news_id
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12
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sequence | sentence
stringlengths 301
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stringclasses 19
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] | Terras indígenas ajudam a proteger áreas florestais do desmatamento no Brasil. Essa é a conclusão de dados inéditos levantados pelo Mapbiomas, projeto que monitora o uso da terra no país.A perda geral de vegetação nativa no Brasil nos últimos 30 anos foi de 69 milhões de hectares. Apenas 1,6% do desmatamento, equivalente a 1,1 milhão de hectares, está em territórios ocupados por povos tradicionais.Em áreas privadas, o desmatamento chegou a 47,2 milhões de hectares, o que representa 68,4% de toda a perda de vegetação nativa no Brasil entre 1990 e 2020."Os dados de satélite não deixam dúvidas de que os indígenas estão retardando a destruição da floresta amazônica", diz Tasso Azevedo, coordenador do Mapbiomas, rede formada por ONGs, universidades e startups de tecnologia."Sem seus territórios, a floresta certamente estaria muito mais perto de seu ponto de inflexão a partir do qual ela deixa de prestar os serviços ambientais dos quais nossa agricultura, nossas indústrias e cidades dependem", completa.Outros dados divulgados pelo Mapbiomas mostram a aceleração do desmatamento e reforçam o papel das terras indígenas na proteção de florestas. Mais Segundo o projeto, em 2020, as terras indígenas ocupavam 14% do território brasileiro, com quase 110 milhões de hectares de vegetação nativa. O montante corresponde a 19,5% de toda a vegetação nativa brasileira.No mesmo período, o país teve o segundo pior ano de desmatamento na Amazônia na série histórica recente, com início em 2015-2016, do Deter, do Inpe (Instituto Nacional de Pesquisas Espaciais). O maior registro até então pertencia ao período entre 2019 e 2020. O MapBiomas comparou alertas de desmatamento do Deter em territórios indígenas entre 2016 e março de 2022. Os números mostram saltos sucessivos, especialmente nos últimos anos, tanto do desmatamento em geral como naquele por mineração.A presença de garimpo em terras indígenas explodiu nos últimos dez anos, indicando um aumento de 495% em relação a 2010. A quase totalidade (93,7%) do garimpo no país, em 2020, concentrava-se na Amazônia.Os dados da plataforma, que é pública e gratuita, auxiliam em estratégias de combate ao desmatamento e queimadas, na proteção de unidades de conservação e terras indígenas, no monitoramento dos recursos hídricos, entre outras.Os dados de satélite não deixam dúvidas de que os indígenas estão retardando a destruição da floresta amazônicaCoordenador do MapbiomasEm abril, a Mapbiomas foi uma das vencedoras do Prêmio Skoll de Inovação Social, sendo reconhecida como uma das iniciativas que impulsionam transformações socioambientais no mundo."Buscamos produzir informações de qualidade sobre como usamos a terra para orientar decisões de governos, empresas, organizações da sociedade civil e indivíduos de forma que cada um de nós possa deixar o mundo melhor do que encontramos para a próxima geração", afirmou Tasso Azevedo na ocasião. | empreendedorsocial |
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] | "Essa plateia aqui foi tudo que eu sonhei um dia", diz Celso Athayde, ex-camelô e CEO da Favela Holding. Ele é aplaudido por parte das 11 mil pessoas que tiraram o domingo de Páscoa para participar de um evento dedicado aos negócios emergentes de comunidades.A Expo Favela começou na sexta-feira (15) no complexo empresarial WTC, em São Paulo. A conferência que juntou Luciano Huck e Neca Setubal (Fundação Tide Setubal) a Adriana Barbosa (Feira Preta) e Hamilton da Silva (Saladorama) deu o tom de como seriam aqueles três dias de encontro.Dividiam a mesma plateia 'Vovó Tutu', cozinheira negra da Brasilândia que alimentou milhares com seus pães na pandemia, e Felipe d'Avila, candidato à Presidência pelo partido Novo.A mistura de CEPs, cores e sotaques que se manifestou em toda a feira foi o que Celso Athayde prometeu ao anunciar o evento: conectar asfalto e favela."A favela tem que estar em todos os lugares, do empreendedorismo à política, e esse evento é símbolo disso", disse Huck. Voltado a projetos que combateram a Covid, iniciativas em direitos humanos e meio ambiente e mais Para Adriana Barbosa, que criou o maior festival de cultura negra da América Latina, estar no palco do WTC requer musculatura emocional. "É um processo de convencimento porque ainda olham para a favela com a ótica da escassez", diz ela, que entrevistou o DJ Alok no domingo."Falar de dinheiro era pecado, mas o sucesso não pode só vir com representatividade ou mídia. Sucesso na comunidade negra é mobilidade social." Mais "Em uma orquestra sinfônica, num time de futebol que dá certo ou no bom jornalismo, o que tem é diversidade", disse Felipe d'Avila, que estava na primeira fileira na plateia. Mesmo espaço ocupado pela rapper carioca Nega Gizza, por Ester Carro, arquiteta de Paraisópolis, e pelo deputado federal Vinicius Poit (Novo-SP)."Estou aqui aprendendo um novo vocabulário para me conectar com as pessoas", completou Felipe d'Avila.O prefeito de São Paulo, Ricardo Nunes (MDB-SP), também esteve por lá. "Participar da primeira Expo Favela nesse lugar chique que a favela tomou conta é motivo de muita alegria", disse à plateia na abertura do evento.Além das conferências, os três andares da feira abrigaram sala de cinema, feira literária, exposição com fotos de Paraisópolis, salas de mentoria, entre outras atrações.Na sexta-feira, a reportagem encontrou áreas lotadas, com filas para conferências, que atrasaram e deixaram parte do público irritado na fila."Eu paguei para ver todas as palestras, não vou sair daqui", disse uma pessoa à produção do evento, que pedia que o público da palestra anterior saísse do teatro para dar lugar aos que aguardavam do lado de fora.Famosos como Alok, Luiza Helena Trajano, Kondzilla, Emicida, Natuza Nery e Marcelo Tas tornavam concorridas as conferências no teatro com capacidade para pouco mais de 500 pessoas.A circulação era mais fácil nas áreas de exposição dos 350 empreendedores à frente de negócios de favelas de todo o país."Conhecer outras pessoas que estão na mesma batalha que eu é algo único", afirmou Tulani Nascimento, CEO da Favelacult.A agência de comunicação de Salvador (BA) produz experiências criativas e potencializa profissionais e artistas periféricos. "Estou em busca de financiamento e de mentores para ampliar o serviço e aqui é o lugar ideal."Roupas recicladas, plataformas de podcast, arquitetura popular, games, delivery de comida, hortas caseiras e até um "Loolaperifa" eram alguns dos negócios expostos ao público.Os 30 mil visitantes da Expo Favela vieram de todas as regiões do país e com motivações variadas."Estamos querendo inovar no campo social, talvez incentivando projetos, e viemos conhecer as ideias", afirma Milene Zaratini, sócia de uma corretora de seguros de Belo Horizonte (MG)."Encontrar pessoas que trabalham com empreendedorismo na favela faz com que a gente consiga identificar onde estão nossas fragilidades e as pontes que podemos construir", diz Janaína Augusto, que trabalha em uma ONG em Rio Claro (SP).Ela estava ansiosa para ver a palestra com Edu Lyra (Gerando Falcões) e Tia Dag (Casa do Zezinho). "As políticas públicas demoram para chegar até nós, mas não significa que somos carentes."À frente da Central Única das Favelas (Cufa), Preto Zezé aposta que o evento ajuda a tirar do imaginário coletivo a ideia da comunidade como lugar de tragédia, tiroteio e morte. "Desta vez a favela está no palco, na plateia, atrás e na frente das câmeras." Mais "Esse é o desdobramento de uma revolução social silenciosa feita por um ex-mendigo que prometeu nunca mais pedir dinheiro. Não é só uma feira, é um movimento que não tem volta", completou Celso Athayde."Não é só uma feira, é um movimento que não tem volta"CEO da Favela HoldingO evento que começou apontando que o número de favelas brasileiras dobrou na última década —são 13.151 em todo o território— e que há 17 milhões de pessoas vivendo nelas, dos quais 67% são negros, terminou em festa, com um baile de favela."Eu só quero é ser feliz…", cantarolou Athayde para as 4.000 pessoas em torno do palco no domingo à noite. E a plateia cantou de volta: "E poder me orgulhar e ter a consciência que o pobre tem seu lugar." | empreendedorsocial |
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] | Um aplicativo vai ajudar a dar novo fim a roupas usadas. O lixo têxtil, como são chamadas as pilhas de tecido que se acumulam em aterros sanitários, poderá ser reciclado em uma união inédita do setor de moda com iniciativas de reciclagem.Lançada nesta semana, a Plataforma Circular Cotton Move reúne pontos de coleta em todas as regiões do país. Por enquanto, são 200 dentro das varejistas C&A, Reserva e Youcom. O consumidor pode levar roupas que contenham fibras de algodão, como calças jeans, sarjas e malhas.As peças vão para centros de triagem e depois para transformação industrial, em parceria com Vicunha Têxtil, Dalila Têxtil e Cambos. O resultado são tecidos e roupas feitas com os fios reciclados que voltam às prateleiras das varejistas.As roupas consideradas não recicláveis terão destinação correta, garantindo processo "aterro zero"."Nossa proposta é começar pela fibra natural do algodão, que é genuinamente brasileira, mas há estudos para outros tecidos", diz José Guilherme Teixeira, fundador da Cotton Move e idealizador do projeto. Voltado a iniciativas que combateram a Covid, projetos em direitos humanos e meio ambiente e mais O executivo, que atua desde 1998 na indústria da moda, diz que a iniciativa é pioneira ao conectar diversos elos da cadeia produtiva em vez de promover ações isoladas."Conseguimos colocar na mesma mesa empresas concorrentes em busca de um resultado em comum, uma mesma causa, que é reduzir o impacto ambiental." Mais A Fundação Ellen Macarthur estima que um caminhão de lixo têxtil é depositado em aterro ou incinerado a cada segundo no planeta. Menos de 1% do material usado para produzir roupas é reciclado.No final de 2021, vieram à tona imagens de um lixão clandestino de roupas no deserto do Atacama, no Chile. A região é um dos destinos de itens de segunda mão ou de temporadas anteriores de cadeias de fast fashion de Europa, Ásia e Estados Unidos. Mais Além de apoiar a Plataforma Circular, as varejistas disponibilizam a rede de pontos de coleta e possibilitam a logística para que roupas de todo o país cheguem aos centros de triagem.No final do processo de transformação industrial, realizado pela Cotton Move em parceria com Vicunha Têxtil, Dalila Têxtil e Cambos, os novos produtos vão para as vitrines, fechando o ciclo de economia circular.Ao consumidor, cabe a iniciativa de levar suas roupas aos locais de descarte, apontados por geolocalização no aplicativo."Estamos no cheque especial dos recursos naturais, consumimos mais do que temos", diz José Guilherme. "O consumidor também precisa ser responsável pelo dano que gerou no planeta, é um exercício de cidadania.""A lógica é educar o consumidor, que é quem vai dar escala ao projeto", diz Jonas Lessa, fundador da Retalhar, negócio de impacto que faz logística reversa de resíduos têxteis e gerencia os centros de triagem do projeto.Para engajar a participação, a Plataforma Circular mostra um índice de captação de resíduos, que indica, por exemplo, que são necessários 180 dias para o descarte se tornar um novo produto. E que é possível reutilizar até 95% do material por peça.Para Lessa, essa é uma tendência que veio para ficar. "A Política Nacional de Resíduos Sólidos, que chegou aos setores de agroquímicos e medicamentos, chegará ao ramo têxtil e esperar sem fazer nada é um erro."A aposta é que novos varejistas entrem na plataforma em breve, mas há condições. "Precisa ter boas práticas comprovadas e estar engajado com sustentabilidade", diz Jonas Lessa. Fonte: Plataforma Circular Cotton Move | empreendedorsocial |
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] | Desde 2005, mais de 180 lideranças foram finalistas no Prêmio Empreendedor Social do Ano, realizado pela Folha em parceria com a Fundação Schwab, entidade irmã do Fórum Econômico Mundial. Entre eles, nomes que se tornaram conhecidos ou já eram populares para além do empreendedorismo social no país.Caso da atleta Ana Beatriz Moser, estrela da seleção brasileira de vôlei na década de 1990, e da deputada federal Tábata Amaral (PSB-SP), famosa pela trajetória de garota da periferia que chegou a Universidade Harvard. Finalistas do prêmio em 2006 e 2017, respectivamente.Moser concorreu pelo trabalho à frente do Instituto Esporte e Educação, que capacita professores de educação física em regiões vulneráveis, enquanto Tábata como cofundadora do Mapa Educação, movimento que dá protagonismo a jovens no debate pela melhoria do ensino no país.Ela chegou à final na categoria Empreendedor Social de Futuro junto com o colega de movimento Renan Ferreirinha (PSD-RJ), atual secretário municipal de educação do Rio de Janeiro. O rosto mais famoso entre os integrantes da Rede Folha de Empreendedores Socioambientais, composta de vencedores e finalistas da premiação, é o apresentador Luciano Huck.Ele concorreu ao prêmio em 2007 pelo trabalho desenvolvido no Instituto Criar de TV, Cinema e Novas Mídias, pioneiro no país em oferecer cursos técnicos profissionalizantes no setor audiovisual a jovens de baixa renda.No mesmo ano, o advogado Ronaldo Lemos, diretor do Instituto de Tecnologia e Sociedade do Rio de Janeiro e colunista da Folha, foi finalista com o aplicativo Mudamos para promover democracia online.Também pops, os grafiteiros Panmela Castro e Mundano chegaram à final do concurso –a primeira em 2015, à frente da Rede Nami, que usa as artes urbanas para promover direitos das mulheres; o segundo em 2020, pelo Pimp My Carroça, que criou campanha para proteger a renda de catadores na pandemia.Fecham a lista três vozes potentes de favelas que foram destaque na premiação em 2020, com foco na resposta à Covid-19: Edu Lyra (Gerando Falcões), Celso Athayde e Preto Zezé (Cufa e Favela Holding). Mais Por meio de suas organizações, os líderes sociais mitigaram os efeitos da pandemia em comunidades, socorrendo especialmente mães solo, e desenvolvem políticas públicas de combate à pobreza no país.Neste ano, em sua 18ª edição, o Prêmio Empreendedor Social busca soluções inovadoras para mitigar os impactos negativos da pandemia, mas também mira na retomada econômica e na problemática socioambiental, com especial atenção ao aumento da desigualdade e às ameaças ao meio ambiente e aos direitos humanos.A premiação é reconhecida como plataforma de visibilidade para lideranças chanceladas por iniciativas de impacto social inovadoras e relevantes. | empreendedorsocial |
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] | A ONG Ação da Cidadania anuncia a segunda edição da "Brasil sem Fome", campanha para arrecadar doações e alimentar pessoas em situação de insegurança alimentar. A expectativa é a de superar os 100 milhões de pratos de comida distribuídos na edição anterior.Neste ano, a campanha homenageia as mulheres que, segundo a ONG, são base do trabalho voluntário, da liderança nas comunidades atendidas e nas doações de alimentos. O objetivo é destacar o protagonismo feminino de indígenas, quilombolas, ribeirinhas, faveladas, refugiadas e migrantes na linha de frente do combate à fome."As mulheres são as principais apoiadoras dos nossos projetos e a grande maioria das doações de pessoas físicas chegam através delas", diz Rodrigo "Kiko" Afonso, diretor-executivo da Ação da Cidadania."Ao mesmo tempo, são as mulheres as que mais sofrem com a fome, com um recorte muito claro de mães pretas e pardas, vítimas do preconceito e desigualdade latentes da nossa sociedade. A campanha é delas e por elas", completa.As doações podem ser feitas pelo site www.brasilsemfome.org.br ou pelo Pix [email protected]. Também é possível se tornar embaixador da campanha, criando uma página personalizada com metas de arrecadação.Em 2020, a Ação da Cidadania, fundada pelo sociólogo Betinho, foi um dos destaques no Prêmio Empreendedor Social do Ano em Resposta à Covid-19. Naquele momento, a campanha "Ação contra o Corona" distribuiu 8.000 toneladas de alimentos, impactando 2 milhões de pessoas. Mais Com o avanço da pandemia, em 2021, dados da Rede Penssan (Rede Brasileira de Pesquisa em Soberania e Segurança Alimentar e Nutricional) apontaram 116 milhões de brasileiros em algum grau de insegurança alimentar.A entrega de cestas básicas para famílias lideradas por mulheres é uma das prioridades da ONG, que deve seguir com a campanha até outubro. | empreendedorsocial |
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] | Em programação de Páscoa, o centro gastronômico Eataly dedica um final de semana de seu Festival Dei Dolci a pequenos produtores de doces artesanais. Nos dias 26 e 27 de março, dois projetos sociais apoiados pela marca vendem seus produtos no espaço em São Paulo.O coletivo Doce do Tapiri, criado pela ONG Casa do Rio, oferece doces, compotas e geleias feitos por mulheres do interior do Amazonas. O negócio social Mãos de Maria, oriundo da favela de Paraisópolis (SP), leva a culinária nordestina, incluindo sua cocada cremosa, para o complexo que reúne mercado e restaurantes.Ambos são projetos apoiados pelo Eataly, que investe e capacita cozinhas comunitárias, e terão barraquinhas na entrada do mercado. Para visitar, basta comparecer à Avenida Presidente Juscelino Kubitschek, 1.489, na Vila Nova Conceição, das 12h às 20h."Trouxe castanhada, doce de goiaba feito no fogão à lenha e geleia de cupuaçu com fruta fresca colhida no sítio", conta Ozirene Cardoso da Silva, a "dona Nega", do coletivo Doce do Tapiri, que veio a São Paulo pela primeira vez.Em 2020, o centro gastronômico promoveu um menu beneficente para apoiar o desenvolvimento da identidade empreendedora das mulheres amazônicas. Por meio do Lab Floresta, as cozinheiras mantêm viva a memória da culinária amazônica. Mais "Trabalharemos juntos com a ONG Casa do Rio para que produtos criados pelas mulheres da Amazônia sejam vendidos em nosso mercado, criando assim um ciclo virtuoso e uma conexão direta com os produtos da sociobiodiversidade", diz Luigi Testa, diretor-geral do Eataly Brasil.No Natal de 2021 o centro gastronômico lançou o Panettone Eataly + Mulheres de Paraisópolis. Os produtos tiveram 100% da receita repassada para a Associação das Mulheres de Paraisópolis e para o Mãos de Maria, que atua com mulheres em situação de risco na comunidade paulistana.Além deste final de semana, o festival segue com eventos, pratos exclusivos nos restaurantes, promoções especiais no mercado, workshops com confeiteiros e venda de ovos de chocolate e colombas de Páscoa. Mais | empreendedorsocial |
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] | Continuidade, perenidade, eternidade, ininterrupção e perpetuidade do negócio são o que muitas empresas buscam. Sempre inovando, procurando se atualizar, acompanhando as tendências de mercado, trabalhando com as questões da jornada do consumidor, da moda e atualizações.A Casa da Moeda, fundada em 1694, é a mais antiga empresa do Brasil, criada na colonização portuguesa, e tem a ver com a descoberta do ouro aqui durante a colônia. Já a organização mais antiga do mundo, e ainda também em atividade, fica no Japão, a Kongo Gumi, fundada em 578, para a construção de templos, quando o budismo estava em alta no continente asiático.Por outro lado, 29% dos microempreendedores individuais (MEIs), 21,6% das microempresas e 17% das empresas de pequeno porte fecham em até cinco anos, segundo pesquisa "Sobrevivências de empresas", de 2020, do Sebrae.Ou seja, a cada três empresas MEIs criadas, uma morre. Segundo a própria instituição, as causas podem ser: situação do empresário antes da abertura; planejamento dos negócios; capacitação deste empreendedor e a gestão do negócio no dia a dia. Estes pontos são fundamentais para que o empreendimento tenha vigor e sobreviva às intempéries do mercado.No caso das grandes empresas, como a centenária Kodak de filmes fotográficos, ou a Blockbuster, de aluguel de fitas e DVDs, não acompanhar a inovação, o mundo tecnológico e não fazer uma "pivotagem" rápida foram alguns dos fatores que levaram ao seu fim.A perenidade sempre foi um desafio para os seres humanos. Tentam explicá-la de diversas maneiras pelas lentes teóricas das religiões, com o renascimento ou o "outro" lado da vida, pela física e pela psicologia. Mais Na gestão empresarial, sucessões familiares, administração profissional com governança bem desenvolvida ou, ainda, grandes holdings com diversas empresas debaixo dela podem trazer esta realidade da ininterrupção de marcas e organizações.Mas será que pensamos neste tema nos empreendimentos de impacto socioambiental?A primeira organização social não governamental do Brasil foi a Santa Casa de Misericórdia de Santos. Criada em 1543, segue até hoje com foco em atendimento na área de saúde. A partir desta, muitas outras organizações foram criadas para atender a demandas que estão nos Objetivos do Desenvolvimento Sustentável (ODS) da ONU.Com o advento dos negócios de impacto, surgiram muitas outras empresas. Basta conhecer as organizações do Sistema B ou cadastradas na Pipe Social. Ou ainda buscar casos e pesquisas lá no ICE. E claro, conhecer as várias histórias dos vencedores do Prêmio Empreendedor Social. Quantas destas já surgiram e sumiram? Uma boa pesquisa a ser feita, não? Mais Quando pensamos na perenidade das organizações de impacto, temos que lembrar que as demandas sociais e ambientes sempre existirão, diferentemente de um produto da moda, como um adereço de roupa, um broche ou suspensório.As questões de saúde, educação, moradia, pobreza, fome, desmatamento, gestão de água e energia sempre farão parte das necessidades humanas de sobrevida ou, ainda, de melhoria de vida. E quando focamos ainda mais nestes temas tão amplos, descobrimos um mundo de oportunidades e de possibilidades de desenvolvimento de soluções inacabáveis.Ter foco talvez seja uma das tarefas a serem realizadas, buscar um "problema" do mundo específico, como diz Daniel Goleman: "Aqueles que alcançam rendimento máximo são precisamente os que prestam atenção no que é mais importante para seu desempenho. O foco é uma ferramenta fundamental". Já diziam: quem quer resolver todos os problemas não resolve nenhum.Além disso, quando, porventura este empreendedor resolver este problema, a continuidade da organização será buscar outro problema, depois outro, e assim por diante. Aliás, a competência de resolução de problemas é uma das mais buscadas nas seleções de trabalho e de investidores.Lógico que, por ser um empreendimento, aqueles pontos colocados pelo Sebrae, como planejamento e gestão, são fundamentais. Capacitação constante e atualização são indispensáveis para sobrevivência e ampliação do impacto social e ambiental.Contudo, este movimento dos empreendimentos de impacto está crescendo e nesta jornada muitas nascerão e morrerão. É um processo normal de qualquer segmento de negócios e de empreendimentos.O grande "pulo do gato" não é ficar pensando em quanto tempo vamos durar, mas, talvez, enquanto não formos interrompidos, na quantidade de impacto que estamos promovendo. E assim, tocar o empreendimento para frente e escalando sempre. | empreendedorsocial |
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] | Em sua 18ª edição, o Prêmio Empreendedor Social do Ano - Lições e Desafios da Era Covid coloca suas lentes em problemas brasileiros aprofundados durante a pandemia.O principal concurso de empreendedorismo socioambiental da América Latina, com mais de 4.600 inscritos entre 2005 e 2021, abre inscrições a partir desta quarta-feira (23) em quatro categorias: Destaques na Pandemia, Inovação para Retomada, Direitos Humanos e Soluções Comunitárias."A pandemia da Covid-19 nos demonstrou o quanto nossas realidades e nossos sistemas estão frágeis. Para além da questão sanitária e da tragédia humana, estamos diante da mais severa crise econômica dos últimos anos que impactou nações, comunidades e economias ao redor do mundo", afirma Hilde Schwab, presidente e cofundadora da Fundação Schwab, parceira da Folha desde 2005 na realização da premiação no Brasil.Hilde enfatiza o papel dos inovadores e empreendedores sociais nesse cenário, ao demonstrarem suas capacidades para responder aos desafios colocados pela Covid-19.Aberto até 10 de maio, o concurso brasileiro de 2022 busca soluções inovadoras para mitigar os impactos negativos da pandemia, mas também mira na retomada econômica e na problemática socioambiental, com especial atenção ao aumento da desigualdade e às ameaças ao meio ambiente e aos direitos humanos. Mais "Com o prolongamento da crise sanitária, social e econômica, ainda que haja avanços significativos possibilitados pela vacinação, continua relevante a atuação da sociedade civil organizada no combate aos impactos do coronavírus junto a populações mais vulneráveis", afirma Sérgio Dávila, diretor de Redação da Folha."Nos dois primeiros anos da pandemia, edições especiais da premiação focaram na resposta à Covid-19. Neste ano, o Empreendedor Social vai ampliar suas lentes para meio ambiente, especialmente em biomas ameaçados como Amazônia, Pantanal e Cerrado, e direitos humanos, no combate a racismo, desinformação, desigualdade de raça e gênero e fortalecimento da democracia", explica Dávila.As inscrições são feitas na plataforma Prosas, parceiro estratégico da premiação que é referência em editais, com acesso também pelo folha.com/empreendedorsocial.O prêmio elegerá 12 finalistas nas quatro categorias, entre os quais o júri definirá os vencedores. Todos os finalistas concorrem ao Troféu Escolha do Leitor, categoria popular que elege a iniciativa de maior destaque na opinião do público e do leitorado da Folha. A votação é também uma plataforma de captação de doações para as iniciativas reconhecidas a cada ano. Mais Os premiados ganham projeção nacional e internacional, reforçada pelo alto nível de qualificação e networking oferecidos por um rol de 28 parceiros, em um pacote de benefícios que soma mais de R$ 400 mil, entre cursos e mentorias.Celso Athayde, fundador da Cufa (Central Única das Favelas) e CEO da Favela Holding, foi um dos premiados do Empreendedor Social do Ano em 2020, à frente da iniciativa Mães da Favela, um dos destaques na resposta à Covid na categoria Emergência Sanitária, no primeiro ano da pandemia.Athayde foi indicado pela Folha e escolhido pela Schwab, uma das comunidades do Fórum Econômico Mundial, como o representante brasileiro entre os Inovadores Sociais do Ano de 2021 no mundo."O Prêmio Empreendedor Social é importante por si só. Na medida que tem como fio condutor um veículo de comunicação com a grandeza da Folha, ele ganha ainda mais importância por pautar a sociedade, o poder público e o mundo corporativo ao nos dar holofote e nos tornar referência nacional", afirma o premiado.Entre 23 e 25 de maio, Athayde estará em Davos, na Suíça, a convite da Schwab, participando do encontro anual do Fórum Econômico Mundial, que voltará a ser realizado presencialmente neste ano."Será um prazer representar o Brasil em Davos sobretudo por ver reconhecidos a entrega e o impacto da Cufa nas 5.000 favelas onde atua e os números alcançados", afirma o ex-camelô que se tornou executivo social e criou uma holding que engloba diversos negócios de impacto social em favelas.Athayde destaca ainda o reconhecimento nacional e internacional para o trabalho de uma organização social brasileira durante a crise sanitária, "em um momento de tanta dor, principalmente na base da pirâmide e nas favelas."A Schwab e a Folha anunciarão em Davos o brasileiro escolhido como Inovador Social do Ano em 2022, selecionado entre os cinco vencedores do prêmio do ano passado.O Empreendedor Social 2022 tem patrocínio de Gerdau, Ambev, Coca-Cola e Vedacit. E conta com parceria estratégica de Ashoka, ESPM, FDC, Prosas, SBSA Advogados e UOL. Iniciativas de impacto e escala na resposta à Covid-19 no país. Soluções em saúde, na crise hospitalar e vacinas, e também nas emergências. Semifinalistas das edições especiais podem participar com dados atualizados e avaliação de impacto.Voltada para soluções inovadoras em saúde, habitação, geração de renda. Ações em biomas ameaçados como Amazônia, Pantanal e Cerrado. Uso de tecnologia para ampliar impacto deve ser um diferencial.Iniciativas que fazem a diferença no combate a racismo, violência e desigualdade de raça e gênero e também aquelas que atuam para fortalecimento da democracia e combate à desinformação.Exemplos de resiliência, inovação e saídas disruptivas em territórios periféricos. Voltada para iniciativas que mobilizaram até R$ 500 mil no último ano. | empreendedorsocial |
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] | Quarenta famílias de uma favela de São Bernardo do Campo (SP) vão ter seu esgoto tratado com a combinação de cinco tecnologias alternativas. Depois de 30 anos sem saneamento básico, a Vila Moraes é um laboratório do que pode ser feito e replicado pelo país, em uma abordagem que une ONGs e iniciativa privada.Concebido pela Biosaneamento e pelo Instituto Iguá, em parceria com Scania, o projeto Comunidade Lab inova ao usar sistema descentralizado de biodigestão, que trata o esgoto e reaproveita resíduos orgânicos, em um processo de fermentação que produz energia –biogás e biofertilizante."Não vamos universalizar o saneamento básico só com grandes estações de tratamento", afirma Luiz Fazio, fundador e presidente da ONG Biosaneamento. "Muitas comunidades pelo país são como a Vila Moraes, com quarenta casas isoladas, o que torna inviável o investimento para bombear esgoto."O projeto tem três anos e R$ 225 mil em recursos aplicados pelos parceiros. As etapas envolveram comparação de tecnologias e aproximação com a realidade da comunidade.Levantamento recente do Centro Cultural Afro Brasileiro Francisco Solano Trindade apontou que quase metade das 313 famílias da Vila Moraes vive com R$ 500 por mês. O desemprego afeta 45% das famílias."Tínhamos problemas sérios com verminose e bicho de pé", conta Rodrigo Santos, 44, morador da Vila Moraes há 18. "O esgoto corria a céu aberto e hoje, com encanamento, as crianças podem caminhar sobre o solo seco."Os moradores participaram da construção conceitual do projeto e aprenderam sobre economia circular. "Também contratamos pedreiros, encanadores e ajudantes locais, maneira de gerar renda e facilitar a manutenção posterior do sistema", afirma Luiz Fazio. Mais Para Christopher Podgorski, CEO da Scania Latin America, o projeto ajuda a dar dignidade para a comunidade e estimula a adoção de uma matriz energética sustentável."O projeto une acesso à infraestrutura básica, inovação, sustentabilidade, educação e apoio a políticas públicas. Em síntese, são caminhos alternativos que vislumbram um mundo melhor."Segundo o Instituto Iguá, que atua pela universalização do saneamento, somente 45% do esgoto coletado no Brasil é tratado. Para alcançar a meta estabelecida no Plano Nacional de Saneamento Básico em 2033, o país precisará contar com novos atores e soluções tecnológicas que barateiem o serviço."Nossa missão é tornar este projeto referência e gerar replicabilidade, demonstrar o poder da atuação conjunta do setor privado e da sociedade civil para construção de caminhos complementares para o desenvolvimento de cidades sustentáveis", diz Renata Ruggiero, diretora-presidente do Iguá.O Comunidade Lab deve ter as obras concluídas em junho deste ano. | empreendedorsocial |
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] | Shoppings de oito estados pelo país iniciam nesta terça-feira (8), Dia Internacional da Mulher, campanha para arrecadar absorventes e itens de higiene íntima. Os produtos podem ser doados até 31 de março, quando serão destinados a comunidades vulneráveis.A campanha #AbsorvaEssaIdeia é uma parceria da administradora de shoppings brMalls com o projeto Fluxo sem Tabu, que combate a pobreza menstrual.Segundo estudo divulgado em maio deste ano, 28% das estudantes brasileiras já deixaram de ir à escola por não conseguirem comprar absorvente. Outra pesquisa, produzida pelo movimento Girl Up, apontou que uma em cada quatro adolescentes brasileiras não tem um pacote de absorventes à mão quando a menstruação chega."Um dos principais problemas causados pela pobreza menstrual é a evasão escolar. Estima-se que uma entre cada cinco jovens perde aula por falta de absorvente", diz Luana Escamilla, fundadora do Fluxo Sem Tabu."São quase vinte shoppings participando da campanha e arrecadando absorventes que serão distribuídos nas regiões em que eles estão localizados. Para nós, é uma alegria conseguir realizar essa mobilização e dar luz a um tema que pouco se fala", afirma Vanessa Amorim, diretora de marketing da brMalls.Para participar, basta comparecer a um dos shoppings (veja lista abaixo) e depositar a doação –quaisquer absorventes e itens de higiene íntima– nos pontos de coleta. Os produtos serão destinados a ONGs e instituições que atendem à população nos arredores de cada centro comercial.São Paulo: Mooca Plaza, VillaLobos, Jardim Sul, Metrô Santa Cruz, São Bernardo Plaza e Campinas ShoppingMinas Gerais: Independência Shopping, Estação BH, Del Rey e Center Shopping UberlândiaRio de Janeiro: Plaza Shopping Niterói, NorteShopping e Shopping TijucaParaná: Shopping Estação e Shopping CuritibaRio Grande do Sul: Shopping Villagio CaxiasMato Grosso: Shopping Estação CuiabáMato Grosso do Sul: Shopping Campo GrandeManaus: Amazonas Shopping | empreendedorsocial |
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] | A plataforma NoonApp, que conecta marcas, consumidores, ativistas, artistas e estudantes, lança um desafio colaborativo sobre residência saudável. Com apoio do Instituto Vedacit, a ação remunera as contribuições com a moeda virtual "Casa".Os usuários da Noon, que usa a dinâmica de uma rede social, são convidados a responder a perguntas do tipo: "Quais suas dicas para construir ou reformar a casa de forma segura, confiável e também acessível?". Mais As contribuições —chamadas de colabs— são recompensadas com a moeda "Casa", que pode ser usada tanto dentro da plataforma como convertida em real e transferida para contas bancárias tradicionais."A ação da Vedacit no Noonapp está sendo incrível, convidando pessoas em todo o Brasil para contar como elas dão 'um tapinha' nas suas casas", diz Suzana Pamponet, cofundadora da NoonApp e vencedora da Escolha do Leitor do Prêmio Empreendedor Social em 2021."Um assunto que possibilita a troca de dicas importantes nesse momento em que as pessoas estão com poucos recursos financeiros e precisam de ideias criativas para manter a casa segura e agradável. Com a fase das chuvas, então, trocam dicas de reformas para evitar goteiras, resolver o mofo, trazer mais conforto", completa.Em uma das colabs, duas pessoas trocam ideias sobre reformas. "Meu tio era pedreiro e fez o piso da casa dele, no início da década de 1980, juntando sobras de piso das construções em que trabalhava. Na época, esse tipo de piso em cerâmica era muito caro e o trabalho dele ficou ótimo", conta Renato Nascimento, de Maringá (PR)."Pode optar por materiais mais baratos para dar uma mudada no visual da casa, como comprar cores diferentes de tinta ou adicionar papel de parede em alguns cômodos, pode até pôr gesso no teto, não é tão caro e a estética fica linda", diz a usuária identificada como 'Elaynne', de Olinda (PE). Mais Para Luis Fernando Guggenberger, executivo de marketing, inovação e sustentabilidade da Vedacit, iniciativas colaborativas como a plataforma são fundamentais para fomentar e apoiar negócios de impacto."Mais do que investir na criação, a perenidade das atividades depende de uma série de ações de incentivo, como a Noon oferece. Saber o que os consumidores entendem por residência saudável e o que fazem para mantê-la dessa forma são algumas das temáticas que pretendemos movimentar", diz.Em sete dias, mais de 15 mil moedas foram distribuídas em 1.500 cidades brasileiras. "Usando o modelo de interação das redes sociais e criação de comunidade, estimulamos as pessoas a pensarem em soluções e usarem o máximo de seu capital relacional e criativo, sendo remuneradas por isso", afirma Pamponet. | empreendedorsocial |
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] | O Fórum Econômico Mundial tem sido incisivo em uma reflexão muito pertinente para o nosso tempo: a urgência em capacitar empreendedoras sociais e a estreita relação deste suporte qualificado para a recuperação econômica pós-pandemiaEstá claro que são elas que podem contribuir substancialmente para o crescimento econômico e para a redução da pobreza em seus territórios, porque se dispõem a trabalhar efetivamente para interromper padrões de desigualdade.Na prática, a recuperação sustentável e inclusiva das nações depende da força do empreendedorismo feminino socioambiental.Na análise do Fórum, empreendedoras sociais têm conquistado resultados positivos no que classificam de "escala profunda", ou seja, ao revisar os sistemas injustos, elas provocam o surgimento de movimentos colaborativos, que são responsáveis por reformular expectativas, normas e estigmas femininos.Entretanto, as barreiras são muitas e estão atreladas a um ambiente dominado por homens que julgam as mulheres constantemente.Um ponto relevante trazido pela análise é que o ecossistema –dominado e gerido por homens– mede o impacto dos negócios com métricas associadas ao número de pessoas "beneficiadas" e à quantidade de riqueza acumulada.Eles ignoram o olhar feminino para como as iniciativas empreendedoras influenciam novas formas de pensar, como endereçam soluções inovadoras e fomentam questionamentos sobre formas de romper o ciclo da desigualdade. Mais Ainda sobre os desafios, a edição 2021 da pesquisa conduzida pelo Instituto Rede Mulher Empreendedora, organização da sociedade civil referência no apoio ao empreendedorismo feminino, apontou que entre as principais dificuldades citadas pelas empreendedoras estão a venda de produtos e serviços e o acesso a recursos financeiros e crédito.Entre as entrevistadas que solicitaram crédito, 42% tiveram seus pedidos solenemente negados. Esse cenário não é muito distante do encontrado no ecossistema de negócios de impacto socioambiental, no qual registramos desafios como a falta de acesso a investimentos, escassez de incentivos, impacto negativo da jornada dupla na dedicação ao negócio, confiança minada ao lidar com o machismo estrutural, falta de capital social e de apoio no processo de letramento digital.É importante ressaltar que a maioria dos negócios de impacto social tem as mulheres como principais clientes ou beneficiárias.Desenvolver produtos e serviços que, além de levar educação, saúde, moradia, possam considerar as especificidades de gênero e o contexto dentro dessas verticais é ainda um espaço de reflexão e uma oportunidade de negócio. Mais Diante desse cenário, temos que enxergar que viabilizar um ecossistema mais equilibrado em termos de gênero dos empreendedores –e lançar, também, um olhar de gênero para pensar nas clientes– resultará não apenas em um ambiente mais justo, mas em melhores condições de amplificar o impacto social positivo. Os problemas sociais sistêmicos demandam formas colaborativas de combatê-los.Acredito ser importante ressaltar que, ao avançar na jornada empreendedora e obter sucesso, sobretudo, financeiro, as mulheres transformam a vida da família e do seu entorno.Elas investem mais na educação dos filhos, ou seja, preparam melhor a próxima geração; apoiam a comunidade e seus familiares, e dão suporte a outras mulheres na dura batalha de empreender.Ao avançar na jornada empreendedora e obter sucesso, mulheres transformam a vida da família e do seu entornoPresidente do conselho da ArtemisiaAo empreender, elas impactam a sociedade de uma maneira bastante singular, porque geram ciclos de abundância social, emocional e econômica por enxergarem a potência de outras mulheres.Esse poder de transformar sucesso pessoal em impacto social não deve ser menosprezado. Ao contrário, o suporte ao empreendedorismo feminino não pode ser uma bandeira apenas das mulheres ou de algumas organizações; a sociedade e o ecossistema de impacto social têm que abraçar essa causa e criar mecanismos de apoio.O crescimento e a realização profissional de uma mulher são vitórias a serem celebradas por toda a sociedade. | empreendedorsocial |
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] | Seis negócios que atuam por uma alimentação de qualidade no Nordeste do país serão acelerados no Projeto Revoa, programa do Azeite Andorinha em parceria com a Yunus Negócios Sociais.O processo de seleção identificou empreendimento capazes de transformar positivamente o acesso e a relação das pessoas da região com alimentos saudáveis, saborosos e de qualidade. Comida Invisível, Coopercuc, Frutificar, Agroforestry Carbon, Lemobs e Amitis foram os finalistas.A cooperativa agropecuária Coopercuc, de Uauá, na Bahia, comercializa frutas nativas da caatinga e conta com 272 cooperados, em sua maioria mulheres. O projeto Amitis, de Alagoas, criou um delivery virtual para conectar micro agricultores com clientes, além de reduzir o descarte incorreto de lixo plástico e a emissão de gás carbônico. Já a govtech Lemobs atua para melhorar a qualidade nutricional de refeições escolares e aumenta a compra de produtos da agricultura familiar por meio de softwares e gadgets de gestão escolar.Os negócios passarão por 'bootcamps' online, webinários, mentorias e acompanhamento semanal da equipe de consultores da Yunus Negócios Sociais."Um dos grandes objetivos de Andorinha é transformar positivamente a relação das pessoas com a alimentação, pois sabemos do potencial e benefícios que uma alimentação de verdade traz para a vida de todos, ainda mais quando há questões de fragilidade social envolvidas", diz Loara Costa, diretora de marketing e trade marketing do Grupo Sovena, detentor da marca Andorinha."Estamos muito felizes em lançar este programa que tem o potencial de impactar positivamente um setor econômico e uma região inteira", diz Rui Lira, head de inovação aberta da Yunus Negócios Sociais.A proposta da organização é a de promover a maximização do impacto social e sua sustentabilidade financeira. "Vamos fomentar conexões que possam ser relevantes e fundamentais para o desenvolvimento e escala dos negócios", completa.O programa está sendo financiado pelos lucros do azeite Andorinha Extra Virgem - Projeto Revoa, desenvolvido especialmente para a aceleração, e deve ser concluído em março deste ano. | empreendedorsocial |
