Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_623izVs2gU5M7yZ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
2.75
1.5
1.5
2.5
2
2.91
4
0.5
4
4
2.33
4
3
2.18
3.45
4.67
4
2.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '7', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1g0CXeu5Y90iWwD
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
4
2.5
2.5
2.5
1.5
2
3.09
2.25
3
3.33
2.5
2.42
2.5
1.5
2.55
2.73
1.33
2.67
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_15vmAgEK0tdojHT
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2
1
2.5
1.5
2.5
4.5
3.45
4
2.5
2.67
4
2.67
1.5
1.5
2.55
2.91
4.67
4
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '8', '8', '5']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2PTQo2Zre78sf6C
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
3.5
2.5
1.5
1.75
0.5
1.25
2.55
1.75
1.5
3.67
3
1.67
1.5
2
1.73
3.18
1.67
4.33
1.83
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['4', '6', '3', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3hu8h9yMwXVQtH7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
2.25
3
2
2.75
1.5
2.82
2.5
2.5
3
2.5
2.5
2.5
2.5
2.73
2.82
3
3
2.42
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '7', '8', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7KxqdQBesMYfPLr
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
4
4
4
3
1.5
2.5
1.5
3.09
2.5
1.5
2.67
2.5
2.33
3
2.5
2.18
3.09
2
2.67
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '9', '4', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7hHf9b2rng1cLAJ
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2.5
3
2.5
1.5
3
3.5
2.91
3
2.5
4
1
2.33
2
2.5
3.09
2.55
3.33
5.33
2.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '9', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3Sv0PCV2qPoyHMl
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Toilets and showers in public places are safe, avoiding unnecessary worries.
2.5
2
3
3
2
2.5
2.5
2
1.5
3.5
4
2.5
2.17
2
3.5
3.27
3.45
2
5.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '6', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3Hqxay0VmxhX7we
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3.5
2
1.5
2.25
1.75
2.5
2.91
2.5
3.5
2.67
5
2.08
2.5
2.25
2.64
4.36
2
4.33
1.83
Mental Health
null
['7', '6', '6', '5']
null
null
null
null
null
null
null
null
null
R_8snWIYOwpCiI1tQ
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2.75
4
2.5
2.5
2.5
2
2.82
2
1.5
2.67
2
2.33
3
1.5
2.18
2.18
3.33
1.33
2.83
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1wcomZgbRO40dtF
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2.5
4
2.5
3
1.5
4.5
3.09
2
2.5
1.33
3.5
2.5
3.5
3.5
1.82
3.45
2.67
4
3.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['2', '6', '4', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7eNrq2VR1VPGK9H
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
3.75
1.75
2.5
1.25
1
2.64
3.25
2
3
1
2.5
1.5
3
2
2.36
2.33
2.67
2.25
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '8', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '9', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_73pAqDU0QjxRxPb
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
3
3.5
1.5
3
1.5
2.36
3
3.5
5.33
5
2.67
4.5
3.5
3.82
3.64
0.67
2.67
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_142ueWKQ8GXJ08q
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_5ypYnmszUA3qkL9
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
7.0
3.75
5
3.75
1.5
1.5
1.25
2.5
3
2.75
1.5
4
3.5
1.92
3.5
3
2.09
3.27
1.67
2.67
3.17
Mental Health
null
['8', '8', '9', '8']
null
null
null
null
null
null
null
null
null
R_2d4cNsByM6nNTPP
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
2
0.5
1.5
3.5
3.5
4.18
4
1.5
2.67
3
2
1.5
1.5
2.55
2.55
3.33
1.33
1.67
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_871cCjdzzaNGnOJ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
3.0
2.5
4
3
2
3
2.25
1.75
3
3.5
2
3.33
2.5
2.83
1.75
1.75
2.45
2.64
2
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['2', '1', '2', '3']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7elaUxpQfyPAYPn
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
3.5
1.5
3
2.75
2.25
2.5
3
2.73
3.25
3
2.33
3.25
2.75
3
3.5
2.64
3.55
3.33
3.33
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '2', '9', '2']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_17wz6W8TbJudSlt
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
2
2
4
2.5
2.5
2.5
2.5
2
3
2.5
2.67
5
2.67
1.5
1.5
2.55
4.36
2
5.33
3.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '7', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['1', '7', '7', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7f3rA7ZYH8JIQld
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
5
1.5
4.5
2.5
3.5
2.73
2
2.5
2.67
2.5
2.67
1
1.5
2.55
2.91
1.33
3.33
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3d3F67zBd3r0SYx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Apolitical/Not involved in politics
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2
5
3
2.5
3.5
3.5
2.5
3.82
3
2.5
4
4
3
1.5
2.5
3.27
3.64
2
2.67
