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Thing’s newbies need to know before playing at online casinos
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Do you want to play at an online casino but don’t know how, what to look for, or which casinos you can rely on? Here, we’ll go over the most important things to keep an eye out for when playing at online casinos, as well as give newcomers some pointers on how to increase their chances of winning.
Let’s start with a few things to keep in mind when selecting an online casino in India (or any other form of gambling).
What you need to know before you gamble
The house always has an advantage: regardless of which online casino games you play in India, the house (the casino) has a statistical advantage. The house does not need to rely on luck to win and make money; all it needs is a sufficient number of players to participate in the games offered. As a result, the math is always on the casino’s side. Always keep in mind that the casino is always on the winning side. Even if they pay out millions of dollars in jackpots to players on a regular basis, the casino always makes a significant profit.
Luck is the most significant success factor:
Unlike in a casino, you must rely on luck to win money as an Indian player — at least in most cases. There are ways to reduce your home advantage over the player by playing smarter and playing longer, but luck is still the most important factor in your success.
Start with a fixed amount of money that you are willing to lose:
Gambling is not a profitable way to earn a living. It is only for entertainment purposes. Decide how much money you can afford to gamble with (and lose forever, if necessary) before you go to the casino (or run the software), and then stick to it. Never borrow more money to make up for what you’ve lost. Set boundaries for yourself. Don’t gamble if you can’t afford to lose money.
Luck streaks don’t last forever:
Consider quitting if you win and have more rupees than you had at the start of the online casino games available in India. Your winning streak will come to an end at some point, and you’ll wonder where all those winnings went. When you’ve made a good profit, take that feeling of accomplishment with you and stop playing.
Bonus programs are noteworthy:
Finally, we recommend that you pay close attention to the casino’s rewards and VIP programmes. These programmes are free, but they may provide you with additional free spins, bonuses, or other benefits. You are already spending rupees to play, so you can benefit from these programmes as well.
Choose the right games
Some games are better than others depending on the type of experience you’re looking for. For example, do you want to try your luck with skill and strategy in order to win some rupees? Or do you prefer to unwind by pressing buttons? Do you want to play with dice, cards, or punch numbers? Or would you rather concentrate on a machine that does the majority of the work for you?
If you want to increase your chances of winning, choose online casino games available in India that require a certain level of skill and strategy while not leaving you broke too quickly. Blackjack, Video poker, Craps, and Baccarat are the games with the best odds for players in India who know how to play and have a low house edge.
We recommend Slots, Roulette, and Keno if you want to have some fun with a simple game.
Roulette is the simplest table game; simply bet on what you believe the little white ball will land on, such as odd or even numbers, red, black, or specific numbers. If you play something like even/even or red/black, you have a nearly 50/50 chance. As a result, the game is fairly uncomplicated. Keno was created to be played on the side while drinking a cocktail, watching TV, smoking a cigarette, or playing other online casino games available in India. The social aspect of keno is still present in the online version, and chat is essential in many games. You select a few numbers from the grid, place a bet, and then wait for your numbers to appear.
What should newcomers to online casinos look out for?
If you’ve never played at an online casino before, it’s important to understand that not all casinos are created equal. We’ve compiled information here to assist you in making the best decision and locating the best casino so you can concentrate on playing your favourite online casino games available in India.
Does a reputable casino software provider run the casino?
Because not all online casinos use the same software, it is critical to select an online casino that is powered by a reputable and trustworthy casino software platform. Companies that create and sell online casino software do not want to tarnish their reputation by licensing software to unethical operators. As a result, they have policies and verification protocols that operators must follow.
Where is the casino licensed?
Casinos that take their business seriously obtain a licence from a trustworthy and reputable jurisdiction. It is not easy to obtain a gaming licence in a reputable jurisdiction. Typically, these licensing authorities impose strict rules to ensure the operator’s credibility — several jurisdictions around the world licence online casino operators and their forms of gaming.
When was the casino established?
Online casinos that have been around for a long time have generally established themselves in the industry due to their longevity. A simple rule of thumb states that a casino that was discovered several years ago and is still on the market is a safe and reputable casino that has built a reputation among players. This is not to say that new online casinos are not trustworthy. They usually are, but before you deposit your rupees, make sure to check the casino’s rating.
READ MORE GAMING RELATED NEWS HERE:
Why Online Gaming in India Needs Regulation
Trinity Gaming Joins with Chemin Esports to Fuel Growth Plans
Nodwin Gaming Declares Valorant Conquerors Championship 2022 with Riot Games
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https://medium.com/@amitweb/things-newbies-need-to-know-before-playing-at-online-casinos-22a754068085
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['Amit Kr']
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2021-12-30 09:05:46.428000+00:00
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['Money', 'Games', 'Online Casino', 'Casino', 'News']
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Title Thing’s newbie need know playing online casinosContent want play online casino don’t know look casino rely we’ll go important thing keep eye playing online casino well give newcomer pointer increase chance winning Let’s start thing keep mind selecting online casino India form gambling need know gamble house always advantage regardless online casino game play India house casino statistical advantage house need rely luck win make money need sufficient number player participate game offered result math always casino’s side Always keep mind casino always winning side Even pay million dollar jackpot player regular basis casino always make significant profit Luck significant success factor Unlike casino must rely luck win money Indian player — least case way reduce home advantage player playing smarter playing longer luck still important factor success Start fixed amount money willing lose Gambling profitable way earn living entertainment purpose Decide much money afford gamble lose forever necessary go casino run software stick Never borrow money make you’ve lost Set boundary Don’t gamble can’t afford lose money Luck streak don’t last forever Consider quitting win rupee start online casino game available India winning streak come end point you’ll wonder winning went you’ve made good profit take feeling accomplishment stop playing Bonus program noteworthy Finally recommend pay close attention casino’s reward VIP programme programme free may provide additional free spin bonus benefit already spending rupee play benefit programme well Choose right game game better others depending type experience you’re looking example want try luck skill strategy order win rupee prefer unwind pressing button want play dice card punch number would rather concentrate machine majority work want increase chance winning choose online casino game available India require certain level skill strategy leaving broke quickly Blackjack Video poker Craps Baccarat game best odds player India know play low house edge recommend Slots Roulette Keno want fun simple game Roulette simplest table game simply bet believe little white ball land odd even number red black specific number play something like eveneven redblack nearly 5050 chance result game fairly uncomplicated Keno created played side drinking cocktail watching TV smoking cigarette playing online casino game available India social aspect keno still present online version chat essential many game select number grid place bet wait number appear newcomer online casino look you’ve never played online casino it’s important understand casino created equal We’ve compiled information assist making best decision locating best casino concentrate playing favourite online casino game available India reputable casino software provider run casino online casino use software critical select online casino powered reputable trustworthy casino software platform Companies create sell online casino software want tarnish reputation licensing software unethical operator result policy verification protocol operator must follow casino licensed Casinos take business seriously obtain licence trustworthy reputable jurisdiction easy obtain gaming licence reputable jurisdiction Typically licensing authority impose strict rule ensure operator’s credibility — several jurisdiction around world licence online casino operator form gaming casino established Online casino around long time generally established industry due longevity simple rule thumb state casino discovered several year ago still market safe reputable casino built reputation among player say new online casino trustworthy usually deposit rupee make sure check casino’s rating READ GAMING RELATED NEWS Online Gaming India Needs Regulation Trinity Gaming Joins Chemin Esports Fuel Growth Plans Nodwin Gaming Declares Valorant Conquerors Championship 2022 Riot GamesTags Money Games Online Casino Casino News
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189,206 |
HALLMARK CASINO PROMO CODES ARE OF GREAT HELP IN PLAYING ONLINE CASINO GAMES
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Hallmark casino promo codes offered by the casino are the best way to start your gambling session at the casino platform. With Hallmark casino promo codes you may get many offers that will be of huge help when you will start playing the games for real money. Online casino gambling is all about thrill and fun, Hallmark casino promo codes are just the support that you need if you want to have a successful gambling session.
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Hallmark casino no deposit bonuses is the best in the category as it allows you to have confident gameplay because you’ll be receiving free money in your casino account with which you may play any of the casino games. Hallmark casino no deposit bonuses are provided to the players in many ways and the first one is the welcome Hallmark casino no deposit bonuses that are offered to the player when he signs up with the casino. So this is a small gesture on the casino’s part to give you a great welcome to the casino.
Hallmark No Deposit Bonus Codes 2021
This casino comes out with batches of offers and promotions and Hallmark no deposit bonus codes 2021 is one of them. Hallmark no deposit bonus codes 2021 has a welcome offer along with other offers that are provided to the players at the several stages of their gameplay. Welcome Hallmark no deposit bonus codes 2021 is a good combination of free money and deposit bonus and has been structured in such a way that it will make your gameplay a great one as you will be winning a lot many prizes.
Welcome No Deposit Bonus Hallmark Casino
Find welcome no deposit bonus Hallmark casino when you sign up with the casino platform and apply the coupon code to get the desired beginning to your gambling session. When you get a good start to your gameplay then it becomes very much possible to get hold of the rest of the gameplay, and no deposit bonus Hallmark casino helps you in achieving the same.
With welcome Hallmark casino bonus codes no deposit you can get free money in your casino account of about $100 with which you may get a lot of opportunities to play the casino games free of cost as you need not spend money from your wallet. Use Hallmark casino bonus codes no deposit free money from your casino account to play any of the casino games to get your hands at the unexplored feature of the game.
Hallmark casino has been the best platform to play the casino games as it has been offering Hallmark casino bonus codes no deposit of all shapes and sizes to all its players and members using which gamblers have had a great time playing their favorite online casino games and also they got immense opportunities to hit the jackpot.
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https://medium.com/@hallmarkcasinos/hallmark-casino-promo-codes-are-of-great-help-in-playing-online-casino-games-8e3ca10f361d
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['Hallmark Casino']
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2021-12-30 13:40:02.386000+00:00
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['Games', 'Halmmark Casino', 'Casino']
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Title HALLMARK CASINO PROMO CODES GREAT HELP PLAYING ONLINE CASINO GAMESContent Hallmark casino promo code offered casino best way start gambling session casino platform Hallmark casino promo code may get many offer huge help start playing game real money Online casino gambling thrill fun Hallmark casino promo code support need want successful gambling session Hallmark Casino Deposit Bonuses Hallmark casino deposit bonus best category allows confident gameplay you’ll receiving free money casino account may play casino game Hallmark casino deposit bonus provided player many way first one welcome Hallmark casino deposit bonus offered player sign casino small gesture casino’s part give great welcome casino Hallmark Deposit Bonus Codes 2021 casino come batch offer promotion Hallmark deposit bonus code 2021 one Hallmark deposit bonus code 2021 welcome offer along offer provided player several stage gameplay Welcome Hallmark deposit bonus code 2021 good combination free money deposit bonus structured way make gameplay great one winning lot many prize Welcome Deposit Bonus Hallmark Casino Find welcome deposit bonus Hallmark casino sign casino platform apply coupon code get desired beginning gambling session get good start gameplay becomes much possible get hold rest gameplay deposit bonus Hallmark casino help achieving welcome Hallmark casino bonus code deposit get free money casino account 100 may get lot opportunity play casino game free cost need spend money wallet Use Hallmark casino bonus code deposit free money casino account play casino game get hand unexplored feature game Hallmark casino best platform play casino game offering Hallmark casino bonus code deposit shape size player member using gambler great time playing favorite online casino game also got immense opportunity hit jackpotTags Games Halmmark Casino Casino
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189,207 |
Combating Human Trafficking At Casinos — Red Flags & Actions
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Photo by Kat Smith from Pexels
November 30, 2021
By a Biometrica staffer
The multi-billion dollar casino industry, possibly much like several other sectors, has sometimes been a target of unscrupulous characters who try and use the cover of a legitimate business to surreptitiously carry out criminal activities. When it comes to the hotels and hospitality industry, one of the ways in which criminals try and take advantage of this ‘cover’ is by using a legitimate organization’s property as a ‘meeting place.’ In a previous piece, we examined how human traffickers are also known to follow a similar criminal strategy, and have used casinos and gaming properties as a place to meet potential “buyers.”
In our earlier piece, we also established that there have been instances where sex trafficking survivors reported that casinos were used as a meeting place for buyers, some of whom were solicited online, or as a venue to solicit prospective buyers, according to the Colorado-based not-for-profit Truckers Against Trafficking (TAT). But, on the other hand, casinos can also become a refuge for victims and offer them a secure location from where they can seek help or try and escape their situation. It’s this intersection of the two that uniquely positions casinos, like it does truckers, as another crucial aspect of the fight against human trafficking.
Globally, not just in the U.S., the travel industry is an unknowing conduit for human trafficking, says a training document for front-line staff published by MPI (Meeting Professionals International), a meeting and event thought-leader. Traffickers are known to exploit legitimate businesses to their advantage. When it comes to hotels and casinos, traffickers also tend to use them as venues since buyers most likely already have a room there.
In this piece, we explore some of the red flags that casinos can be on the lookout for when it comes to identifying trafficking, and what actions they can take in case they do come across such instances.
Indicators Of Human Trafficking
In this section, we attempt to create a comprehensive list of possible red flags mentioned by various organizations, including the non-profit organization Polaris Project, the American Bus Association, the Texas Attorney General website, MPI, the National Human Trafficking Hotline, and TAT-Busing on the Lookout. Before we list them out, though, it’s crucial to understand that it is never simple or easy to identify a person who is being exploited. It takes instincts, the power of observation, questions, and, of course, it finally takes trained law enforcement officers and other experts to actually investigate cases.
Nevertheless, there are some tell-tale signs. Per the websites and sources we mentioned above, indicators of human trafficking could include (but may not be limited to, and more than one red flag may be needed to be witnessed to establish enough premise):
Someone paying with cash only for a room and checking in for weeks. Or, the same person reserving multiple rooms (when combined with other red flags)
Someone who doesn’t have any ID, or their companion has their identification, could be a victim. Or, for instance, someone who appears to be under the control of another, or constantly defers to another person before giving out any information
Strange requests like asking for room with view of parking lot or far away from main entrance
Anxious or nervous behavior and avoiding contact with staff on the part of someone could indicate they are a victim, especially if combined with signs of visible bruising. A related red flag could be someone who seems overly fearful, submissive, tense, or paranoid
Possibly cases where the Do Not Disturb sign is consistently observed hung on the door (when combined with other red flags)
Individuals dress inappropriately for their age or have lower quality clothing compared to others in their party
Those under 21 could be an indicator (when combined with others). A child or children who can’t pass as 21 could be sold in “family-friendly” casinos where they’re more likely to blend in
How do you know if someone is scoping out your property for potential trafficking “buyers,” or even to learn about your casino’s security protocols? Such individuals may walk around the perimeter of the casino when they first arrive. They could commonly stop in the bar area, near the hotel elevators, or on corners where there is a lot of foot traffic. You may also see victims (or their pimps) looking for men who are winning big at the gaming tables, or are drunk, or for groups that look like they’re partying or alone. They may have been seen approaching men at the bar or on the casino floor whom they do not seem to know
You could also watch out to see if you spot people making recurring and frequent (less than an hour) trips between the casino floor and a hotel room
There are also signs that casino bus drivers can be on the watch for. Again, that includes coming across women, girls, or even boys and men (albeit rarer than the former), who either do not make eye contact with anyone else and/or have visible signs of physical abuse (bruising, malnutrition, branding, etc. It could also be people who are dressed odd or out of sync with their age or the weather. Children traveling with an adult they seem to be uncomfortable or uneasy being around are another red flag. Victims are also known to be transported on buses either in the nights or early mornings. They could also be traveling into gaming towns at night without booking a room or having any place to stay
Whether inside the casinos or in the buses, people who have been trafficked may only talk about lap dances or strip teases and will not likely set a dollar amount at that time
Then there are more easily identifiable signs, like when someone discloses that they were reluctant to engage in commercial sex but that they were pressured into it. This is not just applicable to casinos and gaming properties, of course
While there are visible signs like all the ones we’ve listed above, in many cases, it may be impossible to identify even a single red flag. There may, quite simply, be absolutely no signs visible on the outside. But there’s another way to help in the fight against trafficking: by paying attention to people you actually know or interact with too. For instance, your students, or teachers, or tenants, or children, or patients or co-workers. In these instances, it’s context and proximity to a person that can help identify when something doesn’t quite feel right
How To Deal With Potential Cases On Your Property
What can casinos do if they come across an individual whom they believe has been trafficked or exploited; or if they believe a pimp is using their gaming property to surreptitiously carry out illegal trafficking activities? At the very outset, all experts say the safety of the victim is a primary concern. Given that, the most important immediate advice is to not confront either the victim or the offender. Here are a few things that can be done, per the same websites and sources mentioned above:
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https://medium.com/@biometricasystems/combating-human-trafficking-at-casinos-red-flags-actions-6d3bb82f2a49
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['Biometrica Systems']
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2021-11-30 15:50:52.286000+00:00
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['Children', 'Public Safety', 'Women', 'Casino', 'Crime']
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Title Combating Human Trafficking Casinos — Red Flags ActionsContent Photo Kat Smith Pexels November 30 2021 Biometrica staffer multibillion dollar casino industry possibly much like several sector sometimes target unscrupulous character try use cover legitimate business surreptitiously carry criminal activity come hotel hospitality industry one way criminal try take advantage ‘cover’ using legitimate organization’s property ‘meeting place’ previous piece examined human trafficker also known follow similar criminal strategy used casino gaming property place meet potential “buyers” earlier piece also established instance sex trafficking survivor reported casino used meeting place buyer solicited online venue solicit prospective buyer according Coloradobased notforprofit Truckers Trafficking TAT hand casino also become refuge victim offer secure location seek help try escape situation It’s intersection two uniquely position casino like trucker another crucial aspect fight human trafficking Globally US travel industry unknowing conduit human trafficking say training document frontline staff published MPI Meeting Professionals International meeting event thoughtleader Traffickers known exploit legitimate business advantage come hotel casino trafficker also tend use venue since buyer likely already room piece explore red flag casino lookout come identifying trafficking action take case come across instance Indicators Human Trafficking section attempt create comprehensive list possible red flag mentioned various organization including nonprofit organization Polaris Project American Bus Association Texas Attorney General website MPI National Human Trafficking Hotline TATBusing Lookout list though it’s crucial understand never simple easy identify person exploited take instinct power observation question course finally take trained law enforcement officer expert actually investigate case Nevertheless telltale sign Per website source mentioned indicator human trafficking could include may limited one red flag may needed witnessed establish enough premise Someone paying cash room checking week person reserving multiple room combined red flag Someone doesn’t ID companion identification could victim instance someone appears control another constantly defers another person giving information Strange request like asking room view parking lot far away main entrance Anxious nervous behavior avoiding contact staff part someone could indicate victim especially combined sign visible bruising related red flag could someone seems overly fearful submissive tense paranoid Possibly case Disturb sign consistently observed hung door combined red flag Individuals dress inappropriately age lower quality clothing compared others party 21 could indicator combined others child child can’t pas 21 could sold “familyfriendly” casino they’re likely blend know someone scoping property potential trafficking “buyers” even learn casino’s security protocol individual may walk around perimeter casino first arrive could commonly stop bar area near hotel elevator corner lot foot traffic may also see victim pimp looking men winning big gaming table drunk group look like they’re partying alone may seen approaching men bar casino floor seem know could also watch see spot people making recurring frequent le hour trip casino floor hotel room also sign casino bus driver watch includes coming across woman girl even boy men albeit rarer former either make eye contact anyone else andor visible sign physical abuse bruising malnutrition branding etc could also people dressed odd sync age weather Children traveling adult seem uncomfortable uneasy around another red flag Victims also known transported bus either night early morning could also traveling gaming town night without booking room place stay Whether inside casino bus people trafficked may talk lap dance strip tease likely set dollar amount time easily identifiable sign like someone discloses reluctant engage commercial sex pressured applicable casino gaming property course visible sign like one we’ve listed many case may impossible identify even single red flag may quite simply absolutely sign visible outside there’s another way help fight trafficking paying attention people actually know interact instance student teacher tenant child patient coworkers instance it’s context proximity person help identify something doesn’t quite feel right Deal Potential Cases Property casino come across individual believe trafficked exploited believe pimp using gaming property surreptitiously carry illegal trafficking activity outset expert say safety victim primary concern Given important immediate advice confront either victim offender thing done per website source mentioned aboveTags Children Public Safety Women Casino Crime
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189,208 |
#Raiders skills for online doll catching, get rewards for catching dolls successfully
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Tip 1: Choose the area to clamp the doll
Each claw machine can be divided into many areas. Among all the areas, the success rate near the entrance of the cave is the highest! Near the water platform, next to the entrance of the cave, basically as long as the clip can be clamped and risen into the air, the probability of successfully falling into the entrance of the cave is very high. So first of all you have to see if there is a better position of dolls around the hole of this doll machine. If not, observe other areas.
Technique 2: The predecessors planted trees, the descendants took advantage of the shade
When you arrive at the claw machine site, don’t blindly start to clamp. In fact, the popularity of this type of machine is generally very high. There are many people around the machine, and there are a lot of people playing and watching. At this time you have to observe.
If you are going to play with a machine, and the person in front of you happens to pick up one, you can basically give up that machine. Because there is such a saying, the claws of the claw machine are regular, and there will be one hard clamp after every ten soft clamps. So when the person in front of you clipped away the doll, it means that the probability of that one hard clip has been used by others. If you go to clip, the success rate can be imagined. Conversely, if the person in front of you has missed many times, and finally left frustrated, if you go to the clip again, you may have a higher hit rate than him. This is exactly “predecessors planted trees, future generations enjoy the shade”, but you need to observe more.
Tip 3: It’s better not to catch a machine with few dolls
First of all, this technique is for the conventional doll machine, the size of the doll is about 20–30 cm height/length. The oversized or ultra-small ones are not in the scope of discussion.
As mentioned above, most of the time the clamps of the claw machine are relatively loose. When there are fewer dolls, although each doll is less affected by other dolls, because of the tightness of the clamp, once the clamped doll falls halfway, it will really fall. The other dolls have no hole height. So it can’t play a supporting role in any rebound or bridging. Therefore, caution is recommended in such situations.
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https://medium.com/@daylongtech168/raiders-skills-for-online-doll-catching-get-rewards-for-catching-dolls-successfully-3952c36ca8c9
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[]
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2021-12-22 09:36:33.656000+00:00
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['Arcade', 'Gaming', 'Casino', 'Coins', 'Slots Machine']
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Title Raiders skill online doll catching get reward catching doll successfullyContent Tip 1 Choose area clamp doll claw machine divided many area Among area success rate near entrance cave highest Near water platform next entrance cave basically long clip clamped risen air probability successfully falling entrance cave high first see better position doll around hole doll machine observe area Technique 2 predecessor planted tree descendant took advantage shade arrive claw machine site don’t blindly start clamp fact popularity type machine generally high many people around machine lot people playing watching time observe going play machine person front happens pick one basically give machine saying claw claw machine regular one hard clamp every ten soft clamp person front clipped away doll mean probability one hard clip used others go clip success rate imagined Conversely person front missed many time finally left frustrated go clip may higher hit rate exactly “predecessors planted tree future generation enjoy shade” need observe Tip 3 It’s better catch machine doll First technique conventional doll machine size doll 20–30 cm heightlength oversized ultrasmall one scope discussion mentioned time clamp claw machine relatively loose fewer doll although doll le affected doll tightness clamp clamped doll fall halfway really fall doll hole height can’t play supporting role rebound bridging Therefore caution recommended situationsTags Arcade Gaming Casino Coins Slots Machine
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189,209 |
How To Choose A Right Casino Game For Yourself
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Casino is a place that has everything to offer, bright flashing lights, lively atmosphere, amazing food and drinks, live performances, gaming, everything! Your experience at a Casino is determined by the kind of games you play and the kind of money you make winning. But do you know what games you should be playing? Here’s a guide by Majestic Pride Casino, on how to choose a game for yourself for your next visit to Majestic Pride, Goa. So buckle your seats and read ahead.
A typical casino has a wide variety of games for you to play and enjoy. Varying from your expectations of outcomes and your definition of having a good time, you could select a few games that you would play on your Casino night. In this guide we will be helping you determine your goals, manage your expectations and decide a few games for yourself. Because we want you to have the best time here at Majestic Pride.
1. Know what you like:
To pick the best possible game or a set of games for your Casino night, you have to be completely honest with your likings and dislikings. You need to figure out what kind of games you are going to be suitable with. Do you like to play a little more skill oriented or skill based games like poker, or would you rather play games that revolve majorly around chances and luck? Do you want to make smaller comfortable bets, or are you having an appetite for bigger ones? Once you have answers to these sets of questions, you would be able to narrow down your options and make informed choices, and are more likely to enjoy playing.
2. Inform yourself about all the Casino Games
Majestic Pride Casino has a plethora of gaming options. Ranging from the games of the western countries to our very own indigenous games. Thus, another approach is you could slowly and steadily try out all the game options available in front of you. Once you have, you could understand which game suits you and peaks your interest more than others. Knowing about the games helps you make better choices and increases your chances of winning.
3. Determine your purpose of playing
The answer to the question of what game is the best for me at a casino is also dependent on the fact that what are you playing for. Is it for fun, entertainment and experimentation, or some serious money making? You need to ask yourself some questions like whether you are thinking of making profits out of the money you are betting or you do not mind losing money as long as you are playing and having real fun. If you are a first timer, a newbie or simply the latter type of person, you could basically play any game in the whole arena that catches your interest. There’s a famous saying in the Casino world — You aren’t losing, if you are actually having fun. So, always keep that in mind.
4. Short and Exciting Sessions or Long and Relaxing Sessions of play
A lot of us like the adrenaline rush Casinos have to offer and a lot of us like the vibe of playing, relaxing while sipping on your favourite cocktails or beverages. So the selection of a game also depends on this factor. Whether you want to play a short game that gives you a burst of excitement and adrenaline or you want to play a game that has longer sessions of playing involved and is slow paced. Deciding on these set of factors will also help you determine the game you wish to play. You could play games where you can bet big amounts, anticipate high, feel the excitement and thrill that comes out of and also expect high returns, or you could spread out your bets evenly on different games or elements in one game and play for longer, while being content with lower returns and less thirst for thrill and excitement. Choice is always yours. On a certain visit you may wish to play it slow, and on another visit you may want to go all in and feel the thrill. Either way, Majestic Pride Casino is the best in class for always welcoming you with warm and open arms.
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https://medium.com/@majesticpride.marketng/how-to-choose-a-right-casino-game-for-yourself-c1b528b9e882
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['Majestic Pride']
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2021-12-20 10:59:17.528000+00:00
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['Best Casino', 'Casino Games', 'Casino In Goa', 'Casino']
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Title Choose Right Casino Game YourselfContent Casino place everything offer bright flashing light lively atmosphere amazing food drink live performance gaming everything experience Casino determined kind game play kind money make winning know game playing Here’s guide Majestic Pride Casino choose game next visit Majestic Pride Goa buckle seat read ahead typical casino wide variety game play enjoy Varying expectation outcome definition good time could select game would play Casino night guide helping determine goal manage expectation decide game want best time Majestic Pride 1 Know like pick best possible game set game Casino night completely honest liking dislikings need figure kind game going suitable like play little skill oriented skill based game like poker would rather play game revolve majorly around chance luck want make smaller comfortable bet appetite bigger one answer set question would able narrow option make informed choice likely enjoy playing 2 Inform Casino Games Majestic Pride Casino plethora gaming option Ranging game western country indigenous game Thus another approach could slowly steadily try game option available front could understand game suit peak interest others Knowing game help make better choice increase chance winning 3 Determine purpose playing answer question game best casino also dependent fact playing fun entertainment experimentation serious money making need ask question like whether thinking making profit money betting mind losing money long playing real fun first timer newbie simply latter type person could basically play game whole arena catch interest There’s famous saying Casino world — aren’t losing actually fun always keep mind 4 Short Exciting Sessions Long Relaxing Sessions play lot u like adrenaline rush Casinos offer lot u like vibe playing relaxing sipping favourite cocktail beverage selection game also depends factor Whether want play short game give burst excitement adrenaline want play game longer session playing involved slow paced Deciding set factor also help determine game wish play could play game bet big amount anticipate high feel excitement thrill come also expect high return could spread bet evenly different game element one game play longer content lower return le thirst thrill excitement Choice always certain visit may wish play slow another visit may want go feel thrill Either way Majestic Pride Casino best class always welcoming warm open armsTags Best Casino Casino Games Casino Goa Casino
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189,210 |
Gaming Becomes Serious Business in India with Beginning of New Era for esports
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E-sports have grown in popularity in India as a result of high mobile penetration and extremely low data rates, allowing millions of fans, primarily youth, to try their hand at gaming. With large-scale investments from companies such as Tencent, Nazara, Alibaba, and Paytm, the industry is expected to grow even faster.
On December 1, 16 teams from around the world gathered in Berlin to compete in the Valorant 2021 Champions Tour (VCT), where they tested their mettle in e-sports to win not only the championship, but also the USD 1 million prize money. Though India is not currently represented in the championship, the increasing popularity of e-sports in India, as well as the entry of several deep-pocketed investors in this sphere, could mean that there will be Indian entries in the next edition of this championship.
Since the release of Players Unknown Battlegrounds, or PUBG (an online free-to-play battle royale game), in 2018, the popularity of e-sports has grown even more, with many expert players, who go by aliases such as Scout or Mortal, streaming their games online for others to watch and learn.
Recognizing the market opportunity in India, Chinese tech behemoths such as Tencent and Alibaba, as well as several Indian firms, have begun investing in e-sports to develop new games for the Indian market. As a result, the Indian e-sports market has grown to USD 3 billion and is expected to reach INR 11 billion by 2025, according to E&Y. It goes on to say that the number of developers is expected to rise from 25 to 250 by then, and that the number of players will have risen to 1.5 million, with 85 million more joining in as viewers.
The consultancy expects the share of Indian games
The consultancy also forecasts a significant increase in the share of Indian games over the next three years. According to the report, approximately 4 percent of mobile games available on the Play Store are published by Indian companies. Since 2015, the number of Indian gaming studios has increased fivefold, and there are now over 14 esports broadcast platforms, with a total of 20 platforms expected by 2025.
In 2019, India made its mark in the world of e-sports by hosting the widely watched PUBG Mobile Series (a tournament for PUBG players) and the DOTA 2 E-Sports League (ESL) (A free-to-play online multiplayer 5 versus 5 game).
The Covid-19 pandemic turned out to be a blessing in disguise for this industry. With people cooped up at home for the majority of the year, the number of players using their smartphones for gaming increased by 60%.
E-commerce and the improvement of internet services in the country have also been significant contributors to the industry’s growth. Not only are esports for mobile gaming gaining popularity, but PC gaming is also gaining popularity.
Currently, a new game called Valorant, developed by Riot Games (publisher of League of Legends or more colloquially known as League), is enthralling markets all over the world, including India. With Valorant, or rather its games, becoming increasingly popular with Indian consumers, a number of new streamers have emerged in the world of e-sports, including Zishu, Solo, and HydraFlick.
READ MORE GAMING-RELATED NEWS HERE:
Baazi Games Enters into Hyper-Casual Gaming with Baazi Mobile Gaming
World Esports Cup Inaugural Edition Sees Almost 1.2M Registrations
WinZO Games Declares Partnership with Two Pro-Kabaddi Teams
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https://medium.com/@amitweb/gaming-becomes-serious-business-in-india-with-beginning-of-new-era-for-esports-a851764eebcd
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['Amit Kr']
|
2021-12-17 11:32:38.186000+00:00
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['Game News', 'Slots', 'Game', 'Online Games', 'Casino']
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Title Gaming Becomes Serious Business India Beginning New Era esportsContent Esports grown popularity India result high mobile penetration extremely low data rate allowing million fan primarily youth try hand gaming largescale investment company Tencent Nazara Alibaba Paytm industry expected grow even faster December 1 16 team around world gathered Berlin compete Valorant 2021 Champions Tour VCT tested mettle esports win championship also USD 1 million prize money Though India currently represented championship increasing popularity esports India well entry several deeppocketed investor sphere could mean Indian entry next edition championship Since release Players Unknown Battlegrounds PUBG online freetoplay battle royale game 2018 popularity esports grown even many expert player go alias Scout Mortal streaming game online others watch learn Recognizing market opportunity India Chinese tech behemoth Tencent Alibaba well several Indian firm begun investing esports develop new game Indian market result Indian esports market grown USD 3 billion expected reach INR 11 billion 2025 according EY go say number developer expected rise 25 250 number player risen 15 million 85 million joining viewer consultancy expects share Indian game consultancy also forecast significant increase share Indian game next three year According report approximately 4 percent mobile game available Play Store published Indian company Since 2015 number Indian gaming studio increased fivefold 14 esports broadcast platform total 20 platform expected 2025 2019 India made mark world esports hosting widely watched PUBG Mobile Series tournament PUBG player DOTA 2 ESports League ESL freetoplay online multiplayer 5 versus 5 game Covid19 pandemic turned blessing disguise industry people cooped home majority year number player using smartphones gaming increased 60 Ecommerce improvement internet service country also significant contributor industry’s growth esports mobile gaming gaining popularity PC gaming also gaining popularity Currently new game called Valorant developed Riot Games publisher League Legends colloquially known League enthralling market world including India Valorant rather game becoming increasingly popular Indian consumer number new streamer emerged world esports including Zishu Solo HydraFlick READ GAMINGRELATED NEWS Baazi Games Enters HyperCasual Gaming Baazi Mobile Gaming World Esports Cup Inaugural Edition Sees Almost 12M Registrations WinZO Games Declares Partnership Two ProKabaddi TeamsTags Game News Slots Game Online Games Casino
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189,211 |
Why does one like casinos? Beautiful matter!
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Many times, in my sleep I wakened to travel round the ball such a lot I stared at the wheel. At now, i used to be frightened and that I took it back from regular play and today it’s terribly rare to play. i’m aware that within the long-term, you cannot build a profit in an exceedingly casino, however having fun and generally winning little amounts of cash feels smart.
I started enjoying casino comparatively late after I was thirty five. I initial visited a true casino in metropolis, wherever the glinting flashing game and atmosphere took hold in no time. i actually likeable it and that I compete strictly for fun and if I won a bit, I might extremely get pleasure from it. I ne’er thought for a moment that I’d build a living from this, I believed it absolutely was pure fun from the primary minute as a hobby. Fortuitously, I didn’t fall on the opposite aspect of the horse and to the current day I solely devote a couple of thousand forints a month to the current leisure activity. I want the sport is far from my job and that I will relax, relate thereto very little time from all my issues and worries whereas I am enjoying.
I’ve perpetually been associate degree epinephrine addict and that i favorite payment time wherever my pulse went up a bit. I favor parachuting, flying, rafting, and more. sadly, i do not have the chance to play any of the outside sports daily, therefore I attempt to replace the joy with casino games in existence. What does one mean i am trying? generally i purchase a lot of excited once i am enjoying high stakes than jumping out of associate degree heavier-than-air craft. In a word, i am 100 and 100 aware that i am not about to get made from this, however the approach people pay on cars, travel, and for me, casinos mean identical recreation.
Unfortunately, for the primary time, i used to be lucky enough to win one hundred fifty,000 forints out of ten,000 forints. the matter thereupon is that I believed I might repeat it at any time, and i would prefer to know that day and therefore the triumphant feeling that comes with it. I felt like I had a large quantity of happiness hormones free in Pine Tree State after I won that nice quantity, and i have been needing to avoid similar feelings ever since.
Think it absolutely was instructive and attention-grabbing to browse the answers of some casino players on why they additionally prefer to play casinos.
In conclusion, we will say that almost all folks play for fun and relaxation to relax & Earn On the PUNCAK88 on-line Slot Gambling web site .
At identical time, the epinephrine and happiness hormones related to the sport are a very important motivation for those that frequently play casino games.
I’d prefer to say that casino play ought to simply be fun for everyone! Here you’ll undertake our free casino games to make a decision if the games square measure fun for you too.
How to become knowledgeable Puncak88 player
A lot of individuals have an interest in however somebody will become knowledgeable poker player WHO will win massive sums of cash.
First of all, let’s be clear that poker is additionally a chance, however since it is not the casino that is our opponent, it’s different players, therefore we will have an enormous impact on our possibilities of winning here.
To clarify the previous sentence here, the foremost vital issue is information, strategy, arithmetic, and presence of mind, that determines WHO becomes a no-hit player associate degreed WHO remains an amateur.
I know some guys WHO play poker at a high level, and that is wherever they create the foremost of their financial gain. I asked a man however he ought to this level.
That’s however I became on-line casinos
I started aggregation as several helpful poker materials as potential on the net that I finally found on the web site of the Poker Academy.
Foreword, I learned regarding the precise rules and basic methods of Lone-Star State Hoodlum and began attending free poker parties, wherever I compete like i used to be fidgeting with real cash, however i could not have done any money harm. I practiced 10–12 hours each day for nights till I felt like I had gathered enough expertise to do out the sport with real cash.
The biggest challenge was to induce to understand my opponents’ game as presently as potential and to develop my strategy for it. It makes somebody a good player if they will browse different people’s games and quickly modification their game vogue throughout a celebration, creating them unfathomable to different players.
I’ve browse plenty of poker professional books, however sadly, additionally to some attention-grabbing fun methods and tricks, everybody recommends that a player observe the maximum amount as potential and develop game designs that he will simply modification whereas enjoying.
The other vital issue is that our countenance works utterly once we bluff whereas enjoying and do not show any feeling that offers our opponents info regarding our cards
After regarding three years of exhausting observe and learning, I felt that one thing had started and that i was fidgeting with abundant, abundant higher efficiency- that, of course, i used to be ready to live on my bank balance. By now, i used to be ready to compose $1,000 a month.
To sum up, we’ve not, sadly, come back abundant nearer to the box of Pioneers. Practice, perseverance, practice, perseverance is that the key to success.
If somebody is set enough to play 10–12 hours each day for years within the play with none special success or financial gain, then they will be part of the elite.
Of course, in addition to practice, there is also a need for composure, quick reactions, and sharp noticing, which unfortunately one cannot obtain by practicing. If you are interested in poker, here are the most reliable online poker rooms.
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https://medium.com/@shahdathossainratul/why-does-one-like-casinos-beautiful-matter-f7a532877fcb
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[]
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2021-12-15 19:19:43.673000+00:00
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['News Articles', 'Newsletter', 'Games', 'Casino', 'News']
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Title one like casino Beautiful matterContent Many time sleep wakened travel round ball lot stared wheel used frightened took back regular play today it’s terribly rare play i’m aware within longterm cannot build profit exceedingly casino however fun generally winning little amount cash feel smart started enjoying casino comparatively late thirty five initial visited true casino metropolis wherever glinting flashing game atmosphere took hold time actually likeable compete strictly fun bit might extremely get pleasure ne’er thought moment I’d build living believed absolutely pure fun primary minute hobby Fortuitously didn’t fall opposite aspect horse current day solely devote couple thousand forint month current leisure activity want sport far job relax relate thereto little time issue worry whereas enjoying I’ve perpetually associate degree epinephrine addict favorite payment time wherever pulse went bit favor parachuting flying rafting sadly chance play outside sport daily therefore attempt replace joy casino game existence one mean trying generally purchase lot excited enjoying high stake jumping associate degree heavierthanair craft word 100 100 aware get made however approach people pay car travel casino mean identical recreation Unfortunately primary time used lucky enough win one hundred fifty000 forint ten000 forint matter thereupon believed might repeat time would prefer know day therefore triumphant feeling come felt like large quantity happiness hormone free Pine Tree State nice quantity needing avoid similar feeling ever since Think absolutely instructive attentiongrabbing browse answer casino player additionally prefer play casino conclusion say almost folk play fun relaxation relax Earn PUNCAK88 online Slot Gambling web site identical time epinephrine happiness hormone related sport important motivation frequently play casino game I’d prefer say casino play ought simply fun everyone you’ll undertake free casino game make decision game square measure fun become knowledgeable Puncak88 player lot individual interest however somebody become knowledgeable poker player win massive sum cash First let’s clear poker additionally chance however since casino opponent it’s different player therefore enormous impact possibility winning clarify previous sentence foremost vital issue information strategy arithmetic presence mind determines becomes nohit player associate degreed remains amateur know guy play poker high level wherever create foremost financial gain asked man however ought level That’s however became online casino started aggregation several helpful poker material potential net finally found web site Poker Academy Foreword learned regarding precise rule basic method LoneStar State Hoodlum began attending free poker party wherever compete like used fidgeting real cash however could done money harm practiced 10–12 hour day night till felt like gathered enough expertise sport real cash biggest challenge induce understand opponents’ game presently potential develop strategy make somebody good player browse different people’s game quickly modification game vogue throughout celebration creating unfathomable different player I’ve browse plenty poker professional book however sadly additionally attentiongrabbing fun method trick everybody recommends player observe maximum amount potential develop game design simply modification whereas enjoying vital issue countenance work utterly bluff whereas enjoying show feeling offer opponent info regarding card regarding three year exhausting observe learning felt one thing started fidgeting abundant abundant higher efficiency course used ready live bank balance used ready compose 1000 month sum we’ve sadly come back abundant nearer box Pioneers Practice perseverance practice perseverance key success somebody set enough play 10–12 hour day year within play none special success financial gain part elite course addition practice also need composure quick reaction sharp noticing unfortunately one cannot obtain practicing interested poker reliable online poker roomsTags News Articles Newsletter Games Casino News
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189,212 |
Won the first prize in the coin pusher game, how to play Super Circus
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Won the first prize in the coin pusher game, how to play Super Circus CoinWoned Nov 27, 2021·2 min read
First of all, when playing the Super Circus coin pusher, score from the left and right sides, usually three on the left or three on the right, set the score higher, and then start to adjust the wiper direction, facing one side, try to adjust the wiper to In which position, the probability of hitting a balloon or a single wheel is high, note the position of the wiper, and when the Jenga comes out, directly adjust the wiper to this position and start Jenga, so that the number of stacks will be very high, 3 is 6 4 times is 10 times, 5 is 20 times, 6 is 30 times, which is 3000 points. Of course, if your score is not 100 points, there will be no 3000 points. In this way, you will win JP3 and the full prize. The odds of winning are much higher, that is, you are sure that as long as you fight like this, you will basically not lose, and if you win, you will change your machine.
Secondly, the number on the bottom of the coin pusher represents the score for this. There are 6 types in total. The lights at the bottom always turn on two randomly. If your coin passes the lighted up, the score will be +1. to 100. Points, so the theoretical total score is 600 points. In addition, there are two OUT lights, which light up randomly. If you just pass the OUT when it lights up, the score indicated on the screen will be cleared to 0.
Finally, the coin pushing machine has not produced much prizes. It is either a big prize or a big pit. If you keep going out of Line, Jenga, and Little Mary, there is still a certain amount of time before the big prize, JP1 or JP2. Afterwards, it is explained that the machine will eat to a certain extent, it is possible to get the whole plate, and it is possible that the machine will have to eat for a period of time. If you have not issued JP1 or JP2 before, you can directly play JP3. If you have JP3, the machine will be rewarded after a certain amount of points. You can choose to change the machine to play. In short, the JP prize means that the machine eats points and eats a certain amount of points before paying out the whole game. Rhythm.
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https://medium.com/@daylongtech168/won-the-first-prize-in-the-coin-pusher-game-how-to-play-super-circus-6a688b6b6a42
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[]
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2021-11-27 08:11:21.129000+00:00
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['Gaming', 'Casino Games', 'Arcade Games', 'Slotonline', 'Casino']
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Title first prize coin pusher game play Super CircusContent first prize coin pusher game play Super Circus CoinWoned Nov 27 2021·2 min read First playing Super Circus coin pusher score left right side usually three left three right set score higher start adjust wiper direction facing one side try adjust wiper position probability hitting balloon single wheel high note position wiper Jenga come directly adjust wiper position start Jenga number stack high 3 6 4 time 10 time 5 20 time 6 30 time 3000 point course score 100 point 3000 point way win JP3 full prize odds winning much higher sure long fight like basically lose win change machine Secondly number bottom coin pusher represents score 6 type total light bottom always turn two randomly coin pass lighted score 1 100 Points theoretical total score 600 point addition two light light randomly pas light score indicated screen cleared 0 Finally coin pushing machine produced much prize either big prize big pit keep going Line Jenga Little Mary still certain amount time big prize JP1 JP2 Afterwards explained machine eat certain extent possible get whole plate possible machine eat period time issued JP1 JP2 directly play JP3 JP3 machine rewarded certain amount point choose change machine play short JP prize mean machine eats point eats certain amount point paying whole game RhythmTags Gaming Casino Games Arcade Games Slotonline Casino
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189,213 |
OFFERS AT ONLINE CASINOS ARE OF GREAT HELP
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When you have so many choices for online casinos then it makes sense to go with the one that has many offers and promotions for the players. The platform with a lot many options for the offers and promotions is the one that can be beneficial for you, otherwise, you’ll end up wasting a lot of your money and time at such a platform where there will be ways and means to make quick money from you. With offers and promotions provided by the casino, you can strategize your gameplay in such a manner that you’ll certainly have a great gambling session as you’ll be receiving a lot of free money with which you may play a good number of classic as well as latest casino games.
Hallmark games online are full of many choices when it comes to online gambling, all you have to do is to become a legitimate member of the platform to be able to play the games at the casino platform. Hallmark games online come in various shapes and sizes and it also has a great number of offers leading to better gameplay. Hallmark games online are full of surprises for the players making their stay on the casino platform a pleasant one and also providing them with a lot of many opportunities to play the casino games such that they can have a winning streak.
Hallmark Casino Sign Up Bonus
To begin with, the Hallmark casino sign up bonus is one of the best offers to start your gameplay as with Hallmark casino sign up bonus it becomes possible for you to have a desired start at the casino platform otherwise you’ll end spending a lot of your money on exploring the features and services, which unnecessarily will impact your overall master plan, and you don’t want that.
Hallmark casino 100 free chip is the first part of the welcome offer that you’ll be receiving when you’ll sign up with the casino platform. With Hallmark casino 100 free chip you may explore the various categories of games and try the ones that are as per your preferences. You may also use Hallmark casino 100 free chip to check out the other offers and promotions that come associated with some specific games and get unlocked once you have reached a specific target.
Coupon Code for Hallmark Casino
The coupon code for Hallmark casino is available at the desktop of the casino and it will be available for use when you have signed up correctly to the casino platform. Coupon code for Hallmark casino for the welcome offer can get you $100 free chips along with the first deposit bonus that will make your first deposit to the casino account increase manifolds. The only requirement for availing of the offers is that you need to provide information to the casino to complete the signup formalities.
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https://medium.com/@hallmarkcasinos/offers-at-online-casinos-are-of-great-help-49fcb76577b
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['Hallmark Casino']
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2021-12-20 04:10:28.889000+00:00
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['Games', 'Hallmark Casino', 'Online', 'Casino']
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Title OFFERS ONLINE CASINOS GREAT HELPContent many choice online casino make sense go one many offer promotion player platform lot many option offer promotion one beneficial otherwise you’ll end wasting lot money time platform way mean make quick money offer promotion provided casino strategize gameplay manner you’ll certainly great gambling session you’ll receiving lot free money may play good number classic well latest casino game Hallmark game online full many choice come online gambling become legitimate member platform able play game casino platform Hallmark game online come various shape size also great number offer leading better gameplay Hallmark game online full surprise player making stay casino platform pleasant one also providing lot many opportunity play casino game winning streak Hallmark Casino Sign Bonus begin Hallmark casino sign bonus one best offer start gameplay Hallmark casino sign bonus becomes possible desired start casino platform otherwise you’ll end spending lot money exploring feature service unnecessarily impact overall master plan don’t want Hallmark casino 100 free chip first part welcome offer you’ll receiving you’ll sign casino platform Hallmark casino 100 free chip may explore various category game try one per preference may also use Hallmark casino 100 free chip check offer promotion come associated specific game get unlocked reached specific target Coupon Code Hallmark Casino coupon code Hallmark casino available desktop casino available use signed correctly casino platform Coupon code Hallmark casino welcome offer get 100 free chip along first deposit bonus make first deposit casino account increase manifold requirement availing offer need provide information casino complete signup formalitiesTags Games Hallmark Casino Online Casino
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189,214 |
Global Cyber Security Market Drivers, Opportunities, Developments, Revenue
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Stratistics MRCs Cyber Security Market report enables readers to understand details of the market, summary, drivers, challenges and segmentation with types.
Cyber security, also referred to as IT security, emphasizes on safeguarding computers, programs, networks, and data from unlicensed or spontaneous access. It comprises network security, application security, endpoint security, identity management, data security, cloud security, and infrastructure security. As cyber threats have increased at an alarming rate, security solutions have been gaining traction, globally. Solutions such as antivirus software and firewalls have grown in complexity and proven to be effective at preventing threats and attacks, such as malware, trojans, and phishing.
View complete Cyber Security Market with Table of Content @ https://www.strategymrc.com/report/cyber-security-market/toc
By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to the rising digitalization era at a rapid pace across the region. Enterprises from industries, such as telecom, energy, finance, and technology, in the region are targets of advanced persistent threat actors. Most attacks are prevalent amongst Southeast Asian nations. Governments and enterprises are involved in framing cyber defense strategies for future cyber defense preparedness.
Request a Sample of Cyber Security Market research @ https://www.strategymrc.com/report/cyber-security-market/request-sample
Some of the key players profiled in the Cyber Security Market include Accenture, Broadcom, Capgemini, Check Point Software Technology Ltd., Cisco Systems, Inc., Cognizant, F5, Inc., Fireeye, Inc., HCL Technologies Limited, IBM Corporation, Infosys Limited, L&T Technology Services Limited, McAfee, LLC, Palo Alto Networks, Inc, Pricewaterhousecoopers International Limited, Tata Consultancy Services Limited, Tech Mahindra Limited, Trend Micro Incorporated, and Wipro Limited.
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
For more information about this report visit @ https://www.strategymrc.com/report/cyber-security-market
Related Markets:
1) https://www.strategymrc.com/report/data-analytics-outsourcing-market
2) https://www.strategymrc.com/report/crowdsourced-security-market
About Us:
Stratistics MRC offer a wide spectrum of research and consulting services with in-depth knowledge of different industries. Our research reports and publications are routed to help our clients to design their business models and enhance their business growth in the competitive market scenario. We have a strong team with hand-picked consultants including project managers, implementers, industry experts, researchers, research evaluators and analysts with years of experience in delivering the complex projects.
Contact Us:
Email: [email protected]
Organization: Stratistics Market Research Consulting Pvt Ltd
Phone: +1–301–202–5929
Website: https://www.strategymrc.com
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https://medium.com/@chiguru.bhavani96/global-cyber-security-market-drivers-opportunities-developments-revenue-6a308482a328
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['Chiguru Bhavani']
|
2021-12-16 17:51:14.972000+00:00
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['It', 'Cyber Security', 'Telecom']
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Title Global Cyber Security Market Drivers Opportunities Developments RevenueContent Stratistics MRCs Cyber Security Market report enables reader understand detail market summary driver challenge segmentation type Cyber security also referred security emphasizes safeguarding computer program network data unlicensed spontaneous access comprises network security application security endpoint security identity management data security cloud security infrastructure security cyber threat increased alarming rate security solution gaining traction globally Solutions antivirus software firewall grown complexity proven effective preventing threat attack malware trojan phishing View complete Cyber Security Market Table Content httpswwwstrategymrccomreportcybersecuritymarkettoc geography Asia Pacific going lucrative growth forecast period due rising digitalization era rapid pace across region Enterprises industry telecom energy finance technology region target advanced persistent threat actor attack prevalent amongst Southeast Asian nation Governments enterprise involved framing cyber defense strategy future cyber defense preparedness Request Sample Cyber Security Market research httpswwwstrategymrccomreportcybersecuritymarketrequestsample key player profiled Cyber Security Market include Accenture Broadcom Capgemini Check Point Software Technology Ltd Cisco Systems Inc Cognizant F5 Inc Fireeye Inc HCL Technologies Limited IBM Corporation Infosys Limited LT Technology Services Limited McAfee LLC Palo Alto Networks Inc Pricewaterhousecoopers International Limited Tata Consultancy Services Limited Tech Mahindra Limited Trend Micro Incorporated Wipro Limited report offer Market share assessment regional countrylevel segment Strategic recommendation new entrant Covers Market data year 2019 2020 2021 2025 2028 Market Trends Drivers Constraints Opportunities Threats Challenges Investment Opportunities recommendation Strategic recommendation key business segment based market estimation Competitive landscaping mapping key common trend Company profiling detailed strategy financials recent development Supply chain trend mapping latest technological advancement information report visit httpswwwstrategymrccomreportcybersecuritymarket Related Markets 1 httpswwwstrategymrccomreportdataanalyticsoutsourcingmarket 2 httpswwwstrategymrccomreportcrowdsourcedsecuritymarket Us Stratistics MRC offer wide spectrum research consulting service indepth knowledge different industry research report publication routed help client design business model enhance business growth competitive market scenario strong team handpicked consultant including project manager implementers industry expert researcher research evaluator analyst year experience delivering complex project Contact Us Email salesstrategymrccom Organization Stratistics Market Research Consulting Pvt Ltd Phone 1–301–202–5929 Website httpswwwstrategymrccomTags Cyber Security Telecom
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189,215 |
Kaizen: a story about continuous improvement
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Knowing how to do your job is important, but knowing how to improve your daily work is even more.
Continuous improvement is the never ending quest for possible improvements in the work place, otherwise known as Kaizen.
In the next sections, I will illustrate how it was possible for me to make improvements on my daily work throughout a data creation issue I had at work.
At the end I will explain the ideas behind it and give some suggestions on how you can start on your continuous improvement path.
The test data issue
Every day in order to test different scenarios on our application I have to create test data, for example users, sometimes I will need to create 50 or more of them.
Creating test data through the UI was long and tedious, taking up to 45 minutes per day on just data creation and setup.
It’s important to put this 45 minutes in context, I work 37 hour weeks, so if we assume I spent 45 minutes per day, on a 5 day week, that is almost 4 hours per week just creating data and setting up environments, which is a 10 percent of my productive hours, yes, as you read, 10 percent on my working hours just creating data, what a waste!
After a while of this, I decided something had to change, so the first thing I did was ideating a plan and an experiment, that’s how the API experiment begun.
The API experiment
I knew there had to be a better way to create this data, so my first step was to ask my colleagues for access to the API, the documentation and a little bit of a heads up on how it worked.
The second step was to use Postman to create and save my requests, now I didn’t need to go through forms in the UI but just to send a simple requests with everything I needed.
In comparison to the UI approach, that spent 10 percent of my time, using the API took create all the data I needed took me 10 minutes, which translates at 2.7 percent of my total weekly time, much better isn’t it?
However, it wasn’t all happiness and roses, this was still a bit of a manual process too, so I decided to talk with my manager and ask for sometime to find a better solution.
Without a doubt my manager, not only supported me but encourage me to improve this, noticing the time I was wasting on manual this manual process.
To be honest, I was a little bit lost in which direction to go, until one of my colleagues suggested to just write scripts for the data creation, so I wouldn’t have to do anything manually, and this is how we moved to the next experiment.
The script experiment
We kept our conversation going with my colleague, and we decided that the best implementation was to not only have the scripts but commands trigger them at will, so for example if we needed 50 users we could just write create_users(50), and that will be all.
It took me a couple of days to get this scripts right, I committed multiple mistakes, sometimes I needed help from my colleagues or needed to adjust my implementation because it wasn’t optimal, but at the end it worked.
Now to create all the data I needed, I spent 1 minute per day, so instead of 2.7 percent of my total time per week, now I spent 0.6 percent of that time.
I noticed some of our support colleagues struggling with the same issue of data creation, so I shared my scripts with them, now not only improving my productivity time, but others too.
My manager was delighted by this, and this started a conversation in our team, which led the team to agree that whenever we saw a process or a task creating waste, we will stop, talk about it and try to improve it and if we could help others with our experiments, we were encourage to do so.
Now creating data it’s more a pleasure than a pain, and I have more room to do more significant and fun tasks.
Continuous Experimentation
The two previous subtitles contains the word experimentation on them, and multiple times I use the word experiment on the previous sections.
This is because the first step to continuous improvement its continuous experimentation.
When you are facing a situation you want to improve these are the steps you can follow:
Identify your problem
Make a hypothesis about how to solve it
Implement your solution
Test your solution
Iterate
Allow yourself and other to experiment in the work place, because without experimentation there is no innovation.
Phycological safety
With experimentation comes trial an error, and nothing kills experimentation and thus innovation as an environment where mistakes are not allowed.
On the script experiment section, I wrote how my colleagues supported me when I couldn’t implement a solution or when the scripts didn’t work, my manager encourage me to keep trying instead of demotivate me, or punish me for “wasting time”.
Without an environment were people feel they can’t speak, propose changes, make mistakes and improve, there is no room for innovation and continuous improvement.
Sharing is caring
On the script experiment section, I also mention how my support colleagues were facing challenges similar to mine, I could have keep this improvements for myself, however I decided to share them because improving others workflows increases the overall productivity.
As an example, if my support team spends less time creating test data, they can spend more time going through tickets for customers, which the developers can fix faster, and then we can give more value to our customer faster.
So be open and share, it’s difficult to foster a continuous improvement culture if everybody keeps their improvements for themselves, and this can even cause two people working to solve the same problem separately or even worse multiple times without knowing that another colleague is working on it or they already solve it.
Now it’s your turn
I hope this article helps you or make you think about those dull tasks or boring obstacles you have at work and how to foster a culture of continuous improvement.
Remember, don’t be afraid to experiment, encourage others to do it, and create a safe space for it, while you also share your improvements and findings with your colleagues.
Good luck and have fun with your experiments!
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https://medium.com/@agustin.pe94/kaizen-a-story-about-continuous-improvement-c2e209dd5c47
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['Agustin Pequeno']
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2021-12-23 20:48:28.272000+00:00
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['It', 'Continuous Improvement', 'Lean', 'Learning']
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Title Kaizen story continuous improvementContent Knowing job important knowing improve daily work even Continuous improvement never ending quest possible improvement work place otherwise known Kaizen next section illustrate possible make improvement daily work throughout data creation issue work end explain idea behind give suggestion start continuous improvement path test data issue Every day order test different scenario application create test data example user sometimes need create 50 Creating test data UI long tedious taking 45 minute per day data creation setup It’s important put 45 minute context work 37 hour week assume spent 45 minute per day 5 day week almost 4 hour per week creating data setting environment 10 percent productive hour yes read 10 percent working hour creating data waste decided something change first thing ideating plan experiment that’s API experiment begun API experiment knew better way create data first step ask colleague access API documentation little bit head worked second step use Postman create save request didn’t need go form UI send simple request everything needed comparison UI approach spent 10 percent time using API took create data needed took 10 minute translates 27 percent total weekly time much better isn’t However wasn’t happiness rose still bit manual process decided talk manager ask sometime find better solution Without doubt manager supported encourage improve noticing time wasting manual manual process honest little bit lost direction go one colleague suggested write script data creation wouldn’t anything manually moved next experiment script experiment kept conversation going colleague decided best implementation script command trigger example needed 50 user could write createusers50 took couple day get script right committed multiple mistake sometimes needed help colleague needed adjust implementation wasn’t optimal end worked create data needed spent 1 minute per day instead 27 percent total time per week spent 06 percent time noticed support colleague struggling issue data creation shared script improving productivity time others manager delighted started conversation team led team agree whenever saw process task creating waste stop talk try improve could help others experiment encourage creating data it’s pleasure pain room significant fun task Continuous Experimentation two previous subtitle contains word experimentation multiple time use word experiment previous section first step continuous improvement continuous experimentation facing situation want improve step follow Identify problem Make hypothesis solve Implement solution Test solution Iterate Allow experiment work place without experimentation innovation Phycological safety experimentation come trial error nothing kill experimentation thus innovation environment mistake allowed script experiment section wrote colleague supported couldn’t implement solution script didn’t work manager encourage keep trying instead demotivate punish “wasting time” Without environment people feel can’t speak propose change make mistake improve room innovation continuous improvement Sharing caring script experiment section also mention support colleague facing challenge similar mine could keep improvement however decided share improving others workflow increase overall productivity example support team spends le time creating test data spend time going ticket customer developer fix faster give value customer faster open share it’s difficult foster continuous improvement culture everybody keep improvement even cause two people working solve problem separately even worse multiple time without knowing another colleague working already solve it’s turn hope article help make think dull task boring obstacle work foster culture continuous improvement Remember don’t afraid experiment encourage others create safe space also share improvement finding colleague Good luck fun experimentsTags Continuous Improvement Lean Learning
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189,216 |
How To Get Into Tech Sales
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The tech industry is growing rapidly, and there are plenty of tech-related jobs available across the whole of the United States. Despite the widespread misconception, these jobs are not only in software development, administration and QA engineering. Companies also need to fill non-technical tech-related positions like those in design, marketing, and sales.
With all of these non-technical roles available, people who don’t have a technical background rarely consider applying for vacancies in the tech world. Generally, individuals think that they need to spend years learning new skills before even thinking about applying for a job in tech.
What if we told you that you can find a high-paying non-technical job in tech, and start building your new career in just a few weeks?
Keep on reading to learn how you can get into the tech sphere faster than you ever thought posible!
In this article we’ll talk about what tech sales is, why this is a great career choice, even if you have no prior experience in technology, and how to learn everything you need to know to succeed in this role.
Discover all the details now.
What Is Tech Sales?
Professionals who work in tech sales sell complex tech-related products, services and solutions to businesses. These products can include software applications and equipment.
The role of someone working in tech sales is not to push potential clients into buying a product whether they need it or not. It’s actually about getting to know the customer, identifying their needs and finding the best solution to solve a specific business problem.
The duties of a professional working in tech sales may vary depending on the company and products they’re selling. However, their general responsibilities include the following:
Reaching out to potential clients and researching leads
Identifying clients’ needs and suggesting appropriate products
Preparing presentations
Negotiating contracts, terms and conditions
Building strong relationships with existing clients
Providing pre-sales and post-sales support
Writing reports about closed deals
To perform these duties tech sales representatives need to have an in-depth knowledge of the technological solutions they’re promoting, a good understanding of the buyer’s journey and strong selling abilities.
Now that you know what tech sales professionals do, let’s discuss why it’s a great career choice for anyone who’s interested in technology and loves to help other people.
Why Should You Consider A Career In Tech Sales?
There are many reasons why a role in tech sales is so appealing, check out some reasons below:
Tech sales professionals are in high demand
Professionals working in this field are vital for most organizations. Why? That’s because producing an excellent product doesn’t guarantee its success on the market. In addition to creating a good product to sell, a company needs tech sales professionals to explain to potential customers how this product can actually help their business.
If you don’t have someone to sell the product to an audience people are not going to buy It.
High earning potential
A tech sales job is among the most financially lucrative roles in tech today. According to the U.S. Bureau of Labor Statistics, the median annual wage for sales engineers is $108,830 in the U.S. as of 2020 ($52.32 per hour).
And additional data from Glassdoor indicates that salaries may vary from $57,000 to $132,000 depending on location, company and experience.
No experience is needed
Despite high salaries and an excellent career outlook, it’s not too difficult to get a job in tech sales. There are no strict requirements about what education or previous experience you need.
Rather than a degree or a specific background, employers look for the right mindset. The ability to learn quickly and essential soft skills like effective communication, problem-solving, negotiation, creativity and an eye for detail are valued greatly.
Job vacancies
There are countless job vacancies in tech sales across the United States. But what’s even more important is that a report by the U.S. Bureau of Labor Statistics states that the hiring of sales engineers is projected to grow 8% between 2020 to 2030, with about 7,300 new openings each year being created.
Excellent career opportunities
Tech sales positions offer professionals countless opportunities to advance their careers. The exact path depends on each person’s strengths and interests. But the possibilities are endless — from switching to project management, to making your way up to VP of Sales. The choice is yours!
We can go on with this list, although it might seem apparent that tech sales can be an excellent career choice for many people, you might be surprised to learn that few consider it or know about it. Even those who’ve decided to try it out often feel completely overwhelmed.
They don’t know what skills to learn, how to highlight their competencies in resumes or how to get ready for job interviews. That is why we have created a new training course which will arm you with everything you need to know to get into tech sales fast.
Read on to find out more about our Tech Sales course.
Tech Sales Training At Careerist
Our Tech Sales training is not an ordinary course where you learn something new and then forget everything, because you don’t have an opportunity to put this knowledge into practice.
It is, in fact, designed for people who, in addition to learning, want to take action, want to practice what they’ve learnt and want to start a new career as soon as possible. Let’s explain how it works.
The training is divided into three levels of technical difficulty:
Sales Training . Here you’ll learn the basics of selling technology products. And even if you have no previous experience in tech, you will be ready to apply for roles such as a sales representative, SDR and Account Executive , right after completing this part of the course
. Here you’ll learn the basics of selling technology products. And even if you have no previous experience in tech, you will be ready to apply for roles such as a sales representative, SDR and Account Executive , right after completing this part of the course Sales Engineer. At this level you will learn how to become a product expert and how to use your in-depth knowledge to help CEOs & CTOs to find optimal solutions to their tech issues. You’ll be ready to work as a sales engineer, solutions engineer or as a customer success manager after completing this part of the course.
At this level you will learn how to become a product expert and how to use your in-depth knowledge to help CEOs & CTOs to find optimal solutions to their tech issues. You’ll be ready to work as a sales engineer, solutions engineer or as a customer success manager after completing this part of the course. Solutions Architect. At this most advanced level, you’ll learn how to evaluate the needs of an organization and how to come up with the best possible IT plan to meet their needs. You’ll be qualified to apply for a solutions architect, technical architect and cloud architect roles after completing this part of the course.
The program combines live lessons, 1–1 mentorship, VIP support and automated job application assistance to help you get hired and start earning money fast.
Not only will you learn the necessary skills, but you’ll also gain real-world experience with our internship opportunities. In addition to this, our mentors will help you to optimize your resume and prepare for job interviews.
Besides, you can choose from these different payment options:
Buy the entire Tech Sales bundle
Use our ISA program if you don’t want to pay the whole course fee upfront
If you’re ready to take the first step in building a new career for yourself, join our next Tech Sales program here.
Additional reading:
Sales Engineers: Occupational Handbook
Salary: Technical Sales Engineer
Sales Engineer and Solutions Engineer Online Training course
ISA and Related Services
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https://medium.com/@careerist/how-to-get-into-tech-sales-5d461a805a1d
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[]
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2021-12-22 06:37:22.847000+00:00
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['It', 'Careers', 'Sales', 'Tech']
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Title Get Tech SalesContent tech industry growing rapidly plenty techrelated job available across whole United States Despite widespread misconception job software development administration QA engineering Companies also need fill nontechnical techrelated position like design marketing sale nontechnical role available people don’t technical background rarely consider applying vacancy tech world Generally individual think need spend year learning new skill even thinking applying job tech told find highpaying nontechnical job tech start building new career week Keep reading learn get tech sphere faster ever thought posible article we’ll talk tech sale great career choice even prior experience technology learn everything need know succeed role Discover detail Tech Sales Professionals work tech sale sell complex techrelated product service solution business product include software application equipment role someone working tech sale push potential client buying product whether need It’s actually getting know customer identifying need finding best solution solve specific business problem duty professional working tech sale may vary depending company product they’re selling However general responsibility include following Reaching potential client researching lead Identifying clients’ need suggesting appropriate product Preparing presentation Negotiating contract term condition Building strong relationship existing client Providing presales postsales support Writing report closed deal perform duty tech sale representative need indepth knowledge technological solution they’re promoting good understanding buyer’s journey strong selling ability know tech sale professional let’s discus it’s great career choice anyone who’s interested technology love help people Consider Career Tech Sales many reason role tech sale appealing check reason Tech sale professional high demand Professionals working field vital organization That’s producing excellent product doesn’t guarantee success market addition creating good product sell company need tech sale professional explain potential customer product actually help business don’t someone sell product audience people going buy High earning potential tech sale job among financially lucrative role tech today According US Bureau Labor Statistics median annual wage sale engineer 108830 US 2020 5232 per hour additional data Glassdoor indicates salary may vary 57000 132000 depending location company experience experience needed Despite high salary excellent career outlook it’s difficult get job tech sale strict requirement education previous experience need Rather degree specific background employer look right mindset ability learn quickly essential soft skill like effective communication problemsolving negotiation creativity eye detail valued greatly Job vacancy countless job vacancy tech sale across United States what’s even important report US Bureau Labor Statistics state hiring sale engineer projected grow 8 2020 2030 7300 new opening year created Excellent career opportunity Tech sale position offer professional countless opportunity advance career exact path depends person’s strength interest possibility endless — switching project management making way VP Sales choice go list although might seem apparent tech sale excellent career choice many people might surprised learn consider know Even who’ve decided try often feel completely overwhelmed don’t know skill learn highlight competency resume get ready job interview created new training course arm everything need know get tech sale fast Read find Tech Sales course Tech Sales Training Careerist Tech Sales training ordinary course learn something new forget everything don’t opportunity put knowledge practice fact designed people addition learning want take action want practice they’ve learnt want start new career soon possible Let’s explain work training divided three level technical difficulty Sales Training you’ll learn basic selling technology product even previous experience tech ready apply role sale representative SDR Account Executive right completing part course you’ll learn basic selling technology product even previous experience tech ready apply role sale representative SDR Account Executive right completing part course Sales Engineer level learn become product expert use indepth knowledge help CEOs CTOs find optimal solution tech issue You’ll ready work sale engineer solution engineer customer success manager completing part course level learn become product expert use indepth knowledge help CEOs CTOs find optimal solution tech issue You’ll ready work sale engineer solution engineer customer success manager completing part course Solutions Architect advanced level you’ll learn evaluate need organization come best possible plan meet need You’ll qualified apply solution architect technical architect cloud architect role completing part course program combine live lesson 1–1 mentorship VIP support automated job application assistance help get hired start earning money fast learn necessary skill you’ll also gain realworld experience internship opportunity addition mentor help optimize resume prepare job interview Besides choose different payment option Buy entire Tech Sales bundle Use ISA program don’t want pay whole course fee upfront you’re ready take first step building new career join next Tech Sales program Additional reading Sales Engineers Occupational Handbook Salary Technical Sales Engineer Sales Engineer Solutions Engineer Online Training course ISA Related ServicesTags Careers Sales Tech
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189,217 |
Bringing The Necessity To The IT Industry
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Bringing The Necessity To The IT Industry
Who Necess-IT is and what they do.
Necess-IT provides high quality IT work within the Tampa area and beyond. While Covid-19 had many businesses shutting down in 2020, Necess-IT stepped up to the plate to provide the necessary equipment and upgrades required in many businesses to adapt to the changing landscape that the entire world needed to quickly adapt to. This consists of growth at the end of 2020 within Josh’s company that was unexpected but highly welcomed.
Check out my video on data findings over the last year.
I spoke with Josh who is the CEO of the company and he stated that they went from working from their home office to a fully staffed warehouse and expanded from 4 to 20 technicians who work on the field all over Florida in a matter of a year. He started the business in 2014 with his partner Kevin who is part owner. They worked out of the trunk of their car (called trunk slammers in the industry) endlessly for years to build up their team of skilled employees and gaining the necessary knowledge on the IT industry. Fast forward to 2021 and they work with big name brands such as Coca-Cola, IHG Hotels and Manor Care nursing homes. Providing everything from low voltage cabling projects, fiber optic site surveys and service calls daily to repair cable that provide data, phone connections that are not working properly and complex camera system setups at retail and office spaces. During the height of Covid-19 many businesses had to adapt, this included the addition of new ways to pay in retail such as NFC pucks for contactless payments and upgrading entire internet provider networks in nursing homes to provide better flow of data throughout local networks within the businesses so their daily employee tasks can resume as usual.
For more information on Necess-IT and public relations you can also visit my website.
The technology industry during the pandemic shifted in a major way. Entire companies went from working in offices to all working remotely and shutting their office spaces almost entirely. Below are some articles that I found interesting regarding the tech industry and Covid-19 and the changes that took place over the span of a year and beyond. Necess-IT worked hard to assist local businesses upgrade their network workload that it was going to have to now produce since most employees were starting to work from home and offices needed upgrades anticipating their return after the pandemic.
https://www.pwc.com/us/en/library/covid-19/coronavirus-technology-impact.html
In conclusion, Necess-IT has been a great example of a business that became a need for many when times got tough. They see no signs of slowing down and expanding their services and quality work for years to come.
For more public relations insights and information you can visit my Facebook page.
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https://medium.com/@gregoriocreates/bringing-the-necessity-to-the-it-industry-26db952ae4e2
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['Gregorio Feliciano']
|
2021-12-20 02:07:13.220000+00:00
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['It', 'Technology', 'Mastersprogram', 'Fullsailuniversity', 'Necessit']
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Title Bringing Necessity IndustryContent Bringing Necessity Industry NecessIT NecessIT provides high quality work within Tampa area beyond Covid19 many business shutting 2020 NecessIT stepped plate provide necessary equipment upgrade required many business adapt changing landscape entire world needed quickly adapt consists growth end 2020 within Josh’s company unexpected highly welcomed Check video data finding last year spoke Josh CEO company stated went working home office fully staffed warehouse expanded 4 20 technician work field Florida matter year started business 2014 partner Kevin part owner worked trunk car called trunk slammer industry endlessly year build team skilled employee gaining necessary knowledge industry Fast forward 2021 work big name brand CocaCola IHG Hotels Manor Care nursing home Providing everything low voltage cabling project fiber optic site survey service call daily repair cable provide data phone connection working properly complex camera system setup retail office space height Covid19 many business adapt included addition new way pay retail NFC puck contactless payment upgrading entire internet provider network nursing home provide better flow data throughout local network within business daily employee task resume usual information NecessIT public relation also visit website technology industry pandemic shifted major way Entire company went working office working remotely shutting office space almost entirely article found interesting regarding tech industry Covid19 change took place span year beyond NecessIT worked hard assist local business upgrade network workload going produce since employee starting work home office needed upgrade anticipating return pandemic httpswwwpwccomusenlibrarycovid19coronavirustechnologyimpacthtml conclusion NecessIT great example business became need many time got tough see sign slowing expanding service quality work year come public relation insight information visit Facebook pageTags Technology Mastersprogram Fullsailuniversity Necessit
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189,218 |
RUST programming language Part 2 — Full video
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We continue with our RUST lesson with Dávid Bíró! He said he could talk a lot more about it, so we’ll dig deeper, double up on RUST with Rollout IT! ️🎉 Our topics for this event: 🌆 Macros 🏙 Trait system 🌃 Threading If you missed the first video check it here: https://medium.com/runios-it-blog/experience-from-first-hand-rust-programming-language-full-webinar-video-inside-fce6e28b6669
The language can still be said to be young, as it was introduced in 2010 and version 1.0 was released in 2015, which is updated every 6 weeks by purposeful creators. RUST builds on C and C ++ and it has also borrowed features from other languages. That’s why it is funny to say that he is a distant cousin, but then our speaker will explain exactly why. Rollout IT and Dávid Bíró initiate everything about Rust at their joint online event. Dávid has been developing in this language for years and has many successful projects and experiences behind him. For more content follow: https://rolloutit.net/
You keep your softwares always up-to-date, right? Be informed about the IT & Remote work news and click on the link: https://mailchi.mp/rolloutit/newsletter
|
https://medium.com/runios-it-blog/rust-programming-language-part-2-full-video-149d91792528
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['Rollout It Ltd.']
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2022-01-27 14:13:33.226000+00:00
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['It', 'Rust', 'Developement', 'Programming', 'Remote']
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Title RUST programming language Part 2 — Full videoContent continue RUST lesson Dávid Bíró said could talk lot we’ll dig deeper double RUST Rollout ️🎉 topic event 🌆 Macros 🏙 Trait system 🌃 Threading missed first video check httpsmediumcomruniositblogexperiencefromfirsthandrustprogramminglanguagefullwebinarvideoinsidefce6e28b6669 language still said young introduced 2010 version 10 released 2015 updated every 6 week purposeful creator RUST build C C also borrowed feature language That’s funny say distant cousin speaker explain exactly Rollout Dávid Bíró initiate everything Rust joint online event Dávid developing language year many successful project experience behind content follow httpsrolloutitnet keep software always uptodate right informed Remote work news click link httpsmailchimprolloutitnewsletterTags Rust Developement Programming Remote
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189,219 |
It’s about putting your people first for peak season 2021
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It’s about putting your people first for peak season 2021
Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates, discusses peak season and how managing a work-life tech balance is going to be critically important during this peak season too. Top Business Tech Dec 20, 2021·5 min read
Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates, discusses peak season and how managing a work-life tech balance is going to be critically important during this peak season too.
Whether it’s freight and potential wage increases, the shortage of HGV drivers or simply the challenges of recruiting and upskilling enough people to staff warehouses and stores, supply chains have never been more topical or talked about than they are right now.
With retailers gearing up for their busiest period of trading and already battling a number of external headwinds (more so than simply the effects of the pandemic), this year’s peak season feels like it will be more stressed, for more brands, than ever before.
Beyond the material challenges being spoken about however, there is also a welcome shift underway in softermessaging about the increasing value of managing employee well-being and engagement through periods of extended (and often excessive) stress like peak season.
This is the reality of the situation many retailers find themselves in. At a time when many have only just managed to weather the storm presented by the pandemic (successfully pivoting to new processes, methods of customer communications and fulfilment strategies to cope with shifting consumer demands). Warehouses now face the reality that many of their workforces have been working at consistently high levels of throughput, meaning that they need to adapt and be flexible to meet consumer demands.
If end of year sales targets are to be met, then it does not just supply chain processes that need to be effective; it’s the people who make the processes work that need to be considered far more too. Whether it’s warehouse employees or front of house store associates, much of the pressure of peak season 2021 (and ultimately the annual success of retailers) rests on the shoulders of these individuals.
Without wanting to continually look back, there are two key learnings we should take from the pandemic: first, the need for scalable and agile technology is the key to navigating fast-paced, changeable industry landscapes. And, secondly, for all the smart technology you might have in place within your supply chain network, it is ultimately, people, that power businesses and commerce.
Employee engagement in warehouse settings has received well-deserved media attention in recent months. The challenges faced during the pandemic have shown the importance of empathy and understanding the worries and anxieties of individual workers. They also highlighted the risks warehouse workers continue to take every day in order to make sure we, the consumer, still get what we want delivered to our door when we want it.
This surge in e-commerce over the last 18 months (and indeed its continued popularity) quickly highlighted the importance of productivity and an engaged, committed and healthy workforce. Having a loyal and engaged workforce is key to business success, but also crucially, it’s key to employee well-being too.
Achieving a happier, more engaged workforce requires more than simply reviewing performance data and rewarding high-performers. Increased expectations for fulfilment speed and volume are driving organizations to better understand and engage their workforce to differentiate and excel. Manhattan Active WM uses gamification theory and behavioral sciences to revolutionize warehouse labour management, with a focus on providing a more individual and rewarding work experience.
The result. A warehouse environment that helps promote employee productivity, satisfaction, well-being and reduces turnover too.
Managing a work-life tech balance is going to be critically important during this peak season too. Advances in consumer technology are bleeding into the business world, meaning enterprises are under increasing pressure to keep pace with the consumer market when it comes to user experience and innovation. Using outdated, archaic technology is a sure-fire way to exasperate your workforce and cause them unnecessary stress.
Warehouse employees and front of house store associates expect to be able to use the technology they are accustomed to in their personal lives, in their working space. This means having instant access to accurate information (such as in-store and online inventory, customer records or even social media purchasing and browsing trends), using technology that can connect them to other team members and having user-friendly operating systems that are intuitive and easy to get to grips with.
To switch from the back-end (warehouses) to front of house (stores) for a moment; ensuring a store Point of Sale (POS) solution is capable of handling orders and sales, managing inventory and customer-facing functionality (including loyalty, promotions or clienteling) will help retail associates both at the sales desks and in-flight on the shop floor stay ahead of trends, regardless of what might happen in future to shape them.
However, it will also arm the in-store associates with the information they need to provide a seamless customer experience for shoppers. And, as anyone who has ever worked in a high-street store over Christmas will know, being able to have accurate, real-time, information on hand to deal with customer requests makes life 100% less stressful!
The pandemic has provided individuals and organizations with an opportunity to rethink priorities, and in many cases, it has also afforded them the chance to reset what is truly important to them: whether it’s a greater emphasis on sustainability or a newfound appreciation of the true value and importance of people to organizations, there have been silver linings to the clouds of the last 18 months.
It is clear that options such as pick and ship from store, Click and Collect and micro-fulfilment are no longer nice to have options; they are critical areas of a brand’s ability to meet peak (and regular) seasonal challenges and people are key to the success of these capabilities.
As retailers continue to focus on remodeling the store, decentralizing fulfilment and managing direct-to-consumer requests, having an omnichannel proposition capable of managing an effective decentralized fulfilment network is now critical like never before.
READ MORE:
Let us hope that with the use of a smarter supply chain and retail technology (tempered in the heat of the pandemic), that peak season 2021 will see more emphasis placed on enabling, empowering and looking after the well-being of those people in warehouses and stores around the globe who continue to keep life and commerce running for us all.
For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!
Follow us on LinkedIn and Twitter
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https://medium.com/tbtech-news/its-about-putting-your-people-first-for-peak-season-2021-ef2e4691746d
|
['Top Business Tech']
|
2021-12-20 11:34:30.144000+00:00
|
['It', 'Technology', 'Business', 'Leadership', 'Peak Season']
|
Title It’s putting people first peak season 2021Content It’s putting people first peak season 2021 Alex MacPherson Director Solution Consultancy Account Management Manhattan Associates discus peak season managing worklife tech balance going critically important peak season Top Business Tech Dec 20 2021·5 min read Alex MacPherson Director Solution Consultancy Account Management Manhattan Associates discus peak season managing worklife tech balance going critically important peak season Whether it’s freight potential wage increase shortage HGV driver simply challenge recruiting upskilling enough people staff warehouse store supply chain never topical talked right retailer gearing busiest period trading already battling number external headwind simply effect pandemic year’s peak season feel like stressed brand ever Beyond material challenge spoken however also welcome shift underway softermessaging increasing value managing employee wellbeing engagement period extended often excessive stress like peak season reality situation many retailer find time many managed weather storm presented pandemic successfully pivoting new process method customer communication fulfilment strategy cope shifting consumer demand Warehouses face reality many workforce working consistently high level throughput meaning need adapt flexible meet consumer demand end year sale target met supply chain process need effective it’s people make process work need considered far Whether it’s warehouse employee front house store associate much pressure peak season 2021 ultimately annual success retailer rest shoulder individual Without wanting continually look back two key learning take pandemic first need scalable agile technology key navigating fastpaced changeable industry landscape secondly smart technology might place within supply chain network ultimately people power business commerce Employee engagement warehouse setting received welldeserved medium attention recent month challenge faced pandemic shown importance empathy understanding worry anxiety individual worker also highlighted risk warehouse worker continue take every day order make sure consumer still get want delivered door want surge ecommerce last 18 month indeed continued popularity quickly highlighted importance productivity engaged committed healthy workforce loyal engaged workforce key business success also crucially it’s key employee wellbeing Achieving happier engaged workforce requires simply reviewing performance data rewarding highperformers Increased expectation fulfilment speed volume driving organization better understand engage workforce differentiate excel Manhattan Active WM us gamification theory behavioral science revolutionize warehouse labour management focus providing individual rewarding work experience result warehouse environment help promote employee productivity satisfaction wellbeing reduces turnover Managing worklife tech balance going critically important peak season Advances consumer technology bleeding business world meaning enterprise increasing pressure keep pace consumer market come user experience innovation Using outdated archaic technology surefire way exasperate workforce cause unnecessary stress Warehouse employee front house store associate expect able use technology accustomed personal life working space mean instant access accurate information instore online inventory customer record even social medium purchasing browsing trend using technology connect team member userfriendly operating system intuitive easy get grip switch backend warehouse front house store moment ensuring store Point Sale POS solution capable handling order sale managing inventory customerfacing functionality including loyalty promotion clienteling help retail associate sale desk inflight shop floor stay ahead trend regardless might happen future shape However also arm instore associate information need provide seamless customer experience shopper anyone ever worked highstreet store Christmas know able accurate realtime information hand deal customer request make life 100 le stressful pandemic provided individual organization opportunity rethink priority many case also afforded chance reset truly important whether it’s greater emphasis sustainability newfound appreciation true value importance people organization silver lining cloud last 18 month clear option pick ship store Click Collect microfulfilment longer nice option critical area brand’s ability meet peak regular seasonal challenge people key success capability retailer continue focus remodeling store decentralizing fulfilment managing directtoconsumer request omnichannel proposition capable managing effective decentralized fulfilment network critical like never READ Let u hope use smarter supply chain retail technology tempered heat pandemic peak season 2021 see emphasis placed enabling empowering looking wellbeing people warehouse store around globe continue keep life commerce running u news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Technology Business Leadership Peak Season
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189,220 |
Apple scrubs controversial CSAM detection feature from webpage but says plans haven’t changed article by wishtech solution
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Apple scrubs controversial CSAM detection feature from webpage but says plans haven’t changed article by wishtech solution Riya Thakur Dec 17, 2021·2 min read
Apple has updated a webpage on its child safety features to remove all references to the controversial child sexual abuse material (CSAM) detection feature first announced in August. The change, which was spotted by MacRumors, appears to have taken place some time between December 10th and December 13th. But despite the change to its website, the company says its plans for the feature haven’t changed.
Two of the three safety features, which released earlier this week with iOS 15.2, are still present on the page, which is titled “Expanded Protections for Children.” However references to the more controversial CSAM detection, whose launch was delayed following backlash from privacy advocates, have been removed.
When reached for comment, Apple spokesperson Shane Bauer said that the company’s position hasn’t changed since September, when it first announced it would be delaying the launch of the CSAM detection. “Based on feedback from customers, advocacy groups, researchers, and others, we have decided to take additional time over the coming months to collect input and make improvements before releasing these critically important child safety features,” the company’s September statement read.
Crucially, Apple’s statement does not say the feature has been canceled entirely. Documents outlining how the functionality works are still live on Apple’s site.
Apple’s controversial new child protection features, explained
Apple’s CSAM detection feature was controversial when it was announced because it involves taking hashes of iCloud Photos and comparing them to a database of hashes of known child sexual abuse imagery. Apple claims this approach allows it to report users to the authorities if they’re known to be uploading child abuse imagery without compromising the privacy of its customers more generally. It also says the encryption of user data is not affected and that the analysis be run on-device.
But critics argue that Apple’s system risks undermining Apple’s end-to-end encryption. Some referred to the system as a “backdoor” that governments around the world might strong-arm Apple into expanding into including content beyond CSAM. For its part, Apple has said that it will “not accede to any government’s request to expand it” beyond CSAM.
While the CSAM detection feature has yet to receive a new launch date, Apple has gone on to release two of the other child-protection features it announced in August. One is designed to warn children when they receive images containing nudity in Messages, while the second provides additional information when searching for terms related to child exploitation through Siri, Spotlight, or Safari Search. Both rolled out with iOS 15.2, which was released earlier this week and which appears to have prompted Apple to update its webpage.
|
https://medium.com/@riya_13327/apple-scrubs-controversial-csam-detection-feature-from-webpage-but-says-plans-havent-changed-749e87d82284
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['Riya Thakur']
|
2021-12-17 05:29:46.276000+00:00
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['It', 'Netflix', 'Apple', 'Bloging', 'Blog']
|
Title Apple scrub controversial CSAM detection feature webpage say plan haven’t changed article wishtech solutionContent Apple scrub controversial CSAM detection feature webpage say plan haven’t changed article wishtech solution Riya Thakur Dec 17 2021·2 min read Apple updated webpage child safety feature remove reference controversial child sexual abuse material CSAM detection feature first announced August change spotted MacRumors appears taken place time December 10th December 13th despite change website company say plan feature haven’t changed Two three safety feature released earlier week iOS 152 still present page titled “Expanded Protections Children” However reference controversial CSAM detection whose launch delayed following backlash privacy advocate removed reached comment Apple spokesperson Shane Bauer said company’s position hasn’t changed since September first announced would delaying launch CSAM detection “Based feedback customer advocacy group researcher others decided take additional time coming month collect input make improvement releasing critically important child safety features” company’s September statement read Crucially Apple’s statement say feature canceled entirely Documents outlining functionality work still live Apple’s site Apple’s controversial new child protection feature explained Apple’s CSAM detection feature controversial announced involves taking hash iCloud Photos comparing database hash known child sexual abuse imagery Apple claim approach allows report user authority they’re known uploading child abuse imagery without compromising privacy customer generally also say encryption user data affected analysis run ondevice critic argue Apple’s system risk undermining Apple’s endtoend encryption referred system “backdoor” government around world might strongarm Apple expanding including content beyond CSAM part Apple said “not accede government’s request expand it” beyond CSAM CSAM detection feature yet receive new launch date Apple gone release two childprotection feature announced August One designed warn child receive image containing nudity Messages second provides additional information searching term related child exploitation Siri Spotlight Safari Search rolled iOS 152 released earlier week appears prompted Apple update webpageTags Netflix Apple Bloging Blog
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189,221 |
Attacking Azure, Azure AD, and Introducing PowerZure
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Abstract
Over the past decade, Azure’s presence in businesses has grown significantly as new features and support were added to Azure. The purpose of this article is to cover three main points:
Explain the components of Azure and how they fit into a modern IT environment. Explain how certain things within Azure can be leveraged from an offensive perspective. Introduce the PowerZure project and explain how it helps offensive operations against Azure.
https://github.com/hausec/PowerZure
Background
Azure was released in 2010 as “Windows Azure” and was renamed “Microsoft Azure” in 2014 to imply that Azure covers more than just Windows products, as well as the major addition of Azure Resource Manager (Azure RM) and Azure Active Directory (Azure AD). It started as Platforms as a Service (PaaS) to spin up Virtual Machines (VMs), Storage, WebApps, and SQL Databases but has now evolved into Infrastructure as a Service (IaaS), as well as Software as a Service (SaaS), offering over 600 services.
Figure 1: Overview of Azure’s offerings.
Current implementations of Azure often involve using several components shown above, which will be highlighted.
Components
Azure’s architecture is complicated as there are several components. There are a few components that are essential to understand as they are commonly used within businesses.
Enterprise
This represents the Azure global account. It’s the unique identity that the business owns and allows access to subscriptions, tenants, and services.
Tenant
Tenants are instances of Azure for the Enterprise. An Enterprise can have multiple tenants. This is often seen in companies that are geographically separated or subsidiaries. Access to one tenant in an enterprise does not give access to another tenant. An analogy is that tenants are similar to Forests in Active Directory, where trusts can be established (within Azure AD), but that is not default and must be configured.
Subscriptions
Subscriptions are how you gain access to Azure services (Azure itself, Azure AD, Storage, etc). Subscriptions are often broken out into uses for the businesses, e.g. a subscription for production web apps, another subscription for development web apps, etc.
Resources
Resources are the specific application, such as SQL servers, SQL DBs, virtual networks, run-books, accounts, etc.
Resource Groups
Resource groups are the containers that house the resources. Business will often have multiple resource groups depending on their usage of the resource.
Runbooks
Runbooks are part of the Azure Automation service and support scripting languages PowerShell and Python (2.7). These allow for automation of operations within Azure, e.g. start-up of multiple virtual machines at once. There are possible attack vectors within Runbooks that are covered later.
Azure Active Directory
Azure Active Directory (Azure AD) is directory services in the cloud. There are many differences between it and on-premise AD, which is also covered later.
Azure AD Connect
Azure AD connect is the tools that actually connects on-premise with Azure AD. It has features such as hash synchronization and federation (between Tenants) to link to on-premise AD.
Service Principal
An Azure service principal is a security identity used by user-created apps, services, and automation tools to access specific Azure resources. Think of it as a ‘user identity’ (login and password or certificate) with a specific role, and tightly controlled permissions to access your resources. It only needs to be able to do specific things, unlike a general user identity. It improves security if you only grant it the minimum permissions level needed to perform its management tasks. For example, an organization can assign its deployment scripts to run authenticated as a service principal.
Architecture
A visualization of Azure’s architecture is shown below
Figure 2: Overview of Azure’s layout. Management groups are optional and not covered in this post.
AzureAD
Azure AD is not a replacement for on-premise AD, nor is it the same as Azure (i.e. AzureAD vs. Azure). AzureAD is a management platform for AD from the cloud (reset passwords, create users, add users to groups, etc.) and used as the authentication piece into Azure as a whole (as well as O365). This still introduces several interesting attack paths that may also effect on-premise AD.
There are several distinct differences between AzureAD and on-premise AD. The major differences were highlighted by Dirk-jan’s talk during Troopers 2019 and is summarized below.
There are three primary ways of integrating on-premise Active Directory to Azure AD, Password Hash Synchronization (PHS), Pass Through Authentication (PTA), and Federated Services (ADFS). PHS and PTA both have potential attack vectors associated with them.
Password Hash Synchronization
With Password Hash Synchronization (PHS), the passwords from on-premise AD are actually sent to the cloud, similar to how domain controllers synchronize passwords between each other via replication. This is done from a service account that is created with the installation of AD Connect.
