Datasets:

ebowwa

/

people-profiles

like 1

Exploration, Travel, Outdoor Activities

Adaptability, Creativity, Resilience

Compromise, finding creative solutions, avoiding confrontation

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

✓

Impulsiveness, Lack of Stability, Difficulty with Routine

Hiking, skydiving, rock climbing, scuba diving

Freedom, Excitement, Novelty

Seeking constant stimulation, difficulty with routine tasks, impulsiveness

Excitement, exploration, new experiences

✓

✓

Intuitive, spontaneous, and risk-taking

Value-oriented

Moderate

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Short-form

✓

Outdoor guide, explorer, adventurer

✓

✓

Adventurer

Direct, enthusiastic, and adventurous

High

The novelty effect can wear off over time, leading to decreased engagement.

High

Curious, Risk-taking, Spontaneous

Action movies, extreme sports videos, travel vlogs

Visual

Moderate

Actively shares experiences, seeks thrilling content, follows influencers with adventurous lifestyles

High

✓

Social Media, Outdoor, Video Streaming

Moderate

Science, Technology, Problem-solving

Critical Thinking, Attention to Detail, Problem-solving Skills

Objective analysis, seeking data and evidence, compromise

Contrast Effect

High

Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative.

Lack of Emotional Awareness, Difficulty with Ambiguity, Tendency to Overthink

Reading, coding, data analysis, attending lectures

Accuracy, Efficiency, Objectivity

Overthinking, difficulty with ambiguity, tendency to be critical

Accuracy, efficiency, problem-solving

✓

✓

Systematic, rational, and data-driven

Premium

Low

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others.

Long-form

✓

Scientist, researcher, data analyst

✓

✓

Analytical

Logical, fact-based, and detail-oriented

Low

Can be perceived as misleading if the comparison is not fair or transparent.

Moderate

Logical, Detail-oriented, Rational

Educational documentaries, TED Talks, scientific discussions

Text

High

Researches topics extensively, shares informative content, follows experts and thought leaders

Moderate

✓

Online Search, Professional Publications

Low

Helping Others, Volunteering, Family

Emotional Intelligence, Patience, Adaptability

Compromise, active listening, finding win-win solutions

-

Moderate

-

Burnout, Difficulty with Boundaries, Tendency to Neglect Own Needs

Volunteering, mentoring, organizing fundraisers

Kindness, Loyalty, Selflessness

Burnout, difficulty setting boundaries, tendency to neglect own needs

Helping others, making a difference, emotional connection

✓

✓

Considerate, people-oriented, and consensus-driven

Value-oriented

Moderate

-

Short-form

Nurse, social worker, counselor

✓

✓

Caregiver

Empathetic, nurturing, and supportive

Moderate

-

High

Empathetic, Nurturing, Compassionate

Heartwarming stories, how-to tutorials, motivational speakers

Visual

Moderate

Shares inspirational content, supports and engages with others, follows charitable organizations and causes

Moderate

TV, Radio, Print

High

Arts, Design, Music

Creativity, Adaptability, Openness to New Ideas

Collaboration, open-mindedness, embracing different perspectives

Liking, Novelty Effect

High

Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. Capitalizing on the human attraction to new and unique experiences.

✓

Impracticality, Difficulty with Structure, Tendency to Procrastinate

Painting, photography, writing, crafting

Originality, Self-expression, Aesthetics

Difficulty with structure and deadlines, tendency to procrastinate, self-doubt

Artistic expression, innovation, problem-solving

✓

✓

Intuitive, spontaneous, and open to experimentation

Premium

High

Featuring creators with a likable, authentic persona to build a connection with the audience. Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Artist, designer, writer

✓

✓

Creative

Imaginative, expressive, and unconventional

High

Overuse can be seen as inauthentic or manipulative. The novelty effect can wear off over time, leading to decreased engagement.

High

Imaginative, Innovative, Expressive

Music, art exhibitions, design showcases

Visual

Moderate

Shares artistic expressions, follows creative influencers, engages with like-minded individuals

High

✓

Social Media, Video Streaming, Podcasts

Moderate

Work, Productivity, Routine

Attention to Detail, Dependability, Time Management

Compromise, seeking guidance from authority figures, following procedures

Contrast Effect, Goal Gradient Effect

Moderate

Highlighting the differences between options to make one more appealing. Leveraging the human tendency to increase effort as a goal becomes closer.

Difficulty with Flexibility, Tendency to Micromanage, Stress Sensitivity

Continuing education, professional networking, community involvement

Reliability, Efficiency, Discipline

Difficulty with change, tendency to be rigid, fear of failure

Stability, security, meeting expectations

✓

✓

Methodical, cautious, and focused on compliance

Premium

High

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion.

Long-form

Administrative assistant, project manager, accountant

✓

✓

Dutiful

Organized, detail-oriented, and rule-following

Low

Can be perceived as misleading if the comparison is not fair or transparent. Can create a sense of pressure or obligation, which may backfire.

Low

Responsible, Organized, Conscientious

Educational content, career-focused discussions, news updates

Text

High

Shares content related to responsibilities, follows authority figures and role models, engages with professional networks

Low

TV, Print, Professional Publications

High

Sports, Entertainment, Socializing

Charisma, Motivation, Adaptability

Compromise, positive reframing, seeking common ground

Liking, Bandwagon Effect

High

Fostering a positive association and rapport with the user. Leveraging the human desire to conform and be part of a group.

✓

Impulsiveness, Difficulty with Introspection, Tendency to Overshare

Attending events, trying new experiences, socializing

Excitement, Positivity, Enjoyment

Difficulty with focus, tendency to be impulsive, emotional volatility

Excitement, social connection, new opportunities

✓

✓

Spontaneous, optimistic, and people-oriented

Value-oriented

High

Featuring creators with a likable, authentic persona to build a connection with the audience. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd.

Short-form

✓

Sales, marketing, event planner

✓

✓

Enthusiastic

Energetic, expressive, and social

High

Overuse can be seen as inauthentic or manipulative. Can be perceived as peer pressure or herd mentality.

High

Energetic, Optimistic, Sociable

Comedy skits, viral challenges, feel-good stories

Visual

Moderate

Shares entertaining and lighthearted content, follows influencers with a positive and energetic presence

High

✓

Social Media, Video Streaming, Live Events

High

Philosophy, Literature, Self-improvement

Emotional Intelligence, Creativity, Attention to Detail

Compromise, active listening, seeking to understand different perspectives

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

Difficulty with Social Interaction, Tendency to Overthink, Sensitivity to Criticism

Journaling, meditation, attending workshops, exploring nature

Meaning, Growth, Authenticity

Difficulty with social interaction, tendency to overthink, isolation

Self-awareness, inner exploration, meaning-making

✓

✓

Reflective, analytical, and focused on personal growth

Premium

Moderate

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Therapist, philosopher, writer

✓

✓

Introspective

Thoughtful, reserved, and introspective

Moderate

Can create echo chambers and limit exposure to diverse perspectives.

Moderate

Reflective, Thoughtful, Introverted

Philosophical discussions, mindfulness videos, personal development content

Text

Moderate

Shares content related to personal growth and self-reflection, follows thought-provoking influencers

Low

Online Search, Podcasts, Books

Low

Politics, Business, Management

Charisma, Problem-solving Skills, Strategic Thinking

Compromise, negotiation, using authority when necessary

Goal Gradient Effect

High

Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task.

