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emissions, promote sustainable development, and transition to a low-carbon economy while ensuring equitable distribution of costs and benefits. Conclusion In conclusion, global warming poses profound consequences for the environment, society, and economy, necessitating urgent action to mitigate its | medium | 2,810 |
.
trying to answer. While there is no definitive proof or evidence that quantum entanglement is the explanation for twin flames, there are many anecdotal stories and testimonies that support this hypothesis. Many twin flames report feeling a strong and instant attraction, recognition, and familiarity | medium | 2,818 |
Machine Learning, Support Vector Machine, Data Science.
Support Vector Machines — What Are They? Are they really machines? What are these SVMs people keep talking about? SVMs are quite the popular models out there, and are heavily based on mathematical methods, well ideally if you say math or put math into anything, things might become more complex or | medium | 2,825 |
Machine Learning, Support Vector Machine, Data Science.
automatically more daunting, but over here, things are as simple as they can be! If you are somewhat familiar with classification methods you should be aware of classification by data separation, these methods either include a yes or no, binary formats such as 1 or 0, or multiple labels such as | medium | 2,826 |
Machine Learning, Support Vector Machine, Data Science.
cat, dog flower, etc. Let’s take an example, as you see below in Fig 1. we have a bunch of data scattered on the graph. Fig 1. data scattered on a graph At a glance, if we were to separate this data, we would draw a line or a “boundary” between the two data points. But a boundary drawn by person A | medium | 2,827 |
Machine Learning, Support Vector Machine, Data Science.
can be quite different from person B, person C, and so on. And all of these operations are obviously correct, there is no wrong answer, let’s plot some various possible boundaries for Fig 1. Hyperplane Fig 2. boundaries from Fig 2. we can see that there are several boundaries to separate the data | medium | 2,828 |
Machine Learning, Support Vector Machine, Data Science.
points, but there is definitely, and always, one perfect line of separation between the data points, and this is called a hyperplane. The catch here is, there can be more than one hyperplane, as there can be infinite boundaries. If we find a hyperplane that separates the data perfectly, we can say | medium | 2,829 |
Machine Learning, Support Vector Machine, Data Science.
that the data is linearly separable. But how do you choose the location of the hyperplane? To achieve this we use something called a Maximal Margin Classifier. Maximal Margin Classifier The idea here is that, if we look at points from away from the boundary, we can be sure of their class, it's | medium | 2,830 |
Machine Learning, Support Vector Machine, Data Science.
either this or that, yes or no, 1 or 0. But if we move closer to the boundary, there it is difficult to say, in reality, the lines and data points aren’t as displayed in Fig 2. you can have a bunch of data points and you draw an optimal boundary, but, you can have a data point 0 falling just close | medium | 2,831 |
Machine Learning, Support Vector Machine, Data Science.
to the boundary of 1 and 0 or the 0 can call in with the 1s. In these cases, we look at the closest points, and we can find that there is some space, a space that creates a margin. Fig 3. margins We can say from these margins in Fig 3. that, the larger the margin, the more separated the points are. | medium | 2,832 |
Machine Learning, Support Vector Machine, Data Science.
And these green and orange lines, from Fig 3. are called maximal margins. Fig 4. maximal margins Now, intuitively, we can find the most optimal hyperplane, that can make out data linearly separable, and this is done by finding the maximal margin, with the greatest separation, which gives us the | medium | 2,833 |
Machine Learning, Support Vector Machine, Data Science.
greatest predictive power. Now that we have talked about all this, the real question is, what are support vectors? Support Vectors In Fig 4. you can observe that some of the points are on the green and orange lines, these points are called support vectors. To simplify this let's break down the | medium | 2,834 |
Machine Learning, Support Vector Machine, Data Science.
words, support means something that can assist, and vector in machine learning is a tuple of one to more data points/scalars. Now it makes sense! support vectors are a bunch of data points, which lie on the maximal margin. Fig 5. support vectors The hyperplane can be defined by those closest points | medium | 2,835 |
Machine Learning, Support Vector Machine, Data Science.
to the boundary, and we call them support vectors. The maximal margin hyperplane depends only on the support vectors, and these support vectors define the classification model. The model is a set of data points that define the location of boundaries between the two classes. All of this makes sense, | medium | 2,836 |
Machine Learning, Support Vector Machine, Data Science.
and now we can start to define how SVMs make predictions, if you paid attention so far, you might realize that most of the work is done by the maximal margin, and that is exactly the theory behind support vectors, it is maximal margin classifier Maximal margin classifier — prediction Say, for | medium | 2,837 |
Machine Learning, Support Vector Machine, Data Science.
instance, we have two classes, green and orange. Fig 6. maximal margin classifier for these two classes we define a hyperplane which is done via the maximal margin, once we have our hyperplane the prediction depends on where the new instance is located compared to the maximal margin hyperplane. Fig | medium | 2,838 |
Machine Learning, Support Vector Machine, Data Science.
