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Translate to Arabic
And this is in a way one of the beauties of science, which is that now this idea can be translated and generalized to a whole lot of different domains.
ูˆู‡ุฐู‡ ู†ูˆุนุงู‹ ู…ุง ุฅุญุฏู‰ ุฑูˆุงุฆุน ุงู„ุนู„ูˆู…ุŒ ุงู„ุขู† ูŠู…ูƒู† ุชุฑุฌู…ุฉ ู‡ุฐู‡ ุงู„ููƒุฑุฉ ูˆุชุนู…ูŠู…ู‡ุง ุนู„ู‰ ู…ุฌู…ูˆุนุฉ ูƒุจูŠุฑุฉ ู…ู† ุงู„ู…ุฌุงู„ุงุช ุงู„ู…ุฎุชู„ูุฉ.
Translate to Arabic
So in the same way that we asked about the past of human consciousness, maybe the most challenging question we can pose to ourselves is whether this can tell us something about the future of our own consciousness.
ุจู†ูุณ ุงู„ุทุฑูŠู‚ุฉ ูˆุงู„ุชูŠ ุณุฃู„ู†ุง ููŠู‡ุง ุนู† ู…ุงุถูŠ ุงู„ูˆุนูŠ ุงู„ุฅู†ุณุงู†ูŠุŒ ุฑุจู…ุง ุงู„ุณุคุงู„ ุงู„ุฃูƒุซุฑ ุชุญุฏูŠุง ุงู„ุขู† ูˆุงู„ุฐูŠ ูŠู…ูƒู† ุฃู† ู†ุณุฃู„ู‡ ู„ุฃู†ูุณู†ุง ู…ุง ุฅุฐุง ูƒุงู†ุช ู‡ุฐู‡ ุงู„ุฎูˆุงุฑุฒู…ูŠุฉ ู‚ุงุฏุฑุฉ ุนู„ู‰ ุงุณุชู†ุชุงุฌ ู…ุณุชู‚ุจู„ ู…ูู‡ูˆู… ุงู„ูˆุนูŠ ุงู„ุฎุงุต ุจู†ุง.
Translate to Arabic
To put it more precisely, whether the words we say today can tell us something of where our minds will be in a few days, in a few months or a few years from now.
ูˆู„ู‡ูŠูƒู„ุฉ ุงู„ุณุคุงู„ ุนู„ู‰ ู†ุญูˆ ุฃุฏู‚ุŒ ู…ุง ุฅุฐุง ูƒุงู†ุช ุงู„ูƒู„ู…ุงุช ุงู„ุชูŠ ู†ู‚ูˆู„ู‡ุง ุงู„ูŠูˆู… ูŠู…ูƒู† ุฃู† ุชู‚ูˆู„ ู„ู†ุง ุดูŠุฆุง ุนู† ุนู‚ูˆู„ู†ุง ููŠ ุบุถูˆู† ุงู„ุฃูŠุงู… ุงู„ู‚ู„ูŠู„ุฉ ุงู„ู…ู‚ุจู„ุฉุŒ ุฃูˆ ููŠ ุบุถูˆู† ุจุถุนุฉ ุฃุดู‡ุฑ ุฃูˆ ููŠ ุบุถูˆู† ุจุถุนุฉ ุณู†ูˆุงุช ู…ู† ุงู„ุขู†.
Translate to Arabic
And in the same way many of us are now wearing sensors that detect our heart rate, our respiration, our genes, on the hopes that this may help us prevent diseases, we can ask whether monitoring and analyzing the words we speak, we tweet, we email, we write, can tell us ahead of time whether something may go wrong with our minds.
ูˆุจู†ูุณ ุงู„ุทุฑูŠู‚ุฉ ูุงู† ุงู„ูƒุซูŠุฑ ู…ู†ุง ุงู„ุขู† ูŠุฑุชุฏูŠ ุฃุฌู‡ุฒุฉ ุงู„ุงุณุชุดุนุงุฑ ูˆุงู„ุชูŠ ุชู‚ูˆู… ุจุงู„ูƒุดู ุนู† ู…ุนุฏู„ ุถุฑุจุงุช ุงู„ู‚ู„ุจุŒ ูˆุนู† ู…ุนุฏู„ุงุช ุงู„ุชู†ูุณุŒ ูˆุนู† ุฌูŠู†ุงุชู†ุง ุงู„ูˆุฑุงุซูŠุฉุŒ ุนู„ู‰ ุฃู…ู„ ุฃู† ุชุณุงุนุฏู†ุง ููŠ ุงู„ุญุฏ ู…ู† ุงู„ุฃู…ุฑุงุถุŒ ูŠู…ูƒู†ู†ุง ุฃู† ู†ุณุฃู„ ู…ุง ุฅุฐุง ูƒุงู† ุฑุตุฏ ูˆุชุญู„ูŠู„ ุงู„ูƒู„ู…ุงุช ุงู„ุชูŠ ู†ู‚ูˆู„ู‡ุงุŒ ู…ู† ุฎู„ุงู„ ุงู„ุชุบุฑูŠุฏุŒ ุฃูˆ ุงู„ุจุฑูŠุฏ ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุŒ ุฃูˆ ุงู„ุชุฃู„ูŠูุŒ ูŠู…ูƒู† ุฃู† ุชู‚ูˆู„ ู„ู†ุง ูˆููŠ ูˆู‚ุช ู…ุจูƒุฑ ู…ุง ุฅุฐุง ูƒุงู† ุดูŠุก ูŠุณูˆุก ููŠ ุนู‚ูˆู„ู†ุง.
Translate to Arabic
And with Guillermo Cecchi, who has been my brother in this adventure, we took on this task.
ูˆู…ุน "ุบูŠูŠุฑู…ูˆ ุดูŠุดูŠ"ุŒ ูˆุงู„ุฐูŠ ูƒุงู† ุจู…ุซุงุจุฉ ุฃุฎ ู„ูŠ ููŠ ู‡ุฐู‡ ุงู„ู…ุบุงู…ุฑุฉุŒ ุฃุฎุฐู†ุง ุนู„ู‰ ุนุงุชู‚ู†ุง ู‡ุฐู‡ ุงู„ู…ู‡ู…ุฉ.
Translate to Arabic
And we did so by analyzing the recorded speech of 34 young people who were at a high risk of developing schizophrenia.
ูˆู‚ู…ู†ุง ุจุฐู„ูƒ ู…ู† ุฎู„ุงู„ ุชุญู„ูŠู„ ุญุฏูŠุซ ู…ุณุฌู„ ู…ู† ู‚ุจู„ 34 ู…ู† ุงู„ุดุจุงุจ ูˆุงู„ุฐูŠู† ูƒุงู†ูˆุง ุนุฑุถุฉ ู„ุงุญุชู…ุงู„ ุนุงู„ ู…ู† ุงู„ุฅุตุงุจุฉ ุจุงู†ูุตุงู… ุงู„ุดุฎุตูŠุฉ.
Translate to Arabic
And so what we did is, we measured speech at day one, and then we asked whether the properties of the speech could predict, within a window of almost three years, the future development of psychosis.
ูˆู…ุง ูุนู„ู†ุงู‡ ู‡ูˆ ุฃู†ู†ุง ู‚ู…ู†ุง ุจู‚ูŠุงุณ ุงู„ุญุฏูŠุซ ููŠ ุงู„ูŠูˆู… ุงู„ุฃูˆู„ุŒ ุซู… ุณุฃู„ู†ุง ุนู…ุง ุฅุฐุง ูƒุงู† ู…ู† ุงู„ู…ู…ูƒู† ู„ุฎุตุงุฆุต ุงู„ุญุฏูŠุซ ุชูˆู‚ุนุŒ ูˆุถู…ู† ุฅุทุงุฑ ู…ุง ูŠู‚ุงุฑุจ ุงู„ุซู„ุงุซ ุณู†ูˆุงุชุŒ ุงุญุชู…ุงู„ูŠุฉ ุงู„ุงุตุงุจุฉ ุจุงู†ูุตุงู… ุงู„ุดุฎุตูŠุฉ.
