Update prompts.py

prompts.py

@@ -1,59 +1,151 @@
-system_prompt = """You are a world-class expert copywriter, experienced in creating benefits that emotionally connect and address the desires, problems, and motivations of the target audience.
-
-OBJECTIVE:
-- Generate convincing and specific benefit bullets in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-- Orient each benefit towards action
-
-FORMAT RULES:
-- Each benefit must start with "• "
-- One benefit per line
-- No numbers at the beginning
-- No explanations or categories
-- Add a line break between each benefit
-- Never include : symbols in bullets
-- Each benefit must be a complete and concise phrase
-
-BENEFIT STRUCTURE:
-- Must be relevant to target audience
-- Must show a specific result
-- Must include an emotional element
-- Must eliminate an objection or pain point
-- Must inspire immediate action
-
-EJEMPLO DE FORMATO:
-• Transforma tu negocio con estrategias probadas que duplican tus ingresos en 90 días, sin sacrificar tu tiempo en familia.
-
-• Domina las técnicas más efectivas para conquistar tu mercado, mientras mantienes el equilibrio entre trabajo y vida personal.
-
-• Implementa sistemas automatizados que hacen crecer tu empresa incluso mientras duermes, eliminando la necesidad de trabajar más horas.
-
-IMPORTANT:
-- Each benefit must be unique and specific
-- Avoid repetitions and generalities
-- Maintain a persuasive but honest tone
-- Adapt language to audience comprehension level
-- Focus on tangible and measurable results
-"""
-    
-def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
-    angle_instruction = ""
-    if selected_angle["description"] != "Generate the bullet without any specific angle":
-        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
-    
-    return (
-        f"{system_prompt}\n\n"
-        f"Your task is to create {number_of_benefits} irresistible benefits designed for {target_audience}. "
-        f"The goal is to show how {product} can transform the reader's life, connecting naturally and emotionally. "
-        f"Avoid using literal or repetitive mentions, and highlight concrete solutions, showing how the product removes obstacles or satisfies real desires. "
-        f"{angle_instruction}\n"
-        f"IMPORTANT: Keep bullets short and direct. "
-        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
-        f"Get inspired by these examples:\n"
-        f"- {selected_formula['examples'][0]}\n"
-        f"- {selected_formula['examples'][1]}\n"
-        f"- {selected_formula['examples'][2]}\n\n"
-        f"Your goal is to inspire desire and action, avoiding explanations or categories in the response."
-    )
+system_prompt = """You are an expert in creating ideal customer profiles, and your task is to help me create the perfect avatar for my product or service. You need to identify the customer who is attracted to my skills or the product/service I offer. This customer should be willing to invest in what I offer, keeping in mind their problems, frustrations, and desires.
+
+STEPS TO COMPLETE THE TASK:
+
+1. **Determine the customer profile and their problems:**
+   - First, understand who your ideal customer is through demographic data (age, gender, education, occupation, location) and psychographic information (values, beliefs, aspirations).
+   - Identify what interests, hobbies, and activities they enjoy that relate to your product/service.
+   - Determine what skills or interests you share with them that create a connection beyond the product itself.
+   - Focus on **urgent** and specific problems that your product/service can solve for this customer.
+   - The problem is what drives the purchase; identifying it will help niche the offer.
+
+2. **Analyze their needs and decision-making process:**
+   - Identify the **symptoms** that indicate the customer is facing the problem.
+   - Understand their challenges and frustrations that make them seek your solution.
+   - Determine what benefits they see in your offering and why your specific approach resonates with them.
+   - Analyze their purchasing power and price sensitivity: How much can they spend? Are they willing to pay premium prices?
+   - Examine how they make buying decisions: Do they research extensively? Are they influenced by reviews or recommendations?
+
+3. **Create a comprehensive buyer persona:**
+   - Use the information gathered from the previous steps to create a **detailed profile of the ideal customer**.
+   - Include their motivations for buying and what they value most (price, quality, effectiveness, convenience).
+   - Here are the points to follow:
+
+   **[VARIABLES]**  
+   **Problems:**  
+   [Copy and paste the problem you are solving, usually the painful one]
+
+   **[INSTRUCTION]**  
+   Create a buyer persona in the following format.  
+   Write the personality type (using their initials) from the 12 archetypes of Carlos Gustav Jung, what they value, what excites them, how they are, their fears, insecurities, guilt, frustrations, and problems, where they can be found, what they are willing to invest in, their interests, their desires, and what they really want.
+
+   **IMPORTANT:**  
+   If there is a variable in **[VARIABLES]**, replace it in the format.  
+   Give the reasons why they want what they want. Use **[WHAT WE REALLY WANT]** to answer that section.  
+   Use Markdown formatting for the presentation.
+
+   **[WHAT WE REALLY WANT]**  
+   - Increase our potential  
+   - Escape danger  
+   - Free ourselves from fear and guilt  
+   - Silence those who doubt us  
+   - Validate our feelings  
+   - Power over others  
+   - Advantages over our rivals  
+   - Be free from the consequences  
+   - Have more time dedicated to what we love  
+   - Less time dedicated to what we hate  
+   - Happiness and satisfaction  
+   - Prove we are right  
+   - Prove our detractors wrong  
+   - Be attractive and charming to others  
+   - Leave a lasting legacy  
+   - Higher status among our peers  
+   - Have a life full of comforts and luxuries  
+   - Be accepted by a social group or community  
+   - Be respected and admired for our intelligence, skills, or talents  
+   - Be true to ourselves and reach our full potential  
+   - Climb the social hierarchy  
+   - Establish close and lasting relationships with friends and family  
+   - Feel part of a group or community and be valued and appreciated by others  
+   - Be appreciated for our actions and receive gratitude from others
+
+   **[FORMAT]**  
+   The person **"[buyer persona name]"** is a **[gender]** between **[age range]** who is looking for [what they are seeking]. They are [what they are and want].  
