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Python. process is time consuming for large files and there is no way to access frame data from within the compressed file — the file must be decompressed first. pyPcazip a toolkit The pyPcazip package provides a toolkit for compression and analysis of molecular simulation data. What other packages are out
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Python. there, do you know of any? Please comment if you have additional suggestions. Get going with pyPcazip Ideally test this on your local workstation first. Step 1 — Install Anaconda python Follow the instructions available on the Download page https://www.anaconda.com/distribution/#download-section
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Python. Step 2 — create an environment conda create -n pypcazip python Step 3 — activate environment Activate the environment and install all dependencies using the conda package manager: conda activate pypcazip OR source activate pypcazip Note: There has been a recent change to the command for activating
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Python. environments see https://docs.conda.io/projects/conda/en/latest/user-guide/tasks/manage-environments.html Step 4 — install dependencies conda install numpy scipy cython h5py netcdf4 matplotlib The pyPcazip package is not available from the Conda repositories (yet), so we can install it using pip:
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Python. pip install pyPcazip Note: Of course you can make an environment.yml file that specifies to create the environment and install the dependencies in a reproducible manner. See https://conda.io/projects/conda/en/latest/user-guide/tasks/manage-environments.html#create-env-file-manually Step 5 — Test
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Python. using the tutorial examples ramonbsc / pyPcazip / wiki / Tutorial - Bitbucket If you visualise the first collective mode of MUP in the free state, and compare it with the same mode for MUP in the…bitbucket.org wget https://bitbucket.org/ramonbsc/pypcazip/downloads/data.tar.gz tar -zxvf data.tar.gz
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Python. Testing with custom data I have tested pyPcazip with CHARMM trajectories (dcd files). A CHARMM psf or PDB can be used to specify topological information about the molecular system. CHARMM coordinate files (.crd) are not supported. Simulation data from glucose in vacuum was no problem to work with.
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Python. pyPcazip doesn’t work in systems that are fragmented, for example systems with GHO and link atoms. I would recommend testing on a small trajectory of your own data sets to see if compression is worthwhile. Also, confirm that the uncompressed data looks as expected and can reliably reproduce any
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Machinery, Industrial, UX, Web Design, Website. Top Industrial Machinery Manufacturing Websites — UX Design Best Practices Discover the best UX design practices from our benchmarking of machinery manufacturing websites. The Creative Navy team of researchers has thoroughly analysed 33 websites of the best industrial machinery manufacturing
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Machinery, Industrial, UX, Web Design, Website. companies offering their services internationally. Digital presence is not to be dismissed, it’s vital in this day and age. Industrial machinery manufacturers are essential in the landscape of several industries. It is without doubt that the services and products offered by these manufacturers keep
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Machinery, Industrial, UX, Web Design, Website. many companies moving and working efficiently. While the importance of their craft cannot be denied, their attention must also touch upon their presence, and their identity as a brand/company. The B2B sales environment is competitive, especially since many established manufacturers are offering
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Machinery, Industrial, UX, Web Design, Website. their products. Today, word of mouth does not keep up with the competition. The digital age has brought a new set of challenges but also many benefits. As a result of the ease of finding a manufacturer online, companies have to maintain a strong presence. Photo by Isis França on Unsplash The
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Machinery, Industrial, UX, Web Design, Website. website is, as a result, the face of the company. Prospect clients see the website first and then the quality of the services or the products. This means that the website of an industrial machinery manufacturing company needs to be top-notch. If we were to think about this digital image as
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Machinery, Industrial, UX, Web Design, Website. something closer to business interactions, then it would be something like this: Your online presence is a global handshake. A weak handshake is no good. A handshake that is too strong is not good either. Balance is key. Creative Navy has had the privilege of building custom websites for important
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Machinery, Industrial, UX, Web Design, Website. industrial machinery manufacturers. From these projects, we have gathered much insight into what it takes to remain constant in this industry — and how this translated to digital presence (website). We have benchmarked the following sections in this article: Hero News & Events Join the team/Careers
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Machinery, Industrial, UX, Web Design, Website. Portfolio Renewable Energy/Sustainability About Investor Contact Hero Section The hero section is extremely important in the structure of the website. It is the point of contact between the user and the company. As a result, building a great hero section is not merely an option but a necessity.