This introduces a unique attack path where if the synchronization account is compromised, it has enough privileges that it potentially could lead to the compromise of the on-premise AD forest, as that account is granted replication rights which are needed for DCSync. Realistically, the sync account password should not be known and thus will not be logged in anywhere, however Dirk-jan, during his Troopers 2019 presentation, discovered how to reverse the account’s password from the SQL DB and made a script that would do the hard work.
Pass Through Authentication
Pass through authentication keeps the passwords on-premise but also allows the users to have a single password for Azure and on-premise. For example, when a user logins to Outlook on the web, they enter their credentials into the web portal (Azure AD), which Azure then uses PKI to encrypt the credentials and sends them to an agent on-premise. The agent decrypts the credentials and validates it against the DC, which returns a status back to the agent, which is then relayed back to Azure AD.
It’s possible to perform DLL injection into the PTA agent and intercept authentication requests, which include credentials in clear-text. @_xpn_ has written an excellent blog post on doing this.
Active Directory Federated Services (ADFS)
Azure AD can connect back to on-premise via ADFS. With ADFS, Azure AD is set as a trusted agent for federation and allows login with on-premise credentials.
Access Control
Policies
Policies in Azure do not do the actual controlling of access, they are meant to enforce different rules and effects for resources. For example, with policy, you can restrict certain sizes of a VM in your subscription, or make sure the Administrators group in a VM doesn’t have too many members. Policies are broken into two parts — the policies themselves, and policy definitions. An example is shown below.
Figure 7: Policy Assignment page in Azure.
Figure 8: Choosing a specific policy to assign within Azure.
Policies contain multiple definitions, where definitions are what does the auditing/action. Thus, you can create a definition and apply it to multiple policies.
Role Based Access Control (RBAC) and Roles
Azure offers a more granular control to security with RBAC, in the form of Roles. It differs from Policies by focusing on user actions at different scopes. You might be added to the Contributor role for a resource group, allowing you to make changes to that resource group. RBAC in Azure allows for custom roles, however many businesses rely on the built-in roles. The list of roles and their access can be found here. To confuse you more, there’s a difference between Azure roles (referred to as Azure RBAC) and AzureAD roles. The primary difference, is that AzureAD roles only affect AzureAD and do not have any influence over resources within Azure. With this being said, the exclusion to that is the Global Administrator role, which has the option (literally a toggle switch in the Azure Portal) to also give themselves (Global Administrator) ownership of all resources within Azure itself.
For the purpose of this this article, only the following roles within Azure RBAC will be discussed:
Owner
Contributor
Reader
The reason being is there are far too many roles to go in depth on all of them, with also the additional option of custom roles.
Within the Azure portal, you can read a resource’s security settings, such as which roles can access or make changes to that resource. This can be viewed in the Identity Access & Management (IAM) tab in the Azure portal if you prefer not to use the CLI.
Figure 9: Checking a user’s role in IAM within Azure.
Resources can have their own specific access control list (ACL), so you can add a user to only be able to view that specific resource. It’s important to note that roles/permissions are inheritance-based, meaning if a user is in the Contributor role for the resource group, they will effectively have Contributor access to every resource within the resource group. Even if they are only assigned to the reader role for a resource within that resource group, since they have Contributor access to the whole group they will be a Contributor to that resource.
Attacking Azure and Introducing PowerZure
With several components in Azure, there are several different avenues for attacks within the platform. These attack vectors leverage misconfigurations or design flaws, some of which are listed here. The major question that needs to be addressed, is what is the goal of testing an Azure instance? This will depend on the engagement and scope of work, so there’s multiple answers to that, however in this article the purpose is to demonstrate the implications of certain roles and resources within Azure and how those can be abused both from a privilege escalation standpoint and an overall data extraction standpoint to possibly achieve that goal.
After interacting with Azure via CLI and the az module, I realize there is a great opportunity to script out many of the tasks an attacker would do within Azure. As a result, I’ve created PowerZure, a PowerShell project that’s purpose is to make interacting with Azure a bit easier, as well as adding offensive capability.
PowerZure
PowerZure leverages three PowerShell modules for Azure:
Azure CLI
Azure PowerShell
AzureAD PowerShell
Each module does things the other cannot, hence the need for all three. However, PowerZure mostly relies on the Azure CLI module.
PowerZure has several functions available and they are broken out in reference to their purpose:
Operational — Functions that will cause an operation within Azure
Information Gathering — Functions that gather information on resources in Azure
Data Exfiltration — Functions that will exfiltrate data
For the sake of length and time, not all functions will be covered, but it is necessary to explain the purpose of some and the details around what is happening under the hood.
Startup
After importing PowerZure ipmo .\PowerZure , it will download the modules if not already present. It then requires sign in before usage of the functions. For a full coverage of PowerZure, check out the documents on readthedocs.io
https://powerzure.readthedocs.io/en/latest/index.html
There are three types of logins for Azure:
Interactive. Simply type az login and you will be directed to a login page. If using MFA, you must login via Interactive mode. Cached token. Tokens for Azure are cached in
C:\Users\[Name]\.Azure\accessTokens.json
So after you login once, the token is cached. This allow shows the possibility that an access token can be stolen and re-used.
If stealing the token, you’ll also need the azureProfile.json file, which is in the same directory. These two files can be copied off the victim’s machine and placed into the attacker’s .azure directory and be completely authenticated to Azure.
3. Pass in credentials. You can login (if MFA is not enabled and you’re using a non-personal account) via az login -u User -p Password
Once logged in, PowerZure will display your username, the subscriptions you have access to, your roles, and your Azure AD group memberships. Knowledge of what Role the user has is key to figuring out what you can do operationally and what functions you can use within PowerZure. PowerZure’s help menu specifically lists out which roles are needed to run the function. This is purely in reference to the built-in roles, as custom roles are unpredictable. To view the help menu, the command is PowerZure -h
Figure 10: PowerZure’s help menu
In addition, each function can be used with Get-Help to get information or syntax.
Function 11: Get-Help displays the syntax for a function
Before further operation of PowerZure, a default subscription must be set if there are multiple subscriptions so the script will know which to operate against. A subscription can be set via
Set-Subscription -Id [idgoeshere]
The subscription IDs are printed once you login to Azure with PowerZure. If only one subscription is present, this can be ignored.
Role Abuse
Reader
The Reader role has read-only access for components in Azure (Subscriptions, Policies, Resources, etc.) This by itself can grant an attacker useful information. For example, if the attacker compromises an account with Reader privileges, they can read Runbooks. Runbooks fall under the “Automation Accounts” resource. An example is shown below
Figure 10: Viewing a Runbook with the ‘Reader’ role. Notice ‘Edit’ and ‘Start’ are grayed out.
This can be useful to see if there’s any hard-coded credentials within those Runbooks.
As a Reader, you can also read several other resource’s details to search for hard-coded credentials or other potentially interesting information, including:
Logic apps
Deployment Templates
Virtual Networks (Potentially useful to view new targets/address spaces)
Export Templates on Virtual Machines
Connection Strings in Azure SQL
Configurations on several other resources/applications
PowerZure can be leveraged to do a lot of enumeration as a Reader. For example, gathering all users, groups, roles, etc. Runbooks can also be read. In PowerZure, Runbooks can be listed via Get-Runbooks
Figure 12: Listing Runbooks in PowerZure
From here, the Runbooks can be obtained with Get-Runbook
Figure 13: Displaying the contents of a Runbook
Readers have access to all of the functions listed under ‘Information Gathering’, which can be found here.
Contributor
Contributor role allows you to actually edit resources and services within Azure, instead of just reading properties. Several attack vectors are present from the Contributor role that can be exploited with PowerZure.
Execute-Command will execute a supplied command on a targeted VM. As Contributor, these commands are executed as SYSTEM.
Figure 14: Executing ‘whoami’ on a Win10 VM shows commands are ran as SYSTEM by default
Execute-MSBuild is a function that will take in a MSBuild payload and execute it. By default, Windows VMs deployed with Azure’s templates will have .NET 4.0 installed.
Figure 15: Execute-MSBuild on an Azure hosted-VM. Waiting time is cut.
Execute-Program will upload and execute any file that is supplied. I̶t̶ ̶w̶o̶r̶k̶s̶ ̶b̶y̶ ̶i̶d̶e̶n̶t̶i̶f̶y̶i̶n̶g̶ ̶a̶ ̶s̶t̶o̶r̶a̶g̶e̶ ̶c̶o̶n̶t̶a̶i̶n̶e̶r̶,̶ ̶u̶p̶l̶o̶a̶d̶s̶ ̶t̶h̶e̶ ̶s̶u̶p̶p̶l̶i̶e̶d̶ ̶f̶i̶l̶e̶ ̶t̶h̶r̶o̶u̶g̶h̶ ̶G̶e̶t̶-̶A̶z̶V̶M̶C̶u̶s̶t̶o̶m̶S̶c̶r̶i̶p̶t̶E̶x̶t̶e̶n̶s̶i̶o̶n̶ ̶,̶ ̶t̶h̶e̶n̶ ̶e̶x̶e̶c̶u̶t̶e̶s̶ ̶t̶h̶a̶t̶ ̶p̶r̶o̶g̶r̶a̶m̶ ̶v̶i̶a̶ ̶a̶z̶ ̶v̶m̶ ̶r̶u̶n̶ ̶i̶n̶v̶o̶k̶e̶.̶ ̶T̶h̶i̶s̶ ̶e̶n̶t̶i̶r̶e̶ ̶p̶r̶o̶c̶e̶s̶s̶ ̶d̶o̶e̶s̶ ̶t̶a̶k̶e̶ ̶t̶i̶m̶e̶ ̶(̶~̶2̶ ̶m̶i̶n̶s̶)̶ ̶u̶n̶f̶o̶r̶t̶u̶n̶a̶t̶e̶l̶y̶,̶ ̶d̶u̶e̶ ̶t̶o̶ ̶t̶h̶e̶ ̶d̶y̶n̶a̶m̶i̶c̶ ̶l̶o̶c̶a̶t̶i̶o̶n̶ ̶o̶f̶ ̶w̶h̶e̶r̶e̶ ̶t̶h̶e̶ ̶f̶i̶l̶e̶ ̶i̶s̶ ̶u̶p̶l̶o̶a̶d̶e̶d̶ ̶t̶o̶ ̶o̶n̶ ̶t̶h̶e̶ ̶V̶M̶.̶
Edit: This now works via az vm run-command invoke by taking the supplied binary, creating a byte array of the contents, base64 encoding the byte array, upload the file, then run another command that decodes the base64 into an .exe and running it. This makes the entire process much more efficient and should run within a minute. Thanks to @harmj0y for the suggestion!
Get-AllKeyVaultContents will automatically go through a Key Vault, check for access, and print the results of any secrets, keys, or certificates. By default, Key Vaults only allow access to their owners, however if a user has Global Contributor, they can edit the access policies on the Key Vault and give themselves access. PowerZure does this automatically.
Figure 16: Revealing the secrets in a Key Vault
Get-AllAppSecrets will return all passwords or certificate credentials for any Application that has them stored.
will return all passwords or certificate credentials for any Application that has them stored. Get-AllSecrets is a catch-all; it will run return all Key Vault secrets/keys/credentials, App Secrets, and Automation Account Run-as credentials.
Contributors also can download disks from virtual machines.
Get-AvailableVMDisks will list the available disks that are downloadable. This can then give the information needed for
will list the available disks that are downloadable. This can then give the information needed for Get-VMDisk which will generate a URL to download that disk. A fair warning, though, disks can be massive in size.
Owner
Owners can do everything a Contributor can do, but they have one additional feature: They can also give permission to a resource they own. This is particularly useful as an attacker because it provides many opportunities to create a backdoor into a resource. For example, if an Owner controls a Virtual Machine resource, they can explicitly grant any user Owner status over that Virtual Machine. In PowerZure, this is accomplished via the Set-Role function. In addition, existing roles can be checked via Get-RolesUser function.
Set-Role -Role Contributor -User [email protected] -Resource Win10VMTest
Figure 17: Adding a user to the Owner role for a VM resource.
Administrator
Administrators over a subscription have the ability to do everything an Owner can, plus create additional users and groups within Azure AD. They also have the ability to assign roles for the subscription. PowerZure has the ability to utilize an Administrator account to create a backdoor with a Runbook.
Create-Backdoor , when executed, will create a Runbook. Inside the Runbook is instructions to create a new user and assign them to the Owner role, then generate a Webhook which will output a URI. This URI can then be passed into Execute-Backdoor.
, when executed, will create a Runbook. Inside the Runbook is instructions to create a new user and assign them to the Owner role, then generate a Webhook which will output a URI. This URI can then be passed into Execute-Backdoor. Execute-Backdoor will execute the Runbook. An attacker will create a backdoor in case the current account that is in use has it’s password changed. With Administrator role needed to create a user, a new co-administrator should be made as well to achieve this in the Runbook, in case credentials to the user in the Administrator role are changed.
Use Case
So what is the point of PowerZure if you can accomplish all of this via the Azure Portal online? While true, PowerZure was written to help automate and script many of the tedious tasks that are endured when enumerating Azure through the Portal, e.g. listing all users of every group. The use case of the tool is situational. One example, is if a penetration tester or red-teamer compromises a computer and realizes the user has logged into Azure CLI before (not unusual for System Admins) and they have an accessToken in their .Azure file. The tester could then take that token and impersonate the user in Azure, where they now have Contributor access to several different VMs. In addition, operations within the portal do not always return the full details of the job. With az returning the raw JSON, PowerZure abstracts the JSON to give relevant details, or in some cases, displays the raw output.
Final Thoughts
Azure usage has increased dramatically in the past few years and AzureAD is becoming more popular to use. My opinion is that it is not a replacement for on-premise AD at this time, however I do foresee Microsoft adding more functionality to AzureAD to allow businesses to interact more with on-premise. This blog post was meant to establish a base layer of knowledge on the platform and establish some common misconfigurations that can be exploited with PowerZure.
The one thing this article did allude to was the detections around said tactics. The detection capabilities within Azure are heavily gate-kept behind Azure’s services and the default detection capabilities leave much to be desired, often requiring work-arounds. As a result, this requires more detail that I believe would be best detailed in a follow up article. Said article will follow this one in regards to detections within Azure.
— @haus3c
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https://posts.specterops.io/attacking-azure-azure-ad-and-introducing-powerzure-ca70b330511a
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['Ryan Hausknecht']
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2020-07-09 14:16:58.246000+00:00
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['It', 'Azure', 'Infosec', 'Hacking', 'Computers']
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Title Attacking Azure Azure AD Introducing PowerZureContent Abstract past decade Azure’s presence business grown significantly new feature support added Azure purpose article cover three main point Explain component Azure fit modern environment Explain certain thing within Azure leveraged offensive perspective Introduce PowerZure project explain help offensive operation Azure httpsgithubcomhausecPowerZure Background Azure released 2010 “Windows Azure” renamed “Microsoft Azure” 2014 imply Azure cover Windows product well major addition Azure Resource Manager Azure RM Azure Active Directory Azure AD started Platforms Service PaaS spin Virtual Machines VMs Storage WebApps SQL Databases evolved Infrastructure Service IaaS well Software Service SaaS offering 600 service Figure 1 Overview Azure’s offering Current implementation Azure often involve using several component shown highlighted Components Azure’s architecture complicated several component component essential understand commonly used within business Enterprise represents Azure global account It’s unique identity business owns allows access subscription tenant service Tenant Tenants instance Azure Enterprise Enterprise multiple tenant often seen company geographically separated subsidiary Access one tenant enterprise give access another tenant analogy tenant similar Forests Active Directory trust established within Azure AD default must configured Subscriptions Subscriptions gain access Azure service Azure Azure AD Storage etc Subscriptions often broken us business eg subscription production web apps another subscription development web apps etc Resources Resources specific application SQL server SQL DBs virtual network runbooks account etc Resource Groups Resource group container house resource Business often multiple resource group depending usage resource Runbooks Runbooks part Azure Automation service support scripting language PowerShell Python 27 allow automation operation within Azure eg startup multiple virtual machine possible attack vector within Runbooks covered later Azure Active Directory Azure Active Directory Azure AD directory service cloud many difference onpremise AD also covered later Azure AD Connect Azure AD connect tool actually connects onpremise Azure AD feature hash synchronization federation Tenants link onpremise AD Service Principal Azure service principal security identity used usercreated apps service automation tool access specific Azure resource Think ‘user identity’ login password certificate specific role tightly controlled permission access resource need able specific thing unlike general user identity improves security grant minimum permission level needed perform management task example organization assign deployment script run authenticated service principal Architecture visualization Azure’s architecture shown Figure 2 Overview Azure’s layout Management group optional covered post AzureAD Azure AD replacement onpremise AD Azure ie AzureAD v Azure AzureAD management platform AD cloud reset password create user add user group etc used authentication piece Azure whole well O365 still introduces several interesting attack path may also effect onpremise AD several distinct difference AzureAD onpremise AD major difference highlighted Dirkjan’s talk Troopers 2019 summarized three primary way integrating onpremise Active Directory Azure AD Password Hash Synchronization PHS Pass Authentication PTA Federated Services ADFS PHS PTA potential attack vector associated Password Hash Synchronization Password Hash Synchronization PHS password onpremise AD actually sent cloud similar domain controller synchronize password via replication done service account created installation AD Connect introduces unique attack path synchronization account compromised enough privilege potentially could lead compromise onpremise AD forest account granted replication right needed DCSync Realistically sync account password known thus logged anywhere however Dirkjan Troopers 2019 presentation discovered reverse account’s password SQL DB made script would hard work Pass Authentication Pass authentication keep password onpremise also allows user single password Azure onpremise example user logins Outlook web enter credential web portal Azure AD Azure us PKI encrypt credential sends agent onpremise agent decrypts credential validates DC return status back agent relayed back Azure AD It’s possible perform DLL injection PTA agent intercept authentication request include credential cleartext xpn written excellent blog post Active Directory Federated Services ADFS Azure AD connect back onpremise via ADFS ADFS Azure AD set trusted agent federation allows login onpremise credential Access Control Policies Policies Azure actual controlling access meant enforce different rule effect resource example policy restrict certain size VM subscription make sure Administrators group VM doesn’t many member Policies broken two part — policy policy definition example shown Figure 7 Policy Assignment page Azure Figure 8 Choosing specific policy assign within Azure Policies contain multiple definition definition auditingaction Thus create definition apply multiple policy Role Based Access Control RBAC Roles Azure offer granular control security RBAC form Roles differs Policies focusing user action different scope might added Contributor role resource group allowing make change resource group RBAC Azure allows custom role however many business rely builtin role list role access found confuse there’s difference Azure role referred Azure RBAC AzureAD role primary difference AzureAD role affect AzureAD influence resource within Azure said exclusion Global Administrator role option literally toggle switch Azure Portal also give Global Administrator ownership resource within Azure purpose article following role within Azure RBAC discussed Owner Contributor Reader reason far many role go depth also additional option custom role Within Azure portal read resource’s security setting role access make change resource viewed Identity Access Management IAM tab Azure portal prefer use CLI Figure 9 Checking user’s role IAM within Azure Resources specific access control list ACL add user able view specific resource It’s important note rolespermissions inheritancebased meaning user Contributor role resource group effectively Contributor access every resource within resource group Even assigned reader role resource within resource group since Contributor access whole group Contributor resource Attacking Azure Introducing PowerZure several component Azure several different avenue attack within platform attack vector leverage misconfigurations design flaw listed major question need addressed goal testing Azure instance depend engagement scope work there’s multiple answer however article purpose demonstrate implication certain role resource within Azure abused privilege escalation standpoint overall data extraction standpoint possibly achieve goal interacting Azure via CLI az module realize great opportunity script many task attacker would within Azure result I’ve created PowerZure PowerShell project that’s purpose make interacting Azure bit easier well adding offensive capability PowerZure PowerZure leverage three PowerShell module Azure Azure CLI Azure PowerShell AzureAD PowerShell module thing cannot hence need three However PowerZure mostly relies Azure CLI module PowerZure several function available broken reference purpose Operational — Functions cause operation within Azure Information Gathering — Functions gather information resource Azure Data Exfiltration — Functions exfiltrate data sake length time function covered necessary explain purpose detail around happening hood Startup importing PowerZure ipmo PowerZure download module already present requires sign usage function full coverage PowerZure check document readthedocsio httpspowerzurereadthedocsioenlatestindexhtml three type logins Azure Interactive Simply type az login directed login page using MFA must login via Interactive mode Cached token Tokens Azure cached CUsersNameAzureaccessTokensjson login token cached allow show possibility access token stolen reused stealing token you’ll also need azureProfilejson file directory two file copied victim’s machine placed attacker’s azure directory completely authenticated Azure 3 Pass credential login MFA enabled you’re using nonpersonal account via az login u User p Password logged PowerZure display username subscription access role Azure AD group membership Knowledge Role user key figuring operationally function use within PowerZure PowerZure’s help menu specifically list role needed run function purely reference builtin role custom role unpredictable view help menu command PowerZure h Figure 10 PowerZure’s help menu addition function used GetHelp get information syntax Function 11 GetHelp display syntax function operation PowerZure default subscription must set multiple subscription script know operate subscription set via SetSubscription Id idgoeshere subscription IDs printed login Azure PowerZure one subscription present ignored Role Abuse Reader Reader role readonly access component Azure Subscriptions Policies Resources etc grant attacker useful information example attacker compromise account Reader privilege read Runbooks Runbooks fall “Automation Accounts” resource example shown Figure 10 Viewing Runbook ‘Reader’ role Notice ‘Edit’ ‘Start’ grayed useful see there’s hardcoded credential within Runbooks Reader also read several resource’s detail search hardcoded credential potentially interesting information including Logic apps Deployment Templates Virtual Networks Potentially useful view new targetsaddress space Export Templates Virtual Machines Connection Strings Azure SQL Configurations several resourcesapplications PowerZure leveraged lot enumeration Reader example gathering user group role etc Runbooks also read PowerZure Runbooks listed via GetRunbooks Figure 12 Listing Runbooks PowerZure Runbooks obtained GetRunbook Figure 13 Displaying content Runbook Readers access function listed ‘Information Gathering’ found Contributor Contributor role allows actually edit resource service within Azure instead reading property Several attack vector present Contributor role exploited PowerZure ExecuteCommand execute supplied command targeted VM Contributor command executed SYSTEM Figure 14 Executing ‘whoami’ Win10 VM show command ran SYSTEM default ExecuteMSBuild function take MSBuild payload execute default Windows VMs deployed Azure’s template NET 40 installed Figure 15 ExecuteMSBuild Azure hostedVM Waiting time cut ExecuteProgram upload execute file supplied I̶t̶ ̶w̶o̶r̶k̶s̶ ̶b̶y̶ ̶i̶d̶e̶n̶t̶i̶f̶y̶i̶n̶g̶ ̶a̶ ̶s̶t̶o̶r̶a̶g̶e̶ ̶c̶o̶n̶t̶a̶i̶n̶e̶r̶̶ ̶u̶p̶l̶o̶a̶d̶s̶ ̶t̶h̶e̶ ̶s̶u̶p̶p̶l̶i̶e̶d̶ ̶f̶i̶l̶e̶ ̶t̶h̶r̶o̶u̶g̶h̶ ̶G̶e̶t̶̶A̶z̶V̶M̶C̶u̶s̶t̶o̶m̶S̶c̶r̶i̶p̶t̶E̶x̶t̶e̶n̶s̶i̶o̶n̶ ̶̶ ̶t̶h̶e̶n̶ ̶e̶x̶e̶c̶u̶t̶e̶s̶ ̶t̶h̶a̶t̶ ̶p̶r̶o̶g̶r̶a̶m̶ ̶v̶i̶a̶ ̶a̶z̶ ̶v̶m̶ ̶r̶u̶n̶ ̶i̶n̶v̶o̶k̶e̶̶ ̶T̶h̶i̶s̶ ̶e̶n̶t̶i̶r̶e̶ ̶p̶r̶o̶c̶e̶s̶s̶ ̶d̶o̶e̶s̶ ̶t̶a̶k̶e̶ ̶t̶i̶m̶e̶ ̶̶̶2̶ ̶m̶i̶n̶s̶̶ ̶u̶n̶f̶o̶r̶t̶u̶n̶a̶t̶e̶l̶y̶̶ ̶d̶u̶e̶ ̶t̶o̶ ̶t̶h̶e̶ ̶d̶y̶n̶a̶m̶i̶c̶ ̶l̶o̶c̶a̶t̶i̶o̶n̶ ̶o̶f̶ ̶w̶h̶e̶r̶e̶ ̶t̶h̶e̶ ̶f̶i̶l̶e̶ ̶i̶s̶ ̶u̶p̶l̶o̶a̶d̶e̶d̶ ̶t̶o̶ ̶o̶n̶ ̶t̶h̶e̶ ̶V̶M̶̶ Edit work via az vm runcommand invoke taking supplied binary creating byte array content base64 encoding byte array upload file run another command decodes base64 exe running make entire process much efficient run within minute Thanks harmj0y suggestion GetAllKeyVaultContents automatically go Key Vault check access print result secret key certificate default Key Vaults allow access owner however user Global Contributor edit access policy Key Vault give access PowerZure automatically Figure 16 Revealing secret Key Vault GetAllAppSecrets return password certificate credential Application stored return password certificate credential Application stored GetAllSecrets catchall run return Key Vault secretskeyscredentials App Secrets Automation Account Runas credential Contributors also download disk virtual machine GetAvailableVMDisks list available disk downloadable give information needed list available disk downloadable give information needed GetVMDisk generate URL download disk fair warning though disk massive size Owner Owners everything Contributor one additional feature also give permission resource particularly useful attacker provides many opportunity create backdoor resource example Owner control Virtual Machine resource explicitly grant user Owner status Virtual Machine PowerZure accomplished via SetRole function addition existing role checked via GetRolesUser function SetRole Role Contributor User testcontosocom Resource Win10VMTest Figure 17 Adding user Owner role VM resource Administrator Administrators subscription ability everything Owner plus create additional user group within Azure AD also ability assign role subscription PowerZure ability utilize Administrator account create backdoor Runbook CreateBackdoor executed create Runbook Inside Runbook instruction create new user assign Owner role generate Webhook output URI URI passed ExecuteBackdoor executed create Runbook Inside Runbook instruction create new user assign Owner role generate Webhook output URI URI passed ExecuteBackdoor ExecuteBackdoor execute Runbook attacker create backdoor case current account use it’s password changed Administrator role needed create user new coadministrator made well achieve Runbook case credential user Administrator role changed Use Case point PowerZure accomplish via Azure Portal online true PowerZure written help automate script many tedious task endured enumerating Azure Portal eg listing user every group use case tool situational One example penetration tester redteamer compromise computer realizes user logged Azure CLI unusual System Admins accessToken Azure file tester could take token impersonate user Azure Contributor access several different VMs addition operation within portal always return full detail job az returning raw JSON PowerZure abstract JSON give relevant detail case display raw output Final Thoughts Azure usage increased dramatically past year AzureAD becoming popular use opinion replacement onpremise AD time however foresee Microsoft adding functionality AzureAD allow business interact onpremise blog post meant establish base layer knowledge platform establish common misconfigurations exploited PowerZure one thing article allude detection around said tactic detection capability within Azure heavily gatekept behind Azure’s service default detection capability leave much desired often requiring workarounds result requires detail believe would best detailed follow article Said article follow one regard detection within Azure — haus3cTags Azure Infosec Hacking Computers
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Top Ten Women in the Tech Industry
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The history of the invisibility of women’s labor in many areas of life is as old as the world. Hidden Figures, the movie released in 2016, tells the story of female mathematicians of African American origin who played a vital role in the development of one of the first NASA space programs. Catherine Johnson, Dorothy Vaughan, and Mary Jackson did the calculations and worked as “human computers.” But instead of being recognized and acknowledged, they faced discrimination and devaluation.
At first glance, it might seem that the contribution of women into such areas as programming, computer science, cybernetics, and informatics is insignificant. Nothing could be further from the truth. Taking the trouble to study the topic with a little more care and precision, we will learn that modern female IT specialists had many talented and courageous predecessors. Who were they?
A Bit on Predecessors
A huge contribution to the development of the IT industry was made by Ada Lovelace (more on her later in the article), Grace Hopper (scientist, United States Navy rear admiral, pioneer of computer programming), Hedy Lamarr (inventor and actress who co-invented an early version of frequency-hopping spread spectrum communication), Annie Easley (computer and rocket scientist, mathematician), Mary Wilkes (programmer and developer most known for her worked on the LINC computer, considered the world’s first personal computer), Adele Goldberg (a scientist who participated in the development of the Smalltalk-80 programming language and object-oriented programming), Radia Perlman (programmer and network engineer, creator of the Spanning Tree Protocol), Karen Spärck Jones (pioneer in the field of computer technology, developed the concept that underlies most modern search engines), and Elizabeth J. Feinler (headed the Center for Networked Information Systems at Stanford Research Institute) to name a few.
Was their path an easy one? Hardly. But it is their efforts and persistence that enabled modern women to work in programming and computing. Despite the positive shift towards acceptance and recognition, however, women in IT still face discrimination. To combat this, female specialists need a supportive professional community, as well as public discussions on the topics of the day.
How to Increase the Visibility of Women in Tech
There is no single way to increase the visibility of women in the tech industry. One of the events aimed at reaching this goal is Ada Lovelace Day, held annually on the second Tuesday of October since 2009. Augusta Ada King, Countess of Lovelace, was an English mathematician and writer. She worked on a mechanical general-purpose computer, initially developed by Charles Babbage, and was the first to create an algorithm (or program) for this machine. For this reason, she is considered the world’s first programmer.
Ada Lovelace Day is held to increase the visibility of women in computer science, technology, engineering, and mathematics and provide girls and women with more role models. One of the activities arranged within the event involves editing Wikipedia to improve the representation of women in technology.
Image credit: https://commons.wikimedia.org/wiki/File:Ada_Lovelace_portrait.jpg
The Most Influential Women in Tech Today
And now let’s spend some time learning more about women who currently work in IT. Each of them can serve as an inspiring role model for those who are just thinking about starting a career in technology.
Susan Wojcicki
Photo credit: https://gaz.wiki/wiki/ru/Susan_Wojcicki
1. Susan Wojcicki is a business executive and CEO of YouTube. She has been working in the field of IT for over twenty years. Wojcicki was involved in the founding of Google and worked as its first marketing manager. It was Wojcicki who suggested that Google acquire YouTube, and she has been the CEO of the video-hosting service since 2014. Susan is the author of the excellent article How to Break Up the Silicon Valley Boys’ Club. You can follow her on Twitter at @SusanWojcicki.
Whitney Wolfe Herd
Photo credit: https://point.md/ru/novosti/lady/osnovatel-nitsa-bumble-stala-samoi-molodoi-zhenshchinoi-milliarderom-v-mire/
2. Whitney Wolfe Herd is an American entrepreneur and founder and CEO of Bumble. What is so special about Bumble? This dating app was created by a woman for women and allows them to take the first step in dating, giving them complete control over what is happening. Whitney Wolf Heard was previously VP of Marketing at Tinder but left the company because of discrimination. Wolfe recently joined the list of the youngest female billionaires in the world. It was the female lens that allowed her to make the application so convenient for women. The developers did everything possible to ensure a woman does not face body shaming, misogyny, or other forms of discrimination on the platform. You can read more about Whitney’s work and life via her Twitter account at @WhitWolfeHerd.
Reshma Saujani
Photo credit: https://www.cnet.com/features/girls-who-code-founder-wants-to-do-more-than-teach-girls-to-code/
3. Reshma Saujani is an American lawyer, politician, government employee, and founder of the nonprofit organization Girls Who Code. The main goal of the organization is to increase the number of women in IT. Reshma is the author of the famous TED Talk Teach girls bravery, not perfection (Reshma Saujani). She graduated from Harvard University and Yale Law School, and in 2010 she became the first Indian American to run for Congress. Reshma is on Twitter at @reshmasaujani.
Kimberly Bryant
Photo credit: https://www.leadingauthorities.com/uk/speakers/kimberly-bryant
4. Kimberly Bryant is the founder of the Black Girls CODE. Prior to its founding, Kimberly had worked in biotechnology. Kimberly’s main mission is to provide educational opportunities in IT for African American girls. Kimberly was inspired to create Black Girls CODE by her own daughter. She wanted her to have a learning environment in which the girl would not feel isolated. Kimberly’s mission is to teach a million black girls to write code by 2040. You can find her on both Facebook, at @blackgirlscode, and on her company’s Twitter account at @BlackGirlsCode.
Kate Crawford
Photo credit: https://www.theguardian.com/technology/2021/jun/06/microsofts-kate-crawford-ai-is-neither-artificial-nor-intelligent
5. Kate Crawford is not only an incredibly talented machine-learning specialist, but she is also a writer and composer. Crawford is a principal researcher at Microsoft Research (Social Media Collective) and cofounder of the AI Now Institute at New York University. In addition, she is a member of the Data-Driven Development Board of the World Economic Forum. The scope of her interests encompasses the changes in society caused by media technologies, as well as the impact of AI and machine learning on people. She writes a lot about this on her Twitter account at @katecrawford. Crawford is also a talented musician and cofounder of a record label, and she was previously part of an electronic-music duo.
Noushin Shabab
Photo credit: https://itwire.com/security/kaspersky-launches-tinycheck-tool-to-help-in-fighting-online-stalkers.html
6. Noushin Shabab has been a senior security researcher at Kaspersky Lab since 2016. As a child, Shabab was fond of puzzles and solving math problems. At school she often participated in programming contests. Noushin regularly speaks at various conferences and security events, and she also conducts thematic seminars. She is a member of Australian Women in Security Network (AWSN), which aims to unite, support, collaborate, and inspire women in the cybersecurity industry. You can find more about this on her Twitter account at @NoushinShbb.
Kike Oniwinde
Photo credit: https://www.cbi.org.uk/events/conference-series-diversity-inclusion-2020/speakers/kike-oniwinde-ceo-founder-byp-network/
7. Kike Oniwinde is a former athlete and javelin thrower. Today she is a cofounder of BYP Network, a platform that aims to connect Black professionals with corporations and each other. Kike holds a BA in Economics from the University of Nottingham and is also an MA fellow at the University of Florida. Kike believes that “technology is the future.” The ability to influence and shape the future with the help of technology is what attracted her to IT. You can find her on Twitter at @KikeOniwinde.
Ellen Kangru Pao
Photo credit: https://ghc.anitab.org/fr/speaker/ellen-pao/
8. Ellen Kangru Pao used to work as CEO of Reddit and is now CEO of Project Include. Ellen is a cofounder of this nonprofit organization dedicated to promoting diversity in technology. She often speaks publicly about sexism in Silicon Valley. Pao first raised this problem publicly in 2012 when she filed a discrimination lawsuit against her employer, Kleiner Perkins, a venture capital firm. Despite the fact that the case was ultimately lost, Pao’s lawsuit served as the impetus for further open and important discussions. She detailed her experience in Reset: My Fight for Inclusion and Lasting Change. She is on Twitter at @ekp.
Stacy Brown-Philpot
Photo credit: https://www.nbcnews.com/know-your-value/feature/how-taskrabbit-s-stacy-brown-philpot-creating-one-most-diverse-ncna1040096
9. Stacy Brown-Philpot is the CEO of TaskRabbit and a member of the board of directors of HP, Nordstrom, and Black Girls Code. She has also worked at Google — first as a sales director, then as head of the online sales department. On her LinkedIn, Stacy writes that she is inspired by the ability to influence the lives of people around the world on a daily basis. Her main purpose is to make it easier for others to achieve their goals. Due to the pandemic in 2020, a lot of things went wrong, and people had to rethink the way they live and work. Stacy does her best to make the world more inclusive, and her work is bearing fruit. Her Twitter account is @sbp04.
Chelsea Brown
Photo credit: https://www.globalapptesting.com/blog/the-women-who-changed-the-tech-world
10. Chelsea Brown specializes in cybersecurity. She is an ethical computer hacker and security consultant at L7SS. She helps to identify and eliminate cyber threats. Her mission is to do whatever it takes to ensure that businesses have the skills and tools needed to develop a safety culture. Chelsea has been working in this field for almost ten years. She is the creator of the website digitalmomtalk.com, a site offering comprehensive solutions for family safety online.
In the recent past, women’s lives were largely predetermined. Deprived of the opportunity to do anything outside their home and family, women were limited to taking care of the households, children, and husbands. Until very recently they had to fight not only for visibility in the professional area and the opportunity to follow their dreams, but also for equal working conditions.
The struggle is hardly over, but thanks to the efforts of many courageous predecessors and modern women working in the industry, we are taking steps toward change for the better.
Who are these courageous women?
Leaders, managers, specialists who advocate inclusiveness and nondiscrimination, those who have gone the hard way themselves, those who know what it is like to combine motherhood and work, those who do their best to change the lives of others for the better, those who teach, those who speak at public events, those who are involved in the development of technologies of the future and know that their work will most likely remain invisible and unnoticed, and those who, knowing this, still make significant contributions to technology.
If you have been waiting for the right moment to start taking your own first steps in the field of technology, then perhaps it is time. How about doing it now? Our courses can become the platform and impetus for your further professional development. We would love to help you reach your goals.
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https://medium.com/@careerist/top-ten-women-in-the-tech-industry-a515c4e897f8
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[]
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2021-12-15 07:19:16.906000+00:00
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['Woman In Tech', 'It', 'Womanhood', 'Tech']
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Title Top Ten Women Tech IndustryContent history invisibility women’s labor many area life old world Hidden Figures movie released 2016 tell story female mathematician African American origin played vital role development one first NASA space program Catherine Johnson Dorothy Vaughan Mary Jackson calculation worked “human computers” instead recognized acknowledged faced discrimination devaluation first glance might seem contribution woman area programming computer science cybernetics informatics insignificant Nothing could truth Taking trouble study topic little care precision learn modern female specialist many talented courageous predecessor Bit Predecessors huge contribution development industry made Ada Lovelace later article Grace Hopper scientist United States Navy rear admiral pioneer computer programming Hedy Lamarr inventor actress coinvented early version frequencyhopping spread spectrum communication Annie Easley computer rocket scientist mathematician Mary Wilkes programmer developer known worked LINC computer considered world’s first personal computer Adele Goldberg scientist participated development Smalltalk80 programming language objectoriented programming Radia Perlman programmer network engineer creator Spanning Tree Protocol Karen Spärck Jones pioneer field computer technology developed concept underlies modern search engine Elizabeth J Feinler headed Center Networked Information Systems Stanford Research Institute name path easy one Hardly effort persistence enabled modern woman work programming computing Despite positive shift towards acceptance recognition however woman still face discrimination combat female specialist need supportive professional community well public discussion topic day Increase Visibility Women Tech single way increase visibility woman tech industry One event aimed reaching goal Ada Lovelace Day held annually second Tuesday October since 2009 Augusta Ada King Countess Lovelace English mathematician writer worked mechanical generalpurpose computer initially developed Charles Babbage first create algorithm program machine reason considered world’s first programmer Ada Lovelace Day held increase visibility woman computer science technology engineering mathematics provide girl woman role model One activity arranged within event involves editing Wikipedia improve representation woman technology Image credit httpscommonswikimediaorgwikiFileAdaLovelaceportraitjpg Influential Women Tech Today let’s spend time learning woman currently work serve inspiring role model thinking starting career technology Susan Wojcicki Photo credit httpsgazwikiwikiruSusanWojcicki 1 Susan Wojcicki business executive CEO YouTube working field twenty year Wojcicki involved founding Google worked first marketing manager Wojcicki suggested Google acquire YouTube CEO videohosting service since 2014 Susan author excellent article Break Silicon Valley Boys’ Club follow Twitter SusanWojcicki Whitney Wolfe Herd Photo credit httpspointmdrunovostiladyosnovatelnitsabumblestalasamoimolodoizhenshchinoimilliarderomvmire 2 Whitney Wolfe Herd American entrepreneur founder CEO Bumble special Bumble dating app created woman woman allows take first step dating giving complete control happening Whitney Wolf Heard previously VP Marketing Tinder left company discrimination Wolfe recently joined list youngest female billionaire world female lens allowed make application convenient woman developer everything possible ensure woman face body shaming misogyny form discrimination platform read Whitney’s work life via Twitter account WhitWolfeHerd Reshma Saujani Photo credit httpswwwcnetcomfeaturesgirlswhocodefounderwantstodomorethanteachgirlstocode 3 Reshma Saujani American lawyer politician government employee founder nonprofit organization Girls Code main goal organization increase number woman Reshma author famous TED Talk Teach girl bravery perfection Reshma Saujani graduated Harvard University Yale Law School 2010 became first Indian American run Congress Reshma Twitter reshmasaujani Kimberly Bryant Photo credit httpswwwleadingauthoritiescomukspeakerskimberlybryant 4 Kimberly Bryant founder Black Girls CODE Prior founding Kimberly worked biotechnology Kimberly’s main mission provide educational opportunity African American girl Kimberly inspired create Black Girls CODE daughter wanted learning environment girl would feel isolated Kimberly’s mission teach million black girl write code 2040 find Facebook blackgirlscode company’s Twitter account BlackGirlsCode Kate Crawford Photo credit httpswwwtheguardiancomtechnology2021jun06microsoftskatecrawfordaiisneitherartificialnorintelligent 5 Kate Crawford incredibly talented machinelearning specialist also writer composer Crawford principal researcher Microsoft Research Social Media Collective cofounder AI Now Institute New York University addition member DataDriven Development Board World Economic Forum scope interest encompasses change society caused medium technology well impact AI machine learning people writes lot Twitter account katecrawford Crawford also talented musician cofounder record label previously part electronicmusic duo Noushin Shabab Photo credit httpsitwirecomsecuritykasperskylaunchestinychecktooltohelpinfightingonlinestalkershtml 6 Noushin Shabab senior security researcher Kaspersky Lab since 2016 child Shabab fond puzzle solving math problem school often participated programming contest Noushin regularly speaks various conference security event also conduct thematic seminar member Australian Women Security Network AWSN aim unite support collaborate inspire woman cybersecurity industry find Twitter account NoushinShbb Kike Oniwinde Photo credit httpswwwcbiorgukeventsconferenceseriesdiversityinclusion2020speakerskikeoniwindeceofounderbypnetwork 7 Kike Oniwinde former athlete javelin thrower Today cofounder BYP Network platform aim connect Black professional corporation Kike hold BA Economics University Nottingham also fellow University Florida Kike belief “technology future” ability influence shape future help technology attracted find Twitter KikeOniwinde Ellen Kangru Pao Photo credit httpsghcanitaborgfrspeakerellenpao 8 Ellen Kangru Pao used work CEO Reddit CEO Project Include Ellen cofounder nonprofit organization dedicated promoting diversity technology often speaks publicly sexism Silicon Valley Pao first raised problem publicly 2012 filed discrimination lawsuit employer Kleiner Perkins venture capital firm Despite fact case ultimately lost Pao’s lawsuit served impetus open important discussion detailed experience Reset Fight Inclusion Lasting Change Twitter ekp Stacy BrownPhilpot Photo credit httpswwwnbcnewscomknowyourvaluefeaturehowtaskrabbitsstacybrownphilpotcreatingonemostdiversencna1040096 9 Stacy BrownPhilpot CEO TaskRabbit member board director HP Nordstrom Black Girls Code also worked Google — first sale director head online sale department LinkedIn Stacy writes inspired ability influence life people around world daily basis main purpose make easier others achieve goal Due pandemic 2020 lot thing went wrong people rethink way live work Stacy best make world inclusive work bearing fruit Twitter account sbp04 Chelsea Brown Photo credit httpswwwglobalapptestingcomblogthewomenwhochangedthetechworld 10 Chelsea Brown specializes cybersecurity ethical computer hacker security consultant L7SS help identify eliminate cyber threat mission whatever take ensure business skill tool needed develop safety culture Chelsea working field almost ten year creator website digitalmomtalkcom site offering comprehensive solution family safety online recent past women’s life largely predetermined Deprived opportunity anything outside home family woman limited taking care household child husband recently fight visibility professional area opportunity follow dream also equal working condition struggle hardly thanks effort many courageous predecessor modern woman working industry taking step toward change better courageous woman Leaders manager specialist advocate inclusiveness nondiscrimination gone hard way know like combine motherhood work best change life others better teach speak public event involved development technology future know work likely remain invisible unnoticed knowing still make significant contribution technology waiting right moment start taking first step field technology perhaps time course become platform impetus professional development would love help reach goalsTags Woman Tech Womanhood Tech
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What is RDP and How it Works
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The Windows Remote Desktop Connection software gives users the ability to connect to a remote Windows PC or server over the internet or on a local network, giving them full access to the tools and software installed. This is made possible by Microsoft’s Remote Desktop Protocol (or RDP for short). Remote Desktop Protocol (RDP) is a protocol to access and control a computer over a network. RDP can work as a remote access solution. It lets users operate their office desktop computer from anywhere in the world. So in this article we try to understand RDP in simple language like What is RDP and how it works Also we will explain how you can use RDP in Windows.
What is RDP
The Remote Desktop Protocol lets remote users to see and use Windows on a device from another location.It enables network administrators to remotely diagnose problems that individual users encounter as well as gives users remote access to their physical work desktop computers.Windows comes with a remote desktop client that can be used to access the complete Windows Desktop environment remotely. It’s very useful for people who use multiple computers for work.
How RDP works
RDP establishes a dedicated, encrypted network connection between the host system and the remote desktop. Through this connection, mouse and keyboard data flow upstream from the user while presentation data flow downstream from the host system. Application execution, data storage and processing remain on the host system. An RDP-enabled application or service packages the data that is to be transmitted and the Microsoft Communications Service directs the data to an RDP channel. From there, the OS encrypts the RDP data and adds it to a frame so that it can be transmitted.
How to use Remote Desktop Protocol ( RDP)
To use a remote desktop , a user or admin must install RDP client software to connect to the remote Windows PC or server, which must be running RDP server software. A graphical user interface enables the remote user open applications and edit files just as if they were sitting in front of their desktop. RDP clients are available for most versions of Windows as well as for macOS, Linux, Unix, Android and iOS
How to connect Windows PC or server via Remote Desktop Connection
Open the Remote Desktop Connection.( Start> All Programs> Accessories> Remote Desktop Connection ) Type the IP address of your Remote Computer or Server Enter Username and Password Click Connect
The remote desktop connection is established.
Benefits of RDP
128-bit encryption
32-bit color support
Audio, file system, printer, and port redirection to allow users to connect to local resources from within a terminal session
Support for a number of different network topologies
applications on a remote desktop can be run on a local computer
The ability to disconnect temporarily without logging off
Disadvantages of RDP
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https://medium.com/@bhavnasingh8180/what-is-rdp-and-how-it-works-2d9bc019fc0d
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['Bhavna Singh']
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2021-12-21 16:11:43.885000+00:00
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['It', 'Technology', 'Computer Science', 'Information Technology', 'Rdp']
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Title RDP WorksContent Windows Remote Desktop Connection software give user ability connect remote Windows PC server internet local network giving full access tool software installed made possible Microsoft’s Remote Desktop Protocol RDP short Remote Desktop Protocol RDP protocol access control computer network RDP work remote access solution let user operate office desktop computer anywhere world article try understand RDP simple language like RDP work Also explain use RDP Windows RDP Remote Desktop Protocol let remote user see use Windows device another locationIt enables network administrator remotely diagnose problem individual user encounter well give user remote access physical work desktop computersWindows come remote desktop client used access complete Windows Desktop environment remotely It’s useful people use multiple computer work RDP work RDP establishes dedicated encrypted network connection host system remote desktop connection mouse keyboard data flow upstream user presentation data flow downstream host system Application execution data storage processing remain host system RDPenabled application service package data transmitted Microsoft Communications Service directs data RDP channel OS encrypts RDP data add frame transmitted use Remote Desktop Protocol RDP use remote desktop user admin must install RDP client software connect remote Windows PC server must running RDP server software graphical user interface enables remote user open application edit file sitting front desktop RDP client available version Windows well macOS Linux Unix Android iOS connect Windows PC server via Remote Desktop Connection Open Remote Desktop Connection Start Programs Accessories Remote Desktop Connection Type IP address Remote Computer Server Enter Username Password Click Connect remote desktop connection established Benefits RDP 128bit encryption 32bit color support Audio file system printer port redirection allow user connect local resource within terminal session Support number different network topology application remote desktop run local computer ability disconnect temporarily without logging Disadvantages RDPTags Technology Computer Science Information Technology Rdp
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North America accounts largest share in Global 3D Scanner Industry
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Stratistics MRC’s report on Global 3D Scanner Market discusses about driving factors, opportunities, type, product, range, technology, price range, offering, configuration, application, scanners, end user, and upcoming challenges.
A 3D scanner is an imaging device that collects distance point measurements from a real-world object and translates them into a virtual 3D object. 3D scanner can scan the accurate size, volume and shape of an object and easily provides the 3D information of object. 3D scanners process digital information using laser light. It is basically used for capturing the three-dimensional views or attributes of a particular object along with its basic information like texture and color. 3D Scanner saves the time required in a manufacturing process and makes the quality of output much better.
View complete 3D Scanner Market with Table of Content @ https://www.strategymrc.com/report/3d-scanner-market/toc
By geography, North America is going to have high growth during the forecast period as North America is known for its manufacturing prowess in the automobile, healthcare and aerospace industries. In North America countries like U.S, Canada has always been at the forefront of adopting new technologies for various reasons. The North American 3D scanners manufactures have also found customers demand in new fields like forensics, crime scene investigation, fashion and jewellery market which in turn results in the growth of 3D scanners market around the region.
Request a Sample of 3D Scanner Market research @ https://www.strategymrc.com/report/3d-scanner-market/request-sample
Some of the key players profiled in the 3D Scanner Market include 3D Systems, Inc, Metrologic Group, Automated Precision, Inc., Hexagon AB, Trimble Navigation Ltd., Creaform Inc., Faro Technologies Inc., Autodesk INC., Topcon Corporation, Maptek, Ametek Inc, Riegl Laser Measurement Systems GmbH., ShapeGrabber, Inc., Nikon Metrology NV and Sirona Dental Systems.
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
For more information about this report visit @ https://www.strategymrc.com/report/3d-scanner-market
Related Markets:
1) https://www.strategymrc.com/report/intelligent-apps-market
2) https://www.strategymrc.com/report/crowdsourced-security-market
About Us:
Stratistics MRC offer a wide spectrum of research and consulting services with in-depth knowledge of different industries. Our research reports and publications are routed to help our clients to design their business models and enhance their business growth in the competitive market scenario. We have a strong team with hand-picked consultants including project managers, implementers, industry experts, researchers, research evaluators and analysts with years of experience in delivering the complex projects.
Contact Us:
Email: [email protected]
Organization: Stratistics Market Research Consulting Pvt Ltd
Phone: +1–301–202–5929
Website: https://www.strategymrc.com
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https://medium.com/@bhavani.ch96/north-america-accounts-largest-share-in-global-3d-scanner-industry-9fa9a3b9297e
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[]
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2021-12-22 09:09:55.024000+00:00
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['3d Scanner', 'Telecom', 'It']
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Title North America account largest share Global 3D Scanner IndustryContent Stratistics MRC’s report Global 3D Scanner Market discus driving factor opportunity type product range technology price range offering configuration application scanner end user upcoming challenge 3D scanner imaging device collect distance point measurement realworld object translates virtual 3D object 3D scanner scan accurate size volume shape object easily provides 3D information object 3D scanner process digital information using laser light basically used capturing threedimensional view attribute particular object along basic information like texture color 3D Scanner save time required manufacturing process make quality output much better View complete 3D Scanner Market Table Content httpswwwstrategymrccomreport3dscannermarkettoc geography North America going high growth forecast period North America known manufacturing prowess automobile healthcare aerospace industry North America country like US Canada always forefront adopting new technology various reason North American 3D scanner manufacture also found customer demand new field like forensics crime scene investigation fashion jewellery market turn result growth 3D scanner market around region Request Sample 3D Scanner Market research httpswwwstrategymrccomreport3dscannermarketrequestsample key player profiled 3D Scanner Market include 3D Systems Inc Metrologic Group Automated Precision Inc Hexagon AB Trimble Navigation Ltd Creaform Inc Faro Technologies Inc Autodesk INC Topcon Corporation Maptek Ametek Inc Riegl Laser Measurement Systems GmbH ShapeGrabber Inc Nikon Metrology NV Sirona Dental Systems report offer Market share assessment regional countrylevel segment Strategic recommendation new entrant Covers Market data year 2019 2020 2021 2025 2028 Market Trends Drivers Constraints Opportunities Threats Challenges Investment Opportunities recommendation Strategic recommendation key business segment based market estimation Competitive landscaping mapping key common trend Company profiling detailed strategy financials recent development Supply chain trend mapping latest technological advancement information report visit httpswwwstrategymrccomreport3dscannermarket Related Markets 1 httpswwwstrategymrccomreportintelligentappsmarket 2 httpswwwstrategymrccomreportcrowdsourcedsecuritymarket Us Stratistics MRC offer wide spectrum research consulting service indepth knowledge different industry research report publication routed help client design business model enhance business growth competitive market scenario strong team handpicked consultant including project manager implementers industry expert researcher research evaluator analyst year experience delivering complex project Contact Us Email salesstrategymrccom Organization Stratistics Market Research Consulting Pvt Ltd Phone 1–301–202–5929 Website httpswwwstrategymrccomTags 3d Scanner Telecom
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189,225 |
6 Best DMP Use Cases
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What is DMP? How Does it Benefit your Business?
Data management platforms are used to manage & segment the 3rd party, anonymous, or hashed data. These platforms help marketers in segregating the audience for online advertising purposes.
Data management platforms often use big data and artificial intelligence to segment large sets of data.
But as it deals with third-party data, marketers have to make sure that they are not flagging the data privacy regulations.
These platforms also provide you the access to audience analytics, integration with your CRM, and mixing the event attributes through the Boolean expressions.
Let’s take a look at some of the best DMP use cases to understand the benefits of DMP. You will also be able to understand how it can be implemented in your line of business
Top 6 DMP Use Cases
Allstate
Allstate is a famous American insurance company. It was facing an issue in setting up the right target audience through the tools. It also wanted to keep a track of the media partner’s promotional activities.
Its marketing ecosystem was complex due to the use of multiple DMP platforms. These platforms include email marketing platforms, social media channels, and other promotional channels.
The company was looking for an alternative to bring online and offline channel data together. It also wanted to improve the transparency and visibility in its marketing channels.
It decided to partner with Neustar for a solution to address these challenges. The marketers at Allstate could easily integrate all of its marketing efforts. Also, it could connect the first-party and third-party data.
Neustar provided the Neustar OneID system, and the marketers at Allstate were able to match 99% of offline data with the 58% online data.
Connecting all the touchpoints online and offline has helped the company to get fresh insights. It has also improved data intelligence.
Princess Cruises
The Princess Cruises line is headquartered in Santa Clara, California. It wanted to reach out to the potential cruise travelers and inspire them to take on the new adventure.
It also wanted to work on hyper-personalization to serve its target audience with tailor-made content.
It wanted to use a DMP system that can integrate the data from different sources and channels into one system. It approached the Adobe DMP for the same.
Adobe’s DMP was deployed within 3 months of approach. With the help of Adobe’s DMP, the company could save 65% of its marketing spend with intelligent audience suppression.
The marketers at the company could convert 300% more third-party data into first-party data with it. Through Adobe’s other marketing programs, the cruise company increased its customer base.
It also made the data integration between the first-party and third-party effortless.
You May Also Like: Top 7 Differentiating Factors in CDP Vs. DMP Comparison
National Bank of Canada
It is the sixth-largest bank in Canada, headquartered in Montreal, and has more than 2.4 million clients.
The bank wanted to increase its audience reach through targeted advertising. It also wanted to reach out to the parts of Canada that have less brick and mortar branches.
Another key objective of the bank’s marketing efforts was to optimize and increase its digital presence. With this, the company planned to move towards data-based decision models.
Hence it decided to partner with Adobe DMP with the mentioned capabilities. With the help of Adobe Marketing Suite, the bank could get a holistic view of customers and increase the scope of data-based decision models.
The partnership also helped the bank to streamline its marketing process. And it has resulted in lowering the marketing expenditure. This cost is estimated to be around 30% less with personalized content marketing tactics.
ESI Media
Many famous publication houses & journalism outlets like The Independent, London Live, and London Evening Standard come under ESI Media.
It has over 24 million visitors per month and their general demographic is well above average household income.
This audience is harder to reach and hence ESI gets much of its revenue through the advertisements.
ESI wanted to improve the user experience with programmatic advertising and improve visibility. The company needed a multilayered data through which they could identify, segment, and target the audience in a better way.
The company also wanted to bring transparency to the first party and the third party data that its agencies use.
It decided to partner with Salesforce Krux for a DMP platform. Its key objective was to deliver an agile solution and handle multilayered data integrations.
This partnership helped the ad buyers to access the third party data in an improved manner. It also helped the ad buyers with the key insights on ad placements and the related strategy.
This helped the ESI to bring in more ad buyers on their websites without hampering the user experience.
Fandom
Fandom, which is more famously known as Wikia, has more than 120 million worldwide active fans. Wikia cross channel data is highly valuable.
And the company knew that if it could find the right advertisers for the data, it could charge premium.
But, in order to do that, the company needed a platform that could integrate the first-party and third-party data. And as this was a new venture, the company decided to partner with Salesforce Krux for DMP.
In a short time of this collaboration, the company launched an audience-aware strategy. Its revenues for CPM increased by 220% for wide display images, and by 270% for small display images.
This has helped the company’s reputation for advertising significantly.
Sky UK
Sky Sports is a world-famous broadcaster. And Sky UK wanted to use the customer data to deliver personalized experiences. It also wanted to improve customer interactions and provide better customer care.
To achieve these objectives, it decided to partner with Adobe DMP solution. The collaboration allowed the company to create a hyper-segmented target audience.
The machine learning ability of the platform helped Sky UK to get advanced insights and improve relationships.
Key Takeaways:
We can see from the above-mentioned use cases that DMP can be used for:
|
https://medium.com/@davewhite9494/6-best-dmp-use-cases-2f6c6eada0a2
|
['Dave White']
|
2021-12-22 14:52:59.635000+00:00
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['It', 'Platform', 'Management', 'Data']
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Title 6 Best DMP Use CasesContent DMP Benefit Business Data management platform used manage segment 3rd party anonymous hashed data platform help marketer segregating audience online advertising purpose Data management platform often use big data artificial intelligence segment large set data deal thirdparty data marketer make sure flagging data privacy regulation platform also provide access audience analytics integration CRM mixing event attribute Boolean expression Let’s take look best DMP use case understand benefit DMP also able understand implemented line business Top 6 DMP Use Cases Allstate Allstate famous American insurance company facing issue setting right target audience tool also wanted keep track medium partner’s promotional activity marketing ecosystem complex due use multiple DMP platform platform include email marketing platform social medium channel promotional channel company looking alternative bring online offline channel data together also wanted improve transparency visibility marketing channel decided partner Neustar solution address challenge marketer Allstate could easily integrate marketing effort Also could connect firstparty thirdparty data Neustar provided Neustar OneID system marketer Allstate able match 99 offline data 58 online data Connecting touchpoints online offline helped company get fresh insight also improved data intelligence Princess Cruises Princess Cruises line headquartered Santa Clara California wanted reach potential cruise traveler inspire take new adventure also wanted work hyperpersonalization serve target audience tailormade content wanted use DMP system integrate data different source channel one system approached Adobe DMP Adobe’s DMP deployed within 3 month approach help Adobe’s DMP company could save 65 marketing spend intelligent audience suppression marketer company could convert 300 thirdparty data firstparty data Adobe’s marketing program cruise company increased customer base also made data integration firstparty thirdparty effortless May Also Like Top 7 Differentiating Factors CDP Vs DMP Comparison National Bank Canada sixthlargest bank Canada headquartered Montreal 24 million client bank wanted increase audience reach targeted advertising also wanted reach part Canada le brick mortar branch Another key objective bank’s marketing effort optimize increase digital presence company planned move towards databased decision model Hence decided partner Adobe DMP mentioned capability help Adobe Marketing Suite bank could get holistic view customer increase scope databased decision model partnership also helped bank streamline marketing process resulted lowering marketing expenditure cost estimated around 30 le personalized content marketing tactic ESI Media Many famous publication house journalism outlet like Independent London Live London Evening Standard come ESI Media 24 million visitor per month general demographic well average household income audience harder reach hence ESI get much revenue advertisement ESI wanted improve user experience programmatic advertising improve visibility company needed multilayered data could identify segment target audience better way company also wanted bring transparency first party third party data agency use decided partner Salesforce Krux DMP platform key objective deliver agile solution handle multilayered data integration partnership helped ad buyer access third party data improved manner also helped ad buyer key insight ad placement related strategy helped ESI bring ad buyer website without hampering user experience Fandom Fandom famously known Wikia 120 million worldwide active fan Wikia cross channel data highly valuable company knew could find right advertiser data could charge premium order company needed platform could integrate firstparty thirdparty data new venture company decided partner Salesforce Krux DMP short time collaboration company launched audienceaware strategy revenue CPM increased 220 wide display image 270 small display image helped company’s reputation advertising significantly Sky UK Sky Sports worldfamous broadcaster Sky UK wanted use customer data deliver personalized experience also wanted improve customer interaction provide better customer care achieve objective decided partner Adobe DMP solution collaboration allowed company create hypersegmented target audience machine learning ability platform helped Sky UK get advanced insight improve relationship Key Takeaways see abovementioned use case DMP used forTags Platform Management Data
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189,226 |
10 Courses On Building A Product Startup Using Services
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This is for IT and IT-enabled businesses wanting to understand how to get early clients by providing services, as well as existing IT-service companies looking to transition into product businesses.
Why is this set of skills so important?
Raising funding for startups in Silicon Valley is a low-probability game. Fewer than 1% who try actually succeed.
Outside some of the global startup hubs, the startup ecosystems are mostly immature, and the probability gets even lower.
Seed investors are mostly operating as growth investors, expecting that the entrepreneur will somehow manage to bridge the gap and bring a concept to realization. In fact, what these investors really want is to invest in businesses that have traction, not just validation.
As an entrepreneur, how do you go from concept to traction? How do you bridge the seed capital gap? What do you do if you are full of dreams but stuck in the gap between concept and seed?
Offering a consulting service is one of the best ways to bootstrap your way to early revenue. You could sell your services to a prospective customer and be paid while validating your business assumptions. This will help in two ways: you get to know your clients better and you validate your assumptions.
If you take this course, you’ll see how other successful entrepreneurs have done just that.
Don’t forget about other ways of bootstrapping your startup before you are ready for outside funding. The following courses cover other bootstrapping methods that have been used by successful startup founders.
In fact, you could very well end up combining several of these methods above.
You could be a solo entrepreneur bootstrapping with a paycheck and piggybacking on a platform, providing services to a customer. You then productize.
You could be a startup team bootstrapping with a paycheck and piggybacking on a platform, providing services to a customer. You then productize.
You could be a startup team bootstrapping with a paycheck and piggybacking on a platform, providing services to a customer. You then productize. And you directly exit.
We love bootstrapping, but we never rule out outside capital. This set of courses covers the various stages of startup funding, from pre-seed to series A. Get to know how investors think, so you can speak their language and attain that elusive Holy Grail of investor-entrepreneur fit.
All of the above courses are based on The 1Mby1M Methodology. This collection contains a tribal knowledge of successful tech entrepreneurs, investors, and thought leaders that can’t be found anywhere else. By taking those courses, you can gain instructive perspectives on how to build a thriving IT-business methodically, step by step, instead of guessing.
If you have any specific question, come and see me at a 1Mby1M free roundtable.
P.S. We’re looking to partner with community leaders who write blogs, teach and mentor entrepreneurs, and help support startup ecosystems in every corner of the world, no matter how small or how remote. I have written about my own journey building startup ecosystems around the world, and how you can draw from my lessons from the trenches. If you’re interested in partnering with 1Mby1M, please consider joining our ambassador program.
Looking For Some Hands-On Advice?
For entrepreneurs who want to discuss their specific businesses with me, I’m very happy to assess your situation during my free online 1Mby1M Roundtables, held almost every week. You can also check out our free Bootstrapping Course, our Udemy courses, YouTube channel, podcast interviews with VCs and Founders.
Photo by Razvan Chisu on Unsplash.
|
https://medium.com/@sramana/10-courses-on-building-a-product-startup-using-services-b29d6ebe201d
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['Sramana Mitra']
|
2021-12-14 14:52:13.970000+00:00
|
['It', 'Startup Lessons', 'Entrepreneurship', 'Startup', 'Entrepreneur']
|
Title 10 Courses Building Product Startup Using ServicesContent ITenabled business wanting understand get early client providing service well existing ITservice company looking transition product business set skill important Raising funding startup Silicon Valley lowprobability game Fewer 1 try actually succeed Outside global startup hub startup ecosystem mostly immature probability get even lower Seed investor mostly operating growth investor expecting entrepreneur somehow manage bridge gap bring concept realization fact investor really want invest business traction validation entrepreneur go concept traction bridge seed capital gap full dream stuck gap concept seed Offering consulting service one best way bootstrap way early revenue could sell service prospective customer paid validating business assumption help two way get know client better validate assumption take course you’ll see successful entrepreneur done Don’t forget way bootstrapping startup ready outside funding following course cover bootstrapping method used successful startup founder fact could well end combining several method could solo entrepreneur bootstrapping paycheck piggybacking platform providing service customer productize could startup team bootstrapping paycheck piggybacking platform providing service customer productize could startup team bootstrapping paycheck piggybacking platform providing service customer productize directly exit love bootstrapping never rule outside capital set course cover various stage startup funding preseed series Get know investor think speak language attain elusive Holy Grail investorentrepreneur fit course based 1Mby1M Methodology collection contains tribal knowledge successful tech entrepreneur investor thought leader can’t found anywhere else taking course gain instructive perspective build thriving ITbusiness methodically step step instead guessing specific question come see 1Mby1M free roundtable PS We’re looking partner community leader write blog teach mentor entrepreneur help support startup ecosystem every corner world matter small remote written journey building startup ecosystem around world draw lesson trench you’re interested partnering 1Mby1M please consider joining ambassador program Looking HandsOn Advice entrepreneur want discus specific business I’m happy ass situation free online 1Mby1M Roundtables held almost every week also check free Bootstrapping Course Udemy course YouTube channel podcast interview VCs Founders Photo Razvan Chisu UnsplashTags Startup Lessons Entrepreneurship Startup Entrepreneur
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189,227 |
Scale-up Spotlight: A conversation with Co-founder and CEO of Sendcloud, Rob van den Heuvel
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Scale-up Spotlight: A conversation with Co-founder and CEO of Sendcloud, Rob van den Heuvel
We spoke with the CEO and Co-founder of Sendcloud, Rob van den Heuvel, about the growth of his company and… Top Business Tech Dec 22, 2021·3 min read
We spoke with the CEO and Co-founder of Sendcloud, Rob van den Heuvel, about the growth of his company and how it has adapted to the post-Covid-19 world.
Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to become international giants. Rob van den Heuvel came up with the idea for Sendcloud back in 2012 when he and his partners Bas Smeulders (Co-founder and COO) and Sabi Tolou (Co-founder and CCO) all ran an online store in phone accessories. “Things were going great, and our businesses were growing,” he explained, “but we were struggling with shipping as it was both time-consuming and expensive. After some beers, we decided to come up with a solution ourselves and asked a friend to help us build the software. Sendcloud was born, and the rest is history!”
Sendcloud started in the Netherlands but has quickly become one of the fastest growing scale-ups in Europe, with more than 23,000 customers across the UK, France, Germany, Spain, Italy, Belgium, and Austria. Its current customers range from small to enterprise-sized online retailers in industries ranging from fashion and electronics to food and drink.
Sendcloud differentiates itself in the market by being customer- and solution-centric, saying: “technology is at the heart of everything we do here”. Its end-to-end product covers the entire process, putting everything they need in one platform. In comparison, most retailers typically use three or four separate tools for shipping, labels, order picking, and returns.
Through its carrier and partner network, Sendcloud positions itself as one of the European leaders in enabling retailers to grow internationally. It’s also fully scalable, catering to businesses of all sizes, whether they ship 40 parcels a month or 400,000.
Covid-19 has massively affected businesses in the last two years, and e-commerce gained rapid momentum because of the lockdown measures as high street stores closed and people flocked to online shopping in huge numbers. When asked about Sendcloud’s last milestone as a company, van den Heuvel said: “it has to be rapidly expanding our team to keep up with this growth. We started with 140 employees in 2020 and recently reached the milestone of 300 employees” reiterating our status as one of the fastest growing companies in Europe.
Where other companies have had to slow their work down to adapt to the new changes, Sendcloud has found itself in a state of flux. This meant hiring people even faster than planned and managing all of this remotely. The biggest challenge for Sendcloud according to van der Heuvel has been scaling up the business even faster than originally expected whilst making sure new members are onboarded properly and staff remain motivated whilst working remotely.
E-commerce has grown tremendously during this past year, but now that shops have reopened and consumers have returned to the high street, this growth will naturally slow down. However, it can still be expected that many consumers will opt for online shopping in the long term. Lockdown has really caused an acceleration of an ongoing trend that ensures their safety and gives them peace of mind in a dangerous world.
Read More:
In the post-Covid world, many consumers may be craving the physical shopping experience and excitement that you simply can’t provide online. However, consumers have realized the full range of benefits of online shopping, from the peace of mind to deliveries built around their schedule, and have made it part of their routine. Covid-19 has set an irreversible trend when it comes to online shopping, and an omnichannel approach to shopping is here to stay as consumers get used to this new shopping environment.
Click here to discover more of our podcasts
For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!
Follow us on LinkedIn and Twitter
|
https://medium.com/tbtech-news/scale-up-spotlight-a-conversation-with-co-founder-and-ceo-of-sendcloud-rob-van-den-heuvel-ef41443afff3
|
['Top Business Tech']
|
2021-12-22 12:14:14.639000+00:00
|
['It', 'Cybersecurity', 'Technology', 'Business', 'Scaleup Spotlight']
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Title Scaleup Spotlight conversation Cofounder CEO Sendcloud Rob van den HeuvelContent Scaleup Spotlight conversation Cofounder CEO Sendcloud Rob van den Heuvel spoke CEO Cofounder Sendcloud Rob van den Heuvel growth company and… Top Business Tech Dec 22 2021·3 min read spoke CEO Cofounder Sendcloud Rob van den Heuvel growth company adapted postCovid19 world Sendcloud allinone shipping platform ecommerce business want become international giant Rob van den Heuvel came idea Sendcloud back 2012 partner Bas Smeulders Cofounder COO Sabi Tolou Cofounder CCO ran online store phone accessory “Things going great business growing” explained “but struggling shipping timeconsuming expensive beer decided come solution asked friend help u build software Sendcloud born rest history” Sendcloud started Netherlands quickly become one fastest growing scaleups Europe 23000 customer across UK France Germany Spain Italy Belgium Austria current customer range small enterprisesized online retailer industry ranging fashion electronics food drink Sendcloud differentiates market customer solutioncentric saying “technology heart everything here” endtoend product cover entire process putting everything need one platform comparison retailer typically use three four separate tool shipping label order picking return carrier partner network Sendcloud position one European leader enabling retailer grow internationally It’s also fully scalable catering business size whether ship 40 parcel month 400000 Covid19 massively affected business last two year ecommerce gained rapid momentum lockdown measure high street store closed people flocked online shopping huge number asked Sendcloud’s last milestone company van den Heuvel said “it rapidly expanding team keep growth started 140 employee 2020 recently reached milestone 300 employees” reiterating status one fastest growing company Europe company slow work adapt new change Sendcloud found state flux meant hiring people even faster planned managing remotely biggest challenge Sendcloud according van der Heuvel scaling business even faster originally expected whilst making sure new member onboarded properly staff remain motivated whilst working remotely Ecommerce grown tremendously past year shop reopened consumer returned high street growth naturally slow However still expected many consumer opt online shopping long term Lockdown really caused acceleration ongoing trend ensures safety give peace mind dangerous world Read postCovid world many consumer may craving physical shopping experience excitement simply can’t provide online However consumer realized full range benefit online shopping peace mind delivery built around schedule made part routine Covid19 set irreversible trend come online shopping omnichannel approach shopping stay consumer get used new shopping environment Click discover podcasts news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Cybersecurity Technology Business Scaleup Spotlight
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189,228 |
Why business leaders must add software due diligence to their investment arsenal
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Why business leaders must add software due diligence to their investment arsenal
Philippe Thomas, CEO at Vaultinum, explains why the current due diligence measures carried out by many investors are insufficient, given that software is increasingly a primary asset. Philippe discusses the main risks that threaten investors who do not implement comprehensive software due diligence and gives advice on how to change this. Top Business Tech Dec 18, 2021·5 min read
Philippe Thomas, CEO at Vaultinum, explains why the current due diligence measures carried out by many investors are insufficient, given that software is increasingly a primary asset. Philippe discusses the main risks that threaten investors who do not implement comprehensive software due diligence and gives advice on how to change this.
In the Department for Business, Energy & Industrial Industry’s 2021 UK Innovation Strategy, the UK government marks technology as a priority sector, owing to its fundamental contributions to pressing national and global challenges. The sector’s importance has also been demonstrated by its growth, with investment in the UK’s tech startups and scaleups reaching a record £13.5bn in the first half of this year. This widespread belief that the tech industry has a crucial role to play in our economy and society makes getting tech investment right more important than ever; the stakes have never been higher.
Due diligence is an essential step in the pre-acquisition and investment rounds phase of any deal, regardless of its contents. These efforts have historically focused on financial, legal, human resources, and operations, which are evidently of the utmost importance for investors. Whilst software due diligence is now implemented by some investors, it is generally not comprehensive, not carried out by experts, and done manually, meaning that many issues are not identified. Due diligence processes simply haven’t caught up to the growing collective understanding that software is significant, or some would even say a primary, asset in most deals taking place today. This urgently needs to change.
Making the move to comprehensive software due diligence
As leaders will already be aware, due diligence is an investigative process undertaken before entering into an investment with another party. The importance of due diligence as a concept is widely understood but including software within its remit is not so well-known. Software due diligence is a process of identifying vulnerabilities associated with a software and its source code, covering areas such as maintainability, scalability, data security risks, and licensing. Acquiring an awareness of these risks helps investors and buyers mitigate catastrophic legal, financial, and reputational consequences in the future.
As with any form of due diligence, it is important that investors choose a reliable and specialized third party to provide this service. In order to run software due diligence, the third-party provider will need to gain access to the software’s source code, usually kept under lock and key. To ensure that the software remains protected throughout the due diligence process, investors must opt for a provider that is ISO27001 certified, has experience in securely archiving data, and uses siloed servers located in a place where regulation provides strong data protection. Once a provider has been chosen, the process can begin with an assessment of the organization’s existing understanding of security issues and protection measures. Then follows an in-depth analysis of every line of the source code, with a report being produced that offers a comprehensive picture of any risk areas and precise resolution recommendations. At the end of this process, investors will be much more knowledgeable about the software they are investing in and make a well-informed decision about whether to invest. If they do choose to invest, they will enter the investment equipped with a detailed understanding of the exact measures urgently required to secure their investment.
Identifying potential risk points in a software
There are a number of potential issues that can be identified through software due diligence, which truly highlight the importance of its execution. Data vulnerabilities are perhaps some of the most visible software risks within the business community, owing to a sharp rise in publicity for data breaches that have occurred during mergers and acquisitions in recent years. An infamous example that took place in 2016 is that of Marriot International, a hotel chain that acquired Starwood Hotels & Resorts in a deal to the tune of US$13.3bn. Marriot were ultimately fined $123mn by Britain’s Information Commissioner’s Office when it was revealed that a 2014 data breach in Starwood’s reservation system exposed 400 million guests’ personal data. Even though the breach itself occurred prior to the merger, Marriot remained financially and legally liable for Starwood’s mistake, and the two businesses suffered lasting reputational injuries. If Marriot had carried out more comprehensive software due diligence prior to the merger, this may have been identified, and its catastrophic consequences avoided.
A less publicized but nevertheless extremely important potential vulnerability is that of maintainability, which in turn affects a software’s scalability. Given that comprehensive software due diligence is able to analyze every line of a software’s code, it is able to flag any areas within the code that may currently or in the near future no longer be maintainable. In doing so, the analysis highlights any use of code that no longer functions as it was originally intended, or usage of open source software that has become out of date and cannot easily be maintained by another developer. Any such evidence signifies that the software lacks maintainability and suggests that it is unlikely to be scalable. As a result, investors can easily understand whether software is worth investing in or not; even if you pour capital into ‘dinosaur’ software, it may not return significant profits in the long run.
Finally, comprehensive software due diligence analyses the usage of open source software within a wider code base. Drawing on open-source software is not a red flag in itself; it speeds up development and provides a constant stream of new and innovative solutions generated by developers working together worldwide. However, pressure to develop fast can mean that developers lose sight of the licensing restrictions attached to open source software. If a license is particularly contaminating, businesses may be liable to pay a fee for the usage of open source code, or even be required to make the entire in-house developed code base public. Investors must be aware of any such licenses before they make an investment because they can vastly change the value and terms of the asset.
READ MORE:
Entering an investment with an awareness of any potential vulnerabilities is essential for those investing in software, to avoid dramatic reputational, financial, and legal damage. Investors must begin to include comprehensive software due diligence, carried out by a trusted third party, into their pre-acquisition routine, before it’s too late.
For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!
Follow us on LinkedIn and Twitter
|
https://medium.com/tbtech-news/why-business-leaders-must-add-software-due-diligence-to-their-investment-arsenal-e70f3da7c381
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['Top Business Tech']
|
2021-12-18 09:06:05.323000+00:00
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['It', 'Due Diligence', 'Software', 'Leadership', 'News']
|
Title business leader must add software due diligence investment arsenalContent business leader must add software due diligence investment arsenal Philippe Thomas CEO Vaultinum explains current due diligence measure carried many investor insufficient given software increasingly primary asset Philippe discus main risk threaten investor implement comprehensive software due diligence give advice change Top Business Tech Dec 18 2021·5 min read Philippe Thomas CEO Vaultinum explains current due diligence measure carried many investor insufficient given software increasingly primary asset Philippe discus main risk threaten investor implement comprehensive software due diligence give advice change Department Business Energy Industrial Industry’s 2021 UK Innovation Strategy UK government mark technology priority sector owing fundamental contribution pressing national global challenge sector’s importance also demonstrated growth investment UK’s tech startup scaleups reaching record £135bn first half year widespread belief tech industry crucial role play economy society make getting tech investment right important ever stake never higher Due diligence essential step preacquisition investment round phase deal regardless content effort historically focused financial legal human resource operation evidently utmost importance investor Whilst software due diligence implemented investor generally comprehensive carried expert done manually meaning many issue identified Due diligence process simply haven’t caught growing collective understanding software significant would even say primary asset deal taking place today urgently need change Making move comprehensive software due diligence leader already aware due diligence investigative process undertaken entering investment another party importance due diligence concept widely understood including software within remit wellknown Software due diligence process identifying vulnerability associated software source code covering area maintainability scalability data security risk licensing Acquiring awareness risk help investor buyer mitigate catastrophic legal financial reputational consequence future form due diligence important investor choose reliable specialized third party provide service order run software due diligence thirdparty provider need gain access software’s source code usually kept lock key ensure software remains protected throughout due diligence process investor must opt provider ISO27001 certified experience securely archiving data us siloed server located place regulation provides strong data protection provider chosen process begin assessment organization’s existing understanding security issue protection measure follows indepth analysis every line source code report produced offer comprehensive picture risk area precise resolution recommendation end process investor much knowledgeable software investing make wellinformed decision whether invest choose invest enter investment equipped detailed understanding exact measure urgently required secure investment Identifying potential risk point software number potential issue identified software due diligence truly highlight importance execution Data vulnerability perhaps visible software risk within business community owing sharp rise publicity data breach occurred merger acquisition recent year infamous example took place 2016 Marriot International hotel chain acquired Starwood Hotels Resorts deal tune US133bn Marriot ultimately fined 123mn Britain’s Information Commissioner’s Office revealed 2014 data breach Starwood’s reservation system exposed 400 million guests’ personal data Even though breach occurred prior merger Marriot remained financially legally liable Starwood’s mistake two business suffered lasting reputational injury Marriot carried comprehensive software due diligence prior merger may identified catastrophic consequence avoided le publicized nevertheless extremely important potential vulnerability maintainability turn affect software’s scalability Given comprehensive software due diligence able analyze every line software’s code able flag area within code may currently near future longer maintainable analysis highlight use code longer function originally intended usage open source software become date cannot easily maintained another developer evidence signifies software lack maintainability suggests unlikely scalable result investor easily understand whether software worth investing even pour capital ‘dinosaur’ software may return significant profit long run Finally comprehensive software due diligence analysis usage open source software within wider code base Drawing opensource software red flag speed development provides constant stream new innovative solution generated developer working together worldwide However pressure develop fast mean developer lose sight licensing restriction attached open source software license particularly contaminating business may liable pay fee usage open source code even required make entire inhouse developed code base public Investors must aware license make investment vastly change value term asset READ Entering investment awareness potential vulnerability essential investing software avoid dramatic reputational financial legal damage Investors must begin include comprehensive software due diligence carried trusted third party preacquisition routine it’s late news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Due Diligence Software Leadership News
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189,229 |
Dell’s Concept Stanza converts your chicken scratch to digital text article by wishtech solution
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Dell has shown off a new concept device that (let’s be honest) may never actually come out — but it’s a lot of fun to play with. The Concept Stanza is an 11-inch tablet that’s meant to simplify the process of taking notes at work. The idea is that if you write on the Stanza and then double tap your notes, they’ll be instantly converted to digital text. Connect it to a computer, and your notes will show up on the big screen.
Now, this is obviously not a revolutionary use case — devices like Samsung Galaxy Notes can convert handwritten notes to digital ones already. But the big difference with the Stanza is that it’s just for writing — there are no cameras, speakers, or ports on the device, in an effort to create what Dell describes as a “distraction-free experience.”
Dell’s tablet can also recognize more than letters. You can draw a line through text to delete it and can theoretically digitize shapes (such as Venn diagrams) as well. Separately, the Stanza can serve as an external monitor to extend your screen.
The Dell Concept Stanza mounted horizontally on a stand with the stylus magnetically attached to the top, on a desk with a cup of pens and a row of notebooks in the background. The screen displays BioFrame 2.0 software.
There’s the stylus, magnetically attached.
I got to try the Stanza out for a few brief minutes. It was a comfortable writing experience — the stylus is compact and the tablet’s screen is smooth. The device correctly interpreted all of my (fairly messy) writing. In English, that is — though we were told that the device is supposed to support a whole bunch of languages, I tried writing some things in Chinese and Korean characters that it did not recognize.
So, work in progress. Since the Stanza is still in the concept stage, there’s no pricing and availability yet, and no guarantee that it’s going to become a real thing you can buy. But it could certainly be a nifty tool for boardroom and classroom use. It’s the rare concept device that I think seems pretty ready to go — though I hope it figures out how to do multiple languages at once.
|
https://medium.com/@riya_13327/dells-concept-stanza-converts-your-chicken-scratch-to-digital-text-article-by-wishtech-solution-a7d4a6391040
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['Riya Thakur']
|
2021-12-17 06:15:11.235000+00:00
|
['It', 'Netflix', 'Bloging', 'Blog', 'Tech']
|
Title Dell’s Concept Stanza convert chicken scratch digital text article wishtech solutionContent Dell shown new concept device let’s honest may never actually come — it’s lot fun play Concept Stanza 11inch tablet that’s meant simplify process taking note work idea write Stanza double tap note they’ll instantly converted digital text Connect computer note show big screen obviously revolutionary use case — device like Samsung Galaxy Notes convert handwritten note digital one already big difference Stanza it’s writing — camera speaker port device effort create Dell describes “distractionfree experience” Dell’s tablet also recognize letter draw line text delete theoretically digitize shape Venn diagram well Separately Stanza serve external monitor extend screen Dell Concept Stanza mounted horizontally stand stylus magnetically attached top desk cup pen row notebook background screen display BioFrame 20 software There’s stylus magnetically attached got try Stanza brief minute comfortable writing experience — stylus compact tablet’s screen smooth device correctly interpreted fairly messy writing English — though told device supposed support whole bunch language tried writing thing Chinese Korean character recognize work progress Since Stanza still concept stage there’s pricing availability yet guarantee it’s going become real thing buy could certainly nifty tool boardroom classroom use It’s rare concept device think seems pretty ready go — though hope figure multiple language onceTags Netflix Bloging Blog Tech
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189,230 |
Open Source: The model that revolutionized the software industry
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Open Source is one of the most widespread and powerful resources available for today’s developers and, in particular, for independent developers.
These developers benefit from the work of collaborative development community networks, and no longer have to start development projects from scratch.
What is the Open Source model?
The expression “Open Source” groups together all development environments that make programming code available to any user.
Therefore, Open Source software solutions are those whose source code has been developed with the purpose of facilitating inspection, modification, and/or improvement by anyone who requires it, usually for the purpose of creating another application.
In fact, the source code is a component of the software that goes unnoticed by an ordinary user, since it is not visible. Basically, it is the code that programmers write to make the software work correctly and fulfill its functions, whether it is a complex program or an application.
When programmers have access to the source code of a software, they are able to improve it, add more functions, and optimize the code. They can even correct errors or bugs that originated in previous versions.
It should be noted that Open Source is not the same as free software, since the latter is software that can be downloaded and distributed free of charge.
The 9 main characteristics of the Open Source model
In order to explain the characteristics of Open Source, we refer to the Open Source Initiative, the educational organization dedicated to explaining, managing, and defending the “Open Source” label.
First of all, the institution indicates that this computer resource is not only characterized by free access to the source code, but also a series of conditions and criteria applied to the distribution of Open Source software, including:
1. Free redistribution
The license does not restrict any person or entity from selling or giving away the software as part of an aggregate distribution of software.
Besides that, obtaining the license shall not require the payment of a royalty or other remuneration for such sale.
2. Source code
The program must include the source code and allow distribution in both Open Source and compiled form.
Moreover, if any variant of a software is not distributed with the source code, it is essential to provide a well-promoted means to obtain it for a reasonable reproduction cost or, preferably, to allow its downloading through the Internet free of charge.
In addition, it warns that the source code must be the preferred option for a programmer to modify the program. It is not valid to deliberately distort the source code and intermediate forms. reprocessor or translator output are not allowed.
3. Derivative works
The license allows modifications and derivative applications, as well as their distribution under the same terms as the original software license.
4. Open Source and integrity of the author source code
To quote the Open Source Initiative directly:
The license may restrict source-code from being distributed in modified form only if the license allows the distribution of “patch files” with the source code for the purpose of modifying the program at build time. The license must explicitly permit distribution of software built from modified source code. The license may require derived works to carry a different name or version number from the original software.
5. Open Source is inclusive
The license shall not discriminate against any person or group of persons because of their characteristics or conditions, nor shall it restrict the use of the resource to a specific field of work.
Therefore, the use of the code in companies or in scientific research, including genetics, may not be restricted.
6. License distribution
The rights inherent in the program shall apply to all those to whom the program is redistributed, without requiring the execution of an additional license by the parties involved.
7. The license will not be specific to certain products
The rights related to the program will not depend on whether the program is part of a particular software distribution.
In other words, if the program is taken from such a distribution and is used or distributed under the terms of the program’s license, all parties to whom it is redistributed will have the same rights granted in conjunction with the original software distribution.
8. The license shall not restrict other software
The license shall not impose restrictions on other software distributed in conjunction with the licensed software.
To illustrate with an example: the license will not require that all other software distributed on the same medium be without a doubt, Open Source is one of the most widespread and powerful resources available for today’s developers and, in particular, for independent developers.
These developers benefit from the work of collaborative development community networks, and no longer have to start development projects from scratch.
9. The Open Source license is technologically neutral
No provision of the license shall be based on any single technology or on any particular style of interface.
Open Source vs Proprietary systems (main 3 differences)
Before establishing the differences between Open Source and proprietary systems, it is important to remember that the latter, also known as proprietary or closed, are those that do not allow free access to their source code.
That is to say, the reading, modification, and adaptation of the latter is the sole responsibility of its developers. In fact, a license or subscription fee is required for use by third parties.
In addition to the examples already given, we can add that business solutions such as CRM or ERP are usually closed source, as in the case of Salesforce.
1. Operational differences
Usability: Proprietary solutions require specialists to operate them. These specialists know all of the details and how to get the most out of them.
Maintenance and monitoring: For these tasks, the difference is favorable for proprietary software because they usually have very powerful internal resources for maintenance. Open Source software does not have similar tools.
2. Support and community
Proprietary solutions usually have a very effective 24/7 support service. In the case of Open Source models, their support is lower and, for this reason, it is necessary to seek support from collaborative user communities.
The availability of large support communities is a favorable and valuable feature of Open Source environments. Salesforce has promoted the Trailblazers community where users themselves can share knowledge, provide support, and build a network of contacts to enrich themselves with help from the experience of other users.
3. Flexibility and functionality
Proprietary solutions offer a large number and variety of functionalities.
However, when it comes to making changes, they are not as flexible as Open Source models since modifications must be made following the manufacturer’s guidelines to ensure the quality and efficiency of the product.
Open Source & the Collaborative Model
Since their emergence over two decades ago, the flexibility and versatility of Open Source solutions have given rise to a wide variety of tools and applications used in many different organizations, regardless of their sector or size.
Today, the growing popularity of Open Source coincides with the rise of technologies with very similar guiding principles, such as cloud computing, big data, machine learning, and advanced analytics.
How Nuvolar takes full advantage of Open Source & Proprietary Software
At Nuvolar, we are experts in web and application development for companies of all sectors.
For this reason, we know and take advantage of the potential of Open Source resources to help us with complementary tasks, and we use the full potential of proprietary software to structure effective business solutions that optimize business processes and customer interactions.
We are certified partners of Salesforce, and we have been developing Salesforce-related projects for more than twelve years.
For this reason, we have a staff of multidisciplinary professionals capable of understanding the needs of our customers and building efficient and dynamic solutions.
Our development model is based on agile methodologies, allowing us to perform an iterative process of continuous improvement of applications and deliver complete products within agreed deadlines.
Contact us and find out why we are your ideal technology partner!
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https://medium.com/@nuvolar/open-source-the-model-that-revolutionized-the-software-industry-d0aecfc5060f
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['Nuvolar Works']
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2021-12-13 13:40:43.279000+00:00
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['It', 'Salesforce', 'Software Development', 'Software', 'Open Source']
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Title Open Source model revolutionized software industryContent Open Source one widespread powerful resource available today’s developer particular independent developer developer benefit work collaborative development community network longer start development project scratch Open Source model expression “Open Source” group together development environment make programming code available user Therefore Open Source software solution whose source code developed purpose facilitating inspection modification andor improvement anyone requires usually purpose creating another application fact source code component software go unnoticed ordinary user since visible Basically code programmer write make software work correctly fulfill function whether complex program application programmer access source code software able improve add function optimize code even correct error bug originated previous version noted Open Source free software since latter software downloaded distributed free charge 9 main characteristic Open Source model order explain characteristic Open Source refer Open Source Initiative educational organization dedicated explaining managing defending “Open Source” label First institution indicates computer resource characterized free access source code also series condition criterion applied distribution Open Source software including 1 Free redistribution license restrict person entity selling giving away software part aggregate distribution software Besides obtaining license shall require payment royalty remuneration sale 2 Source code program must include source code allow distribution Open Source compiled form Moreover variant software distributed source code essential provide wellpromoted mean obtain reasonable reproduction cost preferably allow downloading Internet free charge addition warns source code must preferred option programmer modify program valid deliberately distort source code intermediate form reprocessor translator output allowed 3 Derivative work license allows modification derivative application well distribution term original software license 4 Open Source integrity author source code quote Open Source Initiative directly license may restrict sourcecode distributed modified form license allows distribution “patch files” source code purpose modifying program build time license must explicitly permit distribution software built modified source code license may require derived work carry different name version number original software 5 Open Source inclusive license shall discriminate person group person characteristic condition shall restrict use resource specific field work Therefore use code company scientific research including genetics may restricted 6 License distribution right inherent program shall apply program redistributed without requiring execution additional license party involved 7 license specific certain product right related program depend whether program part particular software distribution word program taken distribution used distributed term program’s license party redistributed right granted conjunction original software distribution 8 license shall restrict software license shall impose restriction software distributed conjunction licensed software illustrate example license require software distributed medium without doubt Open Source one widespread powerful resource available today’s developer particular independent developer developer benefit work collaborative development community network longer start development project scratch 9 Open Source license technologically neutral provision license shall based single technology particular style interface Open Source v Proprietary system main 3 difference establishing difference Open Source proprietary system important remember latter also known proprietary closed allow free access source code say reading modification adaptation latter sole responsibility developer fact license subscription fee required use third party addition example already given add business solution CRM ERP usually closed source case Salesforce 1 Operational difference Usability Proprietary solution require specialist operate specialist know detail get Maintenance monitoring task difference favorable proprietary software usually powerful internal resource maintenance Open Source software similar tool 2 Support community Proprietary solution usually effective 247 support service case Open Source model support lower reason necessary seek support collaborative user community availability large support community favorable valuable feature Open Source environment Salesforce promoted Trailblazers community user share knowledge provide support build network contact enrich help experience user 3 Flexibility functionality Proprietary solution offer large number variety functionality However come making change flexible Open Source model since modification must made following manufacturer’s guideline ensure quality efficiency product Open Source Collaborative Model Since emergence two decade ago flexibility versatility Open Source solution given rise wide variety tool application used many different organization regardless sector size Today growing popularity Open Source coincides rise technology similar guiding principle cloud computing big data machine learning advanced analytics Nuvolar take full advantage Open Source Proprietary Software Nuvolar expert web application development company sector reason know take advantage potential Open Source resource help u complementary task use full potential proprietary software structure effective business solution optimize business process customer interaction certified partner Salesforce developing Salesforcerelated project twelve year reason staff multidisciplinary professional capable understanding need customer building efficient dynamic solution development model based agile methodology allowing u perform iterative process continuous improvement application deliver complete product within agreed deadline Contact u find ideal technology partnerTags Salesforce Software Development Software Open Source
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189,231 |
Multiple deaths confirmed after tornado hits Amazon warehouse by wishtech solution
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An Amazon warehouse in Edwardsville, Illinois collapsed following a bout of severe weather and tornados that ripped across the Midwest and South on Friday night. According to a report from Reuters, at least six deaths have been confirmed, and a number of workers are still unaccounted for.
