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expectations, it is likely to have a materially adverse effect on our |
stock price. Adjusted EBITDA and Free Cash Flow are supplemental metrics |
that are not calculated and presented in accordance with generally |
accepted accounting principles in the United States of America (".S. |
GAAP"or "AAP". See the section titled "anagement' Discussion and |
Analysis of Financial Condition and Results of Operations ---Key |
Business Metrics and Non-GAAP Financial Measures"for a reconciliation of |
Adjusted EBITDA and Free Cash Flow to the most directly comparable |
financial measure stated in accordance with GAAP and for additional |
information. |
*The business and industry in which we participate are highly |
competitive, and we may be unable to compete successfully with our |
current or future competitors.* |
We operate in a highly competitive environment and we face significant |
competition in attracting Hosts and guests. |
•Hosts. We compete to attract, engage, and retain Hosts on our platform |
to list their spaces and experiences. Hosts have a range of options for |
listing their spaces and experiences, both online and offline. It is |
also common for Hosts to cross-list their offerings. We compete for |
Hosts based on many factors, including the volume of bookings generated |
by our guests; ease of use of our platform (including onboarding, |
community support, and payments); the service fees we charge; Host |
protections, such as our Host Liability Insurance, Experiences Liability |
Insurance, and Host Damage Protection program; and our brand. |
•Guests. We compete to attract, engage, and retain guests on our |
platform. Guests have a range of options to find and book spaces, hotel |
rooms, serviced apartments, and other accommodations and experiences, |
both online and offline. We compete for guests based on many factors, |
including unique inventory and availability of listings, the value and |
all-in cost of our offerings relative to other options, our brand, ease |
of use of our platform, the relevance and personalization of search |
results, the trust and safety of our platform, and community support. |
We believe that our competitors include: |
•OTAs such as Booking Holdings (including the brands Booking.com, KAYAK, |
Priceline.com, and Agoda.com); Expedia Group (including the brands |
Expedia, Vrbo, HomeAway, Hotels.com, Orbitz, and Travelocity); Trip.com |
Group (including the brands Ctrip.com, Trip.com, Qunar, Tongcheng-eLong, |
and SkyScanner); Hopper; Meituan Dianping; Fliggy (a subsidiary of |
Alibaba); Despegar; MakeMyTrip; and other regional OTAs; |
•Internet search engines, such as Google, including its travel search |
products; Baidu; and other regional search engines; |
•Listing and meta search websites, such as TripAdvisor, Trivago, |
Mafengwo, AllTheRooms.com, Hometogo, Holidu, and Craigslist; |
•Hotel chains, such as Marriott, Hilton, Accor, Wyndham, |
InterContinental, OYO, and Huazhu, as well as boutique hotel chains and |
independent hotels; |
•Property management companies, such as Vacasa, Sonder, Inspirato, |
Evolve, Awaze, and other regional property management companies; and |
•Online platforms offering experiences, such as Viator, GetYourGuide, |
Klook, Traveloka, TUI Musement, and KKDay. |
Our competitors are adopting aspects of our business model, which could |
affect our ability to differentiate our offerings from competitors. |
Increased competition could result in reduced demand for our platform |
from Hosts and guests, slow our growth, and materially adversely affect |
our business, results of operations, and financial condition. |
Many of our current and potential competitors enjoy substantial |
competitive advantages over us, such as greater name and brand |
recognition, longer operating histories, larger marketing budgets, and |
loyalty programs, as well as substantially greater financial, technical, |
and other resources. In addition, our current or potential competitors |
have access to larger user bases and/or inventory for accommodations, |
and may provide multiple travel products, including flights. As a |
result, our competitors may be able to provide consumers with a better |
or more complete product experience and respond more quickly and |
effectively than we can to new or changing opportunities, technologies, |
standards, or Host and guest requirements or preferences. The global |
travel industry has experienced significant consolidation, and we expect |
this trend may continue as companies attempt to strengthen or hold their |
market positions in a highly competitive industry. Consolidation amongst |
our competitors will give them increased scale and may enhance their |
capacity, abilities, and resources, and lower their cost structures. In |
addition, emerging start-ups may be able to innovate and focus on |
developing a new product or service faster than we can or may foresee |
consumer need for new offerings or technologies before we do. |
There are now numerous competing companies that offer homes for booking, |
which may be cross-listed on our platform, listed on competing |
platforms, and/or available through direct booking sites. Some of these |
competitors also aggregate property listings obtained through various |
sources, including the websites of property managers. Some of our Hosts |
have chosen to cross-list their properties, which reduces the |
availability of such properties on our platform. When properties are |
cross-listed, the price paid by guests on our platform may be or may |
appear to be less competitive for a number of reasons, including |
differences in fee structure and policies, which may cause guests to |
book through other services, which could materially adversely affect our |
business, results of operations, and financial condition. Certain |
Subsets and Splits