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Machinery, Industrial, UX, Web Design, Website. Best practices: Use high-quality visuals for the hero section but do not sacrifice contrast in the process. ❗️Always ensure that the photo's colour scheme matches the brand’s primary colour. Also, avoid choosing visuals that are too busy from a chromatic point of view, these will only increase
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Machinery, Industrial, UX, Web Design, Website. cognitive load. Accessibility is key. This statement is applicable in almost all contexts but it is especially important when it comes to this section. Usually, the Hero section marks the spot where companies state their main value proposition — that is a crucial set of info — do not mess it up.
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Machinery, Industrial, UX, Web Design, Website. Make sure the visuals used are not distorted on responsive design, otherwise you will ruin the experience. If you choose to implement a carousel view, make sure you do it right by including progress indicators, and functional buttons (preferably leave the control with the user rather than making
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Machinery, Industrial, UX, Web Design, Website. the carousel automatic). Stick to proven basics like a short, effective copy, and properly styled CTAs. ❗️ Avoid using more than one CTA. The Hero Section is a good place to feature events, documents, or anything the company wants to showcase. ❗️ Avoid getting the section too busy — it can quickly
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Machinery, Industrial, UX, Web Design, Website. become overwhelming. We separated the two distinct methods of crafting a hero section into categories: Large visual + Statement and Smaller visual + Snippets of other content. These are the most common Hero section design types found on the benchmarked websites. Large Visual + Statement Most
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Machinery, Industrial, UX, Web Design, Website. websites choose to employ a large static (or dynamic) visual, usually a video, for their hero section. However, there are certain things to take into consideration with this approach. Most of the visuals are shown in a carousel format, utilising the available space to showcase different types of
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Machinery, Industrial, UX, Web Design, Website. content such as recent highlights, best products/solutions etc. Using heavy visuals (especially videos) should be done with a certain degree of caution — these visuals might impact the website’s loading time and/or adaptation on other devices (e.g. mobile). Accessibility is often an issue since
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Machinery, Industrial, UX, Web Design, Website. large, high-quality visuals are used. This makes it very difficult for the overlayed text to pass contrast checks unless the background image’s transparency is increased or extra care is taken to ensure appropriate accessibility. The websites analysed below use high-quality images, videos or other
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Machinery, Industrial, UX, Web Design, Website. graphics that resonate with the target audience while also reflecting the brand’s identity. They also display a clear value proposition to communicate the core value or purpose of the website succinctly and prominently. GEA showcases a carousel of 3 highlighted blog articles that are relevant to
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Machinery, Industrial, UX, Web Design, Website. both the current times and the brand’s values. The brand’s motto, “Engineering for a better world” is present in the visuals and reiterates GEA’s core value proposition. The hero section aligns with the brand’s primary colour (blue) which contributes to a unified user interface. The carousel
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Machinery, Industrial, UX, Web Design, Website. controls are situated next to each other, which can make navigation quite easy, especially on larger resolutions (e.g desktop computers. Whilst the progress indicator is useful, it has a low contrast with the background visual, which makes it less accessible in general. GEA — Industrial Machinery
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Machinery, Industrial, UX, Web Design, Website. Manufacturing Website UX Design FLS chooses to highlight their products in the hero section, stating their main value proposition — “Maximise your milling efficiency”. A blue gradient filter is applied to all visuals on the carousel, tying the section together from a style point of view and
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Machinery, Industrial, UX, Web Design, Website. maintaining the brand's visual identity despite the larger visual colour variety. The carousel is user-triggered, which puts the control back to the user and allows them to take as much time as needed to scroll through the visuals. The carousel control arrows are aligned to each edge (left and
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Machinery, Industrial, UX, Web Design, Website. right), which increases the effort of the users (they have to reach and switch on larger resolutions with their mouse). FLSmidth — Industrial Machinery Manufacturing Website UX Design Trane Technologies showcases a modern, dynamic hero section, pairing bold, well-crafted copy about their values and
