translation
dict
{ "en": "(Applause) I want to talk to you today a little bit about predictable irrationality. ", "ja": "๏ผˆๆ‹ๆ‰‹๏ผ‰ใ€ไปŠๆ—ฅใฎใƒ†ใƒผใƒžใฏใ€ใ€Œไบˆๆƒณ้€šใ‚Šใฎไธๅˆ็†ใ•ใ€ใงใ™ใ€‚" }
{ "en": "And my interest in irrational behavior started many years ago in the hospital. ", "ja": "็งใŒใ€Œไธๅˆ็†ใช่กŒๅ‹•ใ€ใซ่ˆˆๅ‘ณใ‚’ๆŒใฃใŸใฎใฏใ€ใšใ„ใถใ‚“ๅ‰ใซ็—…้™ขใงใฎใ“ใจใ€‚" }
{ "en": "I was burned very badly. ", "ja": "็งใฏ้…ทใ„็ซๅ‚ทใ‚’่ฒ ใฃใŸใ“ใจใŒใ‚ใ‚Šใพใ™ใ€‚" }
{ "en": "And if you spend a lot of time in hospital, you'll see a lot of types of irrationalities. ", "ja": "็—…้™ขใงไฝ•ๅนดใ‹้Žใ”ใ™้–“ใซใ€่‰ฒใ€…ใชไธๅˆ็†ใ•ใŒ็›ฎใซใคใใ€‚" }
{ "en": "And the one that particularly bothered me in the burn department was the process by which the nurses took the bandage off me. ", "ja": "็‰นใซใ€็ซๅ‚ท็—…ๆฃŸใง็งใฎ้ ญใ‚’ๆ‚ฉใพใ›ใŸใฎใฏใ€็œ‹่ญทๅธซใŸใกใฎๅŒ…ๅธฏใฎๅ‰ฅใŒใ—ๆ–นใงใ™ใ€‚" }
{ "en": "Now, you must have all taken a Band-Aid off at some point, and you must have wondered what's the right approach. ", "ja": "ใ•ใฆใ€ไปŠ็š†ใ•ใ‚“ใฏใƒใƒณใƒ‰ใ‚จใ‚คใƒ‰ใ‚’ใ€ๅ‰ฅใŒใใ†ใจใ—ใฆใ„ใพใ™ใ€‚" }
{ "en": "Do you rip it off quickly -- short duration but high intensity -- or do you take your Band-Aid off slowly -- you take a long time, but each second is not as painful -- which one of those is the right approach? ", "ja": "ใ•ใฃใ•ใจๅ‰ฅใŒใ—ใฆใ€็Ÿญใ„ใŒๆฟ€ใ—ใ„็—›ใฟใซ่€ใˆใ‚‹ใ‹ใ€ใ‚†ใฃใใ‚Šๅ‰ฅใŒใ—ใฆใ€้•ทใ‚ใฎ็ฉใ‚„ใ‹ใช็—›ใฟใซ่€ใˆใ‚‹ใ‹ใ€ใฉใกใ‚‰ใŒใ‚ˆใ„ใงใ—ใ‚‡ใ†๏ผŸใ€‚" }
{ "en": "The nurses in my department thought that the right approach was the ripping one, so they would grab hold and they would rip, and they would grab hold and they would rip. ", "ja": "็งใฎ็—…ๆฃŸใฎ็œ‹่ญทๅธซใŸใกใฎๆŒ่ซ–ใฏใ€ใ•ใฃใ•ใจๅ‰ฅใŒใ™ๆ–นใงใ€ใ‹ใพใˆใฆใฏๅผ•ใๅ‰ฅใŒใ—ใ€ใ‹ใพใˆใฆใฏไธ€ๆฐ—ใซๅผ•ใๅ‰ฅใŒใ—ใŸใฎใงใ™ใ€‚" }
{ "en": "And because I had 70 percent of my body burned, it would take about an hour. ", "ja": "็งใฎ็ซๅ‚ทใฏๅ…จ่บซใฎ70๏ผ…ใซๅŠใณใพใ—ใŸใ‹ใ‚‰ใ€‚" }
{ "en": "And as you can imagine, I hated that moment of ripping with incredible intensity. ", "ja": "ไธ€ๆ™‚้–“ใฏใ‹ใ‹ใ‚Šใ€ๅผ•ใๅ‰ฅใŒใ™้–“ใฎใ€ใ‚ใฎๆใ‚ใ—ใ„็—›ใฟใŒๅซŒใงใ—ใŸใญใ€‚" }
{ "en": "And I would try to reason with them and say, \"Why don't we try something else? ", "ja": "ใ ใ‹ใ‚‰ใ€ใ‚ใ‚‹ๆ™‚้ ผใ‚“ใงใฟใพใ—ใŸใ€‚ใ€Œใ‚‚ใ†ๅฐ‘ใ—ใ€‚" }
{ "en": "Why don't we take it a little longer -- maybe two hours instead of an hour -- and have less of this intensity?\" ", "ja": "ใ‚†ใฃใใ‚Šใจๅ‰ฅใŒใ—ใฆใ‚ˆใ€2ๆ™‚้–“ใใ‚‰ใ„ใฏใ‹ใ‘ใฆใ€็—›ใฟใ‚’ๅ’Œใ‚‰ใ’ใ‚‰ใ‚Œใชใ„ใฎใ€ใจใ€‚" }
{ "en": "And the nurses told me two things. ", "ja": "็œ‹่ญทๅธซใŒ่จ€ใ†ใซใฏใ€‚" }