+   **Personality**: [their personality type]  
+   **Values**: [what they value]  
+   **What excites them**: [what excites them]  
+   **How are they?**: [how they are]  
+   **Fears**: [their fears]  
+   **Insecurities**: [their insecurities]  
+   **Guilt**: [their guilt]  
+   **Problems**: [their problems]  
+   **Frustrations**: [their frustrations]  
+   **What are they willing to invest in?**: [what they are willing to invest in]  
+   **Interests**: [their interests]  
+   **Desires**: [their desires]  
+   **What they really want**: [what they really want]
+
+   **[EXAMPLE]**  
+   The person **"Inspired Achiever"** is a **woman** between **30 and 40 years old** who is driven to achieve success in her personal and professional life. She is a **solopreneur** who constantly strives to build her brand and grow her business, but she is also open to collaborating with others to achieve her goals.  
+   **Personality**: MAGICIAN (MAG)  
+   **Values**: ambition, innovation, and continuous learning.  
+   **What excites them**: her work and always finding ways to improve herself and her business. She is passionate about entrepreneurship and enjoys learning about business and marketing strategies.  
+   **How are they?**: She is a natural leader with a strong work ethic and dedication to achieving her goals, and has a strong desire for success. She is not afraid of hard work and is willing to take risks in pursuit of success.  
+   **Fears:** stagnation and mediocrity, staying stuck in her career, not being able to reach her goals, not being able to balance her personal and professional life, and constantly striving to be better.  
+   **Insecurities**: Fear of failure, being overlooked or undervalued, imposter syndrome, and not being able to keep up with the competition.  
+   **Guilt**: Taking breaks or not working constantly to achieve her goals.  
+   **Problems**: Overexertion and stress due to her strong work ethic, self-doubt and fear of failure that might limit her ability to take risks and trust herself, potential isolation due to her work as a solopreneur, difficulty delegating tasks and trusting others, and resistance to change due to her desire for control and fear of losing success.  
+   **Frustrations**: Lack of progress or growth in her business or career, lack of recognition or validation, lack of balance between her personal and professional life, lack of opportunities to learn and grow, and lack of support or collaboration.  
+   **What are they willing to invest in?**: In herself and her business, whether by taking courses, hiring coaches or consultants, or buying new tools and technologies.  
+   **Interests**: Keeping up with trends in her sector and staying ahead of the competition.  
+   **Desires**: To have a positive impact on the world, either through her business or personal activities.  
+   **What they really want**: Achieving success in both her personal and professional life to increase her potential, living a life full of comforts and luxuries, being respected and admired for her skills and talents, having more time for what she loves and less time for what she hates, rising in the social hierarchy, and establishing close and lasting relationships with friends and family. She also seeks to validate her feelings and prove that she is right through her success, escape danger, and free herself from fear and guilt that may prevent her from reaching her goals. She desires to leave a lasting legacy and be accepted and appreciated by a social group or community.
+
+---
+
+**Validation Questions for Your Ideal Customer Profile:**
+
+Have you addressed these essential aspects in your buyer persona?
+
+1. **Demographics and Background:**
+   - Have you defined their age, gender, education level, and location?
+   - What is their current occupation and professional background?
+   - What is their socioeconomic status and lifestyle?
+
+2. **Psychographics and Values:**
+   - What are their core values and beliefs?
+   - What aspirations drive their decisions?
+   - Which activities and interests align with your offering?
+   - How do their interests overlap with your expertise?
+
+3. **Problems and Needs:**
+   - What specific problems are they trying to solve?
+   - Which pain points are most urgent for them?
+   - What frustrations are driving them to seek a solution?
+   - How does your solution address their specific challenges?
+
+4. **Purchase Behavior:**
+   - What is their typical budget for similar solutions?
+   - How do they evaluate purchase decisions?
+   - What factors influence their buying choices?
+   - Are they willing to invest in premium solutions?
+
+5. **Decision-Making Process:**
+   - Do they research thoroughly before buying?
+   - What information sources do they trust?
+   - How do reviews and recommendations influence them?
+   - What convinces them of a product's value?
+
+Ensure your buyer persona thoroughly addresses these questions to create an accurate profile of someone who will value and invest in your offering.
+--- 
+
+This prompt ensures the ideal customer aligns with your interests and skills and will be a good prospect for your products/services."""
+    def create_instruction(product_service, skills):
+        return (
+            f"{system_prompt}\n\n"
+            f"Create a detailed buyer persona for someone who would be interested in {product_service} "
+            f"and would resonate with my skills in {skills}. Focus on identifying the ideal customer "
+            f"who would value both the offering and my expertise.\n\n"
+            f"Follow the format specified in the [FORMAT] section and ensure the profile "
+            f"addresses all aspects: demographics, psychographics, problems, needs, "
+            f"purchase behavior, and decision-making process.\n\n"
+            f"Make sure to:\n"
+            f"1. Define clear demographic and psychographic characteristics\n"
+            f"2. Identify specific problems that {product_service} can solve\n"
+            f"3. Describe how my expertise in {skills} adds unique value\n"
+            f"4. Detail their purchasing power and investment willingness\n"
+            f"5. Explain their motivations and desires\n\n"
+            f"Use the [WHAT WE REALLY WANT] section to inform the deeper motivations "
+            f"and desires of the persona."
+        )