A post on Illinois’ Collinsville Emergency Management Agency’s Facebook page called the collapse a “mass casualty” incident. It later posted an update with a photo of the event’s aftermath, showing a large portion of the warehouse completely torn away by the storm.
During a press conference this morning, police chief Mike Fillback told reporters that authorities have had trouble finding out “how many people we actually had at that facility at the time because it’s not a set staff.” Amazon management was at the scene to help create a list of staff members who are accounted for, however, Fillback notes that it’s still difficult to determine how many people remain trapped inside the collapsed building.
According to Reuters, at least 45 people reportedly made it out of the facility safely. While some were transported by bus to a safe area and reunited with family, others were able to leave the scene on their own (via NBC News). It remains unclear how many people were originally in the building, but as NBC News notes, authorities estimate that 110 workers could’ve been inside at the time.
“ THE SAFETY AND WELL-BEING OF OUR EMPLOYEES AND PARTNERS IS OUR TOP PRIORITY RIGHT NOW”
“ The safety and well-of our employees and partners is our top priority right now,” Amazon spokesperson Richard Rocha said in a statement to The Verge. “We’re assessing the situation and will share additional information when it’s available.”
Illinois wasn’t the only state affected by the severe storms. According to NBC News, 70 fatalities are expected in Kentucky, while one was killed after a possible tornado hit a nursing home in Arkansas. President Joe Biden sent out a tweet Saturday morning, stating that the administration is “working with Governors to ensure they have what they need as the search for survivors and damage assessments continue.”
Amazon founder Jeff Bezos responded to the incident on Saturday night via Twitter. “All of Edwardsville should know that the Amazon team is committed to supporting them and will be by their side through this crisis,” he wrote. Bezos had been in Texas that morning for his spaceflight company’s rocket launch that brought six people to space, including former NFL star Michael Strahan.
“ Requiring workers to work through such a major tornado warning event as this was inexcusable,” said Stuart Appelbaum, the president of the Retail, Wholesale, and Department Store Union. “This is another outrageous example of the company putting profits over the health and safety of their workers, and we can not stand for this.”
Update December 12th 2021, 12:30 PM ET: Updated to reflect that there are now six confirmed deaths and that at least 45 workers have made it out of the warehouse safely, as well as added that authorities estimate that 110 workers were in the warehouse at the time. Also inserted a tweet from Amazon founder Jeff Bezos and a statement from the Retail, Wholesale, and Department Store Union.
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https://medium.com/@riya_13327/multiple-deaths-confirmed-after-tornado-hits-amazon-warehouse-by-wishtech-solution-24c9ce23fe87
|
['Riya Thakur']
|
2021-12-14 06:40:13.099000+00:00
|
['It', 'Netflix', 'Blgging', 'Blogging', 'Amazon']
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Title Multiple death confirmed tornado hit Amazon warehouse wishtech solutionContent Amazon warehouse Edwardsville Illinois collapsed following bout severe weather tornado ripped across Midwest South Friday night According report Reuters least six death confirmed number worker still unaccounted post Illinois’ Collinsville Emergency Management Agency’s Facebook page called collapse “mass casualty” incident later posted update photo event’s aftermath showing large portion warehouse completely torn away storm press conference morning police chief Mike Fillback told reporter authority trouble finding “how many people actually facility time it’s set staff” Amazon management scene help create list staff member accounted however Fillback note it’s still difficult determine many people remain trapped inside collapsed building According Reuters least 45 people reportedly made facility safely transported bus safe area reunited family others able leave scene via NBC News remains unclear many people originally building NBC News note authority estimate 110 worker could’ve inside time “ SAFETY WELLBEING EMPLOYEES PARTNERS TOP PRIORITY RIGHT NOW” “ safety wellof employee partner top priority right now” Amazon spokesperson Richard Rocha said statement Verge “We’re assessing situation share additional information it’s available” Illinois wasn’t state affected severe storm According NBC News 70 fatality expected Kentucky one killed possible tornado hit nursing home Arkansas President Joe Biden sent tweet Saturday morning stating administration “working Governors ensure need search survivor damage assessment continue” Amazon founder Jeff Bezos responded incident Saturday night via Twitter “All Edwardsville know Amazon team committed supporting side crisis” wrote Bezos Texas morning spaceflight company’s rocket launch brought six people space including former NFL star Michael Strahan “ Requiring worker work major tornado warning event inexcusable” said Stuart Appelbaum president Retail Wholesale Department Store Union “This another outrageous example company putting profit health safety worker stand this” Update December 12th 2021 1230 PM ET Updated reflect six confirmed death least 45 worker made warehouse safely well added authority estimate 110 worker warehouse time Also inserted tweet Amazon founder Jeff Bezos statement Retail Wholesale Department Store UnionTags Netflix Blgging Blogging Amazon
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189,232 |
Beyond Bitcoin: 2022’s defining crypto trends
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Beyond Bitcoin: 2022’s defining crypto trends
As economies around the world continue to pivot to the crypto market, there’s no doubt that 2022 will see the innovation stakes raised even higher. Kristjan Kangro, CEO and founder of Change, a European cryptocurrency investing platform for retail investors, explores the defining cryptocurrency trends to come in the year ahead. Top Business Tech Dec 22, 2021·4 min read
As economies around the world continue to pivot to the crypto market, there’s no doubt that 2022 will see the innovation stakes raised even higher. Kristjan Kangro, CEO and founder of Change, a European cryptocurrency investing platform for retail investors, explores the defining cryptocurrency trends to come in the year ahead.
To say that 2021 has been a big year for the crypto market is an understatement. Cryptocurrency has now become more than just the choice of the ‘digitally savvy’ but a pillar of popular culture. Crypto is now not only recognised by major institutions but embedded within more leading businesses than ever before. Earlier this year the capitalisation of the market saw a threefold increase to an all-time high of $2.5 trillion, and this is just beginning.
Amid the rising case for a more transparent, digitalised approach to global finance, the crypto industry continues to evolve rapidly — going beyond its early Bitcoin origins, to effectively transform the face of finance as we know it. The result is an abundance of opportunity for the investor in-the-know to grow their portfolio and unlock new profit potential. But, with so many different crypto trends on the market, where to begin?
The DeFi Disruptor
One of the most important and exciting innovations to gain ground in the past twelve months is without a doubt decentralised finance. For those less familiar, decentralised finance (DeFi) is the concept of moving power and control away from traditional financial institutions, such as banks and brokerages, and into the hands of people like you and me.
It brings to life a world where financial transactions and products are all run on a public blockchain without a middleman. Effectively creating a more transparent, open and free financial system by reducing complicated procedures and costly checks associated with traditional finance. Applied en masse, it will result in a truly global economy; an economy where anyone, irrespective of the financial infrastructure or controls in their own country will have the same access and opportunities as everyone else.
Given that many millions of people are currently ‘underbanked’ or ‘unbanked’ it could help play a big role in tackling poverty too. For those already in the traditional financial world, the improved transparency and accountability makes the financial system as a whole more stable, meaning scenarios like the 2008 financial crisis would become far less likely.
Over the course of 2021 we’ve seen more companies and countries look at ways to embrace DeFi. Scores of DeFi projects have been launched and according to accountancy giant EY — the value of assets locked into DeFi grew from less than $1 billion in June 2020 to more than $98 billion in September 2021. This trend looks set to dominate in 2022 as new DeFi coins, projects and innovations continue to come to the fore.
More than a Token Movement
Non-fungible tokens (NFTs) are another incredibly exciting area, although NFTs are predominantly used in art, music and sports, they have recently expanded to include other types of digital property, including digital real estate. As the world becomes more digitalised and connected, the opportunity for fraud, identity theft and other cyber security breaches is on the rise. NFTs can play part of the solution.
Due to the way each asset is minted uniquely as an NFT on a blockchain, it offers the ultimate decentralized and immutable verification. In the future this could help everyone from brands, insurance companies and banks through to institutes and governments across the world. How? By speeding up all the types of application and identification processes through the ability to verify and trust the same single code.
One example might be a designer shoe brand which uses NFTs to verify its products — where each serialised pair of shoes has a unique ID embedded in the physical product which can be scanned by companies and consumers to prove its authenticity. In this way, in the future NFTs won’t just be confined to the big-tickets items like art, but instead could be used for everything from your cinema ticket and gym subscription through to your car key.
Crypto choices
As Bitcoin is the most established and widely used crypto asset, it is understandable why it may be the obvious first investment choice. However, in the next few years we’ll see other areas of the crypto world really start to take hold. Some great current examples include Cardano (ADA) & Polkadot (DOT). Both offer an interesting play to hedge against Ethereum as potential competitors for the best smart contracts platform. Solana (SOL) is also worth a mention, it’s one of the fastest growing blockchain ecosystems and offers a great way to scale user friendly apps.
Uniswap (UNI) is another one to watch. As the world’s largest decentralised exchange, Uniswap by market capitalisation, it’s a key player in its field and a driving force behind a lot of crypto innovation happening today. Alongside the wider DeFi movement, the public are going to see plenty more DeFi assets and services come to the forefront too and make themselves more known in the mainstream. We know this because in Change, over 90% of our community stated a clear interest in getting to know more DeFi assets alone last year.
Read More:
As we look to the year ahead, there’s no doubt that we’ll see a continued increase in market acceleration as more and more people turn to crypto. In this way, taking the time to keep on top of the market and joining a crypto community, or two, online could pay dividends.
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https://medium.com/tbtech-news/beyond-bitcoin-2022s-defining-crypto-trends-6bb138ce9e8d
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['Top Business Tech']
|
2021-12-22 15:16:15.006000+00:00
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['It', 'Technology', 'Cryptocurrency', 'Business', 'Fintech']
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Title Beyond Bitcoin 2022’s defining crypto trendsContent Beyond Bitcoin 2022’s defining crypto trend economy around world continue pivot crypto market there’s doubt 2022 see innovation stake raised even higher Kristjan Kangro CEO founder Change European cryptocurrency investing platform retail investor explores defining cryptocurrency trend come year ahead Top Business Tech Dec 22 2021·4 min read economy around world continue pivot crypto market there’s doubt 2022 see innovation stake raised even higher Kristjan Kangro CEO founder Change European cryptocurrency investing platform retail investor explores defining cryptocurrency trend come year ahead say 2021 big year crypto market understatement Cryptocurrency become choice ‘digitally savvy’ pillar popular culture Crypto recognised major institution embedded within leading business ever Earlier year capitalisation market saw threefold increase alltime high 25 trillion beginning Amid rising case transparent digitalised approach global finance crypto industry continues evolve rapidly — going beyond early Bitcoin origin effectively transform face finance know result abundance opportunity investor intheknow grow portfolio unlock new profit potential many different crypto trend market begin DeFi Disruptor One important exciting innovation gain ground past twelve month without doubt decentralised finance le familiar decentralised finance DeFi concept moving power control away traditional financial institution bank brokerage hand people like brings life world financial transaction product run public blockchain without middleman Effectively creating transparent open free financial system reducing complicated procedure costly check associated traditional finance Applied en masse result truly global economy economy anyone irrespective financial infrastructure control country access opportunity everyone else Given many million people currently ‘underbanked’ ‘unbanked’ could help play big role tackling poverty already traditional financial world improved transparency accountability make financial system whole stable meaning scenario like 2008 financial crisis would become far le likely course 2021 we’ve seen company country look way embrace DeFi Scores DeFi project launched according accountancy giant EY — value asset locked DeFi grew le 1 billion June 2020 98 billion September 2021 trend look set dominate 2022 new DeFi coin project innovation continue come fore Token Movement Nonfungible token NFTs another incredibly exciting area although NFTs predominantly used art music sport recently expanded include type digital property including digital real estate world becomes digitalised connected opportunity fraud identity theft cyber security breach rise NFTs play part solution Due way asset minted uniquely NFT blockchain offer ultimate decentralized immutable verification future could help everyone brand insurance company bank institute government across world speeding type application identification process ability verify trust single code One example might designer shoe brand us NFTs verify product — serialised pair shoe unique ID embedded physical product scanned company consumer prove authenticity way future NFTs won’t confined bigtickets item like art instead could used everything cinema ticket gym subscription car key Crypto choice Bitcoin established widely used crypto asset understandable may obvious first investment choice However next year we’ll see area crypto world really start take hold great current example include Cardano ADA Polkadot DOT offer interesting play hedge Ethereum potential competitor best smart contract platform Solana SOL also worth mention it’s one fastest growing blockchain ecosystem offer great way scale user friendly apps Uniswap UNI another one watch world’s largest decentralised exchange Uniswap market capitalisation it’s key player field driving force behind lot crypto innovation happening today Alongside wider DeFi movement public going see plenty DeFi asset service come forefront make known mainstream know Change 90 community stated clear interest getting know DeFi asset alone last year Read look year ahead there’s doubt we’ll see continued increase market acceleration people turn crypto way taking time keep top market joining crypto community two online could pay dividend Click discover podcasts news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Technology Cryptocurrency Business Fintech
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189,233 |
Unlocking the Power of Robotic Process Automation
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We have witnessed a dramatic digital transformation where robots have restructured the way of doing tedious manual tasks. The software world is now adopting this through Robotic Process Automation or RPA.
What is “Robotic Process Automation” [RPA]?
In simple terms, RPA is a software technology that is a union of machine learning and artificial intelligence targeting automation of tedious — repetitive business tasks. Robotic automation processes enable an easier way to build, implement and manage software robots that form a part of the “digital workforce” that can communicate with any system or application.
Tagged benefits of Robotic Process Automation:
RPA offers to businesses much-needed cost savings, speed of processing, and even accuracy. These mainstream benefits of RPA change the dynamics of enterprise operations, thereby making it a focal point of a digital transformation journey. RPA results in a beneficial snowball effect across different businesses because of its remarkable offerings. These mainstream benefits of RPA change the dynamics of enterprise operations, thereby making it a focal point of several enterprises’ digital transformation journeys.
Productivity Booster:
The processes are executed quickly and with high precision. RPA portrays scalability by fulfilling the evolving requirements of businesses. With tasks being automated, employees can focus on strategic initiatives benefiting the organization.
Non-Invasive Technology:
In instances of continuing with legacy systems, RPA technology leverages the current systems. Automation of routine tasks is ensured along with the fundamental technology program being the same.
Compliance:
With RPA, there is minimal contact between employees and sensitive data and hence the chances of compliance issues are sidelined. It also helps in maintaining an audit trail history.
Exploring some popular Robotic Process Automation tools:
Having a watch for digitization, now the question is how do we embed robotic automation technology into our businesses? The answer lies within the different intelligent products that facilitate robotic process automation services.
Automation Anywhere is an innovative and robust RPA platform offering cloud-native, AI-driven, and web-based facilities for automation.
Differentiating factors :
i. Provides a developer-friendly work platform.
ii. IQ bot automatically categorizes, extracts, and authenticates data from documents and email threads.
iii. Offers web-based control room for hassle-free and systematic maintenance, scheduling, and execution of bots.
iv. Supports multi-user and multi-device features.
UiPath is an industry-popular automation suite platform offering end-to-end automation solutions for business transformations.
Differentiating factors :
i. Facilitates both attended (initiated by user actions) and unattended (executed on defined schedules or provoked by logic in the process flow) automation.
ii. 300+ built-in automation modules aiding extensive automation solutions.
iii. Provides a user-friendly dashboard with an easy drag and drop feature.
iv. Supports browser and mobile accessibility.
Microsoft Power Platform is a constructive set of applications that empower business intelligence, process automation, data analytics, and virtual agents.
Differentiating factors :
i. Offers an ‘enterprise-grade’ platform making business process management easy.
ii. Furnishes a code-free platform making it friendly for non-tech users.
iii. It is a single suite catering to robust analysis, progress, design, and automation. This rules out the need for 3rd party dependencies.
iv. Apps on Power Platform can be used on any device ensuring device compatibility and remote working.
v. Equipped with Office 365 integration facilitating seamless data management and daily business process.
Appian is a versatile company offering PaaS [platform as a service] for developing applications & workflows. Appian RPA is an attribute of the Appian platform used for automating repetitive and rules-oriented processes.
Differentiating factors :
i. Allows quick BOT building & execution with the help of built-in design tools and reliable cloud domain.
ii. Provides both Windows & Linux environments for automation deployment resulting in efficiency surge.
iii. Supports dynamic case management, ad-hoc actions, no-code policy, and AI, thereby easing complex process automation.
Why choose Codenatives?
We at Codenatives believe that adopting RPA into business operations will result in boundless growth. Investments in automation tools become worthy only when handled by a superlative team in this domain. Codenatives RPA experts are certified in the leading RPA platforms. In addition, Codenatives is also IBM certified partners with certified RPA specialists in IBM Platform offerings. We have helped customers across different business areas in scaling up their automation, developing & maintaining existing BOTs in RPA platforms, offer RPA and AI tool recommendations based on business requirement evaluation, hence delivering optimal solutions.
Codenatives Data & AI team has a history of empowering business intelligence through improved data visualizations, data warehousing, governance, and its quality, better enterprise reporting, performance dashboards, and self-service reporting and analytics (Adhoc) in 50+ project engagements since 2020. We also provide high-grade training in robotic process automation tools to build a proficient skill pool for providing RPA services and solutions. RPA professionals at Codenatives have expertise in several robotic automation software and have helped customers across multiple domains.
We have recently helped automate mundane processes such as insurance claim processing, billing, consolidating data from different sources, report generation, and auditing with insurance. We also handled virtual assistance and integration with their enterprise tools.
Now, many organizations are driving towards digital transformation and adopting robotic process automation for its unlimited benefits. There is a want for a technology that can take automation across all business areas and guarantee success in the long run. Codenatives stand by the side of their customers in supporting and discovering excellent automation opportunities and managing automated workflows.
Explore. Accelerate. Optimize
https://codenatives.com/unlocking-the-power-of-robotic-process-automation/
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https://medium.com/@codenativesseous/unlocking-the-power-of-robotic-process-automation-d32941b92887
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[]
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2021-12-22 13:28:22.154000+00:00
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['It', 'India', 'Chennai', 'Software Development', 'USA']
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Title Unlocking Power Robotic Process AutomationContent witnessed dramatic digital transformation robot restructured way tedious manual task software world adopting Robotic Process Automation RPA “Robotic Process Automation” RPA simple term RPA software technology union machine learning artificial intelligence targeting automation tedious — repetitive business task Robotic automation process enable easier way build implement manage software robot form part “digital workforce” communicate system application Tagged benefit Robotic Process Automation RPA offer business muchneeded cost saving speed processing even accuracy mainstream benefit RPA change dynamic enterprise operation thereby making focal point digital transformation journey RPA result beneficial snowball effect across different business remarkable offering mainstream benefit RPA change dynamic enterprise operation thereby making focal point several enterprises’ digital transformation journey Productivity Booster process executed quickly high precision RPA portrays scalability fulfilling evolving requirement business task automated employee focus strategic initiative benefiting organization NonInvasive Technology instance continuing legacy system RPA technology leverage current system Automation routine task ensured along fundamental technology program Compliance RPA minimal contact employee sensitive data hence chance compliance issue sidelined also help maintaining audit trail history Exploring popular Robotic Process Automation tool watch digitization question embed robotic automation technology business answer lie within different intelligent product facilitate robotic process automation service Automation Anywhere innovative robust RPA platform offering cloudnative AIdriven webbased facility automation Differentiating factor Provides developerfriendly work platform ii IQ bot automatically categorizes extract authenticates data document email thread iii Offers webbased control room hasslefree systematic maintenance scheduling execution bot iv Supports multiuser multidevice feature UiPath industrypopular automation suite platform offering endtoend automation solution business transformation Differentiating factor Facilitates attended initiated user action unattended executed defined schedule provoked logic process flow automation ii 300 builtin automation module aiding extensive automation solution iii Provides userfriendly dashboard easy drag drop feature iv Supports browser mobile accessibility Microsoft Power Platform constructive set application empower business intelligence process automation data analytics virtual agent Differentiating factor Offers ‘enterprisegrade’ platform making business process management easy ii Furnishes codefree platform making friendly nontech user iii single suite catering robust analysis progress design automation rule need 3rd party dependency iv Apps Power Platform used device ensuring device compatibility remote working v Equipped Office 365 integration facilitating seamless data management daily business process Appian versatile company offering PaaS platform service developing application workflow Appian RPA attribute Appian platform used automating repetitive rulesoriented process Differentiating factor Allows quick BOT building execution help builtin design tool reliable cloud domain ii Provides Windows Linux environment automation deployment resulting efficiency surge iii Supports dynamic case management adhoc action nocode policy AI thereby easing complex process automation choose Codenatives Codenatives believe adopting RPA business operation result boundless growth Investments automation tool become worthy handled superlative team domain Codenatives RPA expert certified leading RPA platform addition Codenatives also IBM certified partner certified RPA specialist IBM Platform offering helped customer across different business area scaling automation developing maintaining existing BOTs RPA platform offer RPA AI tool recommendation based business requirement evaluation hence delivering optimal solution Codenatives Data AI team history empowering business intelligence improved data visualization data warehousing governance quality better enterprise reporting performance dashboard selfservice reporting analytics Adhoc 50 project engagement since 2020 also provide highgrade training robotic process automation tool build proficient skill pool providing RPA service solution RPA professional Codenatives expertise several robotic automation software helped customer across multiple domain recently helped automate mundane process insurance claim processing billing consolidating data different source report generation auditing insurance also handled virtual assistance integration enterprise tool many organization driving towards digital transformation adopting robotic process automation unlimited benefit want technology take automation across business area guarantee success long run Codenatives stand side customer supporting discovering excellent automation opportunity managing automated workflow Explore Accelerate Optimize httpscodenativescomunlockingthepowerofroboticprocessautomationTags India Chennai Software Development USA
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189,234 |
Top 5 Open Source Intelligence (OSINT) Challenges
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Open-Source Intelligence, more commonly known as “OSINT” is a technology that uses data from publicly available sources for data intelligence purposes.
Even though similar intelligence technologies have been present over hundreds of years, OSINT has gathered momentum after the digital revolution.
And the data security laws such as GDPR have only strengthened the use of a proper OSINT system.
A lot of technologies such as machine learning, predictive analysis, and behavioral science have used the OSINT for better understanding the data subjects’ behavior and patterns.
According to the RAND model of OSINT, intelligence technology works on four key steps with respect to the information available on news, social media, and gray literature. These steps are:
Collection
Acquisition
Retention
Processing
Translation
Aggregation
Exploitation
Authentication
Credibility Evaluation
Contextualization
Production
Classification
Dissemination
These steps allow the gathered intelligence to be more authentic and reliable. But collecting and processing such complicated processes requires more time and effort from the data scientists.
As OSINT does thorough research and involves complicated analysis, there are a few challenges which you need to overcome while implementing OSINT. We will be discussing those OSINT challenges in this blog.
Challenges in Implementing OSINT Approach
OSINT may provide you the most complex and useful intelligence, but there are a lot of factors which you need to consider while understanding the scope & challenges of OSINT.
Impact of Data Security Laws
The emphasis on data security increased with the implementation of stringent data security laws such as the General Data Protection Rule (GDPR).
These data security laws meant that data scientists had to change the way they used to collect, process, and analyze the data to draw conclusions.
Organizations now have to take into consideration the explicit consent of the data subjects before they process the analysis of the collected information. This is one of the key OSINT challenges for various organizations.
Content Filtration
The Digital revolution has allowed users worldwide to connect and express their views freely and reach out to the global audience without spending any money.
But, the digital revolution has also increased the volume of the data. In open-source intelligence, you need to have high-quality data to get the most valuable intelligence reports.
It means organizations need to apply various content filters to get the highest data quality. Organizations are working on this OSINT challenge by training their data -scientists in improving their skill-sets.
Amount of Data Rejections & work involved is high
As the quality of the collected data is expected to be high, the number of rejected and invalid data is also considerably high.
This leads to a higher level of effort required by the data scientists. Also, as OSINT computes and delivers complex and accurate data, the number of efforts required to collect, process, and deliver these data are more.
Overlapping Nature
Open Source Intelligence a combination of a lot of other intelligence technologies such as Geo-Spatial Intelligence (GEOINT), Measurement and Signature Intelligence (MASINT), Human Intelligence (HUMINT), and the Signal Intelligence (SIGINT).
This overlapping nature makes it difficult to categorize the type of operations which will fall under OSINT.
For example, the intelligence gathered from social media analytics should ideally fall under the HUMINT, but it also falls under the OSINT as the information is openly available on the internet.
This is a fundamental OSINT challenge.
Geo-Political Challenges
OSINT, when used in the defense applications may cause some political challenges as it involves data monitoring over the globe.
These intelligence practices prove fruitful for the government agencies such as CIA, Interpol to track and stop the potential terrorist threats.
But, at the same time, these counter-intelligence practices draw a lot of geo-political attention as it involves cross-boundary data monitoring.
This is a hard challenge to overcome as far as defense practices are concerned in OSINT technologies. Government organizations are improving the cross-boundary relations to overcome this OSINT challenge.
Future Scope of OSINT
OSINT 4 is considered as a more sophisticated tool than its previous versions due to its flexibility to work with different technologies.
It can create a database that helps the organizations to analyze the data easily and draw more accurate conclusions.
The rapid developments in technologies such as Artificial Intelligence, Machine Learning, and Big Data Analytics have opened the new horizons for OSINT which weren’t previously available.
And tools such as IntelTechniques can now provide the data scientists with the required data from the intelligence gathered from these tools.
|
https://medium.com/@davewhite9494/top-5-open-source-intelligence-osint-challenges-2068ee5e5cd8
|
['Dave White']
|
2021-12-20 14:42:12.201000+00:00
|
['It', 'AI', 'Cloud', 'Business']
|
Title Top 5 Open Source Intelligence OSINT ChallengesContent OpenSource Intelligence commonly known “OSINT” technology us data publicly available source data intelligence purpose Even though similar intelligence technology present hundred year OSINT gathered momentum digital revolution data security law GDPR strengthened use proper OSINT system lot technology machine learning predictive analysis behavioral science used OSINT better understanding data subjects’ behavior pattern According RAND model OSINT intelligence technology work four key step respect information available news social medium gray literature step Collection Acquisition Retention Processing Translation Aggregation Exploitation Authentication Credibility Evaluation Contextualization Production Classification Dissemination step allow gathered intelligence authentic reliable collecting processing complicated process requires time effort data scientist OSINT thorough research involves complicated analysis challenge need overcome implementing OSINT discussing OSINT challenge blog Challenges Implementing OSINT Approach OSINT may provide complex useful intelligence lot factor need consider understanding scope challenge OSINT Impact Data Security Laws emphasis data security increased implementation stringent data security law General Data Protection Rule GDPR data security law meant data scientist change way used collect process analyze data draw conclusion Organizations take consideration explicit consent data subject process analysis collected information one key OSINT challenge various organization Content Filtration Digital revolution allowed user worldwide connect express view freely reach global audience without spending money digital revolution also increased volume data opensource intelligence need highquality data get valuable intelligence report mean organization need apply various content filter get highest data quality Organizations working OSINT challenge training data scientist improving skillsets Amount Data Rejections work involved high quality collected data expected high number rejected invalid data also considerably high lead higher level effort required data scientist Also OSINT computes delivers complex accurate data number effort required collect process deliver data Overlapping Nature Open Source Intelligence combination lot intelligence technology GeoSpatial Intelligence GEOINT Measurement Signature Intelligence MASINT Human Intelligence HUMINT Signal Intelligence SIGINT overlapping nature make difficult categorize type operation fall OSINT example intelligence gathered social medium analytics ideally fall HUMINT also fall OSINT information openly available internet fundamental OSINT challenge GeoPolitical Challenges OSINT used defense application may cause political challenge involves data monitoring globe intelligence practice prove fruitful government agency CIA Interpol track stop potential terrorist threat time counterintelligence practice draw lot geopolitical attention involves crossboundary data monitoring hard challenge overcome far defense practice concerned OSINT technology Government organization improving crossboundary relation overcome OSINT challenge Future Scope OSINT OSINT 4 considered sophisticated tool previous version due flexibility work different technology create database help organization analyze data easily draw accurate conclusion rapid development technology Artificial Intelligence Machine Learning Big Data Analytics opened new horizon OSINT weren’t previously available tool IntelTechniques provide data scientist required data intelligence gathered toolsTags AI Cloud Business
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189,235 |
Order the development of web and mobile applications from No-code studios: 3 times faster and cheaper than from coders
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Order the development of web and mobile applications from No-code studios: 3 times faster and cheaper than from coders Andrew Ilinskii Dec 23, 2021·12 min read
We analyze why it is more profitable for startups to order application development from visual programming studios who use No-code tools, but not from code development studios
According to the 2020 Global Developer Population and Demographic Study by Evans Data Corporation, today an IT developer is one of the most in-demand professions: the number of developers in the world is around 31 million people.
I think you noticed that code development studios and freelancers have become a dime a dozen: contextual advertising and targeting give us thousands of offers for IT development services every single day. “We write in JavaScript, Java, Swift, Python, Kotlin, and so on.”
And the services of code studios are not cheap: on average in the Russian market, the cost of developing, for example, mobile applications ranges from $6000 to $60000, and the implementation period varies from 4 to 10 months.
Because of such high prices and the length of the implementation, many ideas just remain ideas, and many startups are not even born.
And what if I tell you that you can create payback web and mobile applications 3 times faster and cheaper without resorting to the services of code-developers?
No-code tools and Low-code solutions are the keys to such a dramatic reduction in the cost and acceleration of IT development!
Interesting?
So, let’s move on!
Remark
In the comments to similar materials, I noticed a lot of disgruntled exclamations in the spirit: “Nothing is clear, very technical article.” For this reason, my article is aimed not so much at fellow developers as at entrepreneurs who can use this information to solve their business problems.
My name is Andrew Ilinskii — I am the founder of the Sinneo Visual Programming Studio! If you are a startup or entrepreneur looking to launch a new product, this article is for you!
What is No-code / Low-code?
There are two concepts that people often confuse — No-code and Low-code.
No-code tools are constructors for creating IT products that do not require the use of code. Surely you know Wix website builder? However, I should get you up to speed right away: No-code tools are much more than Wix. In today’s article, I draw on my experience in developing tools for creating web and mobile applications — Bubble and Adalo.
Low-code I define as an approach to the implementation of an IT product, when the product base is made on the No-code tool, and everything else that is not implemented on the constructor is added manually with code.
Advantages of Low and No-code Development over Code Development
First of all, developing applications using No-code tools is less laborious. Assembling a product from ready-made blocks is easier than writing dozens of lines of code for each element. To create an IT product using No-code is 3 times faster compared to code development — less labor intensity leads to a decrease in the spent man-hours. To develop an application using No-code is 1.5–2 times cheaper only by reducing the man-hours spent on work. If we also take into account that the man-hour of a middle noucoder costs 25–40% less than a middle coder, No-coding becomes at least 4 times cheaper than traditional coding. With the help of prepared plugins and API keys, No-code constructors are integrated with third-party services, such as: payment modules, Google maps, email platforms, chat bots, third-party databases, CRM systems and others. This simplifies the work and extends the Application. You can create a product not only from ready-made blocks, but also on zero block. On a white sheet, you create various blocks, using not the entire ready-made template, but only specific elements. Some services are Open Source. This means that you can write your own program code based on the No-code platform. This just transforms No-code into Low-code, and takes visual programming beyond block solutions.
Intrigued you? Here you can find out about the best No-code services and what you can create with them.
Where is it applied and to whom is it relevant?
Determining the target audience, we can safely say that Low and No-code development is primarily necessary for startups who are tasked with bringing their MVP (Minimum Viable Product) to the market with little blood.
What is MVP and why are startups bringing it to market?
Let’s say you have an idea. You analyzed the market, studied competitors, came up with your ideal product with a “unique selling proposition.” All is cool!
Then you invested money and time in the IT development of a complex and multifunctional product and brought it to the market. And, suddenly, the project, for some inexplicable reason, does not produce the results that were expected.
Why did it happen? The problem may lie in the overconfidence of aspiring entrepreneurs in their product. They release their web or mobile application to the market without regard to the needs of the target audience, relying only on their intuition.
What can you do to avoid failure? In order to minimize your potential losses, it makes sense to moderate your starting appetites and start with two steps:
1. Carry out CustDev (Customer development), or as it is commonly called in the English-speaking environment, User Research.
In short, CustDev / User Research / User Research is a complex of works to identify the target audience’s need for a future product, as well as their preferences for functionality, design, interface and other components of the product.
If you are interested in reading about “User Research”, write in the comments, I will definitely make a special article.
2. Create a Minimum Viable Product (MVP).
I will also be brief about MVP. A Minimum Viable Product is one that:
is done not so much for making money as for “testing the hypothesis”;
reaches the market 3–4 times faster than the “final product”;
contains the functionality necessary to meet the main needs of the target audience;
has a minimum number of optional “tricks”;
demonstrates the relevance and relevance among the target audience;
brings you the first money;
forms the first permanent audience.
If you are interested in learning more about MVP, then this article is for you!
Why is it better to do MVP based on Low-code rather than code? And how to scale the product then?
As mentioned above, No-code and Low-code have a number of economic and functional advantages when you are working on a tight budget and time frame.
But there are also strategic advantages that allow you to smoothly and progressively develop your product from MVP on No-code to Application on code.
The product development strategy will depend on the functions of the intended “final” product and the No-code tool used at the start.
The diagram below shows the most common development strategies.
In the case of the Bubble tool, you can leave the product on the platform and grow it there — fortunately, the broad technical capabilities of this Open Source constructor allow you to do this both using templates, plagins and coding.
But you can also transfer the product to a code base if you understand that the Bubble database does not attract your multimillion-dollar audience, and you do not want to spend money on buying additional memory in the same Bubble or, conditionally, Airtable.
If we are talking about Adalo, then it is better there, right after the first positive MVP results, to transform the application into code. Adalo stands out for its high-quality UX / UI design templates, and is quite easy to use — the development cost on it is lower than on Bubble. But Adalo does not have wide functionality — therefore, you will not be able to carry out significant updates and improve the financial result. Adalo is the most “hypothesis testing platform”.
In general, Low-coding is a very flexible approach, providing a lot of maneuvers to optimize performance.
The main advantage of MVP, as well as No-code tools and Low-code solutions, is that they speed up the “time to market” of the product. This means that while your competitors write their application in code for a long time and tediously, you can already enter the market, receive feedback from users, upgrade the product, and even earn the first money.
Why traditional coding isn’t profitable today
Over time, any “complex” and “hard-to-reach” product follows one of two paths: either it “simplifies” and becomes “generally available”, or disappears into oblivion. There are examples of the typewriter and the first computers, computers before and after Steve Jobs, etc.
Here’s a more recent example of how know-how became cheaper and more useful than its predecessor: today’s mobile smartphones.
Yes, an old analog phone is much cheaper in monetary terms than a new smartphone. But at the same time, this phone severely limits you in the options for its use. You can only call and write SMS on it.
But people’s desires are not limited to the telephone only. In a market economy, consumption and demand are always on the rise. People want to have a phone, a camera, a computer, a GPS navigator and much more.
What supply can satisfy this demand? Create something that will cover several needs at once, and that will be cheaper than all these benefits in the aggregate.
Indeed, a smartphone is cheaper. Calculate the cost of an analog phone, camera, computer, GPS navigator, and you will see that all these joys of life in total cost more than one small phone that fits in your pocket.
It’s the same with IT development. Code developers cost a lot of money. In a sense, their services are “overwhelming”. That is why many people do not even think about their IT business, because there is no investment to develop an IT product. And most importantly, the money paid does not give you guarantees of future earnings of even more money.
Does the mass consumer need these expensive services of coders, if today Low/No-code developers can close several business tasks at once:
make the product 4 times cheaper,
make the product 3 times faster,
speed up the “time to market” of the product
test the hypothesis,
to reduce the potential losses of the customer if his idea does not work out?
I suppose — do not need.
The same applies, by the way, not only to startups, but also to large businesses. Large companies also release beta products that require hypothesis testing. Do you think big companies don’t count money? Yes, even they do it!
In other words, traditional coding becomes economically disadvantageous. No and Low-code are able to satisfy more development demand.
No-code and Low-code development today and in the near future
Numbers speak better than me.
No-code and Low-code development are already gradually taking market share away from traditional coding. According to the Field technologies sonline resource, as of 2019 in the USA Low-code and No-code development occupied 30% of the IT development market.
It means that every third developed IT-product in the USA was made either on a No-code constructor, or on a combination of code and No-code.
Research and consulting company Gartner predicts the following:
By 2024, application development with low-code solutions will account for over 65% of all application development activities.
By 2024, 75% of large enterprises will use at least four No-code tools.
Amazon and Google already have their own No-code tools. And Apple announced the release of its own platform in time.
By 2030, the global low-code development market will generate $ 187 billion in revenue, up from $ 10 billion in 2019. Growth during the forecast period will be 31% annually.
I believe that in the foreseeable future, a lot of coders will either have to look for a new profession or retrain, since No-code tools will deprive the market of the need for so many developers on the code.
Although those strongest who remain will increase in price many times over, because the fewer specialists, the higher the cost of the services of those who work.
However, this is not a big problem for entrepreneurs who have already successfully launched their No-code project and have earned enough money. There is more than enough for code development, and coders will remain in demand.
Can I make a No-code Application myself?
Of course, No-coding, like everything else, can be learned. Okey Google! But here is a hidden trap, falling into which you can get bogged down in your project for a very long time, and never finish it.
The trap can be called like this: “Don’t fancy yourself a No-code developer!”.
The main misconception that you may have while reading this article is: “There’s nothing difficult, this is a constructor! I’ll sit down and figure it out. ”
This is not entirely true: not everyone will be able to figure it out on their own and start “nukodit”. Rather, “Not only everyone can figure it out, very few people can do it.”
Some services have a very complex interface and feature set. For example, you will definitely not figure it out with Bubble if you are not inclined to delve enthusiastically in a bunch of incomprehensible buttons and are not ready to go through dozens of tutorials and paid courses.
But that’s not the point. The main thing is that you must be a developer by nature. This means that you need to have certain character traits and mindset.
First of all, these are:
perseverance;
persistence;
high level of learning,
willingness to spend hours doing boring and monotonous work to correct your own mistakes;
fanatical dedication (combining programming with an active social life is very difficult).
And last but not least, talent and the level of mastery of the code or know-how matters.
No-code and Low-code are, indeed, simpler than traditional programming, but it’s not trivial.
Therefore, my advice: if you do not have a sincere craving for programming, I do not recommend following the urge to “Make a candy without spending anything”. It is better to turn to professional visual programming studios.
Otherwise, you are guaranteed to stall at some stage and will be forced to turn to professionals for a paid revision of your “art”.
And this revision will cost you 1.5 times more, because the developers, you know, are not happy to delve into other people’s “Augean stables” at their standard rates.
Remember — the miser pays twice.
By ordering a product from scratch from No and Low-code development studios, you will receive it faster and better than sitting down to figure it out yourself. This will allow you to channel your energies into the business processes that you are really good at and will benefit your business.
Summary
So, I will summarize!
What makes No and Low-code more preferable than traditional coding:
Time to market is accelerating — you can launch a project many times faster and make changes, receiving feedback from the market along the way.
Low rates of nocoders and reduced man-hours make No-code development 4 times cheaper than code development.
Potential financial losses in case of not passing the MVP stage are minimized.
Low-code is a flexible approach to the implementation of an IT product that allows you to resort to different product release strategies depending on the current capabilities and planned results.
The American market for No / Low-code development sets the trend for the growth of the sphere.
Even large companies like Google and Amazon have already released their own constructors! Is this not an indicator of the relevance of the topic?
*****
That’s all! Soon I will publish an article with a detailed description of the technical implementation of a functional clone of Skyeng, “Online School of Children’s Speech Therapy”, which we created on Bubble in 3 months, reducing the development cost from $ 23,000 to $ 3,500.
Have you heard about No-code / Low-code before? Have you encountered him in your work? Have you ever had an IT startup crash due to lack of funding for development? Would you order your product development for No-code / Low-code?
Let’s go to the comments!
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https://medium.com/@hello.sinneo/order-the-development-of-web-and-mobile-applications-from-no-code-studios-3-times-faster-and-1eaba88af434
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['Andrew Ilinskii']
|
2021-12-23 19:06:11.693000+00:00
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['It', 'Enterpreneurship', 'Startup', 'Business', 'No Code']
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Title Order development web mobile application Nocode studio 3 time faster cheaper codersContent Order development web mobile application Nocode studio 3 time faster cheaper coder Andrew Ilinskii Dec 23 2021·12 min read analyze profitable startup order application development visual programming studio use Nocode tool code development studio According 2020 Global Developer Population Demographic Study Evans Data Corporation today developer one indemand profession number developer world around 31 million people think noticed code development studio freelancer become dime dozen contextual advertising targeting give u thousand offer development service every single day “We write JavaScript Java Swift Python Kotlin on” service code studio cheap average Russian market cost developing example mobile application range 6000 60000 implementation period varies 4 10 month high price length implementation many idea remain idea many startup even born tell create payback web mobile application 3 time faster cheaper without resorting service codedevelopers Nocode tool Lowcode solution key dramatic reduction cost acceleration development Interesting let’s move Remark comment similar material noticed lot disgruntled exclamation spirit “Nothing clear technical article” reason article aimed much fellow developer entrepreneur use information solve business problem name Andrew Ilinskii — founder Sinneo Visual Programming Studio startup entrepreneur looking launch new product article Nocode Lowcode two concept people often confuse — Nocode Lowcode Nocode tool constructor creating product require use code Surely know Wix website builder However get speed right away Nocode tool much Wix today’s article draw experience developing tool creating web mobile application — Bubble Adalo Lowcode define approach implementation product product base made Nocode tool everything else implemented constructor added manually code Advantages Low Nocode Development Code Development First developing application using Nocode tool le laborious Assembling product readymade block easier writing dozen line code element create product using Nocode 3 time faster compared code development — le labor intensity lead decrease spent manhours develop application using Nocode 15–2 time cheaper reducing manhours spent work also take account manhour middle noucoder cost 25–40 le middle coder Nocoding becomes least 4 time cheaper traditional coding help prepared plugins API key Nocode constructor integrated thirdparty service payment module Google map email platform chat bot thirdparty database CRM system others simplifies work extends Application create product readymade block also zero block white sheet create various block using entire readymade template specific element service Open Source mean write program code based Nocode platform transforms Nocode Lowcode take visual programming beyond block solution Intrigued find best Nocode service create applied relevant Determining target audience safely say Low Nocode development primarily necessary startup tasked bringing MVP Minimum Viable Product market little blood MVP startup bringing market Let’s say idea analyzed market studied competitor came ideal product “unique selling proposition” cool invested money time development complex multifunctional product brought market suddenly project inexplicable reason produce result expected happen problem may lie overconfidence aspiring entrepreneur product release web mobile application market without regard need target audience relying intuition avoid failure order minimize potential loss make sense moderate starting appetite start two step 1 Carry CustDev Customer development commonly called Englishspeaking environment User Research short CustDev User Research User Research complex work identify target audience’s need future product well preference functionality design interface component product interested reading “User Research” write comment definitely make special article 2 Create Minimum Viable Product MVP also brief MVP Minimum Viable Product one done much making money “testing hypothesis” reach market 3–4 time faster “final product” contains functionality necessary meet main need target audience minimum number optional “tricks” demonstrates relevance relevance among target audience brings first money form first permanent audience interested learning MVP article better MVP based Lowcode rather code scale product mentioned Nocode Lowcode number economic functional advantage working tight budget time frame also strategic advantage allow smoothly progressively develop product MVP Nocode Application code product development strategy depend function intended “final” product Nocode tool used start diagram show common development strategy case Bubble tool leave product platform grow — fortunately broad technical capability Open Source constructor allow using template plagins coding also transfer product code base understand Bubble database attract multimilliondollar audience want spend money buying additional memory Bubble conditionally Airtable talking Adalo better right first positive MVP result transform application code Adalo stand highquality UX UI design template quite easy use — development cost lower Bubble Adalo wide functionality — therefore able carry significant update improve financial result Adalo “hypothesis testing platform” general Lowcoding flexible approach providing lot maneuver optimize performance main advantage MVP well Nocode tool Lowcode solution speed “time market” product mean competitor write application code long time tediously already enter market receive feedback user upgrade product even earn first money traditional coding isn’t profitable today time “complex” “hardtoreach” product follows one two path either “simplifies” becomes “generally available” disappears oblivion example typewriter first computer computer Steve Jobs etc Here’s recent example knowhow became cheaper useful predecessor today’s mobile smartphones Yes old analog phone much cheaper monetary term new smartphone time phone severely limit option use call write SMS people’s desire limited telephone market economy consumption demand always rise People want phone camera computer GPS navigator much supply satisfy demand Create something cover several need cheaper benefit aggregate Indeed smartphone cheaper Calculate cost analog phone camera computer GPS navigator see joy life total cost one small phone fit pocket It’s development Code developer cost lot money sense service “overwhelming” many people even think business investment develop product importantly money paid give guarantee future earnings even money mass consumer need expensive service coder today LowNocode developer close several business task make product 4 time cheaper make product 3 time faster speed “time market” product test hypothesis reduce potential loss customer idea work suppose — need applies way startup also large business Large company also release beta product require hypothesis testing think big company don’t count money Yes even word traditional coding becomes economically disadvantageous Lowcode able satisfy development demand Nocode Lowcode development today near future Numbers speak better Nocode Lowcode development already gradually taking market share away traditional coding According Field technology sonline resource 2019 USA Lowcode Nocode development occupied 30 development market mean every third developed ITproduct USA made either Nocode constructor combination code Nocode Research consulting company Gartner predicts following 2024 application development lowcode solution account 65 application development activity 2024 75 large enterprise use least four Nocode tool Amazon Google already Nocode tool Apple announced release platform time 2030 global lowcode development market generate 187 billion revenue 10 billion 2019 Growth forecast period 31 annually believe foreseeable future lot coder either look new profession retrain since Nocode tool deprive market need many developer code Although strongest remain increase price many time fewer specialist higher cost service work However big problem entrepreneur already successfully launched Nocode project earned enough money enough code development coder remain demand make Nocode Application course Nocoding like everything else learned Okey Google hidden trap falling get bogged project long time never finish trap called like “Don’t fancy Nocode developer” main misconception may reading article “There’s nothing difficult constructor I’ll sit figure ” entirely true everyone able figure start “nukodit” Rather “Not everyone figure people it” service complex interface feature set example definitely figure Bubble inclined delve enthusiastically bunch incomprehensible button ready go dozen tutorial paid course that’s point main thing must developer nature mean need certain character trait mindset First perseverance persistence high level learning willingness spend hour boring monotonous work correct mistake fanatical dedication combining programming active social life difficult last least talent level mastery code knowhow matter Nocode Lowcode indeed simpler traditional programming it’s trivial Therefore advice sincere craving programming recommend following urge “Make candy without spending anything” better turn professional visual programming studio Otherwise guaranteed stall stage forced turn professional paid revision “art” revision cost 15 time developer know happy delve people’s “Augean stables” standard rate Remember — miser pay twice ordering product scratch Lowcode development studio receive faster better sitting figure allow channel energy business process really good benefit business Summary summarize make Lowcode preferable traditional coding Time market accelerating — launch project many time faster make change receiving feedback market along way Low rate nocoders reduced manhours make Nocode development 4 time cheaper code development Potential financial loss case passing MVP stage minimized Lowcode flexible approach implementation product allows resort different product release strategy depending current capability planned result American market Lowcode development set trend growth sphere Even large company like Google Amazon already released constructor indicator relevance topic That’s Soon publish article detailed description technical implementation functional clone Skyeng “Online School Children’s Speech Therapy” created Bubble 3 month reducing development cost 23000 3500 heard Nocode Lowcode encountered work ever startup crash due lack funding development Would order product development Nocode Lowcode Let’s go commentsTags Enterpreneurship Startup Business Code
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189,236 |
CaaS vs. IaaS: What’s the Difference Between the Two?
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Cloud computing is evolving with every passing day, and innovations in cloud computing are a new norm these days. We will be comparing two of the popular cloud computing technologies, Container as a Service (CaaS) and Infrastructure as a Service (IaaS) through this blog.
This comparison includes parameters like popularity, deployment methods, applications, examples, scalability, and suitability, etc. Most often, CaaS is considered as a subset of IaaS, but its functionalities differ from that of CaaS.
CaaS vs. IaaS: Top 8 Differentiating Factors
CaaS Vs. IaaS: Which is More Popular?
We can see from the above-mentioned graph that IaaS is more popular than CaaS over the last five years though there have been some periods of time when both the cloud computing technologies were at par in terms of popularity.
CaaS Vs. IaaS: Deployment Methods
Container as a Service (CaaS) is a cloud computing platform that allows the organizations to deploy full-fledged microservices locally.
This functionality helps the companies to reduce the time required for development cycles.
On the other hand, Infrastructure as a Service (IaaS) is a platform that allows the companies the basic infrastructure like attachable storage, virtual machines (VMs), and software-defined networking (SDNs).
CaaS Vs. IaaS: Applications
CaaS is more useful when your IT team needs to have more control over application components as you can easily deploy complex operations on containers.
Hence, whenever you have flexible requirements and need to manage or change the components, CaaS is your ideal go-to option.
While IaaS is more useful when you have to work on customer-centric web applications, operations like SAP, and where you need to ease the on-premise workload. In simpler words, IaaS is more useful with workload diversity, data warehousing, development and testing environments.
CaaS Vs. IaaS: Examples
The key examples of CaaS include Google Kubernetes, Docker Swarm, Rackspace Carina, Apache Mesos, etc.
On the other hand, the key examples of IaaS include Linode, Amazon Web Services (AWS), Cisco Metapod, Google Compute Engine, and Microsoft Azure, etc.
CaaS Vs. IaaS: Scalability and Availability
Container as a Service have higher flexibility, but they are not as easily scalable as most of the cloud computing platforms. But, a being container platform, it tends to have higher availability.
On the other hand, Infrastructure as a Service offers better scalability than CaaS does. Its availability is much higher, but it is less than that of CaaS.
Also Read: PaaS vs. SaaS: Detailed Difference Between the Two
CaaS Vs. IaaS: Suitability
CaaS is more suitable for service industry companies whose development requirements are often changing and are dynamic in nature. Typically, CaaS is more suited to small to medium size businesses.
On the other hand, IaaS is more suited to virtualization requirements with flexible workloads. Typically, IaaS is also more suited to small to medium size businesses.
The key difference between CaaS and IaaS in terms of suitability is CaaS is more suitable when development requirements are changing, and IaaS is more suitable when the workloads are changing.
CaaS Vs. IaaS: Pros and Cons
Pros of CaaS:
Greater flexibility in development requirements.
Ease of deploying complex and multi-layered applications.
Ease of integration with other applications through APIs.
Greater portability.
Cons of CaaS
Higher lock-in periods.
If there are server issues at provider’s end, your system will also have a downtime.
Higher costs.
Even though it is easier to deploy the apps, still you require a skilled workforce to develop containerized applications.
Pros of IaaS:
Virtualization of hardware gives you more scalability.
Ease of sharing the workload.
Ease of data storage and data backup.
Pay as you use.
Cons of IaaS
Performance issues could be a factor in some cases.
Availability issues.
Difficulty in migrating the data if you change the service provider.
Though operational costs are reduced, overheads are increased due to virtual machines.
CaaS Vs. IaaS: Pricing
Typically CaaS providers offer a free trial and mostly based on public cloud platforms. The pricing models are subscription-based and are billed as per the usage monthly, mostly with some deployment fees upfront.
Most of the IaaS providers also offer a free trial. The pricing models are based on the utility of virtual machines. They are priced at per hour usage or per-instance uses based on the service providers’ offerings.
Caas Vs. IaaS: Key Takeaways
In this digitally transformed world, companies are going for the multi-cloud approach and not relying on only one service platform.
You can use either of these solutions or even both of them as per your requirements. You can use CaaS for the application development process wherein there is a need for flexibility, and you can go for IaaS when the virtual workloads are varying.
|
https://medium.com/@davewhite9494/caas-vs-iaas-whats-the-difference-between-the-two-e683b3c886f7
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['Dave White']
|
2021-12-27 14:30:35.446000+00:00
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['It', 'Innovation', 'Cloud', 'Computing']
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Title CaaS v IaaS What’s Difference TwoContent Cloud computing evolving every passing day innovation cloud computing new norm day comparing two popular cloud computing technology Container Service CaaS Infrastructure Service IaaS blog comparison includes parameter like popularity deployment method application example scalability suitability etc often CaaS considered subset IaaS functionality differ CaaS CaaS v IaaS Top 8 Differentiating Factors CaaS Vs IaaS Popular see abovementioned graph IaaS popular CaaS last five year though period time cloud computing technology par term popularity CaaS Vs IaaS Deployment Methods Container Service CaaS cloud computing platform allows organization deploy fullfledged microservices locally functionality help company reduce time required development cycle hand Infrastructure Service IaaS platform allows company basic infrastructure like attachable storage virtual machine VMs softwaredefined networking SDNs CaaS Vs IaaS Applications CaaS useful team need control application component easily deploy complex operation container Hence whenever flexible requirement need manage change component CaaS ideal goto option IaaS useful work customercentric web application operation like SAP need ease onpremise workload simpler word IaaS useful workload diversity data warehousing development testing environment CaaS Vs IaaS Examples key example CaaS include Google Kubernetes Docker Swarm Rackspace Carina Apache Mesos etc hand key example IaaS include Linode Amazon Web Services AWS Cisco Metapod Google Compute Engine Microsoft Azure etc CaaS Vs IaaS Scalability Availability Container Service higher flexibility easily scalable cloud computing platform container platform tends higher availability hand Infrastructure Service offer better scalability CaaS availability much higher le CaaS Also Read PaaS v SaaS Detailed Difference Two CaaS Vs IaaS Suitability CaaS suitable service industry company whose development requirement often changing dynamic nature Typically CaaS suited small medium size business hand IaaS suited virtualization requirement flexible workload Typically IaaS also suited small medium size business key difference CaaS IaaS term suitability CaaS suitable development requirement changing IaaS suitable workload changing CaaS Vs IaaS Pros Cons Pros CaaS Greater flexibility development requirement Ease deploying complex multilayered application Ease integration application APIs Greater portability Cons CaaS Higher lockin period server issue provider’s end system also downtime Higher cost Even though easier deploy apps still require skilled workforce develop containerized application Pros IaaS Virtualization hardware give scalability Ease sharing workload Ease data storage data backup Pay use Cons IaaS Performance issue could factor case Availability issue Difficulty migrating data change service provider Though operational cost reduced overhead increased due virtual machine CaaS Vs IaaS Pricing Typically CaaS provider offer free trial mostly based public cloud platform pricing model subscriptionbased billed per usage monthly mostly deployment fee upfront IaaS provider also offer free trial pricing model based utility virtual machine priced per hour usage perinstance us based service providers’ offering Caas Vs IaaS Key Takeaways digitally transformed world company going multicloud approach relying one service platform use either solution even per requirement use CaaS application development process wherein need flexibility go IaaS virtual workload varyingTags Innovation Cloud Computing
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189,237 |
Data analytics: employee empowerment or surveillance?
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Data analytics: employee empowerment or surveillance?
Caroline Lewis, sales director at data analytics organization Tiger, explains how businesses have adapted to this new era.
With the arrival of the pandemic, the working world changed forever. In fact, it’s been purported that business technology evolved more in a year than in the previous decade, as employees were armed with laptops and the facility to work from anywhere, via almost any device.
As hybrid working continues to take precedence and staff strive to find their own balance, so too do the organizations that have equipped team members with a previously unparalleled degree of autonomy. And this takes trust.
Adopting technologies to accommodate fresh ways of working
As the events of the past 18 months unfolded, the majority of firms have kept in touch via unified communications and collaboration (UC&C) platforms such as Microsoft Teams. The speed at which this facility was rolled out and adopted among workers was nothing short of astounding. A completely new concept to many, which would previously have taken a period of bedding in, training courses, and feedback, was implemented and embraced within a matter of weeks.
And there is no doubt that this process was what kept thousands of businesses afloat, throughout the world, as entire workforces were given no choice but to work from home for prolonged periods. In fact, in many instances, workers were forced to take increased control and responsibility over their workloads and responsibilities. Meanwhile, leaders faced various operational challenges as they adapted to managing their teams from a distance.
Now, as many companies begin to adopt a hybrid working approach in light of new Covid-19 variants — leaders must take stock of how to move forward, with a host of fresh ways to keep in touch considered an essential component of a company’s armoury.
A delicate balance
Hybrid working will remain one of the top considerations for businesses — who must assess whether this approach will work in the long term, to analyze how it will be implemented and managed, and to decide what additional tools they need in place to make it work.
And as the line between the workplace and home becomes increasingly blurred, organizations must implement new processes to monitor this — to the benefit of businesses and colleagues — to pick up on any nuances and keep abreast of their team’s wellbeing.
It will, no doubt, prove to be a nerve-wracking time for many. Some leaders will feel overwhelmed and out of control, with staff operating from kitchen tables and home offices, and enjoying the new-found flexibility that the pandemic has invoked. Meanwhile, other team members may feel disengaged, unable to retain the focus — or to enjoy the camaraderie — that the workplace once offered.
And with ‘the great resignation’ now a nationally debated topic — and job vacancies in some industries at an all-time high — it’s time that firms prioritized understanding how the pandemic has affected their teams, as well as their levels of service, and begun unlocking insight that could prove vital to their future success.
Don’t operate in the dark
In their haste to keep afloat, many organizations didn’t look beyond the immediate need to keep their company running. And understandably so. But as disruption continues to impact operations, with remote and hybrid working continuing for many, leaders needn’t feel out of touch.
Now is the time to prioritize how these platforms can become a permanent and useful feature, which increases efficiency, insight, and outcomes — both for teams and amongst a company’s client base. ‘Plugging in’ intelligent analytics tools which increase and contextualize the data available is just one of the ways that organizations can keep abreast of any employee trends, or areas of engagement and disengagement, amongst their teams.
For example, businesses can gain an understanding of how well video calls are working as a meeting tool. If the connection is constantly dropping, this could impact upon productivity and client satisfaction — jeopardizing both colleague wellbeing and customer retention. But with the context provided by analytics tools, organizations can gain valuable oversight which will help to inform strategy moving forward.
Not only will this knowledge empower leaders to ensure they’re offering the correct training, investing in the right technologies, and spending their time and money where it matters, but it will also ensure that hard work is visible, progression is measurable, and that targets are considered and achievable. All of this will contribute to ensuring that team members feel happy and supported in their employment.
Encourage ‘buy in’ across the board
Historically, the perception of analytics has proved controversial. Employees may worry that their activities are being ‘spied on’ or that their privacy is being invaded. But while these tools do indeed unlock relevant data — their main aim is to identify patterns of engagement, establish what is and isn’t working, and improve efficiency all round. It’s about empowering employees, not making them feel as if ‘Big Brother’ is watching them.
And this is just as beneficial to colleagues as it is to companies. Those intermittent connectivity issues which cause frustrating delays and video calls to glitch will be picked up, removing some of the hurdles which make achieving an employee’s goals, and indeed their targets, more easily attainable, as a result.
Just as any struggles can be picked up and supported, progress and growth can be identified and celebrated — making for unbiased observations based on data, rather than simply relying upon opinions that can be heavily influenced by external factors. Staff can use this data to support their own progression, pinpointing strengths, along with any areas for development or training, in order to create a robust case for career advancement.
And where any hesitancy remains, a transparent approach will help to remedy this. Introducing intuitive dashboards, for example, will bring data to the forefront for everyone. Once team members can clearly see what the strategic goals are, and how their contributions are being measured, in many cases it will address any cynicism and, instead, motivate them to seek improvement.
READ MORE:
Data analytics tools are not designed to snoop but, rather, are a key component that enables businesses to remain informed regardless of the physical whereabouts of their team members. With the ability to look out for patterns, identify difficulties, and address what’s working well, teams can collectively strive for success.
For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!
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https://medium.com/tbtech-news/data-analytics-employee-empowerment-or-surveillance-f1ff92912b5a
|
['Top Business Tech']
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2021-12-14 09:53:07.076000+00:00
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['It', 'Technology', 'Security And Data', 'Business', 'Big Data']
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Title Data analytics employee empowerment surveillanceContent Data analytics employee empowerment surveillance Caroline Lewis sale director data analytics organization Tiger explains business adapted new era arrival pandemic working world changed forever fact it’s purported business technology evolved year previous decade employee armed laptop facility work anywhere via almost device hybrid working continues take precedence staff strive find balance organization equipped team member previously unparalleled degree autonomy take trust Adopting technology accommodate fresh way working event past 18 month unfolded majority firm kept touch via unified communication collaboration UCC platform Microsoft Teams speed facility rolled adopted among worker nothing short astounding completely new concept many would previously taken period bedding training course feedback implemented embraced within matter week doubt process kept thousand business afloat throughout world entire workforce given choice work home prolonged period fact many instance worker forced take increased control responsibility workload responsibility Meanwhile leader faced various operational challenge adapted managing team distance many company begin adopt hybrid working approach light new Covid19 variant — leader must take stock move forward host fresh way keep touch considered essential component company’s armoury delicate balance Hybrid working remain one top consideration business — must ass whether approach work long term analyze implemented managed decide additional tool need place make work line workplace home becomes increasingly blurred organization must implement new process monitor — benefit business colleague — pick nuance keep abreast team’s wellbeing doubt prove nervewracking time many leader feel overwhelmed control staff operating kitchen table home office enjoying newfound flexibility pandemic invoked Meanwhile team member may feel disengaged unable retain focus — enjoy camaraderie — workplace offered ‘the great resignation’ nationally debated topic — job vacancy industry alltime high — it’s time firm prioritized understanding pandemic affected team well level service begun unlocking insight could prove vital future success Don’t operate dark haste keep afloat many organization didn’t look beyond immediate need keep company running understandably disruption continues impact operation remote hybrid working continuing many leader needn’t feel touch time prioritize platform become permanent useful feature increase efficiency insight outcome — team amongst company’s client base ‘Plugging in’ intelligent analytics tool increase contextualize data available one way organization keep abreast employee trend area engagement disengagement amongst team example business gain understanding well video call working meeting tool connection constantly dropping could impact upon productivity client satisfaction — jeopardizing colleague wellbeing customer retention context provided analytics tool organization gain valuable oversight help inform strategy moving forward knowledge empower leader ensure they’re offering correct training investing right technology spending time money matter also ensure hard work visible progression measurable target considered achievable contribute ensuring team member feel happy supported employment Encourage ‘buy in’ across board Historically perception analytics proved controversial Employees may worry activity ‘spied on’ privacy invaded tool indeed unlock relevant data — main aim identify pattern engagement establish isn’t working improve efficiency round It’s empowering employee making feel ‘Big Brother’ watching beneficial colleague company intermittent connectivity issue cause frustrating delay video call glitch picked removing hurdle make achieving employee’s goal indeed target easily attainable result struggle picked supported progress growth identified celebrated — making unbiased observation based data rather simply relying upon opinion heavily influenced external factor Staff use data support progression pinpointing strength along area development training order create robust case career advancement hesitancy remains transparent approach help remedy Introducing intuitive dashboard example bring data forefront everyone team member clearly see strategic goal contribution measured many case address cynicism instead motivate seek improvement READ Data analytics tool designed snoop rather key component enables business remain informed regardless physical whereabouts team member ability look pattern identify difficulty address what’s working well team collectively strive success news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Technology Security Data Business Big Data
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189,238 |
Penetration Testing
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A penetration test’s aim is to check the security processes of a tech system
A penetration test’s aim is to check the security processes of a tech system. In short, a penetration test is an orchestrated and authorised cyberattack. Its task is to identify weaknesses in the operating system, in the application itself, or in the configuration process of a particular service.
A penetration test allows Quality Assurance engineers to check the reliability of the security system and the effectiveness of the protective mechanisms. In addition, this type of testing allows the organization to put in place countermeasures to protect the company from security attacks.
Let’s take a closer look at penetration testing, or ‘pen test’ for short.
Penetration Testing Objectives
Penetration testing is used to fine tune a security system that has been set up. Penetration testing always has a specific purpose and it’s usually one of the following:
To identify systems that can be hacked
To try to hack a system
To provoke a data leak
By testing such areas, teams can find the weakness in their security systems early on, so that they can put in place countermeasures to protect the company from cyberattacks in the future.
Penetration Testing Consists Of The Following Stages:
Planning and preparation
Identifying — the team chooses its aim
Attempt penetration
Analysis and reporting
Clear traces of the operation — the test should not leave traces
Re-testing
Penetration Testing Methods
External testing
The aim of an external test is to access and extract valuable data from outside of the system. Testers try to gain access to very sensitive data through weak spots like email and file shares.
Internal testing
Internal testing usually comes after external testing, because this simulates real life. This is the natural next step a hacker would take once they had breached the external security systems, and gained access to the internal system.
In this case, a tester who has access to the application behind the firewall simulates an attack. A QA could play out a scenario whereby the data of employees is stolen by means of phishing, for example.
Blind testing
In this case, the tester only knows the name of the organization, and they then proceed to initiate a cyberattack on it. At the same time the security team can see the attack playing out in real time and they can think of ways to stop the breach.
Double-blind testing
Employees involved in the testing have no knowledge of the attack. And as it would be in real life, they would not have much time to re-strengthen their security defenses.
Targeted testing
In this scenario, a tester and cybersecurity workers collaborate. This allows the team to receive real-time feedback from the hacker’s perspective, so that they can find the best solution(s) to prevent breaches.
Penetration testing tools
Here’s a list of tools used during penetration testing:
Kali Linux — well optimized for attacks, you are guaranteed help during penetration testing.
Metasploit — an indispensable assistant for protecting systems from intruders.
Wireshark — a versatile tool that’s used for analyzing the traffic that goes through a network.
Nmap — a kind of a network mapper that allows you to determine which ports are open and how they are used.
Hashcat — the fastest and most advanced password recovery tool, it can be used to crack hashes making it an indispensable tool for penetration testing.
How Often Is Penetration Testing Done?
According to the 2020 Penetration Testing Survey, 97% of cybersecurity professionals believe that penetration testing is of ‘some importance’ to ‘important’ for a company’s security. In addition, 47% of cybersecurity professionals reported that their company conducted a penetration test monthly or quarterly.
Why is penetration testing not completed more often? The main difficulties are actually finding qualified and experienced professionals to work with and working within a budget. Specialists who know how to conduct penetration tests are not easy to find.
The very nature of this type of testing means that a specialist has to immerse themselves in the system, application and architecture. So, sometimes penetration testing can take time to complete, and it can take even longer to find a solution to prevent unwanted attacks, plus, this can all be costly.
Penetration Testing — What Next?
So, you’ve performed a penetration test, what’s the next step?
The next step is to integrate the results that you’ve found. This includes reporting all the information that you discovered along the way. This is an essential step in the process. The results noted must be detailed and written down concisely, so that the organization can take them into account.
Afterwards, the information can be used to update systems, or to address weaknesses that were discovered during the testing process. This may prevent and limit potential cybersecurity attacks in the future.
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https://medium.com/@careerist/penetration-testing-31c782ffd2f3
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[]
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2021-12-22 06:43:25.132000+00:00
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['Penetration Testing', 'It', 'QA', 'Software Testing', 'Tech']
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Title Penetration TestingContent penetration test’s aim check security process tech system penetration test’s aim check security process tech system short penetration test orchestrated authorised cyberattack task identify weakness operating system application configuration process particular service penetration test allows Quality Assurance engineer check reliability security system effectiveness protective mechanism addition type testing allows organization put place countermeasure protect company security attack Let’s take closer look penetration testing ‘pen test’ short Penetration Testing Objectives Penetration testing used fine tune security system set Penetration testing always specific purpose it’s usually one following identify system hacked try hack system provoke data leak testing area team find weakness security system early put place countermeasure protect company cyberattacks future Penetration Testing Consists Following Stages Planning preparation Identifying — team chooses aim Attempt penetration Analysis reporting Clear trace operation — test leave trace Retesting Penetration Testing Methods External testing aim external test access extract valuable data outside system Testers try gain access sensitive data weak spot like email file shares Internal testing Internal testing usually come external testing simulates real life natural next step hacker would take breached external security system gained access internal system case tester access application behind firewall simulates attack QA could play scenario whereby data employee stolen mean phishing example Blind testing case tester know name organization proceed initiate cyberattack time security team see attack playing real time think way stop breach Doubleblind testing Employees involved testing knowledge attack would real life would much time restrengthen security defenses Targeted testing scenario tester cybersecurity worker collaborate allows team receive realtime feedback hacker’s perspective find best solution prevent breaches Penetration testing tool Here’s list tool used penetration testing Kali Linux — well optimized attack guaranteed help penetration testing Metasploit — indispensable assistant protecting system intruder Wireshark — versatile tool that’s used analyzing traffic go network Nmap — kind network mapper allows determine port open used Hashcat — fastest advanced password recovery tool used crack hash making indispensable tool penetration testing Often Penetration Testing Done According 2020 Penetration Testing Survey 97 cybersecurity professional believe penetration testing ‘some importance’ ‘important’ company’s security addition 47 cybersecurity professional reported company conducted penetration test monthly quarterly penetration testing completed often main difficulty actually finding qualified experienced professional work working within budget Specialists know conduct penetration test easy find nature type testing mean specialist immerse system application architecture sometimes penetration testing take time complete take even longer find solution prevent unwanted attack plus costly Penetration Testing — Next you’ve performed penetration test what’s next step next step integrate result you’ve found includes reporting information discovered along way essential step process result noted must detailed written concisely organization take account Afterwards information used update system address weakness discovered testing process may prevent limit potential cybersecurity attack futureTags Penetration Testing QA Software Testing Tech
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189,239 |
6 Proven Ways To Bring IT and Business On The Same Page
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6 Proven Ways To Bring IT and Business On The Same Page Hostnoc Dec 20, 2021·5 min read
Did you know that highly aligned companies not only generate more revenue and growth but are also more profitable? According to a report, companies which are on the same page achieved revenue growth of 58% while generating 72% more profit as compared to their non aligned counterparts.
Despite this, we see a lot of disagreement between different functional units. For instance, business and IT do not seem to go well with one another whether it is purchasing the cheap dedicated server hosting or bringing stability. IT objectives do not match with the business goals, which creates friction. How can you bring both on a single wavelength so your business can grow? That is exactly what we will cover in this article.
In this article, you will learn about six effective ways to bring IT and business on the same page.
What is IT-Business Alignment?
Before you try to bring business and IT on the same page, it is imperative that you understand what IT business alignment is all about. It is basically a term used to refer to internal coordination in an organziation where IT objectives are brought in line with the business goals of an organziation. When there is alignment between business and IT, you can create a highly focused IT strategy that can fulfill the needs of all the key stakeholders and help business in achieving the business objectives with rapid innovation.
6 Ways To Bring IT and Business on the Same Page
Here are six ways you can use it to create alignment between IT and business units.
Build Trust
Lack of trust can lead to a host of issues. It can lead to skepticism, misunderstandings and even conflict between business and IT. This can have devastating consequences for your business. It can make your teams less productive and reduce the tolerance level and patience.
You need to gain trust and make decisions with confidence in tough situations and that trust and confidence will only come when all functional units are on the same page. In order to build trust, you need to consistently deliver on your promises to build credibility and rapport. That is when you can really win the trust of the other party.
Develop Close Business Relationships
Organizations need to encourage cross departmental collaboration instead of encouraging silos. This allows employees from different functional units to develop relationships with other employees who are not part of their department but are part of their organization.
The stronger the relationship between employees, the better will be the coordination between different functional units. This can have a positive impact on the overall productivity and efficiency of your organization. More importantly, it will make your organziation more resilient to setbacks and enable them to handle tough situations in a much better way.
Your employees will have a sense of community and think that all of the employees are in it at the same time so they don’t feel like they are facing hardship alone. This gives them strength to overcome any obstacle, no matter how big it might be. Simply put, the stronger the bond between employees, the better it is for your organization.
Have a Rotation Policy
Yes, this might seem counterproductive but in reality it works well when it comes to creating alignment with IT and business. Encourage IT employees to work in business and vice versa. This will make it easy for them to understand the challenges and hurdles other departments face on a day to day basis. The objective of this exercise should be to encourage cross departmental learning. What’s more, you can even extend this initiative to other functional units.
For instance, you can ask a marketing executive to sit with a developer. This will not only bridge the divide between different functional units, bring them closer to one another. In addition to this, it will broaden the horizon of your employees and help them experience and learn new things. This will not only help them contribute towards your organization but it can also help in their professional career development.
Keep an Eye On Key Metrics
The best way to measure how effective your efforts really are, you need to set benchmarks and monitor key performance indicators. These metrics can not only tell you about the effectiveness but can also provide you with useful insights about the gaps you need to fill and weaknesses you need to overcome. Not only that, it can help you create IT alignment with business needs. Make sure both IT and business metrics are monitored and the data is available for both functional units to see to ensure transparency. This minimizes the risk of misunderstandings and wrong assumptions and keeps you on track.
Evaluate Continuously
Most organziation who wants to create alignment between IT and business look at it as a project with a deadline. Instead, they should treat it as an open ended project with flexible deadlines. Conduct continuous assessment to ensure that everything is going according to the plan.
Begin by checking the approach of your IT team. If things go according to the plan, you can accelerate the process. Take control of your business processes so you can fix minor issues before they can turn into a bigger problem. Constantly evaluating the effectiveness of your process will help you improve them on a regular basis, which eventually leads to better outcomes.
Learn From Data
There are instances when your employees are not clear about the vision and mission, key priorities, strategies and challenges. You can easily know about it by conducting surveys. Design surveys in such a way that they are open ended. Let’s say, you are conducting a survey from business people. You could ask them what steps IT can take in order to take to help them achieve business goals. This will give your IT team a clear direction to move in. Focus on collecting qualitative feedback as it is much more valuable as compared to quantitative feedback.
How do you create alignment between IT and business in your organziation? Share it with us in the comments section below.
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https://medium.com/@Hostnoc.com/6-proven-ways-to-bring-it-and-business-on-the-same-page-860e13a13d59
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[]
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2021-12-20 07:50:56.049000+00:00
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['It', 'Cloud', 'Business', 'Servers', 'Hosting']
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Title 6 Proven Ways Bring Business PageContent 6 Proven Ways Bring Business Page Hostnoc Dec 20 2021·5 min read know highly aligned company generate revenue growth also profitable According report company page achieved revenue growth 58 generating 72 profit compared non aligned counterpart Despite see lot disagreement different functional unit instance business seem go well one another whether purchasing cheap dedicated server hosting bringing stability objective match business goal creates friction bring single wavelength business grow exactly cover article article learn six effective way bring business page ITBusiness Alignment try bring business page imperative understand business alignment basically term used refer internal coordination organziation objective brought line business goal organziation alignment business create highly focused strategy fulfill need key stakeholder help business achieving business objective rapid innovation 6 Ways Bring Business Page six way use create alignment business unit Build Trust Lack trust lead host issue lead skepticism misunderstanding even conflict business devastating consequence business make team le productive reduce tolerance level patience need gain trust make decision confidence tough situation trust confidence come functional unit page order build trust need consistently deliver promise build credibility rapport really win trust party Develop Close Business Relationships Organizations need encourage cross departmental collaboration instead encouraging silo allows employee different functional unit develop relationship employee part department part organization stronger relationship employee better coordination different functional unit positive impact overall productivity efficiency organization importantly make organziation resilient setback enable handle tough situation much better way employee sense community think employee time don’t feel like facing hardship alone give strength overcome obstacle matter big might Simply put stronger bond employee better organization Rotation Policy Yes might seem counterproductive reality work well come creating alignment business Encourage employee work business vice versa make easy understand challenge hurdle department face day day basis objective exercise encourage cross departmental learning What’s even extend initiative functional unit instance ask marketing executive sit developer bridge divide different functional unit bring closer one another addition broaden horizon employee help experience learn new thing help contribute towards organization also help professional career development Keep Eye Key Metrics best way measure effective effort really need set benchmark monitor key performance indicator metric tell effectiveness also provide useful insight gap need fill weakness need overcome help create alignment business need Make sure business metric monitored data available functional unit see ensure transparency minimizes risk misunderstanding wrong assumption keep track Evaluate Continuously organziation want create alignment business look project deadline Instead treat open ended project flexible deadline Conduct continuous assessment ensure everything going according plan Begin checking approach team thing go according plan accelerate process Take control business process fix minor issue turn bigger problem Constantly evaluating effectiveness process help improve regular basis eventually lead better outcome Learn Data instance employee clear vision mission key priority strategy challenge easily know conducting survey Design survey way open ended Let’s say conducting survey business people could ask step take order take help achieve business goal give team clear direction move Focus collecting qualitative feedback much valuable compared quantitative feedback create alignment business organziation Share u comment section belowTags Cloud Business Servers Hosting
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189,240 |
Can iterative digital change help businesses mitigate risk?
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Can iterative digital change help businesses mitigate risk?
Clare Gledhill, operations and strategic development director at strategic change agency CDS explores how iterative digital change can help mitigate risk. Top Business Tech Dec 23, 2021·5 min read
Clare Gledhill, operations and strategic development director at strategic change agency CDS explores how iterative digital change can help mitigate risk.
Risk mitigation has always formed a key part of businesses’ success strategies, and that’s because all companies are faced with risk. While no one can always foresee the issues that will arise, having mechanisms in place to help mitigate, evaluate, manage, and resolve them can help an organization keep running smoothly, should a few bumps in the road occur.
Across the globe, the risk landscape arguably became even more unpredictable and turbulent with the onset of the pandemic, in many cases, highlighting the vulnerability of many organizations. As a result, firms worldwide have needed to demonstrate high levels of resilience and the ability to adapt and cope with the challenges thrown up by the virus or, alternatively, run the risk of having to close its doors permanently.
However, when it comes to planning for risk, there are many categories for business owners to be aware of; each comes with its own challenges. From operational and financial to compliance and reputational, companies need to proactively plan for these scenarios, not to eliminate risk but help preserve the trust and loyalty they’ve built up with their customers if the worst happens.
Accelerated digital transformation
It is no secret that to help navigate the unchartered waters of the pandemic, many companies looked to bolster their digital infrastructure to help them improve and streamline their processes and meet demand. For firms that had advanced technology in place, this simply meant investing in unified communications and collaboration (UC&C) software (such as Microsoft Teams or Zoom) to keep staff connected while working from home. In contrast, it meant a complete overhaul of their legacy systems and practices for others.
The wake-up call that came in the form of the pandemic caused many business owners to realize that their existing tech stacks and internal systems were no longer fit for purpose, especially with the shift to hybrid working models, or they didn’t meet the high expectations of both their staff and customers. Therefore, businesses looked to transform digitally to help weather the immediate storm and futureproof their systems and enhance their resilience.
Iterative digital change and risk mitigation
In today’s increasingly competitive marketplace, private sector firms strive to deliver more value and revenue, and public sector organizations are trying to offer better services. However, both share the common goal of increasing flexibility, leaner processes, and an optimized user experience.
Legacy systems can sometimes be a bottleneck in achieving these goals, In fact, a survey recently revealed that 70% of global CXOs see mainframe and legacy modernization as a top business priority. Another study interestingly also found that replacing legacy systems was one of the top 10 IT investments for companies in 2020.
Organizations don’t have to worry necessarily about re-platforming immediately, changing all existing systems and infrastructure at once, as, in the current economic climate, this may feel like a monumental task. Instead, choosing the right tech or understanding where an existing solution lets the company down is the logical first step. This can feel less daunting and more achievable than a complete re-platforming project.
By following a more iterative approach to digital change, organizations can implement newer, quicker, and futureproofed technology that supports, not hinders, at a comfortable rate for the business. As a result, this ensures effective scalability, efficiency, and sustainability, without pressure to adapt and change everything simultaneously.
Aging legacy technologies that no longer support developments, content personalization, or updates can leave companies vulnerable to a wide variety of risks. Whether a security breach, downtime, inefficient back-end processes, or user frustration, this often conflicts with society’s ‘inflated expectations.’
Savvy, intuitive technologies are being used by many people daily in their personal and professional lives. Those thatgenuinely delight in terms of their experience are the successful ones and used time and time again. Seamless, integrated, positive experiences are what people expect as standard from modern-day organizations. When executed with empathic experience and communications at its heart, this helps build authentic trust between brands and their audiences.
Looking at this from a financial and efficiency angle, if legacy systems are left in place and an organization builds upon these platforms without considering their constraints and risks, this inevitably leads to experiencing limitations and accruing technical debt. Therefore, ignoring legacy technologies can be a costly and complex exercise if addressed at a later stage.
Automation goes hand in hand with iterative digital change, too. Automating the more manual and operational tasks this also helps free up strategic resources, which can be dedicated to other areas of the firm.
Prioritizing behavioral insights
While many organizations think that investing in the latest, most advanced technology will solve all their problems, this really is not the case. Whether or not it involves iterative technical change, the cornerstone of any successful digital transformation journey is a user-centered approach from the start. Knowing exactly whothe target audience is and howa firm’s technology needs to operate to offer the best possible user experience is vital.
To achieve this, research needs to be carried out into users’ needs, priorities, and expectations, as this will shape the solution bespoke to the business. This ensures it is truly inclusive and accessible to all those who use it. Depending on the systems, this refers not only to external customers but also to internal employees. While a poor digital experience can switch consumers or service users off and impact the outward perception of a company, this can also prevent growth. For instance, if team members feel restricted by inefficient workflows or customers feel frustrated by a lack of empathetic communications, they will be more likely to take their skills and loyalty elsewhere.
Read More:
Ultimately, iterative technical change is one potential cog in the digital transformation machine. While it may not always be necessary, it’s pivotal to conduct behavioral insight research to determine this — removing any assumptions or guesswork. The research phase will always provide interesting findings, some of which can contradict a business’s views of what they thought they knew about their users.
However, ‘inflated expectations’ are only heading in one direction as technology continues to advance at a swift pace. Looking ahead to 2022 and beyond, meeting the true needs of end-users will arguably matter more than ever before, as both private and public sector organizations strive for a sustainable growth and success strategy with as minimal risk as possible.
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https://medium.com/tbtech-news/can-iterative-digital-change-help-businesses-mitigate-risk-6cf85e6162f2
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['Top Business Tech']
|
2021-12-23 11:07:25.990000+00:00
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['It', 'Risk Mitigation', 'Technology', 'Business']
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Title iterative digital change help business mitigate riskContent iterative digital change help business mitigate risk Clare Gledhill operation strategic development director strategic change agency CDS explores iterative digital change help mitigate risk Top Business Tech Dec 23 2021·5 min read Clare Gledhill operation strategic development director strategic change agency CDS explores iterative digital change help mitigate risk Risk mitigation always formed key part businesses’ success strategy that’s company faced risk one always foresee issue arise mechanism place help mitigate evaluate manage resolve help organization keep running smoothly bump road occur Across globe risk landscape arguably became even unpredictable turbulent onset pandemic many case highlighting vulnerability many organization result firm worldwide needed demonstrate high level resilience ability adapt cope challenge thrown virus alternatively run risk close door permanently However come planning risk many category business owner aware come challenge operational financial compliance reputational company need proactively plan scenario eliminate risk help preserve trust loyalty they’ve built customer worst happens Accelerated digital transformation secret help navigate unchartered water pandemic many company looked bolster digital infrastructure help improve streamline process meet demand firm advanced technology place simply meant investing unified communication collaboration UCC software Microsoft Teams Zoom keep staff connected working home contrast meant complete overhaul legacy system practice others wakeup call came form pandemic caused many business owner realize existing tech stack internal system longer fit purpose especially shift hybrid working model didn’t meet high expectation staff customer Therefore business looked transform digitally help weather immediate storm futureproof system enhance resilience Iterative digital change risk mitigation today’s increasingly competitive marketplace private sector firm strive deliver value revenue public sector organization trying offer better service However share common goal increasing flexibility leaner process optimized user experience Legacy system sometimes bottleneck achieving goal fact survey recently revealed 70 global CXOs see mainframe legacy modernization top business priority Another study interestingly also found replacing legacy system one top 10 investment company 2020 Organizations don’t worry necessarily replatforming immediately changing existing system infrastructure current economic climate may feel like monumental task Instead choosing right tech understanding existing solution let company logical first step feel le daunting achievable complete replatforming project following iterative approach digital change organization implement newer quicker futureproofed technology support hinders comfortable rate business result ensures effective scalability efficiency sustainability without pressure adapt change everything simultaneously Aging legacy technology longer support development content personalization update leave company vulnerable wide variety risk Whether security breach downtime inefficient backend process user frustration often conflict society’s ‘inflated expectations’ Savvy intuitive technology used many people daily personal professional life thatgenuinely delight term experience successful one used time time Seamless integrated positive experience people expect standard modernday organization executed empathic experience communication heart help build authentic trust brand audience Looking financial efficiency angle legacy system left place organization build upon platform without considering constraint risk inevitably lead experiencing limitation accruing technical debt Therefore ignoring legacy technology costly complex exercise addressed later stage Automation go hand hand iterative digital change Automating manual operational task also help free strategic resource dedicated area firm Prioritizing behavioral insight many organization think investing latest advanced technology solve problem really case Whether involves iterative technical change cornerstone successful digital transformation journey usercentered approach start Knowing exactly whothe target audience howa firm’s technology need operate offer best possible user experience vital achieve research need carried users’ need priority expectation shape solution bespoke business ensures truly inclusive accessible use Depending system refers external customer also internal employee poor digital experience switch consumer service user impact outward perception company also prevent growth instance team member feel restricted inefficient workflow customer feel frustrated lack empathetic communication likely take skill loyalty elsewhere Read Ultimately iterative technical change one potential cog digital transformation machine may always necessary it’s pivotal conduct behavioral insight research determine — removing assumption guesswork research phase always provide interesting finding contradict business’s view thought knew user However ‘inflated expectations’ heading one direction technology continues advance swift pace Looking ahead 2022 beyond meeting true need endusers arguably matter ever private public sector organization strive sustainable growth success strategy minimal risk possible Click discover podcasts news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Risk Mitigation Technology Business
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189,241 |
5 Ways to Speed Up Your Job Search
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Here are our five favorite tips on how to get the job you want fast
For most of us, looking for a new job is hardly our favorite thing to do. It is usually time consuming and stressful. And the longer the search takes, the more anxious and less motivated people get. So it’s not surprising that everyone wants to find a suitable position as quickly as possible. While we may not be able to control how long an employer’s recruitment process takes, there are certain things we can do to speed up the job search.
Here are our five favorite tips on how to get the job you want fast.
Do the Research
First, take a little time to self-reflect and research job boards. Ask yourself: What are your career goals? Which industries would you like to work in? What roles interest you the most? Next, go through job ads and write down the most common requirements for positions you would like to apply for. This will give you a deeper understanding of your strengths and weaknesses, and you will know in which areas you need to improve.
You will also be able to refer to these notes when you start working on your resume. Keep in mind that many companies use applicant-tracking systems to automate their hiring process. That is why it is critical to use the language that matches keywords from job descriptions.
Manage Your Expectations
Prepare yourself that searching for a job is a job in itself. It requires time, consistency, and persistence. You will have to set aside a few hours each day to prepare your resume, look for job postings, send applications, and practice possible interview questions. It is better to shift your mindset from the very beginning. Instead of thinking about job searching as a complete time killer, consider it a necessary step to landing your dream job.
Prepare All Documents
The next tip is creating your resume, updating your LinkedIn profile, and preparing cover and follow-up letter templates beforehand. This way, instead of writing documents from scratch for each position you want to apply for, you will be able to customize them in a matter of minutes. Don’t forget to ask someone to proofread all your papers, and double-check your contact information. You would be surprised how many applicants never get the invitation to interview just because they made a typo in their email address or telephone number. By the way, make sure you have a professional-sounding email too. Recruiters are more likely to contact you at [email protected] than at [email protected].
Be Consistent
People rarely get hired after submitting a few applications and attending a couple of interviews. We know that it is easy to lose motivation when you aren’t getting the results you were hoping for. But it is important to stay consistent, check for new openings regularly, and apply for all relevant positions daily. So, set a goal to send a certain number of applications each day and stick to it.
Prepare for Interviews
Practice your answers to possible interview questions. In an interview setting, it’s not only what you say that matters, but how you say it. Your body language will also tell HR managers about you. Don’t underestimate the importance of preparation. Think through your answers, come up with specific examples of how you have demonstrated the skills listed on your resume, and make a list of questions you would like to ask the employer. Then ask a friend to play the role of the interviewer and rehearse. When you prepare ahead of time, you will feel much more confident and less anxious during the actual interview.
Get Professional Help
And here’s the last tip: you don’t have to do it alone. You can get a copywriter to write a persuasive resume or a career counselor to help rehearse possible interview scenarios. You can save even more time by using a comprehensive job-application service.
Job Application Services (JAS) at Careerist includes everything you need for an efficient job-search process:
LinkedIn and resume optimization. Studies show that, on average, hiring managers spend just six-to-eight seconds reviewing a resume. Our experts will help you to ensure that yours is well organized and clearly demonstrates that you are qualified for the role you are applying for.
Studies show that, on average, hiring managers spend just six-to-eight seconds reviewing a resume. Our experts will help you to ensure that yours is well organized and clearly demonstrates that you are qualified for the role you are applying for. Interview practice with a mentor. It is essential to prepare yourself for interviews. While practicing with a friend or in front of the mirror is undoubtedly helpful, you can get much better results with the help of an experienced professional. Our mentors will evaluate your answers, help you identify your strengths and weaknesses, and make sure that you can pass interviews with ease and confidence.
It is essential to prepare yourself for interviews. While practicing with a friend or in front of the mirror is undoubtedly helpful, you can get much better results with the help of an experienced professional. Our mentors will evaluate your answers, help you identify your strengths and weaknesses, and make sure that you can pass interviews with ease and confidence. Automated job applications. Applying for open positions is time consuming. Our students noticed that even if they dedicated two-to-three hours per day to this task, they were rarely able to respond to more than fifteen job postings a week. On top of that, it is hard to stay consistent. Our software solves this problem. It will check the leading job boards, find suitable positions, and apply for up to forty openings per day. That reduces the time you need to spend on job searching from twenty to just one hour per week.
These tips are real time savers. Implementing them will help you find a job that matches your skills and interests in the shortest time possible.
https://www.careerist.com/jas
https://www.theladders.com/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
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https://medium.com/@careerist/5-ways-to-speed-up-your-job-search-5a9720140944
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[]
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2021-12-13 06:41:29.269000+00:00
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['It', 'Job Search', 'Job Hunting', 'Careers', 'Tech']
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Title 5 Ways Speed Job SearchContent five favorite tip get job want fast u looking new job hardly favorite thing usually time consuming stressful longer search take anxious le motivated people get it’s surprising everyone want find suitable position quickly possible may able control long employer’s recruitment process take certain thing speed job search five favorite tip get job want fast Research First take little time selfreflect research job board Ask career goal industry would like work role interest Next go job ad write common requirement position would like apply give deeper understanding strength weakness know area need improve also able refer note start working resume Keep mind many company use applicanttracking system automate hiring process critical use language match keywords job description Manage Expectations Prepare searching job job requires time consistency persistence set aside hour day prepare resume look job posting send application practice possible interview question better shift mindset beginning Instead thinking job searching complete time killer consider necessary step landing dream job Prepare Documents next tip creating resume updating LinkedIn profile preparing cover followup letter template beforehand way instead writing document scratch position want apply able customize matter minute Don’t forget ask someone proofread paper doublecheck contact information would surprised many applicant never get invitation interview made typo email address telephone number way make sure professionalsounding email Recruiters likely contact johnsmithemailcom thefunniestguyemailcom Consistent People rarely get hired submitting application attending couple interview know easy lose motivation aren’t getting result hoping important stay consistent check new opening regularly apply relevant position daily set goal send certain number application day stick Prepare Interviews Practice answer possible interview question interview setting it’s say matter say body language also tell HR manager Don’t underestimate importance preparation Think answer come specific example demonstrated skill listed resume make list question would like ask employer ask friend play role interviewer rehearse prepare ahead time feel much confident le anxious actual interview Get Professional Help here’s last tip don’t alone get copywriter write persuasive resume career counselor help rehearse possible interview scenario save even time using comprehensive jobapplication service Job Application Services JAS Careerist includes everything need efficient jobsearch process LinkedIn resume optimization Studies show average hiring manager spend sixtoeight second reviewing resume expert help ensure well organized clearly demonstrates qualified role applying Studies show average hiring manager spend sixtoeight second reviewing resume expert help ensure well organized clearly demonstrates qualified role applying Interview practice mentor essential prepare interview practicing friend front mirror undoubtedly helpful get much better result help experienced professional mentor evaluate answer help identify strength weakness make sure pas interview ease confidence essential prepare interview practicing friend front mirror undoubtedly helpful get much better result help experienced professional mentor evaluate answer help identify strength weakness make sure pas interview ease confidence Automated job application Applying open position time consuming student noticed even dedicated twotothree hour per day task rarely able respond fifteen job posting week top hard stay consistent software solves problem check leading job board find suitable position apply forty opening per day reduces time need spend job searching twenty one hour per week tip real time saver Implementing help find job match skill interest shortest time possible httpswwwcareeristcomjas httpswwwtheladderscomstaticimagesbasicSitepdfsTheLaddersEyeTrackingStudyC2pdf Tags Job Search Job Hunting Careers Tech
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189,242 |
My Gear: As a Targeted Individual, here is the Shielding I wear
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This article is for targeted individuals. If you are not one, but would like to know more about the phenomenon of private networks and governments using advanced technology to remotely harass, you’ll find plenty of material online.