7. prediction using hyperplane But in reality, life is more complex than the figures shown above, and very often the data is scattered all over the place. Soft Margin Fig 8. soft margin In this case in Fig 8. the data towards the left also has some orange points, and at a glance, we know that this | medium | 2,839 |
Machine Learning, Support Vector Machine, Data Science.
is not linearly separable. The key is that we try to find a line separating most of the data points and accept that some of the points are misclassified. This is called a soft margin, where we let some of the data points be on either side of the hyperplane. These obviously are errors and | medium | 2,840 |
Machine Learning, Support Vector Machine, Data Science.
misclassification and how do we handle this? The key to handling such situations is to use a cost function, where we accept some misclassified instances. Why? because soft margin classifiers tend to be more robust than maximal margin classifiers. If I was to take a new instance which is orange and | medium | 2,841 |
Machine Learning, Support Vector Machine, Data Science.
put it on the green side of the hyperplane in Fig 7. it would poop itself, and now the maximal margin has to change, which means my hyperplane will change, in other words, it is very sensitive to new data, this leads to a risk of overfitting. On the other hand, soft margin classifiers are generally | medium | 2,842 |
Machine Learning, Support Vector Machine, Data Science.
more robust and use cost functions to predict and are better classifiers. The main idea is to make the data linearly separable, but what if it looks like there is no way in the world, we can make the data linearly separable, for this, we use kernel functions. Kernel Functions Fig 9. kernel | medium | 2,843 |
Machine Learning, Support Vector Machine, Data Science.
functions As you can see in Fig 9. something that seems like we cannot do anything about it can be separated with kernel functions. And support vector machines use kernel functions to transform the data. But what is it actually doing? The kernel function enlarges our feature space as if in higher | medium | 2,844 |
Machine Learning, Support Vector Machine, Data Science.
dimensional space, where the data is linearly separable. and you have several kernel functions to choose from. linear function polynomial function radial basis function sigmoid function You can do a quick google search to understand what each of these functions does in detail. And as simple as it | medium | 2,845 |
Machine Learning, Support Vector Machine, Data Science.
sounds, that's a support vector machine for you, a bunch of lines, kernel functions, and margins. Read my other blogs if you are interested! Getting started with Neural Networks: For dummies Here’s the thing about Neural Networks a.k.a NN, it is a stone for a lot of up-and-coming development within | medium | 2,846 |
Machine Learning, Support Vector Machine, Data Science.
ML. It…medium.com Tree Algorithms: Decision Trees One of the most popular models out there is decision trees or just “trees” used for classification and regression. But…medium.com Clustering Analysis: Hierarchical Clustering So you have data, you have gone ahead and performed your EDA, data | medium | 2,847 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
Joining a blockchain has nothing to do with cyber penetration on your personal computer. To answer this question, I will start by first explaining what a blockchain is. A block chain is an online, distributed ledger which confirms transactions, based on confirmation of previous transactions, all | medium | 2,849 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
hidden by cryptography. The blockchain system was conceived and implemented due to economic crashes in the 2000s. It aimed to solve the Byzantine Generals’ Problem which questioned how cooperating parties can reach consensus about a piece of information. In the General’s Problem scenario, many | medium | 2,850 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
malicious actors attempt to spread misinformation in order to leverage communication between the other parties. The simple answer was a central authority whose word was law. However, time has found that central authorities are susceptible to corruption and the human condition of making mistakes. On | medium | 2,851 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
the other hand, blockchain technology allows an agreement to be made without needing to trust a singular entity. Now what the blockchain actually does is very specific. Every person that wants to share information, such as transactions, are assigned a block. Blocks are incredibly hard mathematical | medium | 2,852 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
puzzles that confirm proof of work. Each block contains a hash that is linked to other hashes from the previous blocks. This creates a chain between the blocks that confirms actions all the way onto the genesis block, which is the only hardcoded block on the chain. This brings me to actually | medium | 2,853 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
answering your question. What does it mean to join a blockchain? Joining a blockchain means that your computer will be connected to the immense database that confirms transactions. The rules of the blockchain are enforced by nodes that contain the core script of what is a valid block in the | medium | 2,854 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
blockchain. Anybody that wants to put information on the blockchain can do so by asking any node in that particular network. Nodes also settle disputes amongst themselves. The system will always trust the longest valid blockchain, which functioning nodes will be seeking out to validate. Your | medium | 2,855 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
computer will download and facilitate the rules of the blockchain. In addition, it will determine what the rules are, and what blocks are valid in continuing the blockchain. This doesn’t need to be just for transactions and shares worth monetary value. Valuable information such as government | medium | 2,856 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
