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Attribute substitution: a strategy in which you rely on easily assessed information as a proxy for the information you really need |
Availability heuristic: relying on availability as a substitute for frequency |
Rare events are likely to be well recorded in memory and this makes them more easily available to you, therefore you will overestimate the frequency of those distinctive events and overestimate the likelihood of similar events happening in the future |
Judgments made using the availability heuristic of often accurate but do risk error |
Representativeness heuristic: relying on resemblance/representativeness as a substitute for probability |
We expect each individual to resemble other individuals in a category, but this is not always true (an assumption of homogeneity) |
Types of judgments |
Frequency estimate: an assessment of how often various events have occurred in the past |
Detecting covariation |
Covariation: X and Y covary if X tends to be present whenever Y is, and if X tends to be absent whenever Y is absent |
Illusions of covariation |
Confirmation bias: a tendency to be more alert to evidence that confirms your beliefs rather than to evidence that might challenge them |
When judging covariation, selection of evidence is likely to be guided by confirmation bias |
Base-rate neglect: people often ignore base rates, particularly when in the presence of other diagnostic information, in part due to to attribute substitution |
Base-rate information: information about how frequently something occurs in general |
Dual-process models |
Ways of thinking: type 1, type 2 |
Type 1: fast, easy thinking |
Not always bad thinking, per se, but certainly less accurate |
Type 2: slower, more effortful thinking |
Likely to come into play only if it’s triggered by certain cues and the circumstances are right (require sufficient time and effort) |
The role for chance |
Fast-but-accurate judgments are more likely if the role of random chance is clear in a problem, because people will trust their evidence less and instead pay attention to the quantity of evidence with the idea that a larger set of observations is less vulnerable to chance fluctuations |
Education |
A person’s quality of thinking is dependent on their education; students who learned statistics make better judgments |
Cognitive Reflection Test (CRT): Type 1 thinking performs poorly, Type 2 thinking performs well |
Confirmation and disconfirmation |
Induction: the process through which you make forecasts about new cases based on prior observations |
Deduction: the process in which you start with claims or assertions that you are given and must figure out what follows from those premises |
Confirmation bias |
Reinterpreting disconfirming evidence |
When people encounter information consistent with their beliefs, they’re likely to take the evidence at face value, accepting it without challenge or question |
Belief perseverance: ignoring or denying disconfirming evidence |
Because memory is malleable and holds a wide variety of prior knowledge, people are often able to circumvent disconfirmatory evidence and find some sort of confirmatory evidence |
Logic |
Reasoning about syllogisms |
Errors in logical reasoning happen all the time, particularly when reasoning about syllogisms |
Categorical syllogisms: a type of logical argument that begins with two assertions, each containing a statement about a category |
Valid syllogisms: syllogisms in which the conclusion follows from the premises stated |
Belief bias: if a syllogism’s conclusion happens to be something people believe to be true anyhow, they’re likely to judge the conclusion as following logically from the premises; conversely, if the conclusion is something they believe to be false, they’re likely to reject the conclusion as invalid |
The four-card task |
Conditional statements: “if...then…” statements, in which the first statement provides a condition under which the second statement is guaranteed to be true |
More sophisticated thinking and accurate reasoning can be encouraged with the right framing and content of the four-card task |
Decision making |
Costs and benefits |
Each decision has certain costs and benefits attached to it |
Utility maximization: maximizing the value that you place on a particular outcome |
You ought to make decisions that bring you as much utility as possible |
Framing of outcomes |
Change in how a decision is phrased |
Has a large impact on decision-making |
If the frame casts a choice in terms of losses, decision makers tend to be risk seeking (they prefer to gamble, attracted by the idea that perhaps they’ll avoid the loss) |
If the frame casts a choice in terms of gains, decision makers are likely to show risk aversion (they refuse to gamble, choosing to hold onto what they already have) |
People are similarly influence by the framing of questions and evidence |
Opt-in versus opt-out |
Opt-in decisions: the decision maker must choose to opt in |
Opt-out decisions: the decision maker must choose to opt out |
Leads to higher participation rates than opt-in |
Maximizing utility versus seeing reasons |
Reason-based choice: our goal in decision-making is to make decisions that we feel good about and that we think are reasonable and justified |
Emotion |
Our decisions are powerfully influenced by emotion |
Somatic markers: ways of evaluating your options |
Anticipated events produce bodily arousal |
Orbitofrontal cortex is crucial in our use of somatic markers because this brain region allows you to interpret your emotions |
Predicting emotions |
Affective forecasting: predictions for your own emotions |
Often very inaccurate |
People believe that their current feelings will last longer than they actually do |
People underestimate their ability to adapt |
Research on happiness |
Do people know how to make decisions that make them happy? |
Chapter 14: Conscious Thought, Unconscious Thought |
Consciousness: a state of awareness of sensations or ideas, such that you can reflect on those sensations and ideas, know what it feels like to experience them, and report them to others |
The cognitive unconscious: the broad set of mental activities that you’re not aware of but that make possible your ordinary interactions with the worldy |
We are generally aware of our mental products but unaware of our mental processes |
Memory and perceptual errors are undetectable because the process that brings us a memory/perception is unconscious, so we can’t distinguish genuine recall/sensation from potentially misguided assumption |
Unconscious reasoning: thinking that takes place in the cognitive unconscious |
Unconscious processing can be rather sophisticated; implicit memory influence us without being aware that we’re remembering implicit memories at all; this influence is mediated by a complex process through which we attribute a feeling of fluency to a particular cause |
Unconscious attributions also shape how we interpret and react to our own bodily states |
Mistaken introspections: when the sense of knowing our own thoughts is an illusion |
People can think they know why they act or react in some particular way but be mistake about the actual causes for their behavior |
After-the-fact reconstructions: when people try to explain the reasons behind past thoughts and behavior |
Reconstructions can be correct or incorrect, but in either case, they don’t feel like inferences, rather they feel like remembering our own mental processes |
Unconscious guides to conscious thinking |
Often, we don’t know where our beliefs, emotions, or actions came from |
The cognitive unconscious is a support structure for conscious thoughts, particularly at the “fringe”/”horizon” where it shapes and directs thought |
This is evident in the effects of framing in decision-making and in the effects of sets in guiding problem-solving efforts |
Disruptions of consciousness (further evidence for unconscious processes) |
In cases of blind sight and amnesia, patients seem to have knowledge (gained from perception or memory) but no conscious awareness of that knowledge |
Blind sight: blind patients insist they see nothing but testing reveals that patients can respond with reasonable accuracy to questions about their visual environment |
There may be sections of intact tissue within the brain area that’s been damaged in these patients |
Only one or few of the neural pathways carrying information from the eyeball to the brain may be damaged |
Subliminal perception: people perceive and are influenced by visual inputs that they didn’t consciously perceive |
People are able to integrate subliminal perceptions in conscious assessments |
Consciousness and executive control |
Cognitive unconscious tradeoffs |
The cognitive unconscious allows efficiency but at the cost of flexibility and control |
Subsets and Splits