalized Sometimes replicate good feeling microcopy customizing message specific person group people make feel special Let’s see product create delight customizing message different people OkCupid compliment city creating new account “Ahh London” Meetup let organizer customize name participant like “Bookworms” That’s lot better “attendees” Asana greets differently depending time day 10pm you’ll get “Hello night owl” 5 Sweat detail look web mobile product you’d surprised much microcopy Take Dropbox example Seems like simple product without lot word many message think Dropbox interface Believe Dropbox 27000 message interface 27000 comparison first Harry Potter book little 6600 sentence know many message product Probably lot you’d expect heck message Well show everywhere top browser ALT tag image message opportunity delight good writer sweat detail every message Take look product use delightful microcopy obscure place log MailChimp say “See Ya Later” top browser Basecamp’s footer friendly message change depending day week DesignContent conference site delightful ALT tag like “Eileen Webb smiling wearing warm scarf” 6 Pair picture Dr Seuss famous delighting people pairing word picture drawing dreamy word whimsical it’s pair together truly become magical Here’s one favorite quote “Words picture yin yang Married produce progeny interesting either parent” — Dr Seuss Theodor Seuss Geisel Whether it’s photo illustration emoji simple picture sometimes perfect pairing microcopy work together create feeling delight that’s magical word picture alone Let’s see pairing action Flickr pair sad news lighthearted photo keep spirit Hubspot’s error page pair loving word image broken heart Slack pair clever copy rocket ship emoji emoji make copy memorable hold talk delightful microcopy might sound fine dandy honestly it’s hard thing get right need keep mind danger delightful design much whimsy get way interface writing it’s usually best strive brevity clarity fun microcopy often requires longer message le clarity Depending brand need figure stand spectrum optimize clarity optimize delight start adding fun microcopy product thing I’d recommend Find voice Put together guideline product sound Many company writing style guide defines voice tone Need help getting started Check example styleguidesio Put together guideline product sound Many company writing style guide defines voice tone Need help getting started Check example styleguidesio Don’t use clever copy common flow someone read clever copy every time launch app it’ll get annoying really fast Save fun stuff le common flow someone read clever copy every time launch app it’ll get annoying really fast Save fun stuff le common flow Take risk you’re smaller brand it’s lot easier experiment fun microcopy go global microcopy tendency get toned Don’t afraid experiment see people respond you’re smaller brand it’s lot easier experiment fun microcopy go global microcopy tendency get toned Don’t afraid experiment see people respond Consider randomized message Sometimes make experience delightful showing different message time make thing little surprising still get repetitive time Tiny word matter seeing example delightful microcopy hope it’ll inspire look product new light Microcopy play big part shaping people think product don’t miss opportunity delight people word It’s getting people point point B Sometimes gotta let ‘em enjoy ride 😎 wrap I’d love give huge shoutout Ania Banaszek designer SoundCloud story wouldn’t possible without amazing help love microcopy sure follow feed Twitter httpstwittercomtinywordsmatterTags Ux Writing Design Brand UX Product Design
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188,487 |
Consumers must believe
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When Con Edison revamped their corporate image, I thought it was quite nice. A power company is not an easy one to define a brand position.
The branding has been around for a while, but the company has been around for much longer. A simple proposition from Con Edison that speaks of trust, reliance, and dependability. One can assume they have a good legacy and are able to leverage it.
Simon Sinek essentially says it’s more important why you do it not what you do. That statement has been debated several times over, but as usual, the debate is a disconnect and a lack of context. I do not believe Simon was saying you don’t need a quality service or product, it’s simply stating that the importance behind the why fuels the what.
As I said, a power company can easily be one of the most hated companies, so you do not develop marketing around trying to be friends with the consumer…you develop marketing about what you do, the importance of it, and why you exist. You need to reassure the consumer that you’re reliable by being reliable.
Con Edison is “On it.” a simple position developed with a new corporate image by Arnell Group (a creative agency that offered strategic brand planning, product and logo design, and so forth — adbrands.net) who also created the Con Ed logo.
Film advertisement created by Havas, United States for Con Edison, within the category: Industrial, Agriculture. adsoftheworld.com
Print advertisement created by The Gate Worldwide, United States for Con Edison, within the category: Industrial, Agriculture. adsoftheworld.com
View more ads for Con Edison Here
A utility company needs a specific type of brand positioning, but like any brand, it must be consumer-focused. A utility company will most likely not be viewed or feel like a friendly brand, but that can’t happen without honest marketing and brand communication.
A company’s primary purpose other than its human mission is to have a vision of the future. What will it become? Its focus must be on business, and that has two functions, innovation and marketing. Or as Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
Your brand is not the business.
The brand is many things, but let’s say that a brand is a belief system, a philosophy and that philosophy needs to be expressed through branding. A brand purpose is linked to the business vision but it's the ambassador, it speaks and assures the consumer but is supported by paramount business management and innovation.
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https://medium.com/@phillip-clayton/consumers-must-believe-b91923c85d55
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['Phillip J. Clayton']
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2021-12-28 00:47:53.611000+00:00
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['Purpose', 'Brands', 'Business', 'Management', 'Branding']
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Title Consumers must believeContent Con Edison revamped corporate image thought quite nice power company easy one define brand position branding around company around much longer simple proposition Con Edison speaks trust reliance dependability One assume good legacy able leverage Simon Sinek essentially say it’s important statement debated several time usual debate disconnect lack context believe Simon saying don’t need quality service product it’s simply stating importance behind fuel said power company easily one hated company develop marketing around trying friend consumer…you develop marketing importance exist need reassure consumer you’re reliable reliable Con Edison “On it” simple position developed new corporate image Arnell Group creative agency offered strategic brand planning product logo design forth — adbrandsnet also created Con Ed logo Film advertisement created Havas United States Con Edison within category Industrial Agriculture adsoftheworldcom Print advertisement created Gate Worldwide United States Con Edison within category Industrial Agriculture adsoftheworldcom View ad Con Edison utility company need specific type brand positioning like brand must consumerfocused utility company likely viewed feel like friendly brand can’t happen without honest marketing brand communication company’s primary purpose human mission vision future become focus must business two function innovation marketing Peter Drucker said “Because purpose business create customer business enterprise two — two — basic function marketing innovation Marketing innovation produce result rest cost Marketing distinguishing unique function business” brand business brand many thing let’s say brand belief system philosophy philosophy need expressed branding brand purpose linked business vision ambassador speaks assures consumer supported paramount business management innovationTags Purpose Brands Business Management Branding
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188,488 |
Always remember, Brands don’t define your personality.
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Image Courtesy : Google Image
We are breathing in the modern age, this era of technology. Every day new technologies are being introduced in the world. Of course, this technology has made human life easier.
Just as technology is innovating on a daily basis, so is fashion. Just as the gadget has become a status symbol for some segments, so too have clothing brands become a means of asserting their status.
Brands are the easiest way to showcase your status to the eating and drinking class of society. Every material thing comes in the circle of this brand, such as mobile, car, household goods, clothes, etc.
The craze for branded clothes is now slowly creeping into the middle class as well. The bottom line is that there is no abomination in wearing beautiful clothes or good quality clothes, there is no abomination in wearing good branded clothes but covering up the process. It is not appropriate to make a splash.
There is no prohibition on dressing well in religion or in society. Anyway, good and beautiful clothes have a profound effect on a person’s personality and brighten the personality.
There are many people in our society who want their appearance and lifestyle to be appreciated. Because they do not have any qualities that make their personality valuable. That’s why they try to hide their short stature in brands.
Some people belonging to the elite class regularly say that we have worn this brand and bought so much. Whether it is a celebration of happiness or sorrow, brands are always mentioned. It is not seen who is in front, the only purpose is to show the brand.
I’m not condemning people who wear brands. The problem arises when these “rich” people make others feel superior because they are not wearing expensive brands.
My only message to these people is that if you are well dressed, carrying a good bag, having a good phone, please do not pretend to offend anyone. If there is no status then that feeling of inferiority will be captured.
Remember that brands do not define your personality. It is your character and your character that define your personality.
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https://medium.com/@mudassirmehdi_54900/remember-that-brands-do-not-define-your-personality-7ef31317a9e4
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['Mudassir Mehdi']
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2021-12-16 13:25:21.676000+00:00
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['Brands', 'Lifestyle', 'Luxury', 'Elites', 'Brands On Social Media']
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Title Always remember Brands don’t define personalityContent Image Courtesy Google Image breathing modern age era technology Every day new technology introduced world course technology made human life easier technology innovating daily basis fashion gadget become status symbol segment clothing brand become mean asserting status Brands easiest way showcase status eating drinking class society Every material thing come circle brand mobile car household good clothes etc craze branded clothes slowly creeping middle class well bottom line abomination wearing beautiful clothes good quality clothes abomination wearing good branded clothes covering process appropriate make splash prohibition dressing well religion society Anyway good beautiful clothes profound effect person’s personality brighten personality many people society want appearance lifestyle appreciated quality make personality valuable That’s try hide short stature brand people belonging elite class regularly say worn brand bought much Whether celebration happiness sorrow brand always mentioned seen front purpose show brand I’m condemning people wear brand problem arises “rich” people make others feel superior wearing expensive brand message people well dressed carrying good bag good phone please pretend offend anyone status feeling inferiority captured Remember brand define personality character character define personalityTags Brands Lifestyle Luxury Elites Brands Social Media
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188,489 |
2 tips for choosing a good brand name
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If you ask me what is the most important thing I should focus on as T plan to build my new business. In other words, what are the basic things I need to follow to get off the ground properly! Simply, I will start by counting an infinite number of essentials, but at top of them, of course, I’ll put the brand name, as it’s the best tool through it you’ll stay fixed in their minds.
How to pick the best brand name
On the other hand, the brand name has a continuous line of terms you should follow to pick that distinguished name. In the next line, I won’t cover them all, but I’ll give you the most significant, So let’s jump into it.
Keep it short
I know that you’ve been hearing this each time, but believe me, if it hasn’t that important you wouldn’t see it here. Let’s be frank, who can remember your continuous line of characters! No one honey. Even you, you’ll make tons of mistakes, let alone whose first time. Be wise and do not exceed eight characters maximum.
Choose clear letters
What I mean by that, try to make your brand name friendlier with the ears before the eyes, because when I say AMAZON you can easily visualize it. Let’s tame a closer look at its composition, it relies on using a consonant followed by a vowel followed by a consonant, and so on. And this is a smart way to create distinctive brands easy to pronounce and remember.
So, if you follow these steps, definitely you will make a distinguished brand name for your new business.
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https://medium.com/@ChMed/two-basics-tips-for-choosing-a-distinguished-brand-name-28e9568b06f5
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['Ch Med']
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2021-12-31 13:13:59.215000+00:00
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['Brands', 'Branding']
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Title 2 tip choosing good brand nameContent ask important thing focus plan build new business word basic thing need follow get ground properly Simply start counting infinite number essential top course I’ll put brand name it’s best tool you’ll stay fixed mind pick best brand name hand brand name continuous line term follow pick distinguished name next line won’t cover I’ll give significant let’s jump Keep short know you’ve hearing time believe hasn’t important wouldn’t see Let’s frank remember continuous line character one honey Even you’ll make ton mistake let alone whose first time wise exceed eight character maximum Choose clear letter mean try make brand name friendlier ear eye say AMAZON easily visualize Let’s tame closer look composition relies using consonant followed vowel followed consonant smart way create distinctive brand easy pronounce remember follow step definitely make distinguished brand name new businessTags Brands Branding
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188,490 |
Brand photoshoot ideas: How to take your own brand photos
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Whether you just started your own business, you’re starting a new project thats got you wanting to update your photos, or you just want to experience the joy of conducting a personal photoshoot, the thought of taking photos doesn’t always seem appealing let alone financially in the budget for many people. On top of that, taking pictures of your own self can be super intimidating! In this article we are going to discuss how you can DIY your brand photoshoots in a way that is fun, creative and professional.