identification can also be placed on the blockchain. There are entire industries currently using the blockchain to track the quality and safety of their products. Pork in China is currently monitored for food quality on the blockchain. Entire networks can also be built on top of an existing chain. | medium | 2,857 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
The Ethereum smart contract controls all of the data that ICO’s create when they utilize the ERC20 technology. Conclusion Joining a blockchain will not compromise your online or offline computer security. There is simply no way for people to penetrate your cyber security from a blockchain | medium | 2,858 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
application. They would have to find out where transactions were coming from and then reverse engineer a system to get your encrypted information. All a computer really does on the blockchain is facilitate the rules and search for other nodes that have already solved the next block. You should not | medium | 2,859 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
worry about your identity being stolen if you are simply going to be joining the blockchain and sign your computer up as a node. — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Maximize Your Community Engagement With Crowdcreate. Crowdcreate is a community engagement and idea platform | medium | 2,860 |
Blockchain, Cryptocurrency, Life, Business, Life Lessons.
driven by influencers, investors, and enthusiasts. Our expertise in growing communities and social validation will boost your crowdfunding success. We have worked with some of the largest crowdfunding ICOs and startups including BitClave, ANKER, and Tencent. Check us out here. Originally published | medium | 2,861 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
Ankush k Singal Source: Image created by Author using MidJourney Introduction In the realm of natural language processing (NLP), the advent of transformers marked a significant breakthrough. However, as with any technology, there is always room for innovation and improvement. Enter RecurrentGemma, | medium | 2,863 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
a groundbreaking open language model developed by Google DeepMind’s Gemma Team. Powered by the novel Griffin architecture, RecurrentGemma promises efficient inference and competitive performance, challenging the supremacy of transformer-based models like Gemma-2B. Source: Throughput-comparison | medium | 2,864 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
Definition RecurrentGemma-2B, an offspring of the Griffin architecture, redefines the landscape of language modeling. Unlike traditional transformers relying on global attention mechanisms, Griffin employs a fusion of linear recurrences and local attention, enabling RecurrentGemma to excel in | medium | 2,865 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
downstream tasks comparable to Gemma-2B. The absence of global attention reduces memory overhead and facilitates efficient inference on lengthy sequences, making RecurrentGemma a formidable contender in the NLP arena. Source: benchmark results Benefits of Integration PyTorch, a popular deep | medium | 2,866 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
learning framework, serves as the foundation for implementing RecurrentGemma. The integration with PyTorch brings a plethora of benefits: Ease of Use: PyTorch’s intuitive interface simplifies model development and experimentation, allowing researchers and practitioners to focus on innovation rather | medium | 2,867 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
than wrestling with complex APIs. Flexibility: PyTorch’s dynamic computation graph empowers users to define and modify models on-the-fly, facilitating rapid prototyping and experimentation. Community Support: With a vibrant community and extensive documentation, PyTorch provides ample resources for | medium | 2,868 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
troubleshooting, collaboration, and knowledge sharing. Interoperability: PyTorch seamlessly integrates with other Python libraries and frameworks, enabling interoperability with existing tools and workflows. Source: Image created by Author Code Implementation Let’s delve into the code | medium | 2,869 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
implementation of RecurrentGemma. Implementing RecurrentGemma with PyTorch involves leveraging the Griffin architecture and incorporating key model hyper-parameters. Source: Image created by Author using MidJourney Step I: Install Libraries pip install transformers Step II: Chat Template from | medium | 2,870 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
transformers import AutoTokenizer, AutoModelForCausalLM import transformers import torch model_id = "google/recurrentgemma-2b-it" dtype = torch.bfloat16 tokenizer = AutoTokenizer.from_pretrained(model_id) model = AutoModelForCausalLM.from_pretrained( model_id, device_map="cuda", torch_dtype=dtype, | medium | 2,871 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
) chat = [ { "role": "user", "content": "Write a hello world program" }, ] prompt = tokenizer.apply_chat_template(chat, tokenize=False, add_generation_prompt=True) ## After the prompt is ready, generation can be performed like this: inputs = tokenizer.encode(prompt, add_special_tokens=False, | medium | 2,872 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
return_tensors="pt") outputs = model.generate(input_ids=inputs.to(model.device), max_new_tokens=150) print(tokenizer.decode(outputs[0])) Conclusion RecurrentGemma, propelled by the Griffin architecture and seamlessly integrated with PyTorch, heralds a new era in efficient open language modeling. | medium | 2,873 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
Its competitive performance, coupled with PyTorch’s versatility and ease of use, positions RecurrentGemma as a frontrunner in the quest for advanced NLP solutions. As we continue to push the boundaries of innovation, RecurrentGemma stands as a testament to the power of collaboration and ingenuity | medium | 2,874 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
