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Translate to Arabic | Well, again, what's interesting here is we've lost to the Russians on the first couple of milestones already. | ุญุณูุงู, ุฃูุถุงู, ู
ุง ููู
ููุง ูู ุฃููุง ูุฏ ุฎุณุฑูุง ุฃู
ุงู
ุงูุฑูุณ ูู ุฃูู ุฒูุฌ ู
ู ุงูู
ุนุงูู
ุจุงููุนู. |
Translate to Arabic | You cannot buy a ticket commercially to fly into space in America -- can't do it. You can buy it in Russia. | ุงูุชู
ูุง ุชุณุชุทูุนูู ุดุฑุงุก ุชุฐูุฑุฉ ุชุฌุงุฑูุงู ู ุงูุทูุฑุงู ุฅูู ุงููุถุงุก ูู ุฃู
ูุฑูุง ูุง ุชุณุชุทูุนูู ุฐูู. ุจุงู
ูุงููู
ุดุฑุงุฆูุง ูู ุฑูุณูุง. |
Translate to Arabic | You can fly with Russian hardware. This is available because a Russian space program is starving, and it's nice for them to get 20 million here and there to take one of the seats. | ูู
ูููู
ุงูุชุญููู ู
ุน ุงูุฃุฌูุฒุฉ ุงูุฑูุณูุฉ. ูุฐุง ู
ุชุงุญ ุจุณุจุจ ุฃู ุจุฑูุงู
ุฌ ุงููุถุงุก ุงูุฑูุณู ูุชุถูุฑ ุฌูุนุงู, ู ู
ู ุงูุฌู
ูู ุจุงููุณุจุฉ ููู
ุฃู ูุญุตููุง ุนูู 20 ู
ูููู ู
ู ููุง ู ููุงู ู
ูุงุจู ุฃุญุฏ ุงูู
ูุงุนุฏ. |
Translate to Arabic | It's commercial. It can be defined as space tourism. They are also offering a trip to go on this whip around the moon, like Apollo 8 was done. | ุฅูู ุฃู
ุฑู ุชุฌุงุฑูู. ู ูู
ูู ุชุนุฑูููุง ุนูู ุฃููุง ุณูุงุญุฉ ุงููุถุงุก. ุฅููู
ูุนุฑุถูู ุฃูุถุงู ุฑุญูุฉ ููุฐูุงุจ ุฅูู ุฐูู ุงููุทุงู ุญูู ุงููู
ุฑ, ูู
ุง ุชู
ูู ุฃุจููู ุซู
ุงููุฉ. |
Translate to Arabic | 100 million bucks -- hey, I can go to the moon. | 100 ู
ูููู ุฏููุงุฑ -- ูุงู, ุฃุณุชุทูุน ุงูุฐูุงุจ ุฅูู ุงููู
ุฑ. |
Translate to Arabic | But, you know, would you have thought back in the '60s, when the space race was going on, that the first commercial capitalist-like thing to do to buy a ticket to go to the moon would be in Russian hardware? | ููู, ุชุนูู
ูู, ุฅุฐุง ุฃุนุฏุชู
ุงูุชูููุฑ ูู ูุชุฑุฉ ุงูุณุชููุงุช, ุญููู
ุง ูุงู ุงูุณุจุงู ุงููุถุงุฆู ูู ุฃูุฌู, ุฃู ุฃูู ุณุจุงู ุฑุฃุณู
ุงูู ุชุฌุงุฑู ูุฃู ุชููู
ุจุดุฑุงุก ุชุฐูุฑุฉ ูู ุชุฐูุจ ุฅูู ุงููู
ุฑ ุณูููู ู
ุน ุงูุฌูุงุฒ ุงูุฑูุณููุ |
Translate to Arabic | And would you have thought, would the Russians have thought, that when they first go to the moon in their developed hardware, the guys inside won't be Russians? Maybe it'll probably be a Japanese or an American billionaire? Well, that's weird: you know, it really is. | ู ูู ุฎุทุฑ ููู
, ูู ุฎุทุฑ ููุฑูุณููู, ุฃูู ุนูุฏู
ุง ูุฐูุจูู ุฅูู ุงููู
ุฑ ุฃููุงู ุจู
ุนุฏุงุชูู
ุงูู
ุชุทูุฑุฉ, ุงูุฃุดุฎุงุต ูู ุงูุฏุงุฎู ูู ูููููุง ุฑูุณูููุ ุฑุจู
ุง ู
ู ุงููุงุจุงูููู ุฃู ุงูุฃู
ุฑููููู ุงูุฃุซุฑูุงุกุ ุญุณูุงู, ูุฐุง ุบุฑูุจ, ุฅูู ูุฐูู ุจุญู. |
Translate to Arabic | But anyway, I think we need to beat them again. | ููู ุนูู ุฃู ุญุงู, ุฃุนุชูุฏ ุฃููุง ุจุญุงุฌุฉ ูุฃู ูุบูุจูู
ู
ุฑุฉ ุฃุฎุฑู. |
Translate to Arabic | I think what we'll do is we'll see a successful, very successful, private space flight industry. Whether we're first or not really doesn't matter. | ุฃุนุชูุฏ ุฃู ู
ุง ุณูุญุฏุซ ูู ุฃููุง ุณูุดูุฏ ูุฌุงุญุงู, ูุฌุงุญุงู ุจุงูุฑุงู, ูุตูุงุนุฉ ุงูุฑุญูุงุช ุงููุถุงุฆูุฉ ุงูุฎุงุตุฉ. ุณูุงุก ููุง ุฃููุงู ุฃู
ูุง ุฐูู ูุง ููู
. |
Translate to Arabic | The Russians actually flew a supersonic transport before the Concorde. | ุงูุฑูุณ ูู ุงููุงูุน ุญูููุง ุจุฑุญูุงุช ุฎุงุฑูุฉ ูุฌุฏุงุฑ ุงูุตูุช ูุจู ุงููููููุฑุฏ. |
Translate to Arabic | And then they flew a few cargo flights, and took it out of service. | ู ุญููุช ุจุนุฏ ุฐูู ูู ุฑุญูุงุช ุดุญู ููููุฉ ู ุซู
ุฃุฎุฑุฌุช ู
ู ุงูุฎุฏู
ุฉ. |
Translate to Arabic | I think you kind of see the same kind of parallel when the commercial stuff is offered. | ุฃุนุชูุฏ ุฃููู
