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ما اسم الكلية التي تدرس تاريخ وحضارة سلطنة عمان؟
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ما هي المتطلبات الأساسية لتاريخ وحضارة سلطنة عمان؟
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ما هي الشروط الأساسية لـGR131؟
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What is Communication Skills for Business and Management module?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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What is LB170 module?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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Can you tell me about Communication Skills for Business and Management?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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Can you tell me about LB170?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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What am I going to learn in Communication Skills for Business and Management course?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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What am I going to learn in LB170 course?
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Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.
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What is the Communication Skills for Business and Management course name in Arabic?
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مهارات التواصل في مجال الأعمال والإدارة
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What is the LB170 course name in Arabic?
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مهارات التواصل في مجال الأعمال والإدارة
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What is the benefit of studying Communication Skills for Business and Management?
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What is the benefit of studying LB170?
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What is the benefit of studying Communication Skills for Business and Management?
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What is the benefit of studying LB170?
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What am I going to learn in Communication Skills for Business and Management? module
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What am I going to learn in LB170? module
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What am I going to learn in Communication Skills for Business and Management? module
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What am I going to learn in LB170? module
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What are the outcomes I am going to get after taking Communication Skills for Business and Management? course
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What are the outcomes I am going to get after taking LB170? course
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A. Knowledge and understandingA1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.B. Cognitive skillsB1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.B3: apply their knowledge in the analysis of practical business problems and issues.B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.C. Practical and professional skillsC1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation.C3: related the communication skills needed for academic study to those needed in the workplace.D. Key transferable skills.D1: Read and précis written text materials for key salient points.D2:communicate effectively in writing, showing recognition of audience and purpose.D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.
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What is the objective of taking the Communication Skills for Business and Management? course
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What are the objectives of taking the Communication Skills for Business and Management? course
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What is the objective of taking the LB170? course
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What are the objectives of taking the LB170? course
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LB170’s design will be relevant for students from OUBS Openings to Level 2 courses. Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes. The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.
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What is the module code of Communication Skills for Business and Management?
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LB170
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What is the code of Communication Skills for Business and Management?
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LB170
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What is the id of Communication Skills for Business and Management?
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LB170
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What is LB170 module?
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Communication Skills for Business and Management
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What is LB170?
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Communication Skills for Business and Management
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How many credits does the LB170? have
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8
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How many hours does the LB170? have
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8
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How many hours does the Communication Skills for Business and Management? have
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8
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How many credits does the Communication Skills for Business and Management? have
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8
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By which faculty is Communication Skills for Business and Management offered by?
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Faculty of Business Studies
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By which faculty is LB170 offered by?
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Faculty of Business Studies
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What is the name of the faculty that Communication Skills for Business and Management is offered by?
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Faculty of Business Studies
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What are the prerequisite of the Communication Skills for Business and Management?
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EL 122: Intermediate English
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What are the prerequisite of the LB170?
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EL 122: Intermediate English
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ما هي وحدة مهارات التواصل في مجال الأعمال والإدارة؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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ما هي وحدة LB170؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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هل يمكنك أن تخبرني عن مهارات التواصل في مجال الأعمال والإدارة؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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هل يمكنك أن تخبرني عن LB170؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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ماذا سأتعلم في دورة مهارات التواصل للأعمال والإدارة؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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ماذا سأتعلم في دورة LB170؟
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يعتمد النجاح الشخصي والمؤسسي في مجال الأعمال على التواصل الفعال. ستساعدك مهارات الاتصال للأعمال والإدارة على اكتساب المهارات التي تميزك عن أقرانك. هذه الدورة التمهيدية الأساسية للمستوى الأول عملية وستمكنك من إجراء تحليلات أكثر عمقًا لدراسات الحالة وكتابة مقالات ناجحة وإنتاج تقارير قوية. من المقترحات إلى رسائل البريد الإلكتروني، ستعمل مع مجموعة واسعة من النصوص من دورات دراسات الأعمال وعالم الأعمال الأوسع، مما يعمق معرفتك ويطور مهارات الاتصال الكتابي - مما يساعدك على النجاح في كل من دراسات الأعمال والأعمال بشكل عام.
