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particular period, or the price charged by Hosts declines, our revenue
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would decline and our business, results of operations, and financial
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condition would be materially adversely affected.
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Hosts manage and control their spaces and experiences and typically
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market them on our platform with no obligation to make them available to
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guests for specified dates and with no obligation to accept bookings
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from prospective guests. We have had many Hosts list their properties on
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our platform in one period and cease to offer these properties in
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subsequent periods for a variety of reasons. While we plan to continue
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to invest in our Host community and in tools to assist Hosts, these
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investments may not be successful in growing our Hosts and listings on
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our platform. In addition, Hosts may not establish or maintain listings
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if we cannot attract prospective guests to our platform and generate
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bookings from a large number of guests. If we are unable to retain
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existing Hosts or add new Hosts, or if Hosts elect to market their
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listings exclusively with a competitor or cross-list with a competitor,
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we may be unable to offer a sufficient supply and variety of properties
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or experiences to attract guests to use our platform. In particular, it
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is critical that we continue to attract and retain individual Hosts who
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list their spaces, including private rooms, primary homes, or vacation
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homes, on Airbnb. We attract individual Hosts predominantly through
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organic channels such as word of mouth and our strong brand recognition.
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If we are unable to attract and retain individual Hosts in a
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cost-effective manner, or at all, our business, results of operations,
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and financial condition would be materially adversely affected.
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Professional Hosts, including property management companies, serviced
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apartment providers, and boutique hotels, expand the types of listings
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available to our guests. These professional Hosts often list on our
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platform as well as on the platforms of our competitors. We do not
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control whether professional Hosts provide us with a sizable allocation
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of rooms and competitive pricing relative to the same properties listed
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with other services. If we are not able to effectively deploy
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professional tools, application programming interfaces, and payment
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processes, work with third-party channel managers, and develop effective
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sales and account management teams that address the needs of these
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professional Hosts, we may not be able to attract and retain
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professional Hosts. If our fee structure and payment terms are not as
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competitive as those of our competitors, these professional Hosts may
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choose to provide less inventory and availability with us. Historically,
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we have seen an increase in the number of, and revenue from,
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professional Hosts on our platform. The uniqueness of listings on our
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platform will be negatively impacted if the number of individual Hosts
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does not grow at the same rate.
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In addition, the number of listings on Airbnb may decline as a result of
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a number of other factors affecting Hosts, including: the COVID-19
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pandemic; enforcement or threatened enforcement of laws and regulations,
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including short-term occupancy and tax laws; private groups, such as
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homeowners, landlords, and condominium and neighborhood associations,
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adopting and enforcing contracts that prohibit or restrict home sharing;
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leases, mortgages, and other agreements, or regulations that purport to
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ban or otherwise restrict home sharing; Hosts opting for long-term
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rentals on other third-party platforms as an alternative to listing on
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our platform; economic, social, and political factors; perceptions of
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trust and safety on and off our platform; negative experiences with
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guests, including guests who damage Host property, throw unauthorized
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parties, or engage in violent and unlawful acts; and our decision to
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remove Hosts from our platform for not adhering to our Host standards or
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other factors we deem detrimental to our community.
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We believe that our Host protection programs, including those provided
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through AirCover for Hosts, are integral to retaining and acquiring
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Hosts. AirCover for Hosts includes but is not limited to our Host Damage
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Protection program, which protects Hosts against guest property damage
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of up to \$3 million, and our Host Liability Insurance and Experiences
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Liability Insurance, which provide liability insurance of up to \$1
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million, to protect our Hosts against qualifying third-party claims for
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personal injury or property damage. If we discontinue these programs or
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these programs prove less effective, whether because our payouts under
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these programs or our insurance premiums become cost prohibitive or for
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any other reason, then the number of Hosts who list with us may decline.
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In addition, we have incurred, and may continue to incur, higher than
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normal payments via refunds and travel credit issuance to guests who
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cancel for reasons related to COVID-19. Hosts and guests whose
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reservations are canceled under our extenuating circumstances policy,
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including for reasons related to COVID-19, have had and may continue to
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have a negative view of such policy and may experience negative
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financial impacts as a result of such cancellations. This could
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materially negatively impact our relationship with our Hosts and guests,
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resulting in Hosts leaving our platform, removing their listings, and/or
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offering less availability, or fewer repeat guests, which in turn could
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have a material adverse impact on our business, results of operations,
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and financial condition.
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*If we fail to retain existing guests or add new guests, our business,
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results of operations, and financial condition would be materially
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adversely affected.*
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Our success depends significantly on existing guests continuing to book
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and attracting new guests to book on our platform. Our ability to
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attract and retain guests could be materially adversely affected by a
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number of factors discussed elsewhere in these "isk Factors,"including:
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•events beyond our control such as the ongoing COVID-19 pandemic, other
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