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '7', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1OLR6Y9fDquTBMR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
3.25
2
2.5
3.5
2.75
3
3.45
4
0.75
2.67
3
3.33
1.5
3.5
2
2.82
3.67
2.33
1.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6D8MTAd7empLArk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Judaism
null
Conservative
null
White/Caucasian
English
French
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Divorced
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
4
3
3.5
2.5
2
2.36
3
0.5
4
2
3.17
2.5
2.75
2.18
2.27
0.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3YnS3DETmT5X5Rf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.25
2
1.25
1.5
2.45
3.5
1.5
3.67
2.25
2.58
1.25
1.75
2
2.73
1.67
4
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6dLvlxvaMjDqvC1
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2
3
1.5
2.5
2.5
2.5
3.45
4
2.5
5.33
3
2.67
1.5
1.5
3.27
2.55
4.67
1.33
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3DNBdVeoUst3l05
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2.75
3
2
1.5
3.5
2.75
3.36
1.75
2
3.67
3.75
1.75
1.5
3
3
3.91
3
4.67
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '7', '8', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3aVcLcdQ119CovL
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2
2
1.25
1.5
2.45
3.25
1.5
3.33
2.5
2.42
1.25
1.5
1.91
2.91
1.67
4
2
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8gI5Qs7PKQ0SqhE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino,White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Unemployed
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition,None
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
2
3
2.5
0.5
3.5
4.5
2.73
4
2.5
4
3
2.33
3.5
3.5
3.27
2.91
2
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '6', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7fjZwffBI7wdwtY
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
2.5
3.5
1.25
1
2.5
1.25
2
3
4
3.67
3.5
1.75
2.5
1.25
3.36
3
1.67
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '2', '3', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3nCuAJKw1CaUJyl
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
2.5
4.5
0.75
2
2.5
4
3.27
3.25
2
4
2.5
2
2
3
2.73
2.91
2.67
2.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7KVhr97F3jbEaot
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
8.0
4
2
3
3.5
1
2.5
2.5
2.55
3
2
5.33
4
2.5
2
2.5
3.09
3.27
1.33
4
3.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '7', '4', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_8gI5Qs7PKQ0SqhE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino,White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Unemployed
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition,None
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2
3
2.5
0.5
3.5
4.5
2.73
4
2.5
4
3
2.33
3.5
3.5
3.27
2.91
2
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '6', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6DHld7Q7mrjMTqp
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.25
3.5
3.5
1.5
2.5
2.5
2.5
3.18
3.75
2
3.67
1.75
2.58
1.25
2.25
2.64
2.55
4.33
2.67
2.5
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '8', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3f1QJzpxl8MQ2H4
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
3.5
1.5
3
1.25
1.75
0.75
3.18
2.25
3
4
3
2.17
2.75
1.5
2.82
2.45
4
3.67
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['4', '7', '5', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_81uU8mG13AB8lNF
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2
3.5
2
3
2
3
3.09
2
1.25
3
4.75
2.33
4
4.5
2
3.73
4
2
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3widIAw0gjkCwZk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
The message passes an information to eat healthy
2.5
4
2.5
3.5
3.5
2.25
3.25
2.91
3.5
1.75
4
2
3.5
3.25
4
2.55
3
1.67
3.67
1.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '6', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1Kyc4HEiHB6K3bH
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2
3
2.5
2.5
4.5
3.5
2.73
5
2.5
1.33
2
3.33
4.5
2.5
2.91
2.73
2
4.67
3.33
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '7', '9', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5IuAJdz6plR9zVF
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
2.5
3
2.5
0.5
3.5
1.25
2.55
1.75
2.5
2.67
3.5
1.58
2.75
2.75
2.91
4.09
2.33
4.67
1.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '5', '4', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1ctqJSnLo8E7zdn
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
How cancer cures smoking
4.75
3
3
2
1.5
2.5
0.75
2.27
3
1.5
5.33
3
2.17
0.5
1.5
2.91
3.27
2
4
2.92
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2jUHCgAz59LnaiW
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
3
0.5
1.5
1.5
4
3.27
2.5
3.5
4
3.5
1.5
3.5
2.5
2.91
3.27
2
4.67
3
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '6', '5', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Mental health is important. I agree with these steps.
