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A customer database is an organized collection of geographic, demographic, psychographic, and **blank** data about individual customers or prospects. | [
"ethical",
"cultural",
"medical",
"sociological"
] | behavioral |
Information about a customer's age, income, and family make-up is in the **blank** category of a customer database. | [
"psychographic",
"geographic",
"behavioral",
"assessment"
] | demographic |
Most companies that create print catalogs now also provide **blank** catalogs to eliminate production, printing, and mailing costs. | [
"DVD",
"e-mail",
"store",
"personalized"
] | Web-based |
Marketers use **blank** telephone marketing to receive orders from television ads and catalogs. | [
"outbound",
"interactive",
"direct-response",
"business-to-business"
] | inbound |
The popular press has paid the most attention to **blank** online marketing, which is the online selling of goods and services to final consumers. | [
"B2B",
"C2C",
"C2B",
"global "
] | B2C |
**blank** online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases. | [
"B2C",
"B2B",
"C2C",
"B2R"
] | C2B |
Of the seven Cs of effective Web site design, **blank** refers to the ways that the site enables user-to-user communication. | [
"context",
"content",
"customization",
"cause"
] | community |
According to the seven Cs of effective Web site design, a Website's capability to enable commercial transactions is its level of **blank**. | [
"customization",
"content",
"connection",
"communication"
] | commerce |
In attempting to design an effective Web site, Company A tried to address all of the seven Cs. The site, however, has a weak layout and design. **blank** C does this represent | [
"customization",
"content",
"connection",
"community"
] | context |
Companies can identify **blank** from both the industry and market point of view. | [
"products",
"customers",
"locations",
"employees"
] | competitors |
Hallmark's Binney & Smith, maker of Crayola crayons, might define its competitors as other makers of crayons and children's drawing supplies. But from a/an **blank** point of view, it would include all firms making recreational and educational products for children. | [
"industry",
"segment",
"niche",
"expanded"
] | market |
The more that one firm's strategy resembles another firm's strategy, the more the two firms **blank**. | [
"join",
"grow",
"fail",
"succeed"
] | compete |
General Electric and Whirlpool each produce a full line of medium-price appliances supported by good service. In contrast, Sub-Zero and Viking produce a narrower line of higher quality appliances, offer a higher level of service, and charge a premium price. The first group and second group of companies are in the same **blank** group. | [
"leading ",
"branding ",
"target",
"industry "
] | strategic |
Companies need to know each competitor's product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs. These are all the dimensions that identify **blank** groups within the industry. | [
"target ",
"leading ",
"geographic ",
"competing "
] | strategic |
A firm should compete with **blank** competitors in order to sharpen its abilities. Succeeding against these competitors often provides greater returns. | [
"mediocre",
"weak",
"distant",
"smaller"
] | strong |
As small companies achieve success, they inevitably move toward more **blank** marketing. They pore over the latest Nielsen numbers, scan market research reports, and try to fine-tune their competitve strategies and programs. | [
"diversified ",
"entrepreneurial ",
"intrepreneurial ",
"targeted"
] | formulated |
Forty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Twenty percent is in the hands of Company C, and the remaining 10 percent is in the hands of Company D. Based on these hypothetical numbers Company B is the market **blank**. | [
"leader",
"follower",
"nicher",
"strategist"
] | challenger |
Forty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Twenty percent is in the hands of Company C, and the remaining 10 percent is in the hands of Company D. Based on these hypothetical numbers Company D is the market **blank**. | [
"leader",
"challenger",
"follower",
"strategist"
] | nicher |
Countries with **blank** economies may consist mostly of households with very low family incomes. | [
"industrial",
"industrializing",
"service",
