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3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] A __________ __________ is a piece of art that has been created by a drawing program such as CorelDRAW or Adobe Illustrator. [Answer] | Vector Graphic | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] Taking a clip art apart is called _____________. [Answer] | Ungrouping | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] When you take a clip art picture in PowerPoint, it becomes a ___________ ___________. [Answer] | Drawing Object | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] Vector graphics are also known as __________ ___________. [Answer] | Object-oriented Pictures | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] A ____________ __________ is a major format to store objects. These are pieces are composed of a series of small dots. [Answer] | Bitmap Graphic | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] A __________, short for picture element, is one dot in a grid. [Answer] | Pixel | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] When you pass work such as art, pictures, or photographs through a scanner, it is said that you are _________. [Answer] | Digitizing | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] A ___________ _________ is the conversion of input, such as the lines in a drawing, into a series of discrete units represented by the binary digits 0 and 1. [Answer] | Digitized Signal | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] Bitmap graphics are also called ___________ ___________. [Answer] | Raster Images | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] Pictures in the Microsoft Clip Organizer that have the file extensions of .jpg, .bmp, .gif, and .png are examples of ___________ ___________ __________. [Answer] | Bitmap object groups | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] What does .jpg stand for? [Answer] | Joint Photographic Experts Group | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] What does .bmp stand for? [Answer] | Windows Bitmap | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] What does .gif stand for? [Answer] | Graphics Interchange Format | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] What does .png stand for? [Answer] | Portable Network Graphics | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
3e029859_rds_about_PowerPoint_Chapter_3__Answer | [Question] The ___________ __________ __________ in the Insert Object dialog box identifies the types of objects you can combine with a clip art picture. [Answer] | Object Type List | [] | Flashcards about PowerPoint Chapter 3 | Answer | http://www.studystack.com/flashcard-270328 | 13/1438042989891.18_20150728002309-00199-ip-10-236-191-2_740696982_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] how college kids study and put that into a product that helps improve studying. Then manufacture and market it. Sounds easy but it took many years. Process of discovering & satisfying consumer needs to create customer value through effective marketing. [Question] | 3m | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] he must design new products. % rule where you can use 15% of your time to do unfunded research. He observed/questioned dozens of students. That’s how he came up with putting a highlighter and post it in one. [Question] | Post it and windorski | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] showed him how the product would feel and took a lot of time. He then used the working model to give him feedback from students [Question] | Non-working Post it models | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] you do these decisions every day! Experience in marketing gives you some expertise in marketing. But good marketing isn’t always easy. Thousands of new products fail in the marketplace. [Question] | You are an expert marketer | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] affects all individuals, organs, industries and countries. Small businesses are the source of the majority of new US jobs. [Question] | Marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] brought together by 3 entrepreneurs which is now part of google. This was a success, but more than ½ of new businesses fail within the first 5 years. Revolutionixed internet’s videos and invention of the year for 2006. It’s edgy and easy for users. [Question] | Youtube | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] knows college kids have great ideas but don’t have the money or know how to get started. Launched Youniversity Ventures to help COLLEGE STUDENTS or first time entrepreneurs with 50-300 thousand $ [Question] | Jawed Kim | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] AMA represents marketing professionals [Question] | American marketing association | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] An activity for creating, communicating, delivering, and exchanging OFFERINGS that BENEFIT the organization, its stakeholders, and society at large. Broader than advertising or personal selling. Stress the importance of the genuine benefits. [Question] | Marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] customers, employees, suppliers, shareholders [Question] | stakeholders | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] the organization, shareholders and society [Question] | who should benefit from marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1) to discover the needs and wants of prospective customers 2) satisfy them [Question] | the serve both the buyers and sellers, marketing seeks | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] individuals buying for themselves and their households AND organizations for their own use (such as manufacturers) or resale (wholesalers and retailers) [Question] | prospective customers | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The trade of things of value between buyer and seller so that each is BETTER OFF after the trade [Question] | Exchange | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] both shapes and is shaped bu its relationship with internal and external groups. FIGURE 1-2. Facilitates relationships, partnerships, alliances with customers, suppliers and other organ. Needs to balance different interests. [Question] | the marketing department in an organization | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1- two or more parties (individuals or organizations) with unsatisfied needs 2- a desire and ability on their part to be satisfied 3- a way for the parties to communicate (free sample in the mail or an item on display) 4- something to exchange [Question] | For marketing to occur, 4 factors are required | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] discovering the needs of prospective customers (they may not know they need something or how to describe what they need). Effective marketing research. Apple personal computer buyers had to be taught and Bell bicycle helmets needed much research. [Question] | first objective in marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1-focus on what the consumer benefit is. look at what they need/want. You must meet the changes