Ego, Difficulty with Empathy, Tendency to Micromanage

Mentoring, public speaking, organizing events, strategic planning

Power, Achievement, Influence

Difficulty delegating, tendency to micromanage, ego-driven

Power, influence, accomplishing goals

✓

✓

Visionary, strategic, and results-oriented

Premium

High

Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion.

Long-form

✓

Manager, executive, politician

✓

✓

Leader

Confident, assertive, and decisive

Moderate

Can create a sense of pressure or obligation, which may backfire.

Moderate

Confident, Decisive, Assertive

Motivational speeches, business strategy discussions, management tutorials

Text

High

Shares content related to leadership and team-building, follows influential figures and industry experts

Moderate

✓

TV, Online News, Professional Publications

High

Mediation, Conflict Resolution, Community

Emotional Intelligence, Adaptability, Patience

Compromise, mediation, finding common ground

-

Moderate

-

Difficulty with Confrontation, Tendency to Avoid Conflict, Indecisiveness

Volunteering, community mediation, organizing peaceful protests, facilitating dialogues

Harmony, Cooperation, Compromise

Difficulty with confrontation, tendency to avoid conflict, difficulty making decisions

Harmony, cooperation, avoiding conflict

✓

✓

Consensus-driven, people-oriented, and focused on harmony

Value-oriented

Moderate

-

Short-form

Mediator, conflict resolution specialist, diplomat

✓

✓

Peacemaker

Diplomatic, empathetic, and cooperative

Moderate

-

High

Diplomatic, Cooperative, Harmonious

Documentaries on social issues, TED Talks on conflict resolution, inspirational stories

Visual

Moderate

Shares content promoting harmony and understanding, follows influencers advocating for social justice and conflict resolution

Moderate

TV, Radio, Print

Moderate

Extreme Sports, Adventurous Activities, Danger

Courage, Adaptability, Resilience

Compromise, seeking new challenges, embracing uncertainty

Hyperbolic Discounting

High

Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges.

✓

Recklessness, Difficulty with Long-term Planning, Tendency to Ignore Consequences

Skydiving, bungee jumping, rock climbing, racing

Excitement, Novelty, Adrenaline

Difficulty with safety and security, tendency to take unnecessary risks, impulsiveness

Excitement, novelty, pushing boundaries

✓

✓

Intuitive, risk-taking, and focused on immediate gratification

Value-oriented

Moderate

Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making.

Short-form

✓

Stunt performer, extreme sports athlete, daredevil

✓

✓

Thrill-seeker

Adventurous, spontaneous, and adrenaline-seeking

High

Can lead to regret or a sense of obligation if the long-term consequences are not considered.

High

Adrenaline-seeking, Risk-taking, Impulsive

Action movies, stunt videos, adventure travel vlogs

Visual

Moderate

Shares content related to extreme sports and adrenaline-fueled activities, follows influencers with daring lifestyles

High

✓

Social Media, Video Streaming, Live Events

Moderate

Philanthropy, Social Justice, Activism

Empathy, Dedication, Adaptability

Compromise, seeking to understand different perspectives, finding win-win solutions

-

Moderate

-

Burnout, Difficulty with Boundaries, Tendency to Neglect Own Needs

Volunteering, organizing charity events, advocating for social causes, donating to those in need

Equality, Fairness, Betterment of Society

Difficulty with self-care, tendency to neglect own needs, burnout

Helping others, making a difference, social impact

✓

✓

People-oriented, focused on the greater good, and consensus-driven

Value-oriented

Moderate

-

Short-form

✓

Non-profit worker, volunteer, philanthropist

✓

✓

Altruist

Empathetic, compassionate, and service-oriented

Moderate

-

High

Selfless, Compassionate, Humanitarian

Documentaries on global issues, inspirational stories of community service, fundraising campaigns

Visual

Low

Shares content related to charitable causes and humanitarian efforts, follows non-profit organizations and social activists

Moderate

TV, Radio, Print

High

Art, Cuisine, Luxury

Attention to Detail, Appreciation, Taste

Compromise, seeking to understand different perspectives, finding common ground

Endowment Effect

High

Exploiting the human tendency to value things more highly once they are owned. This can involve free trials or money-back guarantees to create a sense of ownership.

✓

Elitism, Snobbery, Difficulty with Practicality

Collecting rare items, attending exclusive events, dining at renowned restaurants, appreciating fine arts

Aesthetics, Quality, Exclusivity

Difficulty with moderation, tendency to be elitist, snobbery

Appreciation, expertise, exclusivity

✓

✓

Analytical, detail-oriented, and focused on quality

Premium

High

Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go.

Long-form

✓

Critic, curator, collector

✓

✓

Connoisseur

Discerning, knowledgeable, and appreciative

Moderate

Can lead to a reluctance to return or cancel a product/service.

Low

Discerning, Refined, Appreciative

Luxury lifestyle vlogs, gourmet cooking demonstrations, art gallery tours

Text

High

Shares content related to high-quality products, services, and experiences, follows influencers with refined tastes

Moderate

✓

Online Search, Magazines, Podcasts

Moderate

Creativity, Spirituality, Contemplation

Creativity, Openness, Inspiration

Compromise, open-mindedness, seeking inspiration

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

✓

Impracticality, Difficulty with Realism, Tendency to Procrastinate

Daydreaming, creative writing, world-building, exploring the realms of possibility

Meaning, Transcendence, Possibility

Difficulty with practical tasks, tendency to be impractical, escapism

Creativity, self-expression, personal growth

✓

✓

Intuitive, open-ended, and focused on possibilities

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Artist, inventor, visionary

✓

✓

Dreamer

Imaginative, introspective, and idealistic

High

The novelty effect can wear off over time, leading to decreased engagement.

High

Imaginative, Idealistic, Visionary

Sci-fi movies, fantasy book discussions, surreal art exhibitions

Visual

Moderate

Shares content related to imagination and creativity, follows influencers with visionary ideas

High

✓

Social Media, Video Streaming, Books

Moderate

Business, Technology, Entrepreneurship

Creativity, Problem-solving, Resilience

Compromise, negotiation, calculated risk-taking

Goal Gradient Effect

High

Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task.

Overconfidence, Difficulty with Work-life Balance, Tendency to Neglect Details

Developing business plans, attending networking events, researching market trends, pitching ideas

Success, Opportunity, Growth

Difficulty with risk aversion, tendency to be overly ambitious, burnout

Achievement, independence, impact

✓

✓

Visionary, opportunistic, and results-oriented

Premium

High

Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion.

Long-form

✓

Business owner, startup founder, innovator

✓

✓

Entrepreneur

Confident, persuasive, and innovative

High

Can create a sense of pressure or obligation, which may backfire.

Moderate

Innovative, Risk-taking, Ambitious

Startup pitch competitions, business strategy podcasts, entrepreneurship vlogs

Text

High

Shares content related to business, innovation, and entrepreneurship, follows successful founders and industry leaders

High

✓

Online Search, Professional Publications, Social Media

High

Sensory Experiences, Indulgence, Socializing

Adaptability, Charisma, Spontaneity

Compromise, seeking immediate gratification, avoiding confrontation

Hyperbolic Discounting

High

Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges.

✓

Impulsiveness, Lack of Discipline, Difficulty with Long-term Planning

Dining at high-end restaurants, attending exclusive parties, traveling to exotic destinations, collecting luxury goods

Enjoyment, Indulgence, Excitement

Difficulty with moderation, tendency to be self-indulgent, addiction

Pleasure, indulgence, excitement

✓

✓

Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences

Value-oriented

Moderate

Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making.