Translate to Arabic
But despite our hopes, we got failure after failure.
ูˆู„ูƒู† ูˆุนู„ู‰ ุงู„ุฑุบู… ู…ู† ุขู…ุงู„ู†ุงุŒ ู„ู… ู†ูˆุงุฌู‡ ุณูˆู‰ ุงู„ูุดู„.
Translate to Arabic
There was just not enough information in semantics to predict the future organization of the mind.
ู„ู… ูŠูƒู† ู‡ู†ุงูƒ ู…ุนู„ูˆู…ุงุช ูƒุงููŠุฉ ููŠ ุฏู„ุงู„ุงุช ุงู„ุฃู„ูุงุธ ู„ู„ุชู†ุจุค ุจู…ุณุชู‚ุจู„ ุชู†ุธูŠู… ุงู„ุนู‚ู„.
Translate to Arabic
It was good enough to distinguish between a group of schizophrenics and a control group, a bit like we had done for the ancient texts, but not to predict the future onset of psychosis.
ูˆู„ูƒู†ู‡ุง ูƒุงู†ุช ุฌูŠุฏุฉ ุจู…ุง ูŠูƒููŠ ู„ู„ู‚ูŠุงู… ุจุงู„ุชู…ูŠูŠุฒ ุจูŠู† ู…ุฌู…ูˆุนุฉ ุงู„ุงุฎุชุจุงุฑ "ู…ุฑุถู‰ ุงู„ูุตุงู…" ูˆู…ุฌู…ูˆุนุฉ ุงู„ู…ุฑุงู‚ุจุฉุŒ ูƒู…ุง ูุนู„ู†ุง ุชู‚ุฑูŠุจุง ู…ุน ุงู„ู†ุตูˆุต ุงู„ู‚ุฏูŠู…ุฉุŒ ูˆู„ูƒู† ู„ูŠุณ ู„ุชูˆู‚ุน ุญุฏูˆุซ ุงู„ุฐู‡ุงู† ููŠ ุงู„ู…ุณุชู‚ุจู„.
Translate to Arabic
But then we realized that maybe the most important thing was not so much what they were saying, but how they were saying it.
ูˆู„ูƒู† ุฃุฏุฑูƒู†ุง ุจุนุฏ ุฐู„ูƒ ุฃู†ู‡ ู„ุฑุจู…ุง ูƒุงู† ุงู„ุดูŠุก ุงู„ุฃูƒุซุฑ ุฃู‡ู…ูŠุฉ ู‡ูˆ ู„ูŠุณ ุญุฑููŠุฉ ุงู„ุญุฏูŠุซุŒ ูˆู„ูƒู† ู†ู…ุท ูˆู…ู†ู‡ุฌ ุงู„ุญุฏูŠุซ.
Translate to Arabic
More specifically, it was not in which semantic neighborhoods the words were, but how far and fast they jumped from one semantic neighborhood to the other one.
ูˆุจุดูƒู„ ุฃูƒุซุฑ ุชุญุฏูŠุฏุงุŒ ูˆู‡ูŠ ู„ูŠุณุช ุงู„ูƒุดู ุนู† ู…ูˆุงู‚ุน ุงู„ูƒู„ู…ุงุช ููŠ ุงู„ู‡ูŠุงูƒู„ ุงู„ุฏู„ุงู„ูŠุฉ. ูˆู„ูƒู† ุงู„ูƒุดู ุนู† ุณุฑุนุฉ ูˆู…ุฏู‰ ุชู†ู‚ู„ ุงู„ูƒู„ู…ุงุช ุจูŠู† ุงู„ู‡ูŠุงูƒู„ ุงู„ุฏู„ุงู„ูŠุฉ.
Translate to Arabic
And so we came up with this measure, which we termed semantic coherence, which essentially measures the persistence of speech within one semantic topic, within one semantic category.
ูˆู‡ูƒุฐุง ุชูˆุตู„ู†ุง ุงู„ู‰ ู‡ุฐุง ุงู„ุฅุฌุฑุงุกุŒ ูˆู‡ูˆ ู…ุง ุฃุทู„ู‚ู†ุง ุนู„ูŠู‡ ุงุณู… "ุงู„ุชู…ุงุณูƒ ุงู„ุฏู„ุงู„ูŠ"ุŒ ูˆุงู„ุฐูŠ ูŠู‚ูˆู… ุงุณุงุณุง ุนู„ู‰ ู‚ูŠุงุณ ุงุณุชู…ุฑุงุฑ ุงู„ู†ุจุฑุฉ ููŠ ุงู„ู…ูˆุถูˆุน ุงู„ุฏู„ุงู„ูŠ ุงู„ู…ุญุฏุฏุŒ ุถู…ู† ุงู„ูุฆุฉ ุงู„ุฏู„ุงู„ูŠุฉ ุงู„ู…ุญุฏุฏุฉ.
Translate to Arabic
And it turned out to be that for this group of 34 people, the algorithm based on semantic coherence could predict, with 100 percent accuracy, who developed psychosis and who will not.
ูˆุชุจูŠู† ู„ุงุญู‚ุง ุจุงู† ู‡ุฐู‡ ุงู„ู…ุฌู…ูˆุนุฉ ูˆุงู„ู…ูƒูˆู†ุฉ ู…ู† 34 ุดุงุจุงุŒ ุชู…ูƒู†ุช ุงู„ุฎูˆุงุฑุฒู…ูŠุฉ ุงู„ุชูˆู‚ุน ูˆุนู„ู‰ ุฃุณุงุณ ุงู„ุชู…ุงุณูƒ ุงู„ุฏู„ุงู„ูŠุŒ ูˆู…ุน ุฏู‚ุฉ ุชุจู„ุบ ุงู„ู…ุฆุฉ ููŠ ุงู„ู…ุฆุฉุŒ ุนู„ู‰ ุชุตู†ูŠูู‡ู… ุนู„ู‰ ุฃุณุงุณ ุงุญุชู…ุงู„ ุงู„ุงุตุงุจุฉ ุจุงู„ุฐู‡ุงู†.
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And this was something that could not be achieved -- not even close -- with all the other existing clinical measures.
ูˆูƒุงู† ู‡ุฐุง ุดูŠุก ู„ุง ูŠู…ูƒู† ุชุญู‚ูŠู‚ู‡ ูˆู„ุง ุญุชู‰ ุจุตูˆุฑุฉ ุจุฏุงุฆูŠุฉ ู…ู† ุฎู„ุงู„ ุฌู…ูŠุน ุงู„ุชุฏุงุจูŠุฑ ุงู„ุฅูƒู„ูŠู†ูŠูƒูŠุฉ ุงู„ุฃุฎุฑู‰ ุงู„ู…ูˆุฌูˆุฏุฉ ุญุงู„ูŠุงู‹.
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And I remember vividly, while I was working on this, I was sitting at my computer and I saw a bunch of tweets by Polo -- Polo had been my first student back in Buenos Aires, and at the time he was living in New York.