that consumers face as time goes by. 2- learn from the past [Question] | Suggestion to make a product last in the long run (from McMath) | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] sanitary and easy to use BUT little kids who use the aerosol can to spray it on bathrooms [Question] | dr care tooth paste | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] delicious and large variety. but freezer temperature differences can cause ice crystals to form and defrost and make it taste less appealing [Question] | hot pockets | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] good for on the go anywhere in the US. but it cost 1000 to install and 28 monthly for limited channels. the antenna was also bad for an overpass [Question] | at&t cruise cast | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] tastes good but some women might not like that it is made for men [Question] | pepsi max | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] when a person feels deprived of basic necessities such as clothing and shelter [Question] | need | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] need that is shaped by a person's knowledge, culture and personality. Good marketing creates an awareness of good products at convenient locations to shape a persons wants. [Question] | want | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] govt and society should protect consumers from unsafe cars and harmful drugs but not candy bars. NO CLEAR CUT ANSWERS which is why there are social issues [Question] | marketing tries to influence what we buy. where does govt come in? | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Meanings are debatable so we will use them interchangeably. FIG 1-3 [Question] | need vs want | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] made up by potential consumers/people with both the desire and ability (authority, time and money)to buy a specific offering. All markets are ultimately people. You can buy an idea like getting blood work done to lead to another action. [Question] | Market | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] One or more specific groups of potential consumers toward which and organization directs its marketing program. [Question] | Target Market | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] must develop a complete marketing program to reach consumers by using the four Ps come up by Professor McCarthy [Question] | marketing manager | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The marketing manager's CONTROLLABLE factors: (1) Product, (2) price, (3) promotion, and (4) place USED TO SOLVE A MARKETING PROBLEM [Question] | Marketing Mix | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] good, service or idea to satisfy consumer needs [Question] | Product | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] what is exchanged for the product [Question] | price | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] a means of communicating between the seller and the buyer [Question] | promotion | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] a means of getting the product to the consumer [Question] | place | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Not the marketing mix, but the forces beyond their control, including (1) social, (2) economic, (3) technological, (4) competitive, (5) regulatory forces. Some marketing professionals treat environmental forces as out of their control, some don't [Question] | Environmental Forces | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] what consumers want and need, changing technology, the state of the economy if it is expanding or contracting, actions that competitors take, government restrictions. they are ACCELERATORS or BRAKES on marketing. [Question] | Environmental Forces Examples | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] by forward looking, action oriented firms that affect some Environmental Forces. EX achieving technological/competitive breakthroughs. [Question] | Environmental Forces that are controllable | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] causes restructuring of industries/businesses. Many focus on "customer value" [Question] | Intense competition | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] gaining loyal customers by providing unique value. NOW we must understand how a firm's customers perceive value and then creating that value. They are more likely to repurchase more over time. [Question] | essence of successful marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] How firms gain loyal customers. Now efforts are made to understand this combination of benefits received by targeted market, including quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. [Question] | Customer Value | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] by being all things to all people. RATHER you have to find ways to build long term customer relationships to targeted markets. [Question] | Firms cannot succeed | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1- best price (walmart, SW airlines, Costco) 2- best product (starbucks, nike, j&j) 3- best service (home depot and marriot) [Question] | Outstanding Customer Value through | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Hallmark of developing and effective customer relationships, linking the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. Also links other vital stakeholders [Question] | Relationship Marketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] when there is personal ongoing communication between individuals both in the selling and buying organizations. (but this is UNTENABLE because internet makes these connections hardr) It and cutting edge manufacturing makes things you want faster and easier [Question] | Relationship Marketing is more Effective | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. A trial and error process. favorable by buying vice versa. to be effective organ, this must be continuous. [Question] | Marketing Program | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 3M strategy and marketing program [Question] | READ PG 14 | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1- production era 2- sales era 3- marketing concept era 4- customer relation era [Question] | stages of a firm | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] up until the 1920s. Goods were scarce and buyers were willing to accept virtually any goods that were available and make due with them [Question] | production era | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] 1920s-1960s where manufacturers found that you could produce more goods than buyers could consume. competition grew and you had more salespeople to find new buyers. [Question] | sales era | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] originated in 1950s, when manufacturers could provide more than could be consumed. Idea that organization should (1) strive to satisfy the needs of consumers (2) trying to achieve the organization's goals [Question] | Marketing Concept | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Implementation of the marketing concept. Focuses efforts on (1) continuously collecting