This article consists of the following sections below. Click on the underlined text to view the content for the relevant section.
#0- What I’m Shielding With Today — quick rundown of the shielding I wear. (the other sections #1–4 go into greater detail on each type of wearable shielding)
#1- Head Shielding
1a- Shield Headwear — lightweight ballcap and beanie (blocks syntel, and remote emotional manipulation)
1b- Lead Hat — lead rubber hat that doctors sometime wear. (Blocks EMF headaches and stronger protection against neutralization, feeling of fatigue and mental fog)
1c- Helmet -for heavier DEW attacks to the head (blocks knockout/sleep attacks)
#2- Wearable Shielding (defense against DEW)
2a- Body shielding (Most popular section and probably most useful; covers lead vests/aprons)
2b- Eye shielding
#3- Sleep Easy (defense against sleep disruption; building a small head tent to block frequencies and help sleep at night)
#4- Final Thoughts on Shielding
For those interested in Shielded Areas (work in progress), please see my article on how I’ve built and bought shielding areas for protection at home. These are enclosed areas that cover the entire area from harmful frequencies.
Click here to see my full set of articles.
Testimonials
Here is an interview I conducted with Michaela Maria, a TI for more than a decade, who found relief from wearing lightweight lead vests to block DEW attacks. Worth a read. Some highlights:
“ First time I wore the vest I felt like I am me again….it works and shields; i have more energy and more own will with it then without [the shielding].” “[The vest] helped me not to be totally consumed by pain through the attacks…so she helps to live your everyday life in every situation”
Here is a testimonial from another TI who tried out my shielding suggestions:
“The lead vest and apron have been a lifesaver from painful DEW attacks and has prevented the out of control muscle cramps I would get through out my whole body.” — Carolina (targeted individual)
Overview
I’ll start this off by saying that too many TI’s do not use wearable shielding . — to their own detriment. This is akin to having an x-ray and refusing to wear the dental apron. I know being targeted can be overwhelming. However, too often we begin in “Panic” mode, exhaust ourselves, and then enter a mode of Resignation — to absorb whatever is thrown at us because the opposition is “too advanced” to halt. So you put your body out there to absorb every frequency they throw at you — and offer no resistance.
Take a beat. Many of us are in the foxhole with you; we are going through something similar even if we’re countries apart. Take a minute and recognize that until we can stop those engaged in remote harassment, we can reduce the effects of their targeting. Their goal is to neutralize us, to cause us lethargy and pain, to deter us from talking about this phenomenon, to drive us mad or make us depressed, to retreat from activity, to be so tied up with our symptoms of pain and discomfort that all we can do is eke out a living.
So if you are targeted, if DEW is causing you sharp pain, or overtime weakening your muscles; if you get chest pains, V2K sounds or voices, general discomfort, organ pain, generalized fatigue, random eye discomfort, nausea, synthetic telepathy (commentary on what you’re doing- audible or subliminal), sped up heartbeat and all the other symptoms that these frequency weapons can cause, read on.
I have been targeted since 1999. I spent a good portion of this time in a state of doubt about my condition. The technology was so far beyond what I could come to terms with, like many of you, I walked around defenseless- merely hoping it would go away. Over the last few years, I’ve decided to take my destiny into my own hands. I’ve tested dozens of anti-EMF and shielding products and will share with you what I use and what works for me.
I know many TI’s are jaded about shielding solutions because there is so much bad advice out there including non-scientific gimmicks. TI Shielding suggestions often come in laundry list form- maybe a list of shielding metals — which leaves the TI wondering- well how do I protect myself with these metals when I’m walking or outside my home? How is this list actionable? Or maybe you’ll see a suggestion to “wear magnets” but no solid scientific reason this should be a comprehensive solution to DEW. So TI’s are wary to try another suggestion. My recommendations are based on science and when you see them described, you’ll recognize why they work. They are not newfangled; most have been pre-tested in the medical industry for decades and proven to block relevant frequencies.
I should caveat my list by describing what my primary symptoms are:
I have been attacked with DEW in different body parts, most recently focusing on my forearms and calves.
I am hit with subliminal V2K. This is usually preceded by a feeling of pressure on my head that is unmistakably coming from an external source. And then language I can clearly perceive, usually meant to harass.
I am hit with microwave auditory attacks (“car alarm on steroids”, siren sound, light/faint high pitch sound as background noise — all artificial through microwave hearing)
Targeting is worse in the evening. If there are microwave auditory attacks, usually at 6 PM through morning the next day (in other words it continues as I sleep).
I am targeted not just at my residence, but when I’m driving, at work, and when I’m out and about.
Good luck!
(the end)
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https://medium.com/@jay-coins/my-gear-as-a-targeted-individual-here-is-the-shielding-i-wear-30ee9fd78475
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[]
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2019-12-17 06:44:54.281000+00:00
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['Ti', 'Shielding', 'Targeted Individuals', 'Health']
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Title Gear Targeted Individual Shielding wearContent article targeted individual one would like know phenomenon private network government using advanced technology remotely harass you’ll find plenty material online article consists following section Click underlined text view content relevant section 0 I’m Shielding Today — quick rundown shielding wear section 1–4 go greater detail type wearable shielding 1 Head Shielding 1a Shield Headwear — lightweight ballcap beanie block syntel remote emotional manipulation 1b Lead Hat — lead rubber hat doctor sometime wear Blocks EMF headache stronger protection neutralization feeling fatigue mental fog 1c Helmet heavier DEW attack head block knockoutsleep attack 2 Wearable Shielding defense DEW 2a Body shielding popular section probably useful cover lead vestsaprons 2b Eye shielding 3 Sleep Easy defense sleep disruption building small head tent block frequency help sleep night 4 Final Thoughts Shielding interested Shielded Areas work progress please see article I’ve built bought shielding area protection home enclosed area cover entire area harmful frequency Click see full set article Testimonials interview conducted Michaela Maria TI decade found relief wearing lightweight lead vest block DEW attack Worth read highlight “ First time wore vest felt like again…it work shield energy without shielding” “The vest helped totally consumed pain attacks…so help live everyday life every situation” testimonial another TI tried shielding suggestion “The lead vest apron lifesaver painful DEW attack prevented control muscle cramp would get whole body” — Carolina targeted individual Overview I’ll start saying many TI’s use wearable shielding — detriment akin xray refusing wear dental apron know targeted overwhelming However often begin “Panic” mode exhaust enter mode Resignation — absorb whatever thrown u opposition “too advanced” halt put body absorb every frequency throw — offer resistance Take beat Many u foxhole going something similar even we’re country apart Take minute recognize stop engaged remote harassment reduce effect targeting goal neutralize u cause u lethargy pain deter u talking phenomenon drive u mad make u depressed retreat activity tied symptom pain discomfort eke living targeted DEW causing sharp pain overtime weakening muscle get chest pain V2K sound voice general discomfort organ pain generalized fatigue random eye discomfort nausea synthetic telepathy commentary you’re audible subliminal sped heartbeat symptom frequency weapon cause read targeted since 1999 spent good portion time state doubt condition technology far beyond could come term like many walked around defenseless merely hoping would go away last year I’ve decided take destiny hand I’ve tested dozen antiEMF shielding product share use work know many TI’s jaded shielding solution much bad advice including nonscientific gimmick TI Shielding suggestion often come laundry list form maybe list shielding metal — leaf TI wondering well protect metal I’m walking outside home list actionable maybe you’ll see suggestion “wear magnets” solid scientific reason comprehensive solution DEW TI’s wary try another suggestion recommendation based science see described you’ll recognize work newfangled pretested medical industry decade proven block relevant frequency caveat list describing primary symptom attacked DEW different body part recently focusing forearm calf hit subliminal V2K usually preceded feeling pressure head unmistakably coming external source language clearly perceive usually meant harass hit microwave auditory attack “car alarm steroids” siren sound lightfaint high pitch sound background noise — artificial microwave hearing Targeting worse evening microwave auditory attack usually 6 PM morning next day word continues sleep targeted residence I’m driving work I’m Good luck endTags Ti Shielding Targeted Individuals Health
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189,243 |
360° IT Check #25 — Log4j, Optimizing React, And More!
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Log4j Vulnerability
When your logging framework starts to execute arbitrary code, you know you’re in trouble.
Log4j, the popular Java framework, contained a vulnerability that compromised many apps you might have been using, including Twitter, iCloud, or Steam. The list is much shorter than it could have been. Log4j is likely present in “almost all” major Java-based enterprise apps, and servers. Not even the NSA was safe, as the popular GHIDRA, was vulnerable as a result as well.
According to GreyNoise, a company that analyzes “Internet background noise”, there are around 100 hosts actively scanning for servers with the aforementioned vulnerability.
To check whether your server got scanned, you may verify your visitors by checking this GitHub gist. These IPs, however, are IPs of Tor exit nodes; therefore it will be getting longer.
Luckily, the way to patch the vulnerability is simple. As Cloudflare explained it:
1. Upgrade to Log4j v2.15.0 2. If you are using Log4j v2.10 or above, and cannot upgrade, then set the property: log4j2.formatMsgNoLookups=true Additionally, an environment variable can be set for these same affected versions: LOG4J_FORMAT_MSG_NO_LOOKUPS=true 3. Or remove the JndiLookup class from the classpath. For example, you can run a command like zip -q -d log4j-core-*.jar org/apache/logging/log4j/core/lookup/JndiLookup.class
to remove the class from the log4j-core.
React’s Automatic Optimizations
React is a bit of a “you have to do everything yourself” UI library. Without explicit optimizations, such as memoization, it performs rather poorly, unnecessarily running a lot of code over, and over. Having to keep in mind this, and some other React-specific optimizations, can be a bit of a pickle.
Engineers at Meta seemed to have noticed that, and have showcased a tool to make React perform much better without all the mental overhead for developers. The solution is an automatic compiler, that performs memoization for you, automatically. For a demo, watch the video below.
Line’s Leak
If you ever push a commit with your private key to a public GitHub repository, believe it or not, this is not the worst thing that can happen. Line leaked payments data regarding 133,000 users to GitHub. The leaked data contained details of participants in a “LINE Pay” promotional program: date, time, and user IDs. Even though no cred card or bank account details saw the light of day, they could have been “traced with a little effort.”
The leak happened between September and November 2021; however, the news about it only surfaced last week. The company promised to do better in the future.
Tailwind CSS 3.0
Tailwind CSS, one of the web developers’ favorite tool for creating beautiful UI components, is getting a new major release. There are some improvements both making the developers’ lives easier, with some new features bringing new capabilities on board.
“Just-in-Time, all the time.” Faster build times, for the CSS framework. The JIT engine was optional until now, when it’s the only option available. It is also available as a script that one can get from the CDN, and run it in the browser
The introduction of the Scroll snap API
The styling of form elements without spending much time or effort
The introduction of RTL and LTR modifiers. Essential for complete control when building multi-directional websites.
“Touch-action” utilities for controlling how a user can zoom in, and scroll on devices with a touch screen
For the full list of features in the new release, take a look at the documentation.
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https://medium.com/geekculture/360-it-check-25-log4j-optimizing-react-and-more-bb1d208a06ed
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[]
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2021-12-17 15:10:09.333000+00:00
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['It', 'Programming', 'Log4j', 'Software Development', 'React']
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Title 360° Check 25 — Log4j Optimizing React MoreContent Log4j Vulnerability logging framework start execute arbitrary code know you’re trouble Log4j popular Java framework contained vulnerability compromised many apps might using including Twitter iCloud Steam list much shorter could Log4j likely present “almost all” major Javabased enterprise apps server even NSA safe popular GHIDRA vulnerable result well According GreyNoise company analyzes “Internet background noise” around 100 host actively scanning server aforementioned vulnerability check whether server got scanned may verify visitor checking GitHub gist IPs however IPs Tor exit node therefore getting longer Luckily way patch vulnerability simple Cloudflare explained 1 Upgrade Log4j v2150 2 using Log4j v210 cannot upgrade set property log4j2formatMsgNoLookupstrue Additionally environment variable set affected version LOG4JFORMATMSGNOLOOKUPStrue 3 remove JndiLookup class classpath example run command like zip q log4jcorejar orgapachelogginglog4jcorelookupJndiLookupclass remove class log4jcore React’s Automatic Optimizations React bit “you everything yourself” UI library Without explicit optimization memoization performs rather poorly unnecessarily running lot code keep mind Reactspecific optimization bit pickle Engineers Meta seemed noticed showcased tool make React perform much better without mental overhead developer solution automatic compiler performs memoization automatically demo watch video Line’s Leak ever push commit private key public GitHub repository believe worst thing happen Line leaked payment data regarding 133000 user GitHub leaked data contained detail participant “LINE Pay” promotional program date time user IDs Even though cred card bank account detail saw light day could “traced little effort” leak happened September November 2021 however news surfaced last week company promised better future Tailwind CSS 30 Tailwind CSS one web developers’ favorite tool creating beautiful UI component getting new major release improvement making developers’ life easier new feature bringing new capability board “JustinTime time” Faster build time CSS framework JIT engine optional it’s option available also available script one get CDN run browser introduction Scroll snap API styling form element without spending much time effort introduction RTL LTR modifier Essential complete control building multidirectional website “Touchaction” utility controlling user zoom scroll device touch screen full list feature new release take look documentationTags Programming Log4j Software Development React
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189,244 |
Negative Testing — Method and Techniques
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Effective testing involves both positive and negative testing to ensure that a product works and behaves as it should
The main goal of quality assurance testing is to make sure that a product is of the highest quality possible before it reaches the end-user. Testers aim to find as many defects as they can in a product before it is handed out to users, and they are there to ensure that the end-user does not experience any major issues when using the product.
Effective testing involves both positive and negative testing to ensure that a product works and behaves as it should.
Positive testing helps to ensure that a product functions as expected, and it allows testers to verify that the system is performing as intended under normal conditions.
So, how does a tester find out if a system is able to cope in unpredictable circumstances? That’s where negative testing comes into it.
Negative testing ensures that an application continues running, even when there’s an error or a user behaves unexpectedly. QA specialists, performing tests in this field, must think outside of the box to understand what could cause the application they are working on to break down.
For example, if the end-user tries entering letters into a numbers only field, they should see a message saying “Invalid data, please enter numbers” popping up on the screen.
The purpose of negative testing is to test the situation above to make sure that the product behaves correctly. Its intended purpose is also to see how errors are displayed and what the user sees if any issues occur, and to prevent application failures by improving its overall quality. Negative testing also allows specialists to find the weak points in a product, and to fix them before the end-user gets to interact with the product.
Furthermore, negative testing is aimed not only at identifying potential flaws, but also at determining the conditions under which something might fail.
Negative testing is often referred to as failure testing.
Examples of where negative testing can be useful:
The user presses the ‘OK’ button without entering data into text fields — an error message should show up because the fields cannot be left empty. The data exceeds the character count — an error message should show up because too many characters have been entered into the box. Username contains numeric values — an error message should show up because only letters have been added into the field. There is a character in the username field and the application does not allow this — an error message should show up because the field only accepts letters and numbers. Invalid words used — an error message should show up.
Negative testing helps QA testers to see how the product behaves when the above cases play out. These are not uncommon problems to encounter, and the product should be able to deal with such issues in the correct manner.
Basic Techniques for Writing Negative Tests
Here are two widely used techniques for writing negative test cases:
Boundary-value analysis
Equivalence partitioning
What is “boundary-value analysis”?
Boundary value analysis is when you test the boundaries of a product to see how the product reacts. The values Start-End, Lower-Upper, Maximum-Minimum, Just Inside-Just Outside can be considered as boundary values.
The main idea of this approach is to select the values that are on the extreme ends of the boundary to see how the product holds up in these circumstances. More issues tend to occur near the boundary mark.
Here are some example of boundaries that could be tested:
Minimum variable
Slightly above the minimum variable
Slightly below the maximum variable
Maximum variable
What is “equivalence partitioning”?
Data, for example numbers, get divided into different equivalence classes, so that you can reduce the amount of test cases that need to be run. Then during testing, one test value is selected from each class.
The idea behind this testing is, that there is no point writing thousands of tests for all valid input numbers, you can just group the data into equivalence data sets and pick one variable from each set.
Tests can be divided into these classes:
Input class for all valid inputs Input data class with all values below the lower limit Input data with a value greater than the maximum limit
Challenges of Negative Testing
Not all QA specialists are willing to do negative testing, because they believe that it is a waste of time and energy that could potentially delay the software from being released.
Additionally, positive testing usually gets a lot of attention, whereas negative doesn’t. However, negative testing should not be overlooked as it ensures that the system under test can cope with unexpected functions and conditions.
Negative Testing in Action
Let’s imagine the following… there’s a login screen with two text fields. The first text field requires a ‘username’, the second field requires a ‘password’.
There are specific requirements here. For example, the first field, labelled ‘username’ cannot be left blank (the same requirement applies to the second text field) and the field must contain letters.
The password field, on the other hand, can include any combination of letters (uppercase or lowercase) or numbers from 0 to 9, but no other characters can be used.
The maximum number of characters for both fields is 10.
What does negative testing look like in this case?
A tester would try to enter a username that consists of numbers and symbols (Examples include: 123 * _) — an error message would show up because there are no letters in the field.
A tester would create a password that includes special characters and with spaces. (Examples include: \ {^ * &) — an error message would show up because no characters should be included.
A tester would leave both fields blank — an error message would show up because both fields should be filled.
A tester would enter more than 10 characters into both text fields — an error message would show up because both fields can only hold a maximum of 10 characters.
The goal of this exercise is to see how the application reacts to unexpected user behavior and unpredictability. To do this, a QA needs to try different scenarios.
Writing negative tests is a process that requires creativity and creative thinking. And testers really need to ‘break’ an application to see what happens.
Testers who perform negative testing do need to keep an eye on the type of testing they do, because there is a risk that the negative testing they perform can turn into positive testing by mistake.
Conclusion
Negative testing is a unique type of testing, whereby the majority of tests are aimed at checking and confirming that a product works as it should during unpredictable scenarios.
Negative testing is concerned with what might go wrong with the system. Therefore, a large proportion of the work done by negative testers is about going beyond the scope of specifications and thinking outside of the box.
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https://medium.com/@careerist/negative-testing-method-and-techniques-10be0c722992
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[]
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2021-12-15 07:15:37.471000+00:00
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['It', 'Software Testing', 'Testing', 'Tech']
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Title Negative Testing — Method TechniquesContent Effective testing involves positive negative testing ensure product work behaves main goal quality assurance testing make sure product highest quality possible reach enduser Testers aim find many defect product handed user ensure enduser experience major issue using product Effective testing involves positive negative testing ensure product work behaves Positive testing help ensure product function expected allows tester verify system performing intended normal condition tester find system able cope unpredictable circumstance That’s negative testing come Negative testing ensures application continues running even there’s error user behaves unexpectedly QA specialist performing test field must think outside box understand could cause application working break example enduser try entering letter number field see message saying “Invalid data please enter numbers” popping screen purpose negative testing test situation make sure product behaves correctly intended purpose also see error displayed user see issue occur prevent application failure improving overall quality Negative testing also allows specialist find weak point product fix enduser get interact product Furthermore negative testing aimed identifying potential flaw also determining condition something might fail Negative testing often referred failure testing Examples negative testing useful user press ‘OK’ button without entering data text field — error message show field cannot left empty data exceeds character count — error message show many character entered box Username contains numeric value — error message show letter added field character username field application allow — error message show field accepts letter number Invalid word used — error message show Negative testing help QA tester see product behaves case play uncommon problem encounter product able deal issue correct manner Basic Techniques Writing Negative Tests two widely used technique writing negative test case Boundaryvalue analysis Equivalence partitioning “boundaryvalue analysis” Boundary value analysis test boundary product see product reacts value StartEnd LowerUpper MaximumMinimum InsideJust Outside considered boundary value main idea approach select value extreme end boundary see product hold circumstance issue tend occur near boundary mark example boundary could tested Minimum variable Slightly minimum variable Slightly maximum variable Maximum variable “equivalence partitioning” Data example number get divided different equivalence class reduce amount test case need run testing one test value selected class idea behind testing point writing thousand test valid input number group data equivalence data set pick one variable set Tests divided class Input class valid input Input data class value lower limit Input data value greater maximum limit Challenges Negative Testing QA specialist willing negative testing believe waste time energy could potentially delay software released Additionally positive testing usually get lot attention whereas negative doesn’t However negative testing overlooked ensures system test cope unexpected function condition Negative Testing Action Let’s imagine following… there’s login screen two text field first text field requires ‘username’ second field requires ‘password’ specific requirement example first field labelled ‘username’ cannot left blank requirement applies second text field field must contain letter password field hand include combination letter uppercase lowercase number 0 9 character used maximum number character field 10 negative testing look like case tester would try enter username consists number symbol Examples include 123 — error message would show letter field tester would create password includes special character space Examples include — error message would show character included tester would leave field blank — error message would show field filled tester would enter 10 character text field — error message would show field hold maximum 10 character goal exercise see application reacts unexpected user behavior unpredictability QA need try different scenario Writing negative test process requires creativity creative thinking tester really need ‘break’ application see happens Testers perform negative testing need keep eye type testing risk negative testing perform turn positive testing mistake Conclusion Negative testing unique type testing whereby majority test aimed checking confirming product work unpredictable scenario Negative testing concerned might go wrong system Therefore large proportion work done negative tester going beyond scope specification thinking outside boxTags Software Testing Testing Tech
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189,245 |
Story of the Foundation of JST Business Solutions Pvt Ltd
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Born in a middle-class family from Deoria, Uttar Pradesh, Mr. Sahabuddin Siddiqui is the founder and promotor of the JST Business Solutions Pvt. Ltd.- a company providing ITFMS and Cyber Security Services Government and Private institutions.
In his adolescence, he was just like an ordinary student who used to love playing and spending less time on books. However, he loved computers and was also fond of acquiring information on technology. So, despite facing all the odds, he pursued his technical studies and started working at the age of 16 years. Obviously, the payment was not even moderate but it made him sail through the ocean of the IT world.
After completing his Diploma in Hardware and Networking, he officially started his career as Desktop Support Engineer and continued to add experiences and degrees to his portfolio. Along with having an MBA degree in Information Technology, Mr. Sahabuddin Siddiqui has done around 44 IT trainings to acquire technical knowledge and expertise in different domains of ITs.
After spending so much time in the industry, he came across many aspirants of the corporate world who had great knowledge and practical understanding of their field but most of their practical experiences remain unused because their jobs didn’t require all of them. Within 5–6 years of his work experience in corporate, he realized that he is not meant for sitting inside a cubical in from a system. Soon after understanding the fact that he doesn’t see his future in a typical 9 to 5 job, he started to plan big as he was not in favour of being lost in the corporate world. So, he decided to start his own tech venture JST Business Solutions Pvt Ltd.
About JST Business Solutions Pvt. Ltd.
Established in the year 2017, JST Business has transformed into a leader in Comprehensive & Non- Comprehensive Managed IT Services working as a true partner for our clients as Big enterprises, medium sized businesses and Government institutions like PSU & Defence.
JST Business Solutions Pvt. Ltd. Is Specializes in AMC Services IT Equipment’s, AMC Services of Automation Devices, AMC Services of Electronics Items, Computer Networking Solutions, Cyber Security Consultant, IT Infrastructure Development, IT Outsourcing, and Technology Consultant.
As a privately-held company with a team of experienced professionals, The company is known for being an exceptionally flexible service provider that meets all IT Hardware Solution requirements of the clients. With 24x7 available delivery model for onsite and remote support, it is able to bring on-time services to its clients.
Products and Services
JST Business Solutions Pvt. Ltd. is primarily engaged in providing a range of IT Services which include AMC Services IT Equipment’s, AMC Services of Automation Devices, AMC Services of Electronics Items, Computer Networking Solutions, Cyber Security Consultant, IT Infrastructure Development, IT Outsourcing, and Technology Consultant to Government PSU, Defence, School, College and Private Institutions. It also deals Digital Data Solutions, Enterprise Mobility, Chat Support, IoT, IT Helpdesk, IT Facility Management, Society Management Services and Political Campaigning more.
The Mission
The mission of JST Business Solutions Pvt. Ltd. is to provide hassle-free services to its clients with an assurance of offering the best price and quick response. It enables them to be more efficient and agile, therefore, not just being firmer and more unchanging but also very competitive. The company serves all-IT requirements and improves business processes & employee productivity through future proof technology. Transparency, Trust and Truthfulness are their business core values.
http://www.jstbusiness.com/
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https://medium.com/@guestpostingwizard/story-of-the-foundation-of-jst-business-solutions-pvt-ltd-4492c47971e4
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[]
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2021-12-30 10:14:25.290000+00:00
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['It', 'News', 'Business']
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Title Story Foundation JST Business Solutions Pvt LtdContent Born middleclass family Deoria Uttar Pradesh Mr Sahabuddin Siddiqui founder promotor JST Business Solutions Pvt Ltd company providing ITFMS Cyber Security Services Government Private institution adolescence like ordinary student used love playing spending le time book However loved computer also fond acquiring information technology despite facing odds pursued technical study started working age 16 year Obviously payment even moderate made sail ocean world completing Diploma Hardware Networking officially started career Desktop Support Engineer continued add experience degree portfolio Along MBA degree Information Technology Mr Sahabuddin Siddiqui done around 44 training acquire technical knowledge expertise different domain spending much time industry came across many aspirant corporate world great knowledge practical understanding field practical experience remain unused job didn’t require Within 5–6 year work experience corporate realized meant sitting inside cubical system Soon understanding fact doesn’t see future typical 9 5 job started plan big favour lost corporate world decided start tech venture JST Business Solutions Pvt Ltd JST Business Solutions Pvt Ltd Established year 2017 JST Business transformed leader Comprehensive Non Comprehensive Managed Services working true partner client Big enterprise medium sized business Government institution like PSU Defence JST Business Solutions Pvt Ltd Specializes AMC Services Equipment’s AMC Services Automation Devices AMC Services Electronics Items Computer Networking Solutions Cyber Security Consultant Infrastructure Development Outsourcing Technology Consultant privatelyheld company team experienced professional company known exceptionally flexible service provider meet Hardware Solution requirement client 24x7 available delivery model onsite remote support able bring ontime service client Products Services JST Business Solutions Pvt Ltd primarily engaged providing range Services include AMC Services Equipment’s AMC Services Automation Devices AMC Services Electronics Items Computer Networking Solutions Cyber Security Consultant Infrastructure Development Outsourcing Technology Consultant Government PSU Defence School College Private Institutions also deal Digital Data Solutions Enterprise Mobility Chat Support IoT Helpdesk Facility Management Society Management Services Political Campaigning Mission mission JST Business Solutions Pvt Ltd provide hasslefree service client assurance offering best price quick response enables efficient agile therefore firmer unchanging also competitive company serf allIT requirement improves business process employee productivity future proof technology Transparency Trust Truthfulness business core value httpwwwjstbusinesscomTags News Business
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189,246 |
Scale-up Spotlight: A conversation with the commercial director of Alvant, Richard Thompson
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Scale-up Spotlight: A conversation with the commercial director of Alvant, Richard Thompson
Richard Thompson, commercial director of materials specialist Alvant, talks about the importance of sustainability and innovation in post-Covid manufacturing and the role materials tech is playing across automotive, aerospace, consumer tech, and many other sectors. Top Business Tech Dec 28, 2021·5 min read
Richard Thompson, commercial director of materials specialist Alvant, talks about the importance of sustainability and innovation in post-Covid manufacturing and the role materials tech is playing across automotive, aerospace, consumer tech, and many other sectors.
Alvant — originally known as CMT — was established in 2003, specializing in designing, developing, testing, and manufacturing Aluminium Metal Matrix Composite materials and components (AMCs), a family of lightweight high-performance metals. AMCs are used in highly engineered products for multiple applications across many sectors, including aerospace, automotive, healthcare, the industrial, and high-end consumer. This can be parts for TVs, mobile devices, landing gear, electric motors, car interiors, biomechanical prosthetics, sports equipment, and wheelchairs — the list is as diverse as it is long!
AMCs provide the strength and stiffness of steel at less than half the weight and have superior damage tolerance and a higher thermal operating range. Engineers and manufacturers can use AMCs for more durable lightweight components for harsh environments. Product manufacturers and engineers are becoming more aware of how AMCs can sometimes be a better alternative than other composite materials or unreinforced metals.
Alvant provides ‘route to market’ services for integrating its AMCs; The focus is on solving problems with creative and commercially viable solutions. This is particularly important now as engineers face growing pressure to reduce weight to meet stringent market and legislative demands while simultaneously being cost-effective.
Richard Thompson informs that the method Alvant uses to create its materials, called Advanced Liquid Pressure Forming, has been developed specifically for its product and is patented. This sets the company apart from others in the market and makes them a viable alternative to other materials such as carbon and polymer composites, steel, titanium, and aluminum. These materials are either not recyclable or very difficult to recycle, unlike fiber-reinforced AMCs that have scope to recycle.
AMCs have many benefits, including having the strength and capability of steel yet the weight of aluminum while being more tolerant to physical and thermal damage than carbon composite materials. They also create less of an impact environmentally when it comes to sustainability issues. This is mainly because aluminum itself is abundant and has a less environmental impact during production than titanium.
It isn’t difficult to see why AMCs could provide a massive differential and offer game-changing potential across many industries as commercial demand increases for strong but lighter parts across many forms of transportation, as well as industrial and consumer applications. Companies are all looking for ways to increase product capabilities and performance while at the same time meeting ambitious goals for fuel efficiency and sustainability.
Thompson explains the company’s most significant achievement to be the part the company has contributed to the global-wide objective to achieve net-zero carbon emissions by 2050. Alvant has partnered with global-leading Safran Landing Systems on a two-year, £28 mn aerospace project titled ‘Large Landing Gear of the Future.’ Alvant’s contribution to the project is the design, manufacture, and testing of an AMC brake rod, targeting a 30% weight reduction over an equivalent titanium component while maintaining the same strength as steel. In fact, the current simulations suggest a 40% weight saving can be achieved over the original titanium part, citing a crucial project milestone scheduled for completion this year.
Alvant has partnered with Safran in the aerospace sector to create lighter weight landing gear
Besides weight reduction, the project aims to cut fuel burn and noise as part of the industry’s drive to reduce fuel consumption and carbon emissions while improving reliability and lowering ownership costs. This is of major significance for Alvant as a company because the project’s success will enable the validation of AMCs in areas where safety and reliability are essential. This puts Alvant firmly on course to help Safran not only solve some of their upcoming technological challenges but to help them remain competitive in the landing gear aerospace market and showcase innovative technologies for the industry’s future.
During Covid, the economy’s sudden plunge instantly impacted most automotive, industrial, and aerospace sectors, which unfortunately is where a significant chunk of Alvant’s market is based. Thompson says that “although we have been able to function throughout, it gave us an opportunity to bring forward part of our business growth plan and has enabled us to forge partnerships with manufacturers who still need to achieve the ambitious capability and sustainability goals, but with reduced internal resources. So, we’ve been quite lucky in many regards.”
Read More:
Moving forward, Thompson explains that the company has seen the biggest emissions decline since the Second World War during the Covid lockdown and explains that stakeholders are more concentrated now on Zero-emissions goals, so have different expectations on businesses. “Sustainability is redefining itself in the post-Covid world, and it has now changed scope, placing non-sustainable materials under far more scrutiny.” Focus has been placed largely on sustainable materials, and businesses are now considering the entire product life cycle and the ability to reuse, which is now very much a consideration in design development at Alvant.
AMCs are more sustainable thanks to the manner in which they separate the fibers from the aluminum at the end-of-life stage. Designers must increasingly factor ‘whole life cost’ into the design, and it’s an area where AMCs score well. “If we don’t use the past 12 months or so as a wake-up call and an opportunity to prompt radical change, then I don’t know what will. We may not get another chance,” Thompson states.
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About Richard Thompson
Commercial Director (BEng MBA CEng FIMechE)
Richard is a technology commercialization professional specializing in strategic market development, innovation, and new venture growth. Richard joined Alvant in October 2017 from Williams Advanced Engineering, the technology and engineering consultancy division of the Williams Formula 1 Group. He has worked for a range of high-performance engineering businesses and new venture companies developing and commercializing intellectual property. Richard was appointed as Commercial Director in February 2018.
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https://medium.com/tbtech-news/scale-up-spotlight-a-conversation-with-the-commercial-director-of-alvant-richard-thompson-575625231f2a
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['Top Business Tech']
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2021-12-28 10:05:31.874000+00:00
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['It', 'Technology', 'Alvant', 'Business', 'Scaleup Spotlight']
|
Title Scaleup Spotlight conversation commercial director Alvant Richard ThompsonContent Scaleup Spotlight conversation commercial director Alvant Richard Thompson Richard Thompson commercial director material specialist Alvant talk importance sustainability innovation postCovid manufacturing role material tech playing across automotive aerospace consumer tech many sector Top Business Tech Dec 28 2021·5 min read Richard Thompson commercial director material specialist Alvant talk importance sustainability innovation postCovid manufacturing role material tech playing across automotive aerospace consumer tech many sector Alvant — originally known CMT — established 2003 specializing designing developing testing manufacturing Aluminium Metal Matrix Composite material component AMCs family lightweight highperformance metal AMCs used highly engineered product multiple application across many sector including aerospace automotive healthcare industrial highend consumer part TVs mobile device landing gear electric motor car interior biomechanical prosthetics sport equipment wheelchair — list diverse long AMCs provide strength stiffness steel le half weight superior damage tolerance higher thermal operating range Engineers manufacturer use AMCs durable lightweight component harsh environment Product manufacturer engineer becoming aware AMCs sometimes better alternative composite material unreinforced metal Alvant provides ‘route market’ service integrating AMCs focus solving problem creative commercially viable solution particularly important engineer face growing pressure reduce weight meet stringent market legislative demand simultaneously costeffective Richard Thompson informs method Alvant us create material called Advanced Liquid Pressure Forming developed specifically product patented set company apart others market make viable alternative material carbon polymer composite steel titanium aluminum material either recyclable difficult recycle unlike fiberreinforced AMCs scope recycle AMCs many benefit including strength capability steel yet weight aluminum tolerant physical thermal damage carbon composite material also create le impact environmentally come sustainability issue mainly aluminum abundant le environmental impact production titanium isn’t difficult see AMCs could provide massive differential offer gamechanging potential across many industry commercial demand increase strong lighter part across many form transportation well industrial consumer application Companies looking way increase product capability performance time meeting ambitious goal fuel efficiency sustainability Thompson explains company’s significant achievement part company contributed globalwide objective achieve netzero carbon emission 2050 Alvant partnered globalleading Safran Landing Systems twoyear £28 mn aerospace project titled ‘Large Landing Gear Future’ Alvant’s contribution project design manufacture testing AMC brake rod targeting 30 weight reduction equivalent titanium component maintaining strength steel fact current simulation suggest 40 weight saving achieved original titanium part citing crucial project milestone scheduled completion year Alvant partnered Safran aerospace sector create lighter weight landing gear Besides weight reduction project aim cut fuel burn noise part industry’s drive reduce fuel consumption carbon emission improving reliability lowering ownership cost major significance Alvant company project’s success enable validation AMCs area safety reliability essential put Alvant firmly course help Safran solve upcoming technological challenge help remain competitive landing gear aerospace market showcase innovative technology industry’s future Covid economy’s sudden plunge instantly impacted automotive industrial aerospace sector unfortunately significant chunk Alvant’s market based Thompson say “although able function throughout gave u opportunity bring forward part business growth plan enabled u forge partnership manufacturer still need achieve ambitious capability sustainability goal reduced internal resource we’ve quite lucky many regards” Read Moving forward Thompson explains company seen biggest emission decline since Second World War Covid lockdown explains stakeholder concentrated Zeroemissions goal different expectation business “Sustainability redefining postCovid world changed scope placing nonsustainable material far scrutiny” Focus placed largely sustainable material business considering entire product life cycle ability reuse much consideration design development Alvant AMCs sustainable thanks manner separate fiber aluminum endoflife stage Designers must increasingly factor ‘whole life cost’ design it’s area AMCs score well “If don’t use past 12 month wakeup call opportunity prompt radical change don’t know may get another chance” Thompson state Click discover podcasts news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn Twitter Richard Thompson Commercial Director BEng MBA CEng FIMechE Richard technology commercialization professional specializing strategic market development innovation new venture growth Richard joined Alvant October 2017 Williams Advanced Engineering technology engineering consultancy division Williams Formula 1 Group worked range highperformance engineering business new venture company developing commercializing intellectual property Richard appointed Commercial Director February 2018Tags Technology Alvant Business Scaleup Spotlight
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189,247 |
Super Connect for Good 2021 Meet the Judges exclusive: Marcus Orton, Innovate UK EDGE
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Super Connect for Good 2021 Meet the Judges exclusive: Marcus Orton, Innovate UK EDGE
As we celebrate the success of Empact Ventures’ 2021 Super Connect for Good competition, we catch up with Regional Partner and Judge for the North of England region, Marcus Orton, Senior Innovation and Growth Specialist, Innovate UK EDGE. Top Business Tech Dec 17, 2021·7 min read
As we celebrate the success of Hays’ and Empact Ventures’ 2021 Super Connect for Good competition, we catch up with Regional Partner and Judge for the North of England region, Marcus Orton, Senior Innovation and Growth Specialist, Innovate UK EDGE.
Hays’ and Empact Ventures’ 2021 Super Connect for Good was a resounding success. The virtual final, which took place in November, saw the regional winners go head-to-head by pitching live for the Super Connect for Good 2021 Overall Champion. We spoke to Regional Partner and Judge for the North of England region, Marcus Orton, The Senior Innovation and Growth Specialist, Innovate UK EDGE. Innovate UK EDGE is an integral part of the grant funding organization, Innovate UK, which focuses exclusively on innovation-led companies with high growth potential. Innovate UK Edge was launched earlier in 2021, and is an initiative dedicated to helping such companies along growth journeys to scale.
Orton joined Innovate UK a year ago as an independent consultant, working with medical device sector advisors and supporting companies with regulatory compliance, risk management, product development, assessments, and services. He was also a managing director of NHS spinout company SwabTech, which sought to bring blood recovery technology to the market. Though SwabTech was unable to obtain the funding needed to enter the market, it brought Orton to the “very exciting” opportunity to work with the Innovate UK team, operating in the North of the UK. Innovate UK EDGE provides a national service, is led by seasoned specialists with diverse experience and international track records at the business-end of innovation.
Orton’s experience in product development, largely in medical devices, notably orthopaedic instrumentation and implant system development, positioned him well as a specialist in the organization. He shares that he joined a team with a holistic set of skills, including marketing, corporate finance, accountancy, local government and public sector, and support services, all from across various industries such as manufacturing, retail, hospitality and science and technology. “We’re an extended team of advisors,” he explains, “we can work either individually or as teams with clients from these sectors.”
Navigating a turbulent climate
Drawing on his experience at Innovate UK EDGE, Orton reflects on the current challenges facing startups today. He notes that startups must balance a focus on present operations while also remaining aware of the future as a business progresses. He shares that many contextual economic factors have impacted companies of all sizes in recent years: Britain’s decision to leave the EU, the Covid-19 pandemic, and the growing need for climate action vocalized at COP26. “These are immediate and long-term components to take into account, let alone rival and competitive competitor influences.
“At Innovate UK EDGE, we are a regular touchpoint and sounding board to what a startup’s or SME strategy is, and how its business plan responds to that strategy and evolves with it, both in the context of the business developing and changing economy,” he said.
As startups navigate this turbulent climate, Innovate UK EDGE provides a funded service “so that the cost to the participants in our work is primarily the time that they would invest in working with us,” explains Orton. Leveraging knowledge from Innovate UK, The Knowledge Transfer Network, The Catapults, and grant funding bodies such as Innovate UK and the EU Horizon project, Innovate UK EDGE provides a wealth of knowledge and connectivity to the businesses they work with, to meet the wider economic challenges head-on.
In the context of the healthcare industry, Orton shares that “organizations are coming from Europe as they see the UK as a very promising economy to be working with. There is more investment going into the healthcare economy, and the demand is increasing, almost as a consequence of how successful our health system is in tackling existing challenges.”
From an environmental aspect, society is taking a more active approach to mitigating climate change, which is reflected in emerging startups. “We’re seeing the increased interest in electric vehicles and alternatives to carbon-based gas, which will enable us to live more environmentally responsible lives.”
For both of these trends, Orton emphasizes, “if individual companies have an idea, they need to realize the work that is needed to bring that idea to market, to evaluate its potential and to engage successfully with relevant stakeholders; be they manufacturers, suppliers, or distributors. These are the themes we see across our work.”
The makings of a great startup
“Creativity is at the heart of a good startup,” says Orton, “And an openness to what is driving them to create a new solution. This can mean a driving passion and perseverance that is internal to the company, but a great startup also needs to have a realistic understanding that a solution can sustainably serve a market need, and that other bodies will engage with the need that they are responding to.” Orton adds that this is an iterative process where startups need to remain flexible as they grow and learn from customers and market peers while remaining open and actively listening to stakeholders.
Scaling up
To those startups looking to scaleup, Orton reminds these startups that many people have been through this process before. “Speak to others who have been through the scaleup process. You don’t have to like everything they say to you, but keep in mind; it’s quite a journey. We’re very privileged to work with a variety of companies in a short amount of time, and from this, we have gained an insight into a multitude of successes and failures, and being able to gain from this is key. It’s important to remember that you’re not on your own in this process.”
“I’ve been impressed by the Super Connect For Good programme. These hosts have a great knowledge of how virtual environments work, run excellent programmes and have provided a platform for some really fantastic businesses.” Orton emphasizes the importance of startups coming together to celebrate these accomplishments and the chance to meet other organizations that will support them in their journey. He adds that the quality of the companies he saw this year has given him hope that emerging technology will certainly have a role in overcoming the challenges that he previously outlined.
Innovate UK EDGE supports startups by facilitating grant funding applications, business cases, and presentations. He describes the quality of the presentations at the Super Connect for Good as sophisticated, but sobering. “While it’s exciting to see such a high standard of presentations, it is also sobering, as so few recipients can be awarded grant funding. This is where our support extends into other aspects of supporting business growth”.
Orton explains that there is a limitation on funding resources nationally, and if there is an successful appeal to the wider parts of the community, that have more resources, be it financial or otherwise, more businesses with much-needed solutions will thrive. “If investors took a lower return or placed more resources into businesses, the nation may see an overall improvement in economic progress.” He continues, “We’d also like to see more government money going into social services, transport systems, and businesses to not only to improve the support for our society and communities, but as an investment to develop and strengthen the next generation of products, services and professionals.”
READ MORE:
About Marcus Orton, Senior Innovation and Growth Specialist, Innovate UK EDGE
About Marcus Orton, Senior Innovation and Growth Specialist, Innovate UK EDGE
An experienced medical device developer, business leader and innovator, Marcus Orton is committed to delivering world-class products, services, business process solutions, sustainable and effective management of resources, founded on experience gained in leading multinational corporations, UK healthcare and academic organizations, startup and SME business settings.
As an innovation specialist, he provides product, business and regulatory development support and coaching. This work draws on work with medical device business teams, healthcare service providers and academic technology transfer and teaching programs. Services include gap analysis, planning, risk management, theme-based workshops, documentation review and direct support for the development of business plans, grant applications and product development projects.
As an NHS spinout, startup CEO, Orton leads the business and product development of an innovative enhancement to surgical blood recovery systems. While it did not succeed in reaching a commercial market position, the work successfully secured grant and investor resources, technology, supply-chain, and IP development. This drew on experience gained in medical device product development, product launch and scale-up delivery and has supported clinical innovation in orthopaedic medical device and surgical instrumentation sectors, the delivery of private healthcare change management, and technology transfer and transformation in academic research and business innovation management roles.
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https://medium.com/tbtech-news/super-connect-for-good-2021-meet-the-judges-exclusive-marcus-orton-innovate-uk-edge-9be494329481
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['Top Business Tech']
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2021-12-17 09:15:31.233000+00:00
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['It', 'Technology', 'Innovate Uk Edge', 'Startups', 'News']
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Title Super Connect Good 2021 Meet Judges exclusive Marcus Orton Innovate UK EDGEContent Super Connect Good 2021 Meet Judges exclusive Marcus Orton Innovate UK EDGE celebrate success Empact Ventures’ 2021 Super Connect Good competition catch Regional Partner Judge North England region Marcus Orton Senior Innovation Growth Specialist Innovate UK EDGE Top Business Tech Dec 17 2021·7 min read celebrate success Hays’ Empact Ventures’ 2021 Super Connect Good competition catch Regional Partner Judge North England region Marcus Orton Senior Innovation Growth Specialist Innovate UK EDGE Hays’ Empact Ventures’ 2021 Super Connect Good resounding success virtual final took place November saw regional winner go headtohead pitching live Super Connect Good 2021 Overall Champion spoke Regional Partner Judge North England region Marcus Orton Senior Innovation Growth Specialist Innovate UK EDGE Innovate UK EDGE integral part grant funding organization Innovate UK focus exclusively innovationled company high growth potential Innovate UK Edge launched earlier 2021 initiative dedicated helping company along growth journey scale Orton joined Innovate UK year ago independent consultant working medical device sector advisor supporting company regulatory compliance risk management product development assessment service also managing director NHS spinout company SwabTech sought bring blood recovery technology market Though SwabTech unable obtain funding needed enter market brought Orton “very exciting” opportunity work Innovate UK team operating North UK Innovate UK EDGE provides national service led seasoned specialist diverse experience international track record businessend innovation Orton’s experience product development largely medical device notably orthopaedic instrumentation implant system development positioned well specialist organization share joined team holistic set skill including marketing corporate finance accountancy local government public sector support service across various industry manufacturing retail hospitality science technology “We’re extended team advisors” explains “we work either individually team client sectors” Navigating turbulent climate Drawing experience Innovate UK EDGE Orton reflects current challenge facing startup today note startup must balance focus present operation also remaining aware future business progress share many contextual economic factor impacted company size recent year Britain’s decision leave EU Covid19 pandemic growing need climate action vocalized COP26 “These immediate longterm component take account let alone rival competitive competitor influence “At Innovate UK EDGE regular touchpoint sounding board startup’s SME strategy business plan responds strategy evolves context business developing changing economy” said startup navigate turbulent climate Innovate UK EDGE provides funded service “so cost participant work primarily time would invest working us” explains Orton Leveraging knowledge Innovate UK Knowledge Transfer Network Catapults grant funding body Innovate UK EU Horizon project Innovate UK EDGE provides wealth knowledge connectivity business work meet wider economic challenge headon context healthcare industry Orton share “organizations coming Europe see UK promising economy working investment going healthcare economy demand increasing almost consequence successful health system tackling existing challenges” environmental aspect society taking active approach mitigating climate change reflected emerging startup “We’re seeing increased interest electric vehicle alternative carbonbased gas enable u live environmentally responsible lives” trend Orton emphasizes “if individual company idea need realize work needed bring idea market evaluate potential engage successfully relevant stakeholder manufacturer supplier distributor theme see across work” making great startup “Creativity heart good startup” say Orton “And openness driving create new solution mean driving passion perseverance internal company great startup also need realistic understanding solution sustainably serve market need body engage need responding to” Orton add iterative process startup need remain flexible grow learn customer market peer remaining open actively listening stakeholder Scaling startup looking scaleup Orton reminds startup many people process “Speak others scaleup process don’t like everything say keep mind it’s quite journey We’re privileged work variety company short amount time gained insight multitude success failure able gain key It’s important remember you’re process” “I’ve impressed Super Connect Good programme host great knowledge virtual environment work run excellent programme provided platform really fantastic businesses” Orton emphasizes importance startup coming together celebrate accomplishment chance meet organization support journey add quality company saw year given hope emerging technology certainly role overcoming challenge previously outlined Innovate UK EDGE support startup facilitating grant funding application business case presentation describes quality presentation Super Connect Good sophisticated sobering “While it’s exciting see high standard presentation also sobering recipient awarded grant funding support extends aspect supporting business growth” Orton explains limitation funding resource nationally successful appeal wider part community resource financial otherwise business muchneeded solution thrive “If investor took lower return placed resource business nation may see overall improvement economic progress” continues “We’d also like see government money going social service transport system business improve support society community investment develop strengthen next generation product service professionals” READ Marcus Orton Senior Innovation Growth Specialist Innovate UK EDGE Marcus Orton Senior Innovation Growth Specialist Innovate UK EDGE experienced medical device developer business leader innovator Marcus Orton committed delivering worldclass product service business process solution sustainable effective management resource founded experience gained leading multinational corporation UK healthcare academic organization startup SME business setting innovation specialist provides product business regulatory development support coaching work draw work medical device business team healthcare service provider academic technology transfer teaching program Services include gap analysis planning risk management themebased workshop documentation review direct support development business plan grant application product development project NHS spinout startup CEO Orton lead business product development innovative enhancement surgical blood recovery system succeed reaching commercial market position work successfully secured grant investor resource technology supplychain IP development drew experience gained medical device product development product launch scaleup delivery supported clinical innovation orthopaedic medical device surgical instrumentation sector delivery private healthcare change management technology transfer transformation academic research business innovation management role news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Technology Innovate Uk Edge Startups News
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189,248 |
Here’s how you Zoomed over 2021
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Here’s how you Zoomed over 2021
Rhonda Hughes, Global Content & Social Advocacy Lead at Zoom, discusses the communication platform’s usage over the past year.
If you’re like me and everyone else across the globe, you’ve spent a lot of time on Zoom this past year — for work collaboration, personal connection, and everything in between.
We are pretty curious people here at Zoom, and we LOVE data, so that got us wondering: How long is the average Zoom meeting? How often do people try to talk while on mute? Who else is waving at the end of a Zoom call?
We pulled some usage metrics, sent out a survey, and aggregated a bunch of data to look at how people connected using Zoom this past year, plus identified some meeting norms you might relate to. (Spoiler: Yes, most of you wave at the end of meetings.)
We hope you find these stats as insightful — and relatable — as we do. Enjoy!
About those meetings
We aggregated a bit of Zoom usage data from a 12-month period (15th Nov 2020, to 15th Nov 2021) to glean some insights. In the past year:
Zoom was used in nearly 200 countries and territories around the world
around the world The top day of the week for meetings was Wednesday , followed by Tuesday and Thursday
, followed by Tuesday and Thursday The average meeting length was 54 minutes
The average meeting size was 10 participants
Additionally, these were the busiest Zoom days of 2021 (so far):
For virtual meetings: Jan. 21 (which also happens to be National Hug Day!)
(which also happens to be National Hug Day!) For phone calls: Sept. 21
For webinars: Feb. 25
Photo by Gabriel Benois on Unsplash
How do you like to meet?
In addition to those fun stats, we surveyed nearly 1,700 people who have used Zoom in the past year for a glimpse at what’s happening while you’re meeting virtually. Raise your virtual hand if you can relate to some of these!
How you’re showing up
Some common habits and preferences:
68% dress casually for meetings
dress casually for meetings Almost half of you ( 47% ) say it’s never OK to eat during meetings
) say it’s never OK to eat during meetings 26% never (or almost never) shower before hopping on calls
Photo by Redd on Unsplash
What you’re saying
Some of the most popular phrases on Zoom:
71% have said, “You’re on mute”
have said, “You’re on mute” 57% have said, “Can everyone see my screen?”
have said, “Can everyone see my screen?” 21% have said, “Next slide, please!”
Check out our recent enhanced slide control update that can help take care of that last one!
What you’re doing
In the past year on Zoom:
75% of users say they wave at the end of their meetings
of users say they wave at the end of their meetings 73% have attended happy-hour drinks or a game night
have attended happy-hour drinks or a game night 34% have attended a fitness or cooking class
Where you’re Zooming from
Not at your desk? These are some of the most popular places you’re taking meetings:
42% meet from bed
meet from bed 21% meet while walking/jogging
meet while walking/jogging 11% use Zoom on public transport
Photo by Lagos Techie on Unsplash
Your top backgrounds
We asked about your favorite types of virtual backgrounds. Here’s what you said:
Outdoor landscapes ( 26% )
) Blurred background ( 25% )
) Business/company background (20%)
Check out our virtual background library to download background images to use in your next meeting!
What’s happening behind the scenes
And here are some things happening on (and off) camera:
43% cleaned only the part of the room visible on camera
cleaned only the part of the room visible on camera 43% of parents had their kid show up during a meeting
of parents had their kid show up during a meeting 39% private side-chatted with a friend or colleague to make them laugh
private side-chatted with a friend or colleague to make them laugh 36% had a pet show up during a meeting
READ MORE:
And thank you ALL for your support over the past year! Zoom wouldn’t be where we are today without you — our loyal users who wave at the end of meetings, who have made “Zoom casual” an accepted dress code, and who continue to reliably connect with colleagues, family, and friends everywhere.
For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!
Follow us on LinkedIn and Twitter
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https://medium.com/tbtech-news/heres-how-you-zoomed-over-2021-bc0fbfee039e
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['Top Business Tech']
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2021-12-19 09:04:08.991000+00:00
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['Remote Work', 'It', 'Zoom', 'Communication', 'Leadership']
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Title Here’s Zoomed 2021Content Here’s Zoomed 2021 Rhonda Hughes Global Content Social Advocacy Lead Zoom discus communication platform’s usage past year you’re like everyone else across globe you’ve spent lot time Zoom past year — work collaboration personal connection everything pretty curious people Zoom LOVE data got u wondering long average Zoom meeting often people try talk mute else waving end Zoom call pulled usage metric sent survey aggregated bunch data look people connected using Zoom past year plus identified meeting norm might relate Spoiler Yes wave end meeting hope find stats insightful — relatable — Enjoy meeting aggregated bit Zoom usage data 12month period 15th Nov 2020 15th Nov 2021 glean insight past year Zoom used nearly 200 country territory around world around world top day week meeting Wednesday followed Tuesday Thursday followed Tuesday Thursday average meeting length 54 minute average meeting size 10 participant Additionally busiest Zoom day 2021 far virtual meeting Jan 21 also happens National Hug Day also happens National Hug Day phone call Sept 21 webinars Feb 25 Photo Gabriel Benois Unsplash like meet addition fun stats surveyed nearly 1700 people used Zoom past year glimpse what’s happening you’re meeting virtually Raise virtual hand relate you’re showing common habit preference 68 dress casually meeting dress casually meeting Almost half 47 say it’s never OK eat meeting say it’s never OK eat meeting 26 never almost never shower hopping call Photo Redd Unsplash you’re saying popular phrase Zoom 71 said “You’re mute” said “You’re mute” 57 said “Can everyone see screen” said “Can everyone see screen” 21 said “Next slide please” Check recent enhanced slide control update help take care last one you’re past year Zoom 75 user say wave end meeting user say wave end meeting 73 attended happyhour drink game night attended happyhour drink game night 34 attended fitness cooking class you’re Zooming desk popular place you’re taking meeting 42 meet bed meet bed 21 meet walkingjogging meet walkingjogging 11 use Zoom public transport Photo Lagos Techie Unsplash top background asked favorite type virtual background Here’s said Outdoor landscape 26 Blurred background 25 Businesscompany background 20 Check virtual background library download background image use next meeting What’s happening behind scene thing happening camera 43 cleaned part room visible camera cleaned part room visible camera 43 parent kid show meeting parent kid show meeting 39 private sidechatted friend colleague make laugh private sidechatted friend colleague make laugh 36 pet show meeting READ thank support past year Zoom wouldn’t today without — loyal user wave end meeting made “Zoom casual” accepted dress code continue reliably connect colleague family friend everywhere news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Remote Work Zoom Communication Leadership
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189,249 |
My Mentors
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I booked my tickets to Chennai for my internship on December 27th 2017. I was to leave the next day. It was my first experience at working outside of college. Looking back over the past four years, i have learnt a lot.
I’d be quoting a lot of people i’ve spoken to when i say, ‘4 years into your career is when you can decide where you want to be in the next 10 years’. You’d have the maturity, experience and the stability to make a choice or a decision. Im at a place where im happy with my choices i’ve made so far and im willing to take the risks for where i want to be in the next 10 years.
Mentors are very necessary when you want to do something. Choosing the right set of mentors is equally important. There were many people who told me that i could never speak up in a room or that i could be a people person or that my goals were unrealistic. It used to affect me a lot because these people brought in a lot of negativity. But there are also people who pushed me forward positively. Its when i shut out the negativity and started looking up to these people that i realised, choosing your mentors decides you.
Prithvi Buddharaju and Meghana Tamma : Unofficially, the first mentors i had, right from college. They still are and will be the only constants in this chaotic life.
Vidhey Pullakhandam : My roommate and mentor, the discussions we had over the past few years has driven me to keep exploring. He’s is one of the first people i go to for advice.
Ritesh Gupta : Was my first mentor at work. Even after i moved under a different manager after my internship, i always used to grab the opportunity to discuss my thoughts with him and get guidance. He was the one who introduced me a data engineering project while i was working on UI and backend.
Jahnavi Chennupati : A smile and a couple words amidst the chaos always goes a long way. Jahnavi always had a word or two whenever she walked into her cabin which was right in front of where i sat. She’s always someone i look upto when it comes to being confident.
Mahesh SV and Sudharshan Rajan : These were my first techincal mentors, their guidance even after i moved to different organisations always has helped me a lot. Whatever i code or build today, most of the standards come from what these people have instilled in me.
Ram Dwivedi : The past few months had been difficult for me personally but Ram always took the time to guide me and keep me calm. The calmness and positivity that Ram has is infectious. It takes a lot to be the person Ram is and he will always be the person i look upto.
Debabrat Sarma : One day, i was having a very tough day at work, like so do most people. Deba, sat with me on a zoom call for more than hour, asked me to forget all about the things that were piled up, and spoke to me about Formula 1. I’ll never forget that day. It was that day when i realised that one hour of an escape can really help a lot. Its not the end of the world when you skip a deadline.
Padma Ayala, Abdul Wahed, Sravani and Suresh : The best group of people to work with. Everyday I talk to and work with these people, the more i learn and realise that i still have a long way to go. The morals and lessons i get from their stories is what motivates me to be better. These people taught me that work is not everything, there are things beyond that and mastering those would help us work better.
I may have forgotten to mention a lot of other people. But you guys have been really supportive of me and i cant thank you all enough for mentoring, tutoring and helping me. Today is not the day where i have achieved something. But for being where i am today is an achievement enough. The past few years, the people ive met and the experiences that ive had have shaped me into who i am.
To meeting new people, more learnings and experiences in 2022.
Cheers !
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https://medium.com/@gangadhar-dalli/i-booked-my-tickets-to-chennai-for-my-internship-on-december-27th-2017-8feb4a90b48a
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['Gangadhar Reddy Dalli']
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2021-12-27 15:37:02.587000+00:00
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['It', 'Thankfulness', 'Storytelling', 'Mentorship', '2021']
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Title MentorsContent booked ticket Chennai internship December 27th 2017 leave next day first experience working outside college Looking back past four year learnt lot I’d quoting lot people i’ve spoken say ‘4 year career decide want next 10 years’ You’d maturity experience stability make choice decision Im place im happy choice i’ve made far im willing take risk want next 10 year Mentors necessary want something Choosing right set mentor equally important many people told could never speak room could people person goal unrealistic used affect lot people brought lot negativity also people pushed forward positively shut negativity started looking people realised choosing mentor decides Prithvi Buddharaju Meghana Tamma Unofficially first mentor right college still constant chaotic life Vidhey Pullakhandam roommate mentor discussion past year driven keep exploring He’s one first people go advice Ritesh Gupta first mentor work Even moved different manager internship always used grab opportunity discus thought get guidance one introduced data engineering project working UI backend Jahnavi Chennupati smile couple word amidst chaos always go long way Jahnavi always word two whenever walked cabin right front sat She’s always someone look upto come confident Mahesh SV Sudharshan Rajan first techincal mentor guidance even moved different organisation always helped lot Whatever code build today standard come people instilled Ram Dwivedi past month difficult personally Ram always took time guide keep calm calmness positivity Ram infectious take lot person Ram always person look upto Debabrat Sarma One day tough day work like people Deba sat zoom call hour asked forget thing piled spoke Formula 1 I’ll never forget day day realised one hour escape really help lot end world skip deadline Padma Ayala Abdul Wahed Sravani Suresh best group people work Everyday talk work people learn realise still long way go moral lesson get story motivates better people taught work everything thing beyond mastering would help u work better may forgotten mention lot people guy really supportive cant thank enough mentoring tutoring helping Today day achieved something today achievement enough past year people ive met experience ive shaped meeting new people learning experience 2022 Cheers Tags Thankfulness Storytelling Mentorship 2021
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189,250 |
How will tech define the post-COVID era in healthcare?
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How will tech define the post-COVID era in healthcare?
Bhushan Patil, SVP EMEA, at Tech Mahindra gives an analysis of the ways technology will enhance healthcare following the covid pandemic. Top Business Tech Dec 16, 2021·5 min read
Bhushan Patil, SVP EMEA, at Tech Mahindra gives an analysis of the ways technology will enhance healthcare following the covid pandemic.
COVID-19 was an unprecedented health crisis, which not only put a strain on our healthcare infrastructure, but the way that healthcare is delivered across the world. Thankfully, indomitable human spirit aided by advanced technology has continued to provide solutions at every hurdle, and will be the key to a quick and effective recovery to pre-pandemic life.
While the vast benefits of smart technologies like 5G, artificial intelligence (AI) and the cloud were demonstrated during the pandemic, the sudden influx of patients (including the demand for vaccinations and virtual care) are having a lasting impact on the health sector. The pandemic highlighted just how inefficient paper-based processes and legacy IT systems were and we are now seeing rapid tech adoption by the industry to optimise their systems and processes to leverage these digital technologies to the fullest.
The healthcare challenges
The pandemic brought in four distinct challenges for health systems across the world including the UK. They are: care delivery mechanism, healthcare infrastructure stretched to capacity, supply chain logistics and urgency of rapid discovery of effective treatment.
The need for social distancing affected health professionals’ ability to deliver care. Not only was boosting care beds and staffing critical, but there were also delays in time sensitive treatments. While a massive ramp up was needed to vaccinate entire populations at least twice, severe restrictions on work and travel completely disrupted the global supply chain.
Despite the emergence of Omicron this new year, there has still been a lot of progress made in our ability to deal with the virus, namely due to the advancement of technology across the health ecosystem and huge learnings during the year. The rapid uptake of booster doses in the UK shows behavioural changes in the way patients self-treat and seek healthcare have also had a major impact on the way that healthcare is delivered, making virtual healthcare a priority, especially as uncertainty continues.
Patients want accessible and convenient health services that ultimately save them time and effort. However, as little as 48.4% of UK health organisations’ services were available digitally prior to COVID-19. The pandemic played a key role in pushing healthcare providers to deliver more digital solutions with research revealing that there were more than 11 million telehealth appointments in the lead up to March 2021 alone.
Medical Healthcare Research and Development Concept. Doctor in hospital lab with science health research icon show symbol of medical care technology innovation, medicine discovery and healthcare data.
How technology offered a way out of the pandemic
While teleconsultations acted as a solution to accessing healthcare, over half of patients in the UK want to continue remote consultations as it offers a way to bridge the gap between patients and doctors. Not only this, but it can also help patients with mobility restrictions avoid the need for physical travel. Due to its accessibility, teleconsultations have been one of the technologies that significantly aided both patients and doctors during the pandemic.
The record time that vaccines were developed and manufactured in countries like India, the US and the UK was also another sterling win for scientists and technology. The progress we have seen in vaccine development during the pandemic has been a significant transformation which will revolutionise the process of drug discovery in the future. By using AI in real-time, medical professionals were able to access high volumes of data to identify virus characteristics. This, in turn, has helped speed up the process of data management, analysis, diagnosis and the development of vaccinations.
Tech for the next generation of health
In 2022, emerging technologies such as AI, 5G and the cloud will empower significant developments in the way that healthcare is delivered to patients. With better management of data and process innovation, diagnosis and remote patient care is only at the beginning of its transformation.
Cloud innovation for example, has helped to unify health institutions. The NHS’ move to the cloud has enabled greater agility, scalability and efficiency so that the NHS can be streamlined using its 2018 solution, NHS Digital. Since it was first implemented, the NHS has moved more than 2.1 million NHS email servers to the cloud, representing the largest enterprise email migration to date globally.
A strategy that leverages a single infrastructure to function can greatly reduce costs, improve data security and streamlining management. According to Broadsoft research, 41% of data insufficiencies in hospitals can be attributed to disparate platforms. Meanwhile, 64% of health institutions were able to achieve real results from the benefits offered by unified operations.
5G use cases have also made a significant contribution during the pandemic. 5G connectivity enabled both remote and real-time patient care, which will continue to revolutionise methods used by health professionals as the technology develops. In fact, £3.2 million in 5G funding has been granted to Edinburgh Napier University so that researchers can leverage the technology to develop hearing aids. Further, O2 is also working on a ‘Smart Ambulance’ trial which leverages 5G with an aim to reduce hospital numbers and provide a better quality of care.
Ultimately, low latency, ultrafast connectivity enabled by 5G will be the pivotal function that connects healthcare innovations, making healthcare more efficient and accessible for all.
Read more:
Healthtech transformations for the future
The pandemic exposed gaps in the health sector in regard to delivering the quality of service required at scale. As we tentatively emerge from COVID-19 however, healthtech innovations driven by AI, 5G and the cloud are redefining the playbook. The response to finding solutions designed for diagnosis and treatment were overwhelming, but it is important to maintain the same momentum to create innovative and future-proof health services.
By embracing healthtech innovations as they become available, health institutions can optimise existing systems and processes. The pandemic has proven just how impactful adopting emerging technologies can be, so paying attention to where it can be used next should be a continuous priority for health institutions as we enter the next phase of healthcare.
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https://medium.com/tbtech-news/how-will-tech-define-the-post-covid-era-in-healthcare-965936f1d2eb
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['Top Business Tech']
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2021-12-16 17:14:50.713000+00:00
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['It', 'Technology', 'Business', 'Medtech', 'Healthcare Post Covid']
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Title tech define postCOVID era healthcareContent tech define postCOVID era healthcare Bhushan Patil SVP EMEA Tech Mahindra give analysis way technology enhance healthcare following covid pandemic Top Business Tech Dec 16 2021·5 min read Bhushan Patil SVP EMEA Tech Mahindra give analysis way technology enhance healthcare following covid pandemic COVID19 unprecedented health crisis put strain healthcare infrastructure way healthcare delivered across world Thankfully indomitable human spirit aided advanced technology continued provide solution every hurdle key quick effective recovery prepandemic life vast benefit smart technology like 5G artificial intelligence AI cloud demonstrated pandemic sudden influx patient including demand vaccination virtual care lasting impact health sector pandemic highlighted inefficient paperbased process legacy system seeing rapid tech adoption industry optimise system process leverage digital technology fullest healthcare challenge pandemic brought four distinct challenge health system across world including UK care delivery mechanism healthcare infrastructure stretched capacity supply chain logistics urgency rapid discovery effective treatment need social distancing affected health professionals’ ability deliver care boosting care bed staffing critical also delay time sensitive treatment massive ramp needed vaccinate entire population least twice severe restriction work travel completely disrupted global supply chain Despite emergence Omicron new year still lot progress made ability deal virus namely due advancement technology across health ecosystem huge learning year rapid uptake booster dos UK show behavioural change way patient selftreat seek healthcare also major impact way healthcare delivered making virtual healthcare priority especially uncertainty continues Patients want accessible convenient health service ultimately save time effort However little 484 UK health organisations’ service available digitally prior COVID19 pandemic played key role pushing healthcare provider deliver digital solution research revealing 11 million telehealth appointment lead March 2021 alone Medical Healthcare Research Development Concept Doctor hospital lab science health research icon show symbol medical care technology innovation medicine discovery healthcare data technology offered way pandemic teleconsultations acted solution accessing healthcare half patient UK want continue remote consultation offer way bridge gap patient doctor also help patient mobility restriction avoid need physical travel Due accessibility teleconsultations one technology significantly aided patient doctor pandemic record time vaccine developed manufactured country like India US UK also another sterling win scientist technology progress seen vaccine development pandemic significant transformation revolutionise process drug discovery future using AI realtime medical professional able access high volume data identify virus characteristic turn helped speed process data management analysis diagnosis development vaccination Tech next generation health 2022 emerging technology AI 5G cloud empower significant development way healthcare delivered patient better management data process innovation diagnosis remote patient care beginning transformation Cloud innovation example helped unify health institution NHS’ move cloud enabled greater agility scalability efficiency NHS streamlined using 2018 solution NHS Digital Since first implemented NHS moved 21 million NHS email server cloud representing largest enterprise email migration date globally strategy leverage single infrastructure function greatly reduce cost improve data security streamlining management According Broadsoft research 41 data insufficiency hospital attributed disparate platform Meanwhile 64 health institution able achieve real result benefit offered unified operation 5G use case also made significant contribution pandemic 5G connectivity enabled remote realtime patient care continue revolutionise method used health professional technology develops fact £32 million 5G funding granted Edinburgh Napier University researcher leverage technology develop hearing aid O2 also working ‘Smart Ambulance’ trial leverage 5G aim reduce hospital number provide better quality care Ultimately low latency ultrafast connectivity enabled 5G pivotal function connects healthcare innovation making healthcare efficient accessible Read Healthtech transformation future pandemic exposed gap health sector regard delivering quality service required scale tentatively emerge COVID19 however healthtech innovation driven AI 5G cloud redefining playbook response finding solution designed diagnosis treatment overwhelming important maintain momentum create innovative futureproof health service embracing healthtech innovation become available health institution optimise existing system process pandemic proven impactful adopting emerging technology paying attention used next continuous priority health institution enter next phase healthcare Click discover podcasts news Top Business Tech don’t forget subscribe daily bulletin Follow u LinkedIn TwitterTags Technology Business Medtech Healthcare Post Covid
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189,251 |
North America accounts largest share in Global Computer Aided Dispatch (CAD) Industry
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Stratistics MRC’s report on Global Computer Aided Dispatch (CAD) Market discusses about driving factors, opportunities, component, type, application, organization size, deployment mode, end user, and upcoming challenges.
Computer-aided dispatch (CAD), also called computer-assisted dispatch is used by operators and dispatchers, to accurately dispatch the responders, record incident calls, arrange the dispatch, and to further obtain the updates on the status and location of the field responders. It can either be used to send messages to the dispatch via a mobile data terminal (MDT) and/or used to store and retrieve data. Government and many other multiple law enforcement agencies are increasingly adopting these computer-aided dispatch solutions to efficiently manage emergency situations.
View complete Computer Aided Dispatch (CAD) Market with Table of Content @ https://www.strategymrc.com/report/computer-aided-dispatch-cad-market/toc
By geography, North America is going to have high growth during the forecast period as North America boasts a developed communication and network infrastructure. The growing deployment of the 5G network is estimated to provide seamless connectivity during emergency services in North America region. The federal governments across various countries such as U.S, Mexico are making massive investments to strengthen their healthcare facilities in order to provide effective services in emergencies. As a result of these investments it is expected to fuel the adoption of computer-aided dispatch solutions around the region.
Request a Sample of Computer Aided Dispatch (CAD) Market research @ https://www.strategymrc.com/report/computer-aided-dispatch-cad-market/request-sample
Some of the key players profiled in the Computer Aided Dispatch (CAD) Market include Mark43, Inc., Motorola Solutions, Inc., Priority Dispatch Corp, Nuance Communications, Inc., RapidDeploy, Inc., Southern Software, Inc., Spillman Technologies, Inc, Traumasoft, Zetron, Tyler Technologies, Verint Systems Inc., Zoll Medical Corporation, Avtec Inc., Hexagon Safety & Infrastructure and TriTech Software Systems.
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
For more information about this report visit @ https://www.strategymrc.com/report/computer-aided-dispatch-cad-market
Related Markets:
1) https://www.strategymrc.com/report/intelligent-apps-market
2) https://www.strategymrc.com/report/crowdsourced-security-market
About Us:
Stratistics MRC offer a wide spectrum of research and consulting services with in-depth knowledge of different industries. Our research reports and publications are routed to help our clients to design their business models and enhance their business growth in the competitive market scenario. We have a strong team with hand-picked consultants including project managers, implementers, industry experts, researchers, research evaluators and analysts with years of experience in delivering the complex projects.
Contact Us:
Email: [email protected]
Organization: Stratistics Market Research Consulting Pvt Ltd
Phone: +1–301–202–5929
Website: https://www.strategymrc.com
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https://medium.com/@bhavani.ch96/north-america-accounts-largest-share-in-global-computer-aided-dispatch-cad-industry-60b5d4cb015c
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[]
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2021-12-21 10:56:24.583000+00:00
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['It', 'Computer Aided Dispatch', 'Telecom']
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Title North America account largest share Global Computer Aided Dispatch CAD IndustryContent Stratistics MRC’s report Global Computer Aided Dispatch CAD Market discus driving factor opportunity component type application organization size deployment mode end user upcoming challenge Computeraided dispatch CAD also called computerassisted dispatch used operator dispatcher accurately dispatch responder record incident call arrange dispatch obtain update status location field responder either used send message dispatch via mobile data terminal MDT andor used store retrieve data Government many multiple law enforcement agency increasingly adopting computeraided dispatch solution efficiently manage emergency situation View complete Computer Aided Dispatch CAD Market Table Content httpswwwstrategymrccomreportcomputeraideddispatchcadmarkettoc geography North America going high growth forecast period North America boast developed communication network infrastructure growing deployment 5G network estimated provide seamless connectivity emergency service North America region federal government across various country US Mexico making massive investment strengthen healthcare facility order provide effective service emergency result investment expected fuel adoption computeraided dispatch solution around region Request Sample Computer Aided Dispatch CAD Market research httpswwwstrategymrccomreportcomputeraideddispatchcadmarketrequestsample key player profiled Computer Aided Dispatch CAD Market include Mark43 Inc Motorola Solutions Inc Priority Dispatch Corp Nuance Communications Inc RapidDeploy Inc Southern Software Inc Spillman Technologies Inc Traumasoft Zetron Tyler Technologies Verint Systems Inc Zoll Medical Corporation Avtec Inc Hexagon Safety Infrastructure TriTech Software Systems report offer Market share assessment regional countrylevel segment Strategic recommendation new entrant Covers Market data year 2019 2020 2021 2025 2028 Market Trends Drivers Constraints Opportunities Threats Challenges Investment Opportunities recommendation Strategic recommendation key business segment based market estimation Competitive landscaping mapping key common trend Company profiling detailed strategy financials recent development Supply chain trend mapping latest technological advancement information report visit httpswwwstrategymrccomreportcomputeraideddispatchcadmarket Related Markets 1 httpswwwstrategymrccomreportintelligentappsmarket 2 httpswwwstrategymrccomreportcrowdsourcedsecuritymarket Us Stratistics MRC offer wide spectrum research consulting service indepth knowledge different industry research report publication routed help client design business model enhance business growth competitive market scenario strong team handpicked consultant including project manager implementers industry expert researcher research evaluator analyst year experience delivering complex project Contact Us Email salesstrategymrccom Organization Stratistics Market Research Consulting Pvt Ltd Phone 1–301–202–5929 Website httpswwwstrategymrccomTags Computer Aided Dispatch Telecom
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Top 5 Drip Campaign Examples in B2B
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What is Drip Marketing?
Drip marketing is a technique of direct marketing, through which, you can get customers by lead nurturing. This method involves sending your marketing information to the customer on a continuous basis for an extended period.
The most efficient technique to execute drip campaigns is email marketing.
In drip campaigns or drip marketing, you don’t sell the products or services at the very first interaction with the customer. In fact, drip marketing is a time consuming, but a result-oriented process.
During the drip campaign, you track your customers’ behavior on your website. You also interact with them in bits by sending them content in which they are interested.
Over the years, it has been observed that B2B drip campaigns are efficient in building a great relationship with customers. Some of the critical features of drip campaigns are relevancy, personalization, focus on user behavior and automation.
These key features will make it easy for you to achieve your goals.
In the next stage of this blog, we’ll try to understand some of the top examples of b2b drip campaigns. We hope this will help you to understand the concept.
Here are 5 B2B Drip Campaign Examples From Which You Can Learn
Welcome and Onboarding E-mail
Asana is a mobile and web-based application which helps your team to organize and manage their task daily, and track it daily.
Asana uses welcome and onboarding emails to attract and introduce their workflow to the clients. By these emails, they invite them to start their new projects on the application.
They designed the email in such a way that their client can start their work by a single click on the email.
In the email itself, they provide a CTA (Call to action) button, and by clicking it, their clients are redirected to the front page of their application.
Asana’s welcome and onboarding emails also provide a little glimpse of their application features.
These include features like you can create your task today, assign your tasks to teammates, add due date to your tasks, and mark the completed tasks.
This practice helps them to make their clients aware of their application.
Engagement Emails
Litmus is an email marketing tool that offers you to create, test, and analyze your email. This way your email marketing campaigns can perform better in the market.
Now, it’s so obvious, if an email marketing service provider starts their own email campaign, it will be a bit fancy. Litmus designed an email for their email design conference.
In this email, they used the Easter egg technique to give away five free tickets to the conference.
These emails are designed for their tech-savvy email designer audience. Litmus provides us a classic example of B2B engagement emails.
These emails are also known as the self-promoter emails because once your email reaches your target audience, the recipient of email starts forwarding it to other people in the greed of getting more free tickets.
Event Drip Mails
CoinDesk is a news site for digital currencies and bitcoins. Every year CoinDesk conducts a consensus conference. But in 2017, they came up with a brilliant drip campaign event.
During the 2017 consensus event, CoinDesk analyzed that attendees love their event.
So they took full advantage of the attendee’s mood and announced their 2018 event dates. They designed their promotional email in such a way that everyone liked it because they were giving a massive discount on the 2018 conference tickets.
The outcome of this technique came out well as they started getting registration, right after the announcement.
Educational Drip Campaigns
SuperOffice provides CRM (customer relationship management) tools to marketing, sales, and customer service teams to build a world-class customer relationship.
SuperOffice is also well known for their educational drip campaigns. Every time they launched a new whitepaper for their product or services, they’d mention all-new features and send this information to their subscribers.
It has been observed that this is the fastest way to reach your audience and make them read and download the content.
Sending the education content directly to the subscriber’s inbox is a method that they adopted to promote their product and educate their customers.
These kinds of emails are also known for their convenience because you get all the information about the product on one platform.
These emails also helped their new subscribers to make a decision while buying the product, keeping SuperOffice at the top of their minds.
Up-Sell Product Campaigns
Buffer is a web and mobile-based application designed to manage your social media accounts. With this you can schedule your posts and analyze their results.
Buffer chose an up-sell drip campaign to increase its sales. Upsell is a technique where a seller encourages the buyer to buy the upgraded version of its products.
In early 2019, Buffer came with this idea to promote its annual plan for those customers who are pursuing their monthly plans.
So they decided to change their monthly reminder email body. In the new email, they are giving an offer of 15% discount on the annual plan, which could save them up to $36.
The idea of upselling goes well for Buffer, as many of their monthly subscribes switch to their annual pack.
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https://medium.com/@davewhite9494/top-5-drip-campaign-examples-in-b2b-c48cc64c168a
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['Dave White']
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2021-12-27 06:17:56.858000+00:00
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['It', 'B2B', 'Cloud', 'Marketing']
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Title Top 5 Drip Campaign Examples B2BContent Drip Marketing Drip marketing technique direct marketing get customer lead nurturing method involves sending marketing information customer continuous basis extended period efficient technique execute drip campaign email marketing drip campaign drip marketing don’t sell product service first interaction customer fact drip marketing time consuming resultoriented process drip campaign track customers’ behavior website also interact bit sending content interested year observed B2B drip campaign efficient building great relationship customer critical feature drip campaign relevancy personalization focus user behavior automation key feature make easy achieve goal next stage blog we’ll try understand top example b2b drip campaign hope help understand concept 5 B2B Drip Campaign Examples Learn Welcome Onboarding Email Asana mobile webbased application help team organize manage task daily track daily Asana us welcome onboarding email attract introduce workflow client email invite start new project application designed email way client start work single click email email provide CTA Call action button clicking client redirected front page application Asana’s welcome onboarding email also provide little glimpse application feature include feature like create task today assign task teammate add due date task mark completed task practice help make client aware application Engagement Emails Litmus email marketing tool offer create test analyze email way email marketing campaign perform better market it’s obvious email marketing service provider start email campaign bit fancy Litmus designed email email design conference email used Easter egg technique give away five free ticket conference email designed techsavvy email designer audience Litmus provides u classic example B2B engagement email email also known selfpromoter email email reach target audience recipient email start forwarding people greed getting free ticket Event Drip Mails CoinDesk news site digital currency bitcoins Every year CoinDesk conduct consensus conference 2017 came brilliant drip campaign event 2017 consensus event CoinDesk analyzed attendee love event took full advantage attendee’s mood announced 2018 event date designed promotional email way everyone liked giving massive discount 2018 conference ticket outcome technique came well started getting registration right announcement Educational Drip Campaigns SuperOffice provides CRM customer relationship management tool marketing sale customer service team build worldclass customer relationship SuperOffice also well known educational drip campaign Every time launched new whitepaper product service they’d mention allnew feature send information subscriber observed fastest way reach audience make read download content Sending education content directly subscriber’s inbox method adopted promote product educate customer kind email also known convenience get information product one platform email also helped new subscriber make decision buying product keeping SuperOffice top mind UpSell Product Campaigns Buffer web mobilebased application designed manage social medium account schedule post analyze result Buffer chose upsell drip campaign increase sale Upsell technique seller encourages buyer buy upgraded version product early 2019 Buffer came idea promote annual plan customer pursuing monthly plan decided change monthly reminder email body new email giving offer 15 discount annual plan could save 36 idea upselling go well Buffer many monthly subscribes switch annual packTags B2B Cloud Marketing
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189,253 |
FedEx receives its first electric delivery vans from GM’s BrightDrop. article by wishtech solution
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FedEx is the first customer to receive electric delivery vans from General Motors’ new EV-focused company BrightDrop. The logistics giant says it will integrate the EVs into its fleet starting in 2022.
BrightDrop, which is GM’s new dedicated electric delivery van spinoff, said it delivered five of its larger-sized EV600 delivery vans to FedEx, the first in a planned 500-vehicle order. The EV600, which went into production last fall, has 600 cubic feet of cargo space, can travel up to 250 miles on a full battery, and has a gross vehicle weight of less than 10,000 pounds.
The vans were delivered to FedEx’s facility in Inglewood, California, where they will be housed and maintained. FedEx plans to begin deploying BrightDrop’s vehicles on the roads making deliveries in Los Angeles starting in the first half of 2022 and will add more vehicles as BrightDrop makes them available.
FEDEX HAS MORE THAN 200,000 MOTORIZED VEHICLES IN ITS FLEET
FedEx has more than 200,000 motorized vehicles in its fleet. As of 2019, the company had 2,944 electric vehicles in service, which included electric and hybrid delivery trucks, forklifts, and airport ground service equipment. The company has committed to spending $2 billion to become carbon neutral by 2040.
When GM first announced the creation of BrightDrop, it brought up FedEx’s interest in buying electric vans from the company as a point of validation. What it didn’t mention was that FedEx has been on the hunt for a reliable EV supplier for a long time. The company had a deal with erstwhile EV startup Chanje to buy 1,000 electric delivery vans but was left in the lurch when Chanje failed to make good on its promise. (FedEx is now suing Chanje, which officially shut down earlier this year.).
GM also partnered with FedEx Express on a pilot last year to test out the EP1, an electric pallet that can be used to transport packages from a delivery vehicle to a customer’s front door. Using the electric pallet allowed FedEx workers to handle 25 percent more packages a day, GM said.
Meanwhile, GM decided to spin off a new EV-focused logistics business as part of a massive, $35 billion pivot to electric vehicles. GM has been nipping at the heels of Tesla and other EV makers as it attempts to rewrite its history and lead the charge into an all-electric future.
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https://medium.com/@riya_13327/fedex-receives-its-first-electric-delivery-vans-from-gms-brightdrop-article-by-wishtech-solution-751c494d6687
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['Riya Thakur']
|
2021-12-20 09:53:40.775000+00:00
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['It', 'Netflix', 'Blog', 'Fedex', 'Tech']
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Title FedEx receives first electric delivery van GM’s BrightDrop article wishtech solutionContent FedEx first customer receive electric delivery van General Motors’ new EVfocused company BrightDrop logistics giant say integrate EVs fleet starting 2022 BrightDrop GM’s new dedicated electric delivery van spinoff said delivered five largersized EV600 delivery van FedEx first planned 500vehicle order EV600 went production last fall 600 cubic foot cargo space travel 250 mile full battery gross vehicle weight le 10000 pound van delivered FedEx’s facility Inglewood California housed maintained FedEx plan begin deploying BrightDrop’s vehicle road making delivery Los Angeles starting first half 2022 add vehicle BrightDrop make available FEDEX 200000 MOTORIZED VEHICLES FLEET FedEx 200000 motorized vehicle fleet 2019 company 2944 electric vehicle service included electric hybrid delivery truck forklift airport ground service equipment company committed spending 2 billion become carbon neutral 2040 GM first announced creation BrightDrop brought FedEx’s interest buying electric van company point validation didn’t mention FedEx hunt reliable EV supplier long time company deal erstwhile EV startup Chanje buy 1000 electric delivery van left lurch Chanje failed make good promise FedEx suing Chanje officially shut earlier year GM also partnered FedEx Express pilot last year test EP1 electric pallet used transport package delivery vehicle customer’s front door Using electric pallet allowed FedEx worker handle 25 percent package day GM said Meanwhile GM decided spin new EVfocused logistics business part massive 35 billion pivot electric vehicle GM nipping heel Tesla EV maker attempt rewrite history lead charge allelectric futureTags Netflix Blog Fedex Tech
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189,254 |
LG refreshes its pricey Pro OLED monitors for 2022 and adds a 27-inch option article by wishtech solution
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LG refreshes its pricey Pro OLED monitors for 2022 and adds a 27-inch option article by wishtech solution Riya Thakur Dec 20, 2021·2 min read
In 2021 LG added an OLED-based monitor for pros to its lineup, and now the company has revealed the follow-up UltraFine OLED Pro monitors it’s planned for 2022. While its first effort was only available as a $3,999 31.5-inch 4K monitor, next year’s version will include a 27-inch variant.
Naturally, the 32BP95E and 27BP95E still feature the precise lighting control you ‘d expect from an OLED panel; however, these screens aren’t meant for gaming or even TV and movie watching. The promise LG’s DisplayHDR 400 True Black technology ensures that if you’re editing photos or video, everything looks the way it truly should. They’ll also ship with detachable self-calibration sensors and monitor hoods and use the LG Calibration Studio software to adjust their settings for the environment. Other hardware specs like their port selections appear to be similar to the 2021 edition.
The monitors can accurately display colors covering 99 percent of the DCI-P3 and AdobeRGB color gamut plus a 1,000,000:1 contrast ratio, so it will be difficult to find as accurate reproduction on any consumer display. LG didn’t note a refresh rate in its press materials, so we ‘d expect it’s still set at 60Hz. You could buy an expensive screen like this and use it for gaming, but it’s not really intended for use in daytime lit environments or fast-moving action.
It also won’t hit the peak brightness of LCD monitors like LG’s own UltraFine displays, or the $4,999 (plus $999 optional stand) Apple Pro Display XDR we reviewed in 2020, but even with local dimming, those simply can’t display absolute black like an OLED panel can. As Nilay Patel said about Apple’s monitor, “while it can run with the very best full-array local dimming LCDs I’ve ever seen, it’s still a local dimming LCD: sometimes it blooms, and sometimes all of the dimming zones are lit up, and blacks look gray across the whole screen.” We would expect that things will be different with these screens.
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https://medium.com/@riya_13327/lg-refreshes-its-pricey-pro-oled-monitors-for-2022-and-adds-a-27-inch-option-article-by-wishtech-7dd8c1635a1e
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['Riya Thakur']
|
2022-02-01 00:00:00
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['It', 'Netflix', 'LG', 'Blog', 'Tech']
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Title LG refreshes pricey Pro OLED monitor 2022 add 27inch option article wishtech solutionContent LG refreshes pricey Pro OLED monitor 2022 add 27inch option article wishtech solution Riya Thakur Dec 20 2021·2 min read 2021 LG added OLEDbased monitor pro lineup company revealed followup UltraFine OLED Pro monitor it’s planned 2022 first effort available 3999 315inch 4K monitor next year’s version include 27inch variant Naturally 32BP95E 27BP95E still feature precise lighting control ‘d expect OLED panel however screen aren’t meant gaming even TV movie watching promise LG’s DisplayHDR 400 True Black technology ensures you’re editing photo video everything look way truly They’ll also ship detachable selfcalibration sensor monitor hood use LG Calibration Studio software adjust setting environment hardware spec like port selection appear similar 2021 edition monitor accurately display color covering 99 percent DCIP3 AdobeRGB color gamut plus 10000001 contrast ratio difficult find accurate reproduction consumer display LG didn’t note refresh rate press material ‘d expect it’s still set 60Hz could buy expensive screen like use gaming it’s really intended use daytime lit environment fastmoving action also won’t hit peak brightness LCD monitor like LG’s UltraFine display 4999 plus 999 optional stand Apple Pro Display XDR reviewed 2020 even local dimming simply can’t display absolute black like OLED panel Nilay Patel said Apple’s monitor “while run best fullarray local dimming LCDs I’ve ever seen it’s still local dimming LCD sometimes bloom sometimes dimming zone lit black look gray across whole screen” would expect thing different screensTags Netflix LG Blog Tech
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189,255 |
7 Tips for Effective IT Outsourcing Management
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Outsourcing is an excellent tool, but there are major pitfalls that you may stumble upon with IT Outsourcing if not correctly managed. So how do you obtain effective IT Outsourcing management? Here are 7 tips from Lotus QA to help you exploit the potentials of IT Outsourcing.
1. Outsource operations that have minor importance first
If you’re new to IT Outsourcing, maybe you should go slow with it first. Instead of starting in bulk, you should try out IT Outsourcing with IT functions that have minor importance first. These functions are easier to train, so it will give you an easy start first.
For example, you want to outsource testing. First, you will start with manual testing to do unit testing, integration testing, functional testing, etc. Then when you can see that the team is fully capable, you will go for automation testing which requires more complicated work.
This can be considered a litmus test for the efficiency of IT Outsourcing management. Through this kind of “trial”, you can gain a sense of what IT outsourcing is like and what it takes to successfully manage an outsourced team.
Manage IT Outsourcing — What to outsource
Worst-case scenarios, even when outsourcing does not come up to your expectations, it would just affect the non-core functions. The important parts of your business will remain uninfluenced. Therefore, the risks are minimized.
But if IT Outsourcing shows promising outcomes, you can always use the experience and understanding of the system for the bigger and more complex projects/functions.
So the question is, How do you decide which are the operations that have minor importance? It brings us to a method that has been applied for years — the strategic-versus-commodity approach.
For this approach, your operations will be divided into two parts:
The commodities that do not differentiate you from your competitors. You can outsource these.
The strategic functions that are vital to your business. This you can keep in-house.
But remember that there is no definite approach for your commodities and your strategic functions. That is to say, it depends on your ultimate goals and how you carry out the contract.
For example, even when you have already defined it as a commodity or strategic function, you can still consider the bidding of other suppliers. If they can ensure the quality and lower the cost, you should try it out. Many businesses have implemented this approach with a short-term contract, say 2 years, to see if they can outsource their strategic functions or not. Depending on the outcome of the contract will you choose to continue outsourcing.
2. Define your goals and requirements
You need to know what to expect from IT outsourcing to actually achieve it. It’s not the general terms such as cost reduction or large talent pool — these are too obvious. You need to break down your objectives into smaller goals and each of them will contain a checklist of what actions, units and issues to handle.