{ "en": "They told me that they had the right model of the patient -- that they knew what was the right thing to do to minimize my pain -- and they also told me that the word patient doesn't mean to make suggestions or to interfere or ... ", "ja": "่‡ชๅˆ†ใŸใกใฏๆ‚ฃ่€…ใฎๆ‰ฑใ„ๆ–นใ‚’็Ÿฅใฃใฆใ„ใ‚‹ใ—ใ€็—›ใฟใ‚’ๆŠ‘ใˆใ‚‹ๆ–นๆณ•ใ‚‚ใ‚ใ‹ใฃใฆใ„ใ‚‹ใ€ใใ‚Œใซใ€Œๆ‚ฃ่€…ใ€ใจใ„ใ†่จ€่‘‰ใซใ€ใ€ŒๅŠฉ่จ€ใ€ใ‚„ใ€Œ้‚ช้ญ”ใ€ใ‚’ใ™ใ‚‹ๆ„ๅ‘ณใฏใชใ„ใจใ€‚" }
{ "en": "This is not just in Hebrew, by the way. ", "ja": "็งใŒ็Ÿฅใ‚‹้™ใ‚Šใงใฏใ€‚" }
{ "en": "It's in every language I've had experience with so far. ", "ja": "ใ“ใฎใ“ใจใฏไธ‡ๅ›ฝๅ…ฑ้€šใฎใ‚ˆใ†ใงใ™ใ€‚" }
{ "en": "And, you know, there's not much -- there wasn't much I could do, and they kept on doing what they were doing. ", "ja": "ใจใซใ‹ใใ€็งใซใฏใฉใ†ใซใ‚‚ใงใใชใ„ใพใพใ€็œ‹่ญทๅธซใฏๅŒใ˜ใ‚ˆใ†ใซ็ถšใ‘ใพใ—ใŸใ€‚" }
{ "en": "And about three years later, when I left the hospital, I started studying at the university. ", "ja": "ใใ‚Œใ‹ใ‚‰3ๅนดๅพŒใซใฏ้€€้™ขใ—ใฆใ€ๅคงๅญฆใงๅ‹‰ๅผทใ‚’ๅง‹ใ‚ใพใ—ใŸใ€‚" }
{ "en": "And one of the most interesting lessons I learned was that there is an experimental method that if you have a question you can create a replica of this question in some abstract way, and you can try to examine this question, maybe learn something about the world. ", "ja": "ใใ“ใง้ข็™ฝใ„ใ“ใจใ‚’ๅญฆใณใพใ—ใŸใ€‚่‡ชๅˆ†ใŒ็–‘ๅ•ใซๆ€ใ†ใ“ใจใ‚’ใ€ๆŠฝ่ฑก็š„ใช่ณชๅ•ใฎๅฝขใซไฝœใ‚Šๅค‰ใˆใ€ใใฎ่ณชๅ•ใฎ็ญ”ใ‚’ๆŽขใ‚‹ใ“ใจใงใ€ใ“ใฎไธ–็•Œใซใคใ„ใฆใ€ๅฐ‘ใ—ใƒ’ใƒณใƒˆใŒๅพ—ใ‚‰ใ‚Œใ‚‹ใ“ใจใ‚’็ŸฅใฃใŸใฎใงใ™ใ€‚" }
{ "en": "So that's what I did. ", "ja": "ใ ใ‹ใ‚‰่ฉฆใ—ใฆใฟใพใ—ใŸใ€‚" }
{ "en": "I was still interested in this question of how do you take bandages off burn patients. ", "ja": "็งใฏใใฎๆ™‚ใ‚‚ใพใ ใ€็ซๅ‚ทๆ‚ฃ่€…ใฎๅŒ…ๅธฏใฎๅ‰ฅใŒใ—ๆ–นใŒๆฐ—ใซใชใฃใฆใ„ใพใ—ใŸใ€‚" }
{ "en": "So originally I didn't have much money, so I went to a hardware store and I bought a carpenter's vice. ", "ja": "ๅˆใ‚ใฏใ€ใ‚ใพใ‚ŠใŠ้‡‘ใŒใชใใ€ไธ‡ๅŠ›ใ‚’่ฒทใฃใฆใใฆใ€‚" }
{ "en": "And I would bring people to the lab and I would put their finger in it, and I would crunch it a little bit. ", "ja": "็ ”็ฉถๅฎคใซไบบใ‚’้›†ใ‚ใฆใ€ๆŒ‡ใ‚’้–“ใซๆŒŸใพใ›ใ€ๅฐ‘ใ—ใ ใ‘็ท ใ‚ใฆใฟใพใ—ใŸใ€‚" }
{ "en": "(Laughter) And I would crunch it for long periods and short periods, and pain that went up and pain that went down, and with breaks and without breaks -- all kinds of versions of pain. ", "ja": "(็ฌ‘๏ผ‰ใ€้•ทใ‚ใซ็ท ใ‚ไป˜ใ‘ใŸใ‚Šใ€็Ÿญใ‚ใ ใฃใŸใ‚Šใ€็—›ใฟใ‚’ๅผทใ‚ใฆใฏๅผฑใ‚ใ€ใ—ใฐใ‚‰ใ็ถšใ‘ใŸใ‚ใจใซใฏๅฐ‘ใ—้–“ใ‚’ใ‚ใ‘ใฆใ€‚" }
{ "en": "And when I finished hurting people a little bit, I would ask them, so, how painful was this? Or, how painful was this? ", "ja": "็—›ใฟใ‚’ไธŽใˆใ‚‹ใŸใณใซใ€ใฉใ†็—›ใ‹ใฃใŸใ‹๏ผŸใ€‚" }
