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expectations, it is likely to have a materially adverse effect on our
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stock price. Adjusted EBITDA and Free Cash Flow are supplemental metrics
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that are not calculated and presented in accordance with generally
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accepted accounting principles in the United States of America (".S.
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GAAP"or "AAP". See the section titled "anagement' Discussion and
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Analysis of Financial Condition and Results of Operations ---Key
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Business Metrics and Non-GAAP Financial Measures"for a reconciliation of
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Adjusted EBITDA and Free Cash Flow to the most directly comparable
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financial measure stated in accordance with GAAP and for additional
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information.
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*The business and industry in which we participate are highly
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competitive, and we may be unable to compete successfully with our
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current or future competitors.*
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We operate in a highly competitive environment and we face significant
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competition in attracting Hosts and guests.
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•Hosts. We compete to attract, engage, and retain Hosts on our platform
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to list their spaces and experiences. Hosts have a range of options for
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listing their spaces and experiences, both online and offline. It is
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also common for Hosts to cross-list their offerings. We compete for
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Hosts based on many factors, including the volume of bookings generated
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by our guests; ease of use of our platform (including onboarding,
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community support, and payments); the service fees we charge; Host
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protections, such as our Host Liability Insurance, Experiences Liability
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Insurance, and Host Damage Protection program; and our brand.
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•Guests. We compete to attract, engage, and retain guests on our
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platform. Guests have a range of options to find and book spaces, hotel
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rooms, serviced apartments, and other accommodations and experiences,
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both online and offline. We compete for guests based on many factors,
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including unique inventory and availability of listings, the value and
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all-in cost of our offerings relative to other options, our brand, ease
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of use of our platform, the relevance and personalization of search
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results, the trust and safety of our platform, and community support.
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We believe that our competitors include:
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•OTAs such as Booking Holdings (including the brands Booking.com, KAYAK,
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Priceline.com, and Agoda.com); Expedia Group (including the brands
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Expedia, Vrbo, HomeAway, Hotels.com, Orbitz, and Travelocity); Trip.com
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Group (including the brands Ctrip.com, Trip.com, Qunar, Tongcheng-eLong,
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and SkyScanner); Hopper; Meituan Dianping; Fliggy (a subsidiary of
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Alibaba); Despegar; MakeMyTrip; and other regional OTAs;
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•Internet search engines, such as Google, including its travel search
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products; Baidu; and other regional search engines;
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•Listing and meta search websites, such as TripAdvisor, Trivago,
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Mafengwo, AllTheRooms.com, Hometogo, Holidu, and Craigslist;
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•Hotel chains, such as Marriott, Hilton, Accor, Wyndham,
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InterContinental, OYO, and Huazhu, as well as boutique hotel chains and
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independent hotels;
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•Property management companies, such as Vacasa, Sonder, Inspirato,
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Evolve, Awaze, and other regional property management companies; and
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•Online platforms offering experiences, such as Viator, GetYourGuide,
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Klook, Traveloka, TUI Musement, and KKDay.
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Our competitors are adopting aspects of our business model, which could
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affect our ability to differentiate our offerings from competitors.
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Increased competition could result in reduced demand for our platform
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from Hosts and guests, slow our growth, and materially adversely affect
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our business, results of operations, and financial condition.
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Many of our current and potential competitors enjoy substantial
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competitive advantages over us, such as greater name and brand
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recognition, longer operating histories, larger marketing budgets, and
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loyalty programs, as well as substantially greater financial, technical,
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and other resources. In addition, our current or potential competitors
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have access to larger user bases and/or inventory for accommodations,
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and may provide multiple travel products, including flights. As a
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result, our competitors may be able to provide consumers with a better
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or more complete product experience and respond more quickly and
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effectively than we can to new or changing opportunities, technologies,
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standards, or Host and guest requirements or preferences. The global
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travel industry has experienced significant consolidation, and we expect
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this trend may continue as companies attempt to strengthen or hold their
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market positions in a highly competitive industry. Consolidation amongst
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our competitors will give them increased scale and may enhance their
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capacity, abilities, and resources, and lower their cost structures. In
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addition, emerging start-ups may be able to innovate and focus on
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developing a new product or service faster than we can or may foresee
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consumer need for new offerings or technologies before we do.
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There are now numerous competing companies that offer homes for booking,
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which may be cross-listed on our platform, listed on competing
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platforms, and/or available through direct booking sites. Some of these
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competitors also aggregate property listings obtained through various
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sources, including the websites of property managers. Some of our Hosts
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have chosen to cross-list their properties, which reduces the
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availability of such properties on our platform. When properties are
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cross-listed, the price paid by guests on our platform may be or may
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appear to be less competitive for a number of reasons, including
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differences in fee structure and policies, which may cause guests to
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book through other services, which could materially adversely affect our
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business, results of operations, and financial condition. Certain
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