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4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Relational Database [Answer]
Data Storage
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Query [Answer]
Data Extraction and Transfer
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Star Data Warehouse Structure [Answer]
Data Storage
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] ETL [Answer]
Data Extraction and Transfer
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] predictive modeling [Answer]
Data Analysis
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] OLAp Cube [Answer]
Data Analysis
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Data Mining [Answer]
Data Analysis
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Order of ETL [Answer]
Choose Operational Database Extract operational relational database Transform operational database table into data warehouse table Load data warehouse dimensional table Use data warehouse dimensional table
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Long ranged, unstructured decisions with a high degree of ambiguity are called? [Answer]
Strategic decisions
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Decisions typically related to ongoing business activities are considered? [Answer]
Routine operating decisions
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Semistructured decisions that are typically short term in nature and impact one year or less are considered [Answer]
Tactical Decisions
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A business intelligence technique that uses mathematical algorithms to predict future trends is [Answer]
predictive modeling
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A business intelligence technique used on relatively unstructured data such as emails is called [Answer]
Text mining
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A business Intelligence technique used to search social networking sites for customer preferences would be reffered to as [Answer]
Web mining
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A business intelligence technique used to search data stored in a data warehouse using mathematical algorithms to find patterns, trends, and relationships among data is referred to as [Answer]
Data Mining
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A step-by-step solution to a problem [Answer]
Algorithm
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Each spreadsheet is assigned a unique identifier [Answer]
Spreadsheet Identifier
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Identifying users by analyzing their personal attributes, such as face recognition [Answer]
Biometrics
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Software generally located on a routing device to monitor network traffic and prevent unauthorized access is [Answer]
Firewall
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] An area between the enterprise's first firewall to the outside world and the next firewall is called [Answer]
DMZ
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A computer located in the DMZ with attractive but irrelevant data to distract and catch hackers would be [Answer]
Honeypot
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The level of variation an enterprise is willing to accept in attaining objectives [Answer]
Risk Tolerance
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The amount of risk an enterprise is willing to accept pursuing value is [Answer]
RIsk Appetite
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] When an enterprise evaluates the extent to which events would impact its ability to achieve objectives, it is conducting [Answer]
Risk Assessment
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] Adding Impact and likelihood columns to a spreadhseet to evaluate risk associated with its use is: [Answer]
Risk Assessment
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A policy of reconciling a bank statement to within $5 of balancing is an example of [Answer]
Risk Tolerance
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The likelihood of an event occuring using qualitative measures, such as high, medium, or low [Answer]
possibility
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The possibility that an event will occur and negatively impact the entity's ability to achieve its stated objectives [Answer]
Risk
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The likelihood of an event occuring using quantitative measures, such as percentages [Answer]
probability
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A document that records changes [Answer]
Change Log
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The possibility or probability that a potential event will occur [Answer]
Likelihood
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] A document that records user access [Answer]
User Log
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] The process of determining events that effect an enterprise's ability to attain its objectives [Answer]
Event Identification
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
4c8affcc_lashcards_about_ACC_340___GVSU__Answer
[Question] the effect that an event will have on the enterprise's ability to achieve its objectives if the event occurs [Answer]
Impact
[]
Flashcards about ACC 340 - GVSU
Answer
http://www.studystack.com/flashcard-1252845
9/1438042990611.52_20150728002310-00041-ip-10-236-191-2_726473198_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] what dimensions are relevant in segmenting the market? [Answer]
demographic, psychographic, behavioral and others
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] how concentrated the population is in a particular area [Answer]
population density
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] movement of people from rural areas into more industrialized urban areas [Answer]
urbanization
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] believe the customers should be the focus of all business and market activity [Answer]
target marketers
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] widely used measure of national income that is the total market value of all goods and serivces provided in a country's economy in a year by both residnets and nonresidents of that county [Answer]
gross domestic product GDP
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] income that is adjusted to take out the effects of inflation on purchasing power [Answer]
real income
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] what is left of disposable income after paying for necessities [Answer]
discretionary income
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money [Answer]
economic buyers
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] concerned with making the best use of a consumer's time and money, as the consumer judges it [Answer]
economic needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] economy of purchase or use [Answer]
economic need
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] efficiency in operation or use [Answer]
economic need
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] improvement of earnings [Answer]
economic need
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] convenience [Answer]
economic need
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] basic forces that movitvate a person to do something [Answer]
needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] "needs" that are learned during a person's life [Answer]
wants
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] strong stimulus that encourages action to reduce needs [Answer]
drive
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] concerned with biological needs, food liquid, rest and sex [Answer]
phsiological needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] concerned with love friendship status and esteem, things that invovle a person's interaction with others [Answer]
social needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] concerned with protectio and physical well being, health, security medicine and excercise [Answer]
saftey needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] concerned with an individual's need for personal satisfaction, self esteem, accomplishment, fun freedom and relaxation [Answer]
personal needs
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] how we gather and interpret information for the world around us [Answer]
perception
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a change in a person'sthought processes caused by prior experience [Answer]
learning
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] an effort to satisfy a drive [Answer]
response
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] of the learning process occurs when the response is follwed by satisfaction, that is, reduction in the drive [Answer]
reinforcement
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] person's point of view toward something [Answer]
attitude
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a person's opinion about something [Answer]
belief
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] an outcome or event that a person anticipates or looks forward to [Answer]
expectation
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] group of peopel who have approximately equal social position as viewed by others in the society [Answer]
social class
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] people to whom an individual looks when forming attitudes about a praticular topic [Answer]
reference group
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] person who influences others [Answer]
opinion leader
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] whole set of beliefs, attitudes and ways of doing things of reasonable homogeneous set of people [Answer]
culture
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] when they put much effort into deciding how to satisfy a need [Answer]
extensive problem solving
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] used by consumbers when some effort is required in deciding the best way to satisfy a need [Answer]
limited problem solving
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] when he or she regularly selects a particular of satisfying a need when it occurs [Answer]
routinized response behavior
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] purchases that have little importance or relevance for the customer [Answer]
low-involvement purchases
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] felling of uncertainty about whether the correct decision was made [Answer]
dissonance
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] the steps individuals go thrgouh on the way to accepting or rejecting a new idea [Answer]
adoption process
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] any buyers who buy for resale or to produce other goods and services [Answer]
business and organizational customers
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] written or electronic description of what a frim wants to buy [Answer]
purchasing specifications
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] way for a supplier to document its quality procedures according to internationall recognized standards [Answer]
iso 9000
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] buying specialist for their employers [Answer]
purchasing managers
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] several people share in making a purchase decision, perhaps even management [Answer]
multiple buying influence
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] all the people who participate in or influence a purchase [Answer]
buying center
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] formal rating of suppliers on all relevant areas of performance [Answer]
vendor analysis
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a request to buy something [Answer]
requisition
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] when an organization has a new need and the buyer wants a great deal of information [Answer]
new task buying
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a routine repurchase that may have been made many times before [Answer]
straight rebuy
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] the in-between process where some review of the buying situation is done, though not as much as in new task buing or as little as in straight rebuys [Answer]
modified rebuy
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] terms of sale offered by different suppliers in response to the buyers purchase specifications [Answer]
competitive bid
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] reliably getting products there just before the customer needs them [Answer]
just in time delivery
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] agreeing to a contract that allows for changes in the purchase arrangements [Answer]
negotiated contract buying
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] contract with an outside firm to produce goods or services rather than to produce them internally [Answer]
outsource
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] codes use to id groups of firms in similar lines of business [Answer]
Noth American Industry Clasification System NAICS
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a buyer has budget funds that he can spend during the current time period [Answer]
open to buy
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] independent buying agents who work in central markets for several retailer or wholesaler cusotmers based in outlying areas or other countryies [Answer]
resident buyers
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a law passed by the US congress in 1977 that prohibits us firms from paying bribes to foreign officials [Answer]
foreign corrupt practices act
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] procedures to develp and analyze new information to hlep marketing managers make decisions [Answer]
marketing research
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] an organized way of continually gathering, accessing and analyzing information that marketing managers need to make decisions [Answer]
marketing inforamtion systm MIS
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a place where databases are stored so that they are available where needed [Answer]
data warehouse
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] system for linking computers within a company [Answer]
intranet
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] computer program that helps a marketing manager find inofmraiton that is needed [Answer]
search engine
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] comptuer display of up to the minute data is an easy to read format customized to the manager's area of responsiblity [Answer]
marketing dashboard
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] statemt of relationships among marketing variables [Answer]
marketing model
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] a decision making approach hat focuses on being objective and orderly in testing ideas before accpeting them [Answer]
scientific method
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] educated guesses about the relationships between things or about what will happen in the future [Answer]
hypotheses
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json
d0881221_rds_about_Basic_Mkting_5_6_7_8__Answer
[Question] 5 step application of the scientific method that includes, 1. defining the proble, 2. analyzing the situation, 3. getting problem specific data, 4 interpreting the data and 5. solving the problem [Answer]
marketing research process
[]
Flashcards about Basic Mkting 5,6,7,8
Answer
http://www.studystack.com/flashcard-446778
9/1438042990611.52_20150728002310-00256-ip-10-236-191-2_729966689_3.json