{ "en": "Or, if you had to choose between the last two, which one would you choose? ", "ja": "้ธใถใจใ™ใ‚Œใฐใ€ใฉใกใ‚‰ใฎ็—›ใฟใ‚’้ธใถใ‹๏ผŸใจ่žใใพใ—ใŸใ€‚" }
{ "en": "(Laughter) I kept on doing this for a while. ", "ja": "๏ผˆ็ฌ‘๏ผ‰ใ€ใ—ใฐใ‚‰ใ็ถšใ‘ใพใ—ใŸใ‚ˆใ€‚" }
{ "en": "(Laughter) And then, like all good academic projects, I got more funding. ", "ja": "๏ผˆ็ฌ‘๏ผ‰ใ€็ ”็ฉถ่ฒปใ‚’ใ‚‚ใ‚‰ใˆใ‚‹ใ‚ˆใ†ใซใชใฃใฆใ‹ใ‚‰ใฏใ€‚" }
{ "en": "I moved to sounds, electrical shocks -- I even had a pain suit that I could get people to feel much more pain. ", "ja": "ไป–ใฎ็—›ใฟใ‚‚่ฉฆใ—ใฆใฟใพใ—ใŸใ€‚ไธๅฟซใช้Ÿณใ€้›ปๆฐ—ใ‚ทใƒงใƒƒใ‚ฏใ€ๆ‹ทๅ•ใ‚นใƒผใƒ„ใพใงใ€‚" }
{ "en": "But at the end of this process, what I learned was that the nurses were wrong. ", "ja": "ใใ—ใฆใ“ใ‚Œใ‚‰ใฎๅฎŸ้จ“ใ‹ใ‚‰ใ€็œ‹่ญทๅธซใŸใกใŒใ€้–“้•ใฃใฆใ„ใŸใ“ใจใŒใ‚ใ‹ใ‚Šใพใ—ใŸใ€‚" }
{ "en": "Here were wonderful people with good intentions and plenty of experience, and nevertheless they were getting things wrong predictably all the time. ", "ja": "็œ‹่ญทๅธซใŸใกใฏใ€ใ‚ใ‚Œใ ใ‘ใฎๅ–„ๆ„ใจใ€็ตŒ้จ“ใ‚’ๆŒใกๅˆใ‚ใ›ใฆใ‚‚ใ€ไบˆๆƒณ้€šใ‚Š้–“้•ใ†ใ“ใจใ‚’่จผๆ˜Žใ—ใŸใฎใงใ™ใ€‚" }
{ "en": "It turns out that because we don't encode duration in the way that we encode intensity, I would have had less pain if the duration would have been longer and the intensity was lower. ", "ja": "็งใŸใกใฏใ€ๆŒ็ถšๆ™‚้–“ใจ็—›ใฟใฎๅผทใ•ใ‚’ใ€ๅŒใ˜่จˆใ‚Šใง่จˆใฃใฆใ„ใชใ„ใ‚ˆใ†ใงใ™ใ€‚ใ‚‚ใ—ใ‚†ใฃใใ‚ŠใจๅŒ…ๅธฏใ‚’ๅ‰ฅใŒใ—ใฆใ„ใŸใ‚‰ใ€ใšใฃใจ็—›ใฟใฏ่ปฝๆธ›ใ•ใ‚Œใฆใ„ใŸใงใ—ใ‚‡ใ†ใ€‚" }
{ "en": "It turns out it would have been better to start with my face, which was much more painful, and move toward my legs, giving me a trend of improvement over time -- that would have been also less painful. ", "ja": "ใ‚ˆใ‚Š็—›ใฟใฎๅผทใ„้ก”ใฎๆ–นใ‹ใ‚‰่„šใฎๆ–นใธใ€ๅŒ…ๅธฏใ‚’ๅ‰ฅใŒใ—ใฆใ„ใŸใ‚‰ใ€่‹ฆ็—›ใฏ่ปฝใ„ๆ–นใธๅ‘ใ‹ใ†ใฎใงใ™ใ‹ใ‚‰ใ€ๆใ‚‰ใ็—›ใฟใ‚‚ๅ’Œใ‚‰ใ„ใงใ„ใŸใงใ—ใ‚‡ใ†ใ€‚" }
{ "en": "And it also turns out that it would have been good to give me breaks in the middle to kind of recuperate from the pain. ", "ja": "ใพใŸใ€้€”ไธญใงๅฐ‘ใ—ใ€ไผ‘ๆ†ฉใ‚’ๅ…ฅใ‚Œใฆใ‚‚ใ‚ˆใ‹ใฃใŸใ‚ˆใ†ใงใ™ใ€‚" }
{ "en": "All of these would have been great things to do, and my nurses had no idea. ", "ja": "ๆ”นๅ–„ใฎไฝ™ๅœฐใฏใ‚ใ‚Šใพใ—ใŸใ€‚ใ—ใ‹ใ—ใ€็œ‹่ญทๅธซใฏ็Ÿฅใ‚‰ใชใ‹ใฃใŸใฎใงใ™ใ€‚" }
{ "en": "And from that point on I started thinking, are the nurses the only people in the world who get things wrong in this particular decision, or is it a more general case? ", "ja": "ใใ“ใง็งใŒ่€ƒใˆใŸใฎใฏใ€ใ“ใ‚Œใฏ็œ‹่ญทๅธซใซ้™ใฃใŸใ“ใจใชใฎใ‹ใ€ใ‚‚ใฃใจไธ€่ˆฌ็š„ใซๅฝ“ใฆใฏใพใ‚‹ใฎใ‹ใ€ใจใ„ใ†ใ“ใจใงใ™ใ€‚" }
