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W hitman concludes that “there is little reason to suppose that Ameri
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cans will be persuaded to think of their world of values in a European
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way any time soon; American law simply does not endorse the general
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norm of personal dignity found in Europe.”33
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Many commentators have embraced W hitman’s thesis because his
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characterizations of American and European society resonate at a gen
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eral level. America and Europe certainly have created different legal
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regimes to regulate privacy. Through the European Union Data Pro
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tection Directive, Europe regulates privacy with a comprehensive set
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of rules. T he approach in the United States is “sectoral,” a patchwork
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of laws that protect privacy in certain areas, but with significant gaps
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and omissions. Joel Reidenberg notes, “[T]he United States has re
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sisted all calls for omnibus or comprehensive legal rules for fair infor
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mation practice in the private sector. Legal rules have developed on an
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ad hoc, targeted basis, while industry has elaborated voluntary norms
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and practices for particular problems.”34
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It is erroneous, however, to view differences between the protection
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of privacy in different countries in too essentialist a manner—as rooted
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in fundamentally incompatible conceptions of privacy. Divergences
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between the ways different societies protect privacy do not necessarily
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stem from conceptual differences about privacy. Comparative-law
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186
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c y : A N
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scholar Francesca Bignami explains that differences in American and
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European privacy protections are often the product of diverging en
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forcement strategies. In the 1970s, she notes, American and European
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privacy laws had a great degree of similarity, but different ways of en
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forcing the law led to significant differences. Europe enforces its laws
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through privacy agencies; the United States does not.35 Many privacy
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problems in the United States are enforced primarily by aggrieved
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individuals bringing suit. Enforcement by individuals can be very
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effective, but for certain problems, individual enforcement mecha
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nisms alone are inadequate. Problems involving vulnerability harms
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and power imbalances, for example, are difficult to remedy at the indi
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vidual level.
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Although certainly there are differences between the American and
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European approaches to privacy, one should not lose sight of the re
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markable similarities. The taxonomy illustrates that there is wide
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spread recognition of each privacy problem across geographic borders.
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In any particular country, there is rarely a unified conception of privacy
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embodied in its norms and law) American attitudes and law about pri
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vacy, for example, are incredibly diverse. American privacy law does
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not orbit around one central concept but embodies a jumble of con
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flicting ideas and values.
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Viewed in totality, the degree to which so many countries recognize
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the same set of privacy problems is more significant than the diver
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gences. By and large, American and European law' recognize nearly all
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the problems in the taxonomy. Americans may not have the same no
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tion of dignity and honor as Europeans, but Americans still view pri
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vacy problems that infringe upon dignity as harmful. Indeed, reputa
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tional and psychological harms are well recognized in U.S. law.
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In addition, countries often inform their cultural understanding of
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privacy by drawing on other countries’ views. Although countries pro
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tect privacy differently, there is a significant cross-pollination of ideas
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regarding privacy problems. The basic framework for the European
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Union Data Protection Directive emerges from an American privacy
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report written for the Department of Health, Education, and Welfare
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(HEW) in 1973 as part of the effort that led to the passage of the fed
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eral Privacy Act of 1974.36 The H EW report recommended a code of
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Fair Information Practices, which have influenced many laws in the
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United States. The H EW report also helped shape the OECD Privacy
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Privacy: A New Understanding
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187
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Guidelines of 1980, which form the basis of privacy laws in countries
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around the world. Colin Bennett notes that there has been a conver
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gence in the privacy law of modem industrialized nations: “[Wjhile the
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nomenclature and codification may vary from country to country, the
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substance and purpose of these [privacy] principles are basically the
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same.”3'
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Although the problems in the taxonomy are not universal, there is a
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remarkable degree of consensus about them. W ith increasing global
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ization, this consensus is likely to grow because countries share per
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sonal information for security and business purposes.
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The Benefits of a Pluralistic Conception of Privacy
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In this book, I have attempted to provide a framework for under
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standing privacy problems. Currently, too many courts and policy
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makers struggle with identifying the presence of a privacy problem.
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Protecting privacy requires careful balancing because neither pri
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vacy nor its countervailing interests are absolute values. Unfor
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tunately, because of conceptual confusion, courts and legislatures
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often fail to recognize privacy problems, and thus no balancing ever
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takes place. This does not mean that privacy should always win in
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the balance, but it should not be dismissed just because it is ignored
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or misconstrued.
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W hen privacy is translated into the legal system, it is a form of pro
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tection against certain harmful or problematic activities. The activities
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that affect privacy are not necessarily socially undesirable or worthy of
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