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Machinery, Industrial, UX, Web Design, Website. intentions with a short video overlayed with a stylised animation of their logo. This simple, yet unique and effective approach sets them apart from competitors, allowing them to make a lasting first impression on a site visitor. Trane Technologies — Industrial Machinery Manufacturing Website UX
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Machinery, Industrial, UX, Web Design, Website. Design SPXFlow chooses to highlight an upcoming webinar on the first hero page. This could be considered a good strategy for gathering additional participants. The carousel is automatic, which might be annoying for some users and reduces accessibility, especially if not timed thoughtfully. The user
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Machinery, Industrial, UX, Web Design, Website. can still jump to a specific carousel page if needed, via the progress indicator at the top left. This might not be obvious which means that most users will be stuck with an automatic carousel. This can harm the overall user experience. SPXFlow — Industrial Machinery Manufacturing Website UX Design
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Machinery, Industrial, UX, Web Design, Website. Wärtsilä uses a large, high-quality visual with contrasting colours for their hero section. They chose to display a brief copy of the company’s offer alongside some main statistics — a simple yet effective way to attract attention. Wärtsilä — Industrial Machinery Manufacturing Website UX Design The
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Machinery, Industrial, UX, Web Design, Website. hero section feels more modern and attractive — the company used a simple yet powerful image with a short CTA rather than displaying their desired content via a classic carousel. There is, however, a problem found in this hero section. The text and background image contrast is poor, making it
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Machinery, Industrial, UX, Web Design, Website. difficult to read. As seen below, both small and large text on the hero section failed both AA and AAA contrast checks. Contrast Test 1 — Not passed Contrast Test 2 — Not passed SKF also goes for a looped, high-quality, full-width video for their hero section, alongside a short, interesting copy
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Machinery, Industrial, UX, Web Design, Website. that summarises their added value “Life with less friction”. The smaller text on the bottom left reads “Have you ever stopped to think about everything that spins, turns, rotates in your everyday life?” — this comes off as a witty way of reaching users and making a lasting impact by arousing their
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Machinery, Industrial, UX, Web Design, Website. curiosity and interest. The SKF hero section is unique, modern and impactful. However, the contrast between the copy and the background ought to be improved. SKF — Industrial Machinery Manufacturing Website UX Design Rolls-Royce uses an unconventional approach to the classic hero carousel by
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Machinery, Industrial, UX, Web Design, Website. implementing tabs, each showcasing either core products or values for the brand. The website follows the basic hero recipe, including a short title, brief, compelling copy and a CTA to learn more. However, the hero section texts do not pass either the AA or AAA contrast tests, making the visual
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Machinery, Industrial, UX, Web Design, Website. much too overpowering over the text. This taints the user experience and might lead to frustration. Some might even abandon browsing the website because of this. Rolls Royce — Industrial Machinery Manufacturing Website UX Design Desktop Metal offers a crisp, highly accessible hero section — they
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Machinery, Industrial, UX, Web Design, Website. combine a large, high-quality visual with a neutral, solid background for the top to ensure great contrast with the text. The primary colour is used sparingly for the logo, main CTA and their trademark in the title — this effectively ensures visual brand identity. The reason why this approach works
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Machinery, Industrial, UX, Web Design, Website. so well is this — regardless of the looped video frame on the bottom side of the section, the menu and the text always remain visible and readable. Overall Desktop Metal’s hero section makes for an attractive, simple, clean yet modern design that makes users want to scroll below for more. Desktop
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Machinery, Industrial, UX, Web Design, Website. Metal — Industrial Machinery Manufacturing Website UX Design Timken also goes for a carousel hero approach, choosing to display a certificate for one of “America’s Greatest Workplaces for Diversity”. This is a strong statement and clearly expresses the brand’s devotion to diversity as a core value.