{ "en": "And it turns out it's a more general case -- there's a lot of mistakes we do. ", "ja": "็ญ”ใˆใฏๅพŒ่€…ใงใ™ใ€‚็งใŸใกใฏๅคšใใฎ้–“้•ใ„ใ‚’็Šฏใ—ใพใ™ใ€‚" }
{ "en": "And I want to give you one example of one of these irrationalities, and I want to talk to you about cheating. ", "ja": "ใ“ใฎไธๅˆ็†ใฎๅ…ทไฝ“ไพ‹ใฎไธ€ใคใŒใ€ไธๆญฃ่กŒ็‚บใงใ™ใ€‚" }
{ "en": "And the reason I picked cheating is because it's interesting, but also it tells us something, I think, about the stock market situation we're in. ", "ja": "ใ“ใ“ใง็ดนไป‹ใ™ใ‚‹่ˆˆๅ‘ณๆทฑใ„ๅฎŸ้จ“ใฏใ€ๆ˜จไปŠใฎๆททๆฒŒใจใ—ใŸ่จผๅˆธๅธ‚ๅ ดใซใ‚‚ใ€ๅฟœ็”จใงใใพใ™ใ€‚" }
{ "en": "So, my interest in cheating started when Enron came on the scene, exploded all of a sudden, and I started thinking about what is happening here. ", "ja": "็งใŒใฏใ˜ใ‚ใซไธๆญฃใซ่ˆˆๅ‘ณใ‚’ๆŒใฃใŸใฎใฏใ€2001ๅนดใฎใ‚จใƒณใƒญใƒณไบ‹ไปถใงใ™ใ€‚ไธ€ไฝ“ไฝ•ใŒ่ตทใ“ใฃใฆใ„ใŸใฎใงใ—ใ‚‡ใ†ใ€‚" }
{ "en": "Is it the case that there was kind of a few apples who are capable of doing these things, or are we talking a more endemic situation, that many people are actually capable of behaving this way? ", "ja": "ใ“ใ‚Œใฏใ€ๅฐ‘ๆ•ฐใฎๆ‚ชใ„ไบบ้–“ใฎ่กŒใ„ใชใฎใ‹ใ€ใใ‚Œใจใ‚‚ไบบ้–“ใซ็‰นๆœ‰ใฎใ€่ชฐใ‚‚ใŒ็Šฏใ—ใ†ใ‚‹้Žใกใ ใฃใŸใฎใงใ—ใ‚‡ใ†ใ‹ใ€‚" }
{ "en": "So, like we usually do, I decided to do a simple experiment. ", "ja": "ใใ“ใงใ€ใ„ใคใ‚‚้€šใ‚Šใ€ๅ˜็ด”ใชๅฎŸ้จ“ใ‚’ใ€‚" }
{ "en": "And here's how it went. ", "ja": "่กŒใฃใฆใฟใพใ—ใŸใ€‚" }
{ "en": "If you were in the experiment, I would pass you a sheet of paper with 20 simple math problems that everybody could solve, but I wouldn't give you enough time. ", "ja": "็š†ใ•ใ‚“ใซใ€็ด™ใ‚’ไธ€ๆžš้…ใ‚‹ใจใ—ใพใ™ใ€‚็ฐกๅ˜ใช่ชฐใ‚‚ใŒ่งฃใ‘ใ‚‹ๆ•ฐๅญฆใฎๅ•้กŒ20ๅ•ใงใ™ใ€‚ใ—ใ‹ใ—ใ€ๅๅˆ†ใชๆ™‚้–“ใŒใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "When the five minutes were over, I would say, \"Pass me the sheets of paper, and I'll pay you a dollar per question.\" ", "ja": "ๅˆถ้™ๆ™‚้–“ใฏ5ๅˆ†ใงใ€็ญ”ๆกˆใ‚’ๅ›žๅŽใ—ใพใ™ใ€€ไธ€ๅ•ๆญฃ่งฃใซใคใไธ€ใƒ‰ใƒซๆ‰•ใ„ใพใ™ใ€‚" }
{ "en": "People did this. I would pay people four dollars for their task -- on average people would solve four problems. ", "ja": "ๅนณๅ‡ๆญฃ่งฃๆ•ฐใฏ4ๅ•ใ€ๅนณๅ‡4ใƒ‰ใƒซๆธกใ—ใพใ—ใŸใ€‚" }
{ "en": "Other people I would tempt to cheat. ", "ja": "ๆฌกใซใ€ๅˆฅใฎไบบใŸใกใซใฏใ‚ใ–ใจไธๆญฃใ‚’ๅƒใใ‚ˆใ†ไป•ๆŽ›ใ‘ใ‚’ใ—ใพใ™ใ€‚" }
{ "en": "I would pass their sheet of paper. ", "ja": "ไปŠๅบฆใ‚‚ใ€‚" }
{ "en": "When the five minutes were over, I would say, \"Please shred the piece of paper. ", "ja": "็ด™ใ‚’้…ใ‚Šใ€5ๅˆ†ๅพŒใซใ“ใ†่จ€ใ„ใพใ™ใ€‚ใ€Œ็ด™ใ‚’็ ดใใ€‚" }