For example, you want to outsource performance testing. You need to break down the overall requirement into smaller requirements for each phase of the process:
Requirement analysis : you want the outsource team to know what they are dealing with and you expect a question list to clarify the project.
: you want the outsource team to know what they are dealing with and you expect a question list to clarify the project. Testing process: you want analysis and the come up of a test strategy, test plan, test schedule, test environment, test viewpoint, test design, test scripts, test scenarios, test cases, etc.
Testing execution: you expect bug report, test log, test report, etc.
Project report: you want a quality report of the whole project.
IT Outsourcing Management — Goals and Requirements
From the above objectives, then you can devise strategic steps to achieve them.
With the detailed specifications of what is to be outsourced, your business can further devise the agenda and allocations for the next step of the outsourcing project. Clear goals and requirements can also help you in managing the outsource team. Anything that comes short of the expected outcomes will be reviewed and redone if necessary.
3. Choose the right outsourcing types
Practically, location is the feature that sets out onshore, nearshore and offshore outsourcing. But this difference in proximity can bring the different edges that you can consider to decide a suitable outsourcing type.
Onshore outsourcing is for you when:
You prioritize communication with the supplier
You don’t want any concerns about language barriers or cultural difference
You want easy access to your suppliers for better control and supervision
Nearshore software outsourcing is suitable when:
You want to ensure both continuous communication and the lowered costs
You want to have cultural familiarity in your teams
IT Outsourcing Management — Outsourcing Types
Offshore outsourcing is for you when:
Cost reduction is the of the utmost importance to you.
You don’t mind the opposite time zones.
You want larger talent pool.
Based on what your priorities are, you can choose among the above IT outsourcing types.
Read more: A Complete Comparison of Nearshore vs. Offshore Software Outsourcing
4. Know what IT outsourcing management model is for you
It is very important that you know the IT outsourcing model for you. By knowing your outsourcing models, you can know the basics of how you will run your outsourcing projects and the model that fits your financial situations and your plans the most.
You should look into these IT outsourcing pricing models before signing any contract with an international technology outsourcing company. By knowing how you are going to collaborate, you will have better plans streamlining your visions and your goals. At Lotus QA, we implement the four IT outsourcing pricing models, including:
Project-based (for businesses that have clear objectives and fixed budget)
Time & Material (for businesses that want flexibility)
Dedicated Team (for businesses that want total control of who will work on their projects)
Staff Augmentation (for businesses that want highly skilled staff to work on their short-term projects)
Find out more about IT Outsourcing Models: Choose the Right Approach
5. Set up a strict security process
For an in-house team, IT functions are hard to secure enough, let alone outsource them to an external team. Many businesses have been struggling with the fear of being more prone to security breaches and similar problems when doing IT outsourcing management. To solve this, you and your business need to come up with a strict security process to opt out any security risks.
IT Outsourcing Management — Security process
It is also very important for you to find suppliers that are capable of ensuring maximum security for you. Here are some features to include:
Physical security layers (CCTV system, safeguards, fingerprint, etc.)
Legal confidentiality (NDA, staff confidentiality, etc.)
Network security (VPN, Data leak prevention, close-up monitoring, etc.)
6. Design an effective communication process
Communication has long been one of the major issues to deal with in IT outsourcing management. Put it simply, without effective communication, your IT outsourcing implementation is very much likely to fail. Here’s how you can avoid this pitfall:
For the definition phase, you receive requirements, specifications from the client to study and build a plan. Frequent meetings are set up through multiple channels and platforms.
For the execution phase, we design necessary builds. For required documentation, you should have written and spoken forms. Visual aids are recommended.
For the termination phase, a project evaluation feedback via CSS form must be handed over for further understanding.
IT Outsourcing Management — Communication Process
If necessary measures are to be taken during the outsourcing process, communication will no longer be the problem with IT Outsourcing management.
Read more about Remote Communication Best Practices
7. Choose a partner that can help you with your work methodology
In IT Outsourcing management, the most popular methodologies are Agile, V-model or Waterfall. No matter what methodology you want to follow, it is a must that you outsource the job for a vendor that has the experience and expertise with the particular methodology.
For example, if you want to apply agile for flexibility and faster time-to-market, it is important that you outsource the work to a supplier that:
Has the personnel for Agile, such as Scrum Master or product owner that has the experience in it
Has worked in agile for multiple projects and understands how agile works
Is familiar with the incremental and iterative operations.
IT Outsourcing Management — Choose a partner
How can you make sure that everyone’s work is aligned with each other’s? The answer is to develop one cohesive playbook for everyone to follow.
This playbook will contain a robust workflow, background information and necessary materials for everyone to further streamline and follow the project’s standards.
This playbook can be both in written and visual forms. Instead of plain texts, it would be better if you add some wireframes, diagrams, visual aids to convey your ideas. The more specific you are, the better the chance of getting the deliverable you are looking for.
In conclusion
IT outsourcing management has always been an issue that you have to master if you want your outsourcing team to work effectively. In order to successfully manage IT outsourcing, the tips above will come in handy for you. More importantly, these tips can only be applied successfully with the help of an experienced outsourcing vendor. Their experiences and expertise can help you meld your business and their outsourcing team into one cohesive, functioning unit.
Achieve competent outsourcing with Lotus QA
Lotus QA has been the IT outsourcing partner with many countries, bringing our talented IT workers to the international market. When working with Lotus QA, we always ensure:
High Security: LQA not only follows stringent procedures of ISO 27000:01 for optimal security and international standardized process but also flexibly adapts to clients’ requirements
LQA not only follows stringent procedures of ISO 27000:01 for optimal security and international standardized process but also flexibly adapts to clients’ requirements Quality Human Resource: we ensure staff competency through strict rounds of interviews, on-job orientations, continuous learning & development.
we ensure staff competency through strict rounds of interviews, on-job orientations, continuous learning & development. Flexibility: We provide different working models to allow clients to choose or change the plan at any time.
If you have more questions about IT outsourcing management, you can contact Lotus QA expert for more information:
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https://medium.com/@lqa/7-tips-for-effective-it-outsourcing-management-a01d5c72dcfb
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['Lotus Quality Assurance']
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2021-12-24 07:16:10.018000+00:00
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['It', 'Management Tips', 'Tips', 'It Outsourcing', 'It Outsourcing Management']
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Title 7 Tips Effective Outsourcing ManagementContent Outsourcing excellent tool major pitfall may stumble upon Outsourcing correctly managed obtain effective Outsourcing management 7 tip Lotus QA help exploit potential Outsourcing 1 Outsource operation minor importance first you’re new Outsourcing maybe go slow first Instead starting bulk try Outsourcing function minor importance first function easier train give easy start first example want outsource testing First start manual testing unit testing integration testing functional testing etc see team fully capable go automation testing requires complicated work considered litmus test efficiency Outsourcing management kind “trial” gain sense outsourcing like take successfully manage outsourced team Manage Outsourcing — outsource Worstcase scenario even outsourcing come expectation would affect noncore function important part business remain uninfluenced Therefore risk minimized Outsourcing show promising outcome always use experience understanding system bigger complex projectsfunctions question decide operation minor importance brings u method applied year — strategicversuscommodity approach approach operation divided two part commodity differentiate competitor outsource strategic function vital business keep inhouse remember definite approach commodity strategic function say depends ultimate goal carry contract example even already defined commodity strategic function still consider bidding supplier ensure quality lower cost try Many business implemented approach shortterm contract say 2 year see outsource strategic function Depending outcome contract choose continue outsourcing 2 Define goal requirement need know expect outsourcing actually achieve It’s general term cost reduction large talent pool — obvious need break objective smaller goal contain checklist action unit issue handle example want outsource performance testing need break overall requirement smaller requirement phase process Requirement analysis want outsource team know dealing expect question list clarify project want outsource team know dealing expect question list clarify project Testing process want analysis come test strategy test plan test schedule test environment test viewpoint test design test script test scenario test case etc Testing execution expect bug report test log test report etc Project report want quality report whole project Outsourcing Management — Goals Requirements objective devise strategic step achieve detailed specification outsourced business devise agenda allocation next step outsourcing project Clear goal requirement also help managing outsource team Anything come short expected outcome reviewed redone necessary 3 Choose right outsourcing type Practically location feature set onshore nearshore offshore outsourcing difference proximity bring different edge consider decide suitable outsourcing type Onshore outsourcing prioritize communication supplier don’t want concern language barrier cultural difference want easy access supplier better control supervision Nearshore software outsourcing suitable want ensure continuous communication lowered cost want cultural familiarity team Outsourcing Management — Outsourcing Types Offshore outsourcing Cost reduction utmost importance don’t mind opposite time zone want larger talent pool Based priority choose among outsourcing type Read Complete Comparison Nearshore v Offshore Software Outsourcing 4 Know outsourcing management model important know outsourcing model knowing outsourcing model know basic run outsourcing project model fit financial situation plan look outsourcing pricing model signing contract international technology outsourcing company knowing going collaborate better plan streamlining vision goal Lotus QA implement four outsourcing pricing model including Projectbased business clear objective fixed budget Time Material business want flexibility Dedicated Team business want total control work project Staff Augmentation business want highly skilled staff work shortterm project Find Outsourcing Models Choose Right Approach 5 Set strict security process inhouse team function hard secure enough let alone outsource external team Many business struggling fear prone security breach similar problem outsourcing management solve business need come strict security process opt security risk Outsourcing Management — Security process also important find supplier capable ensuring maximum security feature include Physical security layer CCTV system safeguard fingerprint etc Legal confidentiality NDA staff confidentiality etc Network security VPN Data leak prevention closeup monitoring etc 6 Design effective communication process Communication long one major issue deal outsourcing management Put simply without effective communication outsourcing implementation much likely fail Here’s avoid pitfall definition phase receive requirement specification client study build plan Frequent meeting set multiple channel platform execution phase design necessary build required documentation written spoken form Visual aid recommended termination phase project evaluation feedback via CSS form must handed understanding Outsourcing Management — Communication Process necessary measure taken outsourcing process communication longer problem Outsourcing management Read Remote Communication Best Practices 7 Choose partner help work methodology Outsourcing management popular methodology Agile Vmodel Waterfall matter methodology want follow must outsource job vendor experience expertise particular methodology example want apply agile flexibility faster timetomarket important outsource work supplier personnel Agile Scrum Master product owner experience worked agile multiple project understands agile work familiar incremental iterative operation Outsourcing Management — Choose partner make sure everyone’s work aligned other’s answer develop one cohesive playbook everyone follow playbook contain robust workflow background information necessary material everyone streamline follow project’s standard playbook written visual form Instead plain text would better add wireframes diagram visual aid convey idea specific better chance getting deliverable looking conclusion outsourcing management always issue master want outsourcing team work effectively order successfully manage outsourcing tip come handy importantly tip applied successfully help experienced outsourcing vendor experience expertise help meld business outsourcing team one cohesive functioning unit Achieve competent outsourcing Lotus QA Lotus QA outsourcing partner many country bringing talented worker international market working Lotus QA always ensure High Security LQA follows stringent procedure ISO 2700001 optimal security international standardized process also flexibly adapts clients’ requirement LQA follows stringent procedure ISO 2700001 optimal security international standardized process also flexibly adapts clients’ requirement Quality Human Resource ensure staff competency strict round interview onjob orientation continuous learning development ensure staff competency strict round interview onjob orientation continuous learning development Flexibility provide different working model allow client choose change plan time question outsourcing management contact Lotus QA expert informationTags Management Tips Tips Outsourcing Outsourcing Management
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189,256 |
Top 10 IT Companies To Work In 2022
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Top 10 IT Companies To Work In 2022. In this blog post, we going to see about the top 10 IT companies in 2022 and you can translate this blog into Tamil. The world of work is transforming not only have we worked through a once-in-a-generation global pandemic but decades of automation the rise of artificial intelligence and the new shift to remote work have all reshaped what our professional lives look like. Hello everyone today we’ll be taking you through the top 10 IT companies to work for in the year 2020–21.
10. Nike :
Now let’s get started in the 10th position we have Nike an American multinational corporation that is engaged in the design development manufacturing and worldwide marketing and sales of footwear apparel equipment accessories and services is popular in the e-commerce and commercial field with that said why exactly do you need to be working for Nike anyway.
Reasons to work in Nike :
Now here are a few reasons that will clear your doubts the first one being to bring inspiration and innovation to every athlete in the world of course everyone has sportsmanship in heart and this will give you a way closer to that feeling Nike has aggressive goals to help change the future of the sport. Nike rewards its employees with a chance to meet the athletes they admire. So why wait to apply for Nike now remember the mission of Nike is what drives them to do everything possible to expand human potential.
9. Infosys :
The ninth company on our list is Infosys. Infosys is a global leader in next-generation digital services and consulting Infosys is an Indian multinational information technology company that provides business consulting information technology and many other services which is headquartered in Bangalore adding on it is one of the leading companies all over the world.
Reasons to work in Infosys :
Now reasons to work in Infosys well there are many to start we have the brand has a good reputation in the market that is one of the top reasons to work for Infosys right. Now fosters inclusive openness and mindset of exploration and applied innovation get started to work on Infosys do your research and become an employee of Infosys, of course, there is a motto for them and they follow by this motto which says a global leader in the next-generation digital services and consulting, of course, Infosys emphasizes on the importance of the culture.
8. Facebook :
The next company on our list is Facebook facebook otherwise known as meta platforms recently has a rename it is brand it is doing business as meta and it was formerly known as Facebook anyway it is a multinational technology which is based in California the company is a parent organization of Facebook, Instagram, Whatsapp among other subsidiaries.
Reasons to work on Facebook :
well, one does not need any reason to work at Facebook just the brand name will push you to work at Facebook and make the best of yourself. (Tamil) Yet here are a few things that will add to your goal to work for Facebook Facebook gives its employees more growth opportunities than any other social networking site. On average the Facebook employee earns about 1,35,000 per year which is in dollars obviously and interns pay up to seven thousand dollars a month and this is on average, of course, Facebook also abides by a motto which says move fast be bold and be yourself.
7. Microsoft :
Now with that, we move on to our next company which is in the seventh position which is Microsoft. One of the top-standing companies helps you do what you love to create the future that you want.
Reasons to work in Microsoft :
reasons to work for Microsoft are Microsoft allows employees to work at their own pace and give them the time to experiment and innovate Microsoft cares about its employees through competitive salaries great benefits and advancement opportunities.
6. Google :
In the sixth position we have Google or otherwise known as google LLC in terms of the technology industry it is yet another American multinational technology company that specializes in Internet-related services and products which include online advertising technologies a search engine, a cloud computing software, and even hardware course google has wide opportunity all over the world to offer many things to the employees even beyond our thinking google has worked hard to make their company a place their employees enjoy being this includes supplying breakfast, lunch, snacks and other foods including video games, table tennis amongst others adding on google is data-driven and a vast number of amenities are provided to the employees to encourage their creativity and there is a unique hiring process to maintain the happiness at google. Now motto of Google is to organize the world’s information and make it universally accessible and useful.
5. Hindustan Unilever :
In the fifth position, we have Hindustan Unilever. Hindustan Unilever Limited is a consumer goods company headquartered in Mumbai India. It is a subsidiary of Unilever a British company, its products include foods beverages, cleaning agents personal care products water purifiers other fast-moving consumer goods it also has helped many of the organizations and non-profitable organizations in India and across the globe to come up.
Reasons to work in Hindustan Unilever :
So a good reason to start working for Hindustan Unilever limited adding on we must know that one of the unique things that Hindustan Unilever limited focuses on is the generation of great jobs that allow its employees to have great responsibility at a very early stage of their careers Unilever introduced as e-learning platform which offers a bouquet of 3000courses on self-learning mode via computer and internet the motto of Hindustan Unilever Limited is to build a purpose-led future-fit business in India.
4. Reliance Industries :
In the fourth position, we have reliance industries. Reliance Industries is an Indian multinational color merit company headquartered in Mumbai India. Its diverse businesses include energy petrochemicals, natural gas, retail, telecommunication, mass media, and textile amongst others reliance industries limited is committed to innovation-led exponential growth in areas of hydrocarbon exploration production petroleum, and the rest others.
Reasons to work in Reliance Industries :
There are many more reasons that you have to work for reliance digitals apart from the fact of its brand name as mentioned here great people build great organizations this is what reliance believes in it makes sure that these people are regarded and acknowledged appropriately for their efforts. The motto of reliance goes as it identifies and develops high potential talent within the organization and provides them with accelerated learning and growth opportunities.
3. Radix Web :
Now we dive into the top three positions of today’s list standing in the third position is radix web. radix web is a globally acclaimed IT consulting and offshore software development leader headquartered in Ahmedabad a slowly emerging company is stopped in the top three list 2021 IT companies.
Reasons to work in Radix Web :
Now here’s why you have to work for radix web a team of driven professionals connected through a kindred passion of digital excellence a healthy work-life balance is a top priority at radix web the management pays close attention to each professional key skills and utilizes them to their fullest potential in professional projects.
2. Tata Consulting Companies (TCS) :
In the top two list of today’s top 10 companies tata consultancy agencies or tata consultancy services. It is a global leader in its services consulting and business solutions with a large network of innovation and delivery centers.
Reasons to work in TCS :
tata consultancy services or otherwise known as TCS is an Indian multinational information technology services company headquartered in Mumbai many of the aspiring engineers already aspire to work for TCS as their strength lies in their difficulties they go on with this motto and offer several things to their employees adding on TCS gives free access to many learning platforms and it allows its employees to take leave for their higher studies and also supports financially if an employee wishes to take any form of a loan.
1. Adobe :
With that, we reach the top company or the number one company listed as per 2020 list for today adobe originally called adobe systems incorporated is an American multinational computer software company. It’s headquartered in san horse California and has historically specialized in software for the creation and publication of a wide range of content including graphics photography illustration animation multimedia motion pictures and print.
Reasons to work in Adobe :
Reasons to work at adobe well adobe is an employee-oriented company it keeps its employees involved and engaged in company-wide cultural activities adobe became eligible to be considered among India’s best companies for the year 2019 a list that features the best of best the moto is always changing the world through digital experiences.
Conclusion :
Now this list comes to an end we hope that the top companies list here will serve you as you go through resources for professionals at every stage from those who are looking to get back on their feet after an unprecedented year to those who are ready to take the next step in their career if you have any doubts regarding today’s session you can put down in the comments section below and we will answer it until we meet again next time happy learning.
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https://medium.com/@dineshmadhavan/top-10-it-companies-to-work-in-2022-7909ce2d7145
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[]
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2021-12-29 12:02:29.314000+00:00
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['It', 'Tamil Posts', 'Jobs', 'Future', 'Mnc']
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Title Top 10 Companies Work 2022Content Top 10 Companies Work 2022 blog post going see top 10 company 2022 translate blog Tamil world work transforming worked onceinageneration global pandemic decade automation rise artificial intelligence new shift remote work reshaped professional life look like Hello everyone today we’ll taking top 10 company work year 2020–21 10 Nike let’s get started 10th position Nike American multinational corporation engaged design development manufacturing worldwide marketing sale footwear apparel equipment accessory service popular ecommerce commercial field said exactly need working Nike anyway Reasons work Nike reason clear doubt first one bring inspiration innovation every athlete world course everyone sportsmanship heart give way closer feeling Nike aggressive goal help change future sport Nike reward employee chance meet athlete admire wait apply Nike remember mission Nike drive everything possible expand human potential 9 Infosys ninth company list Infosys Infosys global leader nextgeneration digital service consulting Infosys Indian multinational information technology company provides business consulting information technology many service headquartered Bangalore adding one leading company world Reasons work Infosys reason work Infosys well many start brand good reputation market one top reason work Infosys right foster inclusive openness mindset exploration applied innovation get started work Infosys research become employee Infosys course motto follow motto say global leader nextgeneration digital service consulting course Infosys emphasizes importance culture 8 Facebook next company list Facebook facebook otherwise known meta platform recently rename brand business meta formerly known Facebook anyway multinational technology based California company parent organization Facebook Instagram Whatsapp among subsidiary Reasons work Facebook well one need reason work Facebook brand name push work Facebook make best Tamil Yet thing add goal work Facebook Facebook give employee growth opportunity social networking site average Facebook employee earns 135000 per year dollar obviously intern pay seven thousand dollar month average course Facebook also abides motto say move fast bold 7 Microsoft move next company seventh position Microsoft One topstanding company help love create future want Reasons work Microsoft reason work Microsoft Microsoft allows employee work pace give time experiment innovate Microsoft care employee competitive salary great benefit advancement opportunity 6 Google sixth position Google otherwise known google LLC term technology industry yet another American multinational technology company specializes Internetrelated service product include online advertising technology search engine cloud computing software even hardware course google wide opportunity world offer many thing employee even beyond thinking google worked hard make company place employee enjoy includes supplying breakfast lunch snack food including video game table tennis amongst others adding google datadriven vast number amenity provided employee encourage creativity unique hiring process maintain happiness google motto Google organize world’s information make universally accessible useful 5 Hindustan Unilever fifth position Hindustan Unilever Hindustan Unilever Limited consumer good company headquartered Mumbai India subsidiary Unilever British company product include food beverage cleaning agent personal care product water purifier fastmoving consumer good also helped many organization nonprofitable organization India across globe come Reasons work Hindustan Unilever good reason start working Hindustan Unilever limited adding must know one unique thing Hindustan Unilever limited focus generation great job allow employee great responsibility early stage career Unilever introduced elearning platform offer bouquet 3000courses selflearning mode via computer internet motto Hindustan Unilever Limited build purposeled futurefit business India 4 Reliance Industries fourth position reliance industry Reliance Industries Indian multinational color merit company headquartered Mumbai India diverse business include energy petrochemical natural gas retail telecommunication mass medium textile amongst others reliance industry limited committed innovationled exponential growth area hydrocarbon exploration production petroleum rest others Reasons work Reliance Industries many reason work reliance digitals apart fact brand name mentioned great people build great organization reliance belief make sure people regarded acknowledged appropriately effort motto reliance go identifies develops high potential talent within organization provides accelerated learning growth opportunity 3 Radix Web dive top three position today’s list standing third position radix web radix web globally acclaimed consulting offshore software development leader headquartered Ahmedabad slowly emerging company stopped top three list 2021 company Reasons work Radix Web here’s work radix web team driven professional connected kindred passion digital excellence healthy worklife balance top priority radix web management pay close attention professional key skill utilizes fullest potential professional project 2 Tata Consulting Companies TCS top two list today’s top 10 company tata consultancy agency tata consultancy service global leader service consulting business solution large network innovation delivery center Reasons work TCS tata consultancy service otherwise known TCS Indian multinational information technology service company headquartered Mumbai many aspiring engineer already aspire work TCS strength lie difficulty go motto offer several thing employee adding TCS give free access many learning platform allows employee take leave higher study also support financially employee wish take form loan 1 Adobe reach top company number one company listed per 2020 list today adobe originally called adobe system incorporated American multinational computer software company It’s headquartered san horse California historically specialized software creation publication wide range content including graphic photography illustration animation multimedia motion picture print Reasons work Adobe Reasons work adobe well adobe employeeoriented company keep employee involved engaged companywide cultural activity adobe became eligible considered among India’s best company year 2019 list feature best best moto always changing world digital experience Conclusion list come end hope top company list serve go resource professional every stage looking get back foot unprecedented year ready take next step career doubt regarding today’s session put comment section answer meet next time happy learningTags Tamil Posts Jobs Future Mnc
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Getting remote and flexible working right across the generations
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Getting remote and flexible working right across the generations
Within this article, Alex Graves, CEO of Silicon Reef, explores how remote, flexible and hybrid working are now part of life. Top Business Tech Dec 16, 2021·5 min read
Within this article, Alex Graves, CEO of Silicon Reef, explores how remote, flexible and hybrid working are now part of life.
85 per cent of managers believe it will become standard to have some remote workers in their team. This has presented huge challenges over the last eighteen months, mainly technical and cultural. As the dust settles, there’s a new problem to solve; making it work across generations and lifestyles.
Ironically, when considering remote and flexible working, it’s often with a one-size-fits-all mindset. Everyone gets the same tech and framework for how they should operate. Yet it’s quickly becoming clear that what works for one age group is woefully inadequate for another.
An early sign of this came at the start of the pandemic when middle aged workers with studies and spare bedrooms settled into a nice new lifestyle, while younger ones stuck in flat-shares balanced laptops on ironing boards and retreated into their bedrooms. There is now a long list of pitfalls that need to be considered if remote, flexible and hybrid working models are to fulfil their huge long-term potential. Each age group and type of worker needs to be taken into account from the younger to the older. From those with caring responsibilities to those without.
Remote working is becoming the new norm across generations
Gen Z Zoomers
Whilst younger office workers are often seen as digital natives who might love operating in a virtual team, 71 per cent of those under 25 say they want to go into the office at least two days a week. They don’t want to work remotely on an exclusive basis. This isn’t just about lacking space in shared housing. It’s also about learning, growing and developing. When everyone was in the office, juniors could be welcomed to the team and it was easier to learn on the job, listening to colleagues, learning from seniors, seeing how things were done.
This calls for two key initiatives. Firstly, collaboration tools need to be used from day one so they can be onboarded and introduced from the start, despite not being in the same room as colleagues. There are simple ways to achieve this, such as new starters creating a profile to be shared on intranets or emailed to the relevant people. They also need to use online training materials and find ways to interact and engage with their peers, using virtual groups to share experiences, thoughts, and to make friends. Digital buddy systems are also a good idea.
Secondly, it’s vital to put clear processes in place, enabled by the tech. This means offering regular interactions, monitoring the quality of work and ensuring feedback is given in a timely and useful manner. This will allow effective supervision and ensure their development is managed.
Thirdly, if this group of workers wants to be in the office, let them! We need to find ways to bring the office and virtual workers closer together, wherever they are.
Parents, carers and gen Xers
While younger workers often have the freedom to have a truly flexible working pattern, those with caring responsibilities might not. This makes remote and flexible working an absolute must. But in taking advantage of these rights, they run the risk of being side-lined in the workplace if it’s not managed effectively by employers.
Parents are keenly aware of this with 29 per cent saying they were concerned their caring responsibilities would make them more vulnerable to redundancy when furlough ended. And they were right to be worried. Catherine Mann, a member of the monetary policy committee of the Bank of England recently said that women who work remotely will damage their careers and be stuck in the lower part of a two-tier system where the real decisions are made in the office.
Employers simply can’t let this cohort of workers suffer this fate. Again, a mix of technology and process needs to be put in place to solve the challenge. It has to be made clear from the very top that people cannot be shut out of conversations simply because they’re not in the office — and anyone seen to be exploiting someone’s physical absence needs to be a disciplinary issue.
Every step needs to be taken to ensure the gap between the office and the remote location is as narrow as possible. Whilst in its infancy, the metaverse might be one avenue to explore. Put simply, this is a virtual world that can mirror our own, experienced through a VR headset. Once in, workers can interact with each other in a manner close to a face-to-face experience.
Boomers
It’s generally the case that older workers are more likely to want flexible and remote working than their younger peers. But at the same time, they’re perhaps less instantly capable of adopting new technologies and software to enable it. We need to be careful not to make wild generalisations, but YouGov data on multi-generational working shows that only 18 per cent of Baby Boomers say they feel informed and confident about new communication technology. In many cases, people like to stick with what they’re used to. This often ends up being email rather than Teams, SharePoint, Slack or any other collaboration platforms.
In this way, it seems that younger people favour the office environment yet are more capable of using remote collaboration software, and older people are more likely to ask for remote and flexible working yet are less able to use the tools that allow it. The irony of this situation underlines the stark need to avoid a one-size-fits-all approach. For Baby Boomers it’s vital to offer hands-on training opportunities, rather than the virtual training that under-25s often prefer. They also need the chance to engage with younger staff so they can share their experience and feel valued.
Flexible working calls for flexible implementation
This huge diversity of needs makes it crucial for businesses to understand people’s workplace preferences and then build flexible frameworks to suit. And while doing so, it’s vital that communication about decisions is crystal clear to avoid one group feeling like the other is getting special or even preferential treatment.
Remote, flexible and hybrid working are now part of life, and we have to make it work across ages and lifestyles. There are now four or even five distinct generations in the workforce, from Boomers to Zoomers. And let’s face it, what’s right for someone in their 50s or 60s is never going to be the same as what 20-somethings need.
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https://medium.com/tbtech-news/getting-remote-and-flexible-working-right-across-the-generations-b276f51bb441
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['Top Business Tech']
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2021-12-16 11:07:58.030000+00:00
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['It', 'WFH', 'Remote Working', 'Technology', 'Cloud']
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Title Getting remote flexible working right across generationsContent Getting remote flexible working right across generation Within article Alex Graves CEO Silicon Reef explores remote flexible hybrid working part life Top Business Tech Dec 16 2021·5 min read Within article Alex Graves CEO Silicon Reef explores remote flexible hybrid working part life 85 per cent manager believe become standard remote worker team presented huge challenge last eighteen month mainly technical cultural dust settle there’s new problem solve making work across generation lifestyle Ironically considering remote flexible working it’s often onesizefitsall mindset Everyone get tech framework operate Yet it’s quickly becoming clear work one age group woefully inadequate another early sign came start pandemic middle aged worker study spare bedroom settled nice new lifestyle younger one stuck flatshares balanced laptop ironing board retreated bedroom long list pitfall need considered remote flexible hybrid working model fulfil huge longterm potential age group type worker need taken account younger older caring responsibility without Remote working becoming new norm across generation Gen Z Zoomers Whilst younger office worker often seen digital native might love operating virtual team 71 per cent 25 say want go office least two day week don’t want work remotely exclusive basis isn’t lacking space shared housing It’s also learning growing developing everyone office junior could welcomed team easier learn job listening colleague learning senior seeing thing done call two key initiative Firstly collaboration tool need used day one onboarded introduced start despite room colleague simple way achieve new starter creating profile shared intranet emailed relevant people also need use online training material find way interact engage peer using virtual group share experience thought make friend Digital buddy system also good idea Secondly it’s vital put clear process place enabled tech mean offering regular interaction monitoring quality work ensuring feedback given timely useful manner allow effective supervision ensure development managed Thirdly group worker want office let need find way bring office virtual worker closer together wherever Parents carers gen Xers younger worker often freedom truly flexible working pattern caring responsibility might make remote flexible working absolute must taking advantage right run risk sidelined workplace it’s managed effectively employer Parents keenly aware 29 per cent saying concerned caring responsibility would make vulnerable redundancy furlough ended right worried Catherine Mann member monetary policy committee Bank England recently said woman work remotely damage career stuck lower part twotier system real decision made office Employers simply can’t let cohort worker suffer fate mix technology process need put place solve challenge made clear top people cannot shut conversation simply they’re office — anyone seen exploiting someone’s physical absence need disciplinary issue Every step need taken ensure gap office remote location narrow possible Whilst infancy metaverse might one avenue explore Put simply virtual world mirror experienced VR headset worker interact manner close facetoface experience Boomers It’s generally case older worker likely want flexible remote working younger peer time they’re perhaps le instantly capable adopting new technology software enable need careful make wild generalisation YouGov data multigenerational working show 18 per cent Baby Boomers say feel informed confident new communication technology many case people like stick they’re used often end email rather Teams SharePoint Slack collaboration platform way seems younger people favour office environment yet capable using remote collaboration software older people likely ask remote flexible working yet le able use tool allow irony situation underline stark need avoid onesizefitsall approach Baby Boomers it’s vital offer handson training opportunity rather virtual training under25s often prefer also need chance engage younger staff share experience feel valued Flexible working call flexible implementation huge diversity need make crucial business understand people’s workplace preference build flexible framework suit it’s vital communication decision crystal clear avoid one group feeling like getting special even preferential treatment Remote flexible hybrid working part life make work across age lifestyle four even five distinct generation workforce Boomers Zoomers let’s face what’s right someone 50 60 never going 20somethings needTags WFH Remote Working Technology Cloud
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‘Deepfake’ that supposedly fooled European politicians was just a look-alike, say pranksters article by wishtech solution
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‘Deepfake’ that supposedly fooled European politicians was just a look-alike, say pranksters article by wishtech solution Riya Thakur Dec 20, 2021·5 min read
Last week, numerous news outlets reported that a string of European politicians had been tricked by a sophisticated Russian plot. Parliamentarians from the UK, Latvia, Lithuania, and Estonia had all arranged video calls with a hoaxer claiming to be Leonid Volkov, chief of staff to imprisoned Russian anti-Putin politician Alexei Navalny. As the politicians tell it, they fell victim to a digital fake: a doppelgänger using “deepfake” technology created specially to trick them — the latest example of Russia’s misinformation campaigns in the West.
But the Russian men who orchestrated the calls say the “deepfake” claim is itself misinformation.
THE CASE OF THE FAKE DEEPFAKE
“ Meet Leonid Volkov, Russian opposition leader,” says Vladimir Kuznetsov in a recent video call with The Verge, introducing his colleague and partner-in-crime Alexei Stolyarov, a man who does indeed bear a passing resemblance to Leonid Volkov.
The pair say they trickhted their way into various meetings with European politicians and even a live interview on Latvian TV. They did so by cold-calling and emailing their targets from fake addresses, using a real picture of Volkov as their digital avatar.
“ I didn’t need to prepare much to look like the real Volkov,” says Stolyarov. “I just had some brushes and some colors and that was enough.”
An image showing Alexei Stolyarov, aka Lexus, in costume as Russian opposition leader Leonid Volkov.
Kuznetsov and Stolyarov are better known as Vovan and Lexus: a pair of self-described “pranksters” who have a history of fooling Western politicians and celebrities. Over the years, the pair have tricked their way into phone calls with the likes of Justin Trudeau, Elton John, Bernie Sanders, Lindsey Graham, and Boris Johnson, each time aiming to catch these figures off-guard and tease potentially embarrassing statements out of them.
“ WE WOULDN’T PRANK PUTIN. WE DON’T WANT TO HARM OUR COUNTRY”
Although the pair have denied any official connections to the Kremlin, there’s no doubt their work is useful to and supported by the Russian government. In the past, they’ve had their own show on Russian state TV and their antics approvingly covered by state news. They plainly know which side their bread is buttered. As Stolyarov told The Guardian a few years back: “We wouldn’t prank Putin. We don’t want to harm our country. We don’t want unrest here; we don’t want to do anything that would help the enemies of Russia.”
Creating unrest elsewhere, though, is par for the course. “Our work is to prank high officials and celebrities and to make a lot of fun and publish it to social media,” says Stolyarov.
A screenshot showing Stolyarov posing as Volkov (top left), speaking with Ukrainian officials, including the country’s youngest MP, Sviatoslav Yurash (top right).
The pair say they chose to impersonate Volkov for a number of reasons. Firstly, because of the newsworthiness of Navalny. After leading the most substantial opposition to Russian president Vladimir Putin in years, Navalny has been imprisoned. He recently ended a 24-day hunger strike and continues to criticize the Russian government despite the expectation that his nationwide political movement will be outlawed soon. Secondly, because of Stolyarov’s resemblance. And thirdly, because the real Volkov hasn’t sought many meetings with Western politicians, meaning few had any familiarity with how he looks and sounds. An unspoken fourth motivation is to ridicule anti-Putin forces, in line with the duo’s politics.
Kuznetsov and Stolyarov have carried out numerous pranks over the years (you can browse their YouTube channel for a selection) though not all have gained mediaattention. What made this particular campaign stand out is its connection with deepfakes — AI-generated or manipulated media that many fear will be used as a tool of political misinformation.
DESPITE FEARS, DEEPFAKES HAVE YET TO MAKE A MAJOR POLITICAL IMPACT
Over the years, experts have warned about a so-called “infopocalypse,” where the quality and availability of deepfakes make it impossible for the public to distinguish truth and fiction. So far, this dire prediction has not come to pass. The most damaging effects of deepfakes have been in the generation of nonconsensual pornography. And although politics has, indeed, been dogged in recent years by hoaxes and misinformation, such incidents almost always revolve around video and images edited the old-fashioned way. Nevertheless, the specter of deepfakes still haunts politics — as this recent incident shows.
It’s not clear when the fake Volkov calls were first blamed on AI technology, but it seems Volkov himself might be the source. Latvian politician Rihards Kols posted on Facebook on April 22nd that he had been tricked into taking a call in March with an unknown prankster, and shared two pictures supposedly showing the real and fake Volkovs. Volkov then reposted the images that same day, ascribing the prank to Vovan and Lexus, but also suggesting that AI was used. “Looks like my real face — but how did they manage to put it on the Zoom call?” he wrote, according to a Facebook translation. “Welcome to the deep-fake era.”
A screenshot showing a Facebook post from Leonid Volkov, shared on April 22nd, in which he suggests a real picture of himself is a deepfake.
From here it seems the line spread. The next day, Kols, who is chair of Latvia’s Foreign Affairs Committee, posted a statement on Twitter co-signed by his counterparts from Lithuania and Estonia. The trio warned about the threat posed by “deepfake technologies,” and say the pranks were “targeted attacks on the Kremlin’s critics.”
“ WE ENCOURAGE ALL TO REMAIN VIGILANT YET OPEN”
“ During the past few months, disinformation operations with the use of manipulated and artificial intelligence (AI) generated media were vout against Estonian, Latvian, Lithuanian and the United Kingdom’s politicians, non-governmental organisations, and media representatives,” says the statement. “We encourage all to remain vigilant yet open to communication, as representatives of true democracies always should be!”
Kuznetsov and Stolyarov say that they’re surprised the prank was described as a deepfake, not least because the image they used in their accounts, and that was identified by Volkov himself as fake, is taken from a real video. “It was his real picture but he denied it was him,” says Stolyarov, before Kuznetsov adds that perhaps Volkov didn’t like the picture because he looked “too fat.”
Whether politicians blamed the trick on deepfakes out of genuine confusion or more self-serving reasons isn’t clear. Certainly it’s less embarrassing to be fooled by a sophisticated AI fake than a couple of pranksters with a convincing email manner. But the incident does illustrate that the fear of deepfakes is having as much an effect on misinformation as the technology itself. For those tricked by Kuznetsov and Stolyarov — aka Vovan and Lexus — blaming new technology may simply have been a matter of saving face.
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https://medium.com/@riya_13327/deepfake-that-supposedly-fooled-european-politicians-was-just-a-look-alike-say-pranksters-d11d0c0c09b7
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['Riya Thakur']
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2021-12-20 08:43:18.297000+00:00
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['It', 'Netflix', 'Bloging', 'Blog', 'Tech']
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Title ‘Deepfake’ supposedly fooled European politician lookalike say prankster article wishtech solutionContent ‘Deepfake’ supposedly fooled European politician lookalike say prankster article wishtech solution Riya Thakur Dec 20 2021·5 min read Last week numerous news outlet reported string European politician tricked sophisticated Russian plot Parliamentarians UK Latvia Lithuania Estonia arranged video call hoaxer claiming Leonid Volkov chief staff imprisoned Russian antiPutin politician Alexei Navalny politician tell fell victim digital fake doppelgänger using “deepfake” technology created specially trick — latest example Russia’s misinformation campaign West Russian men orchestrated call say “deepfake” claim misinformation CASE FAKE DEEPFAKE “ Meet Leonid Volkov Russian opposition leader” say Vladimir Kuznetsov recent video call Verge introducing colleague partnerincrime Alexei Stolyarov man indeed bear passing resemblance Leonid Volkov pair say trickhted way various meeting European politician even live interview Latvian TV coldcalling emailing target fake address using real picture Volkov digital avatar “ didn’t need prepare much look like real Volkov” say Stolyarov “I brush color enough” image showing Alexei Stolyarov aka Lexus costume Russian opposition leader Leonid Volkov Kuznetsov Stolyarov better known Vovan Lexus pair selfdescribed “pranksters” history fooling Western politician celebrity year pair tricked way phone call like Justin Trudeau Elton John Bernie Sanders Lindsey Graham Boris Johnson time aiming catch figure offguard tease potentially embarrassing statement “ WOULDN’T PRANK PUTIN DON’T WANT HARM COUNTRY” Although pair denied official connection Kremlin there’s doubt work useful supported Russian government past they’ve show Russian state TV antic approvingly covered state news plainly know side bread buttered Stolyarov told Guardian year back “We wouldn’t prank Putin don’t want harm country don’t want unrest don’t want anything would help enemy Russia” Creating unrest elsewhere though par course “Our work prank high official celebrity make lot fun publish social media” say Stolyarov screenshot showing Stolyarov posing Volkov top left speaking Ukrainian official including country’s youngest MP Sviatoslav Yurash top right pair say chose impersonate Volkov number reason Firstly newsworthiness Navalny leading substantial opposition Russian president Vladimir Putin year Navalny imprisoned recently ended 24day hunger strike continues criticize Russian government despite expectation nationwide political movement outlawed soon Secondly Stolyarov’s resemblance thirdly real Volkov hasn’t sought many meeting Western politician meaning familiarity look sound unspoken fourth motivation ridicule antiPutin force line duo’s politics Kuznetsov Stolyarov carried numerous prank year browse YouTube channel selection though gained mediaattention made particular campaign stand connection deepfakes — AIgenerated manipulated medium many fear used tool political misinformation DESPITE FEARS DEEPFAKES YET MAKE MAJOR POLITICAL IMPACT year expert warned socalled “infopocalypse” quality availability deepfakes make impossible public distinguish truth fiction far dire prediction come pas damaging effect deepfakes generation nonconsensual pornography although politics indeed dogged recent year hoax misinformation incident almost always revolve around video image edited oldfashioned way Nevertheless specter deepfakes still haunt politics — recent incident show It’s clear fake Volkov call first blamed AI technology seems Volkov might source Latvian politician Rihards Kols posted Facebook April 22nd tricked taking call March unknown prankster shared two picture supposedly showing real fake Volkovs Volkov reposted image day ascribing prank Vovan Lexus also suggesting AI used “Looks like real face — manage put Zoom call” wrote according Facebook translation “Welcome deepfake era” screenshot showing Facebook post Leonid Volkov shared April 22nd suggests real picture deepfake seems line spread next day Kols chair Latvia’s Foreign Affairs Committee posted statement Twitter cosigned counterpart Lithuania Estonia trio warned threat posed “deepfake technologies” say prank “targeted attack Kremlin’s critics” “ ENCOURAGE REMAIN VIGILANT YET OPEN” “ past month disinformation operation use manipulated artificial intelligence AI generated medium vout Estonian Latvian Lithuanian United Kingdom’s politician nongovernmental organisation medium representatives” say statement “We encourage remain vigilant yet open communication representative true democracy always be” Kuznetsov Stolyarov say they’re surprised prank described deepfake least image used account identified Volkov fake taken real video “It real picture denied him” say Stolyarov Kuznetsov add perhaps Volkov didn’t like picture looked “too fat” Whether politician blamed trick deepfakes genuine confusion selfserving reason isn’t clear Certainly it’s le embarrassing fooled sophisticated AI fake couple prankster convincing email manner incident illustrate fear deepfakes much effect misinformation technology tricked Kuznetsov Stolyarov — aka Vovan Lexus — blaming new technology may simply matter saving faceTags Netflix Bloging Blog Tech
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189,259 |
The 6 Principles of Influence: How To Master Persuasion
|
Influence is power. Maybe even a super power. Imagine being able to harness influence as a skill. To be able to use it when the situation calls. The truth is, this is more possible than you may have thought, thanks to research done over the years.
One book in particular has had the biggest impact in this field: Robert Cialdini’s Influence. In it, Cialdini introduces the 6 principles of influence that will help you persuade others. Theses 6 principles are reciprocity, consistency, social proof, liking, authority, and scarcity.
“I think the power of persuasion would be the greatest super power of all time.” Jenny Cullen
Persuasion as a superpower is very much within reach. In this post, we’ll explore these six principles more closely and how you can use them. And if you want to learn more, be sure to check out the book.
1. Reciprocity
One of the most basic principles of influence is to simply give that which you want to receive. In other words, doing right by others is a good way to get others to do the same for you. This idea of reciprocity is a powerful one.
There are a couple of ways to have this reciprocity work for you. Giving others small gifts, treating others with respect, and doing favors for those in need, are all things that can win you points with other individuals.
So a good approach is to always help others and be kind when you have the opportunity, because you never know how it may help you down the line. Moreover, it is these small acts of kindness that will be remembered and come in handy when you’re in need of a favor yourself.
2. Consistency
The principle of consistency is based on the power of active, public, and voluntary commitments, which results in people actually sticking to their word. Let’s walk through these requirements in a little more detail. The first part is an active commitment. By active, Cialdini means something that is written or spoken to other’s. Having people say they will do something is a start, but when they actively commit to it they’re much more likely to follow through.
The next piece is making it public. When other’s witness this commitment, it adds a level of accountability to the statement. And no one wants to go back on their word.
Finally, it has to be voluntary. If you force someone to make an active, public commitment that they didn’t decide on themselves, you’ve accomplished nothing.
So how do you use this? Once you’ve persuaded someone to do something, get them to make these types of commitments to implement the principle of consistency and ensure there is a legitimate commitment to their words.
3. Social Proof
People rely on social cues from others on how to think, feel, and act in many situations. And not just any people, but peers. People they believe are similar to them. This is a key point and what is called social proof.
So if you wanted to influence your interns or a particular team in your department or the new hires, you need to get one of them to buy in first. When they see an employee like themselves seemingly taking action on their own or following a new directive, they are more probable to follow suit.
Having that first person take action makes all the difference and unlocks the power of social proof.
4. Liking
People like those who like them or who they perceive as friends. It’s a simple, yet powerful idea. The principle of liking can be used in a few different ways.
One method is finding common ground with the people you meet. If you can connect with them on their hobbies or interests, you’ll have a solid ground to build from. Being observant of people is a great way to pick up on any clues that may lead you to such common ground.
The other approach is genuine praise. Paying compliments and being charming can go along way to building a positive rapport with others. A word of warning though, don’t go overboard. The key here is genuine praise, don’t manufacture it to the point that you’re clearly trying to butter them up.
5. Authority
When you are perceived as an expert in an area, other’s will be more likely to defer to you. Why? Often because experts are able to offer a shortcut to good decisions that would otherwise take a long time to devise themselves. The idea then is to establish that credibility of authority and expertise.
Many often miss this opportunity because they assume others will identify their expertise automatically. You can’t leave it up to interpretation because it will often be overlooked.
There are a number of ways to establish such authority. A quick and easy one is to make visible all diplomas, credentials, and awards in the office or workplace to establish your background. Of course this may not always be an option. Another approach is to convey expertise through short anecdotes or background information shared in casual conversations.
Just remember, your expertise isn’t always a known quantity, so be sure to convey it when you get the chance.
6. Scarcity
People value what is scarce. It’s just basic supply and demand. As things become more scarce, they becoming more valuable to others. There are a few ways that you can use the principle of scarcity to persuade others. One is simply to make offers limited-time, limited-supply, or one-time, which immediately creates a sense of scarcity.
At the same time, how you present such opportunities matters too. If you focus more on loss language, or language that demonstrates what you will lose out on rather than gain, your message becomes more powerful.
Finally is the exclusivity approach. Providing access to information, services, or other items to a limited set of people creates a sense of exclusiveness. This often gets translated into being a favor to those people or that you value them more than others.
If you can combine all of these to frame a situation, your powers of persuasion greatly increase. So try to utilize limited offers, loss language, and exclusivity, to create a sense of scarcity.
|
https://medium.com/@alyjuma/the-6-principles-of-influence-how-to-master-persuasion-2f8c581da38b
|
['Aly Juma']
|
2015-12-22 17:40:09.024000+00:00
|
['Influence', 'Persuasion', 'Lifehacks']
|
Title 6 Principles Influence Master PersuasionContent Influence power Maybe even super power Imagine able harness influence skill able use situation call truth possible may thought thanks research done year One book particular biggest impact field Robert Cialdini’s Influence Cialdini introduces 6 principle influence help persuade others Theses 6 principle reciprocity consistency social proof liking authority scarcity “I think power persuasion would greatest super power time” Jenny Cullen Persuasion superpower much within reach post we’ll explore six principle closely use want learn sure check book 1 Reciprocity One basic principle influence simply give want receive word right others good way get others idea reciprocity powerful one couple way reciprocity work Giving others small gift treating others respect favor need thing win point individual good approach always help others kind opportunity never know may help line Moreover small act kindness remembered come handy you’re need favor 2 Consistency principle consistency based power active public voluntary commitment result people actually sticking word Let’s walk requirement little detail first part active commitment active Cialdini mean something written spoken other’s people say something start actively commit they’re much likely follow next piece making public other’s witness commitment add level accountability statement one want go back word Finally voluntary force someone make active public commitment didn’t decide you’ve accomplished nothing use you’ve persuaded someone something get make type commitment implement principle consistency ensure legitimate commitment word 3 Social Proof People rely social cue others think feel act many situation people peer People believe similar key point called social proof wanted influence intern particular team department new hire need get one buy first see employee like seemingly taking action following new directive probable follow suit first person take action make difference unlocks power social proof 4 Liking People like like perceive friend It’s simple yet powerful idea principle liking used different way One method finding common ground people meet connect hobby interest you’ll solid ground build observant people great way pick clue may lead common ground approach genuine praise Paying compliment charming go along way building positive rapport others word warning though don’t go overboard key genuine praise don’t manufacture point you’re clearly trying butter 5 Authority perceived expert area other’s likely defer Often expert able offer shortcut good decision would otherwise take long time devise idea establish credibility authority expertise Many often miss opportunity assume others identify expertise automatically can’t leave interpretation often overlooked number way establish authority quick easy one make visible diploma credential award office workplace establish background course may always option Another approach convey expertise short anecdote background information shared casual conversation remember expertise isn’t always known quantity sure convey get chance 6 Scarcity People value scarce It’s basic supply demand thing become scarce becoming valuable others way use principle scarcity persuade others One simply make offer limitedtime limitedsupply onetime immediately creates sense scarcity time present opportunity matter focus loss language language demonstrates lose rather gain message becomes powerful Finally exclusivity approach Providing access information service item limited set people creates sense exclusiveness often get translated favor people value others combine frame situation power persuasion greatly increase try utilize limited offer loss language exclusivity create sense scarcityTags Influence Persuasion Lifehacks
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189,260 |
Skincare at 50
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I turned 50 this year and realized it was time to improve my skincare routine as part of my selfcare focus. I know that beauty comes from within. The image below depicts a natural everyday un-filtered, not styled hair and minimal makeup.
Self-care is caring for yourself.
Skin is our largest organ. First, I ditched the soap I was using. I discovered Native Body Wash, which hydrates dry skin. Soap & shaving causes dry skin! I had never used body wash from other brands because I am not a fan of heavy perfume smells.
I realized that several of the products I was using on my face were causing uneven skin. I discovered Vie De Mer skin products and noticed results in a few weeks. I found that the toner I was using was caused dry patches started using an alcohol-free toner, and those pesky dry patches disappeared.
Many skincare brands I have tried had strong perfumes or heavy scents that I disliked, which meant they were either returned, given away, or pitched.
I was delighted to find that Vie De Mer’s products not only do not have harsh chemicals or ingredients that harm your skin, but they also do not have fragrances. The smell of their products comes from the quality ingredients, not some added perfume.
I am delighted with the results and love the facial oils, especially the jasmine facial oil. The scent is so beautiful.
I also learned how important hydration is to skin health. I have made it a daily priority to drink water.
I upgraded my pillowcase after learning that silk helps keep your skin hydrated. I was delighted to find One Quince’s mulberry silk pillowcase at a fraction of the cost of other brands.
It’s a wrap! Here is my first “At 50” article. I hope you enjoyed it!
|
https://medium.com/@rosemjannuzzi/skincare-at-50-d1379e87368e
|
['Rose Jannuzzi']
|
2021-12-24 01:36:41.070000+00:00
|
['Skincare', 'Beauty', 'Self Care', 'Lifehacks', 'Life Lessons']
|
Title Skincare 50Content turned 50 year realized time improve skincare routine part selfcare focus know beauty come within image depicts natural everyday unfiltered styled hair minimal makeup Selfcare caring Skin largest organ First ditched soap using discovered Native Body Wash hydrate dry skin Soap shaving cause dry skin never used body wash brand fan heavy perfume smell realized several product using face causing uneven skin discovered Vie De Mer skin product noticed result week found toner using caused dry patch started using alcoholfree toner pesky dry patch disappeared Many skincare brand tried strong perfume heavy scent disliked meant either returned given away pitched delighted find Vie De Mer’s product harsh chemical ingredient harm skin also fragrance smell product come quality ingredient added perfume delighted result love facial oil especially jasmine facial oil scent beautiful also learned important hydration skin health made daily priority drink water upgraded pillowcase learning silk help keep skin hydrated delighted find One Quince’s mulberry silk pillowcase fraction cost brand It’s wrap first “At 50” article hope enjoyed itTags Skincare Beauty Self Care Lifehacks Life Lessons
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189,261 |
How A Simple Notepad Can Change Your Life
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A person likes to improve himself. He is looking for ways and methods, sometimes complex, often simple. He is willing to spend a lot of money. Trying to catch a crane in the sky, not realizing that the tit is his happiness, is in his hands. And you don’t need a lot of money for this tit. And all you need is nothing — buy a notebook. And a little time and effort to write down your thoughts in it.
Some will consider it complete nonsense. Others will think they don’t need to write anything because they don’t complain about their memory. No. It won’t work. Our brain sees and perceives differently on paper. What is recorded helps to better organize and clarify your thoughts.
So what do you need to write in your notebook?
1. Write down what you are looking forward to.
People who know how to dream are happier. Make your plans and “castles in the air”, but be sure to write them down. People who are just thinking about an upcoming purchase or vacation, endorphin levels rise by 27 percent. After all, the most enjoyable part of the activity is waiting. And when you need a charge of happiness, just look in the notebook.
2. Record your progress.
Whenever you decide to do something, write down your forecast. What you expect to see. After six months or a year, compare the practical result with your expectation. You will see what has changed for the better and what for the worse. What should you pay more attention to, what habits interfere with in order to get the desired result.
By writing down your goals and obstacles in their path, you increase the hope of success. Such recordings will make you healthier and happier.
Everyone has goals, but few people write them down. Why? Because people take it too seriously and therefore are afraid to jinx it. No need to worry. Goals may change, but at the same time, if in doubt, they will be a guide in decision-making.
When identifying opportunities, do not waste time improving those skills in which you are incompetent. Instead, focus on your strengths. Making notes about your preferences and experiences will help turn a notebook into a personal reference. Based on it, you will be able to make more informed decisions in the future.
3. Write down your ideas.
Why did all the great people keep notebooks in which they wrote down their thoughts, doubts, decisions? They didn’t rely on their memory. They trusted paper more. Their creativity began with brief notes, which, accumulating, spilled out into powerful projects.
Have a thought? Good or bad — it doesn’t matter. Write it down. Even if it will never come in handy.
4. Record your worries and doubts.
What is written on paper, unlike internal thinking, helps not only to calm down, but even to increase productivity. Write down not only your problems, but also a plan for how to deal with them. It is quite possible that a completely different solution will be found as a result. But it (the solution) it will already be based on what was recorded.
5. Write down the good things that happen to you.
In the evening, take ten minutes to your notebook. Write down just three things that went well today and why they went so well. They don’t have to be epochal. But they must be important to you.
Next to each positive event, ask why it happened and give an answer. It will take a few minutes. Just make sure to do it in writing.
By rethinking your life events in the past, you can change your behavior in the future.
|
https://medium.com/@arturkh/how-a-simple-notepad-can-change-your-life-99abc868aed3
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['Artur Kh.']
|
2022-01-24 09:31:40.804000+00:00
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['Self Development', 'Simple Living', 'Lifehacks', 'Self Improvement', 'Life']
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Title Simple Notepad Change LifeContent person like improve looking way method sometimes complex often simple willing spend lot money Trying catch crane sky realizing tit happiness hand don’t need lot money tit need nothing — buy notebook little time effort write thought consider complete nonsense Others think don’t need write anything don’t complain memory won’t work brain see perceives differently paper recorded help better organize clarify thought need write notebook 1 Write looking forward People know dream happier Make plan “castles air” sure write People thinking upcoming purchase vacation endorphin level rise 27 percent enjoyable part activity waiting need charge happiness look notebook 2 Record progress Whenever decide something write forecast expect see six month year compare practical result expectation see changed better worse pay attention habit interfere order get desired result writing goal obstacle path increase hope success recording make healthier happier Everyone goal people write people take seriously therefore afraid jinx need worry Goals may change time doubt guide decisionmaking identifying opportunity waste time improving skill incompetent Instead focus strength Making note preference experience help turn notebook personal reference Based able make informed decision future 3 Write idea great people keep notebook wrote thought doubt decision didn’t rely memory trusted paper creativity began brief note accumulating spilled powerful project thought Good bad — doesn’t matter Write Even never come handy 4 Record worry doubt written paper unlike internal thinking help calm even increase productivity Write problem also plan deal quite possible completely different solution found result solution already based recorded 5 Write good thing happen evening take ten minute notebook Write three thing went well today went well don’t epochal must important Next positive event ask happened give answer take minute make sure writing rethinking life event past change behavior futureTags Self Development Simple Living Lifehacks Self Improvement Life
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189,262 |
Have you ever played a word association game? It goes like this.
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Have you ever played a word association game? It goes like this.
I say, snowflake. You say > winter or Christmas, or maybe Frosty the Snowman etc.
I say, baseball. You say > popcorn, summer, ice cold Coke etc.
These are strong associations or ties in your mind. They link things together.
They bond them.
So they go together like peanut butter and jelly, spaghetti and meatballs, salt and pepper.
There are millions of associations, some unique to you, some everyone has, some intricately linked to a specific generation or time period.
The folks that build these associations - get paid big bucks to hack into your brain - and build these associations - in order to get you to buy stuff.
But…
You can hack your own mind, and build your own associations.
I’m going to give you the secret to manually building these strong bonds, on purpose. All it takes is a bit of willpower and then momentum will take over.
We do this using habit stacking.
Habit stacking is simple. When you do X, you also do Y.
X = current habit you already do
Y= new habit you’d like to develop
When I brush my teeth, I also floss them.
Easy, obvious. Here’s some more.
After [brushing my teeth], I will [do 10 squats].
After [getting out of bed], I will [do affirmations for 10 minutes].
After [making coffee], I will [drink a glass of water].
After [showering], I will [put away my clothes].
After [my first sip of coffee], I will [read 10 pages of a nonfiction book].
You can get started with this below:
1. Pick a new habit you want to implement (drink more water, read more books).
2. Choose a well-established habit to stack it on to (meditations, drinking coffee).
Formula: “After [meditating], I will [drink a glass of water].”
Since you’ve already developed a habit in your routine, the harder NEW habit will come easier now that they are associated together.
Start small and be open to failing. Just start again. And again. Eventually the habit takes over and you’re on your way.
Then you can start to stack 3, 4 or even more habits together to create a strong habit stack association and improve your life further.
#lifedoneright
|
https://medium.com/@jslaurin/have-you-ever-played-a-word-association-game-it-goes-like-this-bebd5faf5357
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['Jeremy Laurin']
|
2021-12-31 11:40:22.290000+00:00
|
['Habits For Success', 'Lifehacks', 'Life Lessons', 'Resolutions', 'Mindset']
|
Title ever played word association game go like thisContent ever played word association game go like say snowflake say winter Christmas maybe Frosty Snowman etc say baseball say popcorn summer ice cold Coke etc strong association tie mind link thing together bond go together like peanut butter jelly spaghetti meatball salt pepper million association unique everyone intricately linked specific generation time period folk build association get paid big buck hack brain build association order get buy stuff But… hack mind build association I’m going give secret manually building strong bond purpose take bit willpower momentum take using habit stacking Habit stacking simple X also X current habit already new habit you’d like develop brush teeth also floss Easy obvious Here’s brushing teeth 10 squat getting bed affirmation 10 minute making coffee drink glass water showering put away clothes first sip coffee read 10 page nonfiction book get started 1 Pick new habit want implement drink water read book 2 Choose wellestablished habit stack meditation drinking coffee Formula “After meditating drink glass water” Since you’ve already developed habit routine harder NEW habit come easier associated together Start small open failing start Eventually habit take you’re way start stack 3 4 even habit together create strong habit stack association improve life lifedonerightTags Habits Success Lifehacks Life Lessons Resolutions Mindset
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189,263 |
How To Handle Failure In Life (5 Easy Steps).
|
How To Handle Failure In Life (5 Easy Steps).
Those whose every venture is a passion, don’t believe in failure.
“I don’t believe in failure. It’s not failure if you enjoyed the process.” – Oprah Winfrey.
When you decide to take the risk to attempt to achieve what you’ ven’t achieved before, you’re going to pay a price for success. Failure is the price paid for success.
The price paid for success is too great for many people, this is the reason a lot of people don’t achieve success in life. Many people fail once and quit, few are able to carry on the back of few failures only to get blown away by one more failure.
There’s a group of very strong people who will never quit no matter how many times they fail. Each time they fail, they come back stronger to try again and again until they succeed.
People in this group know how to handle the failure and its aftermath the way a lot of us don’t. what do they know that most don’t?
When they fail, they blame no one and they don’t complain.
People who never seem to be discouraged by multiple failures accept responsibility for mistakes that cost them success every time they fail. They know that everyone is self-responsible for their success in life.
So they look for no one to blame, no system to blame and they don’t blame themselves. Rather they accept the fact that they didn’t everything right to succeed on that occasion.
Acceptance of this fact opens the door to critical objective assessment of the outcome.
You should adopt the same approach the next time you fail. Refuse to play the blame game and refuse to complain about it.
Why shouldn’t you complain? Because it could either delay a recommitment to try again or cause you to quit completely.
Steve Maraboli said when you fail,
“It’s time to care; it’s time to take responsibility; it’s time to lead; it’s time for a change; it’s time to be true to our greatest self; it’s time to stop blaming others.”
2. Be determined to do it until you succeed.
“Failure will never overtake me if my determination to succeed is strong enough.” – Og Mandino.
No matter the number of failures, you would hardly quit when you’re determined to remain committed to a course of action until you succeed. The determination puts you in a situation where no you have only one option; to keep going forward.
In such a situation, you become determine to succeed every time you fail. Every failure gets you digging deeper and searching wider for answers to the question, “Why did I fail again?”
You’re going to find some answers which should help design better plans, better tactics and better strategies.
3. Come up with better plans.
As mentioned above, answers from objective assessment of reasons for failure should be used to construct better plans and alternatives. The plans should be flexible and elastic enough to effectively respond to unforeseen changes and accommodate the closest dragon.
J.R.R. Tolkien — ‘It does not do to leave a live dragon out of your calculations, if you live near him.’
It’s important to note that crafting plans better than the former would require a lot of research to know what helped someone before you in a similar situation.
Where there’s a system already in place, don’t try to reinvent the wheels. Go ahead and use an already existing success template. But don’t ignore the reality that no two situations are exactly the same.
4. Test your new plans.
Your next attempt should be a venture to minimize the chances of failure as much as possible.
Therefore to achieve this objective, wisdom requires new plans must be tested before applying them to real situations.
Don’t be a in hurry to jump into the furnace, take your time and arm yourself better. You’re more confident to face many situations when you’re conscious of the reliability of your tested plans.
5. Self-confidence is crucial.
High self-esteem is a very tool for overcoming multiple failures. It’s easier for highly self-confident people to be quickly aware that they would’ve done better every time you fail.
This awareness powers the determination to go back and try to do better than the previous attempt.
Final words, believe that failure is a process. It doesn’t stop a young bird that falls during flying lesons from trying again and again until it masters the art of soaring. The wings get stronger after every fall.
Failure shouldn’t stop you, every failure should make you stronger. So never doubt you can fly high. J. M. Barrie said,
“The moment you doubt whether you can fly, you cease for ever to be able to do it.”
Ayietim Blog
|
https://medium.com/@Ayietim/how-to-handle-failure-in-life-5-easy-steps-c48b224bcc4f
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['Ayi Etim.']
|
2021-12-25 04:05:39.302000+00:00
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['Failure To Success', 'Life Lessons', 'Lifehacks', 'Failure']
|
Title Handle Failure Life 5 Easy StepsContent Handle Failure Life 5 Easy Steps whose every venture passion don’t believe failure “I don’t believe failure It’s failure enjoyed process” – Oprah Winfrey decide take risk attempt achieve you’ ven’t achieved you’re going pay price success Failure price paid success price paid success great many people reason lot people don’t achieve success life Many people fail quit able carry back failure get blown away one failure There’s group strong people never quit matter many time fail time fail come back stronger try succeed People group know handle failure aftermath way lot u don’t know don’t fail blame one don’t complain People never seem discouraged multiple failure accept responsibility mistake cost success every time fail know everyone selfresponsible success life look one blame system blame don’t blame Rather accept fact didn’t everything right succeed occasion Acceptance fact open door critical objective assessment outcome adopt approach next time fail Refuse play blame game refuse complain shouldn’t complain could either delay recommitment try cause quit completely Steve Maraboli said fail “It’s time care it’s time take responsibility it’s time lead it’s time change it’s time true greatest self it’s time stop blaming others” 2 determined succeed “Failure never overtake determination succeed strong enough” – Og Mandino matter number failure would hardly quit you’re determined remain committed course action succeed determination put situation one option keep going forward situation become determine succeed every time fail Every failure get digging deeper searching wider answer question “Why fail again” You’re going find answer help design better plan better tactic better strategy 3 Come better plan mentioned answer objective assessment reason failure used construct better plan alternative plan flexible elastic enough effectively respond unforeseen change accommodate closest dragon JRR Tolkien — ‘It leave live dragon calculation live near him’ It’s important note crafting plan better former would require lot research know helped someone similar situation there’s system already place don’t try reinvent wheel Go ahead use already existing success template don’t ignore reality two situation exactly 4 Test new plan next attempt venture minimize chance failure much possible Therefore achieve objective wisdom requires new plan must tested applying real situation Don’t hurry jump furnace take time arm better You’re confident face many situation you’re conscious reliability tested plan 5 Selfconfidence crucial High selfesteem tool overcoming multiple failure It’s easier highly selfconfident people quickly aware would’ve done better every time fail awareness power determination go back try better previous attempt Final word believe failure process doesn’t stop young bird fall flying lesons trying master art soaring wing get stronger every fall Failure shouldn’t stop every failure make stronger never doubt fly high J Barrie said “The moment doubt whether fly cease ever able it” Ayietim BlogTags Failure Success Life Lessons Lifehacks Failure
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189,264 |
Decision Matrix — How our decisions impact our life
|
Life is result of choices.
“To do or not to do”, this is what defines you and your life.
In our life, we always get choices and what we do is decide.
And this decision is what defines us.
These choices we get in life, lead our path.
There is nothing called luck.
If someone makes the right choice, usually people call them lucky. If the same person had made the wrong choice, they would have become unlucky. Strange isn’t it.
There is also nothing called life’s plan.
Its our choices which lay out the plan.
Our life depends only and only on one thing, and that is capability to decide. Our life is no different than a flow chart.
In fact our life is like a flow chart.
And this flow chart has number of decision points, and these are the chances we get to change our life.
Often we are these decision point on flow chart.
The choice is to either continue what we are doing the rest of our lives or to start something new, like a new job, move to a new place or take up new challenge.
Some of us who have
- Guts to change their life
- Take up new challenges
- Face new odds
They usually take up the chance to change their life.
Others just find some excuse (there can be thousands of them) and continue with their life. Both these people are right, as its their life, which is changing for good or worse as per the decision they take.
|
https://medium.com/@infinity-warren/decision-matrix-how-our-decisions-impact-our-life-164742ad258c
|
['Infinity Warren']
|
2021-12-24 09:07:35.274000+00:00
|
['Decisión', 'Luck', 'Lifehacks', 'Impact', 'Life']
|
Title Decision Matrix — decision impact lifeContent Life result choice “To do” defines life life always get choice decide decision defines u choice get life lead path nothing called luck someone make right choice usually people call lucky person made wrong choice would become unlucky Strange isn’t also nothing called life’s plan choice lay plan life depends one thing capability decide life different flow chart fact life like flow chart flow chart number decision point chance get change life Often decision point flow chart choice either continue rest life start something new like new job move new place take new challenge u Guts change life Take new challenge Face new odds usually take chance change life Others find excuse thousand continue life people right life changing good worse per decision takeTags Decisión Luck Lifehacks Impact Life
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189,265 |
PEOPLE WHO NEVER GET STRESSED PRACTICE THESE 14 HABITS
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Dealing with emergencies at work or in one’s personal life can be aggravating and draining. We must understand how to naturally alleviate stress and relax regularly so that little daily stresses don’t build up and pose a serious threat to our bodily and mental health in the long term.
SET YOUR OBJECTIVES
Setting a goal to feel good on that particular day will help you see things in a new light. Even if something unexpected occurs, having that intention will allow you to deal with whatever arises more positively.
You’re more inclined to be proactive (what can I do about it) than reactive (what the hell is going on with me?). So simply establish an intention for how you want to feel and react in situations that day.
2. PLANNING IS ESSENTIAL, BUT DON’T OVER-PLAN.
Having a plan in place might also help you become more proactive.
“I want to accomplish this, and this is how I intend to do it,” or “I want to accomplish this, and this is how I intend to do it.”
You’ll know where you’re going and what to do next once you’ve made a plan. It reduces the worry and stress that comes with uncertainty. Remember to include self-care techniques in your strategy.
When making that plan, keep in mind that life will do what it wants, and you will need to change as you go.
So be kind to yourself and provide room for change in your plans. You don’t want to be continually criticizing yourself for not keeping to your goal because life throws you curveballs.
3. BE CONSCIOUS OF YOUR EXPECTATIONS.
We are frequently stressed because we believe we can perform better.
We can always do more with our time, our lives, our relationships, our jobs…the list goes on and on. There’s always more work to be done.
This can be beneficial since it provides a sense of urgency to act on issues that are important to us.
However, if you aren’t careful, it can quickly become overpowering.
That ambition to accomplish more might lead to a state where nothing is ever enough and you’re never satisfied with what you’ve accomplished. You start berating yourself and blaming yourself for probably nothing.
So, set reasonable goals for yourself and be realistic about how much you can accomplish in a day, week, or month. Starting to document your everyday behaviors is an excellent method to become more realistic about what you do every day.
4. TURN ON THE RADIO OR PLAY MUSIC
There isn’t a single person I know who does not enjoy music. Not everyone likes television or movies, but what about music? We all have a playlist of songs that make us feel good.
The good news is that listening to music you enjoy is one of the most effective ways to relieve stress and anxiety.
Listening to music has been shown to lower anxiety and enhance heart rate, blood pressure, and sleep quality in people with coronary heart disease.
5. TAKE TIME TO BE IN NATURE.
Spending time in nature has been proved to be helpful to our mental and cardiovascular health in studies.
We are increasingly surrounded by technology, but we were created to be in and from nature.
How do you feel after spending half an hour in a park or on the beach? Are you feeling revitalized? Do you feel like you’re able to take a deep breath now? Calmer?
Continue to do so. Take walks, hike, garden, and spend time outside with your friends and family.
6. EXERCISE
Even my neighbor’s cat now understands the need for exercise for brain health.
You don’t only exercise and move your body to look nice; you do it because it helps you feel good and has a positive impact on other aspects of your life.
One of the most significant advantages of exercise, particularly aerobic, sweaty activity, is that your body begins to manufacture endorphins after a certain length of time. Endorphins are well-known for improving our mood, but few people realize that they are also natural pain relievers that we can manufacture on our own.
So, whether you’re anxious, in pain, or otherwise not feeling well physically or mentally, get some exercise for at least 10 minutes and see if you feel better.
I know that every time I go a week without exercising, I become a little melancholy, more irritable, mean, and afraid. A daily workout of 10–20 minutes can make a significant difference.
7. GRATITUDE SHOULD BE EXPRESSED
Today, we’re constantly urged to be appreciative of what we have and to avoid focusing on what we don’t have.
It’s simply that when you’re anxious and upset, you don’t believe anything can help. However, it is possible. Even studies suggest that persons who count their blessings are happier in general than those who don’t.
When you’re nervous, overwhelmed, or depressed, one of the most important things you can do is express thankfulness for what you have.
It serves as a reminder that life is so much greater than this particular time, this particular hardship.
8. REMEMBER THAT NOTHING LASTS FOREVER.
Consider how often you’ve been stressed out in the past as a result of X. Now tell me, was all that anxiety worth it? Most likely not. From afar, it can even appear absurd.
Everything changes, and what bothers you today may be irrelevant in a month, a year, or five years. Nobody can foretell how life will unfold, but one thing is certain.
Nothing will remain the same, so stay calm by reminding yourself that this isn’t the most significant event that will happen in your life.
Even though you’re going through a difficult time right now, remember that it won’t last forever. Other things will happen, and time cures all wounds.
9. DO YOGA
Yoga has been shown in numerous studies to be good for both our physical and mental well-being. I know that if I’m feeling overwhelmed, even 10 minutes of yoga may help me shake off my bad mood and start over. It feels rejuvenating, even if it’s in the middle of the day.
10. DO SOMETHING GOOD FOR ANOTHER PERSON
People who are kind and helpful to others are happier, according to studies (source), and when you’re happy, you’re less worried. You know that warm feeling if you’ve ever done something nice for someone else. It has a magical quality to it.
Fill your life with events that make you feel this way.
According to the study I linked to, tallying your acts of kindness at the end of the week or day boosts happiness even more. So be kind to yourself and keep it in mind.
11. HAVE A PET
Animals are cute and entertaining, and they make our lives so much easier. Animals do not need to be productive or have a vocation to feel valuable. They are what they are. Many of them even like having humans pet them. Make it happen! Petting a dog or cat can help lower blood pressure and cortisol levels, a stress hormone.
12. EAT HEALTHY
Many vitamins and minerals can be depleted in the body as a result of stress. As a result, even when we’re under duress, we must maintain a nutritious diet.
Eating more fruits and vegetables can provide your body with key vitamins such as vitamin C, which is a crucial nutrient for stress management, according to this article in Psychology Today.
Eating clean is a kind of self-respect as well as a self-care habit. You’re telling yourself, “I’m worth it,” when you make the intentional decision to eat clean. Don’t treat your body as if it were a garbage can.
13. REMEMBER TO WRITE IT DOWN.
Identify and write about what is giving you stress in your life. It doesn’t matter if you keep a notebook or merely scribble it down on a scrap of paper that you’ll toss out later.
On some level, you undoubtedly know what’s bothering you, but you need to let it out in some way. Writing things down is a relaxing method to accomplish it, and it will be quite beneficial. It will assist you in determining whether or not you can take action. You must, of course, take action if you can alter it.
You don’t have control over anything if you can’t change it or do anything about it. Simply acknowledging it and relinquishing as much as possible can relieve a lot of pressure. You aren’t in charge of everything in the world.
14. SELF-DISCIPLINE MUST BE PRACTICED.
Change it if you’re stressed because you’re not doing something you know you should. Don’t let that thing in your brain get too large for you to manage. Begin and complete it.
Make an effort to be self-disciplined. It’s not easy at first, but perseverance pays off. You will feel more empowered, happy, and proud of yourself the more you do it.
After cleaning, cooking dinner, doing errands, chasing a toddler, and dealing with 1000 other unexpected things all day, the last thing I want to do in the evening is sit down and write this blog. I’d want to munch chips while watching Netflix.
But I sit down and work on my site most days. And this basic act of self-discipline makes me happier, more accomplished, and calmer, even if it doesn’t earn me a Nobel Prize or any other accolade.
|
https://medium.com/@chedamebacasque/people-who-never-get-stressed-practice-these-14-habits-9885757dc9d3
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['Badilles- Casenello- Querequere']
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2021-12-29 04:45:05.261000+00:00
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['Habits', 'Stress Management Tips', 'Lifehacks', 'Stress Relief']
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Title PEOPLE NEVER GET STRESSED PRACTICE 14 HABITSContent Dealing emergency work one’s personal life aggravating draining must understand naturally alleviate stress relax regularly little daily stress don’t build pose serious threat bodily mental health long term SET OBJECTIVES Setting goal feel good particular day help see thing new light Even something unexpected occurs intention allow deal whatever arises positively You’re inclined proactive reactive hell going simply establish intention want feel react situation day 2 PLANNING ESSENTIAL DON’T OVERPLAN plan place might also help become proactive “I want accomplish intend it” “I want accomplish intend it” You’ll know you’re going next you’ve made plan reduces worry stress come uncertainty Remember include selfcare technique strategy making plan keep mind life want need change go kind provide room change plan don’t want continually criticizing keeping goal life throw curveballs 3 CONSCIOUS EXPECTATIONS frequently stressed believe perform better always time life relationship jobs…the list go There’s always work done beneficial since provides sense urgency act issue important u However aren’t careful quickly become overpowering ambition accomplish might lead state nothing ever enough you’re never satisfied you’ve accomplished start berating blaming probably nothing set reasonable goal realistic much accomplish day week month Starting document everyday behavior excellent method become realistic every day 4 TURN RADIO PLAY MUSIC isn’t single person know enjoy music everyone like television movie music playlist song make u feel good good news listening music enjoy one effective way relieve stress anxiety Listening music shown lower anxiety enhance heart rate blood pressure sleep quality people coronary heart disease 5 TAKE TIME NATURE Spending time nature proved helpful mental cardiovascular health study increasingly surrounded technology created nature feel spending half hour park beach feeling revitalized feel like you’re able take deep breath Calmer Continue Take walk hike garden spend time outside friend family 6 EXERCISE Even neighbor’s cat understands need exercise brain health don’t exercise move body look nice help feel good positive impact aspect life One significant advantage exercise particularly aerobic sweaty activity body begin manufacture endorphin certain length time Endorphins wellknown improving mood people realize also natural pain reliever manufacture whether you’re anxious pain otherwise feeling well physically mentally get exercise least 10 minute see feel better know every time go week without exercising become little melancholy irritable mean afraid daily workout 10–20 minute make significant difference 7 GRATITUDE EXPRESSED Today we’re constantly urged appreciative avoid focusing don’t It’s simply you’re anxious upset don’t believe anything help However possible Even study suggest person count blessing happier general don’t you’re nervous overwhelmed depressed one important thing express thankfulness serf reminder life much greater particular time particular hardship 8 REMEMBER NOTHING LASTS FOREVER Consider often you’ve stressed past result X tell anxiety worth likely afar even appear absurd Everything change bother today may irrelevant month year five year Nobody foretell life unfold one thing certain Nothing remain stay calm reminding isn’t significant event happen life Even though you’re going difficult time right remember won’t last forever thing happen time cure wound 9 YOGA Yoga shown numerous study good physical mental wellbeing know I’m feeling overwhelmed even 10 minute yoga may help shake bad mood start feel rejuvenating even it’s middle day 10 SOMETHING GOOD ANOTHER PERSON People kind helpful others happier according study source you’re happy you’re le worried know warm feeling you’ve ever done something nice someone else magical quality Fill life event make feel way According study linked tallying act kindness end week day boost happiness even kind keep mind 11 PET Animals cute entertaining make life much easier Animals need productive vocation feel valuable Many even like human pet Make happen Petting dog cat help lower blood pressure cortisol level stress hormone 12 EAT HEALTHY Many vitamin mineral depleted body result stress result even we’re duress must maintain nutritious diet Eating fruit vegetable provide body key vitamin vitamin C crucial nutrient stress management according article Psychology Today Eating clean kind selfrespect well selfcare habit You’re telling “I’m worth it” make intentional decision eat clean Don’t treat body garbage 13 REMEMBER WRITE Identify write giving stress life doesn’t matter keep notebook merely scribble scrap paper you’ll toss later level undoubtedly know what’s bothering need let way Writing thing relaxing method accomplish quite beneficial assist determining whether take action must course take action alter don’t control anything can’t change anything Simply acknowledging relinquishing much possible relieve lot pressure aren’t charge everything world 14 SELFDISCIPLINE MUST PRACTICED Change you’re stressed you’re something know Don’t let thing brain get large manage Begin complete Make effort selfdisciplined It’s easy first perseverance pay feel empowered happy proud cleaning cooking dinner errand chasing toddler dealing 1000 unexpected thing day last thing want evening sit write blog I’d want munch chip watching Netflix sit work site day basic act selfdiscipline make happier accomplished calmer even doesn’t earn Nobel Prize accoladeTags Habits Stress Management Tips Lifehacks Stress Relief
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189,266 |
When “Life Hacking” Is Really White Privilege
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All that said, I do think there’s value in writing about how entitled white men behave, so everyone else can make informed decisions to act similarly in some circumstances, and to protect yourself from this behavior in others.
Acting entitled in order to jump a line makes you an asshole, but acting entitled can be a helpful tool in fighting against injustice — that is, when you are entitled. Or when no one’s entitled — you want to suggest yourself as an intern for an internship program that does not yet exist — so you might as well give it a shot.
When functioning within institutions putatively committed to diversity and fairness, acting entitled can be effective for many types of people. We’ve all heard that “women don’t ask” for raises. We should. Students who need disability accommodations from universities are encouraged to constantly advocate for themselves. Simply assuming that OBVIOUSLY you will be provided with accommodations — and acting confused but polite until you receive them — might work when dealing with a modern, liberally-minded university system.
There are other situations in which acting entitled — or acting like you belong at all, even when you do — can have serious consequences for people who lack privilege. Trayon Christian dared to spend his hard-earned money on a nice belt. It probably wouldn’t work out so well for him to have played at Bank of America’s ping-pong table for an hour.
I think there’s value in sharing with everyone the attitudes and expectations that privileged people use to operate in the world. I often recommend that everybody, at every income level, read one copy of Forbes sometime, just to get an idea of how the rich think about money. (For instance, the word “income,” as used in Forbes, doesn’t mean “money you get from your job.” It means the money that is generated from your investments, which you can often live off of — or better — without doing what most of us would call “work.” Whether you want to be the people in Forbes or you want to be armed to do battle with them, it’s helpful to know how the 1% thinks.)
But the right way to talk about this — about “ruling your world” with mind-control (and servicepeople-control) techniques — involves acknowledging structural barriers that allow some people to do this while punishing others for trying. And it involves a healthy discussion of whether we should.
Jennifer Dziura is the founder of GetBullish, an organization that provides career and general badassery resources from a feminist perspective and offers a web shop and an annual conference.
|
https://medium.com/get-bullish/when-life-hacking-is-really-white-privilege-a5e5f4e9132f
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[]
|
2016-08-20 19:41:25.858000+00:00
|
['Life Hacking', 'Lifehacks', 'Anti Racism', 'White Privilege', 'Racism']
|
Title “Life Hacking” Really White PrivilegeContent said think there’s value writing entitled white men behave everyone else make informed decision act similarly circumstance protect behavior others Acting entitled order jump line make asshole acting entitled helpful tool fighting injustice — entitled one’s entitled — want suggest intern internship program yet exist — might well give shot functioning within institution putatively committed diversity fairness acting entitled effective many type people We’ve heard “women don’t ask” raise Students need disability accommodation university encouraged constantly advocate Simply assuming OBVIOUSLY provided accommodation — acting confused polite receive — might work dealing modern liberallyminded university system situation acting entitled — acting like belong even — serious consequence people lack privilege Trayon Christian dared spend hardearned money nice belt probably wouldn’t work well played Bank America’s pingpong table hour think there’s value sharing everyone attitude expectation privileged people use operate world often recommend everybody every income level read one copy Forbes sometime get idea rich think money instance word “income” used Forbes doesn’t mean “money get job” mean money generated investment often live — better — without u would call “work” Whether want people Forbes want armed battle it’s helpful know 1 think right way talk — “ruling world” mindcontrol servicepeoplecontrol technique — involves acknowledging structural barrier allow people punishing others trying involves healthy discussion whether Jennifer Dziura founder GetBullish organization provides career general badassery resource feminist perspective offer web shop annual conferenceTags Life Hacking Lifehacks Anti Racism White Privilege Racism
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189,267 |
Is Life Coaching a Scam?
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You open Youtube and come across motivational depression stories where other people fought with depression well.
You scroll on Facebook and end up reading a story where one session with a life coach changed the life of someone you don’t know.
You open a medium where life coaches share the success stories of their clients.
You head to Instagram, where one of your friends tags you in a life-changing story of a professional who changed his career by getting help from a career coach and is very happy to make this move.
You are like, “What is this going on?”
Since it feels like every scenario is the same, you start wondering, “Is Life Coaching a scam?”
Well, it’s time to know an inside story.
I can’t say anything about others, but I would like to talk about OneCubeCoaching.com
It’s a platform designed to connect people with coaches. All kinds of coaches are ready to help those asking for specific assistance.
As soon as a person signs up, he searches for a life coach, career coach, or any other coach he needs and plans a free discovery session.
It’s a session that helps both parties know one another. Besides, it’s how you can perform a test. Get to know a coach, and this test doesn’t cost you a single penny. It’s free of charge.
You can clear your doubts and ask as many questions as you want.
You can book a package; otherwise, you can walk away.
Does it feel like a scam to you?
You spend nothing but still get a chance to know a coach.
An Idea Can Change The Life — The Fact
Today, there is coaching available almost on every social network because many good people on earth want to inspire and motivate others with their excellent stories.
Although it is totally up to you to make the best of ideas exchanged in any coaching program, you could make something productive. Sometimes all it needs to change your life is an idea, anything that could help you make and execute a plan.
Don’t forget to read: 10 Times a Career Coach can Help You When No One Can
A Life Coach is Good Company
When you sit around those people who have done many really productive things in their lives, you get to learn many things too. Nobody will help you achieve your own goals unless you take some bold steps.
However, if you are practical enough to do something productive, you can make a significant change in your life and others.
Read a Review to Make the Right Choice
If you have doubts about any coaching program, one thing you can do is check out the reviews of people and see what they have got to share. There is no better way of knowing the truth about the program other than talking to people who have taken part in it themselves.
They might have their own experience with it, but they can give you an unbiased opinion to help you decide whether or not you should join it too. And how legit the whole idea is. If it is legit more people will have positive things to say about it.
Explore: Who Needs a Life Coach?
In short, wherever you go, you hear about career coaches, life coaches, mental health specialists, and executive coaches. Instead of calling them scams or money makers, why don’t you take a step forward and see what it is? Sometimes, you can’t say anything about it because you haven’t experienced it.
Wrap up
Do you want hands-on experience?
Are you ready to know whether life coaching is a scam or not?
If so, you should join OneCubeCoaching.com. Make a free account, plan a complimentary discovery session with a life coach, and then start enriching your life experience.
I would not be saying that life coaching is a scam today because there are successful people today who are motivating other people to do something in their lives. It could be brainstorming money-making ideas, a new business set up, a campaign to help people in need, a program to facilitate people in starting their successful business from the comfort of their homes.
So, if you disagree with me, don’t decide about it yourself. Take a bold step and experience it first. People are quite ready to listen to personal stories. Life coaching is an experience that is worth a try. So, join http://OneCubeCoaching.com to explore more.
|
https://medium.com/@onecubecoaching/is-life-coaching-a-scam-c72b20989653
|
['Onecube Coaching']
|
2021-12-23 23:53:40.895000+00:00
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['Life Coach', 'Lifehacks', 'Life Lessons', 'Scam', 'Life']
|
Title Life Coaching ScamContent open Youtube come across motivational depression story people fought depression well scroll Facebook end reading story one session life coach changed life someone don’t know open medium life coach share success story client head Instagram one friend tag lifechanging story professional changed career getting help career coach happy make move like “What going on” Since feel like every scenario start wondering “Is Life Coaching scam” Well it’s time know inside story can’t say anything others would like talk OneCubeCoachingcom It’s platform designed connect people coach kind coach ready help asking specific assistance soon person sign search life coach career coach coach need plan free discovery session It’s session help party know one another Besides it’s perform test Get know coach test doesn’t cost single penny It’s free charge clear doubt ask many question want book package otherwise walk away feel like scam spend nothing still get chance know coach Idea Change Life — Fact Today coaching available almost every social network many good people earth want inspire motivate others excellent story Although totally make best idea exchanged coaching program could make something productive Sometimes need change life idea anything could help make execute plan Don’t forget read 10 Times Career Coach Help One Life Coach Good Company sit around people done many really productive thing life get learn many thing Nobody help achieve goal unless take bold step However practical enough something productive make significant change life others Read Review Make Right Choice doubt coaching program one thing check review people see got share better way knowing truth program talking people taken part might experience give unbiased opinion help decide whether join legit whole idea legit people positive thing say Explore Needs Life Coach short wherever go hear career coach life coach mental health specialist executive coach Instead calling scam money maker don’t take step forward see Sometimes can’t say anything haven’t experienced Wrap want handson experience ready know whether life coaching scam join OneCubeCoachingcom Make free account plan complimentary discovery session life coach start enriching life experience would saying life coaching scam today successful people today motivating people something life could brainstorming moneymaking idea new business set campaign help people need program facilitate people starting successful business comfort home disagree don’t decide Take bold step experience first People quite ready listen personal story Life coaching experience worth try join httpOneCubeCoachingcom explore moreTags Life Coach Lifehacks Life Lessons Scam Life
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189,268 |
10 reasons why you will never get rich
|
In principle, anyone could become rich and successful, but often we are thwarted or sabotage ourselves.
If you were not born rich, you can in principle still become rich. Getting rich with the spoon is probably handy, but self-made success tastes a lot sweeter after the often bitter effort and the salty tears.
However, not everyone succeeds in achieving success or in realizing their dreams. Guts, dreams and luck are, in addition to hard work and appealing to your ingenuity, solid ingredients for success. But there are still aspects that we sometimes overlook, or that get in our way.
Do you want to know what’s stopping you from getting richer? See if you can identify these barriers to success:
1. Too busy saving and not earning enough
Saving is important to build up your wealth, but saving alone will not get you there. Many people are so focused on saving that they barely go out and seem to stop living. Spending nothing is not enough to get rich, it does give you a piggy bank that you could eventually invest.
It is better to focus on ‘earning more’: looking for additional sources of income, outside of your regular salary.
2. No investments
How can you grow the budget you have? By investing. Don’t do this at random, let yourself be advised. This can be long-term (most safe) or shorter-term, but it’s best to talk to a specialist and it’s a greater risk.
3. Satisfied with current pay
Most people are tied to an hourly wage and fixed working hours. There is little slack and little opportunity for growth. Successful entrepreneurs, on the other hand, more often opt for a salary based on results. This way you can grow your wages according to your effort and productivity. Don’t settle .
4. Hole in the hand
Live by your budget, not over it. Sure, sometimes you have to invest some money to get it back and occasionally that can be big sums, but do you need three branded sunglasses and the latest sports car? Probably not. Wait until you have budget to spare to afford luxury perks. If your saved money or your full monthly salary is spent on installments and gadgets, you will never be able to grow.
Set your priorities and adjust your budget accordingly. Be purposeful and spend your money where it benefits your goals.
5. No dream of your own
Own ideas, own dreams and own goals make the process a lot easier. A unique idea and a personal mission keep you on the right path. Making someone else’s dreams come true will make that other person rich, you probably won’t.
6. Stuck in the comfort zone
The path to success is rarely a whisper asphalt highway. It’s bumpy, cornering, and usually not too good for your tires and body. If there is already a path, because often you can still start laying it completely yourself. So be prepared to leave your comfort zone.
Learn to adapt quickly. A positive attitude can do wonders. Embrace the discomfort, it’s a challenge. Try to be proud of it and get a kick out of it, or try to see the humor in it. Who knows, you might like it. Most importantly, keep your goal in mind. Everything is easier when you know what you are doing it for.
7. No Goals Set
Success is rarely encountered by accident. You have to work for it. Therefore, set goals and priorities. Someone with a mission is more goal-oriented and practical. It is also a lot more motivating and will help put adversity into perspective.
It is important to have a goal in mind, so that you know what you want and what you are working for. If you don’t have a goal in mind, you don’t know what you’re working for or what you actually want to achieve.
8. Inconsistently saved
Saving is not everything, we wrote earlier, but that does not mean that it does not help. The way you save is also important. Many people only save what they have left at the end of the month, after they have paid for both the basics (rent, food, fixed costs) and their extras (parties, outings, gadgets). That’s the wrong order.
It is best to provide a fixed budget for your basics and your savings account. Pay your rent and expenses at the beginning of the month, but also ‘pay’ your savings account. In other words, put a fixed amount in your account every month, something you can’t skimp on, and then plan the rest of your expenses around that. Calculate in advance what you could in principle miss or what you could still save. If you have an extra good month, you can save a little more or spend a little more, or set it aside for festivals, a visit to a restaurant or a new gadget.
9. No Risks Taken
You can of course wait until the ideal moment arises or you can just take the plunge. You put so much pressure on yourself to actively work towards your goal. You can wait forever for the ‘right’ moment or you can initiate that moment yourself and work on it.
This pitfall of waiting safely is also part of the comfort zone. Perhaps you are already actively working towards your success, but you have now also entered a safe routine, so that you do not see that you are actually stuck. A new approach, a fresh idea, a risky, unexpected next step can completely open your path to success.
If you took a risk and it turned out not to be a good move, then you have learned something and you can move on. At least you will never have to ask yourself “What if I had dared to do that then?”…
10. Too little self-confidence
The biggest obstacle is often self-confidence. Whatever you do, don’t play the victim role. Don’t think that being rich is just for people from rich families or people who play political games. Do not think that you cannot achieve something yourself because you have been given fewer opportunities. Seek opportunities, demand opportunities, create opportunities. Is your dream strong enough? Go for it 100%.
