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(as Herb Brooks) One game. If we played them 10 times, they might win nine. But not this game, not tonight. Tonight we skate with them. Tonight we stay with them, and we shut them down because we can. | (as herb brooks) one game, if we played them 10 times, they might win nine but not this game not tonight tonight we; skate with them, tonight we stay with them and we, shut them down because. we | (as Herb Brooks) One game If we played them 10 times, they might win nine But not this game not tonight Tonight, we skate with them Tonight we stay with them and we shut them down because, we | (as herb brooks) one game. if we played them 10 times, they might win nine. but not this game, not tonight. tonight we skate with them. tonight we stay with them, and we shut them down because we can. |
Because - ah, it's just - and it... | because - ah, it's just - and | Because - ah it's just - and | because - ah, it's just - and it... |
I get goose I was at that game. | i get goose i was at that | I get goose I. was at that | i get goose i was at that game. |
You were - you were in Lake Placid? | you were - you were in. lake | You were - you were in Lake | you were - you were in lake placid? |
I was there. I was in Lake Placid. | i was there i was. in lake | I was there I was in, Lake | i was there. i was in lake placid. |
Holy Moses. | holy | Holy | holy moses. |
Yes. | yes. |
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Well, that's another discussion. | well that's another | Well that's another | well, that's another discussion. |
That's another discussion. But, I mean, he's got the accent, that little touch of Minnesota there. | that's another discussion but i mean. he's. got the accent that, little touch of minnesota | That's another. discussion But, I mean he's got the accent that little touch of Minnesota | that's another discussion. but, i mean, he's got the accent, that little touch of minnesota there. |
Yeah. And what was - and he also underplays it, and it's very Herb Brooks. Don't forget one of the - in one of the classiest moves in the history of sports, when they won that game, Herb Brooks left the ice. He did not go on and celebrate with them. He said that was their moment. | yeah and what was - and he also underplays it and it's very herb brooks don't forget one of the - in one of the classiest moves in the history of sports when they won that, game herb brooks left the ice he did not go on, and celebrate with, them he said that was their | Yeah And, what. was - and he also, underplays it and it's very Herb Brooks, Don't forget one of the - in one of the classiest moves in the history of. sports when they won that game Herb; Brooks left the ice He did not go on and celebrate with them. He said that was their | yeah. and what was - and he also underplays it, and it's very herb brooks. don't forget one of the - in one of the classiest moves in the history of sports, when they won that game, herb brooks left the ice. he did not go on and celebrate with them. he said that was their moment. |
Yup. | yup. |
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And this was just so no-BS, just - look at the time he took. It's a great pep speech. You and Mimi(ph) have great taste. | and this was just so no-bs just, - look at, the time he took it's a great. pep speech you and mimi(ph) have great, | And this was just so no-BS just - look at, the time he took It's a great pep speech You and Mimi(ph) have great | and this was just so no-bs, just - look at the time he took. it's a great pep speech. you and mimi(ph) have great taste. |
Oh, well, how about you? What's your favorite pep talk? | oh well how about you? what's your favorite, pep | Oh well how about you? What's your favorite pep | oh, well, how about you? what's your favorite pep talk? |
Well, as you may know, I have a bit of a background in the musical theater. And... | well as you may know i. have a bit of a background, in the musical theater | Well as you may know I have a; bit of a background in the musical theater | well, as you may know, i have a bit of a background in the musical theater. and... |
No. | no. |
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(Soundbite of laughter) | (soundbite. of | (Soundbite of | (soundbite of laughter) |
And there's a movie called "42nd Street" that is just, I mean, the truth is buried in this movie. It's a - and there's a speech at the end of it. There's actually a wonderful speech from Bebe Daniels, the great star who's broken her ankle... | and there's a movie called "42nd street" that is just i mean the, truth is buried in this movie it's. a. - and there's a, speech. at the end of it there's actually a wonderful speech from bebe daniels the great star who's broken her. | And there's a. movie called "42nd Street" that is just I mean the truth is. buried in this movie, It's a - and there's a speech at. the end of it There's actually a, wonderful speech, from Bebe Daniels; the, great, star who's broken her | and there's a movie called "42nd street" that is just, i mean, the truth is buried in this movie. it's a - and there's a speech at the end of it. there's actually a wonderful speech from bebe daniels, the great star who's broken her ankle... |
Mm-hmm. | mm-hmm. |
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...to Ruby Keeler, exhorting her to go on, it's very sensitive and very feminine and wonderful. But then there's the classic speech of Warner Baxter as the director Julian Marsh to Ruby Keeler as the kid Sawyer. | ...to ruby keeler exhorting her to go on it's very sensitive and very feminine and wonderful but then, there's the classic speech of; warner baxter as the director julian marsh to ruby keeler as the kid, | ...to Ruby Keeler exhorting her to go on it's very sensitive and. very feminine, and, wonderful But then there's the classic speech of Warner Baxter as the director. Julian Marsh to Ruby, Keeler as the kid | ...to ruby keeler, exhorting her to go on, it's very sensitive and very feminine and wonderful. but then there's the classic speech of warner baxter as the director julian marsh to ruby keeler as the kid sawyer. |
And he says, you know, everything's riding on you. We've got $200,000, weeks of work - no pressure, kid. | and he says you know everything's riding on you we've. got $200,000, weeks of work - no pressure | And he says you know everything's, riding on you We've got $200,000, weeks of work - no pressure | and he says, you know, everything's riding on you. we've got $200,000, weeks of work - no pressure, kid. |
(Soundbite of movie, "42nd Street") | (soundbite. of, movie "42nd, | (Soundbite of movie "42nd | (soundbite of movie, "42nd street") |
(as Julian Marsh) All right, now I'm through, but you keep your feet on the ground and your head on those shoulders of yours and go out, and Sawyer, you're going out a youngster but you've got to come back a star. | (as julian marsh) all right now i'm through but you keep your feet. on the ground and your head on those shoulders of yours, and go out and sawyer you're going out a youngster but you've got to come back a | (as Julian Marsh) All right now, I'm through but you keep your feet on. the ground and your head, on those shoulders of. yours and go out and Sawyer you're going, out a youngster but you've, got to come. back a | (as julian marsh) all right, now i'm through, but you keep your feet on the ground and your head on those shoulders of yours and go out, and sawyer, you're going out a youngster but you've got to come back a star. |
