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recommendation of a friend only a few said they relied on
advertising let's move on to the conclusions
the first one is that it's very important that
salespeople on the floor know about our products
another is that after sales service is critical
people who experience good after sales service are more likely to recommend a
brand and finally
advertising it's expensive so we need to make sure
we're getting results so i'd like to end with a summary of
what i've looked at today and some recommendations
the figures show that sales are strongly seasonal and that customers depend on
good information on the showroom floor so i'd like to recommend we concentrate
on discounting in the off seasons and spend more time on briefing our sales
representatives that's all i have for now
are there any questions you mentioned that the sales figures
may also reflect economic trends can you expand on that
well we are always going to depend on the economy
as i understand it we can look forward to an improvement this year
does that answer your question are you saying we're in for a period of
growth well i'm afraid that's a bit outside my
area of expertise but that's what the papers are suggesting
if you believe it you suggested that we might be spending
too much on advertising can you clarify that
it's hard to quantify without better data
sorry could you repeat that
we don't have the figures to really know how effective our advertising is
in my experience you can't do without advertising
time for one last question i have one yes john
is it time for coffee okay we'll wrap up now
thank you for your input everyone thank you
wilson wilson can i help you yes this is lynn chan from acme appliances i'd like
to speak to mr wilson if he's available please would that be mr wilson senior or
mr wilson jr mr wilson senior i'll just see if he's available hold the
line please [Applause]
it's a lynn chan from acme i'm sorry mr wilson's in a meeting at
the moment may i take a message yes could you ask him to phone me please
my number is two three double one five six five four i'm sorry
i didn't catch your name lin chan acme appliances let me check
the number two three double one five six five four that's right
i'll pass that message on thank you thanks bye
acme appliances lynn chan speaking this is tom wilson returning your call
ah yes mr wilson thanks for calling back i wanted to set up a meeting with you to
discuss your requirements for next year yes certainly how about uh
thursday at 2 30. that would be fine
okay i look forward to seeing you then thursday 2 30. see you then goodbye
goodbye hello lin chan sales manager for
national sugar and my associate john martin very pleased to meet you i'm
victor tang and this is my legal advisor sue panet i hope you had a pleasant
flight over yes we did thanks are you staying for a few days unfortunately we
need to get back to manila tomorrow well we'd better get down to business
mr tang to start off with i just want to say we believe we can offer you a very
good deal and come up with a win-win result well from our point of view we
see it as an exploratory tool testing the water you might say we don't intend
to reach any agreements at this meeting in any case we would need to run it past
our board first you haven't heard our terms yet you may find them hard to
resist of course we understand you need time to
consider any offer my first priority is to keep the negotiations open
what's your proposal ms chen we're prepared to offer a very
attractive price for a minimum sale in exchange for a two-year contract john
will clarify the terms so that's our offer we believe it's a
fair one with advantages for both sides yes well we're prepared to consider your
offer miss chant if you can accept some conditions
and subject to consideration by the board
what are the conditions well firstly the price you're proposing
would that be variable depending on currency fluctuations
the issue is that we're in an unstable environment at the moment
the exchange rate could affect us negatively
us too true
but the problem is that we're tied to the u.s dollar we could consider hedging
against currency in both directions that would be acceptable
another problem we may have is that of supply
our customers often need supply at short notice if we do get large orders we need
to guarantee delivery so we need the stockpile
the difficulty there is the capital outlay
how would you feel about a partial offset against our sales you mean alone
i suppose so would you be agreeable to a deferred
payment we can provide security of course
i think that would be acceptable unfortunately i would need to get board
approval for it of course
then i think we might have a deal in principle
time to celebrate our keynote speaker is a man who i'm
sure is very well known to all of you he's professor of fruitology at dubbo
university and has written many books on the subject of tropical fruit
so without further ado i'd like to introduce our keynote speaker dr sam
erics thank you denise
the honourable judith bryant minister for trade professor eric vogel professor
of economics at wagga university distinguished guests ladies and
gentlemen today's topic why bananas are bent
is a very significant one in terms both of international trade and culture
in thinking about the topic i felt it would be appropriate to address briefly
the history of bananas and banana farming the many qualities of bananas
both positive and negative and of course examine the uses of the
banana but first
let me tell you a story about a banana ladies and gentlemen i hope i've been
able to clear up a few misconceptions and leave you with some new ideas about
how we might view bananas in the future we've seen in looking at their history
that bananas have a significant role in many cultures
i've also noted their positive nutritional qualities
and in addressing the main question why bananas are bent we've learned that the
reasons are many and complex madam chair thank you for the