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] | Fundar uma ONG ou ser voluntário de uma causa são maneiras óbvias de ter uma trajetória no terceiro setor. Mas não as únicas. O leque de opções para quem quer trabalhar com impacto social e ser pago por isso é apresentado pelo jornalista Lucas Bonanno, 40, no livro "Pra Fazer a Diferença" (Ed. Alta Books, 256 págs., R$ 64,90).Aos 26 anos, Bonanno se mudou para a África. O objetivo era produzir reportagens para a Agência Aids, como consultor da ONU. Na época, 16% dos jovens e adultos viviam com o vírus HIV em Moçambique, um dos países em que ele atuou, enquanto a taxa e ra de menos de 1% no Brasil.A primeira metade do livro explica como ele se deu conta de que "queria trabalhar para melhorar a vida das pessoas" e traça um plano de ação para quem fez a mesma descoberta."Eu me perguntava como as pessoas escolhem suas causas", diz Bonanno. "No meu caso, a morte prematura do meu pai mexeu comigo, acompanhei de perto quando ele teve um AVC aos 39 anos, foi traumático."No capítulo "Fazer a diferença requer formação e preparação", além de deixar clara a importância do preparo técnico para servir de forma remunerada, o autor sugere características pessoais que facilitam o ofício. Entre elas, empatia, saber trabalhar em equipe, ter iniciativa e comunicar-se de forma efetiva.No caso de uma atuação fora do país, ele destaca outras. "Respeito à cultura local, ouvir mais e falar menos, ir para somar forças."Atributos que foram especialmente úteis para quebrar tabus em Moçambique, país com tradições culturais que facilitavam a contaminação por HIV. Umas delas era o "pitakufa", ritual em que viúvas eram obrigadas a manter relações sexuais sem preservativos com cunhados em troca de manter seus bens."Acabei participando de uma campanha com apoio do Unicef - Fundo das Nações Unidas para a Infância para incentivar o ‘pitakufa’ alternativo", descreve Bonanno."A viúva recebe algumas raízes, esfrega nas mãos e entrega a um casal da família do marido, que deverá ter relação sexual na sua frente e depois devolver as plantas para que ela passe no corpo para se purificar."Escrito durante quatro anos e finalizado na pandemia, o livro lista causas e organizações sociais que contratam profissionais na área, com a indicação de sites de vagas.Com bastante conteúdo voltado à atuação internacional, há indicações de agências, fundos e escritórios especiais da ONU, ONGs internacionais e brasileiras –AACD, Fundação SOS Mata Atlântica, Instituto Ayrton Senna, Saúde Criança, entre outras."Eu queria mostrar que área social não é só associação comunitária, existe toda uma economia em torno do terceiro setor", diz.Depoimentos de profissionais, inúmeros dados, siglas e questionários completam a primeira parte, que cumpre a função de munir o leitor de estratégias para encarar o setor.É a partir da segunda metade que o livro ganha um relato mais saboroso e menos didático, pois Bonanno conta histórias vividas por ele nos países africanos. Em uma delas, narra como a camisa da seleção brasileira garantiu uma vaga na van para o escritório da ONU na África do Sul."Passei a observar as lotações em Joanesburgo e notei que elas só transportavam pessoas negras. Conversei com alguns funcionários do hotel e eles me explicaram que pessoas brancas não usavam transporte público. Não era algo excludente e imposto, como foi o regime do apartheid, mas consequência natural de um sistema econômico ainda muito desigual."Em outra passagem, Bonanno conta como foi alugar um apartamento em Maputo e conviver com o proprietário dormindo à sua porta."Ofereci que ele entrasse e dormisse. Afinal, a casa, literalmente, era dele. Na noite seguinte, porém, lá estava ele de volta. Voltei a lhe oferecer abrigo, mas a partir da terceira noite, preferi nem ir até a cozinha ver se ele estava nas escadas. Não me senti bem em tomar tal atitude, mas um dos meus primeiros aprendizados na África foi começar a impor limites."Na última parte do livro, o jornalista narra seu retorno ao Brasil, em 2010, e a reinserção no mercado de trabalho. Em sua avaliação, desde então o setor abriu mais portas a profissionais interessados."Ampliou bastante a ideia de negócios de impacto social e o mercado é enorme. Em um levantamento de vagas na ONU, há espaço tanto para técnicos que consertam rádios e satélites quanto para profissionais de saúde", afirma.Nascido na Casa Verde, na zona norte de São Paulo, Lucas Bonanno aposta no livro como maneira de incentivar mais pessoas a se prepararem para atuar em causas socioambientais ao redor do mundo –especialmente no pós-pandemia."Assim como a Aids, que foi a causa que me levou para a África, a Covid-19 agravou a situação de diversos conflitos e tragédias que persistem há anos, como as guerras no Afeganistão e na Síria, a fome no Haiti, a crise dos refugiados em Bangladesh e Myanmar ou mesmo a desigualdade social, o desemprego e a violência no Brasil. Se trabalhar com projetos sociais for realmente seu desejo, desconheço momento mais propício." | empreendedorsocial |
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] | Voltei ao Brasil no começo de fevereiro, mais de três anos após a minha última visita, impedida de retornar antes devido às limitações impostas pela Covid-19. Assim como muitos setores afetados ao redor do mundo, fiquei extremamente apreensiva com os danos que a pandemia poderia causar no ecossistema de impacto.Durante minha passagem pelo país, visitei três dos doze negócios investidos pela Yunus Negócios Sociais no Brasil. Foi uma grata surpresa confirmar pessoalmente os resultados positivos que eles têm gerado, mesmo com os desafios impostos pela crise sanitária.O Grupo Muda fechou 2021 com mais de 500 condomínios com coleta seletiva e 14 cooperativas de reciclagem beneficiadas. A Escola do Mecânico adaptou suas aulas para o modelo remoto e impactou, até o final do ano passado, mais de 40 mil pessoas. O Meu Chapa conectou 2.500 profissionais em situação de vulnerabilidade a cem empresas com demandas de carga e descarga de caminhões.A Provi, fintech de crédito estudantil, aumentou sua oferta de crédito para estudantes de medicina durante a pandemia, impactando mais de 170 mil pessoas. O Portal Telemedicina conectou pacientes de regiões remotas a médicos e especialistas e já atendeu mais de 30 milhões de pessoas.Todos esses números revelam não só a capacidade de resiliência, adaptabilidade e foco no crescimento do impacto como diferenciais para a conquista de resultados tão significativos como também mostram que negócios sociais são mecanismos indispensáveis para navegarmos em tempos de crise.Também pude notar o aumento na conscientização e ação sobre questões socioambientais no Brasil. Do lado dos investidores, percebi um novo impulso indescritível na busca por investimentos de impacto.Pela Yunus, nossas discussões com investidores locais está aquecida e reforçamos o convite para que todos olhem para seu dinheiro também como ferramenta de transformação social, e não somente para especular ou maximizar lucro.Do outro lado, me impressionou bastante o movimento de grandes empresas dentro da agenda de impacto e inovação social. Tanto no Brasil quanto globalmente, vimos empresas incorporando indicadores de impacto como metas de negócios, falando de capitalismo de stakeholders e se conectando verdadeiramente com pautas prementes do país.Desde 2016, temos uma área dedicada a trabalhar com grandes empresas, chamada de "corporate innovation" e, portanto, acompanhamos de perto o amadurecimento dessa conversa.Nosso foco é desenvolver estratégias e projetos com a missão de conectar o "core business" das empresas aos desafios mais urgentes do país. Hoje chamamos essa atuação de "impacto além do ESG", já que o ESG como está hoje não dá conta de todos os desafios da humanidade. Mais Nesses anos de pandemia, trabalhamos com Ambev, Reckitt, Itaú, Neo Química, Sanofi, Azeites Andorinha, Grupo Volkswagen, entre outros. Em 2022, já estamos coordenando dois grandes projetos. Junto à Raia Drogasil, temos apoiado a empresa a pensar como atuar, a partir do seu negócio, no acesso e promoção da saúde integral para populações de baixa renda no Brasil. Outro cliente, o Grupo Boticário, quer impactar a vida de um milhão de brasileiros através da redução da desigualdade por meio do seu próprio negócio social corporativo.Também lançaremos no Brasil, em março, um manual inédito sobre 'procurement' de impacto socioambiental que, além de ser um guia prático de como integrar negócios de impacto na cadeia de valor das grandes empresas, também reforça o poder de compra corporativo como mecanismo para metas socioambientais e criação de valor para todas as partes interessadas.Estamos completando dez anos de existência, e muita coisa mudou desde então. Quando começamos, o setor era pequeno e restrito, e explicar o conceito de negócios sociais em si já era uma tarefa árdua.Hoje é senso comum que o mundo precisa de negócios que façam a diferença no mundo. Por isso, 2022 é um ano importante para a Yunus, um ano de maturidade.Com nossa experiência, metodologias e parceiros vamos continuar entregando o que o mundo precisa: uma sociedade mais inclusiva e regenerativa.Tendo o Brasil como nossa principal operação globalmente, é um orgulho ver o que nosso time local tem feito e, principalmente, testemunhar o potencial do Brasil em influenciar o ecossistema de impacto no mundo. Não vejo a hora de voltar! | empreendedorsocial |
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] | Empreendedores de baixa renda da zona leste de São Paulo têm a oportunidade de se aprimorar em um programa de aceleração gratuito. Oferecida por ZX Ventures, hub de parcerias e inovação da Ambev, com Gerando Falcões e B2Mamy, a iniciativa oferecerá capacitação e apoio financeiro a negócios inovadores que gerem renda para suas comunidades.Na primeira fase, cem empreendedores serão selecionados para a formação, que inclui aulas virtuais de marketing digital e finanças. A seguir, os 20 negócios mais inovadores passam por mentoria e recebem R$ 500 mensais durante o processo.Há premiações em dinheiro –até R$ 17 mil– para os mais bem colocados durante a aceleração. Ao todo, serão R$ 185 mil investidos via financiamento da AB InBev Foundation.Podem participar negócios de qualquer segmento, não necessariamente do ramo de bebidas, em fase da validação, já estruturados ou lançados, mesmo que ainda não tenham clientes. Os empreendedores precisam ter mais de 18 anos.O B2Mamy, hub de inovação voltado ao empoderamento de mães e mulheres, sedia a plataforma de conteúdo que capacitará os selecionados. A ONG Gerando Falcões participa da etapa de mentoria, com grupo de trabalho formado por líderes de comunidades da zona leste.O processo de inscrição segue até 13 de março no site do programa Somar. Entre os critérios de avaliação estão nível de inovação, impacto e potencial de geração de renda na comunidade. | empreendedorsocial |
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] | O estoque de sangue em diversos hemocentros paulistas está em situação de emergência. Segundo a Fundação Pró-Sangue, que atende mais de cem hospitais no estado, os tipos O+, O-, A-, B+ e B- garantem o abastecimento por menos de um dia.A Associação Brasileira de Linfoma e Leucemia (Abrale) e a Associação Brasileira de Talassemia (Abrasta), que apoiam pessoas com doenças do sangue, promovem campanha para incentivar a doação.A reposição frequente é necessária para tratar anemias crônicas, nos procedimentos de urgência, acidentes que causam hemorragias, complicações da dengue, febre amarela, tratamento de câncer e outras doenças graves."A cada doação, quatro pacientes são ajudados", diz Catherine Moura, médica sanitarista e CEO da Abrale. "Doar sangue é um ato de solidariedade, é gratuito, indolor e seguro."A Pró-Sangue tem seis postos de coleta em São Paulo, Guarulhos, Osasco e Barueri. Todas as bolsas coletadas são enviadas ao Hospital das Clínicas de São Paulo, onde são fracionadas e distribuídas aos hospitais da rede pública estadual e demais instituições abastecidas pela fundação.Para doar, é preciso ter entre 16 e 69 anos, desde que a primeira doação tenha sido feita até 60 anos. Para menores de 18, é necessário o consentimento dos responsáveis.O doador precisa pesar mais de 50kg e levar documento de identidade original, com foto recente. É recomendado ligar no hemocentro ou ponto de coleta mais próximo para agendar o horário e evitar aglomerações.Quem teve Covid-19 pode doar sangue depois de dez dias da recuperação. | empreendedorsocial |
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] | Falta à maioria da humanidade a percepção de que a vida é interligada e que, quanto mais diversa, maior a chance de sobrevivência. A exploração de gente e natureza demonstra a incapacidade de valorar a vida em sua diversidade.As decisões têm sido tomadas com visão de curto prazo, em geral almejando ganhos rápidos, sem preocupação com as consequências sociais e ambientais. E as consequências decorrentes de escolhas irresponsáveis podem ser alarmantes.Exemplos sociais incluem condições análogas à escravatura –com aumento expressivo no Brasil em 2021 e 2022– ou agressões a determinados povos que provocam migrações em massa.Na área ambiental, os efeitos são muitos e incluem mudanças climáticas com chuvas torrenciais ou estiagens prolongadas, furacões, tsunamis e pandemias como a que estamos enfrentando.Historicamente, pessoas ou grupos se comportam como superiores a outros e agem como tal. Diferenças existem em todas as espécies, mas essas precisam ser valorizadas por enriquecerem o planeta. A homogeneização empobrece e reduz a possibilidade de uma evolução sadia.Com o meio ambiente algo semelhante ocorre. Na Renascença (século XV), Francis Bacon e, a seguir, René Descartes, propuseram que a natureza deveria ser "escravizada" para "servir" aos anseios humanos, e que tudo funcionaria como máquina, cujas peças poderiam ser livremente exploradas. Mais A Revolução Industrial acentuou essa tendência, que se intensificou para responder à volúpia consumista. A inconsequência fala pelos dados recentes, que indicam que mais de 90% de tudo o que se produz vira lixo, demandando ainda mais medidas mitigadoras.Ultimamente, debates sobre racismo, preconceitos, intolerâncias religiosas ou escolhas de gênero têm sido recorrentes. As barbaridades deflagradas trazem à tona o lado sombrio da humanidade.Todavia, a velocidade com que informações e evidências são divulgadas poderia quebrar padrões, introduzindo comportamentos éticos e inclusivos.O Brasil, com sua imensa riqueza cultural e natural, deveria ser exemplo de um desenvolvimento diferenciado. Mas, desde seu "descobrimento" pelos portugueses, a história tem mostrado a exploração de gente –índios e africanos transformados em escravos– e de espécies, como o pau-brasil, madeira exportada para tingir roupas da elite europeia e que deu nome ao país. Mais Sempre para exportação, outros ciclos se sucederam, como cana-de-açúcar, algodão e café, monoculturas plantadas em locais onde antes havia ecossistemas ricos em biodiversidade.Milhares de espécies sacrificadas para favorecer apenas uma, prática que perdura em diversos biomas brasileiros, com destaque à Amazônia, onde florestas das mais ricas em diversidade do mundo são substituídas por soja e gado.Outros produtos explorados no Brasil, como ouro, borracha, ferro e outros metais também trouxeram e trazem consequências nefastas.Exemplos na mineração incluem desastres sem precedentes, como Mariana e Brumadinho (MG), com mortes e perdas irrecuperáveis. Garimpos ilegais na Amazônia crescem exponencialmente, contaminando locais de rara beleza como o rio Tapajós e seus afluentes.Há ainda impactos invisíveis com o uso indiscriminado de agrotóxicos. Em estudo recente, a pesquisadora do IPÊ - Instituto de Pesquisas Ecológicas, Patricia Medici, e colegas, analisaram antas mortas por atropelamento. Mais Evidenciaram que 100% apresentavam alto grau de contaminação por agroquímicos utilizados nas lavouras de monoculturas do cerrado. Algo similar deve estar ocorrendo conosco, mas sem que saibamos.Outra publicação recente, do pesquisador Kent Redford e colaboradores, "Healthy planet, healthy people" [em inglês, "Planeta saudável, pessoas saudáveis"], reforça a ideia de tudo ser interligado e como a vida "invisível" afeta a "visível".A qualidade da saúde humana e de animais domésticos e selvagens, plantas, fungos, bactérias e micróbios em ambientes naturais e construídos é interdependente e uns influenciam a vida dos demais.Daí a urgência de se proteger biodiversidade, clima ou água. No que chamam "One health" ["Uma saúde"], propõem que a saúde depende da integridade de todos os elementos, que estão interligados, para garantir vida de qualidade.O conhecimento existe, mas a humanidade parece preferir manter noções simplistas como as propostas por Bacon e Descartes, empobrecendo ou destruindo riquezas para atividades com lucros imediatos. Com isso, proliferam-se pragas, pandemias e toda sorte de males que talvez nem existiriam em ambientes equilibrados.Precisamos sair do imediatismo por meio de reflexões conscientes e responsáveis, chamando atenção para o valor da diversidade.É preciso uma nova maneira de nos relacionarmos com o mundo, com ênfase no quanto mais diverso e rico for o planeta, mais chances teremos de sobreviver com dignidade, qualidade e capacidade de celebrar a vida em sua plenitude. | empreendedorsocial |
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] | As construções em comunidades, geralmente em alvenaria, são precárias, sem revestimentos, com quase total ausência de elementos arquitetônicos e instalações mínimas. Nos períodos de chuva frequente, como o que vivenciamos agora, os problemas pioram.Há inundações e desabamentos, perda de mobiliários, infiltrações e mofo, por vezes destruindo sonhos que levaram anos para serem conquistados.A mãe solo Maria Josilma, 38, moradora do Jardim Colombo (SP), me conta sua experiência neste começo de ano. "Com essa chuva, molhou muito aqui. Molhou cama, tive que afastar meu guarda-roupa. Vou ter que mudar de casa. Fiquei assustada porque as quatro paredes do quarto começaram a molhar, e olha que moro na casa de baixo. Como que uma casa debaixo da outra molha tanto assim?"As edificações são construídas em regime de autoconstrução, sem assistência técnica especializada, acarretando problemas de execução e, não raro, apresentam desdobramentos indesejados como trincas, umidade e goteiras.Doenças respiratórias, dores de cabeça, aspergilose, doença pulmonar crônica, micose e alergias são algumas das consequências que incidem diretamente nos altos números de atendimentos nos postos de saúde e de reinternações nos hospitais da região."Na minha casa não consigo ver a luz do sol e por fora da janela escorre água", diz Elisangela Mendonça, 42, também mãe solo."A janela é aberta, só tem uma redinha, e com a chuva começou a gotejar no móvel onde fica a televisão. Tive que jogar o móvel fora e escorar a janela com uma madeira para não entrar água. Mesmo assim, a madeira fica úmida e com um cheiro insuportável. Uma parte da minha parede tem muito mofo por causa da chuva. Pago aluguel e não tenho condições de morar em outro lugar", relata.Essas histórias me fazem lembrar de um rap que cresci escutando: "Milhões de brasileiros não tem teto, não tem chão / Eu sou apenas mais um na multidão / Alá, tô vendo a cena vai chover e o rio vai transbordar / E meu castelo de madeira vai alagar / Isento de imposto eu mesmo abraço com meus prejuízos / Natural sofrer se os cordões são indecisos" (A Família, "Castelo de Madeira"). Mais O entorno imediato do Jardim Colombo é constituído por residências de alto e médio padrão, que fazem jus à identificação do Morumbi como bairro da alta renda. Parte dessas edificações é bastante verticalizada e parte são edificações unifamiliares, em um e outro caso implantados em grandes lotes arborizados, com infraestrutura adequada.Alguns de seus prédios e casarões estão bem próximos da comunidade do Jardim Colombo, separados às vezes apenas por uma calçada e, naturalmente, por altos muros e segurança particular. Mais A cidade de São Paulo foi planejada por meio de uma urbanização desenfreada. A rápida impermeabilização do solo, para dar lugar, principalmente, a ruas e avenidas, retirou a possibilidade de utilizar o rio como potencial da cidade para transporte de cargas e passageiros.Diminuiu-se de forma acelerada a quantidade de áreas permeáveis, sem a elaboração de técnicas e dispositivos que minimizassem os fatores causadores de enchentes e os danos delas decorrentes.Nesse sentido, é necessária a criação de projetos pautados nas escalas da edificação com auxílio técnico, pequenas intervenções e, posteriormente a consolidação por meio da regularização fundiária, entendendo que a maioria dos proprietários não possui posse dos terrenos.É preciso encontrar respostas dentro das próprias cidades, em parceria com o poder público e iniciativa privada, preservando ou mesmo renovando constantemente o que ainda resta de qualidade urbana. Mais Criada no ano de 2008, a Lei Federal 11.888 assegura o serviço gratuito de arquitetura, urbanismo e engenharia para habitação de interesse social, conhecida como a Lei de Assistência Técnica para Habitação de Interesse Social (ATHIS). No entanto, são poucas as experiências consolidadas em territórios vulneráveis.Como garantir moradia digna em assentamentos precários, pensando na escala do ambiente, unidade habitacional e comunidade?Há ausência de políticas públicas efetivas concebidas no âmbito do morar. Quando surgem alternativas e projetos para moradias em periferias, existe a necessidade de recursos financeiros e acompanhamento técnico com alto grau de responsabilidade, dado que a estrutura (lajes, pilares e vigas) em grande parte das construções encontra-se afetada.Estes foram alguns dos questionamentos apontados pela equipe no Instituto Fazendinhando ao longo de sua atuação no Jardim Colombo. Buscamos novas soluções a partir da criação e desenvolvimento de dois projetos: o Fazendolar e o Fazendeiras.A maioria das casas em periferias mal dispõe de dois quartos. Os banheiros são precários, não há ventilação, as paredes têm umidade e mofo, há um número grande de pessoas vivendo no mesmo espaço, mobiliários mal planejados, sem organização adequada, entre tantos outros problemas.O projeto Fazendolar dá visibilidade aos "interiores invisíveis" ao relatar a história por trás de cada casa e fazer reformas a partir de doações recebidas pelo instituto. Neste ano o projeto avançará com a aplicação de técnicas sustentáveis –a princípio com a inserção de hortas hidropônicas, melhorando a alimentação neste período tão crítico– e cisternas para captação de água da chuva. Mais O Fazendeiras qualifica mulheres na área da construção civil para que elas possam reformar suas moradias, se recolocar no mercado de trabalho e se empoderar para realizar ações da comunidade.Neste ano o projeto seguirá com capacitações na área de azulejista, pintura e eletricista e, levando em consideração as necessidades atuais, um novo curso na área de impermeabilização.Traduzir, representar e compor conjuntamente as percepções, necessidades, sonhos e anseios da comunidade sobre o ambiente físico é um importante passo no sentido de se construírem competências coletivas para a melhoria das condições de vida. Mais ainda, introduzir o senso de pertencimento ao lugar. | empreendedorsocial |
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] | No ano em que a pandemia iniciou, em 2020, quase R$ 7 bilhões foram empregados por investidores sociais. A soma reportada pelo Censo Gife (Grupo de Institutos e Fundações Empresariais) e pelo Bisc (Benchmarking do Investimento Social Corporativo) é um recorde histórico, desconsiderando as sobreposições entre as pesquisas divulgadas no final de 2021.O ano também foi marcado pelo maior repasse a terceiros, comparado àquele destinado a projetos próprios dos investidores –outro fato inédito no campo.No entanto, como cerca de metade deste total foi alocado para o enfrentamento da crise, é baixa a tendência de continuidade deste volume de investimento e, provavelmente, também o repasse a terceiros será menor.Embora os investidores sociais saibam que organizações da sociedade civil (OSCs) são importantes aliadas em situações de crise –já que 57% delas receberam apoio emergencial devido à Covid-19, segundo Censo Gife 2020– menos da metade dos pesquisados (47%) declara investir institucionalmente nestas organizações.A despeito do aumento de 17 pontos percentuais, comparado ao censo anterior, a prática que prevalece é a de repasses pontuais e por linhas pré-estabelecidas.Contraditoriamente, uma das principais dificuldades mencionadas pelas empresas para o apoio a organizações é a percepção de que falta estrutura de gestão nas OSCs, somada à dificuldade de monitorar os resultados decorrentes do aporte. Mais Isso explica, em alguma medida, a prática do apoio pontual a projetos, pois há um pressuposto de que esta modalidade oferece maior controle e menor risco.Porém, não só em âmbito social, como no mercado, é consenso que instituições fortalecidas são essenciais para obter resultados consistentes. Assim, o risco maior está em estruturas frágeis e capacidades organizacionais baixas, que geram, por consequência, o esgarçamento do tecido social, vital para a participação social, econômica e política das comunidades.Para as OSCs que estão na linha de frente, a emergência é diária e exige uma ação sustentada e convergente entre projetos e iniciativas coletivas.Assim, como o investimento social privado pode contribuir para que organizações atuem no cerne do seu propósito voltado às demandas? Mais Pouco temos falado sobre aprendizados desta agenda que traz dificuldades intrínsecas: como o choque entre culturas organizacionais e a relação assimétrica de poder entre apoiador e apoiado.Não há estratégia infalível, mas há práticas promissoras: metodologias que, ao mesmo tempo em que propõem parâmetros comuns, permitem a individualização de demandas.Trata-se, por exemplo, de viabilizar rubricas orçamentárias flexíveis, para que as organizações possam tomar decisões sobre o melhor uso do recurso; investir em ambientes de troca entre pares e assessorias técnicas para que o grupo atue na identificação e encaminhamento de nós críticos, muitas vezes comuns; e construir processos de monitoramento e avaliação que priorizem a reflexão e a aprendizagem, além de responderem à prestação de contas.Estas práticas estão nos principais manuais de inovação social do mundo contemporâneo.Fortalecer o desenvolvimento institucional de OSCs gera maior autonomia para conceber soluções sociais inovadoras com lastro nas diversas realidades –brasileiras e globais. Significa confiar nessa inteligência e na eficácia das respostas que certamente irão emergir dos territórios. | empreendedorsocial |
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] | Em uma iniciativa para apoiar o empreendedorismo sustentável na região Norte do país, o Itaú Unibanco, em parceria com o Centro de Empreendedorismo da Amazônia, lança nesta semana o programa Amazônia 360º.O projeto é voltado a jovens entre 18 e 29 anos, que moram nas regiões metropolitanas de Belém (PA), Manaus (AM), Macapá (AP) ou Porto Velho (RO) e que querem aprender a criar negócios sustentáveis que valorizam a biodiversidade da floresta. As inscrições podem ser feitas no site do programa, que tem calendário específico para cada cidade.Os selecionados participam –de maneira presencial e virtual, durante um ano– de dinâmicas, oficinas e simulações de empreendedorismo voltados a negócios de baixo impacto ambiental."Trata-se de uma incrível jornada 'mão na massa'", afirma Raphael Medeiros, diretor-executivo do Centro de Empreendedorismo da Amazônia. "A juventude da Amazônia deve ser fortalecida para que assuma o papel de protagonista nessa mudança de conceito e padrão para um futuro promissor", completa.As oficinas serão desenvolvidas em três etapas: capacitação, simulação e desenvolvimento de produtos verdes para o mercado. A expectativa é beneficiar cerca de 1.200 jovens residentes na região."Com o lançamento do Amazônia 360, o Itaú Unibanco busca apoiar as demandas e necessidades dos negócios sustentáveis da Amazônia por meio do fomento ao empreendedorismo de jovens da região", afirma Luciana Nicola, diretora de Relações Institucionais, Sustentabilidade e Empreendedorismo do Itaú Unibanco.O programa Amazônia 360º é gratuito e tem inscrições limitadas. | empreendedorsocial |
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] | Fortes chuvas são um fenômeno natural nesta época do ano na região da mata atlântica, onde vive a maior parte da nossa população. Já as enchentes, mortes e prejuízos não podem se tornar comuns, embora sejam tragédias anunciadas. Eles são resultados do desmatamento e da ocupação desordenada do nosso país.A destruição ambiental gera um efeito bumerangue, que costuma afetar mais fortemente as populações mais pobres e vulneráveis. Isto tem se tornado mais intenso e frequente e será ainda mais grave devido às mudanças climáticas. Se a questão climática já vinha sendo compreendida, 2021 foi fundamental para entendermos a urgência de ação imediata. 2022 é o ano para colocar a mão na massa, com ambição, planos e ações concretas voltadas à proteção do meio ambiente.Recordando que muitos países, governos estaduais, municípios e empresas firmaram compromissos com a agenda climática para alcançar a neutralidade das suas emissões de gases de efeito estufa, no máximo, até 2050. Mas as metas somente serão alcançadas se os trabalhos se iniciarem imediatamente, independente de eleições, Copa do Mundo e pandemia. As promessas estabelecidas em 2021 não podem ser tratadas como aquelas de fim de ano, como fazer dietas, que não costumam durar até o Carnaval. Elas vão de fato determinar o nosso futuro.Cabe às empresas transformarem os seus compromissos voluntários em ações concretas de redução de emissões e compensações complementares, se necessário, nos seus negócios e nas suas cadeias produtivas de maneira transparente e com robustez para comprovar que estão de fato contribuindo para conter o desmatamento, recuperar florestas e rios e reduzir a pressão sobre os recursos naturais na direção de um planeta neutro. Há desconfiança de consumidores e investidores se estes compromissos empresariais de fato colaboram para o clima e, assim, sofrerão escrutínio cada vez maior da sociedade.Há uma grande expectativa de que governos estaduais e municípios possam fazer a diferença localmente. Para isso, é essencial que os planos existentes, muitos deles apresentados na Conferência do Clima no Reino Unido, saiam das gavetas e sejam implementados, com a definição de metas de curto prazo, alocação de equipes e recursos. Um exemplo concreto disso são os Planos Municipais da Mata Atlântica e a implementação do Código Florestal com a recuperação das áreas de preservação permanente urbanas e rurais.Infelizmente, no plano federal, em um ano crucial para as próximas décadas, os esforços ainda serão para a contenção de danos e evitar mais retrocessos de um governo pilhador da natureza, negacionista da ciência e que despreza a saúde, as populações indígenas e tradicionais. Enquanto o Brasil assumiu o compromisso de acabar com o desmatamento e reduzir em 30% as emissões de metano até 2030 e a Europa, EUA e China deixaram claro que não vão comprar commodities com desmatamento em sua cadeia produtiva, no Congresso temos projetos de lei para flexibilizar o licenciamento ambiental, regularizar invasões de terra e permitir mineração em terras indígenas.É bom lembrar que o Brasil é um país chave no tabuleiro do clima, com oportunidades raras para contribuir para a mitigação das mudanças climáticas e, ao mesmo tempo, atrair recursos para construir um novo ciclo de desenvolvimento inclusivo, que tenha a agenda ambiental como estratégica. A nossa janela vai até 2030, onde as soluções baseadas na natureza, como o fim do desmatamento e a restauração florestal, serão uma solução viável, efetiva e economicamente competitiva para a mitigação climática, coincidindo com a Década da Restauração de Ecossistemas da ONU.Para isso, o fim do desmatamento e a restauração da mata atlântica são ações concretas que devem constar das plataformas para os nossos próximos governantes. | empreendedorsocial |
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] | Enquanto o mundo debateu pautas urgentes para a sobrevivência da humanidade na Cop26, cem lideranças globais foram laureadas pela Meaningful Business (MB100) por se destacarem ao aliar lucro ao propósito de gerar impacto positivo na sociedade.Como uma destas lideranças e diante de tantos desafios que o empreendedorismo social enfrenta, é especialmente inspirador ser reconhecido e integrar uma rede de pessoas que enxergam a sustentabilidade financeira sob esta perspectiva.Líderes que demonstram que os negócios podem —e devem— contribuir para o alcance dos Objetivos de Desenvolvimento Sustentável da ONU.Até chegar ao reconhecimento da MB100, são mais de 13 anos atuando ao lado de pessoas que acreditaram e continuam acreditando no meu propósito.Em 2008, ainda não tinha ouvido falar sobre empreendedorismo social, mas tinha o sonho, compartilhado com Diego Tutumi e Luiz Hamilton Ribas, de construir uma sociedade mais inclusiva para a pessoa com deficiência.Começamos com nossos R$ 330, um trabalho de faculdade e inspirados por Laura, minha irmã que tem síndrome de Down e autismo. Iniciamos, assim, a Asid Brasil.Chegamos a 20 estados brasileiros, impactamos 130 mil pessoas e tivemos a honra de ganhar uma série de prêmios, entre eles o Empreendedor Social de Futuro, em 2013. Ganhamos bolsas de estudo para Harvard, Stanford, Insead, Fundação Dom Cabral e muitas outras instituições.Após 12 anos empreendendo à frente da Asid Brasil - Associação Social para Igualdade das Diferenças, ampliei meu olhar e percebi que existem milhares de pessoas que, como eu, têm um propósito forte e a vontade de transformar realidades. Mais Mas também dei conta de que muitas delas têm pouco conhecimento sobre como ir adiante e estruturar um empreendimento social que faça esse propósito gerar impacto real.Foi nessa fase que eu resolvi aceitar o convite (e o desafio) de iniciar um empreendimento para alavancar o sonho daqueles que se propõem a transformar nossa sociedade e a fazer parte da mudança.Junto com Alexandre Barbosa e Araceli Silveira, comecei a AGO Social, que segue a missão de levar conhecimento, conexões e capital a empreendedores e empreendedoras sociais.Esse percurso deixou grandes lições na minha atuação. A primeira é: mobilize pelo propósito e dê espaço para contribuição. Na Asid, encontrei pessoas que se motivaram com o propósito que fazia nossos olhos brilharem e resolveram ajudar de todas as formas possíveis —de ideias ao apoio financeiro.Cada pessoa que encontrávamos representava a oportunidade de falar sobre a causa e os nossos ideais. Ouvimos contribuições e criamos um conselho consultivo de pessoas com diferentes pontos de vista, mas que compartilhavam o mesmo propósito. Isso foi fundamental, pois não adianta mobilizar pessoas, mas não dar espaço para que elas possam contribuir. Mais A segunda lição que aprendi é que a organização pode até ser sem fins lucrativos, mas nunca nunca deve ter fins de prejuízo. Muitas vezes, olhamos fortemente para o propósito e nos esquecemos de olhar para as metas de receita, vendas, captação de recursos ou mesmo lucro e sobra de caixa.Nenhuma organização vai para frente sem sobra financeira para inovar e investir no time. Quando nosso "orçamento" na Asid Brasil era de R$ 900, tínhamos controle de fluxo de caixa e metas de uso do dinheiro.A mesma lógica serve para gerir um ou cinco milhões de reais. É preciso sempre fazer a pergunta "quem vai pagar essa conta?" e "por quê?".A terceira lição é que a gente precisa se questionar a todo tempo sobre como podemos ir além. Se hoje são 5.000 pessoas impactadas, como você vai impactar mil? Se hoje a receita é de R$ 1 milhão, como pode chegar a R$ 10 milhões?Precisamos pensar em crescimento e escala. A nossa sociedade pede por isso e é preciso que cada um faça sua contribuição, dando o melhor de si.Hoje, atuando na AGO, é gratificante poder olhar para empreendedores sociais e compartilhar o que tenho aprendido nestes 13 anos, dizer que acreditamos em cada um deles e dar nosso melhor para que alcancem sonhos que são deles, mas também são coletivos.Receber o reconhecimento do prêmio MB100 é um combustível para seguir minha trajetória no empreendedorismo social, sempre acreditando que o lucro não deve ser visto como fim, mas como meio para gerar impacto positivo, desenvolver e aplicar soluções que atendam às demandas da humanidade. | empreendedorsocial |
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] | Tornou-se senso comum dizer que a educação é resposta. Mas quando questionamos a fundo, poucas pessoas são capazes de definir qual educação é essa e, em especial, para que deve servir.Nossa proposta é que precisa ser uma educação transformadora, aquela capaz de mudar realidades. Ainda precisamos assegurar educação inclusiva, equitativa e de qualidade para tantos que não tem, além de promover oportunidades de aprendizagem ao longo da vida para todos.Esse é inclusive o 4º Objetivo de Desenvolvimento Sustentável da ONU (ODS). Mas hoje, além disso, a educação precisa também construir futuros desejáveis. Mais Não é só sobre conseguir ler esse texto ou assimilar o que está escrito na carta dos 17 ODS. Sequer tem a ver com decorá-los, saber descrevê-los ou repeti-los.Uma educação transformadora ativa nossa vontade de priorizar e implementá-los. Sensibiliza para romper com padrões do passado, potencializa para redesenhar estruturas que já não servem mais e qualifica para reprogramar modelos mentais ultrapassados.Caso contrário, não conseguiremos implementar as metas e objetivos que definimos para acabar com a pobreza, proteger o planeta e assegurar que todas as pessoas tenham paz e prosperidade. E essa é a meta. Esse deve ser o objetivo.Mas o que significa uma educação transformadora? Eu, Emerson Ferreira, experimentei a transformação dentro de uma unidade prisional, quando decidi que não seguiria mais o ciclo vicioso do crime que estava posto para mim. Mais Essa é uma das características da transformação: ela não é só uma mudança incremental, ela é um conjunto de construções e desconstruções que acontecem em nossa mente. Aumenta a perspectiva do viver quando experienciamos outras realidades mais favoráveis, quando encontramos pessoas dispostas a dialogar e crescer em conjunto.Saí da prisão, me formei em psicologia e criei o Reflexões da Liberdade. E foi a partir das atividades desenvolvidas em trinta e sete escolas do município de Embu das Artes que percebi que a escola continua, infelizmente, muito semelhante àquela que frequentei 20 anos atrás.A estrutura é parecida com a de uma prisão. Ela se fechou em muros e grades e carteiras enfileiradas.Sendo diretor do Reflexões da Liberdade, construi uma metodologia com base na taxonomia de Bloom, em que levamos o jovem a ressignificar mentalmente seu contexto, trabalhando com educação que abrange doze áreas da vida e, a partir de testes de avaliação de personalidade, ativa diferentes inteligências para fortalecer valores humanos.Fazemos isso em escolas, empresas e presídios porque a educação acontece em todos os lugares. Quando menciono que fazemos isso em presídios, pode despertar um desconforto, mas as pessoas que estão na prisão um dia passaram pela escola.E se não passaram, precisam ainda mais de atenção para que possam contribuir para a sociedade, mesmo que tardiamente. Mais Nascido no outro lado da ponte, o privilegiado, eu, Rafael Maretti, fundei uma comunidade de agentes de transformação chamada Base Colaborativa. No começo, há quase dez anos, achava que poderíamos resolver tudo com racionalidade.Mas a verdade é que não é suficiente entender mentalmente os desafios. É preciso que haja uma integração da mente, do coração e da vontade. E mais, isso precisa acontecer no campo do indivíduo, mas também nos diálogos, nas organizações e no mundo.O primeiro passo é reconhecer-se parte do sistema e entender que os desafios externos são reflexos de questões internas. O segundo tem a ver com esse texto.Menos pela informação contida nele e mais pelo exemplo da colaboração entre duas pessoas. Nascemos e vivemos em bordas opostas do sistema e, por isso, podemos ter juntos uma lente mais integral.A parte mais difícil, mas também a essência da educação transformadora, é ter coragem de deixar o velho morrer para o novo nascer. É isso que a gente deveria estar aprendendo nas escolas, prisões, empresas e faculdades.Como podemos acordar juntos para ser quem queremos ser? Para dar conta dos desafios históricos e dos que estão por vir, o único caminho é ir do ego para o eco, um tipo de atualização do nosso sistema operacional. Como acontece no celular, quando vem uma nova versão.No fim, significa que vamos ter que aprender a amar juntos. Não de um jeito bobo, como se as coisas fossem fáceis. Mas muito menos de um jeito cínico, como se não fosse possível. | empreendedorsocial |