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6BaI4uLd1w1Ig3D
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Hearing impairment
['7', '9', '9', '9']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.25
3.5
3.75
1.5
1.5
2.5
2.5
3.09
1.5
2.5
2.67
2
1.5
2
1.5
2.55
2.55
1.33
2.67
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5eyzkm1ypaMShB7
7
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
3.5
2
3.5
2.5
3.5
3
3.09
4.5
1.5
3.33
1
3.5
2
0.5
2.73
1.82
2
2.67
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '2', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_16bu92RzLlyF5g1
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
Type in every thought that came to mind viewing this material.
Depressed, sad and unhappy about my condition presently
2.25
3
1.75
1.5
1.5
4.5
1.75
2.36
2.5
1.5
3.67
2.25
1.83
2.25
2.25
3.18
3.09
1.67
4
1.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '6', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '7', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2lHOZqpYzM8KDh7
14
moderate internal/external locus of control
45–54
Male
null
Male
null
Judaism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
3.5
4
2.5
2.25
2
3.5
4.18
3
1.5
5.33
4
2.58
3.5
3
2.73
4
4
4.67
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '5', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8QFil6DRgLJy8oB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.75
3
2.75
1.5
1.5
1.25
2.5
2.36
4
1.25
2.67
2.25
2.33
2.5
2.5
1.64
3.27
2
3.67
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8dH8vsPwS7eoiWv
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Black/African American
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
2
3
1.5
2.5
3.5
2.5
2
4
2.5
2.67
3
2.67
3.5
2.5
2.91
2.91
2
4
3.67
Substance abuse
Unknown
null
null
null
null
null
null
['4', '5', '4', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3rG4e4RZ1kRTiTk
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
3.5
1
3.5
2
3.75
4.09
4
3.5
5.33
4
2.83
2.5
4
3.45
3.64
4
3.33
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '5', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1Vs6nEQvpfeL1bk
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Other (please specify):
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
3.25
3.5
2.25
1.75
2.5
1.75
3
4.25
1.5
3.67
3.25
2.75
2.5
2.5
2.45
3.64
3
4.33
3
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_31HBQSnscKAZAqt
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Separated
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
3
1.5
0.5
1.5
1.5
2.73
5
0.5
4
4
2.33
2.5
4.5
1.82
4.36
2
5.33
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '8', '9', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_29saFIIHT6xX8Mp
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking is harmful to my well-being. It causes lots of damages to the body and at such must be avoided by all means.