in shaping the future of AI. Resource: RecurrentGemma Google-RecurrentGemma RecurrentGemma Stay connected and support my work through various platforms: Github Patreon Kaggle Hugging-Face YouTube GumRoad Calendly Like my content? Feel free to Buy Me a Coffee ☕ ! Requests and questions: If you have | medium | 2,875 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
a project in mind that you’d like me to work on or if you have any questions about the concepts I’ve explained, don’t hesitate to let me know. I’m always looking for new ideas for future Notebooks and I love helping to resolve any doubts you might have. Remember, each “Like”, “Share”, and “Star” | medium | 2,876 |
Technology, Tech, Software Development, Artificial Intelligence, Machine Learning.
greatly contributes to my work and motivates me to continue producing more quality content. Thank you for your support! If you enjoyed this story, feel free to subscribe to Medium, and you will get notifications when my new articles will be published, as well as full access to thousands of stories | medium | 2,877 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
There are a variety of marketing techniques available to businesses in the modern world. The most effective marketing strategy will vary depending on the product or service, target market, and available resources. Some standard marketing techniques include online, print, television, and radio | medium | 2,879 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
advertising. There is no single perfect marketing strategy, so businesses must experiment with different methods to find the combination that works best for them. The following blog post was made for the interactive presentation. We highly recommend you watch the interactive presentation because it | medium | 2,880 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
has visual learning effects and videos to understand the subject matter better. However, if you would read the blog post, we have included all the information that is part of the presentation as a blog post in writing. 4 Marketing Techniques To Implement Today. Word-of-Mouth Marketing Social media | medium | 2,881 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn allow consumers to share information and opinions with others. These platforms allow marketers to reach customers through targeted messages, advertisements, and content. Discover the benefits of customizing your social media marketing | medium | 2,882 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
with PC Social. Fill out the form for a free demo. https://snkt.io/62bc94729c0efbf4098a5df5 In addition, word-of-mouth recommendations and endorsements are powerful tools businesses use to build brand awareness and trust among clients. Word-of-mouth recommendations can be generated via social media | medium | 2,883 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
posts and reviews. Word-of-mouth advertising — is the best way to promote products and services. • People are always talking about the things they love • If people talk about something, they’re much more likely to buy it • When someone recommends a product or service, they may be able to influence | medium | 2,884 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
other people’s decisions by sharing positive experiences • Word-of-mouth marketing is free (no money required) • Word-of-mouth marketing is easy — you don’t have to spend hours promoting your business online This blog post explores different methods for generating word-of-mouth referrals and | medium | 2,885 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
endorsements. Create Content with Value If you want to promote a product or service, ensure your content provides value to your readers. Readers look forward to reading content that gives them something useful. For example, if you’re promoting a new smartphone app, write a blog post that explains | medium | 2,886 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
why the app is worth downloading. Or, if you’re selling a new beauty product, write a review and explain why you think it’s worth buying. Share Reviews People love hearing about products and services they haven’t heard of before. So, when you find something you enjoy, tell everyone else! Whether | medium | 2,887 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
you mention it on your profile page or leave a review on a site like Amazon or Yelp, sharing your experiences with friends and followers makes you seem trustworthy. Ask People About Their Experience Another effective method for getting word-of-mouth endorsements is asking people for feedback. | medium | 2,888 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
You’ll receive some surprising responses when you ask for honest feedback. People love talking about themselves so much that they tend to give glowing testimonials. So, approach people, you meet casually and ask them for their thoughts on a product or service. Use Influencer Marketing Influencers | medium | 2,889 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
have large followings on social networks like YouTube, Facebook, Twitter, and Instagram. They have trusted sources of information and advice for their audience. As a result, influencers are well-positioned to influence others and spread positive word-of-mouth about your company. Provide Quality | medium | 2,890 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
Customer Service You’ve experienced bad customer service yourself. But providing exceptional customer service can go a long way toward earning consumer loyalty and word-of-mouth endorsement. Be friendly and responsive to comments from clients and fans. Answer questions quickly and honestly. And, if | medium | 2,891 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