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Machinery, Industrial, UX, Web Design, Website. The visual to the right displays different employees — this visualisation helps users relate to the brand by feeling included regardless of background or ethnicity. The hero section also uses the solid primary brand colour, reinforcing the brand's visual identity. Despite using a carousel
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Machinery, Industrial, UX, Web Design, Website. component, the website does not include any progress indicators or other similar components to hint at how many pages the carousel has. The left button is not functional (except for on the first page). This can be frustrating and on top of this, proves a lack of attention to detail on the company’s
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Machinery, Industrial, UX, Web Design, Website. part. The carousel component also only seems to have 2 pages — but due to a lack of a progress component, there is no way of knowing that for sure or suspecting a website/browser error. This is thus a good example of a poorly designed and implemented carousel hero section. Timken — Industrial
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Machinery, Industrial, UX, Web Design, Website. Machinery Manufacturing Website UX Design Valmont goes for a scroll-based, visual-heavy homepage and hero section. Both the video playing/pausing, as well as the sections are scroll-activated, which gives the user control and can be impressive and eye-catching as they set themselves apart from the
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Machinery, Industrial, UX, Web Design, Website. traditional hero/homepage look and feel. However, this also means that the experience might be impacted by slow load times, scroll lag, as well as information overload. Valmont — Industrial Machinery Manufacturing Website UX Design As you can see in the image below, the website takes a few seconds
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Machinery, Industrial, UX, Web Design, Website. to load even with an excellent internet connection — this isn’t ideal considering the high-performance expectations users have nowadays. Valmont — Industrial Machinery Manufacturing Website UX Design Nevertheless, the visual transition coupled with compelling text is eye-catching and intriguing,
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Machinery, Industrial, UX, Web Design, Website. altogether adding to the uniqueness that the brand promises. Valmont — Industrial Machinery Manufacturing Website UX Design General Electric has a brand-focused hero section, showcasing a custom, attractive visual of different styles of their logo across time. Their annual report is highlighted as
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Machinery, Industrial, UX, Web Design, Website. a CTA, which can improve company transparency. A carousel section is used, with functional buttons that allow the user to cycle through the component at their own will. GE — Industrial Machinery Manufacturing Website UX Design No progress indicator is used, which could improve the user experience
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Machinery, Industrial, UX, Web Design, Website. given the fairly large number of pages to switch through (6). The visuals are high-quality and compelling, each page following the traditional hero recipe of title, brief copy + CTA. GE — Industrial Machinery Manufacturing Website UX Design However, as evident in the images below, some of the pages
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Machinery, Industrial, UX, Web Design, Website. have slightly different spacings, which becomes evident especially when switching from one to the other. Even if this is a minor detail, it can still be noticed by the average user and affect the overall experience and appreciation for the brand, especially if such an inconsistency is repeated
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Machinery, Industrial, UX, Web Design, Website. throughout the website. GE — Industrial Machinery Manufacturing Website UX Design IR’s hero section is also a vertical carousel that’s scroll-controlled. There’s a position indicator component on the right side, which is vital for navigation. The opening statement and visuals are strong, expressing
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Machinery, Industrial, UX, Web Design, Website. the brand’s history (”For 160 years…”) and core value proposition “help make life better”), alongside a relatable image that alludes to growth, care, and productivity. However, as we scroll down we see the image quality lowers, topping it off with an enlarged, pixelated logo that has very poor
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Machinery, Industrial, UX, Web Design, Website. contrast and readability with the overlayed text. The low contrast is what harms the user experience the most, as some pages are very poorly designed (e.g., white font on the background including white bits). IR — Industrial Machinery Manufacturing Website UX Design IR — Industrial Machinery
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Machinery, Industrial, UX, Web Design, Website. Manufacturing Website UX Design General Motors’ hero section features a looped, short video of their products as a background for their highlight copy and a CTA. Whilst the copy and CTA are well written and thought through, the contrast and readability are poor, especially against a dynamic
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Machinery, Industrial, UX, Web Design, Website. background that features a variety of colours (including white, which makes the copy almost impossible to read at times). Also features such as the camera changing angles, can be confusing and overwhelming for some users. Using a single, clear and high-contrast CTA is a pro that can direct users to
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Machinery, Industrial, UX, Web Design, Website. additional, more detailed content. GM also chose to use the visual as a background for the entire page, including the menu, which is a risky choice that further impacts overall accessibility. Although the menu background colour becomes a solid blue on hover, initial readability is still affected.