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] | Antes de fundar a Benfeitoria, eu e Murilo, meu sócio (e marido), trabalhamos por sete anos na área de marketing de uma das maiores marcas do mundo. Dez anos e 8.000 projetos depois, muitas de nossas certezas foram desconstruídas.Mas uma delas só se fortaleceu, especialmente na pandemia: a filantropia precisa ser reposicionada.E aqui não falo só como jogada de marketing, embora investir significativamente mais em comunicação seja crucial para essa mudança. Antes disso, e até para isso, precisamos mudar nossa visão sobre e para a filantropia.Muitas vezes olhamos para a filantropia como uma boa ação de alguém generoso (doador) para alguém carente (beneficiário).Este olhar traz algumas consequências negativas para o campo. A primeira é que ele limita a atuação da filantropia ao enfrentamento das carências decorrentes de um sistema que perpetua desigualdades. E pouco fomenta a potência coletiva de regenerar o sistema em si.A segunda é a interpretação, ainda que inconsciente, de que o doador está fazendo um favor para o donatário, mesmo que movido por algo nobre, como o amor. Mais Segundo a Wikipedia, filantropia vem do grego φίλος (amor) e άνθρωπος (homem), e significa "amor à humanidade".Sem perceber, ao entender a doação ou qualquer outro tipo de benfeitoria como um favor, muitos que trabalham com impacto passam a olhar o "beneficiário" como alguém que deve se virar para fazer tudo dentro das regras do financiador.Em consequência, os pré-requisitos e a forma de comunicação dos programas de fomento ou assistência são complexos, pouco convidativos e, às vezes, até abusivos.Se todos que trabalham com impacto enxergassem os beneficiários de seus programas como as grandes marcas enxergam seus clientes, tudo mudaria. Em vez de favor, instituições teriam uma abordagem de conquista, escuta, valorização — e um esforço intencional para se adaptarem à realidade do beneficiário; não o contrário.Como brinca o ativista Dave Meslin, se comunicação não fosse importante para influenciar comportamento, as marcas se comunicariam assim:"Nike, 5 de junho de 2012 - Notícia de oportunidade de compra Comunicamos que nosso centro de distribuição recebeu a notícia de que o produto #372G (tênis de corrida) estará disponível para compra em varejo em certas localidades a partir de 1º de agosto. O produto é composto por material de nylon anatômico e com solado em formato quadrático, que ajuda a trazer mais tração à corrida. Esse produto está disponível para homens, mulheres e crianças." Mais "Lembrou-se de algum edital que participou? Ou lançou?"É… tudo comunica. E se queremos mudanças grandiosas, precisamos virar essa chave. Afinal, como diz Dríade Aguiar, da Mídia Ninja, "não existe revolução se a cultura e a comunicação não estiverem no centro do planejamento."Para reposicionar a filantropia com a potência que precisa ter frente aos crescentes desafios do mundo, não temos "apenas" que mudar nossa visão e abordagem sobre ela. Precisamos ir para outro patamar de ousadia e compromisso.Precisamos sonhar mais alto, estabelecer metas robustas, com prazo determinado e, sim, investir em comunicação (e mídia!) de forma compatível com esse sonho.Como diz Dan Pallota, nessa conversa imperdível com Rodrigo Pipponzi no Seminário Doar, do iMOL, "um sonho levado a sério é a ferramenta mais sofisticada da humanidade."Gerar impacto, até desodorante faz. Precisamos de mudanças estruturais, não incrementais. Qual nosso sonho para a filantropia no Brasil? Como podemos reinventá-la? E, por último, mas não menos importante: quem somos nós? Precisamos descolonizar essa conversa.Para finalizar, uma frase do maravilhoso Edgard Gouveia Jr: "Entendi o sentido da palavra épico —pensar grande e reconhecer o valor de poder contar com o outro para realizar."Que 2022 seja um ponto de virada da filantropia no Brasil. E que seja épico! | empreendedorsocial |
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] | Não é de hoje que os jogos eletrônicos são um sucesso. Desde a criação do primeiro videogame doméstico, na década de 1970, o número de adeptos daquele que era considerado apenas um brinquedo foi crescendo exponencialmente, na medida em que a tecnologia também foi evoluindo e os consoles ficando cada vez mais realistas.Hoje, o game é muito mais do que um passatempo. Segundo pesquisa da DFC Intelligence, de 2020, ele já faz parte da vida de 3,1 bilhões de pessoas, o que corresponde a cerca de 40% da população mundial.Inicialmente, podemos ficar assustados com esses dados, no entanto, se analisarmos a mudança de cenário pela qual o planeta está passando, principalmente com a pandemia, e a necessidade urgente de reinvenção, vamos perceber que o game pode ser uma ferramenta diferenciada para aproximar pessoas, olhar para problemas que tanto nos atrapalham no dia a dia, desde outras perspectivas criativas, assim como ampliar o empoderamento digital.Somente no Brasil, segundo a pesquisa TIC Domicílios 2020, realizada pelo Cetic.br, 100% das casas de classe A possuem acesso à internet, contra apenas 64% das classes D e E.Isso amplia a importância do alcance de cada jogo, já que a maioria possui características que podem colaborar com uma série de habilidades pessoais, desde a concentração ao raciocínio mais rápido e menos tortuoso.Além disso, no jogo é possível nascer confiança e alegria para maior empatia com as pessoas, criando infinitas possibilidades de desenvolvimento para esta qualidade que é um tipo de competência essencial para o século 21. Mais Em 2007, por exemplo, a designer norte-americana Jane McGonigal criou um jogo virtual onde as pessoas deveriam lidar com uma realidade onde o petróleo não existia.Apesar de fictícia, a maneira com que era conduzida a narrativa incentivava os jogadores a tentar encontrar soluções que poderiam ser replicadas para a realidade, levando a formas mais limpas e sustentáveis de energia.Imagine, então, quanto espaço existe para que surjam outros games assim, com o propósito de transformação e, ainda, criado e desenvolvido por jovens que buscam uma qualificação profissional?É por isso que a Recode se uniu a parceiros para lançar o Games4Good. O objetivo é criar uma consistente coalizão do mercado gamer para que, juntos, atletas de diferentes esportes, influenciadores, representantes da iniciativa pública e privada possam se unir para ampliar o empoderamento digital.O escopo é estimular a criação de jogos que preparem para o futuro, incentivando jovens a desenvolverem ideias que tragam soluções do mundo virtual para o real, resolvendo problemas da sociedade.Dessa forma, além de promover uma nova geração de "tech changemakers", pessoas que usam a tecnologia para transformar a realidade das comunidades e regiões onde vivem, Games4Good quer gerar políticas públicas para fortalecer a inclusão digital, bandeira que a Recode defende há 26 anos. Mais Esse objetivo também converge com o Instituto Alok, que busca inspirar atitudes positivas para um mundo melhor. Recode e Instituto Alok acreditam que o desenvolvimento de games com propósito vai fomentar oportunidades para que jovens realizem a capacidade empreendedora com inovação, impacto social e geração de renda.Para ajudar nessa conscientização, a Recode realizou em dezembro uma maratona virtual de inovação com mais de 700 participantes, que criaram 47 protótipos de jogos que podem influenciar soluções para problemas envolvendo temas como meio ambiente, diversidade, inclusão, saúde, violência contra a mulher e muitos outros. E vem muito mais por aí em 2022.Como em um bom jogo "multiplayer", somente trabalhando em colaboração poderemos derrotar o "vilão" da desigualdade e da exclusão digital e provocar uma transformação, fazendo com que os jovens em vulnerabilidade troquem a mensagem de "game over" pela oportunidade de seguir à próxima fase.Que tal se juntar a nossa aliança? Vamos "zerar" esse game? | empreendedorsocial |
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] | A cartilha "Proteção de Dados - Guia de Conformidade Legal para a Sociedade Civil " foi lançada nesta quarta-feira (16), em uma live promovida pela Plataforma por um Novo Marco Regulatório das Organizações da Sociedade Civil."O tema da proteção de dados tem despertado interesse das organizações da sociedade civil e de outros setores, preocupados em conhecer a lei, as adequações necessárias, suas implicações. E a plataforma procurou aprofundar o debate", afirmou Eliana Rolemberg, no evento virtual de lançamento.O guia nasce com o o intuito de desmistificar e ajudar a promover a mudança cultural de proteção de dados requerida pela Lei Geral de Proteção de Dados (Lei 13.709/2018), conhecida como LGPD."A LGPD não pode ser uma vista apenas como uma camada regulatória do ponto de vista da gestão. A cultura de proteção de dados deve ser incorporada nas organizações da sociedade civil e nos negócios de impacto como um tema de direitos humanos que deve ser promovido e garantido", afirmou Laís de Figueiredo Lopes, do Szazi, Bechara, Storto, Reicher e Figueiredo Lopes Advogados, responsável pela consultoria jurídica do projeto."No guia trazemos uma metodologia de 10 etapas a serem percorridas para implementação da LGPD, além de informação de qualidade sobre como avaliar o risco a que a organização está submetida e calibrar o tamanho e complexidade dos projetos", explicou Paula Storto, também sócia da SBSA Advogados.A cartilha pode ser baixada direto no site da plataforma Mrosc, rede formada por diversos movimentos sociais, entidades religiosas, organizações, institutos, fundações e cooperativas. Mais O guia nasce dentro do projeto Fortalecimento e Regionalização da Plataforma por um Novo Marco Regulatório das Organizações da Sociedade Civil, apoiado pela União Europeia.O público-alvo são as organizações da sociedade civil e os negócios de impacto. Vários questionamentos que a cartilha procura responder foram levantados em um workshop com integrantes da Rede Folha de Empreendedores Socioambientais, composta por finalistas e vencedores do Prêmio Empreendedor Social.Como parceiro da premiação, o SBSA Advogados preparou um material especial sobre a nova lei para os mais de mais de cem líderes de organizações e negócios sociais que compõem a Rede Folha. "Conteúdo agora ampliado nesta cartilha que é destinada a todo o ecossistema de impacto social", ressaltou Eliane Trindade, editora do Empreendedor Social, ao participar da live de lançamento."Pensar na implementação da LGPD em organizações da sociedade civil e em negócios de impacto envolve endereçar práticas e políticas que garantam valores importantes para a sociedade, fazendo parte de uma perspectiva mais ampla de compliance", destacou Paula.Inicialmente, a nova legislação trouxe uma grande incerteza de como as organizações iriam se adequar, especialmente o que tange ao uso e a transmissão de dados pessoais, matéria-prima de praticamente todas as atividades de interação com o público. Mais Nesse sentido, é importante destacar que o direito à proteção de dados foi reconhecido como fundamental por meio da PEC 17/2019, após a sua aprovação, pelo Senado, em 20 de outubro de 2021, e sanção presidencial.Mais do que nunca, só é possível tratar dados pessoais e sensíveis para uma atividade quando existir o consentimento específico dos titulares ou nas hipóteses previstas na LGPD.A cartilha esmiúça o que diz a legislação para estabelecer uma nova cultura de tratamento de dados. "A LGPD é construída sobre a premissa de que os dados, para efeito de proteção jurídica, devem ser compreendidos como uma projeção da personalidade das pessoas a quem eles pertencem", diz o texto de apresentação do documento."Desse modo, ao proteger os dados das pessoas, a LGPD protege as próprias pessoas e o livre desenvolvimento da sua personalidade, uma vez que o processamento massivo de dados tem permitido uma série de decisões sobre elas sem que necessariamente os cidadãos sejam informados sobre como isso ocorre."No guia, encontram-se conceitos básicos e relevantes sobre a proteção de dados, dicas de como se adequar à LGPD e também uma discussão sobre as possibilidades de disputa interpretativa da lei, que abrem espaço para pensar numa calibragem da sua aplicação às possibilidades e recursos disponíveis aos agentes de pequeno porte."A LGPD é uma conquista das organizações da sociedade civil, que coloca um desafio proporcional à vitoria que ela representa: o de respeitar e efetivar os direitos do titular de dados disputados pelo terceiro setor, quando ela foi concebida" Maraisa Rosa Cezarino, advogada de SBSA Advogados, também consultora do projeto. | empreendedorsocial |
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] | De cada 10 estudantes brasileiros, 7 saem da escola sem saber compreender um texto ou fazer contas mais complexas. É para reduzir esta defasagem, apontada pela ONG Todos pela Educação desde 2019, que o Programa Impulsionar convida startups a inscreverem suas tecnologias educacionais em um processo de aceleração na rede pública de ensino.Sete edtechs de todo o país serão selecionadas para apoiar as secretarias municipais de educação de Bonito (PE), Cabrobó (PE), Domingos Mourão (PI), Guaramiranga (CE), Igarassu (PE), Santa Maria (RS) e Volta Redonda (RJ).O objetivo é apoiar o desenvolvimento de habilidades em Língua Portuguesa e Matemática e a elaboração de plataformas de gestão que permitam o acompanhamento do desempenho dos estudantes do 6º ao 9º ano.O Impulsionar tem cinco fases. A primeira é a inscrição e a seleção em programaimpulsionar.com.br a partir dos critérios de cada edital. A seguir, a aceleração conduzida pelo Quintessa, durante nove meses, para aprimorar a tecnologia a partir do feedback de educadores e estudantes.Na fase seguinte, as edtechs inserem suas tecnologias na educação pública, com apoio financeiro a partir de R$ 100 mil, e passam por monitoramento periódico.Em janeiro de 2023, na etapa final, os resultados do programa são sistematizados e as startups têm a oportunidade de escalar suas soluções dentro das secretarias municipais de educação. Mais "O programa é uma grande oportunidade para edtechs pois foca na dor de entrar, implementar e escalar soluções educacionais dentro do setor público", diz Anna de Souza Aranha, diretora do Quintessa."Elas terão suporte financeiro e especializado em aceleração, educação, compras públicas e mensuração de resultados. Isso tudo de forma integrada com o suporte pedagógico que os professores e educadores das secretarias já estarão recebendo", completa.O Programa Impulsionar conta com financiamento de Fundação Lemann, Imaginable Futures, BID Lab e parceria técnica de Quintessa e Instituto Reúna —organizações que acreditam no potencial que soluções inovadoras em tecnologia podem trazer para a educação brasileira.Para Fábio Tran, diretor da Imaginable Futures no Brasil, inovação e tecnologia podem ajudar a reduzir as desigualdades que a pandemia reforçou na educação."A colaboração entre diversos setores da sociedade é chave para destravar as mudanças que precisamos na educação. Experiências exitosas do passado apontam para a importância da parceria entre educadores, gestores, empreendedores e governo na construção coletiva de caminhos que viabilizam a aprendizagem equitativa", afirma."A cada dia vemos novos exemplos de como a tecnologia pode ajudar a reverter o quadro de defasagem de aprendizagem dos estudantes brasileiros", diz Lucas Rocha, gerente de inovação da Fundação Lemann."Estamos animados com a colaboração entre startups, secretarias de educação e educadores para enfrentar, juntos, o desafio da defasagem", completa. | empreendedorsocial |
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] | Quem anda com garrafinhas de água na mochila, bolsa ou bicicleta poderá reabastecê-las de graça em diversos pontos de cidades brasileiras a partir deste verão. Os totens de material reciclável da Florescer Brasil, viabilizados com exposição de mídia, terão parte do lucro destinado a projetos em comunidades vulneráveis.Treze parques estaduais de São Paulo e quarenta parques municipais do Rio de Janeiro receberão os dispensários de água potável. Metrôs e ciclofaixas também estão na mira da empresa social."A ideia é expandir para outras centralidades urbanas durante o próximo ano e, para isso, buscamos parceiros que desejam fortalecer seu pilar socioambiental", explica Felipe Gregório, fundador da Florescer.Com isso, ele quer dizer que a publicidade nos totens é destinada prioritariamente a campanhas de sensibilização sobre o uso de recursos hídricos, por exemplo.O tema é central para a empresa social, que durante a pandemia distribuiu lavatórios para evitar a Covid em comunidades.A iniciativa foi destaque no Prêmio Empreendedor Social em 2020. "Só naquele ano, a Florescer impactou mais de dois milhões de pessoas com projetos desde o Rincão da Lagoa, em Porto Alegre, até o Congós, região periférica de Macapá", afirma Felipe. Mais Parte do lucro com a exposição de mídia nos totens irá para projetos como o do Congós, bairro com mais de 500 famílias sem saneamento básico.Em julho, a empresa social instalou um reservatório de água, criou sistema de bombeamento com captação solar e distribuiu caixas d'água para famílias que chegavam a gastar metade da renda com água engarrafada.Em São Paulo, garrafinhas poderão ser abastecidas em locais como Parque da Juventude, Guarapiranga, Tietê Jacuí, Chácara Baronesa, Manoel Pitta, Gabriel Chucre, Jequitibá e Engenheiro Goulart.No Rio de Janeiro, os parques Dois Irmãos, Prainha, Grumari, Bosque da Barra, Grajaú e Garota de Ipanema são alguns dos autorizados a receber o projeto.A cidade de Campinas (SP) deve ganhar 100 unidades no próximo ano, em uma articulação com a companhia de abastecimento de água e tratamento de esgoto local. Mais Os totens estarão disponíveis 24h por dia —ou de acordo com o horário de funcionamento dos parques. Para utilizar, basta posicionar a garrafa (ou squeeze) e acionar o botão lateral. Filtros de desinfecção ajudam a evitar a contaminação.Para Felipe Gregório, que visitou casas sobre palafitas em Macapá e se assustou com a quantidade de garrafas PET no rio Amazonas, o novo projeto é uma maneira de conscientizar a população sobre o consumo de plástico de uso único e a importância da reciclagem."O PET usa três vezes seu volume em água para ser produzida. Ou seja, são 1,5 litros de água apenas para produzir o plástico de uma garrafa que levará sua água mineral." | empreendedorsocial |
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] | O Prêmio Espírito Público, que valoriza profissionais dedicados à promoção de serviços públicos de qualidade no país, anuncia os vencedores de sua edição 2021. Os ganhadores serão reconhecidos nesta quarta-feira (15), em cerimônia virtual no YouTube, a partir das 18h.Criado em 2018, por iniciativa de Fundação Lemann, Instituto Humanize e República.org, o concurso elege neste ano servidores nas categorias Pessoas que Transformam, Equipes que Transformam e Instituições que Transformam.A atriz, cantora e poetisa Elisa Lucinda apresenta a premiação na companhia de músicos da Orquestra de Rua, composta por moradores de comunidades cariocas que estudam na UniRio (Universidade Federal do Estado do Rio de Janeiro).O Programa Escola Digna, do Maranhão, é o vencedor de Equipes que Transformam, categoria que se voltou à educação neste ano.Criada inicialmente para garantir infraestrutura educacional em um estado com os piores índices educacionais do país, a iniciativa foi além. Promoveu cursos profissionalizantes, práticas de pesquisa e extensão e inclusão de alunos com deficiência.Foram construídos 79 centros de educação integral, atendendo 15 mil estudantes; 150 escolas foram reformadas e 92% das crianças e adolescentes com deficiência foram incluídas em classes comuns.De 2013 a 2019, o Índice de Desenvolvimento da Educação Básica (Ideb) da rede estadual subiu de 2,8 para 3,7 e o índice de aprovação no Enem e demais vestibulares alcançou os 72%.Na categoria Instituições que Transformam, iniciativas que contribuíram com soluções em segurança alimentar durante a pandemia foram à votação popular. O vencedor será anunciado durante a transmissão ao vivo.A categoria Pessoas que Transformam conta com três vencedores em cada um dos setores: assistência social, gestão de pessoas, meio ambiente, saúde e segurança pública.Adriana Melo cresceu em Pocinhos, interior da Paraíba. Em 2005, ingressou no serviço público como médica obstetra no setor de alto risco de maternidade municipal de Campina Grande.Em uma jornada solitária, sem reconhecimento e apoio financeiro, publicou os primeiros casos de microcefalia fetal causada por zika vírus da história. Seu trabalho é referência ao redor do mundo e resultou na denominação de uma nova doença, a Síndrome Zika Congênita.Elder Gabrich cresceu no interior de Minas Gerais. Formado em administração pública, deu início à carreira de servidor público em 2013, e, dois anos mais tarde, entrou para a Secretaria de Desenvolvimento Social. Na pandemia, colaborou com a concepção do Renda Minas, programa que garantiu renda mínima para 2,5 milhões de pessoas em situação de extrema pobreza.Nascida na Baixada Fluminense do Rio de Janeiro, Rosangela Pereira assumiu a gestão de um Centro Especializado de Atendimento à Mulher. Os atendimentos saltaram de 879 em 2017 para 3.074 em 2020.A equipe da unidade, antes formada por assistentes sociais e psicólogas, ganhou apoio jurídico, garantindo atendimento ainda mais completo. O trabalho inspirou outras trajetórias e deixou um legado: auxiliou pesquisas, formações profissionais e elaboração de projetos com outras instituições.A auxiliar de enfermagem Giane Moeckel, de Curitiba (PR), participou do desenvolvimento de projetos que utilizam práticas integrativas e complementares para promover o bem-estar de pacientes e colegas. A partir dessas práticas —que fazem parte do SUS— ela utiliza a arteterapia para levar alegria e conforto aos seus pacientes.Nascida no Rio de Janeiro, Iris Bessa ingressou no serviço público como professora, em 1991. Morou em diversos estados e teve contato com a causa indígena quando se mudou para Santa Catarina. Durante a pandemia, lutou para que as vulnerabilidades dos povos Guarani, Kaingang e Xokleng fossem consideradas e garantiu assistência aos mais de 12 mil indígenas residentes na região.Rodrigo Oliveira, que nasceu no Rio de Janeiro e estudou Medicina, assumiu a Secretaria de Saúde de Niterói quando a Covid-19 chegou ao Brasil. Criou um Plano Municipal de Saúde que foi premiado na ONU e colocou Niterói como uma das quatro cidades da América Latina referência no combate à pandemia.O amor pela gestão de pessoas encontrou a prática quando o brasiliense Alex Cavalcante assumiu a superintendência de recursos humanos da Aneel em 2018. Com a pandemia, viabilizou plano para garantir saúde, segurança e bem-estar aos colaboradores.Uma das principais iniciativas do projeto foi a implementação do teletrabalho em larga escala, modelo que se tornou referência no setor público.Natural de Belo Horizonte (MG), Ladimir Freitas é diretor técnico da Companhia de Tecnologia da Informação do Estado de Minas Gerais (Prodemge). Criou um programa de transformação digital que melhorou o clima interno, aproximou a companhia de boas práticas de mercado e colaborou para que a empresa tivesse saldo financeiro positivo após sete anos de balanço negativo.A brasiliense Luana Silveira de Farias trabalha no Ministério da Economia e criou, em 2020, um programa para gerar soluções inovadoras em gestão de pessoas. Mais de 20 mil pessoas foram impactadas pelos serviços em 40 órgãos públicos. O programa alcançou 96% de avaliações positivas dos usuários.Nascida em Manhuaçu (MG), a policial civil Ana Rosa criou na pandemia o projeto 'Chame a Frida', com atendente virtual que funciona 24h no WhatsApp, e encaminha mensagens para um policial de plantão.Com a iniciativa, há quase dois anos não ocorre nenhum caso de feminicídio em Manhuaçu. O município abraçou a Frida de tal forma que ela virou projeto de lei, com o objetivo de ser implementado em todo o estado.A guarda municipal Cintia Aires criou em Pelotas (RS) o Observatório Municipal de Segurança Pública, banco de dados criminais que possibilitou a melhora do policiamento.Em apenas três anos, todos os indicadores criminais monitorados reduziram. A iniciativa inspirou outros municípios a buscarem orientação para implementar seus próprios observatórios.Felipe Scarpelli, de Belo Horizonte (MG), elaborou um método de gestão de riscos para terminais portuários do país, evitando crimes como tráfico e contrabando de drogas, armas e pessoas, pirataria e atos terroristas.Em parceria com a Conportos, criou a metodologia Aresp (Análise de Riscos com Ênfase em Segurança Portuária), que permitiu a criação de novas medidas de proteção nesses locais.A geóloga Cleane Pinheiro, de Peixe-boi, interior do Pará, criou um sistema de regulação do uso da água. Agora, os moradores podem regularizar o uso da água de suas casas através da internet, têm maior segurança jurídica com a documentação e a garantia de que o recurso será melhor distribuído para todos.Com recursos de uma emenda parlamentar, o piauiense Marcos Lira ajudou a levar água para 80 famílias no semiárido brasileiro. O projeto foi premiado pela ONU. Em 2018, participou da concepção do 'Escolas Solares' iniciativa pioneira que levou sistema de energia solar para uma escola na zona rural do Piauí.A servidora pública Natália Coelho, de Ponta Nova (MG), participou da fundação do Projeto Arboretum, do Serviço Florestal Brasileiro, com o propósito de criar parceria entre a floresta e as pessoas que vivem em seu entorno.O projeto capacitou comunidades indígenas, rurais e assentamentos para coleta e produção de mudas e sementes. Hoje, o viveiro florestal do Arboretum tem uma das maiores diversidades de espécies do mundo.Júris e comitês setoriais compostos por notáveis do setor público, da academia e do terceiro setor, além de ganhadores de edições anteriores, avaliaram os candidatos.Critérios como diversidade, impacto social, contribuição técnica, capacidade de mobilização e efeito multiplicador, iniciativa e integridade foram observados pelos jurados. Mais "O serviço público é fundamental para a modernização do Brasil. Os países que mais admiramos, que são espelhos do nosso futuro, são aqueles em que os profissionais públicos têm o devido reconhecimento pela importância de seus trabalhos", diz Guilherme Coelho, fundador da República.org.Ele destaca a relevância de profissionais públicos durante a crise sanitária. "Em um cenário no qual a pandemia agravou as desigualdades sociais e deteriorou as condições econômicas, os profissionais públicos brasileiros foram essenciais para que o país pudesse atravessar o caos e se preparar para dias de recuperação. Reconhecer e valorizar esse trabalho é o objetivo do Prêmio Espírito Público."Além dos prêmios em dinheiro, de R$ 5 mil para os servidores e R$ 15 mil para a equipe, os vencedores poderão participar de uma imersão em gestão pública e compor uma rede formada pelos ganhadores do Prêmio nas três edições anteriores. | empreendedorsocial |
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] | Movimentos sociais e organizações da sociedade civil ganharam campanhas de comunicação criadas por alunos da Fundação Armando Álvares Penteado (Faap). Os jovens apresentaram suas ideias para Catalyst 2030, Instituto Velho Amigo e ONG Banco de Alimentos.Os resultados do projeto Transform(ação), que integra as disciplinas do curso de rádio, TV e internet e de produção audiovisual, foram ao ar no dia 8 de dezembro, em transmissão ao vivo no YouTube. Mais "Possibilitamos aos alunos exercer uma cidadania participativa ao mesmo tempo em que promovemos o desenvolvimento do terceiro setor, área que carece muito de apoio", explica Valdir Cimino, professor da FAAP, fundador da Associação Viva e Deixe Viver e integrante da Rede Folha de Empreendedores Socioambientais.A cada semestre, o projeto incentiva os alunos a criarem produtoras que contribuam para o trabalho das ONGs, como maneira de fomentar o empreendedorismo social aliado ao estudo da comunicação.Criada pelos alunos Leonardo Strazzi, Helder Beltramini, Maria Cavalcante, Diego Floriano, Júlia Shiomi, Letícia Arcari, Mirella Tozetto e Patricia Nakabara, a produtora Approve desenvolveu um vídeo para o Catalyst 2030, movimento social que conecta empreendedores sociais pelo mundo.Com uma linguagem jovem, o filme institucional busca atrair e apresentar as mudanças pelas quais o movimento vem passando.A agência TRI, dos alunos Ana Fleck, Nina Kirchenchteijn, Amanda Thomaz, Gustavo Develey e Breno Cardoso, desenvolveu um vídeo institucional para a Velho Amigo, organização sem fins lucrativos que estimula a participação do idoso em situação de vulnerabilidade social em atividades.Além de apresentar a ONG, o filme traz vários depoimentos, entre eles de profissionais de saúde sobre como alcançar mais qualidade de vida na terceira idade.A terceira agência, Integra, trabalhou a comunicação da ONG Banco de Alimentos, que atua contra o desperdício de alimentos. Os alunos Ana Luiza Amaral, Alexis de Camaret, Natália Cury, André Amorim, Giovana Morais, Giulia Salvatore e Lucas Choi, desenvolveram um vídeo lúdico para levar o nome da organização para pessoas que ainda não a conhecem.O objetivo é o de captar voluntários, principalmente professores e educadores, para a luta contra a fome, a exclusão social e o desperdício de alimentos. | empreendedorsocial |
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] | O Programa Transformando Territórios, iniciativa do Instituto para o Desenvolvimento do Investimento Social (Idis) com a Fundação Charles Stewart Mott, encerra o ano com R$ 1 milhão em recursos disponíveis para fortalecer organizações de impacto comunitário no país.As 14 associações participantes, que atuam pelo desenvolvimento de bairros, cidades e regiões a partir da captação, gestão e distribuição de recursos, têm até março de 2022 para buscar doações. O programa fará o matching; ou seja, para cada R$ 1 captado, o programa doa mais R$ 1. Mais Para o Idis, a consolidação da filantropia comunitária no país pode abrir frentes de captação de recursos, expandir potencialidades territoriais, incentivar o surgimento de líderes comunitários e contribuir para o incentivo à cultura de doação.E para disseminar o conceito e engajar doadores, o Transformando Territórios conta com cinco embaixadores: Beatriz Johannpeter, Helena Monteiro, José Luiz Egydio Setúbal, Lúcia Dellagnelo e Maria Alice (Neca) Setúbal.A primeira etapa do programa, realizada entre 2018 e 2019, fez levantamento para compreender o perfil de iniciativas paulistas que buscavam soluções para problemas sociais por meio do engajamento e envolvimento direto de comunidades locais.Em 2020, a dinâmica do programa foi afetada pela pandemia, mas seguiu suas atividades junto a um grupo de 20 lideranças. Workshops, palestras, consultorias individuais e em grupo fortaleceram estes líderes, interessados no desenvolvimento de seus territórios.Para contribuir com as organizações comunitárias, basta acessar o site do Programa Transformando Territórios. | empreendedorsocial |
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] | A segunda edição do programa"Já É: Jornada de Apoio a Empreendedores" está com inscrições abertas. A capacitação, que conta com conteúdos enviados por WhatsApp, incentiva a digitalização e o aumento da produtividade de pequenos negócios na Grande São Paulo.A iniciativa conduzida pela Artemisia disponibiliza conteúdos práticos sobre gestão, comunicação e vendas em canais digitais durante cinco semanas. Para participar, basta ter um pequeno negócio —formalizado ou não— ou interesse em empreender.As inscrições podem ser feitas em impactosocial.artemisia.org.br/jornada-empreendedora e todos os inscritos podem participar da jornada de conhecimento online e gratuita.O "Já É" oferece apoio a nano, micro e pequenos empreendedores urbanos e rurais em situação de vulnerabilidade social e econômica, que atuam sobretudo em periferias e comunidades de baixa renda.Grupos minorizados, minorias e afroempreendedores com potencial de consolidar negócios no ambiente digital também recebem suporte para que possam se digitalizar e modernizar processos de gestão e produção."Quanto mais produtiva uma empresa é, mais valor ela gera para a comunidade do entorno, movimentando a economia local, gerando renda e emprego", diz Priscila Martins, diretora de relações institucionais e parcerias da Artemisia.Ela acrescenta que, com apoio, pequenos empreendedores do país podem driblar os desafios da atual crise. "A segunda edição está firme na busca por reduzir as barreiras de letramento digital dos empreendedores, com conteúdos práticos e gratuitos", completa. Mais Na primeira edição, os participantes destacaram a facilidade de acesso ao conteúdo e aspectos econômicos, já que o programa não consome pacote de dados de internet do participante.O programa tem participação de Accenture, Fundação Arymax, Instituto Humanize, Facebook, Potencia Ventures, Fundação Casas Bahia, Instituto XP, Lenovo Foundation e Fundação Tide Setubal, com apoio estratégico da Aliança Empreendedora. | empreendedorsocial |
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] | Crianças em tratamento contra o câncer em mais de 40 hospitais pelo país recebem um kit da Turma da Mônica para amenizar a rotina de internação. Para expandir o Projeto Dodói, a Associação Brasileira de Linfoma e Leucemia (Abrale) e o Instituto Maurício de Sousa lançam campanha de arrecadação de recursos.As doações serão destinadas à distribuição de bonecos, gibis, revista de atividades, jogos que auxiliam a expressar sensações e sentimentos, entre outros materiais lúdicos. Também apoiam a capacitação de profissionais de saúde.O kit é destinado a pacientes que ficam longos períodos hospitalizados e que enfrentam efeitos colaterais do tratamento, como a quimioterapia."É um desafio para os pais passarem para os filhos o que está acontecendo. E é importante que as crianças saibam a verdade para compreender melhor o procedimento e as etapas do tratamento. O kit ajuda a tirar o medo do desconhecido. A brincadeira ajuda nesse sentido", afirma Merula Steagall, presidente da Abrale.A organização lista como benefícios a contribuição para o bem-estar emocional, físico e mental da criança durante o tratamento e a melhora na comunicação com familiares e equipe de saúde. Mais O material traz ainda informações sobre a leucemia e seus desdobramentos, efeitos do tratamento e o que vai acontecer no hospital.Mais de 8.000 crianças já receberam o kit Dodói em hospitais como Instituto de Tratamento do Câncer Infantil (SP), Santa Casa de Misericórdia (SP), Hospital Federal da Lagoa (RJ), Hospital da Baleia (BH) e IMIP (PE).Com meta de arrecadar R$ 150 mil em um mês, a campanha #ExisteUmJeitoMelhor recebe doações em dodoi.abrale.org.br. | empreendedorsocial |
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] | Você já ouviu falar nos trabalhadores ocultos? Esse conceito foi minuciosamente descrito no estudo "Hidden Workers: Untapped Talent", publicado pela Harvard Business School em parceria com a Accenture, sobre o gerenciamento do futuro do trabalho.A análise descreve que o aumento da confiança na tecnologia e as mudanças demográficas moldaram as formas de contratar das empresas.Hoje, processos são desenhados para encontrar e selecionar candidatos "perfeitos", construindo um sistema que exclui enorme contingente de pessoas qualificadas. Incluindo cuidadores, veteranos, ex-detentos, pessoas com deficiência, entre outros cidadãos dos Estados Unidos —no país, a estimativa é de 27 milhões de "invisíveis"—, da Alemanha e do Reino Unido, países nos quais a pesquisa foi conduzida.O outro lado da questão é que essas mesmas empresas estão cada vez mais desesperadas por profissionais. Entretanto, à medida que continuam a buscar por pessoas com as habilidades "certas", colocam em risco a própria competitividade e perspectivas de crescimento.Outra reflexão do estudo é que se esses trabalhadores "escondidos" –ou não detectados pelos tradicionais processos de contratação– obtivessem chances de emprego, se mostrariam mais leais e com desempenho superior ao dos tais "perfeitos".Essa performance, aliás, aparece em diferentes métricas, revelando que não se trata de algum desvio do método de avaliação.A pesquisa aponta, inclusive, que os ex-invisíveis ultrapassam seus colegas em seis critérios: atitude e ética de trabalho, produtividade, qualidade do trabalho, engajamento, presença e inovação.Vale ressaltar que esses trabalhadores ocultos ou invisíveis não estão se escondendo deliberadamente. Estão procurando ativamente oportunidades de trabalho, mas permanecem excluídos pelo sistema automatizado de recrutamento. São tornados invisíveis sobretudo pelos processos de matriz tecnológica. Mais Eles experimentam angústia e desânimo quando enxergam que os esforços regulares da busca por emprego falham de forma consistente por conta do processo de contratação, que está mais preocupado em analisar o que candidatos "não têm" do que ver o potencial do que eles podem desenvolver.Essa jornada de talentos ignorados fica ainda mais surreal se pensarmos que muitas empresas estão enfrentando escassez de profissionais e relatam, frequentemente, dificuldade de encontrar, recrutar, contratar e reter pessoas talentosas.Em contrapartida, o levantamento, feito com mais de 8.000 profissionais em busca de oportunidades e com 2.250 executivos, revela que empresas que contrataram talentos ocultos reduziram em 36% as chances de enfrentar esse apagão de profissionais.São empresas que usaram o próprio talento de enxergar para além dos sistemas automatizados de recrutamento para transformar a própria cultura e ver potência.Essa jornada de talentos ignorados fica mais surreal se pensarmos que empresas estão enfrentando escassez de profissionaisCarambolaO subtítulo desse estudo –"talento inexplorado"– carrega, em essência, um drama que ultrapassa as fronteiras dos países pesquisados por Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin e Kristen Hines, autores da pesquisa.Mais do que dados, esse levantamento lança luz e traz um alerta para que líderes estejam atentos para a importância de melhorar as práticas não apenas de contratação, mas de treinamento para suprir lacunas de habilidades e melhorar a diversidade nas empresas.Esse é um ponto relevante porque a análise alerta que práticas de gestão historicamente têm contribuído para restringir a diversidade e perpetuar equipes com padrões de classes dominantes.Em parceria com Renato Prado, criei em 2013 a Carambola, negócio de impacto social que desenvolve tecnologia para a inclusão de diversidade no mercado de trabalho por meio um modelo invertido de educação, que gera retorno aos participantes e aos clientes.O objetivo era endereçar não somente a lacuna de profissionais para o mercado de tecnologia —esse setor carecia de uma solução sistêmica inovadora, de um novo olhar para enxergar a potência dos "invisíveis" brasileiros.Na Carambola, atuamos com atração e inclusão consistente de profissionais com diversidade, oferecemos a grandes empresas uma solução sistêmica, que maximiza a curva de "onboarding" de novos profissionais, enquanto capacita as duas pontas: gestores e candidatos para atuar nesses postos de trabalho. Mais Para isso, desenvolvemos trilhas de projetos de programação alocadas em uma plataforma adaptativa de ensino. Profissionais são qualificados pelos seus "hard" e "soft skills", se agrupando em trios complementares para uma aceleração de quatro meses.A empresa contratante tem, ao final do processo, uma equipe com nível técnico alinhado a demandas internas, profissionais preparados para integrar o time de funcionários da companhia e gestores comprometidos com o processo de inclusão e uma nova forma mais ampla de enxergar o profissional.Abandonar a inflexibilidade dos sistemas de recrutamento automatizados requer uma mudança do modelo mental dos gestores das empresas.Contratar profissionais diversos e combater a invisibilidade de uma parcela grande de cidadãos dialogam com a necessidade de uma aliança de toda a sociedade para vencer a desigualdade social por meio do combate ao desemprego e do fomento à geração de renda.É bastante racional pensar que incluir as pessoas em situação de vulnerabilidade está associado à real distribuição de renda na base da pirâmide via empregabilidade. | empreendedorsocial |