"technological"
] | subsistence |
What type of countertrade occurs when a seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products? **blank** | [
"barter ",
"counterpurchase",
"rebuy",
"trade"
] | buyback |
Japan's Fukusuke Corporation sold knitting machines and raw textile materials to Shanghai clothing manufacturer Chinatex in exchange for finished textiles produced on the machines. This is an example of **blank** form of countertrade | [
"barter",
"rebuy",
"counterpurchase",
"blocked"
] | compensation |
Some social critics say that globalization really means **blank** the world's cultures. | [
"modernizing",
"stabilizing",
"respecting",
"ignoring"
] | Americanizing |
Critics of the American economic marketing system have charged that marketers have created a culture in which people are judged by what they **blank**. | [
"are",
"do ",
"eat",
"avoid"
] | own |
To restore the balance between private and public goods, producers could be required to bear the full **blank** costs of their operations. | [
"promotional ",
"cultural ",
"environmental ",
"safety"
] | social |
TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the **blank** costs of their private goods and services. | [
"promotional ",
"safety",
"health",
"distribution"
] | social |
Cultural pollution continually pollutes people's minds with all of the following messages EXCEPT **blank**. | [
"materialism",
"sex",
"power",
"status"
] | religion |
**blank** requires that a company seek real product and marketing improvements | [
"consumer-oriented",
"customer-value",
"sense-of-mission",
"market-oriented"
] | innovative |
After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001, the smallest of the three game platform makers needed a new plan. The resulting Wii system, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. The system immediately outsold both the PlayStation 3 and Xbox 360. This is a successful example of **blank** marketing. | [
"consumer-oriented ",
"customer-value",
"societal",
"sense-of-mission"
] | innovative |
Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Dove was practicing **blank** type of marketing | [
"consumer-oriented",
"customer-value",
"innovative",
"societal"
] | sense-of-mission |
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing **blank** marketing. | [
"value",
"sense-of-mission",
"consumer-oriented",
"customer-value"
] | societal |
Dales Drugstore sells cough medicine that is sour and ineffective. This is an example of a **blank** product. | [
"societal",
"pleasing",
"salutary",
"desirable"
] | deficient |
A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes **blank** products. | [
"deficient",
"salutary",
"desirable",
"threatening"
] | pleasing |
**blank** products give both high immediate satisfaction and high long-run benefits. | [
"Deficient",
"Pleasing",
"Salutary",
"Threatening"
] | Desirable |
Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a **blank** product. | [
"deficient",
"pleasing",
"salutary",
"satisfying"
] | desirable |
The challenge for makers of **blank** type of product is to add long-run benefits without reducing the product's pleasing qualities | [
"salutary",
"desirable",
"durable",
"deficient"
] | pleasing |
The challenge for makers of **blank** type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds | [
"desirable",
"pleasing",
"durable",
"aesthetic"
] | salutary |
Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run. **blank** is the most accurate classification of these products | [
"deficient",
"pleasing",
"desirable",
"unpleasing"
] | salutary |
The American Marketing Association has created a code of ethics that includes all of the following ethical values EXCEPT **blank**. | [
"honesty",
"fairness",
"openness",
"responsibility"
] | competitiveness |
The first milk produced by a woman in the first few days after giving birth is called **blank** | [
"formula",
"enrichment",
"amniocentesis"
] | colostrum |
When a gene is **blank**, the trait it controls will be present every time the gene is present. | [
"recessive",
"polygenic",
"sex-linked"
] | dominant |
Physical growth and development is called **blank** | [
"readiness",
"mobility",
"heredity"
] | maturation |
Most human characteristics are the result of many genes working in combination. This is referred to as **blank** | [
"recessive",
"dominant",
"chromosomal"