{ "en": "Put the little pieces in your pocket or in your backpack, and tell me how many questions you got correctly.\" ", "ja": "ใƒใ‚ฑใƒƒใƒˆใ‹้ž„ใซใ—ใพใฃใฆใใ ใ•ใ„ใ€ใใ—ใฆใ€ไฝ•ๅ•ๆญฃ่งฃใ—ใŸใ‹ใ‚’ๆ•™ใˆใฆใใ ใ•ใ„ใ€ใ€‚" }
{ "en": "People now solved seven questions on average. ", "ja": "ๆญฃ่งฃใฏๅนณๅ‡๏ผ—ๅ•ใซๅข—ใˆใพใ—ใŸใ€‚" }
{ "en": "Now, it wasn't as if there was a few bad apples -- a few people cheated a lot. ", "ja": "ใ“ใ‚Œใฏใ€ๅฐ‘ๆ•ฐใฎๆ‚ชไบบใŒใ€ใŸใใ•ใ‚“ใ‚บใƒซใ‚’ใ—ใŸใฎใงใฏใชใใ€‚" }
{ "en": "Instead, what we saw is a lot of people who cheat a little bit. ", "ja": "ๅฎŸใฏใ€ๅคšใใฎไบบใŒๅฐ‘ใ—ใ‚บใƒซใ‚’ใ—ใŸใฎใงใ™ใ€‚" }
{ "en": "Now, in economic theory, cheating is a very simple cost-benefit analysis. ", "ja": "ใ•ใฆใ€็ตŒๆธˆๅญฆใฎ็†่ซ–ใงใฏใ€ไธๆญฃใฏๅ˜็ด”ใช่ฒป็”จไพฟ็›Šๅˆ†ๆžใฎไธ€ไพ‹ใงใ™ใ€‚" }
{ "en": "You say, what's the probability of being caught? ", "ja": "ๆ•ใพใ‚‹็ขบ็އใฏ๏ผŸใ€‚" }
{ "en": "How much do I stand to gain from cheating? ", "ja": "ไธๆญฃใ‹ใ‚‰ๅพ—ใ‚‰ใ‚Œใ‚‹ไพกๅ€คใฏใ„ใใ‚‰ใ‹๏ผŸใ€‚" }
{ "en": "And how much punishment would I get if I get caught? ", "ja": "ๆ•ใพใฃใŸใ‚‰ใฉใ‚“ใช็ฝฐใ‚’ๅ—ใ‘ใ‚‹ใฎใ‹๏ผŸใ€‚" }
{ "en": "And you weigh these options out -- you do the simple cost-benefit analysis, and you decide whether it's worthwhile to commit the crime or not. ", "ja": "ใ“ใ‚Œใ‚‰ใ‚’่จˆใ‚Šใซใ‹ใ‘ใพใ™ใ€‚ใ“ใ‚ŒใŒๅ˜็ด”ใช่ฒป็”จไพฟ็›Šๅˆ†ๆžใงใ™ใ€‚ใใ—ใฆใ€็ฝชใ‚’็Šฏใ™ไพกๅ€คใŒใ‚ใ‚‹ใ‹ใฉใ†ใ‹ใ‚’ๆฑบใ‚ใพใ™ใ€‚" }
{ "en": "So, we try to test this. ", "ja": "ใใ“ใงใ€ๆฌกใฎๅฎŸ้จ“ใงใฏใ€‚" }
{ "en": "For some people, we varied how much money they could get away with -- how much money they could steal. ", "ja": "ๆŒใก้€ƒใ’ใ•ใ›ใ‚‹้‡‘้กใ‚’ๅค‰ใˆใฆใฟใพใ—ใŸใ€‚ใ„ใใ‚‰ใชใ‚‰็›—ใ‚€ใ‹ใ€‚" }
{ "en": "We paid them 10 cents per correct question, 50 cents, a dollar, five dollars, 10 dollars per correct question. ", "ja": "ไธ€ๅ•ใ‚ใŸใ‚Šใ€10ใ‚ปใƒณใƒˆใ€50ใ‚ปใƒณใƒˆใ€1ใƒ‰ใƒซใ€5ใƒ‰ใƒซใ€10ใƒ‰ใƒซใจๅค‰ใˆใฆใฟใพใ—ใŸใ€‚" }
{ "en": "You would expect that as the amount of money on the table increases, people would cheat more, but in fact it wasn't the case. ", "ja": "็š†ใ•ใ‚“ใฏใ€้‡‘้กใŒๅคงใใ„ใปใฉไธๆญฃใŒๅข—ใˆใ‚‹ใ€ใจๆ€ใ†ใงใ—ใ‚‡ใ†ใŒใ€ๅฎŸ้š›ใฏ้•ใ„ใพใ—ใŸใ€‚" }
{ "en": "We got a lot of people cheating by stealing by a little bit. ", "ja": "ๅคšใใฎไบบใŒใ‚ใšใ‹ใ ใ‘็›—ใ‚“ใ ใฎใงใ™ใ€‚" }
{ "en": "What about the probability of being caught? ", "ja": "ใพใŸใ€ๆ•ใพใ‚‹ๅฏ่ƒฝๆ€งใฏ๏ผŸใ€‚" }
{ "en": "Some people shredded half the sheet of paper, so there was some evidence left. ", "ja": "ใ‚ใ‚‹ไบบใฏ็ด™ใ‚’ๅŠๅˆ†ใ ใ‘็ ดใใ€่จผๆ‹ ใ‚’ๆฎ‹ใ—ใ€‚" }
{ "en": "Some people shredded the whole sheet of paper. ", "ja": "ใ‚ใ‚‹ไบบใฏไธธใ€…ไธ€ๆžš็ ดใใ€‚" }