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ما اسم دورة مهارات التواصل في الأعمال والإدارة باللغة العربية؟
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مهارات التواصل في مجال الأعمال والإدارة
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ما هو اسم دورة LB170 باللغة العربية؟
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مهارات التواصل في مجال الأعمال والإدارة
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ما هي فائدة دراسة مهارات التواصل في مجال الأعمال والإدارة؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هي فائدة دراسة LB170؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هي فائدة دراسة مهارات التواصل في مجال الأعمال والإدارة؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ما هي فائدة دراسة LB170؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ماذا سأتعلم في وحدة مهارات الاتصال للأعمال والإدارة؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ماذا سأتعلم في وحدة LB170؟
|
سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ماذا سأتعلم في وحدة مهارات الاتصال للأعمال والإدارة؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ماذا سأتعلم في وحدة LB170؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ما هي النتائج التي سأحصل عليها بعد أخذ دورة مهارات الاتصال للأعمال والإدارة؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ما هي النتائج التي سأحصل عليها بعد أخذ دورة LB170؟
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أ. المعرفة والفهمأ1: القدرة على فهم واستخدام التعبيرات والعبارات اليومية المألوفة التي تهدف إلى تلبية احتياجات من نوع محدد.العوامل الداخلية والخارجية التي تؤثر على منظمات الأعمال وأصحاب المصلحة فيها.أ2: فهم الجمل والتعبيرات المستخدمة بشكل متكرر والمتعلقة بمجالات ذات صلة وثيقة بتخصص الفرد مثل تشغيل وإدارة وظيفة الموارد البشرية في منظمة تجارية.أ3: القدرة على إنتاج نص واضح ومفصل حول مجموعة واسعة من الموضوعات وشرح وجهة نظر حول قضية موضوعية مع إعطاء مزايا وعيوب الخيارات المختلفة.أ4: القدرة على فهم مجموعة واسعة من النصوص الطويلة والمتطلبة والتعرف على المعنى الضمني. مثل تشغيل وإدارة وظيفة التسويق في منظمة تجارية.ب. المهارات المعرفيةب1 بعد دراسة الدورة، سيكون الطالب قد طور اللغة التي يحتاجها لممارسة مهارات التفكير والتواصل التالية، كما طور منظورًا نقديًا لهذه اللغة في ضوء مجموعة من الممارسات اللغوية والتواصلية البديلة المتاحة:ب2: التعرف على طرق مختلفة لتحليل دراسات الحالة التجارية وغيرها من المواد حول ممارسات الأعمال المعاصرة ومقارنتها والتباين بينها.ب3: تطبيق معرفتهم في تحليل مشاكل وقضايا الأعمال العملية.ب4: التعرف على التفسيرات المختلفة والنهج المتبعة في حل مشاكل وقضايا الأعمال العملية ومقارنتها والتباين بينها.ج. المهارات العملية والمهنيةج1: تحليل الحالات والمواقف المتعلقة بالعمل لتحديد المشاكل في تنظيم وإدارة مجال وظيفي.ج2: تحديد الحلول المحتملة والتواصل بشأنها بناءً على المعرفة النظرية وتطبيقها على موقف العمل الخاص بهم.ج3: ربط مهارات الاتصال اللازمة للدراسة الأكاديمية بتلك المطلوبة في مكان العمل.د. المهارات الرئيسية القابلة للنقل. D1: قراءة وتلخيص المواد النصية المكتوبة للحصول على نقاط رئيسية بارزة. D2: التواصل بشكل فعال في الكتابة، وإظهار التعرف على الجمهور والغرض. D3: اختيار البيانات والمعلومات والأفكار من مصادر مختلفة وتقديمها بطريقة مناسبة لدعم الحجة. D4: تحديد بعض نقاط القوة والاحتياجات الرئيسية لتطوير مهارات الاتصال الخاصة بهم وتحديد الفرص لمعالجتها في ضوء انتقاداتهم لممارسات اللغة والقراءة والكتابة التي واجهوها.
