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These continued technology investments aim to ensure we have a robust
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platform that allows us to more quickly adapt to the needs of our Hosts
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and guests around the world and increase the productivity of our product
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development organization.
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Our Marketing
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Our marketing strategy includes brand marketing, communications, and
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performance marketing. Brand marketing increases awareness among
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potential Hosts and guests, helping them understand the benefits of
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hosting and booking stays and experiences, and what makes these stays
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and experiences distinctly Airbnb. Our global communications team works
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across press, policy, and influencers to share timely and important news
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about Airbnb. They also oversee the execution of a global consumer,
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product, corporate, and policy-communications plan that supports our
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brand strategy and generates considerable press and social media
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coverage. While performance marketing drives additional traffic from
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high-intent prospective guests, the strength of the Airbnb brand and our
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communications strategy allows us to be less reliant on performance
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marketing.
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Human Capital
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We consider the management of our global talent to be essential to the
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ongoing success of our business. As of December 1, 2022, we had 6,811
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employees.
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4
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As of December 1, 2022, we relied on a global network of approximately
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11,000 third-party contingent workers to handle the vast majority of our
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community support contacts. Our internal community support employees are
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comprised of operations teams who handle complex and sensitive issues,
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and enablement teams who support all community-facing teams, including
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our partners.
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Attracting, recruiting, developing, and retaining diverse talent enables
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us to provide our Hosts and guests with innovative products and services
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as well as serve our other stakeholders. As of December 1, 2022, 49% of
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our global employees identify in the gender binary as women and 16% of
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our U.S.-based employees identify as under-represented minorities.
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Through our hiring process, we commit to encouraging diversity and
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eliminating bias, and we publish the changing demographic makeup of our
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workforce to hold ourselves accountable. We are also focused on
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supporting our employees across the full employee lifecycle from
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recruitment to onboarding to ongoing development.
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Given the productivity of our workforce throughout the COVID-19
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pandemic, in April 2022, we announced our Live and Work Anywhere policy.
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This policy allows for the vast majority of our employees to work
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remotely on a permanent basis. We believe that expanding our talent pool
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beyond the commuting radius near our offices will allow us to attract
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the best and most diverse employees over time. We aim to create a highly
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coordinated working culture, and as such, will continue to promote ways
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to keep employees highly engaged and connected by aligning
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employees'work through our roadmap, as well as curating employee
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collaboration sessions either in the office or at off-site locations.
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Climate Change
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In 2021, we announced our commitment to operating as a Net Zero company
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for our global corporate operations by 2030. To meet our goal, we have
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committed to a number of steps, including reducing greenhouse gas
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emissions associated with our corporate operations, and investing in
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quality nature-based solutions to offset residual emissions. This
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commitment is the latest step we are taking to help address the climate
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crisis. In 2020 and 2021, we achieved 100 percent renewable energy in
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our global offices, fulfilling a commitment we made in 2020, by
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purchasing energy attribute certificates sufficient to match our global
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electricity use for our corporate operations for those years.
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Additionally, in early 2021, we became a founding participant in the
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Lowering Emissions by Accelerating Forest Finance Coalition, a new
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public-private initiative that has mobilized \$1 billion to fight
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tropical deforestation.
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Regulations
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We are subject to laws, regulations, and rules that affect the
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short-term rental and home sharing business at city, state, country, and
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regional levels. While a number of cities and countries have implemented
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legislation to address short-term rentals, there are many others that
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are not yet explicitly addressing or enforcing short-term rental laws,
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and could follow suit and enact regulations. We seek to work with
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governments to establish clear, fair, and workable home sharing rules to
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create clarity for our Hosts.
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No single city represented more than 1.3% of our revenue before
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adjustments for incentives and refunds during the year ended December 1,
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2022 or 1.1% of our active listings as of December 1, 2022. Incentives
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include our referral programs and marketing promotions to encourage the
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use of our platform and attract new Hosts and guests, while our refunds
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to Hosts and guests are part of our support activities. We do not
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believe that the current regulations in our top 10 cities, in the
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aggregate, have had or are expected to have a material adverse impact on
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our results of operations and financial condition. We will continue to
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collaborate with policymakers to implement sensible legislation around
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the world.
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In addition to laws, regulations, and rules directly applicable to the
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