Before we get started, I just want to note that I am in full support of hiring a professional photographer to facilitate a photoshoot for you. For the first handful of photoshoots i’ve done for my own brand and business, I hired professional photographers to shoot the photos for me. It wasn’t until my most recent photoshoot that I decided to take a more off the beaten path approach to my photoshoots by DIY’ing the whole thing! What I found in the entire process of DIY’ing my own photoshoot is that it was an absolute BLAST! I got so much more out of it than just a bunch of really great photos to use for my business. It was a completely creative process, where I felt like I was able to tap into the pure essence of who I am in a way that removed the staged feeling that often arises when we do photoshoots. I’ve never been one to take traditional approaches to brand photoshoots. I like to get wild, innovative, and artistic with the entire approach because it’s most important to me to show a true representation of me, not a performative image that I want others to see me as. People do photoshoots for many different reasons and I find that the first step to any photoshoot is checking your intentions.
WHY I WENT THE DIY ROUTE
I chose to facilitate my own photoshoot for a several reasons, the main one being that I just wanted to see what the experience was like! I was craving to have a photoshoot that equally acted as a self care experience. I approached the DIY photoshoot as an opportunity to reconnect to myself, my authenticity, my comfortability with myself, and the ways in which I express myself. It was really soothing to do this and I will definitely be conducting DIY photoshoots again in the future!
My DIY photoshoot was different from other photoshoots i’ve had in the past in that it removed the layer of staging that often is in photoshoots. Instead of having someone else capture me in the way they wanted to, I was able to capture myself in the way I wanted to be seen. This was liberating in so many ways. I didn’t feel like I was faking anything, staging anything, or performing for someone else. I was just being me and filming it! In doing so, I felt that my true personality was able to come through in ways I wasn’t able to experience in other shoots. Maybe this is due to my natural tendency to be socially awkward and introverted, and of course some people are more comfortable being filmed than others. I do enjoy having my photo taken and I also enjoy having others take photos of me. It goes without saying that having someone else facilitate your shoot is also a lot less work on you, the subject! You definitely have to be willing to step into the roles of the subject, the photographer, the planner, and the visionary when DIYing your shoot. This requires having the willingness to unlock your creativity and let your innovative ideas come forward. For many people who don’t feel like they are creative, this can be challenging. But I’ll just say this: We are all creative and we all have beautifully unique personalities that are just waiting to come out. DIYing your photoshoot may just be the way to unleash that!
PHOTOSHOOT PREPARATION
It’s important to go into photoshoots with a clear intention, plan and purpose. Sure, you can just wing it…but you may regret that later, especially if you wind up not getting many photos that are actually usable or practical for your brand and business. Whenever I am getting ready for an upcoming photoshoot, I do several things to prepare.
First, I set up a hidden pinterest board where I can pin photos, textures, and imagery that represents the overall vibe I am going for. This helps nail down the color palette, the outfits, the location, the backdrops, and so much more! It also helps lock down the subject matter and types of photos, ultimately supporting you in getting clear on what the point is for the photoshoot in the first place! Maybe the point for you is to just get a bunch of portraits of yourself. If thats the case, cool! Get creative with the positioning of your body, the angles, the lighting, and so on so that you can showcase yourself from a lens that radiates your true personality the most. Maybe the purpose of your photoshoot is to snap a bunch of photos to use for your website. If thats the case, break down what types of photos you would want for each page on your website so that you can go into the shoot with a solid gameplan. Your pinterest board will help you start gathering visual imagery that represents the types of photos you are going for and the overall essence of the shoot. This can then be referenced during the actual shoot!
When I DIY’ed my photoshoot, my pinterest board contained photos of very specific portrait angles, positioning, backdrops, color schemes, outfit ideas, and more. That way I could go into my DIY shoot and pull up my board to remind myself of what types of photos I was going for.
Secondly, when you are preparing for your DIY shoot its important to get a clear game plan of your outfits. The one nice thing about DIYing your photoshoot is that you’re not going to get charged more for additional outfit changes! For my DIY photoshoot, I brought roughly 5 outfit changes and I had a game plan for how I was going to use each one. I recommend using outfits that are flexible, as in, you can change the backdrop and it shifts the entire feel of the photo without having the change your outfit! For example, I tend to lean toward solid colors for my outfits so that I can lean in on the background imagery as the aspects of the photo that really make the photos become quite creative and unique. I pick 1–2 ‘pop’ outfits that are more bright or wild in patterns, and those outfits tend to be paired with really simple backdrops otherwise the photos can become really busy and distractive. Getting intentional with your outfits paired with how you align them to your background imagery can really help your photos enhance in quality!
Thirdly, I recommend preparing for your shoot by making a list of the types of photos you are shooting and how they will be used. For example, I made a list of three top types of photos I was going for in my DIY shoot: Professional (headshots, simple body positions and solid outfits with a fun but elegant background), Personal (more intimate expression of my personality such as me dancing, in unique body positions, playing with angles, more artsy and abstract), and lifestyle (such as me with my laptop, me laughing, or shots that represent me in every day life). Playing with these three types of photos helped me really center into the photoshoot where I could work through taking photos for the three types…all of which could be used in many different ways such as for my website, for my social media accounts, and for materials I create for students, clients and community. It gave me enough flexibility to have a broad range of photos that could be used in many different ways!
Once you do the above things to prepare for your DIY shoot, the next thing is to deeply consider the location and how it will help you execute your vision. When I DIYed my shoot, I went through Peerspace to rent a local Portland Studio. I’ve used Peerspace in the past for other photoshoots and had a great experience so I knew I could trust this avenue for locking down my location. DIYing your shoot gives you the flexibility to choose multiple locations which is a really nice benefit to doing this yourself. I’ve taken many shoots outdoors and in nature, but I wanted this particular shoot to be inside in a studio that had the types of props, backdrops and elements that aligned with my vision.
TIPS FOR CHOOSING YOUR LOCATION:
If its your first time DIYing your shoot, I highly recommend going with a studio thats going to set you up with props and backdrops to make your life a lot easier! The studio I went with was loaded with so many props that it made it incredibly easy to set up different scenes and backdrops, giving me a huge variety of photo styles. The studio I shot in also had lighting equipment, tripods, plants, beautiful cathedral ceiling and huge windows, providing gorgeous natural light. Its super crucial that the spot you choose, whether it be inside or outdoors, has great lighting because that can make or break your shoot. If you go with an indoor studio, you will be able to check to see what sorts of props they have available prior which can help you with preparing your shoot. If you do an outdoor shoot, this will require more equipment to drag around the scenes, where it may help you to bring a friend along to support you in the shoot!
I also communicated with the studio owner prior to booking to ensure that the space was good for the type of photo and video shooting I was doing and also informed them that I would be by myself in the studio so to guarantee that it was safe for me to be alone. I recommend considering safety levels if you are doing your shoot completely solo. Bring a friend, partner or someone along with you if you feel like you may need an extra set of hands or support!
WHAT TO BRING WITH YOU ON YOUR DIY SHOOT:
For my DIY photoshoot, I brought a ton of things so that I was fully prepared. I made a list prior of all the things I would need so that I wouldn’t forget anything. I brought my Nikon camera, my Iphone, my Ipad and my Macbook. Since I was filming both photo and video, and I also wanted to be filming and shooting on multiple devices at the same time, I needed all the tech! I also brought a ring light with tripod and a camera tripod. This allowed me to easily set up multiple devices and film on multiple devices at the same time. I also brought a handful of outfits and accessories. The most important thing to have with you on the shoot relates to the tech you are using. If you line up with a studio that can provide you with lighting, that is a huge bonus!
TIPS ON TAKING PHOTOS:
I loved that I set things up to be able to film on multiple devices at the same time. This really took the entire DIY photoshoot to the next level because I was able to capture both photos and videos in various angles and lighting at the same time, which cut down on the overall time it took. I rented my space on two separate days, totaling 4 hours of photo and video filming. I broke down my session into half photo taking and half video taking, and I started with video filming first because that always tends to take the longest. You want to get the most essential shots out of the way first, especially if you are on a time window. Having a plan for how you are going to utilize your time if you are renting a space that has you paying by the hour is key!
Making sure you have the proper tripods is another incredibly important aspect of DIY photoshoots. You want to make sure you don’t have to ‘selfie’ your way through your shoot, right?! I used two tripods at all times throughout my filming, one that was tall and one that was more horizontal / direct in shot. This gave me the chance to get some really cool angles and also allowed me to shoot both far away and close up at the same time! You can use your timer on your camera, line up the angles and positioning of the shoot, and then set the timer and get yourself in position.
You’ll notice that DIYing your own photoshoot will definitely have you running around a lot! I was constantly running back and forth between tripods and the place to which I was positioning myself for the photos and videos. Once you get in the flow of it and have your style down, it becomes much easier…so you may want to practice at home before getting into the day of your shoot. I’ve got a background in photography and the arts so this type of stuff comes pretty naturally to me, but if thats not the case for you definitely make sure you get some practice rounds in with your tech and shooting before the day of the photoshoot itself!
To help me get in the rhythm of my shoot, I played music and just had a lot of fun with it. Though it felt almost like a workout because of the large amount of running around I did for hours on end, it also was one of the funnest experiences i’ve had and the photos definitely pick up on the joy that was being felt in the process!
Thinking about DIYing your next photoshoot and need some help setting up the initial plan? I’d love to help you develop a brand kit for your shoot! Drop me a message and let’s talk more about your vision.
Have any questions about DIYing your photoshoot that I didn’t cover here?
Drop me an email! I’m happy to give more feedback on my experiences and thoughts.