ูˆุฃุชุฐูƒุฑ ูˆุจุดูƒู„ ูˆุงุถุญุŒ ููŠ ุญูŠู† ูƒู†ุช ุฃุนู…ู„ ุนู„ู‰ ุงู„ุฎูˆุงุฑุฒู…ูŠุฉุŒ ูˆูƒู†ุช ุฌุงู„ุณุง ุฃู…ุงู… ุฌู‡ุงุฒ ุงู„ูƒู…ุจูŠูˆุชุฑ ูˆุฑุฃูŠุช ุญูŠู†ู‡ุง ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ุชุบุฑูŠุฏุงุช ุงู„ุชูŠ ูƒุชุจู‡ุง "ุจูˆู„ูˆ" ูƒุงู† "ุจูˆู„ูˆ" ุฃูˆู„ ุทุงู„ุจ ู„ูŠ ููŠ ุจูˆูŠู†ุณ ุขูŠุฑุณุŒ ููŠ ุงู„ูˆู‚ุช ุงู„ุฐูŠ ูƒุงู† ูŠุนูŠุด ุญูŠู†ู‡ุง ููŠ ู†ูŠูˆูŠูˆุฑูƒ.
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And there was something in this tweets -- I could not tell exactly what because nothing was said explicitly -- but I got this strong hunch, this strong intuition, that something was going wrong.
ูˆูƒุงู† ู‡ู†ุงูƒ ุดูŠุก ููŠ ุชุบุฑูŠุฏุงุชู‡-- ู„ู… ุฃุณุชุทุน ุฃู† ุงุนุฑู ุจุงู„ุถุจุท ู…ุง ูƒุงู† ู„ุฃู†ู‡ ู„ู… ูŠู‚ู„ ุดูŠุฆุง ูˆุงุถุญุงู‹ ูˆู„ูƒู† ุฑุงูˆุฏู†ูŠ ู‡ุฐุง ุงู„ุดุนูˆุฑ ุงู„ู‚ูˆูŠุŒ ู‡ุฐุง ุงู„ุญุฏุณ ุงู„ู‚ูˆูŠุŒ ุนู„ู‰ ุฃู† ู‡ู†ุงูƒ ุฎุทุจุง ู…ุง.
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So I picked up the phone, and I called Polo, and in fact he was not feeling well.
ุญูŠู†ู‡ุง ุงู„ุชู‚ุทุช ุณู…ุงุนุฉ ุงู„ู‡ุงุชูุŒ ูˆุงุชุตู„ุช ุจุจูˆู„ูˆุŒ ูˆููŠ ูˆุงู‚ุน ุงู„ุฃู…ุฑ ู„ู… ูŠูƒู† ุนู„ู‰ ู…ุง ูŠุฑุงู….
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And this simple fact, that reading in between the lines, I could sense, through words, his feelings, was a simple, but very effective way to help.
ูˆู‡ุฐู‡ ุงู„ุญู‚ูŠู‚ุฉ ุงู„ุจุณูŠุทุฉุŒ ูˆู‡ูŠ ู‚ุฑุงุกุฉ ู…ุง ุจูŠู† ุงู„ุณุทูˆุฑุŒ ุงุณุชุทุนุช ุฃู† ุฃุญุณุŒ ู…ู† ุฎู„ุงู„ ุงู„ูƒู„ู…ุงุชุŒ ุจู…ุดุงุนุฑู‡ุŒ ูƒุงู†ุช ูˆุณูŠู„ุฉ ุจุณูŠุทุฉุŒ ูˆู„ูƒู†ู‡ุง ูุนุงู„ุฉ ุฌุฏุง ู„ู„ู…ุณุงุนุฏุฉ.
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What I tell you today is that we're getting close to understanding how we can convert this intuition that we all have, that we all share, into an algorithm.
ู…ุง ุฃู‚ูˆู„ู‡ ู„ูƒู… ุงู„ูŠูˆู… ู‡ูˆ ุฃู†ู†ุง ุงู‚ุชุฑุจู†ุง ู…ู† ูู‡ู… ูƒูŠููŠุฉ ุชุญูˆูŠู„ ู‡ุฐุง ุงู„ุญุฏุณ ูˆุงู„ุฐูŠ ู†ู…ุชู„ูƒู‡ ุฌู…ูŠุนุงุŒ ูˆุงู„ุฐูŠ ู†ุชุดุงุฑูƒู‡ ุฌู…ูŠุนุงุŒ ุฅู„ู‰ ุฎูˆุงุฑุฒู…ูŠุฉ.
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And in doing so, we may be seeing in the future a very different form of mental health, based on objective, quantitative and automated analysis of the words we write, of the words we say.
ูˆุจุฐู„ูƒุŒ ู‚ุฏ ู†ุดู‡ุฏ ููŠ ุงู„ู…ุณุชู‚ุจู„ ุดูƒู„ุง ู…ุฎุชู„ูุง ุฌุฏุง ู„ู„ุตุญุฉ ุงู„ู†ูุณูŠุฉุŒ ุจู†ุงุก ุนู„ู‰ ู…ู†ุงู‡ุฌ ู…ูˆุถูˆุนูŠุฉุŒ ูƒู…ูŠุฉ ูˆุชุญุงู„ูŠู„ ุขู„ูŠุฉ ู„ู„ูƒู„ู…ุงุช ุงู„ุชูŠ ู†ู‚ูˆู… ุจูƒุชุงุจุชู‡ุงุŒ ูˆู„ู„ูƒู„ู…ุงุช ุงู„ุชูŠ ู†ู‚ูˆู… ุจู‚ูˆู„ู‡ุง.
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Gracias.
ุดูƒุฑุงู‹ ู„ูƒู….
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<reviewer></reviewer>
<reviewer href="http://www.ted.com/profiles/817389">Mohamed Ibrahim</reviewer>
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<translator></translator>
<translator href="http://www.ted.com/profiles/3743448">Ahmad Hamdan</translator>
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</doc>
</doc>
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<doc docid="2512" genre="lectures">
<doc docid="2512" genre="lectures">
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<url>http://www.ted.com/talks/joseph_ravenell_how_barbershops_can_keep_men_healthy</url>
<url>http://www.ted.com/talks/joseph_ravenell_how_barbershops_can_keep_men_healthy</url>
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<keywords>talks, activism, community, health, health care, heart health, medical research, medicine, men, potential, public health, race</keywords>
<keywords>talks, activism, community, health, health care, heart health, medical research, medicine, men, potential, public health, race</keywords>
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<speaker>Joseph Ravenell</speaker>
<speaker>Joseph Ravenell</speaker>
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<talkid>2512</talkid>
<talkid>2512</talkid>
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<title>Joseph Ravenell: How barbershops can keep men healthy</title>
<title>ุฌูˆุฒูŠู ุฑุงูู†ูŠู„: ูƒูŠู ูŠู…ูƒู† ู„ุตุงู„ูˆู†ุงุช ุงู„ุญู„ุงู‚ุฉ ุงู„ุญูุงุธ ุนู„ู‰ ุตุญุฉ ุงู„ุฑุฌุงู„</title>
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<description>TED Talk Subtitles and Transcript: The barbershop can be a safe haven for black men, a place for honest conversation and trust -- and, as physician Joseph Ravenell suggests, a good place to bring up tough topics about health. He's turning the barbershop into a place to talk about medical problems that statistically affect black men more often and more seriously, like high blood pressure. It's a new approach to problem solving with broad applications. "What is your barbershop?" he asks. "Where is that place for you where people affected by a unique problem can meet a unique solution?"</description>