Short-form

✓

Hospitality, entertainment, luxury goods

✓

✓

Hedonist

Sensual, expressive, and pleasure-seeking

High

Can lead to regret or a sense of obligation if the long-term consequences are not considered.

High

Pleasure-seeking, Indulgent, Spontaneous

Luxury travel vlogs, gourmet food reviews, party event coverage

Visual

High

Shares content related to indulgence and pleasure-seeking, follows influencers with lavish lifestyles

High

✓

Social Media, Video Streaming, Live Events

High

Academia, Research, Philosophy

Critical Thinking, Attention to Detail, Creativity

Compromise, seeking to understand different perspectives, finding common ground

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

Detachment, Difficulty with Emotional Expression, Tendency to Overthink

Reading academic literature, attending lectures, participating in intellectual discussions, conducting research

Knowledge, Wisdom, Objectivity

Difficulty with emotional expression, tendency to be elitist, social awkwardness

Knowledge, understanding, intellectual stimulation

✓

✓

Rational, analytical, and focused on abstract concepts

Premium

High

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Professor, researcher, author

✓

✓

Intellectual

Analytical, articulate, and knowledge-focused

Moderate

Can create echo chambers and limit exposure to diverse perspectives.

Low

Curious, Analytical, Scholarly

Documentaries on history, philosophy, and science, TED Talks on complex topics

Text

High

Shares content related to academic and scholarly pursuits, follows experts and thought leaders in various fields

Moderate

✓

Online Search, Podcasts, Books

Moderate

Family, Community, Duty

Dependability, Patience, Adaptability

Compromise, seeking guidance from authority figures, following established procedures

-

Moderate

-

Difficulty with Change, Tendency to Conform, Resistance to New Ideas

Participating in family traditions, volunteering in the community, preserving cultural practices

Loyalty, Stability, Tradition

Difficulty with change, tendency to be rigid, fear of uncertainty

Stability, security, belonging

✓

✓

Cautious, security-oriented, and focused on maintaining the status quo

Premium

High

-

Long-form

Military, law enforcement, civil servant

✓

✓

Loyalist

Reliable, dutiful, and tradition-oriented

Low

-

Low

Devoted, Reliable, Tradition-oriented

Nostalgic media, historical documentaries, content celebrating cultural heritage

Text

Moderate

Shares content related to tradition, family, and community, follows influential figures and role models

Low

TV, Print, Online News

High

Nonconformity, Counterculture, Individualism

Creativity, Adaptability, Courage

Compromise, assertiveness, embracing uncertainty

Contrast Effect, Bandwagon Effect

High

Highlighting the differences between options to make one more appealing. Leveraging the human desire to conform and be part of a group.

✓

Impulsiveness, Difficulty with Authority, Tendency to Alienate Others

Engaging in nonconformist activities, exploring alternative lifestyles, advocating for social change

Freedom, Authenticity, Nonconformity

Difficulty with authority, tendency to be confrontational, social isolation

Autonomy, self-expression, challenging the status quo

✓

✓

Intuitive, risk-taking, and focused on personal freedom

Value-oriented

Low

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd.

Short-form

✓

Entrepreneur, disruptor, rebel

✓

✓

Maverick

Unconventional, rebellious, and independent

High

Can be perceived as misleading if the comparison is not fair or transparent. Can be perceived as peer pressure or herd mentality.

High

Unconventional, Independent, Rebellious

Experimental art exhibitions, counterculture documentaries, podcasts on radical ideas

Visual

Moderate

Shares content challenging the status quo, follows unconventional influencers and disruptive thinkers

High

✓

Social Media, Video Streaming, Live Events

Low

Entertainment, Performing Arts, Public Speaking

Charisma, Creativity, Adaptability

Compromise, seeking validation, avoiding confrontation

Liking, Bandwagon Effect

High

Fostering a positive association and rapport with the user. Leveraging the human desire to conform and be part of a group.

✓

Ego, Difficulty with Criticism, Tendency to Seek Validation

Singing, acting, dancing, playing musical instruments, performing on stage

Recognition, Admiration, Excitement

Difficulty with criticism, tendency to be attention-seeking, insecurity

Attention, recognition, excitement

✓

✓

Focused on external validation, impulsive, and people-oriented

Premium

High

Featuring creators with a likable, authentic persona to build a connection with the audience. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd.

Short-form

✓

Actor, musician, entertainer

✓

✓

Performer

Charismatic, expressive, and dramatic

High

Overuse can be seen as inauthentic or manipulative. Can be perceived as peer pressure or herd mentality.

High

Charismatic, Expressive, Attention-seeking

Music performances, comedy skits, dance recitals

Visual

High

Shares content showcasing their talents and creative expressions, follows other artists and entertainers

High

✓

Social Media, Video Streaming, Live Events

High

Self-control, Minimalism, Contemplation

Emotional Control, Resilience, Objectivity

Compromise, emotional detachment, seeking objective solutions

Contrast Effect

High

Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative.

Difficulty with Emotional Expression, Tendency to Neglect Relationships, Lack of Empathy

Practicing meditation, journaling, engaging in physical activities, studying stoic philosophy

Equanimity, Detachment, Virtue

Difficulty with emotional expression, tendency to be detached, social isolation

Self-control, inner peace, resilience

✓

✓

Analytical, disciplined, and focused on long-term resilience

Premium

Moderate

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others.

Long-form

✓

Philosopher, monk, minimalist

✓

✓

Stoic

Reserved, self-controlled, and rational

Low

Can be perceived as misleading if the comparison is not fair or transparent.

Low

Disciplined, Resilient, Unemotional

Philosophical discussions on stoicism, mindfulness videos, biographies of historical figures

Text

Moderate

Shares content related to self-discipline, resilience, and emotional control, follows influencers embodying stoic principles

Low

Online Search, Podcasts, Books

Low

Social Justice, Political Advocacy, Environmentalism

Dedication, Resilience, Adaptability

Assertiveness, confrontation, seeking systemic change

-

High

-

Dogmatism, Difficulty with Compromise, Tendency to Burnout

Participating in protests, organizing community events, lobbying for policy changes, volunteering for causes

Equality, Fairness, Betterment of Society

Difficulty with compromise, tendency to be confrontational, burnout

Advocacy, making a difference, challenging the status quo

✓

✓

Idealistic, purpose-driven, and focused on social justice

Value-oriented

Moderate

-

Short-form

✓

Advocate, organizer, community leader

✓

✓

Activist

Passionate, outspoken, and socially conscious

High

-

High

Passionate, Principled, Determined

Documentaries on social movements, political debates, activist campaigns

Visual

Low

Shares content related to social and political issues, follows influencers advocating for change

High

✓

Social Media, Online News, Live Events

High

Collecting, Hoarding, Categorizing

Attention to Detail, Patience, Passion

Compromise, seeking to understand different perspectives, finding common ground

Endowment Effect

High

Exploiting the human tendency to value things more highly once they are owned. This can involve free trials or money-back guarantees to create a sense of ownership.

✓

Materialism, Difficulty with Letting Go, Tendency to Neglect Other Aspects of Life

Acquiring rare or unique items, organizing and displaying their collection, attending collector's events

Completeness, Rarity, Exclusivity

Difficulty with moderation, tendency to be obsessive, hoarding

Acquisition, expertise, exclusivity

✓

✓

Analytical, systematic, and driven by a desire to acquire

Premium

High

Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go.