ุณุชุฑูู ููุณ ุงูููุน ู
ู ุงูุชูุงุฒู ุนูุฏู
ุง ูุชููุฑ ุงูุนุฑุถ ุงูุชุฌุงุฑู. |
Translate to Arabic | OK, we'll talk just a little bit about commercial development for human space flight. | ุฌูุฏ, ุณูุชุญุฏุซ ููููุงู ุนู ุงูุชุทููุฑ ุงูุชุฌุงุฑู ูุฑุญูุงุช ุงูุฅูุณุงู ุงููุถุงุฆูุฉ. |
Translate to Arabic | This little thing says here: five times what NASA's doing by 2020. I want to tell you, already there's about 1.5 billion to 1.7 billion investment in private space flight that is not government at all -- already, worldwide. If you read -- if you Google it, you'll find about half of that money, but there's twice of that being committed out there -- not spent yet, but being committed and planned for the next few years. Hey, that's pretty big. | ูุฐุง ุงูุดูุก ุงูุตุบูุฑ ูุฎุจุฑูุง ุจุฃูู ููุฌุฏ ููุฌุฏ ุฎู
ุณ ุฃุถุนุงู ุงูุฐู ุชููู
ุจู ูุงุณุง ุจุญููู 2020. ุฃุฑูุฏ ุฃู ุฃุฎุจุฑูู
ุฃูุถุงู ุฃูู ููุฌุฏ ูุฑุงุจุฉ 1.5 ู
ููุงุฑ ุฅูู 1.7 ู
ููุงุฑ ูู ุงูุงุณุชุซู
ุงุฑ ููุฑุญูุงุช ุงููุถุงุฆูุฉ ุงูุฎุงุตุฉ ู ุงูุชู ููุณุช ุญููู
ูุฉ ุฅุทูุงูุงูุ ู ู
ุณุจูุงู, ุนูู ุงู
ุชุฏุงุฏ ุงูุนุงูู
. ุฃุฐุง ูุฑุฃุชู
ุฃู ุจุญุซุชู
ูู ุบูุบู, ุณุชุฌุฏูู ูุตู ุฐูู ุงูู
ุงู, ููู ุถุนู ุงูู
ุจูุบ ูุฏ ุฃูุฑุช ุจุฎุทุท -- ูู
ุชููู ุจุนุฏ, ูููุง ุฑูุตูุฏุช ู ุฎูุทูุทูุช ููุฃุนูุงู
ุงูููููุฉ ุงููุงุฏู
ุฉ. ู
ููุงู, ูุฐุง ูุจูุฑ ุฅูู ุญุฏ ู
ุง. |
Translate to Arabic | I'm predicting, though, as profitable as this industry is going to be -- and it certainly is profitable when you fly people at 200,000 dollars on something that you can actually operate at a tenth of that cost, or less -- this is going to be very profitable. | ุฃูุง ุฃุชูุจุฃ, ุนูู ุงูุฑุบู
ู
ู ุฑุจุญูุฉ ูุฐู ุงูุตูุงุนุฉ ุงููุงุฆูุฉ -- ู ูู ุจุงูุชุฃููุฏ ู
ุฑุจุญุฉ ุนูุฏู
ุง ุชุญูู ุจุงููุงุณ ู
ูุงุจู 200,000 ุฏููุงุฑ ุนูู ุดูุก ูู
ููู ุชุดุบููู ุจูุนูุดุฑ ุชูู ุงูุชูููุฉ, ุฃู ุฃูู -- ูุฐุง ุณูููู ู
ุฑุจุญุงู ุฌุฏุงู. |
Translate to Arabic | I predict, also, that the investment that will flow into this will be somewhere around half of what the U.S. taxpayer spends for NASA's manned spacecraft work. | ุฃุชููุน ุฃูุถุงู, ุฃู ุงูุงุณุชุซู
ุงุฑ ุงูุฐู ุณูุชุฏูู ุฅูู ูุฐุง ุงูู
ุฌุงู ุณูุตุจุญ ูุฑุงุจุฉ ูุตู ู
ุง ูุคุฏูู ุฏุงูุน ุงูุถุฑุงุฆุจ ุงูุฃู
ุฑููู ูููู ุนูู ุฃุนู
ุงู ุฑุญูุงุช ุงููุถุงุก ุงูู
ุฃูููุฉ ูููุงูุฉ ุงููุถุงุก ูุงุณุง. |
Translate to Arabic | And every dollar that flows into that will be spent more efficiently by a factor of 10 to 15. And what that means is before we know it, the progress in human space flight, with no taxpayer dollars, will be at a level of about five times as much as the current NASA budgets for human space flight. | ู ูู ุฏููุงุฑ ูุชุฏูู ุฅูู ุฐูู ุณูููููู ุจูุนุงููุฉ ุฃูุจุฑ ุจู 10 ุฅูู 15 ุถุนู. ู ู
ุนูุงู ุฃููุง ุญุชู ูุจู ุฃู ูุฏุฑู ุฐูู, ุงูุชุทูุฑ ูู ุฑุญูุงุช ุงูุฅูุณุงู ุงููุถุงุฆูุฉ, ู ุจุฏูู ุฃู
ูุงู ุฏุงูุนู ุงูุถุฑุงุฆุจ, ุณูููู ูู ู
ุณุชูู ู
ู ุฎู
ุณ ู
ุฑุงุช ู
ู ุงููุฏุฑ ุงูุญุงูู ูู
ูุงุฒูุฉ ูุงุณุง ููุฑุญูุงุช ุงููุถุงุฆูุฉ ุงูู
ุฃูููุฉ. |
Translate to Arabic | And that is because it's us. It's private industry. | ู ูุฐุง ูุงุฆูู ููููู ููุง,ูุญู ุงููุทุงุน ุงูุตูุงุนู ุงูุฎุงุต. |
Translate to Arabic | You should never depend on the government to do this sort of stuff -- and we've done it for a long time. The NACA, before NASA, never developed an airliner and never ran an airline. | ูุฐุง ูุฌุจ ุนูููู
ุนุฏู
ุงูุฅุนุชู
ุงุฏ ุนูู ุงูุญููู
ุฉ ูุชุฃุฏูุฉ ูุฐุง ุงูููุน ู
ู ุงูุฃุดูุงุก -- ู ููุฏ ูุนููุง ุฐูู ู
ูุฐ ููุชู ุทููู. ุงูู NACA ูุจู ุฃู ุชุตุจุญ NASA, ูู