Until next time…
Natalie Brite
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https://medium.com/@nataliebrite/brand-photoshoot-ideas-how-to-take-your-own-brand-photos-d568625d81f2
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['Natalie Brite']
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2021-12-19 21:42:00.859000+00:00
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['Brand Strategy', 'Brands', 'Photography', 'Sustainable Development', 'Branding']
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Title Brand photoshoot idea take brand photosContent Whether started business you’re starting new project thats got wanting update photo want experience joy conducting personal photoshoot thought taking photo doesn’t always seem appealing let alone financially budget many people top taking picture self super intimidating article going discus DIY brand photoshoots way fun creative professional get started want note full support hiring professional photographer facilitate photoshoot first handful photoshoots i’ve done brand business hired professional photographer shoot photo wasn’t recent photoshoot decided take beaten path approach photoshoots DIY’ing whole thing found entire process DIY’ing photoshoot absolute BLAST got much bunch really great photo use business completely creative process felt like able tap pure essence way removed staged feeling often arises photoshoots I’ve never one take traditional approach brand photoshoots like get wild innovative artistic entire approach it’s important show true representation performative image want others see People photoshoots many different reason find first step photoshoot checking intention WENT DIY ROUTE chose facilitate photoshoot several reason main one wanted see experience like craving photoshoot equally acted self care experience approached DIY photoshoot opportunity reconnect authenticity comfortability way express really soothing definitely conducting DIY photoshoots future DIY photoshoot different photoshoots i’ve past removed layer staging often photoshoots Instead someone else capture way wanted able capture way wanted seen liberating many way didn’t feel like faking anything staging anything performing someone else filming felt true personality able come way wasn’t able experience shoot Maybe due natural tendency socially awkward introverted course people comfortable filmed others enjoy photo taken also enjoy others take photo go without saying someone else facilitate shoot also lot le work subject definitely willing step role subject photographer planner visionary DIYing shoot requires willingness unlock creativity let innovative idea come forward many people don’t feel like creative challenging I’ll say creative beautifully unique personality waiting come DIYing photoshoot may way unleash PHOTOSHOOT PREPARATION It’s important go photoshoots clear intention plan purpose Sure wing it…but may regret later especially wind getting many photo actually usable practical brand business Whenever getting ready upcoming photoshoot several thing prepare First set hidden pinterest board pin photo texture imagery represents overall vibe going help nail color palette outfit location backdrop much also help lock subject matter type photo ultimately supporting getting clear point photoshoot first place Maybe point get bunch portrait thats case cool Get creative positioning body angle lighting showcase lens radiates true personality Maybe purpose photoshoot snap bunch photo use website thats case break type photo would want page website go shoot solid gameplan pinterest board help start gathering visual imagery represents type photo going overall essence shoot referenced actual shoot DIY’ed photoshoot pinterest board contained photo specific portrait angle positioning backdrop color scheme outfit idea way could go DIY shoot pull board remind type photo going Secondly preparing DIY shoot important get clear game plan outfit one nice thing DIYing photoshoot you’re going get charged additional outfit change DIY photoshoot brought roughly 5 outfit change game plan going use one recommend using outfit flexible change backdrop shift entire feel photo without change outfit example tend lean toward solid color outfit lean background imagery aspect photo really make photo become quite creative unique pick 1–2 ‘pop’ outfit bright wild pattern outfit tend paired really simple backdrop otherwise photo become really busy distractive Getting intentional outfit paired align background imagery really help photo enhance quality Thirdly recommend preparing shoot making list type photo shooting used example made list three top type photo going DIY shoot Professional headshot simple body position solid outfit fun elegant background Personal intimate expression personality dancing unique body position playing angle artsy abstract lifestyle laptop laughing shot represent every day life Playing three type photo helped really center photoshoot could work taking photo three types…all could used many different way website social medium account material create student client community gave enough flexibility broad range photo could used many different way thing prepare DIY shoot next thing deeply consider location help execute vision DIYed shoot went Peerspace rent local Portland Studio I’ve used Peerspace past photoshoots great experience knew could trust avenue locking location DIYing shoot give flexibility choose multiple location really nice benefit I’ve taken many shoot outdoors nature wanted particular shoot inside studio type prop backdrop element aligned vision TIPS CHOOSING LOCATION first time DIYing shoot highly recommend going studio thats going set prop backdrop make life lot easier studio went loaded many prop made incredibly easy set different scene backdrop giving huge variety photo style studio shot also lighting equipment tripod plant beautiful cathedral ceiling huge window providing gorgeous natural light super crucial spot choose whether inside outdoors great lighting make break shoot go indoor studio able check see sort prop available prior help preparing shoot outdoor shoot require equipment drag around scene may help bring friend along support shoot also communicated studio owner prior booking ensure space good type photo video shooting also informed would studio guarantee safe alone recommend considering safety level shoot completely solo Bring friend partner someone along feel like may need extra set hand support BRING DIY SHOOT DIY photoshoot brought ton thing fully prepared made list prior thing would need wouldn’t forget anything brought Nikon camera Iphone Ipad Macbook Since filming photo video also wanted filming shooting multiple device time needed tech also brought ring light tripod camera tripod allowed easily set multiple device film multiple device time also brought handful outfit accessory important thing shoot relates tech using line studio provide lighting huge bonus TIPS TAKING PHOTOS loved set thing able film multiple device time really took entire DIY photoshoot next level able capture photo video various angle lighting time cut overall time took rented space two separate day totaling 4 hour photo video filming broke session half photo taking half video taking started video filming first always tends take longest want get essential shot way first especially time window plan going utilize time renting space paying hour key Making sure proper tripod another incredibly important aspect DIY photoshoots want make sure don’t ‘selfie’ way shoot right used two tripod time throughout filming one tall one horizontal direct shot gave chance get really cool angle also allowed shoot far away close time use timer camera line angle positioning shoot set timer get position You’ll notice DIYing photoshoot definitely running around lot constantly running back forth tripod place positioning photo video get flow style becomes much easier…so may want practice home getting day shoot I’ve got background photography art type stuff come pretty naturally thats case definitely make sure get practice round tech shooting day photoshoot help get rhythm shoot played music lot fun Though felt almost like workout large amount running around hour end also one funnest experience i’ve photo definitely pick joy felt process Thinking DIYing next photoshoot need help setting initial plan I’d love help develop brand kit shoot Drop message let’s talk vision question DIYing photoshoot didn’t cover Drop email I’m happy give feedback experience thought next time… Natalie BriteTags Brand Strategy Brands Photography Sustainable Development Branding
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188,491 |
Entice your customer with a strong brand identity
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Photo by Kristian Egelund on Unsplash
What makes a good brand? The answer is can be pretty based on what you believe what is your brand identity is. Let’s find out how to create a strong brand identity from what I learned.
When it comes to buying and choosing, customers snake one brand over to another before they choose or make a purchase. For example, if you’re going to buy a car first you consider your budget. Toyota, Nissan, Honda is budget vehicles so choose your car among these brand.
Brand identity is not only your company name and logo. It is a combination of several facts. Connect with your business by your brand name. It gives a search term for people to look and find your business. It gives a face to your business beyond the goods and services you sell and it helps to understand your customers why is your product or service is special apart from your competitors.
There are three key things that affect for good brand identity.
What is your brand represent
We can also refer to this as what is your brand stand for. I mean what type of feeling you give to your customer. For example, if I told you a name MacAfee you feel secure, not physical but when you in online if the website mentions they are certified by MacAfee you feel secure about that website. The same goes for others. When I say Rolls-Royce it memorizes you some kind of royal riding image and that is what it also does the rolls Royce company do they manufacture luxury vehicles for high-class people.
Mission
The mission is the reason for your business why you do your business. Your mission represents the core aspects of your business and it was sold for the customers around your business. To understand why you do your business how you do it to achieve your business why and turn it into one sentence.
Vision
vision is what you do in the present how those present works are standing future. So in a nutshell what is your final goal. When you prefer this vision to something that can catch you but is hard and take time. The problem of having a short-term achievable vision is to if it succeeds you can lack your motivation. So think about what you want to do in long term from your business and bring it into one shot sentence.
Don’t forget to share your mission and vision with your employees and motivate them to achieve them as well.
Here is another thing to know. What do people feel when they hear your brand name?
For example, when you heard a Lamborghini you feel really powerful and fast and go breaking everything that talks to you but when you hear would like evergreen you feel really calm, free and so kind of feeling. So the brand building the emotions of your brand is also an important part.
Thank you business as a human and business name as a human name when you introduce this man to a group of people how that group of people will recognize him? Think about it do it for your business the thing you might want to consider is the appearance service of your business behaves attitude of your business.
To build a better brand identity you have to live with it. there is not enough speaking or promoting about it. Your brand needs to act in front of its audience that is how people will know or appreciate your brand. What your brand represents and decides how to achieve or propose to them then start to follow them.
Now write your brand start to follow your dream build a better identity in the world thank you for reading.
*Christmas Deals
|
https://medium.com/@Dexter-D/entice-your-customer-with-a-strong-brand-identity-7ffc5f6541bc
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[]
|
2021-12-14 14:55:50.698000+00:00
|
['Brand', 'Marketing']
|
Title Entice customer strong brand identityContent Photo Kristian Egelund Unsplash make good brand answer pretty based believe brand identity Let’s find create strong brand identity learned come buying choosing customer snake one brand another choose make purchase example you’re going buy car first consider budget Toyota Nissan Honda budget vehicle choose car among brand Brand identity company name logo combination several fact Connect business brand name give search term people look find business give face business beyond good service sell help understand customer product service special apart competitor three key thing affect good brand identity brand represent also refer brand stand mean type feeling give customer example told name MacAfee feel secure physical online website mention certified MacAfee feel secure website go others say RollsRoyce memorizes kind royal riding image also roll Royce company manufacture luxury vehicle highclass people Mission mission reason business business mission represents core aspect business sold customer around business understand business achieve business turn one sentence Vision vision present present work standing future nutshell final goal prefer vision something catch hard take time problem shortterm achievable vision succeeds lack motivation think want long term business bring one shot sentence Don’t forget share mission vision employee motivate achieve well another thing know people feel hear brand name example heard Lamborghini feel really powerful fast go breaking everything talk hear would like evergreen feel really calm free kind feeling brand building emotion brand also important part Thank business human business name human name introduce man group people group people recognize Think business thing might want consider appearance service business behaves attitude business build better brand identity live enough speaking promoting brand need act front audience people know appreciate brand brand represents decides achieve propose start follow write brand start follow dream build better identity world thank reading Christmas DealsTags Brand Marketing
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188,492 |
5 Step B2B Brand Strategy For 2022
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B2B brands market to other companies rather than marketing it to the customers. The B2B market is a sea full of fish. But what will help you stand out? Your B2B marketing strategies succeed your B2B branding strategy. It is surprising that in the past few years, B2B marketing has become complicated. Like it is said, change is the only constant. The market is constantly evolving with new competitors walking in the doors. Besides, everyone wants to leave a mark in their respective industry and lead from the front.
Age-old b2b branding strategy will not help you grow. You should keep up with the times. Your brand strategy must answer the how, when, why, and what of your company.
Google, Snapcap, Slack, Intel, Microsoft are examples of some of the best companies in the world of b2b branding.
This 5 step B2B branding strategy will change the way 2022 looks for you!
1. Declutter
Too many cooks spoil the broth, and most often, less is more. The increasing competition has resulted in complicated marketing technologies. These technologies require billions to operate at their maximum levels. Although these marketing technology giants can produce massive stuff in a short time, it often paints a picture of what you can do.
The difference between what you can do and what one should do greatly affects how well a company performs. While the former is attractive, the latter is a necessity. How a company does what it should do will decide its run in the market.
2. Distinguish Yourself
If you want to stay around for longer and lead by example, it is by differentiating yourself. Contrast is the mother of clarity and hence, stand out in the crowd. Your uniqueness will become your USP in the long run.
Let us say that amongst the shades of greens, there is a bright red. What colour will you notice first? The vibrant red right, because it stood out for you. Be that red. Take the leap of faith and try something new. Plan your brand position carefully. Most B2B brands are quite similar, but your brand positioning will give you the edge over others.
Read More
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https://medium.com/@redalkemidigital/5-step-b2b-brand-strategy-for-2022-8a5f99acfd6c
|
['Red Alkemi']
|
2021-11-23 06:20:10.303000+00:00
|
['Brand Strategy', 'Marketing', 'Digital Marketing', 'Brands', 'Branding']
|
Title 5 Step B2B Brand Strategy 2022Content B2B brand market company rather marketing customer B2B market sea full fish help stand B2B marketing strategy succeed B2B branding strategy surprising past year B2B marketing become complicated Like said change constant market constantly evolving new competitor walking door Besides everyone want leave mark respective industry lead front Ageold b2b branding strategy help grow keep time brand strategy must answer company Google Snapcap Slack Intel Microsoft example best company world b2b branding 5 step B2B branding strategy change way 2022 look 1 Declutter many cook spoil broth often le increasing competition resulted complicated marketing technology technology require billion operate maximum level Although marketing technology giant produce massive stuff short time often paint picture difference one greatly affect well company performs former attractive latter necessity company decide run market 2 Distinguish want stay around longer lead example differentiating Contrast mother clarity hence stand crowd uniqueness become USP long run Let u say amongst shade green bright red colour notice first vibrant red right stood red Take leap faith try something new Plan brand position carefully B2B brand quite similar brand positioning give edge others Read MoreTags Brand Strategy Marketing Digital Marketing Brands Branding
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188,493 |
1. H&M
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Best Fashion brands
1. H&M
This brand was first founded by Erling person in 1947. He opened his first shop in Sweden. Shop called Hennes (Swedish for hers).