And I like that intonation there. He says, you've got to come back a star. No, you've got to come back a star. | and i like that intonation there he says you've got to come back a star no you've got to come back a | And I like that intonation. there He says you've got to come back a star No you've got to come back a | and i like that intonation there. he says, you've got to come back a star. no, you've got to come back a star. |
No. You've got to come back a star. There's just no - failure is not an option, which is another great speech from "Apollo 13." Ed Harris... | no you've got to come back a star there's just no - failure is not, an option which is another great speech from "apollo 13." ed | No You've got to come back a star There's just no - failure is, not an option which. is another great speech from "Apollo 13." Ed | no. you've got to come back a star. there's just no - failure is not an option, which is another great speech from "apollo 13." ed harris... |
These are - so many - what a great category this was (unintelligible). You're going to go out there the film buff, but you're going to come back... | these are - so many - what a great category this was, (unintelligible). you're going to go. out there the film buff but you're going to come | These are - so many, - what a great. category this was (unintelligible). You're going to go out there the film buff but you're going to come | these are - so many - what a great category this was (unintelligible). you're going to go out there the film buff, but you're going to come back... |
(Soundbite of laughter) | (soundbite of | (Soundbite of | (soundbite of laughter) |
...a film buff. | ...a film | ...a film | ...a film buff. |
I've got to come back a film buff. | i've got to come back. a film | I've got to come back a film | i've got to come back a film buff. |
Thanks very much for being with us, Murray. | thanks, very much for being with us | Thanks very. much for; being with us | thanks very much for being with us, murray. |
Thank you, Neal. Pleasure as always. | thank; you neal pleasure as | Thank you Neal Pleasure as | thank you, neal. pleasure as always. |
We're going to take a short hiatus on the film festival, because I'm going on vacation for a couple of weeks. | we're going to take a short hiatus on the film festival because i'm going, on vacation. for a couple of | We're going. to take a short hiatus on the film festival because I'm going on vacation for a couple, of | we're going to take a short hiatus on the film festival, because i'm going on vacation for a couple of weeks. |
You deserve it. | you deserve | You, deserve | you deserve it. |
And then we'll get back later in the summer with more subjects from Murray Horwitz. We'll keep you informed. | and then we'll get back later in the summer with more subjects from murray horwitz we'll keep you | And then we'll get back later, in the summer, with more subjects from Murray. Horwitz We'll keep you | and then we'll get back later in the summer with more subjects from murray horwitz. we'll keep you informed. |
This is NEWS & NOTES. I'm Ed Gordon. Black authors are enjoying increasing book sales and greater attention. From Maya Angelou to Terry McMillan, From Bebe Moore Campbell to Omar Tyree, black literature is seeing a growing readership. NPR's Farai Chideya has a special roundtable on the past, present and future of black literature. Farai? | this is news & notes i'm ed gordon black authors are enjoying. increasing book sales and greater attention from maya angelou to terry mcmillan from bebe moore, campbell to omar tyree black literature is. seeing a growing readership, npr's farai chideya has a special roundtable on the past present and future of black literature | This is NEWS & NOTES, I'm Ed, Gordon Black authors are enjoying increasing book sales and greater, attention. From, Maya Angelou to Terry McMillan From Bebe Moore Campbell to Omar Tyree black literature is seeing a growing readership NPR's Farai Chideya has a special roundtable on the past present and future of, black literature | this is news & notes. i'm ed gordon. black authors are enjoying increasing book sales and greater attention. from maya angelou to terry mcmillan, from bebe moore campbell to omar tyree, black literature is seeing a growing readership. npr's farai chideya has a special roundtable on the past, present and future of black literature. farai? |
So, you think you're on the front page of the Art Section because of the quality of your writing? Is that what you're saying? | so you think you're on the front page of the art section because of the quality of your writing? is that what you're | So you; think you're on the front. page of the Art Section because of the. quality, of your writing? Is that what you're | so, you think you're on the front page of the art section because of the quality of your writing? is that what you're saying? |
Oh, absolutely, because without the quality of my writing I wouldn't have sold so many books. | oh absolutely because without the quality of, my writing i wouldn't have sold so many, | Oh, absolutely because without the quality of my writing I, wouldn't have sold, so many | oh, absolutely, because without the quality of my writing i wouldn't have sold so many books. |
Oh, I mean, I think that, you know, there's a tremendous amount of closure for a lot of people, you know, here in America and around the world. And I think that the real question is, what do we do now? You know, where do we go from here? It's - I think that there's a real opportunity now to re-engage a lot of people to kind of put forth a message that, you know, we believe in, you know, a real peaceful process and that, you know, we really want to make sure that we make sure everyone knows that, you know, that we don't see Islam as being the root and cause of all these problems. And, you know, I think we have to do everything we can, as we show in the film, to kind of steer, you know, the young people that kind of get swept into this very early on, who are convinced that this is the answer to find other ways. | oh. i, mean i think. that you, know there's a tremendous amount of; closure for a lot of people you know here in america and around the world and i think that the real question is what do we do now? you know where do we, go from here? it's - i think that there's a real opportunity now to re-engage a lot of people to kind of put forth a message that you know, we believe, in you know. a real peaceful process and that you know we, really, want to make sure that we make sure everyone knows that you, know that we don't, see islam as being the root and cause of all these problems. and you know i think we have to do everything we can as we. show in the film to kind of steer; you know the young people that kind of get swept into this very early on who are convinced that this is the answer to find other | Oh I, mean I think that you know there's a; tremendous, amount of. closure, for a lot of people you know here in America and around the world And I think that the real, question is what do we do now? You know where do we go. from here? It's - I think that there's, a real opportunity now to re-engage a lot of people to kind of put forth a message that you, know we believe in you know a real