Decide to go for something, believe in your own abilities and don’t let yourself be knocked down if things don’t go well. The biggest success stories come from people who started as underdogs and had to start over more than once. Be inspired and in the meantime think about how you can be the best version of yourself and bring your project or mission to a successful conclusion.
|
https://medium.com/@saimakiran1717/10-reasons-why-you-will-never-get-rich-df12a6f8b16d
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[]
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2021-12-25 15:47:53.979000+00:00
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['Lifehacks', 'Lifestyle', 'Giveaway', 'Rich', 'Life']
|
Title 10 reason never get richContent principle anyone could become rich successful often thwarted sabotage born rich principle still become rich Getting rich spoon probably handy selfmade success taste lot sweeter often bitter effort salty tear However everyone succeeds achieving success realizing dream Guts dream luck addition hard work appealing ingenuity solid ingredient success still aspect sometimes overlook get way want know what’s stopping getting richer See identify barrier success 1 busy saving earning enough Saving important build wealth saving alone get Many people focused saving barely go seem stop living Spending nothing enough get rich give piggy bank could eventually invest better focus ‘earning more’ looking additional source income outside regular salary 2 investment grow budget investing Don’t random let advised longterm safe shorterterm it’s best talk specialist it’s greater risk 3 Satisfied current pay people tied hourly wage fixed working hour little slack little opportunity growth Successful entrepreneur hand often opt salary based result way grow wage according effort productivity Don’t settle 4 Hole hand Live budget Sure sometimes invest money get back occasionally big sum need three branded sunglass latest sport car Probably Wait budget spare afford luxury perk saved money full monthly salary spent installment gadget never able grow Set priority adjust budget accordingly purposeful spend money benefit goal 5 dream idea dream goal make process lot easier unique idea personal mission keep right path Making someone else’s dream come true make person rich probably won’t 6 Stuck comfort zone path success rarely whisper asphalt highway It’s bumpy cornering usually good tire body already path often still start laying completely prepared leave comfort zone Learn adapt quickly positive attitude wonder Embrace discomfort it’s challenge Try proud get kick try see humor know might like importantly keep goal mind Everything easier know 7 Goals Set Success rarely encountered accident work Therefore set goal priority Someone mission goaloriented practical also lot motivating help put adversity perspective important goal mind know want working don’t goal mind don’t know you’re working actually want achieve 8 Inconsistently saved Saving everything wrote earlier mean help way save also important Many people save left end month paid basic rent food fixed cost extra party outing gadget That’s wrong order best provide fixed budget basic saving account Pay rent expense beginning month also ‘pay’ saving account word put fixed amount account every month something can’t skimp plan rest expense around Calculate advance could principle miss could still save extra good month save little spend little set aside festival visit restaurant new gadget 9 Risks Taken course wait ideal moment arises take plunge put much pressure actively work towards goal wait forever ‘right’ moment initiate moment work pitfall waiting safely also part comfort zone Perhaps already actively working towards success also entered safe routine see actually stuck new approach fresh idea risky unexpected next step completely open path success took risk turned good move learned something move least never ask “What dared then”… 10 little selfconfidence biggest obstacle often selfconfidence Whatever don’t play victim role Don’t think rich people rich family people play political game think cannot achieve something given fewer opportunity Seek opportunity demand opportunity create opportunity dream strong enough Go 100 Decide go something believe ability don’t let knocked thing don’t go well biggest success story come people started underdog start inspired meantime think best version bring project mission successful conclusionTags Lifehacks Lifestyle Giveaway Rich Life
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189,269 |
Optimism Can Make You Feel Better
|
Hey there you— Here is a secret. Get excited!
Look. You can live longer, stronger, happier, and more creatively. Right now. Instantly. Guaranteed.
Listen. No one is the same. Your truth is your passion. But finding the right fit can be a lonely dance.
Try It Now
Start by becoming more optimistic. Researchers found optimism had a remarkable impact on physical health. Heart disease, immunity, cancer, pregnancy outcomes, pain tolerance.
People with more optimistic outlooks had better results and did better in the long run than pessimistic people. Having a positive attitude boosts physical health, no matter the problem.
Optimism is timeless and global. Nelson Mandela called it heading for the sun one step at a time. Let it burn your eyes. Sometimes you will fail. You are the future, bright and powerful.
Benjamin Franklin explains it like this. We can’t control all that happens to us, but we can control what happens inside us. In the future you will fail much better.
So be a bulldog. Like Winston Churchill. Because it does not seem to be much use to be anything else.
You will grow stronger. Here is a haiku gift to get started. These describe things I found extraordinary in the mundane, sand, boats, dogs, cats, sheets, love, laundry. They can be useful for wrapping your head around things, or opening your mind.
Finally, we need each other to come together to make things grow. Here’s how you can help.
Follow me on this site so I can do more to spread the word, and most important…
Whenever you see something exciting, authentic, beautiful, imaginative, or filled with adventure, tag it #RomanticLife.
Look around life and enjoy. Thanks!
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https://medium.com/@chrisworkwriter/the-1-thing-to-know-about-romantic-living-in-2022-that-will-make-life-better-83e22195ca2f
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['Chris Work']
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2022-01-16 11:15:01.178000+00:00
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['Free Gifts', 'Lifehacks', 'Romanticism', 'Lifestyle', 'Positivity']
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Title Optimism Make Feel BetterContent Hey there you— secret Get excited Look live longer stronger happier creatively Right Instantly Guaranteed Listen one truth passion finding right fit lonely dance Try Start becoming optimistic Researchers found optimism remarkable impact physical health Heart disease immunity cancer pregnancy outcome pain tolerance People optimistic outlook better result better long run pessimistic people positive attitude boost physical health matter problem Optimism timeless global Nelson Mandela called heading sun one step time Let burn eye Sometimes fail future bright powerful Benjamin Franklin explains like can’t control happens u control happens inside u future fail much better bulldog Like Winston Churchill seem much use anything else grow stronger haiku gift get started describe thing found extraordinary mundane sand boat dog cat sheet love laundry useful wrapping head around thing opening mind Finally need come together make thing grow Here’s help Follow site spread word important… Whenever see something exciting authentic beautiful imaginative filled adventure tag RomanticLife Look around life enjoy ThanksTags Free Gifts Lifehacks Romanticism Lifestyle Positivity
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189,270 |
A Healthier and Greener Life
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As I make my way toward a simpler lifestyle, I realize it often means making choices that are better for me, the environment and my finances. I’m sharing here a small list of my favorite tips to make my life simply better.
Credit to Vitalii Pavlushynets from Unsplash
Put the healthy snacks on display
We naturally tend to eat snacks that seem reachable.
If you want to eat healthier but don’t know where to start, place healthy snacks where you know you would want one: your office, the living room, even in your bedroom if you feel for it.
The same can be applicable to the pantry, the fridge or the freezer. Organize it so you see the healthier options first. Do not forget to do a rotation so older items can be eaten before the new ones.
The important part is to really choose snacks that you like. If you force yourself to eat something only because it is good for you, it would hardly become a habit and you would have to start all over again.
Do it yourself
Buying things is like second nature for us. We do so without even wondering if there is another option. But, in fact, with a little time and a tutorial, you can make a lot of your own household items.
My favorite example of that is soap. With some basic ingredients, you can create your very own. It’s a fun, safe and creative activity that can end out giving you months of soap. The best of both worlds.
Don’t get me wrong, making everything is time-consuming. It’s really about balance and trying things to find out what fits your life, needs and skills.
Go paperless
For someone (like me ) who loves agendas and notebooks that one is particularly hard, but the paper clutter can quickly make space and life unpleasant.
The solution is obvious: reduce the quantity of physical paper you receive. Put a no-advertisement sticker on your physical mailbox, ask for a numeric version of your documents and recycle (or reuse) those no longer needed.
Your phone and computer can replace your paper agenda. As for notebooks, I use old one-sided printed sheets and thus extending their useful life.
Replace one-time-use items
One-use items may look easier on the spot, but they are of lesser quality than their reusable counterpart and end up costing you a lot more over time.
The next time you throw away an item, ask yourself what you can do to prevent it. Some solutions are easier to find than others, but with a little bit of craft, nothing is impossible.
You can already check my list of 15 Easy Eco-Friendly Swaps for some ideas.
Upcycle
To upcycle something is to recycle it into something more valuable.
The feeling of finding a new application for an old item is priceless. An old container can be a new plant pot, useless rags can become reusable Swiffer pads or old calendars can be transformed into beautiful envelopes.
The possibilities are limitless, but for it to be worth it, it has to bring value to your life.
Buy quality over quantity
Buying a 50$ pair of boots each year is way more expensive than a 300$ pair that will last you decades. If you are in a position where you can make this investment, do it. It will always benefit you in the long run.
The same applies to clothes, tools, furniture and many more.
Be careful though, the price alone is not proof of quality. Do some research on the product and the company before buying an item. What materials do they use? How is the maintenance? How long can you expect them to last? Look into the reviews to see if the item can pass the test of time.
Choose memories over materials
Buying things make us feel good for a while, but if the item itself doesn’t make you happy, it doesn’t have a place in your life.
This is a mistake we all made and, for some, our home is filled with those errors. Errors that take us space, time and energy. Even getting rid of it requires an effort on our part.
For those reasons, I rather chose experiences over physical goods. The memories will stay, but I will never have to clean them.
It is a great choice whether it’s a gift to yourself or to a loved one.
I hope those tips will help you in your own journey. On that note, I’m gonna wish you a happy start in 2022.
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https://medium.com/@stphanieboisvert/a-healthier-and-greener-life-83046fe61568
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['Stéphanie Boisvert']
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2021-12-28 09:39:57.005000+00:00
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['Lifehacks', 'Zero Waste', 'Lifestyle', 'Minimalism', 'Healthier']
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Title Healthier Greener LifeContent make way toward simpler lifestyle realize often mean making choice better environment finance I’m sharing small list favorite tip make life simply better Credit Vitalii Pavlushynets Unsplash Put healthy snack display naturally tend eat snack seem reachable want eat healthier don’t know start place healthy snack know would want one office living room even bedroom feel applicable pantry fridge freezer Organize see healthier option first forget rotation older item eaten new one important part really choose snack like force eat something good would hardly become habit would start Buying thing like second nature u without even wondering another option fact little time tutorial make lot household item favorite example soap basic ingredient create It’s fun safe creative activity end giving month soap best world Don’t get wrong making everything timeconsuming It’s really balance trying thing find fit life need skill Go paperless someone like love agenda notebook one particularly hard paper clutter quickly make space life unpleasant solution obvious reduce quantity physical paper receive Put noadvertisement sticker physical mailbox ask numeric version document recycle reuse longer needed phone computer replace paper agenda notebook use old onesided printed sheet thus extending useful life Replace onetimeuse item Oneuse item may look easier spot lesser quality reusable counterpart end costing lot time next time throw away item ask prevent solution easier find others little bit craft nothing impossible already check list 15 Easy EcoFriendly Swaps idea Upcycle upcycle something recycle something valuable feeling finding new application old item priceless old container new plant pot useless rag become reusable Swiffer pad old calendar transformed beautiful envelope possibility limitless worth bring value life Buy quality quantity Buying 50 pair boot year way expensive 300 pair last decade position make investment always benefit long run applies clothes tool furniture many careful though price alone proof quality research product company buying item material use maintenance long expect last Look review see item pas test time Choose memory material Buying thing make u feel good item doesn’t make happy doesn’t place life mistake made home filled error Errors take u space time energy Even getting rid requires effort part reason rather chose experience physical good memory stay never clean great choice whether it’s gift loved one hope tip help journey note I’m gonna wish happy start 2022Tags Lifehacks Zero Waste Lifestyle Minimalism Healthier
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189,271 |
Waking Up Is Hard to Do
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Mark Twain once wrote, “I have tried getting up early, and I have tried getting up late—and the latter agrees with me best.”
I’m with you, Mark. I abhor waking up. Every morning, I silence the first of my iPhone’s three alarms (set for 5:30, 5:45, and 6 a.m., thanks to the fact that I work East Coast hours from the West Coast), bend myself reluctantly out of bed, pick crud out of my eyes, and try to convince myself that today is going to be the day I become a morning person. It never works, though—in part, I suspect, because I’ve never learned the proper methods.
I decided to start the “Self-Bettering” series—a step-by-step attempt to optimize each part of my daily routine, from morning to night—by revamping my wake-up ritual. The problem, I learned, is that waking up is still more art than science. Not sleeping, mind you. Sleep is one of the more rigorously examined areas of modern neurobiology. Robust studies have been done of how to sleep, how much to sleep, and how to diagnose and treat conditions like sleep apnea. But the act of waking up—what comes immediately after sleep, in other words—mostly comes down to personal preferences.
“The science is soft on this,” said Tetyana Swan, the clinical coordinator at San Francisco Sleep Diagnostics. Swan had plenty of tips for how to feel well-rested (mostly, make sure you get at least eight hours of sleep per night, and avoid waking up during the deepest part of the sleep cycle), but when it came to the more specific questions I had—which kind of alarm clock is best? what should I eat for breakfast?—she was adamant that it was a matter of taste. “Do what works for you,” she said.
But what does work for me? Like most choices I make, the way I wake up is mostly the product of unexamined habit. I roll out of bed before 6 a.m. because that’s when I need to get up for work. I use my phone’s alarm clock because I’ve used my phone’s alarm clock for the last five years. I brush my teeth as soon as I wake up because that’s what my parents taught me to do when I was young. I’ve never stopped to figure out if these are the best methods, or if better alternatives exist. Because no scientifically optimal method exists, I had to become my own laboratory.
So I spent weeks reading studies of post-sleep alertness, combing through reviews of products and sleep gadgets, and speaking with experts in the field. I used myself as a human guinea pig for the better part of a month—A/B testing every bit of my routine to observe its effects on me. And I came up with what I believe is the optimal way to drag my lazy ass out of bed.
|
https://medium.com/@kevinroose/waking-up-is-hard-to-do-c720dc9617a8
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['Kevin Roose']
|
2017-10-10 21:25:24.865000+00:00
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['Lifehack', 'Sleep', 'Productivity']
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Title Waking Hard DoContent Mark Twain wrote “I tried getting early tried getting late—and latter agrees best” I’m Mark abhor waking Every morning silence first iPhone’s three alarm set 530 545 6 thanks fact work East Coast hour West Coast bend reluctantly bed pick crud eye try convince today going day become morning person never work though—in part suspect I’ve never learned proper method decided start “SelfBettering” series—a stepbystep attempt optimize part daily routine morning night—by revamping wakeup ritual problem learned waking still art science sleeping mind Sleep one rigorously examined area modern neurobiology Robust study done sleep much sleep diagnose treat condition like sleep apnea act waking up—what come immediately sleep words—mostly come personal preference “The science soft this” said Tetyana Swan clinical coordinator San Francisco Sleep Diagnostics Swan plenty tip feel wellrested mostly make sure get least eight hour sleep per night avoid waking deepest part sleep cycle came specific question had—which kind alarm clock best eat breakfast—she adamant matter taste “Do work you” said work Like choice make way wake mostly product unexamined habit roll bed 6 that’s need get work use phone’s alarm clock I’ve used phone’s alarm clock last five year brush teeth soon wake that’s parent taught young I’ve never stopped figure best method better alternative exist scientifically optimal method exists become laboratory spent week reading study postsleep alertness combing review product sleep gadget speaking expert field used human guinea pig better part month—AB testing every bit routine observe effect came believe optimal way drag lazy as bedTags Lifehack Sleep Productivity
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189,272 |
How do you create the life you want?
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Some people seem to be born for success, where others keep struggling. Here are 6 things you can start doing today to increase your success in life.
Photo by Marvin Meyer on Unsplash
Wouldn’t it be great, if you would have a magic wand and by brambling a spell you, all of a sudden, have all the money you want, your health is supreme, you have the ultimate love of your life there next beside you and you live the best life you can possibly think of?
Well, you might have heard the news, there is no such magic wand. But does that also mean all of the above isn’t possible at all? For many of us it seems like that. Everyday struggle to make ends meet, suffering in relationships, or staying stuck in a job they hardly enjoy.
Then why is it that there are there people out there, that do seem to have all that?
Did they do find a magic wand? Are they extremely smart? Are they born into this?
Well, probably not. Tony Robbins for instance, one of the first life coaches in the world — he already was a life coach before everyone started calling himself one — is living a most purposeful life. He is a multi-milionaire, has a beautiful wife and multiple successful businesses. But he wasn’t always like that. He had a very troubling childhood and they had no money to have a decent meal at the table.
Will Smith, the actor, the same thing. Richard Branson, Bill Gates, Lady Gaga. All the same. They started with nothing, and now seem to have it all.
Now if you would ask all of them if they had found a magic wand (or let’s just call it ‘luck’) I’m pretty sure they’ll tell you they didn’t.
And that their success didn’t happen overnight.
But it did happen.
What is their success?
So, maybe you don’t need a magic wand, an IQ of >120 or being born rich, to still have the life you secretly would fantasies about.
They, these successful people, do have a couple of things in common though.
They do what they love, they don’t mind working hard for it, they are confident and belief in themselves, no matter what others say, amongst others. They created their own reality.
Modeling
One of the techniques this same Tony Robbins teaches is called ‘modeling’. Modeling is a technique from the field of NLP (Neuro Linguistic Programming) that looks at patterns and behaviours, actions and beliefs of those you see doing what you also want to do and then make your own version of it.
If you model how Max Verstappen drives his Formula 1 race car around the track, you might be able to learn, or improve, your racing skills too. If you model the way Jay Shetty approaches failure, you might fail less (or be okay with it).
So when we start to model successful people, the next things will start to show.
1. You are different than everybody else, and that’s awesome!
We’re all unique, and yet we try to be like everyone else. Social media is emphasizing that. We only see the good and awesome things everyone is doing and start comparing it to our own lives, where we experience also the not so awesome things.
They: Good. Me: Bad.
Because our brain is always on the lookout for bad things, we tend to focus on only that. We kind of forget the good things, but remember all the bad things. That’s just how our brain works, so don’t worry.
No, literally, don’t worry!
When you realize that those people you see online only show that one side, you realize that it’s not the complete reality you’re seeing. They also want to blend in.
We are social creatures and by default that means that we want other people to like us. And we like what we recognize, so we try to be like them.
That’s where the saying comes from “you become like the 5 people you spend most time with”. We adapt to the (sub)culture of that group. We become like the average of the group.
But you are not that group, and you’re not the average. You are unique!
There is no one, there has never been one, and there will never be one, like you. In all history of human kind, there has never been someone who is exactly like you!
So embrace that uniqueness!
Be proud of your uniqueness. It is what makes you, you!
So don’t try to be like Elon Musk, Michael Jordan or Mother Theresa.
Be You.
You can learn from their experience, insights, beliefs, and incorporate that into your own uniqueness. But be: You.
Become more You. So you can share more of you with the world!
2. Follow your passion because that’s where you excel!
We learn from our childhood on that we need to follow certain steps and have to do the work that’s not always fun. So you learn from a very young age that sometimes you just have to shut up and do the work.
And there you are. Twenty, thirty or more years later, in that shitty job you don’t really like, but does bring money in so you can pay for your mortgage, the car and 2 weeks of vacation.
We focus on our retirement, because then we can do what’s fun.
But why wait so long?
What if you don’t live to see it? What has your life been worth then? Working hard in a job you didn’t love — but learned to accept as okay — and then what?
That’s not living, that’s vegetation.
Besides, we are better at things we like and love, so you’re actually not doing your boss a favor either. He’d better hire someone that does have a passion for what you’re doing, because that person would probably outperform you by a landslide.
How would your life be, if you would do, every single day, that one thing you love?
And that thing could be anything. Maybe you love to read and write. Maybe you’d love to design or invent stuff. Maybe you want to travel the world. Maybe you love to play video games.
Well, whatever it is you love, the real question is: how can I make this into my ‘job’?
Photo by Mesut Kaya on Unsplash
Maybe you should be a copywriter. Maybe you should be an engineer. Maybe you should be a travel vlogger for your local TV station (or have your own YouTube channel). Maybe you should work for a gaming magazine and test out all new games.
I’m just saying — and these came up while I wrote these — you can make that decision. It may need some time maybe, guts for sure, education probably, but it is just one decision away.
Often it is fear that is holding us from that. Making money with that thing that I love? That’s not for me… We are primed to suffer.
So we suffer.
Face the fear, talk to it and let it come up with solutions. Because it is easy to seek the problems why it will not work. It’s far more interesting how you can make it work. Again, all it needs is your decision to discover that.
I dare you!
3. Don’t take advice from your friends!
This counts also for most family members.
Don’t get me wrong, they do mean well. They care for you and don’t want you to be hurt; guard you from failures.
But seriously, what do they know?
They live their own life, making their own decisions and that has nothing to do with your life and your dreams.
Better ask advice, or look at people that are already there where you want to go (remember the modeling technique?).
These days with social media and online presence it has become so much easier to reach out to your idol and follow him or her. Learn from them. Look if they (or someone else in that industry) has a masterclass. Or a YouTube interview where they tell you exactly what they did.
That is what I love about Masterclass.com (no affiliate — just a fan). Heroes from all sorts share their wisdom with you for only a couple of bucks a year. From Serena Williams to Lewis Hamilton, from Christina Aguilera to Steve Martin, they share their master craft.
If you trade in your Apple TV+ and Netflix accounts for 1 Masterclass account, Mindvalley or Skillshare account, you’re actually learning things.
Let them inspire you and follow your own path.
4. What you believe is true!
“It doesn’t matter if you believe you can, or you believe you can’t, you’re always right.” — Henry Ford
It’s a quote I love, because it holds so much truth. Our belief system determines what we believe is true. Make sense, right? If we believe it is true, then, well it is true, at least for us.
If I believe I can’t make a million dollars a year, chances aren’t high I’m even going to try to make a million dollars a year, right?
If I believe I am not a runner, I’m never going to train to run a marathon.
What we believe, is our truth.
So what would happen if you would change a belief?
Well, interesting enough, things do change.
Let me share my own experience there.
I had that not-being-a-runner belief. Until I changed it and started telling myself I am a runner. Within 4 months I was able to run 5 kilometer; in 6 months I doubled it to 10. And I’d never run before any longer than 20 meters.
Sure, the first time I ran was a disaster. I couldn’t even run 100 meters straight. And yes, the doubt kept creeping in. But I kept repeating to myself: “I am a runner, I can do this!”
And so I did.
So let that be an inspiration for you to at least question your beliefs. How are they helping you? It might be, that not all of them are helping you anymore.
Since most of our beliefs come from years of repeating them inside our heads (beliefs are nothing more than thoughts you keep thinking for years, after years, after years) we can become aware of these thoughts, and decide to have different thoughts.
That might take some training, perseverance and dedication, but it can be done.
If I did it, so can you.
5. Question reality. How real is real?
Now we’re on the subject of our beliefs and what we see as the truth, we can start to question reality itself.
This may sound far fetched, but isn’t really. Stay with me for a second.
What if my beliefs, combined with my results, are just keeping me in a loop? What if you would make different choices, wouldn’t also the results become different, than we had before?
Yes, of course. Our actions determine our results. And that result is what we experience as ‘real’.
By breaking the beliefs, thinking and feeling differently than before, we start taking different actions, the results also have to change. It’s just how things work, right?
The problem is, that results don’t come at the exact same time you’re making different choices than before. Like with my running. It took a month to see some serious improvement after my initial decision.
So if we keep connecting our results (aka ‘reality’) to our thoughts, feelings and actions, we’ll never break out of our own loop!
We have to trust, have faith, that the thoughts, feelings and actions lead to different results. The problem is just that we don’t know when the result will show. But it is a matter of logic. It has to come. There’s no other way.
Now this breaking the loop process is extremely hard. Because our brain (again) is trying to protect us from danger. And unknown results are more dangerous than ‘predictable’ results — the loop. So it tries to stay current in the status quo.
Our Reticular Activating System (RAS) is actually designed to monitor our current reality with our thoughts. Ever experienced when you decided to by a new car, all of a sudden you see that car everywhere?
That’s what your RAS is doing. It’s connecting the dots for you so you know you made the right decision. Pretty smart.
Now most of the time, that’s helping you staying safe. But it is not helping you in your change process. It’s actually working against you, and your change (that’s why it’s so hard).
So we have to bypass that RAS in our change process. So we can’t just stay in automatic mode and let the RAS search for proof that our decision was the right one. Because that proof isn’t there yet, it can’t be predicted from out the loop.
We have to actively search for proof.
After a week, I saw that I could run 200 meters. THAT IS PROOF IT WORKS!
After a month, I noticed I could maintain my speed longer and wasn’t gasping for air all the time like a fish on dry land. PROOF AGAIN!
Create the reality you want, and you keep seeing it for yourself.
Did you know our subconscious mind can not notice the difference between ‘reality in the now’ and a very vivid, conscious thought we create?
Let me explain real short:
We’ve all experienced this in life. We worry. About something that might happen in the future. “She will probably reject me when I talk to her” is what you think before you decide to go talk to that girl at the bar. “What will my boss think of me after this presentation I just had, did he see me struggle?”
We’ve all been there.
And how did that make you feel?
Right.
You controlled your feelings based on something that hasn’t even happened — and might even not happen at all!
With just a thought. Isn’t that something. Who knew, you could create feelings with a thought alone!
It is because your subconscious mind can not notice the difference between reality and a conscious, vivid thought, so it produces the same biomarkers to activate you.
So let’s use that!
6. Think towards the future and cherish the past!
Instead of worrying about something to happen in the future, create a vivid thought of what you want to achieve!
How would it feel to become a copywriter? How would it feel that you could get up in the morning like that? Getting ready, having your favorite flavor of coffee filling the space of your office, while you open your laptop and the only things on your to do list are: write a newsletter for client A, write the outline for a salespage for client B, walk the dog, pick up the kids, and write a blog post for your own website?
That would feel pretty amazing right? If copywriting is your passion you want to pursue of course — you get the idea.
Start visualizing like this example of your dream day. How would that ‘ordinary day in your new life’ look like? What would you do? And with whom? How late do you get up? What do you see when you look out of the window? What do you hear? Smell? Feel?
Make it vivid. Make it real — in your mind, as if you are experiencing it right now, and your mind won’t know the difference. The difference however, is that your whole system, your body, mind and soul are now focused on what you do want, instead of what you don’t want. You can start creating your future, based on your own intentions. And everything will line up for that to happen, including the actions you take and the opportunities you recognize.
Should we disqualify our past then? Or ignore our present?
Well, no. Our past has brought us where we are now. Even the bad days. Just see them as what they are. The past. They no longer hold you in their loop, because the past is just the past. And has nothing to do with what you decide for today or for tomorrow.
It’s a memory of what was, and you can acknowledge the lessons you’ve learned. Be thankful for them.
Gratitude is always a good thing to be aware of and practice regularly.
“Gratitude is the fastest way to happiness”
Ignore the ‘reality’? No, don’t ignore it, that’s a bit extreem. But don’t hold on to it either as it being the determination for tomorrow.
It has nothing to do with it.
You do.
Your mind does.
Your feeling does.
And the actions you’re about to take do.
So step by step, you will reach the 5km marker. 10km. 20. And if you keep going, you will be able to run a marathon. Become an inventor. A game tester. A famous YouTuber. Because that is who you have become.
“When you think the sky is the limit, you’re still defining a limit. “— Matthew McConaughey
And with those words of the actor and for many surprisingly very inspiring Matthew McConaughey, I challenge you: define your new future with no limits, because results of the past, don’t have to be a guarantee for your future.
Everything IS possible.
It’s up to you.
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https://medium.com/@mauricezondag/how-do-you-create-the-life-you-want-b942fee6631d
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['Maurice Zondag']
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2021-12-31 08:33:22.949000+00:00
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['Law Of Attraction Secret', 'Successful', 'Law Of Attraction Tips', 'Lifehacks', 'Law Of Attraction Works']
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Title create life wantContent people seem born success others keep struggling 6 thing start today increase success life Photo Marvin Meyer Unsplash Wouldn’t great would magic wand brambling spell sudden money want health supreme ultimate love life next beside live best life possibly think Well might heard news magic wand also mean isn’t possible many u seems like Everyday struggle make end meet suffering relationship staying stuck job hardly enjoy people seem find magic wand extremely smart born Well probably Tony Robbins instance one first life coach world — already life coach everyone started calling one — living purposeful life multimilionaire beautiful wife multiple successful business wasn’t always like troubling childhood money decent meal table Smith actor thing Richard Branson Bill Gates Lady Gaga started nothing seem would ask found magic wand let’s call ‘luck’ I’m pretty sure they’ll tell didn’t success didn’t happen overnight happen success maybe don’t need magic wand IQ 120 born rich still life secretly would fantasy successful people couple thing common though love don’t mind working hard confident belief matter others say amongst others created reality Modeling One technique Tony Robbins teach called ‘modeling’ Modeling technique field NLP Neuro Linguistic Programming look pattern behaviour action belief see also want make version model Max Verstappen drive Formula 1 race car around track might able learn improve racing skill model way Jay Shetty approach failure might fail le okay start model successful people next thing start show 1 different everybody else that’s awesome We’re unique yet try like everyone else Social medium emphasizing see good awesome thing everyone start comparing life experience also awesome thing Good Bad brain always lookout bad thing tend focus kind forget good thing remember bad thing That’s brain work don’t worry literally don’t worry realize people see online show one side realize it’s complete reality you’re seeing also want blend social creature default mean want people like u like recognize try like That’s saying come “you become like 5 people spend time with” adapt subculture group become like average group group you’re average unique one never one never one like history human kind never someone exactly like embrace uniqueness proud uniqueness make don’t try like Elon Musk Michael Jordan Mother Theresa learn experience insight belief incorporate uniqueness Become share world 2 Follow passion that’s excel learn childhood need follow certain step work that’s always fun learn young age sometimes shut work Twenty thirty year later shitty job don’t really like bring money pay mortgage car 2 week vacation focus retirement what’s fun wait long don’t live see life worth Working hard job didn’t love — learned accept okay — That’s living that’s vegetation Besides better thing like love you’re actually bos favor either He’d better hire someone passion you’re person would probably outperform landslide would life would every single day one thing love thing could anything Maybe love read write Maybe you’d love design invent stuff Maybe want travel world Maybe love play video game Well whatever love real question make ‘job’ Photo Mesut Kaya Unsplash Maybe copywriter Maybe engineer Maybe travel vlogger local TV station YouTube channel Maybe work gaming magazine test new game I’m saying — came wrote — make decision may need time maybe gut sure education probably one decision away Often fear holding u Making money thing love That’s me… primed suffer suffer Face fear talk let come solution easy seek problem work It’s far interesting make work need decision discover dare 3 Don’t take advice friend count also family member Don’t get wrong mean well care don’t want hurt guard failure seriously know live life making decision nothing life dream Better ask advice look people already want go remember modeling technique day social medium online presence become much easier reach idol follow Learn Look someone else industry masterclass YouTube interview tell exactly love Masterclasscom affiliate — fan Heroes sort share wisdom couple buck year Serena Williams Lewis Hamilton Christina Aguilera Steve Martin share master craft trade Apple TV Netflix account 1 Masterclass account Mindvalley Skillshare account you’re actually learning thing Let inspire follow path 4 believe true “It doesn’t matter believe believe can’t you’re always right” — Henry Ford It’s quote love hold much truth belief system determines believe true Make sense right believe true well true least u believe can’t make million dollar year chance aren’t high I’m even going try make million dollar year right believe runner I’m never going train run marathon believe truth would happen would change belief Well interesting enough thing change Let share experience notbeingarunner belief changed started telling runner Within 4 month able run 5 kilometer 6 month doubled 10 I’d never run longer 20 meter Sure first time ran disaster couldn’t even run 100 meter straight yes doubt kept creeping kept repeating “I runner this” let inspiration least question belief helping might helping anymore Since belief come year repeating inside head belief nothing thought keep thinking year year year become aware thought decide different thought might take training perseverance dedication done 5 Question reality real real we’re subject belief see truth start question reality may sound far fetched isn’t really Stay second belief combined result keeping loop would make different choice wouldn’t also result become different Yes course action determine result result experience ‘real’ breaking belief thinking feeling differently start taking different action result also change It’s thing work right problem result don’t come exact time you’re making different choice Like running took month see serious improvement initial decision keep connecting result aka ‘reality’ thought feeling action we’ll never break loop trust faith thought feeling action lead different result problem don’t know result show matter logic come There’s way breaking loop process extremely hard brain trying protect u danger unknown result dangerous ‘predictable’ result — loop try stay current status quo Reticular Activating System RAS actually designed monitor current reality thought Ever experienced decided new car sudden see car everywhere That’s RAS It’s connecting dot know made right decision Pretty smart time that’s helping staying safe helping change process It’s actually working change that’s it’s hard bypass RAS change process can’t stay automatic mode let RAS search proof decision right one proof isn’t yet can’t predicted loop actively search proof week saw could run 200 meter PROOF WORKS month noticed could maintain speed longer wasn’t gasping air time like fish dry land PROOF Create reality want keep seeing know subconscious mind notice difference ‘reality now’ vivid conscious thought create Let explain real short We’ve experienced life worry something might happen future “She probably reject talk her” think decide go talk girl bar “What bos think presentation see struggle” We’ve make feel Right controlled feeling based something hasn’t even happened — might even happen thought Isn’t something knew could create feeling thought alone subconscious mind notice difference reality conscious vivid thought produce biomarkers activate let’s use 6 Think towards future cherish past Instead worrying something happen future create vivid thought want achieve would feel become copywriter would feel could get morning like Getting ready favorite flavor coffee filling space office open laptop thing list write newsletter client write outline salespage client B walk dog pick kid write blog post website would feel pretty amazing right copywriting passion want pursue course — get idea Start visualizing like example dream day would ‘ordinary day new life’ look like would late get see look window hear Smell Feel Make vivid Make real — mind experiencing right mind won’t know difference difference however whole system body mind soul focused want instead don’t want start creating future based intention everything line happen including action take opportunity recognize disqualify past ignore present Well past brought u Even bad day see past longer hold loop past past nothing decide today tomorrow It’s memory acknowledge lesson you’ve learned thankful Gratitude always good thing aware practice regularly “Gratitude fastest way happiness” Ignore ‘reality’ don’t ignore that’s bit extreem don’t hold either determination tomorrow nothing mind feeling action you’re take step step reach 5km marker 10km 20 keep going able run marathon Become inventor game tester famous YouTuber become “When think sky limit you’re still defining limit “— Matthew McConaughey word actor many surprisingly inspiring Matthew McConaughey challenge define new future limit result past don’t guarantee future Everything possible It’s youTags Law Attraction Secret Successful Law Attraction Tips Lifehacks Law Attraction Works
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189,273 |
9 best ways to improve your personality
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Here is my To-Do List for a better personality:
1. Better listening
A. Nothing can beat having someone listen to you keenly and make you feel like the only person in the world. It implies you are giving the utmost importance and respect to the speaker’s words and it instantly makes you a likeable person.
B. Jacqueline Kennedy Onassis was considered very charming as she was an exceptional listener. She would look a person in the eyes, hang on to every word said, and make them feel important.
C. Personally, I have gained a lot of useful things by becoming a careful listener. Of course, it is a must in my professional capacity as a counsellor and life coach in order to draw the other person out fully, but it’s equally important for everyone else in general life.
D. Address your audience by their names. One’s name is the sweetest sound to him/ her in the world. Calling someone by name conveys that you don’t consider the other one faceless, rather, he/she is a living, thriving entity to you whom you respect.
2. Expand your interests
A. The more you learn by reading and cultivating new interests, the more interesting you become. It lets you share your knowledge with others and exchange your views. This, in turn, makes you a good conversationalist as the quality of your conversation depends on how much you read and know.
B. No one is a know-all, so it’s refreshing to learn from others the things we don’t know about.
C. To get your message across to others well, you need to develop effective presentation skills like speaking and creativity. Plenty of online resources can help you with listening, networking and persuasion skills.
3. Have opinions
A. Reading gives you knowledge and with it come opinions. Nothing is more boring than talking to someone with no opinion on anything.
B. A conversation cannot go anywhere if you have nothing to expound on.
C. But an uncommon or out-of-the-box opinion makes you more interesting and stimulating.
4. Meet people
A. Make conscious efforts to interact with new people especially those unlike you.
B. It exposes you to different cultures, alternative ways of thinking and expands your horizons, besides making you more accommodative and tolerant.
5. Being yourself
A. Trying to be someone you’re not can be boring. It can’t stay like that forever and usually backfires.
B. Remember, your uniqueness makes you interesting.
6. Positive outlook
A. No one would like to be around complaint boxes or those with nothing good to say.
B. Try to be an upbeat person who lights up a room with personal energy upon entering it.
C. Look for the best in people and things. Give a warm smile, spread cheer, and enliven others with your presence.
7. Fun and humour
A. We all enjoy the company of those who make us laugh or smile. So make a habit of finding the humorous, quirky side in all situations.
B. Adding fun and lightheartedness to a dull setting will naturally attract others to you.
8. Giving a shoulder
A. Being helpful and supportive endears you very quickly. So be a support for others in need.
B. We all love to have a cheerleader, who encourages us and helps pick us up when we’re down.
9. Integrity and respect
A. Be honest and true to your word. It will bring you others’ admiration and respect.
B. Nothing else makes you more impressive than integrity and respect. Respect others and yourself.
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https://medium.com/@aakashpanchal/what-are-the-best-ways-to-improve-your-personality-8434d326f030
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['Aakash Panchal']
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2021-12-22 17:45:26.939000+00:00
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['Lifehacks', 'Improvement', 'Habits', 'Personality', 'Life']
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Title 9 best way improve personalityContent ToDo List better personality 1 Better listening Nothing beat someone listen keenly make feel like person world implies giving utmost importance respect speaker’s word instantly make likeable person B Jacqueline Kennedy Onassis considered charming exceptional listener would look person eye hang every word said make feel important C Personally gained lot useful thing becoming careful listener course must professional capacity counsellor life coach order draw person fully it’s equally important everyone else general life Address audience name One’s name sweetest sound world Calling someone name conveys don’t consider one faceless rather heshe living thriving entity respect 2 Expand interest learn reading cultivating new interest interesting become let share knowledge others exchange view turn make good conversationalist quality conversation depends much read know B one knowall it’s refreshing learn others thing don’t know C get message across others well need develop effective presentation skill like speaking creativity Plenty online resource help listening networking persuasion skill 3 opinion Reading give knowledge come opinion Nothing boring talking someone opinion anything B conversation cannot go anywhere nothing expound C uncommon outofthebox opinion make interesting stimulating 4 Meet people Make conscious effort interact new people especially unlike B expose different culture alternative way thinking expands horizon besides making accommodative tolerant 5 Trying someone you’re boring can’t stay like forever usually backfire B Remember uniqueness make interesting 6 Positive outlook one would like around complaint box nothing good say B Try upbeat person light room personal energy upon entering C Look best people thing Give warm smile spread cheer enliven others presence 7 Fun humour enjoy company make u laugh smile make habit finding humorous quirky side situation B Adding fun lightheartedness dull setting naturally attract others 8 Giving shoulder helpful supportive endears quickly support others need B love cheerleader encourages u help pick u we’re 9 Integrity respect honest true word bring others’ admiration respect B Nothing else make impressive integrity respect Respect others yourselfTags Lifehacks Improvement Habits Personality Life
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189,274 |
Change your habits, change your future
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Creatures of habits as we are, we love to dwell in the past and often feel that that defines us. We couldn’t be more wrong.
Photo by Hadija Saidi on Unsplash
A study showed we have around 6,000 conscious thoughts a day (‘thought worms’ as the researchers call it).
“I feel a bit under the weather, do I have corona? Would I end up at the ICU? Could it really kill me?”
“Damn, it’s cold. Why don’t I live in a place where it’s warmer? The Caribbean or something… that would be nice. Damn cold weather.”
“I wonder what Jane thinks of me when I tell her I bought these new shoes. She’s probably saying she likes them and telling Carol I have no taste. What a bitch.”
You know, the important stuff…
Hopefully, you also have some uplifting thoughts, like:
“I look good today in that new dress shirt!”
Or: “There, booked. Spain, here I come. I love it when I can just go on a short vacation and have the freedom to do so.”
Chances are though, most of your conscious thoughts aren’t all that positive. Because our mind is generally speaking more focused towards the negative. And it should, because the only task of the brain is to keep you alive, so it’s programmed to look for potential danger.
That is if you keep running it on autopilot.
The autopilot is turned on by the subconscious mind. You don’t actively decide to think something, therefore we call that the subconscious mind. And that’s where most things happen.
Once we have repeated a thought worm long enough, it becomes a habitual thought, and it kind of just happens.
The worries you have, the reminder of that pain in your left shoulder, the decision to scroll your social media feed, etc.
Most thoughts we have are habitual thoughts.
The total number of thoughts we have in a day has never been scientifically been discovered, although numbers between 20,000 up to 80,000 spread over the internet. And that’s all right, it doesn’t really say anything. Important though is, that all our neurological pathways make us think and feel. If indeed we have around 6,000 active thoughts, it means that most of the thoughts we have, has its source from our (habitual) subconscious mind.
And our thoughts (and feelings accordingly), determine our actions.
So the results we see every day, are the results of these actions.
That means, if we don’t like these results, and want different ones, we should change these habitual thoughts and feelings.
So, change your habits, to change your results.
But how on earth do we do that, if most of these thoughts are happening without us even noticing them?
Well, that’s exactly the first step to take. Start noticing them.
By creating awareness, and then reverse engineering it, using our senses and something called ‘anchoring’.
An anchor is a trigger that leads to a combination, a train of events. One good example is our taste. If we see food, our brain triggers hormones that will increase our saliva. You are preparing yourself for eating the food. And that anchor is so strong, that even the thought of food alone, can do that.
Let’s do a little thought experiment: Think of a lemon. See yourself in the kitchen, cutting the lemon in half, picking up one half, and taking a huge bite out of it.
What just happened? Did you notice the increase of saliva in your mouth?
That’s the result of an anchor.
When we become aware we have these anchors then we can redesign the train of events following the anchor.
Let me give you an example.
Every morning when I drove to work, there was, at some point in the road, a hole in the road. Not being fully awake, I always forgot where that was, and a big KADUNK of my wheel hitting that hole in the road. Every morning. Only then realizing again there was that hole again.
So I decided to put an anchor on the event ‘do not hit the hole’.
Photo by Taha on Unsplash
The next day, it happened again, and I quickly realized I needed an anchor. I saw that about 50 meters behind the hole in the road, there was a parking sign, next to the road. So I actively started thinking: “When I see that parking sign, I know there’s a hole in the road.” and repeated that over and over again for about 5 minutes.
The next day, I saw the parking sign and steered around the hole.
Up till today, when I see that parking sign at that road, I think of that hole (that has been fixed for years now). It’s the power of an anchor.
You can use this same technique to reprogram any anchor.
How to reprogram an anchor
Let’s say you want to cut on the amount of sugar you eat since there are a lot of health benefits to that. Sugar or sweet food has anchors all over the place. The nice taste, the way it makes you feel in the moment, and all kinds of biological processes that keep the train of events alive.
So we want to reprogram that anchor.
What if you would connect sugar with poison? Would you eat poison?
Hopefully not. Because instant death will probably occur. Now, from the health perspective, isn’t sugar doing the same thing, in the long run? If you agree with that idea, why not connect the term ‘poison’ to sugar?
So next time you are in the store looking at the cookies, say to yourself: “These cookies are like poison to my body.” And keep repeating that for as long as you can see the cookies. Or candy. Or the Pain du Chocolat. Or even the bottle of ketchup (which contains also a lot of sugar).
By doing that for a week, I guarantee you that you will not buy those cookies anymore.
You’ve reprogrammed your habitual thought from “I want it, it’s not that bad” to “That will kill me, I’m not eating that.”
Now, it does take time to really make this into a belief system. Old patterns don’t die easily. So if you don’t keep reprogramming yourself, the old habit will return.
Studies showed that these habit changes take about 66 days on average. For some more, for some less. But to really build it as a full habit that comes from the whole body, it may take up to a full year before it has overruled any other old habit. So, know it might take a while, and don’t be discouraged if it’s not working after 2 weeks.
Habits, beliefs, action and results
Habits come from our past actions, which we kept repeating. Actions that came from the way we think.
Habitual thoughts are called ‘beliefs’. Thoughts you have been repeatedly thinking, and therefore have become true to you.
A belief is what you think is true.
It’s not a matter of the truth, because for you it is. We have thousands of beliefs. Of whom we think we are, what we’re good at or not, our religion, how we feel about money, our job, our love life, what healthy food is, what you like or love, your whole life is built on beliefs.
And those beliefs come from our experiences, what people tell us (parents, friends, society), and the thoughts that we connect to them. An experience will be added with older beliefs we already had, and add it up to a new belief, based on the experience. Makes sense, right?
So if you agree with all this (which is also a belief funny enough), then you can also imagine that when we change a belief, we will change our habits, so we will change our actions, and therefore our results.
We’ve seen that in our subconscious mind, most things are running on autopilot. We’ve programmed it that way for the most part.
The beauty is that our subconscious mind just has to accept the (conscious) thoughts we’re putting in there. It has to, it’s how it’s learning.
And it doesn’t care what kind of thoughts they are. Positive or negative, it will accept them all.
If we only feed it with our past experiences, our results we had in that past, it will always keep chasing the rabbit and be totally reactive to the circumstances. You can’t get in front of the game.
Change the predicted future
What would happen if we start feeding the subconscious mind with what we would want to happen? If we feed it, with the same intent as our experiences, where we’ve truly lived it and felt it, then that subconscious mind also has to accept it as being true and part of a new belief. A new habit. A new anchor.
As we’ve seen with the example of the cut-in-half-lemon, our subconscious mind doesn’t know the difference between if it is real or just a thought. It will fires the same hormones, create the same feelings as if it is real.
So when you imagine what you want to have, or experience, or create in your future, and see it, feel it and believe it as if it is happening right now, you are actively changing your subconscious mind.
And that works for any belief you have, for any result you currently experience. Your love life, your career, the amount of money you make, losing weight, literally everything.
It is like you are reprogramming the matrix, as Neo is doing in the movies.
Hacking your own matrix. Your own subconscious mind has created your reality, your world, based on your habits and beliefs.
So change your habits, both the actions and your thoughts, and you can change your future.
Do you take the red pill?
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https://medium.com/@mauricezondag/change-your-habits-change-your-future-d8f7c5273107
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['Maurice Zondag']
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2022-01-04 19:42:02.143000+00:00
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['Habits For Success', 'Belief Systems', 'Law Of Attraction Tips', 'Lifehacks', 'Beliefs Affect Reality']
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Title Change habit change futureContent Creatures habit love dwell past often feel defines u couldn’t wrong Photo Hadija Saidi Unsplash study showed around 6000 conscious thought day ‘thought worms’ researcher call “I feel bit weather corona Would end ICU Could really kill me” “Damn it’s cold don’t live place it’s warmer Caribbean something… would nice Damn cold weather” “I wonder Jane think tell bought new shoe She’s probably saying like telling Carol taste bitch” know important stuff… Hopefully also uplifting thought like “I look good today new dress shirt” “There booked Spain come love go short vacation freedom so” Chances though conscious thought aren’t positive mind generally speaking focused towards negative task brain keep alive it’s programmed look potential danger keep running autopilot autopilot turned subconscious mind don’t actively decide think something therefore call subconscious mind that’s thing happen repeated thought worm long enough becomes habitual thought kind happens worry reminder pain left shoulder decision scroll social medium feed etc thought habitual thought total number thought day never scientifically discovered although number 20000 80000 spread internet that’s right doesn’t really say anything Important though neurological pathway make u think feel indeed around 6000 active thought mean thought source habitual subconscious mind thought feeling accordingly determine action result see every day result action mean don’t like result want different one change habitual thought feeling change habit change result earth thought happening without u even noticing Well that’s exactly first step take Start noticing creating awareness reverse engineering using sens something called ‘anchoring’ anchor trigger lead combination train event One good example taste see food brain trigger hormone increase saliva preparing eating food anchor strong even thought food alone Let’s little thought experiment Think lemon See kitchen cutting lemon half picking one half taking huge bite happened notice increase saliva mouth That’s result anchor become aware anchor redesign train event following anchor Let give example Every morning drove work point road hole road fully awake always forgot big KADUNK wheel hitting hole road Every morning realizing hole decided put anchor event ‘do hit hole’ Photo Taha Unsplash next day happened quickly realized needed anchor saw 50 meter behind hole road parking sign next road actively started thinking “When see parking sign know there’s hole road” repeated 5 minute next day saw parking sign steered around hole till today see parking sign road think hole fixed year It’s power anchor use technique reprogram anchor reprogram anchor Let’s say want cut amount sugar eat since lot health benefit Sugar sweet food anchor place nice taste way make feel moment kind biological process keep train event alive want reprogram anchor would connect sugar poison Would eat poison Hopefully instant death probably occur health perspective isn’t sugar thing long run agree idea connect term ‘poison’ sugar next time store looking cooky say “These cooky like poison body” keep repeating long see cooky candy Pain du Chocolat even bottle ketchup contains also lot sugar week guarantee buy cooky anymore You’ve reprogrammed habitual thought “I want it’s bad” “That kill I’m eating that” take time really make belief system Old pattern don’t die easily don’t keep reprogramming old habit return Studies showed habit change take 66 day average le really build full habit come whole body may take full year overruled old habit know might take don’t discouraged it’s working 2 week Habits belief action result Habits come past action kept repeating Actions came way think Habitual thought called ‘beliefs’ Thoughts repeatedly thinking therefore become true belief think true It’s matter truth thousand belief think we’re good religion feel money job love life healthy food like love whole life built belief belief come experience people tell u parent friend society thought connect experience added older belief already add new belief based experience Makes sense right agree also belief funny enough also imagine change belief change habit change action therefore result We’ve seen subconscious mind thing running autopilot We’ve programmed way part beauty subconscious mind accept conscious thought we’re putting it’s it’s learning doesn’t care kind thought Positive negative accept feed past experience result past always keep chasing rabbit totally reactive circumstance can’t get front game Change predicted future would happen start feeding subconscious mind would want happen feed intent experience we’ve truly lived felt subconscious mind also accept true part new belief new habit new anchor we’ve seen example cutinhalflemon subconscious mind doesn’t know difference real thought fire hormone create feeling real imagine want experience create future see feel believe happening right actively changing subconscious mind work belief result currently experience love life career amount money make losing weight literally everything like reprogramming matrix Neo movie Hacking matrix subconscious mind created reality world based habit belief change habit action thought change future take red pillTags Habits Success Belief Systems Law Attraction Tips Lifehacks Beliefs Affect Reality
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189,275 |
LOGO Design — All You Want To Know
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Businesses were forced to change their strategy and take new solutions in the wake of the COVID-19 epidemic in order to survive and grow in the face of adversity. During a crisis, it’s normal to ignore the importance of logo design. However, in an age where more and more businesses are establishing an online presence and attempting to attract customers, you cannot afford to disregard any area of your organization. Remember that every aspect of your business, from a logo to a bespoke application, adds to the development of your brand image. As a result, don’t forget to create your logo in accordance with current trends.
Today, we’ve compiled a list of the top trends that you should start following sooner rather than later. And we can all agree that the sooner the better. These logo design trends can help you stay ahead of the competition.
Logo Design Services
Asymmetrical Style
The years 2021 and beyond will be marked by asymmetry. Gone are the days when businesses prioritized perfect design, with each line drawn meticulously according to a grid. It’s time to experiment with the design and violate the rules. Abstract drawings are becoming increasingly trendy. The asymmetric form appears more natural, and designers are free to be as creative as they wish without regard for grid lines. The logo seems chaotically gorgeous when it is outside of the organized grid. In 2021 and beyond, this mix of chaos and harmony will be the essence of logo design.
A reputable logo design firm specialist, on the other hand, states that a logo is always about calculation. Even in a chaotic or asymmetric design, there is always symmetry. The designers do not take shortcuts when creating the design. They must consider the logo’s general attractiveness, the negative space surrounding the boundary, the logo’s space and form, and so on. Asymmetric logo design isn’t something a childish artist would do. Going beyond the typical grid and reflecting beauty through an asymmetric design takes even more skill.
Motion Graphics
This is a unique design that is reminiscent of the contemporary era. A logo is typically thought of as a static picture with numerous parts. However, as animation and video become more incorporated into the digital domain, logo design is gracefully incorporating these aspects.
Check out the Pixar logo before we get started with our topic. The logo design from the animation company elegantly incorporates motion. Motion design is based on a basic principle: the more we look at something, the better we remember it. People are encouraged to wait for the moving element to cease in a motion design. They will, of course, remember the logo for a longer period of time than a static design. And preserving a logo’s memory equates to increased brand memorability.
You’ve probably figured out that the neural design concept is an important part of logo design. This is also reflected in the animation logo.
A Simple Geometrical Shape
These days, minimalism is ubiquitous. In the future years, this tendency will only continue to grow. The linear forms and components are at the heart of a minimalistic logo design. To generate a refined look, chic companies and businesses choose to utilize thin lines in their logo design. A minimalistic design, on the other hand, is not simple. Sketching a full logo and conveying a message with thin and precise lines demands a high level of ability.
The visitors are left with a pleasant impression due to the simple geometric design. Such designs are devoid of a plethora of colors, resulting in a clutter-free aesthetic appeal. While big and block lines are commonly used in logo design, slender and fine lines may help a business stand out.
Color Scheme That Isn’t Like Any Other
When creating an out-of-the-box logo, a solid grasp of the color wheel comes in helpful. In the future years, there will be a lot of color exploration. Graphic designers are experimenting with a wide range of colors, from pastels to vivid hues.
Brands nowadays like to use several colors in their logos to offer vitality and youthfulness. Whether it’s a mix of electric blue and white or peach and maroon, your logo’s colors must match your brand’s identity.
In the end
It’s fascinating to watch how logo design has progressed throughout time. Every new logo design trend has a historical link while also setting the path for a creative future. By incorporating these trends into your logo design, it will stand out from the crowd. It’s important to remember that after you’ve created a logo, you’re not supposed to modify it too often. Even though it’s just a simple visual emblem, it has a lot of meaning for your company. It reflects your company’s image. So, while creating a logo for your company, don’t forget to go the additional mile.
We hope the blog has provided you with some valuable information. You’ll thank us later when you try these!
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https://medium.com/@websitedesigngenie/logo-design-all-you-want-to-know-99ac99dedd1c
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['Website Design Genie']
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2021-12-28 16:22:03.031000+00:00
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['Graphic Design', 'Logo Design', 'Logo Design Services', 'Website Design Genie']
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Title LOGO Design — Want KnowContent Businesses forced change strategy take new solution wake COVID19 epidemic order survive grow face adversity crisis it’s normal ignore importance logo design However age business establishing online presence attempting attract customer cannot afford disregard area organization Remember every aspect business logo bespoke application add development brand image result don’t forget create logo accordance current trend Today we’ve compiled list top trend start following sooner rather later agree sooner better logo design trend help stay ahead competition Logo Design Services Asymmetrical Style year 2021 beyond marked asymmetry Gone day business prioritized perfect design line drawn meticulously according grid It’s time experiment design violate rule Abstract drawing becoming increasingly trendy asymmetric form appears natural designer free creative wish without regard grid line logo seems chaotically gorgeous outside organized grid 2021 beyond mix chaos harmony essence logo design reputable logo design firm specialist hand state logo always calculation Even chaotic asymmetric design always symmetry designer take shortcut creating design must consider logo’s general attractiveness negative space surrounding boundary logo’s space form Asymmetric logo design isn’t something childish artist would Going beyond typical grid reflecting beauty asymmetric design take even skill Motion Graphics unique design reminiscent contemporary era logo typically thought static picture numerous part However animation video become incorporated digital domain logo design gracefully incorporating aspect Check Pixar logo get started topic logo design animation company elegantly incorporates motion Motion design based basic principle look something better remember People encouraged wait moving element cease motion design course remember logo longer period time static design preserving logo’s memory equates increased brand memorability You’ve probably figured neural design concept important part logo design also reflected animation logo Simple Geometrical Shape day minimalism ubiquitous future year tendency continue grow linear form component heart minimalistic logo design generate refined look chic company business choose utilize thin line logo design minimalistic design hand simple Sketching full logo conveying message thin precise line demand high level ability visitor left pleasant impression due simple geometric design design devoid plethora color resulting clutterfree aesthetic appeal big block line commonly used logo design slender fine line may help business stand Color Scheme Isn’t Like creating outofthebox logo solid grasp color wheel come helpful future year lot color exploration Graphic designer experimenting wide range color pastel vivid hue Brands nowadays like use several color logo offer vitality youthfulness Whether it’s mix electric blue white peach maroon logo’s color must match brand’s identity end It’s fascinating watch logo design progressed throughout time Every new logo design trend historical link also setting path creative future incorporating trend logo design stand crowd It’s important remember you’ve created logo you’re supposed modify often Even though it’s simple visual emblem lot meaning company reflects company’s image creating logo company don’t forget go additional mile hope blog provided valuable information You’ll thank u later try theseTags Graphic Design Logo Design Logo Design Services Website Design Genie
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189,276 |
Stop being cheap
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This is something that I use it as a constant reminder to myself. Not just for me, because I’ve learned the hard way that cheap design is never profitable, even when it’s made in large quantities. It’s simply exhausting and it costs you more that you’ll ever make from that. Even if the numbers are pretty good.
Just don’t.
But this is not only for the designers, this article is dedicated to all the clients out there. I always ask them one question if they start negotiating my price. It’s pretty simple question thou
“How the fuck do you expect to run a business if you are not ready to pay for it?”
Yeah, I know that the world is not spinning around the logo, but don’t be a fucking cheapskate for it. You’ve found me, so you’ve done your research, you know what to expect from me as a designer. You’ve seen my experience and you didn’t came to me with a 50$ offer for a logo. No, no, no sir. Fuck you and your 50$. Keep ‘em. You probably need them more than me. I will be perfectly happy without them. If you are in a tough position, grow a pair and tell me your situation and I’d be happy to make a negotiation with you, either we’ll make a deal for a future payment when you get on solid ground, or even I’ll say fuck it let’s do this right, it’s on me. I’ve had situations like that, where the idea is so fucking cool that I had to make the logo for it.
And it worked perfectly.
BUT, don’t you dare come in my studio (house) and ask for something cheaper. I won’t come to your place of business and argue with you about the products that you offer. You have organic tomatoes that cost X amount of money, I’m either able to afford them or I go to another place of business. Simple math.
Now, back again at the designers. Why the fuck would you even consider underestimating your skills? Why do you degrade your work? How do you sleep at night? Never ever lower your standards, that makes you weak in front of the client and there is a huge possibility that the same client will bring you more clients that will be shittier and will try to downgrade you. Why? Because they can.
Stay sharp, be awesome, and stand your grounds.
Until next time.
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https://medium.com/@bygoce/stop-being-cheap-e400202c2b6d
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['Goce Veleski']
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2021-12-24 21:51:07.440000+00:00
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['Money', 'Design', 'Graphic Design', 'Logo Design', 'Branding']
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Title Stop cheapContent something use constant reminder I’ve learned hard way cheap design never profitable even it’s made large quantity It’s simply exhausting cost you’ll ever make Even number pretty good don’t designer article dedicated client always ask one question start negotiating price It’s pretty simple question thou “How fuck expect run business ready pay it” Yeah know world spinning around logo don’t fucking cheapskate You’ve found you’ve done research know expect designer You’ve seen experience didn’t came 50 offer logo sir Fuck 50 Keep ‘em probably need perfectly happy without tough position grow pair tell situation I’d happy make negotiation either we’ll make deal future payment get solid ground even I’ll say fuck let’s right it’s I’ve situation like idea fucking cool make logo worked perfectly don’t dare come studio house ask something cheaper won’t come place business argue product offer organic tomato cost X amount money I’m either able afford go another place business Simple math back designer fuck would even consider underestimating skill degrade work sleep night Never ever lower standard make weak front client huge possibility client bring client shittier try downgrade Stay sharp awesome stand ground next timeTags Money Design Graphic Design Logo Design Branding
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189,277 |
UK Local Authority Heraldic Logos (A Totally Objective Ranking)
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Freelance graphic designer Robin Wilde recently published an article on this website ranking the United Kingdom’s local authority logos (all 399 of them!) based on their graphic design. It’s an impressive feat, but I do have a minor gripe: Wilde seems to have it in for heraldry (or “crests” as he consistently refers to them as), and penalises logos in his ranking simply for using them.
When I finally build my clockwork time machine I’m going to go back to the 1800s and intimidate whoever came up with using medieval heraldry for municipal identity work until they stop. — Robin Wilde
That’s quite harsh by any standards, and is a sad misunderstanding of heraldry’s purpose. It may be a “medieval” artform but it was developed to solve a very modern problem: visual identity. While we may not need to be able to spot the chairman of, say, Mendip District Council, in the heat of battle against their cruel overlords at the Somerset County Council, identity is just as important now as it was in the middle ages. Heraldry contains a lot of visual information which represents a person or institution, in a succinct but easily usable format: the blazon, a few lines of mangled Norman French which describes what a coat of arms looks like. How it’s then presented is down to the artist, or today the graphic designer. Institutions which use heraldic logos like to assume a sense of gravitas, importance, and history (even when they haven’t got any), see my article on university logos for some examples of venerable old institutions using heraldry in the modern world.
Wilde has unfairly treated some impressive pieces of graphic design because of his aversion to the use of a coat of arms for governmental purposes. And to right this wrong I have taken all (or at least most) of the heraldic local authority logos and divided them up by design type, and found some interesting trends.
Full Colour Arms
It is unfortunate that I have to start with some of these logos, as they do prove Wilde’s points. Many of these logos are clunky and badly designed, consisting of some decades-old painting vectorised and put against text that doesn’t exactly compliment it. The worst offender would be Blackburn and Darwen, which is using an emblazonment of its arms so florid it would only not look out of place on an 18th century bookplate. The others wander around at different levels of mediocrity, with only the last five standing out as anything particularly special. Leeds, Watford, Dacorum, Ceredigion, and Rutland all show an attention to detail and graphic design ability closer to the full colour university logos I reviewed previously. Leeds has stylishly simplified just enough; Rutland, Dacorum, and Watford have all taken fairly similar routes with bold colours and black outlines. Ceredigion has, as Wilde noted, a very complicated but competent vectorisation which works very effectively. Some of these are truly terrible and perhaps a stereotype of what council logos look like, but that’s by no means the only application of heraldry in council branding, as we shall see…
2. Complicated Simplified Arms
Oxymoron? Probably, but it makes sense. These logos all centre around a simplified coat of arms, generally down to a smooth vector in one or two colours, but which are still quite complex in design. I’ve grouped them roughly into categories. The first line have overdone it, the second are very neat but perhaps have too much flare to be stuck on a wheelie bin, and the third look like Oxford University, or Royal Holloway, but on the whole work well. The final line is where this style really comes into its own, with a selection of beautifully vectorised logos (often let down by their accompanying text) which present all of the symbolism of a coat of arms while retaining the necessary minimalism for a modern logo. The City of London uses its arms everywhere to great success, but I’d say that Manchester has been the best design — on that row. I have sorted Bristol away from the rest because, well, it’s just gorgeous. A slight deviation from its actual arms, but hey, look at it. That’s what you can do with heraldry, you can put it in a circle in two colours and make it look like the Bayeux Tapestry was done for the 21st century.
3. Simple Simplified Arms
As with the universities, simple arms are popular, and don’t they look good? There’s a spread here, from the top row (along with Hampshire and Essex) where the shield has been simplified out of existence but the arms retained (New Forest District Council being the best of these). The final four on the page are my favourite, with Islington and Oxfordshire probably taking the top spots, and a special commendation for the City of York. Both look very modern, the coats of arms alone have a great secondary application as social media icons, and are recognisable on their own without the text. Most of these are good designs though, and proof that heraldry can be simplified into a nice, modern, logo, without becoming just a blob that people associate with the local council. Yes, Belfast looks appalling, as does South Ribble, and Norfolk isn’t that good, but for every terrible logo there’s an Oxfordshire or Islington, a cleanly vectorised Somerset, and York, which even Wilde concedes is “rakish.”
4. Aspects
I imagine that I have missed a great deal of logos here, but I chose a representative sample of the uses of heraldic logos without even the ‘crest’ shape which Wilde disliked so. These retain a part of the symbolism of the arms, and can be connected to the arms when the full achievement is seen carved inevitably on some grand 19th century council building. I prefer to see the whole coat of arms simplified as in category three, but there’s nothing wrong with these. In a way, they actually become ‘correct’ when printed on the high visibility jackets of council employees. The heraldic badge is a smaller device than the shield, which was worn by the retinue of an armigerous knight in the middle ages, showing them to be his people but not bearing his arms. I doubt any of the councils’ graphic designers were thinking of that, however, and most of these are good enough.
Hopefully in showcasing a few of the successful heraldic logos from each category of local authorities, Robin Wilde’s unfair slating of heraldry can be disproven, and the artform’s rightful place in the world of graphic design can be upheld.
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https://medium.com/@edwardteather/uk-local-authority-heraldic-logos-a-totally-objective-ranking-dff63e184320
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['Edward Teather']
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2021-11-25 21:30:26.745000+00:00
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['Council', 'UK Politics', 'Graphic Design', 'Logo Design', 'Local Government']
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Title UK Local Authority Heraldic Logos Totally Objective RankingContent Freelance graphic designer Robin Wilde recently published article website ranking United Kingdom’s local authority logo 399 based graphic design It’s impressive feat minor gripe Wilde seems heraldry “crests” consistently refers penalises logo ranking simply using finally build clockwork time machine I’m going go back 1800s intimidate whoever came using medieval heraldry municipal identity work stop — Robin Wilde That’s quite harsh standard sad misunderstanding heraldry’s purpose may “medieval” artform developed solve modern problem visual identity may need able spot chairman say Mendip District Council heat battle cruel overlord Somerset County Council identity important middle age Heraldry contains lot visual information represents person institution succinct easily usable format blazon line mangled Norman French describes coat arm look like it’s presented artist today graphic designer Institutions use heraldic logo like assume sense gravitas importance history even haven’t got see article university logo example venerable old institution using heraldry modern world Wilde unfairly treated impressive piece graphic design aversion use coat arm governmental purpose right wrong taken least heraldic local authority logo divided design type found interesting trend Full Colour Arms unfortunate start logo prove Wilde’s point Many logo clunky badly designed consisting decadesold painting vectorised put text doesn’t exactly compliment worst offender would Blackburn Darwen using emblazonment arm florid would look place 18th century bookplate others wander around different level mediocrity last five standing anything particularly special Leeds Watford Dacorum Ceredigion Rutland show attention detail graphic design ability closer full colour university logo reviewed previously Leeds stylishly simplified enough Rutland Dacorum Watford taken fairly similar route bold colour black outline Ceredigion Wilde noted complicated competent vectorisation work effectively truly terrible perhaps stereotype council logo look like that’s mean application heraldry council branding shall see… 2 Complicated Simplified Arms Oxymoron Probably make sense logo centre around simplified coat arm generally smooth vector one two colour still quite complex design I’ve grouped roughly category first line overdone second neat perhaps much flare stuck wheelie bin third look like Oxford University Royal Holloway whole work well final line style really come selection beautifully vectorised logo often let accompanying text present symbolism coat arm retaining necessary minimalism modern logo City London us arm everywhere great success I’d say Manchester best design — row sorted Bristol away rest well it’s gorgeous slight deviation actual arm hey look That’s heraldry put circle two colour make look like Bayeux Tapestry done 21st century 3 Simple Simplified Arms university simple arm popular don’t look good There’s spread top row along Hampshire Essex shield simplified existence arm retained New Forest District Council best final four page favourite Islington Oxfordshire probably taking top spot special commendation City York look modern coat arm alone great secondary application social medium icon recognisable without text good design though proof heraldry simplified nice modern logo without becoming blob people associate local council Yes Belfast look appalling South Ribble Norfolk isn’t good every terrible logo there’s Oxfordshire Islington cleanly vectorised Somerset York even Wilde concedes “rakish” 4 Aspects imagine missed great deal logo chose representative sample us heraldic logo without even ‘crest’ shape Wilde disliked retain part symbolism arm connected arm full achievement seen carved inevitably grand 19th century council building prefer see whole coat arm simplified category three there’s nothing wrong way actually become ‘correct’ printed high visibility jacket council employee heraldic badge smaller device shield worn retinue armigerous knight middle age showing people bearing arm doubt councils’ graphic designer thinking however good enough Hopefully showcasing successful heraldic logo category local authority Robin Wilde’s unfair slating heraldry disproven artform’s rightful place world graphic design upheldTags Council UK Politics Graphic Design Logo Design Local Government
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189,278 |
A promise
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A promise
“There is the brand and there’s the company. The importance of brand is so great to any company…Apple iPod sells for twice as much as the Microsoft Zune even though the specs were not dramatically different, in some cases the specs were higher than iPod. That’s the value of a brand, a form of trust. You have to protect your brand, you can’t let it fall by getting sloppy and building lousy stuff. “— Steve Wozniak, aka The Waz on Interbrand Best Global Brands 2021 Phillip J. Clayton Nov 28, 2021·2 min read
It’s never about the actual logo, it has always been about a commitment, a promise. The symbol that represents this promise is given birth through self-definition.
There was more value in the ambiguity of becoming Apple and what it would do next than there was in a company called Apple Computers. The logo is a signal of this internal company mindset, a change in thinking and how it perceived itself.
A logo represents a brand, a mindset, sensibilities, or the type of thinking of a group of people or an individual. The brand is a delicate system that functions as a unit and communicates on behalf of these people as an identity. A fully formed personality that encompasses a humanistic quality with one primary idea or mission — Define it.
The logo represents the brand, the company is managed in the background and supports the brand, everything you do is on behalf of the brand — Care for it.
Hancock is who he is, but people could not depend on him and the experience was horrible. He became the hero they wanted by rebranding himself — A rebrand is not merely a visual change, it’s symbolic.
To induce a change in people you have to observe human behaviour. Effective communication centred around psychological influence in how we respond to our environment, by extension each other.
Create business and product confidence then define the Brand, define the Marketing, sell the Solution.
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https://medium.com/@phillip-clayton/a-promise-53a22a733618
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['Phillip J. Clayton']
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2021-11-28 16:43:40.749000+00:00
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['Logo', 'Brands', 'Promises', 'Logo Design', 'Company Culture']
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Title promiseContent promise “There brand there’s company importance brand great company…Apple iPod sell twice much Microsoft Zune even though spec dramatically different case spec higher iPod That’s value brand form trust protect brand can’t let fall getting sloppy building lousy stuff “— Steve Wozniak aka Waz Interbrand Best Global Brands 2021 Phillip J Clayton Nov 28 2021·2 min read It’s never actual logo always commitment promise symbol represents promise given birth selfdefinition value ambiguity becoming Apple would next company called Apple Computers logo signal internal company mindset change thinking perceived logo represents brand mindset sensibility type thinking group people individual brand delicate system function unit communicates behalf people identity fully formed personality encompasses humanistic quality one primary idea mission — Define logo represents brand company managed background support brand everything behalf brand — Care Hancock people could depend experience horrible became hero wanted rebranding — rebrand merely visual change it’s symbolic induce change people observe human behaviour Effective communication centred around psychological influence respond environment extension Create business product confidence define Brand define Marketing sell SolutionTags Logo Brands Promises Logo Design Company Culture
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189,279 |
Logo Design Inspiration 165
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A business logo is actually an image that your company wants to portray to the public. This image reflects on a particular message that resonates the promise of your business. Because of this fact, you need to make sure that your logo should be done intelligently and relevantly. So, the logo itself should be successful. The question now is: How to measure logo success?
Definitely, there are things you can do in order to measure the level of logo success. But before we are going to talk about the success level, there is another question: Do you already have a logo design firm expert who will create the logo for your business? If you don’t have yet, then it’s time for you to look for the best branding design firm. This firm will help you create the best logo for your business to attain sustainable monetary success.
The main factors of logo success are creativity, originality, and affordability. So what you need to do is to find a graphic design firm that will provide you with these factors. One of the ways on how you can measure the success of your logo is by conducting surveys with people around your area. Through the survey, you will be able to determine whether people are in support of your logo. Moreover, this type of research will also let you know the percentage of people that are in favor or against your logo design.
If this are the results that you have gotten from the survey, then, obviously, your logo will not be successful. So it’s necessary for you to revise your logo again because obviously, it didn’t meet its purpose. Now when you have tweaked it again, you need not only to make sure that the design is looking good but also sustainable in terms of brand image. It should continue evolving with time because otherwise it will start losing its credibility quickly.
As I’ve been saying, the logo is a good product for you to present your business. In the most part of cases, it starts with a character or a symbol. In other words, your logo will be an image that is going to represent your company. Your logo presentation will depend on how you want people to view your business. If you want people to think that they are really getting a good deal from your company then it’s important that they should see that you have a reputable company reputation.
So, if you are also somebody who wants to present your business credibility with logo presentation. Then you should try to see the graphics of your logo.
Again, if you have done some research on how people view your company then it’s possible that they will see your company as a good deal for their money. But if you realize that this is not the situation then it’s necessary for you to rethink of what kind of company image is required of yours.
For example, if people are talking bad about your company then it’s possible that they are not sure whether or not they will be safe in the process of renting their scooters by your business name. In this kind of situation, it’s important that you give a bit of thought to your company image. It’s not enough that you have designed a good logo when it comes to the question of measuring logo success.
Logo presentation is just one side of the coin in measuring logo success and you also need to know what the other side is. The other side is: How do people really like your business?
So, if they think that renting electric scooters by your business name will put their life at risk; obviously, there is no way they will choose your business over another company which has already established its reputation yet.
Therefore, if you want to prove them wrong and let them know that renting electric scooters by your business name will not put their life in danger then it’s necessary that you prove it to them through action. Show them that there is really nothing wrong with your company and everything is under control. That’s the best way on how you can measure logo success; by showing people that there is really nothing to worry about when it comes to entrusting their safety to your company.
Logo success can also be measured in different ways. You can also use surveys, focus groups, and interviews to determine the success of your logo. When you are conducting interviews, make sure that the interviewer does not give any signals of their own or ask questions that are leading. Give them freedom to talk about how they feel about the logo, if they feel it is necessary to put an opinion on it. Make sure that you are acting professional in this part because it will affect your results.
Conclusion
When designing a logo for your company, you should keep in mind that it is not just about the design and colors of your logo. You should also think about your business image and the message you want to establish with the design. The more people like your logo, the more you will get profit from it. So it’s important that you create a good business image with your logo to measure its success.
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https://theymakedesign.com/brand-logo-design-inspiration-165-6a018ec79b53
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['They Make Design']
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2021-11-29 07:01:12.222000+00:00
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['Business', 'Design', 'Logo Design', 'Inspiration', 'Branding']
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Title Logo Design Inspiration 165Content business logo actually image company want portray public image reflects particular message resonates promise business fact need make sure logo done intelligently relevantly logo successful question measure logo success Definitely thing order measure level logo success going talk success level another question already logo design firm expert create logo business don’t yet it’s time look best branding design firm firm help create best logo business attain sustainable monetary success main factor logo success creativity originality affordability need find graphic design firm provide factor One way measure success logo conducting survey people around area survey able determine whether people support logo Moreover type research also let know percentage people favor logo design result gotten survey obviously logo successful it’s necessary revise logo obviously didn’t meet purpose tweaked need make sure design looking good also sustainable term brand image continue evolving time otherwise start losing credibility quickly I’ve saying logo good product present business part case start character symbol word logo image going represent company logo presentation depend want people view business want people think really getting good deal company it’s important see reputable company reputation also somebody want present business credibility logo presentation try see graphic logo done research people view company it’s possible see company good deal money realize situation it’s necessary rethink kind company image required example people talking bad company it’s possible sure whether safe process renting scooter business name kind situation it’s important give bit thought company image It’s enough designed good logo come question measuring logo success Logo presentation one side coin measuring logo success also need know side side people really like business think renting electric scooter business name put life risk obviously way choose business another company already established reputation yet Therefore want prove wrong let know renting electric scooter business name put life danger it’s necessary prove action Show really nothing wrong company everything control That’s best way measure logo success showing people really nothing worry come entrusting safety company Logo success also measured different way also use survey focus group interview determine success logo conducting interview make sure interviewer give signal ask question leading Give freedom talk feel logo feel necessary put opinion Make sure acting professional part affect result Conclusion designing logo company keep mind design color logo also think business image message want establish design people like logo get profit it’s important create good business image logo measure successTags Business Design Logo Design Inspiration Branding
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189,280 |
Complete guide: Graphic Design Services For Small Business
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Graphic design services for small business
Stunning graphic design services and visuals look can bring many significant business benefits. In the digital era we are living, nobody can disagree with the fact that a business, whether it is small or big, old or new, is always in need of good graphics designs to build its brand identity. With continuous digitalization, the graphic design process has evolved tremendously. Now it has become an essential part of our daily life routine.
From a bowl of breakfast cereal to a music festival poster and the process of ordering food to the user interface design of the app, look around, and you will see graphic design everywhere.
These designs play a title role in building a professional brand. It also allows the brand to be easily recognizable so clients can get familiar with what the company has to offer.
This guide will give you a complete insight into graphic design services, so stay connected. But, before moving further to this guide, the first thing is to understand what actually Graphic Design is.
What is Graphic Design?
Graphic design is the process of creating content to communicate your message visually. It is done creatively by addressing the targeted audience using images, text, and illustrations.
According to the American Institute of Graphics Arts (AIGA), graphic designing is the art and practice of planning and projecting ideas and experiences with visual and textual context.
Why is Graphic Design Important?
Graphic design is a useful way to communicate, using different visual images, illustrations, and text. It is a tool that enhances the company’s interaction with potential customers. Good designs not only make you look good but also convey your idea effectively and efficiently.
It can be helpful for companies to promote and sell products or to convey complicated information in a digestible way through typography, imagery, iconography, and illustration.
Graphic designs are also vital for optimizing your marketing efforts across different channels.
It has the potential and ability to engage customers that ultimately result in increased sales. Therefore, brands are acknowledging the importance of graphics designing and investing more in it.
Types of Graphic Designing
Corporate identity design/Brand identity design
A brand is a relationship between the customer and the organization. Brand identity is how a business or company communicates its essence, personality, and tone.
Corporate identity and brand identity is the complete company graphic solution that acts as the face of the brand. You can use it to present yourself to the audience with graphics that will stand out. Incorporating identity ensures that visual branding is consistent throughout.
Here are a few products that corporate identity design/Brand identity design deals with:
Motion Graphic design
As the name suggests, motion graphics are graphics that are in motion. It is an animation from text-based components. Being animation as its primary ingredient, it also includes audio, typography, imagery, video, and different other effects.
Motion graphics is one of the new and emerging graphics designs that are present across all platforms. These designs are eye-catchy, and consumers enjoy watching it. Due to its user-engaging ability, the popularity of this design is sky-rocketed. Therefore, this can prove to be very handy in creating a healthy brand image.
Here are a few examples of motion graphics design:
Marketing and Advertising Design
Graphic design is the most creative art that has breathed new life to digital marketing. In simple words, graphic design is the core of marketing and advertising. That’s why, when most people think of graphic design, they think of designs created for advertisement and marketing purposes.
They say a picture is worth a thousand words, and rightly so. With an impressive and eye-catchy design, your brand can leave a lasting impression on potential customers. Visually striking and impact Marketing and advertising designs engage people more that’s why companies always love to invest in graphics to tap into their target audience’s decision-making process.
Here are a few examples of Marketing and advertising graphics design:
Postcard and Flyer
Brochures and infographics
Banner, poster, and billboard
Images for social media and website
Menu for restaurants
Social media ad, and banners
The component of Graphic Design
Graphic design is not merely about making things look pretty. It is a combination of different factors. To better understand the meaning of this broad term, it is essential to be aware of the various components that make up the design. So let’s have a look.
Aesthetic
Successful design is all about getting in the head of a target audience. Graphics designers should adhere to the essential principle and elements to get a great piece of graphic design.
These elements include: Shape
Texture
Color
Space
Line
Size
Typography
Brand feel
These elements are used in opposition or conjunction with each other to make the design look impressive. But, when it comes to branding, graphic design is a mixture of art and psychology.
Technical Skills
Graphics designs also require a high level of technical skills. To create a visually striking and impactful design, one must have the ability to work with different programs like Photoshop and Adobe Illustrator.
Technical knowledge of different file formats is also required. To create a digital masterpiece, understanding of these formats, and the ability to choose the perfect one each time is essential.
A successful graphic designer can read the client brief and then visualize the end product. They can have an idea of what kind of design will make it easy for the targeted audience to engage with content. They will also know how to scale the image to make it look perfect in different formats ranging from a card to a billboard.
An Artist’s Eye
A skilled graphic designer will have a good eye. He will be well aware of the trends and can take in visual information and process it to the best. He will use his creativity and the idea to make the design look professional and something wholly original.
Effective graphic designs make brands instantly recognizable.
If you are looking for a professional graphic design for your brand, look no further than DidoGraphics.
Get a professional Graphics design services from DidoGraphic.
Now, you have got all the basic insight into graphic designs. If you are a business, either large or small, you probably need a lot of design tasks to be done every month.
From Business cards to flyers, social media kits to various advertisements designs, DidoGraphic has the solution to all your graphic problems. Hire a professional graphic design company now and let impressive designs get your notice.
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https://medium.com/@updateblog/complete-guide-graphic-design-services-for-small-business-fc0fb0e26b97
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[]
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2021-12-11 10:10:09.546000+00:00
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['Graphic Design Services', 'Graphic Design Company', 'Graphics', 'Graphic Design', 'Logo Design']
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Title Complete guide Graphic Design Services Small BusinessContent Graphic design service small business Stunning graphic design service visuals look bring many significant business benefit digital era living nobody disagree fact business whether small big old new always need good graphic design build brand identity continuous digitalization graphic design process evolved tremendously become essential part daily life routine bowl breakfast cereal music festival poster process ordering food user interface design app look around see graphic design everywhere design play title role building professional brand also allows brand easily recognizable client get familiar company offer guide give complete insight graphic design service stay connected moving guide first thing understand actually Graphic Design Graphic Design Graphic design process creating content communicate message visually done creatively addressing targeted audience using image text illustration According American Institute Graphics Arts AIGA graphic designing art practice planning projecting idea experience visual textual context Graphic Design Important Graphic design useful way communicate using different visual image illustration text tool enhances company’s interaction potential customer Good design make look good also convey idea effectively efficiently helpful company promote sell product convey complicated information digestible way typography imagery iconography illustration Graphic design also vital optimizing marketing effort across different channel potential ability engage customer ultimately result increased sale Therefore brand acknowledging importance graphic designing investing Types Graphic Designing Corporate identity designBrand identity design brand relationship customer organization Brand identity business company communicates essence personality tone Corporate identity brand identity complete company graphic solution act face brand use present audience graphic stand Incorporating identity ensures visual branding consistent throughout product corporate identity designBrand identity design deal Motion Graphic design name suggests motion graphic graphic motion animation textbased component animation primary ingredient also includes audio typography imagery video different effect Motion graphic one new emerging graphic design present across platform design eyecatchy consumer enjoy watching Due userengaging ability popularity design skyrocketed Therefore prove handy creating healthy brand image example motion graphic design Marketing Advertising Design Graphic design creative art breathed new life digital marketing simple word graphic design core marketing advertising That’s people think graphic design think design created advertisement marketing purpose say picture worth thousand word rightly impressive eyecatchy design brand leave lasting impression potential customer Visually striking impact Marketing advertising design engage people that’s company always love invest graphic tap target audience’s decisionmaking process example Marketing advertising graphic design Postcard Flyer Brochures infographics Banner poster billboard Images social medium website Menu restaurant Social medium ad banner component Graphic Design Graphic design merely making thing look pretty combination different factor better understand meaning broad term essential aware various component make design let’s look Aesthetic Successful design getting head target audience Graphics designer adhere essential principle element get great piece graphic design element include Shape Texture Color Space Line Size Typography Brand feel element used opposition conjunction make design look impressive come branding graphic design mixture art psychology Technical Skills Graphics design also require high level technical skill create visually striking impactful design one must ability work different program like Photoshop Adobe Illustrator Technical knowledge different file format also required create digital masterpiece understanding format ability choose perfect one time essential successful graphic designer read client brief visualize end product idea kind design make easy targeted audience engage content also know scale image make look perfect different format ranging card billboard Artist’s Eye skilled graphic designer good eye well aware trend take visual information process best use creativity idea make design look professional something wholly original Effective graphic design make brand instantly recognizable looking professional graphic design brand look DidoGraphics Get professional Graphics design service DidoGraphic got basic insight graphic design business either large small probably need lot design task done every month Business card flyer social medium kit various advertisement design DidoGraphic solution graphic problem Hire professional graphic design company let impressive design get notice Follow u FacebookTags Graphic Design Services Graphic Design Company Graphics Graphic Design Logo Design
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189,281 |
There are 7 types of logo designs: but which type of logo is right for you?
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Not everything in the world is black and white. You don’t have to choose just one type of logo. You can combine any or all of the above ideas.You can combine a mascot with a wordmark, or embed your monogram into an abstract logo. A brand mark can be supported by a logotype, and both aspects of the brand can be separated and used for different scenarios.
Think about Dove — the brand uses both a brand mark (the dove) and the wordmark (Dove) together, while just the brand mark imprinted on its products. Combination marks are really the “have your cake and eat it too” of the logo world.
Is the combination mark the right choice for your brand? If you’re leaning toward imagery but feel like you need the support of text to describe or share what your brand is, then yes! If you want a flexible logo that can be adapted for different situations, yes. A great aspect of combination marks is that they’re adaptable. You can keep your mascot and abandon your wordmark or lose your monogram and keep your abstract logo, based on how your brand evolves. We think the combination mark is a great option for new brands as they embark on their logo design process.
Why should you choose a combination mark?
You want the best of several worlds.
You want a future-proof logo that can adapt and change with your business.
Why might you avoid a combination mark?
Your brand is focused on simplicity; combination marks can get busy and be more complicated to use. (Do you put the whole logo on your business card or just the wordmark? Where is it appropriate to use your mascot vs. monogram? etc.)
Get inspired
The one hard and fast rule of logo design is that there are no hard and fast rules in logo design. Hopefully the above examples give you an idea of the advantages and disadvantages of each type of logo, but each and every brand is different. I’ve seen serious financial brands rock a mascot, and children’s clothing companies totally make a sophisticated logotype work. With design, it’s all about the details and the execution.
When it comes to your brand’s future logo, you’re only limited by your (and your designer’s) imagination. One of the best things you can do when starting to think about your own logo is to look at a bunch of examples (may I suggest our 99 favorite logos as a good starting point?). Make note of which ones you’re drawn to and then try to find common threads. Do you really love lettermarks, or is it the color red? Do you like that image because it’s cute and appeals to your personal aesthetic, or because it’s right for your brand?
Remember: getting a logo is one of the most fun parts of starting a business. Look at lots of pretty pictures. Let your creativity go crazy. Always get a second (and third and fourth) opinion before finalizing everything. And get excited to see your brand really come to life!
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https://entrepreneurshandbook.co/logo-basics-which-type-of-logo-is-right-for-you-c8c85a743cf8
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['Kelly Morr']
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2019-07-03 17:15:38.993000+00:00
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['Creativity', 'Business', 'Graphic Design', 'Design', 'Logo Design']
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Title 7 type logo design type logo right youContent everything world black white don’t choose one type logo combine ideasYou combine mascot wordmark embed monogram abstract logo brand mark supported logotype aspect brand separated used different scenario Think Dove — brand us brand mark dove wordmark Dove together brand mark imprinted product Combination mark really “have cake eat too” logo world combination mark right choice brand you’re leaning toward imagery feel like need support text describe share brand yes want flexible logo adapted different situation yes great aspect combination mark they’re adaptable keep mascot abandon wordmark lose monogram keep abstract logo based brand evolves think combination mark great option new brand embark logo design process choose combination mark want best several world want futureproof logo adapt change business might avoid combination mark brand focused simplicity combination mark get busy complicated use put whole logo business card wordmark appropriate use mascot v monogram etc Get inspired one hard fast rule logo design hard fast rule logo design Hopefully example give idea advantage disadvantage type logo every brand different I’ve seen serious financial brand rock mascot children’s clothing company totally make sophisticated logotype work design it’s detail execution come brand’s future logo you’re limited designer’s imagination One best thing starting think logo look bunch example may suggest 99 favorite logo good starting point Make note one you’re drawn try find common thread really love lettermarks color red like image it’s cute appeal personal aesthetic it’s right brand Remember getting logo one fun part starting business Look lot pretty picture Let creativity go crazy Always get second third fourth opinion finalizing everything get excited see brand really come lifeTags Creativity Business Graphic Design Design Logo Design
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189,282 |
I will do a modern minimalist business logo design
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Welcome to my modern minimalist business logo design gig.
Are you looking for a modern, minimalist, and unique business logo design within (24 Hours) a short time? Well! Search no further. In this gig, I will do a luxury business logo design for your company or website. I will give you my best service and I always work for the 100% satisfaction of my clients. Choose to work with me and I assure you that you won’t be disappointed.
Why choose Me?
1. Quick and high-quality service.
2. Friendly Customer Service.
3. On-Time Delivery.
4. Reliable and Quick communication.
5. Modern, Unique, Creative, and minimalist Design Ideas.
6. HIGH Resolutions and 300 Dpi
7. Unlimited revisions.
8. 100% Money Back Guaranteed if you are not Satisfied.
Check the FAQs below, and if you don’t see an answer to your questions, please send me a message!
I provide you, Quality Works, Not Quantity
Regards,
Shamim395
modern | Minimalist | Professional | business | Signature | Hand drawn | Feminine | Signature | Real Estate | Luxury | Flat | Typography
VISIT OUR SITE:
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https://medium.com/@shamim395/i-will-do-a-modern-minimalist-business-logo-design-5f86d99c40d
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[]
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2021-12-11 06:35:40.524000+00:00
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['Logo Maker', 'Logo', 'Business Logo Design', 'Logo Design', 'Minimalist Logo']
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Title modern minimalist business logo designContent Welcome modern minimalist business logo design gig looking modern minimalist unique business logo design within 24 Hours short time Well Search gig luxury business logo design company website give best service always work 100 satisfaction client Choose work assure won’t disappointed choose 1 Quick highquality service 2 Friendly Customer Service 3 OnTime Delivery 4 Reliable Quick communication 5 Modern Unique Creative minimalist Design Ideas 6 HIGH Resolutions 300 Dpi 7 Unlimited revision 8 100 Money Back Guaranteed Satisfied Check FAQs don’t see answer question please send message provide Quality Works Quantity Regards Shamim395 modern Minimalist Professional business Signature Hand drawn Feminine Signature Real Estate Luxury Flat Typography VISIT SITETags Logo Maker Logo Business Logo Design Logo Design Minimalist Logo
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189,283 |
Word of Power: how to convey motion effect by typography
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Word of Power: how to convey motion effect by typography
Creation of a dynamic identity for video production OMA. We translated our article previously published on the Skillbox Media design blog. maryco Dec 17, 2021·6 min read
Image: OMA / designed by maryco studio
OMA is a full cycle video production. Previously, the team filmed only commercials, but in 2020 the company was reorganized under a new brand. Its positioning has changed — now it also deals with television programs and films.
The updated brand needed a new corporate identity: a logo with a 3D version for splash screens, a color palette and fonts. OMA intended to use this identity in video, as well as for office printing and publications.
The task
We did not have hard restrictions, only a few guidelines:
1. Reflect the ideas contained in the name “OMA”. First, this is the connection with the physical Ohm’s law, that is, with the strength of the current. Secondly, there is the mantra “Om” or “Aum” — a sacred sound that is called the word of power. That is, the name contains a wide range of associations from electricity to sound waves. It was crucial to convey images of purity, strength, clarity and movement in the logo.
2. Use white, black, blue and green colors. And no yellow, red and orange.
3. Convey the character of the brand. The OMA team develops new ideas for each project, knows how to find non-trivial solutions, so the visual should be alive, moderately minimalistic, but catchy.
Our approach is to build on the logo: this is how we move from smaller to larger. Moreover, it is often the logo that dictates the style, like a constant. We agreed with OMA that we will offer three versions of the logo and choose one, which we will refine and use as the basis of the identity.
Logo development: general concept and different options
All the references that the client showed us were minimalistic, often abstract, with subtle optical illusions.
Image: Advertising Agency GSP / Seagate
Building on the references, we have identified two key ideas:
· Using three letters of the name as a logo — to create a vivid image and emphasize the character of the brand through the font.
· Convey themes of current, sound and video through plasticity and rhythms, create the motion effect.
References that we have selected. Image: maryco studio
For three concepts, we hand-drawn the letters and translated them into vectors.
The first version of the logo
Image: OMA / designed by maryco studio
We chose a spelling in which vertical lines seem to cut the letters. Due to this, the forms come to life, the motion effect and displacement appears. When you look at this logo, it is intuitively clear how the dynamics will be built, how it can be played up.
The client liked the idea, but they weren’t hooked on it.
The second version of the logo
Image: OMA / designed by maryco studio
This version is more laconic, thin, without graphic deformations. But the motion effect is still there: contrasting strokes set the rhythm and at the same time lighten the shapes.