<description>TED Talk Subtitles and Transcript: ูŠูู…ูƒู† ุฃู† ูŠูƒูˆู† ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู…ู„ุงุฐุงู‹ ุขู…ู†ุงู‹ ู„ู„ุฑุฌู„ ุฐูˆูŠ ุงู„ุจุดุฑุฉ ุงู„ุณูˆุฏุงุก ูˆู…ูƒุงู†ุงู‹ ู„ู„ู…ุญุงุฏุซุงุช ุงู„ุตุฑูŠุญุฉ ุงู„ุตุงุฏู‚ุฉ ูˆู„ู„ุซู‚ุฉ -- ูˆูƒู…ุง ูŠู‚ุชุฑุญ ุงู„ุทุจูŠุจ ุฌูˆุฒูŠู ุฑุงูู†ูŠู„ุŒ ู…ูƒุงู†ุงู‹ ุฌูŠุฏุงู‹ ู„ู„ุญุฏูŠุซ ุญูˆู„ ุงู„ู…ูˆุงุถูŠุน ุงู„ุตุนุจุฉ ุนู† ุงู„ุตุญุฉ. ู„ู‚ุฏ ุญูˆู‘ู„ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ุงู„ุฎุงุต ุจู‡ ุฅู„ู‰ ู…ูƒุงู† ู„ู„ุญุฏูŠุซ ุญูˆู„ ุงู„ู…ุดุงูƒู„ ุงู„ุทุจูŠุฉ ูˆุงู„ุชูŠ ุฅุญุตุงุฆูŠุงู‹ ุชุคุซุฑ ุนู„ู‰ ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ููŠ ู…ุนุธู… ุงู„ุฃุญูŠุงู† ูˆุจุดูƒู„ ุฃูƒุซุฑ ุฌุฏูŠุฉ ู…ุซู„ ุถุบุท ุงู„ุฏู… ุงู„ู…ุฑุชูุน. ุฅู†ู‡ ูˆุณูŠู„ุฉ ุฌุฏูŠุฏุฉ ู„ุฅูŠุฌุงุฏ ุญู„ ู„ู…ุดูƒู„ุฉ ุจุชุทุจูŠู‚ุงุช ูˆุงุณุนุฉ. ูŠุณุฃู„ ุงู„ุทุจูŠุจ ุฌูˆุฒูŠู: " ู…ุง ู‡ูˆ ุตุงู„ูˆู† ุญู„ุงู‚ุชูƒู…ุŸ" ูˆูŠุถูŠูุŒ " ุฃูŠู† ู‡ูˆ ุจุงู„ู†ุณุจุฉ ุฅู„ูŠูƒู… ุญูŠุซ ูŠู…ูƒู† ู„ู„ู†ุงุณ ุงู„ู…ุชุถุฑุฑูŠู† ู…ู† ู…ุดูƒู„ุฉ ูุฑูŠุฏุฉุŒุฃู† ูŠุฌุฏูˆุง ุญู„ุง ูุฑูŠุฏุงุŸ".</description>
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What do you see?
ู…ุงุฐุง ุชุฑูˆู†ุŸ
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Most of you see a barbershop, but I see an opportunity: an opportunity for health, an opportunity for health equity.
ูŠุฑู‰ ู…ุนุธู…ูƒู… ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉุŒ ูˆู„ูƒู†ู†ูŠ ุฃุฑู‰ ูุฑุตุฉ: ูุฑุตุฉ ู…ู† ุฃุฌู„ ุงู„ุตุญุฉ. ูุฑุตุฉ ู…ู† ุฃุฌู„ ุชุทุจูŠู‚ ุงู„ู…ุณุงูˆุงุฉ ุงู„ุตุญุฉุŒ
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For black men, the barbershop is not just a place where you get your hair cut or your beard trimmed.
ุจุงู„ู†ุณุจุฉ ู„ู„ุฑุฌุงู„ ุฐูˆูŠ ุงู„ุจุดุฑุฉ ุงู„ุณูˆุฏุงุกุŒ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู„ูŠุณ ู…ุฌุฑุฏ ู…ูƒุงู† ุญูŠุซ ูŠุชู… ููŠู‡ ู‚ุต ุดุนุฑูƒู… ุฃูˆ ุชู‚ุตูŠุฑ ู„ุญูŠุชูƒู….
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No, it's much more than that.
ู„ุงุŒ ุฅู†ู‡ ุฃูƒุซุฑ ู…ู† ุฐู„ูƒ ุจูƒุซูŠุฑ.
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Historically, the barbershop has been a safe haven for black men.
ุชุงุฑูŠุฎูŠุงู‹ุŒ ูƒุงู† ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู…ู„ุงุฐุงู‹ ุขู…ู†ุงู‹ ู„ู„ุฑุฌุงู„ ุงู„ุณูˆุฏ.
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It's a place where we go for friendship, solidarity and solace.
ุฅู†ู‡ ุงู„ู…ูƒุงู† ุงู„ุฐูŠ ู†ุฐู‡ุจู ุฅู„ูŠู‡ ู…ู† ุฃุฌู„ ุงู„ุตุฏุงู‚ุฉุŒ ูˆุงู„ุชุถุงู…ู† ูˆุงู„ุณู„ูˆุงู†.
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It's a place where we go to get away from the stress of the grind of work and sometimes home life.
ุฅู†ู‡ ุงู„ู…ูƒุงู† ุญูŠุซ ู†ุฐู‡ุจ ู„ู„ุงุจุชุนุงุฏ ุนู† ุงู„ุชูˆุชุฑ ูˆุงู„ุฅุฌู‡ุงุฏ ู†ุชูŠุฌุฉ ู‚ุณูˆุฉ ุงู„ุนู…ู„ ูˆุฃุญูŠุงู†ุงู‹ ุงู„ุญูŠุงุฉ ุงู„ู…ู†ุฒู„ูŠุฉ.
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It's a place where we don't have to worry about how we're being perceived by the outside world.
ุฅู†ู‡ ุงู„ู…ูƒุงู† ุญูŠุซ ู„ุง ูŠุชูˆุฌุจ ุนู„ูŠู†ุง ุฃู† ู†ู‚ู„ู‚ ุญูˆู„ ูƒูŠู ูŠูู†ุธุฑู ู„ู†ุง ู…ู† ู‚ุจู„ ุงู„ุนุงู„ู… ุงู„ุฎุงุฑุฌูŠ.
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It's a place where we don't feel threatened, or threatening.
ุฅู†ู‡ ุงู„ู…ูƒุงู† ุญูŠุซ ู„ุง ู†ุดุนุฑู ููŠู‡ ุจุงู„ุชู‡ุฏูŠุฏุŒ ุฃูˆ ุงู„ุนุฏุงุก.
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It's a place of loyalty and trust.
ุฅู†ู‡ ู…ูƒุงู† ุงู„ูˆู„ุงุก ูˆุงู„ุตุฏู‚.
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For that reason, it's one of the few places where we can fearlessly be ourselves and just ... talk.
ู„ู‡ุฐุง ุงู„ุณุจุจุŒ ูุฅู†ู‡ ุฃุญุฏู ุงู„ุฃู…ุงูƒู† ุงู„ู‚ู„ูŠู„ุฉ ุญูŠุซ ูŠู…ูƒู† ู„ู†ุง ุฃู† ู†ูƒูˆู† ูƒู…ุง ู†ุญู† ุฏูˆู† ุฎูˆู ูˆูู‚ุท... ุงู„ุชุญุฏุซ.
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The talk, the shop talk, the conversation, that is the essence of the black barbershop.
ุงู„ุญุฏูŠุซ ูˆุญุฏูŠุซ ุงู„ุตุงู„ูˆู† ูˆุงู„ู…ุญุงุฏุซุงุชุŒ ู‡ูŠ ู…ุง ุชุดูƒู„ ุฌูˆู‡ุฑ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู„ู„ุณูˆุฏ.
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I can remember going to the barbershop with my dad as a kid.
ูŠู…ูƒู†ู†ูŠ ุชุฐูƒุฑ ุงู„ุฐู‡ุงุจ ุฅู„ู‰ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ูƒุทูู„ ู…ุน ูˆุงู„ุฏูŠ.
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We went to Mr. Mike's barbershop every other Saturday.