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ما هو الهدف من دراسة دورة مهارات الاتصال في مجال الأعمال والإدارة؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هي أهداف دراسة دورة مهارات الاتصال في مجال الأعمال والإدارة؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هو الهدف من أخذ دورة LB170؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هي أهداف أخذ دورة LB170؟
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سيكون تصميم LB170 مناسبًا للطلاب من دورات OUBS الافتتاحية إلى دورات المستوى 2. سيتم تعزيز ثقة الطلاب وأدائهم وإمكانات التقدم وفي النهاية ستتأثر المعايير الأكاديمية بشكل إيجابي بالإضافة إلى توسيع معدلات المشاركة والاحتفاظ والإكمال. ينصب التركيز في الدورة على العمليات والممارسات (المهارات) الخاصة بالاتصال بدلاً من المحتوى بالمعنى الأكاديمي "التقليدي". وعلى هذا النحو، تعكس الدورة التوازن الموجود في دورات OUBS الأخرى حيث تكون مهارات الاتصال في المقدمة ولكنها دائمًا في خدمة محتوى الدورة وبالتالي تحتل مكانة أقل أهمية في نتائج التعلم. إن نموذج تطوير مهارات الاتصال الموضح أعلاه هو نموذج إيجابي وليس نموذج عجز. وهو يستند إلى التفكير الحالي بشأن تطوير محو الأمية، حيث يتداخل نموذج تطوير المهارات الأكثر تقليدية الذي يعامل الاتصال كمجموعة من المهارات متعددة الأغراض ذات التطبيق الشامل، أولاً، مع نموذج يضع محو الأمية في سياقه ويرى ممارسات محو الأمية ضمن مجالات معينة من النشاط (في هذه الحالة، الأعمال التجارية على نطاق واسع، ودراسات الأعمال التجارية على وجه التحديد). ثانياً، يعتمد على نموذج يسلط الضوء على الاستثمار الإيديولوجي والشخصي الذي يلعب دوراً عندما ينخرط الأفراد والمنظمات في أعمال تواصلية.
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ما هو رمز وحدة مهارات التواصل للأعمال والإدارة؟
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LB170
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ما هو رمز مهارات التواصل في الأعمال والإدارة؟
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LB170
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ما هو معرف مهارات التواصل في الأعمال والإدارة؟
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LB170
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ما هي وحدة LB170؟
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مهارات التواصل في مجال الأعمال والإدارة
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ما هو LB170؟
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مهارات التواصل في مجال الأعمال والإدارة
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كم عدد الاعتمادات في LB170؟
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8
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كم عدد الساعات التي تعمل بها LB170؟
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8
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كم عدد ساعات مهارات الاتصال للأعمال والإدارة؟
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8
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كم عدد الساعات المعتمدة في مهارات الاتصال للأعمال والإدارة؟
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8
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ما هي الكلية التي تقدم برنامج مهارات الاتصال للأعمال والإدارة؟
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كلية الدراسات التجارية
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من أي كلية يتم تقديم LB170؟
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كلية الدراسات التجارية
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ما هو اسم الكلية التي تقدم برنامج مهارات التواصل في الأعمال والإدارة؟
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كلية الدراسات التجارية
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ما هي المتطلبات الأساسية لمهارات التواصل في الأعمال والإدارة؟
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EL 122: اللغة الإنجليزية المتوسطة
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ما هي المتطلبات الأساسية لـ LB170؟
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EL 122: اللغة الإنجليزية المتوسطة
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What is Digital Marketing module?
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The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
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What is MKT331 module?