ุชุทูุฑ ุฃู ุทุงุฆุฑุฉ ุฃู ุชุฏูุฑ ุดุฑูุฉ ุทูุฑุงู. |
Translate to Arabic | But NASA is developing the space liner, always has, and runs the only space line, OK. And we've shied away from it because we're afraid of it. But starting back in June of 2004, when I showed that a little group out there actually can do it, can get a start with it, everything changed after that time. | ููู NASA ุชุทูุฑ ุงูุฎุทูุท ุงูู
ูุงุญูุฉ ุงููุถุงุฆูุฉ ุจุงูุชุธุงู
, ู ุชุดุบูู ุงูุฎุท ุงููุถุงุฆู ููุท, ุญุณูุงู. ู ููุฏ ูุฃููุง ุจุนูุฏุงู ุนู ุฐูู ูุฃููุง ูุฎุงู ู
ูู. ููู ุนูุฏุฉ ู
ุฑุฉ ุฃุฎุฑู ูู ููููู/ุญุฒูุฑุงู ุนุงู
2004, ุญููู
ุง ุจูููุชู ุฃู ู
ุฌู
ูุนุฉ ุตุบูุฑุฉ ุชุณุชุทูุน ูุนู ุฐูู ูุนูุงู, ุชุณุชุทูุน ุงูุจุฏุก ุจุฐูู, ูู ุดูุก ุชุบูุฑ ุจุนุฏ ุฐูู ุงูููุช. |
Translate to Arabic | OK, thank you very much. | ุญุณูุงู. ุดูุฑุงู ุฌุฒููุง ููู
. |
Translate to Arabic | <reviewer href="http://www.ted.com/profiles/1020352">Thu-Huong Ha</reviewer> | <reviewer href="http://www.ted.com/profiles/122540">Anwar Dafa-Alla</reviewer> |
Translate to Arabic | <translator href="http://www.ted.com/profiles/612126">Carolina Montero</translator> | <translator href="http://www.ted.com/profiles/530221">YASSER MAGDAD</translator> |
Translate to Arabic | </doc> | </doc> |
Translate to Arabic | <doc docid="5" genre="lectures"> | <doc docid="5" genre="lectures"> |
Translate to Arabic | <url>http://www.ted.com/talks/chris_bangle_says_great_cars_are_art</url> | <url>http://www.ted.com/talks/chris_bangle_says_great_cars_are_art</url> |
Translate to Arabic | <keywords>talks, art, business, cars, design, industrial design, invention, technology, transportation</keywords> | <keywords>talks, art, business, cars, design, industrial design, invention, technology, transportation</keywords> |
Translate to Arabic | <speaker>Chris Bangle</speaker> | <speaker>Chris Bangle</speaker> |
Translate to Arabic | <talkid>5</talkid> | <talkid>5</talkid> |
Translate to Arabic | <title>Chris Bangle: Great cars are great art</title> | <title>ูุฑูุณ ุจุงููู: ุงูุณูุงุฑุงุช ุงูุนุธูู
ุฉ ูู ุนุธูู
</title> |
Translate to Arabic | <description>TED Talk Subtitles and Transcript: American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining -- and ultimately moving -- account of the BMW Group's Deep Blue project, intended to create the SUV of the future.</description> | <description>TED Talk Subtitles and Transcript: ุงูู
ุตู
ู
ุงูุฃู
ุฑููู ูุฑูุณ ุจุงูุบู ูุดุฑุญ ููุณูุชู ุงููุงุฆู
ุฉ ุนูู ุฃู ุชุตู
ูู
ุงูุณูุงุฑุงุช ูู ุดูู ูููู ูู ููุงุณู ุงูุฎุงุต, ู
ุน ุฌุฒุก ู
ุซูุฑ ู ุญููู ู
ู ู
ุดุฑูุน ุจู ุฃู
ุฏุจููู ุฏูุจ ุจูู, ุงูุฐู ุณูุตูุน ุฃุณ ูู ูู ุงูู
ุณุชูุจู.</description> |
Translate to Arabic | What I want to talk about is, as background, is the idea that cars are art. | ู
ุง ุฃุฑูุฏ ุงูุชุญุฏุซ ุนูู, ูุฎูููุฉ, ูู ููุฑุฉ ุฃู ุงูุณูุงุฑุงุช ูู. |
Translate to Arabic | This is actually quite meaningful to me, because car designers tend to be a little bit low on the totem pole -- we don't do coffee table books with just one lamp inside of it -- and cars are thought so much as a product that it's a little bit difficult to get into the aesthetic side under the same sort of terminology that one would discuss art. | ู ูู ุดูุก ูุนูู ูู ุงููุซูุฑ, ูุฃู ู
ุตู
ู
ู ุงูุณูุงุฑุงุช ุนุงุฏุฉ ู
ุง ูููููู ู
ูุฎูุถูู ุนูู ุงูุตุนูุฏ ุงูุฅูุชู
ุงุฆู, ูุญู ูุง ูุตูุน ุทุงููุงุช ูููุฉ ูููุชุจ ุชุญุชูู ุนูู ู
ุฌุฑุฏ ุถูุก ูุงุญุฏ, ู ุงูุณูุงุฑุงุช ูุชู
ููู
ูุง ุนูู ุฃููุง ู
ูุชุฌุงุช ุญุชู ุฃูู ุฃุตุจุญ ู
ู ุงูุตุนุจ ุงูุฏุฎูู ูู ุงูุฌุงูุจ ุงูุฌู
ุงูู ุชุญุช ููุณ ุงูู
ุณู