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Machinery, Industrial, UX, Web Design, Website. The website would highly benefit from including a solid menu background at all times, not just on hover. The visual is also not HD quality, which is a common downside with using large visuals like this one, alongside effective overall website performance. A solid blue strip at the bottom of the
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Machinery, Industrial, UX, Web Design, Website. hero section states the main value proposition “We pioneer the innovations that move and connect people to what matters”, which is a strong statement that might benefit from moving up in the visual hierarchy, as it’s not very visible at the moment. GM — Industrial Machinery Manufacturing Website UX
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Machinery, Industrial, UX, Web Design, Website. Design Daikin keeps its hero section very simple, rocking the value proposition against a high-quality photo of one of its main products. The arrow on the bottom is animated, prompting users to scroll to find out more. Daikin — Industrial Machinery Manufacturing Website UX Design Smaller visuals +
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Machinery, Industrial, UX, Web Design, Website. Snippets of other content Carrier’s hero section highly resembles TV advertisement, containing a montage that switches between statements representing the brand’s value and images/videos of their products, people or efficiency. This approach isn’t very attractive or modern, especially since the
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Machinery, Industrial, UX, Web Design, Website. visuals themselves aren’t top quality. This can also get overwhelming for the user very quickly, especially as they have no control over pausing the video. Repeating the word “confidence” in several moments of their hero video, as well as in the copy below feels forced and repetitive, rather than
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Machinery, Industrial, UX, Web Design, Website. reinforcing the brand value. Below the video, some short copies and a couple of links are provided to further content. It is generally recommended to provide a single CTA in the hero section, however, Carrier fails to do that or establish a clear visual hierarchy between the links at the bottom of
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Machinery, Industrial, UX, Web Design, Website. the hero section, resulting in a busy, low-contrast section that may have the unfortunate effect of losing users along the way. Carrier — Industrial Machinery Manufacturing Website UX Design ST Engineering splits the hero section between a traditional, title, copy, CTA + image and further content
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Machinery, Industrial, UX, Web Design, Website. at the bottom, as well as information for investors like current share price and volume. The section’s simplicity brings in advantages like a lighter cognitive load, content that’s more spaced out and quality visuals. Including investor information like share price in the hero section isn’t
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Machinery, Industrial, UX, Web Design, Website. uncommon, especially for companies that mainly work on a B2B basis. ST Engineering — Industrial Machinery Manufacturing Website UX Design Thermax is a good example of how the quality of a visual can make or break a hero section. As evident in the screenshot below, whilst the company used a custom
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Machinery, Industrial, UX, Web Design, Website. image and text for the hero section, the image is stretched with the resolution and becomes distorted after a certain point. As you can see in the second screenshot, the image looks ok when the window is resized, proving that cautions weren’t taken upon implementation for the image to look good
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Machinery, Industrial, UX, Web Design, Website. regardless of resolution. Furthermore, the distortion is possibly most evident in the text, which is generally recommended to be added as a separate layer rather than as a PNG because of issues like this one. Below the main image we can find several links towards their main products next to a
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Machinery, Industrial, UX, Web Design, Website. custom illustration, which improves the visual appeal of the page. The illustration is animated and dynamic based on the icon that’s hovered on, which is a nice, original touch. Thermax— Industrial Machinery Manufacturing Website UX Design Thermax — Industrial Machinery Manufacturing Website UX
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Machinery, Industrial, UX, Web Design, Website. Design Kone retorts to the classic hero carousel but instead of making it full width like the majority of previously analysed websites, it keeps a generous amount of left/right padding. This helps with keeping the content together despite various resolutions — and might also improve the overall
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Machinery, Industrial, UX, Web Design, Website. experience. Kone follows the standard hero section recipe — but the text/image contrast is yet again, lacking. The CTA is nicely styled. There’s a progress indicator present, and carousel buttons are appropriately placed and designed so as to become unavailable if the user reaches the end of the