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The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
|
Can you tell me about Digital Marketing?
|
The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
|
Can you tell me about MKT331?
|
The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
|
What am I going to learn in Digital Marketing course?
|
The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
|
What am I going to learn in MKT331 course?
|
The proliferation of the internet across the globe has increased the use of mobile internet devices, tablets, smart phones etc., and improved customer reach, therefore increasing the importance and relevancy of E-marketing for marketing managers. The internet produced many interesting and innovative methods to offer better customer value. This includes Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; and consumer behavior insights based on offline and online data combination and inventory optimization through CRM-SCM integration. More recently the development of different social media outlets provided perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life). Such mediums offer consumers in groups a platform to voice their needs, concerns, and feedback. Intelligent marketers have learned how to take advantage of the great access enabled through social media to improve their products and marketing communication. Today, a balanced and effective marketing strategy must rely greatly upon- online marketing and social media. Electronic Marketing (E- Marketing) involves the use of electronic means to reach marketing objectives. Since the 1980s, this has included database marketing, Customer Relationship Management, and loyalty programs. In addition, the increased reliance of consumers on the internet for their purchases and for information gathering has transformed the direction towards online marketing and social media strategy. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.
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What is the Digital Marketing course name in Arabic?
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التسويق الرقمي
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What is the MKT331 course name in Arabic?
|
التسويق الرقمي
|
What is the benefit of studying Digital Marketing?
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What is the benefit of studying MKT331?
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What is the benefit of studying Digital Marketing?
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What is the benefit of studying MKT331?
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What am I going to learn in Digital Marketing? module
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What am I going to learn in MKT331? module
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What am I going to learn in Digital Marketing? module
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What am I going to learn in MKT331? module
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What are the outcomes I am going to get after taking Digital Marketing? course
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What are the outcomes I am going to get after taking MKT331? course
|
A. Knowledge and understandingA1: Evaluate the role and implications of digital methods within marketing.A2: Evaluate examples of contemporary electronic marketing methods such as microsites and banner ads and compare them to conventional approaches.A3: Appreciate the marketing implications of the design and application of multimedia/Web based products and evaluate them from an e- marketing perspective.A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animationA5: Evaluate the impact of web based innovations on marketing and consumer behavior.A6: Consider the impact that modern technology has (Internet, social media, etc.) on marketing innovation.A7: Consider what new ways of thinking are needed in E-marketingB. Cognitive skillsB1: Use critical analysis to evaluate e-marketing tactics within a business perspectiveB2: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantagesB3: Explore the impact of online communities and evaluate their uses in E-marketing.B4: Evaluate the utility of concepts, tools and frameworks to solve ebusiness problems.B5: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.B6: Evaluate the impact of digital marketing strategies on consumer decision making.C. Practical and professional skillsC1: Have developed market awareness of E-marketing issuesC2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.C3: Apply course concepts to students’ own interactions with organisations and life experiences. C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activitiesC5: Appreciate multicultural influences on the e-marketplace, on ebusiness ethics, and on socially responsible E-marketing.D Key transferable skillsD1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas.D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.
|
What is the objective of taking the Digital Marketing? course
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What are the objectives of taking the Digital Marketing? course
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What is the objective of taking the MKT331? course
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What are the objectives of taking the MKT331? course
|
This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students' pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing. After completing this course students should be able to:Understand the nature and concepts of online marketing and apply online marketing tools, instruments and principles through theory and case studies.Understand the importance of online marketing and social media to a company's' overall marketing plan in contemporary marketing.Understand internet users and identify profitable E-Marketing strategies.Understand the design and evaluation of multimedia applications for marketing strategy.Review current practices in electronic marketing. Understand the marketing effectiveness of web-based marketing approaches.Learn how to use the internet as a research method and learn and practice how to publish information on the internet.Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
|
What is the module code of Digital Marketing?
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MKT331
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What is the code of Digital Marketing?
|
MKT331
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What is the id of Digital Marketing?
|
MKT331
|
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