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brought in certain countries in the European Union, and the Collective
Redress Directive extends the right to collective redress across the
European Union.
*Maintaining and enhancing our brand and reputation is critical to our
growth, and negative publicity could damage our brand and thereby harm
our ability to compete effectively, and could materially adversely
affect our business, results of operations, and financial condition.*
Our brand and our reputation are among our most important assets.
Maintaining and enhancing our brand and reputation is critical to our
ability to attract Hosts, guests, and employees, to compete effectively,
to preserve and deepen the engagement of our existing Hosts,
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guests, and employees, to maintain and improve our standing in the
communities where our Hosts operate, including our standing with
community leaders and regulatory bodies, and to mitigate legislative or
regulatory scrutiny, litigation, and government investigations. We are
heavily dependent on the perceptions of Hosts and guests who use our
platform to help make word-of-mouth recommendations that contribute to
our growth.
Any incident, whether actual or rumored to have occurred, involving the
safety or security of listings, Hosts, guests, or other members of the
public, fraudulent transactions, or incidents that are mistakenly
attributed to Airbnb, and any media coverage resulting therefrom, could
create a negative public perception of our platform, which would
adversely impact our ability to attract Hosts and guests. In addition,
when Hosts cancel reservations or if we fail to provide timely refunds
to guests in connection with cancellations, guest perception of the
value of our platform is adversely impacted and may cause guests to not
use our platform in the future. The impact of these issues may be more
pronounced if we are seen to have failed to provide prompt and
appropriate community support or our platform policies are perceived to
be too permissive, too restrictive, or providing Hosts and/or guests
with unsatisfactory resolutions. We have been the subject of media
reports, social media posts, blogs, and other forums that contain
allegations about our business or activity on our platform that create
negative publicity. As a result of these complaints and negative
publicity, some Hosts have refrained from, and may in the future refrain
from, listing with us, and some guests have refrained from, and may in
the future refrain from, using our platform, which could materially
adversely affect our business, results of operations, and financial
condition.
In addition, our brand and reputation could be harmed if we fail to act
responsibly or are perceived as not acting responsibly, or fail to
comply with regulatory requirements as interpreted by certain
governments or agencies thereof, in a number of other areas, such as
safety and security, data security, privacy practices, provision of
information about users and activities on our platform, sustainability,
human rights (including in respect of our own operations and throughout
our supply chain), matters associated with our broader supply chain
(including Hosts, guests, and other business partners), sustainability
issues associated with human travel and migration, increased energy and
water consumption, diversity, non-discrimination, and support for
employees and local communities. Media, legislative, or government
scrutiny around our company, including the perceived impact on
affordable housing and over-tourism, neighborhood nuisance, privacy
practices, provision of information as requested by certain governments
or agencies thereof, content on our platform, business practices and
strategic plans, impact of travel on the climate and local environment,
and public health policies that may cause geopolitical backlash, our
business partners, private companies where we have minority investments,
and our practices relating to our platform, offerings, employees,
competition, litigation, and response to regulatory activity, could
adversely affect our brand and our reputation with our Hosts, guests,
and communities. Social media compounds the potential scope of the
negative publicity that could be generated and the speed with which such
negative publicity may spread. Any resulting damage to our brand or
reputation could materially adversely affect our business, results of
operations, and financial condition.
In addition, we rely on our Hosts and guests to provide trustworthy
reviews and ratings that our Hosts or guests may rely upon to help
decide whether or not to book a particular listing or accept a
particular booking and that we use to enforce quality standards. We rely
on these reviews to further strengthen trust among members of our
community. Our Hosts and guests may be less likely to rely on reviews
and ratings if they believe that our review system does not generate
trustworthy reviews and ratings. We have procedures in place to combat
fraud or abuse of our review system, but we cannot guarantee that these
procedures are or will be effective. In addition, if our Hosts and
guests do not leave reliable reviews and ratings, other potential Hosts
or guests may disregard those reviews and ratings, and our systems that
use reviews and ratings to enforce quality standards would be less
effective, which could reduce trust within our community and damage our
brand and reputation, and could materially adversely affect our
business, results of operations, and financial condition.
*Host, guest, or third-party actions that are criminal, violent,
inappropriate, or dangerous, or fraudulent activity, may undermine the
safety or the perception of safety of our platform and our ability to
attract and retain Hosts and guests and materially adversely affect our
reputation, business, results of operations, and financial condition.*
We have no control over or ability to predict the actions of our users
and other third parties, such as neighbors or invitees, either during