{ "en": "Some people shredded everything, went out of the room, and paid themselves from the bowl of money that had over 100 dollars. ", "ja": "ใ‚ใ‚‹ไบบใฏ็ฒ‰ใ€…ใซใ—ใฆใ€้ƒจๅฑ‹ใ‚’ๅ‡บใฆใ‚†ใใ€100ใƒ‰ใƒซใฏๅ…ฅใฃใฆใ„ใ‚‹ใƒœใ‚ฆใƒซใ‹ใ‚‰ใŠ้‡‘ใ‚’ใจใ‚Šใพใ—ใŸใ€‚" }
{ "en": "You would expect that as the probability of being caught goes down, people would cheat more, but again, this was not the case. ", "ja": "ใ“ใ“ใงใฏใ€ๆ•ใพใ‚‹ๅฏ่ƒฝๆ€งใŒไฝŽใ„ๆ–นใŒใ€ไธๆญฃใŒๅข—ใˆใ‚‹ใ‚ˆใ†ใงใ™ใŒใ€ๅŒใ˜ใใ€้•ใ„ใพใ—ใŸใ€‚" }
{ "en": "Again, a lot of people cheated by just by a little bit, and they were insensitive to these economic incentives. ", "ja": "ใ‚„ใฏใ‚Šใ€ๅคšใใฎไบบใŒๅฐ‘ใ—ใ ใ‘ไธๆญฃใ‚’ใ—ใพใ—ใŸใ€‚ใคใพใ‚Šใ€็ตŒๆธˆ็š„ใชใ‚คใƒณใ‚ปใƒณใƒ†ใ‚ฃใƒ–ใซๅๅฟœใ—ใชใ‹ใฃใŸใฎใงใ™ใ€‚" }
{ "en": "So we said, \"If people are not sensitive to the economic rational theory explanations, to these forces, what could be going on?\" ", "ja": "ใ“ใฎใ‚ˆใ†ใซใ€ไบบใ€…ใŒ็ตŒๆธˆใฎๅˆ็†ๆ€งใซ่ฆ‹ๅˆใ‚ใชใ„่กŒๅ‹•ใ‚’ใจใ‚‹ใ€ใใ“ใงไฝ•ใŒ่ตทใใฆใ„ใ‚‹ใฎใ‹่€ƒใˆใฆใฟใพใ—ใŸใ€‚" }
{ "en": "And we thought maybe what is happening is that there are two forces. ", "ja": "็งใŒ่€ƒใˆใ‚‹ใซใ€ใใ“ใซใฏ2ใคใฎๅŠ›ใŒๅƒใ„ใฆใ„ใพใ™ใ€‚" }
{ "en": "At one hand, we all want to look at ourselves in the mirror and feel good about ourselves, so we don't want to cheat. ", "ja": "ไธ€ใคใฏใ€่‡ชๅˆ†ใฎๅงฟใ‚’้กใซๆ˜ ใ—ๅ‡บใ—ใ€่‡ชๅฐŠๅฟƒใ‹ใ‚‰ใ€ไธๆญฃใ‚’ๆŠ‘ใˆใ‚ˆใ†ใจใ™ใ‚‹ๅŠ›ใ€‚" }
{ "en": "On the other hand, we can cheat a little bit, and still feel good about ourselves. ", "ja": "ใ‚‚ใ†ไธ€ใคใฏใ€ๅฐ‘ใ—ใ ใ‘ใชใ‚‰ไธๆญฃใ‚’ใ—ใฆใ‚‚ใ€่‡ชๅฐŠๅฟƒใฏใพใ ไฟใฆใ‚‹ใจใ„ใ†ๅŠ›ใงใ™ใ€‚" }
{ "en": "So, maybe what is happening is that there's a level of cheating we can't go over, but we can still benefit from cheating at a low degree, as long as it doesn't change our impressions about ourselves. ", "ja": "ใคใพใ‚Šใ€่ถ…ใˆใฆใฏใ„ใ‘ใชใ„ไธ€็ทšใ‚’ๅฎˆใ‚ŠใชใŒใ‚‰ใ€่‡ชๅˆ†ใฎ่ฉ•ไพกใ‚’ๅ‚ทใคใ‘ใชใ„็จ‹ๅบฆใซใ€ไบ›็ดฐใชไธๆญฃใ‹ใ‚‰ไฝ•ใ‹ใ‚’ๅพ—ใ‚ˆใ†ใจใ™ใ‚‹ใฎใงใ™ใ€‚" }
{ "en": "We call this like a personal fudge factor. ", "ja": "ใ“ใ‚Œใ‚’ใ€Œ็ง็š„่ฃœๆญฃๅ› ๅญใ€ใจ่จ€ใ„ใพใ™ใ€‚" }
{ "en": "Now, how would you test a personal fudge factor? ", "ja": "ใ“ใฎใ€Œ็ง็š„่ฃœๆญฃๅ› ๅญใ€ใฏใฉใฎใ‚ˆใ†ใซใƒ†ใ‚นใƒˆใงใใ‚‹ใงใ—ใ‚‡ใ†๏ผŸใ€‚" }
{ "en": "Initially we said, what can we do to shrink the fudge factor? ", "ja": "ใพใŸใ€Œ็ง็š„่ฃœๆญฃๅ› ๅญใ€ใ‚’ๆธ›ใ‚‰ใ™ใซใฏใฉใ†ใ—ใŸใ‚‰ใ‚ˆใ„ใงใ—ใ‚‡ใ†ใ‹๏ผŸใ€‚" }
{ "en": "So, we got people to the lab, and we said, \"We have two tasks for you today.\" ", "ja": "ใใ“ใงไบบใ€…ใ‚’็ ”็ฉถๅฎคใซ้›†ใ‚ใ€ไบŒใคใฎ่ชฒ้กŒใ‚’ไธŽใˆใพใ—ใŸใ€‚" }