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] | Em "The Systems Work of Social Change" (Trabalho Sistêmico para Mudança Social, em tradução livre), François Bonnici e Cynthia Rayner dissecam experiências de organizações sociais em diferentes geografias.A Folha selecionou cinco exemplos de práticas organizacionais e táticas que levaram a mudanças em sistemas e efetiva transformação social em variados contextos: África, Ásia, Europa e Américas.Todos os casos são de empreendedores sociais membros da Fundação Schwab, da qual Bonnici é diretor-executivo. "É uma reformulação radical de como precisamos trabalhar para reimaginar o futuro", diz ele.Foco Hospeda programas de qualificação profissional, empreendedorismo e inovação que unem jovens em situação de risco em torno de suas experiências e paixão por tecnologia. Treinou 200 mil pessoas e incubou 3.500 empresas, criando 90 mil empregos.Contexto Exclusão econômica e social de comunidades negras devido ao apartheid. Nos arredores da Cidade do Cabo, o acesso à educação e a oportunidades é limitado, acarretando evasão escolar, surgimento de gangues, toxicodependência e envolvimento com tráfico.Approach sistêmico RLabs nasce de ONG criada para gerenciar aplicativo concebido por ex-membros de gangues como plataforma de aconselhamento. O mais importante era o senso de conexão entre os membros com experiências semelhantes.Com base nesse sentimento de unidade, jovens vulneráveis trilham novos caminhos e reconstroem suas trajetórias.Tática 1 Construir um "nós", que se origina de experiências compartilhadas e orientação para o futuro. Fortalecidos por uma identidade coletiva, os jovens permanecem conectados na jornada de aprendizagem.Tática 2 Oferecer oportunidade de conexão e exposição de sentimentos mais íntimos. Nesse processo, os participantes são capazes de reinterpretar sua trajetória em novo contexto para se direcionar a outros objetivos.Aprendizados Embora a prática de cultivar coletivos possa parecer lenta e sinuosa, organizações como RLabs estão "desacelerando para ir mais rápido", usando novas identidades coletivas para criar sistemas de ação que facilitam mudanças amplas. Conectar-se e refletir faz parte do processo de "pensar juntos". Facilitando-se essas conversas em vários níveis, chega-se à complexidade que o problema envolve e a novos modelos mentais.Foco Promoção dos direitos de trabalhadores informais, ao elevar participação nas esferas política, econômica e cultural. Já atendeu a 1 milhão de pessoas e a 50 mil famílias.Contexto Falta de proteção para os trabalhadores na economia informal. Vistos como flagelo, os ambulantes eram retirados pela polícia de ruas e mercados. Em Calcutá, a Operação Luz do Sol tirou 100 mil vendedores das calçadas para visita do primeiro-ministro do Reino Unido. A organização surge para combater esse tipo de ação e fomentar políticas.Approach sistêmico O fundador Arbind Singh percebeu que precisava mudar o estado de impotência dos ambulantes, a partir do reconhecimento de que se tratavam de parte vital da economia emergente da Índia. A organização passa a incubar cooperativas, sindicatos, associações e até empresas. Em duas décadas, 22 delas foram criadas, como entes autossustentáveis.Tática 1 Para garantir a aprovação da lei dos ambulantes, foram realizados protestos, petições e até greve de fome. Entre os avanços, fortalecimento de políticas participativas e comitês de vendas.Tática 2 Criar novos significados e valores, mudando a percepção de que os trabalhadores informais eram um incômodo, mas peça valiosa na economia urbana.Aprendizados Com as mudanças profundas no mundo do trabalho e o enfraquecimento dos sindicatos globalmente, o Movimento dos Trabalhadores Autônomos volta-se a todos os afetados pela precarização, percentual crescente da força de trabalho mundial.Foco Oferecer assistência médica domiciliar por meio de equipes de enfermeiros qualificados. São 10 mil profissionais e 70 mil pacientes, que se recuperam mais rápido ao usar o serviço.Contexto O sistema de saúde holandês, assim como muitos em todo o mundo, enfrenta o desafio de atender às necessidades de número crescente de pessoas que precisam de cuidados de longo prazo. Na década de 1990, o sistema passa por mudanças estruturais. Em vez de maior eficiência, caiu a qualidade do atendimento e diminuiu a satisfação de pacientes e funcionários, enquanto os custos aumentaram.Approach sistêmico Em 2006, o enfermeiro comunitário Jos de Blok ascendeu a gerente dentro do novo sistema. Descontente, ele percebeu que sua motivação vinha da solução de problemas dos pacientes. Fundou a Buurtzorg, que significa cuidado da vizinhança. Não se colocam como prestadores de serviço, mas como equipe de "resolvedores".Tática 1 Os enfermeiros da Buurtzorg buscam máximo grau de independência para pacientes. Trabalham em equipes de 10 a 12 pessoas, sem supervisão de escritório central nem de gerentes.Tática 2 Sustentar a motivação da equipe é a chave para um atendimento de qualidade a custos abaixo da média por profissionais capazes de desbloquear seu potencial de resolução de problemas.Aprendizados Equipes motivadas e capacitadas tornam as hierarquias tradicionais desnecessárias. Com estruturas de gestão enxutas, maior investimento é feito na linha de frente do atendimento.Foco Oferecer alternativa ao modelo de serviço social padrão, proporcionando a grupos de famílias uma plataforma de financiamento, pela qual é possível rastrear metas, acessar recursos e trocar conhecimento. Participantes relatam aumento de 22% na renda e redução de 55% nos subsídios em dois anos.Contexto A falência de serviços de assistência social. Na década de 1990, grande parte dos recursos era alocada para manter profissionais em tempo integral. Então gerente de um programa com mais de 100 assistentes sociais, Mauricio Lim Miller observou que esses serviços em vez de eliminar a pobreza, a tornavam tolerável.O setor existia para manter aqueles em posições de poder e não para ajudar os pobres. Sentia-se uma fraude ao ver famílias entrarem e saírem dos programas, enquanto ele e a equipe desfrutavam de um emprego estável.Approach sistêmico Filho de uma imigrante, Mauricio estudou as abordagens de apoio mútuo usadas pelas comunidades. Em 2001, criou abordagem alternativa: famílias de baixa renda se reúnem em grupos escolhidos em suas próprias redes pessoais e trabalham juntas para definir metas de poupança, emprego e geração de renda que atendam às necessidades individuais e familiares. O papel da organização é fornecer as ferramentas para as famílias resolverem seus próprios problemas.Tática 1 Circular dados entre os beneficiários, a partir de sistema de registro diário e mensal de gerenciamento de renda. Numa rede social interna chamada UpTogether, as famílias compartilham sucessos e fracassos, trocam conselhos e apoiam umas as outras. Mecanismos para atingir metas e motivar.Tática 2 Descentralizar tomadas de decisões, diante da percepção de que problemas sistêmicos e de difíceis respostas são menos complexos no nível individual.Aprendizados Organizações que operam com "economias de confiança" apostam que grupos com experiência comum ou imersão total num contexto podem navegar mais facilmente em sua própria complexidade. Constroem sistemas responsivos guiados por combinação de interesses próprios e de grupo que respondem aos problemas de maneira natural, criativa e eficaz.Foco Promover modelo de escola com alunos como aprendizes ativos e professores como facilitadores. Inspirou reformas educacionais em todo o mundo. Os estudantes apresentaram melhor desempenho e menores taxas de repetência e evasão.Contexto Na década de 1980, o sistema escolar colombiano sofria com as consequências do conflito armado e da falta da presença do Estado nas áreas dominadas pelas guerrilhas. Os moradores das áreas rurais eram mais impactados, ampliando a desigualdade educacional.Approach sistêmico A Escuela Nueva é um modelo que promove as crianças a criadoras ativas de conhecimento. Em meados de 1970, a fundação introduziu abordagem sistêmica para o currículo, treinamento de professores e participação da comunidade.Modelo que virou política nacional para 20 mil escolas. No final da década de 1990, a implantação foi interrompida. O sucesso do modelo e sua vulnerabilidade a mudanças políticas levaram a abordagem mais ampla, pela qual a FEN estabelece conexões entre escolas e países que desejam mudar sua abordagem educacional.Tática A Escuela Nueva responsabiliza as crianças pela sua própria aprendizagem, permitindo-lhes definir o seu próprio ritmo sob a orientação do professor e o apoio dos colegas. Pais e professores compartilham responsabilidades na administração escolar, criando novas conexões com diretores e gestores públicos.Aprendizados Nas unidades onde a Escuela Nueva foi introduzida, toda uma geração de crianças, junto com seus professores, pais e comunidades, desenvolveu novas expectativas sobre como deveria ser o ensino.Em 40 anos, o método ganhou reconhecimento internacional. Hoje, a FEN ampliou seu alcance como consultoria técnica do modelo Escuela Nueva, influenciando os sistemas nacionais de 16 países. | empreendedorsocial |
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] | Diversidade e representatividade são a marca do Empreendedor Social do Ano em Resposta à Covid 2021. A segunda edição do prêmio com foco no enfrentamento da pandemia no país tem entre as 12 iniciativas finalistas representantes do Nordeste e do Sul, ONGs grandes e pequenas, startups e negócios de impacto já consolidados.Dos 16 empreendedores sociais que chegam à final, 11 são mulheres e cinco negros. O concurso 2021 recebeu 317 inscrições para chegar aos empreendedores sociais do ano em quatro categorias. Mais Em Emergência Sanitária, o vencedor é Leonardo Letelier, com os Fundos Filantrópicos contra Covid-19. Adriana Mallet é a escolhida em Inovação para a Retomada pela Telemedicina SAS Brasil.Em Inclusão Social e Produtiva sagraram-se campeões Alan Almeida e Carla Cristina, casal à frente da {Parcas} Developers School.Na categoria Soluções Comunitárias, a vitória ficou com Stella Maris Monteiro, pelo projeto Mãe e Muito+.Os vencedores desta edição foram selecionados entre 12 finalistas, três em cada categoria, por um júri composto por personalidades e especialistas. Entre os jurados de 2021, estão a cientista Jaqueline Góes, o infectologista Esper Kallás e a filósofa Djamila Ribeiro, colunista da Folha."Acredito no poder que as histórias têm de transformar vidas e que o empreendedorismo social tem papel fundamental para dar protagonismo àqueles que planejam converter grandes ideias em ações de impacto coletivo", afirma Alexandre Maioral, presidente da Oracle Brasil, um dos jurados 2021."O prêmio tem papel importante de dar visibilidade a projetos transformadores para eles expandirem esses sonhos por todo o país."Roberta Faria, fundadora da Editora Mol, vencedora da premiação em 2018, também se emocionou com o conjunto dos finalistas."Foi um presente inesquecível participar do júri", afirma a empreendedora social que integra a Rede Schwab, parceira da Folha na premiação desde 2005.Celso Athayde, fundador da Cufa e CEO da Favela Holding, foi o brasileiro escolhido neste ano para integrar a comunidade de inovadores sociais da Fundação Schwab, como um dos destaques da primeira edição do prêmio com foco na crise da Covid-19."Empreendedores sociais são força motriz de inovações que melhoram a vida das pessoas em todo o mundo. E desempenharam papel relevante no Brasil e no mundo na criação de respostas para a crise da Covid e para uma retomada mais inclusiva e sustentável", diz Hilde Schwab, presidente da Fundação Schwab, uma das comunidades do Fórum Econômico Mundial. Mais Para Sérgio Dávila, diretor de Redação da Folha, a segunda edição do Prêmio Empreendedor Social em Resposta à Covid-19 neste ano é especial por dois motivos."O primeiro é que celebramos os 100 anos da Folha em 2021. O segundo é que neste ano comemoramos também os 10 anos da Rede Folha de Empreendedores Socioambientais. Marcos importantes de uma trajetória para reconhecer e dar visibilidade àqueles que buscam solucionar problemas brasileiros."Segundo Dávila, o conjunto de finalistas mostra força e comprometimento para responder aos desafios que a crise sanitária trouxe ao país, com o aumento da desigualdade e a marca trágica de mais de 600 mil mortos em um ano e meio de pandemia."ONGs, movimentos e negócios de impacto social demonstram que a sociedade civil organizada pode fazer muito e contribuir com governos e empresas na construção de um país mais justo", afirma.Maior concurso do setor na América Latina, o Empreendedor Social se reinventou para ter ainda mais presença nas redes sociais e em todas as plataformas da Folha."O evento 2021 é uma plataforma de visibilidade ao empreendedorismo social como motor de transformação de um Brasil que realiza e reage diante da crise sanitária mundial", avalia o publicitário Joca Guanaes, integrante do comitê curador desta 17ª premiação. "É uma honra e uma alegria contribuir com um evento tão importante no ano do centenário da Folha".O Brasil que emergirá após essa crise social e econômica sem precedentes é resiliente. "Uma resiliência que está na atuação inspiradora dos 12 finalistas, na resiliência dos heróis da linha de frente da saúde, das nossas instituições e do povo brasileiro", conclui Dávila."Exemplos reportados cotidianamente pela Folha em seus 100 anos de história e de jornalismo profissional, ao cumprir o dever de informar e de fortalecer a nossa democracia."A edição 2021 do Empreendedor Social do Ano em Resposta à Covid-19 tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit. E conta com parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global, Prosas e UOL. | empreendedorsocial |
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] | O posto de saúde em Porto Alegre é a "casa" de Raquel Michels da Rosa, 59, há mais de 20 anos. É de lá que a enfermeira obstetra que luta pelos direitos das mulheres da comunidade viu a pandemia chegar.Com apoio dos Arquitetos Voluntários, iniciativa liderada por Daniela Giffoni e Bianca Russo que foi finalista no Prêmio Empreendedor Social em Resposta à Covid-19, ela garantiu que o posto não tivesse surto interno e ganhou reforma que deixou sua "casa" ainda mais acolhedora. Sempre gostei de trabalhar com mulheres. O que chama a atenção é a desassistência que elas têm no parto. Seus direitos são tolhidos. Não há incentivo ao empoderamento do seu corpo.Isso me motivou a trabalhar como enfermeira obstetra. E há 20 anos estou no posto de saúde Parque dos Maias, em uma comunidade carente da zona norte de Porto Alegre.Esse lugar me escolheu, e eu o escolhi, questão de afinidade. Aqui eu me sinto em casa.Veio 2020. As grávidas ficaram com medo, pois bebês nasceriam com ou sem pandemia. Uma pessoa ofereceu um apartamento vazio e ali montamos um ambulatório de atendimento pré-natal. Mas ainda tinham todos os outros pacientes.O posto fica numa praça, com chão de terra batido e uma única porta de entrada. As pessoas esperavam do lado de fora. Como evitaríamos a contaminação na pandemia? Nem hospital estava dando conta, imagina nosso posto.A gente viu o que os arquitetos estavam fazendo nos hospitais. Enviamos o nosso projeto. E elas vieram em abril.Conheceram o espaço, souberam das nossas intenções de modificar a entrada da unidade para organizar o atendimento de pacientes com Covid. E foram além.Pavimentaram, colocaram toldo e bancos lá na frente. Dividiram em áreas verde e vermelha. Fizeram consultórios e sala de apoio. Pintaram, sinalizaram e embelezaram. Elas até criaram uma sala de descompressão. Mais Temos que estar fortes na frente dos pacientes. Estamos há muito tempo nessa comunidade, temos vínculos, conhecemos as famílias, participamos de perdas.Enquanto tu és ombro para outros chorarem, tu tens que estar firme. Então é bom ter um lugar para soltar um pouquinho os ombros.A gente vê arquitetura como fazer casa bonita, prédio diferente, tem esse imaginário. E não percebemos a diferença que faz na saúde um local bem projetado, em que movimentos do paciente e do profissional são pensados.A equipe se sentiu valorizada. Uma senhora disse que parecia atendimento particular. A reforma manteve a unidade saudável, foi a única que não teve surto interno de Covid.As palmas na janela foram boas e nos valorizaram. Mas a ação prática de pessoas que deixam seu afazer para dar apoio concreto para equipes de saúde que estão na fronteira, na periferia, deu sentido ao que estávamos fazendo.Se tem uma palavra que ficou disso tudo na nossa vida, foi dignidade. | empreendedorsocial |
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] | Há 40 anos no Jardim Colombo, a diarista Maria Gorete Ribeiro, 53, perdeu o marido na pandemia. No mesmo período, participou do projeto Fazendeiras, da arquiteta Ester Carro, que levou cursos de empoderamento feminino para a comunidade.Com as aulas, realizadas nas casas das próprias moradoras da favela, Maria Gorete reformou seu banheiro e fez um quarto de bebê. Em depoimento à Folha, ela conta como enxerga a viela como parte de seu quintal e como aprendeu a fazer "o que homem faz" para seguir a vida. Minha mãe trabalhava em obra, gostava de serviço pesado. Nosso primeiro barraco foi ela quem fez, depois o pessoal foi chegando.Eu nasci em Pernambuco, vim para São Paulo com dois anos de idade. A mãe foi cedo, teve um AVC aos 38. Não sabia que estava passando mal, achei que era fome.O corpo ficou em casa três dias, era no alto e as portas estavam trancadas. Eu e meus irmãos colocamos fogo em um papel para atrair os vizinhos.Fomos criados pela minha tia, que era severa, maltratava a gente. Estudei pouco, não tive uma educação correta. Fui trabalhar em casa de família.Aos 18, casei. Parei para cuidar das filhas. Tenho quatro filhos mais as netas. Casei de novo e deu certo, fiquei 30 anos com ele.Digo fiquei porque ele nos deixou agora em janeiro. Meu marido estava acima do peso, fumava e bebia muito. Não foi Covid. Teve dias que fiquei baqueada, só queria ficar deitada, mas passa, fica a saudade.Eu moro no Jardim Colombo há 40 anos. Em comunidade você tem que viver bem com Deus e o diabo.Umas meninas viviam fumando aqui do lado. Dia desses minha gata estava deitada na porta. Mostrei para elas e falei que tinha desmaiado com a fumaça. Nunca mais apareceram. Não é tudo com grito.Eu gosto de cuidar da comunidade, ajudo como posso. Limpo a viela quase todo dia. Também lavo, mas agora a água está faltando.Apesar da coleta, as pessoas jogam lixo onde não deve. Nós não temos quintal, então a viela é o nosso quintal.Essa casa era só um barraquinho, um cômodo, o piso era o grosso da rua. Não tinha porta, meu filho amarrou um bambu. Teve uma chuva forte e perdemos tudo. Reconstruímos com ajuda do meu patrão.Na pandemia, consegui o auxílio do governo. Agora vai ter outro nome, né? Tive muita ajuda da Ester e do Ivanildo, da Associação de Moradores. Cesta básica, cartão alimentação, foi uma bênção, a cesta de legumes chega até hoje. Mais Entrei no projeto Fazendeiras, fiz curso de azulejista e coloquei piso no banheiro. Aprendi a deixar chão nivelado, mexer massa, assentar azulejo, tudo o que homem faz.É um trabalho pesado. Até fiz um quarto enorme para um bebê. Assim ganho dinheiro e tenho uma profissão.Também dei uma oficina de vaso de cimento para os moradores no festival de cultura no parque. Faço tapeçaria em quadro, gosto de pintura. Outro dia achei folhas de palmeira na rua, pintei, fiz um arranjo lindo para minha sala.E, quando aparece uma faxina, uma roupa para passar, eu também vou. Trabalho no que aparecer, mas queria fazer o que gosto.Meu sonho é abrir um orquidário para vender plantas e vasos. Quem sabe um dia? | empreendedorsocial |
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] | Ex-moradora de rua, Keth Alvarenga, 38, tornou-se uma microempresária ao criar uma empresa de entregas de bike, que oferece seus serviços na plataforma Pertinho de Casa.A iniciativa liderada por Alice Freita, da Rede Asta, foi finalista na categoria Inclusão Social e Produtiva do Empreendedor Social 2021. Nasci em São Paulo, no Pro Morar Teotônio Vilela, Sapopemba (zona leste). Meu pai era pedreiro e minha mãe, doméstica. Éramos oito irmãos. Para minha mãe, meu boletim não tinha significado. Para ela o que tinha significado era comida na mesa. Meu pai queria que eu fosse costureira, não acreditava em universidade.Mas eu frequentava a igreja mórmon [Igreja de Jesus Cristo dos Santos dos Últimos Dias], onde havia muito incentivo à educação. Perguntavam: Que faculdade você vai fazer? Comecei a pensar nisso.Eu me casei e praticamente no primeiro dia já apanhei. Tive meu filho mais velho, Caio [hoje com 12 anos], mas alguns anos depois consegui sair desse casamento abusivo. Fiz o Enem e consegui uma bolsa para estudar Direito pelo ProUni, já no final do relacionamento. Ele disse: ou eu ou o curso. Já estava decidido.Terminei o curso, mas não consegui trabalho na área. Eu me casei de novo, tive o Kevin [hoje com 3 anos], e me separei. Fui trabalhar em uma construtora, que me deu calote. Sem renda, não conseguia pagar o aluguel e fui despejada.Voltei à casa da minha mãe, onde fiquei por alguns meses, mas descobri que lá meu filho mais velho sofria abusos sexuais. Eu denunciei a situação e fui expulsa de casa; o Caio foi ficar com o pai e eu fui morar na rua, na Praça da Sé [centro de São Paulo] com o Kevin. Mais Com o pequeno nas costas, cheguei a cogitar me jogar na frente de um ônibus, mas aí pensei: não tenho mais nada a perder, daqui só pode melhorar. Consegui ir morar em um abrigo com meus filhos.Fiquei sabendo do curso do Instituto Aromeiazero, chamado Viver de Bike. Ao final dele ganhei uma bicicleta e comecei a fazer entregas. Ainda morava no abrigo quando montei a Fek Transportes.Conheci o Marcelo Romoff do Instituto Center Norte e ele me perguntou: do que você precisa? Eu falei: de trabalho. Ele tinha falado com a Alice Freitas da Asta e sugeriu que eu me cadastrasse na Pertinho de Casa. Hoje fazemos entregas a pé e de bike.Tenho entregadoras que são mães solo como eu e podem trabalhar perto de casa, em horários flexíveis. Gera renda para elas sem que tenham que fazer um investimento inicial e sem a precarização dos apps de entrega, em que pais de família muitas vezes cruzam a cidade de moto e se arriscam para ganhar R$ 5, R$ 10.Graças ao apoio inicial do aplicativo, a empresa vem crescendo e já temos uma filial em Minas Gerais. Um parceiro cuida dos contratos, e assim ajudamos mais famílias.microempreendedoraGraças ao apoio inicial do aplicativo, a empresa vem crescendo e já temos uma filial em Minas Gerais. Um parceiro cuida dos contratos, e assim ajudamos mais famílias.Na Pertinho de Casa, nós podemos entregar os produtos de outras empresas do mesmo bairro, movimentando assim a economia local e priorizando a vida. | empreendedorsocial |
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] | O infectologista e intensivista Leandro Moura, 37, viveu duas realidades na maior crise sanitária do Amazonas. Primeiro, ele atuou no atendimento a pacientes com Covid-19 no hospital Delphina Aziz, que chegou a ter o terceiro maior número de leitos de UTI (180) para infectados no país.Neste ano, quando Manaus virou epicentro da doença, agravado pela falta de oxigênio e a variante P.1 do vírus, o médico já trabalhava como diretor técnico do hospital.E diz que toda a ajuda, como a dos Fundos Filantrópicos contra a Covid-19, do empreendedor social Leonardo Letelier —vencedor da categoria Emergência Sanitária do Prêmio Empreendedor Social 2021—, foi crucial. Vivi coisas nesta pandemia que eu não quero viver nunca mais. Primeiro, na linha de frente. O Delphina Aziz era um hospital portas abertas para atendimento pediátrico e adulto. Com pandemia, virou referência e apoio da rede para casos de Covid. Mais Foram coisas inesquecíveis. A gente organizou tudo, redesenhou fluxos, preparou equipes. Mas, quando chegou o primeiro paciente de UTI, a reação de todos foi a de sair do local. Era a ficha caindo para os dias difíceis que viriam e vieram, num volume muito maior.E eu queimei a largada. No início, peguei o vírus influenza. Até pensei que fosse Covid. Tive febre, dor no corpo. Fiquei mal. Mas fiz teste e não era. Então a minha família ficou preocupada, em especial a esposa, pensando o que seria de mim se pegasse Covid.Depois, foi viver de perto cada onda da Covid, pacientes intubados, ventilação mecânica, perdas, a dor de profissionais e das famílias. Mais Aí me tornei diretor técnico do hospital. E veio o pico de janeiro, com a questão da White Martins e da falta de oxigênio.Quando se está na linha de frente, termina seu plantão e acabou. Mas na gerência não. Passei a ter ansiedade, porque a gente tinha que controlar insumos, falar com secretaria, ministério, equipes.Foi como uma guerra, porque, só na questão do oxigênio, a gente fazia conta a todo instante. Tinha dia que o suficiente era para mais quatro, seis horas de abastecimento. Era uma contagem a todo instante e tinha a variante, que mudava o que a gente conhecia sobre o vírus no paciente.Não daria para dimensionar as perdas se tivesse sido interrompido o abastecimento de oxigênio com mais de 400 pacientes internadosdiretor técnico do hospital Delphina AzizReforço que a ajuda que chegava de todos os lados, Exército, FAB, governo e Fundos Filantrópicos, salvou vidas, porque não daria para dimensionar as perdas se tivesse sido interrompido o abastecimento de oxigênio com mais de 400 pacientes internados.Uma das nossas estações sofreu rachadura e ficou parada por algum tempo para reparo. Os 50 cilindros de oxigênio dos Fundos foram decisivos, como kits de nanômetros e fluxômetros e EPIs, que evitaram que pacientes fossem intubados. A resiliência foi comum entre todos, pois não só janeiro foi difícil. A gente usou 180 leitos de UTI Covid, 168 de enfermagem, 56 do hospital de campanha, 10 da Sala Vermelha.Registramos 8.000 altas e não tivemos óbito por falta de oxigênio. E, graças a Deus e à vacinação, hoje temos 30 leitos de UTI Covid. | empreendedorsocial |
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] | A estilista carioca Ligia Parreira, 40, trabalha com moda há 17 anos e viu na pandemia toda sua jornada e negócios --como a marca de roupas Devassa, a loja Pop Afro e o coletivo AfroCriadores--, serem ameaçados.Graças ao Movimento Black Money, conseguiu informatizar seu empreendimento, receber aporte para que ele seguisse de pé e, ainda, se sentisse apoiado para continuar com sua atuação colaborativa entre negros. Conheci o Movimento Black Money a partir da Nina Silva como influenciadora. Acompanho há um tempo o trabalho dela principalmente em ações afirmativas nas comunidades negras.Isso foi me incentivando a estar dentro de um grupo de parceria econômica que valorizasse esse processo de conscientização e união entre os empreendedores negros.Falar sobre consumo preto nunca foi uma coisa muito didática para mim. A ideologia do black money falada pela Nina Silva deixou isso mais claro, fácil de entender.Trabalho com moda há 17 anos. E comecei após terminar o curso de publicidade e propaganda na ESPM. Em 2003, criei minha própria marca de roupas, a Devassa, e, a partir de então, não deixei mais de empreender. Mais Em novembro de 2019, ao lado da minha sócia, Ignez Teixeira, lançamos a Pop Afro, loja colaborativa no Madureira Shopping, que fica na região norte do Rio de Janeiro.A nossa loja segue a mesma filosofia do Movimento Black Money: ela é uma engrenagem nesse processo de colaboração financeira entre negros.Precisamos nos apoiar ou ficaremos à mercê dos outros. No Carnaval de 2016, por exemplo, a Devassa lançou uma fantasia inspirada nos saquinhos de pipoca vendidos em carrinhos nas praça. Fizemos ensaios fotográficos e aparecemos em sites.Com o apoio do Black Money, foi possível ao nosso negócio continuar de péestilistaEm 2020, uma marca famosa fez uma fantasia igual a nossa. Esse episódio me mostrou como marcas grandes encaram negócios criados por negros. Preferem propor o nosso apagamento do que ajudar e incentivar parcerias.Já o nosso estabelecimento une todo tipo de negócio criado e vendido por negros e que esteja voltado ao varejo, seja artesanato, cosmético, seja peças de decoração. Na verdade, gostamos de dizer que fomentamos o "afronegócio", em que dividimos proporcionalmente o valor entre os parceiros.E não tinha como ser diferente, estamos instalados em um shopping onde, à primeira vista, podemos dizer que 90% das pessoas são negras. Madureira é o berço do samba, do charme, tem a cultura preta carioca na pele.Quando a pandemia do novo coronavírus começou, as vendas do nosso negócio sofreram muitos impactos. Com as lojas fechando, incluindo a nossa. Nós não estávamos em condição de informatizar o negócio. Foi aí que nos inscrevemos no "Impactando Vidas Negras", do MBM. Durante três meses, recebemos um auxílio que foi importante para o empreendimento todo.Com o apoio do Black Money, foi possível ao nosso negócio continuar de pé.E também entendo que iniciativas como essa são importantes para negócios em tempos de crise, principalmente para empreendimentos pequenos como o nosso. | empreendedorsocial |
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] | Foi no embalo de ritmos e canções brasileiras famosas que o Prêmio Empreendedor Social do Ano em Resposta à Covid-19 apresentou seus finalistas e vencedores na noite da terça-feira (30).Em transmissão pela TV Folha, as artistas Livia La Gatto e Renata Maciel cantaram paródias de Timbalada a Gilberto Gil para contar a história dos 12 finalistas da premiação.Os apresentadores Adriana Couto e Leo Madeira conduziram a cerimônia virtual do auditório da Folha, tendo ao fundo a vista noturna de São Paulo, que se vislumbra do 9° andar do prédio do jornal.Os campeões das categorias Emergência Sanitária, Inclusão Social e Produtiva, Inovação para a Retomada, Soluções Comunitárias e Escolha do Leitor foram revelados ao longo de cinco blocos.Leonardo Letelier (Fundos Filantrópicos contra Covid-19), Alan Almeida e Carla Cristina (Aceleradora dos Parças), Adriana Mallet (Telemedicina SAS Brasil) e Stella Maris Monteiro (Mãe e Muito+) foram, respectivamente, os vencedores em cada categoria, de acordo com a escolha do júri.Na melodia de 'Roda Viva', de Chico Buarque, a iniciativa Robótica Espacial nas Escolas, que leva curso para alunos de escolas públicas, se tornou 'Robô grande, robo pequeno/Alex criou esse jogo/Que agora tem até missão.'"Gita", de Raul Seixas, emprestou seus acordes para Stella Maris, a Tia Stellinha, vencedora com o projeto Mãe e Muito+: 'Eu sou mãe de cinco filhos/E também já fui camelô/Consegui fazer faculdade/E mãe e muito mais hoje sou.'A premiação contou com minidocumentários gravados com os finalistas, mostrando o impacto de suas ações. Trouxe ainda depoimentos dos padrinhos e madrinhas das causas sobre o mundo pós-pandemia — artistas como Claudia Raia, Ingrid Guimarães, Ivete Sangalo, Giovanna Lancelotti e Xuxa Meneghel."Depois de ver tantas iniciativas que pareciam um milagre, é impossível não ficar otimista", disse Regina Casé, em vídeo, logo na abertura da transmissão.Assim que eram anunciados, os vencedores foram chamados pelos mestres de cerimônias para uma entrada ao vivo, por videoconferência, para celebrar e agradecer."Vocês trabalharam em um desafiador e até mesmo adverso ambiente, vocês persistiram não obstante frustrações", disse Hilde Schwab, presidente da Fundação Schwab, correalizadora do prêmio. "E coletivamente transformaram a vida de milhares no Brasil e ao redor do mundo." Mais Porta-vozes dos patrocinadores desta 17ª edição também participaram com mensagens em vídeo, destacando o papel dos empreendedores sociais na pandemia e também na retomada."Que possamos aprender com este trabalho coletivo pra enfrentar os inúmeros desafios sociais que temos no país", afirmou Paulo Boneff, gerente geral de responsabilidade social da Gerdau."O olhar de oportunidade no contexto de crise mostra toda a potência que temos como sociedade para resolver problemas complexos de forma criativa e efetiva", disse Carla Crippa, VP de relações corporativas da Ambev.Para Daniela Redondo, do Instituto Coca-Cola, os empreendedores sociais "trouxeram soluções inovadoras focadas em questões críticas de saúde e inclusão produtiva"."A principal contribuição dos empreendedores sociais foi agilidade e capilaridade em alcançar os menos favorecidos", afirmou Marcos Bicudo, presidente da Vedacit.Já Rafael Lucchesi, diretor geral do Senai, espera que o Brasil que vai emergir da pandemia seja um país que cuide mais das pessoas. "A agenda sanitária será o legado."A cerimônia pode ser assistida no YouTube da TV Folha. No encerramento da premiação, Livia La Gatto e Renata Maciel deram uma palinha para 2022, em uma paródia de "Palco", de Gilberto Gil. "Ano que vem tem mais." Mais O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | "Meu brother, é você mesmo? Por onde andava o branco mais preto da Bahia?" Assim Reinaldo Pamponet, 49, foi saudado ao fazer uma visita ao centro histórico de Salvador nas últimas férias de julho, oito anos depois de ter encerrado as atividades da Eletrocooperativa, ONG que ali funcionou de 2003 a 2013.O morador fazia festa ao reencontrar o ex-executivo da Microsoft que transformou um sobrado do Pelourinho em uma usina de produção cultural digital.Foi com essa imagem fabril que Regina Casé definiu a ONG, ao gravar um programa sobre o misto de estúdio e produtora audiodigital fundado por Pamponet."O tambor afro foi o primeiro computador da humanidade. Passava mensagens, organizava ritos, anunciava inimigos e quando ia chover. Comunidades na Bahia ainda se comunicam assim", diz o baiano radicado em São Paulo.Pamponet fez uma mudança drástica de carreira. Trocou o crachá numa gigante de tecnologia pelo de empreendedorismo social, ao se reconectar com as origens e a influência de blocos afro como Olodum, Ilê e Muzenza do Reggae."Como a gente junta o computador ao tambor? A ancestralidade e a modernidade?", indagava o executivo, em plena crise dos 30, a amigos como Dudão Melo, apresentador do programa Jazzmasters; o publicitário Mário Zorzella; e Fernando Ferrel, produtor que trabalhou com Charlie Brown Jr. e Spice Girls.O quarteto varava madrugadas em papos que deram origem ao projeto social e a uma tecnologia de inclusão replicada em cinco países. "A música nos uniu", diz Pamponet, sobre os parceiros mobilizados diante de reflexões como o fim da indústria fonográfica. Como é que ficam as pessoas que dependem dela?Como a gente junta o computador ao tambor? A ancestralidade e a modernidade?NoonApp"O estúdio público no Pelourinho tangibilizou nossas inquietações", afirma Zorzella. Nessa jornada subindo e descendo a ladeiras do Pelourinho, Pamponet se inspirou em mentores como Cesare La Rocca, o italiano que fundou o lendário Projeto Axé e faleceu em setembro, aos 83 anos. "O Axé foi o referencial da nossa metodologia. É a base da arte-educação brasileira."Caminho que influenciou política pública. A Eletrocooperativa ganhou edital do Ministério da Cultura para desenhar novo modelo de inclusão digital na gestão Gilberto Gil.Duas décadas depois, o publicitário avalia como natural o percurso do ex-sócio na era digital. "Reinaldo é visionário. Era uma evolução natural sair do Pelourinho e ganhar o mundo com um projeto de distribuição de renda focado na indústria criativa."Nessa nova empreitada, Pamponet tem como sócia a mulher, Suzana, 51, mãe de seus dois filhos, Tomás, 18, e Joana, 14. Em 2010, o casal concebeu a plataforma Itsnoon, que nasce como negócio social para integrar demandas de pessoas, instituições e empresas no mundo digital. "Nossa vocação sempre foi potencializar pessoas", define Suzana. Mais Graduada em administração pela FGV, ela passou por agências, como F/Nazca e Talent. Em 2012, já freelancer, atuava como interface com o mercado para viabilizar projetos com clientes como Natura e Vivo.A empresa social financiava 50% dos custos da ONG, que nos dois primeiros anos foi mantida com economias do casal. "Nós éramos classe média metidos a filantropos. Nunca deixamos de fazer por não ter dinheiro", diz Pamponet. "Isso faz parte da nossa essência", completa Suzana.Em 2013, o casal decide encerrar as atividades da ONG. "Foi difícil fechar quando ia bem, com parcerias com governos", explica Suzana. "Não queríamos virar uma instituição do terceiro setor por si só. Cumprimos nossa missão."Era hora de mergulhar em novos ambientes de inovação. Em 2015, aceitaram convite da Prefeitura de Auckland, na Nova Zelândia, para colocar de pé o projeto Upsouth. "Aplicamos nossa tecnologia para criar uma comunidade online de engajamento cívico, conectando a prefeitura com os cidadãos para resolverem juntos questões da cidade", explica Suzana.Aplicamos nossa tecnologia para criar uma comunidade online de engajamento cívico, conectando a prefeitura com os cidadãos para resolverem juntos questões da cidadeempreendedora social, cocriadora da plataforma digital NoonAppA plataforma foi reconhecida como solução para governos em todo o mundo pelo Global City Teams Challenge, promovido pelo Departamento de Comércio dos EUA."Para sermos uma smart city temos que investir em smart people, e fizemos isso ao aprender a falar a língua dos cidadãos e trocar valor com eles", afirma Gael Surgenor, diretora do projeto Upsouth, sobre a tecnologia social "made in" Bahia.A família Pamponet se mudou para Waiheke Island, ilha onde vivem 8.000 moradores, muitos estrangeiros e ex-hippies. Matricularam os filhos na escola pública onde aprenderam a língua maori. Pamponet virou técnico de futebol do time local. "Vimos de perto o poder efetivo do capital social, de como construir uma sociedade com valores e o papel de cada um em prol da comunidade", pontua Suzana.Depois da experiência australiana, a família passou temporada na Califórnia, no universo tecnológico do Vale do Silício. "Lá tivemos a ideia do aplicativo", lembra Suzana. O casal frequentou cursos abertos na Universidade Stanford sobre o futuro da internet, blockchain e novos modelos de sociedade na era digital. Depoimento de uma pessoa beneficiada pelo projeto De volta a São Paulo em 2018, começaram a fazer o protótipo do NoonApp, lançando em 2020, na pandemia."Após a experiência na Nova Zelândia, trabalhando com pessoas comprometidas com o desenvolvimento da cidade e do país, encontramos um Brasil em frangalhos", compara Pamponet. "Enquanto o país da Oceania era referência positiva no enfrentamento da Covid-19 no mundo, disputávamos o ranking de pior gestão da crise sanitária."Em meio a isolamento social e medo, a dupla usou a simbologia da vacina para estimular o time e acelerar a criação do aplicativo, uma ferramenta de geração de trabalho e renda. "Criamos uma vacina digital para saúde mental, inteligência coletiva e dar dignidade a todos", diz Suzana.Por meio de colabs, desafios propostos por empresas ou pessoas físicas, a Noon remunera os participantes com moedas digitais, que viram reais."A proposta é de uma plataforma onde pessoas expressam ideias e criações com o objetivo de ganhar dinheiro", resume Reinaldo.Itsnoon significa meio-dia em inglês. "Momento do dia em que ninguém faz sombra pra ninguém. Tem gente talentosa sem lugar ao sol", diz ele. "Nosso propósito nasce daí, de propor à sociedade que talentos não sejam escondidos." Suzana Pamponet, 51, e Reinaldo Pamponet, 49, são os vencedores da Escolha do Leitor, categoria de voto popular do Prêmio Empreendedor Social em Resposta à Covid-19 em 2021.O casal que deixou o mundo corporativo para criar uma rede social com propósito foi destaque ao usar sua plataforma colaborativa para gerar renda e fortalecer a saúde mental na pandemia.A Escolha do Leitor ofereceu ao público a chance de conhecer os 12 finalistas do Prêmio Empreendedor Social 2021, votar e doar em suas favoritas. A votação ficou aberta de 29 de outubro a 29 de novembro em folha.com/escolhadoleitor_2021.Ao todo 317 projetos se inscreveram nesta segunda edição com foco no enfrentamento da pandemia da premiação realizada pela Folha em parceria com a Fundação Schwab.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | No meio do ano passado, com escolas fechadas por causa da Covid, Alexandre Rodrigues de Carvalho, 40, conhecido como Alex Roger Wytt, ficou comovido com uma reportagem sobre um garoto que vendia doces para comprar um celular.O sonho dele era ser um técnico de robótica, e Alex decidiu viajar a Abadia de Goiás (GO) para entregar-lhe um kit.Ali entendeu algo que mudaria os rumos de seu trabalho com tecnologia e educação. "Fiz a entrega e vi que tinha uma limitação para avançar. Era inviável mandar kit para cada aluno. E se tivesse tudo numa simulação virtual?"Alex já tocava iniciativa para ensinar robótica em 34 unidades com aulas presenciais e atuações em escolas privadas. "Mas foi nessa visita, no meio da pandemia, que resolvemos fazer a transição do analógico para o virtual para chegar mais longe, em áreas pobres, quilombolas", diz.Assim nasceu o programa Robótica Espacial, com a aposta de um simulador virtual para o desenvolvimento e programação de robôs, como um rover da Nasa usado para explorar a Lua.Pelo celular, computador ou tablet, milhares de estudantes de escolas públicas já acessaram o curso desenvolvido pela Bebyte, startup criada por Alex.Algumas preocupações se impuseram, a começar pela possibilidade de um acesso disseminado pelo país. Era necessário que a plataforma não fosse restrita a aparelhos mais avançados e tudo foi adaptado para qualquer modelo de celular ou computador. Depoimento de uma pessoa beneficiada pelo projeto Outra inquietação tinha relação com a história de Alex, que largou a escola, ainda na 8ª série, assim que teve os primeiros contatos com programação em um emprego de office boy. "Não posso dar só uma aula, isso tem que conseguir ser melhor que os jogos."Alex diz que é preciso falar a língua de crianças e jovens. A plataforma gameficada busca essa pegada, com atividades que vão desde a criação de um avatar do usuário a lições que simulam um robô. Tudo o que aluno faz no celular ou computador, como montar impressora 3D, é igual à tarefa física. Mais Ele fala com empolgação de quem está diante de uma plateia --mesmo em conversas telefônicas. O tom de suas palavras se assenta em um conteúdo atraente: ele fala de programação, robôs espaciais, tecnologia para crianças de escolas públicas e futuro.É preciso inspirar, encantar, mas sobretudo, é urgente realizar, repete. "Aprender é se realizar. E tudo que se faz vira parte do processo de aprendizado e o aluno leva para a vida toda", diz ele, pai de três filhos.Nascido e criado em uma comunidade carente de Macaé (RJ), Alex leva o aprendizado das primeiras experiências com tecnologia naquele primeiro emprego. "Foi uma chave que virou, comecei a pensar por variáveis."Recorda-se do que a pessoa com que trabalhava dizia frente a um problema: Isso não é o final, existem várias formas de resolver esse erro. "O problema não é fim, pensei, então para qualquer situação há formas de contornar. Isso fez toda diferença", afirma. Mais A noção de que o erro é só parte do caminho ajudou a superar dificuldades da infância e o acompanha. Filho de mãe adolescente e solteira, cresceu em um ambiente pobre e cheio de complicações. Começou a trabalhar antes dos 10 anos para ajudar no sustento da casa e das duas irmãs.Alex tem recordações de bons professores que o inspiraram, como um de geografia. Mas, da escola abandonada precocemente, ficaram lembranças de ataques sofridos por ser entendido como estranho, diferente e até louco."Treinava na frente do espelho olhar nos olhos porque quem não fazia isso era considerado maluco. Aprendi a lidar com isso." Só adulto teve o diagnóstico de transtorno do espectro autista.Autodidata, com menos de 18 anos desenvolveu uma máquina de recarga de cartuchos de impressoras. O ramo de escolas de informática surgiu no Espírito Santo, onde o empreendedor foi parar em uma busca pelo pai biológico.O negócio progrediu para serviços de provedor de internet em projetos do setor imobiliário, que, em 2018, sentiu a crise econômica. Apostou então em soluções digitais para empresas e decidiu embarcar em um "voo louco" para a China.Soube de uma feira de tecnologia e no mesmo dia comprou a passagem, relata empolgado. Lá visitou fornecedores e entrou em contato com o que se passava na fronteira do conhecimento."Aprendi inglês no meio do caminho. Comprei dicionário e bloco de notas e comecei a pensar em variáveis do que iriam perguntar, o que comer."Nos Estados Unidos, onde também viveu, desenvolveu em 2014 um jogo que fez sucesso no Brasil, em que colocou personagens da política como heróis e vilões.De volta ao Brasil, investiu no Robótica Espacial, projeto encampado pela UnB (Universidade de Brasília). Recursos de cerca de R$ 2 milhões do FNDE (Fundo Nacional de Desenvolvimento da Educação) possibilitaram a aplicação em escolas públicas.Toda criança nasce gênio, mas perde superpoder pela falta de estímuloBebyte"As mudanças que eles fizeram para rodar em qualquer celular foram importantes", diz o professor José Carneiro, da UNB. Coordenador do projeto, ele avalia também positivamente a construção de uma linha pedagógica dentro do curso virtual.A plataforma chegou a bons resultados: 84% das crianças com desempenho satisfatório de aprendizagem. "Significa que, quando as crianças foram expostas a essas tecnologias, conseguiram desenvolver as tarefas", diz o professor.Por meio de vídeos, a robótica é ensinada de forma lúdica e tem apelo para despertar o espírito de inovação em futuros cientistas."Toda criança nasce gênio, mas perde superpoder pela falta de estímulo", avalia Alex, criador do jogo que não depende de um mestre que domine habilidades tecnológicas para ser eficaz como instrumento de aprendizagem. No entanto, avaliação da UnB mostra que docentes estimulados garantem melhores resultados.A Bebyte realizou atividades de aproximação com professores, como lives, e doou impressoras 3D para mais de 200 escolas. Um caminhão com toda a estrutura física de robótica faz visitas a escolas parceiras. A ideia é proporcionar a experiência real daquilo que se aprende de modo remoto."Bill Gates, Steve Jobs, Mark Zuckerberg eram jovens com desejo de criar e, com um computador, mudaram o mundo", diz Alex.A partir do drama da pandemia e os impactos perversos na educação, o programador se colocou a missão de preparar 1 milhão de crianças para o futuro. | empreendedorsocial |