H&M is a multinational clothing company. This brand is popular in many countries because of its unique and trendy fashion. this brand sells their clothes with high quality.
H&M Sell clothes for Men, Women, teenagers, and children. People like their brand because of their outstanding and fabulous stuff.
2. ZARA
Zara is a girl named called radiance. ZARA is a brand of Spain.
It is also a multinational clothing, accessories, shoes, bags company.
It's popular because of its fashion. This brand Is unique because it changes its design every two weeks while other brand changes to design in 2 to 3 months. people invest their money in this brand because their stuff is durable as well as comfortable
3. NIKE
This company was founded on January 25, 1964, as blue ribbon sports. this is an American brand this brand was first introduced by Bowerman and Phill knight then officially become Nike.
Nike is famous for its clothes and shoes. this company sells their products in 170 countries.
4. FOREVER 21
FOREVER 21 is an international American brand and its headquarters is in Los Angeles, California. It was first founded on 21st April 1984. forever 21 is a fashion brand. It began as the store called fashion 21. This brand is very popular for its latest and trendy clothes, accessories, shoes. This brand operates more than 550 stores in 27 countries.
5. ONLY
Only is an international brand and is a leading brand of Europe. It was first founded in 1975. Its headquarters is in New york city. This is a clothing brand and famous in 1980s for its denim jackets.this brand have beautiful jeans, jackets and many more.they have unique collections and people love them.
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https://medium.com/@savitarana5099/1-h-m-dc233892f403
|
['Savita Rana']
|
2021-12-17 12:59:10.640000+00:00
|
['Clothing', 'Brands', 'Lifestyle', 'Fashion', 'Zara']
|
Title 1 HMContent Best Fashion brand 1 HM brand first founded Erling person 1947 opened first shop Sweden Shop called Hennes Swedish HM multinational clothing company brand popular many country unique trendy fashion brand sell clothes high quality HM Sell clothes Men Women teenager child People like brand outstanding fabulous stuff 2 ZARA Zara girl named called radiance ZARA brand Spain also multinational clothing accessory shoe bag company popular fashion brand unique change design every two week brand change design 2 3 month people invest money brand stuff durable well comfortable 3 NIKE company founded January 25 1964 blue ribbon sport American brand brand first introduced Bowerman Phill knight officially become Nike Nike famous clothes shoe company sell product 170 country 4 FOREVER 21 FOREVER 21 international American brand headquarters Los Angeles California first founded 21st April 1984 forever 21 fashion brand began store called fashion 21 brand popular latest trendy clothes accessory shoe brand operates 550 store 27 country 5 international brand leading brand Europe first founded 1975 headquarters New york city clothing brand famous 1980s denim jacketsthis brand beautiful jean jacket many morethey unique collection people love themTags Clothing Brands Lifestyle Fashion Zara
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188,494 |
36th unicorn startup of India announced.
|
Allow us to discuss unicorn new companies. A unicorn startup is a secretly held one the worth of which increments to more than USD 1 billion.
It is the Golden club, wherein as indicated by a specialist, just 0.001% of the new companies can enter. A great deal of speculation, difficult work and commitment is needed for a startup to have the option to accomplish this achievement.
The COVID 19 had put the economy on the stop, there was not a lot occurring. It was going down. Thus, the new companies and the organizations had endured a great deal in the monetary year 2020–2021.
There were work issues, individuals were losing their positions, no cash was being coursed in the economy.
Be that as it may, the year 2021, has shown a positive reaction. The economy has opened up, the lockdown has been eliminated, and the new companies and organizations are back in real life.
We are currently hearing day by day the fresh insight about fundings, ventures, sections, and leaves, consolidations and acquisitions, and so forth.
One of the striking highlights of the year 2021 is that it is seeing an exceptional expansion in the quantity of unicorn new businesses. We are at present in the long stretch of November, and we have arrived at the 36th unicorn startup of the year 2021.
The new financial backer likewise joined the startup in this round of subsidizing, which was the Prosus Ventures, which was recently known as Naspers. Different members in this round of financing were the current financial backer’s Accel Partners, Norwest Venture Partners, and Tiger Global.
The startup intends to utilize the assets brought up in getting new organizations. The startup likewise plans to utilize a piece of the assets in putting resources into the centre Mensa group.
Post this round of financing, the worth of the startup has expanded to more than USD 1 billion, along these lines entering the well known “Unicorn Club”.
After this round of financing, all-out reserves raised by the startup have come up to USD 300 million in value and obligation.
It has been only a half year since the startup was fused, and it has as of now transformed into a unicorn, in this way turning into the quickest Indian startup to get the situation with a unicorn.
|
https://medium.com/@startuptimes/36th-unicorn-startup-of-india-announced-520d2f1a1ae9
|
['Startup Times']
|
2021-11-24 10:14:08.245000+00:00
|
['Company', 'Worth', 'Unicorns', 'Brands', 'Startup']
|
Title 36th unicorn startup India announcedContent Allow u discus unicorn new company unicorn startup secretly held one worth increment USD 1 billion Golden club wherein indicated specialist 0001 new company enter great deal speculation difficult work commitment needed startup option accomplish achievement COVID 19 put economy stop lot occurring going Thus new company organization endured great deal monetary year 2020–2021 work issue individual losing position cash coursed economy may year 2021 shown positive reaction economy opened lockdown eliminated new company organization back real life currently hearing day day fresh insight funding venture section leaf consolidation acquisition forth One striking highlight year 2021 seeing exceptional expansion quantity unicorn new business present long stretch November arrived 36th unicorn startup year 2021 new financial backer likewise joined startup round subsidizing Prosus Ventures recently known Naspers Different member round financing current financial backer’s Accel Partners Norwest Venture Partners Tiger Global startup intends utilize asset brought getting new organization startup likewise plan utilize piece asset putting resource centre Mensa group Post round financing worth startup expanded USD 1 billion along line entering well known “Unicorn Club” round financing allout reserve raised startup come USD 300 million value obligation half year since startup fused transformed unicorn way turning quickest Indian startup get situation unicornTags Company Worth Unicorns Brands Startup
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188,495 |
My take on Brand Experience & User Experience
|
The digital world today has to offer many experiences. These experiences aren’t limited to any specific industry.
Brands and companies today have their existence online where they campaign their products and services through various strategies and platforms.
Many online adversaries cater for their community in different mediums which are a part of an ecosystem. These mediums are managed by magicians who use magic potions to improve ways of consumer engagement.
This ecosystem is usually referred to as a ‘Brand Experience’.
Brand experience is all about engaging the user in a strategic way that the user can relate to the brand.
This relativeness makes the user loyal to the brand and makes him come back for more!
Pretty cool, huh?
However, it may be subjective as every individual experiences different sensations and associations that are induced by the brand.
This is often confused with the term ‘brand elements’ when some random chain smoker uses the word “branding”.
A brand has its logo, fonts, colours and icons that are recognised as its elements. These components are important for a brand to cast out spells but they are only one-fourth of the entire brand!
Coca-Cola is a great example, its entire brand experience is geared towards emotions and happiness. They never sell Coke, in fact, they make their consumers feel how valuable their happiness is.
This emotional attraction towards Coca-Cola makes the Coke fridges in the supermarkets go empty in no time!
Tesla is another example, even though their magicians don’t utilise digital mediums mainly for awareness, they focus on innovation. If one buys a Tesla, it spontaneously makes him believe that he has adapted the innovation of the future.
Tesla owners know that after their purchase, their next drive will be a part of something great.
In a nutshell, brand experience allows one to deep dive into the purpose of a brand.
User experience, on the other hand, is a part of the Brand Experience.
As the name itself hints, user experience focuses on delivering a functional yet pleasant experience at the consumer end.
The main elements of a User Experience include ease of usability, security, functionality and minor tweaks within the product.
See how brands actually care about your comfort?
When it’s about user experience, all characteristics of the user interaction are brought under the spotlight of the brand, its services and its products.
Oftentimes, companies make sure to look after their loyal users by improving their interactions through beta variants of the product(s) with its exciting insights, and baking them a cake! This improves the overall Brand Experience.
In essence, user experience is the personal but internal experience consumers go through when using a product’s front end.
Amazon is a good example of an e-commerce website, the users find what they need with just a simple search, the right product description and the ease of one-click purchase.
This user experience is a good one.
But if the search results weren’t relevant, included wrong products and the purchase button was nowhere to be found, it would have been a bad user experience!
In short, the if buying experience was complex and complicated, then the UX would have been a bad one.
|
https://medium.com/@MubashirUlHaq/my-take-on-brand-experience-user-experience-7a315e9c7c2a
|
['Mubashir Ul Haq']
|
2021-12-12 01:33:17.808000+00:00
|
['Experience', 'Strategy', 'Brands', 'User Experience', 'UX']
|
Title take Brand Experience User ExperienceContent digital world today offer many experience experience aren’t limited specific industry Brands company today existence online campaign product service various strategy platform Many online adversary cater community different medium part ecosystem medium managed magician use magic potion improve way consumer engagement ecosystem usually referred ‘Brand Experience’ Brand experience engaging user strategic way user relate brand relativeness make user loyal brand make come back Pretty cool huh However may subjective every individual experience different sensation association induced brand often confused term ‘brand elements’ random chain smoker us word “branding” brand logo font colour icon recognised element component important brand cast spell onefourth entire brand CocaCola great example entire brand experience geared towards emotion happiness never sell Coke fact make consumer feel valuable happiness emotional attraction towards CocaCola make Coke fridge supermarket go empty time Tesla another example even though magician don’t utilise digital medium mainly awareness focus innovation one buy Tesla spontaneously make believe adapted innovation future Tesla owner know purchase next drive part something great nutshell brand experience allows one deep dive purpose brand User experience hand part Brand Experience name hint user experience focus delivering functional yet pleasant experience consumer end main element User Experience include ease usability security functionality minor tweak within product See brand actually care comfort it’s user experience characteristic user interaction brought spotlight brand service product Oftentimes company make sure look loyal user improving interaction beta variant product exciting insight baking cake improves overall Brand Experience essence user experience personal internal experience consumer go using product’s front end Amazon good example ecommerce website user find need simple search right product description ease oneclick purchase user experience good one search result weren’t relevant included wrong product purchase button nowhere found would bad user experience short buying experience complex complicated UX would bad oneTags Experience Strategy Brands User Experience UX
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188,496 |
Newest Cybersecurity Requirements in E-Commerce
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Types of threats
Brands who have abandoned the brick-and-mortar model don’t have to worry too much about someone wanting to steal from the register, but there are other threats to look out for.
Attackers might take advantage of an insecure website and place links or portals to malware or ransomware to trick customers and visitors. By making these buttons look like they belong on the site, attackers trick customers into downloading harmful software onto their own devices.
Malware “infects” or damages the device, and ransomware usually locks up the device or certain data until the victim pays the attacker a certain amount of money.