While discussing this decision with the client, we came to the conclusion that the typeface was too soft and sophisticated in character. As a result, this option was abandoned.
The third version of the logo
Image: OMA / designed by maryco studio
Image: OMA / designed by maryco studio
We have prepared two styles. The first is basic. It is grotesque with geometric, understandable and readable symbols. Such a logo is suitable for small formats, for example, for avatars on social networks.
For large media, we made a second face — added a glitch effect to the base. It divides letters horizontally and creates a slope, while the word “OMA” is easy to read.
This logo turned out to be more neutral — geometric, simple and complex at the same time. The client approved it.
Next, we created a 3D version of the logo. We picked up a texture and made a model that can be used in both static and dynamic versions.
Image: OMA / designed by maryco studio
Style-forming elements: fonts and colors
The first concept
Fonts. We chose Ambidexter and Manrope to create contrast, break order and grab attention. Ambidexter would do well for this task in headlines as an accent.
Colors. Based on the client’s wishes, we proposed a combination of white, grayscale, as well as purple, dark blue and pink in both muted and saturated shades.
Layout with fonts and colors from the first concept. Image: OMA / designed by maryco studio
Layout with fonts and colors from the first concept. Image: OMA / designed by maryco studio
This palette, especially the combination of neon pink and blue, pleased the client. However, this solution had a drawback: when OMA uses these colors on its Instagram, the feed will turn out to be too dark.
Unexpectedly for us, the client asked us to use yellow in the new concept, which he wanted to exclude in the first brief. We agreed that we would not choose an open and flashy shade, but a more complex one — appropriate in a digital environment.
Second concept
Colors. This time, the palette is based on yellow and grayscale. We suggested using blue, green and purple colors as visual accents.
Fonts. In addition to combining Ambidexter and Manrope, we have prepared two new font pairs: Akrobat and Le Murmure, Manrope and PT Serif.
The second identity concept. Three font combinations: Manrope and Ambidexter, Akrobat and Le Murmure, Manrope and PT Serif. Image: OMA / designed by maryco studio
Layouts of the second identity concept. New colors and three font combinations: Manrope and Ambidexter, Akrobat and Le Murmure, Manrope and PT Serif. Image: OMA / designed by maryco studio
As a result, the following font combination was approved:
· For the headlines, we use the elegant Le Murmure accent and the neo-grotesque Akrobat. In both fonts, there are elongated, restrained characters.
· We leave the minimalistic and readable Manrope for typing.
|
https://medium.com/@maryco/word-of-power-how-to-convey-motion-effect-by-typography-5901e0eafcd5
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[]
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2021-12-17 10:03:30.069000+00:00
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['Design', 'Logo Design', 'Design Agency', 'Brand Identity Design']
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Title Word Power convey motion effect typographyContent Word Power convey motion effect typography Creation dynamic identity video production OMA translated article previously published Skillbox Media design blog maryco Dec 17 2021·6 min read Image OMA designed maryco studio OMA full cycle video production Previously team filmed commercial 2020 company reorganized new brand positioning changed — also deal television program film updated brand needed new corporate identity logo 3D version splash screen color palette font OMA intended use identity video well office printing publication task hard restriction guideline 1 Reflect idea contained name “OMA” First connection physical Ohm’s law strength current Secondly mantra “Om” “Aum” — sacred sound called word power name contains wide range association electricity sound wave crucial convey image purity strength clarity movement logo 2 Use white black blue green color yellow red orange 3 Convey character brand OMA team develops new idea project know find nontrivial solution visual alive moderately minimalistic catchy approach build logo move smaller larger Moreover often logo dictate style like constant agreed OMA offer three version logo choose one refine use basis identity Logo development general concept different option reference client showed u minimalistic often abstract subtle optical illusion Image Advertising Agency GSP Seagate Building reference identified two key idea · Using three letter name logo — create vivid image emphasize character brand font · Convey theme current sound video plasticity rhythm create motion effect References selected Image maryco studio three concept handdrawn letter translated vector first version logo Image OMA designed maryco studio chose spelling vertical line seem cut letter Due form come life motion effect displacement appears look logo intuitively clear dynamic built played client liked idea weren’t hooked second version logo Image OMA designed maryco studio version laconic thin without graphic deformation motion effect still contrasting stroke set rhythm time lighten shape discussing decision client came conclusion typeface soft sophisticated character result option abandoned third version logo Image OMA designed maryco studio Image OMA designed maryco studio prepared two style first basic grotesque geometric understandable readable symbol logo suitable small format example avatar social network large medium made second face — added glitch effect base divide letter horizontally creates slope word “OMA” easy read logo turned neutral — geometric simple complex time client approved Next created 3D version logo picked texture made model used static dynamic version Image OMA designed maryco studio Styleforming element font color first concept Fonts chose Ambidexter Manrope create contrast break order grab attention Ambidexter would well task headline accent Colors Based client’s wish proposed combination white grayscale well purple dark blue pink muted saturated shade Layout font color first concept Image OMA designed maryco studio Layout font color first concept Image OMA designed maryco studio palette especially combination neon pink blue pleased client However solution drawback OMA us color Instagram feed turn dark Unexpectedly u client asked u use yellow new concept wanted exclude first brief agreed would choose open flashy shade complex one — appropriate digital environment Second concept Colors time palette based yellow grayscale suggested using blue green purple color visual accent Fonts addition combining Ambidexter Manrope prepared two new font pair Akrobat Le Murmure Manrope PT Serif second identity concept Three font combination Manrope Ambidexter Akrobat Le Murmure Manrope PT Serif Image OMA designed maryco studio Layouts second identity concept New color three font combination Manrope Ambidexter Akrobat Le Murmure Manrope PT Serif Image OMA designed maryco studio result following font combination approved · headline use elegant Le Murmure accent neogrotesque Akrobat font elongated restrained character · leave minimalistic readable Manrope typingTags Design Logo Design Design Agency Brand Identity Design
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189,284 |
Why is logo design important for a company?
|
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity is memorable, separates you from competition fosters brand loyalty, and is expected by your audience.
Let’s take a deeper look at all of these points below. Creates a Great First Impression
Your logo is the first thing that consumers will see. Acting as the face of your business, it’s vital that you create a strong first impression, otherwise, consumers may go elsewhere. Creating an eye-catching design will
make your audience take notice, so learning how to make a logo should be your first step. You can create your own logo at Wix.com using their logo maker — with your own added customizations like color choice, fonts, and shapes. Another good way to get your logo designed online is with Logogenie’s online logo maker. You can choose from thousands of logo templates and personalize your logo with easy-to-use online tools or
use an AI tool to design your logo.
Gets You Recognized
For a business logo to be effective, it needs to be easy to recognize both in large and small print. Customers need to recognize your company with ease, whether it’s displayed on a smartphone, a digital advert, or plastered on a billboard. For consumers to identify your logo, it needs to have a simplistic design and should not compete with other business logos design. The last thing you want is to run an advertising campaign and find customers confusing trademarked logos with yours. You should also know that having a logo that is
similar to a trademarked one could land you in legal trouble.
Fosters Brand Loyalty
In addition to boosting brand recognition, a logo can be an effective tool for developing brand loyalty. Having a logo that your consumers latch on to both mentally and physically will turn potential consumers into loyal
followers of your brand. Depending on the business you run, it’s possible to distribute merchandise or promotional items that feature your logo. There are
lots of companies that hand out free business shirts and pens with their logo prominently displayed on them to spread brand awareness. Proof of Your Professionalism
Building credibility as a business is key to securing long-
lasting customers. Without a reputable logo, there is no real business, so while a logo may act as a small aspect of your company’s day-to-day operations, they
are still an important part. In the modern world, we live in, potential customers know what they want, so having a prominent logo will help portray you as a reliable and trustworthy business.
Builds Trust
No matter what kind of company you run, it’s likely that you have a pool of competitors who are fighting for the same customers. Trust can go a long way in establishing a successful business, so if you are wanting to attract a young audience, for example, your logo should follow suit and fit the message you’re trying to convey. You may not realize it, but the choice of color you pick for your logo can have an impact on how successful your brand is. Blue is known to stir up trust, whereas excessive yellow can make your consumers
anxious. For your audience to believe in your brand’s message, having a logo that sparks positivity is key.
Establishes an Emotional Connection
When you think about all the famous logos from big giants, what kind of emotion do you experience? Logos tend to be the first thing that creates the emotional connection that you have with your favorite brands. If
consumers can connect with your logo design on a personal level, they’re far more likely to never forget your brand, and if they have good memories of your
company, they are likely to stay loyal to your business and continue to use your products and services. If a logo is poorly designed, this can turn consumers off and cause them to go elsewhere with a company they
feel more comfortable with.
Creates Consistency
We live in a world where companies exist on various platforms, such as social media platforms like Facebook, Instagram, and Twitter. When creating a
logo for your business, it needs to be rubber-stamped everywhere in order to make an impression. Having some sort of consistency is vital for ensuring your
company is properly and clearly represented, regardless of where it appears. Consistency helps keep your business relevant, establishes your reputation,
and maintains your message.
|
https://medium.com/@codeforstartup/why-is-logo-design-important-for-a-company-dc32c230bba6
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[]
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2021-11-27 11:43:13.100000+00:00
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['Graphic Design', 'Logo Design', 'Logo Designing Services']
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Title logo design important companyContent logo important grab attention make strong first impression foundation brand identity memorable separate competition foster brand loyalty expected audience Let’s take deeper look point Creates Great First Impression logo first thing consumer see Acting face business it’s vital create strong first impression otherwise consumer may go elsewhere Creating eyecatching design make audience take notice learning make logo first step create logo Wixcom using logo maker — added customizations like color choice font shape Another good way get logo designed online Logogenie’s online logo maker choose thousand logo template personalize logo easytouse online tool use AI tool design logo Gets Recognized business logo effective need easy recognize large small print Customers need recognize company ease whether it’s displayed smartphone digital advert plastered billboard consumer identify logo need simplistic design compete business logo design last thing want run advertising campaign find customer confusing trademarked logo also know logo similar trademarked one could land legal trouble Fosters Brand Loyalty addition boosting brand recognition logo effective tool developing brand loyalty logo consumer latch mentally physically turn potential consumer loyal follower brand Depending business run it’s possible distribute merchandise promotional item feature logo lot company hand free business shirt pen logo prominently displayed spread brand awareness Proof Professionalism Building credibility business key securing long lasting customer Without reputable logo real business logo may act small aspect company’s daytoday operation still important part modern world live potential customer know want prominent logo help portray reliable trustworthy business Builds Trust matter kind company run it’s likely pool competitor fighting customer Trust go long way establishing successful business wanting attract young audience example logo follow suit fit message you’re trying convey may realize choice color pick logo impact successful brand Blue known stir trust whereas excessive yellow make consumer anxious audience believe brand’s message logo spark positivity key Establishes Emotional Connection think famous logo big giant kind emotion experience Logos tend first thing creates emotional connection favorite brand consumer connect logo design personal level they’re far likely never forget brand good memory company likely stay loyal business continue use product service logo poorly designed turn consumer cause go elsewhere company feel comfortable Creates Consistency live world company exist various platform social medium platform like Facebook Instagram Twitter creating logo business need rubberstamped everywhere order make impression sort consistency vital ensuring company properly clearly represented regardless appears Consistency help keep business relevant establishes reputation maintains messageTags Graphic Design Logo Design Logo Designing Services
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189,285 |
Big Brand Logo Redesign — Before and After Comparision
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Logos are the most publicly recognizable branding a brand can have, customers can easily identity a brand by its logo and usually associate trust with logos they can identify. Most major brands look to get their logos redesigned from time to time so that their brand’s logo look modern.
Usually a new logo is unveiled when the brand takes on a new approach or direction with its products or services. Its very hard to get this right and usually there is almost always mixed reactions to this change. And trust me when I say this iconic brands that shell out a lot of money and resources for a logo redesign can still get it wrong.UnderConsideration is a great place to keep an eye on some of the best stuff happening around this space.
old vs new logo
Today we will be taking a look at some of these big brand logo redesigns and see which ones were received positively and which of them were a disaster. Let us know what you think of these via the comments below.
Logo Redesign Before and After
Tampa Bay Buccaneers
Tampa Bay Buccaneers
Bucs are a professional American football team based in Tampa, Florida. They play in the South Division of the National Football Conference (NFC) in the National Football League (NFL). The new look is a much more polished version and surprisingly looks good. More info.
Australian Institute of Sport
Australian Institute of Sport is a leading sports training institution in Australia. They worked with Landor Sydney to come up with the brand’s bold intent. Gold was selected as one of the core colours of the brand as it reflects the pursuit of gold for Australia. The new logo consists of five golden lines resembling tracks, curved into the shape of Australia.
Australian Institute of Sport
Oxford Dictionaries
Oxford Dictionaries probably offers the most comprehensive coverage of English from around the world and is very likely the foremost authority on current English usage. Their new logo looks like a flipped version of Beats by Dr.Dre in a blueish color.
Oxford Dictionaries
Fitness First
Fitness First is one of the largest privately owned health club group in the world, consisting of over 500 clubs worldwide with over 1 million members span across 21 countries. They recently unveiled their new brand positioning, strategy, visual identity and tone of voice by partnering with UK based TheClearing. This new look goes with a much more powerful 1F monogram.
Fitness First
Marriott Hotels
Marriott Hotels is trying to push its M to an iconic status by making it front and center with the new logo. They entrusted New York based agency Grey NY to create the new logo.
Marriott Hotels
Epicurean
Epicurean sets the standard for today’s well-equipped kitchen with premier cutting surfaces and essential utensils. They pride themselves in their craftsmanship and innovative designs and aim to make their products using environmentally friendly and durable materials. The new logo certainly conveys the message that the product has something to do with kitchen. The new identity was designed by Duffy & Partners
Epicurean
Black & Decker
Black & Decker is an American power tools and hardware accessories manufacturer. They have recently moved away from the traditional hexagonal nut logo which was in use from 1921 and rebranded themselves as Black+Decker. The agency behind this new design is Lippincott
Black & Decker
Netgear
Netgear is an American manufacturer of computer hardware and networking equipment. This new logo comes from Siegel+Gale and if you look closely you can see that the letter-forms has been extended which is most obvious around the E and T, the spacing between the letters has been reduced all of which gives the logo a much more professional look.
Netgear
Visa
Visa is one of the biggest players in global digital payments and this logo redesign is telling me that even the big players can get it wrong. I am lost as to what was the real need for this re design.
Visa
Cadillac
Cadillac is a division of GM that markets luxury vehicles. The company was named after Antoine Laumet de La Mothe, sieur de Cadillac, the founder of the city of Detroit, and the Cadillac crest is based upon his coat of arms.
Cadillac
Made in Britain
Made in Britain aims to showcase products made in Britain, the organization behind it unveiled a new logo designed by The Partners. The new logo takes its inspiration from the Union Jack and also acts an arrow that points to the products made in Britain.
Made in Britain
Academy of Motion Picture Arts and Sciences (AMPAS)
Academy of Motion Picture Arts and Sciences unveiled a new logo for the first time in the company’s history. The new logo spotlights the Oscar in negative space within a triangular shape which forms an A. Creative agency 180LA helped develop the new visual identity for the Academy. Check out their post on the redesign here.
Academy of Motion Picture Arts and Sciences (AMPAS)
South Australia
South Australia‘s new brand logo was designed by Ken Cato. The idea behind the logo was to covey a message SA is the the central doorway to the whole of Australia. If you look at Australian map you will see that the doorway represented with the logo is the state of South Australia.
South Australia
State of Colorado
State of Colorado is known for its snowy mountains, craft beer and microbreweries had a logo refresh recently. Evan Hecox was the designer who came up with the new logo. Its said the logo was inspired by their mountains and the license plate used by the state.
State of Colorado
Envato
Envato I am a recent addition to the Envato family and it has been such a lovely experience working with them. Envato runs a variety of digital marketplaces where you can get everything you need for you next creative project. We recently gave a make over to our logo, one of the many changes that are coming to our marketplaces. We opted for a flat and clean design for the logo redesign.
Envato
Optus
Optus underwent a massive re brand in 2013 that unveiled a new logo , mascot and brand identity. This new identity was designed by RE. They moved away from a corporate type logo to something much more fun.
Optus
Pandora
Pandora is used by millions of people every month to listen to music they love. When they decided to go with a logo refresh they handed it over to their internal design team which resulted in a bolder modern identity for the new logo.
Pandora
MailChimp
MailChimp recently redesigned their logo to look more modern without drastically changing it. The design was conceived by graphic designer Jessica Hische.
MailChimp
Facebook’s Logo
Facebook did push out a small change to its f logo, when it decided to eliminate the light blue line at the bottom of its previous logo. This small change gave this logo a very flat look which is probably what they were looking for.
Facebook’s f Logo
Instagram
Instagram has a wordmark logo and the new redesign has a smoother and more fluid look to it. The logo was designed by Mackey Saturday, you can see more on this design on Dribbble
Instagram
Firefox
Firefox also opted for a minimal change to modernize their logo. The Mozilla designer team was responsible for this redesign, you can find more info on this redesign on Mozilla designer Sean Martell’s blog
Firefox
Philips
Royal Philips added a bit more color and a few curves to its existing logo for their logo re-brand. I believe this was designed by their in-house design team and you can learn more about this from a blog post on stocklogos.com
Philips
Mall of America
Mall of America worked with Duffy and Partners did a major redesign of the logo by added more vibrant and colorful ribbons. According to the company representative ” The fluid motion of the ribbons represents the Mall’s constant change and innovation, while the ribbons themselves are more literally interpreted as a representation of shopping and gift-giving. “. Read more on this redesign via their press release
Mall of America
eBay
eBay‘s logo redesign kept somewhat the old colors but took out the disorderly letter arrangement and opted for a clean minimal look which was more corporate in nature. Some felt that the connected and diverse nature that was represented with the old logo was lost with the new redesign.
eBay
Bing
Bing Microsoft’s attempt at a search engine got a new logo, which most likely was designed by the in house designers at bing. This new logo moves away from the traditional blue to an warmer orange color. Get more info on this redesigns from the designers at bing blog
Bing
Microsoft
Microsoft‘s logo was getting kinda dated and they pushed out a colorful and clean logo that incorporated the Windows colors, in the form of four square tiles.
Microsoft
Google
Google took a flat approach to their logo redesign which looks really good across all devices.
Google
Motorola
Motorola being a Google property opted for a re-design that closely aligns with the minimalist and flat design approach seen with the recent Google changes. You can also see the prominent mention of Google on the new logo.
Motorola
Yahoo
Yahoo did something called “30 Days of Change”, during which they revealed a new variation of their logo each day. The final logo was something that the Yahoo design team and Yahoo CEO Marissa Mayer worked on. Read what the CEO had to say on their logo redesign.
Yahoo
YP
YP is a North American based paid-advertising search directory operated by AT&T. With a logo from the print era this redesign ushers a new digital and mobile era for this brand. They moved away from the iPhone app like icon to a cleaner logo. The new identity was designed by Interbrand, read more about it on popsop
YP
American Airlines
American Airlines logo redesign was a simplified, abstract take on the airlines’ eagle mascot which also doubles up as the tailplane. Read more about the re-brand here
American Airlines
Hooters
Hooters‘s new logo gives it a more modern look without removing the classic “naughty” identity of the brand but for some reason the owl in the logo look very clip arty to me. The new logo was designed by Atlanta based Sky Design to coincide with their 30th anniversary.
Hooters
TGI Fridays
TGI Fridays has got a new logo that dropped the apostrophe and has got a more streamlined look. This design was conceived by Teviot.
TGI Fridays
Wendy’s
Wendy’s broke away from its old wild west shop sign look to something clean, friendly and very modern. This new redesign radiates freshness, a new strategy that was also reflected in their recent marketing strategy.
Wendy’s
When updating your logo in the digital age, some key things to remember is to make sure the logo aligns with your brands vision and it scales well from print to mobile.
Some of the interesting trends in recent logo changes are flat and minimalist design, wider spacing etc all of which will help you logo transform gracefully between different medium. Also brace for criticism when you launch the new logo, most people don’t like change but change as they say is inevitable.
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https://medium.com/@saijogeorge/big-brand-logo-redesign-before-and-after-comparision-b2c6f132084d
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['Saijo George']
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2015-06-13 03:49:34.263000+00:00
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['Logo Design']
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Title Big Brand Logo Redesign — ComparisionContent Logos publicly recognizable branding brand customer easily identity brand logo usually associate trust logo identify major brand look get logo redesigned time time brand’s logo look modern Usually new logo unveiled brand take new approach direction product service hard get right usually almost always mixed reaction change trust say iconic brand shell lot money resource logo redesign still get wrongUnderConsideration great place keep eye best stuff happening around space old v new logo Today taking look big brand logo redesigns see one received positively disaster Let u know think via comment Logo Redesign Tampa Bay Buccaneers Tampa Bay Buccaneers Bucs professional American football team based Tampa Florida play South Division National Football Conference NFC National Football League NFL new look much polished version surprisingly look good info Australian Institute Sport Australian Institute Sport leading sport training institution Australia worked Landor Sydney come brand’s bold intent Gold selected one core colour brand reflects pursuit gold Australia new logo consists five golden line resembling track curved shape Australia Australian Institute Sport Oxford Dictionaries Oxford Dictionaries probably offer comprehensive coverage English around world likely foremost authority current English usage new logo look like flipped version Beats DrDre blueish color Oxford Dictionaries Fitness First Fitness First one largest privately owned health club group world consisting 500 club worldwide 1 million member span across 21 country recently unveiled new brand positioning strategy visual identity tone voice partnering UK based TheClearing new look go much powerful 1F monogram Fitness First Marriott Hotels Marriott Hotels trying push iconic status making front center new logo entrusted New York based agency Grey NY create new logo Marriott Hotels Epicurean Epicurean set standard today’s wellequipped kitchen premier cutting surface essential utensil pride craftsmanship innovative design aim make product using environmentally friendly durable material new logo certainly conveys message product something kitchen new identity designed Duffy Partners Epicurean Black Decker Black Decker American power tool hardware accessory manufacturer recently moved away traditional hexagonal nut logo use 1921 rebranded BlackDecker agency behind new design Lippincott Black Decker Netgear Netgear American manufacturer computer hardware networking equipment new logo come SiegelGale look closely see letterforms extended obvious around E spacing letter reduced give logo much professional look Netgear Visa Visa one biggest player global digital payment logo redesign telling even big player get wrong lost real need design Visa Cadillac Cadillac division GM market luxury vehicle company named Antoine Laumet de La Mothe sieur de Cadillac founder city Detroit Cadillac crest based upon coat arm Cadillac Made Britain Made Britain aim showcase product made Britain organization behind unveiled new logo designed Partners new logo take inspiration Union Jack also act arrow point product made Britain Made Britain Academy Motion Picture Arts Sciences AMPAS Academy Motion Picture Arts Sciences unveiled new logo first time company’s history new logo spotlight Oscar negative space within triangular shape form Creative agency 180LA helped develop new visual identity Academy Check post redesign Academy Motion Picture Arts Sciences AMPAS South Australia South Australia‘s new brand logo designed Ken Cato idea behind logo covey message SA central doorway whole Australia look Australian map see doorway represented logo state South Australia South Australia State Colorado State Colorado known snowy mountain craft beer microbrewery logo refresh recently Evan Hecox designer came new logo said logo inspired mountain license plate used state State Colorado Envato Envato recent addition Envato family lovely experience working Envato run variety digital marketplace get everything need next creative project recently gave make logo one many change coming marketplace opted flat clean design logo redesign Envato Optus Optus underwent massive brand 2013 unveiled new logo mascot brand identity new identity designed moved away corporate type logo something much fun Optus Pandora Pandora used million people every month listen music love decided go logo refresh handed internal design team resulted bolder modern identity new logo Pandora MailChimp MailChimp recently redesigned logo look modern without drastically changing design conceived graphic designer Jessica Hische MailChimp Facebook’s Logo Facebook push small change f logo decided eliminate light blue line bottom previous logo small change gave logo flat look probably looking Facebook’s f Logo Instagram Instagram wordmark logo new redesign smoother fluid look logo designed Mackey Saturday see design Dribbble Instagram Firefox Firefox also opted minimal change modernize logo Mozilla designer team responsible redesign find info redesign Mozilla designer Sean Martell’s blog Firefox Philips Royal Philips added bit color curve existing logo logo rebrand believe designed inhouse design team learn blog post stocklogoscom Philips Mall America Mall America worked Duffy Partners major redesign logo added vibrant colorful ribbon According company representative ” fluid motion ribbon represents Mall’s constant change innovation ribbon literally interpreted representation shopping giftgiving “ Read redesign via press release Mall America eBay eBay‘s logo redesign kept somewhat old color took disorderly letter arrangement opted clean minimal look corporate nature felt connected diverse nature represented old logo lost new redesign eBay Bing Bing Microsoft’s attempt search engine got new logo likely designed house designer bing new logo move away traditional blue warmer orange color Get info redesigns designer bing blog Bing Microsoft Microsoft‘s logo getting kinda dated pushed colorful clean logo incorporated Windows color form four square tile Microsoft Google Google took flat approach logo redesign look really good across device Google Motorola Motorola Google property opted redesign closely aligns minimalist flat design approach seen recent Google change also see prominent mention Google new logo Motorola Yahoo Yahoo something called “30 Days Change” revealed new variation logo day final logo something Yahoo design team Yahoo CEO Marissa Mayer worked Read CEO say logo redesign Yahoo YP YP North American based paidadvertising search directory operated ATT logo print era redesign usher new digital mobile era brand moved away iPhone app like icon cleaner logo new identity designed Interbrand read popsop YP American Airlines American Airlines logo redesign simplified abstract take airlines’ eagle mascot also double tailplane Read rebrand American Airlines Hooters Hooters‘s new logo give modern look without removing classic “naughty” identity brand reason owl logo look clip arty new logo designed Atlanta based Sky Design coincide 30th anniversary Hooters TGI Fridays TGI Fridays got new logo dropped apostrophe got streamlined look design conceived Teviot TGI Fridays Wendy’s Wendy’s broke away old wild west shop sign look something clean friendly modern new redesign radiates freshness new strategy also reflected recent marketing strategy Wendy’s updating logo digital age key thing remember make sure logo aligns brand vision scale well print mobile interesting trend recent logo change flat minimalist design wider spacing etc help logo transform gracefully different medium Also brace criticism launch new logo people don’t like change change say inevitableTags Logo Design
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An interview with Marty Neumeier (Video Podcast)
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Table of Contents
PS. Below you will find an auto-generated transcript of this episode.
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Introduction
Marty Neumeier:
Understanding how brands work will make your work so much more powerful and give you access to better projects, because you’re thinking in a way that matters to a business.
Arek Dvornechuck:
What’s up branding experts? Arek here at Ebaqdesign, and my guest today is Marty Neumeier. And Marty is a brand consultant now, but he began his career as a designer working for over 15 years in brand design and advertising and soon he added writing and strategy to his repertoire. And move to Silicon valley to work with big bands like Apple, Adobe, Kodak, HP and hundreds of others. And now Marty works as a director or CEO Branding at Liquid Agency. And Marty has also written several best-selling books, including “The Brand Gap”, which is a book outlining how to bridge the distance between brand strategy and design. And this is the book we are going to talk about today. So Marty is the foremost expert when it comes to brand strategy. And that’s why I really wanted to have him on our podcast today to talk about becoming a bandmaster and almighty, thank you so much for taking the time to join us on our podcast. Okay. So first I want to say to our listeners that the book is, is probably quite different than anything else out there in the sense that the book is, is brief, but, uh, don’t get me wrong. The book is very informative and it’s packed with lots of great tips. And as Marty explains himself, I know you’re a busy, my goal is to get you started right away. So you can read most of my books on a sort of plane, right? So there is no fluff, no filler smarter, just get straight down to the point, which I really like, okay, mark, this, you present in your book, five disciplines. I wanted to make this podcast actionable for our listeners. And talk about a bit about each of those five disciplines. Okay. But we thought we’d do that. I wanted to start with a basic question. What is a brand? Because it might be a trivial question for some, but I think it’s important to just get us on the same page. So whether it is for designers who want to become a strategist or for entrepreneurs interested in brand strategy, so different experts will define what a brand is differently. So what’s your best definition of what is a brand
Marty Neumeier:
I’d like to start with what a brand isn’t, because there’s so many definitions out there and I find most of them unhelpful. So if the goal is to be helpful to today, to, to your listeners, um, I first have to kind of address all the other definitions, which aren’t completely false, but they’re just not very useful. So the F the first one is that a brand is a logo. People often stay, look at the, on that package there, can we make that brand a little bit bigger? Uh, what they mean is the logo or the trademark. Um, and we just have to that’s, that’s the oldest wrong definition, uh, out there. In fact, that’s completely wrong that a brand is a logo or a logo is a brand. We have to just get rid of that. And so what, let’s move on to another one. That’s a little harder to get rid of. Some people say brand, when they mean a product, like what, which brand did you buy? That’s wrong too. You can’t buy a brand. You can buy a product, come back to that one. The other one is that this is a more sophisticated run. A brand is the sum of all impressions, all the impressions we get about a product, a service, or a company, add those all up. And that’s the brand. That’s very appealing to people in the advertising business, for example, because they, they want to sell impressions, right? They get paid by the impression they get a percentage of each impression. So the more impressions they sell the better. So that’s the way they presented the sum of all impressions. So let’s create a lot of impressions, but anybody in the business knows that not all impressions are created equal, right? So some things aren’t impressive at all. They they’re, they’re not even impressions. You don’t even notice them. Other ones are huge. They’re super important. So that’s not a very useful definition. Another one to address is the one that I hear from CEOs and leaders of companies, which is, they say our brand is our promise to our customers. That’s not entirely wrong. A brand does create a sort of implied promise, but typically you’re not telling people, we promise to, you know, fill in the blank. Then we never say that, you know, it’s something that customers take from what you’re doing. They see an implied promise, and that’s good, but it doesn’t help you to think of a brand as a promise, just discount all those. And I think the best way to look at a brand is to think about it as a person’s gut, feeling about a company, product or service. It’s a gut feeling because people are attracted to companies and products, emotionally, as much as we like to think, we make our buying decisions. Logically there is a bit of logic, but mostly we make them because it’s an emotional connection that we feel strongly about or strong enough to make a purchase to gut feeling. And so right there that makes it more difficult right now. And now we’re dealing with gut feelings instead of actual data and, you know, things like that. So it’s a person’s gut feeling, not a company’s gut feeling company’s got feeling is not going to create the brand. It’s what customers think of you. Again, a brand is a person’s gut feeling about a company, product or service. Now what that says to anybody creating brands is it’s not important. What you say the brand is as the company, it’s what customers say. It is. The customer defines what the brand is. And once you know that, then you realize, well, that’s where the work is. The work is in people’s heads. You’ve got to how they think about your product or your service. So, and that’s what has happened. You have to change people’s minds, you have to change their lives. And that means knowing about summers really deeply,
Arek Dvornechuck:
Right? So just to sum up for our listeners, our brand is not a logo and it’s not a product or service. It’s just a person’s gut feeling. And each person is going to have a different feeling, right?
Marty Neumeier:
Every person has a different brand of you. The goal is to get as many people thinking about it the same way as you can, but you can never get everyone thinking the same way. So do the best you can, but you need to know what people are thinking. And you also need to know which customers bought, not going to get them all, which customers do you want, and which customers can you get based on your offering, because those customers be your customer tribe. And typically they have in common with each other. And that’s why you want to pick carefully. You want a strong tribe because you’re working with them because they’re buying your products. You make them a stronger tribe, stronger people, because the strongest tribe, usually in the long-term, you don’t want to be selling to people who don’t have the money, or aren’t loyal in nature, or are only looking at you as a transaction. You know, those kinds of things don’t make for a good tribe. So you want the best people you can get. You may have to compete with other companies to do that right, to get those people. So that’s where the work is. And so branding is a lot of strategy and it’s also execution. So you can have great strategy and it could on paper look like it’s going to really drive success for the company, but you have to execute that. And that’s where design and creativity comes in. And that’s no easy trick to get really good design that’s on strategy. And that’s going to change people’s minds and win their hearts. That’s the connection we have to make between design and strategy. They have to connect and they haven’t connected for a long time. That’s the movement that’s happening that we’re calling branding is to get those two things together, strategy and customer experience.
Arek Dvornechuck:
And that’s the premise of your book, right? So it takes both strategy and creativity. So good strategy and good creativity. Also, you point out in your book that the problem is that the strategists think differently. They are more analytical, logical, linear, or concrete, and designers are more like emotional, intuitive. They think visual, physical, that’s the premise of the book. There is a gap between them and we need to work together as a team to bridge that gap and to build a charismatic brand, right? That’s it. And
Marty Neumeier:
Interestingly, those two ways of coming at the world, one is sort of the logical way. And the other one is more creative way mirror. The way our brains work, the human brain is divided into two halves. And the feeling is that one half is much stronger in the creative side and the other half is stronger on the analytical side. And that’s the way society is broken up too. There’s people that are good at one and not good. The other, most people are better at one than the other. A few people are good at both. They’re strategic and they’re creative. They’re analytical and really imaginative at the same time though. But those people are rare. Maybe one in 10, people are like that. Most people fall to one side or the other because they are really successful doing it. That way. We learned that early on in our lives, which of the two sides are best for us. And we work at, you know, we learned to be better at that. And then for us, the world starts to look like that. To us. We think everything should be creative or everything analytical depending on our orientation to the world. No, we are
Arek Dvornechuck:
Going to take a quick break here, but we’ll be right back. Listen. My mission is to help people build and design iconic brands. So whether you’re a business leader who wants to become more intentional with branding and all of its aspects, or you’re a creative professional who wants to attract powerful clients and surely be able to help them with branding, then you need to start with a discovery session in order to develop a strategy that will inform all your creative work and everything that you need in order to learn how to do that. You can find in my online courses at com slash show, where I share with you, my worksheets, case studies, video tutorials, and all the additional resources to help you feel safe and strong about your process. Now let’s get back to our interview.
Marty Neumeier:
Now in business, a business makes up for analytical people because it ties into math. So well ties into profits and dollars and everything. It’s a natural to get political people into a business. It’s not so natural to get creative people. And that’s the missing element. So when you get people involved in a well-organized business, it produces greatness. I look at apple slightly more on the creative side than on the business side, but pretty well. And so you get these great products that actually work, and you get this tribe of people that are crazy for the company. They just love it. And they were going anywhere else. Okay. So, so that comes from having a charism. That’s a charismatic brand where you get both sides, analytical and creative working together. So yeah, that’s the gap. And I’ve been working for almost 12 years to close that gap and I’m seeing good progress, but you know, this is going to take a long time because we’ve had a century of people discounting native thinking, the left brain, which is the analytical brain acts that bully the other side of the brain. It’s smart enough to be a bully. Whereas creative people tend to not be bullied. They’re open they’re everything. They’re open to experience their brains. Don’t work that way. That’s another reason that creativity has been kind of blocked in a lot of companies, but now it’s quite different in companies are actively looking for creative people. And now we’ve got to create real progress and business.
1. Differentiate
Arek Dvornechuck:
Bending is the process of connecting good strategy with good creativity that brings to talking about those five disciplines of branding, right? So starting with discipline, number one, which is differentiate. So here you talk about three basic questions that we need to find compelling us to be in order to build a charismatic brand, right? So those three questions are, who are you? What do you do? And why does it matter? And as you say in your book, and I also have experienced that with my clients, that most companies have trouble us reading them, especially the second and the third one. So why does it matter? That could be a quite problematic question to us where, so can you talk to us a bit about this first discipline and perhaps give us some examples of sort of brands. The three
Marty Neumeier:
Questions are about three different aspects of a business. Who are you? What do you do as a matter, why are you is who are the founders of the group? Why are they doing it? What’s their passion, their passion do this. What’s the vision of this company. You know what, what’s the purpose of this company in a broader context, you know, beyond making money, what are they trying to do? People want to know that? So that’s really important. Second question is pretty easy. It’s what business are you in? In other words, what is the category that you’re selling? Oh, it’s a retail bank. Oh, well, we sell, you know, the software or, you know, whatever it is, you need to know where you’re playing, what you know, name, the playing field that you’re on. So that’s pretty easy. The last question is hard. Why does it matter? That’s really getting at the definition of a brand. Why does it matter to customer? Why should they care? Why should they choose you over a competitor? The answer to that one is usually rooted. Different customers have to see you as different in some important way that does something right, that they want. If you’re the only one, they have no choice, but to come to you and pay whatever you want to charge, if they can afford it, if they see that you’re the only one and they can’t afford it, you know, maybe someday they will, they’ll go someplace else because they can’t afford the best, but they definitely have an idea of what’s the best. And that’s very valuable for a company to be seen as is the best at something. And typically the best isn’t about doing higher quality products or services that doing something different and being seen as the only in that industry for your customers. And then they’ll do anything to have that, to choose that product service over the other ones. So you have to have that. So differentiation is the basis of any good brand without that you’re stuck. You’re not going to go anywhere.
Arek Dvornechuck:
Right. Also it’s about specialization here, right? It’s about being super focused and also, right. You should be number one in your car to go to any, if you cannot then, you know, define another category, right? So
Marty Neumeier:
If you’re, if you’re number one or number two, or maybe number three, if you’re number five or number seven in the ranking, in your customer’s mind, the only way you can win is by just suffering. You know, just getting lucky and making a few sales or lowering your price so that you can compete. That’s not a good thing to do. So if you’re lowering your price just to compete, that’s your branding. Uh, you should be different enough where you don’t have to lower your price. So if yourself below lowering your price, been a customer, then go back to where one you’re out, your differentiation be more different in some way, it was finding a niche, finding some space that you can own. It’s important to customers, enough customers to build a business on.
2. Collaborate
Arek Dvornechuck:
Right. Okay. So the second discipline, uh, we’re going to talk about is collaborate, right? So can you talk about how brands are built and why collaboration models and basically the premise of this, the second discipline is that it takes collaboration to build a brand. So it’s just not about executives and marketing people who manage the brand, but also are all sort of, you know, the, uh, specialists like strategy consultants, design, funerals, PR firms, advertising agencies, industrial designers, and so on. Branding requires a team of specialists. They’re sharing ideas and working together towards a common goal. So can you just talk to us a bit about this second discipline? Yeah. So
Marty Neumeier:
Collaboration requires people, right? Like with any, you don’t want everybody to have the same skill. Well, nobody’s going to have all the skills. You don’t want a football team, or every player is a kicker, right? Passers and whatever, or you’re blank. You want variety on your team and you want every player on the team to go really deep into something, to be really expert at something and probably not very expert at other things. So that means you need to collaborate. So, you know, so it’s those two things go together, specialize and collaborate. So you become a specialist and work with other people, uh, in the capacity that, you know, best. If you’re a graphic designer, you want to be the graphic designer on the team, right? If you’re a business consulting firm, you want to be the business consulting firm or that team. So everybody needs to specialize and then they can work together. So a good example is, uh, he would works on a collaborative model. So Hollywood is just a big industry where you have a lot of specialists. You have actors, you have directors, you have set designers, you have sound people. You have, you have artists who work on backgrounds and you, you know, just like hundreds of people, you you’ve sat in a movie and watched all the credits and you go, how can so many people work together on one two-hour movie? I mean, it’s thousands of people. Well, because that’s what it takes. And this is the same with the brand. A big brand takes quite a bit of people somewhere on the inside of the company. Some are on the outside. And so what you do is you build a big team to make that movie. And when the movie is done, large park team, go back to their businesses and they go and do a movie for somebody else. They just, they go back into their, uh, their, their specialties and get another client. So that’s the sensor bill too. So someone has to orchestrate all that too. You know, I mean, that’s a lot of P two. And so you need new ways to do that. You need like brand Bree. You need someone to manage the whole project. You need team managers, you need a lot of coordination. And so if you don’t know how to that, or you’ve never worked on a team successfully, probably not gonna get a chance to, because you know, you have to sort of work your way into this, this knowledge out of work with people. And when you, when people find out you’re a really good collaborator, they’ll want you on their team in the, but it’s not something that’s taught in design school or in business school, how to collaborate. It’s just not. So that’s one of the teaching in our first course or brand or class masterclass one. So that’s the importance of that. No brands are built by one person.
3. Innovate
Arek Dvornechuck:
Okay. So, uh, and the next discipline is innovate. So here we talk about the importance of execution. So if you have good strategy, but poor execution is not going to work, as you mentioned at the beginning. So in this part, you talk about innovation that it requires creativity, which means thinking fresh ways, right? So can you just give us an overview of this third discipline and how you see that? Yeah.
Marty Neumeier:
It’s really important not to do what everybody else is doing. And what’s hard about that is most of us, the way we learn is by imitating other people, right? We see somebody do something and then we go, I can do that. And we practice a bit and we get good at it. And we admire people’s skills. And so we want to have those skills too. And that’s great. That’s good for learning, craft, whatever you’re learning. You know, you have to learn by watching other people, but to succeed in a brand situation, you have to go further than that. And then you have to do something that’s never been done before. A lot. You have to do a lot of that. You have to always be thinking in fresh ways. You don’t have to be completely innovative, but you need to be at least fresh. You need to surprise people. Surprises is half the battle. And branding is surprising customers with what you create, what you say, all those kinds of things surprise them in a good way, because if there’s no surprise, they understand that there’s not anything new here. If there’s nothing new, there can’t be anything really valuable that they’ll want to pay for here. If there’s nothing valuable, then you’re a, basically a commodity and you have to lower your price. So, um, being surprising in the right way is really important. So that’s what innovation does for branding. And it can do it at the product level. At the messaging level, at the business model level, innovation is super important. And yet it’s, again, not something that’s taught in school as a subject, and it should be because without it, you’re just not going to build an important company, right? You’re just not, you’re going to be a commoditized company where you’re selling your products on price. You have to do something different, but of course you can be different and not be good, right? There’s a lot of different things that are just bad. And that’s probably why they’re different. There has to be different and good. Those two things have to come together. When you can put those two things together, you’ve got the basis of a very strong offering where you find that kind of thinking is in the creative arena, you don’t find it so much in business schools. You know, business schools teach you to mitigate risk, to play it safe, to protect the company, to keep it running smoothly, like, like piloting a ship between reefs. You gotta be really careful. Don’t wreck the ship. That’s a lot of what, uh, an MBA teaches you to do. Design school teaches you to go right for what customers love and create some experience for them. That’s magic. So that’s way different than what you learn in business school, but you need both to create a very strong brand. So that’s logic plus magic,
Arek Dvornechuck:
Right? And the, also in this part, in the book, just for you guys, really give us principles for coming up with a good brand name. What are the qualities of a good brand name? You talk also about icons, packaging, web designers, so on. So if you guys want to learn more, I invite you to check out the book.
Marty Neumeier:
So my background is in design. That’s all I ever wanted to be when I was younger, just as a designer, I started moving into branding because I realized that design is not very powerful on its own. It’s only powerful when it connects with something that matters to businesses and branding is that area where design and business success overlap. So that’s why you want to be in branding and not just design. If you’re a designer, understanding how brands work will make your work so much more powerful and give you access to better projects, because you’re thinking in a way that matters to a business. But that doesn’t mean that all the other stuff you do, isn’t super important. All that craft stuff that you do, all that quality that you put into everything really important. And don’t ever cut back on that. There’s such a need for that, but it’s just, if you want the best projects and the most influence in the world, connect your design work to branding,
Arek Dvornechuck:
Right? So that’s for, for you guys go on to become strategist. And, and I can definitely relate to that because all I wanted to do when I started, when I was 16, I just wanted to design and I love designing. But as you already mentioned, design on its own, it doesn’t give you that much power. You actually need to get to know how business people think and to be able to explain some of your creative choices and work with them. So I really appreciate you and all the content you’re putting out to teach us as designers and open our minds and learn how actually branding works. You know how we should combine strategy with design, right? Not just,
Marty Neumeier:
If you want to be a strategist, you don’t have to be a strategist, have to be a designer who understands strategy. So you know how to contribute to the whole project in a way that really makes a difference. And also it allows you to get better work because you can talk about it, right? If you can talk about strategy and how your work is strategic, oh, it probably will double the value of your work. At least the perceived value with customers. And so that’s what a lot of designers never, they just want to do the work and they don’t understand why they never getting the best projects and other people are getting them that maybe those other people aren’t even very good designers. Well, they’re probably not, not, but they’re probably understanding something that you don’t about how business works, right? So you just don’t want to let them take the stage when you should be on the stage, you should be the one doing it. If you’re the better designer, you need to have those jobs, not those other people who don’t know how to design all they have is some information about business. So just don’t let that happen a lot about this so that you can elbow them offstage,
4. Validate
Arek Dvornechuck:
Right? So you don’t have to be a strategist, but you should be a strategic designer. Okay. So the discipline number four is to validate, right? So we need to violate our ideas and turn our, while the gases into more educated ones. So whether it is about new packaging or a brand name, you talk in this part about validating ideas and getting feedback, right? And there are different ways, you know, quantitative studies research and qualitative research. And I know that the premise of this part is that quantitative studies, they just lead to like analysis paralysis and small improvements, and at least have a lack of courage. And this is something we’ve talked about earlier. So focus groups, they don’t bring best results. And you would actually advise us to do more of qualitative research quick and dirty and one-on-one interviews. And you also present us with different tools, select swap tests, test the concept, test the field test and so on. And so if you could just talk about some of those tools so we can understand the concept.
Marty Neumeier:
Well, I started learning about these because I was asked to way back in the late eighties, when I was doing a huge project for apple redesigning all their software packaging, they had their own software company because in the beginning there weren’t enough diverse apple had to start. They had to get the ball rolling by putting out their own, super into the company. It’s the make or break part of the company. And because I had decided to specialize that word again, right? I differentiated my company, specialized in software packaging for retail. I got the job. And part of it in the process of designing all this, I was asked by the president to test these designs because there was a difference of opinion on which designs were going to work the best, and they really needed these packages to sell. And so I course will have to figure out like, what are all these, oh, you know, what’s possible. And that led to a huge awakening for me to the power of testing, to better design, not to hold back to them, but to lead you into directions that you would never be able to go because you just didn’t have the insights or couldn’t convince the client or the bot to go along with your idea, because it was too bold, right? So bold ideas get shot down in the absence of proof. If you can’t prove your bold ideas going to work, then who’s going to take you up on that. That’d be crazy. So you have to be able to test your prototypes, prove that something is going to work, and then you get permission to do something amazing, but you have to prove it. So how do you do that? I’m just a designer or, you know, what do I know? Well, I found out I didn’t have to be a professional researcher to get this job done, to satisfy even a client as sophisticated as apple. I just had to have something. And so we started just testing packaging in a store in various stores and found out all kinds of things. People didn’t know about packaging software and all kinds of things. People didn’t know about design, even designers because designers never test their work. They just like, oh, I just thought it would be cool. So I did it well. Um, yeah, it can be cool, but you want to know whether it’s going to work or not in the marketplace before you spent and millions of dollars on it or hundreds or whatever, you know, whatever level you’re on. You want to, I don’t know if this is going to work or be a waste of money. So the testing is the answer to that. And focus groups is kind of like the common answer you say, oh, we’re going to test these designs. And people say, oh, focus groups. You know, they love to say focus groups, focus groups are easy to put on. You go to a firm and they got a room. You can stand behind the glass. And the people in the groups can see you and you can listen to all this stuff. And it’s just all a bunch of opinions, right? I mean, it’s its own focus groups were invented to focus research. So it’s a way to find out what’s important about a brand. I’m going to find out what people are thinking. Then we’ll focus our research on that, that thing. It’s not a method of choosing the best design. You know, it’s not, it’s horrible for that. So what you have to do is create situations where customers can see whatever you’re doing in a realistic situation, as realistic as possible. And you have to ask the right questions. One-on-one not in a group for patterns, look for patterns in what they say. And if you do this as the creative person or a strategist, you’re going to go, oh, that’s what happening here. Okay. See how they’re thinking about it. And you’ll learn things that you’ve never would have guessed. And so you get insights from this, and then you go back to the drawing board and you do better work because now you know what people are thinking. And when you do that, your work can be two, three times as powerful as just winging it. The other thing it does, if you have a creative firm or you’re a freelancer or whatever that, you know, you’re running your own business, you can get work based on your ability to test your own work. Like if that’s built into it, it’s like I always test my own work. And that part of the price is that, yes, the price is higher. But when you work with me, you get a proven result. You feel confident about what we’re doing. So it’s not my opinion of what’s best. It’s not your opinion of what’s best. Neither of us has the answer. The answer lives with customers because, you know, they say it is right. It’s not what you say it is. It’s what they say it is. We need to find out how they’re receiving our work before we finalize it. Very simple. And nobody does it, but I’ve been doing this for 30 years and there’s no way I do a significant project without testing various parts of it, because I really do want to be successful.
Arek Dvornechuck:
Right. I think that what’s really interesting here is those different tests, right? Like swap tests and test the concept tests and so on. So for example, just for your guys here, listening here is here, for example, one of those tests, right? So we have the, the nationwide and Polaroid and I happened to ward on the rebrand of nationwide. So basically I worked with Jeremiah and Geismar as a designer. So if you can swap the name, any part of the logo. Right. And if it looks, yeah. If it works better for another company, can’t be as
Marty Neumeier:
Good as possible. Isn’t right. Because it’s better just by using somebody else’s symbol. Right. So you know that yours isn’t good. It should be perfect for that company. When you’re doing that, love, it should work for nobody else. Nobody else would be able to use that symbol or that
Arek Dvornechuck:
Name. Exactly. So does the swab test and another, for example, hand test where you basically, if you cover the logo and you can still recognize the brand by messaging, by tone of voice by, you know, all the visuals, that’s a good sign, but if you cannot, that’s a bad sign, right? You don’t
Marty Neumeier:
Want to have to depend on a logo to do all the work. Logos are super important. Probably the most, the logo and the name are the most important touch point of a brand, but they don’t carry all the way. There are elements, important elements, and they have to be right, but you shouldn’t expect them to do it everything. Right. That’s very old school. It’s like, let’s just get a good logo and a good name and be consistent with all the colors. And we’re done branding does that, maybe it was okay back in the fifties, but the definition of a brand has changed. The understanding of a brand has grown quite a bit. So we know that there are many other important touch points also.
Arek Dvornechuck:
Okay. Okay. So let’s talk about the last discipline, which is called Evert. So here you point out that our business is a process is a living. Organism is not an entity. So can you talk about consistency versus inconsistency or imperfection, which I think is really interesting. So can you just talk about this last discipline and what do you mean by consistency versus inconsistency and imperfection? Why we should strive for perfection? Always since
Marty Neumeier:
It takes a lot of collaboration to build a brand, you really need to build your whole company around your brand. The company should be built and organized to support that brand. This is where a lot of companies fall down and they haven’t figured that out yet. Like the brand is the most important thing. And we need everybody to work on that brand. I don’t care what department they’re in. Finance included. You have to be very aware of the main asset of a company and for successful companies, that brand is more than half of the value of the company. This is really important, right? So you need to build the whole culture around it. So this is kind of like something that happens between the CEO and human relations, you know, somewhere in there and organization designers have to be in on all this stuff. The other point that you mentioned was that a brand doesn’t have to be perfect. It’s true. I mean, in fact, perfection is boring. Who wants that? What they want to see is a real life thing. They want to see some humanity in a brand. So that means you can make mistakes and maybe it’s okay to make mistakes. But what do you do when you have a mistake? You apologize, you admit your mistake, you apologize for it. And you fix it publicly. That doesn’t make you a weaker culture that makes you a stronger culture. Brewers will love you. If you have a problem or make a mistake and you apologize and fix it, then they start to see that you’re real. You’re relatable. It’s these companies that never admit mistakes. And everything’s perfect. It’s like, who wants to be involved with that? It’s like, it’s like, if you have, if you got a friend who acted like that, you wouldn’t feel very close to that friend. You would just say, this person is very private and impenetrable. I don’t know what they’re thinking. It’s hard for me to relate to this person, consistency, which used to be how you built a brand is you’ve got a logo and some callers and messaging and you always stay on brand. You never change. Right? You just like, you just pound on that thing through advertising and repetition. Well, that doesn’t really make sense anymore. If you’re trying to be a living thing, it’s okay. If your logo isn’t the same every time, or you have different ways of showing up, as long as it doesn’t confuse anybody, as long as they know it’s you, that only helps. Right? I mean, there are companies that change their logo lock have 15 different logos, but they’re all part of the set that they use and kind of a feeling that they have. And people love that. You know, it depends on what kind of company it is. I don’t expect IBM to be changing their logo for every particular use, but I don’t mind it for Nickelodeon. I don’t mind it for MailChimp. You know, they have the Chimp and the Chimp is different every time. It’s just great. It’s just better. Designers can relax about that. The main thing is that you’re creating a character, you’re building a character, building the company into a character and characters have flaws. They do some things well of the things they don’t do. Well, BMW is all about precision and kind of snobby approach to driving. You know, like we’re the best, the most sophisticated, but you don’t see the ultimate driving machine, but you don’t expect BMW to show a lot of empathy, you know, for people and neither do the drivers, right? At least in the U S are they drive faster than everyone? Well, the rules don’t apply to them. They’re arrogant in a sense, but that’s one of the flaws that you put up with, if you want to be that brand that, you know, that’s, that’s that character, the flaws, just make it more interesting. I wouldn’t necessarily try to be perfect. I would try to be something. I would try to be a definable character that everyone can understand and relate to and care about. They have to care about this company, like what happens to, to want the company to win right. For them if the company wins.
5. Cultivate
Arek Dvornechuck:
So that’s what it means when you say our brand is a living organism. Okay. So as we are approaching the end of our interview, can you just let us know either for designers who want to learn more from, I know that you organize workshops and seminars. So maybe for designers who want to get certified brand strategists or for entrepreneurs and business owners who want to work with you, how can we get in touch with you?
Marty Neumeier:
Yes. Thing is to go on and buys one or more of my books. They’re easy to read there. They take to read a book and you’ll be reading them probably for years and years, going back to them, that’s the way I have designed them. So that’s the first thing. And for people that already know my books and want to go further, they can get involved in the level C program, levelc.org. And it’s a five tier learning program for people who want to be expert in branding, right? So it’s about brand mastery. You have to work your way up from the bottom to the karate school. We’ll be having other sorts of classes also besides the five main ones. But those are the ones that are going to take you to the level you want to go. And those that are available, I mean, we used to do these only in person like in London and Los Angeles and Philadelphia, places like that. But because of the pandemic, we started doing them online and they’re very popular online. So, um, it’s, it makes it easy for people to attend these things. You know, when the pandemic goes away, we’ll be doing live and we’ll always be doing the online ones too, because it’s a great experience. They like it lasts a week. It’s just two days and you, it tends to be a little evolving. So that’s, I would look at, see, you know, if you’re interested for masterclass one and see what’s where that takes you. So everything we talked about today is in masterclass one. So masterclass one based on The Brand Gap, masterclass two is advanced strategy. And that goes deeper into differentiation. This is for people that strategist at least have a strategy component to their work. And so, but you have to take masterclass one first. Right?
Arek Dvornechuck:
Okay. So I’m going to include those links to your website in the description. So thank you so much for taking the time to coming on the show. I really appreciate it. Thanks,
Marty Neumeier:
Arek. My pleasure. Hope to see you soon.
Arek Dvornechuck:
Follow me on social media, for more tips on branding strategy and design. And I will see you in the next one.
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https://medium.com/ebaqdesign/an-interview-with-marty-neumeier-video-podcast-a899715dcb8d
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['Arek Dvornechuck']
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2022-01-12 00:28:14.324000+00:00
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['Brand Strategy', 'Interview', 'Logo Design', 'Podcast', 'Branding']
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Title interview Marty Neumeier Video PodcastContent Table Contents PS find autogenerated transcript episode Please note Amazon Associate earn qualifying purchase extra cost Introduction Marty Neumeier Understanding brand work make work much powerful give access better project you’re thinking way matter business Arek Dvornechuck What’s branding expert Arek Ebaqdesign guest today Marty Neumeier Marty brand consultant began career designer working 15 year brand design advertising soon added writing strategy repertoire move Silicon valley work big band like Apple Adobe Kodak HP hundred others Marty work director CEO Branding Liquid Agency Marty also written several bestselling book including “The Brand Gap” book outlining bridge distance brand strategy design book going talk today Marty foremost expert come brand strategy that’s really wanted podcast today talk becoming bandmaster almighty thank much taking time join u podcast Okay first want say listener book probably quite different anything else sense book brief uh don’t get wrong book informative it’s packed lot great tip Marty explains know you’re busy goal get started right away read book sort plane right fluff filler smarter get straight point really like okay mark present book five discipline wanted make podcast actionable listener talk bit five discipline Okay thought we’d wanted start basic question brand might trivial question think it’s important get u page whether designer want become strategist entrepreneur interested brand strategy different expert define brand differently what’s best definition brand Marty Neumeier I’d like start brand isn’t there’s many definition find unhelpful goal helpful today listener um first kind address definition aren’t completely false they’re useful F first one brand logo People often stay look package make brand little bit bigger Uh mean logo trademark Um that’s that’s oldest wrong definition uh fact that’s completely wrong brand logo logo brand get rid let’s move another one That’s little harder get rid people say brand mean product like brand buy That’s wrong can’t buy brand buy product come back one one sophisticated run brand sum impression impression get product service company add that’s brand That’s appealing people advertising business example want sell impression right get paid impression get percentage impression impression sell better that’s way presented sum impression let’s create lot impression anybody business know impression created equal right thing aren’t impressive they’re they’re even impression don’t even notice one huge They’re super important that’s useful definition Another one address one hear CEOs leader company say brand promise customer That’s entirely wrong brand create sort implied promise typically you’re telling people promise know fill blank never say know it’s something customer take you’re see implied promise that’s good doesn’t help think brand promise discount think best way look brand think person’s gut feeling company product service It’s gut feeling people attracted company product emotionally much like think make buying decision Logically bit logic mostly make it’s emotional connection feel strongly strong enough make purchase gut feeling right make difficult right we’re dealing gut feeling instead actual data know thing like it’s person’s gut feeling company’s gut feeling company’s got feeling going create brand It’s customer think brand person’s gut feeling company product service say anybody creating brand it’s important say brand company it’s customer say customer defines brand know realize well that’s work work people’s head You’ve got think product service that’s happened change people’s mind change life mean knowing summer really deeply Arek Dvornechuck Right sum listener brand logo it’s product service It’s person’s gut feeling person going different feeling right Marty Neumeier Every person different brand goal get many people thinking way never get everyone thinking way best need know people thinking also need know customer bought going get customer want customer get based offering customer customer tribe typically common that’s want pick carefully want strong tribe you’re working they’re buying product make stronger tribe stronger people strongest tribe usually longterm don’t want selling people don’t money aren’t loyal nature looking transaction know kind thing don’t make good tribe want best people get may compete company right get people that’s work branding lot strategy it’s also execution great strategy could paper look like it’s going really drive success company execute that’s design creativity come that’s easy trick get really good design that’s strategy that’s going change people’s mind win heart That’s connection make design strategy connect haven’t connected long time That’s movement that’s happening we’re calling branding get two thing together strategy customer experience Arek Dvornechuck And that’s premise book right take strategy creativity good strategy good creativity Also point book problem strategist think differently analytical logical linear concrete designer like emotional intuitive think visual physical that’s premise book gap need work together team bridge gap build charismatic brand right That’s Marty Neumeier Interestingly two way coming world one sort logical way one creative way mirror way brain work human brain divided two half feeling one half much stronger creative side half stronger analytical side that’s way society broken There’s people good one good people better one people good They’re strategic they’re creative They’re analytical really imaginative time though people rare Maybe one 10 people like people fall one side really successful way learned early life two side best u work know learned better u world start look like u think everything creative everything analytical depending orientation world Arek Dvornechuck Going take quick break we’ll right back Listen mission help people build design iconic brand whether you’re business leader want become intentional branding aspect you’re creative professional want attract powerful client surely able help branding need start discovery session order develop strategy inform creative work everything need order learn find online course com slash show share worksheet case study video tutorial additional resource help feel safe strong process let’s get back interview Marty Neumeier business business make analytical people tie math well tie profit dollar everything It’s natural get political people business It’s natural get creative people that’s missing element get people involved wellorganized business produce greatness look apple slightly creative side business side pretty well get great product actually work get tribe people crazy company love going anywhere else Okay come charism That’s charismatic brand get side analytical creative working together yeah that’s gap I’ve working almost 12 year close gap I’m seeing good progress know going take long time we’ve century people discounting native thinking left brain analytical brain act bully side brain It’s smart enough bully Whereas creative people tend bullied They’re open they’re everything They’re open experience brain Don’t work way That’s another reason creativity kind blocked lot company it’s quite different company actively looking creative people we’ve got create real progress business 1 Differentiate Arek Dvornechuck Bending process connecting good strategy good creativity brings talking five discipline branding right starting discipline number one differentiate talk three basic question need find compelling u order build charismatic brand right three question matter say book also experienced client company trouble u reading especially second third one matter could quite problematic question u talk u bit first discipline perhaps give u example sort brand three Marty Neumeier Questions three different aspect business matter founder group What’s passion passion What’s vision company know what’s purpose company broader context know beyond making money trying People want know that’s really important Second question pretty easy It’s business word category you’re selling Oh it’s retail bank Oh well sell know software know whatever need know you’re playing know name playing field you’re that’s pretty easy last question hard matter That’s really getting definition brand matter customer care choose competitor answer one usually rooted Different customer see different important way something right want you’re one choice come pay whatever want charge afford see you’re one can’t afford know maybe someday they’ll go someplace else can’t afford best definitely idea what’s best that’s valuable company seen best something typically best isn’t higher quality product service something different seen industry customer they’ll anything choose product service one differentiation basis good brand without you’re stuck You’re going go anywhere Arek Dvornechuck Right Also it’s specialization right It’s super focused also right number one car go cannot know define another category right Marty Neumeier you’re you’re number one number two maybe number three you’re number five number seven ranking customer’s mind way win suffering know getting lucky making sale lowering price compete That’s good thing you’re lowering price compete that’s branding Uh different enough don’t lower price lowering price customer go back one you’re differentiation different way finding niche finding space It’s important customer enough customer build business 2 Collaborate Arek Dvornechuck Right Okay second discipline uh we’re going talk collaborate right talk brand built collaboration model basically premise second discipline take collaboration build brand it’s executive marketing people manage brand also sort know uh specialist like strategy consultant design funeral PR firm advertising agency industrial designer Branding requires team specialist They’re sharing idea working together towards common goal talk u bit second discipline Yeah Marty Neumeier Collaboration requires people right Like don’t want everybody skill Well nobody’s going skill don’t want football team every player kicker right Passers whatever you’re blank want variety team want every player team go really deep something really expert something probably expert thing mean need collaborate know it’s two thing go together specialize collaborate become specialist work people uh capacity know best you’re graphic designer want graphic designer team right you’re business consulting firm want business consulting firm team everybody need specialize work together good example uh would work collaborative model Hollywood big industry lot specialist actor director set designer sound people artist work background know like hundred people you’ve sat movie watched credit go many people work together one twohour movie mean it’s thousand people Well that’s take brand big brand take quite bit people somewhere inside company outside build big team make movie movie done large park team go back business go movie somebody else go back uh specialty get another client that’s sensor bill someone orchestrate know mean that’s lot P two need new way need like brand Bree need someone manage whole project need team manager need lot coordination don’t know you’ve never worked team successfully probably gonna get chance know sort work way knowledge work people people find you’re really good collaborator they’ll want team it’s something that’s taught design school business school collaborate It’s that’s one teaching first course brand class masterclass one that’s importance brand built one person 3 Innovate Arek Dvornechuck Okay uh next discipline innovate talk importance execution good strategy poor execution going work mentioned beginning part talk innovation requires creativity mean thinking fresh way right give u overview third discipline see Yeah Marty Neumeier It’s really important everybody else what’s hard u way learn imitating people right see somebody something go practice bit get good admire people’s skill want skill that’s great That’s good learning craft whatever you’re learning know learn watching people succeed brand situation go something that’s never done lot lot always thinking fresh way don’t completely innovative need least fresh need surprise people Surprises half battle branding surprising customer create say kind thing surprise good way there’s surprise understand there’s anything new there’s nothing new can’t anything really valuable they’ll want pay there’s nothing valuable you’re basically commodity lower price um surprising right way really important that’s innovation branding product level messaging level business model level innovation super important yet it’s something that’s taught school subject without you’re going build important company right You’re you’re going commoditized company you’re selling product price something different course different good right There’s lot different thing bad that’s probably they’re different different good two thing come together put two thing together you’ve got basis strong offering find kind thinking creative arena don’t find much business school know business school teach mitigate risk play safe protect company keep running smoothly like like piloting ship reef gotta really careful Don’t wreck ship That’s lot uh MBA teach Design school teach go right customer love create experience That’s magic that’s way different learn business school need create strong brand that’s logic plus magic Arek Dvornechuck Right also part book guy really give u principle coming good brand name quality good brand name talk also icon packaging web designer guy want learn invite check book Marty Neumeier So background design That’s ever wanted younger designer started moving branding realized design powerful It’s powerful connects something matter business branding area design business success overlap that’s want branding design you’re designer understanding brand work make work much powerful give access better project you’re thinking way matter business doesn’t mean stuff isn’t super important craft stuff quality put everything really important don’t ever cut back There’s need it’s want best project influence world connect design work branding Arek Dvornechuck Right that’s guy go become strategist definitely relate wanted started 16 wanted design love designing already mentioned design doesn’t give much power actually need get know business people think able explain creative choice work really appreciate content you’re putting teach u designer open mind learn actually branding work know combine strategy design right Marty Neumeier want strategist don’t strategist designer understands strategy know contribute whole project way really make difference also allows get better work talk right talk strategy work strategic oh probably double value work least perceived value customer that’s lot designer never want work don’t understand never getting best project people getting maybe people aren’t even good designer Well they’re probably they’re probably understanding something don’t business work right don’t want let take stage stage one you’re better designer need job people don’t know design information business don’t let happen lot elbow offstage 4 Validate Arek Dvornechuck Right don’t strategist strategic designer Okay discipline number four validate right need violate idea turn gas educated one whether new packaging brand name talk part validating idea getting feedback right different way know quantitative study research qualitative research know premise part quantitative study lead like analysis paralysis small improvement least lack courage something we’ve talked earlier focus group don’t bring best result would actually advise u qualitative research quick dirty oneonone interview also present u different tool select swap test test concept test field test could talk tool understand concept Marty Neumeier Well started learning asked way back late eighty huge project apple redesigning software packaging software company beginning weren’t enough diverse apple start get ball rolling putting super company It’s make break part company decided specialize word right differentiated company specialized software packaging retail got job part process designing asked president test design difference opinion design going work best really needed package sell course figure like oh know what’s possible led huge awakening power testing better design hold back lead direction would never able go didn’t insight couldn’t convince client bot go along idea bold right bold idea get shot absence proof can’t prove bold idea going work who’s going take That’d crazy able test prototype prove something going work get permission something amazing prove I’m designer know know Well found didn’t professional researcher get job done satisfy even client sophisticated apple something started testing packaging store various store found kind thing People didn’t know packaging software kind thing People didn’t know design even designer designer never test work like oh thought would cool well Um yeah cool want know whether it’s going work marketplace spent million dollar hundred whatever know whatever level you’re want don’t know going work waste money testing answer focus group kind like common answer say oh we’re going test design people say oh focus group know love say focus group focus group easy put go firm got room stand behind glass people group see listen stuff it’s bunch opinion right mean it’s focus group invented focus research it’s way find what’s important brand I’m going find people thinking we’ll focus research thing It’s method choosing best design know it’s it’s horrible create situation customer see whatever you’re realistic situation realistic possible ask right question Oneonone group pattern look pattern say creative person strategist you’re going go oh that’s happening Okay See they’re thinking you’ll learn thing you’ve never would guessed get insight go back drawing board better work know people thinking work two three time powerful winging thing creative firm you’re freelancer whatever know you’re running business get work based ability test work Like that’s built it’s like always test work part price yes price higher work get proven result feel confident we’re it’s opinion what’s best It’s opinion what’s best Neither u answer answer life customer know say right It’s say It’s say need find they’re receiving work finalize simple nobody I’ve 30 year there’s way significant project without testing various part really want successful Arek Dvornechuck Right think what’s really interesting different test right Like swap test test concept test example guy listening example one test right nationwide Polaroid happened ward rebrand nationwide basically worked Jeremiah Geismar designer swap name part logo Right look yeah work better another company can’t Marty Neumeier Good possible Isn’t right it’s better using somebody else’s symbol Right know isn’t good perfect company you’re love work nobody else Nobody else would able use symbol Arek Dvornechuck Name Exactly swab test another example hand test basically cover logo still recognize brand messaging tone voice know visuals that’s good sign cannot that’s bad sign right don’t Marty Neumeier Want depend logo work Logos super important Probably logo name important touch point brand don’t carry way element important element right shouldn’t expect everything Right That’s old school It’s like let’s get good logo good name consistent color we’re done branding maybe okay back fifty definition brand changed understanding brand grown quite bit know many important touch point also Arek Dvornechuck Okay Okay let’s talk last discipline called Evert point business process living Organism entity talk consistency versus inconsistency imperfection think really interesting talk last discipline mean consistency versus inconsistency imperfection strive perfection Always since Marty Neumeier It take lot collaboration build brand really need build whole company around brand company built organized support brand lot company fall haven’t figured yet Like brand important thing need everybody work brand don’t care department they’re Finance included aware main asset company successful company brand half value company really important right need build whole culture around kind like something happens CEO human relation know somewhere organization designer stuff point mentioned brand doesn’t perfect It’s true mean fact perfection boring want want see real life thing want see humanity brand mean make mistake maybe it’s okay make mistake mistake apologize admit mistake apologize fix publicly doesn’t make weaker culture make stronger culture Brewers love problem make mistake apologize fix start see you’re real You’re relatable It’s company never admit mistake everything’s perfect It’s like want involved It’s like it’s like got friend acted like wouldn’t feel close friend would say person private impenetrable don’t know they’re thinking It’s hard relate person consistency used built brand you’ve got logo caller messaging always stay brand never change Right like pound thing advertising repetition Well doesn’t really make sense anymore you’re trying living thing it’s okay logo isn’t every time different way showing long doesn’t confuse anybody long know it’s help Right mean company change logo lock 15 different logo they’re part set use kind feeling people love know depends kind company don’t expect IBM changing logo every particular use don’t mind Nickelodeon don’t mind MailChimp know Chimp Chimp different every time It’s great It’s better Designers relax main thing you’re creating character you’re building character building company character character flaw thing well thing don’t Well BMW precision kind snobby approach driving know like we’re best sophisticated don’t see ultimate driving machine don’t expect BMW show lot empathy know people neither driver right least U drive faster everyone Well rule don’t apply They’re arrogant sense that’s one flaw put want brand know that’s that’s character flaw make interesting wouldn’t necessarily try perfect would try something would try definable character everyone understand relate care care company like happens want company win right company win 5 Cultivate Arek Dvornechuck that’s mean say brand living organism Okay approaching end interview let u know either designer want learn know organize workshop seminar maybe designer want get certified brand strategist entrepreneur business owner want work get touch Marty Neumeier Yes Thing go buy one book They’re easy read take read book you’ll reading probably year year going back that’s way designed that’s first thing people already know book want go get involved level C program levelcorg it’s five tier learning program people want expert branding right it’s brand mastery work way bottom karate school We’ll sort class also besides five main one one going take level want go available mean used person like London Los Angeles Philadelphia place like pandemic started online they’re popular online um it’s make easy people attend thing know pandemic go away we’ll live we’ll always online one it’s great experience like last week It’s two day tends little evolving that’s would look see know you’re interested masterclass one see what’s take everything talked today masterclass one masterclass one based Brand Gap masterclass two advanced strategy go deeper differentiation people strategist least strategy component work take masterclass one first Right Arek Dvornechuck Okay I’m going include link website description thank much taking time coming show really appreciate Thanks Marty Neumeier Arek pleasure Hope see soon Arek Dvornechuck Follow social medium tip branding strategy design see next oneTags Brand Strategy Interview Logo Design Podcast Branding
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189,287 |
Things to Consider When Creating a Company Logo
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There is no denying that a company logo is not just the visual that promotes any business, but it can make it stand out as well. Considering this, we have incorporated a list of graphic design skills and logos here to help you create a unique business logo that can become the face of your business.
Before we plunge into graphic design logo ideas, let’s quickly go through some important things to consider for your graphic design logo.
Tips for Choosing a Graphic Design Logo for Your Business
There are hundreds of businesses in the market trying to capture customers’ attention. Successful businesses are ones that create a unique identity for themselves, and graphic logo designs can play a key role in establishing a brand’s identity. However, some important aspects need to be considered when it comes to developing a logo.
To put it simply, a graphic designer of the company must adhere to some basic practices of the logo. For example:
Logo Color
The color of your business logo is what distinguishes it from other brand logos. Whether you try to be minimalistic with just two or three colors or make it a fusion of vibrant and bright accents, the right colors in your logo graphic design help you create a unique brand identity. People will remember your brand with the colors of the logo and associate them with your brand.
Logo Layout
A logo simply cannot make an impact without a proper layout. The layout is where you can show your creativity with symbols, colors, and texts. The creative elements depend on your business type and the message you want to convey through your brand logo.
You can choose a graphic design logo that is a mixture of icons and texts. Make sure the design you choose has a clean layout that can be added to your social media pages and website. Try out different variations and mediums to create what is most suitable for your brand.
Typography
Choosing the right typeface can help you highlight your expertise. It is a unique way to make your business logo stand out from others in the market. However, to make the typeface impactful, it is important that you choose one that is legible with all mediums and sizes.
Symbol
Symbols are often referred to as pictorial marks or brand marks. They are the icons or graphic-based design/ images that come to a customer’s mind when they think about your logo. The iconic Twitter logo, Apple logo or Target’s bullseye are good examples of unique symbols on graphic logo design. Symbols have to be emblematic and recognizable to mark the identity of your brand. Most of the famous companies choose a pictorial mark to make it stick to the entire existence of the company.
While choosing the right logo symbol, consider the broader implications that your business logo will create. You have options just to create a deep meaning with an image like Snapchat’s logo. A stylized image evokes emotions in the customers, so you have a lot of room for creativity here.
Graphic Design Logo Ideas by Industry
Graphic logo designs are much more intricate than you think they are. Although you see them every day on different products you use, their design has to reflect the type of business.
Here are some interesting graphic design logo ideas.
Logo Designs for Accounting
Just like your credits must equal debits, an accounting logo should reflect your services. A simple text, with the brand service name or a one-line description, is enough to convey your message.
Logo Design for Agriculture Business
The logo must reflect the efforts you put in nurturing the crops and how uniquely you take care of your business. A small icon with a brand name is a perfect combo for your agriculture graphic design logo.
Logo Design for Dental Practices
A good dental logo has a strong influence on patients when it comes to choosing a reliable oral health service provider. Try out a logo design that is friendly and promises great oral health.
Final Words
Overall, choosing the right graphic design logo that can represent your brand services and influence your customers is of paramount importance. If you’re looking for a reliable graphic design studio, Markustudio can provide some great options for you.
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https://medium.com/@get_6093/things-to-consider-when-creating-a-company-logo-67a0d01dc860
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['Markus Wilson']
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2021-11-30 17:56:21.914000+00:00
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['Graphic Design Services', 'Logo Design Company', 'Graphic Design', 'Logo Design', 'Logo Designing Services']
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Title Things Consider Creating Company LogoContent denying company logo visual promotes business make stand well Considering incorporated list graphic design skill logo help create unique business logo become face business plunge graphic design logo idea let’s quickly go important thing consider graphic design logo Tips Choosing Graphic Design Logo Business hundred business market trying capture customers’ attention Successful business one create unique identity graphic logo design play key role establishing brand’s identity However important aspect need considered come developing logo put simply graphic designer company must adhere basic practice logo example Logo Color color business logo distinguishes brand logo Whether try minimalistic two three color make fusion vibrant bright accent right color logo graphic design help create unique brand identity People remember brand color logo associate brand Logo Layout logo simply cannot make impact without proper layout layout show creativity symbol color text creative element depend business type message want convey brand logo choose graphic design logo mixture icon text Make sure design choose clean layout added social medium page website Try different variation medium create suitable brand Typography Choosing right typeface help highlight expertise unique way make business logo stand others market However make typeface impactful important choose one legible medium size Symbol Symbols often referred pictorial mark brand mark icon graphicbased design image come customer’s mind think logo iconic Twitter logo Apple logo Target’s bullseye good example unique symbol graphic logo design Symbols emblematic recognizable mark identity brand famous company choose pictorial mark make stick entire existence company choosing right logo symbol consider broader implication business logo create option create deep meaning image like Snapchat’s logo stylized image evokes emotion customer lot room creativity Graphic Design Logo Ideas Industry Graphic logo design much intricate think Although see every day different product use design reflect type business interesting graphic design logo idea Logo Designs Accounting like credit must equal debit accounting logo reflect service simple text brand service name oneline description enough convey message Logo Design Agriculture Business logo must reflect effort put nurturing crop uniquely take care business small icon brand name perfect combo agriculture graphic design logo Logo Design Dental Practices good dental logo strong influence patient come choosing reliable oral health service provider Try logo design friendly promise great oral health Final Words Overall choosing right graphic design logo represent brand service influence customer paramount importance you’re looking reliable graphic design studio Markustudio provide great option youTags Graphic Design Services Logo Design Company Graphic Design Logo Design Logo Designing Services
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189,288 |
Perfect Graphics: The Show Stopper In Branding your Business
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First Impression
Providing a brand to a business is important to make a recognizable name in market space either online or physical. Graphics play a major role to reach to audience in a visually pleasing way and with an, on point, lasting impression. Branding your business through perfect graphics becomes more important then. Business logos, business cards, social media designs and images, website design and marketing material designs and so on with correct color combinations, perfectly placed, rich content, play major role to make business stand out and accompanying audience bandwagon!
Logo Design
Some brands are immediately recognized by the logo from a distance or even from corner of the eye or vague glimpse. Thanks to the power of logo!
Photo by Alexander Shatov on Unsplash
A lot can be said about the company, its core values and belief through design of a logo. Logo may be a mix of description and be catchy at the same time!
Website Design
Same is true for company websites. A beautifully designed website with simple features engage more traffic than plain one. Attractive colors and designs draw attention more than poorly designed websites.
Photo by Igor Miske on Unsplash
Well planned website designs convey a positive message about brand being professional and powerful.
Email Design
People always retain visually pleasant design elements, images and graphics in their minds for longer period than the actual content. People cherish the reading experience and images and design and retain the reading resource in mind for longer period of time.
Would like to thank Medium publications, newsletters, writers, editors and Medium Staff for one such pleasant reading experience throughout the year 2021. Looking forward with Best Wishes, for yet another upcoming wonderful year 2022.
@Datadriveninvestor Thanks! @Codex Thanks! @towardsdatascience.com Thanks! @The Startup Thanks!
Photo by Brett Jordan on Unsplash
Some like a email newsletter in their inbox to keep flowing as they love the graphics in it! @DBCX! Yaay! Comics! Thanks for posting!
Photo by Domenico Loia on Unsplash
Keep company’s brand colors well matched with newsletters and other marketing materials and documents to create awareness about your brand and stand out!
Photo by Michał Parzuchowski on Unsplash
Social Media Design
Social media page design and cover page designs and attached images also play a critical role in driving audience traffic and making a noise in digital market.
Photo by Luke Chesser on Unsplash
Carefully crafted images and designs of Facebook page, Instagram, posts with small and simple and powerful message is the winner always.
Thanks to @Medium for awesome platform.
LinkedIn and Twitter header designs can not be overlooked too. Properly crafted header designs make impact.
Photo by Balázs Kétyi on Unsplash
Creative and catchy content with impressive graphics stand in crowd well and also bag acclamations!
Company Utility Item Design
Company notepads, writing materials, posters and templates should also be properly printed with company logos and brand colors to increase awareness about brand and remain in memory of the users all the time.
Photo by Erik Mclean on Unsplash
Graphics should be simple, attractive, visually pleasing and above all memorable to linger in minds longer!
I, personally appreciate, the appealing images attached to rich content and well crafted impressive titles and weigh them higher and think the same is true for any other fellow reader!
All these above mentioned marketing activities if coupled with awesome graphics and images will impart a branding to your business or craft and you will stand out as winner!
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https://bootcamp.uxdesign.cc/perfect-graphics-the-show-stopper-in-branding-your-business-ad0fb2361e27
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['Shikha Saxena']
|
2021-12-14 12:43:18.941000+00:00
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['Graphics', 'Graphic Design', 'Design', 'Logo Design', 'Web Design']
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Title Perfect Graphics Show Stopper Branding BusinessContent First Impression Providing brand business important make recognizable name market space either online physical Graphics play major role reach audience visually pleasing way point lasting impression Branding business perfect graphic becomes important Business logo business card social medium design image website design marketing material design correct color combination perfectly placed rich content play major role make business stand accompanying audience bandwagon Logo Design brand immediately recognized logo distance even corner eye vague glimpse Thanks power logo Photo Alexander Shatov Unsplash lot said company core value belief design logo Logo may mix description catchy time Website Design true company website beautifully designed website simple feature engage traffic plain one Attractive color design draw attention poorly designed website Photo Igor Miske Unsplash Well planned website design convey positive message brand professional powerful Email Design People always retain visually pleasant design element image graphic mind longer period actual content People cherish reading experience image design retain reading resource mind longer period time Would like thank Medium publication newsletter writer editor Medium Staff one pleasant reading experience throughout year 2021 Looking forward Best Wishes yet another upcoming wonderful year 2022 Datadriveninvestor Thanks Codex Thanks towardsdatasciencecom Thanks Startup Thanks Photo Brett Jordan Unsplash like email newsletter inbox keep flowing love graphic DBCX Yaay Comics Thanks posting Photo Domenico Loia Unsplash Keep company’s brand color well matched newsletter marketing material document create awareness brand stand Photo Michał Parzuchowski Unsplash Social Media Design Social medium page design cover page design attached image also play critical role driving audience traffic making noise digital market Photo Luke Chesser Unsplash Carefully crafted image design Facebook page Instagram post small simple powerful message winner always Thanks Medium awesome platform LinkedIn Twitter header design overlooked Properly crafted header design make impact Photo Balázs Kétyi Unsplash Creative catchy content impressive graphic stand crowd well also bag acclamation Company Utility Item Design Company notepad writing material poster template also properly printed company logo brand color increase awareness brand remain memory user time Photo Erik Mclean Unsplash Graphics simple attractive visually pleasing memorable linger mind longer personally appreciate appealing image attached rich content well crafted impressive title weigh higher think true fellow reader mentioned marketing activity coupled awesome graphic image impart branding business craft stand winnerTags Graphics Graphic Design Design Logo Design Web Design
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189,289 |
Designing a Logo? Don’t Forget To Include These…
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So you want to make your customers sit up and take notice, maybe do a little dance of joy and discovery too? So you want to let them know your brand’s story, how different it is from all the competition out there? After all, in the 90s, there were lover boys and then there was Shakhrukh aka Rahul.
Enter BRAND LOGO
And just like in the movies, brand love does happen at first sight. And logos, being the metaphorical face of a brand, are often carriers of the brand’s first impression for new and future audiences. Logos are also a great way to distinguish your brand from other companies with similar products. So let’s dig a little deeper with the experts from one of Ahmedabad’s best-known logo design and branding agencies to find out all that a logo can be and should be…
Brand or pictorial mark
Made up of a graphic symbol or icon which represents a real-world object. A perfect example would be, Apple.
Abstract
Logos which consist of a unique symbol tailor-made for the brand, like the one for Pepsi.
Mascots
These logos are made of images of a character that act as a visual representation of the business, like Colonel Sanders in the KFC logo.
Emblem
Logos which consist of a typeface that sits within a border or a seal. For example, Starbucks.
Dynamic
These are adaptable logos, which change themselves according to the context in which they are being used, instead of having a standard font-color-text combination.
Wordmark
These logos consist of text only with company names, monograms or initials. Think Subway or Coca Cola.
Knowing the whole gamut of logo options, how does one choose which logo style works best for your business? Well, here’s how…
1. DO EXTENSIVE RESEARCH
You have only one chance to get the logo right! So, do it properly! And how can you do it? With the help of thorough research. Good research will show how you can explore different logos to create a perfect one for your brand.
Dig deep and research your competitors’ logos as well. Don’t do it, to copy from them, but rather to check what kind of design, scheme and layout they have. See what worked and what didn’t work for them. And with the help of your research.
You should show customers that you are unique and different. Plus, being too close to your competitors could be detrimental, and get you into legal trouble. Moreover, be clear of your audience and find out what colours or concepts work on them.
After your research, create a brand concept that reflects the ethos and goals of the brand.
2. ALWAYS HAVE A STORY
Have you ever seen a big brand without a logo? No, because there isn’t one. Logo tells the story of the brand. And you need to create that story too.
When consumers see any brand logo, they are reminded of the stories of the businesses those logos represent. For example, when people see an iconic Golden Arches, they know it’s McDonald’s. It is a brand which people recognise without even seeing the name. The arches represent the newly-constructed architecture of the first franchised restaurant in 1952. Did you see? A story!
This is how companies which have logos connected to the company’s stories or mission are often the most successful.
Continue reading
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https://medium.com/@florafountain/designing-a-logo-dont-forget-to-include-these-67084f4aa485
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['Flora Fountain']
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2021-12-13 07:31:06.670000+00:00
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['Branding Design', 'Logo Design', 'Logo Designing Services', 'Branding', 'Ahmedabad']
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Title Designing Logo Don’t Forget Include These…Content want make customer sit take notice maybe little dance joy discovery want let know brand’s story different competition 90 lover boy Shakhrukh aka Rahul Enter BRAND LOGO like movie brand love happen first sight logo metaphorical face brand often carrier brand’s first impression new future audience Logos also great way distinguish brand company similar product let’s dig little deeper expert one Ahmedabad’s bestknown logo design branding agency find logo be… Brand pictorial mark Made graphic symbol icon represents realworld object perfect example would Apple Abstract Logos consist unique symbol tailormade brand like one Pepsi Mascots logo made image character act visual representation business like Colonel Sanders KFC logo Emblem Logos consist typeface sits within border seal example Starbucks Dynamic adaptable logo change according context used instead standard fontcolortext combination Wordmark logo consist text company name monogram initial Think Subway Coca Cola Knowing whole gamut logo option one choose logo style work best business Well here’s how… 1 EXTENSIVE RESEARCH one chance get logo right properly help thorough research Good research show explore different logo create perfect one brand Dig deep research competitors’ logo well Don’t copy rather check kind design scheme layout See worked didn’t work help research show customer unique different Plus close competitor could detrimental get legal trouble Moreover clear audience find colour concept work research create brand concept reflects ethos goal brand 2 ALWAYS STORY ever seen big brand without logo isn’t one Logo tell story brand need create story consumer see brand logo reminded story business logo represent example people see iconic Golden Arches know it’s McDonald’s brand people recognise without even seeing name arch represent newlyconstructed architecture first franchised restaurant 1952 see story company logo connected company’s story mission often successful Continue readingTags Branding Design Logo Design Logo Designing Services Branding Ahmedabad
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189,290 |
Logo Design Inspiration 167
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Just create a great brand identity and your business is doing fine. Is this context enough to persuade you that taking steps necessary for brand identity building is quite important? Well, many marketing experts hold this idea as true. Why? A company that can easily be identified by the potential customers can have the best shot of making it to the next level. The aspect of competition is an unavoidable fact. It’s a truth that can’t be denied. Your company should be strong enough if you want to succeed. Otherwise, you’re gonna be on the losing end.
Relevantly, it is important for your business to become strong and competitive. Building a brand identity is the key. The question now is: How to build a converting brand identity? Simply put, you need to do proper branding. And one of the essentials in branding is to have an engaging and attractive logo design. Hence, you need the digital branding company today. They can help you in making sure that your business brand is going to stand out from the rest of the competitors. The service they provide is more than just creating a logo design. More specifically, it also includes other marketing activities you should do to make your business as strong as possible. To give you some insights, here are important tasks that the digital branding company is going to help you with:
Expertise and creativity in developing a logo design
You can have the best logo for your business but it won’t be able to cater your marketing needs if it doesn’t get noticed. That is why it is important for your brand identity to have a well-designed and attractive logo that can truly engage potential customers. With the professional help of digital logo company, you will be able to get what you need. The design will be unique and it won’t have any similarity with other logo designs out there.
Promotion of your business
There is no denying that you need to promote your company as much as you can. And this is going to be a task that the digital branding company will help you with. For example, they can help you create advertising material like banners, posters, flyers, stickers, or T-shirts for your business. It’s necessary for you to have something that attracts people’s attention and make them know about your new business. That’s why the digital branding company is going to be able to provide such services for you.
Social media management
What is the function of social media marketing? It is one of the most effective tools that can be used to boost your business. Are you planning to create a business profile in Facebook, Twitter, Pinterest, Instagram and other social media platforms? Hire the digital branding company today and they will help you manage everything related to your social media marketing needs. This service can be crucial in building your brand identity effectively.
Steps in creating a digital brand identity: How to hire a digital branding agency? What’s next?
There are many considerations when hiring an agency for your brand identity building activity. This includes the budget, service package, experience and skills of the agency and more. That’s why you need to carefully plan before hiring them. In fact, you should be sure about what you want to achieve in terms of your business’ brand identity. You have to have a specific goal in mind that should be shared by the digital branding company. In order to do so, here are the steps that you can follow:
Make sure that your business has a strong foundation
This can be said as priority number one. You need to consider why your business exists and where you want it to become in the future. But don’t just stop there. It is also important to think of what your business should be doing in order to achieve your plan and vision. Creating a brand identity can be effectively done if you know how you want your business to look like. You need to have a certain goal in mind. Here, it is important for you to have a general idea about what kind of branding style does your company represent and what are the things that will contribute in achieving the goals of your branding project.
Make sure that you have defined target audience
Aside from knowing why and where do you want your business to go, it is also important to identify who are the people who will be the potential customers of your business. You need to identify their interests and characteristics. The digital branding company will help you with this task.
Create a list of branding features that you would want to incorporate in your business’s brand identity
Aside from knowing who are the people who will become your potential customers, it is also important for you to know what specific features you want to highlight through your brand identity. What features do you want people to notice first when they see or read about your business? This might be the unique selling proposition of your business. You need to think of the things that can really set you apart from the other businesses out there. Those traits and characteristics that can make people remember your business are going to be the ones considered as branding features.
Conclusion
Creating a brand identity for your business can be challenging. You need to make sure that you have done everything necessary so that you will be able to get a unique and attractive logo design. This article has discussed some important steps for you to follow in order to create an engaging brand identity for your business. And one of the things that you need is the help of digital branding agency. If you want to learn more about what they can do, check out the free e-book The Ultimate Guide on How To Hire A Digital Branding Agency by clicking here!
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https://theymakedesign.com/brand-logo-design-inspiration-167-ce19b1deeaa0
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['They Make Design']
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2021-12-13 07:02:58.424000+00:00
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['Business', 'Design', 'Logo Design', 'Inspiration', 'Branding']
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Title Logo Design Inspiration 167Content create great brand identity business fine context enough persuade taking step necessary brand identity building quite important Well many marketing expert hold idea true company easily identified potential customer best shot making next level aspect competition unavoidable fact It’s truth can’t denied company strong enough want succeed Otherwise you’re gonna losing end Relevantly important business become strong competitive Building brand identity key question build converting brand identity Simply put need proper branding one essential branding engaging attractive logo design Hence need digital branding company today help making sure business brand going stand rest competitor service provide creating logo design specifically also includes marketing activity make business strong possible give insight important task digital branding company going help Expertise creativity developing logo design best logo business won’t able cater marketing need doesn’t get noticed important brand identity welldesigned attractive logo truly engage potential customer professional help digital logo company able get need design unique won’t similarity logo design Promotion business denying need promote company much going task digital branding company help example help create advertising material like banner poster flyer sticker Tshirts business It’s necessary something attracts people’s attention make know new business That’s digital branding company going able provide service Social medium management function social medium marketing one effective tool used boost business planning create business profile Facebook Twitter Pinterest Instagram social medium platform Hire digital branding company today help manage everything related social medium marketing need service crucial building brand identity effectively Steps creating digital brand identity hire digital branding agency What’s next many consideration hiring agency brand identity building activity includes budget service package experience skill agency That’s need carefully plan hiring fact sure want achieve term business’ brand identity specific goal mind shared digital branding company order step follow Make sure business strong foundation said priority number one need consider business exists want become future don’t stop also important think business order achieve plan vision Creating brand identity effectively done know want business look like need certain goal mind important general idea kind branding style company represent thing contribute achieving goal branding project Make sure defined target audience Aside knowing want business go also important identify people potential customer business need identify interest characteristic digital branding company help task Create list branding feature would want incorporate business’s brand identity Aside knowing people become potential customer also important know specific feature want highlight brand identity feature want people notice first see read business might unique selling proposition business need think thing really set apart business trait characteristic make people remember business going one considered branding feature Conclusion Creating brand identity business challenging need make sure done everything necessary able get unique attractive logo design article discussed important step follow order create engaging brand identity business one thing need help digital branding agency want learn check free ebook Ultimate Guide Hire Digital Branding Agency clicking hereTags Business Design Logo Design Inspiration Branding
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189,291 |
How to choose the right colors for your brand in 2022
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How to choose the right colors for your brand
Brand logo and graphic design, website design: color is a crucial factor. If you select the proper color, it makes a memorable, attractive, and profitable brand.
