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brought in certain countries in the European Union, and the Collective
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Redress Directive extends the right to collective redress across the
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European Union.
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*Maintaining and enhancing our brand and reputation is critical to our
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growth, and negative publicity could damage our brand and thereby harm
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our ability to compete effectively, and could materially adversely
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affect our business, results of operations, and financial condition.*
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Our brand and our reputation are among our most important assets.
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Maintaining and enhancing our brand and reputation is critical to our
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ability to attract Hosts, guests, and employees, to compete effectively,
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to preserve and deepen the engagement of our existing Hosts,
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guests, and employees, to maintain and improve our standing in the
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communities where our Hosts operate, including our standing with
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community leaders and regulatory bodies, and to mitigate legislative or
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regulatory scrutiny, litigation, and government investigations. We are
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heavily dependent on the perceptions of Hosts and guests who use our
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platform to help make word-of-mouth recommendations that contribute to
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our growth.
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Any incident, whether actual or rumored to have occurred, involving the
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safety or security of listings, Hosts, guests, or other members of the
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public, fraudulent transactions, or incidents that are mistakenly
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attributed to Airbnb, and any media coverage resulting therefrom, could
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create a negative public perception of our platform, which would
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adversely impact our ability to attract Hosts and guests. In addition,
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when Hosts cancel reservations or if we fail to provide timely refunds
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to guests in connection with cancellations, guest perception of the
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value of our platform is adversely impacted and may cause guests to not
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use our platform in the future. The impact of these issues may be more
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pronounced if we are seen to have failed to provide prompt and
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appropriate community support or our platform policies are perceived to
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be too permissive, too restrictive, or providing Hosts and/or guests
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with unsatisfactory resolutions. We have been the subject of media
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reports, social media posts, blogs, and other forums that contain
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allegations about our business or activity on our platform that create
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negative publicity. As a result of these complaints and negative
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publicity, some Hosts have refrained from, and may in the future refrain
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from, listing with us, and some guests have refrained from, and may in
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the future refrain from, using our platform, which could materially
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adversely affect our business, results of operations, and financial
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condition.
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In addition, our brand and reputation could be harmed if we fail to act
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responsibly or are perceived as not acting responsibly, or fail to
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comply with regulatory requirements as interpreted by certain
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governments or agencies thereof, in a number of other areas, such as
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safety and security, data security, privacy practices, provision of
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information about users and activities on our platform, sustainability,
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human rights (including in respect of our own operations and throughout
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our supply chain), matters associated with our broader supply chain
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(including Hosts, guests, and other business partners), sustainability
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issues associated with human travel and migration, increased energy and
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water consumption, diversity, non-discrimination, and support for
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employees and local communities. Media, legislative, or government
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scrutiny around our company, including the perceived impact on
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affordable housing and over-tourism, neighborhood nuisance, privacy
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practices, provision of information as requested by certain governments
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or agencies thereof, content on our platform, business practices and
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strategic plans, impact of travel on the climate and local environment,
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and public health policies that may cause geopolitical backlash, our
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business partners, private companies where we have minority investments,
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and our practices relating to our platform, offerings, employees,
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competition, litigation, and response to regulatory activity, could
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adversely affect our brand and our reputation with our Hosts, guests,
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and communities. Social media compounds the potential scope of the
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negative publicity that could be generated and the speed with which such
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negative publicity may spread. Any resulting damage to our brand or
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reputation could materially adversely affect our business, results of
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operations, and financial condition.
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In addition, we rely on our Hosts and guests to provide trustworthy
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reviews and ratings that our Hosts or guests may rely upon to help
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decide whether or not to book a particular listing or accept a
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particular booking and that we use to enforce quality standards. We rely
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on these reviews to further strengthen trust among members of our
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community. Our Hosts and guests may be less likely to rely on reviews
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and ratings if they believe that our review system does not generate
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trustworthy reviews and ratings. We have procedures in place to combat
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fraud or abuse of our review system, but we cannot guarantee that these
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procedures are or will be effective. In addition, if our Hosts and
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guests do not leave reliable reviews and ratings, other potential Hosts
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or guests may disregard those reviews and ratings, and our systems that
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use reviews and ratings to enforce quality standards would be less
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effective, which could reduce trust within our community and damage our
|
brand and reputation, and could materially adversely affect our
|
business, results of operations, and financial condition.
|
*Host, guest, or third-party actions that are criminal, violent,
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inappropriate, or dangerous, or fraudulent activity, may undermine the
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safety or the perception of safety of our platform and our ability to
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attract and retain Hosts and guests and materially adversely affect our
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reputation, business, results of operations, and financial condition.*
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We have no control over or ability to predict the actions of our users
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and other third parties, such as neighbors or invitees, either during
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