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agencies, our Hosts, guests, and data privacy and security regulators
could perceive such disclosure as a failure by us to comply with data
privacy and data security policies, notices, and laws, which could
result in proceedings or actions against us in the same or other
jurisdictions. Conversely, if we do not provide the requested
information to government agencies due to a disagreement, such as on the
interpretation of the law, we are likely to face enforcement action from
such government, engage in litigation, face increased regulatory
scrutiny, and experience an adverse impact on our relationship with
governments or our ability to offer our services within certain
jurisdictions. Any of the foregoing could materially adversely affect
our brand, reputation, business, results of operations, and financial
condition.
Our business also increasingly relies on machine learning, artificial
intelligence, and automated decision making to improve our services and
tailor our interactions with our customers. However, in recent years use
of these methods has come under increased regulatory scrutiny. New laws,
guidance, and/or decisions in this area may limit our ability to use our
machine learning and artificial intelligence, or require us to make
changes to our platform or operations that may decrease our operational
efficiency, result in an increase to operating costs and/or hinder our
ability to improve our services. For example, there are specific rules
on the use of automated decision making under global privacy laws that
require the existence of automated decision making to be disclosed to
the data subject with a meaningful explanation of the logic used in such
decision making in certain circumstances, and safeguards must be
implemented to safeguard individual rights, including the right to
obtain human intervention and to contest any decision. Further,
California recently introduced a law requiring disclosure of chatbot
functionality and more US states are contemplating similar laws.
Any failure or perceived failure by us to comply with consumer
protection, data privacy or data security laws, rules, and regulations;
policies; or enforcement notices and/or assessment notices (for a
compulsory audit) could result in proceedings or actions against us by
individuals,
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consumer rights groups, government agencies, or others. We may also face
civil claims including representative actions and other class action
type litigation (where individuals have suffered harm), potentially
amounting to significant compensation or damages liabilities, as well as
associated costs, and diversion of internal resources. We could incur
significant costs in investigating and defending such claims and, if
found liable, pay significant damages or fines or be required to make
changes to our business. Further, these proceedings and any subsequent
adverse outcomes may subject us to significant negative publicity, and
an erosion of trust. If any of these events were to occur, our business,
results of operations, and financial condition could be materially
adversely affected.
*If we fail to prevent data security breaches, there may be damage to
our brand and reputation, material financial penalties, and legal
liability, along with a decline in use of our platform, which would
materially adversely affect our business, results of operations, and
financial condition.*
There are risks of security breaches both on and off our systems as we
increase the types of technology we use to operate our platform,
including mobile apps and third-party payment processing providers, and
as we collaborate with third parties that may need to process our Host
or guest data or have access to our infrastructure. The evolution of
technology systems introduces ever more complex security risks that are
difficult to predict and defend against. Further, there has been a surge
in widespread cyber-attacks during the COVID-19 pandemic. The increase
in the frequency and scope of cyber-attacks during the COVID-19 pandemic
has exacerbated data security risks. An increasing number of companies,
including those with significant online operations, have recently
disclosed breaches of their security, some of which involved
sophisticated tactics and techniques allegedly attributable to organized
criminal enterprises or nation-state actors. While we take measures to
guard against the type of activity that can lead to data breaches, the
techniques used by bad actors to obtain unauthorized access, disable or
degrade service, or sabotage systems change frequently and often are
unknown until launched against a target. As such, we may be unable to
anticipate these tactics and techniques or to implement adequate
preventative measures.
Further, with a large geographically disparate employee base, we are not
immune from the possibility of a malicious insider compromising our
information systems and infrastructure. This risk has grown in light of
the greater adoption of remote work. We also have a distributed
community support organization including third-party providers that have
access to personal information and systems. We and other companies in
our industry have dealt with incidents involving such insiders
exfiltrating the personal data of customers, stealing corporate trade
secrets and key financial metrics, and illegally diverting funds. No
series of measures can fully safeguard against a sufficiently determined
and skilled insider threat.
In addition, bad actors have targeted and will continue to target our
Hosts and guests directly with attempts to breach the security of their
accounts or management systems, such as through phishing attacks where a
third party attempts to infiltrate our systems or acquire information by
posing as a legitimate inquiry or electronic communication, which are
fraudulent identity theft schemes designed to appear as legitimate
communications from us or from our Hosts or guests, partners, or
vendors. We have seen many instances of our Hosts and guests falling