ูƒู†ุง ู†ุฐู‡ุจ ุฅู„ู‰ ุตุงู„ูˆู† ุญู„ุงู‚ุฉ ุงู„ุณูŠุฏ ู…ุงูŠูƒ ูŠูˆู… ุงู„ุณุจุช ูƒู„ ุฃุณุจูˆุนูŠู†.
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And like clockwork, the same group of men would be there every time we went, either waiting on their favorite barber or just soaking up the atmosphere.
ูˆูƒู…ุง ู‡ูŠ ุณุงุนุฉ ุงู„ุนู…ู„ุŒ ุชูƒูˆู† ู‡ู†ุงูƒ ู†ูุณ ู…ุฌู…ูˆุนุฉ ุงู„ุฑุฌุงู„ ููŠ ูƒู„ ู…ุฑุฉ ู†ุฐู‡ุจ ููŠู‡ุงุŒ ุฃูƒุงู† ุงู„ุฅู†ุชุธุงุฑ ู„ุญู„ุงู‚ู‡ู… ุงู„ู…ูุถู„ ุฃูˆ ู…ุฌุฑุฏ ุงู„ุชู…ุชุน ุจุงู„ุฌูˆ ุงู„ุนุงู….
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I can remember the jovial greeting that warmly welcomed us every time we went.
ูŠู…ูƒู†ู†ูŠ ุชุฐูƒุฑ ุงู„ุชุญูŠุงุช ุงู„ู…ุฑุญุฉ ุงู„ุชูŠ ูƒุงู†ุช ุชุฑุญุจ ุจู†ุง ุจุญุฑุงุฑุฉ ููŠ ูƒู„ ู…ุฑุฉ ูƒู†ุง ู†ุฐู‡ุจู ููŠู‡ุง.
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"Hey Rev," they would say to my dad.
"ุฃู‡ู„ุงู‹ ุฑูŠู"ุŒ ูƒุงู†ูˆุง ูŠู‚ูˆู„ูˆู† ู„ูˆุงู„ุฏูŠุŒ
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He's a local pastor, and they treated him like a celebrity.
ูƒุงู† ู‚ุณูŠุณูŠุงู‹ ู…ุญู„ูŠุงู‹ุŒ ูˆูƒุงู†ูˆุง ูŠุนุงู…ู„ูˆู†ู‡ ูƒุดุฎุต ู…ุดู‡ูˆุฑ.
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"Hey young fella, how you doing?"
"ุฃู‡ู„ุงู‹ ุจุงู„ุฑููŠู‚ ุงู„ุตุบูŠุฑุŒ ูƒูŠู ุฃู†ุชุŸ"
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they would say to me, making me feel just as special.
ูƒุงู†ูˆุง ูŠู‚ูˆู„ูˆู† ู„ูŠุŒ ูˆูŠุฌุนู„ูˆู†ูŠ ุฃุดุนุฑ ูƒู… ุฃู†ุง ู…ู…ูŠุฒ.
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I remember the range of the conversations was immense.
ุฃุชุฐูƒุฑ ูƒุงู†ุช ู…ุฏู‰ ุงู„ู…ุญุงุฏุซุงุซ ูˆุงุณุนุฉ.
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The men would talk about politics and sports and music and world news, national news, neighborhood news.
ูƒุงู† ูŠุชุญุฏุซู ุงู„ุฑุฌุงู„ ุนู† ุงู„ุณูŠุงุณุฉ ูˆุงู„ุฑูŠุงุถุฉ ูˆุงู„ู…ูˆุณูŠู‚ู‰ ูˆุฃุฎุจุงุฑ ุงู„ุนุงู„ู… ูˆุงู„ุฃุฎุจุงุฑ ุงู„ู…ุญู„ูŠุฉ ุงู„ูˆุทู†ูŠุฉุŒ ูˆุฃุฎุจุงุฑ ุงู„ุฌูŠุฑุงู†.
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There was some talk about women and what it was like to be a black man in America.
ูˆูƒุงู† ู‡ู†ุงูƒ ุจุนุถ ุงู„ุญุฏูŠุซ ุนู† ุงู„ู†ุณุงุก ูˆูƒูŠู ูƒุงู† ุงู„ุฑุฌู„ ุงู„ุฃุณูˆุฏ ููŠ ุฃู…ุฑูŠูƒุง.
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But many times they also talked about health.
ูˆู„ูƒู† ุชุญุฏุซูˆุง ุฃูŠุถุงู‹ ุญูˆู„ ุงู„ุตุญุฉ ููŠ ู…ุฑุงุช ุนุฏูŠุฏุฉ.
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The conversations about health were lengthy and deep.
ูƒุงู†ุช ุงู„ู…ุญุงุฏุซุงุซ ุนู† ุงู„ุตุญุฉ ุทูˆูŠู„ุฉ ูˆุนู…ูŠู‚ุฉ.
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The men often recounted their doctor's recommendations to cut salt in their diet or to eat less fried foods or to stop smoking or to reduce stress.
ูƒุงู† ูŠุฑูˆูŠ ุงู„ุฑุฌุงู„ ุฃุญูŠุงู†ุงู‹ ุชูˆุตูŠุงุช ุฃุทุจุงุฆู‡ู… ู„ุฎูุถ ูƒู…ูŠุฉ ุงู„ู…ู„ุญ ููŠ ุทุนุงู…ู‡ู… ุฃูˆ ุงู„ุชู‚ู„ูŠู„ ู…ู† ุชู†ุงูˆู„ ุงู„ุฃุทุนู…ุฉ ุงู„ู…ู‚ู„ูŠุฉ ุฃูˆ ุงู„ุชูˆู‚ู ุนู† ุงู„ุชุฏุฎูŠู† ุฃูˆ ุงู„ุญุฏ ู…ู† ุงู„ุชูˆุชุฑ.
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They talked about the different ways you could reduce stress, like simplifying one's love life -- all ways to treat high blood pressure.
ุชุญุฏุซูˆุง ุญูˆู„ ุงู„ุทุฑู‚ ุงู„ู…ุฎุชู„ูุฉ ุงู„ุชูŠ ูŠู…ูƒู†ู‡ู… ููŠู‡ุง ุงู„ุชู‚ู„ูŠู„ ู…ู† ุงู„ุชูˆุชุฑุŒ ู…ุซู„ ุชุจุณูŠุท ุงู„ุญูŠุงุฉ ุงู„ุนุงุทููŠุฉ ู„ู„ูƒู„ ู…ู†ุง -- ูƒู„ ุงู„ูˆุณุงุฆู„ ู„ู…ุนุงู„ุฌุฉ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู….
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There's a lot of talk about high blood pressure in the barbershop.
ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฃุญุงุฏูŠุซ ุญูˆู„ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ููŠ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ.
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That's because almost 40 percent of black men have it.
ุฅุฐ ุฃู† 40% ู…ู† ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ุชู‚ุฑูŠุจุงู‹ ูŠุนุงู†ูˆู† ู…ู†ู‡.
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That means that almost every single black man either has high blood pressure or knows a black man who has it.
ูˆู‡ุฐุง ูŠุนู†ูŠ ุฃู† ูƒู„ ุฑุฌู„ ุฃุณูˆุฏ ุชู‚ุฑูŠุจุงู‹ ู„ุฏูŠุฉ ุฅู…ู‘ุง ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ุฃูˆ ูŠุนุฑู ุฑุฌู„ุงู‹ ุงุณูˆุฏุงู‹ ูŠุนุงู†ูŠ ู…ู†ู‡.
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Sometimes, those conversations in the barbershop would be about what happens when high blood pressure is not adequately addressed.