ู ุงูุฐู ุณููุงูุดู ุงูู
ุฑุก ููู. |
Translate to Arabic | And so cars, as art, brings it into an emotional plane -- if you accept that -- that you have to deal with on the same level you would with art with a capital A. | ู ูุฐูู ูู ุงูุณูุงุฑุงุช, ููู, ุชุญุถุฑู ุฅูู ู
ุฌุงู ุนุงุทูู --ุฅู ุดุฆุช-- ู ุงูุฐู ุนููู ุงูุชุนุงู
ู ู
ุนู ุจููุณ ุงูู
ุณุชูู ุงูุฐู ููุช ุณุชุชุนุงู
ู ููู ู
ุน ุงููู. |
Translate to Arabic | Now at this point you're going to see a picture of Michelangelo. | ุงูุขู, ุณุชุดุงูุฏ ุตูุฑุฉ ูู
ุงููู ุขูุฌูู. |
Translate to Arabic | This is completely different than automobiles. | ู
ุง ุชุฑุงู ูู ู
ุฎุชูู ูููุงู ุนู ุงูุณูุงุฑุงุช. |
Translate to Arabic | Automobiles are self-moving things, right? Elevators are automobiles. | ุงูุขูุงุช ูู ุฃุดูุงุก ุชุชุญุฑู ููุญุฏูุง, ุฃููุณ ูุฐููุ ุงูู
ุตุงุนุฏ ูู ุขูุงุช |
Translate to Arabic | And they're not very emotional; they solve a purpose; and certainly automobiles have been around for 100 years and have made our lives functionally a lot better in many ways; they've also been a real pain in the ass, because automobiles are really the thing we have to solve. | ู ูู ููุณุช ุนุงุทููุฉ ุจุฏุฑุฌุฉ ูุจูุฑุฉ, ูู ุชุคุฏู ูุธููุฉ, ู ุงูุขูุงุช ู
ูุฌูุฏุฉ ู
ูุฐ 100 ุณูุฉ ู ูุฏ ุงุณุชุทุงุนุช ุฃู ุชุญุณู ุญูุงุชูุง ุจุทุฑู ุนุฏูุฏุฉ, ู ููููุง ูู ุงูุฌุงูุจ ุงูุขุฎุฑ ุณุจุจุช ููุง ุงููุซูุฑ ู
ู ุงูู
ุชุงุนุจ. ูุฃู ุงูุณูุงุฑุงุช, ุญูููุฉ, ูู ุงูุดูุก ุงูุฐู ูุฌุจ ุนูููุง ุฃู ูุฌุฏ ูู ุญูุงู. |
Translate to Arabic | We have to solve the pollution, we have to solve the congestion -- but that's not what interests me in this speech. | ุนูููุง ุฃู ูุญู ู
ุดููุฉ ุงูุชููุซ, ู ุนูููุง ุฃู ูุญู ู
ุดููุฉ ุงูุฅุฒุฏุญุงู
. ู ููู ููุณ ูุฐุง ู
ุง ููู
ูู ูู ูุฐุง ุงูุญุฏูุซ. |
Translate to Arabic | What interests me in this speech is cars. Automobiles may be what you use, but cars are what we are, in many ways. | ู
ุง ููู
ูู ูู ูุฐุง ุงูุญุฏูุซ ูู ุงูุณูุงุฑุงุช. ุงูุขูุงุช ูู ุฑุจู
ุง ุงูุฃุดูุงุก ุงูุชู ูุณุชุฎุฏู
ูุง, ู ููู ุงูุณูุงุฑุงุช ูู ู
ู ูุญู, ุจุนุฏุฉ ุทุฑู. |
Translate to Arabic | And as long as we can solve the problems of automobiles, and I believe we can, with fuel cells or hydrogen, like BMW is really hip on, and lots of other things, then I think we can look past that and try and understand why this hook is in many of us -- of this car-y-ness -- and what that means, what we can learn from it. | ุทุงูู
ุง ููุง ูุงุฏุฑูู ุนูู ุญู ู
ุดููุงุช ุงูุขูุงุช, ู ุฃูุง ุฃุคู
ู ุฃูู ุจุฅู
ูุงููุง ูุนู ุฐูู, ู ุงููุซูุฑ ู
ู ุงูุฃุดูุงุก ุงูุฃุฎุฑู, ู ุฃุคู
ู ุฃูุถุงู, ุฃููุง ูุณุชุทูุน ุฃู ูุชุฌุงูุฒ ุฐูู ุฅูู ู
ุง ูู ุฃุจุนุฏ ู
ูู. ู ูุญุงูู ุฃู ูููู
ูู
ุงุฐุง ูุฐุง ุงูููุงุจ ูู ูู ุฏุงุฎู ุงููุซูุฑูู ู
ูุง -- ู
ู ูุฐุง ุงูุชุนูู ุงูุดุฏูุฏ ุจุงูุณูุงุฑุงุช, ู ู
ุง ูุนููู ูุฐุง ุงูุฃู
ุฑ, ู ู
ุง ุงูุฐู ูุณุชุทูุน ุฃู ูุชุนูู
ู ู
ูู |
Translate to Arabic | That's what I want to get to. Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it -- your anger, whatever. It's an avatar. | ู ูุฐุง ู
ุง ุฃุฑูุฏ ุฃู ุฃุตู ุฅููู. ุงูุณูุงุฑุงุช ููุณุช ุนุจุงุฑุฉ ุนู ู
ูุงุจุณ, ุงูุณูุงุฑุงุช ูู ุฃูุงุชุงุฑ, ุงูุณูุงุฑุงุช ูู ุงูุนูุงุณ ูููุณู, ูุณุชูุญุฐูู ุนูู ุฃููุงุฑู, ู ุฃุญุงุณูุณู, ู ู
ู ุซู
ูุณุชุฏุฎู
ูููุง -- ุฃู ุญุชู ุบุถุจู, ุฃูุงู ูุงู. ุฅูู ุฃูุงุชุงุฑ |
Translate to Arabic | It's a super-waldo that you happen to be inside of, and if you feel sexy, the car is sexy. And if you're full of road rage, you've got a "Chevy: Like a Rock," right? | ุฅููุง ุณูุจุฑ ูุงูุฏู ุฃุตุจุญุช ุจุฏุงุฎููุง ุจุทุฑููุฉ ู
ุง, ู ุฅู ููุช ุชุดุนุฑ ุจุฃูู ู
