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And this is other one ?
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i i if you uh if you want to to have more more power on what you do , and uh which channel you want to choose and so on.
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Yeah.
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H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules ,
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Mm hmm hmm hmm.
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they just plug in it
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Yeah
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and they can have all the control they want here.
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Mm.
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We also have this module for uh old people with big buttons , clearly labelled ,
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Hmm.
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and it acts like the previous one ,
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Yeah.
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you just plug in and it works.
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Yeah
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Mm-hmm.
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the i the idea the the conceptual idea is that simplicity and powerful. Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the mm the same powerful functionalities. But in addition with simplicity. So that's the best idea , the cond that that's our uh an innovation um uh i in this uh design here .
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Mm-hmm.
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Okay now we come to other important features that I did not tell you. The first one is the speech recogniser , again it's detachable or add-on. And then we also have security feature for example this here oop
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it's very robust , it doesn't break and the material , what's the material again ?
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The titanium
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Titanium.
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and so it's very uh
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Again uh and the battery life is uh is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want.
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Yeah that's fine.
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Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then um y the other p points are robust and misplacement reminder. So when you finish watching your T_V_ and you the you t you turn off the T_V_ , uh and then there's this message coming out that uh please put that back to the charger , so so that's the or is it
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Okay.
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that's the reminder part. Yeah and um And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define
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Mm hmm hmm hmm.
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so sorry ?
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And then uh because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children. So instead of choosing the channel you are choosing the T_V_ contents of the night. So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature. Yeah. And and for the materials that is cheap to produce I think uh it's quite clear from yeah .
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And also like the and the fancy designs yeah.
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What what's
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Maybe we can improve more on the design but
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Maybe yeah.
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What's the price to p to produce ?
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uh this is the
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Well so the price to produce For uh the simplest one , say we start from four dollars to produce such a device.
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With with with the charge ?
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Uh it's about it The without without the charger
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With the charger ?
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Okay.
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Yeah
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it's about uh well two dollars to produce uh the microphone and speech recognition systems.
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Two dollars for the uh for the add-on modules , and finally three dollars for the charger. So if you uh sum up uh everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two.
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Yeah.
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We don't have charger.
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I think we can use Excel .
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It's about
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We don't have all the options .
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so the total cost if you if you want all the fuct functionalities will be about uh fifteen dollars.
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Charger we don't have charger here either.
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Yeah.
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No it's
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But it's just if you want all functionalities.
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it's below the the the budget.
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Yeah .
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Excuse me ?
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It's below the bu the budget.
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Yeah it's a nice input
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We
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but we have an other inputs from the l public demands.
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I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu
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Yeah.
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Yeah.
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I think we can just go to my presentation then. We can wind up. Or we could uh come to some f uh final conclusions.
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So the marketing made an evaluation criteria and these were some of the findings , and uh in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and uh very handy to hold.
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Mm.
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And the second thing is it should be much more technologically innovative.
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Of course in that we could put L_C_D_ or recognition to be more technologically innovative. And the third one is easy to use.
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Mm.
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Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons.
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Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like.
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Spongy spongy. Mm mm.
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So I think it should be much more customised to make a different uh shapes.
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Mm mm.
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And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy.
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But the the problem is that uh is it robust to mishandling ?
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Okay.
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We have you should find a material that is robust at the same time spongy .
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A sponge.
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Yeah so uh so finally we have these three criterias.
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Spongy .
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One is fancy look , second is innovative , and third is easy to use.
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So these are the f uh three criteria on which we are going to build our remote.
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Mm-hmm.
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So and we have an evaluation criteria for each one of these ,
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Hmm.
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say that we have a seven point scale , from one to seven ,
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Mm-hmm.
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and for each of the product you could just give me the scale according to this.
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Mm.
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So now you have with L_C_D_ and without L_C_D_ ,
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Mm.
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so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks uh it doesn't look much fancy , then you could just tell me seven. So
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So
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We can make our study on this and
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so is the e evaluation depending on us or other users ?
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No no we have you have designed two products now ,
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Yeah.
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