ููŠ ุจุนุถ ุงู„ุฃุญูŠุงู†ุŒ ุชู„ูƒ ุงู„ู…ุญุงุฏุซุงุช ููŠ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ุชูƒูˆู† ุญูˆู„ ู…ุงุฐุง ูŠุฌุฑูŠ ุนู†ุฏู…ุง ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ู„ุง ูŠุชู… ุนู„ุงุฌู‡ ุจุทุฑูŠู‚ุฉ ู…ู†ุงุณุจุฉ.
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"Say, did you hear about Jimmy? He had a stroke."
"ุฃู‚ูˆู„: ู‡ู„ ุณู…ุนุชู… ุนู† ุฌูŠู…ูŠุŸ ู„ุฏูŠู‡ ุฌู„ุทุฉ ุฏู…ุงุบูŠุฉ."
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"Did you hear about Eddie? He died last week.
ู‡ู„ ุณู…ุนุชู… ุนู† ุฅูŠุฏูŠุŸ ู„ู‚ุฏ ุชูˆููŠ ุงู„ุฃุณุจูˆุน ุงู„ู…ุงุถูŠ.
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Massive heart attack.
ุณูƒุชุฉ ู‚ู„ุจูŠุฉ ู‚ุงุชู„ุฉ.
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He was 50."
ูƒุงู† ููŠ ุงู„ุฎู…ุณูŠู† ู…ู† ุงู„ุนู…ุฑ."
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More black men die from high blood pressure than from anything else, even though decades of medical wisdom and science have demonstrated that death from high blood pressure can be prevented with timely diagnosis and appropriate treatment.
ูŠู…ูˆุชู ุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ุจุณุจุจ ุถุบุท ุงู„ุฏู… ุงู„ู…ุฑุชูุน ุฃูƒุซุฑู…ู† ุฃูŠ ุดูŠุก ุขุฎุฑุŒ ุนู„ู‰ ุงู„ุฑุบู… ู…ู† ุฃู† ุนู‚ูˆุฏุงู‹ ู…ู† ุงู„ุญูƒู…ุฉ ุงู„ุทุจูŠุฉ ูˆุงู„ุนู„ู… ู‚ุฏ ุจุฑู‡ู†ุช ุฃู†ู‡ ูŠู…ูƒู† ุงู„ูˆู‚ุงูŠุฉ ู…ู† ุงู„ู…ูˆุช ู†ุชูŠุฌุฉ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ู…ุน ุงู„ุชุดุฎูŠุต ููŠ ุงู„ูˆู‚ุช ุงู„ู…ู†ุงุณุจ ูˆุงู„ุนู„ุงุฌ ุงู„ู…ู„ุงุฆู….
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So why is high blood pressure so differentially deadly for black men?
ุฅุฐุง ู„ู… ูŠูƒูˆู† ุฑุชูุงุน ุถุบุท ุงู„ุฏู… ู…ู…ูŠุชุง ุจุฏุฑุฌุงุช ู…ุฎุชู„ูุฉ ู„ุฏูŠ ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏุŸ
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Because too often, high blood pressure is either untreated or under-treated in black men, in part because of our lower engagement with the primary healthcare system.
ู„ุฃู†ู‡ ููŠ ุงู„ุบุงู„ุจุŒ ุฅู…ู‘ุง ู„ุง ูŠุชู… ุนู„ุงุฌ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ุฃูˆ ู„ุง ูŠุชู… ุนู„ุงุฌู‡ ุจุงู„ุดูƒู„ ุงู„ูƒุงููŠ ุจูŠู†ู‡ู…ุŒ ููŠ ุฌุฒุก ู…ู†ู‡ ุจุณุจุจ ุงู†ุฎูุงุถ ู…ุดุงุฑูƒุชู†ุง ููŠ ู†ุธุงู… ุงู„ุฑุนุงูŠุฉ ุงู„ุตุญูŠุฉ ุงู„ุฃุณุงุณูŠุฉ.
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Black men, in particular those with high blood pressure, are less likely to have a primary care doctor than other groups.
ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ูˆู„ุง ุณูŠู…ุง ู‡ุคู„ุงุก ุงู„ุฐูŠู† ูŠุนุงู†ูˆู† ู…ู† ุถุบุท ุฏู… ู…ุฑุชูุนุŒ ู‡ู… ุฃู‚ู„ ุงุญุชู…ุงู„ุงู‹ ุฃู† ูŠูƒูˆู† ู„ุฏูŠู‡ู… ุทุจูŠุจ ุนุงุฆู„ุฉ ู…ู† ุงู„ู…ุฌู…ูˆุนุงุช ุงู„ุฃุฎุฑู‰.
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But why?
ู„ูƒู† ู„ู…ุงุฐุงุŸ
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Some of our earliest research on black men's health revealed that for many, the doctor's office is associated with fear, mistrust, disrespect, and unnecessary unpleasantness.
ุจุนุถ ู…ู† ุจุญูˆุซู†ุง ุงู„ุณุงุจู‚ุฉ ุญูˆู„ ุตุญุฉ ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ูƒุดูุช ุฃู†ู‡ ู„ู„ุนุฏูŠุฏ ู…ู†ู‡ู…ุŒ ูุฅู† ู…ูƒุชุจ ุงู„ุทุจูŠุจ ูŠุฑุงูู‚ู‡ ุงู„ุฎูˆูุŒ ูˆุนุฏู… ุงู„ุซู‚ุฉุŒ ูˆุนุฏู… ุงู„ุฅุญุชุฑุงู…ุŒ ูˆุงู„ุฃุญุฏุงุซ ุบูŠุฑ ุงู„ุณุงุฑุฉ ุงู„ุชูŠ ู„ุง ุถุฑูˆุฑุฉ ู„ู‡ุง.
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The doctor's office is only a place that you go when you don't feel well.
ู…ูƒุชุจ ุงู„ุทุจูŠุจ ู‡ูˆ ู…ุฌุฑุฏ ู…ูƒุงู† ุชุฐู‡ุจูˆู† ุฅู„ูŠู‡ ุนู†ุฏู…ุง ู„ุง ุชูƒูˆู†ูˆู† ุจุฎูŠุฑ.
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And when you do go, you might wait for hours only to get the run-around and to be evaluated by a stoic figure in a white coat who only has 10 minutes to give you and who doesn't value the talk.
ูˆุนู†ุฏู…ุง ุชูุนู„ูˆู†ุŒ ู„ุฑุจู…ุง ุชู†ุชุธุฑูˆู† ุณุงุนุงุช ู„ู„ุญุตูˆู„ ูู‚ุท ุนู„ู‰ ูˆู‚ุช ุตุนุจ ูˆุงู„ุชู‚ูŠูŠู… ู…ู† ู‚ุจู„ ุดุฎุตูŠุฉ ุฑูˆุงู‚ูŠุฉ ููŠ ู…ุนุทู ุฃุจูŠุถ ู„ุฏูŠู‡ุง ูู‚ุท ุนุดุฑ ุฏู‚ุงุฆู‚ ู„ูŠุนุทูŠู‡ุง ู„ูƒู… ูˆุงู„ุฐูŠ ู„ุง ูŠูู‚ุฏุฑ ุงู„ุญุฏูŠุซ.
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So it's no wonder that some men don't want to be bothered and skip going to the doctor altogether, especially if they feel fine.
ู„ุฐู„ูƒ ู„ุง ุนุฌุจ ุฃู† ุจุนุถ ุงู„ุฑุฌุงู„ ู„ุง ูŠุฑุบุจูˆู† ููŠ ุฃู† ุชุชู… ู…ุถุงูŠู‚ุชู‡ู… ูˆูŠู†ุตุฑููˆู† ุนู† ุงู„ุฐู‡ุงุจ ุฅู„ู‰ ุงู„ุทุจูŠุจ ุชู…ุงู…ุงู‹ุŒ ุฎุงุตุฉ ุฅุฐุง ุดุนุฑูˆุง ุจุฃู†ู‡ู… ุจุฎูŠุฑ.