Phishing is another attack targeted at customers. Usually, attackers sending phishing attacks will send out messages pretending to be your brand, asking for personal information. If your favorite brand sends you a personalized ad with an incredible discount, you might pay them right there and then — unless, of course, it isn’t actually your favorite brand asking you for money.
Another malicious attack that targets brand performance is a DDoS (Distributed Denial of Service) attack. If you’ve ever tried to buy tickets to a concert that sells out in the first few minutes, or anything of that high profile, you might have experienced the website going down or becoming unresponsive thanks to unusually high amounts of traffic.
This same traffic can be “faked,” and attackers can send a large number of requests from different IP addresses to simulate this massive traffic spike, and crash a brand’s website. This kind of attack doesn’t steal customers’ information, but it does make sales impossible for however long it takes to get the site back up. Especially during a holiday season, the customer might miss out on certain deals and sales, and the brand certainly loses out on profit.
There are many more kinds of modern cyber-attacks that aren’t on this list.
|
https://medium.com/geekculture/staying-safe-in-a-virtual-commerce-world-9aff84cd6a0b
|
['Eddie Porrello']
|
2021-12-15 14:03:10.317000+00:00
|
['Cybersecurity', 'Brands', 'Business', 'Ecommerce', 'Malware']
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Title Newest Cybersecurity Requirements ECommerceContent Types threat Brands abandoned brickandmortar model don’t worry much someone wanting steal register threat look Attackers might take advantage insecure website place link portal malware ransomware trick customer visitor making button look like belong site attacker trick customer downloading harmful software onto device Malware “infects” damage device ransomware usually lock device certain data victim pay attacker certain amount money Phishing another attack targeted customer Usually attacker sending phishing attack send message pretending brand asking personal information favorite brand sends personalized ad incredible discount might pay right — unless course isn’t actually favorite brand asking money Another malicious attack target brand performance DDoS Distributed Denial Service attack you’ve ever tried buy ticket concert sell first minute anything high profile might experienced website going becoming unresponsive thanks unusually high amount traffic traffic “faked” attacker send large number request different IP address simulate massive traffic spike crash brand’s website kind attack doesn’t steal customers’ information make sale impossible however long take get site back Especially holiday season customer might miss certain deal sale brand certainly loses profit many kind modern cyberattacks aren’t listTags Cybersecurity Brands Business Ecommerce Malware
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188,497 |
It’s Not You, It’s Me
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As humans, we have a nasty habit of always thinking about ourselves. Seeing life from only our personal perspective. Making decisions and only taking into account our beliefs and narrative.
Sadly, this leads to a poor outcome. For relationships, businesses, and brands. Outcomes that result in moving backwards — even though our motive and heart may be in the right place. As a business, your service/product wouldn’t be of much value if you only considered yourself.
A healthy business takes into account the perspective of their audience and their desires. This ultimately produces a more beneficial offering for the market and — by being “in-tune” to the market — the business is rewarded with being paid for their offerings.
The consideration on the service/product side is great, but will only get you so far. This is because it is transactional. It’s expected. Of course, they will only pay for something that performs as expected. If it didn’t why would they pay in the first place? What gets them beyond just the offering? Beyond just the transaction? Brand.
The most human thing about a brand is that it forces us to be less human. A proper brand will help you not just think of you, but about others. It makes that solo perspective open up to include others. This goes against our human nature, but also what makes brands so powerful for a business.
A brand will empower the business to think outside of itself and its offering. To go the extra mile and put yourself in your audience’s shoes. This brings massive amounts to the value your business provides and further interactions with your audience as they keep coming back for more (beyond just the offering).
As noted on our topic of brand messaging ( Read full article here), being in-tune with your audience by not just thinking about yourself will make all aspects of your brand and your marketing more effective.
You won’t just be able to relate to your audience, but also be able to get to a point where you can predict what they will want/need in the future. The brand gets to be their companion on this journey as your audience and brand evolve together in kinship and lead you to success.
|
https://medium.com/@reillynewman/its-not-you-it-s-me-ca2feb83438e
|
['Reilly Newman']
|
2021-12-01 20:58:31.434000+00:00
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['Marketing', 'Business', 'Sales', 'Brand', 'Psychology']
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Title It’s It’s MeContent human nasty habit always thinking Seeing life personal perspective Making decision taking account belief narrative Sadly lead poor outcome relationship business brand Outcomes result moving backwards — even though motive heart may right place business serviceproduct wouldn’t much value considered healthy business take account perspective audience desire ultimately produce beneficial offering market — “intune” market — business rewarded paid offering consideration serviceproduct side great get far transactional It’s expected course pay something performs expected didn’t would pay first place get beyond offering Beyond transaction Brand human thing brand force u le human proper brand help think others make solo perspective open include others go human nature also make brand powerful business brand empower business think outside offering go extra mile put audience’s shoe brings massive amount value business provides interaction audience keep coming back beyond offering noted topic brand messaging Read full article intune audience thinking make aspect brand marketing effective won’t able relate audience also able get point predict wantneed future brand get companion journey audience brand evolve together kinship lead successTags Marketing Business Sales Brand Psychology
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188,498 |
Design @ Shortcut.com
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The next hurdle was actually getting it built. Often, in the past I’ve created similar sites and they were always pushed down the priority list so far that they were never built. This i mainly because it always felt like a nice-to-have project but never really important enough to actually build. That’s where Paolo D’Ettorre stepped in . Other than being a top designer within the design team, Paolo is also a dab hand at Webflow which was the key to this whole project. It meant we could cut out relying on other teams for this to become a reality. Paolo put on his Webflow hat and knocked it out of the park. He created a beautiful, responsive perfect site with all the bells and whistles. What else could you ask for! 🤌
How do we think it went?
Overall we feel the project was a big success, although I am pretty biased, but yea, it was probably the greatest site ever built….EVER.
It gave us a platform for us to be heard, as well as a place for us to house all the important guidelines we want people to find. It also allowed us to show that we could use our initiative and move things forward without being prompted which I feel is so important in the development of a team. Having the desire and determination to push yourself is key to success.
Infact, the project went so well that we actually went one step further and created a similar site for the Engineering team during a recent hackathon, to similar success and enthusiasm.
You can go check it out here: https://engineering.shortcut.com/
Plus we already have more plans for similar projects for other teams across the org, so judging by that it must of been a success!
Whats next for the site?
Well, like everything in life, things grow, and they evolve and we hope that this site will grow too. We may find that this approach is too light for the expectations of a larger team and we’ll need to reassess things, but for now, we’re just going to enjoy having our little fort. A place we can call home.
Be sure to check back regularly to check in with us!
|
https://medium.com/geekculture/design-shortcut-com-38612d1262cb
|
['Al Power']
|
2021-12-14 16:43:34.124000+00:00
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['Marketing', 'Website', 'Design Team', 'Design', 'Brand']
|
Title Design ShortcutcomContent next hurdle actually getting built Often past I’ve created similar site always pushed priority list far never built mainly always felt like nicetohave project never really important enough actually build That’s Paolo D’Ettorre stepped top designer within design team Paolo also dab hand Webflow key whole project meant could cut relying team become reality Paolo put Webflow hat knocked park created beautiful responsive perfect site bell whistle else could ask 🤌 think went Overall feel project big success although pretty biased yea probably greatest site ever built…EVER gave u platform u heard well place u house important guideline want people find also allowed u show could use initiative move thing forward without prompted feel important development team desire determination push key success Infact project went well actually went one step created similar site Engineering team recent hackathon similar success enthusiasm go check httpsengineeringshortcutcom Plus already plan similar project team across org judging must success Whats next site Well like everything life thing grow evolve hope site grow may find approach light expectation larger team we’ll need reassess thing we’re going enjoy little fort place call home sure check back regularly check usTags Marketing Website Design Team Design Brand
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188,499 |
Branding: Use of Animal Symbols in Blockchain
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Blockchains are using animals as their brand symbols, especially for their native tokens/coins. This article presents six blockchain projects that have gained popularity due to using animals as their mascots.
People indeed share ardent relationships with animals. Therefore, using animals in branding, logos, or naming conveys a decodable message. Human beings have different associations with specific pets. When they see their favorite animals, such as pets, in the brand’s logo or name, their mind gets activated, and immediately they are pulled towards it.
It’s facile for human beings to create a psychological connection with pets. As a result, animals are influential symbols utilized by many successful companies. Animal mascots span all sectors and industries, including blockchain. They’re easy to remember, likable, and can briskly create brand identification.
In blockchain, animal symbols establish visual symbolism and convey the idea or goal behind a certain blockchain. For example, some blockchains use exotic animals as brand symbols.
Examples of Animal Branded Blockchains: The Idea behind Them
Dogecoin (DOGE) is a P2P open-source cryptocurrency launched in 2013. It has the logo of a Shiba Inu dog (a Japanese breed type of dog). The altcoin is a sarcastic meme or joke coin, but the blockchain has merit even today — there are many supporters of the Dogecoin trading and utilize it as a tipping currency.
Generally, a dog symbolizes noble, loyalty, or a loyal and faithful friend. In Japan, Shibas are the most common dogs and are a national treasure. The main reason Dogecoin adopted the Shiba Inu dog symbol is due to the Shiba that saved her family in the 2004 Yamajoshi earthquake in Japan. It seemed like a joke to many, but the Shiba was celebrated for its loyalty and being a true friend. Therefore, I believe Dogecoin uses the symbol of the Shiba Inu dog to signify the nobleness and friendship since it’s designed to be a P2P digital currency.
Metamask is a crypto wallet that enables users to browse the Ethereum blockchain. With Metamask, users navigate the mobile app or browser extension to access their Ethereum wallet, permitting them to access decentralized applications. Metamask’s 3D logo of an animated fox makes it stand out. The brand is incredible and fun to interact with since it creates a memorable and personal experience.
A fox symbolizes the ability to camouflage or melt into one’s abutting without being noticed. Besides, a fox is of the dog family, representing noble, loyal, and a trusted friend. Therefore, I believe Metamask used the fox as their brand animal to signify friendliness, which implies approachability and trustworthiness.
Gnosis (GNO) is a decentralized prediction open-source market developed on the Ethereum network. It permits users to create markets to predict future outcomes or events like election and sports games results. It’s created to provide a safe platform and eccentric experiences for its users. Gnosis is a Greek word meaning knowledge.
Gnosis blockchain uses an owl as its brand. An own signifies that it can see what others can’t and an ethos of true wisdom. The owl in Gnosis portrays sharp details, giving off an unstoppable and fierce notion. Since one needs the knowledge to predict in a decentralized market, its name and symbol perfectly match since an owl symbolizes independent thinking, intuition, wisdom, and knowledge.
Pangolin Swap is a DEX for Ethereum and Avalanche assets. It’s a community-governed crypto exchange that features minimal costs of transaction, speed, and a fair distribution of tokens. Pangolin swap offers the best trading options to its users, enabling them to identify and boost their yields. Pangolin swap uses a brand logo of Pangolin.
Pangolin is an Asian and African mammal that symbolizes hope. The goals of Pangolin Swap are to provide cheap and fast trades, promote community development, and ensure an open and fair distribution of its native token, PNG. These goals are aligned to give hope to its users, the reason they chose to use a pangolin as their brand symbol.
Uniswap is a DEX (decentralized exchange) that operates on the Ethereum ecosystem, enabling users to swap and earn on a decentralized crypto trading protocol. It’s the 4th largest decentralized exchange. Uniswap has its governance token called Uniswap ($UNI), allowing exchanging ERC-20 tokens on Ethereum.
