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brought in certain countries in the European Union, and the Collective |
Redress Directive extends the right to collective redress across the |
European Union. |
*Maintaining and enhancing our brand and reputation is critical to our |
growth, and negative publicity could damage our brand and thereby harm |
our ability to compete effectively, and could materially adversely |
affect our business, results of operations, and financial condition.* |
Our brand and our reputation are among our most important assets. |
Maintaining and enhancing our brand and reputation is critical to our |
ability to attract Hosts, guests, and employees, to compete effectively, |
to preserve and deepen the engagement of our existing Hosts, |
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guests, and employees, to maintain and improve our standing in the |
communities where our Hosts operate, including our standing with |
community leaders and regulatory bodies, and to mitigate legislative or |
regulatory scrutiny, litigation, and government investigations. We are |
heavily dependent on the perceptions of Hosts and guests who use our |
platform to help make word-of-mouth recommendations that contribute to |
our growth. |
Any incident, whether actual or rumored to have occurred, involving the |
safety or security of listings, Hosts, guests, or other members of the |
public, fraudulent transactions, or incidents that are mistakenly |
attributed to Airbnb, and any media coverage resulting therefrom, could |
create a negative public perception of our platform, which would |
adversely impact our ability to attract Hosts and guests. In addition, |
when Hosts cancel reservations or if we fail to provide timely refunds |
to guests in connection with cancellations, guest perception of the |
value of our platform is adversely impacted and may cause guests to not |
use our platform in the future. The impact of these issues may be more |
pronounced if we are seen to have failed to provide prompt and |
appropriate community support or our platform policies are perceived to |
be too permissive, too restrictive, or providing Hosts and/or guests |
with unsatisfactory resolutions. We have been the subject of media |
reports, social media posts, blogs, and other forums that contain |
allegations about our business or activity on our platform that create |
negative publicity. As a result of these complaints and negative |
publicity, some Hosts have refrained from, and may in the future refrain |
from, listing with us, and some guests have refrained from, and may in |
the future refrain from, using our platform, which could materially |
adversely affect our business, results of operations, and financial |
condition. |
In addition, our brand and reputation could be harmed if we fail to act |
responsibly or are perceived as not acting responsibly, or fail to |
comply with regulatory requirements as interpreted by certain |
governments or agencies thereof, in a number of other areas, such as |
safety and security, data security, privacy practices, provision of |
information about users and activities on our platform, sustainability, |
human rights (including in respect of our own operations and throughout |
our supply chain), matters associated with our broader supply chain |
(including Hosts, guests, and other business partners), sustainability |
issues associated with human travel and migration, increased energy and |
water consumption, diversity, non-discrimination, and support for |
employees and local communities. Media, legislative, or government |
scrutiny around our company, including the perceived impact on |
affordable housing and over-tourism, neighborhood nuisance, privacy |
practices, provision of information as requested by certain governments |
or agencies thereof, content on our platform, business practices and |
strategic plans, impact of travel on the climate and local environment, |
and public health policies that may cause geopolitical backlash, our |
business partners, private companies where we have minority investments, |
and our practices relating to our platform, offerings, employees, |
competition, litigation, and response to regulatory activity, could |
adversely affect our brand and our reputation with our Hosts, guests, |
and communities. Social media compounds the potential scope of the |
negative publicity that could be generated and the speed with which such |
negative publicity may spread. Any resulting damage to our brand or |
reputation could materially adversely affect our business, results of |
operations, and financial condition. |
In addition, we rely on our Hosts and guests to provide trustworthy |
reviews and ratings that our Hosts or guests may rely upon to help |
decide whether or not to book a particular listing or accept a |
particular booking and that we use to enforce quality standards. We rely |
on these reviews to further strengthen trust among members of our |
community. Our Hosts and guests may be less likely to rely on reviews |
and ratings if they believe that our review system does not generate |
trustworthy reviews and ratings. We have procedures in place to combat |
fraud or abuse of our review system, but we cannot guarantee that these |
procedures are or will be effective. In addition, if our Hosts and |
guests do not leave reliable reviews and ratings, other potential Hosts |
or guests may disregard those reviews and ratings, and our systems that |
use reviews and ratings to enforce quality standards would be less |
effective, which could reduce trust within our community and damage our |
brand and reputation, and could materially adversely affect our |
business, results of operations, and financial condition. |
*Host, guest, or third-party actions that are criminal, violent, |
inappropriate, or dangerous, or fraudulent activity, may undermine the |
safety or the perception of safety of our platform and our ability to |
attract and retain Hosts and guests and materially adversely affect our |
reputation, business, results of operations, and financial condition.* |
We have no control over or ability to predict the actions of our users |
and other third parties, such as neighbors or invitees, either during |
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