Long-form

✓

Antique dealer, museum curator, archivist

✓

✓

Collector

Focused, detail-oriented, and appreciative

Moderate

Can lead to a reluctance to return or cancel a product/service.

Low

Meticulous, Acquisitive, Obsessive

Unboxing videos, collector's item showcases, antique appraisal shows

Text

High

Shares content related to their collection of items, follows influencers with similar interests

Moderate

✓

Online Search, Magazines, Podcasts

Moderate

Culinary Arts, Fine Dining, Luxury

Appreciation, Adaptability, Spontaneity

Compromise, seeking immediate gratification, avoiding confrontation

Hyperbolic Discounting

High

Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges.

✓

Excess, Difficulty with Moderation, Tendency to Neglect Long-term Consequences

Experimenting with new recipes, visiting high-end restaurants, attending food and wine festivals, collecting rare ingredients

Pleasure, Indulgence, Aesthetics

Difficulty with moderation, tendency to be self-indulgent, addiction

Pleasure, indulgence, excitement

✓

✓

Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences

Value-oriented

Moderate

Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making.

Short-form

✓

Chef, sommelier, food critic

✓

✓

Epicurean

Sensual, expressive, and pleasure-seeking

High

Can lead to regret or a sense of obligation if the long-term consequences are not considered.

High

Hedonistic, Sensual, Indulgent

Gourmet cooking demonstrations, food travel vlogs, wine tasting events

Visual

High

Shares content related to culinary experiences and sensory pleasures, follows influencers with refined tastes

High

✓

Social Media, Video Streaming, Live Events

High

History, Archaeology, Preservation

Attention to Detail, Patience, Creativity

Compromise, seeking to understand different perspectives, finding common ground

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

Difficulty with Adapting to Change, Tendency to Romanticize the Past, Detachment from the Present

Visiting museums, reading historical literature, attending lectures on history, participating in historical reenactments

Tradition, Legacy, Understanding the Past

Difficulty with change, tendency to be nostalgic, social isolation

Knowledge, understanding, appreciation of the past

✓

✓

Rational, focused on the past, and seeking to preserve tradition

Premium

High

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Archivist, museum curator, professor

✓

✓

Historian

Analytical, detail-oriented, and knowledgeable

Moderate

Can create echo chambers and limit exposure to diverse perspectives.

Low

Curious, Analytical, Nostalgic

Historical documentaries, biographies of influential people, discussions on ancient civilizations

Text

High

Shares content related to historical events and figures, follows influencers with expertise in various eras

Moderate

✓

Online Search, Books, Magazines

Moderate

Spirituality, Philosophy, Humanitarian Causes

Creativity, Empathy, Dedication

Compromise, seeking to understand different perspectives, finding common ground

-

Moderate

-

Impracticality, Difficulty with Compromise, Tendency to Neglect Practical Concerns

Engaging in thought experiments, participating in community projects, advocating for social and environmental reforms

Meaning, Transcendence, Betterment of Humanity

Difficulty with pragmatism, tendency to be unrealistic, disappointment

Meaning, personal growth, making a positive impact

✓

✓

Intuitive, purpose-driven, and focused on the greater good

Premium

High

-

Long-form

✓

Non-profit worker, activist, visionary

✓

✓

Idealist

Visionary, principled, and socially conscious

Moderate

-

Moderate

Principled, Visionary, Altruistic

Documentaries on sustainable communities, TED Talks on innovative solutions, discussions on the future of humanity

Text

Moderate

Shares content related to utopian visions and social progress, follows influencers with progressive ideas

Moderate

TV, Online News, Social Media

High

Decluttering, Sustainability, Mindfulness

Focus, Adaptability, Resilience

Compromise, seeking to understand different perspectives, finding common ground

Contrast Effect, Endowment Effect

High

Highlighting the differences between options to make one more appealing. Exploiting the human tendency to value things more highly once they are owned.

Difficulty with Emotional Expression, Tendency to Neglect Relationships, Lack of Indulgence

Decluttering their living space, practicing mindful consumption, exploring minimalist design, embracing a simpler lifestyle

Clarity, Efficiency, Contentment

Difficulty with attachment, tendency to be ascetic, social isolation

Clarity, freedom, environmental consciousness

✓

✓

Analytical, practical, and focused on simplicity

Value-oriented

Low

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go.

Long-form

✓

Designer, architect, decluttering consultant

✓

✓

Minimalist

Focused, disciplined, and intentional

Low

Can be perceived as misleading if the comparison is not fair or transparent. Can lead to a reluctance to return or cancel a product/service.

Low

Simplistic, Disciplined, Detached

Tutorials on minimalist home design, vlogs on minimalist travel, discussions on the benefits of minimalism

Text

Moderate

Shares content related to simplicity, decluttering, and intentional living, follows influencers with a minimalist lifestyle

Low

Online Search, Podcasts, Books

Low

Outdoor Activities, Environmental Conservation, Sustainability

Adaptability, Patience, Attention to Detail

Compromise, seeking to understand different perspectives, finding common ground

-

Moderate

-

✓

Difficulty with Urban Environments, Tendency to Romanticize Nature, Lack of Practicality

Hiking, camping, birdwatching, gardening, participating in environmental cleanup efforts

Connection to Nature, Preservation, Appreciation

Difficulty with urban environments, tendency to be disconnected from society, eco-anxiety

Connection to nature, environmental stewardship, simplicity

✓

✓

Intuitive, holistic, and focused on sustainability

Value-oriented

Moderate

-

Long-form

✓

Ecologist, park ranger, environmental educator

✓

✓

Naturalist

Observant, appreciative, and environmentally conscious

Moderate

-

Moderate

Curious, Observant, Eco-conscious

Nature documentaries, eco-friendly lifestyle vlogs, discussions on sustainable practices

Visual

Moderate

Shares content related to the natural world and environmental conservation, follows influencers with a deep appreciation for nature

Moderate

Outdoor, Online News, Magazines

Moderate

Problem-solving, Project Management, Productivity

Problem-solving Skills, Adaptability, Attention to Detail

Compromise, seeking win-win solutions, focusing on feasibility

Contrast Effect

Moderate

Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative.

Difficulty with Creativity, Tendency to Overlook Emotional Needs, Lack of Spontaneity

Developing practical skills, implementing organizational systems, finding practical solutions to everyday challenges

Effectiveness, Practicality, Utility

Difficulty with idealism, tendency to be cynical, lack of passion

Practicality, problem-solving, achieving tangible results

✓

✓

Analytical, rational, and focused on efficiency

Value-oriented

Moderate

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others.

Long-form

✓

Engineer, project manager, business consultant

✓

✓

Pragmatist

Practical, objective, and results-oriented

Moderate

Can be perceived as misleading if the comparison is not fair or transparent.

Moderate

Practical, Efficient, Realistic

How-to tutorials, productivity hacks, discussions on efficient workflows

Text

Moderate

Shares content related to practical solutions and problem-solving, follows influencers with a results-oriented approach

Moderate

✓

Online Search, Professional Publications, TV

Moderate

Spirituality, Personal Growth, Exploration

Creativity, Adaptability, Resilience

Compromise, embracing different perspectives, finding new solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

✓

Difficulty with Commitment, Tendency to Neglect Practical Concerns, Lack of Stability

Engaging in spiritual practices, attending personal development workshops, exploring different belief systems, embarking on transformative experiences

Meaning, Transcendence, Self-discovery

Difficulty with commitment, tendency to be restless, lack of direction

Discovery, personal development, new experiences

✓

✓

Intuitive, spontaneous, and focused on personal growth

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Traveler, spiritual seeker, lifelong learner

✓

✓

Seeker

Curious, open-minded, and exploratory

High

The novelty effect can wear off over time, leading to decreased engagement.