ุซูุฑ, ูุฅู ุงูุณูุงุฑุฉ ู
ุซูุฑุฉ. ู ุฅู ููุช ู
ููุฆุงู ุจุบุถุจ ุงูุทุฑูู, ูุณูููู ูุฏูู "ุดููู: ูุงููุฌู
, " ุฃููุณ ูุฐููุ |
Translate to Arabic | Cars are a sculpture -- did you know this? | ุงูุณูุงุฑุงุช ูู ุชู
ุซุงู -- ูู ููุช ุชุนูู
ูุฐุงุ |
Translate to Arabic | That every car you see out there is sculpted by hand. | ุฃู ูู ุณูุงุฑุฉ ุชุฑุงูุง ูู ู
ูุญูุชุฉ ุจุงููุฏ |
Translate to Arabic | Many people think, "Well, it's computers, and it's done by machines and stuff like that." | ุงูุนุฏูุฏ ู
ู ุงููุงุณ ูุธููู, "ุญุณูุงู ุฅููุง ุญูุงุณูุจ, ู ูู ุชูุตูุน ุจุงูุขูุงุช ู ู
ุง ุดุงุจู." |
Translate to Arabic | Well, they reproduce it, but the originals are all done by hand. | ุญุณูุงู, ูู
ูุตูุนูููุง, ู ููู ุงูุฃุตููุงุช ูููุง ูุชู
ุฅูุชุงุฌูุง ุนู ุทุฑูู ุงููุฏ. |
Translate to Arabic | It's done by men and women who believe a lot in their craft. | ูุชู
ุชุตููุนูุง ู
ู ูุจู ุฑุฌุงู ู ูุณุงุก ูุคู
ููู ูุซูุฑุงู ุจุตูุงุนุชูู
. |
Translate to Arabic | And they put that same kind of tension into the sculpting of a car that you do in a great sculpture that you would go and look at in a museum. | ู ูู
ูุถุนูู ููุณ ู
ูุฏุงุฑ ูุฐุง ุงูุฌูุฏ ูู ูุญุช ุณูุงุฑุฉ ููุน ู
ู ุงููุญุช ุงูุฐู ุชููู
ุจู ู ุงูุฐู ุณูุฌุนูู ุชุฐูุจ ุฅูู ุงูู
ุชุญู ูู
ุดุงูุฏุชู. |
Translate to Arabic | That tension between the need to express, the need to discover, then you put something new into it, and at the same time you have bounds of craftsmanship. | ุฐุงู ุงูุชูุชุฑ ุจูู ุงูุญุงุฌุฉ ููุชุนุจูุฑ, ู ุงูุญุงุฌุฉ ููุฅูุชุดุงู, ู ุจุนุฏูุง ุชุถุน ุดูุฆุงู ุฌุฏูุฏุงู ููู ู ูู ููุณ ุงูููุช ูุฏูู ุงูุนุฏูุฏ ู
ู ุงูุนู
ุงูุฉ ุงูู
ุงูุฑุฉ. |
Translate to Arabic | Rules that say, this is how you handle surfaces; this is what control is all about; this is how you show you're a master of your craft. | ุงูููุงููู ุงูุชู ุชููู, ุจุฃูู ููุฐุง ูุชู
ุงูุชุนุงู
ู ู
ุน ุงูุฃุณุทุญ, ู ูุฐุง ูู ุงูุชุญูู
, ู ููุฐุง ุชูุธูุฑ ูููุงุณ ุฃูู ุฃุณุชุงุฐ ูู ุญุฑูุชู. |
Translate to Arabic | And that tension, that discovery, that push for something new -- and at the same time, that sense of obligation to the regards of craftsmanship -- that's as strong in cars as it is in anything. | ู ูุฐุง ุงูุชูุชุฑ, ูุฐุง ุงูุฅูุชุดุงู, ูุฐุง ุงูุฏูุน ูุดูุก ุฌุฏูุฏ -- ู ูู ููุณ ุงูููุช, ูุฐุง ุงูุฅุญุณุงุณ ุจุงูุงูุชุฒุงู
ุชุฌุงู ู
ุง ูุชุนูู ุจุงูุจุฑุงุนุฉ ูู ุงูุญุฑูุฉ -- ู ูุฐุง ู
ูุฌูุฏ ุจููุฉ ูู ุงูุณูุงุฑุงุช ูู
ุง ูู ุฃู ุดูุก ุขุฎุฑ. |
Translate to Arabic | We work in clay, which hasn't changed much since Michelangelo started screwing around with it, and there's a very interesting analogy to that too. | ูุญู ูุนู
ู ุจุงูุทูู, ู ุงูุฐู ูู
ูุชุบูุฑ ูุซูุฑุงู ู
ูุฐ ุฃู ุจุฏุฃ ู
ุงููู ุขูุฌูู ุจุงูุนุจุซ ุจู, ู ููุงูู ููุงุณ ู
ุซูุฑ ููุฅูุชู
ุงู
ุชุฌุงู ุฐูู ุฃูุถุงู. |
Translate to Arabic | Real quickly -- Michelangelo once said he's there to "discover the figure within," OK? | ุจุณุฑุนุฉ -- ู
ุงููู ุขูุฌูู ูุงู ู
ุฑุฉ ุฃูู ููุงู ูู "ุฅูุชุดุงู ุงูุตูุฑุฉ ุงูุถู
ููุฉ" |
Translate to Arabic | There we go, the automobile. | ู ูุง ูุญู ุฐุง, ุงูุขูุฉ. |
Translate to Arabic | That was 100 years right there -- did you catch that? | ูุงู ูุฐุง 100 ุณูุฉ, ูู ููู
ุชู
ุฐููุ |
Translate to Arabic | Between that one there, and that one there, it changed a lot didn't it? | ุชุบูุฑ ุงููุซูุฑ ุจูู ุงูุฅุซููู, ุฃููุณ ูุฐููุ |
Translate to Arabic | OK, it's not marketing; there's a very interesting car concept here, but the marketing part is not what I want to talk about here. | ุญุณูุงู, ุฅูู ููุณ ุชุณููู, ููุงูู ู
ูููู
ููุณูุงุฑุงุช ู
ุซูุฑ ููุฅูุชู
ุงู
ููุง, ู ููู ู