{ "en": "First, we asked half the people to recall either 10 books they read in high school, or to recall The Ten Commandments, and then we tempted them with cheating. ", "ja": "ใพใšใ€ๅŠๅˆ†ใฎไบบใซใ€้ซ˜ๆ กๆ™‚ไปฃใซ่ชญใ‚“ใ ๆœฌใ‚’10ๅ†Šใ€ไป–ใฎไบบใซใฏใ€Œๅๆˆ’ใ€ใ‚’ๆ€ใ„ๅ‡บใ—ใฆใ‚‚ใ‚‰ใ†ใ‚ˆใ†ใซๆŒ‡็คบใ—ใพใ™ใ€‚ใ“ใ“ใงใ‚‚ใพใŸใ€ใ‚ใ–ใจใ‚บใƒซใ‚’ใ™ใ‚‹็ดฐๅทฅใ‚’ใ—ใพใ—ใŸใ€‚" }
{ "en": "Turns out the people who tried to recall The Ten Commandments -- and in our sample nobody could recall all of The Ten Commandments -- but those people who tried to recall The Ten Commandments, given the opportunity to cheat, did not cheat at all. ", "ja": "็ตๆžœใฏใ€ใ€Œๅๆˆ’ใ€ใ‚’ๆŒ‡็คบใ•ใ‚ŒใŸไบบใฏใ€่ชฐใ‚‚10ๅ€‹ๅ…จใฆใฏๆ€ใ„ๅ‡บใ›ใพใ›ใ‚“ใงใ—ใŸใ€‚ใงใ‚‚ใ€ใ‚ใ–ใจใ‚บใƒซใŒใงใใ‚‹ใ‚ˆใ†ใซใ—ใŸใซใ‚‚้–ขใ‚ใ‚‰ใšใ€่ชฐใ‚‚ไธๆญฃใ‚’ๅƒใ‹ใชใ‹ใฃใŸใฎใงใ™ใ€‚" }
{ "en": "It wasn't that the more religious people -- the people who remembered more of the Commandments -- cheated less, and the less religious people -- the people who couldn't remember almost any Commandments -- cheated more. ", "ja": "ใ“ใ‚Œใฏใ€็‰นใซ็†ฑๅฟƒใชไฟก่€…ใŒใ€ใ‚บใƒซใ‚’ใ—ใชใ‹ใฃใŸ่จณใงใ‚‚ใชใใ€ใ€Œๅๆˆ’ใ€ใจ็„ก็ธใชไบบใŒใ€ใ‚ˆใ‚Šใ‚บใƒซใ‚’ใ—ใŸใ€่จณใงใ‚‚ใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "The moment people thought about trying to recall The Ten Commandments, they stopped cheating. ", "ja": "ใ€Œๅๆˆ’ใ€ใ‚’ๆ€ใ„ๅ‡บใใ†ใจใ—ใŸ็žฌ้–“ใ™ใงใซใ€ไธๆญฃใฏใชใใชใฃใŸใฎใงใ™ใ€‚" }
{ "en": "In fact, even when we gave self-declared atheists the task of swearing on the Bible and we give them a chance to cheat, they don't cheat at all. ", "ja": "่‡ช็งฐใ€็„กๅฎ—ๆ•™่€…ใงใ™ใ‚‰ใ€่–ๆ›ธใซๆ‰‹ใ‚’็ฝฎใใ€่ช“ใ„ใ‚’ใŸใฆใ‚‹ใจใ€ไธๆญฃใ‚’ๅƒใๆฐ—ใฏใชใใชใฃใŸใฎใงใ™ใ€‚" }
{ "en": "Now, Ten Commandments is something that is hard to bring into the education system, so we said, \"Why don't we get people to sign the honor code?\" ", "ja": "ใ•ใฆใ€Œๅๆˆ’ใ€ใฏๅฎ—ๆ•™็š„ใงใ€ๆ•™่‚ฒ็พๅ ดใซใฏไธๅ‘ใใงใ™ใ‹ใ‚‰ใ€ๅ€ซ็†่ฆๅฎšใ‚’ไฝฟใฃใฆๅฎŸ้จ“ใ‚’็ถšใ‘ใ‚‹ใ“ใจใซใ—ใพใ—ใŸใ€‚" }
{ "en": "So, we got people to sign, \"I understand that this short survey falls under the MIT Honor Code.\" ", "ja": "ๅ€ซ็†่ฆๅฎšใซใ€ใ€Œ็งใฏใ“ใ“ใซใ€ใ“ใฎ่ชฟๆŸปใŒMITๅ€ซ็†่ฆๅฎšใฎ้ฉ็”จใ‚’ๅ—ใ‘ใ‚‹ใ“ใจใ‚’็†่งฃใ—ใพใ—ใŸใ€ใจใ€‚" }
{ "en": "Then they shredded it. No cheating whatsoever. ", "ja": "็ฝฒๅใ•ใ›ใ€ใใ‚Œใ‚’็ ดใ‹ใ›ใพใ—ใŸใ€‚" }
{ "en": "And this is particularly interesting, because MIT doesn't have an honor code. ", "ja": "ใ“ใฎๅ ดๅˆใ‚‚ไธๆญฃใฏใชใใชใ‚Šใพใ—ใŸใ€‚ใ—ใ‹ใ—ใ€้ข็™ฝใ„ใ“ใจใซMITใซใฏๅ€ซ็†่ฆๅฎšใชใฉใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "(Laughter) So, all this was about decreasing the fudge factor. ", "ja": "๏ผˆ็ฌ‘๏ผ‰ใ€ใ“ใ‚Œใฏๅ…จใฆใ€Œ็ง็š„่ฃœๆญฃๅ› ๅญใ€ใ‚’ๆธ›ใ‚‰ใ™ใŸใ‚ใซ่ตทใ“ใฃใŸใฎใงใ™ใ€‚" }