High

Curious, Open-minded, Adventurous

Discussions on philosophy, meditation and mindfulness practices, vlogs on self-discovery

Visual

Moderate

Shares content related to personal growth, spiritual exploration, and the search for meaning, follows influencers on a similar journey

High

✓

Social Media, Video Streaming, Podcasts

Moderate

Family, Community, Customs

Dependability, Patience, Adaptability

Compromise, seeking guidance from authority figures, following established procedures

-

Moderate

-

Resistance to Change, Difficulty with Individuality, Tendency to Judge Non-conformity

Participating in cultural festivals, learning traditional skills and crafts, preserving family heirlooms, upholding cultural rituals

Stability, Duty, Respect for Tradition

Difficulty with change, tendency to be rigid, resistance to innovation

Stability, belonging, honoring the past

✓

✓

Cautious, security-oriented, and focused on preserving tradition

Premium

High

-

Long-form

Artisan, cultural preservationist, historian

✓

✓

Traditionalist

Respectful, dutiful, and adherent to established norms

Low

-

Low

Conventional, Dutiful, Nostalgic

Historical reenactments, discussions on cultural traditions, vlogs showcasing traditional craftsmanship

Text

Moderate

Shares content related to preserving cultural heritage and time-honored practices, follows influential figures upholding traditional values

Low

TV, Print, Online News

Low

Craftsmanship, Artistry, Practical Application

Attention to Detail, Creativity, Patience

Compromise, seeking creative solutions, embracing different perspectives

Liking, Novelty Effect

High

Fostering a positive association and rapport with the user. Capitalizing on the human attraction to new and unique experiences.

✓

Difficulty with Commercialization, Tendency to Prioritize Aesthetics over Practicality, Resistance to Change

Practicing various art forms and crafts, attending artisan markets, collaborating with other makers, continuously honing their skills

Beauty, Function, Mastery

Difficulty with commercialization, tendency to be perfectionistic, financial instability

Craftsmanship, artistic expression, attention to detail

✓

✓

Intuitive, focused on the process, and driven by personal expression

Value-oriented

Moderate

Featuring creators with a likable, authentic persona to build a connection with the audience. Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Short-form

✓

Craftsperson, maker, designer

✓

✓

Artisan

Expressive, hands-on, and detail-oriented

High

Overuse can be seen as inauthentic or manipulative. The novelty effect can wear off over time, leading to decreased engagement.

Moderate

Skilled, Creative, Hands-on

Tutorials on traditional craftsmanship, vlogs on the creative journey, discussions on the value of handmade goods

Visual

Moderate

Shares content showcasing their handcrafted products and creative process, follows other artisans and makers

Moderate

✓

Social Media, Magazines, Live Events

Moderate

Fine Dining, Luxury, Entertaining

Adaptability, Charisma, Appreciation

Compromise, seeking immediate gratification, avoiding confrontation

Hyperbolic Discounting

High

Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges.

✓

Excess, Difficulty with Moderation, Tendency to Neglect Long-term Consequences

Dining at Michelin-starred restaurants, attending exclusive events, collecting rare and valuable items, immersing themselves in the finer things in life

Pleasure, Aesthetics, Exclusivity

Difficulty with moderation, tendency to be self-indulgent, addiction

Pleasure, indulgence, excitement

✓

✓

Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences

Premium

Moderate

Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making.

Short-form

✓

Hospitality, entertainment, luxury goods

✓

✓

Bon Vivant

Sensual, expressive, and pleasure-seeking

High

Can lead to regret or a sense of obligation if the long-term consequences are not considered.

High

Indulgent, Sociable, Hedonistic

Luxury travel vlogs, gourmet cooking demonstrations, discussions on high-end fashion and design

Visual

High

Shares content related to indulgence, luxury, and the art of living well, follows influencers with a refined and sophisticated lifestyle

High

✓

Social Media, Video Streaming, Live Events

High

Environmental Protection, Sustainability, Outdoor Activities

Adaptability, Patience, Attention to Detail

Assertiveness, seeking systemic change, finding creative solutions

-

Moderate

-

✓

Difficulty with Balancing Practical Needs and Environmental Concerns, Tendency to Prioritize Nature over Humanity

Volunteering for conservation efforts, implementing sustainable practices in their daily life, supporting environmental organizations, educating others on environmental issues

Preservation, Harmony with Nature, Responsibility

Difficulty with compromise, tendency to be confrontational, burnout

Environmental stewardship, making a positive impact, preserving the natural world

✓

✓

Idealistic, purpose-driven, and focused on sustainability

Value-oriented

Moderate

-

Long-form

✓

Environmental scientist, park ranger, activist

✓

✓

Conservationist

Passionate, principled, and environmentally conscious

Moderate

-

Moderate

Eco-conscious, Preservationist, Stewardship-oriented

Documentaries on endangered species, vlogs on eco-friendly living, discussions on renewable energy solutions

Visual

Moderate

Shares content related to environmental protection and sustainable practices, follows influencers advocating for ecological preservation

Moderate

Outdoor, Online News, Magazines

Moderate

Diverse Interests, Novelty, Variety

Adaptability, Creativity, Openness

Compromise, embracing different perspectives, finding new solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

✓

Lack of Depth, Difficulty with Commitment, Tendency to Neglect Mastery

Engaging in a variety of activities and learning new skills, seeking out novel experiences, maintaining a curious and open-minded approach to life

Exploration, Stimulation, Breadth of Knowledge

Difficulty with commitment, tendency to be superficial, lack of depth

Variety, novelty, personal growth

✓

✓

Intuitive, spontaneous, and focused on exploration

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Hobbyist, patron of the arts, lifelong learner

✓

✓

Dilettante

Curious, eclectic, and open-minded

High

The novelty effect can wear off over time, leading to decreased engagement.

High

Curious, Eclectic, Superficial

Tutorials on various hobbies and skills, discussions on interdisciplinary topics, vlogs showcasing a multifaceted lifestyle

Visual

High

Shares content related to exploring a wide range of interests and experiences, follows influencers with diverse talents and passions

High

✓

Social Media, Video Streaming, Podcasts

Moderate

Academia, Research, Lifelong Learning

Critical Thinking, Attention to Detail, Creativity

Compromise, seeking to understand different perspectives, finding common ground

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

Detachment, Difficulty with Emotional Expression, Tendency to Neglect Practical Concerns

Conducting in-depth research, attending academic conferences, engaging in intellectual discourse, continuously expanding their knowledge

Knowledge, Wisdom, Objectivity

Difficulty with emotional expression, tendency to be elitist, social awkwardness

Knowledge, understanding, intellectual stimulation

✓

✓

Rational, analytical, and focused on abstract concepts

Premium

High

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Professor, researcher, author

✓

✓

Erudite

Analytical, articulate, and knowledge-focused

Moderate

Can create echo chambers and limit exposure to diverse perspectives.

