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false |
So you have any idea for a powerful one that has uh good enough for do speech recognition.
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QMSum_47
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false |
Yeah ,
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QMSum_47
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false |
Yeah ? Okay.
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QMSum_47
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false |
we can
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QMSum_47
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false |
So.
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QMSum_47
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false |
It seems that that we want to sell like four million units from the first meeting.
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QMSum_47
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false |
No it doesn't.
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QMSum_47
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false |
Mm-hmm.
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QMSum_47
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false |
Okay. Four million.
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QMSum_47
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true |
Okay. Maybe we can uh we can look at the new requirement I receive from the management board and discus discuss all function we want to have.
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QMSum_47
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false |
Mm.
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QMSum_47
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false |
Um I just had a question uh do you want to continue with your presenta ?
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QMSum_47
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false |
Yeah I I will continue.
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QMSum_47
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false |
Is it
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QMSum_47
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false |
Well ask your question if you want.
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QMSum_47
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false |
Um you say that I don't remember by heart but thirty per cent
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QMSum_47
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false |
Mm ?
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QMSum_47
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false |
of the tested people say that's it's quite difficult to to to use the remote control.
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QMSum_47
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false |
Yeah.
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QMSum_47
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false |
Do they say that this is difficult but for the same reason or do they have other reason ? To to
|
QMSum_47
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false |
Oh.
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QMSum_47
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false |
maybe to keep in mind maybe to access to that menu you should do something like that.
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QMSum_47
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false |
Would j Uh yeah w I I think they they say that it's uh difficult to learn how to use it but i when you know how to use it , it's it's okay.
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QMSum_47
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false |
Mm-hmm. Mm-hmm.
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QMSum_47
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false |
Okay. It's not intuitive first.
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QMSum_47
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false |
And
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QMSum_47
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false |
But Yeah.
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QMSum_47
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false |
But yeah maybe and what about if we design a remote control which can be configure as you want ? You say that I want , I have six button
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QMSum_47
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false |
Mh-hmm. A a lot of people are uh if you have the L_C_D_ screen if you can do it completely the way you want because the buttons also look the way you want them
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QMSum_47
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false |
Yeah.
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QMSum_47
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false |
Yeah. But , but also it seems that
|
QMSum_47
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false |
Yeah.
|
QMSum_47
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false |
but it will be hard to configure I mean imagine i uh
|
QMSum_47
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false |
Yeah.
|
QMSum_47
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false |
Yeah.
|
QMSum_47
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false |
so it's really something for the expert user. So
|
QMSum_47
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false |
Okay.
|
QMSum_47
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false |
I mean there are markets and markets. I think the young people are th uh are uh
|
QMSum_47
|
false |
Christine here said uh you have a
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
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false |
Yeah.
|
QMSum_47
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false |
uh it is yeah. So for our young people uh it will be cool , they can be able to use it. Th maybe their parents will not but they will configure it. I guess. I don't know if there is study about that.
|
QMSum_47
|
false |
Yeah. Maybe it would be more complex to configure it to be simple than creating a simple product.
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
Yeah. Yeah.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
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false |
Mm.
|
QMSum_47
|
false |
And there are another thing is that if we make something that's simple and easy to use that's bas to use immediately that means that it will be exactly the same as everything else.
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
|
false |
All right ?
|
QMSum_47
|
false |
Yeah. Yeah.
|
QMSum_47
|
false |
Otherwise , if it's different then of course everybody has somebody has to learn to use it first.
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
|
false |
But also we we see that that most people find it find remote controls too complex because they have too many buttons and they mainly use only channels and volume buttons.
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
So we may just uh make a very easy to use remote control with mainly those buttons
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
|
false |
and maybe also um some lightning stuff too because most people find also hard to to find the remote control. Losed lose it etcetera.
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
These these are these two points are the main frustrations so maybe if we design something very simple and easy to uh find when lost it will uh add uh a serious competitive advantage without making something too complex and too long to develop.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
So but le let us see first the new requirement. So we don't have to so this this uh is uh is um in the this is in the same direction as we were speaking so we don't have to make a very complex remote controls to access teletext and stuff like that
|
QMSum_47
|
false |
But teletext is just one button.
|
QMSum_47
|
false |
Yeah but then you have to you have to define the buttons to surf amongst pages and stuff.
|
QMSum_47
|
false |
You you just write the write the numbers.
|
QMSum_47
|
false |
Yeah. So well
|
QMSum_47
|
false |
So will you add with the channel keys , right ?
|
QMSum_47
|
false |
Yeah. So anyway we don't have to include this feature because it's it's not used any more by users ,
|
QMSum_47
|
false |
So.
|
QMSum_47
|
false |
they prefer to s
|
QMSum_47
|
false |
I am. I'm sure that uh it don't like but uh I don't see just one button.
|
QMSum_47
|
false |
Yeah. I dunno.
|
QMSum_47
|
false |
So.
|
QMSum_47
|
false |
If i one button is still one more button. If if if we want to make it very simple we have to reduce number of buttons compared to th to our competitors.
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
Well anyway I have this point. We can discuss. Also um so as as I told before uh it would be better if it's only for the T_V_ um because we want to be quick on on the market. And then also we have to make very uh uh clear that this uh this remote control is is part of of our products and show our corporate uh logo and and colours on the on the design as well so that uh they identify it as one of our product. So this is the the key point.
|
QMSum_47
|
false |
So before uh finishing we can uh define uh what would be the characteristic of the o th of the control of the remote control and which button do we need which function do we want etcetera.
|
QMSum_47
|
false |
Capital.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
So do you um so so from from the the Marketing Expert I think a key aspect is the easy to use aspect , it should be very simple and most button are never used
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
false |
only ten per cent of the button are are used often so I think we have to do something very simple and I think we all agree on that point , no ?
|
QMSum_47
|
false |
Mm-hmm.
|
QMSum_47
|
false |
Well if it is going to be just a T_V_ remote control it is going to be very simple.
|
QMSum_47
|
false |
Mm.
|
QMSum_47
|
true |
Yeah okay. So yeah the key point here is simple. Maybe. So few buttons , channel , volume control and what el what function do you see in addition to that ?
|
QMSum_47
|
false |
Well if it's going to be as simple as possible then just have the remote control , there is no other function that I can see
|
QMSum_47
|
false |
Yeah.
|
QMSum_47
|
false |
really.
|
QMSum_47
|
false |
Maybe switch T_V_ on and off
|
QMSum_47
|
false |
Uh
|
QMSum_47
|
false |
no you want to keep television on so that the advertising can revenue can come back to us.
|
QMSum_47
|
false |
Yeah. Yeah.
|
QMSum_47
|
false |
Or something.
|
QMSum_47
|
false |
Volume , maybe a mute button , and then on off button.
|
QMSum_47
|
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