Uniswap uses a unicorn as its brand logo. A unicorn symbolizes purity, gentleness, beauty, grace, freedom, innocence, and divine love. Uniswap’s main objective was to create an easy-to-navigate decentralized exchange to permit users to take part in the open crypto markets.
Therefore, to lower complexity Uniswap had to use a unicorn logo to create the aspect of approachability, memorability, and fun.
Cowswap is a decentralized crypto exchange created on the Gnosis protocol. It skits as Meta decentralized exchange aggregator, offering its users the best price from different aggregators depending on the liquidity at the current time of trading.
Cowswap, apart from its name, uses a cow as a brand logo. A cow symbolizes renewal, richness, fertility, and motherhood. Therefore, with the mission of Cowswap, acting as a DexAggregator of the many aggregators, a cow’s brand is the best fit for them. A cow takes care of its calves in many ways to ensure they grow well. Cowswap filters prices from different aggregators to provide the best to its users, thus showing aspects of motherhood.
|
https://blog.everscale.network/branding-use-of-animal-symbols-in-blockchain-77471a7666fa
|
['Alexander Chern']
|
2021-11-29 10:31:58.669000+00:00
|
['Everscale', 'Catchain', 'Ever', 'Brand', 'Branding']
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Title Branding Use Animal Symbols BlockchainContent Blockchains using animal brand symbol especially native tokenscoins article present six blockchain project gained popularity due using animal mascot People indeed share ardent relationship animal Therefore using animal branding logo naming conveys decodable message Human being different association specific pet see favorite animal pet brand’s logo name mind get activated immediately pulled towards It’s facile human being create psychological connection pet result animal influential symbol utilized many successful company Animal mascot span sector industry including blockchain They’re easy remember likable briskly create brand identification blockchain animal symbol establish visual symbolism convey idea goal behind certain blockchain example blockchains use exotic animal brand symbol Examples Animal Branded Blockchains Idea behind Dogecoin DOGE P2P opensource cryptocurrency launched 2013 logo Shiba Inu dog Japanese breed type dog altcoin sarcastic meme joke coin blockchain merit even today — many supporter Dogecoin trading utilize tipping currency Generally dog symbolizes noble loyalty loyal faithful friend Japan Shibas common dog national treasure main reason Dogecoin adopted Shiba Inu dog symbol due Shiba saved family 2004 Yamajoshi earthquake Japan seemed like joke many Shiba celebrated loyalty true friend Therefore believe Dogecoin us symbol Shiba Inu dog signify nobleness friendship since it’s designed P2P digital currency Metamask crypto wallet enables user browse Ethereum blockchain Metamask user navigate mobile app browser extension access Ethereum wallet permitting access decentralized application Metamask’s 3D logo animated fox make stand brand incredible fun interact since creates memorable personal experience fox symbolizes ability camouflage melt one’s abutting without noticed Besides fox dog family representing noble loyal trusted friend Therefore believe Metamask used fox brand animal signify friendliness implies approachability trustworthiness Gnosis GNO decentralized prediction opensource market developed Ethereum network permit user create market predict future outcome event like election sport game result It’s created provide safe platform eccentric experience user Gnosis Greek word meaning knowledge Gnosis blockchain us owl brand signifies see others can’t ethos true wisdom owl Gnosis portrays sharp detail giving unstoppable fierce notion Since one need knowledge predict decentralized market name symbol perfectly match since owl symbolizes independent thinking intuition wisdom knowledge Pangolin Swap DEX Ethereum Avalanche asset It’s communitygoverned crypto exchange feature minimal cost transaction speed fair distribution token Pangolin swap offer best trading option user enabling identify boost yield Pangolin swap us brand logo Pangolin Pangolin Asian African mammal symbolizes hope goal Pangolin Swap provide cheap fast trade promote community development ensure open fair distribution native token PNG goal aligned give hope user reason chose use pangolin brand symbol Uniswap DEX decentralized exchange operates Ethereum ecosystem enabling user swap earn decentralized crypto trading protocol It’s 4th largest decentralized exchange Uniswap governance token called Uniswap UNI allowing exchanging ERC20 token Ethereum Uniswap us unicorn brand logo unicorn symbolizes purity gentleness beauty grace freedom innocence divine love Uniswap’s main objective create easytonavigate decentralized exchange permit user take part open crypto market Therefore lower complexity Uniswap use unicorn logo create aspect approachability memorability fun Cowswap decentralized crypto exchange created Gnosis protocol skit Meta decentralized exchange aggregator offering user best price different aggregator depending liquidity current time trading Cowswap apart name us cow brand logo cow symbolizes renewal richness fertility motherhood Therefore mission Cowswap acting DexAggregator many aggregator cow’s brand best fit cow take care calf many way ensure grow well Cowswap filter price different aggregator provide best user thus showing aspect motherhoodTags Everscale Catchain Ever Brand Branding
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188,500 |
Printers and Copiers
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Canon Printers — The best prints from the best brands
Canon’s top printers leave nothing to be desired. They already offer consumers the best of all the essentials for printers.
Canon prints produce the best quality prints. This is exactly what you would expect when you buy a Canon product. Canon is one of the most innovative and highly innovative companies, especially in terms of printing technology. The company prides itself on a number of printers, each carefully designed to provide answers to your printing needs.
But since all of these models have high definitions, you will definitely not be disappointed with your purchase unless you buy a Canon product. It really has a wide range of products that you can start with, starting with high-speed laser monochrome printers and color printing. They also have specialized inkjet printers for printing professional images, such as their professional Pixma Pro printers.
Visit This Website for Complete Details:
https://thelearning786.blogspot.com/2021/12/canon-printers-and-copiers.html
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https://medium.com/@faizanulghani8/printers-and-copiers-4e90dae7e00b
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['Faizan Ul Ghani']
|
2021-12-13 07:01:08.954000+00:00
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['Brand', 'Best Brand', 'Canon', 'Printer', 'Copiers']
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Title Printers CopiersContent Canon Printers — best print best brand Canon’s top printer leave nothing desired already offer consumer best essential printer Canon print produce best quality print exactly would expect buy Canon product Canon one innovative highly innovative company especially term printing technology company pride number printer carefully designed provide answer printing need since model high definition definitely disappointed purchase unless buy Canon product really wide range product start starting highspeed laser monochrome printer color printing also specialized inkjet printer printing professional image professional Pixma Pro printer Visit Website Complete Details httpsthelearning786blogspotcom202112canonprintersandcopiershtmlTags Brand Best Brand Canon Printer Copiers
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188,501 |
Getting sidetracked: Avoid direct attention away from your core activity.
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Ladies and Gentlemen,
This is and most likely a very common thing that we have all experienced before. Our mind directs attention away from an activity or subject towards another one that is less important.
All the same I did experience just recently during a round of golf at Track Meydan Golf Course. While I had some pretty decent drive, that definitely draw-ed attention from my flight partners, I was still looking for a definite “status quo” and hit another “provisional instead”. Truth to be told, I was simply “sidetracked” by some previous drives that were exactly and right in the middle of the fairway instead.
Although the very first “long hitter” has been in a pretty difficult situation to continue with the second shot onto the green, with barriers, such as:
Sand
Deep Rough
Trees and bushes right in front of it
I just had this inner belief that told me to “keep going” and to simply “go for it” and that I am allergic to “average” and simply wanted to do something “spectacular”, such as hitting the second shot straight onto the green, this would still leave to a birdie, or even a par.
While I was actually sidetracked by flight partners into talking about playing the provisional or to just take it as a “mulligan” / again / I just refused to be “average” and would take the easy road — I got almost sidetracked. Taking out the iron number 5 would have and has definitely a been “dicey” and in the end, the second shot hit the green, which has lead to an actual birdie. Yes, I did it, I played 3 instead of 4, although it would have been a “lost cause” for many of us, but my mind has let me gain strength, telling me that “option B” is simply a distraction of “option A” and on no account could this be possible, ever.
Interestingly, I parked my golf cart right in front of the green, and started recording the “birdie put”, which can be seen below / just click onto the YouTube link and see by yourself. I did not expect that the “Birdie”-Put, would actually fall, high expectations and in the end a great result. I kept playing provisional golf balls, even while being in “tricky” situations, and realized that it would be meaningless and a waste of time.
What can we learn from such “STATUS QUO” real-life-time-scenario?
Let’s be frank the existing state of affairs — especially regarding social or political issues- is or can be just like a round of golf, with 18 chances to make it right again, and to score.
Same as every single day, we have 24 hours in total, and every single moment of life we can make a difference, for the good and the better / every single time / everyday we find it hard to breathe and to handle obstacles and just to walk away from such is definitely not an option.
Stay calm and live your life you will remember, one day we will leave this world behind, but we will have to set momentum and leave a legacy behind. Our family name is the legacy we will leave behind, our first name is the name of this “soldier” that is fighting for his family name.
I did this mistake and was not confident in my drive, or approach, believing that I could have hit the ball the better and possibly can score with a better position, that will — in the end — not change a thing at all.
Actually I did try to hit a second ball, just to see how much lower the strikes can be on the card and came to the conclusion: golf is like life, we are in this current state or life and we already did our very best, this cannot change within a few seconds / fractions of time anyways. Over 90 percent of those “second chances” I wanted to take so badly, ended up in the same result anyways.
Read carefully and just call for a rethink:
Everyday we are getting out of bed and start our day with brushing teeth, and to take on some clothes, no one of us could possibly just run around in our birth-suit all day long. Sooner or later we will get the ball rolling and start with some kind of daily activities or so called “to make a living”. Imagine, you could just turn back in time and start your day over again, would that be even possible?
Same as in this most unique golf sport / life itself, take it as it is and accept the consequences of your current situation or “status quo”, in every aspect, no matter socially or political, there is nothing we could have done or have done better. Even we would try again at this very moment, it is not an option and we could not possibly improve a thing.
Hit the drive, find something that drives you:
Some things could drive me crazy, something like a hobby you also be something that drives me, this is all the same for friends and family.
Finding your own way or life and to keep repeating it, is all the same like a golf swing and knowing yourself is also one of the most important keys of success.
Knowing yourself, limits and be the very best you can ever be is one of the key factors of life.
Just between you and me, building your own system or way to handle your life, business, and daily activities will get you through tough and hard times.
The easy way is and will never be the most unique one, if you really want to stay ahead of the rest and leave a legacy behind, we will always have to go through a rough path of life, this could also just be a difficult situation to approach the green / no matter from the tee or just the fairway, it all counts and we can make the best out of our current situation.
What if and if I would have, this is not possible in life, we have to get going with what we have and make the very best out of it.
Thank you for your prompt attention to this matter.
If there are any questions that may arise in the meantime, please feel so free to contact me directly at (86–21) 6157 4954 or drop me an email to max (at) prscenterprises (dot) com.
Kind regards from the very city centre of Shanghai, The People’s Republic of China,
Max
Maximilian-Alexander Agostini
PRSC APAC Procurement Team a division of People’s Republic Sourcing Channel Limited Corp..