Low

Scholarly, Intellectual, Analytical

Lectures on complex topics, discussions on philosophical and scientific breakthroughs, vlogs on the latest research

Text

High

Shares content related to academic and intellectual pursuits, follows experts and thought leaders in various fields

Moderate

✓

Online Search, Books, Magazines

Moderate

Sensory Experiences, Indulgence, Socializing

Adaptability, Charisma, Spontaneity

Compromise, seeking immediate gratification, avoiding confrontation

Hyperbolic Discounting

High

Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges.

✓

Impulsiveness, Lack of Discipline, Difficulty with Long-term Planning

Dining at high-end restaurants, attending exclusive parties, traveling to exotic destinations, collecting luxury goods

Enjoyment, Indulgence, Excitement

Difficulty with moderation, tendency to be self-indulgent, addiction

Pleasure, indulgence, excitement

✓

✓

Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences

Value-oriented

Moderate

Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making.

Short-form

✓

Hospitality, entertainment, luxury goods

✓

✓

Hedonist

Sensual, expressive, and pleasure-seeking

High

Can lead to regret or a sense of obligation if the long-term consequences are not considered.

High

Pleasure-seeking, Indulgent, Spontaneous

Luxury travel vlogs, gourmet food reviews, party event coverage

Visual

High

Shares content related to indulgence, pleasure-seeking, and the pursuit of sensory experiences, follows influencers with a lavish lifestyle

High

✓

Social Media, Video Streaming, Live Events

High

Self-expression, Counterculture, Nontraditional Pursuits

Creativity, Adaptability, Courage

Compromise, assertiveness, embracing uncertainty

Contrast Effect, Bandwagon Effect

High

Highlighting the differences between options to make one more appealing. Leveraging the human desire to conform and be part of a group.

✓

Difficulty with Authority, Tendency to Alienate Others, Lack of Compromise

Engaging in unconventional activities, exploring alternative lifestyles, advocating for personal freedom and self-expression

Authenticity, Freedom, Nonconformity

Difficulty with conformity, tendency to be confrontational, social isolation

Autonomy, self-expression, challenging the status quo

✓

✓

Intuitive, risk-taking, and focused on personal freedom

Value-oriented

Low

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd.

Short-form

✓

Entrepreneur, artist, non-conformist

✓

✓

Individualist

Unconventional, assertive, and independent

High

Can be perceived as misleading if the comparison is not fair or transparent. Can be perceived as peer pressure or herd mentality.

High

Unconventional, Independent, Nonconformist

Experimental art exhibitions, counterculture documentaries, podcasts on radical ideas

Visual

Moderate

Shares content that reflects their unique identity and nonconformist tendencies, follows influencers who challenge societal norms

High

✓

Social Media, Video Streaming, Live Events

Low

Teaching, Coaching, Sharing Knowledge

Emotional Intelligence, Patience, Adaptability

Compromise, active listening, providing guidance and support

Goal Gradient Effect

High

Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task.

Difficulty with Letting Go, Tendency to Micromanage, Burnout

Providing mentorship to others, sharing their knowledge and expertise, organizing workshops and seminars, serving as a role model

Guidance, Legacy, Empowerment

Difficulty with letting go, tendency to be controlling, burnout

Passing on knowledge, making a positive impact, seeing others succeed

✓

✓

People-oriented, focused on personal growth, and consensus-driven

Premium

High

Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion.

Long-form

✓

Coach, teacher, advisor

✓

✓

Mentor

Experienced, knowledgeable, and nurturing

Moderate

Can create a sense of pressure or obligation, which may backfire.

Moderate

Wise, Nurturing, Experienced

Motivational speeches, educational tutorials, discussions on mentorship and coaching

Text

High

Shares content related to guidance, wisdom, and personal development, follows influential figures and experienced individuals

Moderate

✓

TV, Online News, Professional Publications

High

Charitable Giving, Volunteering, Advocacy

Empathy, Dedication, Adaptability

Compromise, seeking to understand different perspectives, finding win-win solutions

-

Moderate

-

Difficulty with Boundaries, Tendency to Neglect Own Needs, Burnout

Donating to charitable organizations, volunteering for social causes, organizing fundraising events, advocating for social change

Betterment of Society, Equality, Compassion

Difficulty with boundaries, tendency to be overly generous, burnout

Helping others, making a positive impact, social responsibility

✓

✓

People-oriented, focused on the greater good, and consensus-driven

Value-oriented

High

-

Short-form

✓

Non-profit leader, donor, volunteer

✓

✓

Philanthropist

Compassionate, altruistic, and service-oriented

Moderate

-

Moderate

Altruistic, Generous, Socially Conscious

Documentaries on global issues, inspirational stories of community service, fundraising campaigns

Visual

Low

Shares content related to charitable causes and humanitarian efforts, follows non-profit organizations and social activists

Moderate

TV, Radio, Print

High

Mastery of a Skill or Craft, Perfection, Artistry

Dedication, Creativity, Attention to Detail

Compromise, seeking creative solutions, embracing different perspectives

Goal Gradient Effect

High

Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task.

✓

Perfectionism, Difficulty with Compromise, Tendency to Neglect Other Aspects of Life

Mastering a specific art form or skill, continuously honing their craft, participating in prestigious competitions or exhibitions, inspiring others with their expertise

Excellence, Mastery, Self-expression

Difficulty with balance, tendency to be perfectionistic, social isolation

Mastery, artistic expression, attention to detail

✓

✓

Intuitive, focused on the process, and driven by personal expression

Premium

High

Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion.

Long-form

✓

Musician, artist, expert

✓

✓

Virtuoso

Skilled, passionate, and detail-oriented

High

Can create a sense of pressure or obligation, which may backfire.

Moderate

Talented, Passionate, Driven

Music performances, dance recitals, tutorials on advanced techniques

Visual

High

Shares content showcasing their exceptional skills and talents, follows other accomplished artists and performers

Moderate

✓

Online Search, Magazines, Live Events

Moderate

Art, Science, Philosophy

Adaptability, Innovation, Broad Perspective

Compromise, embracing different perspectives, finding new solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

✓

Lack of Specialization, Overextension, Impracticality

Engaging in a variety of activities, continuously learning new skills, exploring different fields of knowledge, maintaining a curious and open-minded approach to life

Knowledge, Creativity, Humanism

Difficulty with focus, tendency to be a "jack-of-all-trades," lack of depth

Variety, personal growth, intellectual stimulation

✓

✓

Intuitive, spontaneous, and focused on exploration

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Polymath, interdisciplinary thinker, lifelong learner

✓

✓

Renaissance Person

Curious, eclectic, and open-minded

Moderate

The novelty effect can wear off over time, leading to decreased engagement.

Moderate

Multifaceted, Curious, Versatile

Discussions on interdisciplinary topics, tutorials on various hobbies and skills, vlogs showcasing a multifaceted lifestyle

Text

High

Shares content related to their diverse interests and multifaceted talents, follows influencers with a wide range of expertise

Moderate

✓

Online Search, Podcasts, Books

Moderate

Remote Work, Travel, Technology

Adaptability, Self-discipline, Tech-savvy

Compromise, embracing different perspectives, finding creative solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

Lack of Stability, Isolation, Work-life Balance Issues

Traveling to different destinations, working remotely, exploring new cultures, maintaining a flexible and adaptable lifestyle

Freedom, Experiences, Minimalism

Difficulty with stability, tendency to be disconnected, loneliness

Freedom, exploration, personal growth

✓

✓

Intuitive, spontaneous, and focused on personal freedom

Value-oriented

Moderate

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Short-form

✓

Remote worker, freelancer, entrepreneur

✓

✓

Digital Nomad

Adaptable, tech-savvy, and adventurous

High

The novelty effect can wear off over time, leading to decreased engagement.

