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recommendation of a friend only a few said they relied on |
advertising let's move on to the conclusions |
the first one is that it's very important that |
salespeople on the floor know about our products |
another is that after sales service is critical |
people who experience good after sales service are more likely to recommend a |
brand and finally |
advertising it's expensive so we need to make sure |
we're getting results so i'd like to end with a summary of |
what i've looked at today and some recommendations |
the figures show that sales are strongly seasonal and that customers depend on |
good information on the showroom floor so i'd like to recommend we concentrate |
on discounting in the off seasons and spend more time on briefing our sales |
representatives that's all i have for now |
are there any questions you mentioned that the sales figures |
may also reflect economic trends can you expand on that |
well we are always going to depend on the economy |
as i understand it we can look forward to an improvement this year |
does that answer your question are you saying we're in for a period of |
growth well i'm afraid that's a bit outside my |
area of expertise but that's what the papers are suggesting |
if you believe it you suggested that we might be spending |
too much on advertising can you clarify that |
it's hard to quantify without better data |
sorry could you repeat that |
we don't have the figures to really know how effective our advertising is |
in my experience you can't do without advertising |
time for one last question i have one yes john |
is it time for coffee okay we'll wrap up now |
thank you for your input everyone thank you |
wilson wilson can i help you yes this is lynn chan from acme appliances i'd like |
to speak to mr wilson if he's available please would that be mr wilson senior or |
mr wilson jr mr wilson senior i'll just see if he's available hold the |
line please [Applause] |
it's a lynn chan from acme i'm sorry mr wilson's in a meeting at |
the moment may i take a message yes could you ask him to phone me please |
my number is two three double one five six five four i'm sorry |
i didn't catch your name lin chan acme appliances let me check |
the number two three double one five six five four that's right |
i'll pass that message on thank you thanks bye |
acme appliances lynn chan speaking this is tom wilson returning your call |
ah yes mr wilson thanks for calling back i wanted to set up a meeting with you to |
discuss your requirements for next year yes certainly how about uh |
thursday at 2 30. that would be fine |
okay i look forward to seeing you then thursday 2 30. see you then goodbye |
goodbye hello lin chan sales manager for |
national sugar and my associate john martin very pleased to meet you i'm |
victor tang and this is my legal advisor sue panet i hope you had a pleasant |
flight over yes we did thanks are you staying for a few days unfortunately we |
need to get back to manila tomorrow well we'd better get down to business |
mr tang to start off with i just want to say we believe we can offer you a very |
good deal and come up with a win-win result well from our point of view we |
see it as an exploratory tool testing the water you might say we don't intend |
to reach any agreements at this meeting in any case we would need to run it past |
our board first you haven't heard our terms yet you may find them hard to |
resist of course we understand you need time to |
consider any offer my first priority is to keep the negotiations open |
what's your proposal ms chen we're prepared to offer a very |
attractive price for a minimum sale in exchange for a two-year contract john |
will clarify the terms so that's our offer we believe it's a |
fair one with advantages for both sides yes well we're prepared to consider your |
offer miss chant if you can accept some conditions |
and subject to consideration by the board |
what are the conditions well firstly the price you're proposing |
would that be variable depending on currency fluctuations |
the issue is that we're in an unstable environment at the moment |
the exchange rate could affect us negatively |
us too true |
but the problem is that we're tied to the u.s dollar we could consider hedging |
against currency in both directions that would be acceptable |
another problem we may have is that of supply |
our customers often need supply at short notice if we do get large orders we need |
to guarantee delivery so we need the stockpile |
the difficulty there is the capital outlay |
how would you feel about a partial offset against our sales you mean alone |
i suppose so would you be agreeable to a deferred |
payment we can provide security of course |
i think that would be acceptable unfortunately i would need to get board |
approval for it of course |
then i think we might have a deal in principle |
time to celebrate our keynote speaker is a man who i'm |
sure is very well known to all of you he's professor of fruitology at dubbo |
university and has written many books on the subject of tropical fruit |
so without further ado i'd like to introduce our keynote speaker dr sam |
erics thank you denise |
the honourable judith bryant minister for trade professor eric vogel professor |
of economics at wagga university distinguished guests ladies and |
gentlemen today's topic why bananas are bent |
is a very significant one in terms both of international trade and culture |
in thinking about the topic i felt it would be appropriate to address briefly |
the history of bananas and banana farming the many qualities of bananas |
both positive and negative and of course examine the uses of the |
banana but first |
let me tell you a story about a banana ladies and gentlemen i hope i've been |
able to clear up a few misconceptions and leave you with some new ideas about |
how we might view bananas in the future we've seen in looking at their history |
that bananas have a significant role in many cultures |
i've also noted their positive nutritional qualities |
and in addressing the main question why bananas are bent we've learned that the |
reasons are many and complex madam chair thank you for the |
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