peaceful, process and that you know we really want to make sure. that we make sure everyone knows that. you know. that we don't see, Islam as being the root and; cause of all. these problems And, you know I think we have, to do everything we can as we show in the film to kind of. steer you know the young people that kind of, get swept into this very early on who are convinced that this is the answer to find other | oh, i mean, i think that, you know, there's a tremendous amount of closure for a lot of people, you know, here in america and around the world. and i think that the real question is, what do we do now? you know, where do we go from here? it's - i think that there's a real opportunity now to re-engage a lot of people to kind of put forth a message that, you know, we believe in, you know, a real peaceful process and that, you know, we really want to make sure that we make sure everyone knows that, you know, that we don't see islam as being the root and cause of all these problems. and, you know, i think we have to do everything we can, as we show in the film, to kind of steer, you know, the young people that kind of get swept into this very early on, who are convinced that this is the answer to find other ways. |
All right. Well, let's get back to your more recent project, which is out in theatres now, "POM Wonderful Presents: The Greatest Movie Ever Sold." And this - I wonder. One of the things you're doing in this film, you explained to us, is that in order to get paid by a lot of your advertisers, the people who came up with the million-and-a-half dollars you needed to make the picture, you had to promise contractually, in some cases, to come up with a number of impressions, number of people who are going to see the movie, hear about the movie, hear about, essentially, their product. | all right well let's get back to your more recent project which is out in theatres now. "pom wonderful presents: the greatest movie ever sold" and this - i wonder one of the things you're. doing in this film you explained to us, is that in order to get paid by a lot of your advertisers the; people who came up with; the million-and-a-half dollars you needed to make the picture, you had to. promise contractually in some cases to come up with a number of impressions number of people. who are going to see the movie hear about the movie hear about essentially their | All right Well let's get back to your more, recent project which is out in theatres now "POM Wonderful Presents: The Greatest, Movie Ever Sold" And this - I wonder One of the things you're doing in this film you explained to us is that in, order to get paid by, a lot of, your advertisers the people who came up with the million-and-a-half dollars you needed to make the picture you had to promise contractually in some cases to. come up with a number of impressions number of people. who are going to see the movie hear about the movie hear about essentially their | all right. well, let's get back to your more recent project, which is out in theatres now, "pom wonderful presents: the greatest movie ever sold." and this - i wonder. one of the things you're doing in this film, you explained to us, is that in order to get paid by a lot of your advertisers, the people who came up with the million-and-a-half dollars you needed to make the picture, you had to promise contractually, in some cases, to come up with a number of impressions, number of people who are going to see the movie, hear about the movie, hear about, essentially, their product. |
That's right. | that's. | That's | that's right. |
How many impressions do you get for being on NPR? | how. many impressions do you get for being on | How many impressions do you get for being on | how many impressions do you get for being on npr? |
Well, I hope we get dozens, maybe even hundreds. | well i hope we get dozens. maybe even, | Well I hope we, get. dozens maybe even | well, i hope we get dozens, maybe even hundreds. |
(Soundbite of laughter) | (soundbite of | (Soundbite of, | (soundbite of laughter) |
Okay. We're going to put you over the top. | okay we're going to put you over the | Okay We're going to put you over the | okay. we're going to put you over the top. |
That's right. | that's | That's | that's right. |
I'm glad we can help you out. | i'm. glad we can help you | I'm glad. we, can help you. | i'm glad we can help you out. |
This one interview could just - this could be the one that, like, pushes me over the top of the hill. | this one interview could just. - this could be the one that like pushes me over the top of the | This one interview could just, - this could be the one that like pushes, me over the top of the | this one interview could just - this could be the one that, like, pushes me over the top of the hill. |
And it's interesting because that's the kind of conversation that we don't really understand when we see a character on a TV show... | and it's interesting because that's the kind of conversation that, we don't. really understand when we see a character on a tv | And, it's interesting because. that's the kind of conversation that we don't really understand when. we see a character on a TV | and it's interesting because that's the kind of conversation that we don't really understand when we see a character on a tv show... |
Yeah. | yeah. |
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...sip a Dr. Pepper or a guy in a movie drive off in a Lamborghini. | ...sip a dr pepper or a guy in a movie drive off in a | ...sip a Dr Pepper or a guy in a movie drive off in a | ...sip a dr. pepper or a guy in a movie drive off in a lamborghini. |
Or all the background conversation that you - you see the negotiation where they say, how is he going to hold? How long is he going to hold that can in the Lamborghini before he puts it down and drives away? Is he going to hold the can, take a drink and say, oh, I love Pepsi, and then drive away? You know, these are all things that we, ultimately, had to negotiate in our contracts or out of our contracts more than anything else over the course of making this movie. | or all the background conversation that you - you see the negotiation. where they say how is he going to hold? how long is he going to hold that, can in the lamborghini before he puts it down and drives, away? is he going, to; hold the can take. a drink and say oh i love pepsi and then. drive away? you, know these are all things that we ultimately had to negotiate in our contracts or out of our contracts more than; anything else over, the course of making this | Or all the background. conversation that. you - you see the negotiation where they say how is, he going to hold? How. long is he going to hold that can in the Lamborghini before. he puts it down and drives away? Is he going to hold; the can. take a drink and say oh, I love Pepsi and. then drive away? You know these are all things that we ultimately had, to negotiate in our contracts or out of our contracts more than anything, else over the course of making this. | or all the background conversation that you - you see the negotiation where they say, how is he going to hold? how long is he going to hold that can in the lamborghini before he puts it down and drives away? is he going to hold the can, take a drink and say, oh, i love pepsi, and then drive away? you know, these are all things that we, ultimately, had to negotiate in our contracts or out of our contracts more than anything else over the course of making this movie. |
And it seems like, well, a slight concept for the construction of a documentary. But you actually get into some interesting angles to it, among them, in fact... | and it seems like well a slight concept for the construction; of a documentary, but you actually get into some interesting angles to it among them in | And it seems. like well a slight concept. for the construction of a documentary But you actually, get into some interesting angles to it. among them in | and it seems like, well, a slight concept for the construction of a documentary. but you actually get into some interesting angles to it, among them, in fact... |
Yeah. | yeah. |
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...that in Sao Paulo, Brazil, there's a city that has banned all outdoor advertising. | ...that in. sao, paulo brazil there's a city that has banned all outdoor | ...that in Sao Paulo Brazil there's a city that has banned all outdoor | ...that in sao paulo, brazil, there's a city that has banned all outdoor advertising. |
Yeah. It's incredible. What we do is we use this whole idea of product placement as a much larger jumping-off point into this, you know, conversation about, you know, marketing and advertising in the world at large. | yeah. it's. incredible what. we do. is we use this whole, idea of product placement as, a much larger jumping-off point, into this you know conversation about you know marketing, and advertising in, the world at | Yeah It's incredible What we do is we use this whole idea of product placement as a much larger jumping-off point into this, you know conversation about you know marketing. and; advertising in; the world at | yeah. it's incredible. what we do is we use this whole idea of product placement as a much larger jumping-off point into this, you know, conversation about, you know, marketing and advertising in the world at large. |
And, you know, in Sao Paulo, Brazil, you know, five years ago, they created an act called the Clean City Act, where the mayor basically said, we have so many problems, you know, so much pollution. Before we can actually confront these problems, let's get rid of the distractions. Let's get rid of the visual pollution. So they banned all outdoor advertising. No billboards, no posters. There's no ads on taxis, buses, no fliers, anything. And what's happened in that city is remarkable. And it's - when you're there, it's a stark awakening to kind of the environment and the people, and it's something to see. | and you know in sao paulo brazil you know five years ago they created an act called. the clean city act where the mayor basically said we have so many problems you know so, much pollution before we can actually confront these problems let's get rid, of the distractions let's get rid of the visual pollution so they banned all outdoor advertising no billboards no posters there's no ads on taxis buses no fliers anything and what's happened in that city is remarkable and it's - when you're, there it's a stark awakening to. kind of the environment. and the, people and it's something, to | And you know in Sao Paulo Brazil; you know five, years ago they created an act called the Clean City Act, where the mayor basically said we have so many, problems you know so much pollution. Before we can actually confront these problems let's get rid of the distractions, Let's get rid of the visual pollution So they banned all outdoor advertising No billboards no posters There's no ads on taxis buses no fliers anything And what's happened, in that city is remarkable And it's - when you're there it's a stark awakening, to kind of the environment and the people and it's something to | and, you know, in sao paulo, brazil, you know, five years ago, they created an act called the clean city act, where the mayor basically said, we have so many problems, you know, so much pollution. before we can actually confront these problems, let's get rid of the distractions. let's get rid of the visual pollution. so they banned all outdoor advertising. no billboards, no posters. there's no ads on taxis, buses, no fliers, anything. and what's happened in that city is remarkable. and it's - when you're there, it's a stark awakening to kind of the environment and the people, and it's something to see. |
There is also something utterly creepy called neuro marketing. | there is also something utterly creepy; called neuro | There is also something. utterly creepy. called neuro | there is also something utterly creepy called neuro marketing. |
Yeah. It's - which if you imagine the future, if you imagine this crazy futuristic world, where - when they're doing this right now, it's not that it's not happening 20 years from now. It's happening right now in MRIs across the country, where they're putting in hundreds of people to watch commercials, and then they're re-editing the commercials based upon your response, your brain waves. So it's really catering to the desire synergy of your brain about fear or about craving, about sexual instinct. | yeah it's - which if you imagine the future. if you imagine this crazy futuristic world where - when they're doing, this right now it's not. that it's not happening 20 years from now it's happening right now in mris across the country. where they're putting, in hundreds of people to watch commercials and then they're re-editing the commercials based upon. your. response your brain waves so it's really catering to the desire synergy of your brain about fear or about craving; about sexual | Yeah It's - which if you, imagine, the future if, you imagine. this; crazy futuristic world where - when they're doing. this right now it's not that it's. not happening 20 years from now It's happening right now in MRIs across the country where they're putting in hundreds of. people, to. watch, commercials and then they're re-editing the commercials based upon your response your brain waves So it's really catering to the desire synergy of your brain about fear or about craving about sexual | yeah. it's - which if you imagine the future, if you imagine this crazy futuristic world, where - when they're doing this right now, it's not that it's not happening 20 years from now. it's happening right now in mris across the country, where they're putting in hundreds of people to watch commercials, and then they're re-editing the commercials based upon your response, your brain waves. so it's really catering to the desire synergy of your brain about fear or about craving, about sexual instinct. |
And what they do is these commercials are now tailored toward the overwhelming majority of people, you know, that - so that you get a real, raw visceral response. So while it may not work on everyone, the majority of people will want to buy it or feel like they want to buy it without even understanding why. | and what they do is these commercials are now tailored toward the overwhelming majority of people you know that - so that you get a, real raw visceral response so. while it may not work on everyone the majority of people will want to; buy it. or feel like they want to buy it without even understanding | And what they, do is these commercials are now tailored toward the overwhelming, majority of people you know that - so that you get a real raw visceral response So while it; may not work on everyone the; majority, of people will want, to buy it or feel like they want to buy it without even understanding | and what they do is these commercials are now tailored toward the overwhelming majority of people, you know, that - so that you get a real, raw visceral response. so while it may not work on everyone, the majority of people will want to buy it or feel like they want to buy it without even understanding why. |
And the opportunity to place that in the context of a dramatic or comedic context, it raises the opportunities to manipulate the emotions even more. | and the, opportunity to place that in the context of a dramatic or comedic context it raises the opportunities, to manipulate the emotions even | And the opportunity, to place that in the context of a dramatic or comedic context it raises the opportunities to manipulate the emotions even | and the opportunity to place that in the context of a dramatic or comedic context, it raises the opportunities to manipulate the emotions even more. |
Absolutely. And I think that what, you know, what our film did in a great way was start to kind of, you know, use these corporations' money and use their, you know, use their influence to kind of pull back the curtain on an industry that I think a lot of us don't really get to see. I think that was -that's the best part of "The Greatest Movie." | absolutely and i think. that what you know what our film did in a great way was start to kind of you know use these corporations' money and use. their you, know, use their influence to kind of pull back; the; curtain on an industry that i think a lot of us don't really get to see. i think that was -that's the best, part of "the. greatest | Absolutely And I think that what you know what our film did in. a great way was start, to kind of you. know use these corporations' money and use their you know use their influence to kind of pull back the curtain on an industry that I think a lot, of. us don't really get to see I think that was -that's the best part of "The Greatest. | absolutely. and i think that what, you know, what our film did in a great way was start to kind of, you know, use these corporations' money and use their, you know, use their influence to kind of pull back the curtain on an industry that i think a lot of us don't really get to see. i think that was -that's the best part of "the greatest movie." |
When you're pitching to your various clients, one of them includes Sheetz, which is a chain of gas stations and convenience stores and - well, Stan Sheetz, the president and CEO, challenges your pitch and he wonders, given your reputation, if you may be trying to, well, if this might all be mocked and you're going to throw them for a loop. | when you're pitching to your various clients one of them includes sheetz which is a chain of gas stations and convenience stores and - well stan sheetz the president and ceo challenges your pitch and he wonders given your reputation if you may be trying to well if this might all be mocked and you're going to, throw them for a | When you're pitching to your various clients one of them includes Sheetz which is a, chain of gas stations and convenience stores and - well Stan Sheetz the president and CEO, challenges your pitch and he wonders given your reputation if you may be trying to well if this might all be mocked and, you're going to throw. them for a | when you're pitching to your various clients, one of them includes sheetz, which is a chain of gas stations and convenience stores and - well, stan sheetz, the president and ceo, challenges your pitch and he wonders, given your reputation, if you may be trying to, well, if this might all be mocked and you're going to throw them for a loop. |
Yeah. | yeah. |
||
(Soundbite of archived interview) | (soundbite of. archived | (Soundbite, of, archived | (soundbite of archived interview) |
When we think of the probability of, like, negative press is that, like, here's this jerk, you know, who's making this, you know, horrible marketing movie, you know, with the assumption that Americans are idiots, okay, and then that's what they talk about on "E!" or something, okay? | when. we think of the, probability of like. negative press is that like here's this jerk you know who's making, this you know horrible marketing movie you know with the assumption that americans are idiots okay and. then that's what, they talk about; on "e!" or something | When we think of the probability of like negative press is that like here's this jerk you. know who's making this. you know horrible marketing movie you know, with the assumption that Americans are idiots okay and then that's what they talk about on "E!" or something | when we think of the probability of, like, negative press is that, like, here's this jerk, you know, who's making this, you know, horrible marketing movie, you know, with the assumption that americans are idiots, okay, and then that's what they talk about on "e!" or something, okay? |
Morgan is an idiot. He thinks all of Americans are idiots, and all of the people who sponsored this film are idiots. They're bigger idiots. What does that do to our brand? | morgan. is an idiot he thinks all of americans are idiots and all, of the people who sponsored this film are idiots. they're bigger idiots what, does. that do to our | Morgan is an idiot He thinks. all of Americans are idiots and all of the people who sponsored this film. are idiots They're bigger idiots What does that do to our | morgan is an idiot. he thinks all of americans are idiots, and all of the people who sponsored this film are idiots. they're bigger idiots. what does that do to our brand? |
Well, what did it do for Sheetz? | well what did it do for | Well. what did it. do for | well, what did it do for sheetz? |
Other people translate al-Sham not as Levant, but as greater Syria, hence ISIS, but then in June the group declared itself a caliphate and changed its name to the Islamic State or in Arabic... | other people translate. al-sham not as levant but, as greater syria hence; isis but then in june the group declared itself a caliphate and changed its. name to the islamic, state or in | Other people translate al-Sham not as Levant but as greater Syria. hence ISIS but then in June. the group declared itself a caliphate and changed its name, to, the Islamic State or in | other people translate al-sham not as levant, but as greater syria, hence isis, but then in june the group declared itself a caliphate and changed its name to the islamic state or in arabic... |
Well, I mean, I think it's - I think that what this movie shows about Sheetz is it shows they are very, very savvy marketers. I mean, here is this regional chain that has about 400 stores where, you know, now they're getting national and international exposure as being part of this film for a very nominal investment. | well i mean i think it's - i think that what this movie shows about sheetz is it shows they are very, very, savvy marketers i mean here is this regional. chain that has about 400 stores where you know, now they're getting national and international exposure as being part of this film, for a, very nominal | Well. I mean I think, it's - I think that what this movie shows about Sheetz is it shows they are, very very savvy marketers I mean. here is this regional chain that has about 400 stores where you know now they're getting national and international, exposure as being part, of. this film for a very nominal | well, i mean, i think it's - i think that what this movie shows about sheetz is it shows they are very, very savvy marketers. i mean, here is this regional chain that has about 400 stores where, you know, now they're getting national and international exposure as being part of this film for a very nominal investment. |
You know, they put $100,000 upfront. You know, if we hit all the benchmarks, it will go up to 250. And, you know, I think it makes them look very, very savvy. And, you know, now, in all 400 Sheetz locations, you know, across, you know, Pennsylvania, Ohio, Virginia, West Virginia, Maryland, you know, you can get the "The Greatest Movie Ever Sold" collector cups, first time ever a documentary with collector cups. So Sheetz is setting the precedent. | you know they put $100,000 upfront you, know if we, hit all the benchmarks it, will go up to 250. and you know i think it makes them look very very savvy and you know now in all 400 sheetz locations you know. across you know pennsylvania ohio virginia west virginia maryland you know you can, get the "the greatest movie ever, sold" collector cups, first time ever a documentary with collector cups. so sheetz, is setting the | You know they put $100,000 upfront You know if we hit all the benchmarks it will go up to. 250. And you know I think it makes them look very very, savvy And you know now in all 400 Sheetz locations you know across you know Pennsylvania Ohio Virginia West. Virginia Maryland you know you can get the "The Greatest Movie Ever Sold" collector cups first time ever a documentary with collector cups So Sheetz is setting the | you know, they put $100,000 upfront. you know, if we hit all the benchmarks, it will go up to 250. and, you know, i think it makes them look very, very savvy. and, you know, now, in all 400 sheetz locations, you know, across, you know, pennsylvania, ohio, virginia, west virginia, maryland, you know, you can get the "the greatest movie ever sold" collector cups, first time ever a documentary with collector cups. so sheetz is setting the precedent. |
And we want to get some callers on the line, too. If you've seen the film, did Morgan Spurlock sell out? 800-989-8255. Email: [email protected]. | and we, want to get some callers on the line too if you've seen the film did morgan spurlock sell | And we want to get some callers on the line. too If you've seen the film did Morgan Spurlock sell | and we want to get some callers on the line, too. if you've seen the film, did morgan spurlock sell out? 800-989-8255. email: [email protected]. |
But before we get there, people will be curious, you made a film about a well-known fast food product in a picture called "Super Size Me." | but before we get there people will be curious you made a film about a well-known, fast food product in. a picture called "super size | But before. we get there people will be curious you made a film about a well-known fast food product in. a picture called "Super Size | but before we get there, people will be curious, you made a film about a well-known fast food product in a picture called "super size me." |
(Soundbite of laughter) | (soundbite of | (Soundbite of | (soundbite of laughter) |
Did MacDonald's participate in... | did macdonald's participate | Did MacDonald's participate | did macdonald's participate in... |
Yeah. You know, I call, you know, it's like I called MacDonald's because, you know, we were trying to make a blockbuster film, you know, and you can't have a blockbuster without having a fast food partner. | yeah you know i call you know it's like i called macdonald's because you know we were trying to make a blockbuster. film you know and you can't have a blockbuster without having a fast food | Yeah You know I call you know. it's like I called MacDonald's because you know we were trying to make a blockbuster film you know and you can't have a. blockbuster without having a fast food | yeah. you know, i call, you know, it's like i called macdonald's because, you know, we were trying to make a blockbuster film, you know, and you can't have a blockbuster without having a fast food partner. |
So I called over and over and over and, you know, I was leaving messages. Hey, it's Morgan Spurlock. You might remember me. I promise it'll be completely different this time. Call me back. You know, not one phone call. | so i called over and over and over and you know i; was leaving messages hey it's morgan, spurlock you might remember me i promise it'll be completely different this time call. me back you know not one phone | So I, called over and over and over and you know I was leaving messages Hey it's Morgan Spurlock You, might remember me I promise it'll be completely different, this time Call me back You know not one phone, | so i called over and over and over and, you know, i was leaving messages. hey, it's morgan spurlock. you might remember me. i promise it'll be completely different this time. call me back. you know, not one phone call. |
(Soundbite of laughter) | (soundbite of | (Soundbite of | (soundbite of laughter) |
Just like a girlfriend who... | just like a girlfriend | Just like a girlfriend | just like a girlfriend who... |
That's right, exactly. I have the same relationship with them that I've had with past girlfriends. I keep calling. They never call back. Works out great. | that's right exactly i have, the same relationship, with them that i've had with past girlfriends i keep. calling they. never call back, works out | That's right exactly I have the same relationship. with them that. I've had with past girlfriends I keep calling They never call back Works out | that's right, exactly. i have the same relationship with them that i've had with past girlfriends. i keep calling. they never call back. works out great. |
Let's see if we could get some callers in on the line. And again, 800-989-8255. Email: [email protected]. Ken joins us on the line from Liberty, Missouri. And did Morgan Spurlock sell out? | let's see if we could. get some; callers, in on the line and again. 800-989-8255. email: [email protected] ken joins us on the line from liberty missouri and did morgan spurlock sell | Let's see if we could get. some callers in on, the line And again. 800-989-8255. Email: [email protected] Ken joins us on the line from Liberty Missouri And did Morgan. Spurlock sell | let's see if we could get some callers in on the line. and again, 800-989-8255. email: [email protected]. ken joins us on the line from liberty, missouri. and did morgan spurlock sell out? |
Well, of course he did. I mean, if the Kratt brothers make a sell about lemurs in Madagascar, they have to go to Madagascar. If Morgan Spurlock wants to make a film about advertising, you kind of got to sell out. You got to go there. | well of course he did i mean if the kratt brothers make a sell about lemurs, in madagascar they have to go to madagascar if, morgan spurlock wants to make a film about advertising. you kind. of got to. sell out you got, to go | Well of course he did I mean if the Kratt brothers make a sell about lemurs, in Madagascar they have to. go to Madagascar If Morgan Spurlock wants to make a film; about advertising you kind of got to sell out You got to go | well, of course he did. i mean, if the kratt brothers make a sell about lemurs in madagascar, they have to go to madagascar. if morgan spurlock wants to make a film about advertising, you kind of got to sell out. you got to go there. |
I mean, I don't see how you could not go there. I mean, otherwise, it's not -he's making a film, you know, looking through a window, you know, he's outside the whole element looking - he's looking at the whole problem from the outside in, and I don't think that's the proper way to make a film. | i mean i don't see, how you could not go there i mean otherwise it's not -he's making a film you know looking through a window you know he's outside the whole. element looking - he's looking at the whole problem from the outside in, and i don't think that's the proper way to make; a | I mean I don't see how you could not go there I mean; otherwise it's not -he's making, a film you know looking through a window you know, he's outside the whole element looking - he's looking at. the whole problem from the outside in and. I don't think that's the proper way to make a | i mean, i don't see how you could not go there. i mean, otherwise, it's not -he's making a film, you know, looking through a window, you know, he's outside the whole element looking - he's looking at the whole problem from the outside in, and i don't think that's the proper way to make a film. |
I completely agree, with the exception - the one question that we ask in the movie is that am I selling out? And there's was a guy who has a great line, and he goes, no, as long as you do better than they do, then you're not selling out, you're buying in. | i completely agree. with the, exception - the one question that we ask in the movie is that am i. selling out? and there's was. a guy who has a great line and he goes no as long as you do better than they do then you're not selling out you're, buying; | I completely. agree with the exception - the, one question that we ask in the movie is that am I selling out? And there's was a guy who has, a great line and he goes no as. long. as you do better than; they do then you're not selling out you're buying | i completely agree, with the exception - the one question that we ask in the movie is that am i selling out? and there's was a guy who has a great line, and he goes, no, as long as you do better than they do, then you're not selling out, you're buying in. |
And so, you know, what we've been saying is that, you know, we didn't sell out to make this movie. We bought in. We bought in to this whole idea of Hollywood filmmaking, that this is how, you know, Hollywood says you need to make big movies and successful movies. | and so you know what we've been saying is that you. know we didn't sell out to make this movie we bought in we bought in to this whole idea; of hollywood filmmaking that this. is how you know; hollywood says you need to make big movies and successful, | And so you know what we've been saying is that you know we didn't sell out to make this movie; We bought in, We bought in to this whole idea of. Hollywood filmmaking that this is how you know Hollywood says you need to. make big movies and successful | and so, you know, what we've been saying is that, you know, we didn't sell out to make this movie. we bought in. we bought in to this whole idea of hollywood filmmaking, that this is how, you know, hollywood says you need to make big movies and successful movies. |
And, you know, I think that, had we let the brands dictate final cut of the movie - and I think that was the real turning point for people. You know, on a creative level, if we had kind of given up our creative capital, let them have control over the final cut of the film, then I think we would have sold out to no end. It would have been a 90-minute commercial, and that would have been disastrous. | and you know i think that had we let the, brands dictate final cut of the movie - and i think that was the real turning point for people you know. on a creative level if we, had kind of given up our creative capital let, them have control over the. final cut of the film then i think we would have sold out to no end it would, have been a 90-minute commercial and that would have been | And you, know I think that had we let the brands dictate final, cut of the. movie - and I think that was the real turning point for people You know on a creative level, if we had kind of given up our, creative capital let them have control over the final cut of, the film then I, think we would have sold, out to no end It would. have been a 90-minute commercial and that would have been | and, you know, i think that, had we let the brands dictate final cut of the movie - and i think that was the real turning point for people. you know, on a creative level, if we had kind of given up our creative capital, let them have control over the final cut of the film, then i think we would have sold out to no end. it would have been a 90-minute commercial, and that would have been disastrous. |
There was one of the sponsors, I think, above the title sponsor who wanted control over the final cut. | there was one of the sponsors, i, think, above the title. sponsor who wanted control over the final | There was one of the sponsors I. think above. the title sponsor who wanted control over the final | there was one of the sponsors, i think, above the title sponsor who wanted control over the final cut. |
Yeah, them and every brand. Like, every company that came in wanted to have final approval of film, which we pushed back on all of them. But POM was the most resistant, because they're, like, well, were giving the most money, you know, were the title sponsor of the movie. And we're like, whoa, you know, too bad. This is how we have to do this. And luckily, it worked out. | yeah them. and every brand like. every company. that came. in wanted to have final approval of film which we, pushed back on all of them, but pom was, the most resistant because they're like well were giving the, most money you know were the; title sponsor of the movie and we're like whoa you know too bad this is how we have to do this and luckily it worked | Yeah them and every brand Like every. company that came in wanted to have final. approval of film which we pushed back on all of them But POM was the most. resistant. because they're like well were giving the. most money you know were the title sponsor of the movie And, we're like whoa you know too bad This is how we have to do this And luckily it worked | yeah, them and every brand. like, every company that came in wanted to have final approval of film, which we pushed back on all of them. but pom was the most resistant, because they're, like, well, were giving the most money, you know, were the title sponsor of the movie. and we're like, whoa, you know, too bad. this is how we have to do this. and luckily, it worked out. |
Ken, thanks very much. | ken thanks very | Ken thanks very | ken, thanks very much. |
Thank you, Ken. | thank you | Thank you | thank you, ken. |
Let's see if we can go next to - this is Jonathan, Jonathan with us from Shirley, New York. | let's see if we can go next to - this is jonathan jonathan with us from shirley new | Let's see if we can go next to - this is. Jonathan Jonathan with us from Shirley New, | let's see if we can go next to - this is jonathan, jonathan with us from shirley, new york. |
Hi. How you doing? It's a pleasure to actually speak to you guys. Morgan, I just want to say this is no way in how, like, you sold out. I think you did something really, really important with this movie that, you know, have been on a lot of our minds. You can't turn on a movie or a TV or anything like that without seeing some sort of advertising. And I think you did something ingenious by taking that whole system and just turning it against itself. | hi how. you doing? it's a pleasure to actually speak to you guys morgan, i just want to say this is no way in. how like you sold. out i think you did something really. really, important with this movie that you know have been on a, lot of our. minds you can't turn on a movie or a tv or anything like that without seeing some sort. of advertising and i think you did something ingenious by taking that whole system and just turning. it, against, | Hi How. you doing? It's, a pleasure to actually speak to. you guys Morgan I. just want to say this is no way in how; like you sold out, I think you did something really really important with this movie that. you. know have been on a lot of our minds You can't turn on. a movie or a TV or anything like that without seeing some sort of advertising And I think. you did something ingenious by taking that whole system and just turning it against | hi. how you doing? it's a pleasure to actually speak to you guys. morgan, i just want to say this is no way in how, like, you sold out. i think you did something really, really important with this movie that, you know, have been on a lot of our minds. you can't turn on a movie or a tv or anything like that without seeing some sort of advertising. and i think you did something ingenious by taking that whole system and just turning it against itself. |
I think he's going to be deeply offended by that. | i think he's going to be, deeply offended by | I think he's going to be deeply offended by | i think he's going to be deeply offended by that. |
I am so offended. I'm very angry. I'm very unhappy. No, you should have a POM right now. The thing that, I think, is interesting - it was just announced yesterday, which is the new James Bond film. They're just starting on "James Bond 23." A third of the budget for that film - so it's $150 million - $50 million of that film is going to be paid for by sponsors, by products that are going to be paid - paying to be put in the film. It's unbelievable. | i am so offended i'm. very angry i'm very unhappy. no you should have a pom right now the thing that i think is interesting - it was just announced; yesterday which. is the new james bond film they're; just starting on "james bond 23." a third of the budget for that film - so it's; $150 million - $50 million of that film is going to be, paid for by sponsors by products, that are going to be paid - paying to. be put in the, film it's | I am so offended I'm very angry I'm very unhappy No you should have a POM right now The thing that I think is interesting - it was just announced yesterday which is the new James Bond film They're just, starting on "James Bond 23." A, third of the budget for that film - so it's $150 million - $50 million of that film is going to be paid for by sponsors, by products that are going to be paid - paying to be, put in the film. It's | i am so offended. i'm very angry. i'm very unhappy. no, you should have a pom right now. the thing that, i think, is interesting - it was just announced yesterday, which is the new james bond film. they're just starting on "james bond 23." a third of the budget for that film - so it's $150 million - $50 million of that film is going to be paid for by sponsors, by products that are going to be paid - paying to be put in the film. it's unbelievable. |
So you're a piker. You only answer a million and a half. | so you're a piker you only answer a million and a. | So. you're a piker You only answer a, million and a | so you're a piker. you only answer a million and a half. |
I know. Gosh, what was I thinking? You know What, if I was better looking and could drive an Aston Martin, then, yeah, I'd ask for more money. | i know gosh what was i thinking? you know what if i was better looking and could drive an aston martin then yeah i'd ask for more, | I know Gosh what was I thinking? You know. What if I was better looking and could drive an Aston Martin, then yeah. I'd ask for, more | i know. gosh, what was i thinking? you know what, if i was better looking and could drive an aston martin, then, yeah, i'd ask for more money. |
Thanks, Jonathan, for the phone call. | thanks jonathan for the phone | Thanks Jonathan for the phone | thanks, jonathan, for the phone call. |
All right. Thanks. | all right | All, right | all right. thanks. |
And let me ask you also, there is a point, of course, when you finished the film, you're marketing the film, you become from a person looking for advertisers to place their products in the movie to being an advertiser yourself. | and let me ask you. also there is a point of course when you finished the film you're marketing the film you become from a person looking for advertisers to place their products in the movie to being an advertiser | And let me ask you also there is a point of course. when you finished the film you're marketing the, film you become from a person looking for advertisers to place their. products, in the movie to being an advertiser | and let me ask you also, there is a point, of course, when you finished the film, you're marketing the film, you become from a person looking for advertisers to place their products in the movie to being an advertiser yourself. |
There are two main reasons for the conflicting names for this group. One, it's an issue of translation from the Arabic and, two, the name has changed. So let's start with what the group called itself at the beginning of this year. Here's Lena Khatib, she's the director of the Carnegie Middle East Center. | there are two main reasons for the, conflicting names for this group one it's an issue of translation from the arabic and two the name has. changed so let's start with what the group called, itself at the, beginning of this year here's lena khatib she's the director, of the carnegie middle east | There are two main reasons for the conflicting names for this group One it's an issue, of translation from the Arabic and two the, name has changed So. let's start with what the group called itself at the beginning of this year Here's Lena Khatib; she's the director of the Carnegie Middle East | there are two main reasons for the conflicting names for this group. one, it's an issue of translation from the arabic and, two, the name has changed. so let's start with what the group called itself at the beginning of this year. here's lena khatib, she's the director of the carnegie middle east center. |
The name of the group in Arabic is (foreign language spoken) and it literally means the Islamic State in Iraq and the Levant. | the name of the group in arabic is (foreign language spoken) and it literally means the islamic state in iraq and the | The name of the group in Arabic is (foreign language spoken) and it literally means the Islamic State in Iraq, and the | the name of the group in arabic is (foreign language spoken) and it literally means the islamic state in iraq and the levant. |
So that L in ISIL is a translation of the term al-Sham, meaning the Levant. | so that, l in isil is a translation of the term al-sham meaning the | So that L in ISIL is a translation of the term al-Sham meaning the | so that l in isil is a translation of the term al-sham, meaning the levant. |
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