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Machinery, Industrial, UX, Web Design, Website. carousel. Some simple, yet elegant cards provide quick links to essential content underneath, such as Products & Services and Investors pages. Kone— Industrial Machinery Manufacturing Website UX Design Trane goes for a less innovative yet timeless approach to hero design. They choose to maximise
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Machinery, Industrial, UX, Web Design, Website. accessibility and rely on simple components. This sets them apart — the asymmetrical card stack underneath the hero section which adds visual interest to the otherwise plain section. Trane chooses to highlight its main product — rooftops — as the core value proposition for the hero, providing a
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Machinery, Industrial, UX, Web Design, Website. brief description of their other solutions in the copy below. Trane — Industrial Machinery Manufacturing Website UX Design Despite styling the hero images with a solid gradient that matches their primary colour palette, the carousel controls have such poor contrast against the background image on
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Machinery, Industrial, UX, Web Design, Website. the right side that it’s easy to miss the button. Xylem chooses to showcase upcoming events, products and important documents in their hero section, catering to several user intents. Depending on the user’s IP address, the closest office details and contact info are also displayed underneath — this
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Machinery, Industrial, UX, Web Design, Website. is a nice detail that customises the user experience. Xylem — Industrial Machinery Manufacturing Website UX Design Emerson chooses to include 2 CTA’s in the hero section, which is generally not recommended. The section ought to be optimised by keeping one primary CTA and styling the secondary CTA
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Machinery, Industrial, UX, Web Design, Website. accordingly. Beneath the hero section, Emerson includes a search bar for exploring products, as well as some quick links for main product categories users might be interested in. Emerson — Industrial Machinery Manufacturing Website UX Design 3M uses an old-school approach to layout meant to be
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Machinery, Industrial, UX, Web Design, Website. suitable for lower resolutions back in the day. However, whilst still an effective approach, this gives the website an archaic look and feel that might drive some users away who have expectations of a more modern design. Regardless, the hero section has excellent contrast, the best amongst all
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Machinery, Industrial, UX, Web Design, Website. websites we’ve researched, as the company chose to overlay the text against a solid background, deeming the overall hero section highly accessible and effective. Instead of displaying information regarding 3M’s core values or main value proposition, they chose to highlight important recent news
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Machinery, Industrial, UX, Web Design, Website. with a relatable visual. Underneath we can find simple, yet clear cards with featured content like blog articles. 3M— Industrial Machinery Manufacturing Website UX Design Discover professional UX design. News & Events This section appears under many names, some of these are
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Machinery, Industrial, UX, Web Design, Website. Newsroom/Newscenter/Press Releases. However, what they have in common is providing a snippet of currently relevant content about what the company has been up to. This can be highly relevant from both an investor and customer point of view. Best Practices Make sure the section fits the general
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Machinery, Industrial, UX, Web Design, Website. homepage layout. It’s recommended to include links to “view all” content. This kind of internal linking can boost discoverability for the users and also increase SEO. Make sure the section does not become too cluttered (with content or other functionalities). ❗️Remember, this is supposed to show
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Machinery, Industrial, UX, Web Design, Website. merely a snippet of the actual content and it holds second-place importance on the main page. You can use visuals to make the news cards more appealing — However, make sure not to overshadow the rest of the page. Donaldson opts for a simple News section featuring 5 cards with the most recent events
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Machinery, Industrial, UX, Web Design, Website. of the company. The cards used are simple yet provide a large visual alongside some descriptive text. However, the user cannot access “all available news” or sort through them. As a result, users can only see the latest 5 articles with no path towards reading more being offered. This lack of