High

Independent, Adventurous, Flexible

Travel vlogs, remote work tutorials, discussions on digital nomad communities

Visual

Moderate

Shares content related to their location-independent lifestyle and remote work experiences, follows influencers with a similar lifestyle

High

✓

Social Media, Video Streaming, Outdoor

High

Psychology, Healing, Spirituality

Emotional Intelligence, Listening Skills, Empathy

Compromise, active listening, seeking

-

Moderate

-

Emotional Exhaustion, Boundary Issues, Gullibility

Engaging in deep conversations, providing emotional support to others, practicing active listening, exploring the depths of human emotions

Understanding, Connection, Authenticity

Difficulty with boundaries, tendency to be overwhelmed, burnout

-

✓

✓

-

Value-oriented

High

-

Short-form

✓

Therapist, social worker, caregiver

✓

✓

Empath

Compassionate, intuitive, and emotionally attuned

High

-

High

Sensitive, Compassionate, Intuitive

Discussions on emotional awareness, tutorials on active listening, vlogs on self-care and mindfulness

Visual

Moderate

Shares content related to emotional intelligence and empathetic understanding, follows influencers who promote compassion and emotional well-being

Moderate

TV, Radio, Social Media

High

Technology, Science, Trends

Strategic Thinking, Creativity, Adaptability

Compromise, seeking to understand different perspectives, finding creative solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

Impracticality, Overoptimism, Disconnect from Present

Researching and experimenting with new technologies, exploring the potential of innovation, engaging in thought experiments about the future, advocating for progressive change

Progress, Change, Sustainability

Difficulty with the present, tendency to be overly optimistic, disconnection from reality

Innovation, progress, shaping the future

✓

✓

Intuitive, speculative, and focused on possibilities

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Technologist, strategist, visionary

✓

✓

Futurist

Visionary, innovative, and forward-thinking

High

The novelty effect can wear off over time, leading to decreased engagement.

Moderate

Visionary, Innovative, Forward-thinking

Discussions on technological breakthroughs, vlogs on futuristic concepts, tutorials on cutting-edge tools and applications

Visual

High

Shares content related to emerging technologies, innovative solutions, and speculative visions of the future, follows influencers with a forward-thinking mindset

High

✓

Online Search, Video Streaming, Podcasts

High

Education, Self-improvement, Skill Development

Quick Learning, Motivation, Versatility

Compromise, embracing different perspectives, finding new solutions

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

Lack of Focus, Indecisiveness, Overthinking

Attending workshops and classes, reading extensively, engaging in self-directed learning, exploring a wide range of subjects, maintaining a curious

Knowledge, Personal Growth, Adaptability

Difficulty with focus, tendency to be scattered, information overload

Curiosity, growth, intellectual stimulation

✓

✓

Intuitive, analytical, and focused on personal growth

Premium

High

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Student, researcher, hobbyist

✓

✓

Lifelong Learner

Curious, open-minded, and knowledge-seeking

Moderate

The novelty effect can wear off over time, leading to decreased engagement.

Low

Curious, Inquisitive, Growth-oriented

Discussions on diverse topics, tutorials on new skills, vlogs on the joy of learning

Text

High

Shares content related to continuous education and personal growth, follows influencers who inspire intellectual curiosity

Moderate

✓

Online Search, Podcasts, Books

High

Decluttering, Sustainability, Essentialism

Organization, Discipline, Contentment

Compromise, seeking to understand different perspectives, finding common ground

Contrast Effect, Endowment Effect

High

Highlighting the differences between options to make one more appealing. Exploiting the human tendency to value things more highly once they are owned.

Rigidity, Difficulty with Spontaneity, Judging Others

Decluttering their living space, practicing mindful consumption, exploring minimalist design, embracing a simpler lifestyle

Simplicity, Purpose, Freedom

Difficulty with attachment, tendency to be ascetic, social isolation

Clarity, freedom, environmental consciousness

✓

✓

Analytical, practical, and focused on simplicity

Value-oriented

Low

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go.

Long-form

✓

Designer, architect, decluttering consultant

✓

✓

Minimalist

Focused, disciplined, and intentional

Low

Can be perceived as misleading if the comparison is not fair or transparent. Can lead to a reluctance to return or cancel a product/service.

Low

Simple, Practical, Intentional

Tutorials on minimalist home design, vlogs on minimalist travel, discussions on the benefits of minimalism

Text

Moderate

Shares content related to simplicity, decluttering, and intentional living, follows influencers with a minimalist lifestyle

Low

Online Search, Podcasts, Books

Low

Storytelling, Interviews, Niche Topics

Active Listening, Idea Generation, Networking

Compromise, embracing different perspectives, finding new solutions

Curiosity Gap

High

Generating interest and intrigue to encourage further engagement. This can be done by leaving information incomplete or hinting at something without fully revealing it.

Distraction, Echo Chambers, Information Overload

Listening to a wide variety of podcasts, participating in podcast-related online communities, creating their own podcast content

Information, Entertainment, Community

Difficulty with focus, tendency to be distracted, information overload

Curiosity, knowledge, intellectual stimulation

✓

✓

Intuitive, analytical, and focused on learning

Premium

High

Using cliffhanger-style captions or teasers to encourage users to watch a full video or participate in a challenge.

Long-form

✓

Podcaster, audio producer, content creator

✓

✓

Podcast Enthusiast

Curious, engaged, and knowledge-seeking

Moderate

Can be overused and become annoying if not done well.

Moderate

Curious, Multitasking, Conversational

Discussions on diverse podcast topics, interviews with podcast guests, behind-the-scenes looks at podcast production

Text

Moderate

Shares content related to their interest in podcasts, follows hosts and creators of thought-provoking, informative, or entertaining podcasts

Moderate

✓

Podcasts, Online Search, Social Media

High

Self-tracking, Biohacking, Optimization

Discipline, Objectivity, Self-awareness

Compromise, seeking objective solutions, finding common ground

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

Obsessiveness, Disconnection from Intuition, Privacy Concerns

Tracking various aspects of their life (e.g., sleep, fitness, productivity), experimenting with self-improvement techniques, analyzing personal data to inform their decisions

Self-improvement, Evidence-based Decisions, Efficiency

Difficulty with balance, tendency to be obsessive, data overload

Self-improvement, efficiency, personal growth

✓

✓

Rational, systematic, and focused on optimization

Premium

High

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Data analyst, biohacker, health/fitness enthusiast

✓

✓

Quantified Self Enthusiast

Analytical, detail-oriented, and data-driven

Moderate

Can create echo chambers and limit exposure to diverse perspectives.

Low

Data-driven, Analytical, Health-conscious

Tutorials on using tracking apps and devices, discussions on the benefits of quantified self-practices, vlogs on personal data analysis

Text

High

Shares content related to self-tracking, data-driven self-improvement, and the use of technology for personal optimization

Moderate

✓

Online Search, Wearables, Professional Publications

High

Home Office Setup, Work-life Balance, Communication

Time Management, Digital Literacy, Adaptability

Compromise, finding creative solutions, embracing flexibility

Novelty Effect

High

Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest.

Isolation, Overworking, Communication Challenges

Traveling to different destinations, working remotely, exploring new cultures, maintaining a flexible and adaptable lifestyle

Autonomy, Flexibility, Productivity

Difficulty with work-life balance, tendency to be isolated, lack of structure

Freedom, flexibility, work-life integration

✓

✓

Autonomous, focused on results, and prioritizing work-life balance

Value-oriented

Moderate

Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform.