The first impression is everything when it involves success in business. Different colors give different sorts of messages. It should match the mood of your website and therefore the brand or the merchandise. Here are a couple of ways to settle on the proper color for your website design.
You need to find a Primary Colour
There should be a primary color and a secondary color for your website. In most cases, we tend to possess a primary color in our minds. But, this choice should be made very carefully. you’ll choose this color consistent with your brand or the color of your logo design if it already exists. Otherwise, take help from your website designer and invite his opinion.
How many colors you want for your brand
After you’ve got chosen your primary color, choose what percentage colors you would like on your website.
In most cases, it’s recommended to use a three-color combination. If you select all vibrant colors, it’d look childish and dramatic. this is often why the opposite colors should have lighter tones. Also, the usage of all three colors should be divided into percentages rather than dividing them equally.
Now you can use Secondary Colors as per your need
After you’ve got picked the number of colors you would like to use, you would like to match the secondary color to your main brand color. This will be a struggle since it becomes difficult to settle on where to feature it. But, they’re important as your design might require quite just a couple of primary colors. It’s more important if your website is crammed with tons of content and landing pages. You’ll need the secondary colors to differentiate between the pages or the contents.
You must remember about Neutral Colors
Whichever color you select, neutral colors are a requirement, especially for the texts. Neutral colors are the simplest in creating contrast against any colors and it helps the audience read with none strain. Using white within the background in some places also give the readers an opportunity and help them digest the knowledge given on the webpage. White, black, and grey are the foremost used neutral colors utilized in website designing.
Once you’ve got chosen your colors, you would like to select out the places you ought to use on your website supported the importance of the content. But, you’ll only detect the colors and leave the remainder of the work to the web site designer.
Hire the best website design company in India, if you would like an internet site for your business.
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https://medium.com/@updateblog/how-to-choose-the-right-colors-for-your-brand-in-2022-46901953d561
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[]
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2021-12-11 10:25:10.766000+00:00
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['Graphics', 'Design', 'Graphic Design', 'Logo Design', 'Updates']
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Title choose right color brand 2022Content choose right color brand Brand logo graphic design website design color crucial factor select proper color make memorable attractive profitable brand first impression everything involves success business Different color give different sort message match mood website therefore brand merchandise couple way settle proper color website design need find Primary Colour primary color secondary color website case tend posse primary color mind choice made carefully you’ll choose color consistent brand color logo design already exists Otherwise take help website designer invite opinion many color want brand you’ve got chosen primary color choose percentage color would like website case it’s recommended use threecolor combination select vibrant color it’d look childish dramatic often opposite color lighter tone Also usage three color divided percentage rather dividing equally use Secondary Colors per need you’ve got picked number color would like use would like match secondary color main brand color struggle since becomes difficult settle feature they’re important design might require quite couple primary color It’s important website crammed ton content landing page You’ll need secondary color differentiate page content must remember Neutral Colors Whichever color select neutral color requirement especially text Neutral color simplest creating contrast color help audience read none strain Using white within background place also give reader opportunity help digest knowledge given webpage White black grey foremost used neutral color utilized website designing you’ve got chosen color would like select place ought use website supported importance content you’ll detect color leave remainder work web site designer Hire best website design company India would like internet site business Follow u FacebookTags Graphics Design Graphic Design Logo Design Updates
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189,292 |
6 Creative Stages of Branding Design: Step-by-Step Guide.
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Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Nielsen’s Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.
Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how wrong you are. As an American graphic designer Paul Rand said: «Design is the silent ambassador of your brand.» The article tells about the essence of branding as well as the role of design in it. Also, we’ll define the key stages of effective brand creation.
What is branding?
Lately, the word “brand” has been commonly used as some trendy thing, especially in the fashion industry, so many people forget its true essence. According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. In other words, a brand is a visual representation which people correlate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
However, powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it. To create proper brand identity, designers need to get deep into the details about business goals as well as do a research of the market and its target audience. Here we’ve divided a branding process into six essential stages which designers need to go through on the way of brand creation.
Creative process of branding design for Andre
Stage 1. Business goals and brand personality
Of course, it’s not a designer who sets the goals of a company or defines its personality still it is a foundation of all the branding process. To receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go. They do not necessarily need to be defined and used for all the cycle of brand existence. The goals can be modified later during a creative process but it’s vital to have some directives in the beginning.
Moreover, before designers start working on a visual part, they need to identify the character which company or product wants to present. Designing a brand without this knowledge is like drawing a portrait from a photograph. You can do the copy quite right but the work won’t have an emotion in it. The same is with branding. If the clients didn’t provide a designer with a description characterizing their company, it’s good to ask for it. For example, designers can ask customers to make a list of 4–5 keywords describing their business, or at least what they want a company to be.
Practice shows that not all the clients come to designers prepared. They may not think of details and ask only for an attractive visual presentation that will bring success to their business. There is nothing remarkable about it. Clients often see designers like artists creating beautiful pictures and you can’t expect them to know all the peculiarities of designers’ workflow.
In one of our previous articles, we’ve mentioned the role of psychology in design. It can be quite helpful on the way of understanding users’ behavior and their possible reactions to the design. Moreover, psychology principles can help designers establish effective communication with clients. There are many customers who are not certain in their desires and preferences and that’s when psychology assists. If a designer finds proper questions to ask, it will be easier to create a guide based on client’s wish.
Corporate identity for Binned
Stage 2. Market and user research
When the goals are set and a company’s personality seems clear, designers go to the research work. This step is essential for all kinds of designer’s job, be it a logo or a mobile app. The research helps to immerse into the environment of the future brand and comprehend the peculiarities which may influence its success.
First goes the market research. Designers dig out the information about the market and potential competitors. It’s good to learn from someone’s experience be it good or bad. Having the necessary data experts can create a unique and efficient logo and build a brand identity that will stand out the competition.
Designers and clients’ preferences should step aside to the needs of target audience. A brand needs to make a good impression on its potential buyers or users to gain their trust. User research helps to get deeper into preferences and psychological peculiarities of the target audience.
The design is not a pure art. If you rely exceptionally on the sense of beauty and talent, there is a risk of failing the task. Research takes less time compared to doing the job over.
Stickers designed for Reborn
Stage 3. Logo design
Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of logo design. It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.
In our article Logo Design: Creative Stages, we’ve described essential stages of the creative process in logo design. They are:
setting the task
user research
marketing research
creative search
choice of style direction
choice of color palette
testing in different sizes and environments
creating a style guide setting right and wrong cases of logo use etc.
Logo design for Passfold
One of the aspects the research includes is exploring logos of the competitive companies. It helps to avoid unnecessary similarity with other logos in the sector and make an original brand identity.
When all the core information is gathered, designers move to more artistic stage — creative process itself. By the means of various experiments, they choose the style direction and color palette which will work best for a brand.
After the logo is complete, designers start the testing part. The thing is that not everything looking good on a digital screen will be the same in a different environment or variety of surfaces. That’s why it’s vital to test the logo in all possible situations and placements to make sure there won’t be an unpleasant surprise.
Logo design plays a big part in branding, so designers are recommended to pay big attention to its creative process. A well-thought logo is worth time investment.
Logo animation for Binned
Stage 4. Visual elements of brand
Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.
Companies often look for the ways of personalizing a brand and designers have a solution. Mascots are the custom design characters created to represent the brand in a quite symbolic way. They can be created as a part of a logo or exist as an individual brand element. Such characters can establish the connection with users as nothing else. A mascot serves as a tool for communication and interaction with users helping to transfer the message in an unusual manner. People start to see a mascot as a major representative of a company introducing them a product or a service. The efficient mascot guarantees recognizability and memorability to a brand and easily draws users’ attention.
Mascot design for Saily
Another visual element responsible for brand identity is typography. Many logos are created via typography or contain fonts in it but typography doesn’t end here. Banners, business cards, correspondence a company applies should involve brand identity signs as well. You can make fonts also speak for your brand. Designers often create custom fonts for companies to be unique even in such small details. However, it’s not the only option. Experts may choose a combination of regular fonts which will suit a certain brand best. This way users will easier remember a brand because of its consistency in every detail.
Logo design for Reborn
Stage 5. Corporate brand style
When the logo is ready, the color palette is chosen, and other visual elements are prepared, it’s time to unite them into harmonic corporate style. It is required when a designer works on branding for companies providing services. Various attributes can become a branded item depending on a type of a company. There are some common brand items which are used by different companies:
Business card. Today it’s a must-have item in business communication so it’s vital to make sure a business card represents a brand properly.
Business cards designed for Binned
Business cards for Deetu
Correspondence. Business communication always has a formal style. To show a brand is a reliable partner and service provider, designers need to work on its correspondence presentation. Letterheads and envelopes need to contain brand identity elements showing the professional level.
Envelope design for Reborn
Billboards and banners. They are a core part of branding and marketing so clients often ask designers to work on a creative idea for outdoor adverts and web banners.
Poster designed for Andre
Vehicle branding. Companies which provide product delivery need an effective decoration of the vehicle. Brand identity elements on the company cars or trucks is an efficient way of outdoor promotion.
Vehicle livery designed for Andre
T-shirt and hats. Clothes with brand marks bring the team spirit into a company so employers often take care of these attributes. Branded T-shirts and hats can be a good alternative to a uniform if it’s required or they can be used as presents.
Branded clothes designed for Binned
Stage 6. A style guide
The work is done. The visual material is complete. The last task for the designer is to make sure clients will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand. Traditionally, a style guide includes the explanation of the idea standing behind a logo as well as the presentation of a corporate color palette which can be used for different purposes. It can be good to demonstrate the examples of incorrect usage in order to avoid poor visual performance.
Styleguide for Reborn
As you can see branding is a complex process. Each step should be well-thought, based on the needs of the target audience and business goals. To see more, welcome to check case studies on our recent branding projects. Stay tuned!
Recommended reading
How to create a brand style guide
Logo Design. Creative Path to Effective Branding. Free E-Book.
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https://medium.com/@tubikstudio/6-creative-stages-of-branding-design-step-by-step-guide-be557fd329fd
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[]
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2017-10-09 13:31:40.480000+00:00
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['Marketing', 'Design', 'Graphic Design', 'Logo Design', 'Branding']
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Title 6 Creative Stages Branding Design StepbyStep GuideContent Today competition business rather sharp stand among crowd company need unique recognizable customer strong brand stand behind successful product Nielsen’s Global New Product Innovation Survey discovered nearly 59 people prefer buy new product brand familiar 21 say ready purchase product come brand like people got used thinking marketing specialist job branding However say professional designer they’ll tell wrong American graphic designer Paul Rand said «Design silent ambassador brand» article tell essence branding well role design Also we’ll define key stage effective brand creation branding Lately word “brand” commonly used trendy thing especially fashion industry many people forget true essence According Business Dictionary brand unique design sign symbol word combination employed creating image identifies product differentiates competitor word brand visual representation people correlate company product effective brand identity one customer associate high level credibility quality However powerful branding depends aesthetic feature brand element detail message emotional appeal standing behind create proper brand identity designer need get deep detail business goal well research market target audience we’ve divided branding process six essential stage designer need go way brand creation Creative process branding design Andre Stage 1 Business goal brand personality course it’s designer set goal company defines personality still foundation branding process receive expected result company set priority value start point crew working branding could see way go necessarily need defined used cycle brand existence goal modified later creative process it’s vital directive beginning Moreover designer start working visual part need identify character company product want present Designing brand without knowledge like drawing portrait photograph copy quite right work won’t emotion branding client didn’t provide designer description characterizing company it’s good ask example designer ask customer make list 4–5 keywords describing business least want company Practice show client come designer prepared may think detail ask attractive visual presentation bring success business nothing remarkable Clients often see designer like artist creating beautiful picture can’t expect know peculiarity designers’ workflow one previous article we’ve mentioned role psychology design quite helpful way understanding users’ behavior possible reaction design Moreover psychology principle help designer establish effective communication client many customer certain desire preference that’s psychology assist designer find proper question ask easier create guide based client’s wish Corporate identity Binned Stage 2 Market user research goal set company’s personality seems clear designer go research work step essential kind designer’s job logo mobile app research help immerse environment future brand comprehend peculiarity may influence success First go market research Designers dig information market potential competitor It’s good learn someone’s experience good bad necessary data expert create unique efficient logo build brand identity stand competition Designers clients’ preference step aside need target audience brand need make good impression potential buyer user gain trust User research help get deeper preference psychological peculiarity target audience design pure art rely exceptionally sense beauty talent risk failing task Research take le time compared job Stickers designed Reborn Stage 3 Logo design people often mistake logo brand one stage process branding However would wrong underestimate role logo design basic mark brand identity prominent symbol brand image foundation effective marketing strategy enabling connection target audience article Logo Design Creative Stages we’ve described essential stage creative process logo design setting task user research marketing research creative search choice style direction choice color palette testing different size environment creating style guide setting right wrong case logo use etc Logo design Passfold One aspect research includes exploring logo competitive company help avoid unnecessary similarity logo sector make original brand identity core information gathered designer move artistic stage — creative process mean various experiment choose style direction color palette work best brand logo complete designer start testing part thing everything looking good digital screen different environment variety surface That’s it’s vital test logo possible situation placement make sure won’t unpleasant surprise Logo design play big part branding designer recommended pay big attention creative process wellthought logo worth time investment Logo animation Binned Stage 4 Visual element brand Logo design visual representation brand Certainly major focus always logo element deserving attention mascot typography Companies often look way personalizing brand designer solution Mascots custom design character created represent brand quite symbolic way created part logo exist individual brand element character establish connection user nothing else mascot serf tool communication interaction user helping transfer message unusual manner People start see mascot major representative company introducing product service efficient mascot guarantee recognizability memorability brand easily draw users’ attention Mascot design Saily Another visual element responsible brand identity typography Many logo created via typography contain font typography doesn’t end Banners business card correspondence company applies involve brand identity sign well make font also speak brand Designers often create custom font company unique even small detail However it’s option Experts may choose combination regular font suit certain brand best way user easier remember brand consistency every detail Logo design Reborn Stage 5 Corporate brand style logo ready color palette chosen visual element prepared it’s time unite harmonic corporate style required designer work branding company providing service Various attribute become branded item depending type company common brand item used different company Business card Today it’s musthave item business communication it’s vital make sure business card represents brand properly Business card designed Binned Business card Deetu Correspondence Business communication always formal style show brand reliable partner service provider designer need work correspondence presentation Letterheads envelope need contain brand identity element showing professional level Envelope design Reborn Billboards banner core part branding marketing client often ask designer work creative idea outdoor advert web banner Poster designed Andre Vehicle branding Companies provide product delivery need effective decoration vehicle Brand identity element company car truck efficient way outdoor promotion Vehicle livery designed Andre Tshirt hat Clothes brand mark bring team spirit company employer often take care attribute Branded Tshirts hat good alternative uniform it’s required used present Branded clothes designed Binned Stage 6 style guide work done visual material complete last task designer make sure client use asset properly style guide document providing instruction correct wrong way use graphic created brand Traditionally style guide includes explanation idea standing behind logo well presentation corporate color palette used different purpose good demonstrate example incorrect usage order avoid poor visual performance Styleguide Reborn see branding complex process step wellthought based need target audience business goal see welcome check case study recent branding project Stay tuned Recommended reading create brand style guide Logo Design Creative Path Effective Branding Free EBookTags Marketing Design Graphic Design Logo Design Branding
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DesignPay Review and Bonuses
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Affiliate Disclosure — This post contains affiliate links, I may earn a commission for any purchase made through these links at no extra cost to you
INTRODUCTION
Design is a major skill you can learn in order to provide design services to your clients and make some cool money for yourself. Many big businesses are looking for design services from experts in order to showcase their brands, their products, etc. The reason for this is that the secret to the success of any online business lies in the quality of graphics and visuals they use. They don’t just go talking about their products and services, rather they show the actual products and services using top-quality Visuals. Their visitors can already imagine themselves using their products.
Visuals are processed 60000X faster in the brain than written text and this is the reason why major brands like Nike are focused on aking their e-commerce sites a heavily visual experience. Once they successfully do that…. the SALE is the easiest part.
In order to create a great quality design or graphics you need design software like photoshop but here is the challenge- They involve a lot of learning curves and take some hours to create a design using it. There is other similar software that requires that you pay monthly fees in order to use them. That really sucks right?? Never worry because today I am going to introduce to you a design tool that will help you create and sell jaw-dropping designs, banners, and logos in seconds at the push of a button. This tool is called DesignPay
This tool is made for those who need many designs for their business and social accounts. You can also sell it if you want to and keep all the profit without sharing it with anyone.
If this sounds intriguing to you, then keep reading this post to get every detail about this tool.
Creator: Daniel Adetunji
Launch date: 18th Dec 2021
Launch Time: 10:00A EST
Front-end Price: $17
Salespage: Click here
Bonuses: Yes, Huge ones
Niche: Graphics Tools
Product Category: Software
Recommended: Yes Highly recommended
Refund policy: 30 days money-back guarantee
DESIGNPAY REVIEW- WHAT IS DESIGNPAY?
DesignPay is a new cloud-based technology that allows you to create and sell jaw-dropping designs, logos, and banners at the push of a button with commercial rights included [ only for a limited time]. This brand-new cloud-based software makes it easy for you to create all the graphics you need for your online business.
With Designpay , you no longer need to hire a designer to create stunning graphics for you or even expensive software because this software comes loaded with over 5 Million High-Quality Visuals & Images which allows you to create premium graphics like
Facebook Posts
Facebook Covers
Youtube Covers
Pinterest Posts
Twitter Headers
Resize templates to any size
Linkedin Posts
Instagram Posts
Business Cards
Kindle/E-Book covers
All within minutes!
DESIGNPAY REVIEW — ABOUT THE CREATOR
Daniel Adetunji is the brain behind this great design software. He is one of the foremost digital marketers in Africa. He runs a personal blog dedicated to Internet Marketing Professionals, Internet marketers looking forward to gaining insights on promoting their business online.
He has created so many products such as Flexsocial, ClikBankProfits, Mingle, OrangeBuilder, Mints, and so on.
DESIGNPAY — WHY YOU SHOULD GRAB THIS SOFTWARE NOW
This is is a better alternative to photoshop
You don’t need to pay a monthly fee to use this software. It only requires a low one-time fee
Many businesses are looking for designers to design their business brand, this is an opportunity to start making money for yourself by rendering the required services to these businesses
Get Free Unlimited Cloud Storage & Website Hosting for all your sites if you Buy Today
The price increases every hour
DESIGNPAY REVIEW — WHAT IS INCLUDED?
Over 650 Design Templates– With DesignPay, you get access to 650+ premium design templates across different niches. Use these templates for any of your work or even charge your clients for these designs at your own price
Design Resize- Now you can resize any template into any size or format such as Facebook Post, Covers, Twitter, Instagram Posts, Banners, eBook Covers, etc.
Over 5 million stock photos- You will have access to millions of stock photos in our editor across any niche or category. These stock photos are free from copyright hence you can use them on your personal and commercial projects.
Over 1 million icons- You will get access to over 2000000 premium and high-resolution icons without usage rights or pay for icons anymore
Designpay Editing tools- This software comes loaded with different editing tools in terms of image formatting, alignment, image filters, effects, and font manipulation
Multiple download options — You have different formats in which you can download your designs when they are ready. These formats include PNG, JPEG
Over 10000 fonts– More than 1000 fonts are available for you to apply in your designs.
2,500+ People’s Cut-out Images & PNG Images ($15 each)
8000+ HD Videos estimated — (worth $15 each)
60,000+ HD Images (worth $1 each) — (Worth-$ 60,000)
25,000+ Vector Graphics Bundle. (Worth-$ 120,000)
750+ Ultra HD 4k Videos (worth $25 each)
8000+ HD Videos: (worth $15 each) — (Worth — $120,000)
15,000+ Static Icons (worth $1 each) — (Worth — $15,000)
8,000+ Commercial GIF’s (worth $1 each) — (Worth — $60,000)
300+ Customisable Graphics Icons — (Worth — $8,000)
550+ Additional Quotes Images — (Worth — $2,500)
700+ Motion Backgrounds (worth $5 each) — (Worth — $3,500)
1,500+ HQ Audio Tracks (worth $5 each) — (Worth — $7,500)
3,000+ Cliparts (worth $5 each) — (Worth — $15,000)
18,000+ Animated Icons (worth $5 each) — (Worth — $90,000)
CLICK HERE TO VISIT THE OFFICIAL WEBSITE AND GET INSTANT ACCESS
DESIGNPAY REVIEW- HOW IT WORKS
Basically ,Designpay works in 3 steps below
Select a template
Type in the keyword and edit the template
Now save your design, then hit the download button
DESIGNPAY REVIEW- PROS AND CONS
Pros
A better alternative to photoshop and canva
No design skill needed
No monthly fees required[ just a low one-time payment]
Newbie friendly
You can create ad sell high- in demand graphic design and logo to businesses who need them and make money for yourself
No need to hire a designer
Cons
None
WHO SHOULD BUY THIS DESIGN TOOL?
I think if you are Digital Marketers, Entrepreneurs, Affiliate Marketers, Social Media Marketers, Website Owners, Bloggers, eCommerce Store Owners, or Paid Advertisers, Freelancers, Book publishers,you should consider using Designpay
MY OPINION
This great design tool /software comes loaded with awesome tools, features you should not ignore to make your design work easier. With just a small one-time fee you will get access to these benefits. You need no skill to use it, unlike Canva and photoshop which require skills in addition to the monthly fee you need to pay to use them.
So instead of paying forever for these platforms, you can pay for DesignPay once and continually make new creations.
Another great thing about DesignPay is that it comes with a Commercial License. This can help you make extra money designing high-quality logos, banners, etc to different clients and make some cool cash for yourself.
FAST ACTION BONUSES FROM THE CREATOR
The creator of this great design tool has some cool bonuses for you when you pick this tool from the official website
Bonus 1 -100 DFY Money-Making Affiliate Campaigns
Bonus 2 -Website Agency Business In A Box + Video Creation Software (Lifetime Access)
Bonus 3 -Facebook Ads Business In A Box
Bonus 4 -Graphics Design & Animation Business In A Box + Lifetime Access To Drag n Drop design and animation App
Bonus 5- Video Agency Business In A Box + Video Creation Software (Lifetime Access)
Bonus 6 -Commercial + Reseller License to VidCrafty:
5 special bonuses [ These are only for the fast action takers]
Price and Evaluation
DesignPay FE: $17
OTO1: DesignPay Unlimited: $47
OTO2: DesignPay Profits: $37 (New designs added to your DesignPay dashboard weekly)
OTO 3: DesignPay Enterprise: $37.
OTO 4: Reseller and Agency License: $197
OTO 5: DesignPay Traffic: $97
Conclusion
Thank you for taking the time to go through my review. Well, I bet that you want to own this product now. So, click the sales button now before the price goes up.
Remember that your investment is backed up by 365 days Money back guarantee, so you have nothing to lose
>>CLICK HERE TO VISIT THE OFFICIAL WEBSITE>>
>>VISIT MY SITE TO SEE MY BONUSES>>>
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https://medium.com/@davincog/designpay-review-and-bonuses-d2566588111f
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[]
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2021-12-21 16:36:58.857000+00:00
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['Graphics', 'Graphic Design Tool', 'Logo Design', 'Make Money Online', 'Banner Design']
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Title DesignPay Review BonusesContent Affiliate Disclosure — post contains affiliate link may earn commission purchase made link extra cost INTRODUCTION Design major skill learn order provide design service client make cool money Many big business looking design service expert order showcase brand product etc reason secret success online business lie quality graphic visuals use don’t go talking product service rather show actual product service using topquality Visuals visitor already imagine using product Visuals processed 60000X faster brain written text reason major brand like Nike focused aking ecommerce site heavily visual experience successfully that… SALE easiest part order create great quality design graphic need design software like photoshop challenge involve lot learning curve take hour create design using similar software requires pay monthly fee order use really suck right Never worry today going introduce design tool help create sell jawdropping design banner logo second push button tool called DesignPay tool made need many design business social account also sell want keep profit without sharing anyone sound intriguing keep reading post get every detail tool Creator Daniel Adetunji Launch date 18th Dec 2021 Launch Time 1000A EST Frontend Price 17 Salespage Click Bonuses Yes Huge one Niche Graphics Tools Product Category Software Recommended Yes Highly recommended Refund policy 30 day moneyback guarantee DESIGNPAY REVIEW DESIGNPAY DesignPay new cloudbased technology allows create sell jawdropping design logo banner push button commercial right included limited time brandnew cloudbased software make easy create graphic need online business Designpay longer need hire designer create stunning graphic even expensive software software come loaded 5 Million HighQuality Visuals Images allows create premium graphic like Facebook Posts Facebook Covers Youtube Covers Pinterest Posts Twitter Headers Resize template size Linkedin Posts Instagram Posts Business Cards KindleEBook cover within minute DESIGNPAY REVIEW — CREATOR Daniel Adetunji brain behind great design software one foremost digital marketer Africa run personal blog dedicated Internet Marketing Professionals Internet marketer looking forward gaining insight promoting business online created many product Flexsocial ClikBankProfits Mingle OrangeBuilder Mints DESIGNPAY — GRAB SOFTWARE better alternative photoshop don’t need pay monthly fee use software requires low onetime fee Many business looking designer design business brand opportunity start making money rendering required service business Get Free Unlimited Cloud Storage Website Hosting site Buy Today price increase every hour DESIGNPAY REVIEW — INCLUDED 650 Design Templates– DesignPay get access 650 premium design template across different niche Use template work even charge client design price Design Resize resize template size format Facebook Post Covers Twitter Instagram Posts Banners eBook Covers etc 5 million stock photos access million stock photo editor across niche category stock photo free copyright hence use personal commercial project 1 million icon get access 2000000 premium highresolution icon without usage right pay icon anymore Designpay Editing tool software come loaded different editing tool term image formatting alignment image filter effect font manipulation Multiple download option — different format download design ready format include PNG JPEG 10000 fonts– 1000 font available apply design 2500 People’s Cutout Images PNG Images 15 8000 HD Videos estimated — worth 15 60000 HD Images worth 1 — Worth 60000 25000 Vector Graphics Bundle Worth 120000 750 Ultra HD 4k Videos worth 25 8000 HD Videos worth 15 — Worth — 120000 15000 Static Icons worth 1 — Worth — 15000 8000 Commercial GIF’s worth 1 — Worth — 60000 300 Customisable Graphics Icons — Worth — 8000 550 Additional Quotes Images — Worth — 2500 700 Motion Backgrounds worth 5 — Worth — 3500 1500 HQ Audio Tracks worth 5 — Worth — 7500 3000 Cliparts worth 5 — Worth — 15000 18000 Animated Icons worth 5 — Worth — 90000 CLICK VISIT OFFICIAL WEBSITE GET INSTANT ACCESS DESIGNPAY REVIEW WORKS Basically Designpay work 3 step Select template Type keyword edit template save design hit download button DESIGNPAY REVIEW PROS CONS Pros better alternative photoshop canva design skill needed monthly fee required low onetime payment Newbie friendly create ad sell high demand graphic design logo business need make money need hire designer Cons None BUY DESIGN TOOL think Digital Marketers Entrepreneurs Affiliate Marketers Social Media Marketers Website Owners Bloggers eCommerce Store Owners Paid Advertisers Freelancers Book publishersyou consider using Designpay OPINION great design tool software come loaded awesome tool feature ignore make design work easier small onetime fee get access benefit need skill use unlike Canva photoshop require skill addition monthly fee need pay use instead paying forever platform pay DesignPay continually make new creation Another great thing DesignPay come Commercial License help make extra money designing highquality logo banner etc different client make cool cash FAST ACTION BONUSES CREATOR creator great design tool cool bonus pick tool official website Bonus 1 100 DFY MoneyMaking Affiliate Campaigns Bonus 2 Website Agency Business Box Video Creation Software Lifetime Access Bonus 3 Facebook Ads Business Box Bonus 4 Graphics Design Animation Business Box Lifetime Access Drag n Drop design animation App Bonus 5 Video Agency Business Box Video Creation Software Lifetime Access Bonus 6 Commercial Reseller License VidCrafty 5 special bonus fast action taker Price Evaluation DesignPay FE 17 OTO1 DesignPay Unlimited 47 OTO2 DesignPay Profits 37 New design added DesignPay dashboard weekly OTO 3 DesignPay Enterprise 37 OTO 4 Reseller Agency License 197 OTO 5 DesignPay Traffic 97 Conclusion Thank taking time go review Well bet want product click sale button price go Remember investment backed 365 day Money back guarantee nothing lose CLICK VISIT OFFICIAL WEBSITE VISIT SITE SEE BONUSESTags Graphics Graphic Design Tool Logo Design Make Money Online Banner Design
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189,294 |
The Story Behind Medium’s New Logo [2015]
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*Medium has since updated their branding. The latest guidelines are here.
Ever since Medium first launched in beta three years ago, we have sported a logo that is a big, bold, black-and-white slab-serif M, from the font Stag.
While simple, elegant, and strong, this Stag M proved rather inflexible as a logo. It served us well through our first few years, but as Medium has grown and evolved, the logo has begun to feel flat, impenetrable, blunt, and not to be toyed with. It is also not particularly distinctive, either. In short, our M no longer captured or conveyed what Medium has become.
So, we set out this summer with the goal of creating a logo that was a better reflection of who we are, and where we want to head from here.
After exploring about a million different ideas for a new icon, we arrived back at the capital M as a visual mark we wanted to hold onto. Next step: we started having some fun — figuring out how an M shape could bend and stretch to embody what Medium felt like to us.
From there, we started getting more serious, working with type designer Rod Cavazos of the foundry PSY/OPS. With Rod, we pursued the concept that our logo could be made of a series of interconnected ideas or shapes that, when joined together, form a new thought. A logo that flows, unfurls, and builds like a great and memorable conversation.
At last, we were on to something! This simple geometric interpretation of the M felt fun — like a delightful game or a deeply satisfying puzzle. We couldn’t stop ourselves from playing with all the different treatments, mutations, and color combinations it was practically begging for.
We began to see the four planes of the logo as overlapping strains of a conversation. A conversation whose tone and direction shift as the planes come into contact with each other.
Next, we went back to our type friends at PSY/OPS to develop a unique wordmark that would be aesthetically akin and also live comfortably alongside our new M. The result is a custom set of letters that beautifully picks up on the angles and spirit of the logo, without becoming too harsh or overly geometric.
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https://blog.medium.com/the-story-behind-medium-s-new-logo-4cd3e143dfcf
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['Erich Nagler']
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2017-08-23 01:20:32.474000+00:00
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['Medium Update', 'Logo Design', 'Next Level']
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Title Story Behind Medium’s New Logo 2015Content Medium since updated branding latest guideline Ever since Medium first launched beta three year ago sported logo big bold blackandwhite slabserif font Stag simple elegant strong Stag proved rather inflexible logo served u well first year Medium grown evolved logo begun feel flat impenetrable blunt toyed also particularly distinctive either short longer captured conveyed Medium become set summer goal creating logo better reflection want head exploring million different idea new icon arrived back capital visual mark wanted hold onto Next step started fun — figuring shape could bend stretch embody Medium felt like u started getting serious working type designer Rod Cavazos foundry PSYOPS Rod pursued concept logo could made series interconnected idea shape joined together form new thought logo flow unfurls build like great memorable conversation last something simple geometric interpretation felt fun — like delightful game deeply satisfying puzzle couldn’t stop playing different treatment mutation color combination practically begging began see four plane logo overlapping strain conversation conversation whose tone direction shift plane come contact Next went back type friend PSYOPS develop unique wordmark would aesthetically akin also live comfortably alongside new result custom set letter beautifully pick angle spirit logo without becoming harsh overly geometricTags Medium Update Logo Design Next Level
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189,295 |
AN EFFECTIVE LOGO DESIGN — THE ULTIMATE GUIDE
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AN EFFECTIVE LOGO DESIGN — THE ULTIMATE GUIDE
Why is there a need to design an effective logo at all?
The logo design of a company can make or break the vision and possibilities of a business in the market as it speaks for the company it stands for in one simple graphic. A flawlessly designed logo can establish an up to the standard affinity with the audience that a company and its business are endeavoring to pull off but an imprecisely designed logo fails to interface a business message and eventually blemishes a company’s business.
Importance of Logo Designing Process
Some ponder what’s so laborious about designing an adequate logo. They’re compact, they are considered effortless to do, so no complication, right? When you solely regard the outcome of a designer’s struggles, the logo making can look like it was an uncomplicated piece of work. But it’s not. A logo requires conceptualization and innovativeness, and many components merge to devise a good one.
Factors Contributing to an Effective Logo
Your brain can apprehend a brand unaccompanied by perceiving its name or any other specification, just by its logo. The rationale for it is that the logo takes hold of your surveillance and generates an optimistic impression on people.
Hence, the logo playing a vital role here, must be effective. Take a quick look on these several factors to design an effective logo for your company;
Stand Out from your Competition
Be original and noteworthy, not too akin as other logos. It is quite crucial to analyze and evaluate your competition. As a result, you can impose higher rates for your service without raising eyebrows from clients about why you are so expensive.
2. Visual Hierarchy
Visual hierarchy is the categorization of design elements in a manner that guides the viewer through your work. All other concepts of design work side by side to forge a staunch visual hierarchy with framing, typography, color palettes and much more.
3. Role of White Space
A up to the mark logo usually has components to a lesser degree than what you think it should. This is classically what portions of your design that have no visual content in them and permit the logo to breathe producing a sense of balance to an otherwise chaotic layout. It is very essential to eradicate any irrelevant elements from a logo to make it the most effective.
4. Relevance
Relevance depicts how expertly your logo design draws a parallel with your audience. It is highly recommended to do audience research in order to acknowledge who precisely the logo should be expressed to, from comprehensive descriptors like age and education to limited descriptors like values and hobbies.
5. Adaptivity
Adaptivity designates with how skillfully your logo design sustains in all of the mediums that are digitally and physically viable.
6. Repetition
Repetition might give the impression that it would be a recipe for a design lacking variation but as it happens, it is vital for swiftly escorting the viewer’s eye from one side of your design to the other which will make it uncomplicated for them to hopefully memorize all the information in your logo. The formula for implementing repetition without it feeling repetitive is to integrate patterns with insignificant variance which could be in the appearance of an identical text in contrasting colors, or icons and shapes with negligible variations.
7. Go for Readable Typography
Practicing readable and web-friendly fonts is critical for making your logo look professional and effectively convey your message because if the viewer has to sort out in deciphering your logo, they are going to rapidly lose interest!
8. Include the Element of Surprise
Once you have got the preliminaries of logo design conclusively, you are free to think outside the box. After all, an element of surprise could be just the thing you need to take it to the next level.
9. Remember Symbols are not a Must
A fair few of the renowned logos have no symbols at all. Sometimes a symbol can become more memorable and notable than the company name itself, such is the case of Apple, Nike or Pepsi.
10. Make People Smile
The focal scheme behind a curve in the logos is that it materializes involuntarily into a smile, which is cordial and welcomes or captivates customers towards them in the first place and also to verify that the viewers have an influence and an optimistic image about the company. Smiles have always intrigued people.
|
https://medium.com/@safafarooq/an-effective-logo-design-the-ultimate-guide-d497b7a2bd13
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['Words Of Wonder']
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2021-11-29 10:32:07.907000+00:00
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['Graphic Design', 'Guidelines', 'Logo', 'Logo Design']
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Title EFFECTIVE LOGO DESIGN — ULTIMATE GUIDEContent EFFECTIVE LOGO DESIGN — ULTIMATE GUIDE need design effective logo logo design company make break vision possibility business market speaks company stand one simple graphic flawlessly designed logo establish standard affinity audience company business endeavoring pull imprecisely designed logo fails interface business message eventually blemish company’s business Importance Logo Designing Process ponder what’s laborious designing adequate logo They’re compact considered effortless complication right solely regard outcome designer’s struggle logo making look like uncomplicated piece work it’s logo requires conceptualization innovativeness many component merge devise good one Factors Contributing Effective Logo brain apprehend brand unaccompanied perceiving name specification logo rationale logo take hold surveillance generates optimistic impression people Hence logo playing vital role must effective Take quick look several factor design effective logo company Stand Competition original noteworthy akin logo quite crucial analyze evaluate competition result impose higher rate service without raising eyebrow client expensive 2 Visual Hierarchy Visual hierarchy categorization design element manner guide viewer work concept design work side side forge staunch visual hierarchy framing typography color palette much 3 Role White Space mark logo usually component lesser degree think classically portion design visual content permit logo breathe producing sense balance otherwise chaotic layout essential eradicate irrelevant element logo make effective 4 Relevance Relevance depicts expertly logo design draw parallel audience highly recommended audience research order acknowledge precisely logo expressed comprehensive descriptor like age education limited descriptor like value hobby 5 Adaptivity Adaptivity designates skillfully logo design sustains medium digitally physically viable 6 Repetition Repetition might give impression would recipe design lacking variation happens vital swiftly escorting viewer’s eye one side design make uncomplicated hopefully memorize information logo formula implementing repetition without feeling repetitive integrate pattern insignificant variance could appearance identical text contrasting color icon shape negligible variation 7 Go Readable Typography Practicing readable webfriendly font critical making logo look professional effectively convey message viewer sort deciphering logo going rapidly lose interest 8 Include Element Surprise got preliminary logo design conclusively free think outside box element surprise could thing need take next level 9 Remember Symbols Must fair renowned logo symbol Sometimes symbol become memorable notable company name case Apple Nike Pepsi 10 Make People Smile focal scheme behind curve logo materializes involuntarily smile cordial welcome captivates customer towards first place also verify viewer influence optimistic image company Smiles always intrigued peopleTags Graphic Design Guidelines Logo Logo Design
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189,296 |
6 Common Types of Logo Designs for Beginners
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In the current time of designing and styling, Logo plays a key role in giving your design a unique feel. When it comes to selecting a good Logo Design Style, we do spend a lot of time researching and finding some relatable Design to not just make our Logo look unique but also modern.
There are many different styles to make a logo. Some of them are very common and only requires basic shape & text, but there are also some type of logo styles which takes some efforts to make. Beginners have no experience in logo designing and they get confused about where to begin and what type of logo to design first.
Here is our 6 top picks of Logo Styles which you can use to enhance your designs.
1. Abstract
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image like an apple or a bird it’s an abstract geometric form that represents your business. Like all logo symbols, abstract marks work really well because they condense your brand into a single image.
2. Mascot
Mascot logos are often exaggerated, like caricatures. They use simple shapes to convey the personality of the brand or team. But mascot logos are still logos. They need to be legible, simplified, and unique. They may need to include the full team or business name within the logo.
3. Golden Ratio
You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.
4. Emblem
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies.
5. Wordmark
A wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this.
6. 3D
3D logos add an extra “dimension” for getting noticed and they work extremely well on platforms such as television and online. Compared to more traditional 2D logos, 3D logo design stands out and is easier to remember, not to mention it’s a great starting point for animation.
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https://medium.com/@designiscope/6-common-types-of-logo-designs-for-beginners-7ab05da6092a
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[]
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2021-12-19 16:02:07.235000+00:00
|
['Design', 'Graphic Design', 'Logo Design', 'Trends', 'Productivity']
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Title 6 Common Types Logo Designs BeginnersContent current time designing styling Logo play key role giving design unique feel come selecting good Logo Design Style spend lot time researching finding relatable Design make Logo look unique also modern many different style make logo common requires basic shape text also type logo style take effort make Beginners experience logo designing get confused begin type logo design first 6 top pick Logo Styles use enhance design 1 Abstract abstract mark specific type pictorial logo Instead recognizable image like apple bird it’s abstract geometric form represents business Like logo symbol abstract mark work really well condense brand single image 2 Mascot Mascot logo often exaggerated like caricature use simple shape convey personality brand team mascot logo still logo need legible simplified unique may need include full team business name within logo 3 Golden Ratio find Golden Ratio divide line two part longer part divided smaller part b equal sum b divided equal 1618 formula help creating shape logo layout 4 Emblem emblem logo consists font inside symbol icon think badge seal crest logo tend traditional appearance make striking impact thus often goto choice many school organization government agency 5 Wordmark wordmark logotype fontbased logo focus business’ name alone Think Visa CocaCola Wordmark logo work really well company succinct distinct name Google’s logo great example 6 3D 3D logo add extra “dimension” getting noticed work extremely well platform television online Compared traditional 2D logo 3D logo design stand easier remember mention it’s great starting point animationTags Design Graphic Design Logo Design Trends Productivity
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189,297 |
BEST LOGO DESIGN SOFTWARE
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My favorite logo design from the software
Logos are used by companies all over the world because they have a positive impact and benefit their brand . Therefore it would be a shame not to make the most out of the opportunity to do the same. It’s the first thing people see and it gives them something to take note of. This, in turn, gives your other branding efforts more drive. Basically it;
CREATES A GOOD FIRST IMPRESSION ESTABLISHES YOUR BRANDS IDENTITY MAKES YOU MEMORABLE SEPARATES YOU FROM YOUR COMPETITORS CAPTURES YOUR AUDIENCE BRINGS LOYALTY HELPING YOU DEFINE YOUR AUDIENCE
Even if you were to get a professional logo designer to design your logo, it would cost you $30-$100 or more. Some people want to design their own logos and choose from a list of amazing logos to customize. As a logo enthusiastic, I have been fascinated by these logo software. It’s even fun creating logos from these sites. You can even resell the logos to gain 100% profit. If you aren’t satisfied, they would gladly return your money back.
Logobiz-elite edition
If you want to sell bought logos here, this is the best place. Professional logos are made here. This is one of the best places to. I made a profit of $3567 in the first month from just selling from this platform. Click here to visit site.
Other offers from the site include;
logobiz- Downsell Pack. Click here to visit site
2. Logomart- best seller
This is another logo design site that gives you full resell rights. Aside the amazing collection of logo designs and also the personal choosing of your logo, this site literally makes you make an income. I made $2856 from the first month of selling. I just resold some of their amazing ideas to companies to make money. Click here to visit their sites.
Logomart: This is cheap. It is also good but I would recommend the best seller pack.
You guys are welcome.
|
https://medium.com/@kwadwoaddison100/best-logo-design-software-cdde0609a6eb
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['Kwadwo Addison']
|
2021-11-30 16:23:25.953000+00:00
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['Logo Maker', 'Logo', 'Graphic Design', 'Logo Design', 'Logo Designing Services']
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Title BEST LOGO DESIGN SOFTWAREContent favorite logo design software Logos used company world positive impact benefit brand Therefore would shame make opportunity It’s first thing people see give something take note turn give branding effort drive Basically CREATES GOOD FIRST IMPRESSION ESTABLISHES BRANDS IDENTITY MAKES MEMORABLE SEPARATES COMPETITORS CAPTURES AUDIENCE BRINGS LOYALTY HELPING DEFINE AUDIENCE Even get professional logo designer design logo would cost 30100 people want design logo choose list amazing logo customize logo enthusiastic fascinated logo software It’s even fun creating logo site even resell logo gain 100 profit aren’t satisfied would gladly return money back Logobizelite edition want sell bought logo best place Professional logo made one best place made profit 3567 first month selling platform Click visit site offer site include logobiz Downsell Pack Click visit site 2 Logomart best seller another logo design site give full resell right Aside amazing collection logo design also personal choosing logo site literally make make income made 2856 first month selling resold amazing idea company make money Click visit site Logomart cheap also good would recommend best seller pack guy welcomeTags Logo Maker Logo Graphic Design Logo Design Logo Designing Services
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189,298 |
The 7-Step-Paul-Rand Logo-Test
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Do you have a strong logo or a weak one?
While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?”, a designer would ask, “What would Paul Rand think of my logo?”
By the end of this read, you will know confidently whether Paul Rand would approve or disapprove of your logo.
The Legend
Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’ NeXT.
In fact, when Steve Jobs hired Paul Rand to design the NeXT Computers logo, he hired him for $100,000. To Jobs distaste, Rand said he would provide only one iteration.
[Steve Jobs] asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.
Rand came up with a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
The foundational criteria for this logo test is based on a something Paul Rand said that changed the world of logo design:
The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
The 7-Step-Paul-Rand-Logo-Test uses the descriptors above to assess a logo. The steps flow like this:
Is it distinctive? Is it visible? Is it adaptable? Is it memorable? Is it universal? Is it timeless? Then, when you have said “yes” to everything above, ask this final question: is it simple?
For each step except for the last one, rate on a scale from 1 to 10. For the last step of simplicity, rate on a scale from 1 to 15. This mathematically gives weight to what is most important in a logo. A score of 75 is perfect, and anything below a 60 is discardable.
Guinea Pig
The best way to see how this assessment works is to use an example. Let’s use the former logo of Bing, Microsoft’s Internet search engine.
The Bing logo above was discontinued and upgraded in September of 2013 for obvious reasons. Let’s take the 7 steps and apply them to this logo to find out why.
1. Is It Distinctive?
Distinctive means unique and different from everything else. It stands out among the crowd and isn’t easily confused with others.
In our example, the Bing logo uses a youthful, common blue color — 80% of all logos are blue. The typography suggests openness and breadth — good for a search engine, but it is plain and flat which is not going to work if they want to stand out as a competitor of Google.
Because there’s no artwork to supplement the wordmark, a LOT of pressure is put on just the words to convey meaning. But nothing is unique about the lettering. Yes, the wide letters use lots of white space, but the letters seem smushed together, especially around the base of the “i”.
The loop of the “g” is cut off suddenly, which feels cold and incomplete.
If the ear of the “g” (the small stroke flaring off the top right) were any thinner it would look like a bald man’s head with a wild hair sticking up, which makes me think of age (i.e., Microsoft?).
3/10
2. Is It Visible?
Visible means noticeable or easily seen. Because it takes up a generous amount of space, its visibility is high. However, most designers begin crafting a logo in black and white for optimal visibility independent of color. But the deep yellow dot of the “i” is lost when this logo is put in black and white — losing the personal, intimate touch the “i” provides. Always make sure your logo looks good in both black and white.
6/10
3. Is It Adaptable?
Adaptability means that it works across numerous applications — on a t-shirt, on a cup, online, on a truck, on a road sign. You get the idea.
In our example, the Bing logo has enough built-in white space for it to look identifiable on nearly everything. The only strike against it is that it would have trouble fitting into a square — or any instance where vertical slenderness is needed. The text is egregiously scaled horizontally, leaving no alternative to fit into a box, such as a favicon or a mobile app icon. Perhaps, isolating the “b” would work in a box but this would significantly lower its distinctiveness score even more because the “b” is so plain.
5/10
4. Is It Memorable?
The goal of a logo is to be unforgettable — so that when a person feels the need your business solves, your logo comes to immediately mind. You can test this with word association. Word associating is an exercise where you think of the first word that comes to mind when you hear or see something. Word associate with the following logos:
Here’s what I got, respectively: beer, chips, and car. Do the logos use the words: ‘beer’, ‘chips’, and ‘car’? Nope. They don’t need to, because they are easily recognizable, memorable logos.
In our example, I do not get “search engine” from looking at the Bing logo. It’s interesting to see how they fixed this with the new Bing logo, which we’ll talk about in a minute.
The Bing logo’s flatness and lack of emotion make it difficult to remember.
2/10
5. Is It Universal?
When universal logo carries a consistent meaning to a diverse range of people. This is possibly the most difficult part in creating a logo because everyone is different. How do great, global brands accomplish this?
Google uses color.
Apple uses a staple, worldwide fruit and a neutral color.
Note: the Apple logo doesn’t even need words to be identified, creating a heavenly universality score.
As a search engine, the Bing logo needed to demonstrate both power and complexity but not at the cost of approachability (everyone needs to feel comfortable to use a search engine). The design accomplishes approachability through plainness but communicates nothing about robust power and depth of knowledge.
4/10
6. Is It Timeless?
The biggest principles to remember when crafting a timeless logo is do not use the “hottest” colors, “flashiest” fonts, or “coolest” styles. Fads change like the weather, but the sun always comes up, and the sky is always blue. Find the strong core of your design and trim off the extra embellishments. Minimalism is the art of saying more by saying less.
The antiquated Bing logo does alright with avoiding flashiness and short-term sparkle, but its overdone roundness is the opposite of cutting edge.
6/10
7. The Holy-Grail Question: Is It Simple?
Paul Rand said that a logo should epitomize minimalism.
“A logo cannot survive unless it is designed with the utmost simplicity and restraint.”
The first six steps of the Paul-Rand-Logo-Test involve adding and creating standout qualities in your design so that it is unique, durable, memorable, etc. But this last step is about stripping out and reducing extraneous detail to unveil a pure and playful end-product.
Here are two practical measures you can take to ensure your logo is designed with simplicity:
Shrink it down and then blow it up. The appearance and design of a strong logo will be legible and pleasing regardless of its size. Draw it by hand in ten seconds with a pencil. If you can do this easily, then you have a simple logo.
Because simplicity is the crown of the six qualities above, it is rated on a scale from 1 to 15 to account for its critical importance. A highly distinct and creative logo may lose points because it is distinct and creative at the expense of simplicity. A good example of a simple logo is the Nike swoosh:
The $15 billion company is identified by a solid “tick” that says: victory, athletic shoes, and Greek goddess. Many consider it to be the greatest logo of all time.
The Bing logo makes up little ground in this area. While it suffers in offering anything striking or incisive, it does provide a simple essence. But be careful: over-simplicity can come across as thoughtless and boring!
To find the balance between an intuitively simple logo and thoughtlessly boring one, analyze the story of the brand and work backwards from there. Who are the main characters? What are their strengths? What is the conflict they overcome? What does the happy ending look like? Engineer these concepts into a image and then begin reducing from there until you reach the core elements.
10/15
Total
Adding up the scores for the Bing logo, we get:
Distinctive 3 Visible 6 Adaptable 5 Memorable 2 Universal 4 Timeless 6 Simple (out of 15) 10
Total: 36
A 36 explains why Microsoft was okay with releasing it to the public — it was decent enough to work with but not strong enough to last.
The New Bing Logo
In September 2013, Microsoft introduced the new Bing logo with dramatic improvements.
A couple notes about what was done right with this logo:
The loop of the “g” is a smile (something that transcends cultural barriers).
The addition of the strikingly bold icon allows the type to relax and breathe.
It is embedded with subtleties (such as the top slant of the “b”) based upon a “searchlight” story.
The Paul-Rand-Logo-Test can be applied to any logo. You saw how it was applied to the Bing logo; now it’s your turn to try it out and tally your scores. Do you have a strong logo or a weak one?
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https://entrepreneurshandbook.co/the-7-step-paul-rand-logo-test-5c7b546af17b
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['Dave Schools']
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2019-07-04 14:52:12.144000+00:00
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['Design', 'Logo Design', 'Tech']
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Title 7StepPaulRand LogoTestContent strong logo weak one dancer may ask “I wonder Michael Jackson would think dance moves” boxer may ask “I wonder Muhammad Ali would think right hook” designer would ask “What would Paul Rand think logo” end read know confidently whether Paul Rand would approve disapprove logo Legend Paul Rand American art director graphic designer best known corporate logo design including logo IBM UPS Enron Morningstar Inc Westinghouse ABC Steve Jobs’ NeXT fact Steve Jobs hired Paul Rand design NeXT Computers logo hired 100000 Jobs distaste Rand said would provide one iteration Steve Jobs asked would come option said ‘No solve problem pay don’t use solution want option go talk people Rand came 100page brochure detailing brand including precise angle used logo 28° new company name NeXT foundational criterion logo test based something Paul Rand said changed world logo design principal role logo identify simplicity means… effectiveness depends distinctiveness visibility adaptability memorability universality timelessness 7StepPaulRandLogoTest us descriptor ass logo step flow like distinctive visible adaptable memorable universal timeless said “yes” everything ask final question simple step except last one rate scale 1 10 last step simplicity rate scale 1 15 mathematically give weight important logo score 75 perfect anything 60 discardable Guinea Pig best way see assessment work use example Let’s use former logo Bing Microsoft’s Internet search engine Bing logo discontinued upgraded September 2013 obvious reason Let’s take 7 step apply logo find 1 Distinctive Distinctive mean unique different everything else stand among crowd isn’t easily confused others example Bing logo us youthful common blue color — 80 logo blue typography suggests openness breadth — good search engine plain flat going work want stand competitor Google there’s artwork supplement wordmark LOT pressure put word convey meaning nothing unique lettering Yes wide letter use lot white space letter seem smushed together especially around base “i” loop “g” cut suddenly feel cold incomplete ear “g” small stroke flaring top right thinner would look like bald man’s head wild hair sticking make think age ie Microsoft 310 2 Visible Visible mean noticeable easily seen take generous amount space visibility high However designer begin crafting logo black white optimal visibility independent color deep yellow dot “i” lost logo put black white — losing personal intimate touch “i” provides Always make sure logo look good black white 610 3 Adaptable Adaptability mean work across numerous application — tshirt cup online truck road sign get idea example Bing logo enough builtin white space look identifiable nearly everything strike would trouble fitting square — instance vertical slenderness needed text egregiously scaled horizontally leaving alternative fit box favicon mobile app icon Perhaps isolating “b” would work box would significantly lower distinctiveness score even “b” plain 510 4 Memorable goal logo unforgettable — person feel need business solves logo come immediately mind test word association Word associating exercise think first word come mind hear see something Word associate following logo Here’s got respectively beer chip car logo use word ‘beer’ ‘chips’ ‘car’ Nope don’t need easily recognizable memorable logo example get “search engine” looking Bing logo It’s interesting see fixed new Bing logo we’ll talk minute Bing logo’s flatness lack emotion make difficult remember 210 5 Universal universal logo carry consistent meaning diverse range people possibly difficult part creating logo everyone different great global brand accomplish Google us color Apple us staple worldwide fruit neutral color Note Apple logo doesn’t even need word identified creating heavenly universality score search engine Bing logo needed demonstrate power complexity cost approachability everyone need feel comfortable use search engine design accomplishes approachability plainness communicates nothing robust power depth knowledge 410 6 Timeless biggest principle remember crafting timeless logo use “hottest” color “flashiest” font “coolest” style Fads change like weather sun always come sky always blue Find strong core design trim extra embellishment Minimalism art saying saying le antiquated Bing logo alright avoiding flashiness shortterm sparkle overdone roundness opposite cutting edge 610 7 HolyGrail Question Simple Paul Rand said logo epitomize minimalism “A logo cannot survive unless designed utmost simplicity restraint” first six step PaulRandLogoTest involve adding creating standout quality design unique durable memorable etc last step stripping reducing extraneous detail unveil pure playful endproduct two practical measure take ensure logo designed simplicity Shrink blow appearance design strong logo legible pleasing regardless size Draw hand ten second pencil easily simple logo simplicity crown six quality rated scale 1 15 account critical importance highly distinct creative logo may lose point distinct creative expense simplicity good example simple logo Nike swoosh 15 billion company identified solid “tick” say victory athletic shoe Greek goddess Many consider greatest logo time Bing logo make little ground area suffers offering anything striking incisive provide simple essence careful oversimplicity come across thoughtless boring find balance intuitively simple logo thoughtlessly boring one analyze story brand work backwards main character strength conflict overcome happy ending look like Engineer concept image begin reducing reach core element 1015 Total Adding score Bing logo get Distinctive 3 Visible 6 Adaptable 5 Memorable 2 Universal 4 Timeless 6 Simple 15 10 Total 36 36 explains Microsoft okay releasing public — decent enough work strong enough last New Bing Logo September 2013 Microsoft introduced new Bing logo dramatic improvement couple note done right logo loop “g” smile something transcends cultural barrier addition strikingly bold icon allows type relax breathe embedded subtlety top slant “b” based upon “searchlight” story PaulRandLogoTest applied logo saw applied Bing logo it’s turn try tally score strong logo weak oneTags Design Logo Design Tech
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189,299 |
How to Download Adobe Stock Images at Zero Cost
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Greater pictures and videos, reasonable monthly and seasonal memberships, and, most of all, flawless interaction with Adobe Creative Cloud applications are just a few of the features of Adobe’s fantastic stock photography offering for creators. It’s renowned for its breadth, capital adequacy, plus, maybe most crucially, Adobe app compatibility. Because of the hefty costs, a Logo design company in Kolkata might prefer not to purchase Adobe Stock or perhaps even test it out. However, you might be shocked to learn that one is using royalty-free photographs by installing the app. We’ve put all that together some of the ways you can use Adobe Stock for free.
What is Adobe Stock, exactly?
Adobe Stock is a great place for royalty-free pictures, music, themes, movies, and even 3D architectural features.
Unlike most other online stock photo services, Adobe Stock includes a variety of speciality and difficult multimedia, which can improve your artistic work simpler. In addition, unlike those reference websites, almost all of Adobe’s creative materials guarantee to work with a polished look, thanks to contributions from a Logo design company in Kolkata.
How can I get Adobe Stock?
Installing Adobe Stock is similar to getting any of the Adobe programmes. The cost varies on different websites and can be made something seem a little more complicated. Stock works well with other applications like Photoshop and Illustrator.
How to Get Free Stock Downloads?
If you’re looking for a way to get complimentary Adobe stock, go to the primary Adobe Stock page, try the free sample edition of Adobe Stock, or go to their catalogue page.
You will be having to retrieve the demo available after entering your credit card information.
You must terminate the subscription before the fixed term finishes in time to prevent being charged.
Is There A Creative Cloud Student Price For Adobe Stock?
Regrettably, the answer is no. Adobe Stock is not eligible for a student discount and must be purchased at full price. Except for Stock, which is not included in the ‘All apps’ bundle, all Adobe software is included in the ‘All apps’ package.
Conclusion
Licensing your artwork to Adobe Stock’s legions of creative types is a simple method to supplement your artistic income while diversifying your profile. Even if you’re searching for a full and part job, producing to Stock may fit into any inventive lifestyle. It can create a whole new world of chances for you to diversify your investment and create real revenue — in other words, it really can help your Logo design company in Kolkata create cash doing something you enjoy. With some creativity, you might even be able to transform your next trip into such holiday pay.
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https://medium.com/@sistektechnologies.pvt.ltd/how-to-download-adobe-stock-images-at-zero-cost-17f41dc63e1c
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['Sistek Technologies']
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2021-12-13 12:15:50.889000+00:00
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['Logo Design', 'Logo Design Company']
|
Title Download Adobe Stock Images Zero CostContent Greater picture video reasonable monthly seasonal membership flawless interaction Adobe Creative Cloud application feature Adobe’s fantastic stock photography offering creator It’s renowned breadth capital adequacy plus maybe crucially Adobe app compatibility hefty cost Logo design company Kolkata might prefer purchase Adobe Stock perhaps even test However might shocked learn one using royaltyfree photograph installing app We’ve put together way use Adobe Stock free Adobe Stock exactly Adobe Stock great place royaltyfree picture music theme movie even 3D architectural feature Unlike online stock photo service Adobe Stock includes variety speciality difficult multimedia improve artistic work simpler addition unlike reference website almost Adobe’s creative material guarantee work polished look thanks contribution Logo design company Kolkata get Adobe Stock Installing Adobe Stock similar getting Adobe programme cost varies different website made something seem little complicated Stock work well application like Photoshop Illustrator Get Free Stock Downloads you’re looking way get complimentary Adobe stock go primary Adobe Stock page try free sample edition Adobe Stock go catalogue page retrieve demo available entering credit card information must terminate subscription fixed term finish time prevent charged Creative Cloud Student Price Adobe Stock Regrettably answer Adobe Stock eligible student discount must purchased full price Except Stock included ‘All apps’ bundle Adobe software included ‘All apps’ package Conclusion Licensing artwork Adobe Stock’s legion creative type simple method supplement artistic income diversifying profile Even you’re searching full part job producing Stock may fit inventive lifestyle create whole new world chance diversify investment create real revenue — word really help Logo design company Kolkata create cash something enjoy creativity might even able transform next trip holiday payTags Logo Design Logo Design Company
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189,300 |
THE 6 TYPES OF LOGO (AND DECIDING ON THE LOGO THAT WORKS FOR YOUR BRAND)
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When most people think of a brand, what they visualize mostly is the logo. A brand is much more than that (you should look out for my next article on brand strategy), but a logo is certainly a prominent element of a brand identity. It is the first thing customers see when interacting with a brand, and maybe the only element they’ll remember. So, it is crucial to know which type of logo works well for your brand before jumping on creating one.
WHAT IS A LOGO?
A logo is the visual stamp of a brand — the symbol, word, or both — that customers use to recognize a business. Because a good logo is a visual aesthetically pleasing element, it triggers positive recall about a brand that the business name alone might not.
A logo can take the form of almost an infinite variety of shapes and personalities — from literal through symbolic, from word-driven to image-driven, and each type of logo gives a brand a different look and feel. So, let me walk you through the 6 types of logos you can ever come across and help you decide on the ideal logo for your brand.
MONOGRAM (OR LETTERMARKS) LOGO
Monograms or Lettermarks are logos that consist of brand initials, usually the first letters of the business name. Examples are DStv, MTN, HP… And the list goes on.
Monogram logos — MTN, DStv, HP
Businesses with lengthy names or difficult to pronounce names mostly adopt monograms — sometimes called lettermark logos — for easy brand identification purposes. So it makes perfect sense for them considering their target users. For example, how much easier is it to say — and remember — IITA versus International Institute of Tropical Agriculture?
When to use a Monogram (or Lettermark) Logo?
Consider a lettermark logo if your business happens to have a long name. Having the business name in initials will help simplify your brand identity designs and likewise, customers will have an easier time recalling your business name and logo.
Lettermark logos are easy to replicate across marketing materials such as business cards, letterheads, flyers, posters etc. thus, making it a highly adaptable option for a new and developing brand.
2. WORDMARKS (OR LOGOTYPES) LOGO
A wordmark or Logotype is a freestanding word or words that spell out the business name in a stylized typeface. Similar to a Lettermark, a wordmark is a font-based logo that replicates a business name. Think of Jiji.ng, Rooomxix, and Selar.
Wordmark logos — Patricia, Selar, Rooomxix
Wordmark logos work well when a business has a succinct and distinct name. Patricia’s logo is a great example of this as the name itself is catchy and memorable. So, when combined with a stylized typeface that captures the essence of what the business does, this creates strong brand recognition for the business.
When to use a wordmark (or Logotypes) Logo?
It is a good decision to use a wordmark logo if your business is relatively new and you need to get your name out there. This applies to a business with a short name. Anything too long can look too cluttered.
Same as a lettermark, a wordmark logo can easily be replicated across branding and marketing materials.
3. PICTORIAL MARKS (OR LOGO SYMBOLS) LOGO
A Pictorial mark (sometimes called a logo symbol or brand mark) is a graphical image or illustration of a thing that symbolically represents a brand or product in a meaningful way. The image itself may allude to the name of the business or its mission, or it may symbolize a brand attribute. Think of Twitter’s bird, Snapchat’s ghost and Apple’s logo. A pictorial mark follows the idea — “a picture is worth a thousand words”.
Pictorial logos — Twitter, Apple, Snapchat
This type of logo is easily relatable but the tricky part is, without a strong brand establishment or advertisement, it may be ‘deadly’ for a new brand to use the mark alone without the brand name. No wonder, only a few established brands adopt this type of logo concept.
When to use a Pictorial mark (or logo symbol) Logo?
A Pictorial mark is effective if you have an already established brand but that’s not always the case. You can adopt a brandmark to your advantage to communicate what your business is about graphically if your brand name is too long or you want to convey a desired idea or emotion.
A pictorial mark works well for global commerce if, for example, a business name doesn’t lend itself well to translation.
However, a Pictorial mark may not be the best idea if you anticipate changes to your business model in the future. Imagine you start off selling digital products but what happens when you venture into real estate?
4. ABSTRACT MARKS LOGO
Unlike a Pictorial mark, an Abstract mark uses a geometric form to represent a brand. It is a symbol that conveys a big idea or attribute of a brand in an interesting shape which means that Abstract marks are highly conceptual. A few examples include Slack, Audiomack and MetroHealth HMO.
Abstract logos — Slack, Audiomack, MetroHealth HMO
Like all logo symbols, abstract marks work pretty well because they condense your brand into a single image, and instead of being restricted to a picture of something recognizable, abstract marks allow you to create something truly unique for your brand.
When to use an Abstract mark Logo?
An Abstract mark works effectively for large companies with numerous and unrelated divisions.
Abstract marks allow you to create a unique image for your brand, but it is best left to a brand designer or strategist who understands how color, shape and elements combine to create meaning.
5. THE EMBLEM
An Emblem logo is a font-styled mark in which the business name is inextricably connected to a pictorial element, symbol or icon; think badges, seals and crest. And what differentiates them from other types of brand mark is that the elements are never isolated.
Emblem logos — University of Ibadan, Redeem Christian Church
Emblems look terrific as an embroidered patch on a uniform and tend to have a traditional appearance that does make a striking impact, thus, they are often the go-to choice for schools, institutions or government agencies.
When to use an Emblem Logo?
An Emblem’s traditional look might be considered by lots of public agencies, institutions and schools and it can also serve any up-and-coming private business quite well, especially those in the food and beverages industry: think beer labels and coffee cups.
6. MASCOTS
Mascots are logos that involve an illustrated character. It can be colorful or monochromic, and sometimes cartoonish. The mascot’s logos are always fun and it is a great way to present a brand spokesperson or personality that aligns with the brand objectives. Few famous mascot logos include KFC and DMW.
Mascot logos — KFC, DMW
When to use Mascots Logo?
You may consider creating a Mascot if you are trying to appeal to families or younger generations. This is the more reason Mascots logo is common among Entertainment brands like comedians, musicians, television shows, and MCs. The mascot is a great logo for driving social media engagement with fans.
One more thing…
COMBINATION MARKS
As the name suggests, a combination mark is a logo consisting of a combined wordmark or letter mark and a pictorial mark, abstract mark, or mascot (symbol) and sometimes with a tagline. The brand mark and text can be laid side-by-side, stacked on top of each other, or integrated to create an image.
Combination mark — Multichoice
Most times, it is the best way to present your brand identity especially for a relatively new business that wants to make an impression that sticks with the audience psyche. With a combination mark, people will also begin to associate your business name with your pictorial mark, abstract or mascot right away. In the future, you may be able to rely exclusively on your brandmark, and not always include your business name.
There you go. I believe by now, you understand better that when creating a logo for your brand, it is imperative to make sure that the logo will represent your business the right way, and most importantly, spark a connection with your audience. Logo design is never about what one likes or dislikes — it’s about what truly works.
It is more reasonable to hire a professional designer to examine a range of solutions based on both aspirational and functional criteria, and then come up with a befitting logo for your brand.
The designer, based on research, strategy and experience will determine the type of logo that suits your business and ideally, should present 2–3 logos with their use case in branding and marketing materials for a final decision.
Also, it is important, and absolutely the best advice (coming from my half a decade experience of transitioning from a Creative Designer to a Brand Strategist) to first develop your brand strategy before zooming off to creating a logo. Think of it as a blueprint for your brand foundation. You won’t start building a house without a plan, so you shouldn’t create a logo without a brand strategy in place.
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https://medium.com/@apostleofafrica/the-6-types-of-logo-and-deciding-on-the-logo-that-works-for-your-business-501ff0d5f83f
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['Olanrewaju Okunola']
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2021-12-11 18:36:46.829000+00:00
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['Logo', 'Business', 'Logo Design', 'Brand Identity', 'Branding']
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Title 6 TYPES LOGO DECIDING LOGO WORKS BRANDContent people think brand visualize mostly logo brand much look next article brand strategy logo certainly prominent element brand identity first thing customer see interacting brand maybe element they’ll remember crucial know type logo work well brand jumping creating one LOGO logo visual stamp brand — symbol word — customer use recognize business good logo visual aesthetically pleasing element trigger positive recall brand business name alone might logo take form almost infinite variety shape personality — literal symbolic worddriven imagedriven type logo give brand different look feel let walk 6 type logo ever come across help decide ideal logo brand MONOGRAM LETTERMARKS LOGO Monograms Lettermarks logo consist brand initial usually first letter business name Examples DStv MTN HP… list go Monogram logo — MTN DStv HP Businesses lengthy name difficult pronounce name mostly adopt monogram — sometimes called lettermark logo — easy brand identification purpose make perfect sense considering target user example much easier say — remember — IITA versus International Institute Tropical Agriculture use Monogram Lettermark Logo Consider lettermark logo business happens long name business name initial help simplify brand identity design likewise customer easier time recalling business name logo Lettermark logo easy replicate across marketing material business card letterhead flyer poster etc thus making highly adaptable option new developing brand 2 WORDMARKS LOGOTYPES LOGO wordmark Logotype freestanding word word spell business name stylized typeface Similar Lettermark wordmark fontbased logo replicates business name Think Jijing Rooomxix Selar Wordmark logo — Patricia Selar Rooomxix Wordmark logo work well business succinct distinct name Patricia’s logo great example name catchy memorable combined stylized typeface capture essence business creates strong brand recognition business use wordmark Logotypes Logo good decision use wordmark logo business relatively new need get name applies business short name Anything long look cluttered lettermark wordmark logo easily replicated across branding marketing material 3 PICTORIAL MARKS LOGO SYMBOLS LOGO Pictorial mark sometimes called logo symbol brand mark graphical image illustration thing symbolically represents brand product meaningful way image may allude name business mission may symbolize brand attribute Think Twitter’s bird Snapchat’s ghost Apple’s logo pictorial mark follows idea — “a picture worth thousand words” Pictorial logo — Twitter Apple Snapchat type logo easily relatable tricky part without strong brand establishment advertisement may ‘deadly’ new brand use mark alone without brand name wonder established brand adopt type logo concept use Pictorial mark logo symbol Logo Pictorial mark effective already established brand that’s always case adopt brandmark advantage communicate business graphically brand name long want convey desired idea emotion pictorial mark work well global commerce example business name doesn’t lend well translation However Pictorial mark may best idea anticipate change business model future Imagine start selling digital product happens venture real estate 4 ABSTRACT MARKS LOGO Unlike Pictorial mark Abstract mark us geometric form represent brand symbol conveys big idea attribute brand interesting shape mean Abstract mark highly conceptual example include Slack Audiomack MetroHealth HMO Abstract logo — Slack Audiomack MetroHealth HMO Like logo symbol abstract mark work pretty well condense brand single image instead restricted picture something recognizable abstract mark allow create something truly unique brand use Abstract mark Logo Abstract mark work effectively large company numerous unrelated division Abstract mark allow create unique image brand best left brand designer strategist understands color shape element combine create meaning 5 EMBLEM Emblem logo fontstyled mark business name inextricably connected pictorial element symbol icon think badge seal crest differentiates type brand mark element never isolated Emblem logo — University Ibadan Redeem Christian Church Emblems look terrific embroidered patch uniform tend traditional appearance make striking impact thus often goto choice school institution government agency use Emblem Logo Emblem’s traditional look might considered lot public agency institution school also serve upandcoming private business quite well especially food beverage industry think beer label coffee cup 6 MASCOTS Mascots logo involve illustrated character colorful monochromic sometimes cartoonish mascot’s logo always fun great way present brand spokesperson personality aligns brand objective famous mascot logo include KFC DMW Mascot logo — KFC DMW use Mascots Logo may consider creating Mascot trying appeal family younger generation reason Mascots logo common among Entertainment brand like comedian musician television show MCs mascot great logo driving social medium engagement fan One thing… COMBINATION MARKS name suggests combination mark logo consisting combined wordmark letter mark pictorial mark abstract mark mascot symbol sometimes tagline brand mark text laid sidebyside stacked top integrated create image Combination mark — Multichoice time best way present brand identity especially relatively new business want make impression stick audience psyche combination mark people also begin associate business name pictorial mark abstract mascot right away future may able rely exclusively brandmark always include business name go believe understand better creating logo brand imperative make sure logo represent business right way importantly spark connection audience Logo design never one like dislike — it’s truly work reasonable hire professional designer examine range solution based aspirational functional criterion come befitting logo brand designer based research strategy experience determine type logo suit business ideally present 2–3 logo use case branding marketing material final decision Also important absolutely best advice coming half decade experience transitioning Creative Designer Brand Strategist first develop brand strategy zooming creating logo Think blueprint brand foundation won’t start building house without plan shouldn’t create logo without brand strategy placeTags Logo Business Logo Design Brand Identity Branding
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189,301 |
4brand Neil Napier Review
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4brand Neil Napier Review
Do you want to advance such earth-shattering programming that makes proficient marking resources with a tick? Digitalvk Dec 13, 2021·5 min read
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WHAT IS 4brand?
Advancement across the board marking programming that assists you with making and selling business marking visuals from a solitary
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His items reliably convey genuine outcomes, they convert for our accomplices. Assuming that you just glance at his Vio dispatches (Funnelvio, Spvio, and others) they’ve done more than $500k in income, simply this year.
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Most importantly, item dispatches are known for continually beginning and finishing off with $20+ EPCs and more than $140k gross, without fail.
Neil knows how to do it and they are going to rehash it on the fourteenth of December.
How to Make Money with 4brand?
– Sell business marking plans for as much as possible
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– Oversee business brandings plan creation like logos, mockups, and logo mystery recordings for a long time.
To put it plainly, this choice permits you to utilize 4barnd to create the potential gains beginning today.
Regardless of whether you just charge $500 per logo configuration by having the option to make numerous business marking plans quick with 4Brand. You could without much of a stretch pocket an extra $10,000 every month as an afterthought.
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4brand Starter — $37
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Create 25 Assets Per Month,
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4brand Commercial — $39
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Create 25 Assets Per Month,
10,000+ Multi-Color Logo Icons,
Over 300+ Fonts,
Access To 20+ Mockup Templates,
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Render HD Logo Intro Videos,
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OTO1–4brand UNLIMITED ($67 per year/$97 one-time)
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Create UNLIMITED logo designs
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upload background audio
upload your own logo designs
OTO2–4brand Template Club ($37 per month / $197 per year)
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|
https://medium.com/@digitalvk07/4brand-neil-napier-review-d04a64c82ee8
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[]
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2021-12-15 15:26:01.246000+00:00
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['Post Making', 'Graphic Design', 'Logo Design', 'Animated Logo', 'Digital']
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Title 4brand Neil Napier ReviewContent 4brand Neil Napier Review want advance earthshattering programming make proficient marking resource tick Digitalvk Dec 13 2021·5 min read sponsored Indeed Today stir regard momentous programming assist making proficient marking resource plan specialized ability 4brand Advancement across board marking programming assist making selling business marking visuals solitary dashboard 3 basic advance get want that’s beginning prevail selling new marking administration Regardless whether it’s customer 4brand offer limitless customization choice transform thought brand Alter offer 300 million STUNNING marking visuals site proprietor webbased business storekeeper neighborhood entrepreneur more… WITHOUT plan specialized ability 4 brand software used make mockup video logo poster graphic design Instagram post Facebook post Facebook story many thing make tool Best Item Creators Video Marketers Associate Marketers Salon Eatery Forces reckoned Vloggers Planners Alignment specialist Inside Designers Vehicle Dealers Life Coaches Real estate professional Exercise center Performers Maker 4Brand maker Mega Creator 4Brand Creator Neil Napier It’s Neil Napier Online Marketer Software Developer 100000 client effectively utilizing profiting item showcasing web long time done numerous sixfigure item dispatch online class advancement across numerous stage like JVZoo PayKickStart others item reliably convey genuine outcome convert accomplice Assuming glance Vio dispatch Funnelvio Spvio others they’ve done 500k income simply year Additionally help group accessible assist client accomplishing importantly item dispatch known continually beginning finishing 20 EPCs 140k gross without fail Neil know going rehash fourteenth December Make Money 4brand – Sell business marking plan much possible – Run brand planning office disconnected online organization – Oversee business branding plan creation like logo mockups logo mystery recording long time put plainly choice permit utilize 4barnd create potential gain beginning today Regardless whether charge 500 per logo configuration option make numerous business marking plan quick 4Brand could without much stretch pocket extra 10000 every month afterthought It’s main motivation gain admittance 4bard today Get Access Today Best Features 4Brand Access 4In1 Branding Suite 10000 MultiColor Logo Icons 300 Fonts 50 Mockup Templates Logo Intro Video Templates 300 ReadyToUse Templates Access Create Unlimited Logo Designs BeginnerFriendly Interface Breakthrough Visual Creator Render HD Logo Intro Videos Training Tutorials Commercial License Included Pricing 4brand Starter — 37 Access 4In1 Branding Suite Create 25 Assets Per Month 10000 MultiColor Logo Icons 300 Fonts Access 20 Mockup Templates 300 ReadyToUse Templates Access Create Unlimited Logo Visuals BeginnerFriendly Interface Breakthrough Visual Creator Create Stunning Visuals Modern Graphics Render HD Logo Intro Videos WorldClass Support Training Tutorials Personal Use 4brand Commercial — 39 Access 4In1 Branding Suite Create 25 Assets Per Month 10000 MultiColor Logo Icons 300 Fonts Access 20 Mockup Templates 300 ReadyToUse Templates Access Create Unlimited Logo Visuals BeginnerFriendly Interface Breakthrough Visual Creator Create Stunning Visuals Modern Graphics Render HD Logo Intro Videos WorldClass Support Training Tutorials Commercial License Included OTO1–4brand UNLIMITED 67 per year97 onetime sponsored Create UNLIMITED logo design Upload icon UNLIMITED Access Icon Vault 3 Million icon UNLIMITED Access Full Font Collection — 900 Feature upload font Text manipulation feature 50 logo video template 100 mockup template 300 background audio upload background audio upload logo design OTO2–4brand Template Club 37 per month 197 per year sponsored New logo video template monthly New logo template monthly New mockup template monthly New brand design template monthly Access give suggestion monthly template OTO3–4brand Agency 59 onetime sponsored Unlocks Brand Agency Creation Website builder Website template Autoresponder integration Host website custom domain subdomain Add UNLIMITED Agency user Process payment using PayPal Stripe integration Launch 5 branding agency Everything need grow scale agency business Land new client close deal Contract template Agency website copy Client closing email sequence Phone call closing sequence Promo video template Sales pitchpresentation template OTO4–4brand Local Toolkit 37 one time sponsored Fiver Startup Training Upwork Startup Training Custom UpworkFiverr Audit Upwork Profile DFY Template Freelance Video Promo template ProspectingClient Acquisition Kit Custom Agency License Certificate Web banner google banner Client Prospering Pitch Deck Contract Draft Facebook Ad Creative Job Finder App Get Access nowTags Post Making Graphic Design Logo Design Animated Logo Digital
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189,302 |
Logo Design Inspiration 169
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So what’s a logo? It’s basically your company symbol. A small yet essential part of your brand identity. It should be strong enough without overpowering your business name in terms of significance. Your logo design should’t only represent who you are but also what you do. It is the visual expression of the personality of your business. This is to say, a logo design is crucial in promoting and marketing your company, especially if you want to do it on a global scale or as far as this matter will reach.
The best logo design company offers more than just a logo. They also offer website design, graphic design as well as SEO services for your business name.
logo designing describes the process of developing and designing a logo for your business. Brand is the overall appearance or impression of your company. Brand is the story of your business. A logo is one of the first things that people would know about you. It’s also a key factor in branding as well as marketing your business.
One thing about logo designing is that it can be for an individual or a corporation. For an entrepreneur, it could help to boost and establish your reputation in the industry you are in. For brands, it could help with customer recognition and loyalty, which means more sales and profit. That’s why it’s important to remember that logo designing portrays the image of your business throughout all its communication channels such as signs, website, letterhead, etc.
It’s vital that you know that the image of your business through logo designing should resemble your brand. It should not be too complicated or too simple to understand. It should also not be abstract because it will make it difficult for people to connect with your company. It is crucial that you know what you want in your logo. This is to help the designer come up with the best design possible within your budget.
Another important thing about the best B2B branding company is that they listen to you and know what you want in a logo design for your company, which helps them produce a logo design that’s within budget and good for your business marketing campaign and name branding strategy.
The process of logo designing can be explained as follows: first, you need to consider what kind of company you want to be. If it’s a small business, then it is best if you keep logo design simple. But if you have a big business and plan on marketing your company on a global scale, then it’s best to go with a complex but powerful and distinctive logo design that will represent what your business stands for in the professional world. Your logo design should also convey the right message and should be easily recognizable and memorable by people who see it.
A great logo design is one that makes people remember it or have positive associations with the message that it carries. It should also be appealing and can be easily emulated or copied by competitors.
Your logo design should tell a powerful story that relates to your business name and help people remember it whenever they see it. That is why it is best if you have a custom logo design made for you. As you can see, the best logo designing company is necessary for brand building and marketing.
Conclusion
Logo designing is one of the most common forms of design that you will find today. It is one of the most important aspects of branding and marketing your company. A great logo design can make people identify your company at a glance and remember it whenever they see it. It is necessary to understand that a logo can be for an individual or a corporate brand. The process of logo designing can take just as much time as its creation or longer, depending on your instructions. Therefore, it’s best if you know what you want in a custom design for your business brand before involving a professional in that task.
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https://theymakedesign.com/brand-logo-design-inspiration-169-b8467b87bc07
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['They Make Design']
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2021-12-27 07:02:51.210000+00:00
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['Business', 'Design', 'Logo Design', 'Inspiration', 'Branding']
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Title Logo Design Inspiration 169Content what’s logo It’s basically company symbol small yet essential part brand identity strong enough without overpowering business name term significance logo design should’t represent also visual expression personality business say logo design crucial promoting marketing company especially want global scale far matter reach best logo design company offer logo also offer website design graphic design well SEO service business name logo designing describes process developing designing logo business Brand overall appearance impression company Brand story business logo one first thing people would know It’s also key factor branding well marketing business One thing logo designing individual corporation entrepreneur could help boost establish reputation industry brand could help customer recognition loyalty mean sale profit That’s it’s important remember logo designing portrays image business throughout communication channel sign website letterhead etc It’s vital know image business logo designing resemble brand complicated simple understand also abstract make difficult people connect company crucial know want logo help designer come best design possible within budget Another important thing best B2B branding company listen know want logo design company help produce logo design that’s within budget good business marketing campaign name branding strategy process logo designing explained follows first need consider kind company want it’s small business best keep logo design simple big business plan marketing company global scale it’s best go complex powerful distinctive logo design represent business stand professional world logo design also convey right message easily recognizable memorable people see great logo design one make people remember positive association message carry also appealing easily emulated copied competitor logo design tell powerful story relates business name help people remember whenever see best custom logo design made see best logo designing company necessary brand building marketing Conclusion Logo designing one common form design find today one important aspect branding marketing company great logo design make people identify company glance remember whenever see necessary understand logo individual corporate brand process logo designing take much time creation longer depending instruction Therefore it’s best know want custom design business brand involving professional taskTags Business Design Logo Design Inspiration Branding
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189,303 |
Funny-do-logo-design-free-download
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Funny-dog-logo-design-free-download, Want to create any kind of dog logo for your dog company? You can visit our website today and you can easily download your desired logo designs from our website without any payment, let us know your desired design. If you need any new design for your company, visit our website and contact us. We will deliver your design in due course.
Arrow logo design!
Arrow logo design free download, If you need any kind of logo design for your company you can visit our website. We are uploading new logo designs here every day. To help you, visit our website today and your desired design is very easy from here.
Human logo design
Human logo design free download, Download for free any kind of graphic design product logo design for your company can be business card can be any kind of design you can download from our website for free you don’t have to pay any you don’t have to come through any medium You can download it directly from our website. Thank you for visiting our website.
Creative flower logo design
Creative flower logo design free download, You can download the logo design for their own company from our website for free, so you don’t have to pay any fee, you can take this service for free. Contact us with our videos for the latest new designs. We will deliver the designed design to you in due time.
Cloud logo design
Cloud logo design free download, We are currently uploading various types of graphic design logo designs on our website. You can download any type of graphic design for your company from our website for free, so you do not have to make any payment. We hope you will be able to receive this service for free. Thank you.
Modern gradient style initial letter n logo design template
Modern gradient style initial letter n logo design template, If you are a person of modern good quality for your company then visit our website. We have uploaded good quality accessories for our website. If you need more graphic design, business card brochure etc. for your company, visit our website and you can easily download it for free from now on. Thank you again for visiting our website.
Letter D logo design
Letter D logo design free download, You can download the logo for your company from our website for free with any kind of letter. You don’t have to make love. It is better to do any kind of design. We are also requesting you to contact us on our website for your cooperation. Share with us what you need. Provide design according to your need at appropriate time.
X letter logo design
X letter logo design free download, We are the only company in the world that offers the opportunity to download graphic design Victor Files for free. You can download any type of graphic design product from our website for free. You do not need to pay any bill. Contact us to get more new designs on our website. We will deliver your desired design as long as possible.
G letter logo design
G letter logo design free download, Different types of logo designs we have uploaded here to help you for your company. You can download the logo of your choice from here for free. You do not have to make any payment. You can also visit our website and discuss with us about the logo of your choice. We will deliver your desired design to you in due time. Thank you.
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https://medium.com/@shishirhuman/funny-do-logo-design-free-download-4719f482986
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['Sree Shishir Roy']
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2021-12-12 17:29:38.903000+00:00
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['Pets And Animals', 'Logo', 'Logo Design', 'Pets', 'Animal Rights']
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Title FunnydologodesignfreedownloadContent Funnydoglogodesignfreedownload Want create kind dog logo dog company visit website today easily download desired logo design website without payment let u know desired design need new design company visit website contact u deliver design due course Arrow logo design Arrow logo design free download need kind logo design company visit website uploading new logo design every day help visit website today desired design easy Human logo design Human logo design free download Download free kind graphic design product logo design company business card kind design download website free don’t pay don’t come medium download directly website Thank visiting website Creative flower logo design Creative flower logo design free download download logo design company website free don’t pay fee take service free Contact u video latest new design deliver designed design due time Cloud logo design Cloud logo design free download currently uploading various type graphic design logo design website download type graphic design company website free make payment hope able receive service free Thank Modern gradient style initial letter n logo design template Modern gradient style initial letter n logo design template person modern good quality company visit website uploaded good quality accessory website need graphic design business card brochure etc company visit website easily download free Thank visiting website Letter logo design Letter logo design free download download logo company website free kind letter don’t make love better kind design also requesting contact u website cooperation Share u need Provide design according need appropriate time X letter logo design X letter logo design free download company world offer opportunity download graphic design Victor Files free download type graphic design product website free need pay bill Contact u get new design website deliver desired design long possible G letter logo design G letter logo design free download Different type logo design uploaded help company download logo choice free make payment also visit website discus u logo choice deliver desired design due time Thank youTags Pets Animals Logo Logo Design Pets Animal Rights
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189,304 |
Let us Discover Why Logo And Branding Are Two Different Things
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We have always seen this debate in the marketing world over the same issue repeatedly. People often consider logos and branding to be the same thing. They are pretty different and have their separate existence in the context of marketing. They are indeed pretty closely related but have their own distinctive working process. A custom logo design has to be the first thing that the customers see in a business, and this is why it has to be designed flawlessly.
On the other hand, a brand does not have an image. It is the thought that people have in their minds regarding a business or company. How do they think about it, and how do they see it? This is what a brand is called. A logo only helps the branding to be effective because it can be visually seen and memorized, something that a brand can not do.
For us to better understand the concept regarding a custom logo design and a brand, we must comprehend what they mean individually.
The Definition Of Logo
It is a graphical aspect of a company that the customers can easily recognize. It helps them distinguish a business from its competitors in the market and appear unique. We have typography, imagery, colors, and symbols gathering together to make a logo. How it can convey the right message to the customers is pretty impressive. Also, it is pretty memorable if made using the aspects that portray what it stands for.
People remind themselves of the businesses and companies with the help of their logos. Also, a logo is always created after researching the market to ensure a fine outcome. Every aspect of a logo is responsible for portraying its connection with the business.
The Definition Of A Brand
When someone mentions a business that we have already heard about, we often create an image related to us in our minds. That image does not exist in real life, but we do have one because of how we view that business. Anything that the business does from its services and products creates an idea of what type of brand it is.
Many people create an emotional connection with the business, and it triggers every time they come across it. Here it is essential to know one thing that the business or the company we think about must have a pretty good personal recognition in the market. If enough people do not know about a business, it can never be considered a brand. Everyone has a different picture of what do they consider a brand is, but it is so necessary that most people know about it. Depending on how they view the entity, they can even get a sense of luxuriousness or elegance.
How Are Logo And Brand Two Different Things
A logo designing is a process where the logo designers design the logo according to the customers and business requirements.
Branding is what we know to build a brand from scratch. Here the strategies are made where it is seen how the customers can learn about a company. What the company does, what it sells, why it is special, and why you must prefer it over others. The branding focuses on reaching more customers and getting them to learn more about the company. There are many to build a brand, all those falls under the big umbrella of branding.
There are various ways of how a business can build its brand and make it quite popular with the customers. Once the brand is made, it always helps the company or the business stay at the top, only if they continue to maintain quality. Here are some of the core ways of building a brand.
• Advertisements and Communication in the market through magazines, TV, radios, websites, outdoors, and ads.
• The design and packaging of your products.
• The sponsors of the company and its partners.
• How well are your prices compared with the market?
• The in-store experience counts.
• How good is your customers’ service?
Why Logo Is Considered Such An Essential Aspect For The Branding Purposes
A logo is one of the elements for branding, but still, it is the most involved aspect when it comes to the customers and stakeholders dealing with your business. It glares back at your customers through your uniforms, stationery, websites, stores, products, and brochures.
It is undoubtedly one of the top-notch graphic elements that instantly empower customers to memorize the business. This is why it often becomes the only thing that the customers use to identify any business in the market. This is another reason why people so many times confuse it with the company’s brand.
Below, you will realize why and how a well-designed logo is so crucial for the business’s branding.
• With the help of a well-designed logo, the customers can easily recall your brand.
• The fact that the logo is a strong visual element of your business makes it more apparent to create an emotional attachment with the customers.
• It makes the business looks professional and credible to the customers. This is one of the essential aspects of branding. A professional logo is always more trustworthy and helps the customer identify the business as a reliable entity.
• Today there is tough competition in the business, and with the help of a great logo, you can have your business distinguished. This way, it becomes easy for your customers to identify you to draw towards the business you have.
The instant people have a look at your custom logo design, they must understand what it is that it does. This way, the logo becomes pretty effective in portraying the role of the business in the market.
Conclusion
You may want to consider getting the services of a logo animation company to have an animated logo. These days they are sky-rocketing in the market, and they are pretty appealing. The importance and value of a well-designed must never be underestimated. It can do wonders beyond what we imagine.
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https://medium.com/@patriciaberry333/let-us-discover-why-logo-and-branding-are-two-different-things-3e2ff931dea3
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['Patricia Berry']
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2021-12-10 14:21:29.144000+00:00
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['Animation', 'Logo', 'Design', 'Logo Design', 'Custom Logo Design']
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Title Let u Discover Logo Branding Two Different ThingsContent always seen debate marketing world issue repeatedly People often consider logo branding thing pretty different separate existence context marketing indeed pretty closely related distinctive working process custom logo design first thing customer see business designed flawlessly hand brand image thought people mind regarding business company think see brand called logo help branding effective visually seen memorized something brand u better understand concept regarding custom logo design brand must comprehend mean individually Definition Logo graphical aspect company customer easily recognize help distinguish business competitor market appear unique typography imagery color symbol gathering together make logo convey right message customer pretty impressive Also pretty memorable made using aspect portray stand People remind business company help logo Also logo always created researching market ensure fine outcome Every aspect logo responsible portraying connection business Definition Brand someone mention business already heard often create image related u mind image exist real life one view business Anything business service product creates idea type brand Many people create emotional connection business trigger every time come across essential know one thing business company think must pretty good personal recognition market enough people know business never considered brand Everyone different picture consider brand necessary people know Depending view entity even get sense luxuriousness elegance Logo Brand Two Different Things logo designing process logo designer design logo according customer business requirement Branding know build brand scratch strategy made seen customer learn company company sell special must prefer others branding focus reaching customer getting learn company many build brand fall big umbrella branding various way business build brand make quite popular customer brand made always help company business stay top continue maintain quality core way building brand • Advertisements Communication market magazine TV radio website outdoors ad • design packaging product • sponsor company partner • well price compared market • instore experience count • good customers’ service Logo Considered Essential Aspect Branding Purposes logo one element branding still involved aspect come customer stakeholder dealing business glare back customer uniform stationery website store product brochure undoubtedly one topnotch graphic element instantly empower customer memorize business often becomes thing customer use identify business market another reason people many time confuse company’s brand realize welldesigned logo crucial business’s branding • help welldesigned logo customer easily recall brand • fact logo strong visual element business make apparent create emotional attachment customer • make business look professional credible customer one essential aspect branding professional logo always trustworthy help customer identify business reliable entity • Today tough competition business help great logo business distinguished way becomes easy customer identify draw towards business instant people look custom logo design must understand way logo becomes pretty effective portraying role business market Conclusion may want consider getting service logo animation company animated logo day skyrocketing market pretty appealing importance value welldesigned must never underestimated wonder beyond imagineTags Animation Logo Design Logo Design Custom Logo Design
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