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agencies, our Hosts, guests, and data privacy and security regulators
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could perceive such disclosure as a failure by us to comply with data
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privacy and data security policies, notices, and laws, which could
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result in proceedings or actions against us in the same or other
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jurisdictions. Conversely, if we do not provide the requested
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information to government agencies due to a disagreement, such as on the
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interpretation of the law, we are likely to face enforcement action from
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such government, engage in litigation, face increased regulatory
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scrutiny, and experience an adverse impact on our relationship with
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governments or our ability to offer our services within certain
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jurisdictions. Any of the foregoing could materially adversely affect
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our brand, reputation, business, results of operations, and financial
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condition.
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Our business also increasingly relies on machine learning, artificial
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intelligence, and automated decision making to improve our services and
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tailor our interactions with our customers. However, in recent years use
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of these methods has come under increased regulatory scrutiny. New laws,
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guidance, and/or decisions in this area may limit our ability to use our
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machine learning and artificial intelligence, or require us to make
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changes to our platform or operations that may decrease our operational
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efficiency, result in an increase to operating costs and/or hinder our
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ability to improve our services. For example, there are specific rules
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on the use of automated decision making under global privacy laws that
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require the existence of automated decision making to be disclosed to
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the data subject with a meaningful explanation of the logic used in such
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decision making in certain circumstances, and safeguards must be
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implemented to safeguard individual rights, including the right to
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obtain human intervention and to contest any decision. Further,
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California recently introduced a law requiring disclosure of chatbot
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functionality and more US states are contemplating similar laws.
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Any failure or perceived failure by us to comply with consumer
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protection, data privacy or data security laws, rules, and regulations;
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policies; or enforcement notices and/or assessment notices (for a
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compulsory audit) could result in proceedings or actions against us by
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individuals,
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consumer rights groups, government agencies, or others. We may also face
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civil claims including representative actions and other class action
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type litigation (where individuals have suffered harm), potentially
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amounting to significant compensation or damages liabilities, as well as
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associated costs, and diversion of internal resources. We could incur
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significant costs in investigating and defending such claims and, if
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found liable, pay significant damages or fines or be required to make
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changes to our business. Further, these proceedings and any subsequent
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adverse outcomes may subject us to significant negative publicity, and
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an erosion of trust. If any of these events were to occur, our business,
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results of operations, and financial condition could be materially
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adversely affected.
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*If we fail to prevent data security breaches, there may be damage to
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our brand and reputation, material financial penalties, and legal
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liability, along with a decline in use of our platform, which would
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materially adversely affect our business, results of operations, and
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financial condition.*
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There are risks of security breaches both on and off our systems as we
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increase the types of technology we use to operate our platform,
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including mobile apps and third-party payment processing providers, and
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as we collaborate with third parties that may need to process our Host
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or guest data or have access to our infrastructure. The evolution of
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technology systems introduces ever more complex security risks that are
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difficult to predict and defend against. Further, there has been a surge
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in widespread cyber-attacks during the COVID-19 pandemic. The increase
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in the frequency and scope of cyber-attacks during the COVID-19 pandemic
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has exacerbated data security risks. An increasing number of companies,
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including those with significant online operations, have recently
|
disclosed breaches of their security, some of which involved
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sophisticated tactics and techniques allegedly attributable to organized
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criminal enterprises or nation-state actors. While we take measures to
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guard against the type of activity that can lead to data breaches, the
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techniques used by bad actors to obtain unauthorized access, disable or
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degrade service, or sabotage systems change frequently and often are
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unknown until launched against a target. As such, we may be unable to
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anticipate these tactics and techniques or to implement adequate
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preventative measures.
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Further, with a large geographically disparate employee base, we are not
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immune from the possibility of a malicious insider compromising our
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information systems and infrastructure. This risk has grown in light of
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the greater adoption of remote work. We also have a distributed
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community support organization including third-party providers that have
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access to personal information and systems. We and other companies in
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our industry have dealt with incidents involving such insiders
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exfiltrating the personal data of customers, stealing corporate trade
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secrets and key financial metrics, and illegally diverting funds. No
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series of measures can fully safeguard against a sufficiently determined
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and skilled insider threat.
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In addition, bad actors have targeted and will continue to target our
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Hosts and guests directly with attempts to breach the security of their
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accounts or management systems, such as through phishing attacks where a
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third party attempts to infiltrate our systems or acquire information by
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posing as a legitimate inquiry or electronic communication, which are
|
fraudulent identity theft schemes designed to appear as legitimate
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communications from us or from our Hosts or guests, partners, or
|
vendors. We have seen many instances of our Hosts and guests falling
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