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But herein lies the problem.
ู„ูƒู† ู‡ู†ุง ุชูƒู…ู† ุงู„ู…ุดูƒู„ุฉ.
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You can feel just fine while high blood pressure ravages your most vital organs.
ูŠู…ูƒู†ูƒ ุฃู† ุชุดุนุฑ ุฃู†ูƒ ุจุฎูŠุฑ ุจูŠู†ู…ุง ูŠุชู„ูู ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ุฃุนุถุงุคูƒ ุงู„ุฃูƒุซุฑ ุญูŠูˆูŠุฉ.
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This is Denny Moe, owner of Denny Moe's Superstar Barbershop in Harlem.
ู‡ุฐุง ู‡ูˆ ุฏูŠู†ูŠ ู…ูˆุŒ ุตุงุญุจ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ุงู„ู†ุงุฌุญ ุฏูŠู†ูŠ ู…ูˆ ููŠ ู‡ุงุฑู„ู….
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I've been lucky enough to have Denny as my barber for the last eight years.
ูƒู†ุช ู…ุญุธูˆุทุงู‹ ุจู…ุง ููŠู‡ ุงู„ูƒูุงูŠุฉ ู„ูŠูƒูˆู† ุฏูŠู†ูŠ ุญู„ุงู‚ูŠ ู„ู…ุฏุฉ ุซู…ุงู†ูŠ ุณู†ูˆุงุช ุงู„ุฃุฎูŠุฑุฉ.
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He said to me once, "Hey Doc, you know, lots of black men trust their barbers more than they trust their doctors."
ู‚ุงู„ ู„ูŠ ุฐุงุช ู…ุฑุฉุŒ "ูŠุง ุฏูƒุชูˆุฑุŒ ุฃุชุนู„ู…ุŒ ูŠุซู‚ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ุจุญู„ุงู‚ูŠู‡ู… ุฃูƒุซุฑ ู…ู† ุซู‚ุชู‡ู… ุจุฃุทุจุงุฆู‡ู…."
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This was stunning to me, at first, but not so much when you think about it.
ูƒุงู† ุฐู„ูƒ ู…ุฐู‡ู„ุงู‹ ุจุงู„ู†ุณุจุฉ ู„ูŠุŒ ููŠ ุงู„ุจุฏุงูŠุฉุŒ ู„ูƒู† ู„ูŠุณ ูƒุซูŠุฑุงู‹ ุนู†ุฏู…ุง ุชููƒุฑูˆู† ููŠ ุฐู„ูƒ.
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Black men have been with their current barbers on average as long as I've been with Denny, about eight years.
ูƒุงู† ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ู…ุน ุญู„ุงู‚ูŠู‡ู… ุงู„ุญุงู„ูŠูŠู† ููŠ ุงู„ู…ุชูˆุณุท ู…ุง ุฏู…ุชู ูƒู†ุชู ู…ุน ุฏูŠู†ูŠ ู†ุญูˆ ุซู…ุงู†ูŠ ุณู†ูˆุงุช.
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And black men see their barbers about every two weeks.
ูˆูŠุฑู‰ ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ ุญู„ุงู‚ูŠู‡ู… ูƒู„ ุฃุณุจูˆุนูŠู† ุชู‚ุฑูŠุจุงู‹.
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Not only do you trust your barber with your look and with your style, but you also trust him with your secrets and sometimes your life.
ูู„ุณุชู… ูู‚ุท ุชุซู‚ูˆู† ุจุญู„ุงู‚ูŠูƒู… ุจุงู„ู†ุณุจุฉ ุฅู„ู‰ ู…ุธู‡ุฑูƒู… ูˆุทุฑูŠู‚ุฉ ุฃู†ุงู‚ุชูƒู…ุŒ ูŠู…ูƒู†ูƒู… ุฃูŠุถุงู‹ ุงู„ูˆุซูˆู‚ ุจู‡ ู…ุน ูƒู„ ุฃุณุฑุงุฑูƒู… ูˆููŠ ุจุนุถ ุงู„ุฃุญูŠุงู† ุจุญูŠุงุชูƒู….
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Denny, like many barbers, is more than just an artist, a businessman and confidant.
ุฏูŠู†ูŠุŒ ู…ุซู„ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุญู„ุงู‚ูŠูŠู†ุŒ ู‡ูˆ ุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ูู†ุงู†ุŒ ุฑุฌู„ ุฃุนู…ุงู„ ูˆุตุฏูŠู‚ ุญู…ูŠู….
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He's a leader and a passionate advocate for the well-being of his community.
ุฅู†ู‡ ุฒุนูŠู… ูˆู…ู†ุงุตุฑ ู…ุชุญู…ุณ ู…ู† ุฃุฌู„ ุฑูุงู‡ูŠุฉ ู…ุฌุชู…ุนู‡.
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The very first time I walked into Denny Moe's shop, he wasn't just cutting hair.
ููŠ ุงู„ู…ุฑุฉ ุงู„ุฃูˆู„ู‰ ุงู„ุชูŠ ุฏุฎู„ุชู ููŠู‡ุง ุตุงู„ูˆู† ุญู„ุงู‚ุฉ ุฏูŠู†ูŠ ู…ูˆุŒ ู„ู… ูŠูƒู† ูู‚ุท ูŠู‚ุต ุงู„ุดุนุฑ.
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He was also orchestrating a voter registration drive to give a voice to his customers and his community.
ูƒุงู† ุฃูŠุถุงู‹ ูŠู†ุธู… ุญู…ู„ุฉ ู„ุชุณุฌูŠู„ ุงู„ู†ุงุฎุจูŠู† ู„ุฅุนุทุงุก ุงู„ุตูˆุช ู„ุฒุจุงุฆู†ู‡ ูˆู…ุฌุชู…ุนู‡.
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With this kind of activism, and community investment that typifies the black barbershop, of course the barbershop is a perfect place to talk about high blood pressure and other health concerns in the community.
ู…ุน ู‡ุฐุง ุงู„ู†ูˆุน ู…ู† ุงู„ู†ุดุงุท ุงู„ุณูŠุงุณูŠ ูˆุงู„ุฅุฌุชู…ุงุนูŠุŒ ูˆุชูˆุธูŠู ุงู„ู…ุฌุชู…ุน ุงู„ุฐูŠ ูŠุฌุณุฏ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ุงู„ุฎุงุต ุจุงู„ุณูˆุฏุŒ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู‡ูˆ ุจุงู„ุชุฃูƒูŠุฏ ุงู„ู…ูƒุงู† ุงู„ู…ุซุงู„ูŠ ู„ู„ุญุฏูŠุซ ุนู† ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ูˆุงู„ุฅู‡ุชู…ุงู…ุงุช ูˆุงู„ู…ุฎุงูˆู ุงู„ุตุญูŠุฉ ุงู„ุฃุฎุฑู‰ ููŠ ุงู„ู…ุฌุชู…ุน.
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First, the barbershop is not a medical setting, and so it doesn't have all the negative psychological baggage that comes along with that.
ุฃูˆู„ุงู‹ุŒ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู‡ูˆ ู„ูŠุณ ู…ุญูŠุทุงู‹ ุทุจูŠุงู‹ุŒ ูˆู„ูŠุณ ู„ุฏูŠุฉ ูƒุฐู„ูƒ ูƒู„ ุงู„ู†ุธุฑูŠุงุช ุงู„ู†ูุณูŠุฉ ุงู„ุณู„ุจูŠุฉ ุงู„ุชูŠ ุชุฑุงูู‚ ุฐู„ูƒ.
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When you're in a barbershop, you're in your territory, and you're among friends who share your history, your struggle and your health risks.
