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Rubric for Excel Review – Sales Data Analysis (General Evaluation Criteria)

Evaluation Criteria

Each criterion is rated on a scale from 1 (lowest) to 4 (highest).

1. Data Analysis and Interpretation:

   • 1: Minimal or incorrect answers, including numerical and qualitative answers, interpretation of data, failure to identify key trends or insights.

   • 2: Basic interpretation with some correct insights, but with notable errors or omissions.

   • 3: Good interpretation and analysis with accurate identification of most trends and patterns.

   • 4: Excellent and thorough analysis, with insightful and comprehensive identification of trends and key insights.

2. Problem Solving:

   • 1: Lacks a clear strategy, minimal or ineffective problem-solving approach.

   • 2: Basic problem-solving skills, some effective strategies but lacking in creativity or thoroughness.

   • 3: Good problem-solving ability, demonstrates effective and strategic approach.

   • 4: Excellent problem-solving skills, highly creative and strategic, achieving outstanding analytical goals.

3. Critical Thinking:

   • 1: Minimal critical engagement, accepting data without questioning or exploration.

   • 2: Some evidence of critical thinking, but surface-level exploration and incomplete reasoning.

   • 3: Good critical thinking, with comprehensive exploration and well-reasoned conclusions.

   • 4: Excellent critical thinking skills, deeply questioning and rigorously evaluating data before forming conclusions.

4. Written Communication:

   • 1: Poorly structured, unclear, and ineffective communication of ideas.

   • 2: Basic communication, some clarity and structure but with errors or lack of coherence.

   • 3: Good communication, clear and well-structured expression of ideas, minor imperfections.

   • 4: Excellent written communication, clear, coherent, and compelling expression of ideas, integrating various writing styles and media effectively.