] | polygenic |
Each cell possesses 46 **blank**__ that are responsible for all the genetic information passed from parents to children. | [
"genes",
"zygotes",
"gametes"
] | chromosomes |
If an infant is startled by a loud sound, it makes movements similar to an embrace. This is called a **blank**__ reflex. | [
"grasping",
"rooting",
"Babinski"
] | Moro |
According to **blank**, all children pass through a series of distinct stages in their intellectual development. | [
"Bloom",
"Watson",
"Harlow"
] | Piaget |
Competent children who are characterized by autonomy, self-control, and curiosity are often a consequence of the parenting style described as **blank** | [
"authoritarian",
"permissive",
"submissive"
] | authoritative |
A two-year-old says, "Water go," to which the parent responds, "Yes, the water goes down the drain." The parent is using the strategy of **blank** | [
"extension",
"prompting",
"parentese"
] | expansion |
The part of a chromosome that contains "instructions" that affect a particular process or personal characteristic is called a(n) **blank** | [
"RNA",
"soma",
"protein"
] | gene |
When a gene is **blank*, it must be paired with a second gene of the same type before its effect will be expressed. | [
"dominant",
"polygenic",
"sex-linked"
] | recessive |
Using existing patterns of behavior in new situations is called **blank** | [
"adaptation",
"accommodation",
"conservation"
] | assimilation |
Another name for a newborn baby is a(n) **blank** | [
"embryo",
"zygote",
"fetus"
] | neonate |
**blank** is the study of the meaning of words and language. | [
"Linguistics",
"Encoding",
"Syntax"
] | Semantics |
Basic speech sounds are called **blank** | [
"morphemes",
"syllables",
"syntax"
] | phonemes |
A solution that correctly states the requirements for success in solving a problem but not in sufficient detail for further action is called a(n) **blank**__ solution. | [
"heuristic",
"functional",
"specific"
] | general |
**blank** type of concept is "uncle" | [
"conjunctive",
"relative",
"disjunctive"
] | relational |
The stage of creative thought during which problem solving proceeds at a subconscious level is the **blank** stage. | [
"orientation",
"preparation",
"illumination"
] | incubation |
**blank** are the smallest meaningful units of speech. | [
"Phonemes",
"Pheromones",
"Concepts"
] | Morphemes |
Words or ideas representing a class of objects are called **blank** | [
"abstractions",
"attributes",
"thoughts"
] | concepts |
A detailed, practical, and workable solution to a problem is called a(n) **blank** solution. | [
"heuristic",
"general",
"specific"
] | functional |
Thought that involves going from general principles to specific situations is called **blank** reasoning. | [
"inductive",
"divergent",
"intuitive"
] | deductive |
A concept referring to an object having at least one of a number of features is a **blank** concept. | [
"relational",
"conjunctive",
"categorical"
] | disjunctive |
**blank** thinking goes from specific facts to general principles. | [
"Deductive",
"Divergent",
"Convergent"
] | Inductive |
According to Chomsky, we are able to express ideas in a variety of ways by applying **blank** rules. | [
"functional",
"generative",
"disjunctive"
] | transformation |
ADHD in children is most often treated with the drug **blank** | [
"Haldol",
"Thorazine",
"Valium"
] | Ritalin |
According to Erikson, failure to resolve the tasks of middle adulthood leads to a sense of **blank**__ involving a concern for one's own needs and comforts only. | [
"apathy",
"self-absorption",
"despair"
] | stagnation |
Lawrence Kohlberg is known for his research in the area of **blank** development. | [
"cognitive",
"physical",
"motor"
] | moral |
Conforming to the expectations of others or to socially accepted rules and values describes a person at the **blank** level of morality. | [
"obedience",
"concrete",
"postconventional"
] | conventional |
Lack of bladder control is called **blank** | [
"colitis",
"anorexia",
"encopresis"
] | enuresis |
In the **blank** level of moral development, moral choices are determined by the direct consequences of actions. | [
"conventional",
"concrete",
"postconventional"
] | preconventional |
If her parents encourage little Tanya to ask questions, to use her imagination, and give her the freedom to choose some activities, according to Erikson, they are encouraging **blank** | [