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] | Nada acontece por acaso, diz Alice Freitas, 42. Quando a pandemia chegou, muita gente, durante os meses sem sair de casa, passou a olhar para o seu bairro e consumir mais produtos feitos localmente, descobrindo a vizinha que faz máscaras, aquele outro que assa pães.Quis o destino que a Rede Asta, fundada pela advogada e por Rachel Schettino, estivesse também em um momento de transformação e que conseguisse rapidamente se adaptar para pôr em funcionamento a Pertinho de Casa, plataforma de comércio local.Alice foi finalista do Prêmio Empreendedor Social em 2013 e nunca foi do tipo de ficar parada. A Asta desde então vem mudando, ganhando escala, inovando e deixando para trás modelos de menor retorno financeiro e social."Financeiramente a gente não estava bem. Enxugamos tudo o que não tinha bom custo-benefício-impacto e fechamos as lojas de varejo", diz ela.Uma avaliação externa mostrou que, quanto mais produtos a Asta comprava das artesãs de sua rede para revender, menos atitude empreendedora elas tinham. Decidiram então investir na escola de negócios, mirando a independência delas, método que consolidaram em 2019.No mesmo ano, Alice engravidou da filha Luna. "Eu quis muito viver essa maternidade. Sempre tive uma energia muito masculina enquanto empreendedora, então foi importante eu me permitir fazer nascer em mim uma energia mais feminina", conta ela.Rachel ficou à frente da Asta durante a licença-maternidade da sócia. "Somos uma super dupla de piloto e copiloto. A Alice é visionária e audaciosa, eu sou mais lógica. Nesse período, virei piloto, numa época de arrumar a casa", diz a cofundadora. "A Asta passava por uma crise, assim como o mercado em que atuávamos." Mais Pouco antes da pandemia, Alice voltou a trabalhar e, com a sócia, desenhava estratégias. "Aí veio a pandemia e pensei: vamos quebrar. Vamos fazer o quê? Vamos fazer máscaras", conta a empreendedora.Naquele primeiro semestre de 2020, havia escassez das coberturas faciais. Com todos os funcionários em casa, a Asta criou uma metodologia de produção em escala: comprava o material e enviava os kits prontos para as artesãs produzirem as máscaras. Depoimento de uma pessoa beneficiada pelo projeto Descentralizando a produção entre 3.000 mulheres, a rede produziu mais de 8 milhões de máscaras, gerando R$ 11 milhões em renda para para costureiras e artesãs em plena crise. "Foi um boom, a Alice voltou com força e crescemos 1.000%", lembra Rachel.Mas Alice sabia que não dava para depender só das máscaras. Por terem consolidado o método de ensino de empreendedorismo, conseguiram levá-lo para o ambiente virtual.Ao mesmo tempo, a pandemia escancarou a importância de movimentos de economia solidária, comércio justo e local. "Olhar para perto, ver as cidades prosperarem, isso corta muitos dos problemas da globalização", diz ela.Olhar para perto, ver as cidades prosperarem, isso corta muitos dos problemas da globalizaçãoPertinho de CasaPensavam em como conectar nanoempreendedores locais a consumidores, e chegaram à ideia de um marketplace gratuito. Pesquisaram softwares existentes no Brasil e no exterior, mas não acharam no país um que reunisse as características de que precisavam.Chegaram a trabalhar com uma empresa no desenvolvimento de um marketplace quando mais uma vez o destino interveio: a consultoria Accenture tinha uma plataforma do tipo pronta. A Pertinho de Casa nascera como um projeto interno da consultoria para ajudar pequenos empreendedores durante a pandemia.A Accenture percebeu o potencial para que continuasse a funcionar após a emergência sanitária, mas desejava achar no terceiro setor um novo pai ou mãe para a plataforma, para que ela continuasse gratuita e gerando impacto social."Desde o primeiro papo com a Alice vimos que ela tinha aquele brilho no olhar, uma vontade de fazer dar certo", conta Leonardo Antonio, senior manager da Accenture, um dos criadores da plataforma. "Nós já tínhamos um número significativo de cadastros, mas a Alice falou: é pouco, podemos ajudar ainda mais gente, milhões."O fato de a Asta já ter a rede de empreendedoras permitiu um diálogo para que a plataforma incorporasse as necessidades apontadas por elas."O primeiro marco do trabalho com a Asta foi que tornamos o site mais humanizado, mostrando que não está só comprando um produto, tem pessoas do seu bairro, com suas histórias, por trás", diz Leonardo. "Queremos estimular as pessoas a consumir e interagir localmente, isso fortalece o senso de comunidade."Hoje são 14 mil empreendedores ativos, que oferecem produtos artesanais e naturais e serviços. Com a geolocalização, os consumidores podem comprar dentro da sua cidade ou bairro, reduzindo custos de transporte e entrega. Além de um consumo mais sustentável, gera renda que fica na região e permite a formação de redes locais, em que empresas se tornam fornecedoras umas das outras.A nova ferramenta foi bem aceita pelos empreendedores e estimulou as conversas entre eles. "Não é algo rápido, mas traz ótimos resultados", afirma Alice.Assim como para tantos brasileiros, a pandemia não foi um período fácil para Alice e para a Asta. As articuladoras da rede mantinham contato constante com as artesãs, que relatavam mortes por Covid-19 nas famílias, perda de renda e outras dificuldades. "A equipe teve que ser muito forte, mas gerou um estresse, foi bem difícil", conta Alice.Com todos trabalhando em casa, com crianças sem escola, cuidando de parentes e outros problemas, o caminho foi dar mais liberdade à equipe. Métodos para lidar com o peso iam surgindo dos próprios funcionários, que organizavam sessões de meditação e compartilhamento.A própria Alice quase viveu um "burnout familiar", como define, tocando a Asta enquanto o marido também trabalhava de casa, os dois cuidando da bebê e do filho mais velho, Pedro, 8, que era alfabetizado em plena pandemia. "Tudo isso sem dormir."Por outro lado, estar em casa com Luna permitiu que a caçula fosse amamentada durante toda a crise sanitária."Quando eu voltei da licença-maternidade, eu sentia uma potência represada. Na pandemia, pensava: eu tenho que fazer alguma coisa, não posso ficar parada", diz Alice, que se via em dois lugares simultâneos: o olhar para dentro e o olhar ao redor. "Todo empreendedor social é assim, vê uma crise mundial e não pensa duas vezes, se joga." | empreendedorsocial |
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] | Em 2016, Alan Almeida deixava uma unidade da Fundação Casa (Centro de Atendimento Sócio-Educativo ao Adolescente) quando ouviu: "Vê se você se endireita. Não quero mais te ver aqui".O porteiro acreditava que ele era um interno que chegava à liberdade. Alan sofria ali mais um ato de preconceito.Mas, daquela vez, ele não se ofendeu, afinal estava mesmo vestido como interno —de bermuda e camiseta. Raspara o cabelo como um deles. E tem a mesma cor de pele da maioria dos adolescentes cumprindo medida socioeducativa.Esse look e o ato de realizar trabalhos voluntários na Fundação Casa fizeram os internos considerarem Alan um parça, que, na gíria da periferia, é parceiro, alguém confiável.A trajetória que levou Alan até lá e a ser um empreendedor social foi forjada no fogo.Isso porque, após iniciar sua jornada profissional aos 13 anos, no recanto dos Humildes, ocupação regularizada na zona norte de São Paulo, Alan viu frustrada suas investidas como faxineiro, ajudante de pedreiro, atendente e vendedor de sorvete.À época ele sonhava em ajudar a mãe, a costureira Aureny Santos de Almeida, 60, e ter pequenos prazeres, como tomar um Chicabon.Coube à mãe fazer o tal batismo de foto. Aureny, que criou Alan e os três irmãos dele de maneira solo, flagrou o filho mais velho, com 17 anos, portando pacote com uma arma, a pedido de um comerciante.Além de impedir a entrega, a mãe, para evitar que os irmãos seguissem o mais velho e fizessem "coisas erradas", queimou a mão direita de Alan no fogão. Disse que não deixaria o filho virar criminoso. "Passei tanta vergonha, que nunca me esqueço", diz Alan. "E tenho a marca aqui na mão."Para se desculpar e ajudar a curar as feridas, Aureny pediu a um parente que o filho fosse contratado num escritório de advocacia. E lá Alan reprogramou sua mente. "Vi como todos se vestiam, como falavam e a maneira como eram tratados. Fiquei fascinado." Mais Dali em diante, deslanchou. Entrou para a faculdade, formou-se em direito e até se desafiou a tocar saxofone, o que lhe garantiu bolsa na Faculdade Zumbi dos Palmares e a chance de tocar em eventos com o irmão gêmeo, Diego, prodígio no teclado.E foi numa festa em 2015 que conheceu Carla, que já tinha jogado bola com Milene Domingues, dado aulas a idosos em telecentro e se tornado instrumentadora cirúrgica.E havia quatro pontos a conectar a vida de ambos com o sistema carcerário do país, o terceiro maior do mundo --811 mil detentos--, atrás de EUA e China, segundo o World Prison Brief, levantamento do Institute for Crime & Justice Policy Research e da Birkbeck University of London.O primeiro ponto de contato foi a prisão de um primo de Alan que ficou interno na Fundação Casa --as visitas a ele fizeram de Alan voluntário no local. O segundo foi um tio de Carla —que cumpriu pena no Carandiru—, e a salvara na infância, ao evitar que uma parede da casa caísse sobre ela durante um temporal.A terceira ponta do quadro que se formava foi Alan tomar ciência de que um tio seu, irmão da mãe, morreu numa cadeia na Bahia, nos anos 1970.Nessa época, em 2016, ele já atuava e se destacava no Citibank, mas, como na adolescência, viu seu esforço ir por água abaixo quando a área em que atuava seria desfeita após a fusão com o Itaú. Aí ouviu de um chefe: "Só vai ficar quem entender de programação".Alan, então, mergulhou nos códigos da tecnologia e se casou com Carla em 2018. Nesse ano, ao ser abordado na rua por um recém-saído do presídio de Franco da Rocha que lhe pediu dinheiro para voltar para casa, formou a última peça do quebra-cabeça.Alan deu a grana e viu no rapaz o abandono com que o egresso deixa o sistema. A conversa levou a reflexão posterior com Carla. Foi quando Alan tomou como chamado divino a missão de "reprogramar" egressos do sistema prisional. Depoimento de uma pessoa beneficiada pelo projeto Não foi fácil. Foram 35 reuniões só para que uma unidade da Fundação Casa autorizasse Alan a dar aulas. Nascia ali a Parças da Esperança, que virou {Parças} Developers School. "Com colchetes no nome por englobar o código da linha de programação e dar sentido de abraço", afirma ele.E a {Parças} só não faliu porque em 2018 o casal passou pelo VaiTec, aceleração de dez meses da Prefeitura de SP, em que receberam R$ 33 mil para o negócio. Ali Alan e Carla viram o quão disruptivos poderiam ser, ampliaram a ação para a penitenciária feminina e montaram um bootcamp de formação na periferia, em Taipas.Com o discurso de tornar cada um dos cerca de 1.500 presídios do país uma célula produtiva, com linguagem tecnológica adaptada aos códigos da quebrada, Alan, 29, e Carla, 37, passaram a transformar vidas. "É mais fácil reprogramar e mudar a mente de uma egressa e de um egresso do que o preconceito da sociedade", diz Carla. Novas acelerações e investimentos levaram a startup social a outro nível, beneficiando mais de 1.000 pessoas."Ninguém dá a mão a egressa. Essa chance dada pelos Parças eu agarrei. Queremos voltar à sociedade e ter uma carreira, não só por mim como pelos meus dois filhos", diz Rosenilda dos Santos, 40, que virou analista de automação de testes e ganha cerca de R$ 4.000.Com empregabilidade superior a 50%, a {Parças} cresceu na pandemia. Alan e Carla gerenciam equipe de 23 pessoas e se preparam para lançar mais 10 bootcamps nas periferias de SP. "Tão importante quanto recuperar é dar chance de jovens não entrarem no sistema prisional", diz ele.Tão importante quanto recuperar é dar chance de jovens não entrarem no sistema prisionalAceleradora dos ParçasNa luta para convencer a sociedade de que sua missão é questão de autopreservação, a {Parças} prepara para 2022, na Bahia, a entrada no sistema masculino adulto, com um fablab (fábrica e laboratório), em parceria com a Socializa, para formar 4.000 presos.Na {Parças}, a linguagem futurista diz respeito a blockchain, machine learning, desenvolvimento de games e aplicativos e por aí vai. Das aulas, já surgiu um jogo sobre privação de liberdade e até aplicativo que ajudou Pernambuco a controlar casos da Covid.Com plano até de abrir casa de acolhimento --para quem não consegue voltar à terra natal após a pena-- e à espera do segundo filho com Carla --já são pais de Lucas, 3--, Alan resume seu dia a dia: "Lutando com a vida e vencendo". Sempre atenta aos passos do filho, Aureny dá o veredicto: "Ele é parceiro". Alan Almeida, 29, e Carla Cristina, 37, são os vencedores da categoria Inclusão Social e Produtiva do Prêmio Empreendedor Social em Resposta à Covid-19 em 2021.Sensibilizados com a falta de perspectiva profissional de homens e mulheres egressos de presídios e atentos às necessidades do mercado de tecnologia, o casal criou a {Parças} Developers School.Na pandemia, a startup selecionou mil jovens para treinamentos a distância, com acompanhamento técnico e pessoal para encaminhá-los ao mercado de TI, carente de mão de obra especializada, com salários competitivos.O casal venceu na categoria que inclui esforços para a inclusão na base da pirâmide e o combate à precarização do trabalho na crise. Eles concorreram com Alice Freitas, da Rede Asta, que criou o marketplace Pertinho de Casa, e Nina Silva e Alan Soares, à frente do Movimento Black Money.Ao todo 317 projetos se inscreveram nesta segunda edição com foco no enfrentamento da pandemia da premiação realizada pela Folha em parceria com a Fundação Schwab.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, SPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | A habilidade de se adaptar foi desenvolvida por Leonardo Letelier desde cedo, quando veio para o Brasil com os pais, professores universitários que deixaram o Chile devido à perseguição da ditadura de Augusto Pinochet, implantada em 11 de setembro de 1973, dois dias após seu nascimento."Eu nasci no Chile, mas sou brasileiro. Fiquei lá só até os três meses", diz Leonardo. "Desde criança aprendi que o melhor lugar é onde estamos e que temos que nos virar." Vive no Rio, mas já morou em Brasília, Campinas e São Paulo.O brilho nos estudos o levou a trocar de CEP ao ser aprovado em engenharia na USP. Daí foi um pulo para se tornar consultor na McKinsey.A facilidade com números e a bagagem na prestigiosa consultoria, onde chegou a gerente sênior, não o distanciaram de um olhar mais humanizado, que aflorou após mochilar na Europa e se encantar pelas pessoas. "Até então via humanos como recursos. Ganhei uma nova visão."Esse sentimento se solidificou em 1999, quando se aproximou da Ashoka, organização voltada ao empreendedorismo social, e conheceu a médica Vera Cordeiro, que fundou em 1991 o Saúde Criança (hoje Instituto Dara) e já impactou mais de 80 mil pessoas."Ele é extremamente inteligente e empreendedor social que sempre quis fazer a diferença na vida das pessoas. Ter atuado na área de negócios, na minha opinião, ajuda a impactar mais pessoas", diz Vera. Mais E 1999 ainda deu novo sentido à vida de Letelier, já que em fevereiro, no Carnaval de Olinda (PE), ele conheceu e engatou namoro com a mineira Lucimara. Após o contato com Vera e trabalhos voluntários em ONGs, Letelier, 48, se inscreveu para MBA de gestão em Harvard. E chegou aos EUA casado com Lucimara, 44, que é gestora cultural e diretora do Museu Vivo."Meu casamento prova que não preciso ter todas as informações para tomar grandes decisões. Eu a amava, ela me amava, e isso bastava", diz ele. Casaram-se após um ano e meio de namoro, no MAM.E foi ao lado de Lucimara que Letelier teve outra "anunciação". Desta vez, na África, em 2002, quando se desafiaram a subir o Kilimanjaro, um dos sete montes mais altos do mundo, com 5.895 m.Após seis dias de caminhada, ele chegou ao topo e desatou a chorar. Na descida, com a cabeça a mil, sabia que tomaria outro rumo: o empreendedorismo social e a vontade de melhorar a vida das pessoas. Em 2007, quando abriu seu negócio de impacto social, ele o batizou de Sitawi, que significa florescer ou desenvolver em suaíli, língua dos tanzanianos e quenianos que o ajudaram na subida ao Kilimanjaro. "Esses conceitos pautam a organização. O florescer é o lado mais humano, lúdico, inovativo, e o desenvolver, o lado econômico e regras de negócio."A missão era atacar um gargalo em projetos sociais: as finanças. Os primeiros dois investimentos da Sitawi - Finanças do Bem foram com dinheiro do próprio Letelier, numa época em que não se falava em finanças sociais no Brasil. Em 2008, esse pioneirismo o levou a apoiar a Solidarium, que beneficiava artesãos, e a Daspu, grife da ONG Da Vida que lutava por direitos das prostitutas.Mostrava, de cara, que não tinha medo de polêmica, desde que a causa e o impacto estivessem no escopo das ações. Depoimento de uma pessoa beneficiada pelo projeto Desde lá a Sitawi é cada vez mais estruturante em seus aportes, seja via doações, empréstimos ou investimentos —já apoiou 1.650 iniciativas em 15 anos. Isso ficou claro na pandemia e em seu líder, que nem liga quando é visto como banqueiro, o que já aconteceu com o pai, falecido em 2011. E também com o economista Armínio Fraga, que brincou: "Ah, isso é papo de banqueiro", quando Letelier narrava como contabilizou calote de uma ONG.Após proteger a equipe em meio ao temor trazido pelo vírus, Letelier pensou em modelos a serem adotados para que o recurso pudesse chegar mais rápido e que beneficiasse a linha de frente contra a Covid."Eu crio mecanismos para atacar os problemas", diz ele.Assim criou 14 fundos filantrópicos, que somaram R$ 175 milhões, o que o coloca entre os empreendedores sociais que geriram mais recursos no combate à pandemia. Para inovar na aplicação das cifras, ele reforçou o time, que cresceu 63%. Profissionais que ajudam a gerir fundos, como o Matchfunding Salvando Vidas, que se destaca por seu desenho, execução, beneficiados e legado. Nele Letelier juntou banco estatal, o BNDES (Banco Nacional de Desenvolvimento Econômico e Social), empresas e doadores pessoa física.Eu crio mecanismos para atacar os problemasempreendedor social, ao explicar seu trabalho à frente da Sitawi"O modelo de matchfunding foi algo novo para o BNDES. E será replicado em ações com base na COP26. Confiamos na transparência e nos processos da Sitawi, e isso permitiu a todos seguir doações e entregas de ponta a ponta", diz João Pieroni, 37, chefe de departamento do complexo industrial e do serviço de saúde do BNDES.A cada R$ 1 doado ao fundo, o banco dá R$ 1, o que beneficiou 924 hospitais em 700 cidades. Cada pedido era debatido com Confederação das Santas Casas de Misericórdia, Hospitais e Entidades Filantrópicas, BNDES, Bionexo e E&Y e teve gestão financeira da Sitawi."Toda semana a gente se reúne para definir o que comprar e enviar", diz Pieroni, que destaca o legado das ações, em especial para o SUS, com a doação de 12 usinas de oxigênio, 79 milhões de EPIs e equipamentos. "As ações ficam, como o barco-hospital que atenderá a 20 mil ribeirinhos. E a usina que enviamos para hospital de Roraima, que é a única do estado."Esse fundo de R$ 132 milhões —e outros, como União Amazônia Viva, Seguimos Juntos e Exemplo Arrasta— foi decisivo na crise de oxigênio no Amazonas em janeiro. Assim, Letelier e parceiros impactaram 8 milhões de pessoas. "A parceria da Sitawi foi como bálsamo no meio de um caos enorme", diz a irmã Rosane Ghedin, diretora-presidente da Rede de Saúde e Cultura Santa Marcelina.Entre planilhas e urgências, o empreendedor social ajudava na lição de casa da filha Clara, 7, e lidou com a tensão de ver a esposa com Covid. "Ele também pegou e ficou assintomático", conta Lucimara.Mesmo gerindo 14 fundos —e mais dois que criou nos últimos meses— e outros 24 ativos na Sitawi, Letelier não para. "Vamos também trabalhar com fundos patrimoniais. E a ideia é criar caixa e investir em causas órfãs", diz ele, citando entre elas qualidade da morte e temas de direitos humanos. "Não tem bala de prata para resolver todos os problemas. Mas temos que inovar e seguir trabalhando com amor." Leonardo Letelier, 48, é o vencedor da categoria Emergência Sanitária do Prêmio Empreendedor Social em Resposta à Covid-19 em 2021.Fundador da Sitawi - Finanças do Bem e pioneiro no desenvolvimento de soluções financeiras de impacto social e de fomento a entidades do terceiro setor, o engenheiro liderou na pandemia os Fundos Filantrópicos contra Covid-19.Letelier concorreu na categoria que mede mitigação da Covid-19, com a economista Luciana Quintão, que é fundadora da ONG Banco de Alimentos e da campanha Brasil Sem Fome, e as arquitetas Daniela Giffoni e Bianca Russo, que criaram o Coletivo Arquitetos Voluntários.Ao todo 317 projetos se inscreveram nesta segunda edição com foco no enfrentamento da pandemia da premiação realizada pela Folha em parceria com a Fundação Schwab.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | A cerimônia do Prêmio Empreendedor Social 2021 reconheceu na noite desta terça-feira (30) cinco iniciativas de destaque no enfrentamento da crise sanitária no país.A segunda edição do concurso em resposta à Covid-19 teve 12 finalistas entre 317 inscritos. Entre os quatro vencedores escolhidos pelo júri e um eleito pelo voto popular estão Fundos Filantrópicos contra Covid-19, Aceleradora dos Parças, Telemedicina SAS Brasil, Mãe e Muito+ e NoonApp - Renda e Inclusão Digital são vencedores do concurso neste ano.Leonardo Letelier, 48, é o vencedor da categoria Emergência Sanitária. O fundador da Sitawi - Finanças do Bem e pioneiro no desenvolvimento de soluções financeiras de impacto social e de fomento a entidades do terceiro setor, liderou os Fundos Filantrópicos contra Covid-19.Ao todo, foram 16 fundos viabilizados junto a parceiros, como o BNDES (Banco Nacional de Desenvolvimento Econômico e Social), para movimentar R$ 175 milhões em prol dos profissionais da linha de frente da saúde e no combate ao coronavírus.Na categoria Inclusão Social e Produtiva, Alan Almeida, 29, e Carla Cristina, 37, são os vencedores. Eles estiveram à frente da Aceleradora dos Parças, negócio social oferece que cursos de programação —blockchain, machine learning, desenvolvimento de games e aplicativos— em "linguagem da quebrada" a egressos da Fundação Casa e do Presídio Feminino do Carandiru, entre outros do sistema carcerário brasileiro, o terceiro maior do mundo.Na pandemia, a startup selecionou mil jovens para treinamentos a distância, com acompanhamento técnico e pessoal para encaminhá-los ao mercado de TI, carente de mão de obra especializada, com salários competitivos. Mais Em Inovação para a Retomada, a médica Adriana Mallet, 40, é a premiada, com a iniciativa Telemedicina SAS Brasil. Com o objetivo de se tornar a "médica do Zap" e democratizar o acesso a saúde, ela levou a atendimento médico a populações vulneráveis em 320 cidades.Mais de 40 mil pacientes foram beneficiados pelo projeto, que também instalou cabines autoesterelizáveis de teleatendimento nas comunidades, com sistema de desinfecção, aparelhos para aferir sinais vitais, prontuário eletrônico e impressora de receitas.Já na categoria Soluções Comunitárias, a vencedora é Stella Maris Monteiro, 36, que liderou o projeto Mãe e Muito+ no Morro dos Macacos, no Rio de Janeiro. Com a metodologia "Quadrilátero do Apoio", pautada em terapia, assistência social, educação e integração social, ela ajudou mulheres chefes de família com mentorias e cursos ancorados a uma rede de equipamentos públicos de assistência social. Mais Tia Stellinha, como é conhecida a empreendedora social, é mãe de cinco filhos e impactou a vida de 750 mulheres e já está planejado que levará a metodologia a outras 6.000 chefes de família, por meio de parceiras com ONGs e com a rede Gerando Falcões.Já na Escolha do Leitor, categoria que contempla o voto popular, os vencedores são Suzana, 51, e Reinaldo Pamponet, 49, que criaram o NoopApp - Renda e Inclusão Digital, plataforma digital colaborativa que conecta pessoas e marcas com clientes, redes de apoio, ativistas, profissionais e artistas.No NoonApp, que já conta com 160 mil participantes, cada colab (desafio) proposto no aplicativo estimula ideias e solução de problemas e remunera os participantes com a Girassol, moeda própria equivalente a R$ 1, o que permite a usuários gerar renda.Ao todo 317 projetos se inscreveram nesta segunda edição com foco no enfrentamento da pandemia da premiação realizada pela Folha em parceria com a Fundação Schwab.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | Adriana Mallet, 40, é a vencedora da categoria Inovação para a Retomada do Prêmio Empreendedor Social em Resposta à Covid-19 em 2021.A médica intervencionista, que desde 2013 atua para tornar o acesso ao sistema de saúde mais amplo, acessível e justo, foi destaque ao usar tecnologia para combater a pandemia em favelas.À frente da iniciativa Telemedicina SAS Brasil, aperfeiçoou plataforma que tratava pacientes com câncer a distância para cuidar de pessoas com sintomas respiratórios no Jardim Colombo (SP), Complexo do Alemão e na Maré (RJ), entre outras comunidades pelo país.O monitoramento contra a Covid inclui uma trilha completa de inclusão digital na saúde, com triagem e agendamento pelo WhatsApp. As cabines autoesterilizáveis instaladas em pontos estratégicos evitavam o deslocamento e a contaminação de moradores, que passaram a contar com "médicos do Zap" em seus celulares.Em uma segunda fase da pandemia, a organização desenvolveu as Unidades de Telemedicina Avançada, espaços móveis para suporte ginecológico, dermatológico, oftalmológico e odontológico. Mais de 40 mil pessoas foram beneficiadas pelo projeto, que não registrou óbitos por Covid entre os monitorados na crise sanitária.A médica venceu na categoria que pensa a crise como aceleradora de futuros e incubadora de inovações para a retomada. Concorreu com Alex Roger Wytt, da Bebyte, que levou cursos a estudantes com a Robótica Espacial nas Escolas, e Suzana e Reinaldo Pamponet (Itsnoon), à frente da NoonApp - Renda e Inclusão Digital, que alia renda e saúde mental na pandemia.A escolha de Adriana Mallet como Empreendedora Social do Ano na categoria Inovação para a Retomada foi feita por um júri composto de personalidades e especialistas, que contou, entre outros, com François Bonnici; diretor-executivo da Fundação Schwab, e Jaqueline Goes de Jesus, biomédica responsável por sequenciar o coronavírus.Ao todo 317 projetos se inscreveram nesta segunda edição com foco no enfrentamento da pandemia da premiação realizada pela Folha em parceria com a Fundação Schwab.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | A cerimônia de premiação do Empreendedor Social do Ano acontece hoje (30) às 19h em transmissão ao vivo pela TV Folha. Serão anunciados os vencedores nas quatro categorias desta edição e na Escolha do Leitor.A condução do evento neste ano ficará a cargo dos apresentadores Adriana Couto e Leo Madeira. Os mestres de cerimônia vão ancorar o evento no auditório da Folha, que incorporará o cenário noturno do centro de São Paulo a partir do 9° andar do prédio do jornal.A trajetória dos líderes das 12 iniciativas será apresentada em minidocumentários e por paródias cantadas pelas artistas Livia La Gatto e Renata Maciel.A dupla faz sucesso nas redes sociais com suas cantorias inspiradas em temas da atualidade e aceitou o desafio de usar o mesmo recurso para falar de empreendedorismo social na pandemia.Os padrinhos e madrinhas das causas finalistas —Ivete Sangalo, Regina Casé, Drauzio Varella, Luciano Huck, Sabrina Sato, entre outros— também farão parte da cerimônia, com participações em vídeo.Os vencedores nas categorias Emergência Sanitária, Inclusão Social e Produtiva, Inovação para a Retomada e Soluções Comunitárias são os finalistas entre 317 inscritos na segunda edição do Prêmio Empreendedor Social do Ano em Resposta à Covid-19.O vencedor na Escolha do Leitor será a iniciativa que angariou mais votos no período entre 29 de outubro e 29 de novembro, em plataforma de votação que também se volta à doação.Para assistir à cerimônia ao vivo, basta acessar o canal da TV Folha, em youtu.be/9gaxakVq6gs.A edição 2021 do Empreendedor Social do Ano em Resposta à Covid-19 tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit. E conta com parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global, Prosas e UOL Mais | empreendedorsocial |
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] | O Fórum Internacional Alianza Latina será realizado entre os dias 23 e 25 de novembro e debaterá temas ligados à saúde no terceiro setor. Gestão, voluntariado, medicina personalizada e jornada do paciente são alguns dos temas do evento virtual, que acontece a partir das 16h e é gratuito.Na abertura, serão apresentados resultados da segunda fase da pesquisa sobre o impacto da Covid-19 no tratamento de pessoas com doenças crônicas não transmissíveis na América Latina. Pelo menos 100 associações integrantes da Rede Alianza Latina participaram do estudo. Mais Os resultados mostraram que o tratamento foi afetado na pandemia e que, embora houvesse orientação para adoção de teleconsulta, 61% não tiveram acesso a esse tipo de serviço. Ainda assim, 89% dos entrevistados consideram o home care uma boa opção de cuidado.O levantamento identificou falta de cuidado com o emocional dos profissionais de saúde durante a crise sanitária: 85% relataram não ter acesso ao atendimento psicológico."Em novembro completamos 15 anos da Rede Alianza Latina", diz Merula Steagall, presidente da Associação Brasileira de Linfoma e Leucemia (Abrale), líder da Alianza Latina e integrante de Rede Folha de Empreendedores Socioambientais.A rede, presente em 18 países, é composta por 123 organizações de apoio ao paciente e busca melhorar o acesso e o desfecho de tratamentos e a qualidade de vida dos pacientes na região latino-americana. Mais "Neste fórum, queremos celebrar a importância do trabalho e da cooperação entre redes para escalar o impacto de iniciativas sociais e gerar a transformação necessária para superar os imensos desafios de nossa sociedade", completa.Para participar, é preciso se inscrever em redalianzalatina.org. O evento é co-criado com Fundação Getúlio Vargas (FGV), Rede Filantropia, Instituto Brasil Solidário, Associação Brasileira dos Captadores de Recursos (ABCR) e Swiss Social Center for Social Impact. | empreendedorsocial |
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] | A chef e apresentadora Bela Gil é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha dos Quintais Produtivos Agroecológicos, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."Eles mostraram que alimentação é transformação, que a agroecologia pode matar a fome no sertão", afirma Bela Gil, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.José Brito e Karla Fernanda Torres, do Instituto Novo Sertão, colocaram alimento no prato do sertanejo em Betânia do Piauí, cidade com 2º menor IDH do estado. Os Quintais Produtivos Agroecológicos estimulam a autosufissiência no semiário e concorrem na categoria Soluções Comunitárias.As práticas consideram o baixo índice de chuvas e peculiaridades regionais de alimentos, não usam agrotóxicos e trabalham com eficiência recursos hídricos. O excedente da produção é vendido em feira de orgânicos criada pelo instituto."O melhor momento é o tempo da colheita e as feiras orgânicas, quando o sertanejo vence o passado de seca e improdutividade e vê com seus próprios olhos que o sertão produtivo é uma verdade ", diz José Brito.A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha. Mais No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | À frente da Associação Brasileira de Linfoma e Leucemia (Abrale) e da Associação Brasileira de Talassemia (Abrasta), a empreendedora social Merula Steagall lança um instituto para garantir a sustentabilidade destas instituições.Em seu primeiro ano, o Instituto Merula Steagall pretende captar R$ 10 milhões em doações de pessoas físicas e jurídicas privadas, nacionais ou estrangeiras, que serão geridas por meio de um fundo patrimonial.Os recursos serão destinados a programas da Abrale e Abrasta e, eventualmente, a outras organizações que atuam em áreas similares da saúde. Mais "É preciso dar visibilidade às demandas urgentes dos pacientes e engajar a todos, em um propósito comum e transparente", diz Merula, que é paciente de talassemia maior e, ao longo de sua carreira, dedicou-se a ajudar pacientes com cânceres e doença do sangue, como os linfomas, leucemias e talassemia.O rendimento das doações também apoiará o desenvolvimento de pesquisas, estudos, tecnologias e inovações de aplicação prática, além de ações assistenciais voltadas à prevenção, ao diagnóstico, tratamento e reinserção social de pacientes. Iniciativas de ensino, pesquisa e extensão e divulgação de informações também serão financiadas. | empreendedorsocial |
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] | Recentemente me deparei com uma foto que me chocou em todos os sentidos. A imagem era de uma família coletando ossos de um caminhão para garantir o jantar daquela noite.Fiquei atônita por alguns minutos, sem conseguir reagir. Senti um misto de revolta, impotência, desespero e indignação. Muita compaixão por aquelas pessoas que se aglomeravam para ter algo que era aquém do básico da dignidade humana.Aquele registro é apenas um exemplo do quadro da pobreza no Brasil de hoje: segundo dados recentes da Fundação Getúlio Vargas, o número de pessoas que vive abaixo da linha da pobreza triplicou, atingindo cerca de 27 milhões de brasileiros, que vivem com R$ 246 (US$ 43,95) por mês.Já imaginou como seria a vida da sua família, caro leitor, com menos de R$ 300 por mês? Como podemos alterar este quadro absolutamente grave?Eu acredito que é possível e extremamente necessária uma mudança em nossa cultura para que realmente possamos viver em uma sociedade mais justa e com menos desigualdade social.As transformações políticas e sociais não ocorrem somente através do voto, mas principalmente com efetivo engajamento de todos no dia a dia, com pequenas ações que, ao longo do tempo, trazem impacto na vida —não só dos chamados menos favorecidos, mas nas diversas classes sociais. Mais A meu ver, essa é uma forma bastante eficaz de "suturar" o esgarçado tecido social em que todos estamos imersos.Em um país tão injusto como o nosso, que figura entre os dez mais desiguais do mundo, a felicidade é impossível de ser alcançada individualmente. Estagnação e falta de esperança só terão fim quando houver uma verdadeira organização da sociedade civil em torno de causas que afetam a vida de cada um de nós.A grande transformação vem da elevação do grau de consciência de cada cidadão, que faz com que reconheçamos a inter-relação entre todos nós. O momento chegou, o Brasil é um celeiro de trabalhos incríveis. Mais As mudanças sistêmicas na sociedade são possíveis e chegou a hora dessa transformação ganhar força e viabilizar o tão sonhado bem-estar e felicidade coletiva.Um exemplo de trabalho coletivo que consegue combater a pobreza de forma estrutural é o Instituto Dara, que fundei há 30 anos e hoje é considerado a melhor organização da América Latina e a 21ª. do mundo.Por meio da metodologia "Plano de Ação Familiar", criada ouvindo a quem a gente servia, atuamos, de maneira integrada, com famílias vulneráveis nas áreas de saúde, educação, renda, moradia e cidadania.Impactamos diretamente mais de 75 mil pessoas no Brasil e, indiretamente, mais de um milhão em quatro continentes, por meio de empreendedores que aprenderam conosco e implementaram a metodologia em diversos países. Mais E o impacto de longo prazo é sustentado no decorrer dos anos. Uma pesquisa da Universidade Georgetown provou que, de três a cinco anos após a alta de nosso programa, a renda familiar praticamente dobra e caem em 86% as reinternações hospitalares.E pensar que tudo começou em 1991, quando promovi a rifa de um lençol para custear os principais documentos que viabilizariam a criação de uma instituição. A partir daí, a vida de muitas pessoas foi transformada, gerando autonomia, dignidade, protagonismo e esperança.Nós, os primeiros voluntários, queríamos cobrir o mundo no sentido de promover o desenvolvimento humano. Hoje, temos a certeza que já transformamos a vida de milhares de pessoas no Brasil e no exterior. | empreendedorsocial |