possible, resolve issues without ever having to speak with a supervisor or manager. Build Trust Through Transparency Your reputation matters. Consumers rely heavily on third parties, including family members and coworkers, to recommend brands and products. Building trust takes time. But you can | medium | 2,892 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
build credibility early by being transparent about problems, mistakes, and failures. Offer Rewards Rewards programs are a fantastic way to encourage repeat purchases. For instance, Starbucks rewards its customers with discounts when they buy specific amounts of coffee beans or tea bags. In | medium | 2,893 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
addition, many companies offer free shipping as an incentive to purchase items online. Creating Social Media Content Social media is the best place to share relevant content with your brand. You can create posts with links to your website, product pages, and other helpful resources, which will help | medium | 2,894 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
drive traffic back to your site. Include Calls to Action Consumers who see calls to action through buttons, images, or text know what to do next. These prompts make it easy for users to take desired steps. For example, if you sell clothing, include a button that says, “Buy Now.” If you sell | medium | 2,895 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
electronics, add a link that says, “Read More” or “Watch Video.” Use Images Images are one of the most powerful tools available to marketers, and choosing high-quality photos for your posts is vital. If you want stock photography, ensure you use the correct license type. Some image libraries | medium | 2,896 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
require payment upfront, while others allow you to download images at no cost. Share Your Brand Story Share your brand story on social media platforms. Include stories about how your business was founded, key employees who helped shape your culture, and why your business exists. Word-of-marketing | medium | 2,897 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
has many benefits, which is why it should be an integral part of any marketing campaign. It’s an incredibly efficient way to reach a large audience and can be very cost-effective. It’s also a great way to build brand awareness and create a buzz around your product or service. If you’re not already | medium | 2,898 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
using word-of-marketing, now is the time to start! At PC Social we are experts in Data-Driven Marketing. We use data mining and machine learning to solve problems that the traditional marketing industry hasn’t been able to. If you want to learn more about our services schedule a free demo on the | medium | 2,899 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
following link: https://snkt.io/62bc94729c0efbf4098a5df5 Interactive Advertising Interactive advertising is the art of persuading consumers to buy something based on an advertisement. By combining different forms of interactive advertising, like banner ads, video ads, and mobile app ads, | medium | 2,900 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
advertisers can reach customers across multiple platforms and devices. The following sections provide information on ways to make interactive advertising effective. You’ve heard the phrase “interactive advertising,” but do you know what it means? Here are some examples of interactive ads that we’ve | medium | 2,901 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
seen recently (you may have even stumbled upon yourself): * An ad where you click on something and learn more information on the product * Ads that play music when you scroll through them * Ads that show up only if you use a particular browser * Ads that let you share content via social media * Ads | medium | 2,902 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
that allow users to comment on the page they are viewing Use Video Ads to Increase Engagement Video ad formats are an increasingly popular form of interactive advertising. These videos are typically short clips played before, during, or after a commercial break on television. They also may be shown | medium | 2,903 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
in conjunction with content on websites or apps. Videos allow brands to build relationships with viewers, engage them personally, and encourage interaction. Brands can upload promotional videos to YouTube or Facebook, but some prefer to host their videos directly on their sites. Videos can promote | medium | 2,904 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
product launches, sales, events, brand awareness, and anything that requires a solid call to action. Create More Personalized Messages Personalized messages are effective when they convey specific information about products or services. For example, a message that says, “Save $50 on your next | medium | 2,905 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
purchase! Click here to learn more!” gives the viewer a compelling reason to click and read further. Because personalized messages are so powerful, they’re becoming increasingly common in mobile app advertising. Mobile app developers can personalize their messaging to users based on the type of | medium | 2,906 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
device being used, location, demographics, interests, and much more. Develop Ad Copy with Emotions Ad copywriting is tricky to write words that appeal to readers’ emotions. Marketers must consider several aspects when crafting ad copy, including branding, aesthetics, and tone. Branding describes | medium | 2,907 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
the overall personality of a company, whereas aesthetics focuses on the design elements of a piece of media. Tone refers to the emotional response a reader experiences toward an advertiser. Good copywriters develop ad copy that appeals to all three components. For example, a clothing retailer might | medium | 2,908 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