{ "en": "What about increasing the fudge factor? ", "ja": "ใใ‚Œใงใฏใ€Œ็ง็š„่ฃœๆญฃๅ› ๅญใ€ใฏใฉใฎใ‚ˆใ†ใชๆ™‚ใซๅข—ใˆใ‚‹ใฎใงใ—ใ‚‡ใ†ใ€‚" }
{ "en": "The first experiment -- I walked around MIT and I distributed six-packs of Cokes in the refrigerators -- these were common refrigerators for the undergrads. ", "ja": "ใฏใ˜ใ‚ใซใ€็งใฏใ‚ญใƒฃใƒณใƒ‘ใ‚นใ‚’ๆญฉใๅ›žใ‚Šใ€6็ผถๅ…ฅใ‚Šใฎใ‚ณใƒผใƒฉใ‚’ๆง˜ใ€…ใชๅ ดๆ‰€ใฎๅ†ท่”ตๅบซใซ็ฝฎใใพใ—ใŸใ€‚ๅญฆ้ƒจ็”Ÿ็”จใฎๅ…ฑๆœ‰ๅ†ท่”ตๅบซใงใ™ใ€‚" }
{ "en": "And I came back to measure what we technically call the half-lifetime of Coke -- how long does it last in the refrigerators? ", "ja": "็งใŸใกใฏใ€ŒๅŠ็”Ÿๅˆ†ใฎใ‚ณใƒผใƒฉใ€ใจๅ‘ผใ‚“ใงใพใ™ใŒใ€ใฉใ‚Œใใ‚‰ใ„ไฟใคใ‹่ชฟในใฆใฟใŸใฎใงใ™ใ€‚" }
{ "en": "As you can expect it doesn't last very long; people take it. ", "ja": "ใŠใ‚ใ‹ใ‚Šใฎ้€šใ‚Šใ€ใใ‚Œใปใฉ้•ทใใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "In contrast, I took a plate with six one-dollar bills, and I left those plates in the same refrigerators. ", "ja": "ใ—ใ‹ใ—ใ€ไปฃใ‚ใ‚Šใซ6ใƒ‰ใƒซใ‚’ใฎใ›ใŸใŠ็šฟใ‚’ใ€ๅŒใ˜ใ‚ˆใ†ใซๅ†ท่”ตๅบซใซใ„ใ‚Œใฆใ‚‚ใ€‚" }
{ "en": "No bill ever disappeared. ", "ja": "ไธ€ๆžšใ‚‚็„กใใชใ‚‰ใชใ‹ใฃใŸใฎใงใ™ใ€‚" }
{ "en": "Now, this is not a good social science experiment, so to do it better I did the same experiment as I described to you before. ", "ja": "ใ•ใ‚Œใ€ใ“ใ‚Œใงใฏใ‚ˆใ„็คพไผšๅญฆๅฎŸ้จ“ใจ่จ€ใˆใพใ›ใ‚“ใ€‚ใใ“ใง็งใŒๅ…ˆใปใฉ่ชฌๆ˜Žใ—ใŸๅฎŸ้จ“ใ‚’ใ€ๅ†ๅบฆ่กŒใฃใฆใฟใพใ—ใŸใ€‚" }
{ "en": "A third of the people we passed the sheet, they gave it back to us. ", "ja": "ไปŠๅบฆใฏ3ๅˆ†ใฎ1ใฎไบบใฏใ€็ด™ใ‚’็ง้”ใซๆˆปใ—ใพใ™ใ€‚" }
{ "en": "A third of the people we passed it to, they shredded it, they came to us and said, \"Mr. Experimenter, I solved X problems. Give me X dollars.\" ", "ja": "ใพใŸๅˆฅใฎ3ๅˆ†ใฎ1ใฏใ€็ด™ใ‚’็ ดใใ€็ง้”ใฎๆ‰€ใธๆฅใฆใ€ใ€Œ่ฉฆ้จ“ๅฎ˜ใ€็งใฏXๅ•ๆญฃ่งฃใ—ใพใ—ใŸใ‹ใ‚‰ใ€Xใƒ‰ใƒซใใ ใ•ใ„ใ€ใจ่จ€ใ„ใพใ™ใ€‚" }
{ "en": "A third of the people, when they finished shredding the piece of paper, they came to us and said, \"Mr Experimenter, I solved X problems. Give me X tokens.\" ", "ja": "ไป–ใฎ3ๅˆ†ใฎ1ใฎไบบใฏใ€็ด™ใ‚’็ ดใใ€็ง้”ใฎๆ‰€ใธๆฅใฆใ€ใ€Œ่ฉฆ้จ“ๅฎ˜ใ€็งใฏXๅ•ๆญฃ่งฃใ—ใพใ—ใŸใ‹ใ‚‰ใ€Xๆžšๅผ•ๆ›ๅˆธใ‚’ใใ ใ•ใ„ใ€ใจ่จ€ใ„ใพใ™ใ€‚" }
{ "en": "We did not pay them with dollars; we paid them with something else. ", "ja": "ใคใพใ‚Šใ€ใŠ้‡‘ใงๆ”ฏๆ‰•ใ†ใฎใงใฏใชใใ€ๅˆฅใฎ็‰ฉใงๆ”ฏๆ‰•ใ„ใพใ—ใŸใ€‚" }
{ "en": "And then they took the something else, they walked 12 feet to the side, and exchanged it for dollars. ", "ja": "ใใฎๅˆฅใฎ็‰ฉใ‚’ใ‚‚ใ‚‰ใ„ใ€12ใƒ•ใ‚ฃใƒผใƒˆใปใฉๆญฉใ„ใฆ่กŒใฃใฆใ€ๆ›้‡‘ใ—ใพใ™ใ€‚" }