information about customer's needs and (2) sharing info across departments to (3) create customer value. Resulted in customer relationship era. GM, Toyota, Mariott [Question] | Marketing Orientation | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace. $$ comp failed when target market not identified. [Question] | Customer relationship management (CRM) | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Foundation of CRM, the internal response customers have to the organization and its offering, includes both direct and indirect contact. [Question] | Customer Experience | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The customer's contacts with the seller through buying, using, and obtaining service. Part of customer experience [Question] | Direct contact | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Unplanned touches with the company through word-of-mouth comments from other customers, reviewers, and news reports. [Question] | ndirect Contact | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] shows how important customer experience is. [Question] | Disconnect between what companies think they are providing and what customers say they are receiving | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] shifted from an emphasis on producers interests to consumers interests. Also consider social/environmental consequences. [Question] | society's expectations of marketers have change | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] many companies have a code of ethics to assist managers [Question] | Ethics | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Organization should satisfy the needs of consumers in a way that provides for society's well-being. Help solve practical needs of society. Something can be more expensive but it can turn out that it won't rust/scratch. DIRECTLY RELATED TO MACROMARKETING [Question] | Societal Marketing Concept | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The study of the aggregate flow of a nation's goods and services to benefit society. Addresses broad issues such as whether marketing costs too much, whether advertising is wasteful, and what resource scarcities and pollution side effects [Question] | Macromarketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] how an organization directs its marketing activities and allocates its resources to benefit its customers. THIS IS THIS BOOK [Question] | Micromarketing | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] every organization markets. individuals like politicians, non profits and manufacturers [Question] | Who markets | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] goods, services and ideas. [Question] | what is marketed | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] physical objects that satisfy consumer needs [Question] | goods | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] intangible items such as flights or museums [Question] | services | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] thoughts about concepts actions or causes. Most often marketed by non profits or the government. [Question] | ideas | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] People who use the goods and services purchased for a household [Question] | Ultimate consumers | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] Manufactures, wholesalers, retailers, and governmental agencies that buy goods and services for their own use or for resale. [Question] | Organizational buyers | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] -consumers who buy -organizations who sell -society as a whole Competition ensures that you will find value from the best products, lowest prices or exceptional service. Provides jobs and higher standard of living [Question] | who benefits? three specific groups: | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] UTILITY [Question] | how do consumers benefit | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The benefits or customer value recieved by users of the product. This utility is the result of the marketing excahnge process and the way society benefits from marketing. There are four different utilities: Form, place, time, and possession. [Question] | Utility | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] production of good or service [Question] | Form Utility | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] having the offering available where consumers need it [Question] | Place utility | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] having the offering available when needed [Question] | Time Utility | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
e069a18f_Flashcards_about_MKT_Chapter_1__Question | [Answer] The value of making an item easy to purchase through the provision of credit cards or financial arrangements [Question] | Possession Utility | [] | Flashcards about MKT Chapter 1 | Question | http://www.studystack.com/flashcard-950227 | 13/1438042992543.60_20150728002312-00069-ip-10-236-191-2_744193957_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Twelfth Amendment [Definition] | An amendment to the Constiution, adopted in 1804, that specifies the separate election of the president and vice president by the electoral college | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Chief of State [Definition] | role of th epresident as ceremonial head of the government | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Chief Executive [Definition] | role of the president as head of the executive branch of the government | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Civil Service [Definition] | collective term for the body of employees working for the government | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Appointment Power [Definition] | authority vested in the president to fill a governmetn office or position | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Commander in Chief [Definition] | role of the president as supreme commander of the military forces of the United States and of the state National Guard units when they are called into federal service | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Wars Powers Resolution [Definition] | law passed in 1973 spelling out the conditions under which the president can commit troops without congressional approval | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Advice and Consent [Definition] | power vested in the U.S. Senate by the Constitution to give its advice and consent to the president on treaties and presidential appointments | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Chief Diplomat [Definition] | role of the president in recognizing foreign governments, making treaties, and making executive agreements | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
d28d80b3_Flashcards_about_Mahoney__Definition | [Term] Diplomatic Recognition [Definition] | president's power, as chief diplomat, to acknowledge a foreign government as legitimate | [] | Flashcards about Mahoney | Definition | http://www.studystack.com/flashcard-8089 | 13/1438042989891.18_20150728002309-00026-ip-10-236-191-2_723826782_3.json |
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