write an ad that uses humor to appeal to shoppers’ sense of fun. Conversely, a car dealership might focus on honesty in its ad copy to communicate trustworthiness. Be Audience Specific Audiences differ depending on the medium used; one size does not fit all. To address this issue, marketers must | medium | 2,909 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
understand the differences between individual audiences and adjust their creativity accordingly. For instance, if a customer just bought a new smartphone, they want to hear about apps related to the phone rather than general apps. Likewise, if a shopper recently purchased cosmetics, they may be | medium | 2,910 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
interested in makeup tips. Marketers should identify these characteristics and tailor their creativity accordingly. Otherwise, they risk annoying or alienating prospective buyers. Leverage Social Media Social media is a potent tool for reaching consumers. Because social networks are inherently | medium | 2,911 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
visual, they are well suited for delivering advertisements. However, since third parties own and operate social media, marketers face challenges like managing privacy issues, ensuring compliance with local laws, and developing strategies that drive engagement. Interactive advertising has several | medium | 2,912 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
benefits that make it an attractive proposition for businesses. It is engaging, informative, and interactive, which makes it more likely to capture the attention of potential customers. It is also flexible and can be adapted to different budgets. Interactive advertising is a fantastic way to reach | medium | 2,913 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
new audiences and promote your product or service. Search Engine Marketing Search engine optimization (SEO) is essential to every website owner’s strategy. SEO ensures that your site ranks high in search results when users type in keywords related to your industry. It’s also the best way to attract | medium | 2,914 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
visitors to your site. But SEO takes time to build traffic and generate leads. Search engine marketing (SEM) is a type of internet advertising that uses keywords and key phrases to attract website visitors. Our experts have put together some reasons why search engine marketing benefits your | medium | 2,915 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
business. Targeted Traffic — When someone searches for what you do online, they are looking for information related to your niche. If you target your ads at those people, they are much more likely to visit your website. Higher Conversion Rates — By attracting targeted traffic, you increase your | medium | 2,916 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
chances of converting visitors into customers. Cost Effective — SEM is less expensive than other forms of advertising. Plus, you only pay when someone clicks on your ad, so you’re not paying for impressions. Easy To Implement — With the help of Google Ads, you can easily create an account and start | medium | 2,917 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
promoting your products or services. More Visibility — People searching for your product or service will see your company name and logo in the sponsored listings on the top right-hand corner of the page. To jumpstart your efforts, here are some tips for getting started with SEM now: Optimize Your | medium | 2,918 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
Site Content Start with content. The single most crucial element of a successful SEO strategy has quality content on your site. Do keyword research to understand what terms your audience searches for and find pages that mention these words on your site. Add relevant text throughout your web pages | medium | 2,919 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
to ensure all the information your users need is easily accessible. Build Links Links between websites are like votes in search engines. When another site links to yours, Google considers that vote in its ranking algorithm. So, your goal is to encourage other sites to link to yours. You can request | medium | 2,920 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
that sites linking to you change the anchor text so that it contains keywords related to your business instead of “click here.” Or you can ask websites to link back to your homepage or main page, which is usually the first result in search results. Use Schema Markup Schema markup makes it easier | medium | 2,921 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
for search engines to read your content. For instance, adding a schema markup tag to your webpage tells Google that certain sections contain specific pieces of information. This allows the search giant to index your page faster and present the right content based on their needs to searchers. | medium | 2,922 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
Improve User Experience Another way to boost user engagement is to make your site mobile-friendly. Mobile devices are growing in popularity, so ensure your site displays correctly on smartphones, tablets, and desktop computers. Also, optimize navigation bars, buttons, and forms so that users can | medium | 2,923 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
access information quickly. Create Good Backlinks Backlinks are links pointing back to your site from outside sources. They’re critical since Google uses them to assess your site’s popularity. And according to Moz, “About half of all organic clicks come from external domains.” 7 As your overall SEO | medium | 2,924 |
Marketing, Marketing Strategies, SEM, Interaction Design, Data Visualization.
strategy, focus on generating backlinks from reputable websites. Promote Your Website You can promote your website in several ways. One easy option is to publish articles on blogs or social media sites about topics related to your industry. Another option is to advertise your site on search | medium | 2,925 |
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