ุนู†ุฏู…ุง ุชูƒูˆู†ูˆู† ููŠ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉุŒ ุฃู†ุชู… ููŠ ู…ู†ุทู‚ุชูƒู…ุŒ ูˆุจูŠู† ุฃุตุฏู‚ุงุฆูƒู… ุงู„ุฐูŠู† ูŠุดุงุฑูƒูˆู†ูƒู… ุชุงุฑูŠุฎูƒู…ุŒ ูˆู†ุถุงู„ูƒู… ูˆุงู„ู…ุฎุงุทุฑ ุงู„ุตุญูŠุฉ ุงู„ุชูŠ ุชุนุงู†ูˆู† ู…ู†ู‡ุง.
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Second, because the barbershop is a place of connection, loyalty and trust, it's a place where you're more open to have a conversation about health and especially about high blood pressure.
ุซุงู†ูŠุงู‹ุŒ ู„ุฃู† ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ ู‡ูˆ ู…ูƒุงู† ู„ู„ุชูˆุงุตู„ุŒ ูˆุงู„ูˆู„ุงุก ูˆุงู„ุซู‚ุฉุŒ ูู‡ูˆ ุงู„ู…ูƒุงู† ุญูŠุซู ุชูƒูˆู†ูˆู† ููŠู‡ ุฃูƒุซุฑ ุงู†ูุชุงุญุงู‹ ู„ุฅุฌุฑุงุก ู…ุญุงุฏุซุงุช ุญูˆู„ ุงู„ุตุญุฉ ูˆุฎุตูˆุตุงู‹ ุญูˆู„ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู….
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After all, conversations about high blood pressure have all the elements of great shop talk: stress and high blood pressure, food and high blood pressure, relationships and high blood pressure, and yes, what it's like to be a black man in America and high blood pressure.
ุจุนุฏ ูƒู„ ู‡ุฐุงุŒ ู„ุฏู‰ ุงู„ู…ุญุงุฏุซุงุช ุญูˆู„ ุงุฑุชูุงุน ุงู„ุถุบุท ูƒู„ ุนู†ุงุตุฑ ุญุฏูŠุซ ุงู„ุตุงู„ูˆู† ุงู„ุจุงุฑุฒุฉ: ุงู„ุชูˆุชุฑ ูˆุงุฑุชูุงุน ุถุบุท ุงู„ุฏู…ุŒ ุงู„ุบุฐุงุก ูˆุงุฑุชูุงุน ุถุบุท ุงู„ุฏู…ุŒ ุงู„ุนู„ุงู‚ุงุช ูˆุงุฑุชูุงุน ุถุบุท ุงู„ุฏู…ุŒ ูˆู†ุนู…ุŒ ูƒูŠู ูŠุจุฏูˆ ุฃู† ุชูƒูˆู† ุฑุฌู„ุงู‹ ุฃุณูˆุฏุงู‹ ููŠ ุฃู…ุฑูŠูƒุง ูˆุงุฑุชูุงุน ุถุบุท ุงู„ุฏู….
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But you can do more than just talk about high blood pressure in the barbershop.
ู„ูƒู† ูŠู…ูƒู†ูƒู… ุงู„ู‚ูŠุงู… ุจุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ุงู„ุญุฏูŠุซ ุญูˆู„ ุงุฑุชูุงุน ุถุบุท ุงู„ุฏู… ููŠ ุตุงู„ูˆู† ุงู„ุญู„ุงู‚ุฉ.
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You can concretely take action.
ูŠู…ูƒู†ูƒู… ุงุชุฎุงุฐ ุฅุฌุฑุงุกุงุช ู…ู„ู…ูˆุณุฉ.
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Here we have an opportunity to partner with the Denny Moe's of the world and empower communities to address the health inequities that uniquely affect it.
ู„ุฏูŠู†ุง ู‡ู†ุง ูุฑุตุฉ ู…ุดุงุฑูƒุฉ ู…ุน ุนุงู„ู… ุฏูŠู†ูŠ ู…ูˆ ูˆุชู…ูƒูŠู† ุงู„ู…ุฌุชู…ุนุงุช ู„ู…ุนุงู„ุฌุฉ ุงู„ุชูุงูˆุช ุงู„ุตุญูŠ ุงู„ุฐูŠ ุชุคุซุฑ ุนู„ูŠู‡ ุจุดูƒู„ ูุฑูŠุฏ.
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When high blood pressure screening expanded from clinics and hospitals to communities in the 1960s and '70s, black physicians like Dr. Eli Saunders in Baltimore and Dr. Keith Ferdinand in New Orleans were at the forefront of bringing health promotion to community hubs in urban black neighborhoods.
ุนู†ุฏู…ุง ุชูˆุณุน ูุญุต ุงุฑุชูุงุบ ุถุบุท ุงู„ุฏู… ู…ู† ุงู„ุนูŠุงุฏุงุช ูˆุงู„ู…ุณุชุดููŠุงุช ุฅู„ู‰ ุงู„ู…ุฌุชู…ุนุงุช ููŠ ุณู†ูˆุงุช ุงู„ุณุชูŠู†ุงุช ูˆุงู„ุณุจุนูŠู†ุงุช ูƒุงู† ุงู„ุฃุทุจุงุก ุงู„ุณูˆุฏ ู…ุซู„ ุฏ. ุฅูŠู„ูŠ ุณูˆู†ุฏุฑุฒ ููŠ ุจุงู„ุชูŠู…ูˆุฑ ูˆุฏ. ูƒูŠุซ ูุฑูŠุฏู†ุงู†ุฏ ููŠ ู†ูŠูˆ ุงูˆุฑู„ูŠู†ุฒ ูƒุงู†ุง ููŠ ุงู„ุทู„ูŠุนุฉ ู„ุฌู„ุจ ุงู„ุชุนุฒูŠุฒ ุงู„ุตุญูŠ ู„ู…ุฑุงูƒุฒ ุงู„ู…ุฌุชู…ุน ููŠ ุฃุญูŠุงุก ุงู„ู…ู†ุงุทู‚ ุงู„ู…ุฏู†ูŠุฉ ู„ู„ุณูˆุฏ.
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These pioneers paved the way for my professional journey with barbershops and health, which began in Chicago in medical school.
ู…ู‡ุฏ ู‡ุคู„ุงุก ุงู„ุฑูˆุงุฏ ุงู„ุทุฑูŠู‚ ู…ู† ุฃุฌู„ ุฑุญู„ุชูŠ ุงู„ู…ู‡ู†ูŠุฉ ู…ุน ุตุงู„ูˆู†ุงุช ุงู„ุญู„ุงู‚ุฉ ูˆุงู„ุตุญุฉุŒ ุงู„ุชูŠ ุจุฏุฃุช ููŠ ุดูŠูƒุงุบูˆ ููŠ ุงู„ู…ุฏุฑุณุฉ ุงู„ุทุจูŠุฉ.
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The very first research project that I worked on as a medical student was to help design healthcare interventions that would appeal to black men.
ู…ุดุฑูˆุน ุงู„ุจุญุซ ุงู„ุฃูˆู„ ุงู„ุฐูŠ ุงุดุชุบู„ุชู ุนู„ูŠู‡ ูƒุทุงู„ุจ ุทุจ ูƒุงู† ููŠ ุงู„ู…ุณุงุนุฏุฉ ููŠ ุชุตู…ูŠู… ุจุฑุงู…ุฌ ุชุฏุฎู„ุงุช ุงู„ุฑุนุงูŠุฉ ุงู„ุตุญูŠุฉ ุงู„ุชูŠ ูŠุณุนู‰ ุฅู„ูŠู‡ุง ุงู„ุฑุฌุงู„ ุงู„ุณูˆุฏ.