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false | On the desktop. | QMSum_51 |
false | I just tried that. My documents , computer. | QMSum_51 |
false | AMI. | QMSum_51 |
false | My compu Ah oh here it is , yes. | QMSum_51 |
false | AMI should for | QMSum_51 |
false | Okay , fine. Save. Okay good , so that's the good news. We gonna be popular. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | Um. So that uh I think financing was pretty simple. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
true | Now we would like to have a presentation by the marketing expert on production evaluation. | QMSum_51 |
false | Okay , I'll take my file down so you can bring it up. 'Kay should be able to get it now. 'Kay , why don't you move just to the next slide right away. | QMSum_51 |
false | You wanna go to the next slide ? | QMSum_51 |
false | Yeah right away. | QMSum_51 |
false | Okay. | QMSum_51 |
false | Okay , well uh obviously my method for uh s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of. | QMSum_51 |
false | Okay. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | We can't accept every suggestion of course , but maybe we just need to get a few. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any. | QMSum_51 |
false | Mm-hmm. Mm. | QMSum_51 |
false | So we have to get some input from those people. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it. Um , next slide please. Okay , now the things that I was thinking and th my wish list has really been realised in this prototype. I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that. The size is small , the colour's bright and warm which is what we wanted. We wanted the feel to be as soft as possible , we'll have the soft buttons | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice. And functionality I put last on my list because people aren't going to use it before they buy it. | QMSum_51 |
false | So paradoxically the other features , in other words , the look , the feel um and the shape , that's what people are gonna get in the store. | QMSum_51 |
false | Fee selling. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | They don't have a television in the store , they can't play with it. | QMSum_51 |
false | Yes. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | Um so they'll be our main selling points. So um th those have been fulfilled by your prototype and go ahead to the next slide please. Okay , so um the shape um I think is a a one. That's really , really excellent shape. The size is small um and th these points are in the importance for the , for the marketing , these aren't i in how I feel. I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven. I think we're sort of right in the middle as far as c other competitors. | QMSum_51 |
false | Okay. | QMSum_51 |
false | And our colour I think is great. The colours are bright and warm and we really do great job there. And given um the constraints that we had I think we got it as soft as possible. And then functionality um I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality. | QMSum_51 |
false | Okay. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | So I think that basically we've got a great product and we can get off and running with it. | QMSum_51 |
false | Um I just realised one thing. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | In the financing there was no room for our voice recogniser. | QMSum_51 |
false | Yes. | QMSum_51 |
false | Yes. | QMSum_51 |
false | Ah. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | And uh I don't know how we can evaluate that or how we can include that , too. | QMSum_51 |
false | Well , um we had what , eight eight euros twenty as our cost ? | QMSum_51 |
false | Eight , eight twenty , yes. | QMSum_51 |
false | Eight twenty so | QMSum_51 |
false | And so we've got we've still got four euros to go to spend. | QMSum_51 |
false | We have um four euros , yeah | QMSum_51 |
false | I mean maximum we have another four point three euros I mean four thirty. | QMSum_51 |
false | Mm-hmm. Well um that's | QMSum_51 |
false | But I mean we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
false | So um we just have to beware of that. I mean and know whether the four thirty will really cover that. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality. | QMSum_51 |
false | Yeah . | QMSum_51 |
false | So we're just gonna have to settle for whatever quality that will buy us. | QMSum_51 |
false | Yeah , | QMSum_51 |
false | Yes , yes. | QMSum_51 |
false | yeah. | QMSum_51 |
false | And um it may not be the greatest quality but it may sell anyway. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | Yeah , still. | QMSum_51 |
false | As we've seen with so many of these kinds of products. | QMSum_51 |
false | Yeah. | QMSum_51 |
false | I'm sorry to interrupt then but I just uh recog I just remembered that there was no that that was not um included uh that there was no room for any special features , okay ? | QMSum_51 |
false | Included , yeah. Hmm , | QMSum_51 |
false | Yeah mm. | QMSum_51 |
false | hmm | QMSum_51 |
false | So to beware of that. You wanna go to this next slide , marketing expert ? | QMSum_51 |
false | Uh , well I isn't this my last slide ? | QMSum_51 |
false | I dunno. | QMSum_51 |
false | Maybe. | QMSum_51 |
false | Yes it is. Mm-hmm. | QMSum_51 |
false | Go ahead. I think that was my last slide , yeah. Um. Mm okay. And I'm supposed to present this scale on the whiteboard. Um and we're supposed to talk about those things as a team now , so if you put my last slide back up there. | QMSum_51 |
false | Oh. | QMSum_51 |
false | I'm sorry I've um forgot to do that , um. | QMSum_51 |
false | Why ? Wh why you need that up ? | QMSum_51 |
false | Hmm ? Well because I can't remember what I put on there. Okay. | QMSum_51 |
false | Now I'm supposed to see how long my leash is here. | QMSum_51 |
false | I think you can make it there. | QMSum_51 |
false | Mm 'kay. You ready. So now we're all supposed to say what we think. Um okay so on shape I gave it a one. Wait what would you ra uh one being good and seven being the worst. | QMSum_51 |
false | Worse , okay. | QMSum_51 |
false | Um what do you think the shape is ? | QMSum_51 |
false | One. | QMSum_51 |
false | One , okay , and Be Betsy ? | QMSum_51 |
false | Yes I think uh shape is one. | QMSum_51 |
false | Yeah , even my yeah , shape is one. | QMSum_51 |
false | Okay , uh-huh one , okay. And how about on size ? On size | QMSum_51 |
false | You you gave it a four. | QMSum_51 |
false | I gave it a four , yeah , I feel it's just average. | QMSum_51 |
false | Um , I dunno. I think I would give it at least a two. | QMSum_51 |
false | Okay. | QMSum_51 |
false | One. | QMSum_51 |
false | Mm-hmm. | QMSum_51 |
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