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] | O projeto Fazendeiras é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. O movimento que capacita mulheres da favela para construção civil e incentiva reformas em suas próprias casas tem a atriz Ingrid Guimarães como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.A arquiteta Ester Carro, que vive no Jardim Colombo, favela do complexo de Paraisópolis, agiu em socorro de mães chefes de família desempregadas na pandemia. Liderou uma campanha de doações e o projeto Fazendeiras, que capacita essas mulheres para a construção civil, e concorre na categoria Soluções Comunitárias.Cursos de azulejista, pintora e eletricista incentivam que as mulheres reformem suas próprias casas e de seus vizinhos. Parte delas foram foi contratada por empresas e outras empreenderam, gerando renda em momento de desemprego."Um dos melhores momentos da iniciativa foi ver o crescimento na união das mulheres, engajamento nas ações da comunidade e autonomia para realizar um novo ofício, sem depender exclusivamente da presença masculina", diz Ester Carro, presidente da ONG Fazendinhando."Essas mães não só reformaram suas próprias casas, que sofriam com goteira, trinca na parede, falta de reboco, como muitas foram empregadas na construção civil, mercado que só tem 1% de mulheres", afirma Ingrid Guimarães, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | A atriz Ingrid Guimarães é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha do projeto Fazendeiras, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."Essas mães não só reformaram suas próprias casas, que sofriam com goteira, trinca na parede, falta de reboco, como muitas foram empregadas na construção civil, mercado que só tem 1% de mulheres", afirma Ingrid Guimarães, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.A arquiteta Ester Carro, que vive no Jardim Colombo, favela do complexo de Paraisópolis, agiu em socorro de mães chefes de família desempregadas na pandemia. Liderou uma campanha de doações e o projeto Fazendeiras, que capacita essas mulheres para a construção civil, e concorre na categoria Soluções Comunitárias.Cursos de azulejista, pintora e eletricista incentivam que as mulheres reformem suas próprias casas e de seus vizinhos. Parte delas foram foi contratada por empresas e outras empreenderam, gerando renda em momento de desemprego."Um dos melhores momentos da iniciativa foi ver o crescimento na união das mulheres, engajamento nas ações da comunidade e autonomia para realizar um novo ofício, sem depender exclusivamente da presença masculina", diz Ester Carro, presidente da ONG Fazendinhando. Mais A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha.No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | Noonapp - Renda e Inclusão Digital é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. O aplicativo cria oportunidades de trabalho ao redesenhar a interação do público com a tecnologia e tem a artista Regina Casé como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Na categoria Inovação para a Retomada, liderada pelo casal Suzana e Reinaldo Pomponet, a Itsnoon Tecnologia pretende democratizar o acesso aos bilhões movimentados pela economia criativa no Brasil.Pessoas e instituições podem propor "colabs" (desafios) no aplicativo. Os usuários colaboram com soluções e podem ganhar "girassóis", moedas equivalentes a R$ 1, remuneradas pelos proponentes."O maior desafio é cruzar a dimensão da escala e ter como concorrentes as bigtechs, estruturas trilionárias gerando impacto negativo", diz Reinaldo Pomponet, fundador da Itsnoon. "É preciso aliar o dinheiro certo com a intenção correta, em um modelo não acumulador.""É uma jornada de inclusão social pelo uso de tecnologia", afirma Regina Casé, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | A atriz Regina Casé é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha do Noonapp - Renda e Inclusão Digital, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."É uma jornada de inclusão social pelo uso de tecnologia", afirma Regina Casé, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Na categoria Inovação para a Retomada, liderada pelo casal Suzana e Reinaldo Pomponet, a Itsnoon Tecnologia pretende democratizar o acesso aos bilhões movimentados pela economia criativa no Brasil.Pessoas e instituições podem propor "colabs" (desafios) no aplicativo. Os usuários colaboram com soluções e podem ganhar "girassóis", moedas equivalentes a R$ 1, remuneradas pelos proponentes."O maior desafio é cruzar a dimensão da escala e ter como concorrentes as bigtechs, estruturas trilionárias gerando impacto negativo", diz Reinaldo Pomponet, fundador da Itsnoon. "É preciso aliar o dinheiro certo com a intenção correta, em um modelo não acumulador." Mais A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha.No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | A cantora Ivete Sangalo é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha do Coletivo Arquitetos Voluntários, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."Elas foram além das palmas, cuidaram de quem cuida", afirma Ivete Sangalo, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Na categoria Emergência Sanitária, liderado por duas empreendedoras de Porto Alegre (RS), Bianca Russo e Daniela Giffoni, o Coletivo Arquitetos Voluntários usou a arquitetura como ferramenta de transformação.O grupo reformou instalações em hospitais para cuidar dos profissionais na linha de frente. Em 45 dias, com o apoio de doações e de voluntários, entregaram dormitórios, vestiário e sala de apoio psicológico para quem estava vivendo sob pressão em hospitais: médicos, enfermeiros, auxiliares de enfermagem e de limpeza."Enquanto as pessoas ficavam paradas, arregaçamos as mangas e entramos nas instituições de saúde, humanizando espaços físicos e criando ambientes dignos para descansar, dormir e comer", afirma Daniela Giffoni, diretora-executiva da organização Arquitetos Voluntários. Mais A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha.No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | Brasil sem Fome é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. A ação combateu a fome na pandemia ao distribuir 6 milhões de quilos de alimentos e tem a atriz Claudia Raia como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.A ONG Banco de Alimentos, liderada por Luciana Quintão, que há 23 anos busca alimentos onde sobra e leva onde falta, concorre na categoria Emergência Sanitária.A iniciativa Brasil sem Fome distribuiu 6 milhões de quilos de alimentos em cinco estados, mobilizando parceiros e recursos para combater a insegurança alimentar que escalou na pandemia. Em abril deste ano, pesquisa da Rede Penssan (Rede Brasileira de Pesquisa em Soberania e Segurança Alimentar e Nutricional) apontou 19 milhões de pessoas em estado de fome no país."A crise nos levou ao limite, mas diante da urgência, vi que era possível aprender a fazer mais, reforçando a logística, inovando na captação de recursos, aprimorando a articulação em rede e a assistência social", afirma Luciana Quintão, presidente da ONG Banco de Alimentos."Tem uma mulher dedicando a vida a combater o desperdício de alimentos, ela mata a fome de 23 mil pessoas por dia", afirma Claudia Raia, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | Pertinho de Casa é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. A plataforma conectou consumidores a pequenos empreendedores da mesma região e tem a atriz Fernanda Paes Leme como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Na categoria Inclusão Social e Produtiva, a Pertinho de Casa oferece um novo caminho de geração de renda a microempreendedores, em sua maioria mulheres, que oferecem produtos artesanais, naturais e serviços.Liderada por Alice Freitas, uma das fundadoras da Rede Asta, a iniciativa foi criada em abril de 2020 e conectou, na pandemia, 1.300 artesãs e 84 grupos produtivos, fomentando economia solidária em rede."Criamos uma solução online gratuita para que, de um lado, pequenos negócios possam oferecer seus produtos e serviços e, do outro, consumidores possam comprar e conhecer produtores de suas cidades, gerando renda e circulando recursos localmente ", afirma Alice Freitas."É o tipo de consumo consciente em que acredito ", diz Fernanda Paes Leme, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | A atriz Taís Araújo é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha do Movimento Black Money, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."Eles não só abraçaram famílias que precisavam de ajuda imediata na crise, como abriram as portas para pequenos comerciantes crescerem por conta própria", diz Taís Araújo, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Criado por Nina Silva e Alan Soares, o Movimento Black Money atuou em duas frentes para mitigar os efeitos da pandemia, concorrendo na categoria Inclusão Social e Produtiva.Primeiro transferiu renda para que afroempreendedores e famílias lideradas por mães negras solo pudessem sobreviver à crise. Foram 400 famílias beneficiadas. Depois, criou marketplace para conectar consumidores a pequenos negócios, fazendo circular R$ 300 mil em oito meses."A pandemia ajudou a tratar projetos com intencionalidade de raça em momento em que o fosso das desigualdades foi amplificado", afirma Nina Silva, fundadora do Movimento Black Money.A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha. Mais No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | O Movimento Black Money é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. O projeto socorreu mães negras solo durante a crise, abriu um canal de vendas online para afroempreendedores e tem a atriz Taís Araújo como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Criado por Nina Silva e Alan Soares, o Movimento Black Money atuou em duas frentes para mitigar os efeitos da pandemia, concorrendo na categoria Inclusão Social e Produtiva.Primeiro transferiu renda para que afroempreendedores e famílias lideradas por mães negras solo pudessem sobreviver à crise. Foram 400 famílias beneficiadas. Depois, criou marketplace para conectar consumidores a pequenos negócios, fazendo circular R$ 300 mil em oito meses."A pandemia ajudou a tratar projetos com intencionalidade de raça em momento em que o fosso das desigualdades foi amplificado", afirma Nina Silva, fundadora do Movimento Black Money."Eles não só abraçaram famílias que precisavam de ajuda imediata na crise, como abriram as portas para pequenos comerciantes crescerem por conta própria", diz Taís Araújo, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | Apesar das melhores intenções para mitigar perdas de aprendizagem e o risco de abandono escolar, governo e investimento social privado poderiam ter contribuído para experiências mais exitosas com tecnologias educacionais mesmo antes da pandemia.Parte importante da explicação dos impactos limitados dos esforços empreendidos ao longo de 2020 e 2021 é a baixa qualidade das bases de dados telefônicos de estudantes e seus familiares —um gargalo fundamental para todas as ações de busca ativa, com consequências amplas para seus impactos: desde manter as crianças e jovens na escola até alcançar níveis mais altos de aprendizagem no futuro.Compilo a seguir quatro formas já disponíveis para construir essa agenda telefônica atualizada com custos reduzidos, e levando em conta a realidade do setor público, que atende 80% dos alunos do Ensino Básico no Brasil.A primeira é a distribuição de chips de celular com plano de dados. Além de diminuir as barreiras de acesso às tecnologias educacionais num contexto de ensino remoto ou híbrido –que deve conviver conosco ainda por bastante tempo–, um benefício indireto, porém enorme, é que a rede passa a ter informações diretas de contato sempre atualizadas com o aluno e seus familiares.A segunda seria a aquisição de bases externas, prática comumente realizada por empresas que buscam informações de contato do seu público-alvo. Por que secretarias ou a filantropia não poderiam fazem o mesmo, em nome de uma das causas mais importantes e urgentes, que é manter crianças e jovens na escola?Outra maneira são mensagens de texto (SMS) geo-localizadas. Operadoras de telefonia conseguem utilizar dados de triangulação de antena, troca de pacotes de dados e padrões de uso e deslocamento dos telefones celulares para segmentar públicos para campanhas focalizadas. Seria possível, por exemplo, mandar uma "chuva de SMS" no entorno de todas as escolas públicas do Brasil, fazendo a mensagem chegar a quem precisa, mesmo que de forma ligeiramente imprecisa.No trabalho da Movva na África, em mais de um país as operadoras permitem que o Ministério da Educação faça disparo como esse sem custos. Por que não aqui?E, por último, as chamadas automáticas de voz. Nos Estados Unidos, ficou famosa a campanha para aumentar a frequência escolar de adolescentes antes da pandemia com ligações automáticas gravadas por celebridades como Nicki MinajFamiliares e alunos podem se cadastrar para receber essas ligações mandando um SMS sem custo para o número da campanha. Os artistas brasileiros, alguns dos quais têm gravado clipes incentivando o retorno à escola, certamente poderiam contribuir. Mais Ainda que considere de mau gosto chamar qualquer crise de oportunidade, a verdade é que a situação atual deveria forçar algumas mudanças que poderiam não apenas ajudar a mitigar seus impactos, mas também mudar a educação de patamar daqui para frente.No mínimo, ter a base de telefones de alunos e familiares sempre atualizada seria um pilar fundamental para qualquer ação de busca ativa no presente. E, no futuro, para viabilizar soluções de apoio à aprendizagem que cheguem diretamente ao aluno e aderentes às suas necessidades.Mais do que isso, seria ótimo se a experiência recente tivesse diluído resistências históricas das redes públicas e da filantropia a testar tecnologias educacionais mais diversas e ousadas, em maior escala e com horizonte mais longo, diante dos fracassos recentes.Mas o que mais espero, de verdade, é que encontremos uma maneira de evitar, com ou sem tecnologia, que o verdadeiro legado da pandemia seja o futuro desperdiçado de uma geração de alunos que contava com o trabalho de todos nós –escolas públicas, edtechs e sociedade civil– para simplesmente ter o direito de aprender. | empreendedorsocial |
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] | A atriz Giovanna Lancelotti é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha dos Fundos Filnatrópicos contra a Covid-19, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."Parte dos recursos foi para o Amazonas, na forma de usinas de oxigênio, cilindros, cestas básicas e todo tipo de apoio que a população precisava no momento da crise", afirma Giovanna Lancelotti, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Os Fundos Filantrópicos contra a Covid-19, na categoria Emergência Sanitária, foram liderados por Leonardo Letelier, fundador e CEO da Sitawi Finanças do Bem.Ele ofereceu sua expertise em gestão financeira para que R$ 160 milhões em doações chegassem mais rápido aos destinos finais, impactando 2,8 milhões de brasileiros."A Sitawi fez a gestão do primeiro fundo emergencial estruturado para enfrentamento da pandemia, ainda em março de 2020", diz Letelier, se referindo ao Fundo Emergencial pela Saúde, parceria entre Idis, Movimento Bem Maior e BSocial."Em abril, quando o número de mortes aumentou e os hospitais estavam sobrecarregados, o Matchfunding Salvando Vidas foi lançado. O maior da história, para o maior problema que o Brasil já enfrentou. Essa colaboração ofereceu um mecanismo simples, rápido, transparente, confiável e capaz de fazer os materiais chegarem em segurança onde necessário", afirma. Mais A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha.No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | Telemedicina SAS Brasil é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. A ONG desenvolveu nas periferias uma trilha de inclusão digital na saúde e tem Xuxa Meneghel como madrinha.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Na categoria Inovação para a Retomada, a médica Adriana Mallet Toueg usou a experiência do atendimento médico nas expedições do Rally dos Sertões para montar uma força-tarefa de saúde nas periferias.Com profissionais voluntários e tecnologia de ponta, ofereceu monitoramento a distância contra a Covid-19. Para isso, adaptou sua plataforma de telemedicina para atender locais como o Complexo do Alemão (RJ) e o Jardim Colombo (SP). E instalou cabines para aferir sinais vitais, com prontuário eletrônico e impressora de receitas, que se esterilizam automaticamente após a saída do paciente."A grande inovação foi pensar simples. O caminho era ser o 'médico do zap' de pacientes em comunidades", diz Adriana Mallet, fundadora da ONG SAS Brasil."O morador da favela não precisa se deslocar até um posto de saúde ou hospital, ele conversa com o médico pelo celular", afirma Xuxa, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | Xuxa Meneghel é uma das embaixadoras da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. A artista se tornou madrinha da Telemedicina SAS Brasil, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."O morador da favela não precisa se deslocar até um posto de saúde ou hospital, ele conversa com o médico pelo celular", afirma Xuxa, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Na categoria Inovação para a Retomada, a médica Adriana Mallet Toueg usou a experiência do atendimento médico nas expedições do Rally dos Sertões para montar uma força-tarefa de saúde nas periferias.Com profissionais voluntários e tecnologia de ponta, ofereceu monitoramento a distância contra a Covid-19. Para isso, adaptou sua plataforma de telemedicina para atender locais como o Complexo do Alemão (RJ) e o Jardim Colombo (SP).E instalou cabines para aferir sinais vitais, com prontuário eletrônico e impressora de receitas, que se esterilizam automaticamente após a saída do paciente."A grande inovação foi pensar simples. O caminho era ser o 'médico do zap' de pacientes em comunidades", diz Adriana Mallet, fundadora da SAS Brasil.A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha. Mais No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | O apresentador Luciano Huck é um dos embaixadores da Escolha do Leitor, votação popular do Prêmio Empreendedor Social do Ano em Resposta à Covid-19. O artista se tornou padrinho da Robótica Espacial nas Escolas, uma das 11 iniciativas finalistas do concurso que reconhece lideranças no enfrentamento às consequências da pandemia no Brasil."O curso é feito em qualquer celular, o que fez eles chegarem a aldeias indígenas e comunidades quilombolas", afirma Luciano Huck, em vídeo para engajar apoiadores.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios impostos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Até o dia 29 de novembro é possível votar inúmeras vezes em folha.com/escolhadoleitor_2021, plataforma que também se volta à doação para as causas finalistas.Pelo celular, computador ou tablet, 20 mil estudantes de escolas públicas acessam o curso de robótica espacial desenvolvido pela Bebyte, startup criada por Alex Roger Wytt, que concorre na categoria Inovação para a Retomada.Com abordagem "steam", que integra tecnologia, ciências, matemática, artes e engenharia, o estudante aprende a desenhar, modelar e fazer protótipos de robôs. O laboratório itinerante chega a escolas instalado em um caminhão, com impressoras 3D e cortadeiras digitais."Nosso maior desafio foi levar uma solução para um modelo engessado", diz Alex Roger. "Um sistema que definia o professor como único detentor do conhecimento e os alunos meros telespectadores."A cerimônia de premiação do Empreendedor Social, correalizado pela Folha e pela Fundação Schwab, entidade coirmã do Fórum Econômico Mundial, anunciará os vencedores em cada categoria, escolhidos por júri composto de especialistas e personalidades. A transmissão será em 30 de novembro, às 19h, pela TV Folha. Mais No mesmo dia, serão anunciados os vencedores da Escolha do Leitor, um deles por número de votos e outro por volume de doações.Na última edição, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez uma realização em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.A curadoria dos embaixadores da Escolha do Leitor 2021 ficou a cargo de Enzo Celulari, da Dadivar, especializada em marketing de causas sociais, e da editora do Empreendedor Social, Eliane Trindade. | empreendedorsocial |
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] | Robótica Espacial nas Escolas é finalista do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 e concorre com outras 11 iniciativas pelo troféu Escolha do Leitor. A edutech que quer preparar 1 milhão de jovens para o futuro tem o apresentador Luciano Huck como padrinho.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.Pelo celular, computador ou tablet, 20 mil estudantes de escolas públicas acessam o curso de robótica espacial desenvolvido pela Bebyte, startup criada por Alex Roger Wytt, que concorre na categoria Inovação para a Retomada.Com abordagem "steam", que integra tecnologia, ciências, matemática, artes e engenharia, o estudante aprende a desenhar, modelar e fazer protótipos de robôs. O laboratório itinerante chega a escolas instalado em um caminhão, com impressoras 3D e cortadeiras digitais."Nosso maior desafio foi levar uma solução para um modelo engessado", diz Alex Roger. "Um sistema que definia o professor como único detentor do conhecimento e alunos meros telespectadores.""O curso é feito em qualquer celular, o que fez eles chegarem a aldeias indígenas e comunidades quilombolas", afirma Luciano Huck, em vídeo para engajar apoiadores na Escolha do Leitor.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação do Empreendedor Social 2021, em 30 de novembro, transmitido pela TV Folha.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades. | empreendedorsocial |
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] | Jovens vêm sendo acometidos por uma angústia que ganhou os nomes "ansiedade climática" e "ecoansiedade". A falta de perspectiva de futuro, ou pelo menos de um futuro sadio e previsível, traz uma mistura de sentimentos: raiva de quem toma decisões que contribuem para as mudanças climáticas, medo do futuro incerto e ameaçador e culpa quando desejam algo que pode afetar negativamente a qualidade de vida planetária.O símbolo dessa tendência é Greta Thunberg, que vem cobrando uma posição efetiva em relação às emissões de gases e medidas que priorizem a sustentabilidade.Greta está em Glasgow para a Conferência das Nações Unidas sobre Mudanças Climáticas, a COP 26, e representará aqueles que já perceberam a gravidade da situação, como ambientalistas e estudiosos de clima, que têm consciência das consequências dessas questões.As evidências das mudanças climáticas são claras mundo afora, com chuvas torrenciais ou estiagens prolongadas, deslizamentos de terras, tufões, nuvens de poeira e outros fenômenos. Antes esporádicos ou inexistentes, são cada vez mais frequentes e intensos.O ser humano, diferentemente das demais espécies, não se sente parte da natureza e evita refletir sobre o que o aborrece e assusta, como as alterações do clima.Prefere distrair-se com consumo ou é levado por meios de comunicação e líderes manipuladores, como George Monbiot vem chamando atenção. Sendo assim, adia decisões que precisariam ser tomadas hoje.A maior parte dos sistemas planetários está no limite e, quando um é agredido, outros são afetados por consequência. A interligação da vida nunca esteve tão clara.Um bom exemplo é o desmatamento da Amazônia e do cerrado, que vem transformando os padrões hídricos do restante do Brasil, causando chuvas torrenciais ou falta de água em diversas partes do país. Mais Os jovens já despertaram para a urgência de se pensar nesses temas. O jornal The Washington Post tem trazido reportagens sobre a angústia climática com depoimentos do tipo "não vamos morrer de velhice, vamos morrer de mudanças climáticas" ou, "por que estudar para um futuro que não teremos" e ainda "minha vida seria melhor sem os riscos das mudanças climáticas."A Universidade de Bath, da Inglaterra, em estudo com 10 mil jovens entre 16 e 25 anos, revelou que 75% se sentem ameaçados pelo futuro e 45% sofrem de ansiedade climática.O governo brasileiro foi o pior avaliado pelos jovens, por não ouvi-los, enquanto o finlandês e o indiano foram os mais bem pontuados. Os jovens não creem que governantes priorizam as decisões que reduziriam riscos às crises climáticas que ameaçam o futuro.Manter a temperatura do planeta estável precisa ser urgência máxima para todas as escolhas feitas, principalmente com redução ao uso de combustíveis fósseis.Um caminho promissor é o modelo "donut" (rosquinha), da economista Kate Raworth, que propõe limites ao desenvolvimento. Nem pobreza nem riqueza devem ser exageradas para não ameaçarem o sistema vivo da Terra e o que ela pode suprir. Defende que as soluções estão na cooperação, e não na disputa entre setores governamentais, empresariais e da sociedade civil.Cada um com responsabilidades próprias precisa oferecer à coletividade o que é de sua pertinência. Esse equilíbrio é chave para que as forças também se ajustem, evitando autoritarismo, capitalismo selvagem e aumentando a escala de iniciativas bem-sucedidas. Mais A mudança precisa ser estrutural, multifacetada e multisetorial. A urgência é inquestionável e é parte da angústia dos jovens e de muitas pessoas mais velhas que não querem adiar decisões que podem contribuir para a proteção da vida no planeta.A juventude tem mostrado ativismo forte e inovador, mas não é justo que sejam as novas gerações as que resolvam problemas que não criaram.Cabe a todos nós sairmos da inércia e rompermos com padrões estabelecidos, assumindo a responsabilidade pela vida na Terra. E é preciso a integração de todos os campos do saber para chegarmos a soluções que levem em conta o social, o ambiental e o econômico.E o Brasil é o país com maior potencial de ser exemplo ao proteger efetivamente sua riqueza socioambiental e investir em modelos que tragam ganhos econômicos que priorizem a sustentabilidade. É possível e o futuro depende do nosso querer. | empreendedorsocial |
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] | Um grupo de lunáticos falando em unir lucro e impacto positivo. Em 2009, quando não se falava em ESG ou negócios sociais, era assim que o Quintessa era visto. Em 2021, a aceleradora de impacto pioneira no país se reposiciona como ecossistema de soluções para desafios sociais e ambientais."Era uma ideia distante", diz Anna de Souza Aranha, diretora do Quintessa. "Fomos para a ponta ajudar a construir casos concretos e mostrar que essa união era possível."Foi assim que empreendedores de 250 negócios de impacto foram apoiados. Em 2017, a empresa se abriu para iniciativas no ecossistema, que crescia impulsionado pelas demandas de empresas que buscavam uma nova maneira de fazer negócios."Passamos a apoiar parceiros e grandes empresas a inovarem com impacto", diz Anna Aranha.Em 2021, com bagagem adquirida ao trabalhar com parceiros como Braskem, Ambev, Fundação Lemann e Instituto BRF, o Quintessa deixa de ser aceleradora de negócios de impacto para se tornar aceleradora de impacto.A mudança, ainda que sutil, coloca a aceleração como uma das soluções possíveis no portfólio para superar os desafios do país por meio de iniciativas inovadoras."Nosso intuito é liderar pautas de desenvolvimento social e ambiental, fazendo a integração entre lucro e impacto", afirma Gabriela Bonotti, diretora do Quintessa.Na prática, além dos programas para empreendedores em diferentes estágios de maturidade, a consultoria apoia a transição de empresas e desenvolve soluções para que institutos, fundações, investidores e demais organizações do ecossistema possam se relacionar com soluções de impacto."Com o boom do termo ESG [sigla em inglês para práticas ambientais, sociais e de governança] nos últimos meses, há o risco de banalização, deixa eu dar um 'check' aqui numa demanda de mercado", afirma Anna."Nosso objetivo não é necessariamente que grandes empresas se tornem negócios de impacto, mas que adotem uma gestão mais consciente e um porfólio de soluções sustentáveis", completa.A ideia distante de unir lucro e impacto se materializa hoje em negócios como Boomera, Hand Talk, 4YOU2, Courri, Escola do Mecânico, Vitalk, entre muitas outras. Mais "No início, éramos três pessoas e o Quintessa foi um MBA de como se tornar um bom líder", diz Michael Kapps, CEO da Vitalk, startup que busca democratizar o acesso à saúde mental.Ele enumera as conquistas durante o processo de aceleração: "Trouxeram um mentor incrível e aprendi tudo sobre liderança. Não trabalhávamos com orçamento, funil de vendas. E conseguimos levantar R$ 6 milhões em uma primeira rodada de investimentos que ajudou a empresa a dobrar de tamanho."Em 2020, a Vitalk foi um dos destaques do Prêmio Empreendedor Social do Ano em Resposta à Covid-19 ao desenvolver um robô que monitorava casos da doença em tempo recorde.Em parceria com o Ministério da Saúde, naquele ano a startup impactou 1,5 milhão de pessoas por meio de 7 milhões de mensagens trocadas e 25 mil notificações de alto risco."O Quintessa me apoia como CEO e agora ajuda a criar uma nova geração de lideranças na Vitalk", diz Kapps. Mais A saúde é uma das temáticas prioritárias que a consultoria abordará ao se reposicionar neste ano. E ainda: educação, mudanças climáticas e meio ambiente, amazônia e empregabilidade e geração de renda."Não vamos resolver tudo sozinhos, mas estamos no papel de articular atores que podem ajudar a resolver desafios", diz Anna Aranha. | empreendedorsocial |
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] | Nesta quinta-feira (4), mais quatro padrinhos de causas finalistas do Prêmio Empreendedor Social 2021 mobilizam as redes sociais para engajar o público na Escolha do Leitor. Em vídeos próprios, os artistas apresentam iniciativas e convidam a participar da votação popular do concurso.A cantora Ivete Sangalo, a apresentadora Xuxa Meneghel, o médico e colunista da Folha Drauzio Varella e a atriz Claudia Raia apoiam, respectivamente, Coletivo Arquitetos Voluntários, Telemedicina SAS Brasil, Aceleradora dos Parças e Brasil sem Fome. Mais "Elas foram além das palmas, cuidaram de quem cuida", afirma Ivete Sangalo em referência ao grupo de arquitetos que reformou instalações em hospitais.Xuxa é madrinha da iniciativa que levou telemedicina para favelas na pandemia. "O morador não precisa se deslocar até um posto de saúde ou hospital, ele conversa com o médico pelo celular", afirma em apoio à Telemedicina SAS Brasil, pela categoria Emergência Sanitária."Ela mata a fome de 23 mil pessoas por dia", afirma Claudia Raia, madrinha do Brasil sem Fome, ação que faz colheita urbana e combate o desperdício de alimentos, em Emergência Sanitária. Mais Drauzio Varella é padrinho da Aceleradora dos Parças, na categoria Inclusão Social e Produtiva. "O plano deles é transformar unidades prisionais do país em células de qualificação profissional", diz o médico em apoio à startup que prepara egressos do sistema prisional.A participação voluntária das personalidades contou com curadoria do Instituto Dadivar, liderado por Enzo Celulari, que atua com marketing voltado a causas sociais."Fiquei muito feliz com o convite da Folha para ser curador dos padrinhos do Prêmio Empreendedor Social e ter papel ativo na escolha desse time incrível", afirma Enzo. "Quando falo de vozes que comunicam causas, sempre bato na tecla da verdade naquilo que está sendo transmitido. E é isso que a gente buscou."Taís Araújo, Fernanda Paes Leme, Giovanna Lancelotti e Luciano Huck foram os primeiros a apresentarem suas causas em todas as plataformas do Empreendedor Social e da Folha. A jornada de apadrinhamento prevê postagem de vídeos e peças gráficas nas redes dos convidados ao longo da votação e captação de doações da Escolha do Leitor."A ideia é ampliar a visibilidade e o impacto das iniciativas que se destacaram no enfrentamento à pandemia por meio de um maior engajamento nas redes sociais com a participação de influencers identificados com as causas", afirma Eliane Trindade, editora do Prêmio Empreendedor Social. Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação, em 30 de novembro, transmitido pela TV Folha.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | A partir desta quarta-feira (3), padrinhos das causas finalistas do Prêmio Empreendedor Social 2021 ajudam a engajar o público na Escolha do Leitor. Com vídeos postados nas redes sociais, os doze artistas apresentam as iniciativas e convidam a votar e doar.Taís Araújo, Fernanda Paes Leme, Giovanna Lancelotti e Luciano Huck serão os primeiros a apresentarem suas causas em todas as plataformas do Empreendedor Social e da Folha nesta quarta-feira (3) e ao longo do mês em seus perfis nas redes sociais. Mais Eles apadrinharam, respectivamente, Movimento Black Money, Pertinho de Casa, Fundos Filantrópicos contra Covid-19 e Robótica Espacial nas Escolas."Eles não só abraçaram famílias que precisavam de ajuda imediata na crise, como abriram as portas para pequenos comerciantes crescerem por conta própria", diz Taís Araújo sobre o Movimento Black Money, que atuou em duas frentes para mitigar os efeitos da pandemia, concorrendo na categoria Inclusão Social e Produtiva.Na mesma categoria, a Pertinho de Casa oferece um novo caminho de geração de renda a microempreendedores, em sua maioria mulheres, que oferecem produtos artesanais, naturais e serviços. "É o tipo de consumo consciente em que acredito", diz a madrinha Fernanda Paes Leme.Pelo celular, computador ou tablet, 20 mil estudantes de escolas públicas acessam o curso de robótica espacial desenvolvido pela Bebyte, que concorre na categoria Inovação para a Retomada. Mais "O curso é feito em qualquer celular, o que fez eles chegarem a aldeias indígenas e comunidades quilombolas", afirma Luciano Huck.A madrinha Giovanna Lancelotti apoia os Fundos Filantrópicos contra Covid-19, que fizeram com que R$ 160 milhões em doações chegassem mais rápido aos destinos finais, impactando milhões de brasileiros."Parte dos recursos foi para o Amazonas, na forma de usinas de oxigênio, cilindros, cestas básicas e todo tipo de apoio que a população precisava no momento da crise", afirma.A participação voluntária das personalidades contou com curadoria do Instituto Dadivar, liderado por Enzo Celulari, que atua com marketing voltado a causas sociais."Fiquei muito feliz com o convite da Folha para ser curador dos padrinhos do Prêmio Empreendedor Social e ter papel ativo na escolha desse time incrível", afirma Enzo. "Quando falo de vozes que comunicam causas, sempre bato na tecla da verdade naquilo que está sendo transmitido. E é isso que a gente buscou."A jornada de apadrinhamento prevê postagem de vídeos e peças gráficas nas redes dos convidados ao longo da votação e captação de doações da Escolha do Leitor."A ideia é ampliar a visibilidade e o impacto das iniciativas que se destacaram no enfrentamento à pandemia por meio de um maior engajamento nas redes sociais com a participação de influencers identificados com as causas", afirma Eliane Trindade, editora do Prêmio Empreendedor Social.Até o dia 29 de novembro é possível votar quantas vezes quiser em folha.com/escolhadoleitor_2021, plataforma que também permite doações para as causas finalistas.Na edição anterior, a votação popular arrecadou R$ 207 mil para ONGs, movimentos e negócios de impacto finalistas. A plataforma é mais uma vez feita em parceria com Doare, Movimento Arredondar e PagBank PagSeguro.Leitores e internautas podem conhecer e se inspirar com os 12 finalistas que responderam com inovação e rapidez aos novos desafios postos pela Covid ao país, em quatro categorias do Prêmio Empreendedor Social 2021: Emergência Sanitária, Inclusão Social e Produtiva, Inovação para Retomada e Soluções Comunitárias.O resultado da votação popular, o volume de doações e o líder de captação serão anunciados na cerimônia virtual de premiação, em 30 de novembro, transmitido pela TV Folha.Correalizado pela Folha e pela Fundação Schwab, o prêmio reconhecerá ainda um vencedor em cada uma das quatro categorias, a partir da escolha do júri composto de especialistas e personalidades.O Prêmio Empreendedor Social tem patrocínio de Gerdau, Ambev, Sesi/Senai, Coca-Cola e Vedacit e parceria estratégica de Ashoka, ESPM, Fundação Dom Cabral, Pacto Global e UOL. | empreendedorsocial |
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] | A Artemisia, organização pioneira no fomento e na aceleração de negócios de impacto no país, anuncia a reestruturação de sua governança. A ampliação da equipe faz parte da proposta de liderar o fortalecimento do empreendedorismo de impacto social e ambiental no país.Maure Pessanha, que desde 2007 ajudou a consolidar a organização no país e respondia pela diretoria-executiva, assume a presidência do conselho da Artemisia. Luciano Gurgel, ex-Yunus Negócios Sociais, é o novo diretor-executivo.A proposta de uma nova visão de futuro está nas atribuições do cargo de Maure Pessanha. "Acreditamos que o ecossistema está em momento propício para evoluir. Queremos fortalecer ainda mais nossas coalizões, nossa atuação com governos e criar mecanismos de apoio à expansão dos negócios", afirma a executiva.Nos últimos anos, 560 negócios foram apoiados pela organização, que mantém mais de 190 mentores ativos e R$ 152 milhões em investimentos em seu portfólio de negócios."Minha expectativa é contribuir com o fortalecimento institucional dessas iniciativas pioneiras e atuar na criação de mecanismos financeiros para a construção de um arco completo de apoio ao empreendedor de impacto social em toda a sua jornada, ou seja, soluções para prover capital via investimento, criando um ciclo virtuoso para o campo", afirma Gurgel.A liderança conta, ainda, com Priscila Martins, diretora de relacionamento institucional e projetos, e Flávia Coelho, diretora de finanças e operações. Mais | empreendedorsocial |
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] | Quatro projetos com soluções para enfrentar a seca no semiárido foram selecionados no Lab Água, programa da Votorantim Energia e do Instituto Votorantim. As iniciativas incluem melhoria do acesso à água e soluções de convivência com a escassez hídrica.São elas GeoGO (Brasília, DF), SDW (Salvador, BA), Versati (Campinas, SP) e o Instituto Nacional do Semiárido – Insa (Campina Grande, PB). Todas receberão capital semente, no valor total de R$ 230 mil, para validar seus projetos na Serra do Inácio, divisa entre Pernambuco e Piauí, a partir de novembro deste ano.O GeoGO propõe utilizar torres de eólicas da Votorantim Energia para captar água de chuva para consumo da população e excedente destinado ao aquífero. O projeto-piloto deverá captar 400 mil litros de água, suficiente para abastecer 45 pessoas por três meses.O purificador de água Aqualuz, da SDW, utiliza método de desinfecção a partir da luz solar e purifica a água para consumo humano. O piloto inclui a instalação de 20 unidades na Serra do Inácio para impactar de 60 a 100 pessoas.O Insa tem uma solução de esgotamento sanitário rural, com produção de água de reúso para irrigação na agricultura familiar. Integra coleta e tratamento de esgoto ao reuso de nutrientes por meio de um ciclo de desenvolvimento sustentável. A prototipação, junto a cinco famílias, será feita em dois meses.Já a Versati desenvolveu um purificador microbiológico de água para uso doméstico que proporciona água de qualidade a R$ 0,12 por 20 litros, sem custos com instalação hidráulica, manutenção, trocas de refis, adição de produtos químicos ou eletricidade. Mais As organizações integram as 20 escolhidas para a primeira edição do LabÁgua. Todas foram aceleradas nos últimos dois meses, em programação focada em seu desenvolvimento e adaptabilidade ao território, sob mentoria de especialistas convidados e da própria companhia.Diante dos problemas hídricos no país e da escassez de chuva nos últimos meses, a Votorantim entende que o uso de novas tecnologias é um caminho exitoso para enfrentar o problema."O ecossistema de água e saneamento não é tão maduro no país quanto outros, como healthtechs ou fintechs", diz Juliana Mitkiewicz, responsável por inovação e P&D no Instituto Votorantim."Nosso objetivo é impulsionar soluções realmente inovadoras e de impacto de curto e longo prazos, que possam ser instaladas em vários territórios. Se queremos resultados diferentes, precisamos tentar alternativas diferentes", completa."Criamos um programa inovador que integra outro agente nesse contexto: a própria comunidade", diz Rômulo Vieira, diretor corporativo da Votorantim Energia. "Ela participará dessa etapa final, de prototipagem, ajudando a ampliar as condições de replicabilidade em outros territórios." | empreendedorsocial |
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] | A crise provocada pela pandemia da Covid atingiu em cheio os mais pobres e fez o Brasil passar por um período duríssimo em sua história. Enquanto setores da sociedade ainda tentavam se articular para proporcionar auxílio, a resiliência das organizações da sociedade civil (OSCs) foi capaz de trazer respostas rápidas e eficazes à sociedade.A confiança depositada na filantropia através de milhares de pequenas doações ajudou a evitar que milhões ficassem desamparados. Mobilizações, campanhas e trabalho em rede não podem se limitar a ocorrer apenas em situações emergenciais.As ações de suporte à sociedade civil organizada precisam do nosso apoio constante para que o Brasil entre em um ciclo positivo de transformação social. E essa mudança passa pelo fortalecimento da cultura de doação.Ao normalizar o hábito de doar, plantamos inspiração para poder, um dia, colher mudança. O exercício de cidadania ao realizar doações financeiras ou voluntariado de forma recorrente ajuda a construir uma sociedade mais justa e mais madura.Se não podemos abraçar todas as causas, podemos mudar “pequenos mundos” e, somados os esforços, temos, colaborativamente, o poder de transformar a comunidade, a cidade, o país e o planeta.Alimentar essa cultura e dar suporte às OSCs para acelerar uma transformação sistêmica são os grandes desafios na adversidade do atual cenário brasileiro. Mais Nosso país aparece na 54ª posição do Ranking Global de Solidariedade, o World Giving Index 2021, um estudo da organização Charities Aid Foundation feito com pesquisas em 114 países no ano passado. Estamos distantes até do nosso vizinho Paraguai, que ocupa a 23ª colocação.A questão cultural pesa tanto que o ranking é liderado pela Indonésia, país com poderio econômico muito menor que os Estados Unidos, que aparece somente na 19ª posição.Um estudo do Idis (Instituto para o Desenvolvimento do Investimento Social) analisou o perfil do doador individual brasileiro com a Pesquisa Doação Brasil 2020 e identificou que a prática de doação por parte das pessoas físicas apresentou significativa queda em comparação com 2015.Ao normalizar o hábito de doar, plantamos inspiração para poder, um dia, colher mudança.Diretora executiva do Movimento Bem MaiorO valor doado ao longo dos respectivos anos caiu de R$ 13,7 bilhões (0,23% do PIB) para R$ 10,3 bilhões (0,14% do PIB).Hoje, com o avanço tecnológico, está mais fácil para as OSCs prestarem contas da utilização de seus recursos e para a sociedade acompanhar online relatórios de transparência. Saber como o dinheiro da doação foi investido e como é o impacto positivo gera um convite para ampliar o engajamento e atrair quem não é doador. Mais Contar histórias de pessoas que foram beneficiadas pelas doações também tem poder inspirador, como podemos ver em diretriz do documento Por um Brasil + Doador, Sempre, elaborado pelo Movimento por uma Cultura de Doação.Por meio do exemplo, ao gerar empatia, a vontade de contribuir para mais mudanças tende a aumentar.Ao entendermos que a filantropia não é uma questão de alívio de consciência, mas sim um investimento no futuro coletivo e, sobretudo, um ato de cidadania na busca ativa por soluções, poderemos construir juntos um país de imensas oportunidades. | empreendedorsocial |
