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property managers reach out to our Hosts and guests to incentivize them
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to list or book directly with them and bypass our platform, and certain
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Hosts may encourage transactions outside of our platform, which reduces
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the use of our platform and services.
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Some of our competitors or potential competitors have more established
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or varied relationships with consumers than we do, and they could use
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these advantages in ways that could affect our competitive position,
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including by entering the travel and accommodations businesses. For
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example, some competitors or potential competitors are creating
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"uper-apps"where consumers can use many online services without leaving
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that company' app, e.g., in particular regions, such as Asia, where
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e-commerce transactions are conducted primarily through apps on mobile
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devices. If any of these platforms are successful in offering services
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similar to ours to consumers, or if we are unable to offer our services
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to consumers within these super-apps, our customer acquisition efforts
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could be less effective and our customer acquisition costs,
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11
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including our brand and performance marketing expenses, could increase,
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any of which could materially adversely affect our business, results of
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operations, and financial condition. We also face increasing competition
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from search engines including Google. How Google presents travel search
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results, and its promotion of its own travel meta-search services, such
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as Google Travel and Google Vacation Rental Ads, or similar actions from
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other search engines, and their practices concerning search rankings,
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could decrease our search traffic, increase traffic acquisition costs,
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and/or disintermediate our platform. These parties can also offer their
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own comprehensive travel planning and booking tools, or refer leads
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directly to suppliers, other favored partners, or themselves, which
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could also disintermediate our platform. In addition, if Google or Apple
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use their own mobile operating systems or app distribution channels to
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favor their own or other preferred travel service offerings, or impose
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policies that effectively disallow us to continue our full product
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offerings in those channels, it could materially adversely affect our
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ability to engage with Hosts and guests who access our platform via
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mobile apps or search.
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*Laws, regulations, and rules that affect the short-term rental,
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long-term rental, and home sharing business have limited and may
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continue to limit the ability or willingness of Hosts to share their
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spaces over our platform and expose our Hosts or us to significant
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penalties, which have had and could continue to have a material adverse
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effect on our business, results of operations, and financial condition.*
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Since we began our operations in 2008, there have been and continue to
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be legal and regulatory developments that affect the short-term rental,
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long-term rental, and home sharing business. Hotels and groups
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affiliated with hotels have engaged and will likely continue to engage
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in various lobbying and political efforts for stricter regulations
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governing our business in both local and national jurisdictions. Other
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private groups, such as homeowners, landlords, and condominium and
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neighborhood associations, have adopted contracts or regulations that
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purport to ban or otherwise restrict short-term rentals, and third-party
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lease agreements between landlords and tenants, home insurance policies,
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and mortgages may prevent or restrict the ability of Hosts to list their
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spaces. These groups and others cite concerns around affordable housing
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and over-tourism in major cities among other issues, and some state and
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local governments have implemented or considered implementing rules,
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ordinances, or regulations governing the short-term or long-term rental
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of properties and/or home sharing. For example, in December 2021, the
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European Commission closed a consultation in relation to a potential EU
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Short Term Rental Instrument which, if enacted, could have a material
|
impact on the way short-term rentals are regulated in the European Union
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and the obligations on platforms (including around data sharing or the
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need to enforce registration schemes). In response, in November 2022,
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the European Commission proposed a regulation intended to enhance and
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harmonize transparency, registration, and reporting requirements for
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short term rental platforms. Specific obligations include steps to
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enhance the transparency of certain host information on the platform
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(such as host registration numbers where required locally) and reporting
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by the platform to local authorities (including, for example, Host
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information, length of stay, and number of guests). If enacted, this
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regulation could have a material impact on the way short-term rentals
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are regulated in the European Union and would require additional
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resources to assess our compliance and make appropriate adjustments in
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order to comply with its requirements. This regulation is intended to
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complement the DSA (defined below), such that relevant platforms,
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including ours, will be subject to both of these pieces of legislation.
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Legislation in other regions also could have a material impact on the
|
way short-term and long-term rentals are regulated. Such regulations
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include ordinances that restrict or ban Hosts from short-term rentals or
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long-term rentals, set annual caps on the number of days Hosts can share
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their homes, require Hosts to register with the municipality or city, or
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require Hosts to obtain permission before offering short-term rentals,
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or impose obligations on us to assist in the enforcement of these
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regulations. For example, in New York City a law enacted in 2022 limits
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the properties that can host short-term rentals. It also contains
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several new obligations for short-term rental hosts and platforms. In
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addition, some jurisdictions regard short-term rental or home sharing as
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"otel use"and claim that such use constitutes a conversion of a
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residential property to a commercial property. In November 2022, the
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Digital Services Act (the "SA" came into force. The majority of the
|
substantive provisions of the DSA will begin to take effect between 2023
|
and 2024. The DSA will govern, among other things, potential liability
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for illegal content on platforms, the traceability of traders, and
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transparency reporting obligations, including information on "onthly
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active recipients"in the European Union. The DSA may increase our
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