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Machinery, Industrial, UX, Web Design, Website. internal linking not only hurts the user experience but also impacts SEO negatively. Donaldson — Industrial Machinery Manufacturing Website UX Design GE features a GE Today section in the form of a carousel component which showcases the latest news about the company — with the additional option of
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Machinery, Industrial, UX, Web Design, Website. navigating horizontally (even visiting the Newsroom is possible here). This is a good example of a News section — it provides a snippet of information with the possibility of reading more if the user is interested. The carousel controls are also properly designed, with the left arrow being inactive
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Machinery, Industrial, UX, Web Design, Website. for the first page of content. GE — Industrial Machinery Manufacturing Website UX Design Johnson Controls also uses a brief, horizontal strip to display the latest company news. Whilst effective and simple, a button leading the user to “all news” is also missing here. The divider between the
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Machinery, Industrial, UX, Web Design, Website. descriptive text and the cards is also confusing, as it looks like a progress bar, but it’s actually just a static component. Johnston Controls — Industrial Machinery Manufacturing Website UX Design GEA uses a simple yet effective card design to link to the most recent news, choosing appealing
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Machinery, Industrial, UX, Web Design, Website. visuals for the cards. The text has good contrast and the CTAs are styled well, however, the section is also missing a “See all” link to direct the user to all available content of the same type. GEA — Industrial Machinery Manufacturing Website UX Design FLSmidth features different types of content
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Machinery, Industrial, UX, Web Design, Website. instead of only news snippets, using one card for each content type: News, Discover and Customer Story. This comes as a compact way of featuring more info. FLS — Industrial Machinery Manufacturing Website UX Design Parker employs a split-screen layout to display both news and events. This can work
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Machinery, Industrial, UX, Web Design, Website. because it saves up space while leaving the possibility to view all existing news/events via the “view all” button. The two sections are not properly aligned at the top — as a result, the section looks sloppy. Parker — Industrial Machinery Manufacturing Website UX Design Join the team/Careers
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Machinery, Industrial, UX, Web Design, Website. Depending on the personnel necessity a company has at a given moment, they might choose to push harder on recruiting people or not. Highlighting a call for applications on the homepage is a sign that the company is actively recruiting at a given time or is very interested in increasing its
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Machinery, Industrial, UX, Web Design, Website. workforce. Best practices Use genuine visuals that represent your employees — this allows potential applicants to relate to those working there. Use brief yet smart, well-constructed copy. This can make a difference as it allows the company to express their uniqueness and their values via words.
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Machinery, Industrial, UX, Web Design, Website. ❗️Be sure to include hints of company values that are currently highly sought after by applicants, like equal job opportunities, diverse teams etc., all of these can increase the section attractiveness and application rate. Avoid generic CTA labels like “Learn more” or “Find out more”; using unique
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Machinery, Industrial, UX, Web Design, Website. calls to action that are specific to one company can increase the look of the section while showing that a high degree of effort has been put into the website. Depending on current company needs (actively recruiting or not), place this section in the appropriate place in the visual hierarchy; this
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Machinery, Industrial, UX, Web Design, Website. will help you decide if you need it to be just below the hero section or if it is not even needed on the landing page at all. GE not only features a call for new applicants on their homepage, but they do it several times as users scroll down. There is both a general button for open vacancies and a
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Machinery, Industrial, UX, Web Design, Website. specific one for “power roles”. Choosing to pair those CTAs with employee visuals can help potential applicants relate to the company better. GE — Industrial Machinery Manufacturing Website UX Design Overlaying the text against a solid background colour — high accessibility. The short and concise
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Machinery, Industrial, UX, Web Design, Website. title “Join the team”, brief description and clear CTA amplify this, making the section very straightforward for the user. GE — Industrial Machinery Manufacturing Website UX Design Valmont, on the other hand, integrates the “Careers” card alongside other types of content like Sustainability,
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