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] | A ONG Banco de Alimentos lança nesta semana uma série de vídeos com depoimentos de pessoas que lidam diariamente com a pobreza e a fome. O projeto "Alimentando Histórias" busca conscientizar sobre a insegurança alimentar e engajar apoiadores na causa.O primeiro episódio apresenta Lea de Oliveira, moradora do Jardim Elvira, em Osasco (SP). “Eu vivo na periferia há 44 anos. É idoso passando fome, é mãe buscando ajuda", diz a técnica de suporte à internet, cozinheira e boleira. "A fome chega arrebentando e dói."Para Luciana Chinaglia Quintão, fundadora e presidente da ONG Banco de Alimentos, o problema é secular no país. "A fome mata e constitui-se em um abuso social, uma vez que impede o desenvolvimento físico e mental de um ser humano e o exclui da sociedade”, afirma.Na pandemia, a organização que atua no combate à fome e ao desperdício de alimentos estruturou uma rede colaborativa com 300 entidades sociais. Entre abril de 2020 e março de 2021, mais de cinco milhões de quilos de alimentos foram distribuídos.A série "Alimentando Histórias" é realizada em parceria com o Rabobank, banco voltado ao agronegócio."Com espírito cooperativo, trouxemos nossos colaboradores para fazer parte deste movimento que, mais do que ajudar quem está passando fome, faz um convite para que mais pessoas e empresas se juntem a esta causa”, diz Fabiana Alves, diretora executiva de clientes corporativos no Brasil.O primeiro capítulo está disponível no site da ONG e os próximos serão anunciados em breve. Mais | empreendedorsocial |
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] | A Fundação Dom Cabral celebra em outubro um ano da criação de braço social que amplia o acesso à educação. A escola de negócios reuniu iniciativas que geram autonomia, dignidade e prosperidade para jovens em situação de vulnerabilidade, empreendedores populares e organizações sociais.Criado em outubro de 2020, o FDC - Centro Social Cardeal Dom Serafim incorporou a Fundação José Fernandes de Araújo, que ofertava bolsas de graduação para jovens em instituições renomadas. No primeiro semestre de 2021, foram concedidas 82 bolsas e 66 renovações. Mais “Não há crescimento econômico sustentável sem respaldo de ações sociais que possibilitem que as desigualdades sejam reduzidas", diz Nádia Rampi, diretora estatutária e líder do FDC - Centro Social Cardeal Dom Serafim."Para o país crescer, temos que ampliar o acesso à educação, contribuindo para que a nossa comunidade toda possa prosperar. E a FDC aposta que economia, negócios e a educação são pilares para este caminho de prosperidade”, completa.Para apoiar empreendedores populares, a FDC em 2020 criou a plataforma Pra>Frente, que disponibiliza vídeos que misturam entretenimento e conteúdo aplicável. Mais de 600 pessoas participaram dos nove meses de projeto-piloto em sete estados do Brasil.Gestores de organizações sociais podem participar do Programa de Desenvolvimento de Gestão para Organizações Sociais. Em 2018, o curso capacitou 576 gestores e impactou 680 mil pessoas.Para ampliar o trabalho, a FDC lançou um fundo de bolsas destinadas a pessoas de baixa renda, engajadas em ações de impacto e transformação social e com potencial para desenvolver papel de liderança.Investidores individuais, grandes empresas, instituições, alunos e ex-alunos podem contribuir de várias maneiras com o fortalecimento da educação no país. Relatórios semestrais mostram os impactos da iniciativa, com transparência em relação aos recursos arrecadados, número de bolsas de estudos concedidas e os estudantes beneficiados. | empreendedorsocial |
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] | A pandemia de Covid-19 acelerou um quadro de fome que já vinha com tendência crescente no país. Mais da metade dos brasileiros vive hoje em situação de insegurança alimentar e não sabe o que vai comer no próximo dia.A ONU (Organização das Nações Unidas) constatou em sua mais recente pesquisa que mais de 800 milhões de pessoas enfrentaram a fome no mundo em 2020, aumento de 20% em apenas um ano.Ficou evidente a exclusão social dessas pessoas e o conjunto de vulnerabilidades e privação de direitos fundamentais a que estão submetidas. É uma situação perversa, que sequestra dignidade e cidadania.Desde março de 2020, em resposta aos impactos socioeconômicos da crise sanitária, a Gastromotiva tem trabalhado para atender quem tem fome por meio da criação de cozinhas solidárias nas cidades do Rio de Janeiro, de São Paulo, Curitiba, Salvador e Manaus.Os cozinheiros participam de uma formação em cozinha social, que conta com 82 alunos de variados perfis: microempreendedores, lideranças comunitárias, membros de organizações sociais e coletivos. São pessoas que desejam melhorar as condições de vida de suas comunidades através da transformação que a alimentação de qualidade é capaz de proporcionar.Renata Geraldo, do Amazonas, ficou comovida ao encontrar tantas famílias que não conseguem o mínimo para se manter sem fome e com saúde.Quando a Gastromotiva chegou em Manaus, ela participou do treinamento e arrecadou recursos em vaquinhas e parcerias para montar uma cozinha e distribuir refeições. Atendeu especialmente populações indígenas em contexto urbano.A fome dói. Não só na barriga, mas também na alma de uma mãe e de um pai que, além de estarem faminto, veem seus filhos sem o que comer. Nesse cenário crítico, pessoas se reinventam e solidariedade e empatia se tornam forças vitais. Mais Em Curitiba, Julia Ianai lembra que grupos que atendiam territórios como a região central da cidade pararam com as ações por medo da pandemia.A população em situação de rua ficou sem auxílio nenhum, à mercê da fome. Ela ouviu relatos de pessoas que ficaram de três a cinco dias sem comer. Decidiu se unir a ONGs para levar comida, água, máscaras, cobertores e informação para quem não tinha.Ver gente sem renda e sem acesso aos alimentos foi o que motivou Eline de Oliveira, do Acre, a articular parcerias com bancos de alimentos e empresas privadas para construir um restaurante que trabalha com alimentação solidária. Ela também continuou seu projeto social que atende o povo huni kuî, promovendo o plantio de hortas e criação de frangos e peixes.Sem comida não há vida, não há laços, não há civilização. A Gastromotiva acredita na revolução social através do fim da fome. O acesso a uma alimentação saudável é base para que qualquer sociedade possa florescer plenamente, pois tem impacto direto na saúde, no aprendizado e na força de trabalho.Em São Paulo, Maria Tereza Lorençato recorda do período de isolamento social, quando os recursos desapareceram e pessoas sem teto ficaram desesperadas.Foi um período com menos ações de entrega de comida, menos voluntários, menos dinheiro circulando e muita solidão, medo e fome. Ela viu uma família inteira, com crianças, pedindo comida na porta do mercado. A sensação foi de ter voltado uns 25 anos no tempo. Mais Não pode haver igualdade de condições onde existe fome. Todas as ações sociais são importantes, assim como é primordial que governos garantam a permanência e a ampliação das políticas públicas voltadas para acabar com a fome e a miséria.E você, como enxergou a fome durante a pandemia? Convidamos todas as pessoas, de todas as partes do país, a fazerem conosco essa reflexão. Para quem consegue enxergar, sempre há uma maneira de ajudar. | empreendedorsocial |
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] | Celso Athayde, 58, é o brasileiro escolhido como Empreendedor Social do Ano pela Fundação Schwab para integrar a comunidade de inovadores sociais ligada ao Fórum Econômico Mundial.Com trajetória que mescla vida na rua, hip hop, literatura, cinema e a maior organização que atua em favelas no país, ele leva sua experiência para a rede global de empreendedorismo social.Fundador da Cufa (Central Única das Favelas) e CEO da Favela Holding, Athayde foi selecionado entre os líderes das 30 iniciativas finalistas do Prêmio Empreendedor Social em Resposta à Covid-19 no Brasil, realizado pela Folha em parceria com a Schwab, em 2020.À frente do projeto Mães da Favela, mitigou os efeitos da crise sanitária, social e econômica em 5.000 comunidades brasileiras. “A favela não usa essa nomenclatura de empreendedor, a gente se vira”, diz Athayde, que se autodenomina executivo social.Celso Athayde é o 28º brasileiro a integrar o seleto rol internacional e o primeiro empreendedor social negro do país a ser reconhecido pela Schwab. Em 2020, Adriana Barbosa, vencedora do Troféu Grão de 2019, foi a primeira negra a figurar entre os brasileiros que fazem parte da Rede Schwab, indicada pela Folha como uma das premiações do maior concurso de empreendedorismo social da América Latina. Do Brasil, são 28 integrantes, sendo 20 eleitos pelo Prêmio Empreendedor Social em parceria com a Folha e 8 anteriores à premiação Entre 21 e 23 de setembro, Athayde participou da Cúpula de Desenvolvimento Sustentável do Fórum Econômico Mundial, realizada virtualmente. Em janeiro de 2022, ele e os demais novos membros da Schwab serão anunciados formalmente na Reunião Anual do Fórum Econômico Mundial, na Suíça.Para o garoto que nasceu na Favela do Sapo, no Rio de Janeiro, chegar a Davos, na Suíça, é simbólico. A cada passo que avança, diz levar a comunidade consigo. “Minha agenda é democratizar tudo o que consegui, meu propósito é coletivo.”A trilha como empreendedor ele diz ter iniciado aos 6 anos, quando, com a mãe, Marina, que sofria com o alcoolismo, e o irmão mais velho, Cesar, foi abraçado pelas ruas e pelo tráfico. “Eu tinha que me virar, saber pedir, vender, roubar, era o que eu sabia fazer."A infância de Athayde foi forjada na miséria. Morou em favelas, abrigos públicos e na rua, embaixo do viaduto Madureira. Foi pedinte, sentiu fome e medo de não chegar vivo aos 18 anos. O alívio temporário era trazido pela cola. Mais “Eu nunca usei cocaína ou crack, mas cheirei muita cola. E a cola é uma coisa doida para uma criança, porque por 16 minutos ela te dá êxtase, faz esquecer a dor na barriga sem comida, te coloca num transe”, relembra.“E sempre levei isso para a vida, que toda emoção boa só durava 16 minutos. E é nesse transe que a maioria dos meninos morre e eu também quase morri.”Athayde foi camelô, engraxate e vendedor de bala em trem. “Apostava que seria o camelô do ano e nunca ganhava”, conta. Trabalhou em bocas de fumo e em rinhas de gente. Chegou a ser soldado de Rogério Lengruber (1956-1992), o “Bagulhão”, então líder da Falange Vermelha, facção criminosa que nasceu no Rio de Janeiro.“Aprendi com ele a escutar Caetano Veloso”, diz Athayde em referência ao traficante. “Ele dizia que a ditadura considerava o músico subversivo, revolucionário, assim como nós nos sentíamos em relação ao sistema.”Foi com o apoio de um comerciante que ele viu que a vida poderia ser mais do que a rua oferecia. “Seu Zeca foi quem me ensinou o que é família, a comer de garfo e faca, a andar de avião.”Athayde aproximou-se do hip hop e passou a trabalhar com artistas da cena. Foi produtor musical do rapper MV Bill, dos Racionais MCs e ajudou Konrad Dantas, o KondZilla, a descobrir sua vocação.Em 1999, uniu-se a MV Bill para fundar a Cufa, com desejo de buscar espaços para expressar as atitudes do movimento. “Eu queria democratizar a riqueza, não ficar cantando a pobreza de forma romantizada.”Hoje a organização está nas favelas do Brasil todo e mais 17 países. Em 2020, na companhia de Preto Zezé, Nega Gizza, Dinorá Rodrigues e Marcivan Menezes, mobilizou mais de R$ 600 milhões em recursos para comunidades vulneráveis. Mais Em 2015, criou a Favela Holding, que abriga 23 empresas, emprega 40 mil pessoas e atua em países como Guiné, Camarões e Etiópia.“Posso dizer que é a primeira holding social do mundo. Não acredito em negócio social que ganha e reinveste uma parte; a favela não quer ser catequizada e ver os lucros irem para o asfalto.”Sem ter cursado ensino superior, o executivo já palestrou nas universidades Harvard, Columbia, MIT e até na ONU. A potência do trabalho, diz Athayde, está no fato de ter 400 sócios em favelas do mundo todo, com a Favela Holding.Entre as empresas do conglomerado estão Favela Vai Voando, com 400 agências de viagem, Comunidade Door, que negocia outdoor em 3.000 cidades, o instituto de pesquisa DataFavela e a FavelaLog, que emprega egressos do sistema penitenciário, de todas as facções.“Negros produzem e consomem R$ 3 trilhões e respondem por 40% da economia. A gente trata o favelado como sócio, com ganhos reais a partir de seu trabalho. Tem jovem que chega a ganhar R$ 22 mil por mês.”O executivo social diz que antigos códigos sociais começam a cair. “Quando o favelado de Paraisópolis ia ao Shopping Iguatemi, ia com sua melhor roupa. Chegava lá e via playboy de chinelo e bermuda. O favelado achava que podia ser preso por fazer check-in no aeroporto, que não podia andar de avião.”Autor de sete livros —entre eles “Cabeça de Porco” (2005, com MV Bill e Luiz Eduardo Soares), “Falcão: Meninos do Tráfico” (2006), “Falcão: Mulheres e o Tráfico” (2007) e “Um País Chamado Favela” (2014, com Renato Meirelles)—, Athayde também tem mão boa para o esporte.Exemplo é a Taça das Favelas, torneio de futebol em comunidades que revelou, por exemplo, Patrick de Paula, hoje atleta do Palmeiras. “A taça é para dar oportunidade a esses jovens. Nem todos vão virar Neymar, mas terão a chance de tentar.”Seja no esporte, seja no mundo dos negócios, ele enfrenta um inimigo secular: o racismo. “Eu jogo golfe. Mas onde jogo sou o único negro. Isso não é normal, esses espaços deveriam ter a diversidade da sociedade. E é visível quando eu chego a uma reunião, com uma empresa, e levo meus sócios; o pessoal se assusta, pensa bobeira.” Mais A melhor forma de combater o racismo, afirma ele, é democratizando os recursos financeiros. Sobre política, diz que só envolve no dia que tiver um partido das favelas, já que “tudo que existe são partidos enquadrando negros”. “Sou cortejado sempre pela política, cooptado nunca, meu lugar é construindo pontes.”Como integrante da Fundação Schwab, Athayde espera levar a Davos uma “agenda do acesso à felicidade”, que coloque a favela como potência e que todas as crianças possam ter a chance de viver bem muito além dos 18 anos.“Quando apenas uma parte da sociedade tem acesso à felicidade, você constrói o caos. Não tenho a pretensão de acabar com a pobreza, nem na minha rua consigo isso, mas criei uma tecnologia social que dá oportunidades.”De olho nisso, ele prepara para novembro o lançamento do Favela Money, primeira empresa de grande porte de venda e meio de pagamento online das comunidades.E, ainda que tenha sido reconhecido por pelo menos 70 prêmios no Brasil, Celso Athayde é preciso em apontar qual é o mais significativo: a placa e o busto na praça da Favela do Sapo, batizada com seu nome.“A Praça Celso Athayde é o maior reconhecimento porque eu até posso enganar o asfalto, mas ninguém engana a favela.” | empreendedorsocial |
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] | Um ano e meio após a chegada da Covid-19 ao Brasil, sabemos que ela transformou para sempre nossa realidade e trouxe muito sofrimento, mas também provocou uma onda inédita de solidariedade.O Monitor das Doações, desenvolvido pela ABCR (Associação Brasileira dos Captadores de Recursos), registra R$ 7,2 bilhões em doações para o combate à pandemia, sendo que 85% desse montante foi aportado por empresas.Contudo, os recursos não vieram de forma uniforme ao longo do tempo. No final de 2020, o totalizador já indicava R$ 6,5 bilhões.Ou seja, faltando um trimestre para terminar o ano, foram reportadas doações de apenas 10% do volume do ano passado, mesmo com as condições da pandemia no Brasil voltando a piorar de forma drástica, o auxílio emergencial do governo federal reduzido a um quarto do valor inicial e organizações reportando queda na arrecadação.A cultura de doação praticada em 2020 não pode ser passageira. Por isso, trago cinco razões para que as empresas continuem doando como naquele ano, agora e nos próximos anos.O primeiro fato é que consumidores querem comprar de empresas engajadas. E olham positivamente para empresas que doam para organizações sociais.Sete em cada dez brasileiros (71%) afirmam que estariam mais inclinados a comprar produtos ou serviços de empresas que doam a causas sociais ou que apoiam sua comunidade. As mulheres são mais propensas a levar isso em consideração na hora da compra (77%, contra 65% dos homens), segundo a Charities Aid Foundation e o Idis divulgaram no Brazil Giving Report de 2020. Mais Segundo ponto: as pessoas querem trabalhar em empresas engajadas. Em tempos de isolamento social e home office, é ainda mais importante fortalecer o vínculo entre empresa e seus colaboradores.Mostrar preocupação com problemas sociais do país e envolver os profissionais em iniciativas de doação podem ser excelentes formas de atrair e reter talentos. O trabalho com propósito, principalmente diante do momento único que estamos vivendo, é uma demanda. Uma pesquisa global focada em trabalhadores, do Institute for Business Value, mostrou que quase a metade dos entrevistados (48%) aceitaria um salário mais baixo para trabalhar em empresas ambiental e socialmente responsáveis.Terceiro fator a ser levado em conta: a população quer ser mais solidária, mas não consegue colocar isso em prática.Como doar, para quem, onde? Quase a totalidade dos brasileiros (96%) tem o desejo de ser mais solidária, mas pouco mais de um quarto (27%) concretiza essa vontade, especialmente porque não conhece formas e oportunidades. Mais Empresas têm a chance de ajudar a canalizar essa imensa solidariedade doando para organizações sociais e criando caminhos para que consumidores e colaboradores também possam doar.Comuniquem as doações realizadas. É preciso dar o exemplo a outras empresas e para indivíduos.Em quarto lugar, destaco que cada vez mais as empresas são avaliadas de acordo com parâmetros ESG (sigla para práticas ambientais, sociais e de governança). Doar reforça o "S".Inevitavelmente, o mercado brasileiro vai seguir a tendência de adotar critérios ESG para orientar os investidores. Fazer doações para projetos sociais e ambientais reafirma o posicionamento da empresa e também contribui para seu desempenho.Pesquisas indicam que empresas com melhores práticas em ESG colhem mais lucro no longo prazo, além do aumento de seu valor de mercado. Mais E fecho reforçando que o livre mercado depende da democracia e a democracia depende de uma sociedade civil forte.Ao apoiar organizações da sociedade civil, defensoras da democracia, da livre expressão e dos direitos civis, empresas podem ter um ambiente saudável para negócios. Elas trabalham por uma sociedade mais forte e equilibrada, ou seja, uma estrutura melhor dentro da qual as empresas podem operar e prosperar.Essas são apenas cinco de muitas razões pelas quais convocamos empresas a readequarem definitivamente o padrão de investimento social que costumam praticar e assumir compromisso com a solução dos crescentes problemas socioambientais que enfrentamos.Subam a régua. Doem mais e melhor. Se não for pelo legítimo desejo de construir um Brasil mais justo e acolhedor para todos, que seja pela certeza de que todo real doado voltará para a empresa na forma de admiração, valorização e resultados. | empreendedorsocial |
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] | Na física, a potência é grandeza física usada para calcular a quantidade de energia concedida ou consumida por uma unidade de tempo. Ou seja, é o quanto você gasta de energia durante um tempo.Já na matemática, a potenciação é uma operação que surge a partir da multiplicação de fatores iguais como alternativa para simplificar a notação. É aquele número que fica acima de outro, que você precisa multiplicar quantas vezes o número de cima "pedir".Lembrou de todos estes conceitos que aprendeu na escola? Pois é, agora a pergunta é: no seu negócio de impacto, você está calculando a potência que você e seu time estão investindo para se desenvolver?Ou, ainda, quantas vezes você acha que dá para seu negócio crescer, a qual potência? Qual “numerinho” vai ficar pendurado na sua receita atual ou no seu impacto socioambiental?Investidores que buscam impacto também querem saber esses valores. Alguns amigos e amigas economistas acabam sempre dizendo que, se não tem comprovação por meio de indicadores e de números, então o negócio não existe.A potência é um dos principais pontos trabalhados por incubadoras e aceleradoras de impacto. Para quem não está acostumado com esses termos, as incubadoras, segundo o Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas), apoiam pequenas empresas com plano de negócios estruturado para conseguir mais apoio público ou mais clientes.Nessas incubadoras, gestores acabam buscando apoio interno, da organização; ou externo, para consultorias específicas nas áreas de gestão, finanças, marketing digital, vendas, entre outras temáticas que o incubado necessite.Em algumas incubadoras existe o processo conjunto de desenvolvimento com cursos, palestras e, às vezes, mentorias individuais com especialistas de cada área do negócio.As aceleradoras, ainda segundo o Sebrae, buscam empreendimentos que tenham potencial para crescer muito rápido, geralmente startups escaláveis, e não somente uma pequena empresa com uma boa performance. Mais Buscam boas ideias que não sejam muito burocráticas. Nessas aceleradoras costumam ter gestores, empreendedores ou investidores com bom conhecimento de mercado para potencializar os negócios.As incubadoras e aceleradoras podem entrar, inclusive, com pequena parte da sociedade do empreendimento incubado ou acelerado. Aí temos uma real parceria para que o negócio possa multiplicar seu impacto socioambiental e seus resultados econômicos.Há outras maneiras de multiplicar conhecimento e networking por meio de duas práticas comuns no Vale do Silício, aquele lugar de onde saíram grandes empresas digitais como o Google e a Apple.Um deles é o "coworking", espaços conjuntos ou escritórios coletivos que atendem a demanda de empreendedores e profissionais autônomos no começo do seu negócio.Nesses espaços geralmente existem outros negócios que acabam sendo complementares — já ouvi diversas histórias de parcerias, sócios, fornecedores e até casamento que nasceram ali.Outra prática é o "meetup", encontros informais nos quais as pessoas batem papo de pé, o que facilita a circulação em diferentes grupos. Segundo o Sebrae, esses eventos podem ser úteis para montar uma equipe qualificada, estimular o ecossistema empreendedor e conquistar investimentos.Acrescento a essa lista o aumento de conhecimento por meio da avaliação da empresa em relação à concorrência, além da troca de “dores” do empreendedor, quase uma sessão de terapia e catarse coletiva.Nesses papos se descobre que não é fácil ser empreendedor, dividindo com pares os “tombos” que levamos. Quando a temática do impacto socioambiental surge, aí temos muitas histórias para ouvir e contar.O ICE, uma das principais organizações no país que fomenta o impacto social e ambiental, possui programa de incubação e aceleração desde 2015, parceria entre Anprotec (Associação Nacional de Entidades Promotoras de Empreendimentos Inovadores) e Sebrae para ampliar o número de negócios de impacto qualificados e escaláveis, prontos para receber investimentos. Mais Essa rede conta com 45 incubadoras e aceleradoras de impacto em 17 estados, com 2.817 empresas incubadas e aceleradas.Os serviços oferecidos vão desde espaços físicos até acesso a serviços profissionais como contabilidade e apoio jurídico, além de treinamentos, workshops, formatação do modelo de negócio, consultorias estratégicas, de vendas e conexão com potenciais clientes e investidores.No site ice.org.br é possível encontrar as várias aceleradoras e incubadoras de todo país que fazem parte da rede e que já passaram pelo programa de assessoria da organização.Quanto mais potencializarmos empreendimentos de impacto, mais rápido cumpriremos o sonho comum dos 17 Objetivos do Desenvolvimento Sustentável da ONU.Seja na física ou na matemática, calcular a potência que cada empreendedor e seu negócio têm é fundamental para aumentar o impacto social, ambiental e econômico na sociedade. Você sabe qual a potência que tem? | empreendedorsocial |
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] | A Gerdau oferece capacitação gratuita para empreendedores de Paraisópolis, em São Paulo. A formação inclui aulas e mentorias práticas para apoiar profissionais a montar ou aprimorar seu negócio.O Gerdau Transforma acontece de 27 de setembro a 1 de outubro de maneira virtual, das 19h às 22h, com inscrições pelo site do projeto.A formação de cinco aulas inclui desenvolvimento de produto, projeção de vendas, pesquisa de mercado, levantamento de custos, como divulgar o negócio, conceitos financeiros, plano de ação e o desenvolvimento de uma marca personalizada para cada empreendedor.A ação faz parte das comemorações de 100 anos da segunda maior favela de São Paulo e também dos 120 anos da empresa de aço, fundada no Rio Grande do Sul."Acreditamos que o empreendedorismo tem papel importante na transformação social", diz Paulo Boneff, líder de responsabilidade social da Gerdau. "É uma alavanca para empoderar pessoas e moldar um futuro melhor. Por isso, nas ações de responsabilidade social da Gerdau, temos dedicado grandes esforços a iniciativas voltadas à educação empreendedora", completa.Na pandemia, além da formação gratuita, a empresa contribuiu com a manutenção da horta comunitária e com a doação de 750 cestas básicas.Em 2020, a empresa destinou R$ 35 milhões para a construção de centros de tratamento de combate à Covid-19 e, neste ano, patrocina o Prêmio Empreendedor Social, realizado pela Folha em parceria com Fundação Schwab. Mais | empreendedorsocial |
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] | Sem aulas presenciais durante a pandemia, escolas se viram obrigadas a utilizar tecnologias educacionais para tentar mitigar perdas de aprendizagem e o risco de abandono escolar.Redes públicas de ensino embarcaram em experiências inéditas que, apesar de seu potencial, tiveram resultados frustrantes em função do despreparo para trabalhar com essas tecnologias mesmo antes da pandemia.Mas isso não é só culpa das redes públicas. Se de um lado a filantropia sempre se dispôs a financiar tecnologias educacionais para o setor público —o investimento social privado em educação chegava a R$ 1 bilhão por ano, segundo dados da Comunitas—, de outro, sua abordagem era conservadora.A primeira explicação é porque o modus operandi da filantropia é financiar pilotos em escala muito pequena. Mesmo quando as iniciativas são bem-sucedidas, não escalam por uma combinação de fatores que tornam extremamente improvável que o governo consiga contratar tecnologias educacionais —em particular, os riscos jurídicos que vêm com a inovação.Em segundo lugar, porque esses pilotos tendem a ignorar barreiras estruturais das redes públicas. Mais de um estudo já documentou que a Khan Academy no Brasil não tem impacto nenhum para qualificar a aprendizagem em uma escola pública típica, embora tenha resultados expressivos nas poucas escolas adequadamente equipadas e com professores treinados.Essa conclusão, que era sabida anos antes da pandemia, deveria ter ativado experiências com outras ferramentas que não precisam dos mesmos equipamentos ou treinamento.É o caso da Spark, baseada em tablets offline com navegação autônoma do aluno, que foi capaz de avançar a aprendizagem em até um ano adicional na Índia. Nunca testamos a Spark ou ferramentas similares no Brasil.Em terceiro lugar porque fundações e institutos não seguem uma lógica de estratégia de portfólio, deixando de fora soluções mais arriscadas, mas com potencial verdadeiramente disruptivo para um momento de crise como o que estamos vivendo. Mais Em 2017 escrevi um artigo nesta Folha enfatizando que, embora importante, conectar escolas rapidamente seria improvável —o que se provou realidade.Era preciso experimentar outras maneiras de levar o aluno a estudar online. A despeito do que escrevi, conectividade carimbada no Brasil foi testada pela primeira vez somente na crise sanitária.Os dados disponíveis até aqui sugerem que a experiência foi um grande fracasso: relatório do Unicef aponta que a minoria dos alunos estuda online.Mesmo nos Estados mais preparados, os acessos semanais não ultrapassam 50% dos alunos. Dentre estes, o aluno médio passa menos de 2h por semana nas plataformas de aprendizagem, mesmo na ausência de aulas presenciais.Para que a tecnologia de fato funcione, precisamos testar com rigor estratégias de experiência do usuário que gerem incentivos provados para que alunos acessem as tecnologias, sigam engajados e aprendam. Mais No meio da crise, seria improvável que isso acontecesse. Tivemos anos antes dela para testar e aprender, mas não o fizemos, apesar dos diversos apelos.Diante de números relevantes de evasão escolar, mesmo antes da pandemia, o Brasil tinha ampla experiência com estratégias de busca ativa. Em São Paulo, por exemplo, 10% das crianças e jovens do 6º ano à 3ª série do Ensino Médio já abandonavam a escola pública em um ano típico.O Estado de Goiás inclusive argumentava que uma das razões para ter chegado ao topo do ranking do Ideb (Índice de Desenvolvimento da Educação Básica) no Ensino Médio era sua capacidade de ligar para os alunos faltosos algumas vezes seguidas. Tinham um call center dedicado para prevenir o abandono enquanto ainda era tempo.A verdade, no entanto, é que essas ações sempre foram limitadas. As redes nunca tiveram as informações de contato atualizadas dos alunos e de seus familiares. E se isso parecia pouco importante antes da pandemia, agora se tornou um problema fundamental.Na experiência da Movva em 13 Estados, nenhum tinha telefones válidos para mais da metade de seus alunos. Entre aqueles classificados como tendo maior risco de abandono, esse quadro é ainda mais dramático: a rede tem telefones válidos para cerca de 3 a cada 10. Sem contatos dos alunos e de seus familiares, qualquer abordagem tecnológica simples, como uma ligação, até a mais sofisticada, como bots de WhatsApp, não vai chegar a quem precisa.A pandemia transmitiu a ideia de que todo professor do Brasil estava conectado com seus alunos em grupos de WhatsApp. Se isso fosse real, bastaria que as redes centralizassem a base de contatos a partir das informações enviadas pelos formadores.Só que a realidade é mais dura, e não adianta tratar professores como heróis solitários num processo que exige soluções sistêmicas.Precisamos urgentemente construir esse cadastro de qualidade para que as redes possam falar com todos os seus alunos e familiares, sobretudo com os mais vulneráveis, sob maior risco de abandonar a escola no cenário atual. | empreendedorsocial |
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] | Empresas do varejo e da indústria têxtil e de confecção levantam bandeira da moda socialmente responsável no país. Ao aderir ao movimento ModaComVerso nesta quinta-feira (16), o setor quer impulsionar boas práticas trabalhistas e conscientizar o consumidor sobre seu papel.O ModaComVerso é um esforço do universo da moda brasileira, liderado pela Associação Brasileira do Varejo Têxtil (Abvtex), para dar visibilidade às ações empreendidas pelos varejistas signatários.A entidade realiza, desde 2010, o monitoramento da cadeia de fornecimento, impulsionando o que chama de uma moda ética, humana e transparente. Nesse período, mais de 42 mil auditorias foram realizadas em 19 estados brasileiros. Mais “O movimento é uma iniciativa de responsabilidade social compartilhada", diz Edmundo Lima, diretor executivo da Abvtex, principal interlocutora do varejo de vestuário, calçados, acessórios e artigos têxteis para o lar.Empresas como Arezzo & CO, C&A, Calvin Klein, Carrefour, Dafiti Group, Extra, Loungerie, Marisa, Pernambucanas, Renner, Reserva, Restoque e Riachuelo aderiram ao ModaComVerso.“Entendemos que a mão-de-obra da cadeia têxtil, formada principalmente por mulheres, precisa ter seus direitos resguardados”, afirma Marcelo Pimentel, CEO da Marisa."Como elo entre a indústria e o consumidor final, temos o compromisso de coconstruir cadeias de valor mais responsáveis com meio ambiente, pessoas e bem-estar animal", diz Fabrícia Leitão, diretora comercial de bazar e têxtil do Extra."O movimento ModaComVerso é fundamental para evidenciar todo esse trabalho que é feito antes das peças chegarem em nossas lojas", completa.Para Fernando Sigal, cofundador e diretor de produtos da Reserva, o holofote colocado nos bastidores da indústria têxtil é significativo."Mapear, acompanhar e garantir práticas socioambientais responsáveis em todos os elos da cadeia de fornecimento é um princípio inegociável para se manter de pé como uma marca adequada ao nosso tempo", afirma. | empreendedorsocial |
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] | Pesquisas recentes do Datafolha indicam que aproximadamente 40% dos estudantes de anos finais do ensino fundamental e médio não devem voltar à escola, mesmo com a retomada das aulas presenciais que, finalmente, vai ganhando corpo. Esses números são corroborados por pesquisas que analisam dados de alunos sem notas de matemática e de português no boletim ao longo de 2020.Quatro de cada dez estudantes fora da escola seria uma tragédia geracional. Tornar o ensino básico quase universal no Brasil foi esforço de décadas e, caso esse prognóstico sombrio se confirme, teremos retrocedido 25 anos no esforço de manter nossos jovens pelo menos até o ensino médio.Sem aulas presenciais, escolas se viram obrigadas a utilizar tecnologias educacionais para tentar mitigar perdas de aprendizagem e o risco de abandono escolar. Mais De salas de aula virtuais a plataformas com conectividade carimbada para que alunos pudessem estudar online e entregar tarefas mesmo sem crédito no celular, de repente, professores e alunos da rede pública se viram imersos em uma jornada tecnológica de ensino sem precedentes.Por mais que essas tecnologias tenham ajudado, estudo recente mostrou que elas foram em grande parte insuficientes para impedir os impactos de escolas fechadas.Em São Paulo, um dos Estados mais ativos nos esforços de oferecer atividades remotas, estudantes aprenderam somente 27,5% do equivalente com aulas presenciais, e o risco de abandono foi multiplicado por quatro ao longo de 2020.A Movva, startup que envia nudgebots para alunos e seus familiares –mensagens semanais diretamente no seu celular para mantê-los motivados a continuar na escola e engajados nas atividades remotas– ganhou escala na pandemia, alcançando mais de dois milhões de alunos da rede pública em 13 Estados durante o ensino remoto.Estudo mostrou que os nudges foram capazes de aumentar o tempo de navegação nas plataformas online em 20% e de reduzir o risco de abandono em mais de 25%. Esses impactos foram concentrados nos alunos mais vulneráveis, com maior risco de abandono. Mais Diante de números como esses, por que os impactos educacionais da pandemia não foram menores?Porque a escala de ações como essa é muito pequena. O Brasil tinha cerca de 40 milhões de alunos matriculados em escolas públicas antes da pandemia. No ápice da necessidade, a Movva –uma das edtechs brasileiras com maior número de usuários ativos— chegou a apenas 5% deles.Antes da pandemia, a ideia de utilizar tecnologias educacionais para apoiar a aprendizagem ou para engajar alunos e suas famílias na educação e, assim, reduzir faltas, repetência e abandono, era vista com desconfiança pela maioria das redes públicas.Tecnologias educacionais eram vistas como representantes de um capitalismo desinteressado na aprendizagem e desconectados da realidade da escola pública.Claro que isso não era universal. Mas os números não mentem. Segundo a TIC Educação, até 2017, nenhum Estado tinha ao menos 10% das escolas preparadas para atender pelo menos 40 alunos simultaneamente com computadores conectados à internet.Em nenhum Estado brasileiro mais de 3% das escolas tinha conexão acima de 50 Mbps. Como essa conexão é dividida entre todos os computadores da escola, incluindo aqueles utilizados para fins administrativos, a conexão efetiva em cada computador é muito mais baixa. Nos Estados Unidos, escolas com menos de 100 Mbps nem são consideradas conectadas.Por fim, mesmo no Estado brasileiro com a melhor situação no que diz respeito à proporção de professores com treinamento para utilizar ferramentas online de ensino, 64% deles não tinha recebido nenhum treinamento para tanto. Mais Isso fez diferença na pandemia. Estudos recentes mostraram que as escolas que já realizavam atividades online em 2019, segundo dados do Censo Escolar, conseguiram seguir construindo sobre bases já estruturadas.Elas não apenas tiveram menores perdas de aprendizagem e menor aumento do risco de abandono, como também se beneficiaram mais de outras ações para tentar mitigar os impactos da pandemia na aprendizagem. | empreendedorsocial |
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] | A cooperativa YouGreen, em parceria com a Ambev, inaugura um ponto de compra de material reciclável em São Paulo. O Ponto Verde, localizado na Barra Funda, incentiva a reciclagem e a conversão de materiais em geração de renda a partir da compra direta, sem intermediários.Os materiais coletados —vidros, PETs, embalagens plásticas, latas de alumínio, papéis, entre outros— são direcionados à YouGreen. Os valores convertidos são depositados em um cartão, entregue no momento da troca, e podem ser sacados em qualquer caixa eletrônico da cidade.O projeto foi criado como maneira de incrementar a renda de catadores e pequenos empreendedores para lidarem com os impactos econômicos da pandemia. Mais "Com a ampliação dos locais na cidade, a YouGreen conseguirá beneficiar um maior número de pessoas e recolher grande quantidade de materiais de volta para a indústria, fomentando a economia circular”, afirma Roger Koeppl, fundador da YouGreen Cooperativa.Até o final do ano, mais um Ponto Verde deve ser instalado na região Norte e, até 2022, a Ambev pretende ampliar as estruturas para mais locais da cidade.“A parceria com a YouGreen faz parte de uma das formas que estamos investindo para atingir o nosso compromisso de embalagem circular", diz Nayara Baccan, gerente de sustentabilidade da Ambev. "Fomos pioneiros ao estabelecer, em 2018, metas ambiciosas para gerar impactos positivos ao meio ambiente e à sociedade", completa.Para conectar os catadores ao Ponto Verde será utilizado o aplicativo Cataki, desenvolvido pela ONG Pimp my Carroça, que aproxima catadores autônomos dos locais de coleta. O Ponto Verde Zona Oeste fica na rua Gustav Willi Borghoff, 100, na Barra Funda. Funciona das 9h às 17h, de segunda a sexta-feira. | empreendedorsocial |
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] | "Agosto verde claro" é o mês da conscientização sobre os linfomas, tipo de câncer do sistema linfático que pode acometer pessoas de qualquer idade, sexo e classe social.A Associação Brasileira de Linfoma e Leucemia (Abrale), que atua em todo o Brasil oferecendo ajuda gratuita a pacientes e familiares com cânceres e doenças do sangue, está em campanha para alertar a população sobre a importância do diagnóstico precoce dos linfomas.Divididos entre linfoma de Hodgkin (LH) e linfoma não-Hodgkin (LNH), esses tumores de sangue apresentam comportamentos, sinais e graus de agressividade diferentes. Entre os sintomas, nódulos no pescoço, na região axilar ou virilha, febre, suor profundo à noite e perda de peso. Mais A Abrale realizou uma pesquisa com 1.392 pacientes de todo o país. Os resultados são preocupantes e mostram que grande parte dos entrevistados desconhecia os principais sintomas e demorou para procurar um médico, o que prejudicou o diagnóstico precoce. A avaliação destes dados nos permite identificar lacunas no atendimento e prioridades na abordagem destas doenças.Para a pesquisa com foco no linfoma de Hodgkin, ouvimos 501 pacientes, sendo 73% mulheres, 66% com idades entre 20 e 39 anos. Entre os entrevistados, 78% nunca tinha ouvido falar sobre a doença —na pesquisa anterior, em 2013, eram 85%.Os pacientes de LH demoram para buscar atendimento (até três meses), mesmo com os sintomas estabelecidos. Também passam por diversos médicos na atenção básica, o que gera atraso no encaminhamento ao especialista, atrapalhando o prognóstico. Mais O caso da engenheira Amanda Vieira Santos, representante do Comitê de Pacientes Abrale, reflete a realidade verificada na pesquisa.Há pouco mais de oito anos, ela percebeu uma bolinha no pescoço, pequena e indolor. Aos 23 anos, em seu último semestre de faculdade, por conta do trabalho, não tinha tempo para ir ao médico investigar o que poderia ser.Por isso, achou que era importante aproveitar o exame periódico, com a médica do trabalho, ligada à empresa. Ao fazer uma ultrassonografia, percebeu a presença de um cisto. Recebeu a informação de que não era nada e seguiu em frente.Nos meses seguintes, novos sintomas surgiram, como dor de garganta, coceiras, dor no tórax ao respirar, cansaço. E Amanda seguiu ignorando por conta da “correria do dia a dia”.Mas, em 2014, recebeu o diagnóstico de um linfoma de Hodgkin esclerose nodular que havia atingido o pescoço e o mediastino. Hoje, ela continua em tratamento.Na pesquisa que fizemos, constatamos que a chamada lei dos 30 dias, que determina que, caso haja suspeita de câncer, exames para confirmar o diagnóstico devem ser realizados em até 30 dias, não foi respeitada em 74% dos casos.Cerca de 20% dos pacientes enfrentaram falta de acesso a exames como PET-CT, biópsia do gânglio, biópsia de medula óssea e tomografia computadorizada para fechar o diagnóstico e/ou para acompanhamento do tratamento.Já a lei dos 60 dias para início do tratamento foi respeitada em 86% dos casos. No entanto, quase um terço dos pacientes precisou mudar de tratamento. Quase metade (47%) apresentou efeitos colaterais crônicos, que podem atrapalhar a qualidade de vida, como chemobrain (espécie de névoa cerebral em pessoas que realizam quimioterapia), neuropatia periférica, perda da libido e/ou fertilidade. Mais A pesquisa com foco no linfoma não-Hodgkin entrevistou 891 pacientes (62,1% mulheres). Entre eles, 65% tinham mais de 40 anos; 68% nunca tinha ouvido falar em linfoma.Também há demora na busca pelo atendimento médico (um mês, em média) e dificuldades para realização de exames diagnósticos. A lei dos 30 dias não foi respeitada em 65% dos casos.Sobre o tratamento, a lei dos 60 dias foi respeitada em 84% dos diagnósticos e o acesso ao primeiro protocolo indicado não é um problema, pois 92% dos pacientes conseguiram.No entanto, o empoderamento do paciente é ainda desafio: um terço deles não sabe qual quimioterapia realizou e 20% precisou mudar de tratamento —destes, 54% por refratariedade.Somente 20% dos pacientes tiveram indicação para o transplante de medula óssea. Os efeitos colaterais crônicos foram reportados por 46% dos pacientes, com relatos de neuropatia periférica, chemobrain, perda da libido e/ou fertilidade.O tratamento também representou um grande impacto na qualidade de vida: 75% tiveram mudanças na rotina, sendo que 65% deixaram de trabalhar, 48% largaram a prática de atividades físicas e 40% abandonaram os relacionamentos sociais.Precisamos começar a mudança já. Ainda há muito a ser feito e exige colaboração de vários atores para que o panorama dos pacientes com linfoma seja aprimorado.De acordo com dados do Instituto Nacional de Câncer, somente em 2021 mais de 14 mil novos casos da doença serão descobertos. E, pela falta de conhecimento, é possível que muitos deles sejam diagnosticados tardiamente.Hoje, com o avanço da ciência, há diversas opções de tratamento que possibilitam a remissão completa e até mesmo a cura deste tipo de câncer. Mas, se a população não tiver conhecimento a respeito dos linfomas e seus sintomas, como irá procurar o especialista?Existe a necessidade de mais informação. Por isso, temos de unir veículos de comunicação, governo, profissionais de saúde e sociedade para atuar juntos e realizar ações que diminuam as barreiras apontadas em nossa pesquisa.Nosso compromisso segue sendo com o paciente e não mediremos esforços para escalar o impacto positivo de nossas iniciativas em todo o país. Saiba mais e se engaje conosco em www.abrale.org.br. | empreendedorsocial |