1.75
4
2.5
2.25
3.5
1.75
1.25
2.45
3.75
1.25
3.67
2.5
3.17
2.25
1.75
2.09
2.45
0.67
2
2.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7MhurdbeuslHDp5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.5
2.5
3
3.5
3.25
3.36
4
2.5
2.67
3.5
3.17
4
4.5
2.91
3.09
4.67
1.33
2.5
Mental Health
null
['9', '8', '7', '7']
null
null
null
null
null
null
null
null
null
R_5e2pkUdciBzGrOB
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3.75
2.75
3
2.75
1.5
1.5
1.25
2.27
3.75
1.75
2.33
2.75
2.67
1.25
0.5
1.82
2.45
1.67
2.67
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5ePjIaq105DLyZd
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
4.5
4
2.5
3
2
1.5
2.82
4.5
2.75
2
2.5
3.33
2
3
2.27
3.64
1.67
5.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6wnxGzboG8bXOLf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2.5
2.75
4.25
2.5
3
1.25
1.25
3.18
3.25
1.5
3.67
3
2.92
1.25
2
2
2.82
4.33
3
3
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['8', '8', '7', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8fyfQbDsSOMl1DB
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2.5
3
2.5
1.5
0.5
0.5
2.18
2
2.5
2.67
2
2
0.5
1.5
1.82
2.91
2
4
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['1', '1', '2', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_70NenEpBIBMPeIb
15
moderate internal/external locus of control
55–64
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
2
3
1.5
2
1
1.5
1.82
3.5
0.5
4
2
2.33
1.5
2.5
1.64
2.36
1.33
3.33
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '7', '2', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1mxzUaFmS7GrIIW
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3.5
4
2
3
2.5
1
2.91
3.5
3
4
2
2.83
1.5
2.5
3.09
2.73
4
4.67
2.67
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['3', '4', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6lLBZVoCiJa3VkM
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
4
2.5
3
3.5
3
3.5
3.5
2.91
3
3.5
2.67
2
3.17
2.5
4
3.27
3.09
3.33
4
2.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '2', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6rVB0aHnC9rEOru
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.75
3.5
3
1.75
2.25
2.5
1.75
2.73
2
1.5
5
3.5
2
1.25
3
2.82
3.55
1.67
3.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7gXwAvlwCXrCv6n
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Islam
null
Independent
null
Black/African American
Arabic
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
1
1.5
2
2.5
1.75
3.5
2
2.64
2.5
2
5.33
2
2.25
2.5
2
3.45
2.73
3
2.67
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['5', '7', '4', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_5L4OXclzoCuzFIC
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
3
0.5
3.5
1.5
3.5
2.91
2.5
2.5
4
3
2.17
0.5
2.5
2.55
2.55
2.67
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '6', '8', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5o0dmu8vrAfOYlu
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
3.0
1.75
2
2.5
1.25
2.75
2
2.25
2.18
4
1.25
4.33
4
2.67
3.5
4
2.36
4
1.67
4.67
2.08
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['6', '5', '4', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5VBX4t3nKZcR9aQ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
3
3.25
2.25
2
1.5
1.5
2.45
4
2.75
2.67
3
2.75
2
2
2.27
3.18
1.67
3
2.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '9', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_64tR3JbAwfDYTBf
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3.25
3.5
1.75
1.5
2
4
2.25
3.27
3
1.5
3.33
2
2.17
2.5
3
2.91
2.36
3
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_33vdPZC3Ili4sy5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
4
2.75
3.25
1.25
2.5
2.25
2.75
3.18
2.75
2
3
4.5
2.17
1.5
3.5
2.36
3.91
3
4.33
2.75
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3QSW1xQf5aAeWJl
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retired
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
3.75
3
2
2
4.5
2.5
3
2.91
4
2.25
2.67
2
3.5
1.5
3.25
2.45
3
0.67
4.67
2.75
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1QDB1PACZx5fJ3E
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
5
3.5
3.5
4.5
3.5
2.5
4.18
3
2.5
2.67
1
3.67
2.5
3.5
2.91
2.91
3.33
2.67
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '3', '8', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6PUAR3CpDrPWxxn
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['5', '8', '7', '8']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3
3.5
3.5
4.5
3.5
2.5
2.91
4
3.5
5.33
1.5
4
3.5
2.5
4
2
2.67
2.67
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3p4Q5xsQz8kBKGk
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single Parent with children
null
Yes
Physical disability,Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
3
2.5
3.5
1.5
1.5
2.73
1
2.5
2.67
3
2.33
2.5
2.5
2.18
2.55
3.33
2.67
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '4', '3', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3MMZl2clE3kxUhU