ูุถูุน ุงูุชุณููู ููุณ ูู ุงูุดูุก ุงูุฐู ุฃูุฏ ุงูุชุญุฏุซ ุนูู ูู ูุฐุง ุงูู
ูุงู
. |
Translate to Arabic | I want to talk about this. | ุฃุฑูุฏ ุฃู ุฃุชุญุฏุซ ุนู ูุฐุง. |
Translate to Arabic | Why it means you have to wash a car, what is it, that sensuality you have to touch about it? That's the sculpture that goes into it. That sensuality. | ู
ุง ุงูุฐู ูุนููู ุฃูู ุนููู ุฃู ุชุบุณู ุณูุงุฑุฉ, ู
ุง ูู, ุชูู ุงูุดููุงููุฉ ุงูุชู ุนููู ุฃู ุชูู
ุณ ูููุงุ ูุฐุง ูู ุงููุญุช ุงูุฐู ูุฏุฎู ูููุง. ุชูู ุงูุดููุงููุฉ. |
Translate to Arabic | And it's done by men and women working just like this, making cars. | ู ูุชู
ุนู
ููุง ุนู ุทุฑูู ุฑุฌุงู ู ูุณุงุก, ูุนู
ููู ููุฐุง, ูุตูุนูู ุณูุงุฑุงุช. |
Translate to Arabic | Now this little quote about sculpture from Henry Moore, I believe that that "pressure within" that Moore's talking about -- at least when it comes to cars -- comes right back to this idea of the mean. | ู ุงูุขู ูุฐู ุงูู
ูููุฉ ุงููุตูุฑุฉ ุนู ุงูุณูุงุฑุงุช ูููุฑู ู
ูุฑ, ุฃูุง ุฃุคู
ู ุจุฃู ุฐูู "ุงูุถุบุท ุงูุฐุงุชู" ุงูุฐู ูุชุญุฏุซ ุนูู ู
ูุฑ -- ุนูู ุงูุฃูู ุนูุฏู
ุง ูุชุนูู ุงูุฃู
ุฑ ุจุงูุณูุงุฑุงุช ูุนูุฏ ู
ุจุงุดุฑุฉ ูููุฑุฉ ูุฐุง ุงูู
ุนูู. |
Translate to Arabic | It's that will to live, that need to survive, to express itself, that comes in a car, and takes over people like me. | ุฃูู ุงูุฑุบุจุฉ ูู ุงูุนูุด, ุงูุฑุบุจุฉ ูููุฌุงุฉ, ููุชุนุจูุฑ ุนู ุงูุฐุงุช, ู ุงูุฐู ูุฃุชู ู
ุน ุงูุณูุงุฑุฉ, ู ูุณุชุญูุฐ ุนูู ุฃุดุฎุงุต ู
ุซูู. |
Translate to Arabic | And we tell other people, "Do this, do this, do this," until this thing comes alive. | ู ูุญู ูููู ูููุงุณ "ุงูุนู ูุฐุง, ุงูุนู ูุฐุง, ุงูุนู ูุฐุง" ุญุชู ูุตุจุญ ูุฐุง ุงูุดูุก ุนูู ููุฏ ุงูุญูุงุฉ. |
Translate to Arabic | We are completely infected. And beauty can be the result of this infectiousness; it's quite wonderful. | ูุญู ู
ุตุงุจูู ุจุงููุงู
ู. ู ุงูุฌู
ุงู ูู
ูู ุฃู ูููู ูู ุงููุชูุฌุฉ ููุฐุง ุงูุฅุตุงุจุฉ, ุฅูู ูุดูุก ุฑุงุฆุน ุญูุงู. |
Translate to Arabic | This sculpture is, of course, at the heart of all of it, and it's really what puts the craftsmanship into our cars. | ูุฐุง ุงููุญุช, ุจุงูุทุจุน, ูู ูู ุตู
ูู
ูู ูุฐู ุงูุฃุดูุงุก, ู ูู ุงูุดูุก ุงูุญูููู ุงูุฐู ูุถุน ูุฐู ุงูุจุฑุงุนุฉ ูู ุณูุงุฑุงุชูุง. |
Translate to Arabic | And it's not a whole lot different, really, when they're working like this, or when somebody works like this. | ู ูู ููุณ ุจุฐูู ุงููุฑู ุงููุจูุฑ, ุญูุงู, ุนูุฏู
ุง ูุนู
ููู ููุฐุง, ุฃู ุญุชู ููุฐุง. |
Translate to Arabic | It's that same kind of commitment, that same kind of beauty. | ุฅูู ููุณ ููุน ุงูุฅุฑุชุจุงุท, ู ููุณ ููุน ุงูุฌู
ุงู. |
Translate to Arabic | Now, now I get to the point. I want to talk about cars as art. | ุงูุขู, ุงูุขู ุฃุตู ุฅูู ููุฑุชู. ุฃุฑูุฏ ุฃู ุฃุชุญุฏุซ ุนู ุงูุณูุงุฑุงุช ููู. |
Translate to Arabic | Art, in the Platonic sense, is truth; it's beauty, and love. | ุงููู, ูู ุงูุญุณ ุงูุฃููุงุทููู, ูู ุงูุญูููุฉ, ูู ุงูุฌู
ุงู, ู ุงูุญุจ. |
Translate to Arabic | Now this is really where designers in car business diverge from the engineers. | ูุฐู ูู ุญุชู
ุงู, ุงูููุทุฉ ุงูุชู ูุจุชุนุฏ ูููุง ุงูููุงููู ุนู ุงูู
ููุฏุณูู. |
Translate to Arabic | We don't really have a problem talking about love. | ููุณุช ูุฏููุง ุฃู ู
ุดููุฉ ุงูุจุชุฉ ูู ุฃู ูุชุญุฏุซ ุนู ุงูุญุจ. |
Translate to Arabic | We don't have a problem talking about truth or beauty in that sense. | ููุณุช ูุฏููุง ุฃู ู
ุดููุฉ ูู ุฃู ูุชุญุฏุซ ุนู ุงูุญูููุฉ ุฃู ุงูุฌู
ุงู ูู ููุณ ุงูุณูุงู. |
Translate to Arabic | That's what we're searching for -- when we're working our craft, we are really trying to find that truth out there. | ุจู ูุฐุง ูู ู