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] | O sexto relatório do grupo de trabalho de ciência do clima do IPCC (sigla em inglês para Painel Intergovernamental de Mudança do Clima da ONU), lançado em 9 de agosto, é categórico: “É inequívoco que a influência humana aqueceu a atmosfera, o oceano e a terra. Ocorreram mudanças rápidas e generalizadas na atmosfera, oceano e biosfera.”Antes de mais dados e análises do relatório, é importante relembrar que o IPCC foi criado em 1988 sob coordenação da ONU para revisar pesquisas sobre ciência do clima, aquecimento global e mudanças climáticas.Com uma rigorosa e robusta governança, e contando com o trabalho de centenas de cientistas de todo o mundo, o IPCC sintetiza o conhecimento e o disponibiliza para tomadores de decisão na forma de relatórios —aprovados pelos 195 países que fazem parte do Painel. Mais As duras conclusões do sexto relatório do grupo de ciência do clima foram aprovadas consensualmente por todos os países.“Cada uma das últimas quatro décadas foi sucessivamente mais quente do que qualquer década que a precedeu desde 1850”, diz outro trecho do relatório. A temperatura do planeta no período entre 2001 e 2020 foi 0,99°C mais alta que entre 1850 e 1900, com maior aquecimento da temperatura dos continentes do que dos oceanos.Assim, o estudo aponta que “a mudança climática induzida pelo homem já está afetando muitos extremos climáticos em todas as regiões do globo.” Enfim, toda a população humana e todos os ecossistemas do planeta são impactados de alguma maneira por um clima em rápida mudança.Mas se o planeta está se aquecendo como um todo, essas mudanças são diferentes regionalmente. Enquanto algumas ficarão mais secas, outras ficarão mais úmidas.O certo é que eventos extremos —ondas de calor, frios severos, chuvas intensas, secas, ciclones tropicais— serão mais intensos e comuns. Isto é, as secas serão longas e acontecerão em intervalos de tempo cada vez menores. O mesmo ocorre para tempestades e outros fenômenos climáticos extremos.É importante entendermos que os eventos extremos que estão acontecendo agora no mundo, como crise hídrica no Brasil, altas temperaturas no Canadá, incêndios nos EUA e alagamentos na Europa, são somente a ponta do iceberg. Eles serão cada vez mais comuns e fortes, pois estamos somente no primeiro grau centígrado de aquecimento.Além disso, o relatório afirma que algumas mudanças já são irreversíveis, como o aumento do nível do mar, o derretimento de geleiras e a extinção de espécies. Mais Para se imaginar o que pode acontecer no futuro, o IPCC traçou cinco cenários para as trajetórias de emissões de gases de efeito estufa e o aquecimento do planeta para as próximas décadas. Se tudo continuar como está, chegaremos ao aquecimento entre 1,5°C e 2°C ao longo do século 21.Nos piores cenários, podemos chegar ao aumento de 5,7°C. O estudo estima que a última vez que a temperatura do planeta foi maior que 2,5°C do que entre 1850 e 1900 aconteceu há mais de três milhões de anos. Se a situação atual é preocupante, cada 0,5°C faz muita diferença. Passar do intervalo 1,5-2°C pode ser catastrófico para a vida no planeta, com consequências ainda imprevisíveis. Por isso, é urgente agirmos agora para não passarmos do cenário seguro, mas já preocupante deste limiar.A boa notícia é que ainda é possível limitarmos o aumento da temperatura a 1,5°C. Para isso, medidas radicais e urgentes precisam ser tomadas, principalmente em relação ao fim da queima de combustíveis fósseis e do desmatamento.Se nada fizermos, cidades, produção de alimentos, regiões litorâneas, ecossistemas naturais e toda a vida na terra serão fortemente impactados e ameaçados pelos eventos extremos, afetando cada vez mais populações e a economia. Além de diminuir bruscamente as emissões de gases de efeito estufa, o IPCC deixa claro que também é fundamental se adaptar a um planeta já em rápida mudança.O relatório do IPCC traz como novidade um atlas interativo com séries históricas e previsões a respeito do clima da Terra. E detalha as mudanças climáticas previstas para cada uma das regiões em um cenário de aquecimento de 2°C.O Brasil está em quatro delas. A Amazônia terá maior frequência e intensidade de chuvas extremas e enchentes, além do aumento de secas, o que favorece maior risco de incêndio.O semiárido do Nordeste terá secas cada vez mais longas. O Centro-Oeste será mais seco e quente e o regime de chuvas deve se alterar, com grande risco para produção de commodities agrícolas.Parte do Sudeste e do Sul enfrentará aumento nas chuvas extremas e enchentes, exatamente na Mata Atlântica, onde vive grande parte da população brasileira nas metrópoles e cidades costeiras. Mais Outra boa notícia é que o Brasil tem potencial e pode fazer diferença para o alcance do urgente e necessário cenário do 1,5°C.Nossa vocação são as chamadas “soluções baseadas na natureza”, tanto para a mitigação quanto para a adaptação às mudanças climáticas.O fim do desmatamento na Amazônia e em todos os nossos biomas é alcançável. A restauração das florestas naturais e a proteção de nascentes e rios, principalmente da Mata Atlântica, resulta em um "ganha-ganha" nacional e regional.Contribui para a mitigação e adaptação ao clima, para a proteção da biodiversidade regional e é fundamental para a segurança hídrica, energética e alimentar em nosso país.Uma mudança em grande escala pode transformar a agricultura de fonte para uma sequestradora de emissões de gases estufa, com potencial gigantesco de armazenar carbono no solo, com alta produtividade.As florestas urbanas e áreas verdes também podem fazer diferença decisiva nas cidades para o bem-estar das pessoas, a adaptação e resiliência para um clima mais seco e quente, assim como para amenizar chuvas extremas e evitar enchentes.O 1,5°C é urgente, necessário e possível. Basta vontade política e liderança. Já! | empreendedorsocial |
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] | Paraisópolis, em São Paulo, foi escolhida para receber a primeira loja autônoma em favela do país. Sem vendedor, caixa ou segurança, o acesso ao minimercado que funciona 24h é feito por aplicativo no celular, que também escaneia produtos e processa o pagamento.O projeto foi desenvolvido pela eegloo, braço social da startup Onii, dona de pelo menos 200 lojas em condomínios e empresas. Além da conveniência do consumo, o objetivo é capacitar empreendedores da comunidade para operarem outras unidades, se tornando licenciados da marca.“É um projeto de geração de renda”, diz Ricardo Podval, fundador da Onii, que apostou em 2019 na democratização do modelo Amazon Go, loja autônoma da varejista norte-americana. Mais “As lojas são abertas em parceria com grandes marcas como Ambev, Coca-Cola e P&G, entramos com equipamento e tecnologia e o empreendedor é responsável pela unidade.”Quem toca a primeira loja de Paraisópolis é Daniel Cristovão, 36, dono do mercado Brasileiríssimos. “Aqui o povo empreende por natureza, temos 14 mil pontos de comércio e a maioria não teve formação”, afirma.Daniel passou por treinamento com mentoria e apoio jurídico. Uma das expectativas da Onii é que empreendedores de periferia possam operar lojas autônomas em condomínios na região.“Somos cercados de condomínios que não têm esse serviço”, diz Daniel. “Os R$ 50 que o morador do Morumbi gasta são os mesmos R$ 50 que o morador de Paraisópolis gasta.”Instalado em um contêiner na frente do pavilhão social do G10 Favelas, o minimercado tem produtos sortidos em pequenas quantidades. “Tem feijão, óleo, suco, mas também tem chocolate, cerveja e fralda.”Segundo Daniel, não há competição com mercadinhos de bairro, que funcionam em horário comercial em pontos diversos da favela. O modelo da eegloo se volta à conveniência e aos moradores que preferem fazer compras em horários alternativos.Durante a pandemia, lojas autônomas se espalharam por condomínios residenciais na busca pelo consumo de moradores em home office. Mais Levantamento do Instituto Locomotiva, em junho de 2020, mostrou que o supermercado foi destino principal de 85% dos moradores de comunidades brasileiras durante o distanciamento social.“É uma quebra de paradigma de achar que tecnologia não funciona na periferia”, diz Podval. As lojas contam com inteligência artificial para controle, abastecimento e relacionamento com o comprador. “Se a pessoa sai sem pagar, temos como rastrear pelo aplicativo.”O estoque do mercado Brasileiríssimos abastece a eegloo, que dá conta do consumo de 150 moradores. Pães caseiros, bolos e pimentas fabricadas na comunidade devem estar em breve nas prateleiras.“Produtos de empreendedores de Paraisópolis podem estar não só nos Egloos, mas em todas as Oniis”, diz Ricardo Podval. Mais O G10 Favelas –grupo de líderes das maiores favelas do país– fará a triagem dos interessados, que receberão treinamento para se tornarem licenciados. “Entendemos que a capacitação vale muito, então criamos pílulas de empreendedorismo em vídeo e teremos treinamento, além de material online.”O resultado financeiro será dividido entre empreendedor, grupo G10 Favelas, ONG Turma do Jiló, Onii e o Instituto Kobra, do artista Eduardo Kobra, que desenhou e doou o logo da Egloo.Com planos para abrir mil unidades em todo o Brasil nos próximos dois anos, as eegloos devem chegar a outras favelas. “Vamos colocar no Complexo do Alemão, na Rocinha, no Vale do Dendê e muitos outros lugares”, diz Podval. | empreendedorsocial |
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] | O Diagnóstico Nacional da Educação, levantamento feito durante o período de suspensão das aulas presenciais no Brasil, apontou o material didático da Geekie, negócio de impacto social presente em 250 escolas, como o mais bem-avaliado do país. A pesquisa contou com a participação de 130 mil famílias, 14 mil professores e 400 instituições de ensino.A plataforma de educação Geekie One liderou o ranking conduzido pelo Escolas Exponenciais com nota 53 no Net Promoter Score (NPS). Foi seguida de COC (35) e Anglo (33). Os demais foram Objetivo (28), SAS (28), Bernoulli (28), Poliedro (27), Moderna (25), Ético (24) e FTD (22).Realizada entre maio e setembro de 2020, a pesquisa mapeou a percepção dos entrevistados no contexto da pandemia, levando em consideração a capacidade de adaptação e o acesso a recursos digitais para a superação das limitações impostas pela suspensão das aulas presenciais."A pesquisa é uma comprovação de que é possível evoluir a forma como aprendemos e ensinamos", diz Eduardo Bontempo, cofundador da Geekie e vencedor do Prêmio Empreendedor Social em 2014 com Cláudio Sassaki. Mais Desenvolvido em 2017, o Geekie One teve um salto em 2020, passando a atender 50 mil alunos, em um processo que incluiu formação de docentes, alunos e famílias."Em três semanas avançamos dez anos na adoção de tecnologia nas escolas. A excepcionalidade do isolamento social fez vencer resistências e acelerou o processo", afirma Sassaki.A startup foi criada em 2011 sobre as bases de um mestrado em educação na Universidade Stanford, feito por Sassaki, e em estudos de tecnologias para educação no Instituto de Tecnologia de Massachusetts (MIT), por Bontempo.Os empreendedores criaram um algoritmo que funciona como professor particular para o aluno, capaz de identificar pontos fortes, aptidões e dificuldades. Alternando testes e conteúdos, o software vai criando um plano de estudos personalizado para cada aluno."O uso da tecnologia com intencionalidade pedagógica, a análise de dados e a tomada de decisão com base em evidências são pilares de uma nova visão pedagógica e esse foi o caminho escolhido pela Geekie para transformar a educação do Brasil", afirma Sassaki."E, ao contrário do que o senso comum aponta, famílias estão abertas e recomendam o uso de tecnologias digitais nas escolas", completa Bontempo.Na avaliação de Fabricio de Paula Silva, pesquisador do Escolas Exponenciais, a capacidade de adaptação e o acesso a recursos digitais foram diferenciais na superação das limitações impostas pela crise sanitária."Sistemas de ensino e materiais didáticos consolidados no mercado possuem especialistas focados em produzir conteúdo e acompanhar as inovações do mercado, em contrapartida, escolas que produzem os próprios materiais não têm a mesma capacidade de reação no curto prazo", afirma."Quem já tinha essa visão, focada nos benefícios que a tecnologia pode trazer à educação, com certeza saiu na frente na hora de contornar a crise."O Diagnóstico Nacional da Educação foi construído com dados de diferentes segmentos de alunos, distribuídos entre Ensino Fundamental I (41,6%), Ensino Fundamental II (28,7%), Infantil (16,9%) e Ensino Médio (11,8%). O tamanho das escolas também contou com uma base variada: desde 47,5% de escolas médias até 1,3% de escolas muito grandes. | empreendedorsocial |
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] | Apostando na tecnologia como instrumento para enfrentar a violência contra mulheres, o Instituto AzMina, em parceria com o Twitter, lança uma assistente virtual de atendimento. Batizado Penha, o recurso ajuda a identificar sinais de relações abusivas e orienta caminhos e direitos para interromper situações violentas de maneira segura."Queremos atender a três perfis de mulheres", diz Marília Moreira, gerente de projetos do Instituto AzMina. "Aquelas que querem informação sobre serviços jurídicos e psicológicos gratuitos, quem quer ajudar uma amiga e mulheres com dificuldades de sair de uma relação abusiva."Para receber o atendimento, que é sigiloso, basta enviar uma mensagem direta (DM) para o perfil @revistaazmina no Twitter a partir desta segunda-feira (2). Mais Penha faz referência à Lei Maria da Penha, símbolo da luta das mulheres contra violência doméstica. "A identificação da violência ainda é gargalo porque naturalizamos comportamentos machistas", diz Moreira."Outra dificuldade é a vergonha que mulheres têm de pedir ajuda, então esperamos que a interação com a assistente virtual quebre essa barreira."Para desenvolver as interações do serviço automatizado, o Instituto AzMina analisou centenas de atendimentos realizados nos últimos cinco anos.O projeto surgiu a partir de conversas com o Twitter, que financiou o desenvolvimento da tecnologia e dará visibilidade ao tema na semana em que a Lei Maria da Penha completa 15 anos."A iniciativa é parte de uma série de esforços guiados por nossa missão de servir e ajudar a promover a conversa pública global e garantir que a plataforma seja um lugar saudável, seguro e democrático, incluindo esforços para garantir a segurança das mulheres na plataforma", diz Fernando Gallo, gerente de políticas públicas do Twitter no Brasil.A experiência é inédita no país e o Instituto AzMina disponibilizará o código aberto da ferramenta para que possa ser replicada até mesmo em outros países."Nenhuma ferramenta sozinha dá conta da violência contra a mulher e sabemos que é restrita a pessoas alfabetizadas e com amplo acesso à internet", afirma Marília Moreira.Entretanto, o investimento em informação e tecnologia que a organização vem fazendo, que inclui uma revista digital, o aplicativo PenhaS e campanhas de combate à violência, traz retornos positivos e pode "furar a bolha"."Há duas semanas, recebemos um áudio no WhatsApp pedindo orientação sobre como obter pensão alimentícia", conta Moreira. "A mulher tinha ido a uma Unidade Básica de Saúde, acabou mencionando o problema familiar na consulta e a profissional de saúde indicou AzMina."Como não sabia ler ou escrever, o atendimento foi realizado inteiramente pelas conversas em áudio.Uma das possibilidades durante a interação com a Penha é a indicação de serviços da rede de apoio mais próximo, a partir do fornecimento do CEP.Entre eles, locais públicos de denúncia, como Delegacias da Mulher, Defensoria Pública e Ministério Público, espaços de assistência e acolhimento, como a Casa da Mulher Brasileira, e unidades de saúde.Segundo dados publicados desde 2020, a violência doméstica no país ocupa a quinta posição no ranking mundial de feminicídios e foi agravada durante a pandemia. Mais No dia 5 de agosto, às 19h, o instituto realiza o evento virtual "Conecta Penha: #ChameAPenha" com Amelinha Teles (Promotoras Legais Populares), Luiza Trajano (Magazine Luiza e Mulheres do Brasil) e Regina Célia Barbosa (Instituto Maria da Penha), Natália Neris (Twitter no Brasil). Também participam Marília Moreira, de AzMina , e a jornalista Mariana Kotscho (Portal Papo de Mãe)."Queremos promover a ideia de que para enfrentar a violência precisamos estar fortes, ter outras mulheres na rede de apoio e estrutura pública dando suporte", diz Moreira. | empreendedorsocial |
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] | Microempreendedores de periferias do país selecionados pela Fundação Tide Setubal iniciam campanhas de captação de recursos para seus projetos. A cada R$ 1 doado, outros R$ 2 serão aportados por meio da iniciativa Matchfunding Enfrente Geração de Trabalho e Renda.Os 152 negócios escolhidos vêm de proponentes que apresentam dificuldades em acessar linhas de crédito tradicionais, precisando de fomento para se manterem diante dos impactos da Covid-19. Os microempreendedores atuam com serviços de moda, delivery, tecnologia, gastronomia, resgate de jovens e crianças por meio do esporte, entre outras modalidades.A iniciativa destinará até R$ 15 mil para cada um dos projetos, que podem ser acessados no site benfeitoria.com/enfrente. É possível contribuir com doações a partir de R$ 10. Mais "É essencial investir em iniciativas lideradas por microempreendedores das periferias que tiveram impactos negativos da pandemia", diz Sauanne Bispo, coordenadora de nova economia e desenvolvimento territorial da Fundação Tide Setubal."Ao apoiá-los, geramos soluções e oportunidades que melhoram a qualidade de vida de quem vive nas comunidades, muitos deles negros e negras empreendedores que têm tido perda de renda desde março de 2020”, completa.O Matchfunding Enfrente Geração de Trabalho e Renda destinará R$ 1,5 milhão para que iniciativas periféricas brasileiras gerem emprego e renda em áreas vulnerabilizadas do país.Em três editais já lançados pela Fundação Tide Setubal, o canal Enfrente beneficiou 281 iniciativas e movimentou mais de R$ 8,6 milhões, obtidos pelo apoio de 14 mil colaboradores espontâneos e do Fundo Colaborativo Enfrente. | empreendedorsocial |
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] | VÁRIOS AUTORES (nomes ao fim do texto)Empreender por oportunidade no Brasil está longe de ser uma tarefa trivial. Mas se ampliarmos esse objeto de análise, vamos constatar que possuímos características singulares que fazem do país um promissor ecossistema empreendedor.De um lado, temos um mercado de mais de 213 milhões de habitantes que detêm 230 milhões de dispositivos móveis conectados, de acordo com relatório da Agência Nacional de Telecomunicações (Anatel).De outro, possuímos microrregiões com potenciais consumidores e aptidões distintas em recursos naturais, culturais e tecnológicos. E vivenciamos uma transformação digital pertinente a uma nação emergente repleta de ineficiências e desafios que representam, em contrapartida, inúmeras oportunidades. Mais Nessa ótica, negócios de impacto socioambiental se encaixam perfeitamente, sobretudo quando pensamos na urgência em combater a desigualdade social e as mudanças climáticas.Esse conjunto de características e oportunidades mostra que o Brasil pode se tornar um importante polo de negócios socioambientais.A despeito dos desafios enfrentados, essa modalidade de empreendedorismo tem se expandido no país e se consolidado como tendência pelo potencial que possui em desenvolver produtos e serviços inovadores que amenizam problemas em setores como saúde, educação, habitação e meio ambiente.Isso porque, quando unimos uma oportunidade de negócio a um olhar de impacto socioambiental, conseguimos ampliar os resultados positivos gerados.Na visão de quem trabalha diariamente com empreendedorismo, é seguro dizer que estamos em um ponto de inflexão em relação à motivação, ao propósito e à ambição de empreender no país. E isso é ótimo!Trata-se de um novo momento do empreendedorismo no país, no qual a oportunidade de empreender passa a ser mais democrática e acessível. A motivação começa a ser guiada pelo impacto positivo a toda a sociedade, e não meramente direcionada ao lucro.Um olhar para os desafios da atualidade está direcionado à busca por soluções inovadoras capazes, inclusive, de complementar ou potencializar a atuação do setor público.Exemplo disso é a relevância dos negócios de impacto neste momento. Diante da crise sanitária, dos seus respectivos impactos socioeconômicos e do potencial do ecossistema empreendedor nacional, temos que responder à urgência de estimular o campo do empreendedorismo de impacto.Na prática, agir concretamente para apoiar o desenvolvimento de empresas para que se fortaleçam, avancem mais rapidamente e alcancem resultados consistentes.Esse apoio –que deve ser oferecido para os diferentes estágios de negócios– passa por metodologias, educação empreendedora, rede de apoio e conexões de qualidade, além de acesso a recursos financeiros. E isso só é possível com um ecossistema robusto para apoio aos empreendedores que estão em suas jornadas.Nessa perspectiva de fortalecer uma nova geração de empreendedores socioambientais, o Banco Nacional de Desenvolvimento Econômico e Social (BNDES) lançou o "BNDES Garagem - Negócios de Impacto", programa de aceleração para startups de impacto conduzido pelo Consórcio AWL, composto por Artemisia, Wayra e Liga Ventures.A iniciativa espera conectar empreendedores cujas soluções sejam capazes de tratar as ineficiências com base em inovações tecnológicas, transformando a sociedade e o ambiente à sua volta.Esse consórcio está unido pela crença da força do empreendedorismo para transformar o Brasil em uma potência de inovação e de impacto socioambiental positivo. A meta é fomentar uma nova cultura do empreendedorismo socioambiental e contribuir para um planeta mais sustentável e menos desigual.Queremos transformar positivamente a vida dos brasileiros. E o empreendedorismo com impacto positivo é um ótimo caminho para contribuirmos para essa transformação.MAURE PESSANHA é diretora-executiva da Artemisia ROGERIO TAMASSIA é cofundador da Liga Ventures LIVIA BRANDO é country manager da Wayra no Brasil FILIPE BORSATO é chefe do Departamento de Gestão de Investimentos em Fundos do BNDES BIANCA PROENÇA é gerente do BNDES Garagem | empreendedorsocial |
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] | A aceleradora de impacto social Quintessa realiza nesta quinta-feira (29), às 14h, um evento virtual em que startups apresentam soluções para promoção da diversidade nas empresas.O "pitch day" da Plataforma Negócios pelo Futuro - ESG na Prática busca conectar negócios de impacto a grandes empresas, para que, por meio de parcerias e contratação das soluções, impulsionem a adoção de práticas ESG nas suas operações.As seis startups mapeadas trazem abordagens no contexto de diversidade racial, de gênero, LGBTQIA+, etária, entre outras. Suas propostas se aplicam a temas como recrutamento e seleção, práticas internas, educação e conscientização e consultoria estratégica. Todas serão avaliadas por uma banca formada pela Vedacit e Braskem, apoiadoras da edição. Mais O Quintessa, que possui base de mais de 4.000 startups de impacto, identificou pelo menos 100 que atuam para promover inclusão e diversidade no mercado de trabalho.No mercado de tecnologia, por exemplo, destaca a Toti, que forma refugiados como programadores e conecta com vagas de emprego, e a Parças, com modelo semelhante voltado a egressos do sistema prisional.A Specialisterne e a Laboratoria são startups que ensinam programação para pessoas autistas e mulheres, respectivamente. E há negócios dedicados à inclusão de negros nas empresas —como a Comunidde Empodera e a EmpregueAfro— e também voltados à empregabilidade de pessoas LGBT+, como a TransEmpregos e a Camaleao.co.“A agenda de diversidade tem muito a avançar em todas as organizações, incluindo as grandes empresas", diz Anna de Souza Aranha, diretora do Quintessa. "O desafio é complexo e requer conscientização, reflexão, mudanças em políticas internas e também adoção de novas práticas." Mais Ela reforça que as startups de impacto, que já têm soluções prontas, são caminho eficaz para as empresas trazerem seus objetivos para a prática. "Com o evento, buscamos ampliar o repertório de executivos no tema e apresentar estas soluções", afirma.O "pitch day" da Plataforma Negócios pelo Futuro é gratuito e aberto ao público. As inscrições podem ser feitas neste site. | empreendedorsocial |
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] | Com orientação de uma robô, crianças brasileiras preparam um rover, espécie de jipe que a Nasa usa para explorar a Lua. Em tempos de bilionários a turismo no espaço, 11 mil estudantes de escolas públicas estão tendo aulas de robótica pelo celular durante a pandemia.O curso usa um simulador criado pela Bebyte, startup de educação que usa tecnologia espacial como ferramenta de aprendizado. O projeto-piloto conta com parceria da Universidade de Brasília (UnB) e da Agência Espacial Brasileira, com financiamento do Fundo Nacional de Desenvolvimento para a Educação (FNDE)."O alvo é preparar um milhão de crianças para o futuro", afirma Alexandre Rodrigues de Carvalho, conhecido como Alex Roger Wytt, 39, fundador da Bebyte. Mais São 15 aulas, com 90 minutos cada, que rodam em qualquer plataforma, inclusive em aparelhos antigos. "Pelo celular ou tablet o estudante aprende a desenhar, modelar e fazer protótipos de robôs, independentemente de um laboratório."Desde março deste ano, 250 escolas de todos os estados do país vêm testando o curso, de unidades em áreas quilombolas a escolas de elite do Piauí. As licenças têm custo aproximado de R$ 200 por estudante.As aulas combinam teoria e prática simulando o uso de ferramentas e sistemas. Os estudantes aprendem configurações, componentes eletrônicos e programação e passam por reforços didáticos e avaliação progressiva.Para Zé Luiz Nogueira, 61, sócio da Bebyte, a robótica ajuda a despertar futuros cientistas. "O curso é lúdico, um grande jogo para experimentar, errar e ser tocado pelo espírito da inovação", afirma.A solução aproxima o processo pedagógico de modelos reais de produção de engenharia, mesmo em ambiente virtual. "O celular na mão é o melhor caderno do mundo", diz Zé Luiz.Algumas escolas recebem a visita de um laboratório itinerante, instalado em um caminhão, que ajuda a testar o conhecimento adquirido no jogo. Dentro dele, impressoras 3D, cortadeiras digitais, sistemas de robótica e todo o aparato necessário para aulas de inovação. Mais Primeira estudante a concluir o curso de robótica em sua escola, Amanda Mendes, 14, tem interesse em ciências humanas e biológicas. "Vejo programas de ciências com meu pai e bateu a curiosidade no jogo", diz a aluna da Escola Municipal Prefeito José Chies, em Carlos Barbosa (RS).Ela começou as aulas pelo computador e depois preferiu o celular. "Eu fazia durante meu tempo livre, em casa". Aprendeu sobre sensores, conexões elétricas e pilhas para montar seu robô. "Como não temos laboratório na escola, aprendemos com livros ou experimentos em casa."Na Escola Municipal da Mata Atlântica, em Maricá (RJ), alunos de 6 a 11 anos estão fazendo o curso. Como a escola tem computadores e internet, parte deles assiste às aulas acompanhado de uma tutora."A plataforma é bem intuitiva e eu fico como mediadora", diz a professora Marceli Marquez, 32. Ela conta que o vocabulário dos pequenos ganhou palavras como "gravidade" e que eles descobriram que os eletrodomésticos de casa têm funcionamento parecido com o rover espacial."A robótica ajuda no dia a dia na sala de aula, desenvolve raciocínio lógico, criatividade, amplia nossos horizontes", diz a professora.O projeto encapado pela Universidade de Brasília deve ter seu diagnóstico final em 2023, um ano antes da missão espacial que vai explorar o solo lunar.O Programa Artemis, da Nasa, teve acordo de cooperação firmado em dezembro de 2020 com o Ministério da Ciência, Tecnologia e Inovações e a Agência Espacial Brasileira. A expedição que deve levar a primeira mulher e a primeira pessoa negra à Lua serviu de inspiração para o projeto. Mais "O céu reúne grandes desafios da humanidade e também as estrelas, que são a primeira coisa que as crianças apontam", diz José Carneiro, coordenador da pesquisa na UnB. "Temos que dar acesso ao conhecimento e mantê-las estimuladas."Ele explica que a iniciativa da universidade pode ser encarada como prototipação de política pública. "É uma grande pesquisa sobre como tecnologias aceleradas pela Covid-19 podem ser permanentemente incorporadas à administração pública", afirma.O projeto estuda os efeitos de longo prazo da pandemia em áreas como saúde, educação, mobilidade urbana e segurança pública --a robótica corresponde a menos de 5% do estudo, mas tem alto impacto social.A expectativa é que, ao final da pesquisa, o FNDE introduza tecnologias bem-sucedidas na educação. "O curso de robótica teve bons resultados na iniciativa privada, mas como funcionaria na educação pública, que é heterogênea?", questiona Carneiro.Outra dúvida é se as crianças conseguiriam aprender sozinhas, de suas casas, tendo professores como motivadores. "Fizemos teste em uma comunidade quilombola e 87% das crianças conseguiram desenvolver um robô sem fazer perguntas", afirma Alex Roger, da Bebyte.Filho de pai analfabeto e diagnosticado com transtorno do espectro autista, o empresário conta que o autodidatismo o ajudou a superar a falta da educação formal."O que me permitiu subir a pirâmide social foi aprender a programar, pois me fez pensar por camadas e em variáveis", afirma.Alex Roger morou nos Estados Unidos, onde trabalhou com tecnologia e desenvolveu com êxito aplicativos e jogos para celular. Em 2014, de volta ao Brasil, lançou "Korruptus", game que chegou ao topo da Apple Store (loja virtual dos celulares iPhone) em quatro países ao combinar políticos e personalidades do país como personagens de uma trama pirata.No jogo, Jair Bolsonaro (à época deputado federal), o ex-presidente do Superior Tribunal Federal Joaquim Barbosa e os "black blocs" eram heróis contra vilões como a ex-presidente Dilma Rousseff, Lula, Fernando Collor, José Sarney e outros políticos que desviariam recursos do país para Cuba.Prestes a ter uma segunda versão via financiamento coletivo, o jogo foi vendido a um partido político —que ele não revela qual é.Em 2016, Alex Roger abriu uma franquia de escolas de tecnologia com parte dos cursos destinada à formação de crianças em situação de vulnerabilidade social. "Toda criança nasce gênio, mas perde superpoder pela falta de estímulo", diz o empreendedor. | empreendedorsocial |
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] | A plataforma Change.org ultrapassou a marca de 1.000 vitórias em abaixo-assinados no Brasil. Desde 2012 no país, a organização mobilizou 233 milhões de assinaturas em campanhas diversas.O marco representa, segundo a entidade, uma vitória do ativismo digital. "Muitos dos movimentos que ditam e mudam a sociedade, hoje, nascem ou são alavancados por mobilizações na internet", diz Monica Souza, diretora-executiva da Change.org. "A rede e as ruas estão juntas e misturadas nisso."Do total de 1.090 casos com finais felizes —o milésimo foi conquistado em março— 143 se deram entre janeiro e junho deste ano.Entre as vitórias nestes nove anos estão a libertação de um animal mantido em cativeiro; a aprovação de um medicamento de alto custo para tratamento de uma doença rara; a instauração de uma comissão para proteção do meio ambiente; a liberação de recursos para a cultura e a educação e a conquista de direitos de acessibilidade a pessoas com deficiência."São 34 milhões de brasileiros usando nossa plataforma no país, aumento de 30% em comparação com 2020, o que nos mantém como segunda maior base de usuários da Change.org no mundo", diz Souza.Criada em 2007 nos Estados Unidos, a Change.org tem 400 milhões de usuários nos 196 países em que atua, sendo mantida por doações.No ano passado, a plataforma reuniu quase 20 milhões de apoiadores no abaixo-assinado que pedia justiça por George Floyd. O Brasil foi o quarto país mais engajado.A maior vitória nesses nove anos foi em um abaixo-assinado que cobrava por ações contra queimadas na Amazônia. Criada em 2019, a petição reuniu mais de cinco milhões de assinaturas.O autor entregou a petição pessoalmente a Rodrigo Maia (sem partido-RJ), à epoca presidente da Câmara dos Deputados. No mesmo dia em que recebeu as assinaturas, Maia criou uma Comissão Externa para avaliar e monitorar políticas públicas ambientais. Mais Para ajudar no engajamento das campanhas, a equipe da organização promove os chamados "bombardeios" nas redes sociais, convidando assinantes a subirem hashtags no Twitter ou fazerem comentários em páginas dos tomadores de decisão.Antes da pandemia, a equipe também acompanhava os autores das campanhas em atos e audiências presenciais, muitas dessas no Congresso Nacional. “Oferecemos um espaço democrático para todas as vozes que respeitam as leis”, afirma Monica Souza.Ela destaca que diversas petições inspiraram a elaboração de projetos de lei. "Em junho, entregamos 30 mil assinaturas pela empregabilidade trans à deputada estadual de São Paulo, Erica Malunguinho, e ela prometeu a elaboração de um PL."O abaixo-assinado que pede justiça por Miguel Otávio, 5, é um dos destaques da plataforma. "Já são 2,8 milhões de assinaturas de pessoas do Brasil inteiro pedindo por justiça", afirma Débora Pinho, coordenadora de campanhas da Change.org.Outro caso é o do entregador de aplicativo Paulo Lima, conhecido como "Galo". Durante a pandemia, ele criou uma petição pedindo direitos aos entregadores e, meses depois, tornou-se uma das vozes de maior referência da categoria.“Engana-se quem acha que o abaixo-assinado termina no momento de sua publicação no site. Ali é apenas o início”, diz Débora Pinho.Qualquer pessoa pode criar uma conta no Change.org e criar seu abaixo-assinado. Em andamento na plataforma, a petição "Defenda o Livro", criada por um grupo de estudantes, chegou à Comissão de Educação da Câmara dos Deputados em abril deste ano.Julia Bortolani, 18, mobilizou quase 1,5 milhão de assinaturas e participou da audiência pública contra a proposta de taxação dos livros em 12%. “A população brasileira não quer essa taxação e prova disso são essas assinaturas”, disse na ocasião.Um abaixo-assinado que pede posicionamento contra o desmatamento na Amazônia, criado em 2018, segue aberto e reúne mais de seis milhões de apoiadores.Outro caso atual são as campanhas contra o aumento do valor do fundo eleitoral para financiamento de campanhas políticas em 2022.Segundo a Change.org, ao menos 18 abaixo-assinados foram criados desde 15 de julho– data em que a proposta de aumento foi aprovada em votação no Congresso Nacional. Em uma delas, há quase 50 mil apoiadores. | empreendedorsocial |
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] | Moradora de comunidade de alta vulnerabilidade social na zona sul de São Paulo, Vanessa Barbosa de Souza, 20, conseguiu, por meio do programa de voluntariado digital da Samsung, desenvolver um aplicativo de apoio psicológico.Ao lado de colegas de equipe da ONG Obra do Berço, uma das parceiras da empresa na iniciativa “Conectados pelo Futuro”, Vanessa pretendia oferecer uma plataforma virtual para ajudar a tratar sinais de depressão, facilitando o contato com profissionais. Um grande avanço para uma jovem que sofreu restrições por ter dificuldade na fala desde a infância.Durante as mentorias com funcionários da Samsung, por videoconferência, ela se sentiu motivada a deixar a timidez e a insegurança para se engajar no projeto. Após essa experiência, planeja se formar em administração e abrir um empreendimento voltado para a saúde mental. Mais A história de Vanessa mostra como o voluntariado é uma ação direta de transformação social e o quanto essa atividade corporativa deve ser incentivada.Ao fazer essa conexão, profissionais das empresas dividem experiências e métodos com jovens que desejam conhecer melhor o mercado de trabalho e alcançar oportunidades profissionais. Mais do que conhecimento técnico, o voluntariado estimula práticas de cidadania que são partilhadas por funcionários com carreiras consolidadas.Ser voluntário é colaborar para o desenvolvimento da coletividade, despertando direitos e deveres de cidadãos.Por meio de experiências educativas que estimulam criatividade e inovação, grandes companhias, com iniciativas consolidadas e de longo prazo em responsabilidade social, passam a estimular que seus funcionários sejam agentes de transformação.Isso abre as portas para que eles conheçam diferentes realidades, se engajem em causas sociais e contribuam com suas habilidades e até mesmo desenvolvam novas competências.Com o voluntariado corporativo, as pessoas conseguem exercer cidadania, ampliam a visão sobre o meio em que vivem, desenvolvem empatia e, ainda, geram impacto positivo para a sociedade.É a ação mais eficiente, inspiradora e prática de engajamento social, dentro de um processo contínuo de aprendizagem, seguindo o objetivo de educar as próximas gerações e aprimorar o potencial de futuros líderes.A partir deste propósito de ser um catalisador de causas importantes, o voluntariado ganha papel transformador em uma sociedade tão diversa.A criação de um aplicativo para facilitar o acesso ao tratamento de depressão foi a solução desenvolvida pela equipe de Vanessa. Em contato com especialistas em tecnologia, os jovens perceberam que poderiam mudar a realidade de muitas pessoas quando abriram as portas para o digital.Na plataforma, há indicações de psicólogos profissionais, clínicas e dicas de livros, em linguagem que deixa outros jovens à vontade para falar de um tema sensível como a depressão. Mais É dever de grandes empresas capacitar futuros líderes, que ajudarão suas comunidades a superar os desafios trazidos pelas rápidas mudanças do século XXI.Direcionando esforços e adaptando modelos que possibilitem impactar comunidades distantes e usando o mesmo princípio de dedicação e empatia que se espera do voluntário presencial, é possível multiplicar as possibilidades de se promover o bem, indicar o caminho para evolução de jovens e proporcionar histórias inspiradoras, em uma tendência que agrega novos formatos de engajamento social. | empreendedorsocial |
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] | Uma bebida achocolatada nutritiva, desenvolvida dentro da Ambev, pretende suplementar a alimentação de famílias em situação de vulnerabilidade social. As 270 mil unidades produzidas somente para doação serão distribuídas nas cidades de São Paulo e Rio de Janeiro no mês de julho.O alimento líquido e pronto para consumo contém as vitaminas A, B6, D, E, B1 e B2, cálcio, magnésio, além de proteína vegetal e malte, ingrediente considerado altamente nutritivo. Mais A criação envolveu etapas de estudo e análises em parceria com empresas como Tetra Pak, GlobalFruit, Smurfit Kapa, Vogler, MCassab, Tereos e Primeserv.A distribuição iniciou na quarta-feira (21), no Rio de Janeiro, com apoio da Central Única das Favelas (Cufa). Em São Paulo, as doações começam no dia 27, em comunidades da zona leste paulistana, com apoio da ONG Gerando Falcões. | empreendedorsocial |