Chief Executive Officer
People’s Republic Sourcing Channel Limited (Shanghai, CN)
People’s Republic Sourcing Channel Limited (Beijing, CN)
People’s Republic Sourcing Channel Limited (Dubai, UAE)
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https://medium.com/@maxagostini/getting-sidetracked-avoid-direct-attention-away-from-your-core-activity-dce84bc81a7d
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['Max A. Agostini']
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2021-12-16 12:32:38.388000+00:00
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['Golf', 'Lifestyle', 'Self-awareness', 'Dubai', 'Self Love']
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Title Getting sidetracked Avoid direct attention away core activityContent Ladies Gentlemen likely common thing experienced mind directs attention away activity subject towards another one le important experience recently round golf Track Meydan Golf Course pretty decent drive definitely drawed attention flight partner still looking definite “status quo” hit another “provisional instead” Truth told simply “sidetracked” previous drive exactly right middle fairway instead Although first “long hitter” pretty difficult situation continue second shot onto green barrier Sand Deep Rough Trees bush right front inner belief told “keep going” simply “go it” allergic “average” simply wanted something “spectacular” hitting second shot straight onto green would still leave birdie even par actually sidetracked flight partner talking playing provisional take “mulligan” refused “average” would take easy road — got almost sidetracked Taking iron number 5 would definitely “dicey” end second shot hit green lead actual birdie Yes played 3 instead 4 although would “lost cause” many u mind let gain strength telling “option B” simply distraction “option A” account could possible ever Interestingly parked golf cart right front green started recording “birdie put” seen click onto YouTube link see expect “Birdie”Put would actually fall high expectation end great result kept playing provisional golf ball even “tricky” situation realized would meaningless waste time learn “STATUS QUO” reallifetimescenario Let’s frank existing state affair — especially regarding social political issue like round golf 18 chance make right score every single day 24 hour total every single moment life make difference good better every single time everyday find hard breathe handle obstacle walk away definitely option Stay calm live life remember one day leave world behind set momentum leave legacy behind family name legacy leave behind first name name “soldier” fighting family name mistake confident drive approach believing could hit ball better possibly score better position — end — change thing Actually try hit second ball see much lower strike card came conclusion golf like life current state life already best cannot change within second fraction time anyways 90 percent “second chances” wanted take badly ended result anyways Read carefully call rethink Everyday getting bed start day brushing teeth take clothes one u could possibly run around birthsuit day long Sooner later get ball rolling start kind daily activity called “to make living” Imagine could turn back time start day would even possible unique golf sport life take accept consequence current situation “status quo” every aspect matter socially political nothing could done done better Even would try moment option could possibly improve thing Hit drive find something drive thing could drive crazy something like hobby also something drive friend family Finding way life keep repeating like golf swing knowing also one important key success Knowing limit best ever one key factor life building system way handle life business daily activity get tough hard time easy way never unique one really want stay ahead rest leave legacy behind always go rough path life could also difficult situation approach green matter tee fairway count make best current situation would possible life get going make best Thank prompt attention matter question may arise meantime please feel free contact directly 86–21 6157 4954 drop email max prscenterprises dot com Kind regard city centre Shanghai People’s Republic China Max MaximilianAlexander Agostini PRSC APAC Procurement Team division People’s Republic Sourcing Channel Limited Corp Chief Executive Officer People’s Republic Sourcing Channel Limited Shanghai CN People’s Republic Sourcing Channel Limited Beijing CN People’s Republic Sourcing Channel Limited Dubai UAETags Golf Lifestyle Selfawareness Dubai Self Love
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188,502 |
The best coffee shop in Dubai for work
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The best coffee shop in Dubai for work
Dubai is possibly the most visited city in the world and oddly enough the local population only makes up about 20% of the city, the rest by people from all over the world. Being a busy city, it is very unlikely to find a coffee shop where you can just relax and have some alone time or perhaps do some work online without people all over the place. After looking for a coffee shop for weeks with such criteria i finally found Rals Cafe and not only do they have the best cappuccinos and edibles, their rates are also really low. It is certainly a nice coffee shop to visit in Dubai.
I could have crowned Rals cafe as the best coffee shop in Dubai until i was informed of another coffee shop in the same building (Bin shabib mall) that is supposedly better than Rals cafe and frankly I've got to say that this wasn’t untrue as the second coffee shop apparently owned by the same person is very classy and thus not as cheap as Rals cafe. I suppose if you wanna stay frugal Rals cafe will be an ideal coffee shop in Al qusais to go have some of the finest coffee in Dubai while you work or just relax.
However, Tsuki Japanese Cafe is of premium quality in every sense of the word. Not only do they present elegance and that immersive Japanese taste in their coffee, but they also have some of the tastiest food I've had in some time living here.
The Japanese beverages they have is of top notch quality. i personally have been looking for a place in Dubai where you can chill out and just have a talk with your friends or perhaps do some work as well while maintaining the feeling of being at home and i can say this place pretty awesome for that. So, i would gladly recommend these two shops to any one seeking for either a frugal coffee shop in Dubai that has a sense of style and ambiance or a classy Coffee shop in Dubai that lets you immerse yourself in feeling at home but out of home.
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https://medium.com/@vesire00/the-best-coffee-shop-in-dubai-for-work-1a9abc730726
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['Rene Solange']
|
2021-12-27 12:32:02.744000+00:00
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['Coffee Shop', 'Dubai Lifestyle', 'Best Coffee Shop Dubai', 'Best Coffee Shop', 'Dubai']
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Title best coffee shop Dubai workContent best coffee shop Dubai work Dubai possibly visited city world oddly enough local population make 20 city rest people world busy city unlikely find coffee shop relax alone time perhaps work online without people place looking coffee shop week criterion finally found Rals Cafe best cappuccino edible rate also really low certainly nice coffee shop visit Dubai could crowned Rals cafe best coffee shop Dubai informed another coffee shop building Bin shabib mall supposedly better Rals cafe frankly Ive got say wasn’t untrue second coffee shop apparently owned person classy thus cheap Rals cafe suppose wanna stay frugal Rals cafe ideal coffee shop Al qusais go finest coffee Dubai work relax However Tsuki Japanese Cafe premium quality every sense word present elegance immersive Japanese taste coffee also tastiest food Ive time living Japanese beverage top notch quality personally looking place Dubai chill talk friend perhaps work well maintaining feeling home say place pretty awesome would gladly recommend two shop one seeking either frugal coffee shop Dubai sense style ambiance classy Coffee shop Dubai let immerse feeling home homeTags Coffee Shop Dubai Lifestyle Best Coffee Shop Dubai Best Coffee Shop Dubai
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188,503 |
Starting a business while you are employed in the UAE
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Are you a full-time working employee thinking about starting your own business in the UAE? If so, you are not alone. Around 50% of the people residing in the UAE prefer to start a new business with a full-time job that pays a regular salary and benefits in the background. A stable, dependable source of income will give you the confidence in testing the waters with a new business that has a higher likelihood of failure in the first year. According to Google, the world searched for how to start a business more than how to get a job in 2021. The UAE and in particular Dubai as a city is making an immense effort to make it the most favourable place in the world to open a business.
What are the requirements to start a business while you are employed? Well, there are a few options;
Getting a No Objection Letter (NOC) from the current company is the mandatory requirement if you are planning a mainland company setup.
Steps to get a NOC from the working company:
1. File a request visa Dubai Trade Portal
2. Submit the below-mentioned documents
– Copy of passport, company’s name reservation, AOA and MOA
– Bank or cash guarantee of AED 50,000
– Undertaking letter signed by the UAE partner
3. Pay AED 500 as NOC issuance fee
4. Get approval from DED
After the NOC is received you need to save this on the company’s records.
If you are unable to get this NOC, you can still start your business in the UAE either by forming a company on the name of spouse and naming them as Managing Director or you can start with free trade zones that do not require a NOC from employees.
Have any questions on how to start a business while you are employed in the UAE?
Business setup consultants at Decisive Zone with years of experience in helping entrepreneurs to guide through the legal process of business setup in Dubai, UAE. Get your business trade license and professional support for your business setup. Contact us for a free consultation now.
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https://medium.com/@decisivezone/starting-a-business-while-you-are-employed-in-the-uae-fb15bdc26305
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['Decisive Zone']
|
2022-01-03 07:42:38.737000+00:00
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['Start A Business', 'Mainland Company Setup', 'Uae', 'Business Setup In Dubai', 'Dubai']
|
Title Starting business employed UAEContent fulltime working employee thinking starting business UAE alone Around 50 people residing UAE prefer start new business fulltime job pay regular salary benefit background stable dependable source income give confidence testing water new business higher likelihood failure first year According Google world searched start business get job 2021 UAE particular Dubai city making immense effort make favourable place world open business requirement start business employed Well option Getting Objection Letter NOC current company mandatory requirement planning mainland company setup Steps get NOC working company 1 File request visa Dubai Trade Portal 2 Submit belowmentioned document – Copy passport company’s name reservation AOA MOA – Bank cash guarantee AED 50000 – Undertaking letter signed UAE partner 3 Pay AED 500 NOC issuance fee 4 Get approval DED NOC received need save company’s record unable get NOC still start business UAE either forming company name spouse naming Managing Director start free trade zone require NOC employee question start business employed UAE Business setup consultant Decisive Zone year experience helping entrepreneur guide legal process business setup Dubai UAE Get business trade license professional support business setup Contact u free consultation nowTags Start Business Mainland Company Setup Uae Business Setup Dubai Dubai
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188,504 |
Is it worth to get a software developer job (and not only) in Dubai?
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Dubai is the most populous and famous city in United Arab Emirates. A country that consists of seven emirates: Abu Dhabi (which is actually a capital of UAE), Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain. According to the Dubai Statistic Centre the current resident population of Dubai is 2,744,545.
Dubai is very unusual, as majority of the people are expatriates. The local Emirati are only 17%, then 53% Indian, 13% Pakistani and other nations. Europeans represent only about 1 percent, I recon.
Why at all you should consider Dubai?
If you ever thought of emigration in my opinion this is one of the best, but of course not obvious, places you can aim. What I like in here is the variety of culture, people, food… . This is so cool that everyday you meet people from around the globe. I personally had a chance to work with more that 10 nationalities, form teams, collaborate on a daily basis. The working culture across all those countries is a little bit different so you learn as you go. For example my Indian developers could not resist a tea break even in the middle of the project go live! ;)
What is even more important in Dubai, there is a lot of respect towards others no matter the race or religion. People live next to each other, work, do shopping etc. Muslim, Orthodox, Christians, you name what you have in mind.
Family is important and valued here. So if you think of bringing your fellows , this is a good place to stay. It’s very safe in here, the crime rate is very low. You can feel jauntily in comparison to the Europe where you need to have eyes in the back of your head.
Is it a good place for a software developers?
It depends. This is what they thought me at University :) But life is this way. There is a huge market of opportunities here. A lot of global companies, agencies seeking for talents. Especially if you are already experienced in the GCC region, it is a big plus. I would like to highlight three aspects you need to consider:
Salary and related. Holidays. Costs of living.
What salary a software developer/engineer can expect?
It varies depending on the company and your experience. But the usual salary range for this position is AED 10,000 – 25,000 (a month). You can imagine that AED 10k is rather for junior and 25k for senior positions. Also please keep in mind that the dollar to dirham exchange rate is fixed. 1 US Dollar equals 3.67 UAE Dirham. Thus it’s easy to calculate your expected salary. If you would like more information about salaries across various positions and industries, kindly check this Hays report for 2017. Some companies provide end of year bonus. In my, project manager case, the bonus was calculated based on my and company performance. It was nice extra money equivalent to around monthly salary.
No income tax! Yey!
Another very important thing is no income tax! You get 20k and the entire sum is transferred to your bank account. No taxes, no retirement insurance need to be paid. There is a health insurance that an employer covers, but this is not deducted from your salary, and anyway it is not a big quote.
Perks perks perks…
Usually with your salary you get some benefits. The standard one is one or more per year return ticket to your home country. Depending on the industry and position, you may get petrol expenses coverage, apartment or car allowance. For example in the company I worked for, we were getting a home flight ticket and parking co-financing.