ุง ูุญู ูุจุญุซ ุนูู -- ุนูุฏู
ุง ูููู ูุนู
ู ุนูู ุญุฑูุชูุง, ูุญุงูู ุฌุงูุฏูู ูู ุฃู ูุฌุฏ ุงูุญูููุฉ ููู. |
Translate to Arabic | We're not trying to find vanity and beauty. | ูุญู ูุง ูุญุงูู ุฃู ูุฌุฏ ุงูุบุฑูุฑ ู ุงูุฌู
ุงู. |
Translate to Arabic | We're trying to find the beauty in the truth. | ูุญู ูุญุงูู ุฃู ูุฌุฏ ุงูุฌู
ุงู ูู ุงูุญูููุฉ. |
Translate to Arabic | However, engineers tend to look at things a little bit more Newtonian, instead of this quantum approach. | ู ููู, ุงูู
ููุฏุณูู ุฏุงุฆู
ุงู ู
ุง ููุธุฑูู ููุฃุดูุงุก ุจุทุฑููุฉ ุฃูุซุฑ "ูููุชููุฉ", ุจุฏูุงู ู
ู ูุฐุง ุงูููุฌ ุงููู
ู. |
Translate to Arabic | We're dealing with irrationalisms, and we're dealing with paradoxes that we admit exist, and the engineers tend to look things a little bit more like two and two is four, and if you get 4.0 it's better, and 4.000 is even better. | ูุญู ูุชุนุงู
ู ู
ุน ุงูุบูุฑ ู
ูุทููุงุช, ู ูุญู ูุชุนุงู
ู ู
ุน ู
ูุงุฑูุงุช ูุคู
ู ูุญู ุจูุฌูุฏูุง, ู ุงูู
ููุฏุณูู, ูู ุงูู
ูุงุจู, ุนุงุฏุฉู ู
ุง ููุธุฑูู ููุฃุดูุงุก ุจุทุฑููุฉ ูู ุฃูุฑุจ ุฅูู ุฅุซูุงู ู ุฅุซูุงู ุฃุฑุจุนุฉ, ู ุฅู ุญุตูุช ุนูู 4.0 ููุฐุง ุฃูุถู, ู 4.0000 ููุฐุง ุฃูุถู ุจูุซูุฑ. |
Translate to Arabic | And that sometimes leads to bit of a divergence in why we're doing what we're doing. | ู ูุฐู ุงูู
ูุงุฑูุฉ ุนุงุฏุฉู ู
ุง ุชุคุฏู ุฅูู ุงุฎุชูุงู ูู ุณุจุจ ูุนููุง ูู
ุง ููุนูู. |
Translate to Arabic | We've pretty much accepted the fact, though, that we are the women in the organization at BMW -- BMW is a very manly type business, -- men, men, men; it's engineers. | ู ููููุง ูุจููุง ุฅูู ุญุฏ ุจุนูุฏ ูุฐู ุงูุญูููุฉ, ุฃููุง ูุญู ู
ู ูู
ุงููุณุงุก ูู ุจู ุฃู
ุฏุจููู -- ุจู ุฃู
ุฏุจููู ูู ููุน ุฑุฌููู ุฌุฏุง ู
ู ุงูุนู
ู, -- ุฑุฌุงู, ุฑุฌุงู, ุฑุฌุงู, ุฅููุง ู
ููุฏุณูู. |
Translate to Arabic | And we're kind of the female side to that. That's OK, that's cool. You go off and be manly. We're going to be a little bit more female. | ู ูุญู ุงูุฌุงูุจ ุงููุณุงุฆู ู
ู ุงูู
ุนุงุฏูุฉ. ู ูุฐุง ู
ูุจูู, ู ูุฐุง ุฌูุฏ, ุฅุฐูุจ ุฃูุช ู ูู ุฑุฌูููุงู, ู ูุญู ุณูููู ูุณุงุฆููู ุจุนุถ ุงูุดูุก. |
Translate to Arabic | Because what we're interested in is finding form that's more than just a function. | ูุฃู ุงูุฐู ููู
ูุง ูู ุฃู ูุฌุฏ ุดููุงู ูููู ุฃูุซุฑ ู
ู ู
ุฌุฑุฏ ูุธููุฉ. |
Translate to Arabic | We're interested in finding beauty that's more than just an aesthetic; it's really a truth. | ูุญู ู
ูุชู
ูู ูู ุฅูุฌุงุฏ ููุน ู
ู ุงูุฌู
ุงู, ูููู ุฃูุซุฑ ู
ู ู
ุฌุฑุฏ ุฌู
ุงููุฉ ุฃู ูููู ุงูุญูููุฉ ุจุญู. |
Translate to Arabic | And I think this idea of soul, as being at the heart of great cars, is very applicable. You all know it. You know a car when you've seen it, with soul. You know how strong this is. | ู ุฃูุง ุฃุชุฎูู ููุฑุฉ ุงูุฑูุญ ูุฐู, ูุญุฌุฑ ุงูุฒุงููุฉ ููุณูุงุฑุงุช ุงูุนุธูู
ุฉ, ู ูู ูุงุจูุฉ ููุชุทุจูู ุฅูู ุญุฏ ุจุนูุฏ. ูููู
ุชุนุฑููู ูุฐุง. ุนูุฏู
ุง ุชุนุฑู ุณูุงุฑุฉ ู
ุง ุนูุฏู
ุง ุชุฑุงูุง, ุจุฑูุญ. ู ุชุฏุฑู ูู
ูู ููู ูุฐุง ุงูุดุนูุฑ . |
Translate to Arabic | Well, this experience of love, and the experience of design, to me, are interchangeable. And now I'm coming to my story. | ูู ุงููุงูุน, ูุฐู ุงูุชุฌุฑุจุฉ ููุญุจ, ู ุชุฌุฑุจุฉ ุงูุชุตู
ูู
, ูู ุจุงููุณุจุฉ ูู ุฃุดูุงุก ูุงุจูุฉ ููุชุจุงุฏู. ู ุฃูุง ุงูุขู ุณุขุชู ุฅูู ูุตุชู. |
Translate to Arabic | I discovered something about love and design through a project called Deep Blue. | ููุฏ ุงูุชุดูุช ุดูุฆุงู ุนู ุงูุญุจ ู ุงูุชุตู
ูู
ุจูุถู ู
ุดุฑูุน ูุงู ุงุณู
ู ุฏูุจ ุจูู. |