"industry",
"identity",
"generativity"
] | initiative |
The first emotional reaction to impending death is usually **blank** | [
"anger",
"bargaining",
"depression"
] | denial |
Some children go through a period of intense appetite when they eat or chew on all sorts of inedible substances. This is called **blank** | [
"enuresis",
"encopresis",
"anorexia"
] | pica |
Discrimination or prejudice on the basis of age is called **blank** | [
"gerontism",
"autism",
"senilism"
] | ageism |
If you are a young adult, you are interested in developing **blank** | [
"generativity",
"integrity",
"initiative"
] | intimacy |
the longest stage of grieving for most people is **blank** of the following | [
"shock",
"anger",
"agitation"
] | depression |
I am in my late forties. If I do not reach out to others, especially to young people, Erikson says I will experience **blank** | [
"shame",
"isolation",
"guilt"
] | stagnation |
Behavior directed by self-accepted moral principles represents the **blank** level of moral development. | [
"preconventional",
"unconventional",
"conventional"
] | postconventional |
A major sign of puberty in women is the onset of menstruation, called **blank** | [
"menopause",
"ovulation",
"estrogen"
] | menarche |
**blank** refers to an end to regular monthly menstrual periods. | [
"Ovulation",
"Menarche",
"Androgen"
] | Menopause |
The female hormones are called **blank** | [
"androgens",
"testosterone's",
"adrenaline's"
] | estrogens |
Male as well as female hormones are secreted by the **blank** glands of both sexes. | [
"testes",
"ovaries",
"thyroid"
] | adrenal |
**blank** of the following is responsible for the secretion of sex hormones | [
"pituitary",
"thalamus",
"thyroid"
] | testes |
Gender role socialization begins at **blank** | [
"conception",
"puberty",
"adolescence"
] | birth |
People who possess the personality traits traditionally called "male" and "female" are called **blank** | [
"bisexual",
"adenoidal",
"flexible"
] | androgynous |
The ultimate erogenous zone in both males and females is/are the **blank** | [
"genitals",
"anus",
"mouth"
] | brain |
The phase of sexual response indicated by initial signs of sexual arousal is the **blank** phase. | [
"plateau",
"orgasm",
"resolution"
] | excitement |
The second stage of human sexual response is the **blank** phase. | [
"excitement",
"refractory",
"orgasm"
] | plateau |
The phase of sexual response involving a return to lower levels of sexual tension and arousal is the **blank** phase. | [
"plateau",
"orgasm",
"excitement"
] | resolution |
Sexually touching and or rubbing against a non-willing person is called **blank** | [
"voyeurism",
"exhibitionism",
"fetishism"
] | frotteurism |
Secretly viewing the genitals of others for sexual gratification is known as **blank** | [
"exhibitionism",
"transvestitism",
"sadism"
] | voyeurism |
Which of the following is NOT a sexual disorder **blank** | [
"fetishism",
"voyeurism",
"pedophilia"
] | homosexuality |
**blank** intelligence tests assess a wide variety of mental abilities. | [
"IQ",
"Special",
"Multiple"
] | General |
**blank** is the capacity for learning certain and specific abilities. | [
"Achievement",
"Intelligence",
"Scholastics"
] | Aptitude |
Mental retardation caused by birth injuries or fetal damage is called **blank** retardation. | [
"familial",
"incidental",
"medical"
] | organic |
Standardization includes formalizing testing procedures and establishing **blank** | [
"goals",
"plans",
"forms"
] | norms |
The person responsible for the development and design of the first useful individual test of intelligence is **blank** | [
"Freud",
"Terman",
"Wechsler"
] | Binet |
The items actually selected for an intelligence test provide a(n) **blank** definition of intelligence. | [
"functional",
"valid",
"reliable"
] | operational |
When the same procedures are used in giving a test to all people, the test has been **blank** | [
"validated",
"normalized",
"operationalized"
] | standardized |
If one psychologist administers a test simultaneously to several people, it must be a **blank** test. | [
"reliable",
"individual",
"performance"
] | group |
A genetically-induced lack of an enzyme that is a cause of a type of mental retardation describes **blank** | [
"cretinism",
"hydrocephaly",
"phenylketonuria"
] | microcephaly |
Subsets and Splits