Long-form

✓

Freelancer, entrepreneur, digital nomad

✓

✓

Remote Worker

Adaptable, self-motivated, and tech-savvy

Moderate

The novelty effect can wear off over time, leading to decreased engagement.

Moderate

Self-motivated, Organized, Tech-savvy

Travel vlogs, remote work tutorials, discussions on digital nomad communities

Text

Moderate

Shares content related to their location-independent lifestyle and remote work experiences, follows influencers with a similar lifestyle

Moderate

✓

Online Search, Video Streaming, Social Media

High

Mindfulness, Simplicity, Sustainability

Presence, Appreciation, Work-life Balance

Compromise, seeking to understand different perspectives, finding common ground

Contrast Effect

Moderate

Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative.

✓

Difficulty with Fast-paced Environments, FOMO, Perceived as Unambitious

Engaging in mindful activities, prioritizing work-life balance, embracing a more deliberate and intentional approach to daily routines

Quality of Life, Connection, Intentionality

Difficulty with productivity, tendency to be perceived as lazy, social pressure

Mindfulness, balance, quality of life

✓

✓

Intuitive, focused on the present, and prioritizing well-being

Value-oriented

Moderate

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others.

Long-form

✓

Artisan, farmer, wellness coach

✓

✓

Slow Living Advocate

Mindful, intentional, and appreciative

Moderate

Can be perceived as misleading if the comparison is not fair or transparent.

Low

Mindful, Balanced, Intentional

Tutorials on slow living practices, discussions on the benefits of mindfulness and simplicity, vlogs showcasing a slower-paced lifestyle

Visual

Moderate

Shares content related to a mindful, intentional, and sustainable approach to daily life, follows influencers who promote a slower pace of living

Low

Outdoor, Magazines, Books

Moderate

Impact Investing, Sustainability, Community Development

Creativity, Leadership, Resilience

Compromise, seeking to understand different perspectives, finding win-win solutions

-

High

-

Financial Instability, Burnout, Difficulty Scaling

Developing and implementing business models that address societal or environmental problems, collaborating with non-profit organizations, advocating for sustainable and ethical practices

Social Impact, Collaboration, Innovation

Difficulty with work-life balance, tendency to be overly ambitious, burnout

Making a difference, creating positive change, sustainability

✓

✓

Visionary, purpose-driven, and focused on social impact

Value-oriented

High

-

Short-form

✓

Non-profit leader, impact investor, community organizer

✓

✓

Social Entrepreneur

Passionate, innovative, and socially conscious

High

-

Moderate

Innovative, Purpose-driven, Empathetic

Discussions on innovative solutions to social and environmental issues, vlogs on the challenges and successes of social entrepreneurship

Visual

Moderate

Shares content related to their socially-conscious business ventures and initiatives, follows other social entrepreneurs and impact-driven leaders

High

✓

Social Media, Online News, Live Events

High

Philosophy, Self-reflection, Mindfulness

Emotional Regulation, Perseverance, Perspective

Compromise, emotional detachment, seeking objective solutions

Contrast Effect

High

Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative.

Detachment, Rigidity, Lack of Spontaneity

Practicing meditation, journaling, engaging in physical activities, studying stoic philosophy

Wisdom, Self-control, Equanimity

Difficulty with emotional expression, tendency to be detached, social isolation

Self-control, inner peace, resilience

✓

✓

Analytical, disciplined, and focused on long-term resilience

Premium

Moderate

Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others.

Long-form

✓

Philosopher, monk, minimalist

✓

✓

Stoic

Reserved, self-controlled, and rational

Low

Can be perceived as misleading if the comparison is not fair or transparent.

Low

Resilient, Disciplined, Rational

Philosophical discussions on stoicism, mindfulness videos, biographies of historical figures

Text

Moderate

Shares content related to self-discipline, resilience, and emotional control, follows influencers embodying stoic principles

Low

Online Search, Podcasts, Books

Low

Emergency Preparedness, Homesteading, Outdoor Skills

Problem-solving, Practical Skills, Mental Toughness

Compromise, seeking objective solutions, prioritizing safety

-

Moderate

-

Paranoia, Isolation, Difficulty with Collaboration

Acquiring survival skills, stockpiling essential supplies, practicing self-sufficiency, exploring remote or wilderness locations

Independence, Readiness, Resilience

Difficulty with trust, tendency to be paranoid, social isolation

Security, self-sufficiency, resilience

✓

✓

Analytical, practical, and focused on preparedness

Value-oriented

Moderate

-

Long-form

✓

Prepper, outdoor guide, emergency responder

✓

✓

Survivalist

Prepared, self-reliant, and cautious

Moderate

-

Moderate

Resourceful, Self-reliant, Adaptable

Tutorials on survival skills, discussions on prepping and homesteading, vlogs on remote living experiences

Visual

Moderate

Shares content related to emergency preparedness, off-grid living, and self-reliance, follows influencers with expertise in wilderness survival and disaster response

Moderate

Outdoor, Online News, Magazines

Moderate

Nutrition, Fitness, Mindfulness

Discipline, Self-awareness, Stress Management

Compromise, seeking to understand different perspectives, finding balance

Confirmation Bias

High

Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices.

✓

Orthorexia, Obsessiveness, Judgmental Attitude

Engaging in various wellness practices (e.g., yoga, meditation, healthy eating), exploring alternative therapies, prioritizing mental and physical health

Holistic Health, Prevention, Self-care

Difficulty with moderation, tendency to be obsessive, burnout

Health, balance, personal growth

✓

✓

Intuitive, focused on overall well-being, and prioritizing self-care

Premium

High

Curating content and recommendations that cater to the user's interests and viewing history.

Long-form

✓

Health/fitness coach, nutritionist, yoga instructor

✓

✓

Wellness Enthusiast

Holistic, health-conscious, and mindful

High

Can create echo chambers and limit exposure to diverse perspectives.

Moderate

Health-conscious, Proactive, Balanced

Discussions on nutrition and fitness, tutorials on meditation and self-care practices, vlogs on wellness retreats and experiences

Visual

Moderate

Shares content related to holistic health, mindfulness, and personal well-being, follows influencers promoting a balanced and healthy lifestyle

Moderate

Social Media, Magazines, Video Streaming

High

Personal Values, Self-reflection, Honesty

Vulnerability, Self-expression, Relationship Building

Compromise, assertiveness, embracing different perspectives

Liking

High

Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing.

Difficulty with Conformity, Perceived as Inflexible, Oversharing

Embracing their true identity, engaging in self-reflection, sharing their authentic experiences, and encouraging others to do the same

Integrity, Sincerity, Self-awareness

Difficulty with conformity, tendency to be confrontational, social isolation

Self-expression, authenticity, personal growth

✓

✓

Intuitive, purpose-driven, and focused on personal integrity

Value-oriented

High

Featuring creators with a likable, authentic persona to build a connection with the audience.

Short-form

✓

Artist, writer, public speaker

✓

✓

Authentic

Genuine, transparent, and true to oneself

High

Overuse can be seen as inauthentic or manipulative.

Moderate

True to One's Self, Honest, Genuine

Discussions on personal growth and self-acceptance, vlogs showcasing raw and unedited experiences, tutorials on cultivating self-awareness

Visual

Moderate