Translate to Arabic | And first of all, you have to go with me for a second, and say, you know, you could take the word "love" out of a lot of things in our society, put the word "design" in, and it still works, like this quote here, you know. It kind of works, you know? | ู ุฃููุงู ู ูุจู ูู ุดูุก, ูุฌุจ ุฃู ุชุชุฎูู ู
ุนู ููููุงู ู ุชููู, ูู
ููู ุฃู ุชูุชุฒุน ููู
ุฉ ุญุจ ู
ู ุงููุซูุฑ ู
ู ุงูุฃุดูุงุก ูู ู
ุฌุชู
ุนูุง, ู ุฃู ุชุถุน ุจุฏูุงู ู
ููุง ููู
ุฉ ุชุตู
ูู
, ู ูุง ุฒูุช ุณุชุญุตู ุนูู ููุณ ุงูู
ุนูู, ุชู
ุงู
ุงู ููุฐู ุงูู
ูููุฉ ุงูุดููุฑุฉ ููุง, ุฅููุง ูุง ุฒุงูุช ุชุญู
ู ููุณ ุงูู
ุนูู, ุฃุชุนูู
ููุ |
Translate to Arabic | You can understand that. It works in truisms. | ูู
ููู ุฃู ุชููู
ุฐูู. ุชุนู
ู ุจุจุฏูููุฉ. |
Translate to Arabic | "All is fair in design and war." | "ูู ุดูุก ุนุงุฏู ูู ุงูุชุตู
ูู
ู ุงูุญุฑุจ." |
Translate to Arabic | Certainly we live in a competitive society. | ูุญู ุจุงูุชุฃููุฏ ูุนูุด ูู ู
ุฌุชู
ุน ุชูุงูุณู. |
Translate to Arabic | I think this one here, there's a pop song that really describes Philippe Starck for me, you know, this is like you know, this is like puppy love, you know, this is cool right? | ุฃุนุชูุฏ ุฃู ูุฐู ููุง, ููุงูู ุฃุบููุฉ ุจูุจ ู ุงูุชู ุชุตู ุญูุงู ููููุจ ุณุชุงุฑู ูู, ุฃุชุนูู
ูู, ุฅููุง ูู ุฃุชุนูู
ูู, ุฅููุง ูุญุจ ุงูุฌุฑู, ุฃุชุนูู
ูู, ูุฐุง ุฌูุฏ, ุฃููุณ ูุฐููุ |
Translate to Arabic | Toothbrush, cool. | ูุฑุดุงุฉ ุฃุณูุงู, ุฌูุฏ. |
Translate to Arabic | It really only gets serious when you look at something like this. OK? | ุฅููุง ููุท ุชุตุจุญ ู
ุซูุฑุฉ ููุฅูุชู
ุงู
ุจุญู ุนูุฏู
ุง ุชูุธุฑ ูุดูุก ููุฐ. ุญุณูุงูุ |
Translate to Arabic | This is one substitution that I believe all of us, in design management, are guilty of. | ูุฐุง ุจุฏูู ุฃุคู
ู ุฃู ุฌู
ูุนูุง, ูู ุฅุฏุงุฑุฉ ุงูุชุตู
ูู
, ู
ุชูุฑุทูู ููู. |
Translate to Arabic | And this idea that there is more to love, more to design, when it gets down to your neighbor, your other, it can be physical like this, and maybe in the future it will be. | ู ููุฑุฉ ุฃู ููุงู ุงูู
ุฒูุฏ ูู ุงูุญุจ, ุงูู
ุฒูุฏ ูู ุงูุชุตู
ูู
, ุนูุฏู
ุง ูุชุนูู ุงูุฃู
ุฑ ุจุงูุญู ุงูุฐู ุชุณูู ููู, ุจุดุฎุตู ุงูุขุฎุฑ, ูู
ูู ุฃู ุชุตุจุญ ููุฒูุงุฆูุงู ููุฐุง, ู ุฑุจู
ุง ูู ุงูู
ุณุชูุจู ุณุชุตุจุญ ุญูุงู ูุฐูู. |
Translate to Arabic | But right now it's in dealing with our own people, our own teams who are doing the creating. So, to my story. | ู ููู ูู ุงูููุช ุงูุฑุงูู, ุฅููุง ุชุชุนุงู
ู ู
ุน ุฃูุงุณุงู ุฎุงุตุชูุง, ูุฑููุง ูุญู ูู ู
ู ุชุตูุน ุงููุตุฉ. ุฅุฐุงู, ุฅูู ูุตุชู. |
Translate to Arabic | The idea of people-work is what we work with here, and I have to make a bond with my designers when we're creating BMWs. | ููุฑุฉ ุงููุงุณ-ุงูุนู
ู ูู ุงูุชู ูุชุนุงู
ู ู
ุนูุง ููุง, ู ูุฌุจ ุนูู ุฃู ุฃุตูุน ุญููุฉ ูุตู ุจูู ุงูู
ุตู
ู
ูู ุนูุฏู
ุง ูุตูุน ุณูุงุฑุงุช ุจู ุฃู
ุฏุจููู. |
Translate to Arabic | We have to have a shared intimacy, a shared vision -- that means we have to work as one family; we have to understand ourselves that way. | ูุฌุจ ุฃู ูููู ูุฏููุง ุฃููุฉ ู
ุดุชุฑูุฉ, ุฑุคูุฉ ู
ุดุชุฑูุฉ ู ูุฐุง ูุนูู ุฃูู ูุฌุจ ุนูููุง ุฃู ูุนู
ู ูุนุงุฆูุฉ ูุงุญุฏุฉ, ูุฌุจ ุนูููุง ุฃู ูููู
ุจุนุถูุง ุจูุฐู ุงูุทุฑููุฉ. |
Translate to Arabic | There's good times; there's interesting times; and there's some stress times too. | ููุงูู ุฃููุงุช ุฌูุฏุฉ, ุฃููุงุช ู
ุซูุฑุฉ ููุฃูุชู
ุงู
, ู ููุงูู ุฃููุงุช ุนุตูุจุฉ ูุฐูู. |
Translate to Arabic | You want to do cars, you've got to go outside. | ุฅู ุฃุฑุฏุช ุฃู ุชุตูุน ุงูุณูุงุฑุงุช, ุนููู ุฃู ุชุฐูุจ ุฅูู ุงูุฎุงุฑุฌ. |
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