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
4.25
3.5
3.5
3
1.5
2.5
2.5
2.82
3.5
2.5
3
4.25
2.67
4
2.5
2.64
3.18
1.67
2
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7cvlZ1DgFP0zOrG
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
2
2.5
2.5
1.5
3.5
3.27
2
1.5
4
4
2.33
3.5
4.5
2.18
4
4
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7yU6SmhCbCHXLB7
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2
3
2
2
2.5
2
2.5
2.73
2.25
1.5
3.67
3.25
2.25
2
2.25
2.27
3.36
0.67
4.33
2.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['1', '8', '7', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '6', '5', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_12ihhV61DnqnPJx
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
2
4
2.5
2.5
2.5
3.5
2.36
2
2.5
4
4
2.33
2.5
2.5
2.91
3.27
2
4
2.75
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '7', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5ErUMKUXm1wgVoU
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
weight loss
3.75
3.75
2.75
2.75
2.5
1.75
1
2.73
2.75
1.5
3.67
2.75
2.67
1.25
2.25
2.18
3
1.67
3
2.42
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '7', '9', '4']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_2A2Mxj04J2JDejD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2.5
2
1.5
1.5
2.5
3.5
2.55
3.5
3.5
4.67
3
2.17
3.5
0.5
3.45
2.91
2
4
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '5', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5ibDPga1TuIVwzv
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
Living a healthy lifestyle
2.25
3.25
3
3.25
3.5
1.75
1.75
2.45
3
1.5
2
2.25
3.25
1.75
4
1.73
2.64
1.67
2
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_25NNUHGBXos7eCo
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Unemployed
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.5
4
1.5
1.5
3.5
3.5
3.27
1
2.5
2.67
5
1.33
2.5
0.5
2.91
3.27
3.33
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['5', '6', '7', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_8IcMZWpgtebikQU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2.5
2.25
1.25
1.5
1.25
2.36
4
1.5
4
2.5
2.5
1
2.25
2.18
3
1.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3aVcLcdQ119CovL
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '9', '9', '9']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
3
2.75
2
2
1.25
1.5
2.45
3.25
1.5
3.33
2.5
2.42
1.25
1.5
1.91
2.91
1.67
4
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5L4OXclzoCuzFIC
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
7.0
3
3
3
0.5
3.5
1.5
3.5
2.91
2.5
2.5
4
3
2.17
0.5
2.5
2.55
2.55
2.67
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '6', '8', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1mmBv7ZVfuMSSBy
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4
1.5
4.5
1.5
3.5
3.5
2
2.27
2
3.5
5
4.5
2.33
2
2.5
3.91
3.09
1.67
2.67
4
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '3', '6', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3hCQYBPI6RfFy6d
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
2.5
3.5
2.25
4
3.5
2
2.73
3.75
1.75
3.67
2
3.33
3.25
2.5
2.91
2.64
3.33
4.33
3.08
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['4', '4', '5', '2']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_668ynWLLbvBLhAw
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
2.0
3.5
3.5
3.5
3
3.5
1.5
3.5
3.45
3.25
1
4.67
3.5
3.25
3
3.5
2.18
3.27
4
3.33
2.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '2', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6Ka0XkRtSe6vMrN
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
Spanish
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
4
3
1.5
2.5
1.5
2.5
2.73
5
3.5
2.67
4
3
3.5
3.5
2.55
3.09
2
2
3.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '6', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3JwoRuFtqUYtlbb
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2.5
1.5
2
1.5
2.25
1.5
3.27
3
2.5
4
3.5
2.17
2
1.5
2.82
3.55
4.67
4.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '5', '4', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7HoDqIveaMWtTIJ
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
Physical disability
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
5.0
2.75
3.75
3
2.5
2.5
2.25
1.5
2.91
2
1.5
3.67
2.5
2.33
2.5
1.25
2.36
3
1.67
4
2.42
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_5pgLCmvpXc3JtHE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
3.75
2.5
2.5
3.5
1.5
1.5
2.73
2.75
1.5
2.67
3.5
2.92
1.25
1.5
1.82
3.36
1.67
4.33
2.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '8', '8', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_62PHv3u1oBa9nWf
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Very informative
3.25
4
4.75
1.25
2
1.25
1.5
3.18
2.25
1.75
2
3.75
1.83
2.25
2.75
1.64
3.36
3
3
2.42
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '8', '9', '3']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking