ResponseId
stringlengths 17
17
| locus_score
float64 6
20
| locus
stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
675
| Creative Imagination
float64 1
5
| Responsibility
float64 1
5
| Intellectual Curiosity
float64 1
5
| Depression
float64 0.5
4.5
| Emotional Volatility
float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
| topic
stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
stringclasses 270
values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
stringclasses 22
values | behavior_change
stringclasses 12
values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_1DCq3B7NGThe9Re
| 18 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Business/Finance
| null |
$50,000–$74,999
|
Single
| null |
Single, living with family
| null |
No
|
Prefer not to say
| null |
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 4 | 3 | 2.75 | 3 | 1.5 | 2 | 3 | 3.09 | 1.5 | 2.5 | 3.33 | 3.5 | 2 | 0.75 | 1.5 | 2.55 | 3.64 | 1.33 | 4.67 | 2.5 |
Chronic Diseases
| null | null | null |
['8', '8', '8', '7']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_1lKxBXI0pj2i3NY
| 12 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Prefer not to say
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, no children
| null |
No
|
Prefer not to say
| null |
Type in every thought that came to mind viewing this material.
|
Dreams, hopes and fears
| 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 |
Chronic Diseases
| null | null | null |
['3', '2', '6', '5']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_3EuSGrb56SBbLVe
| 10 |
low internal focus of control/high external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
|
8.0
| 2 | 4 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 3.27 | 3 | 3.5 | 2.67 | 3.5 | 3 | 2.5 | 2.5 | 2.91 | 4 | 2.67 | 4.67 | 3.33 |
Smoking and COPD
| null | null |
['6', '7', '6', '5']
| null | null | null | null |
Persuasive-Threat
|
Young Adults 18-24, Adolescent (12-17)
|
Smoking
|
|
R_3f7qAlvC5CBqmTm
| 10 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
None of the above
| null |
Apolitical/Not involved in politics
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2.5 | 2 | 2 | 2.5 | 4.5 | 4 | 2.5 | 2.18 | 2 | 3.5 | 3.33 | 2 | 3 | 2.5 | 1.5 | 3.64 | 2 | 2.67 | 3.33 | 2.83 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
| null | null | null | null |
['8', '7', '9', '5']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV/AIDS
|
R_72z7IIITzU2Udhw
| 12 |
moderate internal/external locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3 | 3.25 | 2.25 | 2 | 1.5 | 2 | 1 | 2.91 | 2 | 1 | 4 | 2.75 | 1.83 | 1.25 | 1.5 | 2.18 | 3.18 | 3 | 4 | 1.83 |
Sexual Health
| null |
['8', '9', '9', '9']
| null | null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, All adults
|
Sexual Health
|
|
R_1rGgB0CGoEU4E6q
| 17 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Apolitical/Not involved in politics
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$150,000 or more
|
Single
| null |
Single, living alone
| null |
No
| null | null |
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
|
9.0
| 3 | 5 | 1.75 | 0.5 | 2 | 2.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 4 | 1.83 | 1 | 2.75 | 2.55 | 3.73 | 2 | 3.33 | 1.75 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV
|
R_2aqOsaxTonLPonN
| 16 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Arts/Entertainment
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
|
9.0
| 2.25 | 3 | 3 | 1.5 | 2.25 | 2.25 | 1.5 | 2.82 | 3.75 | 1.75 | 4.67 | 3.25 | 2.5 | 2.25 | 2.75 | 2.73 | 3.36 | 3 | 3.67 | 1.67 |
Smoking and COPD
| null | null |
['9', '9', '9', '1']
| null | null | null | null |
Persuasive-Efficacy
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_1N7ZvAr2YcQ82Xn
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Retail/Hospitality/Food Service
| null |
Less than $25,000
|
Single
| null |
Single, living with family
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
tooth decaying
| 3 | 2.75 | 4 | 1.5 | 1 | 3.25 | 2.5 | 3.45 | 4 | 1.5 | 4.33 | 4 | 2.17 | 3 | 3 | 2.91 | 3.82 | 4.33 | 5.33 | 3.83 |
Smoking and COPD
| null | null |
['7', '8', '8', '8']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_5QmpnphAQoIDoEn
| 15 |
moderate internal/external locus of control
|
18–24
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
Hispanic/Latino
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3 | 3.5 | 1 | 4 | 2.5 | 2.5 | 3.5 | 2.91 | 3 | 2.5 | 2.67 | 3.5 | 3.17 | 3 | 2 | 2.55 | 3.27 | 2 | 2.67 | 2.17 |
Chronic Diseases
| null | null | null |
['5', '6', '8', '8']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_62yyJwPGlceVJF4
| 10 |
low internal focus of control/high external locus of control
|
45–54
|
Female
| null |
Female
| null |
None of the above
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Mental health condition
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 2.5 | 1 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1.27 | 2 | 2 | 4.67 | 3 | 2.83 | 2.5 | 0.5 | 2.91 | 2.55 | 0.67 | 2.67 | 1.5 |
Smoking and COPD
| null | null |
['5', '5', '8', '3']
| null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
Smoking
|
|
R_3hCQYBPI6RfFy6d
| 16 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
None of the above
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Government/Public Service
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
The importance of regular testing and early diagnosis.
| 3.5 | 2.5 | 3.5 | 2.25 | 4 | 3.5 | 2 | 2.73 | 3.75 | 1.75 | 3.67 | 2 | 3.33 | 3.25 | 2.5 | 2.91 | 2.64 | 3.33 | 4.33 | 3.08 |
HIV
| null | null | null | null |
['5', '6', '7', '5']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_7P6icYV1nE37UYw
| 13 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Libertarian
| null |
Black/African American
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 4 | 3 | 4 | 3.5 | 4.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2 | 1 | 3.67 | 1.5 | 3.5 | 2.73 | 1.82 | 2 | 1.33 | 3.33 |
Mental Health
| null |
['8', '8', '8', '8']
| null | null | null | null | null | null | null | null | null |
R_71dOkJgjw3pjyZE
| 13 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Female
| null |
Islam
| null |
Apolitical/Not involved in politics
| null |
Native American/Alaska Native
|
English
|
Arabic
| null |
Associate’s degree
|
Student
| null |
Business/Finance
| null |
Less than $25,000
|
Single
| null |
Single, living with family
| null |
No
|
Visual impairment
| null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 3.5 | 3.5 | 2.25 | 2 | 2.5 | 2.5 | 2.5 | 2.55 | 1.5 | 2.5 | 4 | 4.25 | 2 | 1.5 | 2 | 2.91 | 4.09 | 2 | 4.67 | 1.92 |
Substance abuse
| null | null | null | null | null | null |
['4', '4', '5', '7']
|
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
|
Substance Abuse
|
|
R_6CkLxpMTuHFR1fu
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Education
| null |
$150,000 or more
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 4 | 2 | 2.5 | 1.5 | 3 | 3 | 2.5 | 2.73 | 2 | 1 | 4 | 2 | 2.17 | 1.5 | 2.5 | 2.55 | 2.73 | 2 | 2 | 2.17 |
HIV
| null | null | null | null |
['9', '7', '8', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_3gSxw0u68N78t16
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null |
['7', '6', '6', '7']
|
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
3.0
| 2 | 3.5 | 3 | 2.5 | 2.5 | 1.5 | 1.5 | 3.09 | 3 | 2 | 4.67 | 2 | 2.67 | 2 | 1.25 | 2.55 | 2.09 | 4 | 2 | 2.5 |
Vaccination
| null | null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults (24-44)
|
Chickenpox prevention strategies
|
|
R_1mxzUaFmS7GrIIW
| 11 |
low internal focus of control/high external locus of control
|
18–24
|
Female
| null |
Female
| null |
None of the above
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
|
7.0
| 2 | 3.5 | 4 | 2 | 3 | 2.5 | 1 | 2.91 | 3.5 | 3 | 4 | 2 | 2.83 | 1.5 | 2.5 | 3.09 | 2.73 | 4 | 4.67 | 2.67 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
| null | null | null | null |
['8', '7', '6', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV/AIDS
|
R_81mqvN2lUccHWIq
| 11 |
low internal focus of control/high external locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
High school diploma or equivalent
|
Employed part-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$50,000–$74,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
|
8.0
| 2.75 | 3.25 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 2.73 | 1 | 2.25 | 4 | 2 | 2.17 | 1.5 | 4 | 2.82 | 2.73 | 1.67 | 1.33 | 2.75 |
Smoking and COPD
| null | null |
['8', '8', '7', '5']
| null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
Smoking
|
|
R_6jx3Mu7JoHcAEtH
| 17 |
high internal locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Healthcare/Medical
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
|
9.0
| 2.5 | 3 | 2.5 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.75 | 3.33 | 2.5 | 2.42 | 2.5 | 1.75 | 2.09 | 3 | 1.67 | 4 | 2.17 |
Mental Health
|
['8', '9', '9', '9']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_7fkiQqNO94tuEr6
| 20 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 4 | 3 | 3.25 | 3 | 2 | 1.5 | 3.5 | 3.55 | 3.75 | 1.5 | 3.67 | 2.5 | 2.92 | 1.5 | 3.5 | 2.09 | 2.91 | 3 | 3.33 | 2.42 |
HIV
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_1hbR3xwvLOg10Wv
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 3 | 1.75 | 3.5 | 2 | 3 | 4 | 3 | 3 | 2.5 | 2.5 | 3.33 | 3.5 | 2.5 | 4 | 3 | 3.27 | 3.82 | 4 | 3.33 | 3.33 |
Nutrition
| null | null | null | null | null |
['8', '8', '9', '8']
| null |
Persuasive-Threat
|
Child Health (0-4), Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_7qri8tNOTEODzDi
| 13 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
None of the above
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
|
8.0
| 3 | 3.5 | 3 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2.5 | 3 | 5.33 | 2.5 | 2.83 | 3.5 | 3.5 | 3.82 | 3.09 | 1.33 | 4 | 2 |
Substance abuse
| null | null | null | null | null | null |
['4', '6', '4', '6']
|
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
|
Substance Abuse
|
|
R_67fXP1muteoZspW
| 10 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Unemployed
| null | null | null |
$50,000–$74,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 3 | 3 | 3 | 1.5 | 3.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 5.33 | 4 | 3 | 1.5 | 1.5 | 3.27 | 2.91 | 4.67 | 1.33 | 2.67 |
Sexual Health
| null |
['6', '8', '7', '5']
| null | null | null | null | null |
Informational
|
Not targeted towards one group
|
Sexual Health
|
|
R_1BxEGM3cJVer5H9
| 12 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Islam
| null |
Conservative
| null |
Asian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Education
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Physical disability
| null |
Type in every thought that came to mind viewing this material.
|
Disease
| 2 | 3.5 | 3 | 3.5 | 1 | 3 | 3.25 | 3.18 | 3.25 | 2.5 | 2 | 2 | 2.58 | 2 | 2.5 | 2.55 | 2.91 | 3.33 | 4 | 2.5 |
Nutrition
| null | null | null | null | null |
['6', '5', '6', '6']
| null |
Persuasive-Threat
|
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
|
Nutrition
|
|
R_1ctqJSnLo8E7zdn
| 12 |
moderate internal/external locus of control
|
45–54
|
Female
| null |
Female
| null |
Islam
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Doctoral or professional degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
|
9.0
| 4.75 | 3 | 3 | 2 | 1.5 | 2.5 | 0.75 | 2.27 | 3 | 1.5 | 5.33 | 3 | 2.17 | 0.5 | 1.5 | 2.91 | 3.27 | 2 | 4 | 2.92 |
HIV
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_6SatFjpdgo44P4J
| 9 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
None of the above
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
2.0
| 2.5 | 2.5 | 4 | 2 | 3.5 | 2.5 | 3.5 | 3.45 | 3.5 | 3 | 4.67 | 4.5 | 3 | 2.5 | 3.5 | 3.27 | 4.55 | 4 | 5.33 | 2.83 |
HIV
| null | null | null | null |
['8', '8', '8', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_55g0xkuQksThOql
| 14 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
Black/African American
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Other (please specify):
| null |
$25,000–$49,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 |
Mental Health
|
['7', '5', '4', '3']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_1OCapMzz9MroKSH
| 12 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Healthcare/Medical
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
6.0
| 2.5 | 4 | 3 | 1.5 | 2 | 1 | 2.5 | 3.27 | 3.5 | 1 | 4 | 4 | 2.33 | 1 | 2.5 | 1.82 | 4.18 | 1.33 | 4.67 | 2 |
HIV
| null | null | null | null |
['9', '9', '9', '8']
| null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
HIV/AIDS
|
|
R_6Ba2nVNTyFZHg89
| 14 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Education
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Physical disability,Visual impairment,Hearing impairment
| null |
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
|
5.0
| 2 | 4.5 | 2 | 2 | 2 | 3.5 | 2 | 2.73 | 3 | 1.5 | 3.33 | 5 | 2.33 | 3.5 | 3.5 | 2.73 | 4.18 | 2 | 4.67 | 2.67 |
Smoking and COPD
| null | null |
['7', '4', '7', '5']
| null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_8NrhKm6a4uX2rHX
| 19 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Independent
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Business/Finance
| null |
$50,000–$74,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3.5 | 2 | 3.75 | 2 | 2.75 | 1.75 | 2.5 | 2.45 | 3.25 | 1.75 | 3 | 1.75 | 2.67 | 1.75 | 3.75 | 2.09 | 3 | 1.67 | 4.33 | 2.5 |
Nutrition
| null | null | null | null | null |
['9', '7', '9', '9']
| null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
Nutrition
|
|
R_8DH01kat7om3yTj
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Retail/Hospitality/Food Service
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
|
3.0
| 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 |
Smoking and COPD
| null | null |
['5', '7', '6', '3']
| null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_7r1faHDBQkUlXZ4
| 14 |
moderate internal/external locus of control
|
55–64
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
9.0
| 3.5 | 1 | 3.5 | 2.5 | 2 | 1.5 | 1.5 | 2.18 | 2 | 2 | 3.33 | 4 | 2.17 | 2 | 3 | 2.18 | 4.55 | 2.67 | 5.33 | 2.5 |
Substance abuse
| null | null | null | null | null | null |
['7', '6', '7', '3']
|
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
|
Substance Abuse
|
|
R_7FE83PdMwWo66Eh
| 10 |
low internal focus of control/high external locus of control
|
25–34
|
Female
| null |
Female
| null |
Islam
| null |
Moderate
| null |
Hispanic/Latino
|
English
|
Arabic
| null |
Bachelor’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 3.25 | 3.25 | 3.75 | 3.5 | 2.5 | 2.25 | 1.5 | 2.36 | 3.75 | 2.25 | 4 | 1.5 | 3.25 | 1 | 2.5 | 2.73 | 2.27 | 1.67 | 3.67 | 2.67 |
Mental Health
|
['8', '7', '8', '9']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_6Ka0XkRtSe6vMrN
| 14 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
Hispanic/Latino
|
English
|
Spanish
| null |
Master’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$75,000–$99,999
|
Married
| null |
Single, living with family
| null |
Prefer not to say
|
Prefer not to say
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 3.5 | 4 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 2.73 | 5 | 3.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 2.55 | 3.09 | 2 | 2 | 3.5 |
Chronic Diseases
| null | null | null |
['7', '9', '8', '7']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_7jZ3v6RjttNgwGW
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
2.0
| 4 | 4 | 2 | 2.5 | 4.5 | 1.5 | 4.25 | 3.36 | 3 | 1.5 | 1.33 | 3 | 3.33 | 2.5 | 2.5 | 1.45 | 3.27 | 2 | 2.67 | 2.33 |
Smoking and COPD
| null | null |
['8', '8', '9', '9']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_7T4PbkSt63q9Msh
| 20 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
2.0
| 2 | 3 | 2.25 | 3.25 | 1.5 | 3.5 | 1.5 | 2.36 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 1.5 | 2.25 | 2.73 | 2.64 | 1.33 | 2 | 1.75 |
Mental Health
|
['8', '7', '8', '9']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_32QYEqvg0bpRUEQ
| 13 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
|
9.0
| 2 | 3 | 4 | 2.5 | 3.5 | 3.5 | 4.25 | 3.64 | 3.75 | 0.5 | 3.67 | 1 | 3.25 | 4.25 | 2.5 | 2.45 | 2.27 | 4.33 | 1.67 | 3.08 |
Smoking and COPD
| null | null |
['7', '8', '8', '8']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_8qlvgwPikalU1Ji
| 17 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Prefer not to say
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
6.0
| 3 | 4.5 | 2.75 | 1.5 | 2.5 | 2.25 | 3 | 3.27 | 3 | 2.25 | 2 | 3 | 2.33 | 4 | 3 | 2.18 | 3.45 | 1.33 | 5.33 | 2.75 |
Substance abuse
| null | null | null | null | null | null |
['7', '8', '5', '5']
|
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
|
Substance Abuse
|
|
R_7oBJ3oKuTgbccOh
| 16 |
high internal locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Arts/Entertainment
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
|
9.0
| 4 | 2.75 | 3.5 | 1.5 | 3.5 | 3 | 2.5 | 2.45 | 1.5 | 1.25 | 3.33 | 2.25 | 2.17 | 2 | 1 | 2.45 | 2.36 | 1.33 | 2.33 | 2.33 |
HIV
| null | null | null | null |
['9', '8', '9', '9']
| null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
HIV/AIDS
|
|
R_1bIcnNLZswd92MV
| 15 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Student
| null |
$75,000–$99,999
|
Single
| null |
Single, living alone
| null |
Yes
|
Visual impairment,Mental health condition
| null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 4 | 3 | 3.5 | 2 | 4.5 | 2.5 | 2.5 | 3.36 | 2.75 | 1.5 | 5 | 4 | 3.08 | 2.25 | 3.5 | 2.82 | 3.36 | 3 | 3 | 2.25 |
Substance abuse
| null | null | null | null | null | null |
['9', '9', '8', '5']
|
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
|
Substance Abuse
|
|
R_7P7DtnWo9qSmR9e
| 9 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
None of the above
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
|
7.0
| 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 |
Chronic Diseases
| null | null | null |
['4', '4', '8', '4']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_5WSrtZgjVy4nwkN
| 14 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$25,000–$49,999
|
Single
| null |
Single, living alone
| null |
No
|
Chronic illness (e.g., diabetes, heart disease)
| null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 |
Sexual Health
| null |
['3', '5', '6', '7']
| null | null | null | null | null |
Informational
|
Not targeted towards one group
|
Sexual Health
|
|
R_217T5QhQXL5X44N
| 16 |
high internal locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Arts/Entertainment
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Chronic illness (e.g., diabetes, heart disease)
| null |
Type in every thought that came to mind viewing this material.
|
Very detailed pictorial representation of how everyday choices affect your mental health
| 4 | 2.5 | 3.5 | 2 | 2 | 2 | 2.5 | 3.27 | 3.5 | 3.75 | 4.67 | 4.25 | 2.5 | 2 | 3 | 3.36 | 3.55 | 4 | 2.67 | 2.33 |
Mental Health
|
['9', '8', '9', '9']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_5rqRsKv88dNpzt2
| 12 |
moderate internal/external locus of control
|
35–44
|
Female
| null |
Female
| null |
None of the above
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 3 | 2.5 | 3 | 1.5 | 3.5 | 2.5 | 3 | 2.73 | 3 | 2 | 4 | 3.5 | 2.67 | 2.5 | 2 | 2.73 | 2.91 | 2 | 1.33 | 3.33 |
Mental Health
|
['8', '7', '8', '7']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_8EuQgZiVOX74fGt
| 9 |
low internal focus of control/high external locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Independent
| null |
Black/African American
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Student
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
|
Prefer not to say
| null |
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
|
6.0
| 4 | 2 | 3 | 2.25 | 1.5 | 2.5 | 1.5 | 2.36 | 2 | 2 | 2.67 | 4 | 1.92 | 2.25 | 1.5 | 2.36 | 3.45 | 3.33 | 3.33 | 2.08 |
HIV
| null | null | null | null |
['4', '5', '5', '2']
| null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
HIV/AIDS
|
|
R_7cvlZ1DgFP0zOrG
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
Being healthy
| 2 | 3 | 2 | 2.5 | 2.5 | 1.5 | 3.5 | 3.27 | 2 | 1.5 | 4 | 4 | 2.33 | 3.5 | 4.5 | 2.18 | 4 | 4 | 4 | 2.67 |
Nutrition
| null | null | null | null | null |
['7', '8', '9', '9']
| null |
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_7J3BkfYWe7TYCjL
| 12 |
moderate internal/external locus of control
|
45–54
|
Female
| null |
Female
| null |
Islam
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Doctoral or professional degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
|
9.0
| 3.75 | 2 | 3 | 2 | 3.5 | 2.5 | 1.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.83 | 1.25 | 1.5 | 2.91 | 2.91 | 2 | 2.67 | 2.33 |
HIV
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_3VugyZgx7WMTmgh
| 13 |
moderate internal/external locus of control
|
18–24
|
Female
| null |
Female
| null |
None of the above
| null |
Apolitical/Not involved in politics
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 4 | 3 | 2.5 | 1 | 1.5 | 2.5 | 1.5 | 2.73 | 3 | 4 | 3.33 | 4 | 1.83 | 2.5 | 3 | 3.27 | 3.45 | 3.33 | 4 | 3.17 |
HIV
| null | null | null | null |
['6', '7', '4', '5']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_1guXwmkJE1d77Gk
| 14 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Master’s degree
|
Employed part-time
| null |
Government/Public Service
| null |
$150,000 or more
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3 | 5 | 2 | 0.5 | 1.5 | 4.5 | 1.5 | 3.45 | 3 | 3.5 | 5.33 | 3 | 1.67 | 1.5 | 2.5 | 4.36 | 3.27 | 2 | 2.67 | 1.67 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
| null | null | null | null |
['4', '7', '7', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV
|
R_325uB0l4PgMeAZX
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Islam
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Education
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Hearing impairment
| null |
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
|
3.0
| 3.75 | 1.5 | 2 | 1.5 | 0.5 | 2.5 | 2 | 2.73 | 3 | 3 | 1.33 | 4 | 1.67 | 2.5 | 0.5 | 2.36 | 2.73 | 3.33 | 2 | 1.92 |
Substance abuse
|
Unknown
| null | null | null | null | null | null |
['3', '7', '3', '7']
|
Persuasive-Threat
|
Adults 45-64, Adults (24-44), Young Adults 18-24
|
Substance Abuse
|
R_2kuXP9V50K8sMcr
| 14 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Healthcare/Medical
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 2 | 4 | 3 | 4 | 3.5 | 3.25 | 2.75 | 3.09 | 4.5 | 1.25 | 3.67 | 2.5 | 4 | 4 | 2.5 | 2.64 | 2.09 | 1.67 | 1.67 | 2.5 |
Chronic Diseases
| null | null | null |
['8', '8', '8', '9']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_7gGtUSY4YVBJJ7u
| 13 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Islam
| null |
Libertarian
| null |
Black/African American
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Technology/Engineering
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Visual impairment,Mental health condition
| null |
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
6.0
| 2.5 | 3 | 4.5 | 1.75 | 1.75 | 1.75 | 2.75 | 3.55 | 4 | 3 | 2 | 3.75 | 2.5 | 4 | 2 | 2.27 | 3.09 | 3.33 | 3 | 2.5 |
Smoking and COPD
| null | null |
['9', '8', '7', '6']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_3wSOyOxZvJKOTLL
| 11 |
low internal focus of control/high external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 3 | 2.5 | 3 | 1.5 | 1.5 | 1.5 | 2.5 | 2.55 | 5 | 4.5 | 4 | 2 | 2.67 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 4 | 3.33 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
| null | null | null | null |
['7', '8', '8', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV/AIDS
|
R_6LuO2YDRyCetSmG
| 17 |
high internal locus of control
|
35–44
|
Female
| null |
Female
| null |
Buddhism
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
High school diploma or equivalent
|
Employed part-time
| null |
Healthcare/Medical
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 2.25 | 4 | 3 | 2 | 1.75 | 2.25 | 2.5 | 3.45 | 2.5 | 2.5 | 3 | 1.5 | 2.08 | 3.5 | 2.5 | 2.55 | 2.64 | 2 | 3.67 | 3.08 |
Mental Health
|
['6', '5', '5', '2']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_7m1psCSX9r21W6l
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
3.0
| 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2 | 3.5 | 3.33 | 3.5 | 2.33 | 4 | 3 | 3.45 | 3.27 | 4 | 2.67 | 3.67 |
Smoking and COPD
| null | null |
['8', '8', '8', '3']
| null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_1sNIwz2BakE4XrX
| 18 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.25 | 3 | 2.5 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.25 | 1.5 | 3 | 2.5 | 2.08 | 4 | 3 | 2 | 3.55 | 1.67 | 3.67 | 2.42 |
Smoking and COPD
| null | null |
['9', '9', '9', '1']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
|
Smoking
|
|
R_1cmpE1PtQ3Zq0yR
| 16 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2 | 3 | 2 | 1.25 | 3.5 | 1.75 | 1.25 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 2.75 | 0.5 | 2 | 2.09 | 2.55 | 3 | 2.67 | 2 |
Nutrition
| null | null | null | null | null |
['8', '7', '7', '9']
| null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
Nutrition
|
|
R_4S3oo7FshNPMLa2
| 11 |
low internal focus of control/high external locus of control
|
18–24
|
Male
| null |
Male
| null |
Buddhism
| null |
Conservative
| null |
Black/African American
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 |
Smoking and COPD
| null | null |
['3', '3', '9', '6']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_6PhiaxuJGjChsns
| 13 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
HIV has a very wide range of transmission and many ways it can spread, so it's important to take it seriously in daily life.
| 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 |
HIV
| null | null | null | null |
['8', '8', '8', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_6Q5dO3NEVDRXzFQ
| 16 |
high internal locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Prefer not to say
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Healthcare/Medical
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
Protect yourself. Don't smoke anything harmful to your health
| 2.5 | 2.75 | 3.5 | 1.5 | 1.75 | 2.75 | 2.75 | 3 | 4 | 2.5 | 3.67 | 1.75 | 2.42 | 2 | 1 | 2.91 | 2.64 | 3 | 5.33 | 3.17 |
Substance abuse
|
Unknown
| null | null | null | null | null | null |
['8', '7', '9', '8']
|
Persuasive-Threat
|
Adults 45-64, Adults (24-44), Young Adults 18-24
|
Substance Abuse
|
R_5VsTNmxiiCZS1KY
| 14 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Single, living with family
| null |
No
|
Chronic illness (e.g., diabetes, heart disease)
| null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
2.0
| 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 |
Chronic Diseases
| null | null | null |
['9', '8', '9', '9']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
heart disease
|
|
R_6tyeC3qjsVGpqi6
| 16 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Education
| null |
$50,000–$74,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.5 | 3 | 2.75 | 2.5 | 2.25 | 2.75 | 1.5 | 2.27 | 4 | 1.75 | 2 | 2.25 | 2.92 | 2.25 | 2.25 | 2.18 | 2.91 | 1.67 | 3.33 | 1.5 |
HIV
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV prevention strategies
|
|
R_5kGQlBqQypIkhfH
| 9 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Libertarian
| null |
Hispanic/Latino
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Arts/Entertainment
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 4.5 | 1.5 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3.5 | 2.5 | 2.67 | 3 | 3 | 1.5 | 2.5 | 2.36 | 3.09 | 4 | 2 | 3 |
Nutrition
| null | null | null | null | null |
['7', '7', '7', '5']
| null |
Persuasive-Threat
|
Child Health (0-4), Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_3RzOUdTg4AeaMfv
| 14 |
moderate internal/external locus of control
|
45–54
|
Male
| null |
Male
| null |
None of the above
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 3 | 3 | 2 | 2.5 | 2.5 | 1 | 4 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 2 | 3.27 | 2 | 4 | 2 |
Smoking and COPD
| null | null |
['4', '8', '9', '4']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_6Yzl4mQMa2hy6TC
| 15 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
|
4.0
| 3.25 | 2 | 3.25 | 3 | 2 | 3.5 | 2.75 | 2.64 | 4 | 4 | 4 | 4.25 | 3 | 2.75 | 2.5 | 3.82 | 3.73 | 2.67 | 3.33 | 2.58 |
Nutrition
| null | null | null | null | null |
['7', '8', '7', '8']
| null |
Persuasive-Threat
|
Child Health (0-4), Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_1GjE2giZaCWwbYY
| 14 |
moderate internal/external locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$100,000–$149,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 2.75 | 3 | 3.75 | 1.5 | 2 | 2.25 | 1.5 | 2.45 | 3 | 1.5 | 3 | 3.75 | 2.17 | 2.5 | 3.5 | 2.18 | 3.27 | 1.67 | 3 | 3.33 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
| null | null | null | null |
['9', '9', '9', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV
|
R_3nNG1vS9XN3aE07
| 16 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
Hinduism
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Less than high school
|
Employed full-time
| null |
Arts/Entertainment
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
The complexity of sexual relationships and personal values.
| 2 | 3.25 | 3 | 4 | 1.5 | 3 | 2 | 2.27 | 3.5 | 2 | 4.67 | 3.5 | 3 | 1.75 | 1 | 3.09 | 2.73 | 2 | 3.33 | 1.75 |
Sexual Health
| null |
['4', '1', '9', '5']
| null | null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, All adults
|
Sexual Health
|
|
R_7jZ3v6RjttNgwGW
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 4 | 4 | 2 | 2.5 | 4.5 | 1.5 | 4.25 | 3.36 | 3 | 1.5 | 1.33 | 3 | 3.33 | 2.5 | 2.5 | 1.45 | 3.27 | 2 | 2.67 | 2.33 |
Mental Health
|
['7', '7', '7', '9']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_5GkrXreHMKPdz4M
| 16 |
high internal locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2 | 2 | 3 | 2.25 | 2 | 1.25 | 3 | 2.09 | 2 | 1.75 | 3.33 | 2.75 | 2.08 | 2.25 | 3 | 2 | 2.91 | 1.67 | 2.33 | 1.42 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
| null | null | null | null |
['8', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV/AIDS
|
R_7jlFev4aeTB9gft
| 10 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Libertarian
| null |
Hispanic/Latino
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
Type in every thought that came to mind viewing this material.
|
Medical safety: Ensure strict safety standards are adopted during blood transfusions and organ transplants to reduce the risk of infection.
| 3 | 3 | 4 | 4.5 | 2.5 | 2.5 | 2 | 2.55 | 2.5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.91 | 3.27 | 0.67 | 4 | 3.33 |
HIV
| null | null | null | null |
['9', '6', '6', '7']
| null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
HIV/AIDS
|
|
R_34G0pLzRgu4t7Xj
| 17 |
high internal locus of control
|
18–24
|
Female
| null |
Female
| null |
Prefer not to say
| null |
Conservative
| null |
Black/African American
|
English
|
English
| null |
High school diploma or equivalent
|
Student
| null |
Student
| null |
Less than $25,000
|
Single
| null |
Single, living with family
| null |
No
|
Visual impairment
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
9.0
| 2.75 | 2.5 | 1.75 | 4 | 2 | 1.25 | 1.5 | 1.73 | 4 | 2 | 3 | 2.25 | 3.33 | 1.25 | 0.5 | 2 | 3 | 1.67 | 5.33 | 1.92 |
Substance abuse
| null | null | null | null | null | null |
['9', '9', '9', '1']
|
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
|
Substance Abuse
|
|
R_7DIvkEeI2C3sxMN
| 13 |
moderate internal/external locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Doctoral or professional degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$150,000 or more
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Hearing impairment
| null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2.5 | 4 | 2.75 | 2.5 | 1.5 | 1.25 | 1.25 | 2.91 | 4.25 | 2.25 | 4 | 2.5 | 2.75 | 2.5 | 3.25 | 2.36 | 2.55 | 1.67 | 2.33 | 1.75 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
| null | null | null | null |
['9', '9', '9', '9']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV
|
R_6jx3Mu7JoHcAEtH
| 17 |
high internal locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Associate’s degree
|
Employed full-time
| null |
Healthcare/Medical
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
6.0
| 2.5 | 3 | 2.5 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.75 | 3.33 | 2.5 | 2.42 | 2.5 | 1.75 | 2.09 | 3 | 1.67 | 4 | 2.17 |
Smoking and COPD
| null | null |
['9', '9', '9', '9']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
|
Smoking
|
|
R_1arXwMHKEZSqg5H
| 15 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2.5 | 3 | 2 | 3.5 | 2 | 1.5 | 1.5 | 2.73 | 3.5 | 1.5 | 2 | 3 | 3 | 2.5 | 2 | 1.64 | 3.27 | 3.33 | 3.33 | 1.17 |
Substance abuse
|
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
| null | null | null | null | null | null |
['7', '6', '7', '3']
|
Persuasive-Threat
|
Adults 45-64, Adults (24-44)
|
Substance Abuse
|
R_7T4PbkSt63q9Msh
| 20 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2 | 3 | 2.25 | 3.25 | 1.5 | 3.5 | 1.5 | 2.36 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 1.5 | 2.25 | 2.73 | 2.64 | 1.33 | 2 | 1.75 |
Substance abuse
| null | null | null | null | null | null |
['6', '8', '9', '2']
|
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
|
Substance Abuse
|
|
R_5cjwI2mqYyB8LBS
| 13 |
moderate internal/external locus of control
|
18–24
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Retail/Hospitality/Food Service
| null |
Less than $25,000
|
Single
| null |
Single, living with family
| null |
No
| null |
['8', '7', '6', '6']
|
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 1 | 4 | 1.5 | 2 | 4 | 1.5 | 2.5 | 2.36 | 4 | 2 | 4.67 | 1 | 3.33 | 2 | 2.25 | 2.55 | 2.27 | 0.67 | 2.67 | 1.33 |
Vaccination
| null | null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults (24-44)
|
Chickenpox prevention strategies
|
|
R_11LfE9u7zO9hEBO
| 12 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Prefer not to say
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
3.0
| 3.5 | 3 | 3 | 3.5 | 3.5 | 2.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 3.33 | 4.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.17 |
Smoking and COPD
| null | null |
['6', '6', '6', '5']
| null | null | null | null |
Persuasive-Efficacy
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_1ml1eMNO5iyGEed
| 17 |
high internal locus of control
|
45–54
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Healthcare/Medical
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3.25 | 4 | 4.25 | 1.75 | 3 | 3 | 3 | 3.45 | 3.5 | 2.25 | 2 | 3 | 2.75 | 2.5 | 2 | 2.45 | 3.64 | 4 | 4.67 | 3 |
HIV
| null | null | null | null |
['4', '4', '7', '5']
| null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
HIV/AIDS
|
|
R_7ijViGxxVp07sIe
| 13 |
moderate internal/external locus of control
|
45–54
|
Female
| null |
Female
| null |
Christianity
| null |
Apolitical/Not involved in politics
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Self-employed
| null |
Retail/Hospitality/Food Service
| null |
$25,000–$49,999
|
Widowed
| null |
Single Parent with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 |
Sexual Health
| null |
['7', '8', '9', '9']
| null | null | null | null | null |
Informational
|
Not targeted towards one group
|
Sexual Health
|
|
R_7MhurdbeuslHDp5
| 14 |
moderate internal/external locus of control
|
35–44
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Education
| null |
$100,000–$149,999
|
Married
| null |
Single, living with family
| null |
No
| null | null |
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
|
7.0
| 2.5 | 3 | 2.5 | 2.5 | 3 | 3.5 | 3.25 | 3.36 | 4 | 2.5 | 2.67 | 3.5 | 3.17 | 4 | 4.5 | 2.91 | 3.09 | 4.67 | 1.33 | 2.5 |
Chronic Diseases
| null | null | null |
['6', '8', '8', '9']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_7hnjGlXEqqDBB5I
| 16 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$150,000 or more
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
6.0
| 2.5 | 3 | 3.5 | 3 | 1.75 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 2.33 | 3 | 2.5 | 1.25 | 1.5 | 1.82 | 2.91 | 1.67 | 4 | 2.42 |
Chronic Diseases
| null | null | null |
['9', '9', '9', '9']
| null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
cystic fibrosis
|
|
R_7jKxnhiSKkXK0X7
| 17 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 3 | 3.25 | 2.5 | 3.5 | 4.5 | 1.75 | 1 | 2.73 | 4 | 1.5 | 3.33 | 2.75 | 4 | 3.25 | 1 | 2.09 | 2.64 | 3.67 | 2.67 | 1.92 |
Smoking and COPD
| null | null |
['8', '7', '7', '3']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_7pR3gi36WBdTPuz
| 12 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Islam
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Master’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, no children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.75 | 3 | 3 | 2 | 2.5 | 2.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2 | 2.17 | 1.5 | 1.5 | 3 | 2.55 | 2 | 2.67 | 1.92 |
Smoking and COPD
| null | null |
['9', '9', '9', '1']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Smoking
|
|
R_20sZPpc66vhHlN7
| 9 |
low internal focus of control/high external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Visual impairment
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
3.0
| 2.5 | 3 | 5 | 2.5 | 2.5 | 3.5 | 3.5 | 3.09 | 4.5 | 2 | 4.33 | 4 | 3.17 | 2.5 | 2.5 | 3.18 | 3.27 | 3.33 | 4 | 3.17 |
Nutrition
| null | null | null | null | null |
['7', '8', '8', '5']
| null |
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_3FfeiDIoODdF1DX
| 15 |
moderate internal/external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Technology/Engineering
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Visual impairment
| null |
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
|
4.0
| 2 | 3.5 | 2.75 | 2 | 1.5 | 2.25 | 1.75 | 2.45 | 3.5 | 2.5 | 3 | 3.75 | 2.33 | 3 | 2.5 | 2.55 | 3.27 | 1.33 | 3 | 2.08 |
Substance abuse
|
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
| null | null | null | null | null | null |
['6', '9', '9', '2']
|
Persuasive-Threat
|
Adults 45-64, Adults (24-44)
|
Substance Abuse
|
R_59upiOsHI1rxNm3
| 13 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Prefer not to say
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$150,000 or more
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
|
8.0
| 3 | 1.5 | 4 | 3 | 2.5 | 1.5 | 3.5 | 2 | 2.5 | 1.5 | 2.67 | 2 | 2.67 | 4.5 | 2.5 | 1.82 | 3.27 | 1.33 | 4 | 3 |
Mental Health
|
['8', '7', '7', '6']
| null | null | null | null | null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
|
Mental Health
|
|
R_8DH01kat7om3yTj
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Retail/Hospitality/Food Service
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 |
Nutrition
| null | null | null | null | null |
['5', '6', '7', '8']
| null |
Persuasive-Threat
|
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
|
Nutrition
|
|
R_6c7XwEvYOKw57rm
| 15 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Arts/Entertainment
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.25 | 2.67 | 1.25 | 1.5 | 2.09 | 2.36 | 1.67 | 3 | 1.92 |
Sexual Health
| null |
['8', '8', '9', '9']
| null | null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, All adults
|
Sexual Health
|
|
R_7kIJ7tXh9OrYufZ
| 16 |
high internal locus of control
|
45–54
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
|
7.0
| 4 | 4 | 2.5 | 3 | 3 | 3.5 | 2 | 3.45 | 3 | 1.5 | 2 | 2.5 | 3 | 3 | 1.5 | 2.36 | 1.64 | 2.67 | 1.33 | 2.33 |
Nutrition
| null | null | null | null | null |
['6', '9', '4', '7']
| null |
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_5i3s5FBegdWaHTX
| 12 |
moderate internal/external locus of control
|
35–44
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
|
Mental health condition
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 4 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 2.73 | 5 | 2.5 | 2.67 | 2 | 2.67 | 2.5 | 3.5 | 2.91 | 2.55 | 2 | 2.67 | 2.33 |
Smoking and COPD
| null | null |
['7', '6', '8', '8']
| null | null | null | null |
Persuasive-Efficacy
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
|
Smoking
|
|
R_2Cbll0pRjQ8Lz9f
| 13 |
moderate internal/external locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Moderate
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$50,000–$74,999
|
Single
| null |
Single, living with family
| null |
No
|
Visual impairment
| null |
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
|
9.0
| 2.5 | 3.75 | 2.75 | 2.5 | 1.75 | 2 | 2.5 | 3.27 | 2.5 | 1.5 | 3.67 | 3 | 2.25 | 1.25 | 2 | 2.27 | 3.55 | 1.67 | 4.33 | 2 |
Smoking and COPD
| null | null |
['9', '9', '9', '1']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
|
Smoking
|
|
R_1nPGTzpNkxG7r6V
| 9 |
low internal focus of control/high external locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Independent
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Technology/Engineering
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 3.5 | 3 | 3 | 1.5 | 2.5 | 3 | 1.5 | 2.36 | 2 | 1.5 | 4.67 | 2.5 | 2 | 1 | 2.5 | 2.91 | 2.91 | 2 | 2 | 2.67 |
Nutrition
| null | null | null | null | null |
['7', '7', '8', '6']
| null |
Persuasive-Threat
|
Adults 45-64, Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_5kODexcHpSsJ7eW
| 10 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Business/Finance
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 2.5 | 4 | 1 | 4.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 3.5 | 4 | 2 | 3.67 | 3.5 | 1.5 | 3.27 | 1.82 | 2 | 2.67 | 1.83 |
Nutrition
| null | null | null | null | null |
['2', '8', '7', '8']
| null |
Persuasive-Threat
|
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
|
Nutrition
|
|
R_1aPhBsdGhjZQRzP
| 20 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$100,000–$149,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
1.0
| 2.5 | 3.25 | 2.5 | 2 | 2 | 1.25 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2.5 | 2.33 | 1.25 | 1.5 | 1.91 | 2.82 | 1.67 | 3.67 | 1.92 |
Smoking and COPD
| null | null |
['9', '9', '9', '1']
| null | null | null | null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
|
Smoking
|
|
R_3RKb6fUwhXd0xCF
| 11 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
Islam
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Retail/Hospitality/Food Service
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 3 | 4 | 3.5 | 1.5 | 1 | 2.5 | 2 | 3.27 | 4.5 | 2 | 4 | 1.5 | 2.33 | 3.5 | 2.5 | 2.73 | 3.27 | 2 | 4.67 | 2.83 |
Substance abuse
| null | null | null | null | null | null |
['7', '4', '7', '3']
|
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
|
Substance Abuse
|
|
R_3hu8h9yMwXVQtH7
| 20 |
high internal locus of control
|
25–34
|
Female
| null |
Female
| null |
Christianity
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed full-time
| null |
Business/Finance
| null |
$75,000–$99,999
|
Married
| null |
Married/Partnered, with children
| null |
No
| null | null |
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
|
5.0
| 3 | 3 | 2.25 | 3 | 2 | 2.75 | 1.5 | 2.82 | 2.5 | 2.5 | 3 | 2.5 | 2.5 | 2.5 | 2.5 | 2.73 | 2.82 | 3 | 3 | 2.42 |
Nutrition
| null | null | null | null | null |
['8', '9', '8', '8']
| null |
Persuasive-Threat
|
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
|
Nutrition
|
|
R_5J96BA3jUCaJoZl
| 11 |
low internal focus of control/high external locus of control
|
25–34
|
Male
| null |
Male
| null |
None of the above
| null |
Moderate
| null |
White/Caucasian
|
English
|
English
| null |
High school diploma or equivalent
|
Employed full-time
| null |
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
| null |
$25,000–$49,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Hearing impairment
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 4 | 3 | 3 | 2.5 | 2 | 1.5 | 2.5 | 2.73 | 3.5 | 2.5 | 1.33 | 3.25 | 2.67 | 1.5 | 3 | 1.82 | 4.27 | 3.33 | 5.33 | 3 |
Nutrition
| null | null | null | null | null |
['7', '8', '7', '9']
| null |
Persuasive-Threat
|
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
|
Nutrition
|
|
R_7oBJ3oKuTgbccOh
| 16 |
high internal locus of control
|
18–24
|
Male
| null |
Male
| null |
Christianity
| null |
Conservative
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed part-time
| null |
Arts/Entertainment
| null |
$25,000–$49,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
|
9.0
| 4 | 2.75 | 3.5 | 1.5 | 3.5 | 3 | 2.5 | 2.45 | 1.5 | 1.25 | 3.33 | 2.25 | 2.17 | 2 | 1 | 2.45 | 2.36 | 1.33 | 2.33 | 2.33 |
Nutrition
| null | null | null | null | null |
['9', '9', '9', '9']
| null |
Persuasive-Threat
|
Child Health (0-4), Young Adults 18-24, Adults (24-44)
|
Nutrition
|
|
R_6cjBEsTjTxHeNvy
| 11 |
low internal focus of control/high external locus of control
|
35–44
|
Female
| null |
Female
| null |
None of the above
| null |
Libertarian
| null |
White/Caucasian
|
English
|
English
| null |
Some college, no degree
|
Employed full-time
| null |
Arts/Entertainment
| null |
$50,000–$74,999
|
Married
| null |
Married/Partnered, with children
| null |
Yes
|
Hearing impairment
| null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
7.0
| 2.5 | 5 | 3 | 0.5 | 3.5 | 2.5 | 3.5 | 3.64 | 3 | 1.5 | 2.67 | 2.5 | 2.33 | 2 | 3.5 | 2.18 | 2.73 | 2.67 | 2.67 | 3 |
HIV
| null | null | null | null |
['5', '8', '6', '6']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
|
HIV prevention strategies
|
|
R_5E7hv80o8wyknb8
| 16 |
high internal locus of control
|
25–34
|
Male
| null |
Male
| null |
None of the above
| null |
Apolitical/Not involved in politics
| null |
White/Caucasian
|
English
|
English
| null |
Bachelor’s degree
|
Employed part-time
| null |
Retail/Hospitality/Food Service
| null |
$50,000–$74,999
|
Single
| null |
Single, living with family
| null |
No
| null | null |
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
|
6.0
| 2 | 3.5 | 3 | 3 | 3 | 3 | 3 | 2.64 | 3.5 | 2.5 | 3.33 | 4 | 3.17 | 4 | 3 | 2.91 | 2.91 | 1.67 | 2 | 2.83 |
HIV
|
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
| null | null | null | null |
['7', '8', '7', '7']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV/AIDS
|
R_1gw5YTIj3GBaTsR
| 13 |
moderate internal/external locus of control
|
25–34
|
Male
| null |
Male
| null |
Christianity
| null |
Liberal
| null |
Black/African American
|
English
|
English
| null |
Bachelor’s degree
|
Self-employed
| null |
Student
| null |
$25,000–$49,999
|
Single
| null |
Single, living alone
| null |
No
| null | null |
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
|
4.0
| 2.75 | 1 | 3 | 3.5 | 3.5 | 2 | 2.5 | 2.27 | 4 | 1.5 | 4 | 3 | 3.67 | 3.5 | 3.5 | 2.36 | 2.73 | 1.67 | 2 | 2.08 |
HIV
| null | null | null | null |
['8', '9', '6', '8']
| null | null |
Informational
|
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
|
HIV prevention strategies
|
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