End of Service, Gratuity or Settlement money
This is another nice thing in Dubai. If you resign you get so called settlement money which is more or less equivalent to your monthly salary, provided you worked with your company for at least 2 years. If you worked between 1 and 2 years you get around half of your salary. Below one year you get nothing. Basically the longer you work the bigger money you get.
Visa
To work in UAE you need a resident visa status which is arranged by your company. Prepare yourself for a lot of formalities to deal with in your home country to get the necessary documentation. The cost of visa arrangement should stay on your future employer side.
Health Insurance
As mentioned earlier health insurance is something mandatory that an employer must deliver according to the law. Also an important factor for women, the maternity coverage has to be included as by the newest rules. This becomes very handy when you are actually expecting a baby, not to worry about additional expenses. By the way I have a very good experience as for the entire process of being pregnant here and the delivery, but that is a story for another time :)
Double Taxation Agreement
Important thing to follow is whether your country has a double taxation agreement signed with UAE. If yes, you are free of any tax burden in your home country. You can check the full list here.
Social security, subsidies
Not such a thing in Dubai unless you are an Emirati. Since you do not pay any social insurance you get nothing. So you need to work to be here. Otherwise you don’t sustain visa and soon you are also out of money to live. May sound cruel but that how it is organised here. Also fair enough as you do not contribute financially.
Holidays and Leave
In general by the law you are eligible to 30 days of annual paid leave. Please note this includes public holidays and weekends if they come during these 30 days. For example if you take 2 weeks off, usually you have to use 12 days of your leave. Also you are getting 15 day of full paid and 30 half paid sick leave.
In practise how the annual leave is treated depends on the company you work for. In my case I had 25 days annual paid leave, but did not have to worry to count in the public holidays or weekends. This worked well for me as it was similar to what I had in Poland.
Weekends in UAE are a little bit tricky, as they fall on Friday and Saturday. Sunday is a normal working day. It takes time until you get used to it. I still sometimes keep having the Saturday-Sunday mindset. Also officially UAE has 6 day working weeks. But this is not the case for the majority of companies operating here. No worries, it stays 5 days in most cases :)
As for public holidays they are tricky as well. Almost all of them depend on the moon phase and are announced in the very last moment. You know more or less that it will come in a particular week but don’t know exactly which days will be off. Also a public sector has a lot of privileges here as they usually get extended holidays in comparison to private sector. Usually you get below 10 days yearly of public holidays if you work in private sector.
Ramandan
The holy month of Ramadan I used to like, although falls currently in the summer. If you happen to work for a company that obeys the rule of law your working day is shorter by 2–3 hours over the entire month! Thanks to this there is no traffic on the roads, as the working hours are very different across companies. Some work till 1 or 2pm other till 3pm or later. You need to beware that there is an absolute ban for eating or drinking in public. Most of the restaurants are closed during the day, however take orders for delivery. They are opened again after the sunset and people gather and eat Iftar, a Ramadan supper.
Cost of living
Living in Dubai is not the cheapest thing you can imagine and of course varies depends on individual needs. Here are the major expenses you need to take into account:
Apartment rental. Although prices have dropped slightly over the last few months, Dubai is still expensive. Maybe not comparable to London, New York or Silicon Valley but still. For a decent studio you need to pay around AED 55–70k yearly plus bills, ca. AED 10k yearly. If you are a single man, you can bring down this cost by sub renting a room and share the apartment with other people. Accordingly 1 bedroom is around AED 70–90k yearly. If you come with a family (2+1 or 2+2) you need to consider AED 100k — 150k expenditure. Food. Again depends on how you eat, but on average it’s ca. AED 1000 per month per person for groceries plus a cost of eating outside. The prices in the restaurant are various. You can eat a good meal for AED 50 but also you can pay few hundreds in a high end restaurant. Also in the most of supermarkets food counters you can get a decent quality hot meal for around AED 20. Car. You would need to add on a car rental cost of around AED 2–3k a month assuming you are renting Toyota Corolla range vehicles. It is very convenient to drive in Dubai as the roads are excellent and not much of traffic jams. Although the drivers are sometimes terrible! so you need to be careful. It is also hard to live here without a car. Except for metro, the pubic transportation in Dubai is not one of the best thing in the world. Education. Education is not free in Dubai and very pricy. Only for the nursery you need to pay ca. 50k yearly. For school around 70–80k. The full time nanny/maid is an expense of around 5k a month. Entertainment. Well, here there is a plenty of things you can do, like: skydiving, sailing, kitesurfing, diving, and many others. You can even ski in Dubai! It all depends on your imagination and budget. Cinemas are for around 35–50 dirhams per ticket. I would dedicate ca. 500-1,000 dirhams per person a month for your entertainment purposes.
To sum up the cost of living:
Apartment: 50–150k annually. Food: 1,500 monthly per person. Car: 2–3k monthly. Entertainment: 500 -1,000 monthly per person.
Weather
Dubai weather is an important thing to mention. I will keep it short:
November - April: the perfect weather I could only dream of! :)
May - bearable but a bit hot for me.
June till mid September. OMG, better to get away for the summer!
October - bearable but a bit hot for me.
More details about weather you can find here.
You can also explore more stats about cost of living, crime rates, healthcare and other topics here.
Did I convince you to come to Dubai or rather not? Of course there are more things to cover but it’s already quite a long article ;) Don’t hesitate to ask me in the comments if you have any questions:)
I honestly think it depends what your goals are. If you consider this mainly from the financial angle it’s OK when you’re a single and even better if you’re not, but both you and your partner landed a good job here. When it comes to kids, things are getting a bit complicated as education is very expensive, also you need then a bigger apartment or villa.
However if you think of getting experiences, exploring cultures, self-improvement, doing something different in your life, I cannot imagine no reasons. This is a good place to be.
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https://medium.com/@justynagolawska/is-it-worth-to-get-a-software-developer-job-and-not-only-in-dubai-775e1e4cbef4
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['Justyna Goławska']
|
2018-06-18 06:55:35.934000+00:00
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['Travel', 'Jobs', 'Dubai', 'Daj Się Poznać 2017', 'Tech']
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Title worth get software developer job DubaiContent Dubai populous famous city United Arab Emirates country consists seven emirate Abu Dhabi actually capital UAE Ajman Dubai Fujairah Ras alKhaimah Sharjah Umm alQuwain According Dubai Statistic Centre current resident population Dubai 2744545 Dubai unusual majority people expatriate local Emirati 17 53 Indian 13 Pakistani nation Europeans represent 1 percent recon consider Dubai ever thought emigration opinion one best course obvious place aim like variety culture people food… cool everyday meet people around globe personally chance work 10 nationality form team collaborate daily basis working culture across country little bit different learn go example Indian developer could resist tea break even middle project go live even important Dubai lot respect towards others matter race religion People live next work shopping etc Muslim Orthodox Christians name mind Family important valued think bringing fellow good place stay It’s safe crime rate low feel jauntily comparison Europe need eye back head good place software developer depends thought University life way huge market opportunity lot global company agency seeking talent Especially already experienced GCC region big plus would like highlight three aspect need consider Salary related Holidays Costs living salary software developerengineer expect varies depending company experience usual salary range position AED 10000 – 25000 month imagine AED 10k rather junior 25k senior position Also please keep mind dollar dirham exchange rate fixed 1 US Dollar equal 367 UAE Dirham Thus it’s easy calculate expected salary would like information salary across various position industry kindly check Hays report 2017 company provide end year bonus project manager case bonus calculated based company performance nice extra money equivalent around monthly salary income tax Yey Another important thing income tax get 20k entire sum transferred bank account tax retirement insurance need paid health insurance employer cover deducted salary anyway big quote Perks perk perks… Usually salary get benefit standard one one per year return ticket home country Depending industry position may get petrol expense coverage apartment car allowance example company worked getting home flight ticket parking cofinancing End Service Gratuity Settlement money another nice thing Dubai resign get called settlement money le equivalent monthly salary provided worked company least 2 year worked 1 2 year get around half salary one year get nothing Basically longer work bigger money get Visa work UAE need resident visa status arranged company Prepare lot formality deal home country get necessary documentation cost visa arrangement stay future employer side Health Insurance mentioned earlier health insurance something mandatory employer must deliver according law Also important factor woman maternity coverage included newest rule becomes handy actually expecting baby worry additional expense way good experience entire process pregnant delivery story another time Double Taxation Agreement Important thing follow whether country double taxation agreement signed UAE yes free tax burden home country check full list Social security subsidy thing Dubai unless Emirati Since pay social insurance get nothing need work Otherwise don’t sustain visa soon also money live May sound cruel organised Also fair enough contribute financially Holidays Leave general law eligible 30 day annual paid leave Please note includes public holiday weekend come 30 day example take 2 week usually use 12 day leave Also getting 15 day full paid 30 half paid sick leave practise annual leave treated depends company work case 25 day annual paid leave worry count public holiday weekend worked well similar Poland Weekends UAE little bit tricky fall Friday Saturday Sunday normal working day take time get used still sometimes keep SaturdaySunday mindset Also officially UAE 6 day working week case majority company operating worry stay 5 day case public holiday tricky well Almost depend moon phase announced last moment know le come particular week don’t know exactly day Also public sector lot privilege usually get extended holiday comparison private sector Usually get 10 day yearly public holiday work private sector Ramandan holy month Ramadan used like although fall currently summer happen work company obeys rule law working day shorter 2–3 hour entire month Thanks traffic road working hour different across company work till 1 2pm till 3pm later need beware absolute ban eating drinking public restaurant closed day however take order delivery opened sunset people gather eat Iftar Ramadan supper Cost living Living Dubai cheapest thing imagine course varies depends individual need major expense need take account Apartment rental Although price dropped slightly last month Dubai still expensive Maybe comparable London New York Silicon Valley still decent studio need pay around AED 55–70k yearly plus bill ca AED 10k yearly single man bring cost sub renting room share apartment people Accordingly 1 bedroom around AED 70–90k yearly come family 21 22 need consider AED 100k — 150k expenditure Food depends eat average it’s ca AED 1000 per month per person grocery plus cost eating outside price restaurant various eat good meal AED 50 also pay hundred high end restaurant Also supermarket food counter get decent quality hot meal around AED 20 Car would need add car rental cost around AED 2–3k month assuming renting Toyota Corolla range vehicle convenient drive Dubai road excellent much traffic jam Although driver sometimes terrible need careful also hard live without car Except metro pubic transportation Dubai one best thing world Education Education free Dubai pricy nursery need pay ca 50k yearly school around 70–80k full time nannymaid expense around 5k month Entertainment Well plenty thing like skydiving sailing kitesurfing diving many others even ski Dubai depends imagination budget Cinemas around 35–50 dirham per ticket would dedicate ca 5001000 dirham per person month entertainment purpose sum cost living Apartment 50–150k annually Food 1500 monthly per person Car 2–3k monthly Entertainment 500 1000 monthly per person Weather Dubai weather important thing mention keep short November April perfect weather could dream May bearable bit hot June till mid September OMG better get away summer October bearable bit hot detail weather find also explore stats cost living crime rate healthcare topic convince come Dubai rather course thing cover it’s already quite long article Don’t hesitate ask comment question honestly think depends goal consider mainly financial angle it’s OK you’re single even better you’re partner landed good job come kid thing getting bit complicated education expensive also need bigger apartment villa However think getting experience exploring culture selfimprovement something different life cannot imagine reason good place beTags Travel Jobs Dubai Daj Się Poznać 2017 Tech
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